analytics

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Author: Gregg Archibald
Date: July 14, 2021
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Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1?

Satisfaction and recommendation – should 2 KPIs be merged into 1?
Author: Philip Derham
Date: May 27, 2021
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GreenBook Future List Spotlight: Stephen Griffiths

“Good insights professionals know the business so well that they can translate research findings to company growth.”
Author: Greenbook Team
Date: March 16, 2021
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Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.
Author: Steve Henke
Date: November 3, 2020
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Making the Journey – From Marketing Based Analytics to HR

Why HR and analytics are the perfect pair.
Author: Michael Lieberman
Date: July 2, 2020
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Helping J. Richard Hill & Co. Attract Luxury Retailers

How a real estate consultancy pulled the interest of luxury retailers.
Author: Jan Kestle
Date: April 3, 2020
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65 and Out: When Panel Companies Ignore Older Folks

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
Author: Dave McCaughan
Date: February 10, 2020
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Market Leaders Deep Dive: Data & Analytics

An insiders look into the data and analytics market leaders.
Author: Leonard Murphy
Date: January 8, 2020
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Why Researchers Should Care about Marketing Technology

Emerging technologies can provide new opportunities to provide services and expertise that augments data.
Author: Lisa Horwich
Date: June 12, 2019
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Artificial Intelligence and the Future of Marketing Analytics

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Author: Michael Wolfe
Date: August 21, 2018
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Boosting Employee Retention with Predictive Analytics

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.
Author: Michael Lieberman
Date: July 11, 2018
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The Power of Actionable Analytics: ​Where is the Value in Real World Data?

Three case studies using data analytics to predict, identify and intervene in healthcare research.
Author: Tara Grabowsky
Date: April 9, 2018
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Connecting with the Internet of Things

What is the Internet of Things (IoT) and what does it have in store for the future?
Author: Kevin Gray
Date: May 9, 2017
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The 3 Generations of Social Listening & Analytics Tools

What differentiates the more than 1,000 social media monitoring tools that are currently available?
Author: Michalis Michael
Date: January 13, 2017
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From Silos to Success: A Decision Maker’s Approach to Big Data

The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.
Author: David Albert
Date: August 9, 2016
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Causation Matters

Much marketing research involves ideas about causation, for example that a new product failed because it didn’t meet certain consumer needs.
Author: Kevin Gray
Date: June 6, 2016
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Three Reasons Why Trends are Failing the Modern Organization

Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends.
Author: Greg Heist
Date: April 11, 2016
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Analytical Tools For Researchers and Data Scientists

Analytics means different things to different people, and sometimes different things to even the same person. Here is my take.
Author: Kevin Gray
Date: March 14, 2016
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The Dawning of a New Analytic Golden Age

This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.
Author: Paul Richard
Date: February 4, 2016
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Analytics is Easy

Erroneous thinking about analytics continues to hang on in the marketing research community.
Author: Kevin Gray
Date: April 9, 2015
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The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.
Author: Peter Orban
Date: February 13, 2015
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Is Data Science Friend or Foe of Marketing Research?

The term data science has entered business vernacular with a bang…but what exactly is it? And what does it mean for market research?
Author: Kevin Gray
Date: November 19, 2014
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How Social Listening and Social Intelligence Can Transform Market Research

Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
Author: Leonard Murphy
Date: May 22, 2014
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Counterpoint: Data From Social Media Can Turbo Charge Insights Professionals

A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”
Author: David Rabjohns
Date: May 2, 2014
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Why Has Social Media Analytics Met With Limited Success In Market Research?

The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...
Author: Ray Poynter
Date: April 25, 2014
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#IIeX Focus Series – Technology & Market Research (4 of 5): Data and Analysis

Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.
Author: Phil Rance
Date: February 21, 2014
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#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
Author: Phil Rance
Date: February 20, 2014
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2013: The Market Research Year in Review (A Client Perspective)

I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
Author: Edward Appleton
Date: December 31, 2013
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Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis

Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.
Author: Nichole Clinkinbeard
Date: December 9, 2013
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GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Author: Leonard Murphy
Date: December 5, 2013
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What Wisdom Of What Crowds?

People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
Author: Neil Seeman
Date: November 20, 2013
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Analytics Revolution

There’s a revolution happening in analytics. We can answer more questions more quickly than ever before. But, there are downsides.
Author: Kevin Gray
Date: October 23, 2013
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#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
Author: David Brudenell
Date: June 11, 2013
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#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the...
Author: David Brudenell
Date: June 11, 2013
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#ARFAM8 : Marketing ROI – The $200bn Opportunity

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
Author: David Brudenell
Date: June 10, 2013
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The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics Market Research Firm

Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.
Author: Leonard Murphy
Date: April 22, 2013
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Big Data or Big Hype?

Insight Innovation recently hosted a webinar, “Big Data or Big Hype?” Here are some takeaways from that.
Author: Diane Liebenson
Date: April 1, 2013
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Why Social Media Measurement Is A Competitive Advantage

Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.
Author: Michael Wolfe
Date: January 25, 2013
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The Conundrum of Changes in Market Research and Predictive Analytics

Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
Author: Tony Cosentino
Date: January 2, 2013
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Cartograms: A Visualization Technique for Researchers

As market researchers seek out better visualization techniques, it is worth investigating the cartogram.
Author: Jeffrey Henning
Date: November 15, 2012
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Does Big Data Need To Become Small Data?

Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?
Author: Edward Appleton
Date: November 2, 2012
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The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
Author: Kevin Lonnie
Date: October 24, 2012
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Is Market Research Like The Shoemaker’s Children?

Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem.
Author: Tony Cosentino
Date: October 18, 2012
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10 Steps For Stretching Marketing Research For More And Better Insights

Marketing research and analytics are foundational tools to help firms discover compelling actionable insights.
Author: Marco Vriens
Date: May 29, 2012
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Why Do We Need An Insights Approach?

We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it....
Author: Marco Vriens
Date: May 24, 2012
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What is Google Up To With Consumer Surveys?

GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.
Author: Cambiar
Date: April 1, 2012
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