Ivan Lozano — Greenbook
Ivan Lozano
Insights & Research Manager at Tabcorp
Ivan is a market researcher and insights professional with a career spanning over 17 years ago across both agency and client-side. In the client side, Ivan has worked as Insights and Research Manager for leading companies such as Nestle, Snap, La Trobe University and currently Tabcorp. Ivan holds a bachelor's degree in Speech Therapy, a bachelor's degree in Business Studies, an Advanced Certificate in Market and Social Research, and he's currently completing a Masters of Research at Central Queensland University.
The Role of Discrete-Choice Conjoint Analysis in FMCG
Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a competitive edge...
February 22, 2023
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