# agentsite-static-version=2483784b-fbdb-45a0-b3a6-0fc1473c860f # greenbook.org > AI-optimized mirror of greenbook.org containing 10098 pages totalling 2,545,548 words of clean markdown content, structured data, and semantic HTML. Original source: https://greenbook.org. Last updated: 2026-08-06T00:10:58.005Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Greenbook - Home Page](/content/site-root.html): Your guide for all things market research, Insights, and analytics. Choose the right partner from 1000+ verified companies or stay up to date with the latest trends through 3000+ articles, reports, events, and podcasts ## Articles & Blog Posts - [Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less — Greenbook](/content/podcast-network/ceo-series/can-ai-deepen-human-insight-rhiannon-price-on-the-evolution-of-qualitative-research.html): Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in the future of market research. Published on June 4, 2026 - [Kristi Zuhlke on AI Strategy, Synthetic Consumers & the Future of Insights — Greenbook](/content/podcast-network/ceo-series/kristi-zuhlke-stop-talking-about-ai-and-start-building.html): Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can stay ahead in a rapidly changing industry. Published on June 18, 2026 (7,087 words) - [Patrick Comer on AI, Research Infrastructure & the Future of Cint — Greenbook](/content/podcast-network/ceo-series/patrick-comer-on-building-the-infrastructure-behind-modern-market-research.html): Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping the future of market research. Published on July 2, 2026 (5,570 words) - [Truth To Be Told: Five Realities About Online Sample That Compromise Data Quality — Greenbook](/content/insights/data-quality-privacy-and-ethics/truth-to-be-told-five-realities-about-online-sample-that-compromise-data-quality.html): Explore five key truths about sampling, uncovering fraud, low-quality respondents, and transparency issues that have eroded data quality over two decades. Published on February 25, 2025 - [The New Innovation Bottleneck: Choosing What to Back in the Age of Gen AI — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/the-new-innovation-bottleneck-choosing-what-to-back-in-the-age-of-gen-ai.html): Learn how AI helps brands prioritize ideas, identify the best opportunities, and make smarter innovation decisions. Published on July 27, 2026 (778 words) - [The Great Reclassification — Greenbook](/content/insights/grit/the-great-reclassification/index.html): The 2026 GRIT Report reveals an insights industry in transition, with value shifting toward scalable infrastructure, governance, and mid-sized service firms. Published on June 16, 2026 (3,183 words) - [Tim Parkin — Greenbook](/content/insights/authors/tparkin/index.html): Tim Parkin, President at Parkin Consulting (109 words) - [Hiring Practices: Choose The ‘Utility Player’ To Be Your Key Employee — Greenbook](/content/insights/insights-industry-news/hiring-practices-choose-the-8216utility-player8217-to-be-your-key-employee.html): Make it a priority to hire the best person to evolve with your company, your clients and prospects and the profession. Published on December 4, 2015 (760 words) - [FocusVision | United States | Greenbook](/content/company/focusvision/index.html): FocusVision - The only customer insights software company that can bring you close enough to your customer to have a full understanding of how they thin... (399 words) - [Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights — Greenbook](/content/insights/future-list-honorees/jennifer-warren-on-curiosity-career-reinvention-and-the-human-future-of-insights.html): Future List Honoree Jennifer Warren shares insights on curiosity, leadership, AI, and the evolving role of human-centered research. Published on July 27, 2026 (795 words) - [The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud? — Greenbook](/content/insights/research-methodologies/the-ambiguity-of-frequent-survey-participation-is-hyperactivity-a-signal-of-professional-fraud.html): Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes. Published on June 18, 2026 - [What Set Panoplai Apart at IIEX North America 2026 — Greenbook](/content/insights/insights-industry-news/why-panoplai-earned-greenbooks-industry-impact-award-at-iiex-north-america-2026.html): Discover why Panoplai earned Greenbook's Industry Impact Award for its vision of connected AI, research, and decision intelligence. Published on July 30, 2026 (1,247 words) - [The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations — Greenbook](/content/insights/research-methodologies/the-always-on-agency-how-to-survive-the-shift-to-intelligence-native-organizations.html): The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research projects. Published on June 25, 2026 (826 words) - [Compare Forsta vs Voxco — Greenbook](/content/compare/forsta-vs-voxco-survey-tools/index.html): Not sure which company to choose? Compare Forsta, Voxco, and more on Greenbook — explore services, features, customer reviews, and insights to find the best fit for your needs. - [What sensemaking is and how it can help researchers understand challenges and social and cultural tensions and tips for conducting a sensemaking research project. — Greenbook](/content/insights/how-sensemaking-helps-us-understand-vegetarians-and-vegans-in-australia.html): How Sensemaking helps researchers understand challenges and social and cultural tensions. Published on May 12, 2021 - [Adrien Vermeirsch on Sample Quality, Fraud & Human Data — Greenbook](/content/podcast-network/ceo-series/fixing-sample-quality-adrien-vermeirsch-on-fraud-profiling-and-the-future-of-human-data.html): Enlighten CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, and the future of trusted human data. Published on July 16, 2026 - [With the evolving landscape of AI, businesses in Latin America must be ready to adapt or get behind. Paolo Miscia talks about implications of AI in the region. — Greenbook](/content/insights/latam/latin-america-in-the-age-of-ai-embracing-innovation-with-paolo-miscia.html): To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research sat down with Paolo Miscia to discuss… Published on September 20, 2023 (890 words) - [When Easy Becomes Empty: The Frictionless Feedback Fallacy — Greenbook](/content/insights/research-methodologies/when-easy-becomes-empty-the-frictionless-feedback-fallacy.html): Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful responses. Published on June 26, 2026 (1,205 words) - [How Data Privacy is Evolving and What It Means for Brands — Greenbook](/content/insights/insights/how-data-privacy-is-evolving-and-what-it-means-for-brands.html): Consumer concerns are driving brands to prove trustworthiness Published on May 21, 2018 (883 words) - [Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer — Greenbook](/content/insights/insights-that-work/conjoint-analysis-drives-sales-038-development-for-leading-durable-goods-manufacturer.html): Innovative quantitative survey approach used in Lifetime Products’ product development Published on April 12, 2018 - [The 10 Things Researchers Should Be Thankful for this Holiday — Greenbook](/content/insights/market-research-trends/the-10-things-researchers-should-be-thankful-for-this-holiday.html): Adam Rossow shares 10 things we as researchers should be thankful for this holiday. Published on November 20, 2015 (401 words) - [Amanda Hurlbutt — Greenbook](/content/insights/authors/ahurlbuttgreenbook-org/index.html): Amanda Hurlbutt, at Findcourses.co.uk (104 words) - [Nicole Huyghe — Greenbook](/content/insights/authors/nhuyghe/index.html): Nicole Huyghe, - [Group Dynamics in Focus | United States | Greenbook](/content/company/group-dynamics-in-focus/index.html): Group Dynamics in Focus - National project management, large audiences, recruit Nationally for health care professional phone and in-person research. (143 words) - [Gen Alpha Consumer Insights: What Marketers Get Wrong — Greenbook](/content/insights/generational-insights/gen-alpha-consumer-insights-what-marketers-get-wrong.html): Gen Alpha isn’t Gen Z 2.0. Their AI-driven, hyper-digital world is reshaping discovery, influence, and brand decisions. Published on March 9, 2026 (3,268 words) - [Advocacy and the Revenue Narrative: A Case Study — Greenbook](/content/marketing-research/advocacy-revenue-narrative-case-study-00524/index.html): Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. - [TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy — Greenbook](/content/insights/consumer-behavior/tiktok-shop-is-the-new-black-friday-urgent-addictive-and-changing-how-we-buy.html): TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce. Published on November 4, 2025 - [Top Insight & Market Research Online Community Platforms (MROC) — Greenbook](/content/market-research-firms/online-communities/index.html): Find and assess top online market research communities (MROC) in the Greenbook Directory - the ultimate resource for buyers seeking valuable insights. (669 words) - [Understanding Gen Alpha: The Future Generation — Greenbook](/content/insights/executive-insights/understanding-gen-alpha-the-future-generation/index.html): Discover the origins of the teenager concept and its impact on consumer culture. Explore how historical events shaped today's youth market and spending power. Published on October 4, 2024 - [How to Trust AI in Research Without Trusting It Too Much — Greenbook](/content/insights/the-prompt-ai/how-to-trust-ai-in-research-without-trusting-it-too-much.html): Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation. Published on July 21, 2026 (1,599 words) - [Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening — Greenbook](/content/insights/focus-on-apac/trend-fatigue-why-local-beauty-brands-need-to-stop-chasing-and-start-listening.html): Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate. Published on April 8, 2026 (1,529 words) - [The Emerging Behavioral Blueprint of Gen Alpha — Greenbook](/content/insights/behavioral-insights-academy/the-emerging-behavioral-blueprint-of-gen-alpha/index.html): Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generation. Published on December 1, 2025 (973 words) - [Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack — Greenbook](/content/insights/consumer-behavior/your-claim-doesnt-live-on-a-survey-grid-it-lives-on-a-pack.html): Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions. Published on June 26, 2026 - [Is Your Insights Team Ready for Agentic Marketing? — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/is-your-insights-team-ready-for-agentic-marketing/index.html): Learn how AI is transforming insights teams with connected tech stacks, real-time intelligence, and human quality control. Published on July 30, 2026 (1,077 words) - [Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research — Greenbook](/content/insights/grit/bias-free-and-insight-rich-why-conversational-ai-is-the-future-of-market-research.html): Even great moderators carry bias. Discover how phrasing and group dynamics quietly steer conversations and influence research outcomes. Published on November 17, 2025 - [Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions — Greenbook](/content/insights/grit/who-really-decides-for-now-mapping-the-power-structure-behind-insights-decisions.html): Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage. Published on November 17, 2025 - [Insight is Evolving…Are We Evolving With It? — Greenbook](/content/insights/grit/insight-is-evolvingare-we-evolving-with-it/index.html): The line between research and analytics is blurring. Hybrid teams and connected thinking are shaping faster, deeper, and more impactful insights. Published on June 6, 2025 - [A Conversation With Eric Salama of Kantar — Greenbook](/content/insights/market-research-leaders/a-conversation-with-eric-salama-of-kantar/index.html): Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50. Published on July 18, 2018 - [Opportunities and Challenges in the Market Research Industry in 2015 — Greenbook](/content/insights/data-quality-privacy-and-ethics/opportunities-and-challenges-in-the-market-research-industry-in-2015.html): The 10 biggest challenges in the market research industry, according to the most recent GRIT study Published on June 26, 2015 - [Achieving Insights Success at Unilever — Greenbook](/content/insights/achieving-insights-success-at-unilever/index.html): Success in taking a “seat at the table” in marketing insights. Published on June 10, 2021 (537 words) - [How Consumer Science is Shaping Pharma Innovation with Val Pastrana — Greenbook](/content/podcast-network/the-greenbook-podcast/bringing-consumer-centricity-to-pharma-val-pastrana-on-innovation-insights-and-the-future-of-research.html): Discover how Val Pastrana brings consumer-centricity to pharma innovation. Learn about AI in research, future-back innovation, and leadership in insights. Published on March 6, 2025 (374 words) - [Alexander Linder — Greenbook](/content/insights/authors/alinder/index.html): Dr. Alexander Linder was the VP Corporate Brand, Consumer and Market Intelligence (CBCMI) at Swarovski, an area he built-up more than 13 years ago and further developed it over time. He was responsible for the global portfolio of insights management, insights training and knowledge sharing & activation. He is a speaker at many international conferences and publishes articles in different national and international journals. Alexander holds a Ph.D. from the University of Zurich and a degree of business administration from the University of St.Gallen. Alexander calls himself an “Intelligence Professional aus Leidenschaft” and is currently looking for his next career step. (181 words) - [Julie Paul — Greenbook](/content/insights/authors/julie-paul/index.html): Julie is a Senior Vice President, Branded/Bespoke Communities at Toluna. In her role, she is responsible for all aspects of Toluna‚Aos branded communities offering, and manages a global team responsible for more than 200 branded/bespoke communities globally. Prior to Toluna, Julie was responsible for the Interactive Custom Panel Division for Ipsos North America. - [Leaning Into Discomfort, Empathy, & Comprehensive Insights — Greenbook](/content/podcast-network/the-greenbook-podcast/leaning-into-discomfort-empathy-comprehensive-insights.html): Are your judgements obscuring your consumer feedback? Empathy activist & CEO of Ignite 360, Rob Volpe, joins the GreenBook Podcast to discuss the power of empathy and his recently published… Published on January 5, 2023 - [The Impact and Ethics of Artificial Intelligence — Greenbook](/content/insights/insights-technology/the-impact-and-ethics-of-artificial-intelligence/index.html): Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence. AI gets a lot of buzz but many… Published on February 8, 2023 (1,423 words) - [Supply, Demand and Sustainability in Market Research — Greenbook](/content/insights/supply-demand-and-sustainability-in-market-research.html): The insights industry is facing a global supply shortage. Published on June 28, 2021 (965 words) - [Modern Tribes: How Groups Influence Consumer Decisions — Greenbook](/content/insights/insights/modern-tribes-how-groups-influence-consumer-decisions.html): New research from FlexMR highlights the challenges of understanding modern consumer behavior. Published on March 25, 2019 (1,046 words) - [Increasing the Return On Insight — Greenbook](/content/insights/brand-strategy/increasing-the-return-on-insight/index.html): The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery. Published on July 11, 2016 (1,447 words) - [Does Machine Learning Signal the End for Marketing Research? — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/does-machine-learning-signal-the-end-for-marketing-research.html): With the dawn of machine learning, will researchers still be needed to interpret the results? Published on May 25, 2016 - [How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great. — Greenbook](/content/insights/the-4-futures-of-marketing-research/index.html): How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great. Published on April 11, 2014 - [A recent survey of over 300 analytics professionals from world class companies such as Microsoft, Xerox, and Starbucks found that 68% of them use a mix of unstructured and structured data to get customer insights. — Greenbook](/content/insights/68-of-analytics-professionals-use-a-mix-of-unstructured-and-structured-data-to-get-customer-insights.html): Text analytics is no longer just a science, but rather a vital part of any company’s data strategy. Published on October 17, 2013 (697 words) - [How Myths Are Formed! The Law Of Small Numbers & Market Research — Greenbook](/content/insights/insights-industry-news/how-myths-are-formed-the-law-of-small-numbers-038-market-research.html): Is the law of small numbers – a bias that makes people favor certainty over doubt – to blame for many modern day myths? Published on May 11, 2012 - [events/iiex-north-america/partners/index.html](/content/events/iiex-north-america/partners/index.html) - [What to expect | IIEX North America 2027](/content/events/iiex-north-america/what-to-expect/index.html): What to Expect at IIEX North America (614 words) - [Partners | IIEX Europe 2027](/content/events/iiex-europe/partners/index.html): IIEX Europe 2027 was supported by some of the most innovative companies in the industry, including our title sponsor, Nailbiter. (217 words) - [Looking Ahead: What’s Out — Greenbook](/content/insights/market-research-industry/looking-ahead-whats-out/index.html): Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one of the past year’s market research trends – crowdsourcing – to the task of identifying predictions for market research in the year ahead (a very “meta” project, indeed). Published on February 25, 2011 - [What to expect | IIEX Europe 2027](/content/events/iiex-europe/what-to-expect/index.html): What to Expect at IIEX Europe (609 words) - [IIEX Europe 2027 Recap Highlights, Insights & Impact](/content/events/iiex-europe/recap/index.html): Recap IIEX Europe 2027 highlights - AI insights, synthetic data, emotional storytelling & global collaboration. - [IIEX Europe Themes: Key Trends in Market Research & Data Innovation 2027](/content/events/iiex-europe/themes/index.html): Explore the main themes of IIEX Europe. Discover cutting-edge topics in market research, data analytics, consumer insights, and technology driving innovation in the European insights industry. (1,400 words) - [IIEX LATAM: Leading Market Research & Insights Event in Latin America](/content/events/iiex-latam/index.html): IIEX LATAM brings together market research, consumer insights, and data analytics leaders in Latin America. Explore innovation, emerging trends, and technology shaping the insights industry. - [Insight Innovation Competition — IIEX Europe](/content/events/iiex-europe/insight-innovation-competition/index.html): The Insight Innovation Competition at IIEX Europe celebrates breakthrough ideas shaping the future of insights. Discover finalists, winners, and key milestones from this event. - [IIEX Europe — Events Sponsorship — Greenbook](/content/for-suppliers/events/iiex-europe/index.html): Become a IIEX Europe sponsor: unlock exposure, networking & speaking at the leading insights innovation event. (552 words) - [Insight Innovation Competition — IIEX North America](/content/events/iiex-north-america/insight-innovation-competition/index.html): The Insight Innovation Competition at IIEX North America celebrates breakthrough ideas shaping the future of insights. Discover finalists, winners, and key milestones from this event. (307 words) - [FAQ | IIEX Europe 2027](/content/events/iiex-europe/faq/index.html): Learn about IIEX Europe: FAQs on event format, topics, discounts, venue access, and refund rules. - [IIEX Europe Venue & Travel: Plan Your Trip to the Event in Amsterdam 2027](/content/events/iiex-europe/venue-travel/index.html): Find venue and travel information for IIEX Europe in Amsterdam. Get details on the event location, nearby hotels, transportation, and everything you need to plan your visit. - [FAQ | IIEX North America 2027](/content/events/iiex-north-america/faq/index.html): All you need to know for IIEX North America - from group discounts & refund policy to event check-in and travel. (608 words) - [Israel Ogunseye | IIEX Europe Speaker - Greenbook](/content/events/iiex-europe/speakers/israel-ogunseye-3864035/index.html): Explore Israel Ogunseye’s profile – speaker at IIEX Europe 2027. View sessions, insights, and videos on Greenbook. (234 words) - [Aaron Bisman | IIEX North America Speaker - Greenbook](/content/events/iiex-north-america/speakers/aaron-bisman-3898745/index.html): Explore Aaron Bisman’s profile – speaker at IIEX North America 2027. View sessions, insights, and videos on Greenbook. - [IIEX North America 2027 Recap Highlights, Insights & Impact](/content/events/iiex-north-america/recap/index.html): Recap IIEX North America 2027 highlights - AI insights, synthetic data, emotional storytelling & global collaboration. (408 words) - [About | IIEX North America 2027](/content/events/iiex-north-america/about/index.html): IIEX North America takes place April 27–28, 2027 in Washington, D.C.. Learn more about the event, speakers, and opportunities. - [Monika Karamchandani | IIEX Europe Speaker - Greenbook](/content/events/iiex-europe/speakers/monika-karamchandani-3864036/index.html): Explore Monika Karamchandani’s profile – speaker at IIEX Europe 2027. View sessions, insights, and videos on Greenbook. (122 words) - [IIEX North America Venue & Travel: Plan Your Visit to the Event 2027](/content/events/iiex-north-america/venue-travel/index.html): Find venue and travel details for IIEX North America. Get information on the event location, nearby hotels, transportation options, and everything you need to plan your trip. - [ Looking for your ticket? ](/content/null) - [IIEX Blog | IIEX Europe 2027](/content/events/iiex-europe/blog/index.html): Discover why IIEX Europe 2027 is the must-attend event for researchers, marketers, and data leaders driving insights innovation across the region. - [Kati LaBeaume | IIEX Europe Speaker - Greenbook](/content/events/iiex-europe/speakers/kati-labeaume-3864053/index.html): Explore Kati LaBeaume’s profile – speaker at IIEX Europe 2027. View sessions, insights, and videos on Greenbook. - [IIEX Blog | IIEX North America 2027](/content/events/iiex-north-america/blog/index.html): Discover why IIEX North America 2027 is the must-attend event for researchers, marketers, and data leaders driving insights innovation across the region. (305 words) - [ Looking for your ticket? ](/content/null) - [Jennifer Matus | IIEX North America Speaker - Greenbook](/content/events/iiex-north-america/speakers/jennifer-matus-3825936/index.html): Explore Jennifer Matus’s profile – speaker at IIEX North America 2027. View sessions, insights, and videos on Greenbook. - [Luke Hand | IIEX Europe Speaker - Greenbook](/content/events/iiex-europe/speakers/luke-hand-3864048/index.html): Explore Luke Hand’s profile – speaker at IIEX Europe 2027. View sessions, insights, and videos on Greenbook. (119 words) - [Anna Erlandsson | IIEX Europe Speaker - Greenbook](/content/events/iiex-europe/speakers/anna-erlandsson-3864071/index.html): Explore Anna Erlandsson’s profile – speaker at IIEX Europe 2027. View sessions, insights, and videos on Greenbook. (110 words) - [Patrick Mönkemöller | IIEX Europe Speaker - Greenbook](/content/events/iiex-europe/speakers/patrick-monkemoller-3864069/index.html): Explore Patrick Mönkemöller’s profile – speaker at IIEX Europe 2027. View sessions, insights, and videos on Greenbook. (124 words) - [Melissa Garvy | IIEX North America Speaker - Greenbook](/content/events/iiex-north-america/speakers/melissa-garvy-3825932/index.html): Explore Melissa Garvy’s profile – speaker at IIEX North America 2027. View sessions, insights, and videos on Greenbook. - [Jess Vande Werken | IIEX North America Speaker - Greenbook](/content/events/iiex-north-america/speakers/jess-vande-werken-3838447/index.html): Explore Jess Vande Werken’s profile – speaker at IIEX North America 2027. View sessions, insights, and videos on Greenbook. - [David Iudica | IIEX North America Speaker - Greenbook](/content/events/iiex-north-america/speakers/david-iudica-3825940/index.html): Explore David Iudica’s profile – speaker at IIEX North America 2027. View sessions, insights, and videos on Greenbook. - [Mark Hardy | IIEX North America Speaker - Greenbook](/content/events/iiex-north-america/speakers/mark-hardy-3871889/index.html): Explore Mark Hardy’s profile – speaker at IIEX North America 2027. View sessions, insights, and videos on Greenbook. - [The Voices Shaping Insights: IIEX North America 2027 Speakers ](/content/events/iiex-north-america/speakers/index.html): See who’s speaking at IIEX North America 2027, featuring experts in insights, market research, AI, data analytics, and innovation. - [Apply to speak at IIEX North America](/content/events/iiex-north-america/apply-to-speak/index.html): Apply to speak at IIEX North America and share your expertise with a dynamic community of market research professionals. Enhance your visibility and influence in the industry. (214 words) - [Agenda | IIEX Europe 2027](/content/events/iiex-europe/agenda/index.html): View the complete agenda for the IIEX Europe conference and prepare to engage with cutting-edge research methodologies and insights from Europe's top market research professionals., , (7,753 words) - [IIEX Europe Speakers: Meet Market Research & Insights Leaders](/content/events/iiex-europe/speakers/index.html): Discover the speakers at IIEX Europe. Learn from top experts in market research, data analytics, and consumer insights driving innovation across Europe and the global insights industry. - [Partnership Opportunities | IIEX North America](/content/events/iiex-north-america/partnership-opportunities/index.html): Unlock partnership opportunities at IIEX North America 2027. Engage with key decision-makers and elevate your brand in the market research community. - [IIEX North America Agenda: Discover Sessions on Research, Data & Innovation](/content/events/iiex-north-america/agenda/index.html): Explore the IIEX North America agenda. View sessions on market research, data analytics, consumer insights, and emerging trends shaping the future of the insights industry., , (7,057 words) - [Hybrid Quantitative & Qualitative Approach Allows CPG Manufacturer to Land on New Packaging Design | Insights in Marketing — Greenbook](/content/case-study/hybrid-quantitative-qualitative-approach-allows-cpg-manufacturer-to-land-on-new-packaging-design.html): Thanks to our approach, we were able to: * Shave 3 weeks off our client’s project timeline * Successfully identify the most compelling design and pac... (237 words) - [Steve August — Greenbook](/content/insights/authors/saugust/index.html): Steve August serves as Chief Innovation Officer of Focusvision Worldwide and has been a leader in qualitative research technology for the past decade. Previously, Steve was Founder and CEO of Revelation where he created the Revelation | Next qualitative research platform for mobile diaries and insight communities. Based in Portland, Oregon, Steve has presented to IIeX, Esomar, the Market Research Association, the American Marketing Association, the Canadian MRIA, QRCA, and contributes regularly to Research World. (141 words) - [Kos Vankov — Greenbook](/content/insights/authors/kvankov/index.html): Kos Vankov, SVP Business Development at Embee Mobile (111 words) - [Michael Nestrud, PHD — Greenbook](/content/insights/authors/michael-nestrud-phd/index.html): With over 15 years of Food and Sensory Science experience from respected establishments including the U.S. Army, Ocean Spray Cranberries, and MNC, and a PhD earned from Cornell University, Michael guides Curion forward through his passion and expertise. (81 words) - [Phil Ahad — Greenbook](/content/insights/authors/phil-ahad/index.html): Phil Ahad, Managing Director, Data at Cint, leads Cint’s Data business and strategy. He’s driving Cint into the intelligence era by merging human data with AI and machine learning advancements. - [Andrew Gus — Greenbook](/content/insights/authors/andrew-gus/index.html): Experienced data analyst with a strong focus on turning raw data into actionable insights and streamlining repetitive tasks to enhance operational efficiency. My background includes working with tools like Excel, powerBi, Tableau, SQL, and Python for data extraction, transformation, and visualization. I’ve built automated dashboards and reporting systems using Power BI/Tableau and developed scripts to automate workflows, saving significant time and reducing manual error. In data analysis, I specialize in identifying trends, forecasting outcomes, and supporting data-driven decision-making. I've worked across different datasets financial, operational, and customer behavior to uncover insights that inform strategy and performance improvement. My approach combines technical proficiency with a strong business understanding, ensuring solutions are practical and impactful. - [Tatiana Barakshina — Greenbook](/content/insights/authors/tatiana-barakshina/index.html): Tatiana Barakshina: Tatiana has worked in research since 2002. She is an active promoter of research, having been on ESOMAR Council for 6 years. She currently serves on the health literacy committee of Intellus Worldwide. Tatiana received her PhD from the University of Illinois at Chicago in 2017. Her academic interests include shared decision-making, health literacy and patient-centered medicine in emerging markets. - [Jimmy Zollo — Greenbook](/content/insights/authors/jzollo/index.html): Jimmy Zollo, Co-Founder & CEO at Collaborata - [Target Research Group | United States | Greenbook](/content/company/target-research-group/index.html): Target Research Group - Quality full-service offering strategic, hands on product research design, execution, processing, analytical services and legal ... (446 words) - [RAPPORT MARKETING RESEARCH | United States | Greenbook](/content/company/rapport-marketing-research/index.html): RAPPORT MARKETING RESEARCH - Rapport Marketing Researchers engineer creative and participatory research methodologies that bring clients and consumers t... (241 words) - [Sedulo Group | Consulting from United States | Greenbook](/content/company/sedulo-group/index.html): Sedulo Group - Competitive intelligence, market intelligence, and strategy consulting firm delivering research-driven strategic insights. - [Persona Dynamics | United Kingdom | Greenbook](/content/company/persona-dynamics/index.html): Persona Dynamics - Evidence-grounded AI personas built from your own research, with every answer traceable and confidence-scored. - [2025 Buyer’s Guide for Data Analysis & Synthesis — Greenbook](/content/buyers-guide/data-analysis-synthesis/index.html): See how analysis and synthesis platforms help teams uncover patterns, simplify workflows, and share insights that drive action. (312 words) - [Ignitys Insights | Full Service, United States | Greenbook](/content/company/ignitys-insights/index.html): Ignitys Insights - Ignitys drives impact with expert global data collection, strong partnerships, and precise survey delivery that meets all client needs. (278 words) - [Emotional Logic | Full Service, United Kingdom | Greenbook](/content/company/emotional-logic/index.html): Emotional Logic - We uncover the real drivers of behaviour by combining human insight, behavioural science and technology to reveal what truly motivates... - [Consumer Truth, Ltd. ® | United States | Greenbook](/content/company/consumer-truth-ltd/index.html): Consumer Truth, Ltd. ® - Consumer Truth® is a qualitative marketing research boutique dedicated to delivering rich insights grounded in a brand's most p... - [Checkbox | Data Collection from United States | Greenbook](/content/company/checkbox/index.html): Checkbox - On-premise survey software for data sovereignty. No-code survey editor and white label options for healthcare, education, government and beyond. - [Beltway Perspectives | United States | Greenbook](/content/company/beltway-perspectives/index.html): Beltway Perspectives - Focus group and qualitative research services for the DC region. We specialize in consumer, legal, medical, and non-profit. - [Ginger Blazier joins The Logit Group Inc. — Greenbook](/content/marketing-research/ginger-blazier-joins-the-logit-group-inc/index.html): In her new role, Ginger will be responsible for increasing Logit’s client base in the US marketplace as well as overseeing new and strategic sales and growth initiatives. - [LUCID ANNOUNCES $100M GMV MILESTONE IN ITS MARKETPLACE  — Greenbook](/content/marketing-research/lucid-announces-milestone/index.html): This year, Lucid was listed as one of GRIT Top 50 Most Innovative market research companies,  as well as the Top Emerging Player. (359 words) - [[Webinar Recording] How a Modern Methodology Leads to Better Data Quality — Greenbook](/content/marketing-research/webinar-recording-how-modern-methodology-leads-to-better-data-quality.html): View the recording to learn How a Modern Methodology Leads to Better Data Quality. - [SoapBoxSample Announces Exciting Partnership with WeedWeek — Greenbook](/content/marketing-research/soapboxsample-announces-exciting-partnership/index.html): Industry leaders collaborate to provide research and insight in the cannabis space. - [SSI Announces New Partnership with Upromise by Sallie Mae — Greenbook](/content/marketing-research/ssi-announces-new-partnership-with-upromise-06484/index.html): Strengthens SSI’s Global B2B Solution While Offering Upromise Members New Way to Earn Cash for College. - [HRA STAFF APPOINTED TO KEY POSITIONS IN LEADING PROFESSIONAL MARKETING RESEARCH ORGANIZATIONS — Greenbook](/content/marketing-research/hra-leaders-appointed-to-positions-in-pbirg-and-pmrg-1020323.html): HRA Leaders Appointed to Positions in PBIRG and PMRG. - [Better Questions For Segmentation: Use of MAX-DIFF — Greenbook](/content/marketing-research/better-questions-for-segmentation/index.html): Using Maximum Difference Scaling as a method in designing surveys may ensure more useful results in your market research. It is a comparative method based on importance that sidesteps the problems associated with traditional importance scales. TRC explains the mechanics behind this method through a detailed example in this white paper. (1,063 words) - [Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture — Greenbook](/content/insights/generational-insights/gen-alphas-holiday-influence-trends-tastes-and-the-power-of-digital-culture.html): What does “6-7” mean? Gen Alpha’s latest viral phrase reveals how youth culture thrives on ambiguity, memes, and shared confusion. Published on December 22, 2025 (1,155 words) - [Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research — Greenbook](/content/insights/grit/embracing-innovation-the-transformative-impact-of-the-hottest-technologies-in-market-research.html): Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges. Published on May 28, 2024 - [Top Marketing Research Firms in Burkina Faso — Greenbook](/content/market-research-companies/burkina-faso/index.html): Find and compare top market research firms located in Burkina Faso. Use Greenbook Directory to discover agencies and suppliers wherever you do market research. - [generative AI — Greenbook](/content/insights/tags/generative-ai/index.html): generative AI articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (2,215 words) - [samsung — Greenbook](/content/insights/tags/samsung/index.html): samsung articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (80 words) - [data collection — Greenbook](/content/insights/tags/data-collection/index.html): data collection articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters — Greenbook](/content/insights/healthcare-market-research-experts/from-sales-to-healthcare-insights-cecil-puvathingal-on-trust-empathy-and-research-that-matters.html): Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems. Published on December 12, 2025 - [CMIGreen 2nd Annual Green Traveler Survey Report — Greenbook](/content/marketing-research/cmigreen-2nd-annual-green-traveler-survey-report-08165.html): Consumer preferences and behaviors have demonstrated to the tourism and hospitality industries that sustainability presents a range of new opportunities, as public awareness and demand rises. The fundamental question today is not whether sustainability will influence consumer choice and your bottom line — but how. - [Lisa Courtade, Executive Director of Commercial Assessment, Insights & Analytics for Organon, a Merck company talks about achieving success in insights with Gregg Archibald of Gen2 Advisors. Hear her perspective on the goals of the organization. — Greenbook](/content/insights/achieving-success-in-insights-organon-merck/index.html): Lisa Courtade’s definition of success for the insights organization is ‘impact’. Published on May 7, 2021 - [Labbrand | Consulting from China | Greenbook](/content/null): Labbrand - Labbrand is an innovative global agency originated in China that infuses brand thinking into market research with comprehensive methodologies. - [insights/ceo-series/index.html](/content/insights/ceo-series/index.html) - [Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics — Greenbook](/content/insights/global-shopper-insights-lead-of-mondelez-international-shares-the-change-in-snack-shopping-habits.html): The change in snack shopping habits and trends. Published on July 19, 2021 - [Effectively Navigating Southeast Asia’s Complexity — Greenbook](/content/insights/effectively-navigating-southeast-asias-complexity/index.html): Examine the diversity of consumer research in South Asia. Published on July 5, 2021 (682 words) - [Why Most Market Segmentations Fail - And How to Make Yours Work — Greenbook](/content/null): Customer segmentation should drive growth, yet most fail. Learn why segmentations break down and how to build one that actually works. Published on December 2, 2025 - [LG Electronics & Experience Tracking — Greenbook](/content/marketing-research/case-study-lg-electronics-40697/index.html): MESH Planning has been working with LG Electronics to reach their goal of being number one in the home electronics market. Using Experience Tracking, LG has been able to understand the role and persuasiveness of each touchpoint along the customer journey. - [Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research — Greenbook](/content/insights/insights-technology/lead-up-to-the-iir-tdmr-interview-with-greg-heist-of-gongos-research.html): For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with Greg Heist, Vice President of Research Innovation for Gongos Research. Published on March 14, 2011 - [Research with Minority Populations — Greenbook](/content/marketing-research/research-with-minority-populations-12053/index.html): Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? (1,600 words) - [null](/content/null) - [Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition — Greenbook](/content/marketing-research/better-business-results-four-stages-customer-lifecycle-34754.html): Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. - [Qualitative Analytics — Greenbook](/content/marketing-research/qualitative-analytics-02585/index.html): Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. (2,657 words) - [company/trc-market-research/index.html](/content/company/trc-market-research/index.html) - [10 Need-to-Knows to Find Good Customer Targets in the Digital Age — Greenbook](/content/marketing-research/10-ways-to-find-good-customer-targets-digital-age-04106.html): In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age. (1,358 words) - [Achieving Success in Insights – Ford Motor Company — Greenbook](/content/insights/achieving-success-in-insights-ford-motor-company/index.html): As we all know, some insight organizations have more impact on their clients and companies than others.  This podcast focuses on those organizations that are doing a good job making an impact – and in different ways. Published on May 26, 2021 (4,159 words) - [Seven steps to creating vibrant online collaborative communities — Greenbook](/content/marketing-research/seven-steps-to-vibrant-online-collaborative-communities-40586.html): There is a natural pairing between online communities and the role of the business communicator. Business communicators know how to effect change management strategies, create awareness, and develop successful governance, educational and communication policies. You can begin to develop online collaborative communities in your organization by following these seven steps. - [Going Green: Social Media Research — Greenbook](/content/marketing-research/going-green-social-media-research-01136/index.html): This project is a case study of St. Patrick’s Day and uses social media research to quantify unstructured text content for analysis and reporting. (1,224 words) - [Grow Your Business with Virtual Teams — Greenbook](/content/marketing-research/grow-your-business-with-virtual-teams-40586/index.html): Virtual teams are a good way for you to take on bigger projects, reach out into new markets and offer outstanding value to your clients. This article covers practical tips and best practices on how to create thriving virtual teams. - [Kerry Walsh — Greenbook](/content/insights/authors/kwalsh/index.html): Kerry Walsh, (125 words) - [Online Marketing Research - Chasing Technology — Greenbook](/content/marketing-research/online-marketing-research-chasing-technology-06092/index.html): Online qualitative research methodologies today mimic the way the population is already comfortable communicating. Choosing which methodology is best will depend on what you’re testing, where the participants are located, timing and budget. - [Insights: Does It Mean What You Think It Means? — Greenbook](/content/insights/market-research-trends/insights-does-it-mean-what-you-think-it-means/index.html): Remembering the purpose of “insights” to guide us forward. Published on June 13, 2022 - [Sebastian Hedencrona — Greenbook](/content/insights/authors/shedencrona/index.html): Sebastian Hedencrona is Chief Revenue Officer at GlobalWebIndex. Since joining in 2010, he has built a global sales organization, with offices in London and New York, serving data and insight to leading brands, agencies and publishers worldwide. - [Why Design Matters When Choosing a Social Computing Platform — Greenbook](/content/marketing-research/why-design-matters-when-choosing-social-computing-platform-40586.html): Results from a usability study of Moxie Employee Spaces with 10 Community Managers. - [The Mobile Future of Market Research — Greenbook](/content/marketing-research/mobile-future-of-market-resesarch-40748/index.html): Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research. - [Designing a Human-Centric Future with Stravito — Greenbook](/content/podcast-network/the-greenbook-podcast/designing-a-human-centric-future-with-stravito/index.html): Discussing Stravito with Thor Olof Philogene, the CEO & Co-Founder. Published on June 16, 2022 - [The Powerful Minority: The Financial Importance of the US Hispanic Population — Greenbook](/content/marketing-research/powerful-minority-financial-importance-hispanic-population-33518.html): With the Hispanic population growing in size and strength, their numbers could help determine the success or failure of a brand. The best way to tap into this rapidly growing and lucrative market is to ensure that all products, services, and promotional materials have been fully localized for Hispanic consumption. - [Clients Weigh In with Praise on Upgraded Civicom Chatterbox Online Multimedia Board — Greenbook](/content/marketing-research/civicom-chatterbox-online-multimedia-board-35381/index.html): Civicom clients are now weighing in on the value of the enhancements to the Civicom Chatterbox multimedia board - and the news couldn't be better. (668 words) - [1•2•1 Insights Brazil | Full Service from Brazil | Greenbook](/content/company/121-insights-brazil/index.html): 1•2•1 Insights Brazil - 1·2·1 Insights BR is your full-service agency in Brazil. We do both qualitative and quantitative research for leading global bra... - [Hybrid Cloud: Next Wave of Cloud Computing — Greenbook](/content/marketing-research/hybrid-cloud-next-wave-of-cloud-computing-40073/index.html): Analysis and opinion of the future of cloud computing. eprobe Research, is a leading market intelligence and consulting organization headquartered in India. (692 words) - [Tarik Covington — Greenbook](/content/insights/authors/tarik-covington/index.html): Tarik Covington is a customer insights strategist and founder of Covariate Human-Centered Insights, a consultancy focused on the psychology of feedback, survey design, and digital engagement—helping organizations uncover deeper meaning behind customer behavior. - [Starbucks, Hoping for Growth — Greenbook](/content/null): Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers? Published on June 13, 2025 - [Come Swim in the New Waters of Qualitative — Greenbook](/content/marketing-research/come-swim-in-the-new-waters-of-qualitative-04157/index.html): Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. (1,593 words) - [Social Web Marketing in China — Greenbook](/content/marketing-research/social-web-marketing-in-china-12053/index.html): Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a semantic translation of “micro-blog” and follows the same basic structure as Twitter but with several differentiating features. (1,317 words) - [Packaging & In-Market Impact: Uncovering the Drivers of Success — Greenbook](/content/marketing-research/packaging-in-market-impact-drivers-of-success-00707.html): This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success. (1,723 words) - [Ashleigh Purcell — Greenbook](/content/insights/authors/ashleigh-purcell/index.html): Ashleigh Purcell is Chief of Staff at 10k Humans. She loves exploring human behaviour, critical thinking, and the constant learning and problem-solving that comes with working in the market research industry. - [10k Spaces | Focus Group Facility, United States | Greenbook](/content/company/10k-spaces/index.html): 10k Spaces - A modular creative space for in-person research, workshops, overnight accommodations, or just about anything! (121 words) - [Concept Testing (And The “Uniqueness” Paradox) — Greenbook](/content/marketing-research/concept-testing-uniqueness-paradox-02585/index.html): This article suggests some guidelines and best practices to improve new product concept testing. - [Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation — Greenbook](/content/insights/ed-szofer-of-senecaglobal-talks-it-outsourcing-company-culture-and-building-a-global-operation.html): Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation. Published on June 2, 2021 - [CMI’s 5th Annual Gay & Lesbian Community Survey — Greenbook](/content/marketing-research/cmi-5th-annual-gay-lesbian-community-survey-08165/index.html): Each year Community Marketing, Inc. conducts a survey among self-identified members of the gay & lesbian community. This year marked trends in social media, mobile usage, and increased buying power from this important industry segment. - [Dana Budzyn — Greenbook](/content/insights/authors/dbudzyn/index.html): Dana Budzyn, Founder & CEO at UBDI - [How Simultaneous Interpreting Can Best Communicate Meaning and Nuance in Foreign-Language Focus Groups — Greenbook](/content/marketing-research/simultaneous-interpreting-foreign-language-focus-groups-12275.html): If viewing your foreign focus groups is important to you or your clients, you may have wondered: How can we deliver the messages across the one- way mirror in the way they emerge from the focus groups? This is where simultaneous interpreting (also called simultaneous translating) comes in. - [Taher Batterywala — Greenbook](/content/insights/authors/taher-batterywala/index.html): Taher is an SEO and Growth Content Marketer at Ranking Bell. Having spent 7+ years in B2B marketing, he creates and executes strategies that drive scalable organic growth for B2B and SaaS companies. - [Mahdis Nikou — Greenbook](/content/insights/authors/mnikou/index.html): Mahdis is a creative executive working and living in London. She joined Northstar Research Partners to start her career as a visual communicator after her graduation in 2014 from University of the Arts London (UAL). As a part of her degree (Design for Graphic Communication), Mahdis has studied typography, colour psychology, illustration, publication and print. Her passion for visual storytelling is what led to her starting a career in market research. Mahdis designs bespoke and creative methods of communicating insight. Some examples include booklets, posters, infographics, short videos, tapestries and avatars, all for a diverse set of clients such as Royal Academy of Arts, Jaguar Land Rover, Delta Airlines, Volvo and Kingfisher. Writing and sharing ideas is one of Mahdis‚Aos new favourite hobbies. This goes hand in hand with her love of travelling, walking around London and exploring this amazing city, drinking coffee and dogs! - [What’s Involved In Managing My Online Research Community — Greenbook](/content/marketing-research/whats-involved-in-managing-my-online-research-community-39086.html): Your market research online community (MROC) needs a Community Manager, but you'll need to know the differences between managing a regular online community and managing a research online community. - [Macromill: Disrupting MR With The “APPification” Of Research — Greenbook](/content/insights/market-research-leaders/macromill-disrupting-mr-with-the-appification-of-research.html): Macromill is the first large MR firm to embrace the app model of research as an embedded strategic initiative. What are the implications? Published on February 25, 2015 (2,019 words) - [Three Reasons to Leverage Online Focus Groups for Research — Greenbook](/content/marketing-research/three-reasons-to-leverage-online-focus-groups-for-research-03185.html): Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. - [Emotion AI Opens Up New Possibilities for Consumer Research — Greenbook](/content/insights/emotion-ai-opens-up-new-possibilities-for-consumer-research.html): Improve customer experiences by using facial coding and eye tracking. Published on June 7, 2021 (1,288 words) - [Zoë Dowling — Greenbook](/content/insights/authors/zdowling/index.html): Zoe Dowling is Lead Research Strategist at FocusVision where she works closely with the company's sales and product development teams to create customized and relevant technology solutions for clients, with emphasis on packages inspired by actual research activities and use cases. An early adopter to the internet, Zoe has been involved in internet research since the late 1990s specializing in respondent engagement for web and mobile surveys, as well as qualitative approaches including online communities and interviewing. Zoe holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England. - [Civicom® Website Updates Reveal the Latest in Combining Mobile Qualitative and Online Bulletin Boards — Greenbook](/content/marketing-research/civicom-website-updates-mobile-qualitative-online-bulletin-boards-insitu-35381.html): Civicom® has updated its website pages on Civicom InSitu® mobile qualitative research and Civicom Chatterbox® online bulletin boards. Now researchers can create an online individual depth interview (IDI) or focus group at the touch of a button. (463 words) - [Brooke Weenig — Greenbook](/content/insights/authors/bweenig/index.html): Brooke Weenig, - [Ipsos Loyalty and Survey Analytics Partner to Create Ipsos Loyalty Engagement Panel Mobile Network — Greenbook](/content/marketing-research/ipsos-loyalty-survey-analytics-partner-to-create-loyalty-engagement-mobile-panel-network-39650.html): Ipsos Loyalty has partnered with survey software firm Survey Analytics to offer clients mobile research panel capabilities through the Ipsos Loyalty Engagement Panel Mobile Network offering. - [1Lotus Marketing Research Services | India | Greenbook](/content/company/1-lotus-marketing-research-services/index.html): 1Lotus Marketing Research Services - 1Lotus Marketing Research Services (1Lotus Research) is an independent agency conducting fieldwork across healthcar... (503 words) - [Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service — Greenbook](/content/marketing-research/four-stages-customer-lifecycle-service-34754/index.html): Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. - [Abi Moorcock — Greenbook](/content/insights/authors/amoorcockgreenbook-org/index.html): Abi Moorcock, Insights Director at Irrational Agency - [Howard Moskowitz — Greenbook](/content/insights/authors/hmoskowitz/index.html): Howard Moskowitz, Scientist at Mind Genomics Associates (105 words) - [Hugh Carling — Greenbook](/content/insights/authors/hcarling/index.html): Hugh Carling is Co-founder of Liveminds - a global qualitative research company that finds fresh, genuine participants using Behavioural Recruitment, powered by Facebook. (99 words) - [5 Tips to Finding the Right Language Services Provider — Greenbook](/content/marketing-research/five-tips-to-finding-the-right-language-services-provider-07790.html): In today’s global economy, businesses are faced with cultural and linguistic challenges and typically need to outsource to independent providers of language services. Here are 5 tips to help you find the right language services provider for your needs. (1,452 words) - [New Product Research: A Dynamic Approach to Feature Prioritization — Greenbook](/content/marketing-research/new-product-research-dynamic-approach-to-feature-prioritization-07355.html): Feature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. - [Being Smart about Mobile — Greenbook](/content/marketing-research/being-smart-about-mobile-12053/index.html): There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. - [Do you care about your customers? Really care? — Greenbook](/content/marketing-research/do-you-care-about-your-customers-02753/index.html): If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? - [Effective Research Selects Kinesis Survey as Its Exclusive Survey Software Solution — Greenbook](/content/marketing-research/effective-research-selects-kinesis-survey-as-exclusive-survey-software-solution-07856.html): Kinesis Survey Technologies LLC, the industry leader for future-proof market research software solutions, today announced that Kinesis Survey™ was chosen as the exclusive survey platform by Effective Research. (339 words) - [Management Tips for Gen Z (Part Two) — Greenbook](/content/insights/generational-insights/management-tips-for-gen-z-part-two/index.html): How to be an effective manager across generations. Published on June 21, 2022 - [Bringing Eye-Tracking to the Store: Applications, Observations & Insights — Greenbook](/content/marketing-research/bringing-eye-tracking-to-the-store-applications-observations-insights-00707.html): Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies. (1,732 words) - [Michael Smith — Greenbook](/content/insights/authors/msmith2/index.html): Michael Smith is the Chief Product Officer and Director of Panel at MFour Mobile Research, Inc., of Irvine, CA. (127 words) - [1000 Minds | Data & Analytics from New Zealand | Greenbook](/content/company/1000minds/index.html): 1000 Minds - A decision-making tool for complex choices. - [Jae Hauser — Greenbook](/content/insights/authors/jae-hauser/index.html): Jae Hauser is a research, branding, and strategic communications professional with experience working with Fortune 500 companies and federal government agencies harnessing the power of communications for behavior change. Jae currently serves as the Associate Vice President, Research and Insights, at Fuel Cycle, where he works as a strategic partner on behalf of Fuel Cycle's clients to ensure their research goals are met. - [Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel — Greenbook](/content/marketing-research/compairson-mobile-online-landline-cell-phone-online-access-panel-01136.html): The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group. - [Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation — Greenbook](/content/marketing-research/same-attribute-different-expression-applied-semiotics-brand-differentiation-12053.html): What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? - [The Misrepresentation of Statistical Accuracy – Unethical, but Fraud? — Greenbook](/content/insights/research-methodologies/the-misrepresentation-of-statistical-accuracy-8211-unethical-but-fraud.html): When does misrepresentation of statistical outcomes turn into fraud? Published on July 4, 2022 - [What Are The Consumer and Societal Reactions Towards Electric Vehicles? — Greenbook](/content/insights/what-are-consumer-reactions-to-electric-vehicles/index.html): Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness. Published on May 24, 2021 - [The Next Growth Opportunity: Customer Insights In the Age of Agile — Greenbook](/content/insights/the-next-growth-opportunity-customer-insights-in-the-age-of-agile.html): Agile is a key lever for growth. Published on July 12, 2021 - [Five Steps Local Retailers Can Take to Build a More Valuable Customer Base — Greenbook](/content/marketing-research/five-steps-local-retailers-can-take-to-build-a-more-valuable-customer-base-11906.html): Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take. - [What market researchers need to know about usability testing — Greenbook](/content/marketing-research/usability-testing-for-qualitative-researchers-40586.html): An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. - [Andrea Schrager, CEO, Meadowlands Consumer Center, Gains Recognition — Greenbook](/content/marketing-research/andrea-schrager-meadowlands-consumer-center-gains-recognition-00590.html): The CEO of Meadowlands Consumer Center has been honored with the 2012 Arline Simpson Leadership Award that recognizes leadership and commitment to the community and chamber of commerce. - [Supriya Syal — Greenbook](/content/insights/authors/ssyal/index.html): Supriya Syal, PhD., is the former Chief Behavioural Scientist of the Privy Council Office of Canada's Impact and Innovation Unit, and is the former Vice-President of Research and Innovation at BEworks Inc., presently involved in a few different R&D ventures. Find her on Twitter @SupriyaSyal. (69 words) - [Winner Announced for Second Annual QRCA Qually Award — Greenbook](/content/marketing-research/winner-announced-for-second-annual-qrca-qually-award-35051.html): The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. (532 words) - [Onboarding for Success — Greenbook](/content/marketing-research/onboarding-for-success-04157/index.html): Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago. - [5 Ways to Eliminate Advertising ROI Anxiety in 2012 — Greenbook](/content/marketing-research/5-ways-to-eliminate-advertising-roi-anxiety-04106/index.html): Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. (817 words) - [Bob Fawson — Greenbook](/content/insights/authors/bobfawson/index.html): Bob Fawson is Founder and CEO of Data Quality Co-Op, the industry’s first independent first-party data quality clearinghouse. He’s committed to promoting transparency and data quality for consumer insights. - [Ambika talks about inclusion in market research, the business courses that helped her the most, and whether market research needs a celebrity spokesperson. — Greenbook](/content/insights/ceo-series-ambika-mcgee/index.html): How Ambika started her consultancy the year the world collapsed. Published on April 9, 2021 - [4 Steps to Creating and Executing a Successful Agile Research Strategy — Greenbook](/content/insights/4-steps-to-creating-and-executing-a-successful-agile-research-strategy.html): Uncover deep consumer insights and move quickly into market research. Published on June 14, 2021 - [The Right Focus for Winning Innovation — Greenbook](/content/marketing-research/the-right-focus-for-winning-innovation-34853/index.html): Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. - [Getting Your Hustle On: The Rise of the Gig Economy — Greenbook](/content/insights/executive-insights/getting-your-hustle-on-the-rise-of-the-gig-economy/index.html): The rise of the “gig economy” and how it relates to market research. Published on June 2, 2022 (815 words) - [GreenBook Future List Honoree Manuela Isliker on the Power of Empathy — Greenbook](/content/insights/grit-future-list-spotlight-manuela-isliker/index.html): GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role. Published on May 11, 2021 (789 words) - [Kate Garbe — Greenbook](/content/insights/authors/kgarbe/index.html): Kate Garbe, Digital Marketing Manager at GreenBook - [Mike Kuehne — Greenbook](/content/insights/authors/mkuehne/index.html): Mike Kuehne loves strategy. He has a deep experience in leading commercialization initiatives through the successful integration of consumer insights and product evaluation. Mike has been fortunate enough to have experience in top Fortune 500 insights teams as well as lean small and midsized teams, he have a keen understanding of how best to use research to have realistic and measurable business impact. He also led domestic and international insights teams, spearheading primary research initiatives and managed new product solutions from concept through launch. (110 words) - [Compare SIS International Research vs RIWI — Greenbook](/content/compare/sis-international-research-vs-riwi/index.html): Not sure which company to choose? Compare SIS International Research, RIWI, and more on Greenbook — explore services, features, customer reviews, and insights to find the best fit for your needs. - [Rudly Raphael sits down with Dave to discuss the evolution of the market research industry and his tips for becoming a successful entrepreneur. — Greenbook](/content/insights/dave-carruthers-executive-insights/index.html): The evolution of the market research industry and his tips for becoming a successful entrepreneur. Published on May 5, 2021 - [In with the old and in with the new — Greenbook](/content/marketing-research/in-with-the-old-and-in-with-the-new-35051/index.html): “New Qual” is sweeping the qualitative research industry. Online, video, audio and mobile formats have made the qualitative world incredibly more robust. (600 words) - [The Democratization of Market Research — Greenbook](/content/marketing-research/democratization-of-market-research-08738/index.html): Spot emerging trends in multiple countries, test ideas on the fly, and deepen your understanding of people and issues. A number of market research buyers are embracing these new tools. (904 words) - [Compare SIS International Research vs Aurorix Insights — Greenbook](/content/compare/sis-international-research-vs-aurorix-insights/index.html): Not sure which company to choose? Compare SIS International Research, Aurorix Insights, and more on Greenbook — explore services, features, customer reviews, and insights to find the best fit for your needs. - [Webinar: Product portfolio and revenue optimization — Greenbook](/content/marketing-research/webinar-product-portfolio-and-revenue-optimization-12413.html): In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. - [B2B International Set To Launch Consumer Market Research Agency — Greenbook](/content/marketing-research/b2b-international-launches-consumer-market-research-agency-deep-see-10757.html): Hot on the heels of opening a Chicago office, btob market research specialists, B2B International, are to launch Deep See, a new consumer research agency - [Let’s Talk About Generation Z: Social Media, Activism and Consumerism — Greenbook](/content/insights/lets-talk-about-generation-z-social-media-activism-and-consumerism.html): Gen Z’s divergence from Millennials. Published on June 22, 2021 (873 words) - [Re:think 2015: Searching For Truths in the Analytic Age — Greenbook](/content/insights/market-research-trends/rethink-2015-searching-for-truths-in-the-analytic-age.html): Re:think 2015 looked to reconcile old and new, though at times it had the feeling of an uneasy summit meeting. Published on March 30, 2015 - [Marie-Claude Gervais — Greenbook](/content/insights/authors/mgervais/index.html): Marie-Claude Gervais, - [These are the key considerations businesses need to understand before deploying AI (artificial intelligence) for audience segmentation. — Greenbook](/content/insights/5-ai-trends-that-will-shape-consumer-insights/index.html): Many organizations will remember the year they finally adopted artificial intelligence (AI) to grow their business. Published on April 30, 2021 (1,188 words) - [Kinesis Survey Technologies Achieves Record Global Revenue in 2011; Relocates US and UK Offices — Greenbook](/content/marketing-research/kinesis-achieves-record-global-revenue-in-2011-07856.html): Kinesis today announced more than thirty percent revenue growth for 2011 and the relocation its U.S. and U.K. offices. (477 words) - [Refurbished Medical Equipment: Challenges and Opportunities — Greenbook](/content/marketing-research/refurbished-medical-equipment-challenges-opportunities-40073.html): The demand for refurbished medical equipment is increasing in India, along with the new equipment market. This article outlines drivers and restraints of the refurbished market. - [Rudly Raphael sits down with Desirée Rogers, CEO of Black Opal Cosmetics to discuss the challenges facing Black-owned businesses and her approach to becoming an effective leader. — Greenbook](/content/insights/desiree-rogers-executive-insights/index.html): Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader. Published on April 7, 2021 (3,630 words) - [QuestBack Included in Analyst Firm’s Evaluation of Peer-to-Peer Customer Community Software — Greenbook](/content/marketing-research/questback-in-analyst-evaluation-of-peer-to-peer-customer-community-software-08678.html): QuestBack, a global leader in enterprise feedback management, today announced that Gartner, Inc. has included the company in a research report evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM. - [The Key to Predicting Growth to Drive Innovation — Greenbook](/content/insights/the-key-to-predicting-growth-to-drive-innovation/index.html): Deciphering growth opportunities can be used to drive innovation. Published on July 26, 2021 - [A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. — Greenbook](/content/insights/a-rising-tide-floats-all-boats-thoughts-on-where-mr-is-where-we-are-going.html): Four factors rising the tide for insights, and what they mean for the industry as a whole. Published on June 7, 2013 - [Missiles, Open Mic Faux Pas, and Market Research — Greenbook](/content/marketing-research/missiles-open-mic-faux-pas-and-market-research-01136.html): How do we get the most authentic thoughts and feelings? What are the potential differences between insights that are gathered using social media methods vs. the more traditional market research methods? - [Physicians Interactive and WorldOne Create the Largest U.S. Market Research Network Opportunity for Healthcare Professionals — Greenbook](/content/marketing-research/physicians-interactive-worldone-create-largest-panel-healthcare-professionals-09839.html): More than 1,000,000 U.S. healthcare professionals are eligible to share insights with the life science industry to help improve patient care. (657 words) - [Civicom Chatterbox® Introduces Active Archive™ for Online Bulletin Boards and Private Online Communities — Greenbook](/content/marketing-research/civicom-chatterbox-introduces-active-archive-35381/index.html): Civicom Chatterbox® announces Active Archive™ - its newly expanded range of services for project storage. Whether a project was completed yesterday, or even last year, a researcher now has multiple options for accessing respondent data, moderator postings, and uploaded multimedia. (443 words) - [Revealing The True Unfiltered Voice Of The Customer With One Question — Greenbook](/content/insights/research-methodologies/revealing-the-true-unfiltered-voice-of-the-customer-with-one-question.html): Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace. Published on December 29, 2014 (2,166 words) - [Three Ways to Leverage Virtual Collaborative Whiteboards — Greenbook](/content/insights/insights-technology/three-ways-to-leverage-virtual-collaborative-whiteboards.html): How can you use virtual collaborative platforms in your insights work? Published on June 27, 2022 (1,274 words) - [Consumer Video Insights as a Conversation Starter — Greenbook](/content/marketing-research/consumer-video-insights-as-a-conversation-starter-40781.html): Consumer insights are the foundation for starting a conversation within your organization. Video empowers you to take the stakeholder-consumer relationship to a whole new level. - [Getting from Point A to Point B: UX in the Automotive Industry — Greenbook](/content/insights/getting-from-point-a-to-point-b-ux-in-the-automotive-industry.html): Technology has impacted cars as much as any other material good. Published on June 16, 2021 (1,143 words) - [Utilizing design as a strategy can help market researchers create sought-after experiences that improve what businesses offer. — Greenbook](/content/insights/monthly-dose-of-design-design-as-a-strategy/index.html): Innovate your research with 4 design as strategy principles. Published on May 24, 2021 - [Take a Risk with Disruptive Insights — Greenbook](/content/insights/focus-on-apac/take-a-risk-with-disruptive-insights/index.html): Disrupt your understanding of consumer behavior by analyzing risk. Published on June 8, 2022 - [Packaging Testing Research For Alcoholic Drinks Leader | Vision One Research — Greenbook](/content/case-study/packaging-testing-research-for-alcoholic-drinks-leader.html): The PackProbe research indicated that respondents had a clear design preference across several key metrics, including recognition, appeal, and brand fit... - [The Difference between Segments and Audiences — Greenbook](/content/insights/levelup-your-research/the-difference-between-segments-and-audiences/index.html): How to differentiate between a segment and an audience. Published on June 14, 2022 (640 words) - [WorldOne redefines industry list match process — Greenbook](/content/marketing-research/worldone-redefines-industry-list-match-process-09839.html): WorldOne announces the launch of a new List Match tool, allowing clients the ability to instantly run list matches through a user-friendly interface at no cost. - [Unlocking Creativity Within Insight and Co-creation Communities — Greenbook](/content/marketing-research/unlocking-creativity-within-insight-and-co-creation-communities-39086.html): The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. - [Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know — Greenbook](/content/marketing-research/why-facebook-timeline-is-good-for-brands-12329/index.html): Facebook Timeline enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. - [Making Behavioural Economics a Qualitative Reality — Greenbook](/content/marketing-research/making-behavioural-economics-a-qualitative-reality-35051.html): What data collection methods are best to address the underpinning pillars of behavioural economics? - [B2B International USA opens Chicago office — Greenbook](/content/marketing-research/b2b-international-opens-chicago-office-10757/index.html): Market research and business intelligence agency B2B International continues global expansion - second American office opens, in Chicago. - [“Analytics is Easy” — Greenbook](/content/insights/research-methodologies/analytics-is-easy/index.html): Erroneous thinking about analytics continues to hang on in the marketing research community. Published on April 9, 2015 - [Why B2B Can Effectively Utilize UGC — Greenbook](/content/marketing-research/why-b2b-can-effectively-utilize-user-generated-content-12329.html): User generated content should be utilized by business to business brands. Studies show that more and more B2B professionals are relying on fellow experts within the same industry. (658 words) - [CMO Tenure Can Be Brand Damaging — Greenbook](/content/insights/gain-retain/cmo-tenure-can-be-brand-damaging/index.html): The challenges of measuring CMO success during their tenure. Published on June 23, 2022 - [WorldOne Hires Gerard Smith as CFO — Greenbook](/content/marketing-research/worldone-hires-gerard-smith-as-cfo-09839/index.html): WorldOne announces today that Gerard Smith has joined as the global CFO. - [Secondary Messaging: An Argument is Not a Confession — Greenbook](/content/marketing-research/secondary-messaging-an-argument-is-not-a-confession-00998.html): When it comes to explaining or justifying buying your product, effective messaging enables your advocates. - [Mobile Research: Smarter Devices = Greater Opportunities — Greenbook](/content/marketing-research/mobile-research-smarter-devices-greater-opportunities-03185.html): Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." - [EMR Market in India: Growth and Challenges — Greenbook](/content/marketing-research/emr-market-india-growth-challenges-40073/index.html): The electronic medical record (EMR) assists in hospital order management, hospital workflow management and security of the medical data. It assists the entire healthcare delivery process in reducing cost and maximizes the profit. - [Tips for Effective Online Research Design — Greenbook](/content/marketing-research/tips-for-effective-online-research-design-39086/index.html): How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants. - [Building Positive Feedback Loops Into Your Insights Engine — Greenbook](/content/insights/data-quality-privacy-and-ethics/building-positive-feedback-loops-into-your-insights-engine.html): Harnessing feedback from employees to improve your insights engine. Published on June 28, 2022 - [Tear Down the Tower of Babel: Build a Bridge Across the Ocean With Civicom Chatterbox® — Greenbook](/content/marketing-research/build-a-bridge-across-the-ocean-with-civicom-chatterbox-35381.html): Marketing researchers face language barriers worldwide when they take on a study involving another tongue other than their own. Now Civicom Marketing Research Services has made it possible to conduct online bulletin board focus groups and forums in 48 different languages in addition to English. - [Why Paying in Installments Matters in LATAM — Greenbook](/content/null): Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility. Published on March 19, 2025 - [Focus groups for design research — Greenbook](/content/marketing-research/focus-groups-for-design-research-40586/index.html): - (15 words) - [Kinesis Survey Technologies Integrates MarketSight Solution for Expanded Survey Analysis Capabilities — Greenbook](/content/marketing-research/kinesis-integrates-survey-analytics-capabilities-using-marketsight-07856.html): Kinesis now offers easy one-click access to highly advanced data analysis tools by MarketSight. - [Sage Start-up Advice from GreenBook Pitch Winners — Greenbook](/content/podcast-network/the-greenbook-podcast/sage-start-up-advice-from-greenbook-pitch-winners/index.html): Sitting down with the IIEX North America 2022 GreenBook Pitch Winners. Published on June 23, 2022 (245 words) - [Neurosciences’ Contribution to Evaluating Ads and Programming — Greenbook](/content/marketing-research/neuroscience-contribution-to-evaluating-ads-programming-11906.html): In June 2010 the SoCal MRA Entertainment Research Forum looked at neuroscientific approaches to understanding advertising and programming effectiveness. - [Social Media versus Online Panel Sampling: Not All Respondents are Created Equal — Greenbook](/content/marketing-research/social-media-vs-online-sampling-not-all-respondents-created-equal-03914.html): Rockbridge conducted an online survey using respondents from a leading online panel, as well as those recruited from a popular consumer social media site. A comparison of results reveals striking differences in representativeness and quality. (538 words) - [QRCA Requests Speaker Proposals — Greenbook](/content/marketing-research/qrca-requests-speaker-proposals-35051/index.html): The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference. (142 words) - [WorldOne Lithuania wins Language Ambassador of Europe 2011 Award — Greenbook](/content/marketing-research/worldone-lithuania-wins-language-ambassador-europ-2011-award-09839.html): WorldOne, the global leader in online healthcare data collection, has been awarded the accolades of Language Ambassador of Europe 2011. - [Innovation Management: Barriers to Innovation (Part Five) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-barriers-to-innovation-part-five.html): The five main barriers to innovation. Published on June 29, 2022 (624 words) - [Customer Segmentation Leveraging Social Intelligence — Greenbook](/content/insights/research-methodologies/customer-segmentation-leveraging-social-intelligence.html): Microsoft’s “listening-based” approach to social media user research. Published on June 20, 2022 - [Kinesis Survey Technologies Introduces Multimode Quick Polls for Its Market Research Online Community Solution — Greenbook](/content/marketing-research/kinesis-introduces-multimode-quick-polls-for-market-research-online-community-solution-07856.html): Kinesis Survey Technologies LLC (Kinesis) today announced that Kinesis Community™ now enables community quick polls to be implemented in multimode to support use from both computer and mobile devices. (423 words) - [The Seven Deadly Sins of Marketing for Insights — Greenbook](/content/insights/insights-business-growth/the-seven-deadly-sins-of-marketing-for-insights/index.html): Identifying the common missteps when marketing your insights. Published on June 15, 2022 - [Creating the Most Valuable Moment in Marketing — Greenbook](/content/insights/insights/creating-the-most-valuable-moment-in-marketing/index.html): Developing tools to help brands increase their marketing value. Published on June 6, 2022 - [How Human Behavioral Research Went from Lab to Living Room — Greenbook](/content/insights/how-human-behavioral-research-went-from-lab-to-living-room.html): Biometric behavioral research lab navigates COVID-19. Published on June 21, 2021 - [Metaverse: Measurable ROI by Connecting at Scale — Greenbook](/content/insights/generational-insights/metaverse-measurable-roi-by-connecting-at-scale/index.html): The evolution of marketing and the metaverse. Published on June 7, 2022 (518 words) - [Strengthening B2B Relationships through Engagement — Greenbook](/content/insights/focus-on-apac/strengthening-b2b-relationships-through-engagement/index.html): Improving B2B relationships in the post-Covid world. Published on June 22, 2022 - [Rudly Raphael sits down with Marita Hudson Thomas to discuss the ins and outs of communications and the importance of promoting diversity in the workplace. — Greenbook](/content/insights/marita-hudson-thomas-executive-insights/index.html): The ins and outs of communications and the importance of promoting diversity in the workplace. Published on April 20, 2021 (2,152 words) - [Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1? — Greenbook](/content/insights/should-satisfaction-kpi-and-recommendation-kpis-be-merged-into-one.html): Satisfaction and recommendation – should 2 KPIs be merged into 1? Published on May 27, 2021 - [Melissa Ferere, Director for Globant tells us .... — Greenbook](/content/insights/grit-future-list-spotlight-melissa-ferere/index.html): GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials. Published on June 15, 2021 (942 words) - [Does Postal Still Have a Role To Play In Market Research Data Collection? — Greenbook](/content/insights/does-postal-still-have-a-role-to-play-in-market-research-data-collection.html): Postal has a place when conducting market research data collection. Published on June 29, 2021 (465 words) - [How to Increase World Cup Advertising Impact — Greenbook](/content/insights/insights-industry-news/how-to-increase-world-cup-advertising-impact/index.html): Effective advertising during the 2022 World Cup in Qatar. Published on September 9, 2022 - [Technology’s Role in Preventing Fraud — Greenbook](/content/insights/technologys-role-in-preventing-fraud/index.html): A market researcher’s guide to understanding what fraud is, how to spot it, and tips on prevention. Published on June 7, 2021 - [Innovation Management: Disruptive Innovation (Part Four) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-disruptive-innovation-part-four.html): Disruptive innovation: What it is and why it’s important to MR. Published on May 30, 2022 (521 words) - [When your business needs change, sometimes that means it's time for your brand tracker to change as well. And now that your brand tracker is moving to a new provider, here are 5 things to keep in mind. — Greenbook](/content/insights/5-considerations-when-switching-brand-tracking-providers.html): When your business needs change, sometimes that means it’s time for your brand tracker to change as well. Published on May 10, 2021 - [Copy, Copy, Copy: Asking “What Kinda?” Questions To Transform Insights — Greenbook](/content/insights/insights-industry-news/copy-copy-copy-asking-what-kinda-questions-to-transform-insights.html): The last decade has been boom-time for insights professionals who embrace innovation. Published on April 6, 2015 - [The Growing Disconnect Inside Market Research — Greenbook](/content/insights/the-growing-disconnect-inside-market-research/index.html): Clients need dynamic, direct access to their own data. Published on June 7, 2021 (415 words) - [Classifying CX Initiatives – Part Three Retention — Greenbook](/content/insights/classifying-cx-initiatives-part-three-retention/index.html): Why your CX program should be informed by science for maximum ROI. Published on June 14, 2021 - [NewtonX’s Sascha Eder On Using AI For Custom Recruiting — Greenbook](/content/insights/interview-with-newtonx-sascha-eder-on-using-ai-for-custom-recruiting.html): Lenny Murphy sits down with Sascha Eder, CEO of NewtonX. Published on May 21, 2021 - [Learn the power of using behavioral economics in this preview of Melina Palmer's book, "What Your Customers Want and Can't Tell You." — Greenbook](/content/insights/use-behavioral-economics-to-learn-what-your-customer-wants-and-cant-tell-you.html): Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles. Published on May 3, 2021 - [Remembering Larry Gold & William “Jay” Wilson — Greenbook](/content/insights/market-research-leaders/remembering-larry-gold-amp-william-jay-wilson/index.html): March has not been friendly to the market research industry so far, with the passing of two of our most iconic figures. Published on March 23, 2015 - [Observational Data Has Problems. Are Researchers Aware of Them? — Greenbook](/content/insights/research-methodologies/observational-data-has-problems-are-researchers-aware-of-them.html): Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls Published on October 15, 2020 (2,891 words) - [How Walmart Is Commercializing the Power of Data Science — Greenbook](/content/podcast-network/the-greenbook-podcast/how-walmart-is-commercializing-the-power-of-data-science.html): Discussing insights & data science with Linda Lomelino (Walmart). Published on June 9, 2022 (243 words) - [Interactive feedback x-data captures and quantifies the intensity of qualitative experience types. — Greenbook](/content/insights/intensity-is-a-critical-predictive-indicator-of-ux-data.html): Capturing intensity improves the accuracy of experience types by at least 60%. Published on May 6, 2021 (1,002 words) - [Research can give lesser-heard groups a platform to represent themselves. How to identify market research bias and additional sampling/data collection considerations for diverse research. — Greenbook](/content/insights/goodbye-to-stereotypes-designing-research-that-is-effective-fair-and-empowering.html): How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them. Published on April 14, 2021 (979 words) - [Agile Research: Mindset or Method? — Greenbook](/content/insights/research-methodologies/agile-research-mindset-or-method/index.html): Discovering what is the least amount of resources I can devote to this question in order to validate my core hypothesis? Published on June 14, 2015 - [Linkfluence conducted a survey with insights professionals to understand the key approaches and changes related to consumer intelligence. — Greenbook](/content/insights/the-future-of-ai-enabled-insights-an-interview-with-john-mutterperl.html): Brands’ approach to consumer intelligence has undergone a transformation. Published on April 12, 2021 - [Eye tracking has long been considered a “promising” research tool for those in marketing research and UX. Now, eye tracking is democratized for all companies! — Greenbook](/content/insights/eye-tracking-research-is-for-everyone/index.html): Innovations in hardware, software, and methodology have democratized eye tracking research for all. Published on May 17, 2021 (1,142 words) - [Diving Deep on Creative Development — Greenbook](/content/insights/diving-deep-on-creative-development/index.html): Brand messaging that is relevant to their target audience. Published on June 25, 2021 (646 words) - [Reopening: 15 Months of COVID Shopping Trends — Greenbook](/content/insights/reopening-15-months-of-covid-shopping-trends/index.html): When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery. Published on May 19, 2021 - [Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption — Greenbook](/content/insights/keys-to-successful-tech-adoption/index.html): 10 tips for effective martech adoption. Published on May 3, 2021 - [In a classroom that becomes completely dependent on technology for almost everything, the aspect that will matter more is not a platform’s usefulness, but its usability. — Greenbook](/content/insights/the-important-role-of-ux-in-education-technology-edtech.html): How can we truly capture the excitement of the modern-day student? Published on May 10, 2021 - [Iteration is Invisible — Greenbook](/content/insights/new-product-iteration-is-invisible/index.html): It takes a lot of iterations, both private and public, to get a product to its current state. Published on May 28, 2021 - [Are You An Imposter? — Greenbook](/content/insights/do-you-have-imposter-syndrome/index.html): The data behind Imposter Syndrome and tips for coping if you are one of the 53% young, high-achieving, female professionals currently suffering from it. Published on May 3, 2021 - [Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum) — Greenbook](/content/insights/research-methodologies/michelle-adams8217-2-minute-review-of-nimf-nonconscious-impact-measurement-forum.html): Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum. Published on November 14, 2014 - [GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research — Greenbook](/content/insights/grit-future-list-spotlight-konstantin-morjan/index.html): GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights. Published on June 1, 2021 (937 words) - [Quality Insights Depend on Quality Data Collection Processes — Greenbook](/content/insights/quality-insights-depend-on-quality-data-collection-processes.html): Layering a quality-control approach produced high-quality data. Published on June 21, 2021 - [You can’t have a future workforce if you lose your employees. Americans want a hybrid work model and will consider leaving their job if asked to return to offices full time. — Greenbook](/content/insights/the-future-of-work-in-focus/index.html): Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time. Published on March 31, 2021 - [GreenBook Future List Honoree Beth Rogers Shares Her Inspiration — Greenbook](/content/insights/grit-future-list-spotlight-beth-rogers/index.html): GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master. Published on May 18, 2021 - [How to Build Confidence in Innovative Research — Greenbook](/content/insights/research-methodologies/how-to-build-confidence-in-innovative-research/index.html): Seven tips for presenting innovative research to your client. Published on July 19, 2022 (930 words) - [8 Ways to Maximize the Value of Voice in Your Research — Greenbook](/content/insights/8-ways-to-maximize-the-value-of-voice-in-your-research.html): Detect people’s emotions in their voice based on pitch and tone. Published on June 17, 2021 (457 words) - [Voice of the Customer Programs: What They Are and How to Make Them Work for You — Greenbook](/content/insights/research-methodologies/voice-of-the-customer-programs-what-they-are-and-how-to-make-them-work-for-you.html): All the information you need to get an effective VOC program started Published on August 15, 2020 - [Key Industry Trends To Consider When Selecting a Sample Partner — Greenbook](/content/insights/key-industry-trends-to-consider-when-selecting-a-sample-partner.html): When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and