# Ingvald Smith

**4 Design Principles to Help You Build More Actionable Insights**  
This Big Ideas article discusses four design principles that can be used to build more actionable insights.  
*Published on May 23, 2017*  
[Read article](/content/insights/market-research-leaders/4-design-principles-to-help-you-build-more-actionable-insights/index.html)

## Top Authors

### [Leonard Murphy](/content/insights/authors/greenbookblog/index.html)
  
*Chief Advisor for Insights and Development at Greenbook*  
775 articles

### [Karen Lynch](/content/insights/authors/klynch/index.html)
  
*Chief Programming Officer at Greenbook*  
361 articles

### [Jeffrey Henning](/content/insights/authors/jhenning/index.html)
  
*Chief Research Officer at Researchscape*  
128 articles

### [Ashley Shedlock](/content/insights/authors/ashedlock/index.html)
  
*Content Producer at Greenbook*  
86 articles

### [Colin Wong](/content/insights/authors/cwong/index.html)
  
*Principal Consultant  at Insights Heroes*  
27 articles

### [Jamin Brazil](/content/insights/authors/jbrazil/index.html)
  
*Chairman & CEO at HubUX*  
21 articles

### [William Leach](/content/insights/authors/williamleach/index.html)
  
*Founder / Mindstate Group at Mindstate Group*  
20 articles

### [Ed Keller ](/content/insights/authors/ed-keller/index.html)
  
*Executive Director at Market Research Institute International (MRII)*  
17 articles

*67k+ subscribers - Weekly Newsletter*  
Greenbook Podcast  
Webinars  
Event Updates  
SUBSCRIBE  
I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.