ethics — Greenbook
ethics
The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?
When does misrepresentation of statistical outcomes turn into fraud?
Michael Lieberman
Founder & President at Multivariate Solutions
July 4, 2022
Read article
Imagine Turning TikToks Into Insight
How can researchers turn TikToks into insight?
Jeremy Hollow
Founder & CEO at Listen + Learn Research
September 28, 2021
Read article
Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value.
David Melançon
Managing Principal at the Ito Partnership
April 24, 2019
Read article
California’s Mini GDPR and It What It Means For Market Research
How “California’s Mini GDPR” will impact market research in the US.
Adam Dietrich
VP, Global Client Services at EMI Research Solutions
August 29, 2018
Read article
Insights Ethics: Setting Standards That Differentiate Persuasion From Manipulation
The ARF’s Town Hall discussion on ethics involving government regulation vs. self-regulation, GDPR & implications for US policy, & more.
Jeni Lee
Chief Growth Officer at in4mation insights
May 4, 2018
Read article
Ethics = Knowing The Difference Between What You Have A Right To Do And What Is Right To Do
Finn Raben of ESOMAR comments on ethics and privacy in the time of Cambridge Analytica: self-regulation, GDPR, the role of trade orgs, and more.
Finn Raben
Founder at Amplifi Consulting
May 4, 2018
Read article
Help Us Create New Ethics Code For Collecting Consumer Data
Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
April 6, 2018
Read article
Breakdown of the Facebook-Cambridge Analytica controversy & why the MR industry needs a new framework for the use of personal data.
Nelson Whipple
April 5, 2018
Read article
The Existential Crisis Facing the Industry… Correction: ALL Industries!
Discussion on the use of data in research & communications industries.
Jason Burnham
Principal, Communications & Design, Innovation Lead at Strativity Group
March 23, 2018
Read article
Can Market Research Protect Humanity in a World of AI?
Explore the ethical adoption of AI in market research.
Matt Celuszak
January 4, 2018
Read article
The Panama Papers And Our Industry’s Ethical Compass
The Panama Papers document the dealings of offshore banking and shell corporations undertaken by Mossack Fonseca.
Brian Singh
Founder & Managing Director at Zinc Tank Inc
April 8, 2016
Read article
6 No Nonsense Tips for Mobile Market Research
Here are six tips for using mobile market research from Ray Poynter, Maria Domoslawska and Roddy Knowles.
Ray Poynter
Managing Director at The Future Place
October 2, 2015
Read article
Facebook’s Experiment On Emotional Triggers
Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?
Melanie Courtright
July 1, 2014
Read article
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
June 11, 2013
Read article