respondent experience. Published on June 10, 2021 - [Stuck in the Story Loop — Greenbook](/content/insights/stuck-in-the-story-loop/index.html): Do you know the difference between content and storytelling? Published on June 18, 2021 (259 words) - [How Baseball Led Me to Marketing Analytics — Greenbook](/content/insights/levelup-research-analytics/how-baseball-led-me-to-marketing-analytics/index.html): Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results. Published on January 9, 2024 (938 words) - [How PepsiCo Foods used projective techniques and future scenarios for consumer behavior to understand the drastic changes COVID-19 had on consumers' snacking habits. — Greenbook](/content/insights/yesterday-today-and-tomorrow-bringing-clarity-during-covid-19-crisis-uncertainty.html): How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lifestyles. Published on March 30, 2021 - [The Rising Cost of Education Today — Greenbook](/content/insights/the-rising-cost-of-education-today/index.html): Are educational costs a barrier to entering the MR industry? Published on June 30, 2021 - [From URL to IRL: How Top Brands Are Meeting Consumers Where They Are — Greenbook](/content/podcast-network/the-greenbook-podcast/from-url-to-irl-how-top-brands-are-meeting-consumers-where-they-are.html): Discussing Communities 2.0 with Reddit’s VP of Business Marketing. Published on June 2, 2022 - [The key qualities needed in a project manager for market research project success. — Greenbook](/content/insights/project-manager-secrets-revealed/index.html): Matching a Project Manager to the project is crucial to its success. Published on May 17, 2021 (971 words) - [How to incorporate design into a process’s early stages, or using a design process to improve your services or brand and provide more value to clients. — Greenbook](/content/insights/design-thinking-series-part-2-using-design-as-a-process.html): How you can use a design process to improve your services, products, or brand and provide more value to clients. Published on April 15, 2021 (821 words) - [We sit down with Christopher South, CEO of Spot Trender to discuss data privacy in market research, machine learning, and why effective leaders are well-rounded. — Greenbook](/content/insights/grit-future-list-honoree-christopher-south/index.html): GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure. Published on April 27, 2021 (1,297 words) - [Intuition and judgement are the most common inputs into CX management and have resulted in a hefty overhead for organizations that treat CX management as a philosophy rather than an efficient allocation of scarce resources. — Greenbook](/content/insights/is-your-cx-program-relying-on-magic/index.html): Building a CX program that works. Published on April 22, 2021 - [The Omnichannel Super Shopper - They expect to get what they want, when they want it, and at the best possible price. How to reach these connected customers. — Greenbook](/content/insights/super-shoppers-in-omnichannel-retail/index.html): They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shoppers. Published on April 27, 2021 (338 words) - [Doing More With Less: Implementing New Processes — Greenbook](/content/insights/best-practices-for-implementing-new-processes/index.html): The most effective new process implementations involve collaboration with both your technology partner and your internal teams Published on May 14, 2021 (694 words) - [Measuring Cognitive Stress & Usability of Surveys — Greenbook](/content/insights/insights-technology/measuring-cognitive-stress-038-usability-of-surveys.html): QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers. Published on February 26, 2015 (882 words) - [The Best Super Bowl Ads: Opinions vs. Quantitative Super Test — Greenbook](/content/insights/research-methodologies/the-best-super-bowl-ads-opinions-vs-quantitative-super-test.html): There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups. Published on February 5, 2015 (1,337 words) - [The Benefits of Mobile Sample on Multicultural Research — Greenbook](/content/insights/the-benefits-of-mobile-sample-on-multicultural-research.html): Mobile sample was the most significant innovation in the online sample industry 10 years ago. Published on June 3, 2021 - [There is a big difference between a market research supplier and a research partner. How to know whether your next project requires a research partner or a supplier. — Greenbook](/content/insights/doing-more-for-less-are-you-looking-for-a-partner-or-a-supplier.html): For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed. Published on April 16, 2021 - [How generation z engages on YouTube. The video platform Gen Z is likely to turn to next. How brands can cut through the noise to reach Gen Z on YouTube. — Greenbook](/content/insights/like-and-subscribe-how-generation-z-talks-about-youtube.html): Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to go next. Published on April 23, 2021 - [Recognition for Movers and Shakers in Market Research Data Visualization — Greenbook](/content/insights/insights-industry-news/recognition-for-movers-and-shakers-in-market-research-data-visualization.html): Sponsored by GreenBook and Infotools, the most recent DIVA was presented to Jason Anderson of Insights Meta, in Amsterdam. Published on March 12, 2015 (1,454 words) - [Classifying CX Initiatives – Part Two Competitive Parity — Greenbook](/content/insights/classifying-cx-initiatives-competitive-parity/index.html): Why you need to keep your offer contemporary to remain competitive. Published on May 25, 2021 - [The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry — Greenbook](/content/insights/brand-strategy/the-metrixlabmacromill-merger-is-a-massive-shakeup-of-the-market-research-industry.html): Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies. Published on November 4, 2014 (1,830 words) - [3 Ways the Customer Journey is Changing Post-Pandemic — Greenbook](/content/insights/3-ways-the-customer-journey-is-changing-post-pandemic.html): If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack. Published on May 20, 2021 (925 words) - [Fintech and UX represent the perfect couple of 'thoughtful creation' and 'solution-oriented thinking.' They're changing the face of an outdated business model. — Greenbook](/content/insights/ux-and-fintech-the-perfect-match/index.html): What is it that makes Fintech and UX such a hot commodity? Published on April 12, 2021 (889 words) - [Want Better CX? Don’t Give Customers Your Best — Greenbook](/content/insights/want-better-cx-dont-give-customers-your-best/index.html): Why you really don’t want every customer to be completely satisfied. Published on June 4, 2021 (332 words) - [Disrupting Market Research: An Update — Greenbook](/content/insights/market-research-trends/disrupting-market-research-an-update/index.html): JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research. Published on December 2, 2014 (2,339 words) - [Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future — Greenbook](/content/insights/market-research-trends/monitoring-marissa-how-mr-and-yahoo-face-the-same-uncertain-future.html): The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences. Published on February 16, 2015 - [Brands don’t just want a pretty narrative or a set of numbers to crunch themselves. They want a 360-degree view of their target customers. Here is how to give it to them. — Greenbook](/content/insights/complex-brand-questions-require-multi-modal-market-research-approaches.html): How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience and how you can do the same. Published on April 19, 2021 - [The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek) — Greenbook](/content/insights/the-15-most-innovative-market-research-clients-grit-spring-2015-sneak-peek.html): New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15. Published on April 8, 2015 - [How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil? — Greenbook](/content/insights/insights/how-can-we-bring-back-the-edge-in-market-research-and-insights-in-a-world-of-turmoil.html): Create an edge in MR by Envisioning, Digesting, Gluing and Earning Published on March 26, 2018 (1,807 words) - [Saying that you are dedicated to customer-centricity sounds admirable right up to the moment that you realize just how insatiable customers are. — Greenbook](/content/insights/being-selectively-customer-centric-rationing-centricity.html): Why no organization should pursue being entirely ‘customer centric’. Published on April 1, 2021 - [IIeX EU 2015: Research Is Dead, Long Live Research — Greenbook](/content/insights/market-research-trends/iiex-eu-2015-research-is-dead-long-live-research/index.html): There are three big things I took away from an intense 48 hours of presentations and conversations at IIeX EU 2015. Published on March 1, 2015 (984 words) - [Reconnect Research is Resurrecting Telephone Research In The Age Of AI — Greenbook](/content/insights/market-research-leaders/reconnect-research-is-resurrecting-telephone-research-in-the-age-of-ai.html): Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually. Published on September 5, 2016 - [7 Tricks For Cracking Trackers — Greenbook](/content/insights/research-methodologies/7-tricks-for-cracking-trackers/index.html): Trackers often lead to many frustrations and often does not reveal anything new. Here are 7 tips to get more out of your tracker studies. Published on December 16, 2014 (1,084 words) - [Safe Harbor: Is it safe? — Greenbook](/content/insights/data-quality-privacy-and-ethics/safe-harbor-is-it-safe/index.html): There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system Published on March 31, 2015 (1,014 words) - [Toluna has been running a Global Consumer Barometer to understand consumers' sentiments and behaviors. During COVID, consumers thought brands needed to do more. Brands need to regain their trust. — Greenbook](/content/insights/spotlight-on-north-america-consumer-trends-in-the-year-of-the-brand.html): Brands need to regain consumer trust in 2021. What does that mean for businesses? Published on March 29, 2021 - [Has Research Quality Really Gone Downhill? — Greenbook](/content/insights/market-research-trends/has-research-quality-really-gone-downhill/index.html): Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development. Published on February 6, 2015 (1,705 words) - [Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: AI and MR — Greenbook](/content/insights/market-research-trends/jeffrey-henning8217s-mrx-top-10-i8217m-afraid-i-can-do-that-dave-ai-and-mr.html): Here are 10 of the most retweeted tweets over the past two weeks. Published on August 31, 2016 (570 words) - [insights/market-research-leaders/interview-with-olivier-blanchet-co-ceo-and-richard-bell-managing-director-usa-of-prs-in-vivo.html](/content/insights/market-research-leaders/interview-with-olivier-blanchet-co-ceo-and-richard-bell-managing-director-usa-of-prs-in-vivo.html) - [Our View on Facial Recognition Privacy Talks Breaking Down — Greenbook](/content/insights/insights-technology/our-view-on-facial-recognition-privacy-talks-breaking-down.html): Brian Brackeen from Kairos shares his opinion on the recent events surrounding the talks on facial recognition technology and privacy. Published on July 13, 2015 (1,301 words) - [Online Research in 2020: Machines Will Take Your Surveys — Greenbook](/content/insights/market-research-trends/online-research-in-2020-machines-will-take-your-surveys.html): Five trends in online sampling, and where they are headed in the future. Published on March 25, 2015 - [When Stat Testing Is like a Head Fake — Greenbook](/content/insights/research-methodologies/when-stat-testing-is-like-a-head-fake/index.html): Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods go unseen. Published on September 5, 2025 - [12 Reasons Why You Should Build An Online Community In 2015 — Greenbook](/content/insights/research-methodologies/12-reasons-why-you-should-build-an-online-community-in-2015.html): In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways. Published on February 22, 2015 - [Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU! — Greenbook](/content/insights/market-research-leaders/congratulations-to-the-6-finalists-of-the-insight-innovation-competition-for-iiex-eu.html): The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked. Published on January 25, 2015 - [Change In Marketing Will Never Be As Slow As It Is Today — Greenbook](/content/insights/market-research-trends/change-in-marketing-will-never-be-as-slow-as-it-is-today.html): Is MarTech improving the CMO’s performance? If so, what is the nature of the improvement: tactical or strategic? Published on April 17, 2015 (767 words) - [Agile Market Research 2.0: The Quick Consumer Read — Greenbook](/content/insights/research-methodologies/agile-market-research-20-the-quick-consumer-read/index.html): What clients are looking for when they are asking for an agile market research solution is a quick consumer read. Published on March 9, 2015 (911 words) - [Cannes Innovation: French Taxi’s vs Uber — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/cannes-innovation-french-taxi8217s-vs-uber/index.html): Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity. Published on June 29, 2015 - [Of Innovation and Snake Oil — Greenbook](/content/insights/market-research-trends/of-innovation-and-snake-oil/index.html): For several years now, the insights industry has been talking about innovation. I struggle to remember what people talked about before. Published on March 11, 2015 (1,156 words) - [The Sony Hacking Case: A Kill Shot to the Survey Industry or a Golden Opportunity? — Greenbook](/content/insights/data-quality-privacy-and-ethics/the-sony-hacking-case-a-kill-shot-to-the-survey-industry-or-a-golden-opportunity.html): The market research industry can show leadership where many other industries are ignoring this time bomb. Published on January 5, 2015 - [Is Qual Evolving to Extinction? — Greenbook](/content/insights/research-methodologies/is-qual-evolving-to-extinction/index.html): We know that qualitative research is evolving. But, is it thriving or dying? Published on November 11, 2014 - [Conclusive Proof That Social Media Data Predict Sales…Now What? — Greenbook](/content/insights/research-methodologies/conclusive-proof-that-social-media-data-predict-salesnow-what.html): Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power. Published on November 25, 2014 (732 words) - [How Brands Really Grow 3: Brands in the Brain — Greenbook](/content/insights/insights-industry-news/how-brands-really-grow-3-brands-in-the-brain/index.html): Whether consciously or unconsciously, our brains are modified whenever information passes through them. Published on May 21, 2015 - ["Culture and team are everything." Adriana shares advice for new entrepreneurs and why her community platform is the future of research. — Greenbook](/content/insights/ceo-series-adriana-rocha/index.html): “Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research. Published on April 2, 2021 - [Thinking Outside The “Project” — Greenbook](/content/insights/insights-industry-news/thinking-outside-the-8220project8221/index.html): Don’t let the words “market research” deter you from getting the information you need in order to make the best possible business decisions. Published on January 6, 2015 - [Traditional Tracking Looks Like a Taxi Cab in an Uber World — Greenbook](/content/insights/research-methodologies/traditional-tracking-looks-like-a-taxi-cab-in-an-uber-world.html): Data flows instantaneously in our new world, causing traditional insights to appear stale and awkward. Traditional tracking is outdated. Published on March 16, 2015 - [Participate In The Q1-Q2 2015 GRIT Survey! — Greenbook](/content/insights/participate-in-the-q1-q2-2015-grit-survey/index.html): We’d like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey Published on January 14, 2015 - [The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here — Greenbook](/content/insights/the-respondent-experience/the-2nd-edition-of-the-grit-consumer-participation-in-research-cpr-report-is-here.html): The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation. Published on April 14, 2015 (405 words) - [The APPification of Marketing — Greenbook](/content/insights/insights-technology/the-appification-of-marketing/index.html): Brace for the flood of Marketing Apps. The Appification of Marketing is on its way. Published on February 13, 2015 - [How to Turn A Customer Disaster into Customer Delight — Greenbook](/content/insights/insights-industry-news/how-to-turn-a-customer-disaster-into-customer-delight.html): In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business. Published on March 19, 2015 - [Will Social Listening Replace Surveys and Behavioral Tracking? — Greenbook](/content/insights/research-methodologies/will-social-listening-replace-surveys-and-behavioral-tracking.html): Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics. Published on May 19, 2016 - [Business Intelligence and Analytics: Outshining Insights? — Greenbook](/content/insights/competitive-intelligence/business-intelligence-and-analytics-outshining-insights.html): Insights are being repositioned, with potentially wide ranging consequences. Here’s my take. Published on March 5, 2015 (738 words) - [Growth Hacking 101 — Greenbook](/content/insights/research-methodologies/growth-hacking-101/index.html): Whether you’re launching a new company or a new product or service within a firm, you can use growth hacking strategies to your advantage. Published on March 10, 2015 (824 words) - [Brave Researchers? Help us to celebrate their stories. — Greenbook](/content/insights/insights-industry-news/brave-researchers-help-us-to-celebrate-their-stories.html): Nominations are now open for the Ginny Valentine Badge of Courage Awards. When was the last time you described a market researcher as brave? Published on April 1, 2015 (746 words) - [Leading with Curiosity: Rick Kendall's Blueprint for Modern Management — Greenbook](/content/podcast-network/the-greenbook-podcast/leading-with-curiosity-rick-kendalls-blueprint-for-modern-management.html): Discover successful management secrets from industry leader Rick Kendall, formerly of HBO. Learn to understand subscriber behavior & optimize decision-making. Published on October 26, 2023 - [Doing Your Homework: Some Tips on Telecommuting From A Market Research Pro — Greenbook](/content/insights/insights-industry-news/doing-your-homework-some-tips-on-telecommuting-from-a-market-research-pro.html): Innovation can come in an assortment of shapes and sizes, including new forms of working arrangements. Published on January 22, 2015 - [The Top 10 Disruptive Macro Trends In Market Research For 2015 — Greenbook](/content/insights/market-research-trends/the-top-10-disruptive-macro-trends-in-market-research-for-2015.html): Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future. Published on February 2, 2015 (1,154 words) - [Finding the Right Balance in RFPs — Greenbook](/content/insights/insights-industry-news/finding-the-right-balance-in-rfps/index.html): RFPs are at the same time the bane of the research vendor’s existence and the thing which keeps us in business. Published on January 2, 2015 - [In-Store Mobile Usage: Much Ado About Nothing – Again — Greenbook](/content/insights/market-research-trends/in-store-mobile-usage-much-ado-about-nothing-again/index.html): “Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much. Published on March 17, 2015 (766 words) - [How Ricola Accelerated Concept Development for Successful Product Launch — Greenbook](/content/insights/insights-that-work/how-ricola-accelerated-concept-development-for-successful-product-launch.html): Concept exploratory study & in-home use test for a successful Ricola product launch Published on April 20, 2018 - [Personal Data: A Threat Or An Opportunity For Our Industry — Greenbook](/content/insights/data-quality-privacy-and-ethics/personal-data-a-threat-or-an-opportunity-for-our-industry.html): How will people’s willingness to share their data, personal and otherwise, with us change over the next few years? Published on December 5, 2014 - [5 Trends in Qualitative Research – Ignore At Your Own Peril — Greenbook](/content/insights/market-research-trends/5-trends-in-qualitative-research-8211-ignore-at-your-own-peril.html): The top five trends in qualitative research for 2015. Published on March 20, 2015 (673 words) - [Patricio Pagani On Why Being A DIVA Leads To Market Research Success — Greenbook](/content/insights/market-research-leaders/patricio-pagani-on-why-being-a-diva-leads-to-market-research-success.html): An interview with Patricio Pagani of InfoTools on how the DIVAs have helped the industry become more aware of data visualization. Published on November 4, 2014 - [The New Math of Market Research: Growth = I x I x I — Greenbook](/content/insights/market-research-trends/the-new-math-of-market-research-growth-i-x-i-x-i/index.html): Day 1 of the Insight Innovation eXchange Conference set out to show us a new reality and define a new research paradigm. Published on February 19, 2015 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 17, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-17-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on February 17, 2015 (498 words) - [Unconscious Processes that Produce Brand Recognition: The Physics Behind the Brand — Greenbook](/content/insights/insights-technology/unconscious-processes-that-produce-brand-recognition-the-physics-behind-the-brand.html): Understanding how basic sensory information is transformed by the brain is critically important for structuring a marketing campaign. Published on January 27, 2015 (769 words) - [CASRO Transformation Spotlight: Morpace – Back to the Future — Greenbook](/content/insights/market-research-leaders/casro-transformation-spotlight-morpace-8211-back-to-the-future.html): Duncan Lawrence, Morpace’s President and COO, reflects on the how and why of its business transformation. Published on December 15, 2014 (725 words) - [10 Predictions About The Future Of The Market Research Industry In The Digital Age — Greenbook](/content/insights/market-research-trends/10-predictions-about-the-future-of-the-market-research-industry-in-the-digital-age.html): What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good! Published on February 9, 2015 (469 words) - [Two Key Challenges To Measuring The ROI Of Social — Greenbook](/content/insights/insights-technology/two-key-challenges-to-measuring-the-roi-of-social/index.html): The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales. Published on February 17, 2015 - [How Addressable TV Changes Media Measurement Forever (Infographic) — Greenbook](/content/insights/insights-technology/how-addressable-tv-changes-media-measurement-forever-infographic.html): Addressable TV is a technology and marketing practice that selectively segments the ads seen by TV viewers. Published on April 13, 2015 (407 words) - [Terms Of Use — Greenbook](/content/terms/index.html): Sentiment Analysis Technology guide: tools, techniques & use cases, watch on-demand insights for emotion detection. (5,473 words) - [HumanListening | Data & Analytics from Australia | Greenbook](/content/company/humanlistening/index.html): HumanListening - Combining the best of quant and qual through cutting-edge AI technologies, the HumanListening platform delivers fast, transformative in... - [Predictions for 2015 by Dave Sackman of LRW — Greenbook](/content/insights/market-research-leaders/predictions-for-2015-by-dave-sackman-of-lrw/index.html): At the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry. Published on January 8, 2015 - [When Forecasts Go Wrong — Greenbook](/content/insights/research-methodologies/when-forecasts-go-wrong/index.html): Why do forecasts go wrong? There are a few reasons; the GIGO principle, competitive reaction, and the precarious nature of asking intent. Published on December 3, 2014 - [IdSurvey | Software & Technology from Italy | Greenbook](/content/company/idsurvey/index.html): IdSurvey - IdSurvey is a professional survey software for creating, conducting, and analyzing surveys, now powered by AI. - [CASRO Transformation Series: 20/20 Is Writing Lyrics for Qualitative Transformation — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-2020-is-writing-lyrics-for-qualitative-transformation.html): This month’s Transform Blog takes us to Nashville, Tennessee – the home of 20|20 Research and its CEO, Jim Bryson. Published on January 21, 2015 - [Text Analytics For Your Business – Are You Ready? — Greenbook](/content/insights/market-research-trends/text-analytics-for-your-business-are-you-ready/index.html): OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics. Published on November 24, 2014 (1,172 words) - [Happy Birthday, IIeX! — Greenbook](/content/insights/insights-industry-news/happy-birthday-iiex/index.html): In celebration of IIeX’s 2nd birthday, for the next two days, take 30% off your registration for any upcoming event. Published on March 26, 2015 (193 words) - [Can Neuroscience Save the Market Research Industry? — Greenbook](/content/insights/insights-technology/can-neuroscience-save-the-market-research-industry/index.html): We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance. Published on December 8, 2014 - [The Need for Empathetic Research: From Consumer to Human Insights — Greenbook](/content/insights/focus-on-apac/the-need-for-empathetic-research-from-consumer-to-human-insights.html): A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave our efforts to chance… Published on October 5, 2022 (428 words) - [The Most Widely Read GreenBook Blog Posts of 2019 — Greenbook](/content/insights/market-research-leaders/the-most-widely-read-greenbook-blog-posts-of-2019/index.html): Join us in taking a look back at the top 20 blogs of 2019. Published on January 7, 2020 (665 words) - [Embracing Change In MR – A Year End Perspective — Greenbook](/content/insights/insights-industry-news/embracing-change-in-mr-a-year-end-perspective/index.html): The best way to prepare for change is to assume that what you are currently doing may not last as long as you think. Published on December 30, 2014 (685 words) - [Harnessing The New Marketing ATOM — Greenbook](/content/insights/research-methodologies/harnessing-the-new-marketing-atom/index.html): The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. Published on December 10, 2014 (935 words) - [Growing the Industry by Funding More Research – Part Two — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-part-two.html): This week, we’re looking at two featured projects: “Vets & Pets” and “Prediction Markets Omnibus” Published on September 22, 2016 (419 words) - [The Qual Hackathon – A Chance To Co-Create Cutting Edge Qualitative Solutions — Greenbook](/content/insights/insights-industry-news/the-qual-hackathon-a-chance-to-co-create-cutting-edge-qualitative-solutions.html): An all day, interactive, co-creation session where participants will be challenged to create new solutions to real business problems. Published on December 17, 2014 - [Non-Response Bias In Survey Sampling — Greenbook](/content/marketing-research/non-response-bias/index.html): Market research accounts for many scenarios to ensure high quality of data. One of the most overlooked problems is non-response bias. TRC describes ways to reduce its effects through survey design and data adjustment in this white paper. - [It’s my pleasure to announce the 5 finalists voted on by the insights community to move on to the next round: — Greenbook](/content/insights/announcing-the-finalists-of-phase-3-of-the-insight-innovation-competition.html): Announcing the finalists of the Insight Innovation Competition that will present at Insights Innovation eXchange in Philadelphia this June. Published on May 31, 2013 - [Horowitz Research, A Division of M/A/R/C Research | Greenbook](/content/company/horowitz-research/index.html): Horowitz Research, A Division of M/A/R/C Research - Horowitz is known for our pioneering work among Latine/Hispanic, Black, Asian, LGBTQIA+, Gen Z, peop... - [Social intelligence is an adaptive, continuous, collaborative and open customer/consumer driven knowledge framework that sits at the center of a company’s organization like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer/consumer. — Greenbook](/content/insights/from-socially-intelligent-business-to-socially-intelligent-research.html): Success in the “Pull Economy” means understanding significant business principles have changed. Information flows faster and more freely. Published on June 5, 2013 - [Microfencing Across the Universe — Greenbook](/content/insights/research-methodologies/microfencing-across-the-universe/index.html): Will microfencing usher in a new wave of mobile market research, or will it be just another bomb at the box office? Published on November 10, 2014 (583 words) - [Move Beyond The Insight To Find The Prediction Question — Greenbook](/content/insights/research-methodologies/move-beyond-the-insight-to-find-the-prediction-question.html): In the age of data driven marketing, we need to find the prediction question in every study and address it. Published on November 17, 2014 - [Want To Win $20,000? Submissions Are Open for the Insight Innovation Competition! — Greenbook](/content/insights/market-research-leaders/want-to-win-20000-submissions-are-open-for-the-insight-innovation-competition.html): Submissions and voting are now open for the latest round of the Insight Innovation Competition (IIC), to be held at IIeX June 13-15. Published on April 20, 2016 - [CASRO Transformation Series: Research Now – Necessity is the Mother of Transformation — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-research-now-necessity-is-the-mother-of-transformation.html): Kurt Knapton, President and CEO of Research Now, identifies the principles for company transformation that continue to drive Research Now. Published on November 18, 2014 (839 words) - [Judging 2016 Predictions: Only 3 Out of 125 Were Right! — Greenbook](/content/insights/market-research-trends/judging-2016-predictions-only-3-out-of-125-were-right.html): Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well! Published on December 21, 2016 - [Market Research: 2014 In Review & 2015 In Anticipation — Greenbook](/content/insights/market-research-leaders/market-research-2014-in-review-038-2015-in-anticipation.html): Key points from a panel of leaders in the research industry about 2014 and their projections for 2015. Published on December 8, 2014 (656 words) - [Happy Holidays From GreenBook (With A Little Help From LRW)! — Greenbook](/content/insights/insights-industry-news/happy-holidays-from-greenbook-with-a-little-help-from-lrw.html): We’ll only be posting intermittently over the holidays, so hopefully all the fun stuff in this card will help keep you occupied. Published on December 21, 2014 (107 words) - [Hey There Good Lookin’: Idea Screening for the Tinder Generation — Greenbook](/content/insights/insights-that-work/hey-there-good-lookin-idea-screening-for-the-tinder-generation.html): Millennial-friendly insights tool for incorporating customer feedback into the innovation process Published on April 27, 2018 (547 words) - [Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point. — Greenbook](/content/insights/dont-overlook-researchs-other-benefit/index.html): Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point. Published on June 12, 2013 (651 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 28, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-october-28-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on October 28, 2014 (369 words) - [Lights, Camera, Action: How to Best Leverage Video Feedback — Greenbook](/content/insights/insights/lights-camera-action-how-to-best-leverage-video-feedback.html): How to implement a successful video feedback strategy Published on April 23, 2018 - [The “Synergist”: Big Data + Social Science = The Future of MR — Greenbook](/content/insights/insights-industry-news/the-synergist-big-data-social-science-the-future-of-mr.html): The Synergist won’t settle for a seat at the table; he/she will be sitting at the head of the table. Published on October 27, 2014 (525 words) - [The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry — Greenbook](/content/insights/the-future-and-beyond-what-grit-tells-us-about-the-future-of-the-insights-industry.html): Greg Heist discusses three things on his mind after reading the latest GRIT report. Published on November 27, 2014 - [On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this event is so critical, I interviewed Gayle Fuguitt, new President of the ARF. — Greenbook](/content/insights/interviewing-the-new-arf-president-changing-media-habits-rules-for-brand-building.html): On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this event is so critical, I interviewed Gayle Fuguitt, new President of the ARF. Published on June 2, 2013 - [Permission-based tracking of people’s online activities, mobile behaviors and geo-locations, combined with connected survey and profile data, is enabling a new level of analysis and understanding. — Greenbook](/content/insights/lessons-in-data-integration-from-my-underwater-basket-weaving-class.html): Permission-based tracking of people’s online activities, mobile behaviors and geo-locations enable a new level of analysis and understanding Published on June 3, 2013 (1,027 words) - [Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research? — Greenbook](/content/insights/marketing-in-crisis-what-does-that-mean-for-market-research.html): Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research? Published on May 31, 2013 (739 words) - [After numerous conversations with fellow industry professionals, I offer three core differentiators that best explain why market research needs to heavily invest and integrate mobile in our methodologies. — Greenbook](/content/insights/from-doubter-to-evangelist-why-its-time-to-embrace-mobile-research.html): Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies. Published on June 10, 2013 - [i-Genie.ai | Data & Analytics from United States | Greenbook](/content/company/i-genie-ai/index.html): i-Genie.ai - Next gen, global consumer insights without surveys by synthesizing billions of digital consumer actions across search, social, video, revie... (718 words) - [In September 2012 the market research Twittersphere gained a stand-out new voice. Amid a mostly agency crowd, that rarest of beasts – a client! And not only that, but a client with a message: you should be doing this better. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We’ve got something to tell you. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out! — Greenbook](/content/insights/the-secret-is-revealed-who-is-angry_mr_client/index.html): @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. Who is she? Published on May 23, 2013 (803 words) - [A Lighthouse Research Focus Center - Downtown | Greenbook](/content/company/a-lighthouse-research-focus-center-downtown/index.html): A Lighthouse Research Focus Center - Downtown - Quantitative/qualitative research, 52+ CATI station and 4 focus group suites with live streaming. (420 words) - [CASRO Transformation Series: MaritzCX – Transforming at the Speed of CX — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-maritzcx-transforming-at-the-speed-of-cx.html): Carine Clark, President and CEO of MaritzCX, shared her thoughts on what it takes to achieve transformation at warp speed. Published on October 20, 2015 - [Here are some of the most popular of the 2,032 unique URLs shared on the Twitter #MRX channel in the past two weeks. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-from-creative-destruction-to-insight-innovation.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 29, 2013 (443 words) - [Online qualitative research services and solutions can be overwhelming. But there are three keys to simplifying the process and making your virtual research experience better. — Greenbook](/content/insights/how-online-qualitative-research-is-like-buying-a-car-and-how-it-can-be-made-simpler.html): Three keys to simplifying the process and making your virtual research experience better. Published on March 23, 2021 (909 words) - [An #MRX Hallowe’en Parade — Greenbook](/content/insights/insights-industry-news/an-mrx-hallowe8217en-parade/index.html): Let’s open up market research’s own house of horrors, and let loose the most terrifying monsters of modern-day research. Published on October 28, 2014 (635 words) - [Human Dot Plus | Consulting from United States | Greenbook](/content/company/human-dot-plus/index.html): Human Dot Plus - We are a next-generation insights & innovation consultancy. We unlock business growth through emotion, human intelligence, powered by A... - [Honeycomb Strategy | Australia | Greenbook](/content/company/honeycomb-strategy/index.html): Honeycomb Strategy - Behavioural science-led market research that delivers strategic clarity, without complexity. - [The Fall 2014 GRIT Report Is Here! — Greenbook](/content/insights/the-fall-2014-grit-report-is-here/index.html): The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry. Published on October 29, 2014 (452 words) - [AfriSight | Data Collection from Netherlands | Greenbook](/content/company/afrisight/index.html): AfriSight - AfriSight is an audience platform with online proprietary panels composed of +2.5 million panelists in 30 AFRICAN MARKETS - [Ario | Data Collection from United States | Greenbook](/content/company/ario/index.html): Ario - Provider of real, item-level consumer purchase data and analytics to power insights, simulation, and personalized marketing. - [IDI Market Research | Full Service from Egypt | Greenbook](/content/company/idi-market-research/index.html): IDI Market Research - IDI Market Research delivers high-quality qualitative and quantitative insights with global reach, expert analysis, and client-foc... - [Adler-Weiner Research Los Angeles | Greenbook](/content/company/adler-weiner-research-la/index.html): Adler-Weiner Research Los Angeles - Conveniently located sophisticated facility. Impeccable recruiting, beautiful appointed focus suites and top notch s... (231 words) - [Ascendant Consulting Firm | United States | Greenbook](/content/company/ascendant-consulting-firm/index.html): Ascendant Consulting Firm - The Ascendant Consulting Firm provides premium market research, market viability/feasibility studies, consumer insights and ... - [Human8 | Consulting from United States | Greenbook](/content/company/human8/index.html): Human8 - We are Human8, next-generation marketing insight consultings, helping brands uncover what matters. - [Human-ology | Data & Analytics, United States | Greenbook](/content/company/human-ology/index.html): Human-ology - We track shifts in values and priorities that shape attitudes and behaviors to help brands grow in an ever-changing human landscape. - [Amineva Global | Data Collection from Ghana | Greenbook](/content/company/amineva-global/index.html): Amineva Global - Amineva Global is a data-driven and verification hub supporting NGOs, investors, media houses, and project owners. (138 words) - [AlgoVerde | Software & Technology, United States | Greenbook](/content/company/algoverde/index.html): AlgoVerde - A single AI platform for all market and consumer research, replacing surveys & focus groups with an always-on engine for product and brand d... - [Alpha & Beta Research | Full Service from Mexico | Greenbook](/content/company/alpha-and-beta-research/index.html): Alpha & Beta Research - We go beyond data to uncover the motives and insights that drive people, turning understanding into clarity and actionable solut... (223 words) - [Houston Perspectives | United States | Greenbook](/content/company/houston-perspectives/index.html): Houston Perspectives - Focus group and qualitative research company servicing Houston and the Gulf Coast. We specialize in consumer, legal, medical, and... (268 words) - [Analyze360® by Analyze Corporation | Greenbook](/content/company/analyze-360/index.html): Analyze360® by Analyze Corporation - Analyze360® enriches customer lists with 360 data points on 220M U.S. adults—powering segmentation, lookalikes, lif... - [Aqute Intelligence | Consulting, United States | Greenbook](/content/company/aqute-intelligence/index.html): Aqute Intelligence - Competitive intelligence for SaaS companies. - [Adience | Consulting from United States | Greenbook](/content/company/adience/index.html): Adience - We’re Adience. We’re a B2B market research consultancy that gives you answers you can trust, from a team you actually like working with. (356 words) - [Affectiva Inc. | United States | Greenbook](/content/company/affectiva-inc/index.html): Affectiva Inc. - Affectiva's Facial Coding AI helps businesses gain a deeper understanding of how audiences emotionally engage with content, products & ... (543 words) - [AOC Marketing Research | United States | Greenbook](/content/company/aoc-marketing-research/index.html): AOC Marketing Research - AOC delivers professional, high-quality insights that guide smarter business decisions. Visit our website to find out why resea... - [Honest Recruiting Service | United States | Greenbook](/content/company/honest-recruiting-service/index.html): Honest Recruiting Service - Honest Recruiting is a San Diego–based firm delivering quality-first U.S. market research recruits—vetted, reliable, engaged... - [IBSAR Market research | Saudi Arabia | Greenbook](/content/company/ibsar-market-research/index.html): IBSAR Market research - Saudi market research, powered by purpose and passion. (136 words) - [2Europe | International from United Kingdom | Greenbook](/content/company/2europe/index.html): 2Europe - Award-winning market research agency specialising in European B2B / B2C market research. Helping clients make informed business decisions - [ARPO | Full Service from Spain | Greenbook](/content/company/arpo/index.html): ARPO - Qualitative and quantitative market research agency in Spain. We specialize in focus groups, IDIs, ethnographics, and online communities/interviews. (456 words) - [Arvensus Research | Full Service from Turkey | Greenbook](/content/company/arvensus-research/index.html): Arvensus Research - Independent Istanbul-based research firm turning data into strategy via quantitative, qualitative & digital methods for brands and i... - [Analytiq | Full Service from United States | Greenbook](/content/company/analytiq/index.html): Analytiq - Paid-survey community that rewards members with points redeemable. (102 words) - [Hubsite Survey | United Arab Emirates | Greenbook](/content/company/hubsitesurvey/index.html): Hubsite Survey - Hubsite Survey provides global online data collection and research solutions via proprietary panels and partner networks across major r... - [Home Innovation Research Labs | United States | Greenbook](/content/company/home-innovation-research-labs/index.html): Home Innovation Research Labs - Home Innovation offers full-service market research and syndicated reports. Our premier DC/Baltimore focus group facilit... - [AddMaple | Qualitative Research, United Kingdom | Greenbook](/content/company/addmaple/index.html): AddMaple - Raw survey data summarized into dashboards that highlight significant statistical relationships in minutes not months. (526 words) - [Applied Marketing Science | United States | Greenbook](/content/company/applied-marketing-science/index.html): Applied Marketing Science - Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachus... (443 words) - [eReader Showdown – Kindle 2 vs. Sony eReader — Greenbook](/content/marketing-research/e-reader-usability/index.html): This report compares the user experience of the Amazon Kindle 2 versus the Sony eReader, looking at aspects such as physical design, interface design and shopping experience. Catalyst Group details their objectives, methodology, insights and observations. (1,047 words) - [Applied Marketing Research, Inc. | United States | Greenbook](/content/company/applied-marketing-research-inc-kansascity/index.html): Applied Marketing Research, Inc. - Applied offers full service marketing research using qualitative and quantitative research to improve decision-making... (336 words) - [Horizon Group formerly SPPG | United States | Greenbook](/content/company/sppg-llc/index.html): Horizon Group formerly SPPG - Full service qualitative & quantitative market research. Newly renovated focus group facility in 2023. Extensive recruitme... (279 words) - [Hotspex Europe | United Kingdom | Greenbook](/content/company/hotspex-europe/index.html): Hotspex Europe - Consumer insights and innovation research agency using behavioral and data science to help brands grow. (236 words) - [Advanced Focus - The Loft | United States | Greenbook](/content/company/advanced-focus-the-loft/index.html): Advanced Focus - The Loft - The Loft is a cool, hip, alternative location designed to enhance the creative process. We also offer exclusivity; one clien... - [Advanced Focus New York - The Facility | Greenbook](/content/company/advanced-focus-new-york-the-facility/index.html): Advanced Focus New York - The Facility - A full-service qualitative marketing research company that stands for honesty, integrity and the highest level ... - [Advantage Research, Inc. | United States | Greenbook](/content/company/advantage-research-inc/index.html): Advantage Research, Inc. - Consider us your one-stop, full service, custom market research department! - [Aha Insights Technology | United States | Greenbook](/content/company/aha-insights-technology/index.html): Aha Insights Technology - A global strategic activity-based research platform with integrated AI for deploying and analyzing online consumer and B2B qua... - [All Digital Rewards | United States | Greenbook](/content/company/all-digital-rewards/index.html): All Digital Rewards - Payments, prepaid/gift cards, checks, PayPal, sweepstakes, Points, API and Reward management software - [AMR Advanced Market Research GmbH | Germany | Greenbook](/content/company/amr-advanced-market-research-gmbh/index.html): AMR Advanced Market Research GmbH - Your supplier for local & global telephone fieldwork – CATI counts. - [AptZion Private Limited | United Kingdom | Greenbook](/content/company/aptzion-private-limited/index.html): AptZion Private Limited - Next-generation market research and demand generation firm providing data-driven lead generation, digital marketing and intent... - [Aperture Insights LLC | United States | Greenbook](/content/company/aperture-insights-llc/index.html): Aperture Insights LLC - Portland, OR-based market research consultancy and creator of REPP Score™ and aimprint™, proprietary tools for AI-era brand visi... 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We offer fully integrated qualitative + quantitative rese... - [Trust Diagnostics Part Three: The full-blown crisis and the destruction of social licence — Greenbook](/content/null): Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and brand damage? Published on January 11, 2024 - [AI in healthcare: Is APAC ready for medical services powered by artificial intelligence? — Greenbook](/content/insights/healthcare-medical-and-pharma-market-research/ai-in-healthcare-is-apac-ready-for-medical-services-powered-by-artificial-intelligence.html): Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website. Published on November 13, 2023, Which of the following healthcare services would you be willing to receive from an artificial intelligence (AI) or robot? Please select all that apply., Which of the following healthcare services would you be willing to receive from an artificial intelligence (AI) or robot? Please select all that apply., Which of the following healthcare services would you be willing to receive from an artificial intelligence (AI) or robot? Please select all that apply. , Which of the following healthcare services would you be willing to receive from an artificial intelligence (AI) or robot? Please select all that apply., Which of the following healthcare services would you be willing to receive from an artificial intelligence (AI) or robot? 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Published on November 21, 2023 - [Voice of Market by Reach3 Insights — Greenbook](/content/company/reach3-insights/product/voice-of-market-10000083/index.html): Discover Voice of Market by Reach3 Insights - a Pair Reach3's agile conversational research with panel integrations for the most authentic insights—all ... - [The Value of MRX for Tech is in Our Experience — Greenbook](/content/insights/data-quality-privacy-and-ethics/the-value-of-mrx-for-tech-is-in-our-experience/index.html): Call for cross-industry collaboration between MR and tech Published on April 16, 2018 - [Socratic Technologies | United States | Greenbook](/content/null): Socratic Technologies - Socratic Technologies is a research consultancy that uses proprietary methods and tools to deliver deeper insights to clients wo... - [Self-Serve Survey Tool by TeenVoice — Greenbook](/content/company/teen-voice/product/self-serve-survey-tool/index.html): Discover Self-Serve Survey Tool by TeenVoice - a Inform your strategy by conducting custom research with teens. - [Using Customer Salience to Improve Business Success — Greenbook](/content/null): Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement. Published on December 28, 2023 - [Power Pricing Index by Limelight Insights by Shugoll — Greenbook](/content/company/limelight-insights-by-shugoll/product/power-pricing-index/index.html): Discover Power Pricing Index by Limelight Insights by Shugoll - a Determine Optimal Pricing - [Trust Diagnostics Part Two: Now That is a Troubling Development! — Greenbook](/content/insights/customer-acquisition-retention/trust-diagnostics-part-two-now-that-is-a-troubling-development.html): Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our website. Published on December 14, 2023 - [We discover Alter Agents' secret to client retention, the poker phrase that resonates with her, and what she is doing to make her company a more supportive environment. — Greenbook](/content/insights/ceo-series-rebecca-brooks/index.html): Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer. Published on March 19, 2021 - [Sensory Testing by Canadian Viewpoint Inc. — Greenbook](/content/company/canadian-viewpoint-inc/product/sensory-testing/index.html): Discover Sensory Testing by Canadian Viewpoint Inc. - a We conduct sensory research across various industries, using tailored methodologies to test prod... - [Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die — Greenbook](/content/null): Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables. Published on January 19, 2024 - [Japanese food company needed a strategy to take a new soybean from seed development to crop production to food production | Geo Strategy Partners — Greenbook](/content/case-study/japanese-food-company-needed-a-strategy-to-take-a-new-soybean-from-seed-development-to-crop-production-to-food-production.html): The company was able to enter a partnership with an agricultural cooperative to develop the seed and grow the production crop; enter into an alliance wi... - [Qualitative Data Analysis by MyTranscriptionPlace — Greenbook](/content/company/mytranscriptionplace/product/qualitative-data-analysis/index.html): Discover Qualitative Data Analysis by MyTranscriptionPlace - a Reliable QualitativeResearch Data Analysis partner - [Free Trade Zone management company wanted develop a marketing plan to attract foreign investors | Geo Strategy Partners — Greenbook](/content/case-study/free-trade-zone-management-company-wanted-develop-a-marketing-plan-to-attract-foreign-investors.html): A comprehensive report that included identification of customer concerns, key customers and key competitors; description and analysis of potential marke... - [Harmoni by Infotools by Infotools | Harmoni — Greenbook](/content/company/infotools-harmoni/product/harmoni-by-infotools/index.html): Discover Harmoni by Infotools by Infotools | Harmoni - a Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to thi... - [Personal Protection Equipment (PPE) and wiper manufacturer needs to find a common ground go-to-market strategy | Geo Strategy Partners — Greenbook](/content/case-study/personal-protection-equipment-ppe-and-wiper-manufacturer-needs-to-find-a-common-ground-go-to-market-strategy.html): A clear understanding of individual sub-region industry challenges, decision maker and influencer profiles, decision drivers, new vendor triggers and un... - [What Makes a Fashion Trend? Music, Social Media, and LATAM — Greenbook](/content/insights/focus-on-latam/what-makes-a-fashion-trend-music-social-media-and-latam.html): Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend analysis. Published on January 17, 2024 - [The Dieringer Research Group (The DRG) | Greenbook](/content/null): The Dieringer Research Group (The DRG) - The DRG is a marketing research consulting firm driven to find what’s meaningful when it comes to a client's br... - [CIVISELECT™ RECRUITING by Civicom Marketing Research Services — Greenbook](/content/company/civicom-marketing-research-services/product/civiselect-respondent-recruiting/index.html): Discover CIVISELECT™ RECRUITING by Civicom Marketing Research Services - a CiviSelect is the recruiting arm of Civicom Marketing Research Services. Our ... - [Independent marketing agency wanted to reassess its strategic positioning in the integrated B2B marketing and communications | Geo Strategy Partners — Greenbook](/content/case-study/independent-marketing-agency-wanted-to-reassess-its-strategic-positioning-in-the-integrated-b2b-marketing-and-communications.html): A systematic in depth analysis of the B2B marketing landscape; main services in demand; marketer challenges and unmet needs; marketing technologies; com... - [Apparel, footwear and accessories company is gaining traction in the auto repair & maintenance space | Geo Strategy Partners — Greenbook](/content/case-study/apparel-footwear-and-accessories-company-is-gaining-traction-in-the-auto-repair-maintenance-space.html): A complete report of the market opportunity that contained understanding of market segments, size, health, channels, leaders by segments, trends and unm... - [Market Alert Ltd. | International from Canada | Greenbook](/content/null): Market Alert Ltd. - Meticulous planned Competitive Intelligence, Customer Journey Mapping, Mystery Shopping, New Market Assessments, New Product Researc... - [Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights — Greenbook](/content/insights/behavioral-insights-academy/anchors-away-5-ways-to-use-anchoring-in-market-research-and-consumer-insights.html): Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings. Published on January 30, 2024 - [A foreign BPO and debt collection company was interested in understanding the U.S. market | Geo Strategy Partners — Greenbook](/content/case-study/a-foreign-bpo-and-debt-collection-company-was-interested-in-understanding-the-u-s-market.html): Client was provided a descriptive report with graphs and analytic.  Enclosed in the report was an overview of the US debt collection market, identifying... - [Turn Disruption into Dynamism with Kantar’s Walker Smith — Greenbook](/content/podcast-network/the-greenbook-podcast/turn-disruption-into-dynamism-with-kantars-walker-smith.html): The pandemic revolutionized life online – how should brands respond? Published on September 1, 2022 (219 words) - [What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding — Greenbook](/content/null): Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference. Published on December 27, 2023 - [Illuminas | Full Service from United States | Greenbook](/content/null): Illuminas - Illuminas is a leading global insights consultancy specializing in B2B and B2C technology-driven industries. - [A Letter to My Young Self — Greenbook](/content/insights/focus-on-apac/a-letter-to-my-young-self/index.html): Explore the pivotal role of real-world experiences in shaping successful careers for researchers from the perspective of a client-side researcher. Published on January 10, 2024 (1,152 words) - [MR Expert Key Predictions in 2024 — Greenbook](/content/null): Explore the evolving landscape of the insights industry in 2024 with a focus on the transformative role of AI in qualitative research. Published on January 24, 2024 - [Instrumentation manufacturer wanted to explore setting up a distribution business model | Geo Strategy Partners — Greenbook](/content/case-study/instrumentation-manufacturer-wanted-to-explore-setting-up-a-distribution-business-model.html): Exhaustive research unveiled that buyers do not have an issue with a manufacturer becoming a distributor, there are no actual barriers to penetration, a... (259 words) - [PPE manufacturer was interested in testing a new glove concept with buyers and plant users in Germany | Geo Strategy Partners — Greenbook](/content/case-study/ppe-manufacturer-was-interested-in-testing-a-new-glove-concept-with-buyers-and-plant-users-in-germany.html): Client was delivered a complete report with insights on current PPE needs per work hazard & task, types of PPE used, trends in PPE usage by industry, pe... - [Global provider of risk management solutions needed competitive intelligence in order to develop a value positioning | Geo Strategy Partners — Greenbook](/content/case-study/global-provider-of-risk-management-solutions-needed-competitive-intelligence-in-order-to-develop-a-value-positioning.html): Client received a meticulous report of the vehicle service contract market and the current trends.  Included was an evaluation of how customers view com... - [Asahi International leads retailers to remerchandise beer in French supermarkets | MetrixLab — Greenbook](/content/case-study/asahi-international-leads-retailers-to-remerchandise-beer-in-french-supermarkets.html): Study results showed significant uplifts in consumer behavior and attitudes resulting from the planogram changes. These improvements demonstrated a 9% s... - [Conversational Design in E-commerce: Optimizing User Experiences for Sales and Support — Greenbook](/content/insights/user-experience-ux-research/conversational-design-in-e-commerce-optimizing-user-experiences-for-sales-and-support.html): Enhance user experiences and drive sales with the strategic implementation of conversational design in e-commerce. Published on January 5, 2024 - [Marketing Applied Part One: Why We’re Obsessed with Brand Awareness — Greenbook](/content/insights/grow-your-insights-business/marketing-applied-part-one-why-were-obsessed-with-brand-awareness.html): Discover why brand awareness is crucial in marketing with 'Marketing Applied Part One.' Learn strategies to master insights communication and build a strong brand presence. Published on December 20, 2023 - [Online learning company needed a market opportunity study to test the feasibility of introducing a new B2B business model | Geo Strategy Partners — Greenbook](/content/case-study/online-learning-company-needed-a-market-opportunity-study-to-test-the-feasibility-of-introducing-a-new-b2b-business-model.html): The research revealed that the hypothetical market was not as attractive as originally believed. As a result of our research and analysis, the client ch... - [The Femtech Frontier: Embracing AI for Women's Health in 2024 — Greenbook](/content/insights/healthcare-market-research-experts/the-femtech-frontier-embracing-ai-for-womens-health-in-2024.html): Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations. Published on January 26, 2024 - [Capitalize on Market Research's Tech-Forward Future — Greenbook](/content/insights/researc-technology-restech/capitalize-on-market-researchs-tech-forward-future/index.html): Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website. Published on November 28, 2023 - [Large energy provider was interested in selling more to select large industrial buyer accounts | Geo Strategy Partners — Greenbook](/content/case-study/large-energy-provider-was-interested-in-selling-more-to-select-large-industrial-buyer-accounts.html): Delivery of a detailed report with a break down of major barriers.  The data collected revealed that decision makers were difficult to identify, engage ... (370 words) - [Furniture manufacturer needed a detailed intelligence of main competitor to redefine elements in its strategic business plan | Geo Strategy Partners — Greenbook](/content/case-study/furniture-manufacturer-needed-a-detailed-intelligence-of-main-competitor-to-redefine-elements-in-its-strategic-business-plan.html): Delivery of a detailed report validating competitor’s growth in terms of employees, revenue and manufacturing facilities. Research unveiled financing st... - [El Salvador's Bitcoin Journey: Tracing the Impact of Cryptocurrency as Legal Tender — Greenbook](/content/insights/focus-on-latam/el-salvadors-bitcoin-journey-tracing-the-impact-of-cryptocurrency-as-legal-tender.html): Stay ahead in El Salvador's evolving political landscape and discover innovative solutions for economic challenges on our website. Published on February 8, 2024 (1,171 words) - [IIEX APAC 2023 Speaker Interview with Val Pastrana of Mondelēz International — Greenbook](/content/insights/focus-on-apac/iiex-apac-2024-speaker-interview-with-val-pastrana-of-mondelz-international.html): Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2023 Speaker Interview, brought to you by Mondelēz International. Published on February 8, 2024 - [The Business Case for Sustainability: Attracting Customers and Engaging Employees — Greenbook](/content/insights/research-methodologies/the-business-case-for-sustainability-attracting-customers-and-engaging-employees.html): Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate. Published on November 16, 2023 (1,113 words) - [The Ties Between Countries In Latin America — Greenbook](/content/insights/focus-on-latam/the-ties-between-countries-in-latin-america/index.html): Explore LATAM's intricate history and diverse social ties. Discover how modern collaborations and political alliances address economic and social objectives. Published on December 20, 2023 - [AI is Transforming Qualitative Research Coding — Greenbook](/content/null): Discover the significance of coding in qualitative research, explore traditional methods, and witness the transformative impact of AI. Published on January 8, 2024 - [Greenbook Future List Spotlight: Erik Fraser — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-erik-fraser/index.html): Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative research. Published on February 1, 2024 - [Insurance company desired competitive intelligence on their accounts to better understand their strengths and weaknesses | Geo Strategy Partners — Greenbook](/content/case-study/insurance-company-desired-competitive-intelligence-on-their-accounts-to-better-understand-their-strengths-and-weaknesses.html): We uncovered not only insights but true revelations about blinds spots in the clients’ sales and marketing approach. The client was able to revitalize t... - [Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say" — Greenbook](/content/null): Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious. Published on February 14, 2024 - [Pink Money: Why You Should Advertise to LGBTQ+ People in LATAM — Greenbook](/content/insights/focus-on-latam/pink-money-why-you-should-advertise-to-lgbtq-people-in-latam.html): Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy. Published on December 6, 2023 - [Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI — Greenbook](/content/insights/research-methodologies/reimagining-insight-communities-3-strategies-to-maximize-engagement-and-research-roi.html): Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies. Published on January 15, 2024 - [Top 40 Predictions about Insights & Analytics for 2017 — Greenbook](/content/insights/market-research-trends/top-40-predictions-about-insights-amp-analytics-for-2017.html): GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017. Published on December 27, 2016 - [Global premium work wear brand wants to expand clothing and accessory lines | Geo Strategy Partners — Greenbook](/content/case-study/global-premium-work-wear-brand-wants-to-expand-clothing-and-accessory-lines.html): Client received a comprehensive report with full market opportunity study with a breakdown of industries, company types and an assessment of market size... (242 words) - [The Changing Landscape of Digital Payments in LATAM — Greenbook](/content/insights/focus-on-latam/the-changing-landscape-of-digital-payments-in-latam.html): Explore the game-changing e-payment solutions revolutionizing LATAM's financial landscape with their efficient and innovative features. Published on November 1, 2023 (1,187 words) - [3 Ways To Implement AI Into Your Market Research Today AI — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/3-ways-to-implement-ai-into-your-market-research-today-ai.html): Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strategic work. Published on December 11, 2023 - [Nonprofit international healthcare professional society wanted a better understanding of the organization’s true market share | Geo Strategy Partners — Greenbook](/content/case-study/nonprofit-international-healthcare-professional-society-wanted-a-better-understanding-of-the-organization-s-true-market-share.html): A meticulous report on the healthcare industry trends, healthcare leadership trends and member analysis.  Report described industry size, market forces ... - [Architectural design firm wants to grow in the construction of special-purpose nanotechnology in the private sector | Geo Strategy Partners — Greenbook](/content/case-study/architectural-design-firm-wants-to-grow-in-the-construction-of-special-purpose-nanotechnology-in-the-private-sector.html): A comprehensive report and analysis determined that the drivers for new lab facility construction in the private sector were very different from the pub... (214 words) - [Branded direct response catalogue company had just purchased another company and needed to assess brand equity | Geo Strategy Partners — Greenbook](/content/case-study/branded-direct-response-catalogue-company-had-just-purchased-another-company-and-needed-to-assess-brand-equity.html): A comprehensive report of findings including banners, cross-tabs, and charts and graphs, sophisticated analytics depicted in diagrams and tables, a bran... (207 words) - [Virtual Reality: An Innovation Yet to Deliver Its Promise — Greenbook](/content/insights/executive-insights/virtual-reality-an-innovation-yet-to-deliver-its-promise.html): Explore why Virtual Reality is seen as a failure by the general public and the potential it could hold as a tool for market research analysis. Published on November 3, 2023 - [Medical device manufacturer evaluates potential concepts | Applied Marketing Science — Greenbook](/content/case-study/medical-device-manufacturer-evaluates-potential-concepts.html): The research led to some interesting and unexpected results. While the client had wanted to choose one concept to move forward with, data indicated that... (441 words) - [Multi-discipline engineering firm had reached a plateau of growth and profitability | Geo Strategy Partners — Greenbook](/content/case-study/multi-discipline-engineering-firm-had-reached-a-plateau-of-growth-and-profitability.html): Sale to a UK construction firm with a strategy to enter the US market. They were willing to pay a significant premium as a result of our proprietary pro... - [How Leger Helped Make Focus Groups Efficient & Affordable for Their Clients | CMNTY — Greenbook](/content/case-study/how-leger-helped-make-focus-groups-efficient-affordable-for-their-clients.html): In the end, Leger found the technology easy to learn and it helped them analyze their qualitative research findings. In summary they saw: * Shorter s... - [Land O'Frost Premium Lunch Meat | Leveraging Brand Equity to Convey Product Experience | Behaviorally — Greenbook](/content/case-study/land-o-frost-premium-lunch-meat-leveraging-brand-equity-to-convey-product-experience.html): * The new pack launched in August 2020. * Two national grocers were so pleased that they requested to be the first to debut it in-stores. - [This magnesium sand casting company needed a joint venture with a new aerospace client to penetrate new international markets | Geo Strategy Partners — Greenbook](/content/case-study/this-magnesium-sand-casting-company-needed-a-joint-venture-with-a-new-aerospace-client-to-penetrate-new-international-markets.html): A successful joint-venture was consummated between the client and a Korean casting company that was a tier one supplier to the local aerospace industry.... - [Ferrara | Understanding Shopper Priorities Leads to Category Growth | Behaviorally — Greenbook](/content/case-study/ferrara-understanding-shopper-priorities-leads-to-category-growth.html): * Ferrara presented the new potential shelving principles to drive category growth to their retailers.  * From these recommendations, Ferrara convi... - [Spherical roller bearing manufacturer needed help identifying and sizing the market opportunity in the pulp & paper Industry | Geo Strategy Partners — Greenbook](/content/case-study/spherical-roller-bearing-manufacturer-needed-help-identifying-and-sizing-the-market-opportunity-in-the-pulp-paper-industry.html): Our comprehensive market report included recommendations for a go-to-market strategy; a profile of ancillary businesses that could be acquired, a propri... (246 words) - [Getting Digital Transformation Right: New Opportunities for Market Researchers? — Greenbook](/content/insights/research-methodologies/getting-digital-transformation-right-new-opportunities-for-market-researchers.html): Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation. Published on November 14, 2023 (1,635 words) - [Brand Differentiation: A Reality the Dirichlet Model Can’t Account For — Greenbook](/content/insights/levelup-research-analytics/brand-differentiation-a-reality-the-dirichlet-model-cant-account-for.html): Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation. Published on December 12, 2023 - [Orchestration: Automation & IoT Integration on HealthCare — Greenbook](/content/insights/healthcare-medical-and-pharma-market-research/orchestration-automation-iot-integration-on-healthcare.html): Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making. Published on November 7, 2023 - [It’s More Than a Feeling: the Power of Music in Qual Research. — Greenbook](/content/null): Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion. Published on January 12, 2024 - [Influencing Unplanned Purchases in Omnichannel | Behaviorally — Greenbook](/content/case-study/influencing-unplanned-purchases-in-omnichannel/index.html): * The snacks brand used retailer cart recommendations to drive incremental online purchases. * More viscerally appealing packaging design allowed t... - [Brand Mission & Values Research For Large Independent Retailer | Vision One Research — Greenbook](/content/case-study/brand-mission-values-research-for-large-independent-retailer.html): Our research provided a wealth of key insights, including brand mission and values, along with consumer preference for a new strapline (and the reasons ... - [Kellogg's Cheez-It | Agile Online Validation for Pack Designs within Days | Behaviorally — Greenbook](/content/case-study/kellogg-s-cheez-it-agile-online-validation-for-pack-designs-within-days.html): The new design received positive initial consumer feedback.   - [The Right Stuff: How Stories Turn Data into Action — Greenbook](/content/null): Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights. Published on January 18, 2024 - [Unlocking Consumer Desires: Cutting-Edge Subconscious Research — Greenbook](/content/null): Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the subconscious. Published on January 5, 2024 - [Consumer goods user-centered multi-country and multi-phased new product development | Spiegel Institut — Greenbook](/content/case-study/consumer-goods-user-centered-multi-country-and-multi-phased-new-product-development.html): Our client said: “I just wanted to say that it was such a treat to work with your whole team this past year! It's so nice to build relationship there. ... (306 words) - [International study on segmentation of people with chronic body pain | Spiegel Institut — Greenbook](/content/case-study/international-study-on-segmentation-of-people-with-chronic-body-pain.html): Our client said: „Everything went really smoothly in Germany, and we are very happy! Again, thank you so much! I’m so glad that we were in good hands t... - [Behavioral Science and UX and CX Research — Greenbook](/content/null): Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavior. Published on January 12, 2024 - [Behavioral Science and Concept Testing (Part 3 of 6) — Greenbook](/content/insights/behavioral-science/behavioral-science-and-concept-testing-part-3-of-6/index.html): Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process. Published on November 24, 2023 (1,010 words) - [How neuromarketing research aids understanding of non-conscious choice — Greenbook](/content/insights/research-methodologies/how-neuromarketing-research-aids-understanding-of-non-conscious-choice.html): Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, but at the same time, we contaminate ourselves… Published on September 30, 2022 - [Artemis Strategy Group | United States | Greenbook](/content/null): Artemis Strategy Group - Motivation research and communications strategy experts deliver new thinking on what drives your target audiences’ behaviors an... - [Behavioral Science and Conjoint and Price Testing (Part 5 of 6) — Greenbook](/content/insights/behavioral-science/behavioral-science-and-conjoint-and-price-testing-part-5-of-6.html): Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing choices. Published on December 22, 2023 (741 words) - [2023 in Lists: Highlights and Must-Reads for Every Insights Professional — Greenbook](/content/null): Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emerging trends. Published on December 20, 2023 - [The Art of Nurturing Consultative Talent: from Analyst to Strategic Advisor — Greenbook](/content/insights/research-methodologies/the-art-of-nurturing-consultative-talent-from-analyst-to-strategic-advisor.html): Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences. Published on November 20, 2023 - [A Complete Guide to Significance Testing in Survey Research — Greenbook](/content/insights/focus-on-apac/a-complete-guide-to-significance-testing-in-survey-research.html): Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview. Published on December 13, 2023 - [Show and Tell: Creating Connection with Storytelling — Greenbook](/content/insights/grow-your-insights-business/show-and-tell-creating-connection-with-storytelling.html): Don't let your data go unnoticed - learn how to effectively communicate your insights through storytelling. Published on December 21, 2023 - [Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy — Greenbook](/content/insights/market-research-leaders/interview-with-anne-sophie-damelincourt-of-blue-lemon-insight-038-strategy.html): Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR. Published on March 5, 2021 (3,361 words) - [Julia Görnandt, tells us how academic research of psychology or sociology can help market researchers. — Greenbook](/content/insights/grit-future-list-spotlight-julia-gornandt/index.html): GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting. Published on March 23, 2021 - [Ensuring Data Security in Online Market Research while using AI to Collect Data — Greenbook](/content/insights/the-prompt-ai/ensuring-data-security-in-online-market-research-while-using-ai-to-collect-data.html): Gain knowledge on effectively securing AI-driven online market research data through the implementation of encryption, data minimization, and conducting audits. Published on December 29, 2023 (797 words) - [AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/ai-driven-creativity-revolutionizing-market-research-and-consumer-engagement.html): Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future. Published on December 4, 2023 - [How to Tap Social Media to Find New Insights — Greenbook](/content/insights/advertising-and-marketing-research/how-to-tap-social-media-to-find-new-insights/index.html): Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies. Published on December 5, 2023 - [Our Future With Automation and Robotics — Greenbook](/content/insights/executive-insights/our-future-with-automation-and-robotics/index.html): The automation wave and how it benefits consumers. Published on August 5, 2022 - [Computer Does Qual: Avoiding AI-overclaim & false equivalency — Greenbook](/content/insights/the-prompt-ai/computer-does-qual-avoiding-ai-overclaim-and-false-equivalency.html): Discover the limitations of AI-interviewing and the importance of human interaction in qualitative research with our insightful article. Published on December 13, 2023 - [The Hero’s Journey: Celebrating Friction in Consumer Research — Greenbook](/content/insights/research-methodologies/the-heros-journey-celebrating-friction-in-consumer-research.html): Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative research? Published on November 2, 2023 (923 words) - [How Unprecedented Change is Reshaping the Insights Industry — Greenbook](/content/insights/focus-on-apac/how-unprecedented-change-is-reshaping-the-insights-industry.html): Discover how the evolving role of market research demands openness to new data sources and methodologies, emphasizing adaptability and forward-thinking. Published on October 25, 2023 (1,002 words) - [Advancing Insights with Behavioral Biometrics — Greenbook](/content/podcast-network/the-greenbook-podcast/advancing-insights-with-behavioral-biometrics/index.html): A discussion about the intersection of human and machine in insights. Published on September 8, 2022 (200 words) - [ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress — Greenbook](/content/insights/insights-industry-news/esomar-congress-2022-recap-optimism-offers-a-path-to-progress.html): “Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMAR Congress in downtown Toronto last… Published on September 26, 2022 - [Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption — Greenbook](/content/insights/user-experience-ux-research/driving-digital-health-forward-the-crucial-role-of-market-research-in-ux-and-adoption.html): Discover the significance of user experience (UX) in overcoming these challenges and the crucial role of market research in enhancing the user experience. Published on November 6, 2023 (1,330 words) - [Two Questions Researchers Should Ask of Their AI Vendor — Greenbook](/content/insights/the-prompt-ai/two-questions-researchers-should-ask-of-their-ai-vendor.html): As AI tools grow, it is crucial for researchers to assess data practices of vendors. By gaining insight, researchers can make better choices. Published on October 31, 2023 - [5 Data Integration Mistakes and How to Avoid Them — Greenbook](/content/insights/data-quality-privacy-and-ethics/5-data-integration-mistakes-and-how-to-avoid-them/index.html): Explore data integration challenges and how to overcome them with proactive these strategies. Overcome data integration challenges and provide proactive solutions. Published on November 13, 2023 (1,105 words) - [Who is Kidding Who? Are You Really Customer-Centric? — Greenbook](/content/insights/grow-your-insights-business/who-is-kidding-who-are-you-really-customer-centric/index.html): Discover how to empower agencies and insights clients with effective communication and marketing strategies for market research success. Published on November 15, 2023 (600 words) - [How Happiness Impacts Satisfaction and Recommendation Measures — Greenbook](/content/insights/focus-on-apac/how-happiness-impacts-satisfaction-and-recommendation-measures.html): People’s self-assessed happiness influences their survey responses. Published on July 13, 2022 (770 words) - [Five Ways to Make Your Behavioral Science Marketing Research More Actionable — Greenbook](/content/insights/behavioral-insights-academy/five-ways-to-make-your-behavioral-science-marketing-research-more-actionable.html): Discover the secrets to successful implementation through 25 years of behavioral science research, avoiding common pitfalls and gaining actionable insights. Published on January 19, 2024 - [Stories of Tomorrow: Insights, Innovation, and Impact — Greenbook](/content/insights/consumer-behavior/stories-of-tomorrow-insights-innovation-and-impact/index.html): Discover how the insights industry can thrive by leveraging consumer insights, technology, talent, and storytelling on our website. Published on November 1, 2023 - [Building a Deeper Understanding of the Customer Through a Values-Based Customer Segmentation — Greenbook](/content/insights/focus-on-apac/building-a-deeper-understanding-of-the-customer-through-a-values-based-customer-segmentation.html): As businesses aim to deliver personalized experiences, customer segmentation remains a critical tool. Learn how to enhance customer segmentation strategy. Published on October 31, 2023 (759 words) - [Behavioral Science and Depth Interviews 
 — Greenbook](/content/insights/behavioral-science/behavioral-science-and-depth-interviews/index.html): Explore the true value of behavioral science beyond answering complex questions about defining value and the role of sustainability in purchasing decisions. Published on November 13, 2023 - [Travel In LATAM: A Look at the Current Travel Behaviors of Latin Americans — Greenbook](/content/insights/focus-on-latam/travel-in-latam-a-look-at-the-current-travel-behaviors-of-latin-americans.html): Gain insights into the travel motivations and behaviors of Latin Americans, both within their home countries and abroad. Published on November 15, 2023 - [Behavioral Science and Brand Tracking 
 — Greenbook](/content/insights/behavioral-science/behavioral-science-and-brand-tracking-part-4-of-6/index.html): Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand. Published on December 8, 2023 (724 words) - [How Views on Religion and Spirituality are Changing and Why Brands Should Care — Greenbook](/content/insights/international-market-research/how-views-on-religion-and-spirituality-are-changing-and-why-brands-should-care.html): Exploring how, when, and why we choose our religion. Published on July 28, 2022 - [Optimizing Patient Coverage: The Power of Predictive Analytics in Healthcare Scheduling — Greenbook](/content/insights/healthcare-market-research-experts/optimizing-patient-coverage-the-power-of-predictive-analytics-in-healthcare-scheduling.html): Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Published on November 17, 2023 - [To Understand the Particularities of Youth Now, We Need to Understand What’s Timeless — Greenbook](/content/insights/generational-insights/to-understand-the-particularities-of-youth-now-we-need-to-understand-whats-timeless.html): This article examines the confusion surrounding generational segmentation and clarifies the differences between youth as a life stage and young people today. Published on October 20, 2023 (1,184 words) - [Using Data Science to Trust but Verify — Greenbook](/content/insights/research-methodologies/using-data-science-to-trust-but-verify/index.html): Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or customer experience feedback collected by product managers, marketers, or… Published on September 6, 2022 - [What to do When a “Breach of Trust” Unleashes an Unruly Mob — Greenbook](/content/insights/customer-acquisition-retention/what-to-do-when-a-breach-of-trust-unleashes-an-unruly-mob.html): Amidst media frenzy, uncertainty surrounds the appropriate response, the duration, and the impact on a brand. Should it endure or adopt an assertive approach? Published on October 13, 2023 - [Harnessing AI’s Potential for Market Research — Greenbook](/content/insights/insights-technology/harnessing-ai8217s-potential-for-market-research/index.html): How AI is being used to create new consumer insights. Published on August 22, 2022 (478 words) - [Six Brand Strategies During Economic Uncertainty — Greenbook](/content/insights/market-research-trends/six-brand-strategies-during-economic-uncertainty/index.html): Key learnings from previous uncertain times to help your brand. Published on August 30, 2022 - [Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss — Greenbook](/content/podcast-network/the-greenbook-podcast/versatile-visions-bridging-ads-research-and-academia-with-mark-truss.html): Discover the impact of personalized advertising in the AI era, explore the role of AI and automation in enhancing research efficiency and creativity. Published on February 1, 2024 - [Endurance and Insight: Research Resilience with Ray Poynter — Greenbook](/content/null): Discover the journey of ESOMAR president, Ray Poynter, as he explores the industry's shift towards in-house client research and the power of technology. Published on January 25, 2024 - [The Impact of Asian Media and Entertainment in Latin America — Greenbook](/content/insights/focus-on-latam/the-impact-of-asian-media-and-entertainment-in-latin-america.html): Latin America's diverse influences and media channels shape consumer behaviors, from social media to traditional outlets. Published on October 18, 2023 - [Unlocking Shopper Insights: The Synergy of Qualitative & Quantitative Research in Behavioral Science — Greenbook](/content/insights/behavioral-insights-academy/unlocking-shopper-insights-the-synergy-of-qualitative-quantitative-research-in-behavioral-science.html): Discover the seamless integration of qualitative and quantitative research, unraveling the intricacies and significance behind their harmonious relationship. Published on November 2, 2023 - [Why You Should Attend IIeX Behavior 2023 Conference — Greenbook](/content/insights/behavioral-insights-academy/why-you-should-attend-iiex-behavior-2023-conference.html): Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market research. Published on November 29, 2023 - [How to Navigate the Metaverse — Greenbook](/content/insights/executive-insights/how-to-navigate-the-metaverse/index.html): When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think of it. After all,… Published on September 2, 2022 (1,602 words) - [Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized — Greenbook](/content/insights/research-methodologies/taking-a-risk-why-video-ethnography-is-rewarding-and-yet-underutilized.html): Why in-home video ethnography is not used more in market research. What are the barriers to using it, how can they be mitigated, and if it's worth it. Published on October 16, 2023 (780 words) - [How Hot Are Market Research Careers? — Greenbook](/content/insights/insights-careers/how-hot-are-market-research-careers/index.html): Market researchers are in demand. Here’s how to join the industry. Published on August 26, 2022 (1,192 words) - [Trust: You Can’t Fatten a Pig on Market Day — Greenbook](/content/insights/customer-acquisition-retention/trust-you-cant-fatten-a-pig-on-market-day/index.html): Delve into the significance of trust in branding and distinguish between various states - steady, concerning, and crisis. Gain insights on the application of trust in brand building Published on October 26, 2023 - [Doing the Right Research in a Recession — Greenbook](/content/insights/focus-on-apac/doing-the-right-research-in-a-recession/index.html): Much of the world appears to be moving toward or has already arrived in a period of economic contraction. Price inflation, primarily attributed to energy costs along with supply chain… Published on September 14, 2022 - [Beyond the Surface: Navigating the Depths of User Research with Steve Portigal — Greenbook](/content/podcast-network/the-greenbook-podcast/beyond-the-surface-navigating-the-depths-of-user-research-with-steve-portigal.html): Uncover the key to transforming conversations into compelling user insights with Steve Portigal's book "Interviewing Users: How to Uncover Compelling Insights." Published on January 11, 2024 - [Behavioral Science and…Segmentation 
