# Dmitry Gaiduk

### Co-Founder & Chief Product Officer [CoolTool](/content/company/CoolTool/index.html)

Dmitry Gaiduk, Co-Founder of both CoolTool and UXReality, is a market research professional with over 25 years of experience in the industry. He is always keen on trying new methodologies and technologies, and advocates for unconscious research techniques and automation to take the industry to the next level.

## Latest from Dmitry Gaiduk

[**Did Peloton Just Experience the Worst Product Placement in History?**](/content/insights/did-peloton-just-experience-the-worst-product-placement-in-history/index.html)

Did Peloton mitigate brand damage after a poor product placement?

December 22, 2021

[Read article](/content/insights/did-peloton-just-experience-the-worst-product-placement-in-history/index.html)

[**UXReality is the Newest Winner of the Insight Innovation Competition**](/content/insights/market-research-leaders/uxreality-is-the-newest-winner-of-the-insight-innovation-competition/index.html)

UXReality joins the ranks of previous Insight Innovation winners!

May 6, 2019

[Read article](/content/insights/market-research-leaders/uxreality-is-the-newest-winner-of-the-insight-innovation-competition/index.html)

[**Monsters Hunting For Your Data – Is This Reality?**](/content/insights/market-research-trends/monsters-hunting-for-your-data-is-this-reality/index.html)

If only people turned their attention to the beneficial way data is used to meet their needs…

May 8, 2018

[Read article](/content/insights/market-research-trends/monsters-hunting-for-your-data-is-this-reality/index.html)