video research — Greenbook
video research
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
KarenLynch
Chief Programming Officer at Greenbook
May 28, 2026
Future List Honorees Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.
KarenLynch
Chief Programming Officer at Greenbook
March 31, 2026
The Prompt From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
March 26, 2026
The Greenbook Podcast
From Community to Clarity: ConvoTrack’s Approach to Insights
KarenLynch
Chief Programming Officer at Greenbook
August 11, 2025
The Prompt Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing
Discover how AI, video tech, and social media are transforming ad testing—empowering researchers wit...
May 9, 2025
Business-to-Business (B2B) Market Research Using Market Research to Identify Key Trends in B2B Video Marketing
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
MichaelChukwube
Digital Marketer & Content Writer at StartUp Growth Guide
December 20, 2024
Consumer Behavior How Video Insights Help Brands Connect with Target Consumers
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
MarinaIlishaev
Vice President, Product Marketing at Suzy
October 24, 2022
Customer Experience (CX) 3 Emerging Qualitative Research Trends to Watch
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
EmilyJames
Insights Marketer at FlexMR
October 3, 2022
7 Tips for Adopting Emerging Research Technology
How to integrate ResTech into your org.
BalaRajan
Senior Vice President at Reach3 Insights
May 31, 2022
Executive Insights Dave Carruthers Shares His Winning Formula
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
RudlyRaphael
CEO/Founder at Eyes4Research
May 5, 2021
Artificial Intelligence and Machine Learning Three Trends That Will Define Market Research in 2021
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
AL
AlessiaLamonaca
Director of Marketing at Medallia LivingLens
January 25, 2021
Research Technology (ResTech) Is In-Person Research Dead? Or Just Hibernating?
Remote research has its limits. But is remote research gone for good?
BrettWatkins
CEO at L&E Research
January 13, 2021
Research Methodologies Communities: The Key to Strategic Research in the COVID-Era?
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
December 18, 2020
Focus Groups Why Virtual Focus Groups Could Become the Norm Post-COVID-19
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
DanFleetwood
President, Research & Insights at QuestionPro
December 2, 2020
Insights Industry News 2020 Has been Difficult but 2021 is Full of Possibilities
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
ElizaJacobs
Director, Consumer Insights & Analysis at PBS
November 23, 2020
Artificial Intelligence and Machine Learning Four Ways to Make Research Truly Representative
Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
AL
AlessiaLamonaca
Director of Marketing at Medallia LivingLens
November 16, 2020
Qualitative Research Lights, Camera, Action: How to Best Leverage Video Feedback
How to implement a successful video feedback strategy
MalkitKaur
April 23, 2018
Brand Strategy Enabling Better Business Decisions Through Real-Time Conversations
Discuss.io used live video technology to increase consumer engagement for clients.
ZachSimmons
March 8, 2018
Math & Magic: How to Amplify Research Storytelling with Video
Voxpopme case study to quickly & effectively operationalize video in research.
DaveCarruthers
Founder & CEO at Voxpopme
March 7, 2018
Data Science (Video) Data Mining in Market Research
The challenges & opportunities in understanding unstructured Big Data from video & images
StefanBildea
February 26, 2018
Artificial Intelligence and Machine Learning Customer Experience Predictions for 2018
The trends driving customer-centricity in 2018.
Zarinade
January 24, 2018
Research Technology (ResTech) Top 7 Video Content Analysis Tools
Mike Kuehne investigates the landscape of video analysis tools and their common applications.
MikeKuehne
September 14, 2017
Research Technology (ResTech) The Future of Video for MRX
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
AlistairVince
August 4, 2017
Research Methodologies Welcome to the Third Age of Focus Groups
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
JaminBrazil
Chairman & CEO at HubUX
March 17, 2017
Brand Strategy See It First At IIeX
IIeX North America is coming up June 12 – 14 in Atlanta. Check out this video to see why it’s a special event in the industry landscape.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
March 10, 2017
Research Technology (ResTech) Unlimited Length Mobile Video Uploads – Are we there yet?
Our challenge as platform providers is getting ever-increasing file sizes to the research platform where they can be viewed and analyzed.
DanWeber
Owner at Itracks
August 11, 2016
CEO Series What Is Microsoft Up To With Their New Video Testing Offering?
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
May 5, 2016
Research Methodologies The Focus Group Turns 60: Time For An Upgrade?
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
DeanMacko
Research Vice President at Voxpopme
February 15, 2016
Research Technology (ResTech) Guest Post: Why Video is about to Cross the Chasm for Research
Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
June 13, 2015
IIeX On Demand: 500+ Presentations On Insight Innovation
Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!
DanaStanley
Chief Revenue Officer at Greenbook
August 22, 2014
Research Technology (ResTech) #IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
PhilRance
February 20, 2014
MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped
The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees. For those unable to attend, MRIA is offering a live simulcast.