# Sam Albert

Sam Albert is Vice President at PRS IN VIVO, a global behavior science and research agency specializing in shopper, packaging and consumer experience research. Contact Sam at sam.albert@prs-invivo.com to learn more about how next generation in-context research can uncover effective, actionable shopper insights.

## Understanding Shopper Reality: The Role of Next Generation In-Context Research

Understanding the “shopper reality” for consumer insights.

February 18, 2019

[Read article](/content/insights/insights/understanding-shopper-reality-the-role-of-next-generation-in-context-research/index.html)  
## Top Authors

### [Leonard Murphy](/content/insights/authors/greenbookblog/index.html)
  
Chief Advisor for Insights and Development at Greenbook  
775 articles

author bio

### [Karen Lynch](/content/insights/authors/klynch/index.html)
  
Chief Programming Officer at Greenbook  
361 articles

author bio

### [Jeffrey Henning](/content/insights/authors/jhenning/index.html)
  
Chief Research Officer at Researchscape  
128 articles

author bio

### [Ashley Shedlock](/content/insights/authors/ashedlock/index.html)
  
Content Producer at Greenbook  
86 articles

author bio

### [Colin Wong](/content/insights/authors/cwong/index.html)
  
Principal Consultant at Insights Heroes  
27 articles

author bio

### [Jamin Brazil](/content/insights/authors/jbrazil/index.html)
  
Chairman & CEO at HubUX  
21 articles

author bio

### [William Leach](/content/insights/authors/williamleach/index.html)
  
Founder / Mindstate Group at Mindstate Group  
20 articles

author bio

### [Ed Keller](/content/insights/authors/ed-keller/index.html)
  
Executive Director at Market Research Institute International (MRII)  
17 articles

author bio