Frank Buckler — Greenbook
Frank Buckler
Founder & CEO at Success Drivers
Frank is one of world’s leading experts in success driver research. His company SUCCESS DRIVERS is a provider of analytics-based marketing solutions and consults leading brands around the world from Audi, Deutsche Bank, L’Oreal, Procter&Gamble, SONOS, T-Mobile to Unilever. The company is well known for leveraging a self-learning, AI-based methodology to gain cause-effect insights out of data. He is a regular speaker at global conferences e.g. ARF conference, BVM, ESOMAR, etc.
Are You Still Testing Ads When It’s Too Late?
A blueprint for successful advertising starting with creative design.
January 31, 2018