surveys — Greenbook
surveys
Focus on APAC The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
PiersLee
Founder and Managing Director at Novema
June 12, 2026
Focus on APAC Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
NitikaChaudhary
Co-Founder/CEO at Survey Sherpa
May 21, 2026
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GRIT Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
JeffClaypoole
Managing Director, North America at Toluna
June 6, 2025
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GRIT From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
KimSolana
VP, Survey at Numerator
June 6, 2025
Research Methodologies Message Testing Redefined: How Modern Methods Drive Results
Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly reson...
LeighAdmirand
EVP and Founding Partner at Reach3 Insights
April 4, 2025
Research Methodologies Psychographic Profile: East Coast vs. West Coast Stereotypes
Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...
CM
Copernicus MarketingConsulting Research
December 6, 2024
Research Methodologies Are People Ready for Voice Surveys?
Uncover the paradox of voice technology in surveys. Research reveals low adoption rates despite respondents' preference for open-ended spoken answers.
FlorianeLocatelli
Chief of Staff at IntelliSurvey
September 13, 2024
Research Methodologies The Dirty Secret About Best Places to Work Surveys
Delve into the truth behind "Best Places to Work" surveys. Understand the bias and monetization strategies that can compromise the integrity of these ...
GeorgeKuhn
President and Owner at Drive Research
August 16, 2024
Research Methodologies Out With the Old, in With the New: The Trouble With Surveys, and the Next Generation of Market Research
Discover the groundbreaking solution to the challenges in survey-based market research. Learn how to fix the brewing trouble with our innovative appro...
KateBunton
Director of Operations at Orchard Insights
April 19, 2024
Data Science The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
PhilSutcliffe
Managing Partner at Nexxt Intelligence
March 1, 2024
Data Science Why the Sampling Ecosystem Sets Up Honest Participants for Failure
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
KarinePepin
Co-Founder at The Research Heads
October 9, 2023
Generational Insights Intergenerational Views on the Job Market (Part One)
How different generations view the changing labor market.
JaminBrazil
Chairman & CEO at HubUX
August 2, 2022
The Greenbook Podcast
The Research Fraud Squad: On the Trail of Data Quality
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
July 28, 2022
Focus on APAC How Happiness Impacts Satisfaction and Recommendation Measures
People’s self-assessed happiness influences their survey responses.
PhilipDerham
Director at Derham Insights Research
July 13, 2022
The Greenbook Podcast
The Future of Consumer Feedback is Fun and Fiercely First-Party
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
May 12, 2022
Research Methodologies Behaviorally Targeted Surveys: The Marketer’s Secret Weapon
Why should marketers be using behaviorally enhanced surveys?
CarolineKim
Product Marketing Manager at DISQO
April 21, 2022
The Respondent Experience Market Research Top Issues & Trends
Identifying the key trends and current challenges in the MR industry.
JaminBrazil
Chairman & CEO at HubUX
April 19, 2022
Focus on APAC Let’s Get Conversational!
Introducing conversational surveys, or conversational AI.
PhilSutcliffe
Managing Partner at Nexxt Intelligence
April 13, 2022
Research Methodologies Assigning a Dollar Value to Your NPS Results
Six steps towards connecting your NPS data with financial returns.
RyanStuart
Founder & CEO at Kapiche
March 21, 2022
Research Methodologies Making Surveys Human Matters Now More Than Ever
Humanising survey research is key to improving survey results & data.
EmilyJames
Insights Marketer at FlexMR
March 9, 2022
Focus on APAC How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
LauraRobbie
CEO, APAC at YouGov
March 2, 2022
Research Methodologies Storytelling is Not Just for Reporting: How to Storify Your Survey
Applying storytelling to not only data analysis, but survey design.
KarinePepin
Co-Founder at The Research Heads
February 25, 2022
Consumer Behavior Post COVID, We Are Finding Connection At Our Local Grocery Store
Generational POV’s on grocery store preference and frequency.
JaminBrazil
Chairman & CEO at HubUX
February 15, 2022
Should Surveys Contain Progress Bars?
Are progress bars in surveys a help or a hinderance?
JaminBrazil
Chairman & CEO at HubUX
February 1, 2022
Research Methodologies Market Research: The Science of People, Not Numbers
How can we do research that accepts human unpredictability?
SamSalama
Associate Director at Basis
December 27, 2021
Research Methodologies A Festivus for the Rest of Us Respondents
Reflecting on how we can improve survey design for respondents.
