Warc

Warc is the global provider of ideas and evidence for marketing people.

Warc combines current new thinking and trends with best practice so that you can make the most informed decisions about your marketing strategy, with access to over 6,000 award-winning case studies, in-depth trend analysis, and research reports in one place.

Warc is relied upon as an independent and authoritative source by marketing professionals worldwide and is the strategic knowledge partner of the World Federation of Advertisers. No other service provides as many detailed solutions to real marketing challenges.

Established in 1985, Warc combines its own content with that of respected industry partners worldwide to ensure our service is comprehensive and relevant to today's marketer.

Alongside the Warc service we have two other areas of activity:

• Magazines and Journals: we publish five highly respected magazines and journals: Admap, Market Leader, International Journal of Advertising, Journal of Advertising Research and International Journal of Market Research.
• Events: we organize practical conferences on key industry issues such as measuring advertising performance.

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Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.

December 13, 2012

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