# mckinsey

[Research Technology (ResTech)](/content/insights/research-technology-restech/index.html) **What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?**

An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.

LeonardMurphy

Chief Advisor for Insights and Development at Greenbook

February 17, 2017

[Read article](/content/insights/insights-technology/what-is-periscope-by-mckinsey-038-what-does-it-mean-for-the-future-of-market-research/index.html)

[Brand Strategy](/content/insights/brand-strategy/index.html) **Co-creation, Innovation, Insight: The New Brand Paradigm**

Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.

LeonardMurphy

Chief Advisor for Insights and Development at Greenbook

August 10, 2010

[Read article](/content/insights/market-research-trends/co-creation-innovation-insight-the-new-brand-paradigm/index.html)