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Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture
What does “6-7” mean? Gen Alpha’s latest viral phrase reveals how youth culture thrives on ambiguity, memes, and shared confusion.
RudlyRaphael
CEO/Founder at Eyes4Research
December 22, 2025
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TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
GraceKaz
Marketing Manager at Panoplai
November 4, 2025
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The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
Scott Lee
Senior Business Director Hong Kong , Global Head of Experience at Human8
October 22, 2025
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Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Content Producer at Greenbook
September 8, 2025
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The Human Algorithm: What Chime Teaches Us About Growth in the Age of Empathy
Chime’s growth shows the future of finance lies in empathy, trust, and cultural fluency—not polished personas or traditional demographics.
Charlie Grinnell
Co-CEO at RightMetric
June 27, 2025
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Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
June 19, 2025
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How AI and New Ad Models Are Transforming the Insights Industry
Discover why industry leaders are heading to IIEX North America as AI, advertising, and insights col...
April 25, 2025
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Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
April 18, 2025
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What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
Karen Lynch
Chief Programming Officer at Greenbook
February 27, 2025
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AI, TikTok Bans, and the Future of Consumer Behavior
Explore AI in market research, the GRIT survey, the TikTok ban, and how AI tools like GPT and Gemini...
February 5, 2025
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TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research
Explore the future of social media and AI in market research. Learn how TikTok's fate, Gen Z trends,...
January 15, 2025
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From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond
Explore the impact of AI in advertising and the data-driven personalized marketing strategies used b...
July 9, 2024
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Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers
Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...
Catherine Schwartz
Marketing & E-commerce Specialist
May 3, 2024
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Insights Unlocked: Navigating Media Landscapes & Emerging Trends
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Karen Lynch
Chief Programming Officer at Greenbook
March 19, 2024
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Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
Rudly Raphael
CEO/Founder at Eyes4Research
June 30, 2023
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