 — Greenbook](/content/insights/behavioral-science/behavioral-science-andsegmentation/index.html): Discover the full potential and significance of Behavioral Science beyond defining value and sustainability impact on buying choices. Published on October 27, 2023 - [Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton — Greenbook](/content/podcast-network/the-greenbook-podcast/riding-the-waves-of-technological-hype-a-market-research-journey-with-edward-appleton.html): Join Edward Appleton as he sheds light on the true value of human skills in data interpretation and the need for empirical evidence over empty promises. Published on January 18, 2024 - [Deductive Reasoning and Effective Marketing Research — Greenbook](/content/insights/research-methodologies/deductive-reasoning-and-effective-marketing-research.html): Learn about deductive reasoning and how statistics can support this process when data analysis and evidence-based decision-making are required. Published on October 24, 2023 - [Choosing Between AI Insights Platforms — Greenbook](/content/insights/insights/choosing-between-ai-insights-platforms/index.html): Four core questions to consider when choosing an AI insights platform. Published on August 15, 2022 - [(Re) Humanizing Digital Marketing Post-Pandemic — Greenbook](/content/insights/focus-on-apac/re-humanizing-digital-marketing-post-pandemic/index.html): The loss of the “human touch” in digital marketing – and its future. Published on July 27, 2022 (1,170 words) - [Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts — Greenbook](/content/insights/research-methodologies/demand-forecasting-and-machine-learning-4-ways-to-get-more-accurate-sales-forecasts.html): Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reputation. And there’s no better strategy for… Published on October 10, 2022 - [Who is being excluded from DEI? — Greenbook](/content/insights/healthcare-medical-and-pharma-market-research/who-is-being-excluded-from-dei/index.html): Discover the importance of including people with disabilities in research. Gain insights and tips for ensuring inclusivity. Published on October 23, 2023 - [Innovation Management: Team Diversity (Part Six) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-team-diversity-part-six/index.html): The importance of cultivating a diverse team for innovation. Published on July 25, 2022 (1,272 words) - [A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi — Greenbook](/content/podcast-network/the-greenbook-podcast/a-year-in-review-a-recap-of-consumer-insights-in-2023-with-jenn-mancusi.html): Join us as we delve into the challenges of differentiation in a crowded market and uncover the significance of understanding broader customer problems. Published on December 21, 2023 - [The Power of Stories: Why Market Researchers Should Embrace Storytelling — Greenbook](/content/insights/grow-your-insights-business/the-power-of-stories-why-market-researchers-should-embrace-storytelling.html): Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights. Published on November 16, 2023 (913 words) - [Responsible AI — Greenbook](/content/insights/the-prompt-ai/responsible-ai-balancing-innovation-with-ethics/index.html): Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generative AI. Published on October 27, 2023 (1,004 words) - [Innovation Management: Learning by Doing (Part Eight) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-learning-by-doing-part-eight/index.html): Learning by doing for innovation. Published on October 6, 2022 - [The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte — Greenbook](/content/podcast-network/the-greenbook-podcast/the-researchers-new-toolkit-navigating-future-trends-with-cloroxs-anna-conte.html): Uncover advancements in market research with Anna Conte of Clorox Canada. Explore the role of AI in revolutionizing data analysis and strategic planning. Published on December 14, 2023 - [Are the Fraudsters More Sophisticated Than the Researchers? — Greenbook](/content/insights/research-methodologies/are-the-fraudsters-more-sophisticated-than-the-researchers.html): It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become.  There are still the… Published on October 20, 2022 - [The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score? — Greenbook](/content/insights/insights-industry-news/the-best-of-iiex-eu-2022-loyal-to-bacon-pasta-and-the-nps-score.html): Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022. Published on August 8, 2022 - [Unlock Deeper Customer Insights By Adding Behavioral Science to AI — Greenbook](/content/insights/behavioral-insights-academy/unlock-deeper-customer-insights-by-adding-behavioral-science-to-ai.html): Discover how applying the right AI to customer insights maximizes your budget and transforms old data into a gold mine. Published on October 20, 2023 (833 words) - [QRCA's Leap into AI-Driven Research with Lauren Isaacson — Greenbook](/content/podcast-network/the-greenbook-podcast/qrcas-leap-into-ai-driven-research-with-lauren-isaacson.html): Uncover the value of qualitative researchers, the connection with UX, and the influence of AI on industry roles with president of QRCA, Lauren Isaacson. Published on December 7, 2023 - [The Promise And Risk Of Generative AI in Healthcare — Greenbook](/content/insights/the-prompt-ai/the-promise-and-risk-of-generative-ai-in-healthcare.html): Discover how ChatGPT, an AI, successfully diagnosed a rare disease after 17 doctors failed. This article explores the potential and risks of using Generative AI in complex medical diagnoses. Published on October 13, 2023 - [Prescribing Change: Diversity's Impact on Healthcare & Research with Dan Fitzgerald — Greenbook](/content/podcast-network/the-greenbook-podcast/prescribing-change-diversitys-impact-on-healthcare-research-with-dan-fitzgerald.html): Explore the importance of diversity and inclusion in research. Discover methods for engaging diverse audiences and the future of the industry. Published on October 19, 2023 - [Incentives That Work: Behavioral Lessons from Uri Gneezy's 'Mixed Signals' — Greenbook](/content/podcast-network/the-greenbook-podcast/incentives-that-work-behavioral-lessons-from-uri-gneezys-mixed-signals.html): Join us for an insightful discussion with economist and author Uri Gneezy as he explores the powerful role of incentives in shaping consumer behavior. Published on November 16, 2023 - [Interview with Kristin Luck — Greenbook](/content/insights/market-research-leaders/interview-with-kristin-luck/index.html): Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger researchers into the fold. Published on February 26, 2021 - [A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry — Greenbook](/content/insights/grit/a-permanent-pivot-or-temporary-transition-a-post-pandemic-review-of-the-insights-industry.html): The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, and non-traditional data. Published on October 9, 2023 - [Thinking in Paradoxes: Disruptive Insights with Chris Kocek — Greenbook](/content/podcast-network/the-greenbook-podcast/thinking-in-paradoxes-disruptive-insights-with-chris-kocek.html): Discover unconventional methods of insight-building, challenge traditional research approaches, and embrace discomfort with Chris Kocek of Gallant Branding. Published on November 23, 2023 - [GRIT Report in Focus: Forsta's Take on a Tech-Driven Future — Greenbook](/content/podcast-network/the-greenbook-podcast/grit-report-in-focus-forstas-take-on-a-tech-driven-future.html): Discover the future of market research with the GRIT report, learn about the shifts necessary for embracing technologies and staying ahead in the industry. Published on November 30, 2023 - [How to Communicate the Value of Market Research — Greenbook](/content/insights/data-quality-privacy-and-ethics/how-to-communicate-the-value-of-market-research/index.html): Clear communication of the ROI of insights and the benefits it brings. Published on August 23, 2022 - [Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton — Greenbook](/content/podcast-network/the-greenbook-podcast/rapid-response-white-swans-data-driven-mission-for-better-patient-care-with-miranda-mapleton.html): Discover how this charity is revolutionizing healthcare by leveraging data. Hear how their work is speeding up diagnoses and enhancing patient care. Published on November 9, 2023 - [Are NFTs the future of brand marketing? — Greenbook](/content/podcast-network/the-greenbook-podcast/are-nfts-the-future-of-brand-marketing/index.html): Join us while Lenny and Matt discuss what we’re seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love. In this episode, we’ll explore:… Published on September 29, 2022 - [Intergenerational Views on the Job Market (Part One) — Greenbook](/content/insights/generational-insights/intergenerational-views-on-the-job-market-part-one/index.html): How different generations view the changing labor market. Published on August 2, 2022 (795 words) - [The Power of Audio — Greenbook](/content/insights/research-methodologies/the-power-of-audio/index.html): Audio collection & deliverables should in your insights toolbox. Published on September 21, 2022 (836 words) - [3 Emerging Qualitative Research Trends to Watch — Greenbook](/content/insights/market-research-trends/3-emerging-qualitative-research-trends-to-watch/index.html): Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and efficiency of insights and market research.… Published on October 3, 2022 (1,090 words) - [How to Get Customer Feedback from Gens Y & Z — Greenbook](/content/insights/research-methodologies/how-to-get-customer-feedback-from-gens-y-038-z/index.html): Comparing Gens Y & Z to help with your product development. Published on July 5, 2022 - [Intergenerational Views on the Job Market (Part Two) — Greenbook](/content/insights/consumer-behavior/intergenerational-views-on-the-job-market-part-two/index.html): How generations view the job market and their advice for you. Published on August 16, 2022 - [Pioneering Applications for Neuroscience — Greenbook](/content/podcast-network/the-greenbook-podcast/pioneering-applications-for-neuroscience/index.html): How will AI shape the future of insights? Neuroscience is helping us look forward to novel pathways and approaches. In this episode: Dr. Thomas Ramsoy, Founder & CEO of Nuerons,… Published on October 6, 2022 (199 words) - [The Effectiveness of Digital Marketing for Startups — Greenbook](/content/insights/research-methodologies/the-effectiveness-of-digital-marketing-for-startups.html): If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an important step which involves digital marketing… Published on October 7, 2022 - [Human Centricity is Key to Customer Centricity — Greenbook](/content/insights/market-research-trends/human-centricity-is-key-to-customer-centricity/index.html): Tech can help us achieve consumer and customer centricity in insights. Published on August 31, 2022 - [The Future of the Android-iOS Competition — Greenbook](/content/insights/executive-insights/the-future-of-the-android-ios-competition/index.html): Consumer and smartphone operating system trends. Published on July 6, 2022 (679 words) - [Revolutionizing Survey Data Quality in the Age of Artificial Intelligence — Greenbook](/content/insights/grit/revolutionizing-survey-data-quality-in-the-age-of-artificial-intelligence.html): Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives. Published on October 9, 2023 (612 words) - [Crafting Connection in a Quantitative Age: A Dive Into Innovative Qual with Robyn Rouse — Greenbook](/content/podcast-network/the-greenbook-podcast/crafting-connection-in-a-quantitative-age-a-dive-into-innovative-qual-with-robyn-rouse.html): Discover the limitless potential of AI in research and the obstacles it presents. Delve into the industry's emotional demands that require resilience. Published on November 3, 2023 (5,063 words) - [How to Deal with Bots in Market Research — Greenbook](/content/insights/research-methodologies/how-to-deal-with-bots-in-market-research/index.html): Fraud mitigation techniques to reduce bots’ impact on data quality. Published on August 19, 2022 (275 words) - [AI-Assisted Analysis: The Intimacy Problem — Greenbook](/content/insights/the-prompt-ai/ai-assisted-analysis-the-intimacy-problem/index.html): Discover the impacts of dependence on AI-driven data analysis in research. How the close AI-human relationship impacts our reliance on AI-generated summaries. Published on October 17, 2023 (725 words) - [The Research Fraud Squad: On the Trail of Data Quality — Greenbook](/content/podcast-network/the-greenbook-podcast/the-research-fraud-squad-on-the-trail-of-data-quality.html): Discussing the issue of data quality with professionals. Published on July 28, 2022 (289 words) - [Successful Technology Adoption Allows Humans to Thrive — Greenbook](/content/insights/research-methodologies/successful-technology-adoption-allows-humans-to-thrive.html): For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a deft balance to be found. However, I’m… Published on October 21, 2022 (862 words) - [Let’s Get Real: There is No Silver Bullet for Cyberfraud — Greenbook](/content/insights/lets-get-real-there-is-no-silver-bullet-for-cyberfraud.html): Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that your data is reliable?… Published on August 3, 2022 (655 words) - [Feel the Power of Partnership — Greenbook](/content/insights/feel-the-power-of-partnership/index.html): You want to exceed project expectations? Find a partner who can go the extra mile. Sure, building the right partnership with your suppliers is a critical part of meeting and… Published on August 2, 2022 - [Why Diversity Matters in B2B Marketing — Greenbook](/content/insights/insights-industry-news/why-diversity-matters-in-b2b-marketing/index.html): Learn how a diverse marketing strategy can benefit your business. Published on September 16, 2022 (350 words) - [Innovation in the Age of Uncertainty — Greenbook](/content/insights/innovation-in-the-age-of-uncertainty/index.html): We have a simple, but ambitious motto at CivicScience: “Everything affects everything, and everything is constantly changing. So, we study everything constantly.” It’s a core principle in every aspect of… Published on August 16, 2022 - [Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy? — Greenbook](/content/insights/insights-business-growth/fire-aim-ready-are-you-putting-your-marketing-tactics-before-your-strategy.html): Differentiating between strategy and tactics for successful marketing. Published on August 17, 2022 (502 words) - [What are you trying to get out of your segmentation study? — Greenbook](/content/insights/levelup-your-research/what-are-you-trying-to-get-out-of-your-segmentation-study.html): What is Consumer Segmentation? Consumer segmentation is a process of organizing consumers into distinct groups based on needs, personal values, product preferences, financial value, and/or demographics such that those consumers… Published on September 20, 2022 - [Data Degradation Factoring as It Relates to Respondent Engagement — Greenbook](/content/insights/data-degradation-factoring-respondent-engagement/index.html): One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in… Published on August 3, 2022 - [How to Survive—And Even Thrive—During A Recession with Market Research — Greenbook](/content/insights/insights/how-to-surviveand-even-thriveduring-a-recession-with-market-research.html): It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands… Published on September 12, 2022 (792 words) - [Is Research Having Its Own Creativity Crisis? — Greenbook](/content/insights/market-research-trends/is-research-having-its-own-creativity-crisis/index.html): The importance of human creativity in market research and insights. Published on August 29, 2022 - [Why Text Data Is the Future of Business Intelligence — Greenbook](/content/insights/market-research-trends/why-text-data-is-the-future-of-business-intelligence.html): Text data can offer invaluable insight into a company’s performance. Published on July 20, 2022 - [The Agile Researcher: A Survival Guide — Greenbook](/content/insights/focus-on-apac/the-agile-researcher-a-survival-guide/index.html): Four ways to approach agile research and the related implications. Published on August 10, 2022 (1,326 words) - [No One Hates Shrinkflation More than Inflationaires — Greenbook](/content/insights/market-research-trends/no-one-hates-shrinkflation-more-than-inflationaires.html): Why brands should avoid ‘shrinkflation’ in the face of rising costs. Published on July 18, 2022 - [3 Ways to Improve Cross-Functional Knowledge Flow — Greenbook](/content/insights/knowledge-management/3-ways-to-improve-cross-functional-knowledge-flow/index.html): Compared to companies with a lower level of insights maturity, advanced insights-driven businesses are more likely to report enviable revenue growth, improve their ability to innovate, and create market differentiation,… Published on September 27, 2022 (702 words) - [Is Big MR on Its Way to Becoming the Next Blackberry? — Greenbook](/content/insights/is-big-mr-on-its-way-to-become-the-next-blackberry/index.html): What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several transformations in the last… Published on August 3, 2022 - [Innovation Management: Creating a Safe Space for Innovation (Part Seven) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-creating-a-safe-space-for-innovation-part-seven.html): Last month we discussed team diversity and how market researchers can use a diverse team to improve their innovation process. This month we’ll talk about creating a safe space for… Published on September 7, 2022 - [The Platformification of QualiQuant Continues — Greenbook](/content/insights/insights-industry-news/the-platformification-of-qualiquant-continues/index.html): Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant methodologies with the then-nascent opportunities for… Published on August 25, 2022 (836 words) - [The Value of Culturally Competent Market Research — Greenbook](/content/insights/inclusive-insights/the-value-of-culturally-competent-market-research/index.html): Why cultural competence matters and how companies can achieve it. Published on August 24, 2022 (538 words) - [A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions — Greenbook](/content/insights/research-methodologies/a-researcher-who-became-a-respondent-part-3-super-and-super-awful-survey-questions.html): Ten survey questions that can improve survey engagement or spoil it. Published on August 1, 2022 - [Get Ready for the Year of Joy — Greenbook](/content/podcast-network/the-greenbook-podcast/get-ready-for-the-year-of-joy/index.html): After years of studying consumer behavior, two insights industry leaders are on a mission to empower others to lead a more joyful life.   In this episode: Andrew Cannon and… Published on September 22, 2022 (263 words) - [Brand Research 101: Clearly Differentiating Non Users — Greenbook](/content/insights/levelup-your-research/brand-research-101-clearly-differentiating-non-users.html): The value of differentiating between non, never, and lapsed users. Published on August 9, 2022 (383 words) - [How to Build a Better Business Relationship — Greenbook](/content/insights/levelup-your-research/how-to-build-a-better-business-relationship/index.html): Three universal truths for successful client relationships. Published on July 12, 2022 (710 words) - [Rethinking the Aging Population with Dave McCaughan — Greenbook](/content/podcast-network/the-greenbook-podcast/rethinking-the-aging-population-with-dave-mccaughan.html): What does an aging population in today’s society mean for brands? Published on August 11, 2022 (282 words) - [Technology and Insights: A Transformative Year in Review — Greenbook](/content/insights/grit/technology-and-insights-a-transformative-year-in-review.html): In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry into uncharted territory. Published on October 9, 2023 (541 words) - [The GRIT Top 50 List Signals Our Industry’s Direction — Greenbook](/content/insights/grit/the-grit-top-50-list-signals-our-industrys-direction.html): The GRIT 50 list of most innovative suppliers shows the breadth of services that benefit from innovation, as well as the industry's ability to support innovators of all sizes. Published on October 9, 2023 - [Market Leaders Deep Dive: U.S. Top 50 Listing — Greenbook](/content/insights/market-leaders-deep-dive-us-top-50-listing/index.html): A look at the top 50 companies in the GreenBook Market Leaders Report. Published on February 19, 2020 (2,691 words) - [Supply Chain Blues: How Consumer Research Helps Navigate Shortages — Greenbook](/content/insights/insights-industry-news/supply-chain-blues-how-consumer-research-helps-navigate-shortages.html): Consumer research can help brands navigate supply chain shortages. Published on September 5, 2022 (646 words) - [GRIT Sneak Peek: 2022 Business & Innovation Trends — Greenbook](/content/podcast-network/the-greenbook-podcast/grit-sneak-peek-2022-business-innovation-trends/index.html): A discussion about the upcoming Business & Innovation GRIT Report. Published on August 18, 2022 (203 words) - [Artificial Intelligence at Work: Navigating the Revolution — Greenbook](/content/insights/grit/artificial-intelligence-at-work-navigating-the-revolution.html): AI is a daily reality redefining society, and the insights industry is no exception. Most plan to adopt it for work as well as integrate it into their offerings. Published on October 9, 2023 (543 words) - [7 Vital Questions to Include in a User Research Recruitment Screener — Greenbook](/content/insights/research-methodologies/7-vital-questions-to-include-in-a-user-research-recruitment-screener.html): When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants for your user research study. As… Published on October 4, 2022 - [Why Emerging Methods Hold the Keys to Brand Success — Greenbook](/content/insights/why-emerging-methods-hold-the-keys-to-brand-success.html): Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habits around everything from food and entertainment to shopping… Published on August 3, 2022 (418 words) - [Consumers Take the Wheel! Creating Value through Incentives — Greenbook](/content/podcast-network/the-greenbook-podcast/consumers-take-the-wheel-creating-value-through-incentives.html): When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists.   In this episode: Nick Baum, Co-founder & CEO at Tremendous, joins… Published on September 15, 2022 - [Hack Your Brain With Behavioral Science — Greenbook](/content/podcast-network/the-greenbook-podcast/hack-your-brain-with-behavioral-science/index.html): How behavioral research can benefit ourselves and our careers. Published on August 25, 2022 - [Dependable, Transparent, Representative: The “New Normal” for Sample Quality — Greenbook](/content/insights/dependable-transparent-representative-the-new-normal-for-sample-quality.html): Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range… Published on August 3, 2022 (465 words) - [Doing More with Less — Greenbook](/content/insights/doing-more-with-less/index.html): Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching for cheaper alternatives, while brands themselves struggle… Published on August 3, 2022 (414 words) - [What Our Shifting Culture Means for Researchers, with Grant McCracken — Greenbook](/content/podcast-network/the-greenbook-podcast/what-our-shifting-culture-means-for-researchers-with-grant-mccracken.html): Discussing culture & market research through an anthropological lens. Published on August 4, 2022 (450 words) - [The Importance of Automation for Knowledge Management — Greenbook](/content/insights/insights/the-importance-of-automation-for-knowledge-management.html): No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time that’s wasted just looking… Published on October 3, 2022 - [Delivering Insights That Drive Organization-Wide Action — Greenbook](/content/insights/delivering-insights-that-drive-organization-wide-action.html): While the pandemic drove insights professionals to respond to many rapid changes, one thing has remained consistent: the vast, organization-wide audience for insights. According to the GRIT 2022 Business &… Published on August 3, 2022 (386 words) - [GRIT Top 50 Most Innovative Suppliers — Greenbook](/content/insights/stravito-commentary-top-50-most-innovative-suppliers.html): Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, execute, and measure. It was fascinating to read this… Published on August 3, 2022 - [She has led the development of one of the leading innovator companies in the industry, now Carol Fitzgerald, CEO of buzzfeed tells — Greenbook](/content/insights/ceo-series-carol-fitzgerald/index.html): “There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping up on MRX. Published on March 26, 2021 - [Business First, Again. — Greenbook](/content/insights/business-first-again/index.html): This year’s ranking of buyer priorities for research and insights underscores the imperative for any supplier who wants to remain relevant. When looking at their own corporate function, insights and… Published on August 3, 2022 - [Fuelling Company Growth through Process Innovation — Greenbook](/content/insights/fuelling-company-growth-through-process-innovation/index.html): The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the demand, using consumer insights to drive innovation, elevate… Published on August 3, 2022 (395 words) - [Dynata’s plan to address challenges that exist in online sample them using assets that only an industry leader can bring to bear on the market. — Greenbook](/content/insights/the-new-dynamics-of-online-sample-quality/index.html): The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud. Published on March 29, 2021 - [Lynzie Riebling, VP, Insights & Strategy at REVOLT MEDIA & TV, shares her inspiration, the importance of knowing the value of your voice, and how she advocates for her team. — Greenbook](/content/insights/grit-future-list-spotlight-lynzie-riebling/index.html): “You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals. Published on April 6, 2021 (676 words) - [Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake — Greenbook](/content/podcast-network/the-greenbook-podcast/navigating-the-new-world-of-research-a-conversation-with-publix-super-markets-lorin-drake.html): Gain insights and drive change with AI, all while navigating ethical data collection and AI selection. Tune in for a journey into the future of CX. Published on October 12, 2023 - [Telling Better Stories with Data — Greenbook](/content/podcast-network/the-greenbook-podcast/telling-better-stories-with-data/index.html): Sitting down with Jason Alleger to discuss disruption & storytelling. Published on July 14, 2022 (229 words) - [Approaches and recommendations for brands to provide intelligence on the influence or impact of effort on customers’ overall perceptions. — Greenbook](/content/insights/when-effort-is-meaningful/index.html): Customer effort is an important indicator of CX but emotion is often left out. Published on April 5, 2021 (1,733 words) - [GRIT Future List honoree, Katrin Krüger, tells us why online qualitative options inspire enthusiasm from participants and clients, without losing any of the human aspects. — Greenbook](/content/insights/grit-future-list-spotlight-katrin-kruger/index.html): GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients. Published on May 4, 2021 - [Is Gender-Based Marketing Obsolete? — Greenbook](/content/insights/market-research-trends/is-gender-based-marketing-obsolete/index.html): Why gender-based marketing is fast becoming obsolete. Published on August 12, 2022 - [Reducing Friction to Drive Product Development — Greenbook](/content/podcast-network/the-greenbook-podcast/reducing-friction-to-drive-product-development/index.html): Sitting down with Nis Frome, COO of Joon, to discuss product dev. Published on July 7, 2022 (202 words) - [Top 8 Skills for Highly Effective In-House Research Teams — Greenbook](/content/insights/insights/top-8-skills-for-highly-effective-in-house-research-teams.html): The top 8 skills your market research team needs to succeed, with recommended learning resources. Published on March 8, 2021 - [Your Online Research Methodologies Are Disqualifying — Greenbook](/content/insights/research-methodologies/your-online-research-methodologies-are-disqualifying.html): Addressing research that is inaccessible to people with disabilities. Published on July 11, 2022 - [Is Your Sample Representative? Exploring Inclusivity — Greenbook](/content/podcast-network/the-greenbook-podcast/is-your-sample-representative-exploring-inclusivity.html): Discussing inclusivity in MR with three thought-leaders. Published on July 21, 2022 (9,259 words) - [Why ‘No Question Research’ Will Be the Next Big Thing — Greenbook](/content/insights/insights-technology/why-8216no-question-research8217-will-be-the-next-big-thing.html): How ‘No Question Research’ will eliminate research waste. Published on December 30, 2019 - [Gaining new skills, re-imagined interactions, self-care, and finding silliness in a world of relentless negativity and stress is what's making Gen Z happy. — Greenbook](/content/insights/defining-the-post-2020-nextgen-consumer/index.html): The 4 trends driving happiness in Gen Z and Millennial consumers. Published on March 16, 2021 - [GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods — Greenbook](/content/insights/mobile-market-research/grit-insights-practice-sneak-peek-adoption-of-emerging-methods.html): An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report. Published on February 5, 2020 - [How to Define Deliverables — Greenbook](/content/insights/insights-industry-news/how-to-define-deliverables/index.html): What you should consider in order to create and deliver work that has an immediate and lasting impact on your business. Published on March 2, 2021 - [Tech Companies Are Redefining Mixed Methods Research — Greenbook](/content/insights/market-research-trends/tech-companies-are-redefining-mixed-methods-research.html): As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we know it. Published on March 1, 2021 (1,189 words) - [Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More — Greenbook](/content/insights/insights-technology/online-survey-platforms-improve-insights-when-they-talk-less-and-listen-more.html): Incorporating AI and ML technology can create a more conversational, less transactional online survey experience. Published on March 8, 2021 - [Influencing the Elusive Green Consumer — Greenbook](/content/insights/insights/influencing-the-elusive-green-consumer/index.html): Five areas sustainability will keep you competitive. Published on January 20, 2020 - [Stop Ignoring Your Price Brand! — Greenbook](/content/insights/gain-retain/stop-ignoring-your-price-brand/index.html): Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand? Published on February 23, 2021 - [GreenBook Future List Spotlight: Lauren Murphy — Greenbook](/content/insights/consumer-behavior/greenbook-future-list-spotlight-lauren-murphy/index.html): We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership goes a little further than that. Published on March 9, 2021 - [Why Are We Talking About New Paradigms in Market Research? — Greenbook](/content/insights/data-quality-privacy-and-ethics/why-are-we-talking-about-new-paradigms-in-market-research.html): The crucial balance between man and machine in analyzing insights. Published on February 24, 2020 - [Researchers Should Do More Market Research — Greenbook](/content/insights/market-research-industry/researchers-should-do-more-market-research/index.html): Join us in going back to the basics of market research. Published on December 2, 2019 - [How to Think About ‘Insight’ for Real Business Impact — Greenbook](/content/insights/insights-industry-news/how-to-think-about-insight-for-real-business-impact.html): Are traditional views of insights outdated in today’s fast-paced business environment? Published on February 22, 2021 (819 words) - [Laarni Paras shares her passion for advocacy work, how she pays it forward, and how the insights and research industry needs to do better. — Greenbook](/content/insights/grit-future-list-spotlight-laarni-paras/index.html): GRIT Future List honoree, Laarni Paras shares how she pays it forward. Published on April 20, 2021 (369 words) - [Why Intelligent Machines will be the Key to Human-Centered Innovation — Greenbook](/content/insights/research-methodologies/why-intelligent-machines-will-be-the-key-to-human-centered-innovation.html): How to power innovation from the ground up. Published on January 23, 2020 (842 words) - [Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste — Greenbook](/content/insights/consumer-behavior/eat-your-words-3-research-studies-that-prove-food-names-actually-change-what-we-taste.html): The power of perception on consumers’ food and beverage choices. Published on February 18, 2020 (590 words) - [GreenBook Future List Spotlight: Mark David Alvarez — Greenbook](/content/insights/customer-experience/greenbook-future-list-spotlight-mark-david-alvarez/index.html): GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market. Published on February 23, 2021 (717 words) - [How the NHL’s Vancouver Canucks Creates the Ultimate Fan Experience Using In-the-Moment Insights — Greenbook](/content/insights/brand-strategy/how-the-nhls-vancouver-canucks-creates-the-ultimate-fan-experience-using-in-the-moment-insights.html): How NHL’s Vancouver Canucks improved fan engagement. Published on January 31, 2020 - [Comparing How Meghan Markle is Discussed in the Press vs. Kate Middleton — Greenbook](/content/insights/insights/comparing-how-meghan-markle-is-discussed-in-the-press-vs-kate-middleton.html): An NLP analysis of the treatment of different royal figures. Published on February 2, 2020 - [The Insights & Analytics Ecosystem of the Future — Greenbook](/content/insights/market-research-leaders/the-insights-038-analytics-ecosystem-of-the-future/index.html): Keynote speech by Kirti Singh of Procter and Gamble. Published on November 11, 2019 - [With claims of racism and mistreatment, it’s no surprise Prince Harry and Meghan Markle’s Oprah interview has dominated the news cycle. But is the public response the same in the UK and the US? Let’s find out! — Greenbook](/content/insights/comparing-twitter-commentary-from-the-uk-and-us-on-harry-and-meghans-interview.html): US and UK viewers had very different opinions on the Oprah interview. Published on March 15, 2021 - [Stephen Griffiths, Director of Consumer Insights for Level2 tells the four areas that will be evolving with the future of insights. — Greenbook](/content/insights/grit-future-list-spotlight-stephen-griffiths/index.html): “Good insights professionals know the business so well that they can translate research findings to company growth.” Published on March 16, 2021 - [Drive Perceptions of Value Through In-Store Pricing Signage — Greenbook](/content/insights/insights-that-work/drive-perceptions-of-value-through-in-store-pricing-signage.html): Reengaging consumers through ethnographic studies. Published on January 10, 2020 (1,351 words) - [Skin in the Name — Greenbook](/content/insights/brand-strategy/skin-in-the-name/index.html): An analysis of an NFL team’s name, and its importance to the public. Published on February 6, 2020 (935 words) - [Qual Research: On Its Best Behavior — Greenbook](/content/insights/insights/qual-research-on-its-best-behavior/index.html): Skills to keep up with changes occurring in qualitative research. Published on February 10, 2020 - [The Case of Identifying a Growth-Busting New Value Proposition — Greenbook](/content/insights/insights-industry-news/the-case-of-identifying-a-growth-busting-new-value-proposition.html): How machine learning can help to build brand awareness. Published on January 24, 2020 (600 words) - [How Better Research Methods Can Improve The Accuracy Of Political Polls — Greenbook](/content/insights/insights-technology/how-better-research-methods-can-improve-the-accuracy-of-political-polls.html): It’s time to ditch the phone survey. Published on February 27, 2020 - [Finding ways to digitise and automate workflows and processes helps teams and companies be more efficient, more productive, and more profitable. — Greenbook](/content/insights/doing-more-with-less-identifying-opportunities-for-operational-innovation.html): Operational innovation frees up researchers and resources to spend time on the things that matter most. Published on March 25, 2021 - [Technology adoption is a journey and the vendor selection is simply the prologue. How to make sure your organization's adoption of new technology is a success. — Greenbook](/content/insights/one-journey-three-paths-a-tale-of-technology-adoption.html): Technology adoption is a journey and the vendor selection is simply the prologue. Published on March 15, 2021 (786 words) - [Simulating Reality for Better Experiences — Greenbook](/content/insights/market-research-trends/simulating-reality-for-better-experiences/index.html): Learn how consumers are engaging with products through AR and VR. Published on January 20, 2020 (968 words) - [5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019 — Greenbook](/content/insights/diversity-and-cultural-insights/5-resolutions-youll-probably-ignore-in-2020-just-like-you-did-in-2019.html): Resolutions to get and keep you motivated for insights progress. Published on January 21, 2020 - [Being Digital, Being Human — Greenbook](/content/insights/market-research-leaders/being-digital-being-human/index.html): Technologies enable us to turn our focus to being more human. Published on May 10, 2018 - [Today, we sit down with Lance Worley whose life's work is customer advocacy as he explains why "we 'should' know everything our company knows." — Greenbook](/content/insights/grit-future-list-spotlight-lance-worley/index.html): GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.” Published on April 13, 2021 (1,243 words) - [Secondary Should Always Come Before Primary — Greenbook](/content/insights/research-methodologies/secondary-should-always-come-before-primary/index.html): The 3 key types of secondary research you need to know. Published on January 30, 2020 - [GreenBook Future List Spotlight: Mary Eapen — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-mary-eapen/index.html): GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for any leader. Published on March 2, 2021 - [New GRIT Future List Announced in Insights Practice Report! — Greenbook](/content/insights/new-grit-future-list-announced-in-insights-practice-report.html): The latest edition of the GRIT Report is here! Published on February 13, 2020 - [Eco-Consciousness vs. Consumerism: Understanding Today’s Green Shopper Dilemma — Greenbook](/content/insights/insights/eco-consciousness-vs-consumerism-understanding-todays-green-shopper-dilemma.html): A look into the evolving perspectives of eco-conscious consumers. Published on February 3, 2020 - [Codifying Political Speech: Using Biometric Data to Identify Demographics — Greenbook](/content/insights/market-research-trends/codifying-political-speech-using-biometric-data-to-identify-demographics.html): Decoding the appeal of different politicians to the masses. Published on January 21, 2020 - [How Human-Centered AI Will Transform Your Customer’s Experience — Greenbook](/content/insights/research-methodologies/how-human-centered-ai-will-transform-your-customers-experience.html): 3 ways AI will make insights more human, not less. Published on January 27, 2020 - [Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies. Understand how survey fraud is evolving, how to deter mrx fraud, and how to fight fraud. — Greenbook](/content/insights/market-research-fraud-is-on-the-rise-lets-conquer-it-together.html): Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies. Published on March 22, 2021 (1,004 words) - [The GRIT Future List Spotlight focuses on one honoree each interview. Today, Andrés Carriles tells us the key characteristics and qualities of an MRX leader. — Greenbook](/content/insights/grit-future-list-spotlight-andres-carriles-tellez/index.html): GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones. Published on March 29, 2021 (542 words) - [Design as an Aesthetic (Part 1) — Greenbook](/content/insights/research-methodologies/design-as-an-aesthetic-part-1/index.html): Companies that use design higher on the ladder tend to use design to support their overall business strategy. Published on March 9, 2021 - [What is a Two-Speed Market Research Strategy? — Greenbook](/content/insights/research-methodologies/what-is-a-two-speed-market-research-strategy/index.html): Is a two-speed market research strategy the key to unleashing our potential? Published on March 4, 2021 - [What's Next in the Insights Industry with Alex Hunt, CEO of PRS IN VIVO — Greenbook](/content/insights/market-research-leaders/whats-next-in-the-insights-industry-with-alex-hunt-ceo-of-prs-in-vivo.html): A look into what the insights industry can expect in 2020. Published on February 4, 2020 - [5 Things You Need to Know from IIeX Behaviour UK 2019 — Greenbook](/content/insights/behavioral-science/5-things-you-need-to-know-from-iiex-behaviour-uk-2019.html): A wrap-up of the 2019 IIeX Behaviour UK event. Published on December 3, 2019 - [Online samples quickly became necessary in the absence of in-person events as market researchers turned to digital instruments for qualitative data. — Greenbook](/content/insights/state-of-the-union-online-sample-edition-2021/index.html): How the online sample industry can collectively move forward in the wake of drastic change. Published on March 18, 2021 - [Big Data, Small Data, or Both? — Greenbook](/content/insights/research-methodologies/big-data-small-data-or-both/index.html): Learn how to best utilize which data sources, and when. Published on October 29, 2019 - [Online survey fraud is one of the most challenging parts of Community Panel. We now have an online survey fraud solution using panel management software. — Greenbook](/content/insights/5-steps-to-prevent-online-survey-fraud/index.html): Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud. Published on April 8, 2021 - [5 Tricks to Secure Insight Engagement and Memorability — Greenbook](/content/insights/research-methodologies/5-tricks-to-secure-insight-engagement-and-memorability.html): Tips from choosing the right visual stimuli to the right presentation. Published on December 5, 2019 - [Interview with David Roberts, CEO of SurveyGizmo — Greenbook](/content/insights/market-research-leaders/interview-with-david-roberts-ceo-of-surveygizmo/index.html): An insider look into the C-Suite of SurveyGizmo. Published on January 28, 2020 - [CEO Series: Interview with Frederic-Charles Petit, CEO of Toluna — Greenbook](/content/insights/insights/ceo-series-interview-with-frederic-charles-petit-ceo-of-toluna.html): Expert advice and insight into the future of mrx. Published on January 27, 2020 - [Data Scandals in the Age of GDPR: Changing our Perceptions of Data — Greenbook](/content/insights/data-quality-privacy-and-ethics/data-scandals-in-the-age-of-gdpr-changing-our-perceptions-of-data.html): A look into the rise of data scandals. Published on January 9, 2020 (1,211 words) - [The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business — Greenbook](/content/insights/research-methodologies/the-digital-crystal-ball-3-ways-to-use-predictive-analytics-to-grow-business.html): Unlock the power of predictive analytics for your business. Published on February 11, 2020 (877 words) - [The Skills Modern Researchers Need — Greenbook](/content/insights/insights-careers/the-skills-modern-researchers-need/index.html): The four skills every market researcher needs. Published on November 18, 2019 - [Getting the Innovation Equation Right — Greenbook](/content/insights/insights-that-work/getting-the-innovation-equation-right/index.html): Using an analytical framework to prepare for a product launch. Published on February 21, 2020 - [Memories of the Future — Greenbook](/content/insights/research-methodologies/memories-of-the-future/index.html): 5 steps to practice emergent thinking. Published on January 16, 2020 (1,081 words) - [Market Leaders Deep Dive: Field Services — Greenbook](/content/insights/market-leaders-deep-dive-field-services/index.html): What drives and cultivates success in Field Services. Published on February 3, 2020 (922 words) - [The Hidden Drivers of Persuasion in Retail Banking — Greenbook](/content/insights/research-methodologies/the-hidden-drivers-of-persuasion-in-retail-banking/index.html): How customer centricity can improve retail banking. Published on October 10, 2019 (1,213 words) - [The Democratization of Research — Greenbook](/content/insights/research-methodologies/the-democratization-of-research/index.html): Learn how to deliver surveys to keep up with high demand. Published on November 21, 2019 (683 words) - [Writing for Digital Platforms (Part 3) — Greenbook](/content/insights/market-research-industry/writing-for-digital-platforms-part-3/index.html): Learn how to craft strong and persuasive copy for digital. Published on January 13, 2020 (801 words) - [Market Leaders Deep Dive: Final Thoughts — Greenbook](/content/insights/market-leaders-deep-dive-final-thoughts/index.html): A note on the importance of data, benchmarking, and more. Published on March 3, 2020 - [Demystifying Machine Learning and AI in Market Insights — Greenbook](/content/insights/research-methodologies/demystifying-machine-learning-and-ai-in-market-insights.html): How to truly utilize AI and machine learning. Published on January 22, 2020 - [The Dangers of Turning Customer Centricity into Obsession — Greenbook](/content/insights/research-methodologies/the-dangers-of-turning-customer-centricity-into-obsession.html): The 3 risks of going from customer-centric, to customer-obsessed. Published on December 16, 2019 - [Traditional Online Panel vs. Programmatic Sample — Greenbook](/content/insights/research-methodologies/traditional-online-panel-vs-programmatic-sample/index.html): Learn how to decide between a programmatic vs an online panel. Published on November 7, 2019 - [GRIT Insights Practice: Satisfaction with Suppliers — Greenbook](/content/insights/grit-insights-practice-satisfaction-with-suppliers/index.html): A look into the relationships between buyers and suppliers. Published on March 11, 2021 - [CEO Series: Market Leaders Deep Dive – Interview with Dynata’s Gary Laben — Greenbook](/content/insights/insights/ceo-series-market-leaders-deep-dive-8211-interview-with-dynata8217s-gary-laben.html): An in-depth interview, covering the future of the insights industry. Published on January 6, 2020 (891 words) - [Market Leaders Deep Dive: Technology Providers — Greenbook](/content/insights/market-leaders-deep-dive-technology-providers/index.html): A look into the cream of the crop for technology providers. Published on January 29, 2020 (775 words) - [Market Leaders Deep Dive: Full-Service Agencies — Greenbook](/content/insights/market-research-industry/market-leaders-deep-dive-full-service-agencies/index.html): An analysis of the top full-service agencies in Insights. Published on January 15, 2020 - [5 Reasons Why it’s Time to Voice-Enable Your Surveys — Greenbook](/content/insights/customer-experience/5-reasons-why-its-time-to-voice-enable-your-surveys.html): How voice technology is rapidly transforming MRX. Published on January 2, 2020 (785 words) - [Yes, Market Research Agencies Produce Poor Quality Reports – But Why? — Greenbook](/content/insights/research-methodologies/yes-market-research-agencies-produce-poor-quality-reports-but-why.html): How to produce quality research reports your client will love. Published on November 18, 2019 - [A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2 — Greenbook](/content/insights/insights-industry-news/a-new-organizational-model-for-highly-effective-insights-organizations-8211-part-1-of-2.html): How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model Published on June 20, 2018 - [Influencing Consumer Choice in a Time of Amazon — Greenbook](/content/insights/insights-technology/influencing-consumer-choice-in-a-time-of-amazon/index.html): Learn how to study consumer choices in the age of the one-click shopper. Published on November 20, 2019 - [‘Neo-Classical’ Modeling to Solve Modern Business Problems — Greenbook](/content/insights/research-methodologies/neo-classical-modeling-to-solve-modern-business-problems.html): 6 advantages of simple linear models over complex models. Published on December 12, 2019 - [The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek) — Greenbook](/content/insights/big-data/the-top-21-emerging-research-methods-of-2016-a-grit-sneak-peek.html): Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report. Published on December 21, 2016 (2,019 words) - [Market Leaders Deep Dive: Strategic Consultancies — Greenbook](/content/insights/market-research-industry/market-leaders-deep-dive-strategic-consultancies/index.html): An analysis of the top strategic consultancies in MR. Published on December 17, 2019 - [Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research — Greenbook](/content/insights/research-methodologies/why-contradicting-behavioral-and-traditional-kpis-can-be-good-for-research.html): Learn the three reasons your KPI’s may not be matching up. Published on November 27, 2019 - [Do Market Research Agencies Produce Poor Quality Reports? — Greenbook](/content/insights/market-research-industry/do-market-research-agencies-produce-poor-quality-reports.html): 5 ways to better deliver research reports. Published on November 5, 2019 (1,183 words) - [Market Leaders Deep Dive: Data & Analytics — Greenbook](/content/insights/market-leaders-deep-dive-data-038-analytics/index.html): An insiders look into the data and analytics market leaders. Published on January 8, 2020 (761 words) - [Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand — Greenbook](/content/insights/insights-that-work/leading-cpg-company-uses-live-mobile-video-to-uncover-value-drivers-038-increase-cross-category-purchasing-for-their-brand.html): Addressing challenges in maintaining brand loyalty. Published on February 14, 2020 - [Improving Flight Safety and Jet Orders with SurveyGizmo — Greenbook](/content/insights/insights-that-work/improving-flight-safety-and-jet-orders-with-surveygizmo.html): How a major jet manufacturer utilized biometrics for safety. Published on February 28, 2020 (447 words) - [How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results — Greenbook](/content/insights/insights-technology/how-frito-lay-north-america-used-1q-to-validate-their-new-campaign-with-real-time-results.html): How to offer truly utilizable DIY tools. Published on January 17, 2020 - [Navigating the Role of MR as Data Privacy Concerns Increase — Greenbook](/content/insights/data-quality-privacy-and-ethics/navigating-the-role-of-mr-as-data-privacy-concerns-increase.html): 7 tip to address increased privacy concerns. Published on January 14, 2020 - [An Anthropological Focus on Housing Issues — Greenbook](/content/insights/research-methodologies/an-anthropological-focus-on-housing-issues/index.html): Using anthropology to understand the ‘why’ behind consumer behaviors. Published on October 22, 2019 (1,049 words) - [Introducing the 2019 GreenBook Market Leaders Report — Greenbook](/content/insights/insights-industry-news/introducing-the-2019-greenbook-market-leaders-report.html): Your #1 guide to brand success in the insights industry is here! Published on December 10, 2019 - [Insights Ethics: Setting Standards That Differentiate Persuasion From Manipulation — Greenbook](/content/insights/brand-strategy/insights-ethics-setting-standards-that-differentiate-persuasion-from-manipulation.html): The ARF’s Town Hall discussion on ethics involving government regulation vs. self-regulation, GDPR & implications for US policy, & more Published on May 4, 2018 (2,145 words) - [Accelerating UX Testing in Financial Services — Greenbook](/content/insights/research-methodologies/accelerating-ux-testing-in-financial-services/index.html): Proof of the growing importance of UX in the age of digitization. Published on January 3, 2020 - [Premiumization: The Key to Brand Growth Part 2 — Greenbook](/content/insights/research-methodologies/premiumization-the-key-to-brand-growth-part-2/index.html): 4 strategies for implementing premiumization. Published on October 8, 2019 - [Influence Mapping — Greenbook](/content/insights/insights-that-work/influence-mapping/index.html): How a national health informatics provider improved engagement. Published on December 20, 2019 - [Connecting with Customers in APAC: How Much is the World Changing? — Greenbook](/content/insights/market-research-leaders/connecting-with-customers-in-apac-how-much-is-the-world-changing.html): Interview with Siddhartha Dutta of Kantar Profiles Division. Published on October 16, 2019 (1,538 words) - [Five Winds of Change, Sweeping Away Traditional Market Research — Greenbook](/content/insights/research-methodologies/five-winds-of-change-sweeping-away-traditional-market-research.html): 5 key takeaways from the latest ESOMAR Congress. Published on September 24, 2019 - [How to Develop a Research Tech-Friendly Company Culture — Greenbook](/content/insights/insights-that-work/how-to-develop-a-research-tech-friendly-company-culture.html): How RBC restructured their marketing campaigns with MRX tech. Published on December 6, 2019 - [Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights — Greenbook](/content/insights/insights-that-work/disrupting-drinks-with-oba-emerging-brands-need-agile-behavioral-insights.html): A look into the drivers of influence for consumer behavior. Published on November 8, 2019 (589 words) - [AI’s Biggest Impact on Market Research Should Terrify Us All — Greenbook](/content/insights/research-methodologies/ais-biggest-impact-on-market-research-should-terrify-us-all.html): The downside of AI in the prevalence of survey bots. Published on December 9, 2019 (640 words) - [Interview with Didier Truchot, CEO of Ipsos — Greenbook](/content/insights/market-research-leaders/interview-with-didier-truchot-ceo-of-ipsos/index.html): Interview with Didier Truchot, CEO of Ipsos. Published on October 30, 2019 (1,163 words) - [Social Data’s Predictive Power Unlocked — Greenbook](/content/insights/market-research-industry/social-data8217s-predictive-power-unlocked/index.html): How to identify trends and utilize the power of social data. Published on November 14, 2019 (840 words) - [Interview with Alex Hunt, CEO of PRS IN VIVO — Greenbook](/content/insights/market-research-leaders/interview-with-alex-hunt-ceo-of-prs-in-vivo/index.html): Predictions of the future for market research. Published on March 29, 2019 (1,706 words) - [Battling Fraud Through Innovation: Your Data Quality Depends on it — Greenbook](/content/insights/insights/battling-fraud-through-innovation-your-data-quality-depends-on-it.html): The challenges facing MRX in combatting fraud. Published on November 25, 2019 - [To Resonate With Gen Z Consumers, Lead With Emotions — Greenbook](/content/insights/market-research-trends/to-resonate-with-gen-z-consumers-lead-with-emotions.html): What does it take to emotionally resonate with Gen Z consumers? Published on November 7, 2018 - [Happy Retirement – An Interview with our Editor, Larry Friedman Ph.D. — Greenbook](/content/insights/market-research-leaders/happy-retirement-8211-an-interview-with-our-editor-larry-friedman-phd.html): See what an industry expert has to say about the future of insights. Published on January 6, 2020 - [The Netflix Effect — Greenbook](/content/insights/market-research-trends/the-netflix-effect/index.html): A look into the average Netflix user. Published on October 15, 2019 - [Why Declared Data is the Future for Marketers and CX Executives — Greenbook](/content/insights/insights/why-declared-data-is-the-future-for-marketers-and-cx-executives.html): Declared data begins to take the spotlight from third-party data. Published on October 14, 2019 - [Predicting the Future is to Create It: Stepping Stones for Change in the Market Research Industry — Greenbook](/content/insights/brand-strategy/predicting-the-future-is-to-create-it-stepping-stones-for-change-in-the-market-research-industry.html): Creating change is difficult, but with the right processes, risks can be minimized and change successfully implemented. Published on June 18, 2018 - [A New Organizational Model for Highly Effective Insights Organizations – Part 2 of 2 — Greenbook](/content/insights/insights-industry-news/a-new-organizational-model-for-highly-effective-insights-organizations-8211-part-2-of-2.html): How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model Published on June 21, 2018 - [10 Ways Sample Companies Should be Using Automation — Greenbook](/content/insights/insights-technology/10-ways-sample-companies-should-be-using-automation.html): Sample automation is a great potential tool for improving survey processes but is underutilized Published on June 14, 2018 - [Top 5 things Learned by Applying Biometrics — Greenbook](/content/insights/research-methodologies/top-5-things-learned-by-applying-biometrics/index.html): 5 benefits of utilizing biometric methods. Published on October 9, 2019 (1,027 words) - [Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US — Greenbook](/content/insights/quantitative-research/confessions-from-a-quant-a-holic-a-reflection-on-iiex-behavior-us.html): 3 takeaways from IIeX Behavior US 2019. Published on November 26, 2019 - [Interview with David Sackman and Jeffrey Reynolds of LRW Group — Greenbook](/content/insights/market-research-leaders/interview-with-david-sackman-and-jeffrey-reynolds-of-lrw-group.html): An insider look into the workings of LRW Group. Published on December 11, 2019 (653 words) - [Enhancing Students’ Higher Education Experience Using Social Listening — Greenbook](/content/insights/research-methodologies/enhancing-students8217-higher-education-experience-using-social-listening.html): How social listening can benefit universities. Published on November 6, 2019 (1,157 words) - [Data, AI & the Population — Greenbook](/content/insights/insights-technology/data-ai-038-the-population/index.html): An AI-enabled world requires transparent data collectors and informed citizens Published on April 30, 2018 (1,078 words) - [Blockchain and Market Research: Hype or Hope? — Greenbook](/content/insights/insights-technology/blockchain-and-market-research-hype-or-hope/index.html): Discussion on the opportunities, hype, and applications of blockchain in MR Published on June 1, 2018 (854 words) - [Is Market Research Ready For GDPR? Nope, And That Is A Big Problem — Greenbook](/content/insights/market-research-industry/is-market-research-ready-for-gdpr-nope-and-that-is-a-big-problem.html): The MRX industry’s readiness for GDPR — or lack thereof Published on May 1, 2018 (929 words) - [Technology: The Driver for a Research Revolution — Greenbook](/content/insights/insights/technology-the-driver-for-a-research-revolution/index.html): 3 ways market research technology is the future of insights. Published on December 16, 2019 - [The Last Frontier for Lean Methodology: Iterative Questions — Greenbook](/content/insights/research-methodologies/the-last-frontier-for-lean-methodology-iterative-questions.html): Learn how to better utilize lean methodologies. Published on November 25, 2019 (558 words) - [How Netflix Will Transform Brand Marketing — Greenbook](/content/insights/market-research-leaders/how-netflix-will-transform-brand-marketing/index.html): How advertising could flip the script for Netflix. Published on September 25, 2019 (606 words) - [7 Speakers, 7 Takeaways: Insights Marketing Day — Greenbook](/content/insights/research-methodologies/7-speakers-7-takeaways-insights-marketing-day/index.html): A recap of 2019 Insights Marketing Day, Denver. Published on October 31, 2019 (1,119 words) - [Real-Time Cross-Media Measurement — Greenbook](/content/insights/brand-strategy/real-time-cross-media-measurement/index.html): How PHD Global Business utilized research for cross-media management. Published on December 13, 2019 (395 words) - [Interview with Kirti Singh, Chief Analytics & Insights Officer of P&G — Greenbook](/content/insights/market-research-leaders/interview-with-kirti-singh-chief-analytics-038-insights-officer-of-p038g.html): An in-depth interview from the perspective of a brand-side client. Published on December 18, 2019 - [The Personalization Paradox: Transforming Consumer Perceptions with Declared Data — Greenbook](/content/insights/insights/the-personalization-paradox-transforming-consumer-perceptions-with-declared-data.html): Learn how to utilize transparency to gain consumer trust and loyalty. Published on October 21, 2019 (604 words) - [Plan B for When Models Fail — Greenbook](/content/insights/research-methodologies/plan-b-for-when-models-fail/index.html): Statistical and conceptual models are inherently limited. MR needs to rely on true experiments to understand causality. Published on January 17, 2019 - [5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters — Greenbook](/content/insights/mobile-market-research/5-key-industry-players-collaborated-on-a-major-study-heres-why-that-matters.html): See how 5 Insights companies combined forces to drive greater insights. Published on November 19, 2019 - [Sentiment Analysis and Its Application in Social Media — Greenbook](/content/insights/market-research-trends/sentiment-analysis-and-its-application-in-social-media.html): Harvesting qualitative feedback from social media sentiment analysis Published on June 11, 2018 - [IntelliBlend(r) Drives Better Tracker Consistency & Stability — Greenbook](/content/insights/insights-that-work/intelliblendr-drives-better-tracker-consistency-038-stability.html): Learn how to utilize the power of tracker studies. Published on November 22, 2019 - [‘Tis the Season — Greenbook](/content/insights/tis-the-season/index.html): Happy holidays, from our team here at GreenBook! Published on December 24, 2019 - [User Interface Design Basics (Part 2) — Greenbook](/content/insights/research-methodologies/user-interface-design-basics-part-2/index.html): Take your platform to the next level with an expert user interface. Published on October 23, 2019 - [AI: Overhyped and Misunderstood: 10 Marketing Predictions on The Future of AI — Greenbook](/content/insights/insights/ai-overhyped-and-misunderstood-10-marketing-predictions-on-the-future-of-ai.html): MR industry leaders discuss emerging trends in AI and offer ideas for taking action Published on May 21, 2018 (772 words) - [Interview with Matt Warta, CEO of GutCheck — Greenbook](/content/insights/market-research-leaders/interview-with-matt-warta-ceo-of-gutcheck/index.html): Insights on the application of agile research, automation, and more. Published on December 4, 2019 (304 words) - [GRIT “Sneak Peek”: Adoption of Emerging Methods — Greenbook](/content/insights/grit-sneak-peek-adoption-of-emerging-methods/index.html): The use of emerging methods seem mostly stable with past years, with buyers using non-survey methods more than providers. Published on January 8, 2019 - [Big Data Complements Qual at Fusion 2019 — Greenbook](/content/insights/insights/big-data-complements-qual-at-fusion-2019/index.html): A look into the upcoming ESOMAR Fusion event. Published on October 24, 2019 - [The Winding Road to GDPR and Black Boxes — Greenbook](/content/insights/market-research-trends/the-winding-road-to-gdpr-and-black-boxes/index.html): GDPR is affecting data-driven marketing in far-reaching ways to promote transparency and integrity, affecting key business models Published on June 25, 2018 (1,018 words) - [The 21st Century CMO – Findings from the Nielsen CMO Report 2018 — Greenbook](/content/insights/market-research-leaders/the-21st-century-cmo-8211-findings-from-the-nielsen-cmo-report-2018.html): How marketers are moving toward digital strategies for increased ROI Published on June 6, 2018 - [A Worthy Son — Greenbook](/content/insights/brand-strategy/a-worthy-son/index.html): Adapting conjoint methods into an educational app for students in less-developed countries to use to learn critical thinking. Published on August 15, 2018 - [Life After Cambridge Analytica: Why a New Data Economy is Emerging — Greenbook](/content/insights/market-research-trends/life-after-cambridge-analytica-why-a-new-data-economy-is-emerging.html): In order to thrive, companies must fight for users’ data rights in this new digital environment Published on May 28, 2018 (672 words) - [Why Privacy and Declared Data are the Perfect Partnership — Greenbook](/content/insights/insights/why-privacy-and-declared-data-are-the-perfect-partnership.html): At a time when consumer trust is at an all-time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming… Published on October 7, 2019 (659 words) - [How Autodesk Drew Up a Better Data Architecture — Greenbook](/content/insights/brand-strategy/how-autodesk-drew-up-a-better-data-architecture/index.html): Autodesk consolidated numerous customer feedback sources onto one platform, yielding stronger customer relations Published on June 29, 2018 (664 words) - [7 Tips to Improve Online Customer Service & Increase Sales — Greenbook](/content/insights/research-methodologies/7-tips-to-improve-online-customer-service-amp-increase-sales.html): Leverage customer support to gain customer loyalty. Published on December 1, 2020 (1,314 words) - [Leading Telecommunications Company Achieves Customer Acquisition ROI — Greenbook](/content/insights/market-research-industry/leading-telecommunications-company-achieves-customer-acquisition-roi.html): How to match your strategy with your ad dollars. Published on November 15, 2019 (423 words) - [What Kind of Research is MR? — Greenbook](/content/insights/market-research-industry/what-kind-of-research-is-mr/index.html): The hidden world of market research accomplishments. Published on October 2, 2019 (712 words) - [How to Center your Business Around Consumer Insights — Greenbook](/content/insights/insights/how-to-center-your-business-around-consumer-insights.html): Learn the skills necessary to become a customer-centric organization. Published on October 28, 2019 - [Is “System 1” & “System 2” Still Relevant for Consumer Insights? — Greenbook](/content/insights/research-methodologies/is-system-1-038-system-2-still-relevant-for-consumer-insights.html): Breakthroughs in cognitive science to transform methods to understanding consumer behavior Published on May 22, 2018 - [Inspiring Action by Engaging Stakeholders Emotions — Greenbook](/content/insights/insights/inspiring-action-by-engaging-stakeholders-emotions/index.html): Earn the support of stakeholders through human connection. Published on September 30, 2019 - [Aliens vs. Dinosaurs — Greenbook](/content/insights/brand-strategy/aliens-vs-dinosaurs/index.html): Given the diverse backgrounds of market researchers, there is a real need to continuously train. Published on March 18, 2019 (614 words) - [How Strategic Businesses use Technology to Leverage Consumer Insights — Greenbook](/content/insights/insights/how-strategic-businesses-use-technology-to-leverage-consumer-insights.html): How 3 businesses utilize consumer insights. Published on November 4, 2019 (529 words) - [Global Market Research Report: A Tale of Two Industries — Greenbook](/content/insights/market-research-leaders/global-market-research-report-a-tale-of-two-industries.html): An analysis of the most recent Global Market Research Report. Published on October 3, 2019 (763 words) - [Identifying & Evaluating Sub-Optimal Responses in Online Surveys — Greenbook](/content/insights/insights/identifying-038-evaluating-sub-optimal-responses-in-online-surveys.html): Holistic approach to survey design and analysis is needed for high-quality data Published on May 7, 2018 - [Elevating CX – Your Dating Experience – With Chatbots — Greenbook](/content/insights/insights-technology/elevating-cx-8211-your-dating-experience-8211-with-chatbots.html): Online customer experience can be improved through the use of AI-powered chatbots, leading to a win-win for all parties Published on June 12, 2018 (1,296 words) - [Asking Questions Goes Mainstream – An Opportunity for Insights! — Greenbook](/content/insights/insights/asking-questions-goes-mainstream-8211-an-opportunity-for-insights.html): Getting ahead by putting customers first, not products through empathy Published on June 11, 2018 (750 words) - [Creative Bravery: A Means to Profitable Growth — Greenbook](/content/insights/market-research-trends/creative-bravery-a-means-to-profitable-growth/index.html): The call for brands to take creative risks in advertising Published on May 30, 2018 - [Top Insights & Analytics Leaders Share Their 2020 Predictions — Greenbook](/content/insights/market-research-trends/top-insights-amp-analytics-leaders-share-their-2020-predictions.html): What the leaders of market research expect in 2020. Published on December 23, 2019 - [Let’s Chat. It’s Time for Organic Conversations. — Greenbook](/content/insights/market-research-trends/lets-chat-its-time-for-organic-conversations/index.html): Limitless online conversations magnify the visibility of insights Published on June 25, 2018 (620 words) - [How, Why & When to Use Your Brains For What: Neuroinsights in Marketing Research — Greenbook](/content/insights/behavioral-science/how-why-038-when-to-use-your-brains-for-what-neuroinsights-in-marketing-research.html): Neuroinsights offer marketers hard data to explain the subconscious’s impact on consumer decision- making Published on May 15, 2018 (1,028 words) - [Anthropological Concepts for Understanding Organizational Culture and Communicating Results — Greenbook](/content/insights/research-methodologies/anthropological-concepts-for-understanding-organizational-culture-and-communicating-results.html): Creating and shaping corporate culture are critical tasks, but are difficult to pull off well. Anthropology provides frameworks we can use. Published on May 11, 2018 (1,353 words) - [6 Reasons Why Market Researchers are Adopting Online Qual — Greenbook](/content/insights/insights/6-reasons-why-market-researchers-are-adopting-online-qual.html): MRX professionals are leveraging online qual for faster, better feedback Published on July 2, 2018 - [Five Thought Provoking Take-Outs from IIeX Behaviour 2018 — Greenbook](/content/insights/behavioral-science/five-thought-provoking-take-outs-from-iiex-behaviour-2018.html): Missed IIeX Behaviour last week? Get caught up with this overview of the event. Published on May 18, 2018 - [The State of Marketing Research Innovation — Greenbook](/content/insights/market-research-leaders/the-state-of-marketing-research-innovation/index.html): Commending the transformation of insights technologies and methods Published on June 22, 2018 - [Building a Culture of Innovation in Market Research: A User’s Guide — Greenbook](/content/insights/market-research-leaders/building-a-culture-of-innovation-in-market-research-a-users-guide.html): Cultivating an innovative culture in MR to drive growth, performance and valuation Published on June 6, 2018 (688 words) - [When Worlds Collide — Greenbook](/content/insights/market-research-leaders/when-worlds-collide/index.html): Breakdown of the Facebook-Cambridge Analytica controversy & why the MR industry needs a new framework for the use of personal data Published on April 5, 2018 (2,506 words) - [Why Is The Insights Startup Community Exploding? — Greenbook](/content/insights/market-research-leaders/why-is-the-insights-startup-community-exploding/index.html): A look into the next generation of disruptors in MR Published on May 29, 2018 (839 words) - [Survival of the Fittest: A Glance Into the Future of Market Research — Greenbook](/content/insights/insights/survival-of-the-fittest-a-glance-into-the-future-of-market-research.html): The potential of insights by the adoption of digital methodologies for social listening Published on May 21, 2018 - [Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked — Greenbook](/content/insights/insights-technology/respondents-are-easily-distracted-how-to-hold-their-attention-for-more-than-8-seconds-without-having-to-get-naked.html): How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights Published on May 3, 2018 - [How to Bridge Strategy & Activation in an Agile Way — Greenbook](/content/insights/market-research-trends/how-to-bridge-strategy-038-activation-in-an-agile-way.html): Using data to identify triggers and maximize reach of highly-valued, targeted segments Published on May 29, 2018 - [4 Reasons Business People Make Decisions Without Doing Research—and the Remedy — Greenbook](/content/insights/insights/4-reasons-business-people-make-decisions-without-doing-researchand-the-remedy.html): Combining automation and industry proven methods for smarter, faster decisions Published on June 4, 2018 - [Market Researchers Recognised at the 2018 Ginny Valentine Awards — Greenbook](/content/insights/market-research-industry/market-researchers-recognised-at-the-2018-ginny-valentine-awards.html): Announcing this year’s winners of the Ginny Valentine Badge of Courage for bravery in Published on June 19, 2018 (525 words) - [Sunny Without a Cloud (Computing) In Sight — Greenbook](/content/insights/insights-technology/sunny-without-a-cloud-computing-in-sight/index.html): Maintaining user personalization & eliminating data privacy concerns by ridding the need for clouds to compute Published on May 17, 2018 (765 words) - [Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level — Greenbook](/content/insights/insights-industry-news/putting-heart-into-your-business-engaging-customers-on-a-deeper-more-emotional-level.html): The brand building benefits of approaching B2B with more emotional appeal Published on May 7, 2018 - [Product Usage Insights with AI — Greenbook](/content/insights/insights-technology/product-usage-insights-with-ai/index.html): Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach Published on May 23, 2018 - [Step 4 of a 12 Step Recovery Program for AI Narratives — Greenbook](/content/insights/insights-technology/step-4-of-a-12-step-recovery-program-for-ai-narratives.html): Shifting the AI narrative to focus on its practical effects used today Published on May 9, 2018 - [AI: Overhyped and Misunderstood? Artificial Intelligence Delivers Real World Results — Greenbook](/content/insights/insights/ai-overhyped-and-misunderstood-artificial-intelligence-delivers-real-world-results.html): Utilizing machine learning to understand data and customer behavior Published on April 23, 2018 - [Research Success Begins with an Open and Curious Mind — Greenbook](/content/insights/market-research-leaders/research-success-begins-with-an-open-and-curious-mind.html): Challenging traditional research processes can bring great success to your marketing team and your career path Published on June 8, 2018 (704 words) - [Distilling Data Into Infographics — Greenbook](/content/insights/market-research-trends/distilling-data-into-infographics/index.html): Design tips for creating visually appealing infographics Published on June 4, 2018 (743 words) - [Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog — Greenbook](/content/insights/market-research-leaders/call-for-blogs-contribute-your-fresh-voice-to-the-greenbook-blog.html): The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new startup.  Published on December 1, 2020 (439 words) - [What You Don’t See is Not What You Always Get — Greenbook](/content/insights/research-methodologies/what-you-dont-see-is-not-what-you-always-get/index.html): Implicit Association Testing (IAT) has gained use in MR, but has limitations. Practitioners need to be held more accountable. Published on May 7, 2018 (1,024 words) - [When Data About People Becomes Human — Greenbook](/content/insights/market-research-trends/when-data-about-people-becomes-human/index.html): How visual data offers more authentic, accessible stories Published on May 21, 2018 - [Technology That May One Day Impact Market Research — Greenbook](/content/insights/insights-technology/technology-that-may-one-day-impact-market-research/index.html): Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality Published on June 15, 2018 - [Why Focus Groups Are Essential to CX — Greenbook](/content/insights/insights/why-focus-groups-are-essential-to-cx/index.html): Utilizing focus groups to gain insights for CX and marketing success Published on September 24, 2018 - [At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. — Greenbook](/content/insights/the-research-revolution-starts-in-philadelphia/index.html): What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it! Published on April 4, 2013 (1,812 words) - [How to Make Your Brand Matter in Consumer’s Lives — Greenbook](/content/insights/market-research-trends/how-to-make-your-brand-matter-in-consumer8217s-lives.html): How to make your brand “matter” via cultural codes of relevance Published on May 14, 2018 (719 words) - [Introducing System 3: How We Use Our Imagination to Make Choices — Greenbook](/content/insights/research-methodologies/introducing-system-3-how-we-use-our-imagination-to-make-choices.html): Consumer decision-making is powered by imagination Published on April 23, 2018 (634 words) - [The Fastest Way to the Deepest Insights: The Automation of Behavioral Science — Greenbook](/content/insights/research-methodologies/the-fastest-way-to-the-deepest-insights-the-automation-of-behavioral-science.html): Combining sound theory & new measurement tools for market research success Published on May 1, 2018 - [What are Monte Carlo Studies? — Greenbook](/content/insights/research-methodologies/what-are-monte-carlo-studies/index.html): Monte Carlo studies have made R&D for statistics and machine learning much easier and faster. Published on January 3, 2017 (631 words) - [Summer Greetings — Greenbook](/content/insights/market-research-industry/summer-greetings/index.html): Wishing the MR community a great summer season! Published on July 4, 2018 - [You Can Dance in a Hurricane But Only If You Stand in the Eye — Greenbook](/content/insights/market-research-leaders/you-can-dance-in-a-hurricane-but-only-if-you-stand-in-the-eye.html): Embracing new technologies will accelerate MRX into further breadth and success Published on May 15, 2018 - [Blockchain for Digital Marketing: The Future of Brand Integrity and Transparency — Greenbook](/content/insights/insights-technology/blockchain-for-digital-marketing-the-future-of-brand-integrity-and-transparency.html): Blockchain’s impact on digital marketing to provide visibility and data protection Published on May 18, 2018 - [AI & Discrimination: How Is It Affecting You? — Greenbook](/content/insights/insights-technology/ai-038-discrimination-how-is-it-affecting-you/index.html): Acknowledging that algorithmic bias exists is the first step of finding a solution Published on May 16, 2018 - [Advertising Agencies Need Market Research to Improve the Pitch Process — Greenbook](/content/insights/insights/advertising-agencies-need-market-research-to-improve-the-pitch-process.html): The changing relationship between advertising agencies & client-side marketers Published on April 30, 2018 (1,022 words) - [5 Predictions for What Building Digital Products Will Look Like in 2028 — Greenbook](/content/insights/insights-industry-news/5-predictions-for-what-building-digital-products-will-look-like-in-2028.html): How digital product design will change business Published on April 25, 2018 - [Is Data Science Friend or Foe of Marketing Research? — Greenbook](/content/insights/insights-technology/is-data-science-friend-or-foe-of-marketing-research.html): The term data science has entered business vernacular with a bang…but what exactly is it? And what does it mean for market research? Published on November 19, 2014 (1,999 words) - [3 Realms of Business: Your Organization’s Survival Kit — Greenbook](/content/insights/insights-industry-news/3-realms-of-business-your-organizations-survival-kit.html): How companies’ work styles and cultures must evolve to stay innovative Published on May 1, 2018 - [My Adventures in Neuroscience Part 3: Answers! — Greenbook](/content/insights/insights-industry-news/my-adventures-in-neuroscience-part-3-answers/index.html): Lenny Murphy’s medical odyssey ends with a diagnosis and a crash course in mitochondria function and the wonders of CoQ10! Published on January 4, 2017 - [Why Your Next Breakthrough Won’t Happen at Your Desk — Greenbook](/content/insights/brand-strategy/why-your-next-breakthrough-wont-happen-at-your-desk.html): Innovation happens when you intentionally step away from your typical workstation and into inspiring places. Published on May 2, 2018 - [Spotlight on ESOMAR Council Elections: Niels Schillewaert — Greenbook](/content/insights/market-research-trends/spotlight-on-esomar-council-elections-niels-schillewaert.html): Niels Schillewaert of Insites Consulting, on why you should vote for him for ESOMAR Council President. Published on October 6, 2016 (1,152 words) - [It Was the Best of Times — Greenbook](/content/insights/insights-technology/it-was-the-best-of-times/index.html): Recent discussions have differed on the role of market researchers when it comes to “action”. This post argues against over-reaching. Published on July 2, 2018 - [AI: Overhyped and Misunderstood? A Data Scientist Answers the Questions You’re Afraid to Ask — Greenbook](/content/insights/insights/ai-overhyped-and-misunderstood-a-data-scientist-answers-the-questions-youre-afraid-to-ask.html): Demystifying AI, machine learning and data science. Offering ideas for taking action. Published on March 26, 2018 - [8 Tips for Conducting Quality Quantitative Research — Greenbook](/content/insights/research-methodologies/8-tips-for-conducting-quality-quantitative-research.html): Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers. Published on December 19, 2020 - [A 2016 Election Prediction: The Rise and Fall of Donald Trump — Greenbook](/content/insights/market-research-trends/a-2016-election-prediction-the-rise-and-fall-of-donald-trump.html): Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it. Published on October 21, 2016 - [20 Marketing & Sales Guidelines for The Marketing Research Industry — Greenbook](/content/insights/insights-industry-news/20-marketing-amp-sales-guidelines-for-the-marketing-research-industry.html): Many CEOs in our industry are researchers – not sales people – uncomfortable with the concept of a marketing and sales initiative. Published on August 23, 2016 (648 words) - [Emoji Analysis: 5 Ways to Crack the Consumer Code — Greenbook](/content/insights/market-research-trends/emoji-analysis-5-ways-to-crack-the-consumer-code/index.html): Relevant consumer brand opinions are revealed through the use of emoji analysis. Published on May 17, 2018 - [Today’s Women are Working Hard – And Planning Big Things For Tomorrow’s Women — Greenbook](/content/insights/insights/todays-women-are-working-hard-and-planning-big-things-for-tomorrows-women.html): YouGov’s analysis of women’s changing role at home and at work Published on April 30, 2018 - [Elevate Consumer Journeys by Integrating Behavioral Science With Cultural Anthropology — Greenbook](/content/insights/market-research-leaders/elevate-consumer-journeys-by-integrating-behavioral-science-with-cultural-anthropology.html): Integrating cultural anthropology & behavioral science to influence the customer journey Published on April 30, 2018 (695 words) - [How Insights Teams Can Help Drive Business Agility — Greenbook](/content/insights/insights-industry-news/how-insights-teams-can-help-drive-business-agility/index.html): As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility. Published on September 12, 2018 - [Monsters Hunting For Your Data – Is This Reality? — Greenbook](/content/insights/market-research-trends/monsters-hunting-for-your-data-is-this-reality/index.html): If only people turned their attention to the beneficial way data is used to meet their needs… Published on May 8, 2018 - [AI: The Future Is Here! — Greenbook](/content/insights/market-research-trends/ai-the-future-is-here/index.html): AI is already here and its future looks bright. Whether it can take us where no human has gone before remains to be seen. Published on December 19, 2016 - [Night Thoughts of Classical Market Researchers — Greenbook](/content/insights/market-research-trends/night-thoughts-of-classical-market-researchers/index.html): Market researchers’ core challenges for the future aren’t so much technical as they are mental. Others bring new, more relevant mindsets. Published on April 2, 2018 - [Trust Me: Quality Control in Neuromarketing Research — Greenbook](/content/insights/market-research-trends/trust-me-quality-control-in-neuromarketing-research.html): Taking a step back from the buzz around neuromarketing to understand that the methodology is just one part of the insights process. Published on April 23, 2018 - [AI: Overhyped and Misunderstood? Machine Learning 101 — Greenbook](/content/insights/insights/ai-overhyped-and-misunderstood-machine-learning-101.html): Defining algorithm basics of supervised and unsupervised machine learning. Published on April 9, 2019 (912 words) - [Polling Misses: Predicting the 2016 Election — Greenbook](/content/insights/brand-strategy/polling-misses-predicting-the-2016-election/index.html): The polling misses leading up to the 2016 U.S. presidential election. Published on December 7, 2016 - [The Wall by Schlesinger Enhances Qualitative Engagement of Physicians — Greenbook](/content/insights/insights-that-work/the-wall-by-schlesinger-enhances-qualitative-engagement-of-physicians.html): Finding quick & actionable insights through a compelling respondent experience Published on April 19, 2018 (469 words) - [The Power of Actionable Analytics: ​Where is the Value in Real World Data?