user experience — Greenbook
user experience
Qualitative Research From Interviews to Usability Tests: Qualitative UX Methods Explained
Explore qualitative UX testing methods, examples, and use cases, including usability tests, interviews, and AI-moderated research.
Ashley Shedlock
Content Producer at Greenbook
February 26, 2026
CEO Series Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
February 12, 2026
Customer Experience (CX) The Safe Signal Reflex: A Hidden Variable Distorting Modern Research & CX Insights
The Safe Signal Reflex distorts engagement data. Learn how low-effort signals skew CX, surveys, and social listening and what teams can do.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
January 30, 2026
Artificial Intelligence and Machine Learning What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
November 27, 2025
User Experience (UX) Research Beyond Focus Groups: Where the Real UX Insights Live
Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.
Ashley Shedlock
Content Producer at Greenbook
October 13, 2025
The Tech Cartographer The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
September 24, 2025
The Tech Cartographer Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
September 24, 2025
User Experience (UX) Research Inside the Experience: How User Research Tech Connects Teams to the Moments That Matter Most
Explore how modern user research platforms uncover authentic experiences, build team alignment, and streamline product development.
Ashley Shedlock
Content Producer at Greenbook
June 30, 2025
Focus on APAC Make them Listen: A Strategic Communication Plan to Influence Action
Great research can fall flat without strategic delivery. Tailoring insights to the right audience, timing, and format ensures impact, clarity, and act...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
June 25, 2025
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
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Paul Hagen
Principal Director at Alida
November 21, 2024
The Greenbook Podcast
Packing Smarter: AI, Research, and the Evolution of Away’s Soft Side Luggage
Karen Lynch
Chief Programming Officer at Greenbook
October 10, 2024
The Prompt Exploring the Intersection of AI and Qualitative Research: A Comprehensive Overview
Discover how AI is impacting qualitative research in market studies, coding, and user persona development. Uncover the potential and challenges of AI ...
San Kim
Co-founder at ora.so
May 24, 2024
Focus on APAC Cementing your Research Focus with Zero-To-One Products
Discover how to build innovative products efficiently by focusing on the right research at every stage. Transform ideas into successful zero-to-one pr...
Vidisha Hegde
Insights Lead, India, Middle East and Africa at Spotify
March 28, 2024
Behavioral Science Behavioral Science and UX and CX Research
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
January 12, 2024
The Greenbook Podcast
Beyond the Surface: Navigating the Depths of User Research with Steve Portigal
Karen Lynch
Chief Programming Officer at Greenbook
January 11, 2024
User Experience (UX) Research Conversational Design in E-commerce: Optimizing User Experiences for Sales and Support
Enhance user experiences and drive sales with the strategic implementation of conversational design in e-commerce.
Catherine Schwartz
Marketing & E-commerce Specialist
January 5, 2024
User Experience (UX) Research Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption
Discover the significance of user experience (UX) in overcoming these challenges and the crucial role of market research in enhancing the user experie...
Jae Hauser
Associate Vice President, Research & Insights at Fuel Cycle
November 6, 2023
Insights Industry News Win Before You Launch
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
August 18, 2023
The Greenbook Podcast
Karen Lynch
Chief Programming Officer at Greenbook
August 10, 2023
Artificial Intelligence and Machine Learning
Partner Content
Empowering Decision Intelligence through Enriched User Experience
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
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Josh Monroe
SVP, Client Development & Strategy at Jasper Colin
July 31, 2023
Research Methodologies Cracker Jack Gems of Innovation Jargon
Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...
Sasha McCune
Director at Conifer Research
May 31, 2023
Focus on APAC MX is the New X: Managing the Multi-Experience
With many exciting changes happening in the world right now, there is a new ‘X’ that is gaining strength in the conversations. After CX, UX, EX, HX, i...
Bharati Dixit
UX Research Lead at HP
May 10, 2023
Research Methodologies Collaborative Intelligence: Leveraging the Intersection of the Information Industries
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
Emily James
Insights Marketer at FlexMR
March 1, 2023
Monthly Dose of Design Innovation Management: Learning by Doing (Part Eight)
Learning by doing for innovation.
Nicholas Lee
Senior Designer at Northstar Research
October 6, 2022
The Greenbook Podcast
What Brands Can Learn from the Launch of Pinterest Predicts
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
May 26, 2022
The Greenbook Podcast
Insight Communities: Flourishing In a Time of Change
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
May 19, 2022
Research Technology (ResTech) The Influence of Live Streaming on Future Marketing
The potential of live-streaming for online marketing.
