advertising

An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin America.

Elis Freire
Reporter at Jornal Correio
September 3, 2025
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Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.

Ramanathan Vythilingam
Associate Professor at Nanyang Business School
August 27, 2025
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How to Improve Ad Attentiveness Measurement
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing strategies.

Joel Rubinson
President at Rubinson Partners Inc
August 13, 2024
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Caution: GenAI will Deliver Bad Creative Faster
Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and the creative workflow.

Ken Roberts
Chief Innovation Officer at Forethought
June 13, 2024
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How to Increase World Cup Advertising Impact
Effective advertising during the 2022 World Cup in Qatar.

Verónica Vazart
Creative Manager at Kantar
September 9, 2022
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The Post-War Generation’s POV on Today
Interviewing Brian Palmer of the Post-War Generation.

Jamin Brazil
Chairman & CEO at HubUX
April 5, 2022
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