JeffreyHenning
Chief Research Officer at Researchscape
December 23, 2021
Business-to-Business (B2B) Market Research Is Money the Best Reward for B2B Respondents?
Incentivize B2B survey respondents without sacrificing data quality.
MartinCawley
Associate Director at Sample Answers Ltd
November 26, 2021
Research Methodologies The Problem with Blaming the Survey for Poor Data Quality
Respondent experience remains key to producing quality sample data.
TerenceMcCarron
CEO & Founder at OpinionRoute
November 9, 2021
Research Methodologies The Seven Most Common Mistakes in B2B Research
Are your B2B market research methodologies up to date?
SaschaEder
CEO & Co-Founder at NewtonX
November 1, 2021
Research Methodologies Surveys Are Boring. It’s What You Do With Them That’s Exciting.
Three ideas for beating survey fatigue.
JamesSowden
Customer Success Director at InMoment
September 21, 2021
CEO Series Interview with John Dick, Founder and CEO of CivicScience
Early stages of a new marketing ecosystem powered by personal data.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
September 10, 2021
Research Methodologies Does Postal Still Have a Role To Play In Market Research Data Collection?
Postal has a place when conducting market research data collection.
MartinCawley
Associate Director at Sample Answers Ltd
June 29, 2021
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
AnuradhaMohan
Manager, Strategic Insights at PepsiCo Foods North America
March 30, 2021
Artificial Intelligence and Machine Learning Market Research Fraud is on the Rise — Let’s Conquer It Together
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
BonnieBreslauer
Chief Customer Officer at DISQO
March 22, 2021
CEO Series A Sit Down With Rebecca Brooks
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
March 19, 2021
Research Methodologies Rethinking Segmentation to Discover Future White Spaces
Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...
RanjanaGupta
Executive Vice President at Kantar
January 5, 2021
Data Quality, Privacy, and Ethics Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
DebbieSenior
VP, Global Products and Automation at Toluna
November 23, 2020
Insights Industry News 2020 Has been Difficult but 2021 is Full of Possibilities
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
ElizaJacobs
Director, Consumer Insights & Analysis at PBS
November 23, 2020
DIY Research Move to More DIY Research
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
LudoMilet
Managing Director, Asia Pacific at Toluna
November 9, 2020
Data Quality, Privacy, and Ethics How I Applied the Tao of Cooking to Market Research
Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.
ElaineZhang
Market Data Analyst at Red Hat
October 28, 2020
Quantitative Research Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy
How Nationwide designed a debt-reduction product with differentiated market features.
DaveStewart
Vice President at ENGINE
September 16, 2020
Behavioral Science Honesty of Responses: The 7 Factors at Play
30% of survey respondents lie. Here is why.
JonPuleston
Vice President - Innovation at Lightspeed Research
September 13, 2020
Research Methodologies Voice of the Customer Programs: What They Are and How to Make Them Work for You
All the information you need to get an effective VOC program started
MollyPurcell
Digital Marketing Specialist at Greenbook
August 15, 2020
Ghost Completions: The Venezuelan Fraud Scheme
An in-depth look into the prevailing issue of survey fraud.
OfirPasternak
June 23, 2020
Customer Experience (CX) 5 Reasons Why it’s Time to Voice-Enable Your Surveys
How voice technology is rapidly transforming MRX.
AbigailStuart
Founding Partner at Day One Strategy
January 2, 2020
Brand Strategy Real-Time Cross-Media Measurement
How PHD Global Business utilized research for cross-media management.
EricSandberg
Managing Director Advertising Solutions at Dynata
December 13, 2019
Research Methodologies AI’s Biggest Impact on Market Research Should Terrify Us All
The downside of AI in the prevalence of survey bots.
BillMcDowell
Senior Partner, COO at Accelerant Research
December 9, 2019
Research Methodologies The Democratization of Research
Learn how to deliver surveys to keep up with high demand.
HeathGreenfield
Senior Vice President at Kantar Marketplace, Global
November 21, 2019
Research Methodologies Challenges in The Polling Industry & What’s Next
Dr. Harry Wilson details what to expect next in the polling industry.
HeleneFleischer
Content Marketing Manager at Voxco Survey Software
August 9, 2019
Research Technology (ResTech) Market Research Fraud: Distributed Survey Farms Exposed
The click farms of the market research industry have been uncovered – distributed survey farms.
OfirPasternak
July 1, 2019
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