Infotools | Harmoni

Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.

Why choose Us

• Combine quant data sources
• Investigate data quickly
• Quality insight reporting
• Self-serve data analysis
• 35+ years MR experience

Features and attributes

Brand Solutions

• Brand management
• Brand monitoring
• Collaboration & workflow
• Natural language queries
• Real-time tracking & alerts

Data Analysis & Synthesis

• Advanced Analytics
• BI & Data Visualization
• Collaboration & Storytelling
• Data Warehousing & Integration
• Survey Analysis

What is Infotools | Harmoni?

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organizations, and markets. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelez. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy to find and share compelling insights that go over and above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant. Add to this an impressive GenAI feature for summarizing reports, and you have a powerful, future-proofed tool. Benefits customers love about Harmoni:

• Overall time savings of between 30-50%.
• Ad-hoc requests in minutes rather days.
• Increased perception of insights teams.
• Extract more value out of every study.

Use cases for Harmoni:

• Brand and advertising tracking.
• Customer satisfaction.
• Segmentation.
• Usage and attitude.
• Sales tracking.
• Product testing.
• Multi-level analysis and visualization.

Schedule a personalized demo to see how Harmoni and the team at Infotools can help transform the impact your team makes.

Research Software and Platform Details

Support

• Phone
• FAQs / Forum
• Email / Help desk
• Knowledge base
• Training
• Custom
• Documentation
• On demand
• Live online
• Videos
• Solution deployment
• Managed service
• Cloud, SaaS, Web-Based
• Pricing details
• Free trial
• Pricing per user
• Annual subscription

Market Research Products

Harmoni by Infotools
Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.

Infotools | Harmoni Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Infotools | Harmoni.

Published on Greenbook

• AI Is Not the Strategy: Turning Generative AI into Real Business Impact
  Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
• An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
  Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.
• The Power of Merging Data Sources for Deeper Consumer Insights
  Learn how to uncover the "So what? Now what?" when using AI, helping drive action and insights as part of the shift toward data convergence.

Market Research FAQs with Expert Insights

• How do AI models with speech & vision capabilities improve video diary analysis?
• How are companies unifying survey and digital analytics data?
• How can we gain more transparency into provenance/licensing in training datasets?
• Can AI tools improve alignment tracking across business units?
• How can we better capture older populations who are underrepresented in digital?
  Prepared by Greenbook editors. Technology was used in the editorial process.