# Megan Peitz

**Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer**  
Innovative quantitative survey approach used in Lifetime Products’ product development  
April 12, 2018  
[Read article](/content/insights/insights-that-work/conjoint-analysis-drives-sales-038-development-for-leading-durable-goods-manufacturer/index.html)

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