Ron Sellers

Ron has 25 years of experience designing and conducting research that makes a difference. Thirteen of those years were spent running Ellison Research, which he acquired in 2008 and rebranded into Grey Matter.

Twenty-three years. That's over 1,100 focus groups moderated (plus many more IDIs) hundreds of quantitative studies successfully completed, over thirty published articles in industry magazines and trade journals, speeches given, seminars led, and classes taught, and scores of clients relying on his work in making key decisions.

Ron's work helped Chevrolet design and name the Chevy Equinox SUV. He helped the NHL's Phoenix Coyotes design a new logo and branding scheme. He helped the American Red Cross design a successful holiday fundraising campaign. He helped General Motors rebrand all of their pre-owned vehicle lots.

Ron's work has been cited extensively by the international media, including Harvard Business Review, Associated Press, USA Today, Los Angeles Times, Financial Times of London, USA Radio Network, Washington Post, and a host of other media in the U.S., China, Sweden, Russia, New Zealand, Korea, Canada, the Philippines, Norway, Australia, England, and Central America. His work has even been used in panel hearings before the U.S. Senate and quoted in Jay Leno's opening monologue on The Tonight Show.

Latest from Ron Sellers

Are the Fraudsters More Sophisticated Than the Researchers?
It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...
October 20, 2022
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Still More Dirty Little Secrets of Online Panels
Nearly half of your panel data is trash. Here is how to fix it.
October 8, 2020
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Can Political Polls Really Be Trusted?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
August 30, 2020
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Panel Quality Stinks and Clients Are To Blame
Why should panel companies improve their results when clients accept the status quo and won’t pay for better?
August 21, 2020
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Generalizing: The Bane of Insights
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field...
July 22, 2020
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Yes, Market Research Agencies Produce Poor Quality Reports – But Why?
How to produce quality research reports your client will love.
November 18, 2019
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You’re All Saying the Same Thing
Ron Sellers gives tips on how to prevent your emails from getting lost in an inbox.
May 28, 2019
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Forget That MBA – In Research, Use Your MD
What consumers say they want from marketers, and what is actually most effective, are two different things that shouldn’t be confused.
March 19, 2019
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Are We an Industry of Hypocrites?
Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy?
April 3, 2018
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