Designology | United States | Greenbook
Designology
5
Based on 2 ratings
Our consumer testing platform, Pivot, features in-context shelf / e-comm testing with realistic shopping environments and behaviorally-driven surveys.
Software & Technology
Featured in Greenbook's Buyer's Guides
VISIT OUR WEBSITE
Why choose Us
- Virtual Shelf / E-comm Testing
- Iterative
- Behaviorally Based Surveys
- Real Human Insights
- Flexible & Cost Effective
Features and attributes
Shopper Insights
- All-in-one suite
- Custom dashboards
- E-commerce
- Omnichannel
- Physical store
User Research
- Mobile usability testing
- Web usability testing
Brand Solutions
- Behavioral capabilities
- Brand management
- Proprietary data
What is Designology?
Designology’s unique founding combination of design and insights under one roof produces deeper, more actionable insights, and smarter brands. Our proprietary research platform, Pivot, was originally created as a digital shopping environment featuring customizable virtual shelf and eCommerce environments where we could put new product ideas in a retail environment complete with marketplace noise and competitive pressure, then recruit target consumers and watch how they shopped the category to uncover the strongest ideas and concepts.
But product testing was just the beginning. What we realized during initial testing was that the real magic was in Pivot’s ability to not just measure sales data, but to record the consumer’s behavior as they shopped and then instantly leverage those data points in our post-shopping survey to create a dynamic, behaviorally-based survey. This survey is instantly customized to each individual shopper by the actions taken as they shopped the category, to get at the “why” behind key moments in their shopper journey and unlock deeper level human insights.
This makes the Pivot platform extremely versatile, giving us the ability to map and study shopper journeys, recommend improvements to e-commerce taxonomy and functionality, optimize category assortment on physical or digital shelves, measure the impact of advertising, pricing and promotion, and evaluate the category impact of new innovations, package designs and on-pack communications in a real world, in-context environment.
Designology Reviews
5
Based on 2 ratings
- 5.0
"Designology built a competitive, real-world testing environment that revealed which of our concepts truly resonated with consumers. Their contextual setup clarified priorities and gave us confidence to make design choices grounded in real user reactions."
MonicaC
Head of Consumer Insights, Consumer Goods,501 - 1000
- 5.0
"I worked with Designology before launching my brand. They brought my vision to life in a way that was even better than I imagined. Throughout the process, they acted as true partners, ideating with me but also politely pushing me in a direction that they knew would help my shelf presence at retail. I cannot recommend the team at Designology more highly! A truly fantastic experience all around!"
PaigeH
Founder, Consumer Goods,2 - 4
Research Software and Platform Details
Pricing details
Free trial
Support
- Email / Help desk
- Phone
Training - On demand
Solution deployment - Desktop
- Mobile
Market Research Products
Pivot
Pivot is an iterative, in-context CPG digital consumer learning platform featuring interactive shopping environments and behaviorally-driven surveys.
Learn more
Designology Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Designology
Research Solutions
- Concept Testing
- Brand Positioning Research
- Brand Research - Line / Franchise Extension
- Consumer Market Research
- Package Development Research
- Product Market Research
- Concept Development Research
- Concept Optimization Research
- Product Development Research
- Packaging Testing
- Price & Pricing Research
- A/B Testing Website Research
- Shopper Insights
- Website Usability & UX
- Brand Identity Research
Research Services
- Crowdsourcing & Co-creation
- Full Service Quantitative Market Research
- Qualitative Market Research Services
Business Issues
Industries / Sectors Serviced and Demographics Studied
- Beverages [market sector expertise]
- Foods & Nutrition [market sector expertise]
- Packaged Goods [market sector expertise]
- Market Research Solutions for New Products
- e-Commerce [market sector expertise]
Webinars
1 result
Designology: Pivot: Omnichannel, In-Context Consumer Insights by DESIGNOLOGY
demo
8 min
Designology’s founding combination of design, innovation and insights under one roof became a unique incubator for Pivot, our proprietary consumer research platform. Pivot was originally created as a digital shopping environment with customizable virtual shelf and eCommerce environments where we could look at new product ideas in context, then recruit target consumers and watch how they shopped the category to uncover the strongest ideas and concepts.
But product testing was just the beginning. What we realized during initial testing was that the real magic was in Pivot’s ability to not just measure sales data, but to observe the consumer’s behavior as they shopped and then instantly leverage those data points in our post-shopping survey to create a dynamic, behaviorally-based survey. This survey is instantly customized to each individual shopper by the actions taken as they shopped the category, to get at the “why” behind key moments in their shopper journey and unlock deeper level human insights.
Watch Recording
Contact
wearedesignology.com
Send an Email
(215-327-2471)
International capabilities
United States
Key personnel
- Steve Beckman
Founding Partner, Director of Client Experience - Casey DeCarlo
Founding Partner, Creative Director
Market Research FAQs with Expert Insights
What practices ensure optimization studies reflect real consumer use conditions?
Do AI shelf simulations complement or compete with packaging mock-up tests?
What safeguards most effectively protect PII in online communities?
What are the risks of applying the same pricing model across global regions?
When should UX findings calibrate A/B testing or product analytics?
Prepared by Greenbook editors. Technology was used in the editorial process.