bias — Greenbook
bias
From Panel to People: Practical Strategies for Building Inclusive and Bias-Free Research in 2026
In 2026, research teams move beyond AI adoption. Learn how to build inclusive panels, reduce bias, and deliver more credible, representative insights.
Ryan Walton
Entrepreneur at Ryan Walton
May 1, 2026
From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
March 4, 2026
How AI-Led Conversations Help Reduce Social Bias in Qualitative Research
By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
February 6, 2026
Eliminating Bias in Qualitative Research: Practical Strategies
Explore how to reduce bias in qualitative research with proven methods for sampling, moderation, analysis, and AI support.
Ashley Shedlock
Content Producer at Greenbook
January 26, 2026
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
December 15, 2025
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Amy Spencer
Co-Founder at The Research Heads
January 14, 2025
Your Favorite AI Software Is Giving You Biased Content About Latin America
Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultures.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
June 19, 2024
Think AI is Foolproof? Think Again! Who’s Minding the Data?
Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...
Clare McHatton
Director of Business Development at Walr
September 15, 2023
Leaning Into Discomfort, Empathy, & Comprehensive Insights
Karen Lynch
Chief Programming Officer at Greenbook
January 5, 2023
7 Vital Questions to Include in a User Research Recruitment Screener
When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
October 4, 2022
Interview with John Dick, Founder and CEO of CivicScience
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
September 10, 2021
Lies, Damned Lies and Survey Research
Data doesn’t have any pure meaning; it must be interpreted.
Terry G.
Partners at Customer Experience Partners, LLC.
August 13, 2021
Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering
How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.
Sania Haq
Head of Research at AudienceNet
April 14, 2021
Diversity in Market Research: Get It Right or Get Left Behind
To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.
Riaz Marzban
Managing Director at Ethnic Opinions
February 4, 2021
Four Ways to Make Research Truly Representative
Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
Alessia Lamonaca
Director of Marketing at Medallia LivingLens
November 16, 2020
The Uses and Abuses of Stat Testing Marketing Data
Joel Rubinson details the great risks if we abandon the use of stat testing of marketing data.
Joel Rubinson
President at Rubinson Partners Inc
October 17, 2019
12 Questions for Marketers
Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process.
Kevin Gray
President at Cannon Gray
September 10, 2018
Everybody Lies.
Move beyond biases to discover deeper, credible consumer insights.
Tony Costella
January 3, 2018
Getting to Know You: Employing Empathy to Holistically Understand Your Consumer
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
Katja Cahoon
Managing Founder at Beacon Insight Group
April 28, 2017
Food for Thought: Challenges and Ideas for Addressing Bias
If given the right tools, bias can be overcome.
Katja Cahoon
Managing Founder at Beacon Insight Group
April 11, 2017
Bias and the Election: What No One is Talking About
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
Katja Cahoon
Managing Founder at Beacon Insight Group
March 7, 2017
Who is Doing Cocaine: Estimating Bad Behavior
The Item Count method can be used to reduce the effects of social desirability distortion.
Michael Lieberman
Founder & President at Multivariate Solutions
March 3, 2017
How I Beat The Pundits and Predicted A Trump Presidency
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
Allan Fromen
January 23, 2017
The Solution for Polling Accuracy: Less Logic, More Xenophobia!
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
Nick Drew
January 16, 2017
Market Research: It’s Time To Put Up Or Shut Up
Concerns about panel quality are hardly new. But they are now boiling over into the public domain.
JD Deitch
Chief Operations Officer at Cint
December 8, 2015
First, Psychology Studies – Is #MRX Next?
What are the implications for market research of the results from the Reproducibility Project?
Z Johnson
Consultant at MRXplorer
September 22, 2015
Science is Dead – Long Live Marketing Research
Research-on-research is a good thing, but not if we build our biases into the design.
Steve Needel,
June 15, 2015
Be Skeptical of Research Findings and Statistics Quoted by the Media
You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use them.
Ron Sellers
June 4, 2015
Lazy Humans and the Privacy Paradox
While we value privacy, the effort required to act is too great. We’d all be more mindful of privacy, if only it were the default option.
Allan Fromen
June 24, 2014
Is Bias Always a Bad Thing?
Unbiased is better than biased, all else being equal. But all else is NOT equal far more often than taken into consideration.
Jeffrey Adler
Managing Director at Vault Consulting
June 23, 2014
Forward to the Future, Back to the Basics
With all of the changes in MR, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.
Ron Sellers
June 11, 2014
Research? No Thanks, I’m Only Human! A Client-side Perspective
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Neal Cole
April 15, 2014