​ — Greenbook](/content/insights/market-research-leaders/the-power-of-actionable-analytics-where-is-the-value-in-real-world-data.html): Three case studies using data analytics to predict, identify and intervene in healthcare research Published on April 9, 2018 (887 words) - [Trends in Insights from Research with Moms — Greenbook](/content/insights/market-research-trends/trends-in-insights-from-research-with-moms/index.html): Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force. Published on January 17, 2017 (1,401 words) - [Game Theory, Divorce and Market Research — Greenbook](/content/insights/research-methodologies/game-theory-divorce-and-market-research/index.html): Robert Greene’s “The 33 Strategies of War” could easily have been The 33 Strategies of Marketing or The 33 Strategies of Life. Published on December 13, 2016 - [When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions — Greenbook](/content/insights/insights-that-work/when-is-a-dorito-not-a-dorito-the-critical-role-of-implicit-insight-in-brand-extensions.html): Sentient advanced implicit methods for Frito-Lay product launches Published on April 6, 2018 - [Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics — Greenbook](/content/insights/market-research-trends/nativity-based-view-a-new-audience-measurement-standard-that-drives-television-return-on-investment-for-us-hispanics.html): Using cultural marketing for stronger consumer segment targeting Published on April 26, 2018 (595 words) - [Submit a Nomination for the 2018 Ginny Valentine Awards — Greenbook](/content/insights/market-research-industry/submit-a-nomination-for-the-2018-ginny-valentine-awards.html): Who will be recognized as the bravest in MRX? Published on April 25, 2018 (476 words) - [What Makes a Great Super Bowl Ad? — Greenbook](/content/insights/research-methodologies/what-makes-a-great-super-bowl-ad/index.html): Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand. Published on January 18, 2017 - [Meet Gen Z. Who Are They? How Can You Reach Them? — Greenbook](/content/insights/brand-strategy/meet-gen-z-who-are-they-how-can-you-reach-them/index.html): The Zoomers are here and they take some well-known Millennial traits to the next level. Published on August 2, 2020 - [Life’s Not A Pitch — Greenbook](/content/insights/insights-industry-news/lifes-not-a-pitch/index.html): It’s time to change conference presentations from a pitch to storytelling Published on April 4, 2018 (699 words) - [How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy — Greenbook](/content/insights/insights-that-work/how-endangered-species-chocolate-brought-their-consumers-to-life-to-inform-a-messaging-038-activation-strategy.html): Endangered Species Chocolate case study on customer segmentation analysis. Published on February 15, 2019 (402 words) - [Submit Your Idea to the Insight Innovation Competition — Greenbook](/content/insights/brand-strategy/submit-your-idea-to-the-insight-innovation-competition.html): Submissions & voting are now open for the latest round of the Insight Innovation Competition held at IIeX North America (June 11-13 in ATL) Published on April 19, 2018 (409 words) - [Are We an Industry of Hypocrites? — Greenbook](/content/insights/market-research-leaders/are-we-an-industry-of-hypocrites/index.html): Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy? Published on April 3, 2018 - [Do We Need Non-conscious Measures? — Greenbook](/content/insights/market-research-leaders/do-we-need-non-conscious-measures/index.html): Non-conscious measurement tools can be quick, cheap and relatively easy to master Published on May 2, 2018 (525 words) - [MR Realities: New MR Tech We Can’t Ignore — Greenbook](/content/insights/market-research-leaders/mr-realities-new-mr-tech-we-can8217t-ignore/index.html): Marketing Research is being flooded with new technology. Which new developments should we pay most attention to? Published on November 14, 2016 (499 words) - [The Latest GRIT Report Has Arrived! — Greenbook](/content/insights/the-latest-grit-report-has-arrived/index.html): The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available! Published on January 10, 2017 (450 words) - [A Debrief on “Predicting Election 2016”: What Worked and What Didn’t — Greenbook](/content/insights/brand-strategy/a-debrief-on-8220predicting-election-20168221-what-worked-and-what-didn8217t.html): Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research. Published on December 5, 2016 (1,296 words) - [What’s Really Wrong With Polling? — Greenbook](/content/insights/insights-industry-news/what8217s-really-wrong-with-polling/index.html): Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that? Published on November 11, 2016 - [Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek) — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/buzz-topics-hype-or-gamechangers-a-grit-sneak-peek/index.html): A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype? Published on January 5, 2017 (575 words) - [Drink Label Design: So Fast You’ll Freak — Greenbook](/content/insights/insights-that-work/drink-label-design-so-fast-youll-freak/index.html): [Case Study] Remesh used in-depth moderation and Live Analysis to quickly create a package design that connected with consumers. Published on March 30, 2018 - [The IIeX Nonconscious Forum 2016: Politics, Emotion, and Technology — Greenbook](/content/insights/market-research-trends/the-iiex-nonconscious-forum-2016-politics-emotion-and-technology.html): The IIeX Nonconscious Forum event was a 2-day exploration of implicit measures and behavioral economics in the Consumer Neuroscience space. Published on December 2, 2016 (1,236 words) - [How to Plan & Track Your Way to a Successful Campaign — Greenbook](/content/insights/insights-that-work/how-to-plan-038-track-your-way-to-a-successful-campaign.html): YouGov provided tracking insights for a television ad campaign Published on April 5, 2018 (377 words) - [Digital Therapeutics and Market Research: Bringing a New Paradigm to the FDA — Greenbook](/content/insights/healthcare-medical-and-pharma-market-research/digital-therapeutics-and-market-research-bringing-a-new-paradigm-to-the-fda.html): Real-time market research testing of Pear Therapeutics’ digital therapeutic app Published on April 17, 2018 - [Activating Segmentation — Greenbook](/content/insights/insights-that-work/activating-segmentation/index.html): Burke created an in-depth segmentation initiative & marketing strategy Published on March 29, 2018 - [The Solution for Polling Accuracy: Less Logic, More Xenophobia! — Greenbook](/content/insights/research-methodologies/the-solution-for-polling-accuracy-less-logic-more-xenophobia.html): The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done? Published on January 16, 2017 - [Facebook and Cambridge Analytica – A Turning Point in Data Collection? — Greenbook](/content/insights/market-research-leaders/facebook-and-cambridge-analytica-8211-a-turning-point-in-data-collection.html): Industries that rely on data collection must enact policies to regain public trust Published on March 29, 2018 - [Growing the Industry by Funding More Research: Part Eleven — Greenbook](/content/insights/growing-the-industry-by-funding-more-research-part-eleven.html): Explore part eleven of 'Growing the Industry by Funding More Research' to understand the impact of new funding on the market research landscape. Published on May 8, 2018 (588 words) - [Marketing Research Methods: Shhhh! Just Listen… — Greenbook](/content/insights/research-methodologies/marketing-research-methods-shhhh-just-listen/index.html): Listen for what is said, but also what is not said but which begins to be very loud in its silence. Published on November 30, 2016 - [It's with immense pride that we announce that ZappiStore as the winner of the 2nd Phase of the Insight Innovation Competition, which was held during the Insight Innovation Exchange event in Sao Paulo. — Greenbook](/content/insights/zappistore-wins-the-insight-innovation-competition-phase-2.html): An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore. Published on April 26, 2013 - [Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. — Greenbook](/content/insights/the-fall-of-buzzmetrics-rise-of-the-new-social-media-analytics-mr-firms.html): Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies. Published on April 22, 2013 - [The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow — Greenbook](/content/insights/insights-that-work/the-shoppers-nest-community-where-insights-are-born-relationships-nurtured-038-sales-grow.html): Maru/Matchbox created a private online insight community for Nestlé USA Published on April 13, 2018 - [Looking Forward to Fresh Voices in Amsterdam — Greenbook](/content/insights/insights-industry-news/looking-forward-to-fresh-voices-in-amsterdam/index.html): Danielle Todd of Relish Research shares what she is looking forward to most at this year’s IIeX Europe conference. Published on January 9, 2017 - [Market Researchers Should Be More Commitment Phobic — Greenbook](/content/insights/market-research-trends/market-researchers-should-be-more-commitment-phobic.html): Market researchers need to be more commitment phobic. Yeah, I said it! Published on October 14, 2016 (1,388 words) - [What The Millennials Are Doing For The Holidays — Greenbook](/content/insights/brand-strategy/what-the-millennials-are-doing-for-the-holidays/index.html): Understanding their motivations and preferences during the holidays is vital for the multi-billion dollar shopping market. Published on December 14, 2016 - [Predicting Election 2016: What Worked, What Didn’t and the Implications for MR — Greenbook](/content/insights/market-research-trends/predicting-election-2016-what-worked-what-didn8217t-and-the-implications-for-mr.html): GreenBook and the ARF discuss the ramifications of this election. Published on November 15, 2016 - [Recent Trends In Millennial Insights — Greenbook](/content/insights/market-research-trends/recent-trends-in-millennial-insights/index.html): GutCheck’s research into Millennials, and what that research means for the future of product innovation, product development, and marketing. Published on December 1, 2016 (1,006 words) - [Can Political Polls Really Be Trusted? — Greenbook](/content/insights/market-research-trends/can-political-polls-really-be-trusted/index.html): When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are. Published on August 30, 2020 (1,805 words) - [Spotlight on ESOMAR Council Elections: Christophe Ovaere — Greenbook](/content/insights/market-research-trends/spotlight-on-esomar-council-elections-christophe-ovaere.html): Christophe Ovaere of ZappiStore on why you should vote for him for ESOMAR Council. Published on October 7, 2016 - [The Research Renaissance — Greenbook](/content/insights/market-research-trends/the-research-renaissance/index.html): A research “renaissance” allows us to interrogate the role of research from the ground up. Published on October 4, 2016 (1,973 words) - [The 3 Generations of Social Listening & Analytics Tools — Greenbook](/content/insights/insights-technology/the-3-generations-of-social-listening-038-analytics-tools.html): What differentiates the more than 1,000 social media monitoring tools that are currently available? Published on January 13, 2017 - [Can Behavioral Science Predict Election Outcomes? We’re About To Find Out — Greenbook](/content/insights/research-methodologies/can-behavioral-science-predict-election-outcomes-we8217re-about-to-find-out.html): The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling. Published on September 9, 2016 - [Growing the Industry by Funding More Research – Part Five — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-8211-part-five.html): Collaborata highlights projects that are currently funding on their crowdsourcing platform. Published on January 12, 2017 - [The Evolution of Market Research: Mining Social Consumer Market Insights — Greenbook](/content/insights/research-methodologies/the-evolution-of-market-research-mining-social-consumer-market-insights.html): Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI). Published on October 27, 2016 - [4 Ways Survey Call Centers are Adapting to New TCPA changes — Greenbook](/content/insights/market-research-trends/4-ways-survey-call-centers-are-adapting-to-new-tcpa-changes.html): Reflective of major changes in the industry, large survey call centers across the US react in a variety of ways to the new TCPA regulations. Published on December 27, 2016 - [Focus Group Moderation: It Isn’t What They Say, It’s What You Hear — Greenbook](/content/insights/focus-groups/focus-group-moderation-it-isn8217t-what-they-say-it8217s-what-you-hear.html): It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research. Published on December 8, 2016 (477 words) - [Scooting from San Francisco to Amsterdam for IIeX — Greenbook](/content/insights/insights-industry-news/scooting-from-san-francisco-to-amsterdam-for-iiex/index.html): Janet Standen of Scoot Insights shares what she is looking forward to most at this year’s IIeX Europe conference. Published on January 9, 2017 - [Spotlight on ESOMAR Council Elections: All Candidates — Greenbook](/content/insights/market-research-trends/spotlight-on-esomar-council-elections-all-candidates.html): Today we are showcasing everyone who is standing in the ESOMAR elections, and it’s quite an impressive list. Published on October 9, 2016 - [Google Surveys 360: The Digital Marketer’s New Best Friend — Greenbook](/content/insights/insights-technology/google-surveys-360-the-digital-marketer8217s-new-best-friend.html): Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers. Published on October 19, 2016 - [New Paradigm for Advertising Effectiveness Research & Measurement — Greenbook](/content/insights/research-methodologies/new-paradigm-for-advertising-effectiveness-research-038-measurement.html): Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing. Published on November 1, 2016 - [Encouraging Clients to Share Experiences at IIeX — Greenbook](/content/insights/insights-industry-news/encouraging-clients-to-share-experiences-at-iiex/index.html): Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe. Published on January 10, 2017 (352 words) - [Technology Is Not The Answer To Better Insights! — Greenbook](/content/insights/insights-industry-news/technology-is-not-the-answer-to-better-insights/index.html): Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public. Published on November 21, 2016 (486 words) - [It’s Time For Facebook To Assume Responsibility — Greenbook](/content/insights/brand-strategy/it8217s-time-for-facebook-to-assume-responsibility/index.html): Mistakes happen. Miscalculations happen. Life happens. They happen less when there is a structured independent audit enforced and in place. Published on November 17, 2016 - [How To Conduct Online Qualitative Research To Test Ads — Greenbook](/content/insights/research-methodologies/how-to-conduct-online-qualitative-research-to-test-ads.html): Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public. Published on April 23, 2015 - [Data: It is…ALIVE! — Greenbook](/content/insights/insights-industry-news/data-it-is8230alive/index.html): It’s not data that should drive marketing; it’s the needs of your product. Published on January 11, 2017 - [New Perspective Through the Motivational Lens — Greenbook](/content/insights/research-methodologies/new-perspective-through-the-motivational-lens/index.html): You can’t catch a market off guard by responding to existing behaviors Published on October 3, 2016 - [TCPA and the Still-Shifting Dialing Landscape — Greenbook](/content/insights/market-research-trends/tcpa-and-the-still-shifting-dialing-landscape/index.html): The initial July 2015 ruling was a set of strict, sweeping changes that affected everyone in the phone survey research industry. Published on December 9, 2016 - [System 1 Politics: Spotlight on Hillary — Greenbook](/content/insights/market-research-trends/system-1-politics-spotlight-on-hillary/index.html): With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton. Published on September 26, 2016 - [Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be. — Greenbook](/content/insights/cheap-fast-and-good/index.html): There’s an old adage in research: Cheap, Fast, or Good…you can have any two of those three, but not all three. Or can you? Published on May 7, 2013 - [Achieving Visual Hierarchy for Non-designers – A Step by Step Guide — Greenbook](/content/insights/insights-industry-news/achieving-visual-hierarchy-for-non-designers-8211-a-step-by-step-guide.html): Are you sharing your data in a way that looks great and is interesting enough to be read, understood and remembered? Published on October 7, 2016 (940 words) - [Who Are You Voting Against? — Greenbook](/content/insights/insights-industry-news/who-are-you-voting-against/index.html): Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least? Published on November 8, 2016 - [insights/market-research-trends/predictions-for-2013-round-2/index.html](/content/insights/market-research-trends/predictions-for-2013-round-2/index.html) (2,733 words) - [Predictions 2017: Take the Long View — Greenbook](/content/insights/market-research-trends/predictions-2017-take-the-long-view/index.html): Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades. Published on December 20, 2016 (533 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 4, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-4-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on January 4, 2017 - [Consumers Have A Preference for Incentives and Rewards — Greenbook](/content/insights/brand-strategy/consumers-have-a-preference-for-incentives-and-rewards.html): Most respondents felt that a personalized incentive made them feel respected as a customer, while 1 in 4 feel it is a violation of privacy. Published on September 30, 2016 - [Expectations of IIeX Europe — Greenbook](/content/insights/insights-industry-news/expectations-of-iiex-europe/index.html): Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference. Published on January 6, 2017 - [The Return on Investment from Insights Part 1: Why You Need to Care — Greenbook](/content/insights/brand-strategy/the-return-on-investment-from-insights-part-1-why-you-need-to-care.html): An ROI audit can create the foundation of a strong client-agency partnership which unites everyone behind a common objective. Published on June 10, 2016 (1,963 words) - [Growing the Industry by Funding More Research: Part Three (Understanding YouTube) — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-part-three-understanding-youtube.html): This groundbreaking research reveals who’s watching YouTube, how they’re watching, and what specifically they’re watching. Published on November 3, 2016 - [NYAMA/BrandSpark Survey: Focusing on Consumer-Generated Content Strategies into 2017 — Greenbook](/content/insights/market-research-trends/nyamabrandspark-survey-focusing-on-consumer-generated-content-strategies-into-2017.html): Marketers expect to make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies Published on November 29, 2016 - [Why I Don’t Miss Angry MR Client — Greenbook](/content/insights/insights-industry-news/why-i-dont-miss-angry-mr-client/index.html): Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. But, client complaints haven’t. Published on April 15, 2015 (1,930 words) - [The IIeX Europe New Speaker Track: The Women Have This One! — Greenbook](/content/insights/market-research-leaders/the-iiex-europe-new-speaker-track-the-women-have-this-one.html): How a female-focused ratio (unusual in the marketing research industry!) came about for the New Speaker track of the IIeX Europe conference. Published on December 12, 2016 - [Why Behavioural Data Is a Key Part Of The Future — Greenbook](/content/insights/research-methodologies/why-behavioural-data-is-a-key-part-of-the-future/index.html): MR professionals are getting more sophisticated in how they apply data. But, one area that has lagged behind is how the data is collected. Published on September 19, 2016 - [Transhumanism and MR — Greenbook](/content/insights/market-research-trends/transhumanism-and-mr/index.html): Technical innovation has been transforming MR. But what if, one day, it also transforms the human race? Published on November 28, 2016 - [UAlbany Emoji Study: My Smiley May be Your Smirk — Greenbook](/content/insights/consumer-behavior/ualbany-emoji-study-my-smiley-may-be-your-smirk/index.html): Emojis. The smiley face. The angry face. The wow! face. We think we all know what they mean. Published on November 18, 2016 - [Implicit Testing in Consumer Product Research — Greenbook](/content/insights/insights-industry-news/implicit-testing-in-consumer-product-research/index.html): Layering in implicit associations is key to good product research. Published on November 7, 2016 (659 words) - [Growth Calculus Launches Unique Investment Fund for Marketing Services Companies — Greenbook](/content/insights/insights-industry-news/growth-calculus-launches-unique-investment-fund-for-marketing-services-companies.html): Growth Calculus is looking at our industry with a focus on traditional measures of growth, service, product, profitability and potential. Published on October 20, 2016 (794 words) - [Have We Forgotten What Research Is? — Greenbook](/content/insights/marketing-for-market-research/have-we-forgotten-what-research-is/index.html): Clearly we’re not doing enough to educate our clients when experts, marketers, and industry publications don’t think our work is important. Published on November 16, 2016 - [The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. — Greenbook](/content/insights/thoughts-on-the-future-of-consumer-intelligence-event.html): A comprehensive overview of the changing MR industry and the challenges companies and brands are facing. Published on May 17, 2013 (1,055 words) - [The Non-Conscious Consumer: Why Do They Do What They Do? — Greenbook](/content/insights/market-research-trends/the-non-conscious-consumer-why-do-they-do-what-they-do.html): It’s important to know that the non-conscious consumer is an unreliable witness to their own behavior. Published on October 26, 2016 - [Market Research & Technological Innovation: Reflecting on the Journey — Greenbook](/content/insights/market-research-trends/market-research-038-technological-innovation-reflecting-on-the-journey.html): With all the existing complexities and tensions, which will be closely followed by new ones, our never-ending journey continues. Published on October 31, 2016 - [Hard Hat Stats: Some Common and Uncommon Sense (Part 1) — Greenbook](/content/insights/insights-industry-news/hard-hat-stats-some-common-and-uncommon-sense-part-1.html): Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician. Published on October 10, 2016 (876 words) - [Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data) — Greenbook](/content/insights/market-research-leaders/growing-the-industry-by-funding-more-research-part-four-netflix-viewership-data.html): Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available. Published on November 22, 2016 - [#WOW (as in “WOW, I’m inspired!”) ESOMAR Congress Rewind — Greenbook](/content/insights/insights-industry-news/wow-as-in-8220wow-i8217m-inspired-esomar-congress-rewind.html): ESOMAR Congress, just a few short weeks ago in New Orleans, delivered on their “#WOW”** theme both literally and figuratively. Published on November 2, 2016 - [What Americans Really Want For Black Friday — Greenbook](/content/insights/market-research-trends/what-americans-really-want-for-black-friday/index.html): The Pollfish Black Friday National Survey reveals what Americans want this year Published on November 23, 2016 - [Market Research Careers and Education — Greenbook](/content/insights/insights-careers/market-research-careers-and-education/index.html): In an ever changing workforce environment – how have associations changed their offerings for a younger generation of researchers? Published on October 25, 2016 (431 words) - [Hard Hat Stats: Some Common and Uncommon Sense (Part 3) — Greenbook](/content/insights/insights-industry-news/hard-hat-stats-some-common-and-uncommon-sense-part-3.html): Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician. Published on October 24, 2016 - [The Death of Marketing-Mix Modeling, As We Know It — Greenbook](/content/insights/research-methodologies/the-death-of-marketing-mix-modeling-as-we-know-it/index.html): If Marketing-Mix Modeling is to survive, it is essential that it change and experience a rebirth. Published on September 12, 2016 - [Interview with Pat LaPointe of MR Investment Fund Growth Calculus — Greenbook](/content/insights/market-research-leaders/interview-with-pat-lapointe-of-mr-investment-fund-growth-calculus.html): My interview with Pat LaPointe, Managing Partner of Growth Calculus, the growth capital investment and advisory firm. Published on November 8, 2016 (549 words) - [Separating Neuroscience from NeuroHype — Greenbook](/content/insights/insights-technology/separating-neuroscience-from-neurohype/index.html): How do we, with respect to neuroscience, separate the wheat from the baloney? Here are several tips and resources. Published on February 23, 2015 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2016 — Greenbook](/content/insights/augmented-reality-and-virtual-reality/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-5-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 5, 2016 - [CASRO Transformation Series: GlimpzIt – Seize The Glimpz — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-glimpzit-seize-the-glimpz.html): Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed? Published on September 19, 2016 (1,170 words) - [115 Must-Know Facts About Social Media — Greenbook](/content/insights/market-research-trends/115-must-know-facts-about-social-media/index.html): 115 facts that explain how social media is becoming an integral part of people’s life and business Published on December 15, 2016 (203 words) - [Hard Hat Stats: Some Common and Uncommon Sense (Part 2) — Greenbook](/content/insights/insights-industry-news/hard-hat-stats-some-common-and-uncommon-sense-part-2.html): Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician. Published on October 17, 2016 (748 words) - [MR Realities: Cutting Through the Clutter — Greenbook](/content/insights/insights-industry-news/mr-realities-cutting-through-the-clutter/index.html): Introducing MR Realities, a series of podcasts focusing on the realities of Market Research. Published on September 13, 2016 - [One to One Marketing is a Myth — Greenbook](/content/insights/insights-industry-news/one-to-one-marketing-is-a-myth/index.html): In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers. Published on October 19, 2016 - [Culture Shifts Affecting the Post-Modern Consumer — Greenbook](/content/insights/insights-industry-news/culture-shifts-affecting-the-post-modern-consumer/index.html): To be customer centric, your brand needs to invest to understand and respond through your brand strategy. Published on October 6, 2016 (712 words) - [Understanding Price Sensitivity in the Grocery Aisle — Greenbook](/content/insights/insights-technology/understanding-price-sensitivity-in-the-grocery-aisle.html): Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certain spots. Price sensitivty of grocery products and brands was measured using eye-tracking technology. Published on August 30, 2016 - [WIRe, ESOMAR Foundation, Unilever Launch $10,000 MSRA Kenyan Scholarship Fund — Greenbook](/content/insights/insights-industry-news/wire-esomar-foundation-unilever-launch-10000-msra-kenyan-scholarship-fund.html): Leaders in the MR industry have partnered to create a new scholarship fund for an African female student to pursue an education in MR. Published on October 5, 2016 - [Celebrating 15 Years Of Innovation With BrainJuicer: A Talk With John Kearon — Greenbook](/content/insights/market-research-leaders/celebrating-15-years-of-innovation-with-brainjuicer-a-talk-with-john-kearon.html): An interview with John Kearon on his entrepreneurial journey so far, what BrainJuicer has accomplished, and what the future holds for them. Published on January 11, 2015 (1,720 words) - [One Small Step for Women, One Giant Leap for Conferences — Greenbook](/content/insights/market-research-leaders/one-small-step-for-women-one-giant-leap-for-conferences.html): New and experienced female speakers taking the stage at this year’s ESOMAR congress reflect on their experiences. Published on September 15, 2016 (1,056 words) - [Why You Should NOT Follow Procter’s Latest Marketing Advice — Greenbook](/content/insights/market-research-leaders/why-you-should-not-follow-procter8217s-latest-marketing-advice.html): Marketing is transforming from top down to bottom up and you need to embrace it, not run away. Published on September 6, 2016 (1,015 words) - [Marketing Innovation: Diverge Early, Converge Later — Greenbook](/content/insights/insights-industry-news/marketing-innovation-diverge-early-converge-later/index.html): Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why. Published on October 28, 2016 (559 words) - [Happy Thanksgiving!!! — Greenbook](/content/insights/insights-industry-news/happy-thanksgiving/index.html): Have a happy and safe holiday everyone! Don’t eat too much (ha ha). Published on November 24, 2016 - [Are Online Panel Recruitment Methods Outdated? — Greenbook](/content/insights/insights-industry-news/are-online-panel-recruitment-methods-outdated/index.html): In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever. Published on October 5, 2016 - [Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask — Greenbook](/content/insights/market-research-trends/everything-you-wanted-to-know-about-automation-038-mr-but-were-afraid-to-ask.html): Download our free new report into the impact of Automation (including AI) on market research and insight. Published on September 6, 2016 - [It is a wonderful time to be in the qualitative research business, what with the social media explosion and the cultural behavior that has evolved and the propagation of online qualitative research platforms that have arisen and grown over this period of time. — Greenbook](/content/insights/how-to-get-the-most-out-of-your-online-qualitative-research.html): Paul Rubenstein shares his best practices for getting the most out of qualitative research. Published on May 30, 2013 - [Product Innovation: The Basics — Greenbook](/content/insights/research-methodologies/product-innovation-the-basics/index.html): In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often. Published on September 1, 2016 (697 words) - [NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves. — Greenbook](/content/insights/are-big-ideas-bad-ideas/index.html): NewMR needs to be more than innovative new methods. It should focus on new relationships with the businesses and organizations it serves. Published on May 20, 2013 - [Checking Your Blind Spots: Take A Look At The “Aren’ts” — Greenbook](/content/insights/market-research-trends/checking-your-blind-spots-take-a-look-at-the-aren8217ts.html): It is important not to forget how much we can learn from those that aren’t currently purchasers and users, or the “Aren’ts”. Published on April 20, 2015 (836 words) - [Automation: Will It Kill Us or Make Us Stronger? — Greenbook](/content/insights/insights-industry-news/automation-will-it-kill-us-or-make-us-stronger/index.html): Automation is very much among us and here to stay. The big question is whether it is a help or a hindrance. Published on September 29, 2016 (422 words) - [Economic Eras and Brand Consumption — Greenbook](/content/insights/insights-industry-news/economic-eras-and-brand-consumption/index.html): As culture moves forward in time, new brands are born. In 2008, the economy collapsed and a bunch of brands were created out of that. Published on September 28, 2016 - [Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. — Greenbook](/content/insights/a-brave-new-world-thoughts-on-the-research-nowvision-critical-partnership.html): An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research. Published on May 8, 2013 - [Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation — Greenbook](/content/insights/market-research-trends/jeffrey-henning8217s-mrx-top-10-channeling-esomar-open-ends-and-research-automation.html): Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted… Published on September 14, 2016 (610 words) - [Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I'm going to try to put the arguments to rest and prove that 2011 was the tipping point. — Greenbook](/content/insights/1000000-apps-yes-2011-was-the-mobile-tipping-point/index.html): Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011. Published on December 1, 2011 (1,652 words) - [What Is The ROI of RoRI? — Greenbook](/content/insights/brand-strategy/what-is-the-roi-of-rori/index.html): For years, the question of whether or not you can measure the Return on Research Investment (RoRI) has ebbed and flowed in popularity. Published on September 21, 2016 (470 words) - [Market-Research Crowdfunding Startup Collaborata “Blasts Out of Beta” — Greenbook](/content/insights/market-research-leaders/market-research-crowdfunding-startup-collaborata-blasts-out-of-beta.html): Collaborata, a new B:B online marketplace that brings buyers and sellers together to crowdfund research projects, is moving out of beta. Published on September 16, 2016 - [Why Marketing Doesn’t Always Get the Research it Needs, But Usually What it Deserves — Greenbook](/content/insights/research-methodologies/why-marketing-doesn8217t-always-get-the-research-it-needs-but-usually-what-it-deserves.html): Poor briefing by marketing which results in a poor market research brief to the supplier. Published on May 6, 2015 - [The Problem with Best Practices — Greenbook](/content/insights/insights-industry-news/the-problem-with-best-practices/index.html): Why don’t best practices work and what is the better way? Explore why you should look beyond them. Published on September 16, 2016 - [2015 Insights-Driven eCommerce Resolutions — Greenbook](/content/insights/insights-industry-news/2015-insights-driven-ecommerce-resolutions/index.html): Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights. Published on December 17, 2014 - [How Brands Really Grow Part 1: It’s Not Just About Acquisition — Greenbook](/content/insights/insights-industry-news/how-brands-really-grow-part-1-it8217s-not-just-about-acquisition.html): Brand growth is about more than just acquisition. Increaing loyalty among all your users also matters. Published on April 30, 2015 - [6 Killer Insights From Digital and Social Data — Greenbook](/content/insights/brand-strategy/6-killer-insights-from-digital-and-social-data/index.html): Marketers need to know that in a digital, social, mobile age, consumers can choose brand messages as much as the brand messages choose them. Published on March 2, 2015 (917 words) - [I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? — Greenbook](/content/insights/prescriptions-for-healing-research-brands/index.html): I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? Published on April 29, 2013 (1,769 words) - [How To Plan Your Market Research Budget — Greenbook](/content/insights/insights-industry-news/how-to-plan-your-market-research-budget/index.html): Market research tends to get the short end of the stick when it comes to budget planning. In fact, it is often the first item that gets cut. Published on December 12, 2014 (945 words) - [We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. — Greenbook](/content/insights/rethink13-the-four-horsemen-of-the-resurrection/index.html): We’re in a period of massive changes. To survive, companies, marketers, advertisers, and the researchers who support them, must also change. Published on March 20, 2013 (1,100 words) - [Why Marketers Need Social Science in Their Tool Kit — Greenbook](/content/insights/insights-industry-news/why-marketers-need-social-science-in-their-tool-kit.html): Technology has made social science investigations more accessible and more affordable than ever before. Published on September 23, 2016 (471 words) - [The Magic Formula for Marketing Success — Greenbook](/content/insights/insights-industry-news/the-magic-formula-for-marketing-success/index.html): The post modern consumer has moved beyond the need to own more stuff. They want to live a life with higher purpose, and your brand can help. Published on October 12, 2016 - [Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. — Greenbook](/content/insights/iiex-observations-on-the-inaugural-insight-innovation-exchange-event-in-sao-paulo.html): Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. Published on March 25, 2013 - [Learning From IBM’s Mistakes: How To Win in Fast Changing Markets — Greenbook](/content/insights/insights-industry-news/learning-from-ibm8217s-mistakes-how-to-win-in-fast-changing-markets.html): IBM’s story is a good reminder that “stay the course” doesn’t work in periods of rapid market change. Published on January 19, 2015 - [Let’s Not Dismiss Mobile Or Digital In-Store Just Yet… — Greenbook](/content/insights/research-methodologies/let8217s-not-dismiss-mobile-or-digital-in-store-just-yet8230.html): The rapid adoption of smartphones is providing new ways for researchers to better understand consumers and their behavior in store. Published on May 12, 2015 (765 words) - [Online Surveys Are Not Enough Part 2: Get Surveys Noticed in the Offline World — Greenbook](/content/insights/insights-technology/online-surveys-are-not-enough-part-2-get-surveys-noticed-in-the-offline-world.html): Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world. Published on October 11, 2016 - [podcast-network/ceo-series/staying-relevant-in-the-age-of-ai-with-aksel-bedikyan.html](/content/podcast-network/ceo-series/staying-relevant-in-the-age-of-ai-with-aksel-bedikyan.html) (711 words) - [CASRO Transformation Series: Market Strategies – Transformation from the Outside In — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-market-strategies-transformation-from-the-outside-in.html): This edition of Transform delves into the path chosen by George Wilkerson and his colleagues at Market Strategies International. Published on March 5, 2015 - [Smarter Data: Challenges And Opportunities — Greenbook](/content/insights/market-research-trends/smarter-data-challenges-and-opportunities/index.html): The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for information that serves up real value. Published on March 6, 2013 - [Why “Patient-Centricity” Requires Relationships — Greenbook](/content/insights/research-methodologies/why-patient-centricity-requires-relationships/index.html): Most conversations at healthcare industry conferences center around “patient-centricity.” Yet everyone seems to define it differently. Published on April 21, 2015 - [Understanding Brand Attraction — Greenbook](/content/insights/insights-industry-news/understanding-brand-attraction/index.html): We talk brand attraction and brand strategy in the 2nd video of a 9-part video series entitled The Future of Marketing and How to Win Published on September 8, 2016 - [Lessons from Automating Social Media Monitoring — Greenbook](/content/insights/research-methodologies/lessons-from-automating-social-media-monitoring/index.html): As people use social media differently, as APIs change, social media monitoring programs can behave strangely. Published on January 13, 2015 - [The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It's going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs. — Greenbook](/content/insights/reflecting-on-the-reality-of-research-a-pre-baqmar-conference-interview-with-orlando-wood-of-brainjuicer.html): The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs. Published on December 2, 2011 (2,230 words) - [The Next Frontier for Behavioural Science – Driving Profitable Outcomes — Greenbook](/content/insights/market-research-leaders/the-next-frontier-for-behavioural-science-driving-profitable-outcomes.html): Behavioural science isn’t the answer for every marketing challenge; it is a starting guide for finding solutions Published on April 29, 2018 - [Online Market Research Tips for Beginners — Greenbook](/content/insights/research-methodologies/online-market-research-tips-for-beginners/index.html): Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, including financial issues. Remember that you… Published on October 17, 2022 - [This will be The Conversation over the next five years. It will be the central intersection between businesses and you. It’s because ‘your privacy’ is easily translated to ‘your data’. So the issue today, and over the next five years will not be ‘are you violating it?’, but rather, ‘what are you giving me for access to it?’. — Greenbook](/content/insights/what-happens-in-vegas-is-captured-and-sold-by-facebook.html): How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web? Published on November 21, 2011 (2,350 words) - [With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than ever for individuals to acknowledge, ‘you are your own brand’. Just as the largest global food and beverage companies exercise brand development and maintain relevancy and connectedness with their customers, individuals too must do the same. — Greenbook](/content/insights/mastering-the-art-of-the-professional-self/index.html): With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than ever for individuals to acknowledge, ‘you are your own brand’. Published on May 27, 2013 (597 words) - [Scott Keeter of Pew Research Center discussed Pew's experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. — Greenbook](/content/insights/pew-research-discusses-google-consumer-surveys-fit-for-purpose.html): Scott Keeter of Pew Research Center talked about Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Published on May 17, 2013 - [Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. — Greenbook](/content/insights/phase-3-of-the-insight-innovation-competition-is-live.html): Submissions and voting for the Insights Innovation Competition are now open and will run through May 22, 2013. Published on May 10, 2013 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 3, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-3-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on February 3, 2015 - [What is Changing in Marketing and How Does a Brand Succeed? — Greenbook](/content/insights/insights-industry-news/what-is-changing-in-marketing-and-how-does-a-brand-succeed.html): In this video, we answer the question, “What is happening in marketing and how does a brand succeed? Published on August 31, 2016 (423 words) - [The Benefits and Strengths of Social Media Research — Greenbook](/content/insights/research-methodologies/the-benefits-and-strengths-of-social-media-research.html): Social Media Research has been around a while. So it is a good time to take stock of what it is offering and what it could be offering. Published on April 24, 2015 - [How To Avoid Disruption In Business And In Life — Greenbook](/content/insights/insights-industry-news/how-to-avoid-disruption-in-business-and-in-life/index.html): In this new world of research, we can now understand the causes of disruption and how to avoid it. Published on April 22, 2015 - [Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted... — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-buzz-analytics-is-lightyears-beyond-just-text-analytics.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on April 30, 2013 - [I recently teamed with MocoSpace (a top mobile gaming platform for US Hispanics) to conduct "Latinos On The Road: A Mobile And Social Study.". The big SO WHAT of the study? Latinos are ready to engage and want to engage with brands on their mobiles before, during and after trips. — Greenbook](/content/insights/not-just-games-using-the-mocospace-mobile-game-platform-for-hispanic-research.html): I recently teamed with MocoSpace (a mobile gaming platform for US Hispanics) to conduct “Latinos On The Road: A Mobile And Social Study.”. Published on May 28, 2013 - [Ryan Smith of Qualtrics — Greenbook](/content/insights/market-research-leaders/ryan-smith-of-qualtrics/index.html): An interview with Ryan Smith, CEO of Qualtrics. Published on February 27, 2013 - [Does Behavioral Economics deliver the missing piece to attain the "Holy Grail" of research: combining the insights of a qualitative survey with the robustness of a quantitative project? — Greenbook](/content/insights/does-quantification-in-market-research-lead-to-disengagement.html): Edward Appleton on the potential implications of behavioral economics for quantitative research. Published on May 3, 2013 - [While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. — Greenbook](/content/insights/big-data-or-big-hype/index.html): Insight Innovation recently hosted a webinar, “Big Data or Big Hype?” Here are some takeaways from that. Published on April 1, 2013 - [Rubber … Meet Road. Time to Decide What to Do! — Greenbook](/content/insights/insights-industry-news/rubber-8230-meet-road-time-to-decide-what-to-do/index.html): IIeX provided a lot of content to think about. Richard Evenson offers advice on moving from thinking to acting. Published on February 19, 2015 (591 words) - [We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. — Greenbook](/content/insights/are-we-entering-the-golden-age-of-market-research-technologies.html): Five recent effects of technology on the relationship of consumers and brands and their impact on Market Research. Published on May 14, 2013 (831 words) - [Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of the American Marketing Association’s (AMA) 2011 Charles Coolidge Parlin Marketing Research Award. — Greenbook](/content/insights/psychohistory-vast-data-an-interview-with-2011-parlin-award-winner-steve-cohen.html): Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of the American Marketing Association’s (AMA) 2011 Charles Coolidge Parlin Marketing Research Award. Published on September 14, 2011 - [Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” — Greenbook](/content/insights/research-technology-a-marriage-made-in-hell/index.html): Technology and psychology must go hand in hand as research evolves. But, can researchers be trusted with it? Published on April 2, 2013 (862 words) - [Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-presenting-data-for-quick-decisions.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on April 17, 2013 - [Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. — Greenbook](/content/insights/four-new-approaches-to-consumer-segmentation-in-a-digital-and-social-age.html): Traditional consumer segmentation simply does not work that well because it is rarely very actionable. Here’s how that can change. Published on May 6, 2013 - [Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. — Greenbook](/content/insights/audience-measurement-in-an-age-of-chaos/index.html): Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Published on May 23, 2013 - [The Quiet rEvolution In Marketing Insights — Greenbook](/content/insights/market-research-trends/the-quiet-revolution-in-marketing-insights/index.html): The curve has suddenly gotten steeper. People are changing faster. Products are being created, or are evolving, at an astonishing rate. Published on February 26, 2013 (1,905 words) - [Since being rolled out in March of 2012, Google Consumer Surveys hasn’t quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it. — Greenbook](/content/insights/google-consumer-surveys-friend-or-foe/index.html): Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service. Published on March 25, 2013 - [After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. — Greenbook](/content/insights/the-insight-innovation-challenge-22-companies-transforming-market-research.html): Announcing the 22 companies that will present on the Top 25 Unmet Needs of Insights Clients at the IIeX event in Philadelphia next month. Published on May 22, 2013 - [As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fuel, then they will be the ones to go places with it, leaving us in the dust. — Greenbook](/content/insights/are-you-burning-away-your-data-fuel/index.html): As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. Published on May 16, 2013 - [Results of the 2012 Cambiar Capital Funding Index — Greenbook](/content/insights/insights-industry-news/results-of-the-2012-cambiar-capital-funding-index/index.html): 2012 wasn’t great for private equity and venture capital investment. In the MR industry, it was an excellent year. Published on February 14, 2013 - [Toto, We’re Not in Kansas Anymore! — Greenbook](/content/insights/market-research-trends/toto-we8217re-not-in-kansas-anymore/index.html): How quickly is change happening and what are corporate clients saying about the rate of change and their role in this new world? Published on October 26, 2015 - [Survival Of The Fittest: Adapt Or Die — Greenbook](/content/insights/market-research-trends/survival-of-the-fittest-adapt-or-die/index.html): To compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service. Published on February 25, 2013 - [The moral of the recent turmoil at JC Penney seems to be It is far wiser, effective, and profitable to create with your customers instead of foisting your ideas upon them. — Greenbook](/content/insights/its-the-money-stupid/index.html): Lessons learned from JC Penney when they ignored their customers and took it upon themselves to re-invent the JC Penney experience. Published on April 18, 2013 - [We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? — Greenbook](/content/insights/the-top-25-unmet-needs-of-insights-clients/index.html): Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them? Published on April 28, 2013 - [Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis — Greenbook](/content/insights/rethink13-lead-into-gold-and-back-again/index.html): Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis Published on March 19, 2013 (1,110 words) - [What Do Business People Really Think About Market Research? A Client-Side Perspective — Greenbook](/content/insights/insights-industry-news/what-do-business-people-really-think-about-market-research-a-client-side-perspective.html): Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist. Published on February 12, 2013 - [An interview With Douglas Van Praet, Author Of Unconscious Branding — Greenbook](/content/insights/market-research-leaders/an-interview-with-douglas-van-praet-author-of-unconscious-branding.html): Douglas Van Praet has been an outspoken critic of traditional market research. In this rapid fire interview Prashant Hari explore why. Published on February 21, 2013 (216 words) - [Jonathan Ewert interviews Chris Fanning, CEO of Survey Sampling International. — Greenbook](/content/insights/the-ceo-series-rethink13-edition-chris-fanning-of-survey-sampling-international.html): Investor Jonathan Ewert interviews Chris Fanning, CEO of Survey Sampling International on the investment opportunity in Market Research. Published on March 18, 2013 (1,517 words) - [I'm almost at the end of the 2nd Week of my online course on Behavioral Economics given by the renowned Dan Ariely. I wondered what these BE findings would tell us about the industry movements in Market Research. Here's my take. — Greenbook](/content/insights/can-behavioural-economics-explain-the-movements-in-the-market-research-industry.html): Edward Appleton discusses the “psychology of money” and how it impacts the market research industry. Published on April 16, 2013 (974 words) - [From Sentiment Analysis to Enterprise Applications — Greenbook](/content/insights/research-methodologies/from-sentiment-analysis-to-enterprise-applications/index.html): If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook. Published on January 2, 2012 (1,944 words) - [What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. — Greenbook](/content/insights/our-pick-of-the-papers-from-esomar-asia-pacific-2013.html): ESOMAR APAC is a conference with a fantastic spirit. Andrew Ho shares his “Best Of” list of conference presentations. Published on April 26, 2013 - [Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! — Greenbook](/content/insights/the-insight-innovation-challenge-defining-the-unmet-needs-of-clients.html): Do you have consumer insights-related needs currently not being met? Challenge the consumer insights industry to answer your unmet needs! Published on April 11, 2013 - [The Great Marketing Revolution — Greenbook](/content/insights/market-research-trends/the-great-marketing-revolution/index.html): A roadmap for the revolution: a common vision which channels the urgency and momentum of change. What is this common vision? Behavior. Published on March 5, 2013 - [Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Here are some examples of it in use. — Greenbook](/content/insights/gamification-engagement-technique-thats-making-waves.html): Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users. Published on June 4, 2013 - [Seth is an analytics strategist with Washington DC based Alta Plana Corporation . He is contributing editor at TechWeb's InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget's BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics. — Greenbook](/content/insights/the-science-of-sentiment-an-interview-with-seth-grimes.html): An interview with the leading industry analyst covering text analytics, Seth Grimes. Published on October 23, 2011 - [The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013. — Greenbook](/content/insights/arf-names-gayle-fuguitt-as-new-presidentceo/index.html): The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013. Published on March 18, 2013 - [I thought it would be interesting to chat with Seth about the state of the industry, what's coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. — Greenbook](/content/insights/a-chat-with-social-media-text-analytics-guru-seth-grimes.html): Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact. Published on April 24, 2013 (525 words) - [Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs. — Greenbook](/content/insights/virtual-stores-drive-real-sales/index.html): Marketers across a broad range of retail segments are turning to virtual stores to address a variety of sales and research needs. Published on December 12, 2011 - [Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It's all very exciting! — Greenbook](/content/insights/announcing-the-market-research-in-the-mobile-world-conferences-in-europe-the-u-s-and-asia-pac-in-2012.html): Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It’s all very exciting! Published on October 18, 2011 - [Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted... — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-rage-globally-analyze-universally.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on April 2, 2013 (461 words) - [How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researcher of the Future. — Greenbook](/content/insights/a-day-in-the-life-of-the-researchers-of-the-future/index.html): A glimpse into the lives of Researchers of the Future, using GRIT data and a mobile ethnography of Millenial researchers. Published on March 27, 2013 (626 words) - [What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes? — Greenbook](/content/insights/consumer-insights-roundup-tax-perceptions-and-refund-plans.html): What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes? Published on April 15, 2013 (744 words) - [Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-big-data-vs-mid-data-data-vs-metrics-and-grit-data-vs-the-future.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 19, 2013 - [In a conference that’s been a little short on crazy ideas, Steven Kotler of the Flow Genome Project turned on the style in successive lunchtime sessions that brought the show a touch of visionary glamor. — Greenbook](/content/insights/rethink13-hey-ho-lets-flow/index.html): In a keynote presentation, Steven Kotler discusses the four stages of “flow” and how it can bring out peak human performance. Published on March 20, 2013 - [Jason Anderson gives his thoughts on the major themes that emerged from ARF re:Think Day 1 — Greenbook](/content/insights/rethink13-chicken-little-or-the-boy-who-cried-wolf/index.html): Jason Anderson employs fables to give his thoughts on the major themes that emerged from ARF re:Think Day 1. Published on March 19, 2013 (750 words) - [The Insights Garage & Market Research Campus - Powered by Lextant | Greenbook](/content/company/insights-garage-and-market-research-campus/index.html): The Insights Garage & Market Research Campus - Powered by Lextant - The Insights Garage & Market Research Campus: the nation’s top customizable facility... - [Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. — Greenbook](/content/insights/jeffrey-hennings-top-20-mrx-stories-of-the-year/index.html): Jeffrey Henning details the 20 most retweeted links shared using #mrx over the last year. Published on December 13, 2011 - [TRC Insights | Data & Analytics, United States | Greenbook](/content/company/trc-insights/index.html): TRC Insights - Research & analytics experts in pricing research, segmentation, conjoint, message prioritization, communities, brand equity, using AI res... (987 words) - [The Future of Online Research: Engaging and Activating Stakeholders — Greenbook](/content/insights/insights-industry-news/the-future-of-online-research-engaging-and-activating-stakeholders.html): MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made Published on January 5, 2012 (1,288 words) - [Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy — Greenbook](/content/insights/rethink13-rage-globally-shop-locally/index.html): Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy Published on March 18, 2013 (787 words) - [The Mayan calendar ends in December of 2012, an ominous omen that many believe will herald the end of the world as we know it. I don't know about all that (I am still making plans for 2013), but I do think 2012 will see more massive shifts within the market research industry that may not be the end of the world, but could be so profound that it may seem like it to some. So, in the spirit of the season, here is my list of predictions for the year ahead. — Greenbook](/content/insights/will-2012-be-the-end-of-the-mr-world-as-we-know-it/index.html): Predictions for what is facing the market research industry in 2012. Published on December 27, 2011 (1,701 words) - [ESPN has partnered with Arbitron for TV and Radio data, and with Comscore for PC, Mobile, and set-top box data to produce a “Nationally projectable, five platform, cross platform measurement system,”. — Greenbook](/content/insights/rethink13-cross-platform-measurement-from-custom-project-to-standard-practice.html): Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13. Published on March 20, 2013 (434 words) - [The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? — Greenbook](/content/insights/the-state-of-gamification-in-market-research/index.html): Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification? Published on April 8, 2013 - [Regardless of whether we are client- or vendor-side, we often bemoan not having a “seat at the table.” Yet maybe it’s because researchers still behave in a way that perpetuates that outsider status. — Greenbook](/content/insights/from-data-collector-to-agent-provocateur-3-keys-to-capitalizing-on-the-big-data-opportunity.html): We often bemoan not having a “seat at the table.” Maybe it’s because researchers still behave in a way that perpetuates outsider status. Published on March 18, 2013 (805 words) - [To help you optimize the ROI of re:Think, focus on what you are looking to gain out of this investment. — Greenbook](/content/insights/rethink13-this-is-a-test-this-is-only-a-test/index.html): To help you optimize the ROI of re:Think, focus on what you are looking to gain out of this investment. Published on March 18, 2013 (499 words) - [GreenBook and NewMR hosted a debate on research gamification. Here's a summary: — Greenbook](/content/insights/debating-research-gamification/index.html): GreenBook and NewMR hosted The Gamification Challenge. It was a fun and thought provoking debate on an important topic for market research. Published on December 19, 2011 - [Social Media Week Big Take-Away: Context — Greenbook](/content/insights/market-research-trends/social-media-week-big-take-away-context/index.html): After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer. Published on February 28, 2013 - [Here is Jonathan Ewert's take on 2 sessions during the 1st day of re:Think. — Greenbook](/content/insights/rethink13-day-1-the-rise-of-superman-the-super-sample-provider.html): Jonathan Ewert shares his take on a pair of sessions from the first day of re:Think. Published on March 19, 2013 (770 words) - [Lately there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. Examples range from some major global companies to small start ups. On a similar note, the Insight Innovation Competition GreenBook and NewMR are currently conducting is emerging as a showcase for even more companies that want to revolutionize the business of market research. It all adds up to a disruption of the market research industry that is simply unprecedented. — Greenbook](/content/insights/5-companies-that-are-using-big-data-gamification-to-disrupt-market-research.html): Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research. Published on October 16, 2011 (1,252 words) - [Big Winners ‘Under The Radar’: Location Intelligence, Geo-Coded Behavioral Analysis — Greenbook](/content/insights/market-research-trends/big-winners-8216under-the-radar8217-location-intelligence-geo-coded-behavioral-analysis.html): Four companies – GoSpotCheck, Nearbuy, Placed and PlaceIQ presented their offerings of capturing and interpreting geo-specific data. Published on February 18, 2013 (1,464 words) - [re:Think Sneak Peek: An Interview With J. Walker Smith — Greenbook](/content/insights/market-research-leaders/rethink-sneak-peek-an-interview-with-j-walker-smith.html): Kicking off our comprehensive coverage of re:Think, here is an interview with J. Walker Smith, Executive Chairman at The Futures Company. Published on March 7, 2013 - [Behavioral economist George Loewenstein suggests that if we want to understand human motivations in general we may learn more from studying non-consumption activities, such as professional mountaineering. — Greenbook](/content/insights/what-mountaineering-can-tell-us-about-human-motivations.html): If we want to understand human motivations in general, we may learn more from studying non-consumption activities, such as mountaineering. Published on April 11, 2013 (1,620 words) - [The 12th Edition Of The GreenBook Research Industry Trends (GRIT) Report Is Here! — Greenbook](/content/insights/the-12th-edition-of-the-greenbook-research-industry-trends-grit-report-is-here.html): Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Published on March 12, 2013 (545 words) - [My Adventures Up Close & Personal With Neuroscience — Greenbook](/content/insights/insights-industry-news/my-adventures-up-close-038-personal-with-neuroscience.html): Leonard Murphy explains why he keeps cancelling public appearances. Published on March 13, 2013 (1,040 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 5, 2013 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-5-2013.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on March 5, 2013 (418 words) - [Once you add emerging markets to your universe, you will recognize that they have already emerged. — Greenbook](/content/insights/rethink13-emerging-markets-have-emerged/index.html): Emerging markets have emerged, are culturally challenging, and require significant investments of effort and care. Published on March 19, 2013 (367 words) - [I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. — Greenbook](/content/insights/is-eye-tracking-making-us-blind-and-other-research-maladies.html): Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques? Published on December 20, 2011 - [In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry? — Greenbook](/content/insights/physician-heal-thyself-and-thy-marketing/index.html): In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry? Published on March 26, 2013 - [McKinsey offers some ways that researchers can help top managers develop their Emerging Markets strategies. — Greenbook](/content/insights/rethink13-emerging-markets-winning-the-30-trillion-dollar-decathlon.html): For those companies expanding out to new markets to grow their businesses, McKinsey advises that it’s easier to grow where the growth is. Published on March 19, 2013 - [GRIT Sneak Peek: The Market Research Firm of the Future — Greenbook](/content/insights/grit-sneak-peek-the-market-research-firm-of-the-future.html): What are the research techniques and key selling points of the market research firm of the future? Published on February 11, 2013 - [Although there are some uses of crowdsourcing within market research, much of the most interesting work is being done in other fields, which opens up an exciting opportunity for market research to learn and adapt from successful models in other sectors. — Greenbook](/content/insights/crowdsourcing-utilizing-the-power-of-the-many-in-research.html): Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors. Published on March 17, 2013 - [Is Market Research Ready For Data Diversity? — Greenbook](/content/insights/market-research-trends/is-market-research-ready-for-data-diversity/index.html): The world in which we add value currently is changing quickly. We need to consider where we can profitably bring our MR skillsets to bear. Published on January 31, 2013 - [How Should Market Research Best React To Social Influence? — Greenbook](/content/insights/insights-industry-news/how-should-market-research-best-react-to-social-influence.html): How long will it be before sampling methods allow us to easily match behavioral data with attitudinal data? Published on February 19, 2013 (770 words) - [One of my favorite LinkedIn Groups is the ARF Group; it is always a great place for cutting edge content, great discussions, and news on all of the new things the ARF is doing to help lead the industry. Recently I noticed a new discussion thread being run by David Rabjohns on the topic of "Research as a business tool", and was intrigued by such a simple but important topic: how does market research really create business impact? It's such a core question, but one that I think is often overlooked in industry discussions. It's so important that David is heading up a new ARF Forum on the topic, and I am thrilled to see that happening. — Greenbook](/content/insights/the-birth-of-a-new-arf-forum-research-as-a-business-tool-an-interview-with-david-rabjohns.html): Utilizing research as a business tool. Published on October 18, 2011 - [The Top 3 Reasons Market Research Agencies Can Thrive in the Era of Big Data — Greenbook](/content/insights/research-methodologies/the-top-3-reasons-market-research-agencies-can-thrive-in-the-era-of-big-data.html): Big Data: With major players offering both platforms and professional services, can MR agencies compete in this explosive new space? Published on February 5, 2013 - [It’s 2013 and, sadly, too little has changed in market research over the past two decades.But there are some companies who are re:thinking how the research business needs to evolve. Here area few at re:Think 2013. — Greenbook](/content/insights/rethink13-the-state-of-disruption-in-market-research.html): Many of us are still holding stubbornly to old tools while screaming for answers to meet new challenges. Published on March 19, 2013 (515 words) - [Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards — Greenbook](/content/insights/market-research-trends/announcing-the-winners-of-the-ginny-valentine-badge-of-courage-awards.html): Announcing the five very deserving award winners for this year’s Ginny Valentine Badge of Courage Award. Published on October 1, 2020 (407 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 20, 2013 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-20-2013.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 20, 2013 - [The Key To Consumer-centric Marketing — Greenbook](/content/insights/research-methodologies/the-key-to-consumer-centric-marketing/index.html): The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement. Published on March 4, 2013 (1,021 words) - [I’ve only been to the ARF once before. The main thing I realized, very quickly, is that the ARF is big. Really big. There are risks and rewards with scale like that; which will this year's event fulfill? — Greenbook](/content/insights/rethink13-go-big-or-go-home/index.html): ARF is big. Really big. There are risks and rewards with scale like that; which will this year’s event fulfill? Published on March 18, 2013 - [At The Market Research Event in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation. His research puts the customer at the heart of product development and marketing, in four main ways. — Greenbook](/content/insights/innovation-everything-is-incremental/index.html): At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation. Published on November 10, 2011 (1,000 words) - [Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards — Greenbook](/content/insights/market-research-trends/nominations-open-for-2013-ginny-valentine-badge-of-courage-awards.html): The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards. Published on February 7, 2013 (626 words) - [Of the 1373 unique links shared on the Twitter #MRX community this past week, here are the Top 10 most retweeted: — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-top-tweets-from-dirkgently-fatso_jetson-lennyism-lovestats-and-other-mr-aliases.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on October 17, 2011 - [Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. — Greenbook](/content/insights/a-client-side-technologists-perspective-on-the-mr-data-privacy-issue.html): Client-side researcher Jason Anderson weighs in on the data privacy debate from his unique perspective in the gaming industry. Published on August 23, 2011 - [Who Are The Finalists Of The Insight Innovation Competition? — Greenbook](/content/insights/insights-technology/who-are-the-finalists-of-the-insight-innovation-competition.html): Announcing the finalists of the first round of the Insight Innovation Competition. Published on March 11, 2013 (688 words) - [10 Things I Hate About You, by Market Research. R. E. Spondent — Greenbook](/content/insights/insights-industry-news/10-things-i-hate-about-you-by-market-research-r-e-spondent.html): We wonder why participation rates in research are plummeting? Here are 10 reasons to consider. Published on January 28, 2013 - [Research Robots: More Than Meets The Eye — Greenbook](/content/insights/insights-technology/research-robots-more-than-meets-the-eye/index.html): Ari Popper test drives eye2d2, a research robot that predicts what will capture the eye in the first few split seconds of viewing, at CES. Published on February 1, 2013 (547 words) - [Conferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind. — Greenbook](/content/insights/rethink13-postive-affirmations-for-conference-attendees.html): Conferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind. Published on March 17, 2013 (411 words) - [Yesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. — Greenbook](/content/insights/diy-gets-empowered-a-quick-analysis-of-the-surveymonkeymarkettools-deal.html): SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion. Published on December 14, 2011 - [I think it's important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration of my favorite tracking study has taught me an important lesson that I think deserves to be shared with the industry. — Greenbook](/content/insights/physician-heal-thyself-a-lesson-in-taking-our-own-medicine.html): I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration of my favorite tracking study has taught me an important lesson that I think deserves to be shared with the industry. Published on December 11, 2011 (1,139 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2013 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-23-2013.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on January 23, 2013 (522 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 5, 2013 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-5-2013.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 5, 2013 (396 words) - [Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText — Greenbook](/content/insights/insights-industry-news/text-analytics-goes-mainstream-vision-critical-acquires-discovertext.html): We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks, Published on January 22, 2013 - [I'm going to be doing a periodic series of interviews with CEOs of firms that I believe are playing a significant role in transforming the industry. To start that series off, today I have Andrew Reid, Founder and President of Vision Critical. — Greenbook](/content/insights/the-ceo-series-a-discussion-with-andrew-reid-of-vision-critcal.html): Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry. Published on December 14, 2011 (1,327 words) - [Here are 7 distortions that too many companies accept at face value. — Greenbook](/content/insights/the-7-bs-stories-of-the-market-research-business/index.html): Here are 7 distortions that too many companies accept at face value. Published on November 29, 2011 (711 words) - [What’s the Difference Between Consumer Insights and Market Research? — Greenbook](/content/insights/insights-industry-news/what8217s-the-difference-between-consumer-insights-and-market-research.html): “Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on? Published on September 1, 2020 - [10 Things You Don’t Know About How Customers Use Smartphones — Greenbook](/content/insights/market-research-trends/10-things-you-dont-know-about-how-customers-use-smartphones.html): How your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts. Published on February 5, 2013 - [It is the season of giving, right? Well, there are four events occurring over the next few weeks that are real gifts to the industry! In exchange for a little bit of your time, you'll get a whole lot of value from these learning opportunities! — Greenbook](/content/insights/holiday-gifts-eric-salama-on-radio-newmr-mr-in-2012-webinar-gamification-debate-net-gain-6-0.html): How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the Great Gamification Challenge, and Net Gain 6.0! Published on December 11, 2011 - [Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research business models need to change to support that. — Greenbook](/content/insights/esomar-gets-it-right-at-digital-dimensions-conference.html): Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research business models need to change to support that. Published on October 27, 2011 (1,010 words) - [It's that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can't wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. — Greenbook](/content/insights/grit-sneak-peek-the-top-emerging-market-research-techniques.html): A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques. Published on September 8, 2011 - [Too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by "everyone else." I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts. — Greenbook](/content/insights/market-research-and-misplaced-bravado/index.html): Too many researchers believe the value of market research is self-evident. That kind of thinking is dangerously misleading. Published on December 22, 2011 - [Reflections on CES 2013: the Coming Individualization of Reality — Greenbook](/content/insights/market-research-trends/reflections-on-ces-2013-the-coming-individualization-of-reality.html): Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation. Published on January 20, 2013 (586 words) - [Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not. — Greenbook](/content/insights/brand-happens-with-or-without-you/index.html): As a researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not. Published on December 18, 2011 (878 words) - [Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-up-adventure-is-out-there.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 15, 2013 - [Interview With Romi Mahajan, CMO of Metavana — Greenbook](/content/insights/interview-with-romi-mahajan-cmo-of-metavana/index.html): An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana. Published on November 17, 2011 (1,560 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 21, 2014 — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-trending-trends-and-the-trendsetters-who-tend-them.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on January 21, 2014 (414 words) - [Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events. From the Netflix debacle to the 2012 Presidential Race, over on his Innovation Muse-ings blog he has been showing just how far you can stretch the basic metrics of buzz, sentiment, and intensity to generate insight. In this post he teams up with Professor Mitch Lovett of the University of Rochester to examine the correlation between social media data and traditional polling: the results are intriguing to say the least. — Greenbook](/content/insights/is-social-media-data-predicitive-a-comparison-of-polls-sentiment-analysis.html): Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events. Published on November 2, 2011 (1,957 words) - [You can tell it's almost Autumn; the days are getting a bit shorter, cooler weather is creeping in (slowly, but surely) and there is a flurry of activity as everyone prepares for many of the big MR industry conferences and events: AMA, ESOMAR, NewMR and TMRE. Things are no different here: I am grateful to have been asked to participate in all of them, plus a few smaller ones. I'm looking forward to each for different reasons, so I thought I'd do a little rundown of the events I'm going to be involved with and why I'm excited by them. Here they are! — Greenbook](/content/insights/autumn-is-almost-here-its-conference-time/index.html): Lenny Murphy gives a rundown of the autumn industry events he is participating in and why he is excited by them. Published on August 28, 2011 (1,853 words) - [Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. — Greenbook](/content/insights/a-grit-sneak-peek-what-are-the-most-influential-mr-trade-orgs-and-media-outlets.html): In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry. Published on September 19, 2011 - [Of the more than 1,000 unique links shared on the Twitter #MRX community last week, here are the Top Ten most retweeted: — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-perspectives-on-the-value-of-mr-and-data-social-big-gamified.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on October 31, 2011 (701 words) - [Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company). — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-6-degrees-of-the-third-degree.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on November 28, 2011 (584 words) - [Can Market Researchers Afford to be Perfectionists? — Greenbook](/content/insights/brand-strategy/can-market-researchers-afford-to-be-perfectionists/index.html): Corporate clients will turn to new faster alternatives that can provide them with 80% confidence in a fraction of the time. Published on January 7, 2012 - [Most sample companies market themselves according to panel size, quality of respondent data, variety of the traffic sources and customer service excellence. We announce the size of our panels to show scale, and to impress clients. It’s how the industry has defined success over the past decade; however I want to offer up another metric for your consideration: traffic. — Greenbook](/content/insights/does-panel-size-matter/index.html): Most sample companies market themselves on panel size, quality of respondent data, variety of the traffic sources and customer service. Published on December 6, 2011 (792 words) - [How to Make (Quantitative) Research Actionable — Greenbook](/content/insights/research-methodologies/how-to-make-quantitative-research-actionable/index.html): Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. Published on January 3, 2012 - [In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. — Greenbook](/content/insights/tis-the-season-participate-in-the-research-industry-trends-survey-winter-2012.html): In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Published on December 8, 2011 (396 words) - [The Directions Group | Consulting, United States | Greenbook](/content/company/the-directions-group/index.html): The Directions Group - The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves through integra... (375 words) - [We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands. — Greenbook](/content/insights/2012-eu-forecast-can-the-market-research-industry-beat-uncertainty-in-the-eurozone.html): During tough times, research clients want more for their budgets –and they want it fast. Published on December 15, 2011 - [Moments of Truth Cartoon: When ‘Life Insurance’ is Not “Trending” — Greenbook](/content/insights/research-methodologies/moments-of-truth-cartoon-when-8216life-insurance8217-is-not-trending.html): A light take on seeking consumer intelligence from social media monitoring. Published on December 29, 2011 - [Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world: — Greenbook](/content/insights/esomar-everything-said-on-market-research/index.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on October 3, 2011 - [Of the 1,633 unique links shared by the #MRX Twitter community last week, here are the top 10 that were retweeted the most: — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-winners-losers-from-esomar-3d-newmr-the-uk.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on November 14, 2011 (577 words) - [Want To Win A Free Pass To BAQMaR Annual Conference 2011? Here’s How! — Greenbook](/content/insights/want-to-win-a-free-pass-to-baqmar-annual-conference-2011-here-is-how.html): To help raise awareness of BAQMaR, GreenBook is sponsoring a contest to give away one free pass to the conference. Published on November 26, 2011 - [So, we have an industry that is in desperate need of innovation. We need to identify people or firms that are thinking differently and have innovative solutions to the issues we're trying to reconcile within the industry. We need to be able to fund these firms and give them access to experienced professionals that can help them be successful. Those three factors have driven GreenBook and NewMR to create the Insight Innovation Competition. — Greenbook](/content/insights/have-a-great-mr-idea-want-to-win-big-for-it-announcing-the-insights-innovation-competition.html): Submissions and voting for the Insight Innovation Competiton are open now and will run through Monday, October 24. Published on September 29, 2011 (1,137 words) - [I think there are serious pressures on both supplier and client side that work against crafting a careful, visually compelling final narrative and presentation - cost and deadlines for example. But going the extra visual yard is actually extremely valuable, as it's often the only part of the iceberg that internal clients and other influencing stakeholders see. — Greenbook](/content/insights/are-you-using-word-clouds/index.html): Going the extra visual yard is extremely valuable, as it’s often the only part internal clients and other influencing stakeholders see. Published on December 6, 2011 (632 words) - [Some people just have way too much time on their hands and it never ceases to amaze me how many people would rather try to tear things down than help build a better future together. I also really hate politics, back biting, rumor mongering, character assassination, innuendo, and being overly competitive. All of that stuff is just draining and unproductive. It's come to my attention that some folks in the industry are engaging in those activities regarding GRIT and the Insights Innovation Competition. I believe that both GreenBook, the various partners involved in those initiatives, and I have strived for full transparency, but apparently the message hasn't gotten through. So, in order to take away the energy of these negative practices and make room for more productive activities I'm going to set the record straight yet again. I'll be as brief as I can, I promise. — Greenbook](/content/insights/in-defense-of-transparency/index.html): In an effort to achieve full transparency, Lenny Murphy sets the record sraight in regards to GRIT and the Insights Innovation Competition. Published on November 8, 2011 - [Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. — Greenbook](/content/insights/of-privacy-and-games-marketing-research/index.html): For MR shops out there who are concerned about how to ethically treat social media data, just remember one rule: it’s not private data. Published on September 26, 2011 - [Yeah, I know; gamification is one of those "buzz words" of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to come, especially considering the competitors coming from outside of the space who are adopting these models as well as the growth within the wider marketing industry. With that in mind, NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate. To submit your questions, vote on the questions submitted, and register for the webinar (we'll send you a link to the webinar later) click here: http://gamificationchallenge.ideascale.com/ — Greenbook](/content/insights/game-on-the-great-gamification-challenge/index.html): Gamification is one of those “buzz words” that you might be over by now, but it is a topic that will have a huge impact on MR. Published on November 25, 2011 (706 words) - [I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. — Greenbook](/content/insights/objects-in-mirror-are-closer-than-they-appear/index.html): “The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques. Published on November 6, 2011 (1,099 words) - [The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. — Greenbook](/content/insights/announcing-the-finalists-of-the-insight-innovation-competition-register-for-the-live-judging-on-november-4th.html): The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round. Published on October 24, 2011 (570 words) - [I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors. After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order: — Greenbook](/content/insights/insights-industry-news/wrapping-up-on-tmre-insightsgals-tmre-top-10/index.html): Client-side researcher Katie Clark (AKA “InsightsGal”) recaps her favorite sessions from The Market Research Event. Published on November 13, 2011 - [It’s true that important nuance and detail is being lost, but at the same time, it’s also a fact that non-researchers generally aren’t going to give the same attention to important details that researchers are. — Greenbook](/content/insights/information-assassination-how-theyll-simply-get-the-research-wrong.html): Non-researchers generally aren’t going to give the same attention to important details that researchers are. Published on November 18, 2011 (757 words) - [What's going on? Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing. Are we really such a disrespected species as to be one destined to lose out in the Darwinian process? — Greenbook](/content/insights/are-market-research-clients-respected/index.html): Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing. Published on November 20, 2011 (486 words) - [While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task. — Greenbook](/content/insights/moments-of-truth-cartoon-bridging-the-connection-gap.html): While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task. Published on November 18, 2011 - [We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I'd put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research. — Greenbook](/content/insights/why-data-privacy-regulations-will-never-take-hold/index.html): We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I’d put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research. Published on August 22, 2011 - [Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis of my customer database, for example, I can reach response rates in excess of 30%. By targeting followers of relevant brands on Twitter, I can do the same in those cases where I need to reach outside my CRM system. — Greenbook](/content/insights/step-2-surveys-arent-your-only-quantitative-data-source.html): Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants. Published on November 14, 2011 - [The Mix Global | Full Service from United States | Greenbook](/content/company/the-mix-global/index.html): The Mix Global - We are an independent, international insight consultancy built to unlock growth through empathy, strategy, and cultural edge. (438 words) - [If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be honest, I’m not sure. In theory, you could just continue to use the same tools we always have and simply modulate the sample to reflect the new target. But with the land under our feet literally changing, it seems clear we need to account for not only where the consumer stands today but where they will be tomorrow. — Greenbook](/content/insights/americas-great-divide-what-does-the-shrinking-middle-class-mean-for-market-research.html): If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be honest, I’m not sure. In theory, you could just continue to use the same tools we always have and simply modulate the sample to reflect the new target. But with the land under our feet literally changing, it seems clear we need to account for not only where the consumer stands today but where they will be tomorrow. Published on September 27, 2011 - [The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering. Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let's look at each one. — Greenbook](/content/insights/analysis-predictions-regarding-the-confirmit-kantar-acquisitions.html): Here are my predictions for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Published on September 7, 2011 - [A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not a “fair and balanced” editorial; it reflected my current opinions and beliefs based on what I believe are long-term trends in how research is conducted and acted upon in my corner of the world. I listed eight changes I would pursue, if it were my decision to make. Most of these changes were very substantial, but didn’t include much depth as to why or when or how. — Greenbook](/content/insights/step-1-get-out-of-the-survey-business/index.html): There are several things I would do if I were a market research company. Here’s the first thing I’d do. Published on October 12, 2011 (726 words) - [The Sound | Data & Analytics from United States | Greenbook](/content/company/the-sound/index.html): The Sound - We are a full service market research agency and we help brand owners and ad agencies understand people and solve marketing challenges. - [The Dot Collection Consulting, LLC | Greenbook](/content/company/the-dot-collection-consulting-llc/index.html): The Dot Collection Consulting, LLC - Better dots. Better connections. Qualitative research that inspires and aligns. - [Thanks to the explosive growth of mobile phones and social networks, we're going to see a sea change of customer feedback options. Will you be ready for it, or are you still using comment cards and locked boxes by the door? — Greenbook](/content/insights/customer-feedback-technology-whats-next/index.html): Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it? Published on December 27, 2011 - [Of the 1,352 unique links shared on the Twitter #MRX hashtag community last week, here are the 10 most retweeted — Greenbook](/content/insights/social-media-mr-facts-and-trends/index.