TRC Market

Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center. As a result, they fail to capture what's truly important to the consumer.

That's not actionable research.

TRC believes that the best research asks people to make hard decisions - to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and help our clients solve problems related to new product development, segmentation, brand equity, marketing mix modeling, and satisfaction and loyalty.

• We're experts in choice modeling and choice-based techniques.
• TRC's academic partnerships give us access to the latest developments in market research and marketing analytics.
• Our researchers listen first, challenge assumptions, and design customized solutions.
• Market Research and Marketing Analytics capabilities under one roof, delivered with a senior-level and small-team approach.

The Senior Team is comprised of veteran thought leaders in applied marketing research to solve complex business issues and regularly contribute to trade journals, academic publications, and social media outlets.

Latest from TRC Market

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions. *** January 30, 2015

How Apple, Samsung and Conjoint Came Together

Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle. *** May 1, 2014

5 Tips for Creating a New Product or Solution

How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions. *** September 25, 2013

Talking Researchers Off the Ledge

Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week. *** June 20, 2013

Breaking Market Research Rules to Drive Business Results

I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today. *** June 27, 2012

Market Researchers Need to Focus on Client Needs

We as researchers don’t get to define quality for our clients. We need to view things from a client perspective. *** May 22, 2012

The Frontiers of Research 2012 (May 8th, NYC)

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics. *** April 26, 2012

How to Make (Quantitative) Research Actionable

Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. *** January 3, 2012