google — Greenbook
Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
Ed Keller
Executive Director at Market Research Institute International (MRII)
January 2, 2026
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AI Revolution or Replacement? Critical Insights for Business Leaders
AI is reshaping mental health, market research, and branding. Explore its power, challenges, and why...
April 16, 2025
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Leveraging Google Trends for Smarter Market Research and Business Growth
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business decisions.
Ashley Shedlock
Content Producer at Greenbook
March 18, 2025
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The AI Takeover, Gen Z's Impact, and the Evolution of Research
Explore market research trends: GRIT insights, SAS's Hazy acquisition, Gen Z's impact, AI tools.
December 18, 2024
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Putting the Search in Market Research: The Vital Importance of SEO to Insights
Integrate SEO into your communications strategy from the outset.
Simon Dunn
Creative Director at Keen as Mustard Marketing
October 29, 2021
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How AI is Transforming Mobile Technology
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
Ralf Llanasas
October 15, 2020
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Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness
How a financial institution connected with younger consumers.
Jonathan La
Senior Vice-President, Growth at Hotspex
March 20, 2020
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Life After Google
The repercussions of losing third-party cookies.
Finn Raben
Founder at Amplifi Consulting
March 18, 2020
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The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List
The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
July 18, 2019
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GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report.
Ray Poynter
Managing Director at The Future Place
June 6, 2019
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Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising
Case study on using applied behavioural science for Google advertising.
Jonathan La
Senior Vice-President, Growth at Hotspex
April 10, 2018
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Why Do Google Apps Want My Sensitive Data?
Gmail case study on data privacy and app permissions.
Michael Lieberman
Founder & President at Multivariate Solutions
February 22, 2018
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The Rise of the Personal Data Economy
Three insights into the rise of the personal data economy.
Tuomas Syrjänen
January 24, 2018
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Get Ready For The Next Sea Change In Marketing
7 ways retailers as publishers & ad networks are changing marketing.
Joel Rubinson
President at Rubinson Partners Inc
January 15, 2018
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Complicated vs. Complex
The world exists in a complex system, with everything in a constant state of change.
Ruben Alcaraz
November 7, 2017
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Google Surveys 360: The Digital Marketer’s New Best Friend
Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.
Leonard Murphy
October 19, 2016
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Smarter Data: Challenges And Opportunities
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will demand more respect and innovative approaches to research.
Eric Meerkamper
President at The RIWI Corporation
March 6, 2013
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Google Consumer Surveys: Friend or Foe?
Google Consumer Surveys makes consumer research accessible to all through its fast, cheap, easy-to-use service.
Katrina Lerman
Associate Research Director at C Space
March 25, 2013
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