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on September 19, 2011 (536 words) - [A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the social media P&L is all about your social media brand awareness. And by social media brand awareness, I am talking about making sure that you have a good understanding about what people are saying about your brand online. — Greenbook](/content/insights/social-media-ignoring-the-possiblities/index.html): A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the social media P&L is all about your social media brand awareness. And by social media brand awareness, I am talking about making sure that you have a good understanding about what people are saying about your brand online. Published on September 8, 2011 - [I recently came back from the 2011 The Market Research Event(TMRE) conference in Orlando, the biggest marketing research conference of the year. There was plenty to like, not the least of which was the scale of the event. Rarely, if ever, do we get to see an exclusively market research event that is so big. Kudos to IIR for putting it together. — Greenbook](/content/insights/thoughts-on-tmre-2011/index.html): There was lots to see and plenty to like at The Market Research Event (TMRE) conference in Orlando. Published on November 10, 2011 (628 words) - [An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research. — Greenbook](/content/insights/should-research-agencies-be-paid-for-the-value-of-their-insights.html): Insights, however delivered, will remain extremely valuable for the foreseeable future, and market forces will determine value. Published on October 25, 2011 (691 words) - [As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much does our reliance on it compensate for a void of objective intelligence? — Greenbook](/content/insights/moments-of-truth-cartoon-eeniemeeniemineymo-bring-objective-intelligence-to-the-marketing-process.html): As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much does our reliance on it compensate for a void of objective intelligence? Published on October 10, 2011 - [Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks. This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements. — Greenbook](/content/insights/the-great-data-privacy-debate-a-summary/index.html): A summary of the opening statements from the six participants and key topics from today’s live debate on data privacy in market research. Published on August 22, 2011 - [Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’s criticism of the online echo chamber to some extent, social media is nonetheless a great setting for ideas to make out on a continuous basis and for fostering crowd accelerated innovation within our industry. However silly it may sound, I can’t begin to tell you all the things I’ve learned about market research through the #mrx community on twitter and LinkedIn over the past couple of years. I’d encourage you to join in, share your knowledge and engage in meaningful conversations for at least a few months before you judge for yourself. — Greenbook](/content/insights/esomar-3d-and-the-fourth-digital-dimension/index.html): Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’s criticism of the online echo chamber to some extent, social media is nonetheless a great setting for ideas to make out on a continuous basis and for fostering crowd accelerated innovation within our industry. However silly it may sound, I can’t begin to tell you all the things I’ve learned about market research through the #mrx community on twitter and LinkedIn over the past couple of years. I’d encourage you to join in, share your knowledge and engage in meaningful conversations for at least a few months before you judge for yourself. Published on November 1, 2011 - [as "for profit" researchers, we need to move faster in the direction of producing things that clients truly value. They've told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into). — Greenbook](/content/insights/news-flash-researchers-are-in-business-not-just-the-esoteric-pursuit-of-data.html): Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into). Published on October 10, 2011 - [Think Group | Full Service from United States | Greenbook](/content/company/think-group-austin/index.html): Think Group - We are in the heart of Austin giving you the best in and out access to our facility. With our state-of-the-art one-way mirror focus group... (628 words) - [Here is a special Holiday greeting from Lukas, Diane, and I. Enjoy! — Greenbook](/content/insights/happy-holidays-from-the-greenbook-blog-team/index.html): Here is a special Holiday greeting from Lukas, Diane, and I. Enjoy! Published on December 22, 2011 - [As an industry, we need to move to where the respondents are today and tomorrow, not continue to bang our heads against the wall trying to reach them where they were yesterday. Doing the same thing over and over and expecting a different result is the often noted definition of insanity. — Greenbook](/content/insights/market-research-and-the-smartphone-star-crossed-lovers-or-strangers-in-the-night.html): Smartphones are powerful and mobile. This has serious implications for MR, particularly with respect to where and how we deliver surveys. Published on October 26, 2011 - [The Insights Company | United States | Greenbook](/content/company/the-insights-company/index.html): The Insights Company - AI agents that supercharge qualitative research – AI-moderated voice-to-voice interviews, instant insights, and simulating answer... (609 words) - [As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Here are 8 things I would do, if I was a market research company. — Greenbook](/content/insights/8-things-i-would-do-if-i-were-a-market-research-company.html): A client-side researcher steps into the shoes of a research supplier. Published on October 1, 2011 (601 words) - [In this Marketoon, Tom Fishburne reveals a feeling all marketers have experienced. Like it or not, marketers, with their special powers, must make sense to left-brained, accountable business managers. We present to business executives who “just don’t get it” and simply require solid, objective data to make a subject tangible and enable confident decision-making. — Greenbook](/content/insights/moments-of-truth-interpretive-dance/index.html): What most matters is what motivates consumers in their lives to choose, pay more and advocate for a brand. Published on November 6, 2011 (470 words) - [Six great companies: Research Through Gaming, AimGen Labs, Pollbob, Decooda, InsightPool, and Inon made it through to the finals to present their ideas to the world and our panel of judges. Thousands of people were exposed to their brands and concepts all through the competition and on Friday both the judges and everyone watching the competition from home voted to award one of them $20,000 to support their efforts. — Greenbook](/content/insights/text-analytics-platform-provider-decooda-wins-the-insights-innovation-competition.html): The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts. Published on November 7, 2011 - [This slightly more real and hard-hitting Marketoon created by Tom Fishburne simply exposes how current research options actually separate us from what’s really motivating our consumers. In a continuous state of compromise, the marketer here has to consider the expense, the wait, the time and the faults of existing options. — Greenbook](/content/insights/research-methodologies/moments-of-truth-social-chatter/index.html): While social media provides unprecedented convenience, does it really tell us the “why” in what’s motivating consumers in their lives? Published on October 21, 2011 (484 words) - [The Harris Poll | United States | Greenbook](/content/company/the-harris-poll/index.html): The Harris Poll - A global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confide... (482 words) - [The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to launch something big, and we already know the outcome. — Greenbook](/content/insights/moments-of-truth-cartoon-homeworkbridging-the-information-gap-for-marketers.html): The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to launch something big, and we already know the outcome. Published on September 23, 2011 - [Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications! — Greenbook](/content/insights/tdi3-technology-driven-intelligence-insights-implications-call-for-presenters-now-open.html): Announcing that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications! Published on August 29, 2011 - [MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete. — Greenbook](/content/insights/the-honomichl-global-25-only-a-part-of-the-mr-story.html): The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space. Published on August 16, 2011 (1,229 words) - [There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years. — Greenbook](/content/insights/following-up-on-the-limiting-adjective-of-mr-plus-a-grit-sneak-peek.html): Kevin Lonnie shares some insightful responses to his earlier blog post on the idea of changing the name of the market research industry. Published on August 21, 2011 - [Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her "Mobilizing Market Research" publications. It's a nice adjunct to the publication and covers a lot of territory on the topic of mobile research. Dana has graciously given me permission to repost it here. Enjoy! — Greenbook](/content/insights/carrie-robbins-on-the-state-of-mobile-market-research.html): An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications. Published on September 3, 2011 - [Moments of Truth: “Justify’ — Greenbook](/content/insights/research-methodologies/moments-of-truth-justify/index.html): Introducing a new series of cartoons to take a humorous look at some of the “pain points” we marketers deal with on a daily basis. Published on September 1, 2011 (712 words) - [What is C2B? This is the opposite of B2C where the consumer is driving the business and not the other way around. In some of my posts, I have made it a point to focus on what I call "the social media speed of insight"; this is essentially the hypothesis (and looks like reality) that if companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it. — Greenbook](/content/insights/c2b-how-social-media-is-flipping-who-has-control/index.html): If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it. Published on October 27, 2011 - [In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event. — Greenbook](/content/insights/help-bring-mr-to-sxsw/index.html): In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event. Published on August 16, 2011 (560 words) - [As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza — Greenbook](/content/insights/research-methodologies/moments-of-truth-the-insight-guru/index.html): Alan Zorfas shares three critical comments about “how it’s done” exposed in Tom Fishburne’s Marketoon. Published on October 4, 2011 (493 words) - [Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted. — Greenbook](/content/insights/jeffrey-hennings-top-10-mrx-stories-blog-of-the-year-arf-2012-survey-medic.html): Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted. Published on September 5, 2011 - [As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access them: Go to the MRGA 365 platform by clicking this link: http://www.marketplace365.com/Default.aspx — Greenbook](/content/insights/want-to-see-the-presentations-from-market-research-in-the-mobile-world-heres-how.html): As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access them: Go to the MRGA 365 platform by clicking this link: http://www.marketplace365.com/Default.aspx Published on August 11, 2011 (265 words) - [I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the opportunity to attend this year’s event was especially intriguing. What will I learn? Who will I meet? Where is lunch?? — Greenbook](/content/insights/ama-research-strategy-summit-day-1-ask-explore-understand.html): I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the opportunity to attend this year’s event was especially intriguing. What will I learn? Who will I meet? Where is lunch?? Published on September 13, 2011 - [Compared to prior waves of the GRIT study, the Summer 2011 wave is relatively compact. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential and/or authoritative industry organizations were also included. We investigated spending levels, the overall levels of optimism vs. trepidation, and how the industry perceives and is reacting to change. Even the moniker “marketing research” itself was a subject of this most recent wave, along with the standard complement of annual GRIT tracking questions. — Greenbook](/content/insights/the-greenbook-research-industry-trends-report-for-fall-2011-is-now-available.html): In continuation of our strategy of the GRIT study being a bi-annual tracking initiative with different focus areas in each wave. Published on October 5, 2011 - [TGM Research | Data Collection from Singapore | Greenbook](/content/company/tgm-research/index.html): TGM Research - At TGM, we are helping individual researchers and businesses collect first-hand data and deliver high-quality market research insights, w... (735 words) - [Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment. — Greenbook](/content/insights/the-ama-grit-panel-embracing-change-in-mr/index.html): Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment. Published on September 16, 2011 (818 words) - [I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find. Issues such as online representativeness, phone response rates, and newer forms of data collection (mobile MR, social media sampling, etc.) take up so much of our mental bandwidth that it can be easy to give short shrift to clarity and accuracy in reporting. — Greenbook](/content/insights/generalizing-the-bane-of-insights/index.html): I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find. Issues such as online representativeness, phone response rates, and newer forms of data collection (mobile MR, social media sampling, etc.) take up so much of our mental bandwidth that it can be easy to give short shrift to clarity and accuracy in reporting. Published on July 22, 2020 - [ThinkNow | Panels / Communities, United States | Greenbook](/content/company/thinknow/index.html): ThinkNow - ThinkNow unlocks cross-cultural insights for brands. - [Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted. — Greenbook](/content/insights/jeffrey-hennings-top-10-mrx-stories-going-public-with-arguments-about-privacy.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 22, 2011 - [The Bartlett Group | United States | Greenbook](/content/company/the-bartlett-group/index.html): The Bartlett Group - The Bartlett Group is a qualitative research and full-service focus group firm offering recruiting, moderating, panel surveys and f... - [So Google is a Phone manufacturer too. How does that change the game? — Greenbook](/content/insights/google-bowls-a-googly/index.html): So Google is a Phone manufacturer too. How does that change the game? Published on August 23, 2011 (582 words) - [Track Opinion | United States | Greenbook](/content/company/track-opinion/index.html): Track Opinion - Track Opinion - your trusted global research partner. Reliable insights powered by expert panels, smart tech and full ISO & GDPR complia... (579 words) - [Triangulum Insights, Inc. | United States | Greenbook](/content/company/triangulum-insights-inc/index.html): Triangulum Insights, Inc. - Triangulum tailors and scales measurement solutions to help brands make sense of the connections across attitudes, advertisi... (319 words) - [As a vendor, you want to put your best foot forward. You want to demonstrate that you pay attention to details. And you want to show at least basic common courtesy. Getting my name or my company name wrong, when both are prominently featured on our RFPs, letters, e-mail, and all other communication, suggests you either aren’t really paying attention, or you just don’t care. — Greenbook](/content/insights/you-cant-get-this-right-what-else-will-you-screw-up.html): The details matter. Getting my name or my company name wrong suggests you either aren’t really paying attention, or you just don’t care. Published on October 26, 2011 (381 words) - [Touch Of Whit Creative | United States | Greenbook](/content/company/touch-of-whit-creative/index.html): Touch Of Whit Creative - Touch of Whit Creative is a Cultural Strategy Consultancy specializing in semiotics, cultural strategy, brand strategy and mult... (371 words) - [Recently, we were asked by a research supplier to define “getting the business”. What do clients mean by this and how should research companies act to show that they really do “get it”? Well, here are a few thoughts. — Greenbook](/content/insights/insights-industry-news/to-get-the-business-get-their-business/index.html): Simon Chadwick of Cambiar shares five things you can do to demonstrate that you “get the business” of your client. Published on August 18, 2011 - [This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista. — Greenbook](/content/insights/research-methodologies/moments-of-truth-birth-of-an-insightand-the-ensuing-crisis-of-credibility.html): This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista. Published on September 8, 2011 - [Thrive Analytics | United States | Greenbook](/content/company/thrive-analytics/index.html): Thrive Analytics - We are a leading digital marketing research and customer engagement consulting firm. - [There is a lot of talk about “gamification” at the moment in Market Research circles. As well as the proponents there are quite a few detractors. They seem to see research as a “serious” subject not to be trivialized or polluted by “gamificiation”. The problem is that they fail to understand the power of games. They also fail to understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development. — Greenbook](/content/insights/the-power-of-play/index.html): Understanding the power of games and how fundamental games are to human thought. Published on August 31, 2011 (610 words) - [Talisman Insights, LLC | United States | Greenbook](/content/company/talisman-insights-llc/index.html): Talisman Insights, LLC - Founded in 2015, Talisman Insights is market research and consulting firm that translates the science of human behavior into cl... (236 words) - [There have been many insights shared and received, ideas and concepts that will trace in and out of our thoughts as we move on to our next projects. What is lingering for me, my one big thing, is the premise of being flexible and doing more with less. — Greenbook](/content/insights/ama-research-strategy-summit-day-2-one-big-thing/index.html): Kaylor Hildebrand shares her “one big thing” from Day 2 of the AMA Research and Strategy Summit. Published on September 14, 2011 - [Decades after marketing has entered “the age of the consumer,” it’s startling how little we do know—at any given time—about what’s truly motivating consumers to choose or advocate for brands. And it’s marketers who have to endure the pressures and pain points of this information gap. — Greenbook](/content/insights/moments-of-truth-cartoon-the-kickoff-meeting/index.html): This is the third in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista. Published on September 16, 2011 - [Toluna | Qualitative Research from United States | Greenbook](/content/company/toluna/index.html): Toluna - Toluna empowers you to conduct research without limits by unifying the best of technology, research science, global panel, and made-to-measure ... - [The Forum Group | Consulting from United States | Greenbook](/content/company/the-forum-group/index.html): The Forum Group - Professional recruitment/placement of market research/insights professionals levels within the supplier, corporate, adv/media/branding... (202 words) - [TRC (THE RESEARCH COMPANY) | South Korea | Greenbook](/content/company/trc-the-research-company/index.html): TRC (THE RESEARCH COMPANY) - TRC is a full service market research firm in Korea and it has been providing both quantitative and qualitative research se... (400 words) - [TranscriptionWing, a service of Civicom | Greenbook](/content/company/transcriptionwing-a-service-of-civicom/index.html): TranscriptionWing, a service of Civicom - TranscriptionWing™ is the most reliable service to turn to for affordable, all-human, high-quality market rese... - [Wise Market Insights | United States | Greenbook](/content/company/wise-market-insights/index.html): Wise Market Insights - We uncover what truly drives Hispanic consumers through qualitative and quantitative research, with heart and cultural fluency - [Tomato Baby | United States | Greenbook](/content/company/tomato-baby/index.html): Tomato Baby - Independent consumer insights and cultural trends research studio (qual, quant, semiotics) founded by Angie Meltsner, based in Boston, MA. - [Talking Heads [Studio] | United States | Greenbook](/content/company/talking-heads-studio/index.html): Talking Heads [Studio] - Recruiting for UX research, in-person and online, project management, moderation, focus group facility, reporting. Smart. Crea... - [VERVE | International from United Kingdom | Greenbook](/content/company/verve/index.html): VERVE - Verve – Turning Human Truth into Superhuman Advantage™ (706 words) - [Human Capital: The Most Important Investment — Greenbook](/content/insights/insights-industry-news/human-capital-the-most-important-investment/index.html): The role of human capital investment is one of paramount importance to MR since we tend to get caught up in the “how” vs. the “who” and “why”. This singleness of focus is somewhat endemic in the broad industry, with some exceptions of course. Published on July 8, 2010 - [An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years. — Greenbook](/content/insights/when-will-online-panel-providers-pitch-directly-to-clients.html): An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years. Published on August 25, 2011 (365 words) - [TrendER | Quantitative Research, South Africa | Greenbook](/content/company/trender/index.html): TrendER - Trender is an insight-led market research and brand advisory agency, helping brands grow through deep consumer understanding and strategy. - [third brain studio | United States | Greenbook](/content/company/third-brain-studio/index.html): third brain studio - UX and Market Research studio specializing in healthcare and wearables, translating user insights into better hardware and software... - [Sunzu.ai | Full Service from United Kingdom | Greenbook](/content/company/sunzu/index.html): Sunzu.ai - We build synthetic humans. Ask anything, answers in seconds. Synthetic user research platform. As realistic and lifelike as the real thing. - [Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Market Research Event, and MRIA Digital Conference: Some Like It Mobile. — Greenbook](/content/insights/wrapping-up-the-fall-conference-season-esomar-3d-festival-of-newmr-tmre-and-mria.html): Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Market Research Event, and MRIA Digital Conference: Some Like It Mobile. Published on October 24, 2011 (3,263 words) - [Twenty3 | Consulting from United Kingdom | Greenbook](/content/company/twentythree/index.html): Twenty3 - Cultural Insights & Strategy - [Tobii | Consulting from United States | Greenbook](/content/company/tobii/index.html): Tobii - We conduct eye tracking research to help companies improve visibility, increase sales, and make better business-critical decisions. - [Tachyon Research Private Limited | United States | Greenbook](/content/company/tachyon-research-private-limited/index.html): Tachyon Research Private Limited - Healthcare-focused market research firm delivering authentic data and insights through verified professional panels a... (321 words) - [Vision One Research | United Kingdom | Greenbook](/content/company/vision-one-research/index.html): Vision One Research - Award-winning international full-service strategic insight agency for high-quality Consumer and B2B brand, innovation & communicat... (952 words) - [The StratLab LLC | United States | Greenbook](/content/company/the-stratlab-llc/index.html): The StratLab LLC - Full-Service Qualitative Research Consultancy - [Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell them that it's too soon to sort out the winners from the losers but it's our job to stay abreast of all them and figure out which of them might work for our clients. — Greenbook](/content/insights/is-the-revolution-on-hold/index.html): Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change. Published on August 15, 2011 (616 words) - [Voice of Customer Research (VOC Research) | Greenbook](/content/company/voice-of-customer-research-voc-research/index.html): Voice of Customer Research (VOC Research) - Our Win Loss, Customer Satisfaction, Lost Customer (Churn) and Retention services help our customers 'win mo... - [The Home Improvement Research Institute | Greenbook](/content/company/the-home-improvement-research-institute/index.html): The Home Improvement Research Institute - Nonprofit research institute providing exclusive, home improvement industry specific market insights & data to... (343 words) - [The Focus Room | United States | Greenbook](/content/company/the-focus-room-new-york-city/index.html): The Focus Room - Focus Room is a proven US Nationwide qualitative recruiting firm you can trust to provide superior participants to satisfy your researc... - [Taylor Research | United States | Greenbook](/content/company/taylor-research-inc/index.html): Taylor Research - Since 1957 we've been a go-to source for trusted quality recruitment, project management and facility rental in our modern San Diego f... - [Tremendous | United States | Greenbook](/content/company/tremendous/index.html): Tremendous - Send rewards and money instantly with Tremendous. (117 words) - [thinktank research & strategy | United States | Greenbook](/content/company/thinktank-research-and-strategy/index.html): thinktank research & strategy - thinktank is a full service (B2B & B2C) boutique research and strategy consultancy focusing on media, technology, video ... (285 words) - [The Martec Group | Full Service, United States | Greenbook](/content/company/the-martec-group/index.html): The Martec Group - The Martec Group is a full-service, global market research firm with nearly 40 years of experience across many industries in B2B and ... - [Jackson Adept Research, Inc. | United States | Greenbook](/content/company/jackson-adept-research-inc-beverly-hills/index.html): Jackson Adept Research, Inc. - LA's premier focus group facility with 8 luxurious suites in two locations (Beverly Hills and Encino) Equipped for large ... (480 words) - [ThinkEasy | Software & Technology, United States | Greenbook](/content/company/think-easy/index.html): ThinkEasy - ThinkEasy is a platform for on-demand B2B research. With our DIY tools, you can get insights from your target audiences in as little as two ... - [Standard Insights | United States | Greenbook](/content/company/standard-insights/index.html): Standard Insights - Consumer research that moves at the speed of your decisions. Brief to board-ready report in hours, from a 170M+ global panel. (247 words) - [TeenVoice | Quantitative Research, United States | Greenbook](/content/company/teen-voice/index.html): TeenVoice - TeenVoice is a research and insights platform designed to get you fast, actionable insights directly from today’s youth. - [The Quantics | Data & Analytics from India | Greenbook](/content/company/the-quantics/index.html): The Quantics - The Quantics is an AI-powered survey and insights platform enabling global research, fast sampling, API integrations, and high-quality da... (162 words) - [The Analytics Team, INC | United States | Greenbook](/content/company/the-analytics-team-inc/index.html): The Analytics Team, INC - The Analytics Team is a specialized advanced analytics consultancy with PhD-level expertise that helps businesses make confide... (200 words) - [The Center For Client Retention | United States | Greenbook](/content/company/the-center-for-client-retention/index.html): The Center For Client Retention - We craft tailor-made survey programs that provide valuable insights into customers' experiences, preferences, and expe... - [The Research Department | United States | Greenbook](/content/company/the-research-department/index.html): The Research Department - Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies. (244 words) - [Suzy | Software & Technology from United States | Greenbook](/content/company/suzy/index.html): Suzy - Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing. - [SurveyMonkey | Full Service from United States | Greenbook](/content/company/surveymonkey/index.html): SurveyMonkey - SurveyMonkey is a powerful surveys & forms platform. We help teams gather insights to create great experiences and drive business growth. (713 words) - [VGM Focus Suites | Full Service, United States | Greenbook](/content/company/vgm-focus-suites/index.html): VGM Focus Suites - VGM IS A LEADING GLOBAL MARKET RESEARCH FIRM AND THE LARGEST PROVIDER OF CUSTOM RESEARCH TO THE VIDEO GAME INDUSTRY - [Stramigo | Data & Analytics from Netherlands | Greenbook](/content/company/stramingo/index.html): Stramigo - AI-driven market research for marketing and strategy: end-to-end setup, data collection in 100+ countries, analysis and advice. - [Stream Brazil | Full Service from Brazil | Greenbook](/content/company/stream-brazil/index.html): Stream Brazil - Full service research agency focused on providing fieldwork in Brazil for international clients. - [The Research Agency (TRA) | Australia | Greenbook](/content/company/the-research-agency-tra/index.html): The Research Agency (TRA) - The Research Agency helps brand leaders see what others miss. We go beyond surface insights to reveal uncommon truths. The a... - [Another Unsuccessful Survey Invite… — Greenbook](/content/insights/research-methodologies/another-unsuccessful-survey-invite8230/index.html): Survey invites, much like online surveys, should be short, simple, and clear. Published on August 27, 2010 - [Strella | Software & Technology, United States | Greenbook](/content/company/strella/index.html): Strella - Customer insights in hours, not weeks. AI-moderated interviews and instant synthesis, powering smarter & faster decisions - [Symmetric Sampling | United States | Greenbook](/content/company/symmetric-sampling/index.html): Symmetric Sampling - Symmetric provides scientifically balanced samples worldwide. Our suite of proprietary panels includes consumer and B2B samples. (508 words) - [Jackson's Sensory Center - Northpoint | Greenbook](/content/company/jackson-sensory-center-northpoint/index.html): Jackson's Sensory Center - Northpoint - Focus suites, sensory labs, 1000 sf auditorium with viewing. Largest commercial test kitchen in Atlanta, outstan... - [Tellet | Qualitative Research from Netherlands | Greenbook](/content/company/20tellet/index.html): Tellet - Tellet is the AI research platform trusted by the world's leading agencies, consultancies and brands. - [The Wagner Group, Inc. | United States | Greenbook](/content/company/the-wagner-group-inc/index.html): The Wagner Group, Inc. - Full-service research firm providing the highest quality research to meet content, timing and budget constraints of our clients (174 words) - [TasteMakers Research Group | United States | Greenbook](/content/company/tastemakers-research-group/index.html): TasteMakers Research Group - TasteMakers PopUp CLT™(Consumer Location Test) is a proprietary sensory methodology optimized for conducting agile food and... - [The Link Group | Full Service from United States | Greenbook](/content/company/the-link-group/index.html): The Link Group - Full-service market research consultancy delivering customer insights and strategic guidance. - [Sylvestre & Co. | Qualitative Research, Canada | Greenbook](/content/company/sylvestre-and-co/index.html): Sylvestre & Co. - Sylvestre & Co. transforms cultural understanding into business impact through bilingual qualitative research that connects brands wit... - [Test GB Basic 333 | Consulting, United States | Greenbook](/content/company/test-gb-basic-3/index.html): Test GB Basic 333 - Short Description test (331 words) - [Lamppost Insights, LLC | United States | Greenbook](/content/company/lamppost-insights-llc/index.html): Lamppost Insights, LLC - A full-service strategic research and brand consultancy, designed to support immediate needs, but also illuminate and inspire t... (537 words) - [Tendance Research | Full Service, United States | Greenbook](/content/company/tendance-research/index.html): Tendance Research - End-to-end market research and consulting firm offering qualitative & quantitative research, analytics and industry-specific insight... (152 words) - [Las Vegas Field and Focus, LLC | United States | Greenbook](/content/company/las-vegas-field-and-focus-llc/index.html): Las Vegas Field and Focus, LLC - Beautiful Research center in the heart of Las Vegas. Highly supervised recruiting with uncompromising integrity, profes... - [STRAT7 | Full Service from United Kingdom | Greenbook](/content/company/strat7/index.html): STRAT7 - We are a global insights and analytics group helping brands turn customer insight into growth strategy through specialist expertise, analytics ... - [Vital Findings | Consulting from United States | Greenbook](/content/company/vital-findings/index.html): Vital Findings - Vital Findings is an insights and strategy agency offering expertise in quantitative and qualitative research, storytelling and design. - [Strategic Research Initiatives LLC | Greenbook](/content/company/strategic-research-initiatives-llc/index.html): Strategic Research Initiatives LLC - Full service buyer behavior, segmentation studies, branding, customer satisfaction/experience, product testing in N... - [Knowsis | Data & Analytics from South Africa | Greenbook](/content/company/knowsis/index.html): Knowsis - Psychology-backed intelligence products plus Data Alchemy OS, an autonomous platform for rapid, boardroom-ready behavioural insight. - [Survey Sherpa | Full Service from United States | Greenbook](/content/company/survey-sherpa/index.html): Survey Sherpa - High Quality, Fraud-Resistant Panels (150 words) - [Introducing Research Vibes – Everything Market Research, All in One Place — Greenbook](/content/insights/insights-industry-news/introducing-research-vibes-8211-everything-market-research-all-in-one-place.html): Announcing ResearchVibes, a personalized dashboard that brings together all the latest news and resources for market research professionals. Published on October 13, 2010 - [Leonard Insights | Consulting from Canada | Greenbook](/content/company/leonard-insights/index.html): Leonard Insights - Quantitative market research consultancy specialising in consumer segmentation, brand portfolio strategy and market landscape insight... - [incling | Panels / Communities, United Kingdom | Greenbook](/content/company/incling/index.html): incling - We specialise in building engaging online communities of all shapes and sizes to help you generate powerful audience insight. - [Strategic Research Associates - Spokane | Greenbook](/content/company/strategic-research-associates-spokane/index.html): Strategic Research Associates - Spokane - Full service research firm providing recruiting, facilities and surveying throughout the Northwest with over 3... - [Springboard Market Research | United States | Greenbook](/content/company/springboard-market-research/index.html): Springboard Market Research - Generate game-changing insights & ideas. Specialties: kids/parents; teens/GenZ; B2B, Asians; education, non-profit, public... - [The LAB | Qualitative Research, United States | Greenbook](/content/company/the-lab/index.html): The LAB - The LAB is a full-service qualitative agency based in Portland, Oregon, serving as an end-to-end partner for consumer and market insights. - [Strategic Focus Research & Consultancy Ltd | Greenbook](/content/company/strategic-focus-research-and-consultancy-ltd/index.html): Strategic Focus Research & Consultancy Ltd - Our strength and focus is in the Asia Pacific region with special focus in Greater China. We have the passi... - [Sunseed Research, LLC | United States | Greenbook](/content/company/sunseed-research-llc/index.html): Sunseed Research, LLC - Market Research insights scientifically designed to help you gain a competitive advantage. Discover how Sunseed can help your bu... (362 words) - [Jackson Adept Research | United States | Greenbook](/content/company/jackson-adept-research-encino/index.html): Jackson Adept Research - LA's premier focus group facility with 10 luxurious suites in two locations (Beverly Hills and Encino) Equipped for large scale... (444 words) - [Sync Research Group | United States | Greenbook](/content/company/sync-research-group/index.html): Sync Research Group - We offer comprehensive research support—from participant recruitment through deliverable-ready insights—designed to meet the deman... (399 words) - [Syno International | Data Collection, Lithuania | Greenbook](/content/company/syno-international/index.html): Syno International - Global data solutions for market research, CX and analytics - with panels and survey tools for smarter decisions. - [Leger | Full Service from Canada | Greenbook](/content/company/leger-montreal/index.html): Leger - Leger is the largest Canadian-owned market research and analytics company, with more than 300 employees in eight Canadian and US offices. - [IMR Institute for Marketing Research | Germany | Greenbook](/content/company/imr-institute-for-marketing-research/index.html): IMR Institute for Marketing Research - IMR Institute for Marketing Research has a wealth of services at its fingertips to support you throughout Germany... (403 words) - [SperlingQual, Inc. | Full Service, United States | Greenbook](/content/company/sperlingqual-inc/index.html): SperlingQual, Inc. - A full service qualitative research company with a core focus on translating human behavior into strategic direction to move busine... - [Knit | Qualitative Research from United States | Greenbook](/content/company/knit/index.html): Knit - Knit is the simplest way to get from survey → story in a week or less. AI-Powered. Human Reviewed. Quant + Qual Insights. - [STRAT7 Researchbods | United Kingdom | Greenbook](/content/company/strat7-researchbods/index.html): STRAT7 Researchbods - Tech-enabled, human-led insight through always-on Insight Communities and bespoke research, giving brands real-time clarity and co... (548 words) - [Spill the Tea Insights | United States | Greenbook](/content/company/spill-the-tea-insights/index.html): Spill the Tea Insights - Method agnostic custom boutique research firm specializing in uncovering the messy truth about your consumers. (252 words) - [Spikes | Data & Analytics from United States | Greenbook](/content/company/spikes/index.html): Spikes - Learn how to excite people and win customers through our extensive database of Excitement Points®. - [LA Product Studio | Full Service, United States | Greenbook](/content/company/la-product-studio/index.html): LA Product Studio - LAPS is an all-in-one research space with 5,000sqft (94 ft x 54ft) display area with lighting equipment and EV chargers. Ideal venue... (448 words) - [Tapestry Research | Consulting, United Kingdom | Greenbook](/content/company/tapestry-research/index.html): Tapestry Research - Tapestry Research - a team of research consultants and data specialists devoted to bringing the beauty and simplicity to the most co... (202 words) - [Spotlight Research | United States | Greenbook](/content/company/spotlight-research/index.html): Spotlight Research - A data collection/fieldwork management company dedicated to quality nationwide recruitment in both the qualitative & quantitative m... (412 words) - [SW Research Sp. z o.o. | Poland | Greenbook](/content/company/sw-research-sp-zoo/index.html): SW Research Sp. z o.o. - Polish market and opinion research agency providing quantitative/qualitative research, panel services, survey software and anal... (180 words) - [STRAT7 Jigsaw | Full Service from United Kingdom | Greenbook](/content/company/strat7jigsaw/index.html): STRAT7 Jigsaw - Strat7 Jigsaw – The Human Insight Agency - [Synergy Marketing Strategy & Research | Greenbook](/content/company/synergy-marketing-strategy-and-research/index.html): Synergy Marketing Strategy & Research - Full service marketing research firm. - [Leede Research | United States | Greenbook](/content/company/leede-research/index.html): Leede Research - We have a newly renovated and built-in usability testing lab as well as a focus group room. Complete quantitative/qualitative research ... (256 words) - [IM Industrial LLC | United States | Greenbook](/content/company/im-industrial-llc/index.html): IM Industrial LLC - IM Industrial is capable of conducting research in various fields in B2B and B2C, covering a wide range of areas. - [Anticipating The Market Research Event — Greenbook](/content/insights/insights-industry-news/anticipating-the-market-research-event/index.html): Some musings from Robert Moran the night before The Market Research Event officially begins. Published on November 7, 2010 - [InsightsNow | Full Service from United States | Greenbook](/content/company/insightsnow/index.html): InsightsNow - Providing strategic consulting and behavioral market research across the innovation lifecycle, from ideation through useage, for brand suc... - [Storybrand Consulting, Inc. | United States | Greenbook](/content/company/storybrand-consulting-inc/index.html): Storybrand Consulting, Inc. - Qualitative and quantitative research. Automotive & consumer tech brands. Product clinics, ethnography, brand strategy. Po... - [KASI Insight | Data Collection from Canada | Greenbook](/content/company/kasi-insight/index.html): KASI Insight - A leading provider of research, data, and insights to provide a holistic understanding of Africans; to inform better & faster business de... - [Star City Research LLC | United States | Greenbook](/content/company/star-city-research-llc-2024/index.html): Star City Research LLC - Assembling the most articulate, creative, and reliable panels recruited to your exact specifications while you enjoy a positive... (358 words) - [Stitch Marketing Research | United States | Greenbook](/content/company/stitch-marketing-research/index.html): Stitch Marketing Research - We bring a human element to market research to drive real-world decision making. - [Swayable | Quantitative Research, United States | Greenbook](/content/company/swayable/index.html): Swayable - Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch. (216 words) - [Spencer Research | Full Service, United States | Greenbook](/content/company/spencer-research/index.html): Spencer Research - Full-service, custom qualitative and quantitative market research supplier with a specialization in the food and beverage sector. - [Strategic Research Associates - SeaTac (Seattle/Tacoma) | Greenbook](/content/company/strategic-research-associates-seatac-seattle-tacoma.html): Strategic Research Associates - SeaTac (Seattle/Tacoma) - Full service research firm providing recruiting, facilities and surveying throughout the North... - [Sprout Insight | Consulting from United States | Greenbook](/content/company/sprout-insight/index.html): Sprout Insight - Sprout Insight is a research company that offers quantitative and qualitative research services. - [Insight Recruit | Recruiting from United States | Greenbook](/content/company/insight-recruit/index.html): Insight Recruit - Delivers high-quality participants nationwide with a 96% show rate using a tailored approach and targeted outreach to engage key audie... (674 words) - [SurveyCake | Data Collection from Taiwan | Greenbook](/content/company/surveycake/index.html): SurveyCake - Online survey and form builder - [Intouch Insight | United States | Greenbook](/content/company/intouch-insight/index.html): Intouch Insight - Intouch Insight is a CX solutions provider helping multi-location brands elevate operations with actionable insights, automation & mys... - [Survey Launch | Data & Analytics, United States | Greenbook](/content/company/survey-launch/index.html): Survey Launch - Transform your research data into strategic intelligence (107 words) - [Visions Research | International, United States | Greenbook](/content/company/visions-research/index.html): Visions Research - Most research describes preferences. We model what determines outcomes—how buyers actually choose, so pricing and strategy reflect re... - [InterQ Research LLC | United States | Greenbook](/content/company/interq-research-llc-2024/index.html): InterQ Research LLC - Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantita... (277 words) - [Lakamo Recruiting Company | United States | Greenbook](/content/company/lakamo-recruiting-company/index.html): Lakamo Recruiting Company - Your Focus Group is Only as Good as your recruit. Find out why our clients prefer to work with Lakamo for their research par... (408 words) - [Ironwood Insights Group-Qualitative (fka Observation Baltimore) | Greenbook](/content/company/ironwood-insights-group-qualitative-fka-observation-baltimore.html): Ironwood Insights Group-Qualitative (fka Observation Baltimore) - Proactive communication, precise recruiting and flexible space are the reasons Ironwoo... - [Inspirient | Data & Analytics from Germany | Greenbook](/content/company/inspirient/index.html): Inspirient - Trustworthy Quant Analysis at Scale. Inspirient turns raw survey data into accurate, decision-ready insights, fast and statistically sound. (223 words) - [Kinemedica Market Solutions | United States | Greenbook](/content/company/kinemedica-market-solutions/index.html): Kinemedica Market Solutions - Qualitative and Quantitative market research solutions for medical device manufacturers and their suppliers. (341 words) - [IVP Research Labs | United States | Greenbook](/content/company/ivp-research-labs/index.html): IVP Research Labs - Innovative behavioral and emotional research technology, simply packaged to add value to your marketing research investment. (364 words) - [Lemon Insights | United Kingdom | Greenbook](/content/company/lemon-insights/index.html): Lemon Insights - Lemon squeezes insights, creativity, and imagination into research that makes brands shine. - [Stalwart Research Insights | India | Greenbook](/content/company/stalwart-research-insights/index.html): Stalwart Research Insights - Global-industry market research and strategic consultancy delivering insight-driven strategy and analytics. (172 words) - [KJT | Consulting from United States | Greenbook](/content/company/kjt/index.html): KJT - KJT helps you advance healthcare through insight generation and medical communications. | Let's take research further, together. - [Language Insight | United Kingdom | Greenbook](/content/company/language-insight/index.html): Language Insight - Market Research language experts: survey translation, coding, transcription, content analysis, overlay, link checks – globally truste... (673 words) - [Everything You Need to Know About Social Networks… — Greenbook](/content/insights/brand-strategy/everything-you-need-to-know-about-social-networks8230.html): An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media. Published on January 16, 2011 - [Insights in Marketing | United States | Greenbook](/content/company/insights-in-marketing/index.html): Insights in Marketing - Insights in Marketing is a qualitative and quantitative research firm helping brands uncover deeper insights to drive confident ... (606 words) - [Gregg Archibald — Greenbook](/content/insights/authors/garchibald/index.html): Gregg Archibald is a market researcher and strategist dedicated to helping the research industry benefit from the consumer and technology changes that are making the field both more challenging and more exciting. He is the Managing Partner for Gen2Advisors - a strategy and consulting firm for the market research industry. - [Intact Qualitative Research | United States | Greenbook](/content/company/intact-qualitative-research/index.html): Intact Qualitative Research - SF's only unique loft research firm built with our client and respondents comfort in mind. 1 of SF's Top Rated Facilities ... - [KLC | Panels / Communities from United States | Greenbook](/content/company/klc/index.html): KLC - KLC delivers always on human insight. Our custom insights communities help companies build better experiences, better marketing, & better products (605 words) - [SurveySensum | Software & Technology from India | Greenbook](/content/company/surveysensum/index.html): SurveySensum - SurveySensum is a CX and feedback platform for collecting and analyzing NPS, CSAT and other customer feedback. - [Insights Opinion | United States | Greenbook](/content/company/insights-opinion/index.html): Insights Opinion - Insights Opinion is a global market research outsourcing partner delivering trusted, high-quality data collection for B2B and healthc... (956 words) - [InsightSutras India | Data & Analytics, India | Greenbook](/content/company/insight-sutras-india/index.html): InsightSutras India - InsightSutras India is a global outsourcing and offshore solutions provider specializing in Market Research, Data Analytics, and ... - [Jackson Associates - Midtown | United States | Greenbook](/content/company/jackson-associates-midtown/index.html): Jackson Associates - Midtown - Three trendy, spacious suites with viewing for twelve clients and overflow lounges adjacent, spa spaces and private check... (420 words) - [LDA Research Ltd | Recruiting, United Kingdom | Greenbook](/content/company/lda-research-ltd/index.html): LDA Research Ltd - Healthcare market research and recruitment specialists delivering bespoke global qualitative and quantitative study support. (181 words) - [KNow Research | Full Service from United States | Greenbook](/content/company/know-research/index.html): KNow Research - KNow Research is a full-service insights agency on the front lines of qualitative research, delivering fresh insights through custom res... (241 words) - [Inventive Analytics | Consulting, United States | Greenbook](/content/company/inventive-analytics/index.html): Inventive Analytics - Advanced quantitative research for pricing, product, and customer decisions – conjoint, MaxDiff, willingness to pay, segmentation,... - [Jolly Road Productions, Inc. | United States | Greenbook](/content/company/jolly-road-productions-inc/index.html): Jolly Road Productions, Inc. - Video Services for Qualitative Research Across USA • Field, Facility & Online • Recording • Live-Streaming • Editing • Hi... - [Leone Marketing Research | United States | Greenbook](/content/company/leone-marketing-research/index.html): Leone Marketing Research - Full service market research agency offering qualitative and quantitative research, lead by principal researcher Felicia Trim... - [KOISRA Co., Ltd. | Consulting from South Korea | Greenbook](/content/company/koisra-co-ltd/index.html): KOISRA Co., Ltd. - Seoul-based consultancy (est. 2009) providing market entry, business development and support services for foreign organizations in So... - [Indico Labs | Data & Analytics, United Kingdom | Greenbook](/content/company/indico-labs/index.html): Indico Labs - Indico Labs specialize in report building software and services to support Researchers in building engaging data presentations efficiently. - [KIK. | Full Service from Italy | Greenbook](/content/company/kik/index.html): KIK. - We are KIK, a cutting-edge market research institute and a strategic consulting firm. With our work, we provide you new keys to grow your value. - [Insight Culture | International from Germany | Greenbook](/content/company/insight-culture/index.html): Insight Culture - International qualitative boutique consultancy specializing in ethnography as well as online and conventional qualitative methods, wit... - [JL Market Research Co. Ltd. | China | Greenbook](/content/company/jl-market-research-co-ltd/index.html): JL Market Research Co. Ltd. - Professional in both B2C and B2B segments recruitment. FEASIBLE in China, Korea, Japan markets. Only work with TRUSTABLE L... (355 words) - [IntelliSurvey | United States | Greenbook](/content/company/intellisurvey/index.html): IntelliSurvey - Survey software and managed services for advanced quantitative research - faster programming, smarter fielding, cleaner data, and real-t... - [Kantar Marketplace | United Kingdom | Greenbook](/content/company/kantar-marketplace/index.html): Kantar Marketplace - Kantar Marketplace is an automated market research platform designed for marketing agility. Get the insights you need to build your... - [IWINGS INFO RESEARCH | Data Collection, India | Greenbook](/content/company/iwings-info-research/index.html): IWINGS INFO RESEARCH - We are a leading market research company specializing in data collection, panel recruitment, and survey programming. With a stron... (460 words) - [JB Research | Recruiting from United States | Greenbook](/content/company/jb-research/index.html): JB Research - Passionate Recruiting Experts - [Insight By Design | Consulting, United States | Greenbook](/content/company/insight-by-design/index.html): Insight By Design - We are a modern, bold & ambitious insights agency that delivers customer learning at the speed decisions are made. (840 words) - [itracks | Qualitative Research from Canada | Greenbook](/content/company/itracks/index.html): itracks - itracks provides secure online focus group, interview and online discussion board software and support services. - [Latana | Software & Technology from Germany | Greenbook](/content/company/latana/index.html): Latana - Latana is a leading consumer insights platform developing the next generation of brand tracking tools for marketers, brand leaders and strategi... - [Jibunu | Data Collection from United States | Greenbook](/content/company/jibunu/index.html): Jibunu - Jibunu programs and hosts online surveys for market research companies. We specialize in complex, custom projects requiring intensive programming. - [Ben Leet — Greenbook](/content/insights/authors/bleet/index.html): Ben Leet, Instantly‚Aos Managing Director for Europe has been in the research industry for over a decade and recalls sending surveys via fax machine with a certain nostalgic fondness before watching the world dramatically change over the past 10 years. Ben has always had business development close to his heart, and has combined that commercial acumen with his natural leadership abilities to build new sales channels at several companies, including Decision Tree Consulting and Toluna, before being part of the seed team that founded Instantly Europe in January 2011. Since then, Ben has been instrumental in building Instantly‚Aos footprint in Europe, and he now combines his market research experience with his sales and leadership skills to oversee Instantly‚Aos European operations. Ben is a graduate of the Nottingham Business School with a Bachelor of Arts degree (Hons) in European business. - [Learnerhunt (Futureprep Consulting AI Private Limited) | Greenbook](/content/company/learnerhunt-futureprep-consulting-ai-private-limited.html): Learnerhunt (Futureprep Consulting AI Private Limited) - Personalized career counselling and university/course guidance for students in India and abroad. (99 words) - [IVP Latina / Inter-View Partners | Mexico | Greenbook](/content/company/ivp-latina-inter-view-partners/index.html): IVP Latina / Inter-View Partners - Inter-View Partners (IVP) is an independent group of fieldwork providers, high quality fielding in over 9 countries ... (255 words) - [Istari.ai | Data & Analytics from Germany | Greenbook](/content/company/istari-ai/index.html): Istari.ai - AI-powered market intelligence from open web data. Research-grade insights built with Harvard. Trusted by governments and global organisations. - [Renee Murphy — Greenbook](/content/insights/authors/rmurphy/index.html): Renee is an industry leader in netnographic social media research guiding brands, companies and services to tap into already existing customer conversations for insights and connect the dots back to product innovation, brand positioning and other qualitative objectives, going beyond sentiment analysis. Beyond execution of research, Renee is passionate about educating other researchers in the qualitative social media research space and has spoken at a variety of events, including the Digital Non-Conference, Qualitative Research Consultants Association, Market Research Association and podcasts. 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(431 words) - [Kyrosight | Full Service from Australia | Greenbook](/content/company/kyrosight/index.html): Kyrosight - Insights and strategic consulting firm focused on human understanding to identify growth opportunities. - [Inex One | Qualitative Research from Sweden | Greenbook](/content/company/inex-one/index.html): Inex One - Market research, simplified: access the best expert networks and survey providers - in one platform. - [insightum.ai | Qualitative Research, Slovakia | Greenbook](/content/company/insightum-ai/index.html): insightum.ai - Chat with Sofia, your AI research assistant. She recruits real people, interviews them by voice, and delivers a full report — in 24 hours. - [Doug Church — Greenbook](/content/insights/authors/dchurch/index.html): Doug Church, Partner at Phase5 - [InsightFarm | Consulting from United States | Greenbook](/content/company/insightfarm/index.html): InsightFarm - Kelley Styring is a skilled qualitative moderator and business consultant turning conversations into strategy for companies large and small. (218 words) - [Insights Miami | Full Service from United States | Greenbook](/content/company/insights-miami/index.html): Insights Miami - Market research and usability testing firm offering early comprehensive prototype testing services in South Florida. (154 words) - [Luke Brook — Greenbook](/content/insights/authors/luke-brook/index.html): Luke Brook is a certified Product Marketer with over nine years of marketing experience. He leads the go-to-market strategy for Enlyta Insights, bringing its innovative features to market, and supports product marketing across the wider Escalent portfolio. Outside of work, Luke sings in a pop choir and is a certified Sports Scuba Diver. - [Infomine Healthcare Marketing Research - Middle East | Greenbook](/content/company/infomine-healthcare-marketing-research-middle-east/index.html): Infomine Healthcare Marketing Research - Middle East - Award-winning Middle East Healthcare marketing research agency. Flexible, fast & professionally f... - [Inqvey | Quantitative Research from Australia | Greenbook](/content/company/inqvey/index.html): Inqvey - Ask your target audience any question. Get research-grade data in minutes. ±2-5pp accuracy validated against Ipsos human panels. - [InsightGig | United States | Greenbook](/content/company/insightgig/index.html): InsightGig - The first Operating Layer for Insight Work, InsightGig gives research teams all the power of AI infrastructure without any of the technical... (322 words) - [IMC Research Services Inc. | United States | Greenbook](/content/company/imc-research-services-inc/index.html): IMC Research Services Inc. - IMC has been in business for over 30 years. Our diverse team has experience and expertise, specializing in multi-cultural i... (198 words) - [Insight Wells Research | Data Collection, Kenya | Greenbook](/content/company/insight-wells-research/index.html): Insight Wells Research - Nairobi-based research and analytics firm providing market, social research and AI-enabled data analytics across Africa. (200 words) - [Interview Room Inc. (Researto.) | Japan | Greenbook](/content/company/interview-room-inc-researto/index.html): Interview Room Inc. (Researto.) - A marketing research firm in Japan specializing in qualitative research & focus group facility (190 words) - [Verónica Vazart — Greenbook](/content/insights/authors/vortiz/index.html): Veronic is passionate about marketing and bringing to life at the point of sale and to the end customer. She has experience in developing both corporate and her own brands, always leveraging consumer insights to achieve the best results.

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(495 words) - [Insight Survey | South Africa | Greenbook](/content/company/insight-survey/index.html): Insight Survey - Insight Survey is a South African boutique Market Research agency with 20 years' experience, specialising in Business-to-Business & Ind... - [Arya Market Research Pvt Ltd | India | Greenbook](/content/company/arya-market-research-pvt-ltd/index.html): Arya Market Research Pvt Ltd - Arya Market Research Pvt Ltd. specializes in Data collection qualitative, quantitative market research fieldwork with Gl... (278 words) - [Nitin Sharma — Greenbook](/content/insights/authors/nitin-sharma/index.html): Nitin Sharma is the CEO of Gold Research Inc. - [IGV Marktforschung GmbH | Germany | Greenbook](/content/company/igv-marktforschung-gmbh/index.html): IGV Marktforschung GmbH - IGV Marktforschung GmbH - "We get the answers for you"was established in 1994 in Frankfurt am Main, Germany. Today we are a fu... - [Indiefield | Data Collection from United Kingdom | Greenbook](/content/company/indiefield/index.html): Indiefield - Our mission is to deliver great market research fieldwork so that you can use it to deliver everything else. - [Infotools | Harmoni | New Zealand | Greenbook](/content/company/infotools-harmoni/index.html): Infotools | Harmoni - Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data... (636 words) - [Informed Decisions Group, Inc. | United States | Greenbook](/content/company/informed-decisions-group-inc/index.html): Informed Decisions Group, Inc. - Informed Decisions Group, Inc. is a full-service market research firm focusing on shopper insights, consumer, behaviora... 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(192 words) - [Andrew Jones — Greenbook](/content/insights/authors/ajones/index.html): Andrew Jones serves as vice president of customer success for Cint, the global leader in digital insights gathering. He loves creating research efficiencies for partners using the Cint platform, which automates the insights gathering process. - [Matilda Sarah — Greenbook](/content/insights/authors/matildasarah/index.html): Matilda Sarah is Co-Founder of Q and Displayr, analysis and reporting software used by market researchers globally. With over 20 years in the industry, she focuses on what AI changes, and doesn't change, about the practice of market research. Based in Sydney, she works closely with research and insights teams navigating AI-driven transformation. - [Inamo | Qualitative Research from Sweden | Greenbook](/content/company/inamo/index.html): Inamo - Qualitative research and testing platform with AI-assisted analysis and niche global recruitment for fintech, medtech and beyond. (260 words) - [Chris Crook — Greenbook](/content/insights/authors/chriscrook/index.html): Chris has over 25-years’ experience in providing evidence-based advice on pathways to retention and growth in both consulting and corporate environments. - [Daniel Ghinn — Greenbook](/content/insights/authors/dghinn/index.html): Daniel is Founder and CEO of CREATION and has been at the helm throughout the company’s life from 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs. Daniel is married to Jo, has three children, a cat, a dog, 28 fish and 160,000 bees. - [Johnbosco Ejiofor — Greenbook](/content/insights/authors/johnbosco-ejiofor/index.html): Seasoned marketing consultant and guest author with bylines in Clutch, The Manifest, Tripwire, RSA Conference, DZone, and other respected industry publications. - [Frank Schneider — Greenbook](/content/insights/authors/fschneider/index.html): Frank Schneider, CEO at Speakeasy AI - [Guv Callahan — Greenbook](/content/insights/authors/gcallahan/index.html): Guv Callahan, Content Marketing Manager at Rev - [Ad Hoc Research | Full Service from Canada | Greenbook](/content/company/ad-hoc-research/index.html): Ad Hoc Research - With 3 new multifunctional spaces in downtown Montreal and a fully bilingual team, we offer a complete roster of services to meet your... (480 words) - [Streetbees — Greenbook](/content/insights/authors/mpetcare/index.html): Streetbees , - [Emily Desrocher — Greenbook](/content/insights/authors/emily-desrocher/index.html): Emily is an expert community insight researcher who specializes in B2B insights. Emily contributes 3 years of expertise to this space. - [Hanna Krazhan — Greenbook](/content/insights/authors/hanna-krazhan/index.html): Hanna Krazhan, Chief Commercial Officer at Yasna - [IDR | International from United States | Greenbook](/content/company/idr/index.html): IDR - Founded in 2020, IDR is a global expert network delivering 24/7, cost-effective insights from vetted experts, trusted by leading brands worldwide. - [Marco Otero — Greenbook](/content/insights/authors/marco-otero/index.html): With over 17 years of experience in the market research industry, Marco Otero serves as the VP of Sales at Cint, where he is instrumental in connecting clients with the quantitative research solutions they need to succeed. Outside of his work, he is a passionate fan of New York sports teams, happily married with three children, and currently resides in Florida. - [Paul Richard — Greenbook](/content/insights/authors/pmccullough/index.html): Paul Richard McCullough, President of MACRO Consulting, Inc., provides full-service research and applied statistical consulting to clients in a variety of industries. Mr. McCullough's areas of expertise include applied quantitative methods in new products research, pricing strategy, market segmentation, marketing mix models and brand positioning. He has been published more than 20 times in numerous magazines and journals. He frequently presents papers on topics in advanced statistical methods at leading conferences throughout North America. Over the years, he has taught numerous seminars, workshops and tutorials for various clients, universities and conferences. Until recently, he wrote a regular column covering a wide range of research issues for Marketing Research Magazine. Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. He also worked for many years on the client side for companies such as Levi Strauss & Company and Pacific Gas and Electric Company. Mr. McCullough holds an M.B.A. in management from Pepperdine University and a B.S. in mathematics from the University of California at Davis. He may be reached at Richard@macroinc.com. - [Advertising Benchmark Index (ABX) | Greenbook](/content/company/advertising-benchmark-index-abx/index.html): Advertising Benchmark Index (ABX) - ABX evaluates your creative against the world’s largest database of in-market ads - across media types – so you can ... - [Lukas Pospichal — Greenbook](/content/insights/authors/greenbb/index.html): Lukas Pospichal, - [Stage 3: Seven Steps to Grow Your Customer Base — Greenbook](/content/marketing-research/stage-3-seven-steps-to-grow-your-customer-base-34754.html): Grow is the third in a series of four papers that will discuss how to get the best business results from each stage of the customer lifecycle. This paper discusses tools and techniques that can be used to create a practical process that focuses on improving the financial results from all customer groups. - [Wes Michael — Greenbook](/content/insights/authors/wes-michael/index.html): Wes Michael founded Rare Patient Voice in 2013 to give patients and family caregivers the opportunity to voice their opinions through taking part in research studies. Rare Patient Voice has now recruited for thousands of studies and rewarded patients and family caregivers with over $13 million for their participation. Many have been recruited in person by Wes and his team at patient events and through a robust referral program with patient advocacy and support groups. Rare Patient Voice now covers over 1,500 rare and non-rare diseases and conditions and has expanded from the United States to Canada, the United Kingdom, France, Germany, Italy, Spain, Australia, and New Zealand. Before launching Rare Patient Voice, Wes worked for healthcare market research firm Kantar Health. He previously was a brand manager and market research manager at McCormick (the spice company) and General Mills (working on Wheaties, Total and Kix cereals). He has a BA from the University of Pennsylvania (with a year at Edinburgh University) and an MBA from the University of Chicago. (282 words) - [Simon Edwards — Greenbook](/content/insights/authors/sedwards/index.html): Simon is a Leader in insights, analytics and design in Financial Services, he has operated on the client side for 20 years and has deep expertise in CX and customer proposition and experience design. Simon has an MBA and is President of The Research Society in Australia. - [Stefan Boom — Greenbook](/content/insights/authors/sboom/index.html): Stefan Boom, - [Ryan Walton — Greenbook](/content/insights/authors/ryan-walton/index.html): Ryan is an entrepreneur with over 20 years of experience. He specializes in scaling online businesses, optimizing customer experiences, and driving growth through innovative strategies. (152 words) - [Amishi Takalkar — Greenbook](/content/insights/authors/atakalkar/index.html): Driven by her desire to push the envelope, Amishi has focused her career on leveraging data to better understand consumer behavior in innovative ways. Amishi’s interest in data science started in the most unlikely place – MTV, her first job. This drove her to pursue a Masters and then join PepsiCo in their Data and Analytics team. She was interested in pursuing a more entrepreneurial path within Data and later joined AOL (and then Affinnova) As the Co-Founder and CEO of NAILBITER, Amishi has brought her business, digital, insights, and analytics expertise together to form a powerful technology solution! Outside business, Amishi is a mentor to many young women and girls including her 2 daughters. Amishi lives in Northern VA (166 words) - [Nihal Advani — Greenbook](/content/insights/authors/nihaladvani/index.html): Nihal Advani is the Founder & CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. (75 words) - [Adam Warner — Greenbook](/content/insights/authors/awarner/index.html): Adam Warner, Marketing and Communications Consultant (118 words) - [Kristin Schwitzer — Greenbook](/content/insights/authors/kristinschwitzer/index.html): Kristin Schwitzer is the founder and President of Beacon Research, an innovative qualitative research consulting firm that specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Her work has resulted in award winning websites for P&G and AARP, along with a breakthrough teen targeted multi-media campaign for the Ad Council, and numerous new products, new packages and consumer insights for many leading brands. Prior to launching her firm, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is a past Vice President of QRCA (the Qualitative Research Consultants Association) and the founder and Co-Chair of QRCA‚Aos Online Special Interest Group. She is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the ‚AuQueen of Cool Research.‚Au Kristin is also the founding Editor in Chief of Greenbook‚Aos NewQual blog. She can be reached at kristin@beacon-research.com. - [Joana Wiering — Greenbook](/content/insights/authors/joana-wiering/index.html): Joana Wiering is a Project Assistant at 10K Humans and helps create content for the Focus on Latam expert channel. (66 words) - [Bianca Pryor — Greenbook](/content/insights/authors/bpryor/index.html): Bianca Pryor, Senior Vice President at System1 Research - [Lev Mazin — Greenbook](/content/insights/authors/lmazin/index.html): Lev Mazin, CEO at AYTM - [Research Access — Greenbook](/content/insights/authors/researchaccess/index.html): Market Research has four core components, each of which is, at once, valuable and fraught with dangers; they are: * Frameworks * Data * Analysis * Action Many incorrectly consider these as independent or at least loosely associated. In fact, each depends fundamentally on the soundness of the other. As such, as with any complex area or system, each component has to align carefully in order to produce something of value; thus, most Market Research is not particularly valuable unless one considers providing fodder for marketing homilies as the goal of the research. We need a new paradigm. What we need is freely available, real-time frameworks and data. These will beget freely available analysis and action plans. Research Access is dedicated to this goal. Bringing in the freshest thinkers and leading innovators across the market research industry, Research Access provides a forum for disseminating ideas, discussions, and content that supports our vision of a better market research industry. (276 words) - [Keith Price — Greenbook](/content/insights/authors/kpricegreenbook-org/index.html): Keith Price, Co-CEO at Critical Mix (111 words) - [Cassandra McNeill — Greenbook](/content/insights/authors/cmcneillgreenbook-org/index.html): Cassandra McNeill, Senior Manager of Content Marketing at GutCheck - [Stephan Basson — Greenbook](/content/insights/authors/stephan-basson/index.html): Stephan Basson is the Content Marketing Manager at Factworks, with expertise in crafting content for the specialized world of market research, tech and beyond. - [Glenna Crooks, PhD — Greenbook](/content/insights/authors/glenna-crooks-phd/index.html): Glenna Crooks, PhD is the CEO of Strategic Health Policy International, Inc. and the author of The NetworkSage: Realize Your Network Superpower - [Kristian Aloma — Greenbook](/content/insights/authors/kaloma/index.html): Kristian A. Alomá, PhD is the founder and CEO of Threadline, a narrative design firm that focuses on qualitative research and brand strategy using principles from narrative psychology. His academic work focused on consumer identity and he is considered an expert in the application of narrative to consumer insights and branding. He is the author of Start with the Story available from retailers everywhere. - [Roddy Knowles — Greenbook](/content/insights/authors/rknowles/index.html): Roddy Knowles, Product Evangelist at DISQO - [Megan Paul — Greenbook](/content/insights/authors/mpaul/index.html): Megan Paul, (95 words) - [Nichola Kent-Lemon — Greenbook](/content/insights/authors/nkentlemon/index.html): Nichola Kent-Lemon is an international qualitative research director at market research consultancy Northstar. Her interests include the application of social and cognitive psychology in the development of research methods. (138 words) - [Ethel Klein — Greenbook](/content/insights/authors/ethel-klein/index.html): Ethel Klein is a Vice President of Client Success at Behaviorally, headquartered in New Jersey, where she finds joy in assisting her clients in intricately defining and diagnosing consumer behavior. When not in the office, she spends her time with friends and family, her two adorable (Gen-Alpha!) children, and further her extremely spoiled rescue dogs, Bishop and Jonas. - [Anouar El — Greenbook](/content/insights/authors/aelhaji/index.html): Anouar El Haji is the founder of Veylinx, the winner of the Insight Innovation Competition 2014 North-America. He developed Veylinx to reveal what consumers truly value by letting them vote with their own wallet. He is specialized in behavioral economic methods to conduct marketing and market research. - [Andrew Swisher — Greenbook](/content/insights/authors/aswisher/index.html): Andrew leads Demand Generation in the US for Linkfluence. He is an experienced marketing and entrepreneurial professional with a vast knowledge of B2B SaaS, general management, and start up growth. - [Stephen Springfield — Greenbook](/content/insights/authors/sspringfield/index.html): Stephen Springfield, - [Val Pastrana — Greenbook](/content/insights/authors/ppastrana/index.html): Val is currently Consumer Science, AMEA/Global Lead at Sanofi Consumer Healthcare. In this role, he leads efforts to grow key priority CHC brands in the region via consumer-inspired, science backed claims, demos and innovation. He is also the Founder of Next Level Innovation, an innovation best practice coaching agency. He previously held R&D, Insights and Innovation roles of increasing impact and scope in Mondelez, P&G, Unilever, J&J, Samsung and Nielsen. He is a seasoned innovation and design thinking practitioner from strategy to ideas to solutions, across multiple household, personal care, healthcare, and food and beverage categories. He is passionate about building and transforming teams, and is devoting a significant amount of time coaching research and innovation functions to deliver next level outcomes. - [George Pappachen — Greenbook](/content/insights/authors/gpappachen/index.html): George Pappachen, Adjunct Professor at New York University (108 words) - [Sam Albert — Greenbook](/content/insights/authors/salber/index.html): Sam Albert is Vice President at PRS IN VIVO, a global behavior science and research agency specializing in shopper, packaging and consumer experience research. Contact Sam at sam.albert@prs-invivo.com to learn more about how next generation in-context research can uncover effective, actionable shopper insights. (156 words) - [Colin Wong — Greenbook](/content/insights/authors/cwong/index.html): Colin possesses an extensive 17-year background in the insights domain, marked by a fervent commitment to technological advancements and panel innovations within market research. Over the course of his career, he has played a pivotal role in steering client-side organizations and research agencies towards the seamless integration of various state-of-the-art research technologies, while also streamlining operations through automation. Notably, Colin has spearheaded the establishment of two global market research conference series in the Asia Pacific region: Market Research in the Mobile World and Qualitative 360. In 2021, he embarked on the creation of the groundbreaking GreenBook Asia Pacific blog site, Focus on APAC, and contributed to the orchestration of the prestige IIEX APAC conference. His advisory positions with numerous prominent client-side companies in Asia, alongside his consultancy engagements with international brands, serve as a testament to his esteemed reputation as a trusted industry advisor and consultant. - [Ana Iorga — Greenbook](/content/insights/authors/aiorga/index.html): Ana Lorga is a savvy consumer neuroscience expert with a deep abiding passion for bringing science to marketing. She is a professional who has spent over a decade in working with business as well as academia. Ana, having founded one of the fastest growing full service advertising agencies, has deep expertise in the world of design, communication, branding and the creation of marketing campaigns for brands across diverse industries such as Consumer Goods, Retail, Finance and Media. Given her unique academic background, Ana then set out to found Buyer Brain, a consumer neuroscience research lab, that focuses on delivering non-conscious insights which drive deeper customer engagement. Ana is a Medical Doctor that holds a double MBA degree in Marketing and Finance from the University of Ottawa & Bucharest School of Management and is currently a PhD scholar in consumer neuroscience with the Bucharest Academy of Economic Studies. Dr. Iorga has been a member of TAAN, a global network of senior advertising professionals since 2009. She also serves on the editorial board of NMSBA’s Insights Magazine. Ana is a lecturer at Hamburg Media School’s Neuromarketing Manager Program and co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing. Ana is also a member of the NMSBA Advisory Board. (214 words) - [Amber Tedesco — Greenbook](/content/insights/authors/atedesco/index.html): ABOUT AMBER TEDESCO Amber Tedesco, CEO of RIVA Market Research and Training Institute has more than 20 years of qualitative research experience. She has been with RIVA since 1998 and has done almost everything there is to do with the organization. Amber is the person charged with oversight of both of RIVA’s corporate divisions on a day-to-day basis. As well as managing the company, she Moderates, serves as Manager for projects in house, and works closely with RIVA clients. On the Training side, she is a trainer for many of the course’s RIVA offers, manages custom clients, setting the training calendar and scheduling trainers, as well as supervising the enrollment process. She holds a BS in Family Science from University of Maryland (UMD). In addition, she is a graduate of the RIVA Training Institute with certificates for completion of “Fundamentals of Moderating,” “The Art and Science of Qualitative Analysis and Report Writing,” “Qualitative Toolbox,” “Fundamentals of IDI Moderating,” and “Facilitation.” She is a CASA (Court Appointed Service Advocate) for neglected and abused children in Montgomery County, MD through Voices Montgomery. She is the Co-chair of the QRCA DC Chapter and volunteers for many organizations that her children are involved with. - [Clint Taylor — Greenbook](/content/insights/authors/ctaylor/index.html): Clint Taylor is Founder and CEO for Datality. Ever-obsessed with figuring out Why?, Clint has achieved a strong reputation for combining web, software and mobile development, marketing strategy, user experience, data mining and analysis, and creative direction to produce data-driven solutions for industries including telecommunications, travel & tourism, retail, finance, professional sports, entertainment and more. When he‚Aos not making happiness using technology and common sense, Clint enjoys happiness at his New Hampshire home with his wife and their three boys. - [Dave Carruthers — Greenbook](/content/insights/authors/dcarruther/index.html): Dave Carruthers, Founder & CEO at Voxpopme - [Alain Briancon, PhD. — Greenbook](/content/insights/authors/alain-briancon-phd/index.html): Dr. Alain Briançon is the Vice President of Research & Data Science Research Sciences at Dynata. Alain is a serial inventor (90 issued patents, 29 on Artificial Intelligence) who loves applying technology to real business problems (no technology for technology's sake) with a zeal to challenge the status quo. He’s into LLM, graph database, and, of course, intervention logic. Alain leads Dynata’s global Data Science and Research team and has tremendous experience driving innovation and leading data science, research, and technology teams. He brings decades of experience in applying AI to business problems and will be a change agent in how Dynata leverages this critical technology. Most recently, Alain served at Amida Technology Solutions; prior to that, he served at Kyndryl, Kantar Profiles, Cerebri AI, and many others. (218 words) - [Ellen Romer — Greenbook](/content/insights/authors/ellen-romer/index.html): Ellen Romer is Director of Data Strategy at Dynata, where she focuses on data quality, sample integrity, and the responsible use of emerging technologies across the insights lifecycle. She brings deep experience spanning research operations and data product strategy, including prior roles leading voice‑of‑research and data product strategy at Resonate and serving as director of product development and innovation at NIQ/GfK. Her work centers on trustworthy, human‑driven insights at scale. - [Shane Skillen — Greenbook](/content/insights/authors/sskillen/index.html): As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioral scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries. As such, Hotspex was voted the most innovative insights firm in North America in the 2018 Greenbook Research Industry Trends Report. Shane and his team have launched cutting-edge implicit measurement tools focused on evaluating distinctive memory cues and brand assets. (200 words) - [Garth Viegas — Greenbook](/content/insights/authors/gviegas/index.html): Garth Viegas, Managing Director, Americas at Analytic Edge Pte. Ltd (93 words) - [Vivian Chak — Greenbook](/content/insights/authors/vchak/index.html): Vivian Chak, (109 words) - [Gera Nevolovich — Greenbook](/content/insights/authors/gnevolovich/index.html): Gera Nevolovich, (96 words) - [Amber Davis — Greenbook](/content/insights/authors/adavis/index.html): Amber Davis, - [Andrea Parsons — Greenbook](/content/insights/authors/andreaparsons/index.html): Andrea Parsons is a Senior Director with Behaviorally’s Customer Success team. Andrea has a passion for consumer insights and behavioral science-based market research solutions with a strong focus on Health & Well-Being. Connect with Andrea on LinkedIn. (85 words) - [Jake Pryszlak — Greenbook](/content/insights/authors/jpryszlak/index.html): Jake Pryszlak, Blogger & Speaker at ResearchGeek - [Horst Feldhaeuser — Greenbook](/content/insights/authors/hfeldhaeuser/index.html): Horst is Group Services Director for Infotools. He is a multi-award-winning research professional with more than two decades’ experience in market research, marketing, and business consulting. He is actively involved in the research industry and is a sought-after conference presenter and contributor to industry publications. (120 words) - [Gennadiy Geyler — Greenbook](/content/insights/authors/ggeylergreenbook-org/index.html): Gennadiy Geyler, Vice President of Operations at MedSurvey - [Sebastian Berger — Greenbook](/content/insights/authors/sebastian-berger/index.html): Head of Science at ReDem, leading interdisciplinary research in AI, data analytics, and behavioral science. Award-winning management consultant, professor, and market research innovator. (180 words) - [Michelle Niedziela — Greenbook](/content/insights/authors/mniedziela/index.html): Dr. Michelle Murphy Niedziela is a behavioral neuroscience expert in neuropsychology, psychology and consumer science with a focus on flavor and fragrance technologies, Dr. Niedziela is experienced in both academic and industry environments. Michelle obtained a PhD and masters in neuroscience and biopsychology from Purdue University and a BS in psychology from Florida State University. Michelle began her career in the Flavor & Fragrance field as a post doctoral fellow at Monell Chemical Senses Center working on industry sponsored research of functional foods. She continued her career at Johnson & Johnson where she specialized in research and development of innovation technologies and methodologies for consumer products, clinical and experimental protocol and design development for R&D consumer products, discovery and development of innovative consumer science methodologies for consumer products and acted as the technical lead for technology development programs in the areas of neuroscience, psychology, flavor and fragrance. At Mars Chocolate, Michelle worked on global sensory projects and was responsible for supporting global raw material projects from agropractice to application, working cross-functionally with global teams on innovative products for developing markets. At HCD Michelle focuses on integrating neuromarketing tools with traditional methods used to measure consumer response, expanding HCDs‚Ao research and expertise in measuring consumer experiences into flavor and fragrance research and development. - [Natacha Dagneaud — Greenbook](/content/insights/authors/ndagneaudgreenbook-org/index.html): Natacha Dagneaud, (102 words) - [Dominic Atkinson — Greenbook](/content/insights/authors/datkinson/index.html): Dominic Atkinson, Co-Founder at Dig Insights - [Gen2 Advisors — Greenbook](/content/insights/authors/gen2-advisors/index.html): Gen2 Advisors, - [Jaime Solórzano — Greenbook](/content/insights/authors/jaime-solrzano/index.html): Strategic market research leader with 25 years’ experience advising global brands across LATAM, NA and Europe. Expert in qualitative, ethnography and brand strategy. Speaker and industry contributor. - [David Rabjohns — Greenbook](/content/insights/authors/drabjohns/index.html): David Rabjohns is the CEO of MotiveQuest, a social intelligence company. MotiveQuest uses ‚AuOnline Anthropology‚Au software to help companies create new products, improve their marketing and measure their success. Key clients include:, Microsoft, Kraft, Novartis and Audi. Prior to starting MotiveQuest in 2003, David was the youngest ever account planning EVP at Leo Burnett. