Z Johnson

Consultant at MRXplorer

Z Johnson started her career in market research as a survey programmer over 20 years ago in the basement of a United States national laboratory. Since then, she has held leadership roles supplier-side, brand-side, and with market research technology firms. Her broad experience has provided her unique perspectives on the industry. She pulls these perspectives into play when working with customers through MRXplorer, where she helps close the gap between brands purchasing research technology and using that research technology. In her spare time, she enjoys as wide a range of hobbies as her career experience: reading, watercolor painting, board games, piano playing, calligraphy, and, on occasion, 3D printing.

Articles by Z Johnson

Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!

You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting impact.
September 24, 2025

Simplifying the Research Tech Journey with MRXplorer

Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business needs.
September 24, 2025

The Scorecard – Your Secret Weapon for Smart Tech Choices!

You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
September 24, 2025

The Pilot Program – Test-Driving Your Tech for a Perfect Fit!

You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
September 24, 2025

Your Tech Inventory – It Takes a Village (and a Spreadsheet!)

Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the right fit for everyone.
September 24, 2025

Defining Your Purchase Journey’s North Star

Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
September 24, 2025

Assessing the Current State and Identifying the Gaps – Time to Get Real!

You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly matters.
September 24, 2025

Your Purchasing Prioritization – Making Smart Moves!

You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decisions.
September 24, 2025

Right-Size Your Restech

Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
April 11, 2025