synthetic data

Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a single view amidst evolving market dynamics.
Karen Lynch, Chief Programming Officer at Greenbook, July 30, 2026

How to Get Real Insights from Synthetic Personas
Learn when to use synthetic personas, how to validate AI-generated insights, and where human research remains essential.
Ashley Shedlock, Content Producer at Greenbook, July 27, 2026

Future Trends Emerging in Mixed-Method Marketing Research
Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
Ashley Shedlock, Content Producer at Greenbook, July 20, 2026

Ultra-Processed Data: Are We Heading for an Insights Health Crisis?
Learn the risks of synthetic data and why high-quality human data remains essential for trusted market research insights.
Phil Sutcliffe, Managing Partner at Nexxt Intelligence, July 16, 2026

Why the Model Behind Your Synthetic Research Tool Matters
Learn how to evaluate synthetic research tools and build confidence in AI-generated data for better business decisions.
Derrick McLean, PhD, Product Scientist, Edge COE at Qualtrics, July 10, 2026

Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping the future of insights on July 2, 2026.

Synthetic Data: A White Paper on Fundamentals
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it effectively.
Vijay Raj, Independent Consultant at Incite Growth, June 26, 2026

Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can begin building real impact.
Check out the video on June 18, 2026

Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed-method research.
Ashley Shedlock, Content Producer at Greenbook, June 18, 2026

The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decision-making.
Karen Lynch, Chief Programming Officer at Greenbook, June 17, 2026

Insights Depend on Human Participation and Trust
The GRIT 2026 data shows quality infrastructure still matters most, with trusted panels and fraud detection remaining essential in AI-driven research.
Janice Caston, EVP Marketing at Dynata, June 16, 2026

We Built a Faster Factory. Now What Are We Producing?
The GRIT Report reveals a tension in research: teams want faster, cheaper methods, yet still rely on deep human insight to avoid losing quality.
Holland Martini, Chief Insights Officer at GoodQues, June 16, 2026

The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value creation.
Piers Lee, Founder and Managing Director at Novema, June 12, 2026

Hidden Bias in Synthetic Research: How GenAI Can Undermine DEI in Market Insights—And What To Do About It
Generative AI can transform research, but hidden bias risks distorting insights. Learn how inclusive data and oversight support fair, trustworthy outcomes.
Catherine Schwartz, Marketing & E-commerce Specialist, June 12, 2026

Adam Bai of Panoplai on Shaping the Future of Insights
Listen to the Greenbook Podcast featuring Adam Bai discussing insights and the future of market research.
Karen Lynch, Chief Programming Officer at Greenbook, June 11, 2026

AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
Agentic AI is reshaping market research with end-to-end automation. The future belongs to researchers who guide the questions and standards.
Ali Henriques, Head of Market Research at Qualtrics, June 1, 2026

From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène, CEO & Founder at Stravito, September 26, 2025

What Synthetic Research Can Do Now, and What It Still Can’t
Synthetic research is evolving fast. Beyond the hype, discover its capabilities and limitations for insights teams.
Karen Lynch, Chief Programming Officer at Greenbook, April 24, 2026

AI in Market Research: How Leadership and Insights Are Evolving
Explore the evolution of research leadership and insights in the AI landscape.
James Talwar, Principal VP, Methods & Innovation at NewtonX, November 7, 2025

The Value of Time in Research: How AI Shifts the Equation
The real ROI of research is insights per minute. AI-driven qualitative, quantitative, and synthetic data boost efficiency and increase decision impact.
Jason Talwar, Principal VP, Methods & Innovation at NewtonX, November 7, 2025

Why Market Research Risks Losing Its Seat at the Decision-Making Table
Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality.
Phil Ahad, Managing Director, Data at Cint, February 23, 2026

Testing Synthetic Data Against Academic Benchmarks: A Replication Study
Qualtrics examines how synthetic data performs against academic benchmarks, addressing trust and validation gaps in AI-driven research.
Derrick McLean, PhD, Product Scientist, Edge COE at Qualtrics, February 2, 2026

Synthetic Data & Augmented Sample: A Practical Guide for Modern Research
Synthetic data explained: how researchers use augmented samples to boost power, protect privacy, and move faster.
Ashley Shedlock, Content Producer at Greenbook, December 18, 2025

Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Discover how B2B leaders are leveraging digital twins to gain a competitive edge.