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US). David enjoys sailing, racing cars and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh. You can reach David through any of the normal social media channels: Twitter: @motivequest Blog: http://www.motivequest.com/blog/ LinkedIn: http://www.linkedin.com/in/davidrabjohns Slideshare: http://www.slideshare.net/motivequest - [Kim Bowers — Greenbook](/content/insights/authors/kbowers/index.html): Kim Bowers, - [Nicole Garberg — Greenbook](/content/insights/authors/nicole-garberg/index.html): Nicole has over 20 years’ experience conducting research and consulting with clients across multiple industries. Her focus on healthcare has allowed her to work with payors, medical devices, medical technology, HEOR, providers, and most importantly, patients. Specializing in real-world evidence-based healthcare research, Nicole is focused on understanding patient experience, QoL, and healthcare journeys to improve outcomes through incorporation of patient voice into all real-world data-based research efforts. Nicole holds a MS in Experimental Psychology from Central Michigan University and BA degrees in Psychology and Sociology from the University of St. Thomas. - [Dialsmith and Presentation Testing Announce Merger, Launch of New Business Venture Engagious® — Greenbook](/content/marketing-research/dialsmith-presentation-testing-announce-merger/index.html): Dialsmith and Presentation Testing Announce Merger, Launch of New Business Venture Engagious® (477 words) - [Jim Bryson — Greenbook](/content/insights/authors/jbryson/index.html): Jim Bryson is a Programme Committee member for ESOMAR Global Qualitative 2014 and Founder and CEO of 20|20 Research, a firm that provides both in-person and online global qualitative research software and services. A 28-year veteran of the market research industry, he sits on the Marketing Research Association Board of Directors, has served three terms as President of Qualitative Research Consultants Association and was recently named 2013 Market Research Executive of the Year by Research Business Report - [Brett House — Greenbook](/content/insights/authors/bhouse/index.html): Brett House, Nielsen at VP, Product Marketing and Strategy - [Peter Shafer — Greenbook](/content/insights/authors/pshafer/index.html): Peter Shafer leads sales and marketing teams at market research agencies. Peter works with senior agency leaders on sales and revenue growth. - [Nicole Bitette — Greenbook](/content/insights/authors/nbitettegreenbook-org/index.html): Nicole Bitette, (109 words) - [Matthew Hellon — Greenbook](/content/insights/authors/mhellonejacobs/index.html): Matthew Hellon, at Northstar Research - [Satish Pai — Greenbook](/content/insights/authors/spaigreenbook-org/index.html): Satish Pai, - [Spyros Koutlelos — Greenbook](/content/insights/authors/spyros-koutlelos/index.html): Founder of Webcall International Research. Combining tech growth driven, APAC fieldwork & Behavioral expertise, to help clients measure true consumer behavior across Asia. (70 words) - [Adam Rowles — Greenbook](/content/insights/authors/adamrowles/index.html): Adam looks after marketing for The Forge. He has spent 14 years in the industry helping leading global clients find solutions to their strategic marketing challenges. At The Forge, he is responsible for identifying opportunities to support new clients and promoting and presenting the solutions that will help them. (156 words) - [Dig Insights — Greenbook](/content/insights/authors/dinsights/index.html): Dig Insights, (94 words) - [Ryan Stuart — Greenbook](/content/insights/authors/rstuart/index.html): Ryan leads a talented team in building technology that makes understanding data a breeze. Companies around the world use Kapiche to quickly understand and act upon customer opinion through NPS, CSAT, reviews, surveys, and social data. Ryan's training is in Software Engineering, where he has 10+ years of experience designing/developing backend, frontend, and deployment solutions. - [Rob Arnett — Greenbook](/content/insights/authors/rarnett/index.html): Rob Arnett, (95 words) - [Anurag Banerjee — Greenbook](/content/insights/authors/abanerjee/index.html): Anurag Banerjee, Co-Founder and CEO at Quilt.AI (101 words) - [Greg Stucky — Greenbook](/content/insights/authors/gstucky/index.html): Greg has focused his career on the development of new methods, techniques, and services for research innovations. His deep experience in the application of consumer behavior to product innovation has garnered industry attention and awards, with work featured in Harvard Business Review, The LA Times, ESOMAR World, and other industry publications. Greg has pioneered cue signals research and at InsightsNow, he is responsible for the growth of new business initiatives. . - [Matt Johnson — Greenbook](/content/insights/authors/mjohnson/index.html): Matt Johnson, (114 words) - [Apoorva Dudani — Greenbook](/content/insights/authors/apoorva-dudani/index.html): Apoorva Dudani is a Senior Market Research Analyst specializing in marketing analytics and brand and product strategy with experience translating research into scalable, strategic, and decision-ready frameworks. (130 words) - [Brian Fowler — Greenbook](/content/insights/authors/brian-fowler/index.html): Brian Fowler is a seasoned business leader with 30 years of experience in management, operations, and community building. As the Co-Founder and Executive Director of the Insights Career Network (ICN), he scaled a volunteer-powered community to over 3,600 professionals and 33k+ LinkedIn followers, establishing a vital 501(c)(3) resource for career development and industry mentorship. The ICN hosts free biweekly virtual meetups for job Seekers & Allies and conducts original research of the insights labor market. Previously, Brian served as COO of CFMC/Survox (now Enghouse Insights), where he directed one of the original software platforms in Insights through a decade of digital transformation and international expansion, culminating in a successful acquisition. Through his consultancy, Brain Flower Services, he provides fractional C-suite leadership, helping startups and established firms architect operational systems and growth strategies. A published thought leader in Greenbook and Quirk’s, Brian writes extensively on the evolution of research careers, emphasizing how personal identity and AI skills define the modern workforce. His career is defined by a "community-first" approach, having spent over 25 years in leadership roles for the chapters of the Insights Association, the American Marketing Association, American Association of Public Opinion Research, and the Marketing Research Association. The Striver Series The articles appearing under Mr. Fowler’s name in Greenbook’s Market Research and Insights Careers Channel that tell the stories of individuals who work in our profession are largely composed by the subjects themself. Each Striver Series article is written in 3rd person by the person we are learning about in the story. Mr. Fowler works with each one as a guest editor, curator, and coach, helping the author and helping us understand their perspective and their journey. - [Chloe Lee — Greenbook](/content/insights/authors/clee/index.html): Chloe Lee started her career in market research over 8 years ago at Ipsos ASI in Montreal, and then joining the Hotspex team in Toronto in 2014. Chloe is experienced in leading large-scale brand equity, advertising tracking and copy testing research programs for clients across CPG, pharma, telecom, retail, QSR, financial services and airline industries, both at the global and national level. Her forte lies in bringing the relevant information together to develop insights that assist marketers with brand plans and execution. She also has learned the value of understanding her clients’ business issues and applying them to research. Chloe holds a Bachelor of Commerce from the John Molson School of Business, Concordia University in Montreal. (212 words) - [Jack Miles — Greenbook](/content/insights/authors/jmilesgreenbook-org/index.html): Jack has 15 years' experience in solving brand's strategic marketing challenges. He specialises in quantitative research methods and insight communication. His work has contributed to outcomes like helping the new Land Rover Defender become JLR's second biggest selling car in its launch year, thought leadership research on the future of travel which reached 425mn people and accurately predicting the growth of Germany's smart home market. His work has been shortlisted and won awards for Business Impact, B2B Research and Innovation in Data Analytics. Jack is also Research World's Editor-in-Chief and he's a regular contributor to publications such as Quirks, Research Live and WARC. - [Jessica Long — Greenbook](/content/insights/authors/jlong/index.html): Jessica Long has spent the last 12 years conducting research on Human Behaviour around the world. With a background in qualitative research that spans the social, public and private sectors, Jessica enjoys drawing interdisciplinary learnings and methodologies across all sectors to ensure a wider range of voices are heard. Jessica holds an MSc from the London School of Economics and is a Research Director at LRWTonic’s London office. - [Reena Sooch — Greenbook](/content/insights/authors/reena-sooch/index.html): Reena Sooch is Partner and Head of Digital and AI at Day One Strategy, a global women-owned, tech-first market research and strategy agency. With 16+ years in market research, Reena is a strategic advisor on digital health, omnichannel strategies, and AI implementation. Previously leading Digital and Innovation practices at Ipsos Healthcare, Reena's work in digital experience and health equity has earned awards and publications. She serves on boards of global digital health organizations including Health Enabled, Reach, and Health Parliament. - [Thor Ernstsson — Greenbook](/content/insights/authors/ternstsson/index.html): Thor Ernstsson, - [Aaron Jue — Greenbook](/content/insights/authors/ajue/index.html): As market research director, Aaron is responsible for client and internal research support for FocusVision. This includes consultation and management of survey and sample design, analytics, and reporting.¬† His knowledge and research helps FocusVision stay at the forefront of new market research trends, best survey design practices, maximizing response rates and data quality. Aaron‚Aos background includes more than 10 years experience in full service online survey research in a variety of capacities. Aaron holds a degree from Stanford University. - [Ron Sellers — Greenbook](/content/insights/authors/ronsellers/index.html): Ron has 25 years of experience designing and conducting research that makes a difference. Thirteen of those years were spent running Ellison Research, which he acquired in 2008 and rebranded into Grey Matter. Twenty-three years. That's over 1,100 focus groups moderated (plus many more IDIs) hundreds of quantitative studies successfully completed, over thirty published articles in industry magazines and trade journals‚ speeches given, seminars led, and classes taught‚ and scores of clients relying on his work in making key decisions. Ron's work helped Chevrolet design and name the Chevy Equinox SUV. He helped the NHL's Phoenix Coyotes design a new logo and branding scheme. He helped the American Red Cross design a successful holiday fundraising campaign. He helped General Motors rebrand all of their pre-owned vehicle lots. Ron's work has been cited extensively by the international media, including Harvard Business Review, Associated Press, USA Today, Los Angeles Times, Financial Times of London, USA Radio Network, Washington Post, and a host of other media in the U.S., China, Sweden, Russia, New Zealand, Korea, Canada, the Philippines, Norway, Australia, England, and Central America. His work has even been used in panel hearings before the U.S. Senate and quoted in Jay Leno's opening monologue on The Tonight Show. (457 words) - [Dec Harvey-White — Greenbook](/content/insights/authors/dec-harvey-white/index.html): Dec developed an ability to understand consumers/trends through years spent in leading UK agencies including C Space and Mintel - a skill that saw him named a 'Research Hero' by Research Live in 2021. He has since been working for MarketCast and focusing exclusively on projects in the Entertainment industry, and re-located to Los Angeles full-time in 2023 to be closer to major Hollywood studio/streamer/production clients. Dec's specialism is in working on qualitative approaches that are fun to deliver, lead to easily understandable outputs, and that have sticking power beyond the scope of the project. He is also an alumnus of Omnicom's 'Accelerate' Management Program. - [Oaklins DeSilva+Phillips — Greenbook](/content/insights/authors/oaklins-desilvaphillips/index.html): Oaklins DeSilva+Phillips, at Oaklins DeSilva+Phillips (114 words) - [Vivek Kumar — Greenbook](/content/insights/authors/vivek-kumar/index.html): Vivek Kumar is the CEO & Co-founder of Socialtrait, an AI-driven research platform leveraging Generative AI and community simulation for deep consumer insights. With over a decade of experience in business strategy and AI-driven innovation, Vivek has led growth strategies and market expansion across multiple industries. He holds a Master’s in Finance from the UK and worked at HM Revenue and Customs before transitioning into investment banking at the Royal Bank of Scotland. He also co-founded a sustainable waste management startup, which was recognized with the Shell LiveWire Young Award. After entrepreneurial ventures in the UK, he returned to Australia, where he co-founded Socialtrait. In 2023, Berkeley SkyDeck recognized Socialtrait as one of the top 20 most innovative startups in the industry. - [Dawid Adamczyk — Greenbook](/content/insights/authors/dadamczyk/index.html): Dawid is a social psychologist who specializes in the dynamics of emotions. At NEUROHM, he works on the development of smart and agile tools. On top of that, he is responsible for broadening consumer neuroscience knowledge among partners and clients. (139 words) - [Jackie Rousseau-Anderson — Greenbook](/content/insights/authors/jranderson/index.html): As Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates Jackie is focused on finding ways to highlight and integrate the value of social media and text analytics for clients. Her latest projects have focused on helping companies maximize the value of social media in their relationships with their customers. Prior to joining the team at J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal and online sources such as Mashable and ReadWriteWeb. Prior to her work as an analyst, Jackie lead Forrester‚Aos unparalleled global consumer research product, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College. - [Pankaj Madan — Greenbook](/content/insights/authors/psingh/index.html): 16+ years experience .Net Solution Architect with a demonstrated history of working in the Information Technology and Services industry. Skilled in Management, Service Oriented Architecture, .NET Framework, C#, and Web API. Designed architecture for various products related to Market Research domain and successfully delivered to various clients across the globe. - [Oliver Conner — Greenbook](/content/insights/authors/oconner/index.html): Oli Conner is a speaker, writer and trend consultant currently working as research director at Coin Research, a new London based agency driving fresh new approaches to cultural research. With 8 years‚Ao experience, he started his career at the dawn of social media, and has since worked on projects for category leading brands from Facebook to Levi's. His approach is to combine new digital platforms with a deep understanding of human behaviour gleamed from psychology and the humanities. - [Silvia Gatti — Greenbook](/content/insights/authors/silvia-gatti/index.html): Silvia Gatti is an experienced mixed methods researcher, specialized in generative user research and behavioral analysis of digital spaces. As senior consultant at We Live Context, she explores cultural idioms of practice and works with semiotics data to uncover future consumer behaviors. She combines creativity with rigor, redefining how organizations uncover and apply user insights: prior to We Live Context, she has led user research at Which?, namely developing personas based on neuropsychology and the limbic system and optimizing user experiences for vulnerable consumers, as well as delivering impactful market research projects for CSSC and RedGate for …Gasp!. Silvia has also published a study on Millennials' Instagram behaviors (2018) highlighting cultural codes and emotional motivations, showcasing her expertise in understanding how digital platforms shape identity and self-expression. - [Russell Carter — Greenbook](/content/insights/authors/russell-russell-carter/index.html): Russell Carter, SEA Regional Manager at Dynata, brings over 17 years’ experience across APAC, spanning a range of industry sectors in both agency and client-side capacities. Russell joined Dynata from global dairy leader Fonterra where he led as Global Head of Insights. Prior to that, Russell was COO for Kantar in Singapore, worked for eleven years in research agencies in Shanghai, and spent a decade as a Professional Chef at five-star hotels in Australia. Russell now leads Dynata’s sales enablement, drives growth and delivers value for clients across Southeast Asia. You can reach out to Russell on LinkedIn. (222 words) - [Ed Keller — Greenbook](/content/insights/authors/ed-keller/index.html): Ed Keller is Executive Director of MRII (Market Research Institute International), a nonprofit that provides global education and training resources on best practices in market research, insights and analytics. A recognized authority in consumer insights, word of mouth, and influencer marketing, Ed has led top insights agencies and founded a social analytics firm. He is in both the Market Research and Word of Mouth Marketing Halls of Fame and was honored as an inaugural Insights Legend by ESOMAR and Insight250. - [Mike Oberholtzer — Greenbook](/content/insights/authors/moberholtzergreenbook-org/index.html): Mike Oberholtzer, (89 words) - [Elaine Zhang — Greenbook](/content/insights/authors/ezhang/index.html): Elaine Zhang, Market Data Analyst at Red Hat - [Rob Key — Greenbook](/content/insights/authors/robkey/index.html): Rob Key is CEO of Converseon. He is the former head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Rob's twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are ""conversations"" that require new ways of communicating. He has been involved in digital marketing since 1995. Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media's Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation. Follow Rob on Twitter via @robkey or connect on LinkedIn. - [Eve Bayer — Greenbook](/content/insights/authors/ebayer/index.html): For the past three years, Eve has been growing Winkle, a market research agency specializing in innovation. As Director of Business Development, Eve launched the North American office and developed a core base of clients who valued Winkle‚Aos ‚AoBoldly Simple‚Ao approach to focusing market research on what truly matters to innovation. She then moved into the newly created role of Global Marketing Director to support Winkle‚Aos ambitious growth goals on a world-wide scale, thus joining Winkle‚Aos Management Team. Eve is responsible for growing the agency‚Aos global reputation as a challenger of the market research status quo. She does this through marketing and thought leadership content. Just as importantly, she does it through contribution to Winkle‚Aos own innovation task force‚Aithe division of Winkle responsible for taking its own medicine, i.e., innovating its research solutions and IP for the sake of better innovation success rates for brands around the world. Eve‚Aos background is as a brand strategist for consumer and B2B brands in categories as diverse as financial services, beauty, not-for-profit, and more. This gives her the insight to create market research approaches and tailor them to clients‚Ao needs to address their business issues and have tangible impact for growth. Eve is also passionate about putting her insight and innovation skills to work for innovators and causes that inspire her. She‚Aos been active in the New York innovation community, serving previously as a collaborator to organizations like Aging 2.0, a network that‚Aos accelerating innovation for the aging market, and The Feast, a network of social do-gooders creating a force of positive change in the world and Women‚Aos Venture Fund, a not-for-profit empowering female entrepreneurs through training and funding. - [Rem Darbinyan — Greenbook](/content/insights/authors/rdarbinyan/index.html): Rem Darbinyan is the Founder and CEO at SmartClick. He is a serial entrepreneur, angel investor, seasoned advisor, author, and keynote speaker with an investment portfolio of over 40 startups. - [Matt Gullett — Greenbook](/content/insights/authors/matt-gullett/index.html): I am a passionate technologist dedicated to empowering Bellomy and our customers with mid-21st century research technologies and capabilities. I have worked at Bellomy for 23 years and watched the changes in the industry unfold into our current apparently AI-dominated future. I lead a team of technologists building our own proprietary technologies, integrating with 3rd parties and customizing solutions for our client needs. We are advancing the use of AI in research through our unique approach and focused team. - [Jeff Reynolds — Greenbook](/content/insights/authors/jreynolds/index.html): As LRW‚Aos president, Jeff Reynolds executes the company‚Aos so what?¬Æ business strategy that has propelled it to industry leadership. Jeff has over 20 years of marketing, consulting and academic expertise, having advised management teams in the U.S., Europe, Latin America and Asia on strategy, branding, product development and operations. He has extensive expertise in the retail, pharmaceuticals, packaged goods, financial services, and technology sectors with former positions in consulting, packaged goods and politics. (194 words) - [Ellen de Kruijf — Greenbook](/content/insights/authors/edekruijf/index.html): Ellen de Kruijf, Country Director Netherlands at System1 - [Preriit Souda — Greenbook](/content/insights/authors/psouda/index.html): Preriit Souda, - [Mary Draper — Greenbook](/content/insights/authors/marydraper/index.html): With a wealth of market research knowledge and experience under her belt, Mary joined the EMI team in 2014 as a Sr. Research Manager. Now, as the Director of Partner Network and Quality, she ensures the health and integrity of our supplier relationships, offering expertise on online sample, project management, and quality best practices. Mary’s keen attention to detail and reliability make her a valuable asset to the team, even in the most fast-paced and dynamic environments. When she’s not working, Mary can be found traveling the world, ranking burgers, binging on Netflix, and shopping at Publix. - [Language Insight — Greenbook](/content/insights/authors/language-insight/index.html): Language Insight, - [KIm Anderson — Greenbook](/content/insights/authors/kanderson/index.html): Kim is a customer engagement and commercial specialist with an extensive background in marketing, sport, events and consumer advocacy. At Australia's independent watchdog, CHOICE, she was inspired to fight for the consumer's best interests and developed a love for cultures centred on data and great content. Now Marketing Director within Pureprofile, she plays an integral part in the management team driving the core vision - ensuring consumers can be empowered to extract value from one of their most valuable possessions, their personal profile. Driven to challenge the ordinary, her passion for ideas as the catalyst for change has seen her involved in numerous wacky and wonderful projects as part of the TEDxSydney organising team in her spare time. - [Antonia Lombardi — Greenbook](/content/insights/authors/alombardi/index.html): Antonia Lombardi, Market Analyst at IDR Medical - [Reed Cundiff — Greenbook](/content/insights/authors/rcundiff/index.html): Reed Cundiff, CEO at Sago (146 words) - [Dana Krook — Greenbook](/content/insights/authors/dkrook/index.html): Dana Krook, Content Marketer & Communications Specialist at Ada Support - [Lauren Sozio — Greenbook](/content/insights/authors/lsozio/index.html): Lauren Sozio is a skilled writer, researcher and communicator with 9 years of experience in generating thought leadership for startup and well-established organizations. In her current marketing role at uSamp, she manages content and drives strategy across the company's trademarked B2B and B2C social media channels. She developed her passion for story-telling under the roof of top media brands including Cond√© Nast, American Express Publishing, The Huffington Post, ABC, and Hulu. These roles have taken the Boston girl far from her comfort zone to New York, London, and Los Angeles where she currently resides. She has a B.A. from Amherst College, an M.S. from The London School of Economics and Political Science, and an M.A. from USC Annenberg in Global Communications. She traded in her marathon sneaks for yogi toes when she started listening to her knees. - [Dana Kim — Greenbook](/content/insights/authors/dethan/index.html): Dana Kim, Founder & CEO at Highlight (70 words) - [Janet Kosloff — Greenbook](/content/insights/authors/jkosloff/index.html): Janet is the Cofounder and CEO of InCrowd, Inc. InCrowd has developed an integrated market research system, designed to remove the friction between research professionals and targeted respondents (MD‚Aos, RN‚Aos patients hospital exec‚Aos etc.). Our on-demand platform allows our clients to get information quickly and directly to inform urgent data needs as well as for longer-term brand development and planning. In the past, she has led operations and product development teams at several fortune 500 companies and more recently has headed sales and marketing efforts, for a boutique market research firm. She has been a key player for several successful start-ups in the Boston area. She brings a long-standing entrepreneurial spirit combined with over 20 years of experience in growing and developing early stage businesses. (193 words) - [Jan Bojko — Greenbook](/content/insights/authors/jan-bojko/index.html): Jan is a career market-researcher focused on media and entertainment for over 15 years. His work has spanned the Americas, Europe, and Asia, and been featured at Cannes, SXSW and in Forbes. (143 words) - [Lisa Boughton — Greenbook](/content/insights/authors/lboughton/index.html): In 2011, I co-founded Angelfish with my business partners to build a group of brands committed to providing outstanding client service while developing teams that are dedicated, supportive of each other and fun to be around. - [Ushma Kapadia — Greenbook](/content/insights/authors/ushma-kapadia/index.html): Ushma Kapadia is a qualitative researcher at Flowres.io with a passion for exploring how AI is reshaping the future of qualitative work. While much is said about AI’s promise and peril, she believes researchers need clarity on what it really means for their practice. Through her writing and teaching, she works to strike a balance between the doom-and-gloom narratives and the magic-like hype surrounding AI. One way she’s putting this into practice is by co-leading a three-session MasterClass that begins with traditional qualitative analysis and then demonstrates how to adapt those methods to thoughtfully integrate AI. (166 words) - [Sue Maldonado — Greenbook](/content/insights/authors/smaldonado/index.html): Sue Maldonado, - [Ruchira Jain — Greenbook](/content/insights/authors/ruchira-jain/index.html): Ruchira brings 24 years of experience in leading consumer insights, market research for emerging markets. She was part of the Executive leadership team at Swiggy, and before that part of the Global Insights team at PepsiCo. In 2020, she founded Elevate Insights to bring win-win insights towards profitable and sustainble business. A 'Human' perspective is key in this regard and hence she built a proprietary toolkit to humanize consumers, program beneficiaries as a way to understand behavior and find insights to nudge in the desired direction, ultimately building better products and a better world. (137 words) - [Alan Hale — Greenbook](/content/insights/authors/ahale/index.html): Alan Hale, President at Consight Marketing Group, LLC (33 words) - [Ian Murray — Greenbook](/content/insights/authors/imurray/index.html): Formerly Managing Partner of Hall & Partners Europe and MD of Infotools Europe, Ian is a co-founder of house51. His restless curiosity has driven a diverse career that encompasses academic research on local citizenship and social business and commercial leadership positions delivering brands and communications research and social media and data visualisation solutions to many of the world‚Aos leading brands. Ian is a postgraduate researcher in Behavioural Economics at City University and his iconoclastic blogs about the future direction of the research industry can be read on various platforms. (201 words) - [Aurelie Lecarpentier — Greenbook](/content/insights/authors/alecarpentier/index.html): Aurélie Lecarpentier is the Global Sustainability Head at Behaviorally. She is also VP, Head of Behavioral Qualitative in Europe and is a qualitative research specialist with over 10 years of insights experience. Aurelie is an expert in packaging, shopper, and sustainability research, partnering with global clients on strategic initiatives. Originally from France, she is based in London, UK. Aurelie is passionate about consumer behavior related to sustainability and is a regular speaker at events focused on sustainable packaging research. - [Natalie Swanson — Greenbook](/content/insights/authors/nswanson/index.html): Natalie Swanson, - [Simon Wyld — Greenbook](/content/insights/authors/simonwyld/index.html): Simon Wyld is the Senior Vice President out of Behaviorally’s Los Angeles hub working with the Customer Success team. Simon has a strong passion for designing and implementing behavioral science-based market research solutions with a strong focus on the tech sector. Originally from England, he now lives in LA with his wife, twin kids, and pup. On weekends, you can catch Simon golfing. - [Shani Broner — Greenbook](/content/insights/authors/sbroner/index.html): Shani, SVP of Global Research at getWizer, has been managing a global team of researchers and leading product innovation with a mission of changing the way marketers and insights team utilize consumer insights to ignite smarter decision making. Prior to getWizer, Shani lead the market research and insight department at SodaStream. - [Matthew Salem — Greenbook](/content/insights/authors/matt-salem/index.html): Matt Salem is SVP, Customer Success at Behaviorally, where he brings more than 20 years of expertise in researching how packaging influences shopper behavior. He is recognized for turning complex insights into compelling, actionable stories and for his engaging presence as a speaker, podcast host, and industry thought leader. Matt helps shape conversations around strategies for driving shopper growth. - [Kimberly Bastoni — Greenbook](/content/insights/authors/kimberly-bastoni/index.html): A proven leader in B2B technology and market research, Kimberly Bastoni brings over 25 years of expertise in sales transformation, global expansion, and building innovative, data-driven revenue strategies. - [Jenny Klenke — Greenbook](/content/insights/authors/jklenke/index.html): Drawing on over 25 years of consumer experience, Jennifer is an accomplished and results-oriented researcher with expertise in developing study methodology, managing projects, conducting statistical analysis, and effectively communicating insights to both internal and external teams. Through her time with industry leaders like Maritz, Inc. and Westgate Research, Inc.- working with clients in healthcare, managed care, social services sectors - she has mastered best-practices in market research as well as adapted to new technology and innovation in the field while building relationships key to her clients’ success. (121 words) - [Jason Martuscello — Greenbook](/content/insights/authors/jmartuscello/index.html): Jason Martuscello, Business Strategist at BEESY (128 words) - [Jason Talwar — Greenbook](/content/insights/authors/jason-talwar/index.html): Jason Talwar is the VP of Methods & Innovation at NewtonX, he develops innovative research methodologies and technology solutions that aim to create value for clients and practitioners. He has been previously published in Harvard Business Review and Journal of Marketing Analytics. (87 words) - [Prithvi R — Greenbook](/content/insights/authors/prithvir/index.html): Prithvi R, (116 words) - [Dan Mallin — Greenbook](/content/insights/authors/dmallin/index.html): Dan Mallin is a force in tech-based entrepreneurship, who has co-founded, led, and sold multiple firms and built forward-thinking tech platforms that are uses by some of the world’s biggest brands. (155 words) - [Michelle Lemire — Greenbook](/content/insights/authors/mllemire/index.html): Michelle Lemire has a Master‚Aos degree in Market Research from the University of Texas at Arlington. She is currently a senior researcher with Mary Kay Inc., and was previously a senior researcher for Sabre-Holdings. To round out her marketing experience, Michelle volunteers for the Dallas/Fort Worth Chapter of the American Marketing Association, recently completing a term as President. Michelle is passionate about all things social, technology and web-related. A self-proclaimed lifelong learner, she participates in ongoing market research, social media and marketing training. In addition, she speaks on both market research and social media topics. Tweet with Michelle - @mllemire - or catch her latest blog post at http://www.mllemire.com. (233 words) - [Andy Crestodina — Greenbook](/content/insights/authors/acrestodina/index.html): Do great work for people you love Andy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in its fifth edition. Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago’s largest content marketing conference, but he’s also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you’re most likely to hear is Andy Crestodina. (190 words) - [Eric Swayne — Greenbook](/content/insights/authors/eswayne/index.html): Eric Swayne is the Director of Product & Marketing at MutualMind, a consulting Digital Strategist at BuzzShift and the Founder of DataNarrate, a marketing data consultancy. He has worked with clients across ver¬≠ti¬≠cals includ¬≠ing Dr Pepper Snapple Group, Sam‚Aos Club, Walmart, Best Buy, HP, Cisco, IBM, Bank of Amer¬≠ica, H-E-B, Super¬≠Valu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Trea¬≠sury. Eric is also on the board of Digital Dallas, a collective group of 1,000+ members created to showcase great digital work within the DFW metroplex and connect together the digital talent making it happen. Eric lives in Denton, TX with his wife and three children, and is easily bribed with hand-crafted single-origin coffee, original recipe Dr Pepper, extra Dropbox space, or free (qualified) babysitting. - [Stephan Teuber — Greenbook](/content/insights/authors/steubergreenbook-org/index.html): Stephan Teuber, - [Mardien Drew — Greenbook](/content/insights/authors/mdrew/index.html): Mardien Drew, (95 words) - [W5 on Consumer Journeys — Greenbook](/content/marketing-research/w5-on_consumer-journeys-06410/index.html): Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the consumer journey is mapped, and its impact on go-to market brand strategy. - [Andy Buckley — Greenbook](/content/insights/authors/andy-buckley/index.html): Andy Buckley, Go-To-Market Director at Human8, supports the global growth team in aligning the needs of current and prospective clients with corporate offerings to drive meaningful partnerships. Andy has 30 years' experience in conducting qualitative, quantitative, offline, online, consumer, employee, B2B and industrial research across a wide variety of sectors and functions. Through those years of experience, he has specialized in online communities, technological and research innovation. (187 words) - [Nisha Yadav — Greenbook](/content/insights/authors/nyadav/index.html): Nisha Yadav is the SVP, Omni Shopper Lead at Behaviorally. She has over 15 years of experience as a marketing strategist offering insight-led, brand, product, and customer strategy to storied brands. (163 words) - [Amanda Keller-Grill — Greenbook](/content/insights/authors/amandakeller/index.html): Amanda Keller-Grill, Senior Vice President of Global Innovation & Product Strategy at InnovateMR - [Colson Steber — Greenbook](/content/insights/authors/csteber/index.html): Colson Steber, - [Leslie Townsend — Greenbook](/content/insights/authors/ltownsend/index.html): Leslie Townsend is the President & Founder of kinesis Survey Technologies. Leslie has spent her career bridging the mobile and market research worlds. Formerly she served as Director, New Business Development for Codetoys, where she was responsible for international rollout of the company's mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts in the wireless arena, actively consulting with wireless applications developers. With a desire to marry the two worlds, she saw the need for a mobile survey solution in measuring mobile commerce, engaging teens, and capturing purchase and consumption behaviors for many types of consumer goods. Leslie's spare time is devoted to yoga and cooking. Leslie has a B.A. in Market Research from New Mexico State University, Las Cruces, N.M. (182 words) - [Jeff Davis — Greenbook](/content/insights/authors/jdavis/index.html): Jeff Davis, Founder and CEO at JD2 Consulting Group (120 words) - [Gary Ellis — Greenbook](/content/insights/authors/gellis/index.html): Gary Ellis, Co-Founder & COO at Remesh - [Jason Bradbury — Greenbook](/content/insights/authors/jbradbury/index.html): Jason Bradbury is the Vice President, Client Development at Behaviorally. Jason is a seasoned researcher and insights industry thought leader. With nearly 30 years of industry experience spanning a wide range of shopper touch points - including packaging, shopper marketing, advertising and marketing communications, Jason possesses a wealth of knowledge that consistently leads to successful business outcomes. Jason is an accomplished pianist, avid golfer, and family man with a personal affinity for tinkering on antique clocks. (106 words) - [Torbjörn Andersson — Greenbook](/content/insights/authors/torbjrn-andersson/index.html): Tobi’s knowledge and passion for technology and market research resulted in the birth of Dapresy, which merged with Forsta in 2020. In founding Dapresy, Tobi paved the way for online data presentation systems to visualize Market Research data. He has dedicated his professional career to research and data visualization and is a recognized expert in the field, having consulted with hundreds of companies on innovative research and visualization processes. (227 words) - [Debbie Senior — Greenbook](/content/insights/authors/dsenior/index.html): Debbie Senior, VP, Global Products and Automation at Toluna - [Donna Taglione — Greenbook](/content/insights/authors/dtaglione/index.html): Donna Taglione is a vice president at Morpace Inc. with more than 20 years of experience in qualitative research on both the client and supplier sides. She can be reached at dtaglione@morpace.com - [Frank Chipman — Greenbook](/content/insights/authors/frank-chipman/index.html): Veteran market researcher with over 20 years of delivering insights that drive business growth. Experience working with a broad variety of Pharma clients from smaller (i.e. Bellus Health and Supernus) to major clients (i.e. Sanofi, AstraZeneca and Teva). Specializing in Healthcare/Life Science research: • Creative Testing • Patient journey and profiling • Social Media/Digital Communication Optimization • Insights supporting development of highly targeted social media/digital marketing (very cost effective) • Message communication/development • Segmentation/Patient Targeting • ATU/Tracking and Analysis • Brand Equity Development - Creating Brand Assets - [Garrett Meccariello — Greenbook](/content/insights/authors/gmeccariello/index.html): Garrett Meccariello, Behavioral Scientist at Protobrand - [Jesper Kvisgaard — Greenbook](/content/insights/authors/jkvisgaard/index.html): Jesper Kvisgaard is the CCI Director in fruit juice specialists CO-RO. He’s worked in market research and consumer insights for 20 years and is passionate about evolving insights along with consumers. - [James Sowden — Greenbook](/content/insights/authors/jsowden/index.html): James is a Customer Success Director at InMoment who is driven to improve experiences and ensure his clients attain the fullest potential from their CX and EX programs. Leveraging his 15 years in CX, Research and Consultancy, James partners with his clients to evolve their programs into delivering sustainable change that is customer focused. Further, James recognises the power of customer stories, the rigor behind quantitative analysis and the practicality of operating a program within a business environment that requires a tangible value-based outcome. Having experience designing data integration solutions, building close-loop feedback programs, and developing customer journey maps, James brings a broad range of skills and experiences that ultimately focus on ensuring that action is taken from the customer’s voice and delivers improved experiences. (238 words) - [Lana Novikova — Greenbook](/content/insights/authors/lnovikova/index.html): Lana Novikova, (104 words) - [Jeff Resnick — Greenbook](/content/insights/authors/jresnick/index.html): Jeff Resnick is the founder of Stakeholder Advisory Services. He is a thought leader, trusted advisor to clients, business strategist and mentor. Stakeholder Advisory Services provides a range of consulting services in reputation assessment, key customer relationship management, development of customer advisory boards and business transformation for the market research industry. He served as President of Opinion Research Corporation's US Group where, in addition to his responsibilities for managing top and bottom line growth he initiated and led the CNN|ORC International Poll, recognized as one of the premier polls of American public opinion. He is passionate about the requirement to transform the market research industry and is the author of the Transform blog carried on the Greenbook blog as well as CASRO‚Aos CXO blog. Jeff had the honor of serving as Board Chair for CASRO in 2012. - [Megan Peitz — Greenbook](/content/insights/authors/mpeitz/index.html): Megan Peitz, (98 words) - [Roben Allong — Greenbook](/content/insights/authors/roallong/index.html): Focused on what’s next in the local and global cultural zeitgeist, Roben Allong is an innovative market research thought leader with an in-depth knowledge of consumer attitudes and trends across a broad spectrum of brands and industries. She is a QRCA Board Member, Chair of the New York Metro Chapter, Board Liaison to the Diversity, Equity and Inclusion Task Force, as well as, Business Features Editor of Views Magazine. Roben has also presented on numerous panels, the most recent being, "The Future of Social Movements at the Lead the Change: The Future of UX Qual Conversations" at the Mindspark Global Summit in July 2020. - [Chris Martin — Greenbook](/content/insights/authors/cmartingreenbook-org/index.html): Chris is the Chief Marketing Officer for FlexMR, a Significant Insights 30 Under 30 honoree, host of the MRX Lab podcast, and a member of the Forbes Agency Council. (88 words) - [Shey Cobley — Greenbook](/content/insights/authors/shey-cobley/index.html): Shey Cobley is a design and insight strategist helping teams turn research into action by aligning insight with culture, context, and timing to drive meaningful, lasting change. (175 words) - [Elys Roberts — Greenbook](/content/insights/authors/elys-roberts/index.html): Following roles at Eli Lilly (various sales & marketing roles), and Ipsos (CEO of Ipsos Healthcare and Ipsos Marketing Practices), Elys founded BEESY Strategy, a behavioral science insights agency. - [Amber Strain — Greenbook](/content/insights/authors/astrain/index.html): Dr. Amber Strain is the Senior Director of Cognitive Science at Decooda. Amber is an accomplished research scientist who has expertise in cognitive and experimental psychology. She received a Masters Degree in Experimental Psychology from the University of Memphis, and a Ph.D. from the same university with a concentration in Cognitive Psychology. Amber is experienced in academic and industry environments and has published empirical papers in top-tier peer reviewed journals and conference proceedings related to emotion, learning, cognition and metacognition. Her areas of expertise include emotion and cognition, quantitative and qualitative research design, experimental research methodology, social media marketing analysis, and statistical modeling. Amber is involved in various ministry and outreach programs in the greater Atlanta and Memphis areas, and is looking forward to serving abroad in the future. - [Ajith Sankaran — Greenbook](/content/insights/authors/asankar/index.html): Ajith has over 16 years of experience in market research and business consulting, and leads Course5 Intelligence’s Market Intelligence Business Unit with a team of 210 market researchers and analysts. Previously, he was the Head of Software and Services Research at IDC India, and a Senior Consultant with Deloitte. Ajith has a Bachelor of Technology degree in Mechanical Engineering and an MBA in Marketing. He is a Certified Management Consultant (CMC), a certification awarded by the Institute of Management Consultants India, a member institute of International Council of Management Consulting Institutes (ICMCI). - [Aditi Tandon — Greenbook](/content/insights/authors/aditi-tandon/index.html): Aditi Tandon, - [Allan Fromen — Greenbook](/content/insights/authors/afromen/index.html): Allan Fromen is a research consultant, who uses market insights to help companies successfully differentiate themselves and grow their business. He is currently working at the technology research firm IDC as a Vice President and Consulting Partner, where he leads the Global Buyer Behavior Practice, with a focus on integrating custom primary research insights with analysts‚Ao industry expertise. Prior to IDC, Allan held leadership positions at IBM, Thomson Reuters, and GfK. Allan has an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF). (382 words) - [Ingvald Smith — Greenbook](/content/insights/authors/ismithkielland/index.html): Ingvald Smith, (148 words) - [Eugine Dychko — Greenbook](/content/insights/authors/edychko/index.html): Eugine Dychko, Marketing Manager at Crello - [W5 on Ethnography — Greenbook](/content/marketing-research/w5-on-ethnography-06410/index.html): Ethnographic research is an ideal methodology for understanding real world behaviors and attitudes and can be used for a variety of purposes including message development, brand engagement strategies, retail experience design, customer service, and other customer interactions. - [Marta Villanueva — Greenbook](/content/insights/authors/marta-villanueva/index.html): Marta Villanueva, President and Founder at NuThinking, Inc. - [Favour Efeoghene — Greenbook](/content/insights/authors/favour-efeoghene/index.html): I'm a Digital Content Strategist with expertise in cybersecurity, employee development, and marketing. I create impactful strategies that enhance brand visibility and drive results across various industries. My goal is to craft engaging content that not only informs but also inspires action. - [Insights Depend on Human Participation and Trust — Greenbook](/content/insights/grit/insights-depend-on-human-participation-and-trust/index.html): The GRIT 2026 data shows quality infrastructure still matters most, with trusted panels and fraud detection remaining essential in AI-driven research. Published on June 16, 2026 (553 words) - [Kirti Singh — Greenbook](/content/insights/authors/ksingh/index.html): Kirti Singh, Chief Analytics and Insights Officer at Procter & Gamble - [Zachary Nippert — Greenbook](/content/insights/authors/znippert/index.html): As the President of CivicScience, Zack leads all aspects of CivicScience's intelligence business and overall growth initiatives. Zack joined CivicScience after 10 years at consumer insights firm MotiveQuest, based in Chicago, where he led the company to a successful acquisition by LRW as the company's President. Prior to MotiveQuest, Zack led account management teams at some of the world's largest global advertising agencies, including Leo Burnett and DDB Chicago/NYC. - [John Papadakis, — Greenbook](/content/insights/authors/jpapadakisdrothschildtkonitzer/index.html): John Papadakis,, at Pollfish, Microsoft Research, PredictWise (99 words) - [Rebecca Carson — Greenbook](/content/insights/authors/rcarson/index.html): Rebecca Carson, - [Powerful and Realistic Tools for Marketing Decision Making—Paired Trade-Off Analysis — Greenbook](/content/marketing-research/powerful-and-realistic-tools-for-marketing-decision-making-paired-trade-off-analysis.html): Powerful and Realistic Tools for Marketing Decision Making—Paired Trade-Off Analysis. (2,708 words) - [DAVID MAZVA — Greenbook](/content/insights/authors/dmazva/index.html): David Mazva combines his passion for people and market research to expand Infotools‚Ao footprint in the US. He enjoys his interactions with clients and users of our tools, and is committed to helping a wide-range of Infotools clients get the best value from their research data. David is a popular contributor to the Infotools blog, offering thoughts on topics such as why your data visualization should be like Lady Gaga‚Aos eyeliner, and what market researchers can learn from Dr. Frankenstein. And if you attended the 2014 CASRO event in Chicago, you may have seen him present the Infotools ‚AuFizzy Visuals‚Au case study. - [David Ellis — Greenbook](/content/insights/authors/dellis/index.html): David Ellis, - [Martin Silcock — Greenbook](/content/insights/authors/msilcock/index.html): Martin Silcock, - [Ofir Pasternak — Greenbook](/content/insights/authors/opasternakgreenbook-org/index.html): Ofir Pasternak, (50 words) - [Bill Weylock — Greenbook](/content/insights/authors/bweylock/index.html): Bill Weylock is a Senior Partner at Gen2 Advisors and President of Brand3Sixty. He has been a marketing and opinion researcher for more than 30 years, and for all of that time has been an early adopter and developer of new techniques and technologies for data gathering and analysis. He conducted the first live online focus group in 1984 on CompuServe, where he also originated the first electronic Market Research discussion group. Conducting online qualitative and quantitative research for many years, he developed a proprietary audio-visual online focus group platform for Rockhopper Research. A founder and past President of QRCA, he has been an active member of the AMA, and several Councils of the ARF. He was an early member representative at the Research Industry Coalition and served as Chair in 1995. He has presented at CASRO, the DMA, the ARF, the AMA, the MRA, and QRCA; and he developed a course in Marketing Research for Targeted Marketing for the NYU Management Institute. At Gen2 Advisors Bill is spearheading initiatives for new approaches to understanding markets and customers. Reach him at bweylock@Gen2Advisors.com. - [Ramanathan Vythilingam — Greenbook](/content/insights/authors/ramanathan-vythilingam/index.html): Ram is currently an Associate Professor of Marketing at the Nanyang Business School. Prior to this, Ram has worked for 20+ years in consumer insights and market research, with the last 15+ years in the Consumer and Market Insight team at Unilever. At Unilever, Ram has expert level proficiency in all qualitative and quantitative research methodologies, having led regional and global insight teams and leveraging the power of insights to drive business decisions. Ram was the Unilever measurement partner working with Google, Meta, TikTok and Amazon to build learnings and drive effectiveness of Unilever digital media spends. Ram also led many initiatives to pilot and scale new tech powered research tools, ensuring that they deliver both efficiency and effectiveness outcomes. Ram is an industry speaker having presented at multiple forums over the years. Ram’s paper on Holding AI to its promise, presented at ESOMAR APAC 2024, won the Best Paper of the Conference award. In his new role as a full-time academic professor, Ram is looking to inspire the next generation of marketers and researchers and continue to research and share learnings on topics relevant to the industry. - [Josipa Majic — Greenbook](/content/insights/authors/jmajic/index.html): Josipa Majic, CEO & Founder at Tacit (103 words) - [Sam Curtis — Greenbook](/content/insights/authors/scurtis/index.html): Sam Curtis, - [Mark Atty — Greenbook](/content/insights/authors/markatty/index.html): Mark, an Aussie-bound UK native, lives for out-of-the-box market research challenges. - [Orli Langerman — Greenbook](/content/insights/authors/orli-langerman/index.html): Orli Langerman, Director of UX at Toluna - [Mohammed Bellamine — Greenbook](/content/insights/authors/mbellamine/index.html): Mohammed is a results-oriented insights and marketing professional with 18 years of international experience across different markets and industries. Mohammed has worked for leading multinationals in consulting and marketing research namely Synovate/Ipsos, Ac-Nielsen, and Kantar. Mohammed has a proven experience on the client side, especially with the Novatis Group looking after the insights, digital, and media department. Currently, Mohammed is a Director of Customer Experience at Perksy. (169 words) - [Dave McCaughan — Greenbook](/content/insights/authors/dmccaughan/index.html): Dave has over three decades of experience across the Asia-Pacific region leading the development of communication strategies and understanding Asian consumer trends. Originally based in Sydney he has lived in Bangkok ( twice ) Hong Kong ( twice ) Shanghai and Tokyo for a total of twenty-seven years and worked on extensive projects in all major Asian markets. First he spent over a quarter century with McCann Worldgroup, mostly as their head of market research and strategic planning for Asia and also at different times heading their Hong Kong, Tokyo and Bangkok offices. During that time he led the development of advertising campaigns across the region for Coca-Cola, L’OREAL, MasterCard, Cathay Pacific, Darlie and many others. In 2015 Dave established BIBLIOSEXUAL, a consultancy that is helping brands better understand the intersection of brands/media/people and how they can create stories that will stick. In 2016 he also became Chief Strategy Officer for Ai.agency, a virtual research agency that uses various AI and machine learning tools to understand the narratives behind key issues and brands. And in 2018 he co-founded Marketing Futures, a Dhaka based consultancy that works with Bangladesh companies to reach global marketing best practice. Dave has also had a passion for understanding the possibilities of an Ageing Asia for decades. Some of the clients he has worked with in recent years include TATA, Unilever China, Clinique, UBER, Australia Wool Corp, Shiseido, NISSAN. - [ThinkNow Team — Greenbook](/content/insights/authors/thinknow-team/index.html): ThinkNow Team, at ThinkNow - [Jiten Madia — Greenbook](/content/insights/authors/jiten-madia/index.html): Founder of flowres.io and myTranscriptionPlace, Jiten has extensive experience on both sides of the MR table. flowres.io is synchronous online qualitative research platform offering client-backroom and GenAI-enabled analysis whereas myTranscriptionPlace is a transcription and translation services firm. Jiten writes about ideas, concepts, trends resting at the intersection of technology and Qualitative Research practice. (101 words) - [Kate Davids — Greenbook](/content/insights/authors/kdavids/index.html): Kate Davids is a Researcher at Face Group. Kate found her way into market research after falling in love with website and social media analytics as a digital marketer. She joined Face after getting her Masters in Digital Marketing in London in 2011. Since then she has worked on a variety of international and multilingual projects, ranging from France to Brazil to South Korea. She enjoys delving deeper into social media analysis, online communities, and the role of technology in uncovering the reasons why we do what we do. (207 words) - [Remesh Secures $10 Million in Series A Funding Led by General Catalyst — Greenbook](/content/marketing-research/remesh-secures-funding/index.html): Remesh to accelerate growth and drive new approach to the multi-billion dollar research industry. - [FocusVision Continues to Innovate to Bring the Most Advanced Solutions for Customer Research and Insights to All Businesses — Greenbook](/content/marketing-research/focusvision-democratizes-market-research/index.html): The leader in research technology introduces a free version of its online focus group solution called InterVu Now; Adds AI to its full version of InterVu. (794 words) - [Marília Côrtes dos Anjos Monteiro — Greenbook](/content/insights/authors/marlia-crtes-dos-anjos-monteiro/index.html): Marília Côrtes dos Anjos Monteiro, Sr. Project Assistant at 10k Humans (123 words) - [David Paull — Greenbook](/content/insights/authors/dpaull/index.html): For more than 15 years, David has led the development and marketing of real time, Moment-to-Moment data collection and research technologies. Since 2009, as Founder and CEO of Dialsmith, David has spearheaded the continued growth of the Perception Analyzer tools and services, which supports clients in 45 countries around the world and is regularly featured on television networks such as CNN, FOX News, ESPN, Food Network and more. More recently, David has leveraged Dialsmith‚Aos heritage in real time data collection to introduce new online Moment-to-Moment research tools, including Perception Analyzer Online and Slidermetrix. Follow David on Twitter at @davidpaull. - [Rhoda Makled — Greenbook](/content/insights/authors/rmakled/index.html): Rhoda Makled is SVP, Client Services at Q Research Solutions. Her 25 years of market research (including moderating and facilitating), strategy development and consumer research expertise brings a unique perspective to all research projects due to her keen sense for providing business solutions. She is especially skilled at designing and then identifying, procuring and developing the appropriate resources for any research project regardless of the scope. Her client side experience consists of packaging, oral care, baby care and personal care. While her supplier side experience ranges across many more categories, since joining QRS 15+ years ago, she has focused on alcoholic and non-alcoholic beverage testing. Rhoda holds a B.B.A. from Eastern Michigan University. (233 words) - [Adding Usability Research to your Qual Practice — Greenbook](/content/marketing-research/adding-usability-research-to-your-qual-practice-40586.html): Usability testing can be a very effective tool for finding and fixing problems with an interactive design. This article provides an introduction to usability testing for qualitative studies. - [Alan White — Greenbook](/content/insights/authors/alan-white/index.html): Alan White is a lifelong research and analytics professional with experience spanning global firms, corporate insights, and now pioneering innovative, authentic insight platforms. As a father of two, he’s inspired by the power of teen voices—leading him to focus on amplifying and empowering them through TeenVoice, where high-quality, youth-driven research helps brands understand the next generation. (98 words) - [Todd Powers — Greenbook](/content/insights/authors/tpowers/index.html): Todd M. Powers, PhD. has over 30 years of experience in marketing research, and has a proven track record of designing, implementing and analyzing market research initiatives in a variety of environments, including corporate, public sector, research vendor and academic positions. Dr. Powers is currently a Senior Advisor with Gen2Advisors, a leading agency serving the global market research community. In this capacity, Dr. Powers serves as a thought leader on pressing issues at the leading edge of the industry. He also consults with numerous agencies and organizations in the area of market intelligence/market insights. Dr. Powers previously held positions as Chief Research Officer at the ARF, Director of Brand and Advertising Research for IBM, and President of PG Research, Inc., a market research consultancy in Raleigh, NC. Dr. Powers has a PhD. in Social Psychology from North Carolina State University and a BA from Duke University. He has served as an Adjunct faculty member at Duke University's Fuqua School of Business. (278 words) - [San Kim — Greenbook](/content/insights/authors/san-kim/index.html): The author is a Machine Learning engineer with a focus on Natural Language Processing. His previous experiences includes security engineering, computer vision, and research on multimodal learning. (71 words) - [Tapping the Potential of Facebook Fan Pages — Greenbook](/content/marketing-research/tapping-the-potential-of-facebook-fan-pages-08678/index.html): Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective. (1,678 words) - [Andrew Ho — Greenbook](/content/insights/authors/andrewho/index.html): Andrew Ho is the Managing Director of FACE Asia. He has spent 16 years as client, agency strategist and consultant across all of SEA and North Asia. His experience is through-the-line ‚Ai from strategic to executional development ‚Ai which uniquely allows him to lead team thinking by applying creativity to insight, practical intelligence to idea generation and gives him the ability to adapt & excel at almost any brand challenge. His passion lies in creative problem solving and the idiosyncrasies within any culture, and has had the pleasure sharing this passion & collaborating with the likes of P&G, Unilever, Reckitt Benckiser, Mars Wrigley, Pepsi, Nestle and Diageo. When not with clients or consumers, Andrew can be found losing his breath on HK‚Aos endless hiking trails, diligently putting together top 10 lists about everything and obsessing about health and nutrition. - [Focus Pointe Global (FPG) Launches New Video Capture Offering — Greenbook](/content/marketing-research/fpg-launches-20new-video-capture/index.html): FPG Video Capture, powered by LivingLens, allows market research companies and brands to get closer to their audiences by unlocking video-based data and analysis. (539 words) - [Julia Stewart — Greenbook](/content/insights/authors/jstewart/index.html): Julia Stewart, Research Analyst at M-Brain Group (100 words) - [Dmitry Gaiduk — Greenbook](/content/insights/authors/dgaiduk/index.html): Dmitry Gaiduk, Co-Founder of both CoolTool and UXReality, is a market research professional with over 25 years of experience in the industry. He is always keen on trying new methodologies and technologies, and advocates for unconscious research techniques and automation to take the industry to the next level. (140 words) - [Florian Hendrickx — Greenbook](/content/insights/authors/florian-hendrickx/index.html): Florian Hendrickx, CGO at Conveo (79 words) - [Heather Wendlandt — Greenbook](/content/insights/authors/hwendlandtgreenbook-org/index.html): Heather Wendlandt, North American Client Development at FlexMR - [MREF Adds 2 Research Executives to Board of Directors — Greenbook](/content/marketing-research/mref-adds-research-executives/index.html): MREF adds two research executives to its board of directors. (342 words) - [BDI RESEARCH OPENS A NEW FACILITY IN MADRID — Greenbook](/content/marketing-research/bdi-research-opens-new-facility/index.html): BDI Research, a leading data collection and research services provider in Spain, owned by Schlesinger Group, has opened a new and larger facility in Madrid to accommodate increased client demand in this market. - [Frank Buckler — Greenbook](/content/insights/authors/fbuckler/index.html): Frank is one of world’s leading experts in success driver research. His company SUCCESS DRIVERS is a provider of analytics-based marketing solutions and consults leading brands around the world from Audi, Deutsche Bank, L’Oreal, Procter&Gamble, SONOS, T-Mobile to Unilever. The company is well known for leveraging a self-learning, AI-based methodology to gain cause-effect insights out of data. He is a regular speaker at global conferences e.g. ARF conference, BVM, ESOMAR, etc. (102 words) - [ Mentha Capital supports InSites Consulting in global growth ambitions — Greenbook](/content/marketing-research/mentha-capital-supports-insites-consulting/index.html): Mentha Capital supports InSites Consulting in global growth ambitions (682 words) - [[Webinar Recording] How to Engage and Sell Today's Corporate Research Buyer — Greenbook](/content/marketing-research/webinar-recording-todays-research-buyers/index.html): View the recording to discover the hidden triggers -- rational, emotional, and corporate -- that lead to today’s research buying decisions, but clients do not typically share with you. who registers. - [Andreina De — Greenbook](/content/insights/authors/adeabreu/index.html): LATAM Marketing and Communication Specialist at Netquest Passionate for the online ecosystem, social media and shopping, Andreina De Abreu obtained a degree in Social Communication at Universidad Central de Venezuela. She also finished a short specialization in Marketing new trends. She has worked with content production, edition and promotion in different companies. - [Online Projective Exercises Breathing New Life into Classic Qualitative Research Techniques — Greenbook](/content/marketing-research/online-projective-exercises-37076/index.html): For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods. - [InSites Consulting Bolsters African Footprint — Greenbook](/content/marketing-research/insites-consulting-bolsters-african-footprint/index.html): InSites Consulting is among the top 100 largest and top 10 most innovative market research agencies in the world, while Columinate is recognized as South Africa’s first, leading, and largest modern insights agency. - [Toluna Announces Expansion of its Panel Reach and Operations into China — Greenbook](/content/marketing-research/toluna-announces-expansion/index.html): Toluna Parent Company, ITWP Acquisitions Limited has become majority shareholder of Shanghai KuRun Information Technology Co., Ltd (“KuRunData™”) - [Phil Rance — Greenbook](/content/insights/authors/prance/index.html): Phil is a Partner at Quadrangle, where he is responsible for driving growth in new areas of research. Before Quadrangle, Phil served as Managing Director, EMEA at Research Now, and Managing Director UK at YouGov. Phil started his career in strategy consultancy before graduating to Sales & Marketing roles at Bradford & Bingley and the AA. Phil holds an MA in English and Russian from Oxford University. Phil blogs regularly at What+Why (http://whatpluswhy.wordpress.com/) exploring the intersection between Market Research and Customer Data. There's a lot of new stuff going on in Research (social, mobile, DIY, behavioural economics, communities) but he reckons the biggest opportunity and threat is in the availability and analysis of the vast and ever-expanding data sets on consumer behaviour which now exist inside and outside consumer businesses. (284 words) - [Elissa Moses — Greenbook](/content/insights/authors/emoses/index.html): Elissa Moses leads the global Neuro and Behavioural Science Centre at Ipsos. The Centre develops nonconscious measurement tools for understanding engagement and emotion of the brand and product experience for integration into client research. Ipsos is a worldwide provider of Neuro/Behavioural Science measures including Facial Coding, Implicit Reaction Time, EEG, Biometrics and Eye Tracking. Prior to joining Ipsos, Elissa was Chief Analytics Officer at EmSense pioneering neuro applications to ad testing, package testing and in-store shopper research. Earlier, Elissa was SVP, Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, Head of Strategy at DMB&B and Founder/Managing Director at BrainWaves. She is a professional speaker, author of numerous articles, the book The $100 Billion Allowance, co-author of ESOMAR‚Aos 36 Questions to Help Commission Neuroscience Research and a reviewer for the Journal of Advertising Research. @MosesBrain - [MESH EXPERIENCE LAUNCHES RETAIL BANK EXPERIENCE LANDSCAPE REPORT — Greenbook](/content/marketing-research/mesh-experience-launches-new-report/index.html): This new report aims to help marketers plug the gap in expectations versus reality when it comes to experiences across touchpoints. (1,006 words) - [[Webinar Recording] The Power of Mobile Insights — Greenbook](/content/marketing-research/webinar-recording-the-power-of-mobile-insights/index.html): View the recording to learn why it is crucial for researchers to understand ways to take advantage of mobile insights. (354 words) - [CEC RESEARCH ANNOUNCES NEW RENOVATIONS — Greenbook](/content/marketing-research/cec-research-announces-renovations/index.html): CEC RESEARCH ANNOUNCES NEW RENOVATIONS TO INCLUDE LAUNDRY AND BATHROOM FACILITIES FOR PRODUCT TESTING - [Ken Raj — Greenbook](/content/insights/authors/krleslie/index.html): Ken Raj Leslie, Ph.D. is Senior Manager, Client Neuroscience Services at Merchant Mechanics Inc., My academic and applied expertise is centered around neurocinematics and the neuroscience of play. My PhD in neuroscience focused on neural plasticity, and I have taught undergraduate neuroscience and psychology courses at Brandeis University and the University of Victoria. My published, peer reviewed research has been featured in Nature, NeuroImage, and the Journal of Neuroscience. I have researched diverse topics, including synaptic plasticity, mirror neurons, the science of sleep, lucid dreaming and indigenous language revitalization. My grant work for Dr. Michael Gazzaniga led to the creation of a prestigious National Science Foundation Science of Learning Center. I am also trained as a Systems Design Engineer and have worked for a variety of technology companies. I am a passionate community advocate, spear-heading local pro-bono projects and cultivating academic collaborations for Merchant Mechanics. I also founded an early social media website, and helped produce science stories for Good Morning America on ABC News. (211 words) - [PackFlash™: A New Agile Service from the Leader in Packaging Research — Greenbook](/content/marketing-research/packflash-agile-service/index.html): An automated way to accurately predict on-shelf pack performance, quickly and cost-effectively - [Alex Bryson — Greenbook](/content/insights/authors/abryson/index.html): Alex is Content Marketing Lead at Pulsar Platform, utilising audience intelligence to tell the story of the trends, audiences, and behaviors that animate modern societies - [[Webinar Recording] Democratizing Insights: Increasing the Influence of Capital One’s Insights Team — Greenbook](/content/marketing-research/webinar-recording-democratizing-insights/index.html): View the recording to learn how Capital One's insights team impacts their organization's strategy. - [Miriam Konz — Greenbook](/content/insights/authors/mkonz/index.html): Miriam Konz brings more than 25 years of experience in quantitative marketing research and analysis to clients in diverse industries in her role at AMC Global as EVP of Corporate Strategy and Innovation. Throughout her career, she has primarily led strategic initiatives with an emphasis on product development, market segmentation, product line extensions, pricing and new product/concept testing. Miriam has executed research around the world in geographies from the United States and Europe all the way to Asia, Egypt and South America and has been lucky enough to travel to many of her research locations. - [[Webinar Recording] Small Change, Big Impact - Introducing Video Research — Greenbook](/content/marketing-research/webinar-recording-small-change-big-impact/index.html): View the recording to learn how to embrace video to augment traditional research techniques. (366 words) - [[Webinar Recording] The Think. Plan. Do. Workshop™ Part 1 — Greenbook](/content/marketing-research/webinar-recording-think-plan-do-workshop1/index.html): View the recording for Part 1 of the Think Plan Do Workshop Series - [Tonic Insight | United States | Greenbook](/content/null): Tonic Insight - Online community specialists, helping our clients explore, understand, control and drive change across a wide range of sectors around th... - [Quant Before Qual: A Novel Approach to Explore a Provocative Topic in Physician Research — Greenbook](/content/marketing-research/quant-before-qual-a-novel-approach-to-explore-a-provocative-topic-in-physician-research-1009732.html): A recent study conducted in oncology was designed to uncover oncologists’ perceptions to a new incentive program introduced by health insurer WellPoint, Inc. - [Join the Dots recognised as industry innovator with Achievement in Insight and Research Award — Greenbook](/content/marketing-research/join-the-dots-recognized-as-industry-innovator/index.html): Join the Dots, has been awarded ‘Judges' Choice’ in the 2018 AIR (Achievement in Insight and Research) awards - [[Webinar Recording] Break Down Barriers to Innovate for Sustainable Growth — Greenbook](/content/marketing-research/webinar-recording-break-down-barriers/index.html): View the recording to learn how Google is breaking down silos to achieve new product innovation success. - [[Webinar Series] The Think. Plan. Do. Workshop™ Part 3 — Greenbook](/content/marketing-research/webinar-recording-think-plan-do-workshop-3/index.html): Join us for this three part series; October 5th, 12th and 19th. - [[Webinar Recording] Voice Technology & Consumer Behavior: A Cultural Comparison — Greenbook](/content/marketing-research/webinar-recording-voice-technology-consumer-behavior.html): View the recording to learn voice technology attitudes, usage and consumer patterns. (362 words) - [Join the Dots welcomes two senior hires — Greenbook](/content/marketing-research/join-the-dots-welcomes-hires/index.html): Join the Dots welcomes two new senior hires. - [[Webinar Recording] The Quality Imperative: Reliable Data Starts at the Source — Greenbook](/content/marketing-research/webinar-recording-the-quality-imperative/index.html): View the recording to discover why data quality is imperative throughout the research process and at the outset. - [Toluna Announces Global Growth Driven by Continued Digital Innovations and Significant Panel Expansion — Greenbook](/content/marketing-research/toluna-announces-global-growth/index.html): Growth underpinned by vision to transform and expand market research industry (673 words) - [Introducing the AI Pack Screening Model by PRS INVIVO — Greenbook](/content/marketing-research/introducing-the-ai-pack-screening-model/index.html): Innovation to Help Brands Make Faster & Better Packaging Decisions. - [[Webinar Series Recording] The Think. Plan. Do. Workshop™ Part 2 — Greenbook](/content/marketing-research/webinar-recording-think-plan-do-workshop-2/index.html): Join us for this three part series; October 5th, 12th and 19th. - [How much mail and email donors receive and read? — Greenbook](/content/marketing-research/how-much-20mail-and-email-donors-receive-and-read/index.html): A new national study shows that according to charitable donors, the majority of the mail and e-mail messages they receive from non-profit organizations get read, at least in part. - [The Logit Group Inc. promotes Steve Male to VP of Business Development & Strategy — Greenbook](/content/marketing-research/the-logit-group-promotes-steve-male/index.html): The Logit Group Inc. promotes Steve Male. Steve will be responsible for all aspects of strategic growth and direction of the Logit brand. (349 words) - [Sklar Wilton & Associates named a Best Workplace for Women in Canada — Greenbook](/content/marketing-research/sklar-wilton-associates-named-a-best-workplace/index.html): – Sklar Wilton & Associates, a leading Canadian research and marketing consultancy, was named a Best Workplace for Women by the Great Place To Work Institute - [SHAPIRO+RAJ QUALITATIVE FIELDWORK PRACTICE TRANSITIONS TO SCHLESINGER GROUP — Greenbook](/content/marketing-research/schlesinger-group-shapiro-rag/index.html): Schlesinger Group has agreed with Shapiro+Raj to transition the Shapiro+Raj Qualitative Fieldwork Practice to Schlesinger Group. - [[Webinar Recording] THE NEW SHOPPER REALITY — Greenbook](/content/marketing-research/webinar-recording-the-new-shopper-reality/index.html): View the recording to gain an understanding of changing shopper behaviors globally. (232 words) - [Market researchers recognised for Bravery at the Ginny Valentine Badge of Courage Awards — Greenbook](/content/marketing-research/ginny-valentine-badge-of-courage-awards-2018/index.html): The Ginny Valentine Badge of Courage is awarded to those who fought long odds and showed exceptional determination to produce great market research. (641 words) - [[Webinar Recording] The Emerging Blockchain Ecosystem in Insights & What it Means for You — Greenbook](/content/marketing-research/webinar-recording-blockchain/index.html): View the recording to hear our panel's take on Blockchain. - [[Webinar Recording] How HOTSPEX and Google Partnered to Drive Advertising ROI — Greenbook](/content/marketing-research/webinar-recording-hotspex-google-drive-advertising-roi.html): View the recording to learn to how to improve your advertising and innovation pipeline. - [Promotion at GlobaLexicon — Greenbook](/content/marketing-research/promotion-at-globalexicon/index.html): James Heneghan leads GlobaLexicon’s Transcription, Interpreting and Coding teams and manages a number of key client accounts. - [NEW HIRE AT MESH EXPERIENCE TO SUPPORT RETAIL BANKING VERTCIAL — Greenbook](/content/marketing-research/new-hire-at-mesh-experience/index.html): Mark Thompson joins as an Experience Director, working with the team in London to increase their clients’ understanding of customer experiences. 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(345 words) - [[Webinar Recording] How Online Consumers Shop Amazon in the US: A Behavioral Data Combination Case — Greenbook](/content/marketing-research/webinar-recording-how-online-customers-shop-amazon/index.html): View the recording to learn how to improve consumer knowledge by leveraging online behavioral data. - [[Webinar Recording] Experience the new NPS AI: Learn how to quickly simplify your NPS programs, immediately saving you money & your customers' time – just like SONOS discovered — Greenbook](/content/marketing-research/webinar-recording-simplify-your-nps-programs/index.html): View the recording to learn how AI reveals the hidden loyalty drivers in your text feedback. - [Fuel Cycle Launches New Product To Enhance the Market Research Industry — Greenbook](/content/marketing-research/fuel-cycle-launches-product/index.html): Fuel Cycle Exchange (FCX) Debuts at MarTech Conference. Leader in enterprise market research solutions launches the first all-in-one platform for customer insights professionals - [Quester’s proprietary text analytics software released as a SaaS platform — Greenbook](/content/marketing-research/questers-proprietary-text-analytics/index.html): The key component is the software’s ability to take hundreds, even thousands of verbatim responses and quickly produce a report highlighting the most prevalent themes and ideas within an entire data set. - [Traditional trade's gatekeepers — Greenbook](/content/marketing-research/traditional-trades-gatekeepers-1021402/index.html): Shopkeepers don’t just provide the location for traditional trade to happen – they influence almost every aspect of it. If brands are to succeed in this space, they need a framework for understanding and influencing these gatekeepers. - [The Three Biggest Lies Told about Customer Research — Greenbook](/content/marketing-research/three-biggest-lies-told-about-customer-research/index.html): This essay discusses three of the biggest and most pervasive customer research lies, and it explains ways to expose and overcome them to ensure your company reaps the benefits of properly conducted customer research. - [Behavioural Recruitment wins best support service award — Greenbook](/content/marketing-research/liveminds-behavioural-recruitment-technology/index.html): Behavioural Recruitment has won the MRS Oppies ‘Best Support Service’ Award! (383 words) - [Millennials & Market Research Online Communities: The Perfect Match — Greenbook](/content/marketing-research/millennials-market-research-online-communities-the-perfect-20match-1021675.html): For market researchers this distinction is important. Millennials are perceived to have a number of specific characteristics brought about by the context of the world they have grown up in (1,226 words) - [Q-Fi Solutions welcomes Dan Jackson as Director of Business Development — Greenbook](/content/marketing-research/q-fi-solutions-welcomes-dan-jackson/index.html): Dan Jackson brings a host of Industry experience and relationships that span the MR world. (240 words) - [[Webinar Recording] Getting Ahead of the Crisis: Integrating Behavioral Science & Cultural Anthropology to Prevent Suicide Among Soldiers — Greenbook](/content/marketing-research/webinar-recording-getting-ahead-of-the-crisis/index.html): View the recording to learn how a Journey Map can be used to develop a human-centered, evidence-based strategy that prompts soldiers to use suicide prevention programs. - [Why Survey “Trap Questions” are Questionable for Market Research — Greenbook](/content/marketing-research/why-survey-trap-questions-are-questionable-for-market-research-1014700.html): Why Survey “Trap Questions” are Questionable for Market Research - [Eric Schauble Joins Directions' Healthcare Team — Greenbook](/content/marketing-research/www-directionsresearch-com.html): Directions recently hired Eric Schauble as VP, Client Service on our Healthcare team. - [[Webinar Recording] Extreme PowerPoint Makeover for Market Research — Greenbook](/content/marketing-research/webinar-recording-extreme-powerpoint-makeover/index.html): View the recording discover how to quickly transform your market research PowerPoint presentation from an ugly duckling to a beautiful swan! - [What does it take to be a Hero? — Greenbook](/content/marketing-research/what-does-it-take-to-be-a-hero-1021402/index.html): It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in. - [InterQ and Pricing Innovations Announce Partnership — Greenbook](/content/marketing-research/interq-pricing-innovations-announce-partnership/index.html): Two powerhouses in market research and pricing consulting join forces. - [[Webinar Recording] Emerging Methods in Qualitative Research Technology — Greenbook](/content/marketing-research/webinar-recording-emerging-methods-in-qualitative-research-technology.html): View the recording to learn about key areas that are becoming increasingly powerful in accessing high quality insight. - [Continued growth for Join the Dots with £6.41m six-month revenue — Greenbook](/content/marketing-research/continued-growth-join-the-dots/index.html): Join the Dots has released its latest financial figures. - [[Webinar Recording] Accuracy Case Study: Panels vs. SurveyWalls — Greenbook](/content/marketing-research/webinar-recording-accuracy-case-study-panels-vs-surveywalls.html): View the recording to find out if monetary incentives of panels could lead to bad data. - [Gongos' CX Practice Projects 200% Growth — Greenbook](/content/marketing-research/gongos-cx-practice-projects-growth/index.html): Consultative Approach Extends Beyond Measurement to Enterprisewide Strategy. (391 words) - [Critical Mix Acquires UBMobile — Greenbook](/content/marketing-research/critical-mix-acquires-ubmobile/index.html): The acquisition gives our customers broadened capabilities to address growing, mobile-first research needs. (231 words) - [CM Announces Behavioral Science Team — Greenbook](/content/marketing-research/cmi-announces-behavioral-science-team/index.html): The team of strategist, researchers, and data scientists work together to understand the triggers that drive brand consideration and uncover the habits that can be managed or disrupted to grow brand trial and share. - [Join the Dots Launches New Online Community Tools — Greenbook](/content/marketing-research/join-the-dots-launches-online-community-tools/index.html): Join the Dots provides consumer insight to their clients through a combination of rigorous primary research and the latest thinking in psychology, behavioural economics and consumer trends. (256 words) - [Focus Pointe Global Releases New Participant Survey App: FPG POV — Greenbook](/content/marketing-research/focus-pointe-global-releases-new-app/index.html): Focus Pointe Global has developed a new survey app to enhance the respondent user experience. - [[Webinar Recording] Artificial Intelligence & Linguistics: Disrupting Traditional Innovation Methods — Greenbook](/content/marketing-research/webinar-recording-artificial-intelligence-and-linguistics.html): View the recording. - [The Evolving Landscape of US Healthcare — Greenbook](/content/marketing-research/the-evolving-landscape-of-us-healthcare-1009732/index.html): By Paul W. Allen, Executive Vice President, Olson Research Group, Inc. Published in the 2014 Yearbook of the British Healthcare Business Intelligence Association (BHBIA) - [Swinton joins GfK — Greenbook](/content/marketing-research/swinton-joins-gfk/index.html): Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America. - [[Webinar Recording] How to Leverage the Power of Automation for Faster, Agile Research — Greenbook](/content/marketing-research/webinar-recording-how-to-leverage-the-power-of-automation-for-faster-agile-research.html): View the recording to discover how automation today can answer modern business challenges. (312 words) - [[Webinar Recording] The Words Are Not Enough. How To Deal With Uncertain Attitudes That Influence Declarative Scores. — Greenbook](/content/marketing-research/webinar-recording-attitudes-that-influence-declarative-scores.html): View the reocrding to discover how to identify consumers’ emotional certainty in online surveys to better predict behavior. - [Join the Dots expands board with non-exec appointment — Greenbook](/content/marketing-research/join-the-dots-expands-board/index.html): Global consumer insight agency, Join the Dots, has announced the appointment of Phil Andrews as a non-executive board member. - [[Webinar Recording] Self-Serve Sampling Webinar: Save time and money - not to mention your sanity — Greenbook](/content/marketing-research/webinar-recording-self-serve-sampling/index.html): View the recording to learn how Pegasus puts powerful sample access tools right at your fingertips. - [[Webinar Recording] Accelerate Time to Profitability of New Product Innovations — Greenbook](/content/marketing-research/webinar-recording-accelerate-time-to-profitability-of-new-product-innovations.html): View the recording to learn how to improve your new product adoption. (370 words) - [FOCUS MARKET RESEARCH & SCHLESINGER ASSOCIATES ANNOUNCE STRATEGIC PARTNERSHIP FOR PHOENIX — Greenbook](/content/marketing-research/focus-market-research-and-schlesinger-associates-announce-strategic-partnership-for-phoenix-1000273.html): FOCUS MARKET RESEARCH & SCHLESINGER ASSOCIATES ANNOUNCE STRATEGIC PARTNERSHIP FOR PHOENIX (506 words) - [Everything In Moderation: 12 Tips For Moderating Healthcare Market Research — Greenbook](/content/marketing-research/everything-in-moderatiom-12-tips-for-moderating-healthcare-market-research-1003082.html): For successful moderation in healthcare market research, try following these top 12 tips. (1,123 words) - [[Webinar] Using AI to get Deep Insights from Customer Feedback — Greenbook](/content/marketing-research/webinar-using-to-get-deep-insights-to-customer-feedback.html): Join us on Thursday June 21, 2018 to learn how AI powers the future of customer feedback. Can't make it? Register and receive a link to the recording! (313 words) - [[Webinar Recording] Take It Easy – Using Co-Creation to Develop the Ultimate “Easy” Relationship with Customers — Greenbook](/content/marketing-research/webinar-recording-take-it-easy/index.html): View the recording to learn how Aflac applied Customer Co-Creation to develop the ultimate “Easy” customer relationship. (408 words) - [Directions Sharpens Technology Focus With Dedicated Group — Greenbook](/content/marketing-research/directions-sharpens-technology-focus/index.html): Directions Research announced today organizational changes to sharpen its focus on technology solutions. (300 words) - [SCHLESINGER ASSOCIATES LAUNCHES LEADING EDGE CLIENT PORTAL FOR ITS QUALITATIVE CLIENTS — Greenbook](/content/marketing-research/schlesinger-associates-launches-leading-edge-client-portal-for-its-qualitative-clients-1000273.html): SCHLESINGER ASSOCIATES LAUNCHES LEADING EDGE CLIENT PORTAL FOR ITS QUALITATIVE CLIENTS. - [[Webinar Recording] Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign — Greenbook](/content/marketing-research/webinar-recording-second-city-play-to-pay/index.html): Listen to the recording to learn about Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign. - [[Webinar Recording] How AI Technology in Surveys is Revolutionizing Traditional Research — Greenbook](/content/marketing-research/webinar-recording-how-ai-technology-in-surveys-is-revolutionizing-traditional-research.html): View the recording to learn how to apply AI Technology to Open-Ended Responses. - [Marketing Systems Group launches ELEVATE — Greenbook](/content/marketing-research/marketing-systems-group-launches-elevate/index.html): Marketing Systems Group launches ELEVATE a new telephone number screening process. - [[Webinar Recording] Get the Most Out of IIeX... Tips & Tricks for Exhibitors, Sponsors and Speakers — Greenbook](/content/marketing-research/webinar-recording-get-most-out-of-iiex/index.html): View the recording and learn how to maximize your ROI from IIeX! (284 words) - [Join the Dots announces results — Greenbook](/content/marketing-research/join-the-dots-announces-results/index.html): Join the Dots today announced its 2017 end of year revenue. - [Join the Dots makes key US appointment — Greenbook](/content/marketing-research/join-the-dots-makes-key-us-appointment/index.html): Join the Dots has announced a strategic hire to its New York office (342 words) - [LIGHTSPEED MODERNIZES DATA BUYING APPROACH, PLATFORM AND MANAGEMENT — Greenbook](/content/marketing-research/lightspeed-modernizes-data-buying-approach/index.html): Cint selected as technology platform to manage panels and programmatic exchange. - [What is response bias(and how to slay it) — Greenbook](/content/marketing-research/what-is-response-bias-and-how-to-say-it-39650/index.html): Respondent bias. It’s a major issue in any survey methodology. - [[Webinar] How to Turn a Tidal Wave of Online Qual Data into Amazing Insights — Greenbook](/content/marketing-research/webinar-aha-qual-amazing-insights/index.html): Join us Thursday March 15, 2018 to get clearer insights and strategies on your qual data that ultimately allows better interactions with your clients. Can't make it? Don't worry, we send a recording link to all registrants. - [[Webinar Recording] The Next Generation of Market Research: Bridging the Reported/Observed Data Divide — Greenbook](/content/marketing-research/webinar-recording-bridging-the-reported-observed-data-divide.html): View the recording to learn about Supplementing Traditional Market Surveys With Big Data - [Kadence Positioned for Ambitious Growth with Confirmit — Greenbook](/content/marketing-research/kadence-positioned-for-growth/index.html): Confirmit Horizons to support market-leading insight and data solutions. - [[Webinar Recording] How Social Listening Data Can Predict the Future. Findings from New Ground-Breaking US Consumer Packaged Goods Study — Greenbook](/content/marketing-research/webinar-recording-predicting-the-future-through-social-data.html): View the recording to learn how AI-powered social data is predicting the future. (146 words) - [Civicom FrontRow™ Webinar Features Latest “In The Moment” Experience for Researchers — Greenbook](/content/marketing-research/civicom-frontrow-webinar-features-latest-in-the-moment-experience-for-researchers-35381.html): Civicom Marketing Research, a leading global marketing research company, will feature Civicom FrontRow™ - the latest among the its selection of mobile qualitative solutions – in a webinar entitled, “Mobile Ethnography - Observe Respondent Behavior Live in Real Time with Civicom FrontRow™.” - [dataSpring partners with Intage — Greenbook](/content/marketing-research/dataspring-partners-intage/index.html): dataSpring partners with Intage - debuts Mobile Survey App (553 words) - [The Tipping Point: Eye Tracking goes from Inaccessible to a Self-Serve SAAS Platform — Greenbook](/content/marketing-research/the-tipping-point/index.html): By launching the world's first self–serve online eye tracking platform for fast visual and engagement insights, Sticky has made eye tracking easy and accessible. - [[Webinar Recording] How to Implement Game-Changing AI Now to Meet the Evolving Needs of Brands — Greenbook](/content/marketing-research/webinar-recording-how-to-implement-game-changing-ai-now.html): Watch the video to learn how you can implement AI into your research strategy. (367 words) - [[Webinar] How the Talent Marketplace will Transform Market Research — Greenbook](/content/marketing-research/webinar-savio-marketplace/index.html): Join us on Thursday, April 26, 2018 at 1 pm ET to learn how Savio can change the way you do business. Can't make it? No worries, we send a link to the recording to all who register. - [Directions Expands CX Practice as Howard Lax Joins Firm — Greenbook](/content/marketing-research/directions-expands-cx-practice/index.html): Directions Research announced this week that Howard Lax has joined the firm as Vice President, Customer Experience Practice Lead. (327 words) - [Neuroscience in healthcare market research – is it¬ a no-brainer? — Greenbook](/content/marketing-research/neuroscience-in-healthcare-market-research-is-it-a-no-brainer-1015302.html): Neuroscience in healthcare market research – is it¬ a no-brainer? 