sustainability — Greenbook
sustainability
Focus on LATAM Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
ElisFreire
Reporter at Jornal Correio
October 1, 2025
The Greenbook Podcast
What Makes IKEA’s Insights Team a Strategic Powerhouse?
KarenLynch
Chief Programming Officer at Greenbook
July 14, 2025
Focus on LATAM How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
MelodySciumbata
July 8, 2025
Consumer Behavior The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
DurkBosma
Head of Thought Leadership at Future of Food Institute
June 6, 2025
The Greenbook Podcast
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
KarenLynch
Chief Programming Officer at Greenbook
February 20, 2025
The Prompt Spotting Tomorrow’s Game-Changers: Obscure Trends Poised to Transform Insights and Analytics
Stay ahead in insights and analytics by uncovering obscure trends with disruptive potential. Explore emerging opportunities to drive innovation and st...
KarenLynch
Chief Programming Officer at Greenbook
January 23, 2025
Focus on APAC 2025 Consumer Insights Predictions
Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.
ColinWong
Principal Consultant at Insights Heroes
January 8, 2025
Insights Industry News Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
LC
Luis CarlosChacón J.
Foresight & Innovation Strategy for Global FMCGs at BusinessCase
December 17, 2024
The Greenbook Podcast
Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short
KarenLynch
Chief Programming Officer at Greenbook
November 21, 2024
Focus on LATAM Powering Up: The Impact of EV Factory Openings on Brazil's Development
Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...
MaríliaCôrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
November 14, 2024
Brand Strategy Does Sustainability Sell?
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
AurelieLecarpentier
Global Head of Sustainability at Behaviorally
October 15, 2024
Focus on LATAM Latin American Cities Are Finding Innovative Recycling Solutions
Discover how Latin America is transitioning towards a more resource-efficient region. Explore emerging solutions and investment opportunities in this ...
IsabelaSangiorgi
Research Associate and Community Lead at 10k Humans
April 3, 2024
Research Methodologies The Business Case for Sustainability: Attracting Customers and Engaging Employees
Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.
ChrissyBrogan
Market Development Director at Glow
November 16, 2023
Consumer Behavior Forging Perspectives on the Climate Emergency
Although we, at The Forge, have been called a lot of things over the years by our clients, terrifying is, fortunately, a new one. But there is no bett...
AdamRowles
Marketing at The Forge
July 10, 2023
Brand Strategy How to Tell your Brand’s ESG Story to Win Customers
The research is clear, investing in environmental, social, and governance (ESG) programs creates short and long term business value. Not only does it ...
ChrissyBrogan
Market Development Director at Glow
June 15, 2023
The Greenbook Podcast
Best of: Zappi – Net Zero and Hybrid Leadership in 2022
KarenLynch
Chief Programming Officer at Greenbook
April 27, 2023
Consumer Behavior Competing in the Sustainability Arena
Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...
DurkBosma
Head of Thought Leadership at Future of Food Institute
March 15, 2023
Consumer Behavior Why Market Research Firms Should Prioritize Sustainability
How market research and sustainability are connected.
DurkBosma
Head of Thought Leadership at Future of Food Institute
April 11, 2022
The Greenbook Podcast
Zappi: Net Zero and Hybrid Leadership in 2022
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
February 10, 2022
Insights Industry News Environmental Sustainability: Healthcare and Medical Devices
What impact does medical device production have on the environment?
AntoniaLombardi
Market Analyst at IDR Medical
September 23, 2021
Brand Strategy Let’s Talk About Generation Z: Social Media, Activism and Consumerism
Gen Z’s divergence from Millennials.
EmilyHall
Content Marketing Manager at Relative Insight
June 22, 2021
From Health and Wellness to Sustainability in Brands
The growing popularity of health and wellness in consumers.
IrynaLozynska
Senior Research Consultant at M-Brain Group
March 2, 2020
Eco-Consciousness vs. Consumerism: Understanding Today’s Green Shopper Dilemma
A look into the evolving perspectives of eco-conscious consumers.
AmandaMartin
Regional Content & Communications Manager at GfK
February 3, 2020
Consumer Behavior Influencing the Elusive Green Consumer
Five areas sustainability will keep you competitive.
AurelieLecarpentier
Global Head of Sustainability at Behaviorally
January 20, 2020