Tru Market | Mystery Shopping from United States | Greenbook
Tru Market
Tru Market uses Mystery Shopping, Competitive Intelligence, and Qualitative Research to deliver in-market insights that can't be found anywhere else.
Mystery Shopping
- Full Service
- Qualitative Research
Featured in 2025 Buyer's Guide for Shopper Insights
Features and attributes
- Custom dashboards
- E-commerce
- Omnichannel
- Physical store
What is Tru Market?
Today's B2B and B2C markets are filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Competitor Attacks, Cross-Selling, and more make decision-making challenging. Managers need greater transparency and insight into the in-market environment.
Tru Market can help. Through a proprietary suite of Mystery Shopping Approaches, Competitive Intelligence Tools, and Qualitative Research such as Ethnographies, Shop-Alongs, and Focus Groups, Tru Market brings transparency to in-market dynamics.
Clients engage Tru Market for a range of needs: shop competitors to better understand their sales processes and positioning tactics; or shop their own brands and organizations to improve sales team performance, ensure brand compliance, and bolster customer service.
The real-time/in-market insights that Tru Market gathers are powerful, and not attainable via traditional research methods such as surveys and interviews that are too detached from the customer experience, and too slow moving.
Tru Market output drives impact across the enterprise: Pricing strategies that reflect real market dynamics; Margin and revenue optimization; Faster response to market changes; Improvements in sales team performance and overall customer experience.
Tru Market works confidentially and discreetly with clients across industries and company sizes. The majority of Tru Market engagements are conducted in North America and Europe.
Contact Tru Market today at connect@trumarket.info. We want to help you find greater transparency in your market.
Tru Market Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Tru Market
- B2B Research Market & Competitive Intelligence
- Customer Problem Detection / Dissatisfaction
- Consumer Purchase Behavior Research
- Shopper Insights
- Customer Experience Research
- International Business-to-Business Market Research
- Business-to-Business Research
- Strategic Market Research
- Consumer Market Research
- Service Quality Needs & Measurement Research
- Retail Research - Exit Interviews
- Retail Research - Store Audits
Key personnel
- John Kottmann
Managing Director
917-419-2187