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No Problem - Competitive Report Reveals Which Last-Minute Hotel App Ranks #1 — Greenbook](/content/marketing-research/no-reservations-no-problem-competitive-report-reveals-which-last-minute-hotel-app-ranks-1-1011519.html): Key Lime Interactive has expanded their Competitive Report portfolio with a new Competitive Index report for last-minute hotel apps. The report identifies which of sixteen travel industry booking agents and OTA's best meets consumers self-defined needs. (675 words) - [FORETHOUGHT GRANTED US PATENT FOR IMPLICIT EMOTIONS MEASUREMENT — Greenbook](/content/marketing-research/forethought-granted-us-20patent-for-implicit-emotions-measurement-1020338.html): In the global race to pinpoint and interpret non-conscious emotional responses to brand and communications, Forethought has achieved a major first. (505 words) - [Enghouse Systems Limited Acquires SurvoxAcquisition Broadens Portfolio of Contact Center Solutions — Greenbook](/content/marketing-research/enghouse-systems-limited-acquires-survoxacquisition.html): Enghouse Systems Limited (TSX:ENGH) announced today it has broadened its contact center portfolio by acquiring Survox, Inc. of San Francisco. - [Nichols Research Gets a New Look — Greenbook](/content/marketing-research/nichols-research-gets-new-look/index.html): Nichols Research Gets a New Look in San Francisco, Announces Two Key Promotions & Is Expanding Its Fresno Office and Company Website. - [[Webinar Recording] Explore GRIT Report Data Like Never Before — Greenbook](/content/marketing-research/webinar-recording-explore-grit/index.html): View the recording to Explore the GRIT Report Data Like Never Before! - [92% of Doctors Say Measles Outbreak is Directly Attributable to Parents Who Do Not Vaccinate Children — Greenbook](/content/marketing-research/new-sermo-measles-poll-1003276/index.html): 92% of Doctors Say Measles Outbreak is Directly Attributable to Parents Who Do Not Vaccinate Children. - [[Webinar Recording] Discover a Better, Faster Alternative to SPSS — Greenbook](/content/marketing-research/webinar-recording-better-faster-alternative-to-spss.html): View the recording to find out how Q Software is a better, faster alternative to SPSS. (270 words) - [Tandem - The launch of a smartphone friendly research platform — Greenbook](/content/marketing-research/tandem-further/index.html): Tandem - The launch of a smartphone friendly research platform - [Continuous Improvement and a Holistic Approach to Data Quality — Greenbook](/content/insights/grit/continuous-improvement-and-a-holistic-approach-to-data-quality.html): Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate results. Published on May 28, 2024 (434 words) - [Face-To-Face 2.0 — Greenbook](/content/marketing-research/face-to-face-2-0-1021402/index.html): Digital technology has highlighted what’s wrong with face-to-face surveys. Now it’s time for it to rejuvenate them. (1,469 words) - [Focus Pointe Global Acquires watchLAB San Francisco — Greenbook](/content/marketing-research/focus-pointe-global-acquires-watchlab-sf/index.html): Focus Pointe Global’s acquisition of watchLAB’s San Francisco business operations expands its reach in San Francisco, benefiting both company’s clients by offering a wider array of research options and an expanded Bay Area participant panel. (251 words) - [20|20 RESEARCH UPDATES PLATFORMS WITH NEXT GEN TECHNOLOGIES — Greenbook](/content/marketing-research/20-20-research-updates-platforms-with-next-gen-technologies-1000318.html): Firm continues to lead marketplace with bleeding edge innovations that help researchers do better research. - [Qualitative Research Consultants Association (QRCA) Announces 2015 Young Professionals Grants — Greenbook](/content/marketing-research/qualitative-research-consultants-association-announces-2015-young-professionals-grants-35051.html): The Qualitative Research Consultants Association (www.qrca.org) is a not-for-profit organization that promotes excellence in all aspects of qualitative research. (352 words) - [[GRIT COMMENTARY] Prepared for Today, Preparing for the Future — Greenbook](/content/marketing-research/grit-commentary-prepared-for-today-preparing-for-the-future.html): 2015 Q1-Q2 GRIT Report commentary by Rick Kelly, Director of Client Services for Passenger, sharing his thoughts on the current state of the market research industry. - [GROWTH AT MESH EXPERIENCE TRIGGERS A NEW OFFICE AND NEW HIRES IN NEW YORK — Greenbook](/content/marketing-research/growth-at-mesh-new-office-and-new-hires/index.html): The business has seen a significant uplift in the US market as a result of many new clients buying into the agency’s core Real-Time Experience Tracking approach, as well as new initiatives such as Real-Time Retail. (286 words) - [Dialsmith Names Eric Alzuhn Senior VP and Head of Day-to-Day Operations — Greenbook](/content/marketing-research/dialsmith-names-eric-alzuhn/index.html): Additional promotions and new hires also announced. - [[Webinar] The Journey to Impactful Segmentation Strategy — Greenbook](/content/marketing-research/the_journey_to_impactful_segmentation_strategy/index.html): Segmentation can be a marketer’s best research friend. But often, results fail to meet expectations. It’s time to stop focusing on mechanics and start talking about the strategic nuances that make it successful. - [Study Reveals Consumer Resistance to Apple Watch — Greenbook](/content/marketing-research/study-reveals-consumer-resistance-to-apple-watch-39650.html): CEO Tim Cook recently made the case on why the Apple Watch is a must-have gadget - [Join the Dots has ‘the wow factor’ — Greenbook](/content/marketing-research/join-the-dots-has-wow-factor/index.html): Picture caption: Join the Dots managing director Quentin Ashby with head of culture & trends Kelly McKnight at the AURA Awards - [Exploding Growth in Food: "Healthier With Tasty Hispanic Flair" — Greenbook](/content/marketing-research/exploding-growth-in-food-healthier-with-tasty-hispanic-flair.html): Exploding Growth in Food: “Healthier With Tasty Hispanic Flair” - [Focus Pointe Global (FPG), a leading provider of marketing research data collection, announced today the appointment of Melissa Rubio as Account Manager, Online Services, to its Online Division. — Greenbook](/content/marketing-research/focus-pointe-global-fpg-a-leading-provider-of-marketing-research-data-collection-announced-today-the-appointment-of-melissa-rubio-as-account-manager-online-services-to-its-online-division-1004173.html): "Melissa’s client-focused experience will play an important role in achieving Focus Pointe Global’s strategic growth goals for our Online Division" - [Remesh Continues Growth with 2 Key Hires — Greenbook](/content/marketing-research/remesh-continues-growth/index.html): New hire Julian Zammit join as Director of Sales, EMEA to expand the sales team to Europe. New hire Tim Adams joins as Senior Software Engineer. - [[Webinar Recording] The Journey to Impactful Segmentation Strategy — Greenbook](/content/marketing-research/webinar-recording-the-journey-to-impactful-segmentation-strategy.html): Segmentation can be a marketer’s best research friend. But often, results fail to meet expectations. It’s time to stop focusing on mechanics and start talking about the strategic nuances that make it successful. - [New Solution for Voice of the Customer and Market Research to Reduce Coordination Costs by Up to 90 Percent — Greenbook](/content/marketing-research/new-solution-for-voice-of-the-customer-and-market-research-to-reduce-coordination-costs-by-up-to-90-percent-1020398.html): As multi-country programs grow, Confirmit and Language Connect launch breakthrough translation solution (567 words) - [NO LONGER OIL AND WATER: 20|20 RESEARCH INTRODUCES INTEGRATED QUANT+QUAL SERVICE FOR RESEARCHERS — Greenbook](/content/marketing-research/no-longer-oil-and-water-20-20-research-introduces-integrated-quant-qual-service-for-researchers.html): Tool easily joins both quantitative and qualitative disciplines into one study. (534 words) - [Join the Dots launches social listening services supported by new hire — Greenbook](/content/marketing-research/join-the-dots-launches-social-listening/index.html): Join the Dots has partnered with Pulsar, the leading provider of social listening software, and hired Research Director, Ellie Osborne, previously of MMRI, to lead the new service. (215 words) - [Further New Appointments — Greenbook](/content/marketing-research/further-new-appointments/index.html): Further appoints Heather Williams as Business Development Director and confirms the promotion of Rhiannon James to Managing Director. - [Directions Research Promotes Tim Laake to CMO — Greenbook](/content/marketing-research/directions-research-promotes/index.html): Tim will be responsible for all aspects of the Directions brand. (311 words) - [Marketers: the future is ready for you now — Greenbook](/content/marketing-research/marketers-the-future-is-ready-for-you-now-1021402/index.html): Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. - [Presented at the 7th Annual Meeting of the PMRG Institute, October 20-22, 2013 by Paul Allen, Amanda Lipski and Ethan Frank — Greenbook](/content/marketing-research/electronic-health-records-adoption-platform-utility-and-practice-management-1009732.html): Presented at the 7th Annual Meeting of the PMRG Institute, October 20-22, 2013 by Paul Allen, Amanda Lipski and Ethan Frank. - [[Webinar Recording] IIeX Speaker Webinar — Greenbook](/content/marketing-research/webinar-iiex-speaker/index.html): View the recording for the do's and don'ts and some great tips for speaking at IIeX. - [Survox now Offers integration with SurveyGizmo To Help Researchers Capture The True “Voice of the Customer” — Greenbook](/content/marketing-research/survox-surveygizmo-integration/index.html): The integration frees researchers to design a single survey for both online and voice-based delivery to maximize reach and audience representation. - [[Webinar Recording] Using Data to Bridge Strategy & Activation in an Agile Way — Greenbook](/content/marketing-research/webinar-recording-data-to-bridge-strategy-activation.html): View the recording to see how this connected data approach is an agile solution delivering unique audience intelligence that bridges the gap between marketing strategy and media planning and activation resulting in improved marketing ROI. (173 words) - [Voice is the New Data — Greenbook](/content/marketing-research/voice-is-the-new-data/index.html): Survox Latest IBM Global Entrepreneur | Advancing Voice-based Data Collection (371 words) - [E-Tabs Release Next Generation Charting Tool — Greenbook](/content/marketing-research/e-tabs-release-next-generation-charting-tool-1004101.html): E-Tabs have completed a major update of Graphique, the instant PowerPoint charting tool for Market Research. - [Lumi partners with Cint to build the world’s largest, mobile-first panel — Greenbook](/content/marketing-research/lumi-partners-with-cint-to-build-the-worlds-largest-mobile-first-panel-1011808.html): Partnership fulfils demand for an end to end, mobile-first data collection platform (468 words) - [FocusVision Grows National Sales Team, Adds New Positions — Greenbook](/content/marketing-research/focus-vision-grows-national-sales-team-adds-new-positions-03524.html): New hires and internal promotions help expand the FocusVision team to accommodate recent company growth (569 words) - [UK Election Polls – Why They Were Probably Correct — Greenbook](/content/marketing-research/uk-election-polls-why-they-were-probably-correct-1021332.html): If there’s one thing that research can learn from politics, it’s that ambition can get your voice heard. - [MR TRANSLATION LEADER GLOBALEXICON OPENS NEW BELGIUM OFFICE — Greenbook](/content/marketing-research/mr-translation-leader-globalexicon-opens-new-belgium-office-1015961.html): We continue to see strong client growth and it is important that we drive our winning approach to quality and service in the markets in which our clients operate. (202 words) - [Blueocean Market Intelligence Executive Honored as National Finalist at Digital Analytics Association Awards for Excellence 2015 — Greenbook](/content/marketing-research/blueocean-market-intelligence-executive-honored-as-national-finalist-at-digital-analytics-association-awards-for-excellence-2015-1009136.html): Anees is a real innovator whose expertise, passion and vision have made a tremendous difference for our company and our clients,” (361 words) - [[Webinar] Beyond Survey Technology — Greenbook](/content/marketing-research/beyond-survey-technology-1013099/index.html): AYTM.com - Ask Your Target Market, a unique market intelligence solution, now brings you Personality RadarSM to turbocharge your surveys with big data and deliver clearer-focused targeting for strategic marketing initiatives. - [Research Now Launches Dermatology Panel for Online Market Research — Greenbook](/content/marketing-research/research-now-launches-dermatology-panel-for-online-market-research-06413-2.html): Research Now Launches Dermatology Panel for Online Market Research - [SCHLESINGER ASSOCIATES ANNOUNCES SENIOR POSITIONS FOR ITS QUALITATIVE SERVICES — Greenbook](/content/marketing-research/schlesinger-associates-announces-senior-positions-for-its-qualitative-services-1000273.html): SCHLESINGER ASSOCIATES ANNOUNCES SENIOR POSITIONS FOR ITS QUALITATIVE SERVICES. (381 words) - [[Webinar Recording] Do looks matter... when it comes to your data? How to make data visualization techniques work for you. — Greenbook](/content/marketing-research/webinar-recording-do-looks-matter-when-it-comes-to-your-data.html): Data visualization is a hot topic right now. Researchers are being told that they should be integrating more data visualization when presenting data. - [[Webinar] A Sneak Peek at the Q1-Q2 GreenBook Research Industry Trends (GRIT) Report — Greenbook](/content/marketing-research/webinar-a-sneak-peek-at-the-q1-q2-greenbook-research-industry-trends-grit-report.html): This webinar provides a preview of the Spring 2015 GreenBook Research Industry Trends (GRIT) Report. - [ Norwegian Cruise Line Hosts the Best-In-Class Web Experience — Greenbook](/content/marketing-research/norwegian-cruise-line-hosts-the-best-in-class-web-experience-1011519.html): Norwegian Cruise Line Hosts the Best-In-Class Web Experience - [Ugam Appoints Biz Dev VP Chris Wener — Greenbook](/content/marketing-research/ugam-appoints-biz-dev-vp-chris-werner-1003955/index.html): Industry Veteran Adds Deep Retail and Brand Domain Expertise to Ugam. - [Non-English Qualitative Research — Greenbook](/content/marketing-research/non-english-qualitative-research-07790/index.html): To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research. - [[Webinar] Do looks matter... when it comes to your data? How to make data visualization techniques work for you. — Greenbook](/content/marketing-research/webinar-do-looks-matter-when-it-comes-to-your-data/index.html): Data visualization is a hot topic right now. Researchers are being told that they should be integrating more data visualization when presenting data. - [A Practical Guide To Market Segmentation — Greenbook](/content/marketing-research/guide-to-market-segmentation/index.html): There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. - [Identifying the Key Drivers of Brand Image — Greenbook](/content/marketing-research/drivers-of-brand-image/index.html): Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. - [ Burke, Inc. Adds Seed Strategy — Greenbook](/content/marketing-research/burke-inc-adds-seed-strategy-1001368/index.html): BURKE, INC. ADDS SEED STRATEGY, COMBINING STRATEGIC INNOVATION WITH RESEARCH-BASED DECISION SUPPORT. (507 words) - [Qualitative fieldwork in a digital world… — Greenbook](/content/marketing-research/qualitative-fieldwork-in-a-digital-world-1021675/index.html): The digital revolution is transforming market research in new and surprising ways but digital recruitment for qualitative research methodologies has been behind the curve, says Lisa Boughton from fieldwork agency Angelfish. - [SIS International Research Adds Two Senior Executives — Greenbook](/content/marketing-research/sis-international-research-adds-two-senior-executives-03767.html): SIS International Research Adds Two Senior Executives (629 words) - [[Webinar] Customer Co-Creation; the Perfect Match — Greenbook](/content/marketing-research/customer-co-creation-the-perfect-match-1000485/index.html): 80% of new products fail & 90% of MR findings are ignored by the C-Suite. Maybe it's time to think differently? - [Civicom to Sponsor GreenBook IIeX Insight Innovation eXchange Events in 2015 — Greenbook](/content/marketing-research/civicom-to-sponsor-greenbook-iiex-insight-innovation-exchange-events-35381.html): Civicom to Sponsor GreenBook IIeX Insight Innovation eXchange Events in 2015. - [From Buzz to Business: A New Approach to Innovation — Greenbook](/content/marketing-research/from-buzz-to-business-a-new-approach-to-innovation-1000302.html): Fall 2014 GRIT Report commentary by Jackie Lorch, VP, Global Knowledge Management at SSI, sharing her thoughts on the current state of the market research industry. - [Morpace Promotes Executives — Greenbook](/content/marketing-research/morpace-announces-executive-promotions-1000172/index.html): Morpace Promotes Duncan Lawrence and Sharna Morelli to Top Executive Positions. (464 words) - [Wearable technology and patients: what impact will it have on healthcare market research? — Greenbook](/content/marketing-research/wearable-technology-and-patients-what-impact-will-it-have-on-healthcare-market-research-1003082.html): Wearable technology may be relatively new, but it’s already having a huge impact on the healthcare industry. - [[Webinar] Warm embrace or about face - how social should you be? — Greenbook](/content/marketing-research/warm-embrace-or-about-face-how-social-should-you-be-1020398.html): Social media has opened up a world of opportunity for researchers to gain valuable insight into their markets. (467 words) - [Effective Research For Structural Packaging Innovation — Greenbook](/content/marketing-research/effective-research-for-structural-packaging-innovation-09995.html): Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox. (735 words) - [A brave new world? — Greenbook](/content/marketing-research/a-brave-new-world-1020398/index.html): Fall 2014 GRIT Report commentary by Wale Omiyale, SVP at Confirmit, sharing his thoughts on the current state of the market research industry. - [2015 Multicultural Economy Expansion In A Total Market World — Greenbook](/content/marketing-research/2015-multicultural-economy-expansion-in-a-total-market-world-1021646.html): 2015 Multicultural Economy Expansion In A Total Market World - [Is wearable tech set to revolutionise healthcare market research? — Greenbook](/content/marketing-research/is-wearable-tech-set-to-revolutionise-healthcare-market-research-1015302.html): Is wearable tech set to revolutionise healthcare market research? (938 words) - [LIGHTSPEED ALL GLOBAL STRENGTHENS BUSINESS DEVELOPMENT TEAM — Greenbook](/content/marketing-research/lightspeed-all-global-strengthens-business-development-team-1015630.html): Strategic New Hires Will Focus on Expanding Healthcare Expertise and Medical Panel Outreach. - [Research Now Announces Changes to Executive Leadership Team — Greenbook](/content/marketing-research/research-now-announces-changes-to-executive-leadership-06413.html): Research Now Announces Changes to Executive Leadership Team. - [Kinesis Welcomes New Marketing Manager, Reaghan Roche — Greenbook](/content/marketing-research/kinesis-welcomes-new-marketing-manager-07856/index.html): The Industry Leader in Market Research Software Continues to Grow in Talent and Innovation. (370 words) - [[Webinar Recording] Customer Co-Creation; the Perfect Match — Greenbook](/content/marketing-research/webinar-recording-customer-co-creation-the-perfect-match-1000485.html): KL Communication introduces the MR industry to Customer Co-Creation; a process where companies openly share business challenges with their customers to co-create new products and services. (340 words) - [CMI Further Strengthens Client Services Team and Announces Promotions — Greenbook](/content/marketing-research/cmi-further-strengthens-client-services-team-and-announces-promotions-02993.html): CMI Further Strengthens Client Services Team and Announces Promotions. - [Civicom Serves Middle Eastern Markets with Chatterbox® Online Community Platform and Pinterest® — Greenbook](/content/marketing-research/civicom-serves-middle-eastern-markets-35381/index.html): Civicom Serves Middle Eastern Markets with Chatterbox® Online Community Platform and Pinterest® - [Kinesis Introduces the Next Generation of MROC Portals, Support for the Latest Touchscreen Devices — Greenbook](/content/marketing-research/kinesis-next-generation-mroc-portals-support-for-latest-touchscreen-devices-07856.html): Kinesis today announced the release of a new version of Kinesis Community™ that enables easy one-click deployment and full support for the latest generation touchscreen mobile devices. - [United Way Enlists iModerate to Engage with Millennials — Greenbook](/content/marketing-research/united-way-enlists-imoderate-to-engage-with-millennials-06791.html): Worldwide Non-profit Leader to use Cutting-edge, Longitudinal Research Approach to Better Understand Community Engagement Interests of Millennials. - [Making Consumer Insights A Company’s Best Investment — Greenbook](/content/marketing-research/making-consumer-insights-a-companys-best-investment-1014184.html): Fall 2014 GRIT Report commentary by Manila Austin, VP, Research at Communispace, sharing her thoughts on the current state of the market research industry. - [Toluna Launches PanelPortalLight — Greenbook](/content/marketing-research/toluna-launches-panelportallight-08738/index.html): Short-term branded communities can span as few as six months. - [Civicom to speak at Market Research in the Mobile World conference — Greenbook](/content/marketing-research/civicom-to-speak-at-market-research-in-the-mobile-world-conference-35381.html): Marketing Research Services Global Leader Civicom will speak at Market Research in the Mobile World in Cincinnati July 18th – 19th to show support to the marketing research industry in embracing the emergence of more sophisticated and advanced mobile marketing research technology. (562 words) - [Qualvu Recognized as Fastest Growing Tech Company at American Business Awards — Greenbook](/content/marketing-research/qualvu-finalist-fastest-growing-tech-company-american-business-awards-40781.html): In conjunction with its 10th anniversary, the American Business Awards has selected Qualvu as a finalist in its “Fastest Growing Tech Company of the Year” category, which recognizes companies for outstanding revenue growth. (679 words) - [Bet the Trifecta: Better, Faster, Cheaper — Greenbook](/content/marketing-research/bet-the-trifecta-better-faster-cheaper-1013504/index.html): Fall 2014 GRIT Report commentary by Matt Warta, Co-Founder and CEO of GutCheck, sharing his thoughts on the current state of the market research industry. - [Business-to-Business Participants Ready For New Ways To Share Opinions — Greenbook](/content/marketing-research/business-to-business-participants-ready-for-new-ways-to-share-opinions-1004361.html): Fall 2014 GRIT Report commentary by Beth Surowiec, Executive Director of Clear Seas Research, sharing her thoughts on the current state of the market research industry. - [CMI Expands Client Solutions Team with New Account Manager and New Qualitative Manager — Greenbook](/content/marketing-research/cmi-expands-team-with-new-account-manager-and-new-qualitative-manager-2993.html): CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager. - [FocusVision Solidifies EMEA Presence with Expanded Managing Director Role — Greenbook](/content/marketing-research/focusvision-solidifies-emea-presence-03524/index.html): Managing Director Richard Collins is promoted to head up both qualitative and quantitative activities in Europe, the Middle East and Asia (EMEA) - [Beyond Polls and Pundits: Hearing the Real Voices From Our Communities — Greenbook](/content/marketing-research/beyond-polls-and-pundits-35051/index.html): Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you. (757 words) - [Return on Engagement: Tracking the Impact of Content Lead Marketing — Greenbook](/content/marketing-research/return-on-engagement-tracking-the-impact-of-content-lead-marketing-42977.html): As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase? - [SCHLESINGER ASSOCIATES LAUNCHES DIALS RESEARCH SERVICE FOR QUALITATIVE — Greenbook](/content/marketing-research/schlesinger-associates-launches-dials-research-service-for-qualitative-1000273.html): Schlesinger Associates has announced the launch of ‘Dials by Schlesinger’ - [[Webinar Recording] Warm embrace or about face - how social should you be? — Greenbook](/content/marketing-research/webinar-recording-warm-embrace-or-about-face-how-social-should-you-be-1020398.html): Market research has to adapt as the dynamics of the audiences change and the markets evolve. (245 words) - [[Webinar] Digital Qual and Facial Coding: Adding High Tech Tools — Greenbook](/content/marketing-research/webinar-digital-qual-and-facial-coding-adding-high-tech-tools-1001171.html): Isn't it time to take a deep dive into emerging market research technologies? Don't be left behind! - [Managing Global Brands To Meet Consumer Expectations — Greenbook](/content/marketing-research/managing-global-brands/index.html): Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? (1,095 words) - [Sue Laing joins Tonic as Commercial Director — Greenbook](/content/marketing-research/sue-laing-joins-tonic-as-commercial-director-1021332.html): Sue Laing joins Tonic as Commercial Director - [Research Now Sweeps the Online Sample Categories for the Second Year in a Row — Greenbook](/content/marketing-research/research-now-sweeps-the-online-sample-categories-for-the-second-year-in-a-row-06413.html): Research Now Sweeps the Online Sample Categories for the Second Year in a Row (317 words) - [ Michelle Andre Wins Stevie Award for Women in Business — Greenbook](/content/marketing-research/michelle-andre-wins-stevie-award-1020675/index.html): Michelle Andre, vice president of marketing for Virtual Incentives, has been named the winner of a Stevie® Award in the Executive of the Year category in the 12th annual Stevie Awards for Women in Business. - [[Webinar] Employee Engagement: Effective Action Planning through Online Communities — Greenbook](/content/marketing-research/webinar-employee-engagement-effective-action-planning-through-online-communities-1000227.html): Improve Employee Engagement with Employee Communities! (330 words) - [Prevalence of Private Label Products - Part of the “New Normal” — Greenbook](/content/marketing-research/prevalence-of-private-label-products-the-new-normal-00707.html): Latest trend data shows shoppers buying more Private Label products and feeling good about it. (665 words) - [Is Research Automation the Path to Superior Client Service? — Greenbook](/content/marketing-research/is-research-automation-the-path-to-superior-client-service-1009697.html): Fall 2014 GRIT Report commentary by Karyn Hall, Vice President of Instant.ly, sharing her thoughts on the current state of the market research industry. (450 words) - [Andrea Schrager, Honored as a Leading Woman Entrepreneur — Greenbook](/content/marketing-research/andrea-schrager-honored-as-a-20leading-woman-entrepreneur-00590.html): Andrea Schrager, Founder and CEO of Meadowlands Consumer Center (DBA Consumer Centers of New York and New Jersey), Honored as a Leading Woman Entrepreneur. - [GfK integrates Global Brand and Consumer Experience practice — Greenbook](/content/marketing-research/gfk-integrates-global-brand-consumer-experience-03050.html): Helen Zeitoun to lead integration of brand, communication, satisfaction and loyalty research. (394 words) - [Ugam Strengthens Business Development and Services Team to Address Growing Demand for Managed Analytics in North America — Greenbook](/content/marketing-research/ugam-strengthens-business-development-20and-services-team-1003955.html): Industry Veterans Join Ugam, Reinforcing the Company’s Reputation for Delivering Superior Operations Expertise and High-Quality Customer Service - [Success is Not a Given with Web-enabled Research Tools, Says Civicom at IIeX EU 2015 — Greenbook](/content/marketing-research/success-is-not-a-given-with-web-enabled-research-tools-35381.html): Success is Not a Given with Web-enabled Research Tools, Says Civicom at IIeX EU 2015 - [20|20 Research Opens UK Office — Greenbook](/content/marketing-research/20-20-research-opens-uk-office-1000318/index.html): New office to focus on providing online qual products and services to EMEA countries. (518 words) - [Macromill launches medical research partnership — Greenbook](/content/marketing-research/macromill-launches-medical-research-partnership-08501.html): – Macromill, a premiere market research technology company announced this week the formation of a new joint venture: “Macromill-CareNet’ - [Research Now Announces Changes to Shareholder Group — Greenbook](/content/marketing-research/research-now-announces-changes-to-shareholder-group-06413.html): TA Associates, Polaris Partners, Sutter Hill Ventures and other shareholders to sell interests to Court Square Capital Partners. (421 words) - [New Business Announcement: Synapse Research, Inc. — Greenbook](/content/marketing-research/new-business-announcement-synapse-research-06098/index.html): Adam Weinstein, formerly CSO at Universal Survey, Inc., and Nathan Lynch, formally VP of Operations at Authentic Response, have launched a new global access provider company, Synapse Research, Inc. - [uSamp Rolls Out Instant.ly Concept Test in European Markets — Greenbook](/content/marketing-research/usamp-rolls-out-instant-ly-concept-test-in-european-markets-29102.html): Unique tool will speed up idea screening process for FMCG companies and retailers. (463 words) - [[Webinar Recording] Digital Qual and Facial Coding: Adding High Tech Tools — Greenbook](/content/marketing-research/digital-qual-and-facial-coding-adding-high-tech-tools-1001171.html): Isn't it time to take a deep dive into emerging market research technologies? (87 words) - [[Webinar Recording] Employee Engagement: Effective Action Planning through Online Communities — Greenbook](/content/marketing-research/webinar-recording-employee-engagement-effective-action-planning-through-online-communities-1000227.html): Improve Employee Engagement with Employee Communities! - [e-Rewards, owner of Research Now, Announces Agreement to Acquire iPinion, LLC — Greenbook](/content/marketing-research/e-rewards-research-now-announces-ipinion-acquisition-06413.html): e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, today announced it has reached an agreement to acquire the business of iPinion, LLC. The business offers the widest range of products and services in enterprise grade, mobile-specific market research and consumer insights for the mobile world. - [The Reverse of Advocacy: Impacts of Customer Alienation and Sabotage — Greenbook](/content/marketing-research/reverse-of-advocacy-impacts-of-customer-alienation-and-sabotage-00524.html): Prolific online and offline Alienated communicators will typically not tell the company about their complaints but will typically tell many of their friends, colleagues and relatives. Learn more insights from this 2011 white paper by Market Probe, Inc. - [Conducting Effective Market Research in a Down Economy — Greenbook](/content/marketing-research/effective-market-research-down-economy/index.html): This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. (1,377 words) - [MRMW Europe Wrap Up: Where Do Mobile Insights Go? — Greenbook](/content/marketing-research/mrmw-europe-where-do-mobile-insights-go-40781/index.html): With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. - [Opinions For Good (Op4G) Partners with Imperium to Improve Data Quality — Greenbook](/content/marketing-research/op4g-partners-with-imperium-to-improve-data-quality-34571.html): Op4G, Inc. a new charity focused member-based online panel technology companies, announced its partnership with Imperium to implement RelevantID® digital finger printing technology as well as utilize the Verity product. - [SKIM To Present “Bring Your Innovation to Market” at InnoCos USA 2012 — Greenbook](/content/marketing-research/skim-to-present-bring-your-innovation-to-market-at-innocos-usa-12413.html): At the InnoCos USA Conference in July, Paul Janssen, SKIM’s director of communication research, and Sourabh Sharma, project manager on SKIM’s consumer research team, will present “Bring Your Innovation to Market: Leveraging consumer insights from new product development to marketing.” - [MR TRANSLATION SPECIALIST GLOBALEXICON NAMES ADVISORY BOARD MEMBER — Greenbook](/content/marketing-research/globalexicon-names-advisory-board-member-1015961/index.html): MR TRANSLATION SPECIALIST GLOBALEXICON NAMES ADVISORY BOARD MEMBER. - [Quester announces addition of Patrick Arminio as Vice President of Client Services — Greenbook](/content/marketing-research/quester-announces-addition-of-patrick-arminio-46235.html): Quester announces addition of Patrick Arminio as Vice President of Client Services (329 words) - [GLOBALEXICON EXPANDS LONDON HEADQUARTERS TO SUPPORT STRONG GROWTH — Greenbook](/content/marketing-research/globalexicon-expands-london-hq-1015961/index.html): GLOBALEXICON EXPANDS LONDON HEADQUARTERS TO SUPPORT STRONG GROWTH - [[Webinar] The Internet of Things and the Coming Data Deluge — Greenbook](/content/marketing-research/the-internet-of-things-and-the-coming-data-deluge-1000227.html): With the Internet comes data – what does this mean for the future of research? - [SKIM To Open San Francisco Office in Summer 2012 — Greenbook](/content/marketing-research/skim-to-open-san-francisco-office-summer-2012-12413.html): SKIM, an international market research agency, will open its fifth location in San Francisco this summer. - [Research Now Launches Gastrointestinal Panel — Greenbook](/content/marketing-research/research-now-launches-gastrointestinal-panel-06413/index.html): New ailments panel enables insights from patients, physicians and nurse practitioners on digestive health. (402 words) - [Mobile Research - Stepping Ahead — Greenbook](/content/marketing-research/mobile-research-stepping-ahead-40697/index.html): T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. - [Borderless Access Panels launches mobile app for market researchers — Greenbook](/content/marketing-research/borderless-access-panels-launches-mobile-app-for-market-researchers-31148.html): The Emerging Market expert now launches the first ever mobile app for market researchers. - [Borderless Access Launches its consumer panels in Australia, Singapore and Thailand — Greenbook](/content/marketing-research/borderless-access-launches-its-consumer-panels-in-australia-singapore-and-thailand-31148.html): The emerging markets panel specialist extends its coverage to 20 countries by launching proprietary consumer panels in 3 more countries. (281 words) - [Fergus Clarke Appointed Head of Middle East, North Africa for StrategyOne — Greenbook](/content/marketing-research/fergus-clarke-appointed-head-of-middle-east-north-africa-strategyone-36134.html): StrategyOne, a full-service strategic research firm owned by Daniel J. Edelman Holdings Inc., has named Fergus Clarke head of its Middle East and North Africa research division. - [Free Webinar: Developing Winning Claims — Greenbook](/content/marketing-research/free-webinar-developing-winning-claims-12413/index.html): What distinguishes a winning communication strategy from one that falls flat? Register for this free webinar on June 7th to find out. - [Conjoint Analysis versus Self-Explicated Method: A Comparison — Greenbook](/content/marketing-research/conjoint-analysis-vs-self-explicated-method/index.html): Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. - [Product Configurator — Greenbook](/content/marketing-research/product-configurator/index.html): To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. - [How Are Physicians Utilizing Mobile-Based Survey Tools? — Greenbook](/content/marketing-research/how-are-physicians-utilizing-mobile-based-survey-tools-1009732.html): How Are Physicians Utilizing Mobile-Based Survey Tools? (83 words) - [Improving Call Satisfaction: A Case Study — Greenbook](/content/marketing-research/call-center-satisfaction/index.html): TRC presents a case study of analyzing and improving a call center as an on-going data collection process. - [Top Marketing Research Firms in Washington (DC VA MD) — Greenbook](/content/market-research-companies/washington-dc-va-md/index.html): Find and compare top market research firms located in Washington (DC VA MD). Use Greenbook Directory to discover agencies and suppliers wherever you do market research. 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Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. - [The Group Discussion or Focus Group — Greenbook](/content/marketing-research/the-focus-group/index.html): This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. - [How Market Research can Guide you on the Most Profitable Design — Greenbook](/content/marketing-research/product-design-choice-analysis/index.html): Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. 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In this article we review various reporting methods and outline our method with an example. - [Top market Research Panel Data Processing Software — Greenbook](/content/market-research-firms/panel-data-processing/index.html): Discover and compare the best panel data processing software in the Greenbook Directory - top resource for insights buyers. - [Business-To-Business Market Research Explained — Greenbook](/content/marketing-research/business-to-business-market-research/index.html): The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research. 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Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. - [Instant Message for Research: The Platform Behind Online One-On-Ones — Greenbook](/content/marketing-research/instant-message-for-research/index.html): Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. - [Top Market Research Services for e-Commerce & Online Retail — Greenbook](/content/market-research-firms/ecommerce-online-retail/index.html): Find and compare leading market research solutions for e-commerce in the Greenbook Directory - top resource for insights buyers. (606 words) - [focus groups — Greenbook](/content/insights/tags/focus-groups/index.html): focus groups articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (806 words) - [null](/content/null) - [globalization — Greenbook](/content/insights/tags/globalization/index.html): globalization articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Top Marketing Research Consultants — Greenbook](/content/market-research-firms/consulting/index.html): Identify and evaluate leading marketing research consultants in the Greenbook Directory - top resource for insights buyers. (248 words) - [Identifying Feature Importance: A Comparison of Methods — Greenbook](/content/marketing-research/identifying-feature-importance/index.html): Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant.Feature importance can be measured using a variety of methods including Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. 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Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it - [Asymmetry in Product Features: Use of the Kano Method — Greenbook](/content/marketing-research/asymmetry-in-product-features/index.html): The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. - [ROI for Marketing Research — Greenbook](/content/marketing-research/roi-for-marketing-research/index.html): Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of taking risks by being "assumption-driven." - [Pricing Research - What Do Our Customers Value? — Greenbook](/content/marketing-research/pricing-research/index.html): Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. (1,222 words) - [Why Should My Company Care About Being “Green”? — Greenbook](/content/marketing-research/green-tech-segmentation/index.html): The race to be "green" through initiatives, legislation, and marketing is at a fever pitch. 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Dive into narratives and interpretations to find hidden meanings in market research and UX design. Published on June 28, 2024 - [Subsecond Response Times for one of the World’s Largest Research Networks | Crunch.io — Greenbook](/content/case-study/subsecond-response-times-for-one-of-the-world-s-largest-research-networks.html): Over 14,000 YouGov Profiles users enjoy sub-second query response times, building on-the-fly crosstabs on a survey database, containing over 192,000 row... (255 words) - [CI Tracking by quantilope — Greenbook](/content/company/quantilope/product/ci-tracking/index.html): Discover CI Tracking by quantilope - a CI Tracking is an automated solution for real-time tracking insights including an automated approach to tracking ... - [Global flight planning and navigation technology company needed to test a new pricing model | Geo Strategy Partners — Greenbook](/content/case-study/global-flight-planning-and-navigation-technology-company-needed-to-test-a-new-pricing-model.html): Client received a detailed report with an assessment of value proposition.  Also delivered were comprehensive analytics of navigation and flight plannin... - [Measuring In-Moment Emotional Response on Hot Button Political Issue | Bellwether Citizen Response — Greenbook](/content/case-study/measuring-in-moment-emotional-response-on-hot-button-political-issue.html): The researchers found that politicians from the Republic of Ireland and Northern Ireland performed the weakest in evoking emotional arousal compared to ... - [IronBrand by Ironwood Insights Group, LLC — Greenbook](/content/company/ironwood-insights-group-llc/product/ironbrand/index.html): Discover IronBrand by Ironwood Insights Group, LLC - a Our Brand Equity Model is a brand measurement system that combines the measurement of Brand Equit... - [45 Years of Datasets Appended for Simple and Intuitive Analysis of Historical Data | Crunch.io — Greenbook](/content/case-study/45-years-of-datasets-appended-for-simple-and-intuitive-analysis-of-historical-data.html): “Crunch.io has cut our data processing time down immensely. Longitudinal data analysis that used to take us hours now only takes a matter of minutes, an... (253 words) - [research revenue — Greenbook](/content/insights/tags/research-revenue/index.html): research revenue articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Global Brand Equity Benchmark Research Using BrandVision | Vision One Research — Greenbook](/content/case-study/global-brand-equity-benchmark-research-using-brandvision.html): This research has consciously evolved over the past two years and been adapted to cater for Culture Trip’s specific requirements. This has allowed Cultu... - [Educational Market Assessment for MBA Programs: Not Business as Usual | Just The Facts Research, Inc. — Greenbook](/content/case-study/educational-market-assessment-for-mba-programs-not-business-as-usual.html): From this Phase I level of research certain opportunities became very clear for our client in terms of what was missing and what students' desired in an... (284 words) - [diversity in research — Greenbook](/content/insights/tags/diversity-in-research/index.html): diversity in research articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (319 words) - [The Future Role of Communications Is Taking Shape — Greenbook](/content/null): Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decisions. Published on June 17, 2026 - [Global Brand Tracker for a Financial Firm | Provoke Insights — Greenbook](/content/case-study/global-brand-tracker-for-a-financial-firm/index.html): The research tracked the global markets quarterly. Using the research, the client was able to learn: * Current market penetration vs. the competition;... (386 words) - [Programming and Hosting by Jackson's Sensory Center - Northpoint — Greenbook](/content/company/jackson-sensory-center-northpoint/product/programming-and-hosting/index.html): Discover Programming and Hosting by Jackson's Sensory Center - Northpoint - a Programming and hosting services available - [research innovation — Greenbook](/content/insights/tags/research-innovation/index.html): research innovation articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (284 words) - [Strategic Environmental Communications: Identifying Implicit Emotional Connections on Climate Change | Bellwether Citizen Response — Greenbook](/content/case-study/strategic-environmental-communications-identifying-implicit-emotional-connections-on-climate-change.html): Bellwether researchers found that emotions on the country’s posture on global climate change are resoundingly negative. Democrats registered the stronge... - [Mobile Opportunity & The Internet of Things (IoT): Consumers Seeking Smart Ideas | Just The Facts Research, Inc. — Greenbook](/content/case-study/mobile-opportunity-the-internet-of-things-iot-consumers-seeking-smart-ideas.html): The outcomes uncovered a range of opportunity areas that emerged into three primary categories: those with more immediate implementation - eg."low hangi... - [Price Testing by Prelaunch.com — Greenbook](/content/company/prelauchcom/product/price-testing/index.html): Discover Price Testing by Prelaunch.com - a Prelaunch.com helps you test multiple price points with real buyers, measure purchase intent, and find the o... - [Consumer Food Products: Mis-Targeted Package Design | Just The Facts Research, Inc. — Greenbook](/content/case-study/consumer-food-products-mis-targeted-package-design/index.html): Just The Facts uncovered these packaging and tactical problems, recommended changes.  The product was re-launched properly and sales immediately improve... - [online qualitative — Greenbook](/content/insights/tags/online-qualitative/index.html): online qualitative articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Global Confections: A Sweet Victory | Just The Facts Research, Inc. — Greenbook](/content/case-study/global-confections-a-sweet-victory/index.html): During the study JTF narrowed down the target acquisitions to three viable candidates.  One of the targets was in a completely new and desirable categor... (263 words) - [Optimal Store Site Location: Which Site to Chose | Just The Facts Research, Inc. — Greenbook](/content/case-study/optimal-store-site-location-which-site-to-chose/index.html):  This chain was able to pinpoint the best sites for new outlets and avoid those that were not suitable.  As the start-up risk exposure exceeded $2 milli... - [How Jewelers of America Positioned Itself in Today's Marketplace with a Three-Phase Research Plan | Provoke Insights — Greenbook](/content/case-study/how-jewelers-of-america-positioned-itself-in-today-s-marketplace-with-a-three-phase-research-plan.html): Using Provoke Insights’ research and strategic direction, Jewelers of America was able to fundraise and develop an upcoming ad campaign for 2020. The ad... (576 words) - [Lawn & Garden Tractor Attachments: Positive Competitive Reaction | Just The Facts Research, Inc. — Greenbook](/content/case-study/lawn-garden-tractor-attachments-positive-competitive-reaction.html):   Further, JTF's search for entirely new categories narrowed down 5 distinct "best-fit" segments, from which one firm was selected, purchased, and inte... - [Sushi Taste Tasting in Manhattan NYC | SIS International Research — Greenbook](/content/case-study/sushi-taste-tasting-in-manhattan-nyc/index.html): Impact In less than 1 week, SIS successfully recruited 50 respondents just before a major holiday to taste test 5 different Sushi brands at our own fac... (499 words) - [Coffee Flavors Evaluation: New Flavors Brewing | Just The Facts Research, Inc. — Greenbook](/content/case-study/coffee-flavors-evaluation-new-flavors-brewing/index.html): The two new replacements for existing flavors were preferred 3:1.  Of the entirely new flavors three were especially well liked and the client went forw... (232 words) - [Medical Recruitment & Product Testing | Focus Insite — Greenbook](/content/case-study/medical-recruitment-product-testing/index.html): The average recruiting window for each project was 2 weeks and a 98% show rate was achieved, with 0 - 2 replacement respondents needing to be scheduled.... - [Using Implicit Testing to Identify Key Emotions within and across Political Party | Bellwether Citizen Response — Greenbook](/content/case-study/using-implicit-testing-to-identify-key-emotions-within-and-across-political-party.html): Significant differences were shown in emotions felt both in and across party lines. The emotional temperature of Independents toward traditional politic... (713 words) - [Consumer Durable Products: Appliance Control Panel Over-engineered | Just The Facts Research, Inc. — Greenbook](/content/case-study/consumer-durable-products-appliance-control-panel-over-engineered.html): The findings caused our client to immediately halt plans for production and go back to the design table. This research had immediate client savings of $... (207 words) - [Blockchain Research in the Retail, Food and Beverage Industries | SIS International Research — Greenbook](/content/case-study/blockchain-research-in-the-retail-food-and-beverage-industries.html): Blockchain has the power to transform the entire food industry. By increasing transparency, collaboration, trust, and efficiency through the whole food ... 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(223 words) - [Conducting Global Thought Leadership Research for Apttus | Provoke Insights — Greenbook](/content/case-study/conducting-global-thought-leadership-research-for-apttus.html): Provoke Insights then wrote the thought leadership pieces in the form of two comprehensive PowerPoint presentations; one on purchasers, and one on retai... (406 words) - [Research for Content Marketing & PR purposes, for Companies Including A10 and Apollo Education | Provoke Insights — Greenbook](/content/case-study/research-for-content-marketing-pr-purposes-for-companies-including-a10-and-apollo-education.html): Provoke Insights has used this methodology for many technology clients, with different purposes depending on the client. Some of the brands used the re... - [insights team — Greenbook](/content/insights/tags/insights-team/index.html): insights team articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Developing a Marketing Strategy for an Exercise Franchise | Provoke Insights — Greenbook](/content/case-study/developing-a-marketing-strategy-for-an-exercise-franchise.html): This session allowed the different parties at the company to come up with a clear strategy that every group was aligned on. The health club chain was ab... (361 words) - [Technology Brand Launch with Secondary Research & Survey Segmentation | Provoke Insights — Greenbook](/content/case-study/technology-brand-launch-with-secondary-research-survey-segmentation.html): The research provided a clear understanding of their target audience, as well as their reach in the United States. Using this research, the optical tech... - [Curo Develops Co-Creative Community Panel | FlexMR — Greenbook](/content/case-study/curo-develops-co-creative-community-panel/index.html): “The insights generated from the VoiceBox community panel have influenced Curo’s organisational and brand development.” - Nick Paul, Head of Performance... - [The New Era of Connected Products: How Clorox Used Adrich Tech For New Insight Into Their Consumers | Adrich — Greenbook](/content/case-study/the-new-era-of-connected-products-how-clorox-used-adrich-tech-for-new-insight-into-their-consumers.html): * Adrich’s smart consumer platform collected over 10,000 data points on Pinesol usage and over 800 survey responses from the consumers. * Adrich's ... - [fraud prevention — Greenbook](/content/insights/tags/fraud-prevention/index.html): fraud prevention articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Research to Develop a B2B Ad Campaign for a Leading Rental Truck Company | Provoke Insights — Greenbook](/content/case-study/research-to-develop-a-b2b-ad-campaign-for-a-leading-rental-truck-company.html): Once the brand reviewed the results of both phases of the research, the company asked Provoke Insights to develop a brand strategy. The strategy deck gu... - [brand building — Greenbook](/content/insights/tags/brand-building/index.html): brand building articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Blockchain in Healthcare Market Research | SIS International Research — Greenbook](/content/case-study/blockchain-in-healthcare-market-research/index.html): How Blockchain Market Research and Strategy Consulting Helps Blockchain continues to evolve. Providers and insurers will have to change their strategie... - [brand image — Greenbook](/content/insights/tags/brand-image/index.html): brand image articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [International Consumers | Focus Insite — Greenbook](/content/case-study/international-consumers/index.html):  A 98% show rate was obtained, with only 2 replacement respondents needing to be scheduled.  The study was extended a week, as additional respondents we... (243 words) - [Fin-tech: Validation & Understanding the Target Audience | Provoke Insights — Greenbook](/content/case-study/fin-tech-validation-understanding-the-target-audience.html): The company used the research to understand potential business opportunities, the demographics of a target consumer, market potential for their product,... (338 words) - [Motivating Consumers to Adopt New Technology | Artemis Strategy Group — Greenbook](/content/case-study/motivating-consumers-to-adopt-new-technology/index.html): Our insights on the target audience’s larger contextual issues encouraged the Department of the Treasury to change the way it spoke to recipients about ... - [How Google used Behavioral Recruitment to understand modern banking customers | Liveminds — Greenbook](/content/case-study/how-google-used-behavioral-recruitment-to-understand-modern-banking-customers.html): The mobile videos participants shared of their interactions with banks gave us a window into their raw feelings as they unfolded in the real world. This... (761 words) - [Blockchain Use Cases in Supply Chain | SIS International Research — Greenbook](/content/case-study/blockchain-use-cases-in-supply-chain/index.html): 4.      Food supply chain Blockchain makes it simpler to prevent foodborne illnesses. Food sellers and healthcare workers can use blockchain technology... (717 words) - [New Product Development | SMARI LLC — Greenbook](/content/case-study/new-product-development/index.html): As a result of this research, the manufacturer was able to walk away with an understanding of how the product may perform as well as how best to promote... (409 words) - [Real-Time Truth for Consumer Insights | Remesh — Greenbook](/content/case-study/real-time-truth-for-consumer-insights/index.html): By incorporating Remesh into their solution, MetrixLab was able to streamline the research process for their clients. MetrixLab conducted qualitative re... (300 words) - [Fundraise Like Unicef | Further — Greenbook](/content/case-study/fundraise-like-unicef/index.html): Further’s multi-phase project design yielded a rich understanding of British families. By conducting the research online, we were able to work closely w... 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They learned that people were frustrated by some of the design layouts... - [Bonding Community with Industry | SMARI LLC — Greenbook](/content/case-study/bonding-community-with-industry/index.html): Results also showed a lack of involvement with the community and the non-profit organization by industry executives. One group targeted as a prime sourc... - [Data Science and Analytics Consulting | SIS International Research — Greenbook](/content/case-study/data-science-and-analytics-consulting/index.html): 4. Prescriptive Analytics This type of analytics prescribes the action to take to prevent any future issue. It also makes use of all promising trends. ... - [B2B Share of Voice Research | Provoke Insights — Greenbook](/content/case-study/b2b-share-of-voice-research/index.html): The linear regression determined that sales calls, print ads, and speaking at conferences are the highest drivers for awareness. Emails or newsletters a... - [research automation — Greenbook](/content/insights/tags/research-automation/index.html): research automation articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Save Money By Using A Blended Incentive Spread | All Digital Rewards — Greenbook](/content/case-study/save-money-by-using-a-blended-incentive-spread/index.html): In the case of our market research client, the point-based program with an open series of incentives proved to be significantly more cost effective. By ... - [Blockchain Opportunities Beyond Financial Services | SIS International Research — Greenbook](/content/case-study/blockchain-opportunities-beyond-financial-services/index.html): Gambling and Gaming It's not unheard of to use Blockchain in gaming. It is one of the most popular non-finance-related blockchain applications. A game ... - [An Awesome Way To Motivate Your Sales Team | Further — Greenbook](/content/case-study/an-awesome-way-to-motivate-your-sales-team/index.html): Following a quick debrief between the client and Further, the research team made short work of analysing the largely unstructured data. By cutting respo... - [OTC Brand Launch: Concept statements and pricing study | Provoke Insights — Greenbook](/content/case-study/otc-brand-launch-concept-statements-and-pricing-study.html): 4Jointz received actionable research from Provoke Insights, with clear findings. The company had recommended claims, concepts, and a price point. The re... 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As such, their engagement with our research is... - [Real-Time Truth Reveals Stronger Product-Market Fit | Remesh — Greenbook](/content/case-study/real-time-truth-reveals-stronger-product-market-fit.html): The brand used Remesh as a co-creation platform, allowing them to quickly capture a wide breadth and large quantity of creative copy ideas that would be... - [B2C — Greenbook](/content/insights/tags/b2c/index.html): B2C articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Thought Leadership for USPS | Provoke Insights — Greenbook](/content/case-study/thought-leadership-for-usps/index.html): USPS was able to use the research to publish a report on the USPSDelivers blog - read the report here. The B2B target audience can use the results to un... (329 words) - [How Delta Airlines Used Qualitative Research to Understand Passenger Stress | InterQ Research LLC — Greenbook](/content/case-study/how-delta-airlines-used-qualitative-research-to-understand-passenger-stress.html): InterQ's research gave the airline surprising insights into passenger stress points that were un-anticipated. As a result, the airline is developing sys... (207 words) - [Data Visualization Research and Consulting | SIS International Research — Greenbook](/content/case-study/data-visualization-research-and-consulting/index.html): Results Delivered Placing complex data into a visual presentation has many advantages. 1. Data Visualization allows managers and teams to understand... - [Dialysis Training | SMARI LLC — Greenbook](/content/case-study/dialysis-training/index.html): As a result of this research, the manufacturer was able to walk away with an understanding of how best to develop training materials so as to increase c... 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Discover how it empowers professionals, democratizes data access, and catalyzes innovation in market research. - [A Conversation with Kim Smouter — Greenbook](/content/insights/executive-insights/a-conversation-with-kim-smouter/index.html): Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the lessons he has learned in his career,… Published on December 2, 2022 - [narrative psychology — Greenbook](/content/insights/tags/narrative-psychology/index.html): narrative psychology articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Stravito — Greenbook](/content/insights/tags/stravito/index.html): Stravito articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [insights development — Greenbook](/content/insights/tags/insights-development/index.html): insights development articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [health research — Greenbook](/content/insights/tags/health-research/index.html): health research articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (559 words) - [nft — Greenbook](/content/insights/tags/nft/index.html): nft articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [research budget — Greenbook](/content/insights/tags/research-budget/index.html): research budget articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (87 words) - [Behaviorally — Greenbook](/content/insights/tags/behaviorally/index.html): Behaviorally articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [RepData — Greenbook](/content/insights/tags/repdata/index.html): RepData articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (50 words) - [insight investment — Greenbook](/content/insights/tags/insight-investment/index.html): insight investment articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [research job market — Greenbook](/content/insights/tags/research-job-market/index.html): research job market articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Brand Strategy — Greenbook](/content/insights/brand-strategy/index.html): Dive deep into brand strategy essentials: from mastering brand tracking to understanding category research practices. Equip yourself with knowledge to inform brand decisions and drive market success. - [research team — Greenbook](/content/insights/tags/research-team/index.html): research team articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [An insider look at the unintended health implications of overturning Roe v. Wade from industry experts. Explore the mental health impact it has had on patients. — Greenbook](/content/insights/insights-industry-news/unintended-consequences-of-reversing-roe-v-wade/index.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical, and… Published on September 25, 2023 - [Future List — Greenbook](/content/insights/tags/future-list/index.html): Future List articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Inclusive Insights — Greenbook](/content/insights/inclusive-insights/index.html): Dive into 'Inclusive Insights' – where diverse perspectives merge with industry understanding. Discover a space that bridges knowledge and culture, fostering inclusivity, diversity, and deeper insights. - [NewtonX — Greenbook](/content/insights/tags/newtonx/index.html): NewtonX articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [data degradation — Greenbook](/content/insights/tags/data-degradation/index.html): data degradation articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [GRIT 50 — Greenbook](/content/insights/tags/grit-50/index.html): GRIT 50 articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [geolocation — Greenbook](/content/insights/tags/geolocation/index.html): geolocation articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [advertising testing — Greenbook](/content/insights/tags/advertising-testing/index.html): advertising testing articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (223 words) - [insights staff — Greenbook](/content/insights/tags/insights-staff/index.html): insights staff articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [product testing — Greenbook](/content/insights/tags/product-testing/index.html): product testing articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (162 words) - [automation trends — Greenbook](/content/insights/tags/automation-trends/index.html): automation trends articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Consumer Behavior — Greenbook](/content/insights/consumer-behavior/index.html): Consumer behavior examines how individuals, groups, and organizations select, buy, and use goods and services. It explores the underlying motivations, preferences, and decision-making processes of consumers. - [Fuel Cycle — Greenbook](/content/insights/tags/fuel-cycle/index.html): Fuel Cycle articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (303 words) - [Product Development — Greenbook](/content/insights/product-development/index.html): Product development is the process of creating or improving products based on market needs and opportunities. Often incorporating design thinking, it involves prototyping with iterative testing to ensure solutions are user-centric and innovative. (322 words) - [hiring challenge — Greenbook](/content/insights/tags/hiring-challenge/index.html): hiring challenge articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Data Science — Greenbook](/content/insights/data-science/index.html): Data science involves extracting insights from complex and unstructured data, often using statistical, mathematical, and computational techniques. With the advent of big data, researchers must access even larger datasets to inform decision-making. - [innovation program — Greenbook](/content/insights/tags/innovation-program/index.html): innovation program articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (48 words) - [unmet research needs — Greenbook](/content/insights/tags/unmet-research-needs/index.html): unmet research needs articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (44 words) - [pepsico — Greenbook](/content/insights/tags/pepsico/index.html): pepsico articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [The Respondent Experience — Greenbook](/content/insights/respondent-experience/index.html): The Respondent Experience refers to how participants feel and react during research activities. Ensuring a positive experience is vital for obtaining genuine feedback, fostering trust, and encouraging future participation in studies. - [Qualitative Research — Greenbook](/content/insights/qualitative-market-research/index.html): Qualitative market research explores in-depth perceptions, feelings, and motivations behind human behavior. Using methods like interviews and focus groups, it provides rich, descriptive insights rather than quantifiable statistics. - [InnovateMR — Greenbook](/content/insights/tags/innovatemr/index.html): InnovateMR articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (50 words) - [Bloomfire — Greenbook](/content/insights/tags/bloomfire/index.html): Bloomfire articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [metaverse — Greenbook](/content/insights/tags/metaverse/index.html): metaverse articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [knowledge sharing — Greenbook](/content/insights/tags/knowledge-sharing/index.html): knowledge sharing articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [GRIT 25 — Greenbook](/content/insights/tags/grit-25/index.html): GRIT 25 articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (43 words) - [virtual events — Greenbook](/content/insights/tags/virtual-events/index.html): virtual events articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (121 words) - [compensation and benefits — Greenbook](/content/insights/tags/compensation-and-benefits/index.html): compensation and benefits articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [insights deliverables — Greenbook](/content/insights/tags/insights-deliverables/index.html): insights deliverables articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [COVID — Greenbook](/content/insights/tags/covid/index.html): COVID articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie — Greenbook](/content/podcast-network/the-greenbook-podcast/seeing-the-forest-and-the-trees-the-nuanced-distinctions-between-user-research-and-consumer-insights-with-nikki-lavoie.html): Are user research and consumer insights two sides of the same coin? In this week’s episode, Nikki Lavoie joins us to explore the nuanced differences between user research and consumer… Published on August 10, 2023 (226 words) - [imotions — Greenbook](/content/insights/tags/imotions/index.html): imotions articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [innovation budget — Greenbook](/content/insights/tags/innovation-budget/index.html): innovation budget articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [DIY Research — Greenbook](/content/insights/diy-research/index.html): DIY (Do-It-Yourself) Research involves individuals or businesses conducting their own research without hiring external specialists. Leveraging online tools and platforms, it allows for cost-effective, customizable data collection and analysis. - [Healthcare, Medical, and Pharma Market Research — Greenbook](/content/insights/healthcare-medical-and-pharma-market-research/index.html): Healthcare, Medical, and Pharma Market Research study the needs, behaviors, and preferences of patients, healthcare professionals, and stakeholders in the health industry. It provides insights for product development, marketing strategies, and patient care improvements. - [analysis automation — Greenbook](/content/insights/tags/analysis-automation/index.html): analysis automation articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [supplier selection — Greenbook](/content/insights/tags/supplier-selection/index.html): supplier selection articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [networking — Greenbook](/content/insights/tags/networking/index.html): networking articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (110 words) - [nielsen — Greenbook](/content/insights/tags/nielsen/index.html): nielsen articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [insights employment — Greenbook](/content/insights/tags/insights-employment/index.html): insights employment articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [statement of work — Greenbook](/content/insights/tags/statement-of-work/index.html): statement of work articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [best practices — Greenbook](/content/insights/tags/best-practices/index.html): best practices articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (84 words) - [Advertising and Marketing Research — Greenbook](/content/insights/advertising-and-marketing-research/index.html): Discover the intricacies of advertising and marketing research. Uncover cutting-edge methodologies, gain insights that inform impactful campaigns, and harness tools that optimize brand messaging and deepen audience connections. - [Competitive Intelligence — Greenbook](/content/insights/competitive-intelligence/index.html): Competitive intelligence involves gathering and analyzing information about competitors to gain a strategic advantage. It helps businesses anticipate market shifts, make informed decisions, and stay ahead in the industry. - [knowledge management — Greenbook](/content/insights/tags/knowledge-management/index.html): knowledge management articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [project success — Greenbook](/content/insights/tags/project-success/index.html): project success articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [senior stakeholders — Greenbook](/content/insights/tags/senior-stakeholders/index.html): senior stakeholders articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [medical research — Greenbook](/content/insights/tags/medical-research/index.html): medical research articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [insights engagement — Greenbook](/content/insights/tags/insights-engagement/index.html): insights engagement articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [AYTM — Greenbook](/content/insights/tags/aytm/index.html): AYTM articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Insights Business Growth — Greenbook](/content/insights/insights-business-growth/index.html): Growing your insights business means expanding research capabilities and understanding market trends. Leveraging tools and strong client relationships are key to scaling and staying competitive. (277 words) - [biometrics — Greenbook](/content/insights/tags/biometrics/index.html): biometrics articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (77 words) - [Data Quality, Privacy, and Ethics — Greenbook](/content/insights/data-quality-privacy-and-ethics/index.html): Data quality ensures accuracy and reliability of collected data. Privacy safeguards personal information from unauthorized access or misuse. Ethics in data involves responsible collection, storage, and use, prioritizing individuals' rights and well-being. - [project failure — Greenbook](/content/insights/tags/project-failure/index.html): project failure articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [ 5 Secrets to Effective Competitor Research — Greenbook](/content/null): Gain valuable insights with competitor research. Understand trends, customer preferences, and industry opportunities. Stay ahead in the competitive landscape. Published on March 27, 2024 - [It Might Not Be Rocket Science but It’s Still Just as Good — Greenbook](/content/null): Overcome the image problem of market research and delve into its potential. Explore the benefits that go beyond its name and challenge marketers' perceptions. Published on March 29, 2024 - [GRIT - insights — Greenbook](/content/insights/grit/index.html): Greenbook's GRIT Reports provide insights into the market research industry's trends, challenges, and opportunities. It offers a comprehensive view of the sector, highlighting emerging technologies, methodologies, and key players shaping its future. (303 words) - [research project priorities — Greenbook](/content/insights/tags/research-project-priorities/index.html): research project priorities articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (38 words) - [Europe — Greenbook](/content/insights/tags/europe/index.html): Europe articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (74 words) - [Customer Experience (CX) — Greenbook](/content/insights/customer-experience-cx/index.html): Customer Experience (CX) refers to the overall perception and emotional response a customer has toward a company throughout all interactions. Improving CX aims to enhance customer satisfaction, loyalty, and advocacy. (303 words) - [insights practice 2022 — Greenbook](/content/insights/tags/insights-practice-2022/index.html): insights practice 2022 articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (31 words) - [Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem — Greenbook](/content/insights/insights-industry-news/novartis-unlocks-the-future-of-digital-insights-pmr-innovation-in-the-renal-ecosystem.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical,… Published on August 4, 2023 - [event — Greenbook](/content/insights/tags/event/index.html): event articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (35 words) - [Future List Honorees — Greenbook](/content/insights/future-list-honorees/index.html): The Greenbook Future List page showcases forward-thinking individuals and innovations shaping the market research industry. Here's where you'll discover emerging leaders, groundbreaking methodologies, and trends set to redefine the sector's future. - [Focus Groups — Greenbook](/content/insights/focus-groups/index.html): Focus groups are guided discussions with a selected group of individuals to gather opinions on a specific topic or product. Moderators lead the conversation, capturing insights and feedback for analysis. (331 words) - [exceed research goals — Greenbook](/content/insights/tags/exceed-research-goals/index.html): exceed research goals articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [text an — Greenbook](/content/insights/tags/text-an/index.html): text an articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [CEO Series: AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally — Greenbook](/content/podcast-network/ceo-series/ai-integration-and-the-future-of-marketing-insights-with-alex-hunt-ceo-of-behaviorally.html): Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predictive analysis and optimize digital commerce strategies. Published on April 3, 2024 (2,006 words) - [Join this panel of industry experts as they discuss what the future of market research looks like in a world of ever-evolving AI technology and how to prepare? — Greenbook](/content/podcast-network/the-greenbook-podcast/ai-roundtable-facing-the-next-frontier-of-research-with-julian-dailly-lenny-murphy-and-gregg-archibald.html): What does the future of market research hold in a world of ever-evolving AI technology? In this episode, our panel of industry experts discuss synthetic respondents, the balance between human… Published on August 31, 2023 - [International Market Research — Greenbook](/content/insights/international-market-research/index.html): International market research studies markets and consumers across different countries and cultures. It provides insights into global trends, preferences, and behaviors, aiding businesses in tailoring strategies for diverse geographical audiences. - [virtual event — Greenbook](/content/insights/tags/virtual-event/index.html): virtual event articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [research — Greenbook](/content/insights/tags/research/index.html): research articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [personas — Greenbook](/content/insights/tags/personas/index.html): personas articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Generational Insights — Greenbook](/content/insights/generational-insights/index.html): Dive into data-driven perspectives spanning Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. Expertly tailored for analytics professionals and market researchers, uncover the defining trends and insights of each era. (376 words) - [Consumer Packaged Goods (CPG) — Greenbook](/content/insights/consumer-packaged-goods-cpg/index.html): Explore the world of research within the Consumer Packaged Goods (CPG) industry; items used daily by consumers that require frequent replacement, such as food, beverages, cosmetics, and cleaning products. With quick product turnover and relatively low cost, the need to understand consumer purchasing has never been stronger. - [coke — Greenbook](/content/insights/tags/coke/index.html): coke articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [monthly — Greenbook](/content/insights/tags/monthly/index.html): monthly articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (35 words) - [customer — Greenbook](/content/insights/tags/customer/index.html): customer articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data — Greenbook](/content/null): Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our website. Published on March 1, 2024 - [How to Nurture Synthesis Eradicate Business Conflicts with Insights — Greenbook](/content/null): Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote insights. Published on March 8, 2024 - [Greenbook Company News — Greenbook](/content/insights/greenbook-company-news/index.html): On this page you'll find announcements from the Greenbook team. Look here for press releases, product launches, and insights into our organization's industry contributions and direction. - [What’s Wrong With Your Brand Tracker — Greenbook](/content/null): Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile markets. Published on February 8, 2024 - [IIEX APAC 2024 Speaker Interview with Katherine Mendoza — Greenbook](/content/null): Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration. Published on February 27, 2024 - [Insights Careers — Greenbook](/content/insights/insights-careers/index.html): Insights careers focus on understanding and interpreting data to inform decisions. Roles often include market researchers, data analysts, and consumer insight specialists, all dedicated to deriving meaningful information from data to drive strategy and innovation. - [Latin America: Embracing Globalization and Technology for a Brighter Future — Greenbook](/content/null): Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, and China. Published on March 20, 2024 - [Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler — Greenbook](/content/podcast-network/the-greenbook-podcast/virtual-reality-real-insights-transforming-market-research-via-the-metaverse-with-karlien-kriegler.html): Do you want to transform your research experiences into immersive, engaging journeys? On this week’s episode we are joined by Karlien Kriegler, the co-founder and research director of Hello Ara.… Published on May 17, 2023 (3,886 words) - [LATAM — Greenbook](/content/insights/latam/index.html): Explore comprehensive insights on the Latin America research landscape and best practices for engaging with Latinos, whether in the US or Latin America. Stay informed on cultural nuances, methodologies, and emerging trends. - [IIEX APAC 2024: Getting Us Thinking — Greenbook](/content/insights/focus-on-apac/iiex-apac-2024-getting-us-thinking/index.html): IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market research. Published on March 22, 2024 - [market strategies international — Greenbook](/content/insights/tags/market-strategies-international/index.html): market strategies international articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (43 words) - [Market Research 2.0: How to make smarter, data-driven decisions, faster](/content/webinars/market-research-20-how-to-make-smarter-data-driven-decisions-faster.html) (230 words) - [Cementing your Research Focus with Zero-To-One Products — Greenbook](/content/null): Discover how to build innovative products efficiently by focusing on the right research at every stage. Transform ideas into successful zero-to-one products. Published on March 28, 2024 - [Marketing Analytics — Greenbook](/content/insights/marketing-analytics/index.html): Marketing analytics involves measuring, analyzing, and interpreting marketing performance to optimize ROI and effectiveness. Utilizing data from various sources, it helps marketers make informed decisions, tailor strategies, and predict future trends. - [Greenbook Future List Spotlight: Catrina Salama — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-catrina-salama/index.html): Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client solutions. Published on March 28, 2024 - [Beyond Price: The Currencies That Truly Drive Consumer Behavior — Greenbook](/content/null): Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our website. Published on March 15, 2024 - [Research Technology (ResTech) — Greenbook](/content/insights/research-technology-restech/index.html): Research technology encompasses tools and platforms that leverage data analytics, AI, and machine learning to extract valuable information and patterns from data, enabling informed decision-making and strategic business insights. - [mckinsey — Greenbook](/content/insights/tags/mckinsey/index.html): mckinsey articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (93 words) - [Is B2B Ready for Synthetic Sample? Yes—If You Know How to Augment It](/content/webinars/is-b2b-ready-for-synthetic-sample-yes-if-you-know-how-to-augment-it.html) - [The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem — Greenbook](/content/insights/the-prompt-ai/the-cost-of-being-wrong-how-overconfidence-in-ineffective-ai-detection-tools-impacts-the-research-ecosystem.html): Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industry. Published on February 16, 2024 - [interview — Greenbook](/content/insights/tags/interview/index.html): interview articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Landless Movement's Role in Latin American Agribusiness — Greenbook](/content/insights/focus-on-latam/landless-movements-role-in-latin-american-agribusiness.html): Explore the transformative role of Brazil's Landless Workers' Movement in Latin American agribusiness, from social conflict to becoming a key producer of pesticide-free produce for global markets. Published on October 6, 2023 (1,074 words) - [Navigating Consumer Insights, Data Analytics, and Marketing Trends — Greenbook](/content/null): Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digital age. Published on March 26, 2024 - [behavioral science — Greenbook](/content/insights/tags/behavioral-science/index.html): behavioral science articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [qualitative research — Greenbook](/content/insights/tags/qualitative-research/index.html): qualitative research articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman — Greenbook](/content/null): Delve into qualitative research with Jasmin Goodman, a trailblazer and 2024 Future List honoree. Learn about the impact of research on positive change. Published on March 28, 2024 - [Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin — Greenbook](/content/podcast-network/the-greenbook-podcast/beyond-the-punchline-applying-comedy-techniques-to-research-with-viket-benzesin.html): Where do you unleash your creativity? For Viket it is stand up comedy and ‘painting’ with Doritos.  