Tamara Barber

Tamara Barber is a marketing and research consultant specializing in digital culture, the future of market research, and emerging markets. She was previously Sr Director of Strategic Marketing at innovation software and services firm Affinnova. Prior to joining Affinnova, she was a Senior Analyst at Forrester Research, where she advised market insights professionals on the changing landscape of research methodologies and technologies. She is also a leading expert in Hispanic consumer behavior and technology adoption. She launched Forrester's Hispanic research product in 2005 and received the 2010 ad:tech industry achievement award for her work in the multicultural marketing space. Before this, she was a consultant at CANIETI (Mexico's chamber of commerce for the telecom, electronics, and IT industry), where she conducted primary research and analysis on the industry's competitiveness and innovative capacity. She began her technology and marketing career as a corporate PR manager at Apple. Tamara holds a Master's degree in international business and development economics from the Fletcher School at Tufts University. Outside of work, she's insanely busy with her husband and three kids, and as a volunteer for the American Heart Association.

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
October 26, 2012
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Tamara Barber On The Potential Growth Of Latin American Research
Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market.
September 14, 2012
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Debating Research Gamification
GreenBook and NewMR hosted The Gamification Challenge. It was a fun and thought provoking debate on an important topic for market research.
December 19, 2011
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Innovation: Everything Is Incremental
At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.
November 10, 2011
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The Great Data Privacy Debate: A Summary
A summary of the opening statements from the six participants and key topics from today’s live debate on data privacy in market research.
August 22, 2011
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21st Century Innovation Inputs and Validation Part 2: Ideation and Insights-Gathering
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...
July 27, 2011
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Open Innovation Is An Attractive Destination; Collaboration Is Key To Getting There
What you get from the open innovation process depends on who you include. Collaboration is the key to making it work.
July 20, 2011
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21st Century Innovation Inputs and Validation
With all of the new ways of gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly.
June 22, 2011
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The Innovation Funnel: Bringing Ideas To Life
An innovation funnel is a common model used to manage the new product development process. What are the key parts of an innovation funnel?
June 4, 2011
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