insights that work — Greenbook

How an Automated Voice Response (AVR) platform empowers patients, caregivers, and physicians to tell their stories anytime, anywhere, allowing researc...

October 20, 2020
Read article

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

A client’s breakthrough therapy versus the most popular treatment. Who would win?

October 20, 2020
Read article

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

How Nationwide designed a debt-reduction product with differentiated market features.

September 16, 2020
Read article

Helping J. Richard Hill & Co. Attract Luxury Retailers

How a real estate consultancy pulled the interest of luxury retailers.

April 3, 2020
Read article

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

How the National Pork Board uncovered a clear path to innovation.

March 27, 2020
Read article

Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness

How a financial institution connected with younger consumers.

March 20, 2020
Read article

How McDonald’s Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research

Concept testing with McDonald’s.

March 13, 2020
Read article

How Shell Used Voxpopme to Better Understand Consumer Needs

Utilizing large segmentation studies to better understand consumers.

March 6, 2020
Read article

Improving Flight Safety and Jet Orders with SurveyGizmo

How a major jet manufacturer utilized biometrics for safety.

February 28, 2020
Read article

Getting the Innovation Equation Right

Using an analytical framework to prepare for a product launch.

February 21, 2020
Read article

Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand

Addressing challenges in maintaining brand loyalty.

February 14, 2020
Read article

Increasing the Speed and Quality of Concept Testing

How a top-10 food and beverage company streamlined concept testing.

February 7, 2020
Read article

How the NHL’s Vancouver Canucks Creates the Ultimate Fan Experience Using In-the-Moment Insights

How NHL’s Vancouver Canucks improved fan engagement.

January 31, 2020
Read article

The Case of Identifying a Growth-Busting New Value Proposition

How machine learning can help to build brand awareness.

January 24, 2020
Read article

How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

How to offer truly utilizable DIY tools.

January 17, 2020
Read article

Drive Perceptions of Value Through In-Store Pricing Signage

Reengaging consumers through ethnographic studies.

January 10, 2020
Read article

Accelerating UX Testing in Financial Services

Proof of the growing importance of UX in the age of digitization.

January 3, 2020
Read article

Influence Mapping

How a national health informatics provider improved engagement.

December 20, 2019
Read article

How to Develop a Research Tech-Friendly Company Culture

How RBC restructured their marketing campaigns with MRX tech.

December 6, 2019
Read article

Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights

A look into the drivers of influence for consumer behavior.

November 8, 2019
Read article

Labatt: Why Every Marketer Should Be Rushing to Test Their Digital Ads

Labatt Breweries case study on testing digital content advertising.

February 8, 2019
Read article

Using the Power of the Crowd to Combat Loneliness and Isolation

Using in-depth, real-time community conversations for targeted insights.

February 1, 2019
Read article

Developing an Effective Enterprise-Wide Segmentation

Dig Insights created a segmentation for Rogers Communications enabling a data-driven strategy.

January 25, 2019
Read article

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.

January 18, 2019
Read article

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

AYTM helped their partner conduct iterative research with ease

January 11, 2019
Read article

Enabling Unilever’s Consumer-Centric Strategy

Unilever partnered with Discuss.io to garner voice of consumer insights to keep at the forefront of their decision-making

December 14, 2018
Read article

Speed, Creativity and Empathy: How Aaron’s Transformed Old Insights into a New Concept Store

Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc.

December 7, 2018
Read article

Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design

Unilever & SKIM established mobile image standards to improve the online shopping experience and increase sales

November 30, 2018
Read article

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Voxpopme helped Microsoft identify personalities that would resonate with customers

November 16, 2018
Read article

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Zappi enabled Keurig to release new products based on winning, customer-centric ideas

November 9, 2018
Read article

OdinText Helps Award-Winning Hospitals Optimize Processes and Drive Employee Engagement

OdinText leveraged employee feedback to present actionable ways to grow employee satisfaction

November 2, 2018
Read article

How Structural Consumer Collaboration Enabled SONY Pictures Television to be More “C.R.E.A.T.I.V.E.”

InSites Consulting is helping Sony become more creative and consumer-centric

October 26, 2018
Read article

Research Now SSI and RhythmOne Validate IKEA’s Digital Ad Spend

Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data

October 19, 2018
Read article

Small is the New Big

Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers

October 12, 2018
Read article