customer behavior
customer behavior
Why Most Customer Journey Maps Miss the Mark—and What to Do Instead
Learn how customer journey mapping backed by research uncovers friction, reduces value leakage, and drives business growth.
Author: Nitin Sharma
Position: CEO at GOLD RESEARCH INC
Date: July 23, 2026
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Beyond the Market Research Report: Driving Commercial Impact in the AI Era
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Author: Elys Roberts
Position: Founder & CEO at BEESY
Date: March 20, 2026
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When Story Becomes Strategy: A New Lens for Journey Mapping
Customers experience journeys as stories, not workflows. Learn how narrative psychology improves journey mapping and builds trust.
Author: Tarik Covington
Position: Founder & Chief Strategist at Covariate. Human-Centered Insights
Date: February 13, 2026
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On a Scale of…Can You Really Hate a Brand??
Brand hate is often less about true hatred and more about disappointment, rejection, or personal experiences that trigger strong negative feelings towards a brand.
Author: Dave McCaughan
Position: Founder & Storyteller at BIBLIOSEXUAL
Date: August 13, 2025
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The Human Algorithm: What Chime Teaches Us About Growth in the Age of Empathy
Chime’s growth shows the future of finance lies in empathy, trust, and cultural fluency—not polished personas or traditional demographics.
Author: Charlie Grinnell
Position: Co-CEO at RightMetric
Date: June 27, 2025
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Walking the Tightrope Between Innovation and Customer Retention
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisions.
Author: Nick White
Position: Head of Strategic Research at Attest
Date: March 31, 2025
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Building Customer-Centricity: The Key to Driving Growth
Knowing customer needs isn’t enough—learn how customer salience brings insights to life, driving growth and deeper engagement within organizations.
Author: Lucy Davison
Position: Founder & CEO at Keen as Mustard Marketing
Date: March 3, 2025
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8 Ways to Stand Out in a Competitive Insights Market
Stand out in the crowded insights market by staying authentic. Align with your values and deliver ways to connect with customers and drive differentiation.
Author: Norbert Sari
Position: CEO & Creative Director at Rodeo13
Date: January 20, 2025
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7 Projective Techniques for Discovering Hidden Customer Goals
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landscape.
Author: William Leach
Position: Founder / Mindstate Group at Mindstate Group
Date: December 20, 2024
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Top Market Research Careers
Learn how Market Research Analysts, Managers, and Consumer Insights Analysts drive business growth by decoding trends, aligning goals, and fostering insights.
Author: Ashley Shedlock
Position: Content Producer at Greenbook
Date: October 29, 2024
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An Update on Walmart’s Data-Driven Revolution
Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers.
Author: Leonard Murphy
Position: Chief Advisor for Insights and Development at Greenbook
Date: October 1, 2024
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Marketing Applied Part 4: Stop the Fluff, the Art of Positioning
Discover the importance of positioning in communicating your company's defining factor. Clear messaging, consistency, and a strong value proposition are key.
Author: Iosetta Santini
Position: Account Director at Keen as Mustard Marketing
Date: June 19, 2024
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The AI Revolution in Market Research: 9 Trends to Understand
Explore the future of data analysis with AI-driven market research tools. These tools offer rapid insights from diverse sources, optimizing decision-making.
Author: Hiral Rana Dholakiya
Position: Digital Marketing Consultant at Preceptist
Date: June 14, 2024
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The Future of Research Practices in Tech Companies: The Urgent Need to Evolve
Explore the future of tech research practices as companies shift towards long-term profitability. Learn how researchers can adapt and lead in insightful innovations.
Author: Rajiv Ibrahim
Position: Head of UX Research at Telkom Indonesia
Date: June 12, 2024
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