digital twin

Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...

Karen Lynch
Chief Programming Officer at Greenbook
July 30, 2026

How to Get Real Insights from Synthetic Personas
Learn when to use synthetic personas, how to validate AI-generated insights, and where human research remains essential.

Ashley Shedlock
Content Producer at Greenbook
July 27, 2026

Ultra-Processed Data: Are We Heading for an Insights Health Crisis?
Learn the risks of synthetic data and why high-quality human data remains essential for trusted market research insights.

Phil Sutcliffe
Managing Partner at Nexxt Intelligence
July 16, 2026

Adam Bai of Panoplai on Shaping the Future of Insights

Karen Lynch
Chief Programming Officer at Greenbook
June 11, 2026

Samuel Cohen & Fairgen on AI Digital Twins in Research

Karen Lynch
Chief Programming Officer at Greenbook
May 15, 2026

Reality Check: Market Research Wasn’t Built for Such a Complex Digital Ecosystem
Data quality in market research is now a shared responsibility. Learn how prevention, transparency and collaboration can combat adaptive fraud.

Patrick Stokes
CEO & Founder at Rep Data
March 20, 2026

What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insights.

March 12, 2026

Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.

Neil Dixit
Founder and CEO at Panoplai
November 21, 2025

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

Karen Lynch
Chief Programming Officer at Greenbook
October 16, 2025

What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

Ashley Shedlock
Content Producer at Greenbook
September 18, 2025