Katie O’Connor

Senior Vice President of Key Accounts, UK Behaviorally

Katie O’Connor is the Senior VP of Key Accounts at Behaviorally, where she teams up with global brands to create standout packaging and shopper strategies. She’s passionate about market research and tech, always on the lookout for fresh, innovative ways to shake up the insights world and help brands grow.

Connect with her on LinkedIn!

Turning Data into Decisions: A Day in the Life of an Insights Leader
Behaviorally’s AI-powered testing tools turn data into actionable guidance, helping brands convert shopper behavior into winning purchase moments.

November 17, 2025
Read commentary

Top Authors

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Karen Lynch

Chief Programming Officer at Greenbook

Jeffrey Henning

Chief Research Officer at Researchscape

Ashley Shedlock

Content Producer at Greenbook

Colin Wong

Principal Consultant at Insights Heroes

Jamin Brazil

Chairman & CEO at HubUX

William Leach

Founder / Mindstate Group at Mindstate Group

Ed Keller

Executive Director at Market Research Institute International (MRII)