# Fuel Cycle

## [Those Most Confident Are Not Hiding from Change](/content/insights/grit/those-most-confident-are-not-hiding-from-change/index.html)
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: June 16, 2026*
[Read commentary](/content/insights/grit/those-most-confident-are-not-hiding-from-change/index.html)

## [The Expanding Constellation of Insights Collaborators](/content/insights/grit/the-expanding-constellation-of-insights-collaborators/index.html)
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: November 17, 2025*
[Read commentary](/content/insights/grit/the-expanding-constellation-of-insights-collaborators/index.html)

## [For Researchers, Artificial Intelligence is Inevitable](/content/insights/grit/for-researchers-artificial-intelligence-is-inevitable/index.html)
AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: June 6, 2025*
[Read commentary](/content/insights/grit/for-researchers-artificial-intelligence-is-inevitable/index.html)

## [The Rapidly Expanding Universe of Insights](/content/insights/grit/the-rapidly-expanding-universe-of-insights/index.html)
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: October 29, 2024*
[Read commentary](/content/insights/grit/the-rapidly-expanding-universe-of-insights/index.html)

## [Career Success in the AI Era](/content/insights/grit/career-success-in-the-ai-era/index.html)
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: May 28, 2024*
[Read commentary](/content/insights/grit/career-success-in-the-ai-era/index.html)

## [Retool Research Processes to Maintain Organizational Influence](/content/insights/grit/retool-research-processes-to-maintain-organizational-influence/index.html)
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: October 9, 2023*
[Read commentary](/content/insights/grit/retool-research-processes-to-maintain-organizational-influence/index.html)

## [The Time for Agile Employee Insights](/content/insights/the-time-for-agile-employee-insights/index.html)
The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made de...

*Author: Rick Kelly*
*Chief Strategy Officer at Fuel Cycle*
*Date: August 3, 2022*
[Read commentary](/content/insights/the-time-for-agile-employee-insights/index.html)