data quality — Greenbook
data quality
CEO Series Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
July 2, 2026
Focus on APAC Synthetic Data: A White Paper on Fundamentals
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it ...
Vijay Raj
Independent Consultant at Incite Growth
June 26, 2026
Research Methodologies The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
June 18, 2026
Future List Honorees Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.
Karen Lynch
Chief Programming Officer at Greenbook
June 8, 2026
The Exchange The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
June 3, 2026
Focus on APAC Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
May 21, 2026
The Exchange Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
May 20, 2026
The Greenbook Podcast
Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch
Chief Programming Officer at Greenbook
May 6, 2026
Artificial Intelligence and Machine Learning Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
May 4, 2026
Data Science Data Is Not Neutral: Why the Assumption Behind Modern Research Deserves Re-Examination
Data isn’t neutral, measurement shapes meaning. Learn how scaling data systems can narrow human insight and what leaders must do to stay accountable.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
April 3, 2026
Insights Industry News Qualtrics X4 and the New Questions Facing Insights Leaders
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Chief Programming Officer at Greenbook
March 30, 2026
The Exchange From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
March 26, 2026
Research Methodologies Reality Check: Market Research Wasn’t Built for Such a Complex Digital Ecosystem
Data quality in market research is now a shared responsibility. Learn how prevention, transparency and collaboration can combat adaptive fraud.
Patrick Stokes
CEO & Founder at Rep Data
March 20, 2026
The Prompt Why Data Quality Still Requires the Human Touch in an AI-Driven World
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
February 27, 2026
Artificial Intelligence and Machine Learning
Partner Content
Why Market Research Risks Losing Its Seat at the Decision-Making Table
Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
Phil Ahad
Managing Director, Data at Cint
February 23, 2026
CEO Series Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
January 29, 2026
The Exchange 2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
January 21, 2026
Research Methodologies When Listening Turns Into Noise: The Real Reason People Ignore Surveys
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
December 26, 2025
Brand Strategy
Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch
Chief Programming Officer at Greenbook
December 25, 2025
Data Science Data Quality Management: Why Bad Data Is Worse Than No Data
Bad data can be worse than no data. Discover how strong data quality management protects insights, resources, and business decisions.
Andrew Gus
Data Analyst at Cortouch Media
December 23, 2025
CEO Series Market Research Data Quality Crisis: Inside Rep Data’s Battle Against Fraud
Rep Data CEO Patrick Stokes joins Lenny Murphy to unpack data fraud, quality at scale, and why fixin...
December 18, 2025
Healthcare Insights Edge From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters
Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems.
Rudly Raphael
CEO/Founder at Eyes4Research
December 12, 2025
The Exchange Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
December 10, 2025
CEO Series Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
December 4, 2025
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GRIT Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
November 17, 2025
Data Science What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
November 14, 2025
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
November 10, 2025
Data Science The Invisible Threat to Your Brand Data: Unmasking High-Frequency Survey Takers
Bots aren’t the only threat to data quality. Meet the real issue: high-frequency survey takers completing 100+ surveys a day.
Aron Wilson
Director of Research at EMI Research Solutions
October 31, 2025
Insights Industry News Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
October 30, 2025
The Greenbook Podcast
Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch
Chief Programming Officer at Greenbook
October 28, 2025
The Exchange AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
September 24, 2025
Research Methodologies Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
SO
Scott Owens
Quantitative Market Research at Robust Insight
August 29, 2025
Data Science Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
August 22, 2025
Data Science Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
August 1, 2025
Research Methodologies Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
July 28, 2025
The Greenbook Podcast
B2B Research Reinvented: Matt Powell Talks Trust and Tech
Karen Lynch
Chief Programming Officer at Greenbook
July 25, 2025
CEO Series From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
July 17, 2025
Data Science The Secret Life of Synthetic Data: Why It’s Taking Over Research
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Content Producer at Greenbook
July 15, 2025
The Exchange AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
July 9, 2025
Future List Honorees Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Chief Programming Officer at Greenbook
July 3, 2025
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GRIT Fixing the Ship while Sailing It: Slow Change in Survey World
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
June 6, 2025
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GRIT Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
June 6, 2025
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GRIT Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
June 6, 2025
CEO Series Why MFour Bets on Fair Data and Real Behavior
Chris St. Hilaire, CEO of MFour, shares how fair trade data and validated behavior are shaping the f...
June 5, 2025
The Exchange AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...
May 28, 2025
The Respondent Experience The Recontact Rate: A New Standard for Measuring Respondent Quality
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
Enric Cid
Director Product Innovation & Development at Bilendi
May 26, 2025
CEO Series Rebuilding Trust in Research: Andrew Moffatt on Behavioral Data and the Future of Insights
Andrew Moffatt, CEO of Qrious Insights, shares how behavioral data is transforming market research, ...
May 23, 2025
The Exchange Crime Scenes & Clean Data: When Research Gets Real
From fraud-fighting tools to major mergers, discover how market researchers are protecting data qual...
May 22, 2025
The Exchange When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
May 7, 2025
Grow Your Insights Business The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
April 21, 2025
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