Naomi Cook
Freelance Writer at Self-Employed
May 18, 2022
The Greenbook Podcast
Democratizing Research with Dovetail, the Next ResTech Unicorn
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
April 7, 2022
Research Methodologies Storytelling is Not Just for Reporting: How to Storify Your Survey
Applying storytelling to not only data analysis, but survey design.
Karine Pepin
Co-Founder at The Research Heads
February 25, 2022
Insights Industry News The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer
The recent Spotify controversy created a window of opportunity.
Simone Somekh
Marketing Communications Manager at Revuze
February 11, 2022
Artificial Intelligence and Machine Learning 5 Upcoming Travel Trends Pushed by UX Innovation
New UX innovations are driving changes in the travel industry.
Nikki Lavoie
Founder & CEO at MindSpark Research International
November 2, 2021
Customer Experience (CX) Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence
Market research, customer experience, and advertising, meet Gen Z.
Jamin Brazil
Chairman & CEO at HubUX
October 25, 2021
Qualitative Research Gaming Website UX Testing
Build an insight community to use for products and industry research.
ISA Corp
September 13, 2021
First the Phone, Now Our Home: Smart Home UX – Part 2
Investigating the use and security risks of smart home technology.
Nikki Lavoie
Founder & CEO at MindSpark Research International
September 7, 2021
First the Phone, Now Our Home: Smart Home UX – Part 1
You can call smart tech lazy – we call it helpful!
Nikki Lavoie
Founder & CEO at MindSpark Research International
August 9, 2021
CEO Series Interview with Craig Stevens, CEO of CoolTool
Building businesses from start-up to growth phase.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
August 5, 2021
Matchmaking: What’s UX Got to Do with It?
It is human nature to seek out love and companionship, whether through a swipe at a picture or a run-in at a coffee shop.
Nikki Lavoie
Founder & CEO at MindSpark Research International
July 12, 2021
Brand Strategy Aligning Department and Organizational Goals with LeapFrog/VTech
Insights success at the top children’s educational toy company.
Gregg Archibald
Managing Partner at Gen2 Advisors
June 23, 2021
Getting from Point A to Point B: UX in the Automotive Industry
Technology has impacted cars as much as any other material good.
Nikki Lavoie
Founder & CEO at MindSpark Research International
June 16, 2021
GreenBook Future List Honoree Manuela Isliker on the Power of Empathy
GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.
Greenbook Team
May 11, 2021
The Important Role of UX in EdTech
How can we truly capture the excitement of the modern-day student?
Nikki Lavoie
Founder & CEO at MindSpark Research International
May 10, 2021
Research Methodologies Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator
Capturing intensity improves the accuracy of experience types by at least 60%.
Greg Haudek
Sr. Advisor, R&D, and Director of Operations and Product Marketing at Vizbii Technologies, Inc.
May 6, 2021
Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption
10 tips for effective martech adoption.
Scott Litman
Cofounder & Managing Partner at Lucy
May 3, 2021
UX and Fintech: The Perfect Match
What is it that makes Fintech and UX such a hot commodity?
Nikki Lavoie
Founder & CEO at MindSpark Research International
April 12, 2021
Qualitative Research Tech Companies Are Redefining Mixed Methods Research
As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...
Daniel Kyne
Co-Founder & CEO at OpinionX
March 1, 2021
Research Methodologies The 4-Step Process to Improve Usability of Web Surveys
How to build surveys that will improve data quality and reduce respondent burden.
Emily Geisen
Senior XM Scientist at Qualtrics
February 9, 2021
Insights Industry News 3 No-Cost Things You Can Do to Improve Your Website and Search Rankings
These easy changes will increase your traffic and improve your placement on search results.
Andy Crestodina
Co-Founder / Chief Marketing Officer at Orbit Media
November 17, 2020
2020 Vision: Five Trends Driving the Future of Eye Tracking Research
Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.
Mike Bartels
Director of Marketing Research and User Experience at Tobii Pro North America
September 14, 2020
Research Methodologies UI Interactions (Part 4)
The fourth installation on the fundamentals of building a digital platform.
Emma Galvin
Creative Designer at Northstar Research
March 31, 2020
Writing for Digital Platforms (Part 3)
Learn how to craft strong and persuasive copy for digital.
Emma Galvin
Creative Designer at Northstar Research
January 13, 2020
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