# research suppliers

### GRIT

**Market Research Merry-Go-Round: Not So Merry**  
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goals.  
**Author:** Gen2 Advisors  
**Published on:** May 28, 2024  
[Read commentary](/content/insights/grit/market-research-merry-go-round-not-so-merry/index.html)

### GRIT Top 50 Most Innovative Suppliers  
Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize.  
**Author:** Thor Olof Philogène  
**CEO & Founder at Stravito**  
**Published on:** August 3, 2022  
[Read commentary](/content/insights/stravito-commentary-top-50-most-innovative-suppliers/index.html)