In this week’s episode, we explore the intersection between research, improv, and comedy… Published on May 19, 2023 (4,051 words) - [social media — Greenbook](/content/insights/tags/social-media-2/index.html): social media articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (1,946 words) - [Bridging the Consumer Gap: AI & Passive Data for Deeper Insights](/content/webinars/bridging-the-consumer-gap-ai-and-passive-data-for-deeper-insights.html) - [How to Shift Knowledge Management into AI Knowledge Empowerment™](/content/webinars/how-to-shift-knowledge-management-into-ai-knowledge-empowerment-tm.html) (192 words) - [ The 5 Behavioral Forces Used to Build Consumer Empathy — Greenbook](/content/null): Explore the five pivotal behavioral forces for building psychological empathy in your insights agenda and future ethnographic studies. Published on February 28, 2024 - [marketing — Greenbook](/content/insights/tags/marketing/index.html): marketing articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (1,965 words) - [Researcher-Centric Innovation: New Tools to Transform Your Insights in 2024](/content/webinars/researcher-centric-innovation-new-tools-to-transform-your-insights-in-2024.html) - [From Noise to Insight: A Comprehensive guide to social media listening — Greenbook](/content/null): Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business. Published on March 15, 2024 - [Solving the Research Dilemma with AI and Advanced Methods](/content/webinars/solving-the-research-dilemma-with-ai-and-advanced-methods.html) (261 words) - [Greenbook Future List Spotlight: Elizabeth Kadrich — Greenbook](/content/null): Elizabeth Kadrich, Future List Honoree, provides a unique approach that promotes adaptability to trends and practical insights in market research. Published on March 14, 2024 - [market research innovation — Greenbook](/content/insights/tags/market-research-innovation/index.html): market research innovation articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (1,988 words) - [Evolving Insights: Navigating Generative AI in Market Research](/content/webinars/evolving-insights-navigating-generative-ai-in-market-research.html) (198 words) - [How to Influence the CEO's Agenda with Brand Research](/content/webinars/how-to-influence-the-ceos-agenda-with-brand-research.html) (272 words) - [AI-Powered Concept Evaluation: Predict Market Success with Machine Learning](/content/webinars/ai-powered-concept-evaluation-predict-market-success-with-machine-learning.html) (243 words) - [Marketing Applied Part 2: What You Need to Know About Mental Availability — Greenbook](/content/insights/grow-your-insights-business/marketing-applied-part-2-what-you-need-to-know-about-mental-availability.html): Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability. Published on February 21, 2024 - [In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? — Greenbook](/content/insights/focus-on-apac/the-heart-of-the-matter-driving-brand-love/index.html): In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? Are we paying enough attention to Brand Love? It’s… Published on September 27, 2023 - [The Nefarious World of WhatsApp Scams — Greenbook](/content/null): Stay informed about the challenges and opportunities of using WhatsApp for social and business interactions in LATAM. Published on February 22, 2024 - [The Power of Discovery: Strategies for CPG Innovation](/content/webinars/the-power-of-discovery-strategies-for-cpg-innovation.html) - [Insights with Heart: The Power of Storytelling in Research](/content/webinars/insights-with-heart-the-power-of-storytelling-in-research.html) - [A New Frontier of Video Research: How to Maximize Consumer Immersions with Generative AI](/content/webinars/a-new-frontier-of-video-research-how-to-maximize-consumer-immersions-with-generative-ai.html) (211 words) - [Explore the world of user research with UX Research Lead, Nikki Knox, and see how we can work together to expand the knowledge of user research. — Greenbook](/content/insights/insights-industry-news/win-before-you-launch/index.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical,… Published on August 18, 2023 (3,163 words) - [How Small Research Teams Can Make Massive Business Impact](/content/webinars/how-small-research-teams-can-make-massive-business-impact.html) - [Shaping the Future of Research: How to Stay Ahead of MR Trends](/content/webinars/shaping-the-future-of-research-how-to-stay-ahead-of-mr-trends.html) - [From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy — Greenbook](/content/podcast-network/the-greenbook-podcast/from-fads-to-foresight-reading-the-undercurrent-of-trends-with-nathania-christy.html): Do you know how to spot profitable business opportunities and avoid fleeting fads? Nathania Christy, a 2023 GreenBook Future list honoree, joins this week’s podcast to discuss her career and… Published on April 6, 2023 - [Tech and business experts think we are headed to an internet era that runs on blockchain technology, but how can brands use this tech to connect with consumers? — Greenbook](/content/insights/executive-insights/the-future-internet-is-now-web3/index.html): When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume information and goods. The early… Published on August 25, 2023 - [Are You Using Synthetic Data for Analytics? — Greenbook](/content/insights/levelup-research-analytics/are-you-using-synthetic-data-for-analytics/index.html): Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectiveness models. Published on March 14, 2024 - [Market Dynamics Surrounding Medical Tourism in Latin America — Greenbook](/content/null): Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination. Published on March 6, 2024 - [How to Mine and Analyze Data 50x Faster Using Generative AI with Microsoft and Bulbshare](/content/webinars/how-to-mine-and-analyze-data-50x-faster-using-generative-ai-with-microsoft-and-bulbshare.html) - [3T Signals: How App, Web, Location & Survey Data + AI Unify the Consumer Path to Purchase](/content/webinars/3t-signals-how-app-web-location-and-survey-data-ai-unify-the-consumer-path-to-purchase.html) (251 words) - [Famous and Distinctive for What? — Greenbook](/content/null): Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category choice. Published on March 14, 2024 - [Brand Trust in Turmoil: How to Stay Resilient as Consumer Confidence Shifts](/content/webinars/brand-trust-in-turmoil-how-to-stay-resilient-as-consumer-confidence-shifts.html) (216 words) - [Emotion AI: How to Boost Business Outcomes with Narrative Insights](/content/webinars/navigating-emotion-ai-decoding-box-office-triumphs-to-universal-research-strategies.html) - [Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright — Greenbook](/content/podcast-network/the-greenbook-podcast/beyond-the-horizon-forming-a-vision-for-the-future-of-research-with-melanie-courtright.html): Do you want to know what it takes to succeed in the research industry? In this episode, we are joined by Melanie Courtright, CEO of Insights Association, to discuss crucial… Published on August 3, 2023 - [Becoming TRUSTed Business Partners: Practical Tips to Research Leadership — Greenbook](/content/insights/focus-on-apac/becoming-trusted-business-partners-practical-tips-to-research-leadership.html): Discover how transforming your research function can turn it into a competitive advantage. Learn practical strategies to build critical teams. Published on October 11, 2023 - [From physical documents to intelligent, natural-language summaries, how far has generative AI has brought Knowledge Management since its humble beginning — Greenbook](/content/insights/the-prompt-ai/generative-ai-ushers-in-a-new-era-for-insights-knowledge-management-30.html): From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble beginnings. Once labor-intensive, the internet streamlined KM for global enterprises. Published on September 29, 2023 - [IIEX APAC 2024 Speaker Interview with Rasika Mathur — Greenbook](/content/insights/focus-on-apac/iiex-apac-2024-speaker-interview-with-rasika-mathur.html): Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analysis. Published on March 1, 2024 - [Insights Unlocked: Navigating Media Landscapes & Emerging Trends — Greenbook](/content/insights/research-methodologies/insights-unlocked-navigating-media-landscapes-emerging-trends.html): Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partnerships. Published on March 19, 2024 - [content analysis — Greenbook](/content/insights/tags/content-analysis/index.html): content analysis articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Hidden in Plain Sight: the Metaphors Leading Marketers Astray — Greenbook](/content/insights/research-methodologies/hidden-in-plain-sight-the-metaphors-leading-marketers-astray.html): Discover how marketing metaphors impact our understanding of basic concepts and why they require a revamp. Explore more in this insightful article. Published on October 11, 2023 (1,217 words) - [Conquer E-Commerce: Expert Tips for Research and A+ Content](/content/webinars/conquer-e-commerce-expert-tips-for-research-and-a-content.html) - [Finding Clarity: A Hybrid Approach to Market Size and Share Analysis — Greenbook](/content/null): Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize opportunities. Published on March 14, 2024 - [A Dive into Tech, Robotics, and AI in the Research Industry — Greenbook](/content/podcast-network/the-exchange/a-dive-into-tech-robotics-and-ai-in-the-research-industry.html): Stay informed on tech trends and research industry insights. Explore the impact of AI, while considering the importance of responsible adoption practices. Published on March 12, 2024 (1,044 words) - [The Power of Feedback: Empowering Researchers in the Age of AI](/content/webinars/the-power-of-feedback-empowering-researchers-in-the-age-of-ai.html) (242 words) - [How to Use Shopper Reviews to Validate, Shape, or Replace Traditional Research](/content/webinars/how-to-use-shopper-reviews-to-validate-shape-or-replace-traditional-research.html) - [Agile Unleashed: Transform Your Research with Groundbreaking AI-Powered Solutions](/content/webinars/agile-unleashed-transform-your-research-with-groundbreaking-ai-powered-solutions.html) (217 words) - [How Consumer Behavior Toward CBD is Changing the Wellness Equation — Greenbook](/content/insights/insights-industry-news/how-consumer-behavior-toward-cbd-is-changing-the-wellness-equation.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical,… Published on May 19, 2023 (3,554 words) - [Boosting Engagement: SMS Consumer Trends for Market Research](/content/webinars/boosting-engagement-sms-consumer-trends-for-market-research.html) (225 words) - [A Question of Character: Adding Characters into Research — Greenbook](/content/null): Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of storytelling. Published on March 21, 2024 - [Greenbook Future List Spotlight: Ahinsa Jayathunga — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-ahinsa-jayathunga/index.html): Discover the innovative thinking and leadership of Ahinsa Jayathunga, a Future List Honoree. As she advocates for marginalized communities and drives change. Published on February 15, 2024 - [Automated Insight Reporting Done Right](/content/webinars/automated-insight-reporting-done-right/index.html) (211 words) - [Fly on the Wall Research: The Power of Ethnographic Observation for Deeper Consumer Immersions](/content/webinars/fly-on-the-wall-research-the-power-of-ethnographic-observation-for-deeper-consumer-immersions.html) - [Greenbook Future List Spotlight: Ryan Zemel — Greenbook](/content/null): Explore how Ryan Zemel, a respected figure in data-centric market research, empowers organizations to make strategic decisions using consumer data analysis. Published on February 29, 2024 - [5 Ways Translation Enhances Customer Experience and Drives Repeat Sales — Greenbook](/content/insights/customer-experience-cx/5-ways-translation-enhances-customer-experience-and-drives-repeat-sales.html): Explore the benefits of translation for your business. Learn how translation can improve customer experience and drive repeat sales. Published on October 9, 2023 (1,034 words) - [Embracing the Unknown: AI and Market Research — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/embracing-the-unknown-ai-and-market-research/index.html): Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website. Published on February 26, 2024 (648 words) - [Beyond Fragmentation: The Future of Integrated Research Tools](/content/webinars/beyond-fragmentation-the-future-of-integrated-research-tools.html) - [AI in Market Research: The State of the Industry in 2024](/content/webinars/ai-in-market-research-the-state-of-the-industry-in-2024.html) - [Better Brand Health Basics: Grow Your Brand with Mental Availability](/content/webinars/better-brand-health-basics-grow-your-brand-with-mental-availability.html) - [IIEX APAC 2024 Speaker Interview with Mai Marcelo — Greenbook](/content/null): Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry challenges. Published on February 20, 2024 - [IIEX APAC 2024 Speaker Interview with Pratt Hetrakul — Greenbook](/content/insights/focus-on-apac/iiex-apac-2024-speaker-interview-with-pratt-hetrakul.html): Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers. Published on February 14, 2024 - [Scaling Brand Tracking: How MoneyGram Launched 18 Global Research Trackers in Two Months](/content/webinars/scaling-brand-tracking-how-moneygram-launched-18-global-research-trackers-in-two-months.html) - [forrester research — Greenbook](/content/insights/tags/forrester-research/index.html): forrester research articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. - [Innovative Buyers Take Risks, Push Boundaries, and Collaborate — Greenbook](/content/insights/grit/innovative-buyers-take-risks-push-boundaries-and-collaborate.html): Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are best positioned to innovate. Published on October 9, 2023 - [Insight Communities Evolved – Navigating the Frontier of Community Intelligence](/content/webinars/insight-communities-evolved-navigating-the-frontier-of-community-intelligence.html) - [The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly — Greenbook](/content/podcast-network/the-greenbook-podcast/the-melody-of-inclusion-tackling-accent-bias-with-acha-ly.html): Explore how accent biases affect career advancement. Learn about voice coaching and accent diversity training to promote inclusivity and combat biases. Published on March 14, 2024 (629 words) - [How to Tap Into Consumers’ Subconscious Through Implicit Research](/content/webinars/how-to-tap-into-consumers-subconscious-through-implicit-research.html) (163 words) - [The Synthetic Shift: Is Synthetic Data the Future of Consumer Insights? ](/content/webinars/the-synthetic-shift-is-synthetic-data-the-future-of-consumer-insights.html) - [2024 Insight Community Benchmarks and Best Practices](/content/webinars/2024-insight-community-benchmarks-and-best-practices.html) (214 words) - [Unlocking the secrets behind KPI movements: The AI-driven analysis of customer language — Greenbook](/content/null): Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change. Published on February 19, 2024 - [Navigating the Intersection of AI’s Role in Modernizing Behavioural Science and Insights — Greenbook](/content/insights/behavioral-insights-academy/navigating-the-intersection-of-ais-role-in-modernizing-behavioral-science-and-insights.html): Discover the intersection of AI and behavioral science and learn effective strategies for navigating this evolving field. Published on February 16, 2024 - [Defending Consumer Insights: How to Win the Battle Against Bots and AI Threats](/content/webinars/defending-consumer-insights-how-to-win-the-battle-against-bots-and-ai-threats.html) (196 words) - [Pressure Point: The Crucial Role of Conflict in Data Storytelling — Greenbook](/content/null): Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful insights. Published on February 15, 2024 - [Demystifying the Fraud Mirage: How Much of Your "Good Data" is Bad?](/content/webinars/demystifying-the-fraud-mirage-how-much-of-your-good-data-is-bad.html) (207 words) - [Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following this trend? — Greenbook](/content/insights/brand-strategy/the-new-5-oclock-calm-down-the-rise-of-mocktails-and-mood-balancing-beverages.html): Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following this trend? Published on September 25, 2023 (1,008 words) - [Discover the differences in online and offline surveys and ways to improve online surveys. Learn the importance of sample selection and clear question framing. — Greenbook](/content/insights/research-methodologies/the-right-approach-to-designing-conducting-online-surveys.html): Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of administering questionnaires and collecting data in research. Unlike offline… Published on September 21, 2023 - [IIEX North America 2025: Best Practices for Exhibitors and Speakers](/content/webinars/iiex-north-america-2025-best-practices-for-exhibitors-and-speakers.html) (91 words) - [How to Grow Your Global Brand Using Category Entry Points](/content/webinars/how-to-grow-your-global-brand-using-category-entry-points.html) - [Question Your Data: The Human Approach to AI in Market Research](/content/webinars/question-your-data-the-human-approach-to-ai-in-market-research.html) - [Teaching Chimps To “Speak”: Some Lessons for AI in Market Research — Greenbook](/content/insights/the-prompt/teaching-chimps-to-speak-some-lessons-for-ai-in-market-research.html): As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itself, but it does rhyme. I… Published on June 30, 2023 - [gen z — Greenbook](/content/insights/tags/gen-z/index.html): gen z articles, expert perspectives, and industry insights — curated by Greenbook, your guide to market research and the insights industry. (1,947 words) - [From basic demographics to advanced AI/ML, consumer segmentation has evolved, aided by AR, VR, & IoT. Discover what these techniques can offer the industry. — Greenbook](/content/insights/researc-technology-restech/the-evolution-of-b2c-consumer-segmentation-in-the-digital-age.html): Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availability. This evolution allows a deeper understanding of consumers, considering… Published on September 29, 2023 - [Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals — Greenbook](/content/insights/grit/navigating-the-uncertain-path-of-ai-cautious-optimism-and-the-future-of-insights-professionals.html): Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money seems undeniable, but humans must make it work. Published on October 9, 2023 - [Project Success Unleashed: The Power of Human Connections to Drive Insights Forward — Greenbook](/content/insights/grit/project-success-unleashed-the-power-of-human-connections-to-drive-insights-forward.html): As the influence of technology on research and insights grows, human insight must be applied to reach beyond stated objectives and ensure deep understanding and business relevance. Published on October 9, 2023 (557 words) - [What happens when brands stop moving in unison with heartland customers to attract new ones? How can they remain below the just noticeable difference threshold? — Greenbook](/content/insights/customer-acquisition-retention/marketers-stay-in-your-lane/index.html): Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in positive behavior towards the brand 1. For… Published on September 14, 2023 (819 words) - [Why the Sampling Ecosystem Sets Up Honest Participants for Failure — Greenbook](/content/insights/why-the-sampling-ecosystem-sets-up-honest-participants-for-failure.html): This article advocates for a transformative shift in the online sampling ecosystem, rewarding quality survey behavior and discouraging bad actors. Published on October 9, 2023 - [How Can You Tell If Your Advertising is Working? — Greenbook](/content/insights/levelup-research-analytics/how-can-you-tell-if-your-advertising-is-working/index.html): Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising success. Published on October 10, 2023 - [10 Things You Should Know About Respect in the Gen Z World — Greenbook](/content/insights/research-methodologies/10-things-you-should-know-about-respect-in-the-gen-z-world.html): Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to this change. Published on September 4, 2023 (950 words) - [Online retailers face intense competition, so they need to look for new methods to enhance consumer experience, which could include AI in eCommerce platforms. — Greenbook](/content/insights/the-prompt-ai/benefits-of-using-artificial-intelligence-in-ecommerce.html): Online retailers face intense competition, so they need to always look for new, creative methods to enhance consumer experience and remain on top of trends. Including artificial intelligence in the… Published on August 31, 2023 - [Sit down with market research professional, Diana Pareja, to discuss the evolution of artificial intelligence and the technology's current status in LATAM. — Greenbook](/content/insights/the-prompt-ai/a-look-at-ai-in-latam-through-the-eyes-of-an-industry-expert.html): Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no exception to this trend, and while AI is blossoming… Published on August 30, 2023 (1,371 words) - [The Shifting Landscape of Market Research Skills — Greenbook](/content/insights/grit/the-shifting-landscape-of-market-research-skills/index.html): As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to focus on analytics, and supplier staffs must adapt. Published on October 9, 2023 - [Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success — Greenbook](/content/insights/grit/elevating-the-researcher-experience-its-time-to-fix-the-failings-and-foster-success.html): Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to collaborate with business stakeholders. Published on October 9, 2023 - [Join Future List Honoree and Founder/Digital Anthropologist, Jillian Ney, to discuss passions and challenges MRX professionals may face as technology advances. — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-jillian-ney/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Jillian Ney. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on September 19, 2023 - [Don't miss your opportunity to sign up for the QRCA LATAM Virtual Conference. Join industry experts as they put a spotlight on the region. Register Now! — Greenbook](/content/insights/insights-industry-news/top-3-reasons-not-to-miss-the-qrca-latam-virtual-conference-this-month.html): The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is taking place on September 28th. For researchers… Published on September 13, 2023 - [Insight Science: The Future of Insights in 3 Chapters — Greenbook](/content/insights/insights-industry-news/insight-science-the-future-of-insights-in-3-chapters.html): Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their skills. Published on September 11, 2023 - [Market Research Magic: Unveiling the excitement at the IIEX 2023 Show — Greenbook](/content/insights/insights-industry-news/market-research-magic-unveiling-the-excitement-at-the-iiex-2023-show.html): I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be… Published on June 23, 2023 - [Join Future List Honoree & Group Leader for Social Media Analytics, Sathyaraj Asaithambi, to discuss skills that are crucial to succeed in market research. — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-sathyaraj-asaithambi.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Sathyaraj Asaithambi. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on September 12, 2023 (914 words) - [Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell — Greenbook](/content/null): Gain valuable insights into the Nourishing Joy project and the psychology of food joy with General Mills' Senior Strategy Manager on the Greenbook Podcast. Published on March 21, 2024 - [Explore the emotional needs influencing consumer buying decisions. Find out how to increase brand loyalty and satisfaction by meeting these emotional needs. — Greenbook](/content/insights/research-methodologies/the-power-of-emotional-needs-in-consumer-purchases-insights-from-two-studies.html): Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that an impressive 86% of consumers’ buying choices were… Published on September 22, 2023 - [Discover insights that will guide small businesses and professionals when it comes to personal branding tools and the importance of championing their own brand. — Greenbook](/content/podcast-network/the-greenbook-podcast/the-essence-of-you-crafting-a-personal-brand-with-sequoyah-glenn.html): Rewrite the rules of success through branding mastery. This week, we’re joined by Sequoyah Glenn, an experienced branding and marketing expert, who reveals the transformative power of personal branding. Her… Published on August 17, 2023 - [Retool Research Processes to Maintain Organizational Influence — Greenbook](/content/insights/grit/retool-research-processes-to-maintain-organizational-influence.html): Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight. Published on October 9, 2023 - [Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel — Greenbook](/content/null): Join Kyle Nel to discuss the practical realities, from VR/AR to AI, as he emphasizes the importance of strategic narratives and innovation adoption. Published on March 7, 2024 - [MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy — Greenbook](/content/podcast-network/the-greenbook-podcast/mrx-pulse-check-key-learnings-from-iiex-north-america-with-karen-lynch-and-lenny-murphy.html):   What’re the hot topics amongst industry researchers at the moment? In this episode of the GreenBook podcast, hosts Lenny Murphy and Karen Lynch delve into the key takeaways from… Published on June 29, 2023 - [Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador — Greenbook](/content/insights/focus-on-latam/interview-with-hiplito-murillo-from-axios-intelligence-the-market-research-landscape-in-el-salvador.html): Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully running Axios for the past 20 years,… Published on August 2, 2023 (1,423 words) - [Technology innovations, like ChatGPT and chatbots, are going to keep advancing at record speed, but how can researchers stay grounded in the fundamentals? — Greenbook](/content/insights/researc-technology-restech/embracing-the-future-of-market-research-without-losing-sight-of-the-fundamentals.html): Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every industry must keep… Published on September 18, 2023 - [Can’t keep my eyes off you: ATTENTION! Part Two — Greenbook](/content/insights/gain-retain/cant-keep-my-eyes-off-you-attention-part-two/index.html): Part One of this article addressed attention as it relates to the visual processing of marketing communications.  Different kinds of visual attention are important for different aspects of marketing communications. … Published on July 27, 2023 - [Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/marlena-mattei-consumer-038-cultural-insights-senior-strategist-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on June 28, 2023 (771 words) - [Greenbook Future List Spotlight: Marguerite Steyn — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-marguerite-steyn/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on August 8, 2023 (1,221 words) - [The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin — Greenbook](/content/null): Explore the challenges of data quality in the industry with Karine Pepin, as she shares critical insights into systemic issues plaguing online surveys. Published on February 15, 2024 - [Join Future List Honoree and Senior Manager of Research Insights, Israel Coleman, to talk technology advances in the industry and inspirations in insights. — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-israel-coleman/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Israel Coleman. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on September 26, 2023 - [Now that I have your ATTENTION! Part Three — Greenbook](/content/insights/customer-acquisition-retention/now-that-i-have-your-attention-part-three/index.html): Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communications. Crucial to this… Published on August 10, 2023 - [Can’t keep my eyes off you: ATTENTION! Part One — Greenbook](/content/insights/gain-retain/cant-keep-my-eyes-off-you-attention-part-one/index.html): In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generally, marketing communications.  Amongst this work… Published on July 13, 2023 (2,059 words) - [Join Future List Honoree and Lead Customer Experience, Catherine Gauthier, as she talks her greatest accomplishments and what she would change about insights. — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-catherine-gauthier/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Catherine Gauthier. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on August 22, 2023 (939 words) - [Researcher's know that bias can impact survey results and sample bias is often overlooked. But, what other impacts can sample bias have besides inconsistency? — Greenbook](/content/insights/research-methodologies/without-sample-strategy-your-research-stands-for-nothing.html): If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most of us are trained to… Published on September 11, 2023 - [How to Tell your Brand’s ESG Story to Win Customers — Greenbook](/content/insights/market-research-trends/how-to-tell-your-brands-esg-story-to-win-customers/index.html): The research is clear, investing in environmental, social, and governance (ESG) programs creates short and long term business value. Not only does it benefit people and the planet, but it… Published on June 15, 2023 - [From entertainment trends to diversity and inclusion, technology trends to business and financial trends, Focus on LATAM will explore the trends of the region. — Greenbook](/content/insights/latam/focus-on-latam-a-sneak-peek-of-whats-to-come/index.html): Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other companies and will publish those under the… Published on September 6, 2023 - [The Promise of AI for Market Research & Insights — Greenbook](/content/insights/the-prompt/the-promise-of-ai-for-market-research-038-insights/index.html): There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I think about what AI… Published on August 9, 2023 - [Discover how testing can overestimate lift and underestimate advertising ROI. Learn ways to prevent this from happening to your research and testing. — Greenbook](/content/insights/levelup-research-analytics/are-your-experiments-misestimating-the-effectiveness-of-your-advertising.html): Those in marketing analytics, research, and academia tend to view experiments as a gold standard.  Careful…test vs. control reads are hard work too. I am going to show you how… Published on September 12, 2023 (577 words) - [Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper — Greenbook](/content/null): Discover a captivating world where science fiction and corporate innovation intertwine. Learn how storytelling shapes the future for revolutionizing industries. Published on February 8, 2024 - [Empowering Decision Intelligence through Enriched User Experience — Greenbook](/content/insights/insights/empowering-decision-intelligence-through-enriched-user-experience.html): As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research industry. In this digital age, we… Published on July 31, 2023 - [Decoding Cultural Zeitgeist in 3 Simple Steps — Greenbook](/content/insights/behavioral-insights-academy/decoding-cultural-zeitgeist-in-3-simple-steps/index.html): Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like their parents. They want… Published on August 11, 2023 - [Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way — Greenbook](/content/insights/focus-on-latam/interview-with-joo-calixto-from-onthego-creating-agile-research-the-brazilian-way.html): OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fast-paced dynamic is what enables them to get… Published on August 2, 2023 (362 words) - [Emotion: the Mandatory of Marketing – Part One: Behavior — Greenbook](/content/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-one-behavior.html): Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications.  Perhaps it can be traced back to the 1960’s and the Learn, Feel, Do[i]… Published on March 9, 2023 - [Gen AI: New Kid on the Block! — Greenbook](/content/insights/focus-on-apac/gen-ai-new-kid-on-the-block/index.html): In my last article “In Today’s Hi-Tech World, What Does the Future of Research Look Like?” [Aug’22]; I started with my dream of having my very own JARVIS (from Iron… Published on July 12, 2023 - [Making Magic Happen with Markov Analytics — Greenbook](/content/insights/levelup-your-research/making-magic-happen-with-markov-analytics/index.html): First, let me clarify…I’m not talking about MCMC which most of us use. I’m talking about Markov matrices. You will be amazed by the predictive power embedded in a switching… Published on May 9, 2023 - [A Day in the Life of ChatGPT and Me — Greenbook](/content/insights/the-prompt/a-day-in-the-life-of-chatgpt-and-me/index.html): I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day.  I hope you find a few ideas here that are helpful… Published on July 11, 2023 (955 words) - [Embracing the Dichotomy of Logic and Emotion in Market Research — Greenbook](/content/insights/research-methodologies/embracing-the-dichotomy-of-logic-and-emotion-in-market-research.html): Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interactions, with both conversation… Published on July 5, 2023 (353 words) - [Interview With Pilar Bermudez From Gloria Alimentos Peru: Adapting to Changes in Market Research — Greenbook](/content/insights/focus-on-latam/interview-with-pilar-bermudez-from-gloria-alimentos-peru-adapting-to-changes-in-market-research.html): We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts on technology and change within… Published on August 2, 2023 - [Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making — Greenbook](/content/insights/insights-industry-news/real-world-evidence-using-in-office-dialogues-to-understand-shared-decision-making.html): Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical,… Published on March 17, 2023 (334 words) - [The foundation of research is data. But, with the growing integration of AI in the data collection process how has the process changed and should we be worried? — Greenbook](/content/insights/the-prompt-ai/think-ai-is-foolproof-think-again-whos-minding-the-data.html): Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and free from any form of influence that… Published on September 15, 2023 - [Greenbook Future List Spotlight: Nathania Christy — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-nathania-christy/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on July 28, 2023 (979 words) - [Greenbook Future List Spotlight: Erin Sowell — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-erin-sowell/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on August 15, 2023 - [Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers — Greenbook](/content/insights/insights-industry-news/beyond-messages-how-to-reach-vaccine-hesitant-parents-with-the-best-messengers.html): Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical,… Published on February 24, 2023 - [Understanding human behavior is key to brand growth. Learn four human insights that can be used to unlock brand value through behavioral psychology and design. — Greenbook](/content/insights/behavioral-insights-academy/the-four-human-insights-every-marketing-research-professional-must-know-to-solve-any-business-challenge.html): In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marketing research professionals, you’re already equipped with… Published on September 15, 2023 - [Introducing Greenbook’s Brand Refresh and a First Look at Our New Website! — Greenbook](/content/insights/greenbook-company-news/introducing-greenbooks-brand-refresh-and-a-first-look-at-our-new-website.html): Welcome to a new chapter in Greenbook’s journey! Since 1962, we’ve been your trusted partner for everything related to market research, analytics, and insights. Now, we’re thrilled to unveil our… Published on September 15, 2023 - [Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/natalia-infante-caylor-cross-cultural-insights-professional-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Natalia Infante Caylor. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next… Published on July 20, 2023 - [The Impact of Technology on Mental Healthcare — Greenbook](/content/insights/insights-industry-news/the-impact-of-technology-on-mental-healthcare/index.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical,… Published on June 2, 2023 (582 words) - [Join Future List Honoree & Manager of Strategy & Insights, Zach Hebert, to discuss the three skills to succeed in market research & one change he would make to insights. — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-zach-hebert/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Zach Hebert. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on September 5, 2023 - [While our industry occasionally focuses on how survey experience can be improved, it generally ignores the respondent experience before the survey takes place — Greenbook](/content/insights/research-methodologies/dont-forget-about-the-respondent-experience/index.html): Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of different respondent segments. And, after looking… Published on August 21, 2023 - [What does it mean for brands to uphold their values and what is the importance of brands aligning themselves with causes that the public view as important? — Greenbook](/content/podcast-network/the-greenbook-podcast/breaking-ground-using-insights-to-uphold-brand-values-with-reis-jennifer-lu.html): What does it mean for brands to uphold their values? In this week’s episode, Jennifer Lu, Customer Research Lead at REI, delves into the crucial intersections of inclusivity and climate… Published on September 14, 2023 - [The Rise and Rise of TikTok — Greenbook](/content/insights/executive-insights/the-rise-and-rise-of-tiktok/index.html): Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technology trends. Generation X helped make email… Published on June 30, 2023 (490 words) - [COVID-19 assisted in the growth of the online market research industry in APAC. How has this transition towards online and digital methods changed the industry? — Greenbook](/content/insights/focus-on-apac/the-rise-of-online-market-research-in-apac-advantages-of-doing-different-types-of-market-research-studies-online.html): The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition towards online and digital mediums for data collection… Published on August 31, 2023 (983 words) - [Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería — Greenbook](/content/insights/focus-on-latam/interview-with-lucia-roncancio-how-consumer-insights-help-drive-alquera.html): Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and, during that time, has amassed… Published on August 2, 2023 (726 words) - [Cracker Jack Gems of Innovation Jargon — Greenbook](/content/insights/research-methodologies/cracker-jack-gems-of-innovation-jargon/index.html): Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns? You’ll have to say,… Published on May 31, 2023 - [The Chicken & Egg Dilemma of Diversity in Market Research — Greenbook](/content/insights/research-methodologies/the-chicken-038-egg-dilemma-of-diversity-in-market-research.html): The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent tension that exists in market… Published on July 19, 2023 - [Join Future List Honoree & Digital Marketing Director, Brian Peterson, as he discusses qualities of a leader and what he thinks will be future research trends. — Greenbook](/content/insights/future-list-honorees/greenbook-future-list-spotlight-brian-peterson/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Brian Peterson. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on August 29, 2023 - [In the world of marketing, understanding consumers is paramount. But what if some of the most common marketing strategies could be slowly killing your brand? — Greenbook](/content/insights/behavioral-insights-academy/4-ways-to-kill-your-brand-and-how-neuroscience-can-avoid-it.html): In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strategies could be slowly killing your… Published on August 18, 2023 (837 words) - [Forging Perspectives on the Climate Emergency — Greenbook](/content/insights/market-research-trends/forging-perspectives-on-the-climate-emergency/index.html): Although we, at The Forge, have been called a lot of things over the years by our clients, terrifying is, fortunately, a new one. But there is no better word… Published on July 10, 2023 - [Are perfectly worded open-ended survey responses too good to be true? With rising AI-driven fraud, what can researcher’s do against this threat to data quality? — Greenbook](/content/insights/the-prompt-ai/too-good-to-be-true-how-ai-is-impacting-data-quality.html): Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful answer, no spelling errors, no profanity. It’s perfect.… Published on August 25, 2023 - [Driving Engagement: A Dance of Innovation and Collaboration — Greenbook](/content/insights/focus-on-apac/driving-engagement-a-dance-of-innovation-and-collaboration.html): 2023 has birthed a new era, where factors such as the lingering impacts of the pandemic, inflationary pressures, heightened consumer price sensitivity, and geopolitical uncertainties have converged to unleash a… Published on July 26, 2023 (925 words) - [Electrifying Insights: Exploring Automotive Electrification with Ben Lundin — Greenbook](/content/podcast-network/the-greenbook-podcast/electrifying-insights-exploring-automotive-electrification-with-ben-lundin.html): Rev up your curiosity and plug into the future. In this episode of the GreenBook Podcast, we are joined by Ben Lundin, Director of EVForward at Escalent and a 2023… Published on July 27, 2023 - [Polls often infer opinion and behavior of an entire population from surveying N=1000 respondents. Is this enough to get insights from an entire target audience? — Greenbook](/content/insights/focus-on-apac/is-a-sample-size-of-n1000-sufficient-for-accurate-survey-results.html): “You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wondered the same, you are not… Published on August 21, 2023 (290 words) - [Innovation Strategy Tools (Part 4): Roadmapping — Greenbook](/content/insights/monthly-dose-of-design/innovation-strategy-tools-part-4-roadmapping/index.html): Last month, we talked about creating a red and blue ocean strategy for innovation and how it can help you create better products for your organization. This month we’ll talk… Published on April 28, 2023 (473 words) - [Fintech Marketing Insights: Leveraging Predictive Analytics — Greenbook](/content/insights/insights-technology/fintech-marketing-insights-leveraging-predictive-analytics.html): In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival and growth amid a bustling digital… Published on August 1, 2023 (1,402 words) - [New AI capabilities pose an opportunity to close the gap between insight development and business impact. What new opportunities emerge for insights and ? — Greenbook](/content/insights/the-prompt-ai/are-you-ready-to-architect-the-flow-of-insights-through-the-ai-enabled-enterprise.html): For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting the deeper market and consumer understanding insight… Published on August 17, 2023 (266 words) - [Consumer Listening: The Next Digital Insights Frontier — Greenbook](/content/insights/insights/consumer-listening-the-next-digital-insights-frontier.html): What are your thoughts on the term “user-generated content”? When the term “user-generated content” is mentioned, most people immediately think of social media. It’s a platform where content holds significant… Published on June 5, 2023 (1,388 words) - [Emotion: the Mandatory of Marketing Part Three: Application — Greenbook](/content/insights/gain-retain/emotion-the-mandatory-of-marketing-part-three-application.html): First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying down a memory… Published on April 27, 2023 - [The Human Touch in AI-Driven CX: Strategies for Success with Jeannie Walters — Greenbook](/content/podcast-network/the-greenbook-podcast/the-human-touch-in-ai-driven-cx-strategies-for-success-with-jeannie-walters.html): Gain insights and drive meaningful change with AI, all while navigating ethical data collection and AI selection. Tune in for a journey into the future of CX. Published on October 5, 2023 (7,471 words) - [The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate? — Greenbook](/content/insights/insights-industry-news/the-changing-healthcare-landscape-how-will-the-pharmaceutical-industry-participate.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical,… Published on July 7, 2023 (4,240 words) - [Delve into the crucial connection between mental health &entrepreneurship. Explore the significance of creating a supportive community with like-minded peers. — Greenbook](/content/podcast-network/the-greenbook-podcast/rethinking-entrepreneurship-for-mental-well-being-with-neil-seeman.html): Struggling to maintain your mental equilibrium in the fast-paced world of entrepreneurship? In this episode, we’re joined by Neil Seeman, author of Accelerated Minds, to delve into the crucial connection… Published on September 28, 2023 - [An Interview with Michel Feaster of Qualtrics — Greenbook](/content/insights/insights-industry-news/an-interview-with-michel-feaster-of-qualtrics/index.html): Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Marketing and CPO of Research, to… Published on May 4, 2023 (836 words) - [The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community — Greenbook](/content/insights/research-methodologies/the-case-for-corporate-courage-how-brands-can-be-an-ally-to-the-lgbtq-community.html): Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work that allows the company and their advertisers to be audience-forward… Published on June 23, 2023 (1,271 words) - [The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story — Greenbook](/content/insights/research-methodologies/the-ted-lasso-effect-cultural-collisions-sport-and-the-rise-of-the-human-story.html): Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticipated. Ted Lasso’s… Published on July 6, 2023 - [Could AI be the missing link for brands to create more personalized marketing experiences? Join SurveyMonkey's Lara Belonogoff to discuss AI-powered insights. — Greenbook](/content/podcast-network/the-greenbook-podcast/beyond-buzzwords-bridging-the-gap-with-surveymonkeys-ask-listen-act-protocol.html): Is AI the missing link in creating personalized marketing experiences? In this episode, Lara Belonogoff, Senior Director of Brand Management at SurveyMonkey, discusses the synergy between AI and marketing through… Published on September 4, 2023 - [Interview with Rick Mochulsky and Melissa Harrington of Liquid Death — Greenbook](/content/insights/insights-industry-news/interview-with-rick-mochulsky-and-melissa-harrington-of-liquid-death.html): Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’s launch. I found… Published on April 26, 2023 (1,817 words) - [When Likes Lead to Purchases: The Emergence of Social Commerce — Greenbook](/content/insights/executive-insights/when-likes-lead-to-purchases-the-emergence-of-social-commerce.html): If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doubt that Silicone Valley and the many inventions and… Published on May 5, 2023 - [Who is MR-LATAM? Highlighting Voices in Latin American Market Research — Greenbook](/content/insights/focus-on-latam/who-is-mr-latam-highlighting-voices-in-latin-american-market-research.html): When trying to understand market research in a specific region, it’s important to talk to the people actually doing the research on a local level. Sometimes, when we’re doing this,… Published on August 2, 2023 - [MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy — Greenbook](/content/podcast-network/the-greenbook-podcast/mrx-pulse-check-key-learnings-from-iiex-europe-with-karen-lynch-and-lenny-murphy.html): How can we ensure that market research keeps pace with the rapid evolution of technology? The GreenBook Podcast co-hosts, Lenny Murphy and Karen Lynch, join this week’s episode to take… Published on April 13, 2023 - [Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products — Greenbook](/content/insights/research-methodologies/get-inside-your-consumers-heads-4-ways-to-create-meaningful-cpg-products.html): Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some… Published on July 14, 2023 - [Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry — Greenbook](/content/insights/the-prompt/generative-ai-a-gamechanger-for-market-research-the-views-of-those-working-in-the-industry.html): As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector is no exception. In the weeks before and after… Published on May 18, 2023 (557 words) - [What Marketing Can Learn from the Beautiful Game — Greenbook](/content/insights/research-methodologies/what-marketing-can-learn-from-the-beautiful-game/index.html): Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out helps our readers navigate… Published on June 1, 2023 - [ChatGPT: Public vs. Private—where do we go from here? — Greenbook](/content/insights/the-prompt/chatgpt-public-vs-privatewhere-do-we-go-from-here/index.html): To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolutionized search.… Published on June 12, 2023 (796 words) - [MX is the New X: Managing the Multi-Experience — Greenbook](/content/insights/focus-on-apac/mx-is-the-new-x-managing-the-multi-experience/index.html): With many exciting changes happening in the world right now, there is a new ‘X’ that is gaining strength in the conversations. After CX, UX, EX, HX, it’s time for… Published on May 10, 2023 - [The Asian-Pacific Rise of the Gig Economy and Market Research — Greenbook](/content/insights/focus-on-apac/the-asian-pacific-rise-of-the-gig-economy-and-market-research.html): The first gig economy can be dated back to 1995 with the creation of Craigslist in the USA. It wasn’t until recent years that this innovation exploded across many different… Published on June 21, 2023 (1,235 words) - [3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation — Greenbook](/content/insights/insights/3-ways-sakura-of-america-uses-agile-market-insights-to-drive-consumer-led-innovation.html): Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art and writing tools company, had a hunch… Published on June 19, 2023 - [GPT-4, Insights, and the Renaissance of Excellent Conversation — Greenbook](/content/insights/the-prompt/gpt-4-insights-and-the-renaissance-of-excellent-conversation.html): As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be considering during this time of… Published on May 4, 2023 - [Seamless Experiences, Lasting Impressions: Dish Network’s CX Approach with Dave Duganne — Greenbook](/content/podcast-network/the-greenbook-podcast/seamless-experiences-lasting-impressions-dish-networks-cx-approach-with-dave-duganne.html): How can a comprehensive CX approach lead to seamless customer centricity brand representation? In this episode, we sit down with Dave Duganne, Senior Manager of Consumer Insights at Dish Network.… Published on July 13, 2023 (810 words) - [Long Live The King? — Greenbook](/content/insights/executive-insights/long-live-the-king/index.html): Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the internet go hand-in-hand and consumers can… Published on April 7, 2023 - [Improving Data Integrity in a Gig Economy — Greenbook](/content/podcast-network/the-greenbook-podcast/improving-data-integrity-in-a-gig-economy/index.html): Imagine a database of pre-verified respondents at the tip of your fingers. CEO of Echo MR, Kerry Hecht, joins GreenBook’s host, Lenny Murphy, to discuss her initiative to create a… Published on December 15, 2022 - [Making Trends Sticky: Three Billion Media Impressions and Counting — Greenbook](/content/insights/market-research-trends/making-trends-sticky-three-billion-media-impressions-and-counting.html): Trends reports are fun to produce and entertaining to read. They can be used as thought leadership and can even stimulate innovation. But they often do little more than that.… Published on June 14, 2023 (858 words) - [Competing in the Sustainability Arena — Greenbook](/content/insights/market-research-trends/competing-in-the-sustainability-arena/index.html): Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the market. Every food company… Published on March 15, 2023 - [Kayte Hamilton, Founder, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/kayte-hamilton-founder-2023-future-list-spotlight/index.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on June 7, 2023 - [The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman — Greenbook](/content/podcast-network/the-greenbook-podcast/the-tapestry-of-insights-embracing-generative-ai-for-the-next-era-of-market-research-with-larry-friedman.html): Discover the past, present, and future of market research in our captivating conversation with industry legend Larry Friedman. With nearly 50 years of experience under his belt, Larry offers invaluable… Published on June 15, 2023 - [Trust: Living in a Digital World with a Stone Age Brain — Greenbook](/content/insights/insights-technology/trust-living-in-a-digital-world-with-a-stone-age-brain.html): Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the internet never forgets. Today’s economy… Published on June 20, 2023 (973 words) - [GreenBook Launches 2023 Insight Innovation Competition for Early-Stage Startups — Greenbook](/content/insights/greenbook-news/greenbook-launches-2023-insight-innovation-competition-for-early-stage-startups.html): GreenBook’s 10th annual Insight Innovation Competition offers consumer insight innovators the chance to showcase their ideas and win $10,000 NEW YORK, February 27, 2023 (GreenBook.org) – GreenBook, a leading global… Published on February 27, 2023 - [Stories to Be Told Will Elevate Your Innovation Practice — Greenbook](/content/insights/behavioral-insights-academy/stories-to-be-told-will-elevate-your-innovation-practice.html): Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying needs – or… Published on May 19, 2023 - [Overcoming the Hurdles of Integrating AI into Customer Service — Greenbook](/content/insights/the-prompt/overcoming-the-hurdles-of-integrating-ai-into-customer-service.html): Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context, and goals from each interaction. This personalization allows customers to self-serve… Published on May 3, 2023 - [Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research — Greenbook](/content/insights/the-prompt/humans-and-ai-a-collaboration-to-assess-the-quality-of-open-ended-responses-in-survey-research.html): Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended responses plays a key role in evaluating the… Published on July 12, 2023 - [ChatGPT: The Existential Threat That’s Good News for the Insight Sector — Greenbook](/content/insights/the-prompt/chatgpt-the-existential-threat-thats-good-news-for-the-insight-sector.html): With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about as an existential threat across… Published on May 10, 2023 - [Increase Market Value by Building Brand Attachment, Not Loyalty — Greenbook](/content/insights/behavioral-insights-academy/increase-market-value-by-building-brand-attachment-not-loyalty.html): In our current world of exponential brand choices, it is increasingly important to have a “sticky” customer base who keeps coming back for more. Not only will this increase your… Published on July 21, 2023 (462 words) - [Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research — Greenbook](/content/insights/the-prompt/digital-snake-oil-or-genuine-ai-how-to-avoid-ai-washing-in-market-research.html): Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted no time in harnessing its power, providing… Published on June 6, 2023 - [Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector — Greenbook](/content/insights/the-prompt/shaping-the-future-of-tech-how-ai-powered-insights-revolutionizes-the-tech-sector.html): The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, the category is constantly evolving. Understanding consumer… Published on June 26, 2023 - [AI Takes Center Stage at IIEX North America — Greenbook](/content/insights/the-prompt/ai-takes-center-stage-at-iiex-north-america/index.html): Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last week in Austin, Texas. The venue is unique among other research… Published on June 22, 2023 (842 words) - [Descriptive Research and Insights are not Enough — Greenbook](/content/insights/levelup-your-research/descriptive-research-and-insights-are-not-enough/index.html): Broadly speaking, marketing research studies fall into two classes…descriptive and predictive.  Descriptive research includes things like segmentation, A&Us, qual, even brand trackers which are retrospective in nature. One of the… Published on June 13, 2023 - [Daredevils to Data: Exploring Consumer Behavior with Red Bull’s Sarah Shain — Greenbook](/content/podcast-network/the-greenbook-podcast/daredevils-to-data-exploring-consumer-behavior-with-red-bulls-sarah-shain.html): What makes a product more than just a purchase? In this week’s episode we are joined live at IIEX North America by Sarah Shain, Senior Manager of Shopper Insights at… Published on June 8, 2023 - [How to Employ Generative AI Deliberately, for Better B2B Research Results — Greenbook](/content/insights/the-prompt/how-to-employ-generative-ai-deliberately-for-better-b2b-research-results.html): Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s time to apply a… Published on May 15, 2023 - [Experiencing X4: The Experience Management Summit — Greenbook](/content/insights/insights-industry-news/experiencing-x4-the-experience-management-summit/index.html): Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, streamed into the Salt Palace Convention Center.… Published on March 14, 2023 (1,414 words) - [Interview with Rafa Cespedes: 30 Years of Market Research in Latin America — Greenbook](/content/insights/focus-on-latam/interview-with-rafa-cespedes-30-years-of-market-research-in-latin-america.html): Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organization and the industry has been extensive.… Published on August 2, 2023 (1,286 words) - [Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report — Greenbook](/content/insights/insights-industry-news/unveiling-the-future-of-the-insights-industry-a-deep-dive-into-the-latest-grit-report.html): Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recent report has our… Published on May 22, 2023 - [The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together — Greenbook](/content/insights/research-methodologies/the-sticky-truth-about-data-quality-the-invisible-glue-holding-your-insights-together.html): While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to objectively define the concept.… Published on April 14, 2023 (397 words) - [Why AI Will Kill the Researcher and How to Ensure Your Survival — Greenbook](/content/insights/insights-technology/why-ai-will-kill-the-researcher-and-how-to-ensure-your-survival.html): Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ChatGPT, are rocket ruel to this… Published on May 11, 2023 (1,011 words) - [Best of: Zappi – Net Zero and Hybrid Leadership in 2022 — Greenbook](/content/podcast-network/the-greenbook-podcast/best-of-zappi-net-zero-and-hybrid-leadership-in-2022.html): Producer’s Note: In honor of the upcoming Insight Innovation Competition at IIEX North America 2023, the podcast is re-running one of our favorite episodes featuring past Insight Innovation Competition winners,… Published on April 27, 2023 (1,026 words) - [Generative AI is Here for Good. Are you Ready for it? — Greenbook](/content/insights/the-prompt/generative-ai-is-here-for-good-are-you-ready-for-it.html): How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to the… Published on April 20, 2023 - [Ben Lundin, Insights Director at Escalent, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/ben-lundin-insights-director-at-escalent-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List Honoree, Ben Lundin. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on February 22, 2023 (2,596 words) - [Strike an ESG Balance that Works for you and your Target Audience — Greenbook](/content/insights/market-research-trends/strike-an-esg-balance-that-works-for-you-and-your-target-audience.html): When it comes to the qualities today’s consumers consider before making a purchase, a brand’s participation in corporate ESG (‘Environmental, Social and Governance’) initiatives are growing in importance. The World… Published on April 25, 2023 - [Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights — Greenbook](/content/insights/the-prompt/introducing-the-prompt-greenbooks-expert-channel-for-ai-in-insights.html): Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, and the Generative AI language model… Published on May 11, 2023 - [Digital Destiny or Digital Bust? — Greenbook](/content/insights/executive-insights/digital-destiny-or-digital-bust/index.html): Among the many things that consumers will have to consider in the coming years, but is rarely thought of, is the nature of our money. Let’s face it, since the… Published on February 3, 2023 (1,185 words) - [Establishing a Customer-Centric Culture at your Company — Greenbook](/content/insights/focus-on-apac/establishing-a-customer-centric-culture-at-your-company.html): When is the right time to establish a customer experience – or voice of customer – program for your company? I advocate for immediate action in this space. Whether your… Published on February 8, 2023 (416 words) - [Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/danielle-rissmeyer-vice-president-of-partner-success-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on April 18, 2023 (591 words) - [Mapping the Future: Geospatial Perspectives with Clara Mundia — Greenbook](/content/podcast-network/the-greenbook-podcast/mapping-the-future-geospatial-perspectives-with-clara-mundia.html): Have you ever thought about the future of geospatial analytics in an increasingly AI-driven world? Join us for an enlightening conversation with Clara Mundia, Ph.D, a talented geospatial analyst and… Published on May 30, 2023 - [Moving Away from a Narcissistic Market Research Model — Greenbook](/content/insights/research-methodologies/moving-away-from-a-narcissistic-market-research-model.html): Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Market research and marketing nomenclature… Published on May 31, 2023 - [The Psychology of Trust: How to Build Trust and Credibility with Your Audience Using Psychology — Greenbook](/content/insights/behavioral-insights-academy/the-psychology-of-trust-how-to-build-trust-and-credibility-with-your-audience-using-psychology.html): We all know that quickly building trust and credibility with your audience is essential to gain new customers, but with all the false advertising and empty promises out there, it’s… Published on June 16, 2023 - [Emotion: the Mandatory of Marketing – Part Two: Measurement — Greenbook](/content/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-two-measurement.html): First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing.  There are two academically supported origins… Published on March 24, 2023 - [The Shifting Sands of Demand for Segmentation — Greenbook](/content/insights/focus-on-apac/the-shifting-sands-of-demand-for-segmentation/index.html): Data, technology, and cultural trends come and go – but when done right, segmentation remains as powerful as ever. As researchers, we all know there are no two segmentations the… Published on April 12, 2023 - [Esi Akaltun, Senior Manager, Customer & Product Insights, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/esi-akaltun-senior-manager-customer-038-product-insights-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Esi Akaltun. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on May 9, 2023 - [IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil — Greenbook](/content/insights/market-research-leaders/iiex-north-america-debrief-with-lenny-murphy-karen-lynch-038-jamin-brazil.html): Discussing the key themes & trends of IIEX North America 2022. Published on June 1, 2022 - [The Social Challenges Facing Pharma Research — Greenbook](/content/insights/market-research-trends/the-social-challenges-facing-pharma-research/index.html): Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million people are turning to a… Published on April 24, 2023 - [Best of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers — Greenbook](/content/podcast-network/the-greenbook-podcast/best-of-qualitative-20-exploring-the-role-of-generative-ai-and-synthetic-audiences-with-isaac-rogers.html): Discover the future of qualitative research with generative AI and synthetic audiences, delve into innovative research designs and challenges of data auditing. Published on January 5, 2024 - [Kendall Rynders, Head of Consulting, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/kendall-rynders-head-of-consulting-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Kendall Rynders. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on March 21, 2023 - [Tulips from Amsterdam: Our IIEX Europe 2023 Experience — Greenbook](/content/insights/insights-industry-news/tulips-from-amsterdam-our-iiex-europe-2023-experience.html): Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest technology and breakthrough innovations… Published on April 14, 2023 - [Digging Deeper: Behavioral Science & the Future of MRX — Greenbook](/content/podcast-network/the-greenbook-podcast/digging-deeper-behavioral-science-the-future-of-mrx.html): How do we dig beyond what people tell us on the surface level? Co-Founder of the Irrational Agency, Leigh Caldwell, poses this question in conversation with GreenBook’s host, Lenny Murphy,… Published on January 12, 2023 - [The Next Wave of Disruptive Technology that Changes Everything — Greenbook](/content/insights/insights-technology/the-next-wave-of-disruptive-technology-that-changes-everything.html): There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet itself, and it probably… Published on April 19, 2023 - [Unlocking the Power of Consumer Insights: Steps and OKRs for Organizational Success — Greenbook](/content/insights/focus-on-apac/unlocking-the-power-of-consumer-insights-steps-and-okrs-for-organizational-success.html): As a professional working in the field of consumer insights, I am often asked by colleagues and peers how the function can be optimized to enhance its impact on organizational… Published on April 26, 2023 - [DIY & Service: Adapting to Dynamism in Research — Greenbook](/content/podcast-network/the-greenbook-podcast/diy-service-adapting-to-dynamism-in-research/index.html): Many researches find themselves flexing between DIY and servicing— how can vendors serve them best? Frederic-Charles Petit, CEO of Toluna, and Rob Wengel CEO of GutCheck join GreenBook’s host, Lenny… Published on January 26, 2023 - [Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes — Greenbook](/content/insights/insights-industry-news/extending-healthspans-how-analyzing-hormone-replacement-discussion-can-improve-outcomes.html): Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical,… Published on May 12, 2023 - [Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America — Greenbook](/content/insights/insights-industry-news/scoot-is-sprinting-from-san-francisco-to-austin-to-speak-at-iiex-north-america.html): Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta, Google and Kroger – Katrina Noelle and I from… Published on April 21, 2023 - [Leverage AI for Open-End Analysis: Choosing the Right Partner — Greenbook](/content/insights/insights/leverage-ai-for-open-end-analysis-choosing-the-right-partner.html): Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, saving researchers time and money. Here’s how to pick the… Published on April 17, 2023 - [Optimizing Research Strategies with Behavioral Science — Greenbook](/content/podcast-network/the-greenbook-podcast/optimizing-research-strategies-with-behavioral-science.html): Behavioral science is carving a seat at the table for market researchers. Founder of the Mindstate Group, Will Leach, joins GreenBook’s host, Lenny Murphy to discuss how behavioral insights are… Published on December 22, 2022 (2,331 words) - [#post_excerpt — Greenbook](/content/podcast-network/the-greenbook-podcast/how-daos-will-reshape-research-organizations/index.html): The implications of Decentralized Autonomous Organizations (DAO). Published on January 27, 2022 (7,682 words) - [Getting It Right with Hunter Thurman of Alpha-Diver — Greenbook](/content/insights/getting-it-right-with-hunter-thurman-of-alpha-diver.html): The model-based approach helps to understand drivers of human behavior. Published on July 28, 2021 - [How to Estimate a Brand’s Cumulative Penetration by Analytics — Greenbook](/content/insights/levelup-your-research/how-to-estimate-a-brands-cumulative-penetration-by-analytics.html): The measures from a survey I trust the most relate to market share. However, sometimes you need to know what percent of consumers engaged in a particular behavior or had… Published on April 11, 2023 - [GreenBook Announces Finalists for the 2023 Insight Innovation Competition — Greenbook](/content/insights/greenbook-news/greenbook-announces-finalists-for-the-2023-insight-innovation-competition.html): Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provider of events, publications, and digital resources for market… Published on April 25, 2023 - [7 Things I Learned at IIEX Europe — Greenbook](/content/insights/insights-industry-news/7-things-i-learned-at-iiex-europe/index.html): Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the time to do… Published on March 31, 2023 (572 words) - [Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia — Greenbook](/content/podcast-network/the-greenbook-podcast/closing-the-gap-bridging-media-execution-and-social-insights-with-andi-govindia.html): Social media is not just a platform for sharing photos and videos, but also a treasure trove of information about the latest trends and consumer behavior. Andi Govindia, co-founder and… Published on February 23, 2023 (245 words) - [GreenBook Releases the 2023 GRIT Insights Practice Report — Greenbook](/content/insights/greenbook-news/greenbook-releases-the-2023-grit-insights-practice-report.html): Data suggests research is moving to a technology led model NEW YORK, April 10, 2023 (GreenBook.org) – GreenBook, a leading global provider of events, publications, and digital resources for market… Published on April 10, 2023 - [Word Cloud Plus Extracts Hot Buzz Topics — Greenbook](/content/insights/commentaries/word-cloud-plus-extracts-hot-buzz-topics/index.html): The GRIT data collected toward the end of 2022 included 918 open-ended replies to the question “Related to insights, research, or analytics, which topics do you follow most closely and… Published on April 5, 2023 - [Is your Market Research Technology Invisible? — Greenbook](/content/insights/insights-technology/is-your-market-research-technology-invisible/index.html): When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that handle end-to-end processes,… Published on March 29, 2023 - [Agility in Action: Navigating the New Normal with Julian Dailly — Greenbook](/content/podcast-network/the-greenbook-podcast/agility-in-action-navigating-the-new-normal-with-julian-dailly.html): Are you ready to pivot your business strategy in today’s rapidly changing world? In this episode of the GreenBook Podcast, we welcome Julian Dailly, the founder and CEO of Savio,… Published on February 16, 2023 (1,671 words) - [It’s Supposed to be a Pipe Not a Funnel! — Greenbook](/content/insights/gain-retain/its-supposed-to-be-a-pipe-not-a-funnel/index.html): Why do top of the funnel insights measures such as brand health not perfectly translate into actual brand choice at the bottom of the funnel?  If it did you would… Published on February 23, 2023 - [The Era of Multi-Dimensional Shopper Marketing — Greenbook](/content/insights/insights/the-era-of-multi-dimensional-shopper-marketing/index.html): Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were shopping in an omni-channel way as soon… Published on February 27, 2023 (702 words) - [Consumers and the Future of the Film Industry — Greenbook](/content/insights/executive-insights/consumers-and-the-future-of-the-film-industry/index.html): Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt that Hollywood is synonymous with modern… Published on March 3, 2023 - [Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis — Greenbook](/content/podcast-network/the-greenbook-podcast/balancing-innovation-and-responsibility-the-promise-and-pitfalls-of-ai-in-mrx-with-gary-ellis.html): What does it mean to use technology responsibly? This week’s episode features Gary Ellis, Co-Founder and CEO of Remesh, an AI-driven market research company. With a career spanning medicine and… Published on April 20, 2023 - [How to Interpret Standard Deviation and Standard Error in Research — Greenbook](/content/insights/research-methodologies/how-to-interpret-standard-deviation-and-standard-error-in-research.html): Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever deeper on the mean specifically brings… Published on February 28, 2023 (895 words) - [Insights from Psychology: Implicit Vocabulary — Greenbook](/content/insights/market-research-trends/insights-from-psychology-implicit-vocabulary/index.html): System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind from behavioral science become more accessible… Published on December 19, 2022 - [Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/robyn-rouse-research-and-design-manager-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer… Published on April 4, 2023 - [Storytelling & Stakeholder Skills – Why Insights Professionals Need Meaningful Metrics — Greenbook](/content/insights/commentaries/storytelling-amp-stakeholder-skills-8211-why-insights-professionals-need-meaningful-metrics.html): It’s fascinating to read that storytelling and being able to resonate with decision makers rank highly as skills that insights professionals desire to develop. This is heartening to see, as… Published on April 2, 2023 - [Overcoming the Biggest Threats to Market Research — Greenbook](/content/insights/insights/overcoming-the-biggest-threats-to-market-research/index.html): Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams to target irrelevant audiences, finance teams… Published on March 20, 2023 (394 words) - [Going Online is the First Step; Overcoming Respondent Biases is the Goal — Greenbook](/content/insights/commentaries/going-online-is-the-first-step-overcoming-respondent-biases-is-the-goal.html): As shown in the report, a surge of online tools supporting qualitative research means that explicit methodologies are still dominant, despite their predictive limitations. Combining online surveys and focus groups… Published on April 2, 2023 (419 words) - [How to Select a Consumer Insights Agency? — Greenbook](/content/insights/research-methodologies/how-to-select-a-consumer-insights-agency/index.html): Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is supplanting relationship when it comes… Published on April 10, 2023 - [12 Behavioral Science Books Every Consumer Insights Professional Must Read — Greenbook](/content/insights/behavioral-insights-academy/12-behavioral-science-books-every-consumer-insights-professional-must-read.html): Discover the ultimate collection of top behavioral science books, essential for professionals in the insights industry. Published on April 21, 2023 (535 words) - [A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next — Greenbook](/content/insights/insights-industry-news/a-festival-of-market-research-innovation-8211-what8217s-making-a-difference-now-and-what8217s-coming-next.html): The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conference sessions will cover everything… Published on March 15, 2023 - [Hitting Selection Criteria That Matters Most: The New Age of Supplier Reputation — Greenbook](/content/insights/commentaries/hitting-selection-criteria-that-matters-most-the-new-age-of-supplier-reputation.html): Better, cheaper, faster. As validated by the 2023 GRIT Insights Practice Report – quality, price, and speed continue to be top selection criteria buyers evaluate in their suppliers. NewtonX recently… Published on April 2, 2023 (387 words) - [To Succeed in the Future, Invest in Standardization Now — Greenbook](/content/insights/commentaries/to-succeed-in-the-future-invest-in-standardization-now.html): To succeed during challenging times, businesses need more research. To enable this, significant investments in technology and adoption of new insights methods, especially standardization, are critical to fulfilling business demand… Published on April 2, 2023 (617 words) - [Need Higher-Quality Research Data? Incentivize Research Participants — Greenbook](/content/insights/commentaries/need-higher-quality-research-data-incentivize-research-participants.html): Sprinkled throughout this issue of the GRIT Insights Practice Report are references to brand-side researchers emphasizing the need for “quality” from their agency suppliers. The frequency of this term appearing… Published on April 2, 2023 - [The Truth is You are Not the Only One Asking these Questions about Hispanics — Greenbook](/content/insights/market-research-trends/the-truth-is-you-are-not-the-only-one-asking-these-questions-about-hispanics.html): Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure how… Published on January 17, 2023 - [Breaking Free From The Jaws of Mediocrity — Greenbook](/content/insights/commentaries/breaking-free-from-the-jaws-of-mediocrity/index.html): The Buyer’s Perspective: Scholar Walter J. Ong once published a brilliant essay about the challenges of effective communication titled, The writer’s audience is always a fiction. I believe research and… Published on April 2, 2023 (558 words) - [8 (More) Ways To Maximize The Value of Voice In Your Research — Greenbook](/content/insights/research-methodologies/8-more-ways-to-maximize-the-value-of-voice-in-your-research.html): People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compelling way, you need… Published on February 21, 2023 - [Empowering Transformation: Paramount’s LGBTQ+ in America with David Pangilinan and Angel Bellon — Greenbook](/content/podcast-network/the-greenbook-podcast/empowering-transformation-paramounts-lgbtq-in-america-with-david-pangilinan-and-angel-bellon.html): The power of brand allyship will uplift and amplify voices to create a path towards greater understanding and inclusion. Join David Pangilinan and Angel Bellon from Paramount’s Audience Impact &… Published on May 5, 2023 - [The “S” Word – Part 3: Know the Narrative — Greenbook](/content/insights/research-methodologies/the-s-word-part-3-know-the-narrative/index.html): Editor’s Note: As part of our ongoing series diving into the world of sales, part three explores the three elements that help create effective selling narratives. If you missed it,… Published on February 27, 2023 - [The “S” Word – Part 6 Planning the ABCs — Greenbook](/content/insights/research-methodologies/the-s-word-part-6-planning-the-abcs/index.html): Editor’s Note: For the final installment of this series diving into the world of sales, part six explains a simple and effective three-part process to building a personal sales plan.… Published on March 20, 2023 (896 words) - [The “S” Word – Part 4 Craft your Connections — Greenbook](/content/insights/research-methodologies/the-s-word-part-4-craft-your-connections/index.html): Editor’s Note: As part of our ongoing series diving into the world of sales, part four explores the power if preparation and how to craft your connections. If you missed… Published on March 6, 2023 - [insights/insights-industry-news/closing-the-communication-loop-a-fireside-chat-with-your-local-epidemiologist.html](/content/insights/insights-industry-news/closing-the-communication-loop-a-fireside-chat-with-your-local-epidemiologist.html) - [5 Ways Research can Help your Company Weather a Downturn — Greenbook](/content/insights/insights/5-ways-research-can-help-your-company-weather-a-downturn.html): Discover strategies to maximize the value of your research and stay ahead in challenging economic times. Published on March 13, 2023 - [Interview with Nacho Racca — Greenbook](/content/insights/interview-with-nacho-racca/index.html): Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event. Published on November 3, 2021 - [Better, Faster, Cheaper? You Don’t Need All Three To Innovate Successfully — Greenbook](/content/insights/commentaries/better-faster-cheaper-you-dont-need-all-three-to-innovate-successfully.html): The tortured history of this topic within the GRIT Report attests to just how difficult it is to conduct research among any audience on the subject of emerging ‘technologies’, or… Published on April 2, 2023 - [Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us — Greenbook](/content/insights/focus-on-apac/humility-and-curiosity-two-critical-skills-for-researchers-and-the-rest-of-us.html): Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and traditional research. To power a consumer first mind set, businesses… Published on March 22, 2023 (613 words) - [Your Logo is a Storyteller — Greenbook](/content/insights/insights-industry-news/your-logo-is-a-storyteller/index.html): Weighing in on descriptive vs. non-descriptive logos. Published on March 29, 2022 (1,186 words) - [A Day in the Life of a Qualitative Insights Professional with McKenzie Lawton, Director of Qualitative Operations at Suzy — Greenbook](/content/insights/commentaries/a-day-in-the-life-of-a-qualitative-insights-professional-with-mckenzie-lawton-director-of-qualitative-operations-at-suzy.html): As the Director of Qualitative Operations at Suzy, my work falls into two buckets: client-focused and organizational. I currently lead a team of nine, so I spend a lot of… Published on April 2, 2023 (550 words) - [I’ll Be There for You: Automation is Your Friend — Greenbook](/content/insights/commentaries/ill-be-there-for-you-automation-is-your-friend/index.html): When I started my career in market research as a project manager, the word automation scared me. It was a terrifying word that meant the robots were coming for my… Published on April 2, 2023 (407 words) - [One Final Time – NPS is Not a Lead Indicator of Growth! — Greenbook](/content/insights/gain-retain/one-final-time-8211-nps-is-not-a-lead-indicator-of-growth.html): 2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1  I find it astonishing that businesses implement NPS programs with the expectation of growth.  Astonishing because… Published on November 25, 2022 - [Supplier Profiles: Taking a Tech-First Approach — Greenbook](/content/insights/commentaries/supplier-profiles-taking-a-tech-first-approach/index.html): Recollective was launched with a clear strategy – to be the innovative technology supplier of choice to leading qualitative market researchers worldwide. Adhering to this mission has enabled the company… Published on April 2, 2023 - [Women in Research: Embracing Equity in 2023 and Beyond — Greenbook](/content/insights/insights-industry-news/women-in-research-embracing-equity-in-2023-and-beyond.html): Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for accelerating women’s equality, embedding equity in… Published on March 8, 2023 (728 words) - [The “S” Word – Part 5: Pitch Perfection — Greenbook](/content/insights/research-methodologies/the-s-word-part-5-pitch-perfection/index.html): Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, check out the… Published on March 13, 2023 - [Antje Venjakob, CEO & Co-Founder, 2023 Future List Spotlight — Greenbook](/content/insights/future-list-honorees/antje-venjakob-ceo-038-co-founder-2023-future-list-spotlight.html): Editor’s Note: The following interview features a Greenbook Future List honoree, Antje Venjakob. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of… Published on March 7, 2023 (307 words) - [The New Experience Economy — Greenbook](/content/insights/focus-on-apac/the-new-experience-economy/index.html): An interview with Dynata’s APAC regional team. Published on May 11, 2022 (1,976 words) - [Collaborative Intelligence: Leveraging the Intersection of the Information Industries — Greenbook](/content/insights/research-methodologies/collaborative-intelligence-leveraging-the-intersection-of-the-information-industries.html): What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they are undoubtedly able to come up with… Published on March 1, 2023 (762 words) - [Innovation Strategy Tools (Part Two) — Greenbook](/content/insights/monthly-dose-of-design/innovation-strategy-tools-part-two/index.html): Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow a business. What is the Lean… Published on January 27, 2023 - [IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak — Greenbook](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-subhra-bardhan-of-kotak.html): Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into your talk. What are the key take… Published on January 27, 2023 - [Assigning a Dollar Value to Your NPS Results — Greenbook](/content/insights/research-methodologies/assigning-a-dollar-value-to-your-nps-results/index.html): Six steps towards connecting your NPS data with financial returns. Published on March 21, 2022 - [Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller — Greenbook](/content/podcast-network/the-greenbook-podcast/curiosity-catalysts-creative-and-critical-thinking-in-harmony-with-hanne-kristiansen-and-beth-miller.html): Replace fear with fascination to break through creatively. This week’s episode features creativity experts Hanne Kristiansen and Beth Miller, who discuss the intersection of creativity and professionalism. Although creative thinking… Published on March 31, 2023 (238 words) - [insights/interview-with-stjohn-deakins-founder-ceo-of-citizenme.html](/content/insights/interview-with-stjohn-deakins-founder-ceo-of-citizenme.html) - [The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald — Greenbook](/content/podcast-network/the-greenbook-podcast/the-stepping-stones-of-innovation-navigating-failure-and-empathy-with-carol-fitzgerald.html): Innovation doesn’t come easy – but according to our guest Carol Fitzgerald, CEO of BuzzBack, failure can be the key to success In this week’s episode Carol and Lenny talk… Published on March 16, 2023 (2,256 words) - [The “S” Word – Part 1: Who’s afraid of the big bad “S”? — Greenbook](/content/insights/research-methodologies/the-s-word-part-1-whos-afraid-of-the-big-bad-s/index.html): Editor’s Note: Ah, Sales, the aforementioned “S” word. In GreenBook’s mission to connect research users with service suppliers, we’ve seen first hand how Sales can either lead a company to… Published on February 13, 2023 (279 words) - [The “S” Word – Part 2: One Selling Step at a Time People! — Greenbook](/content/insights/research-methodologies/the-s-word-part-2-one-selling-step-at-a-time-people.html): Editor’s Note: For all of our partners with an insights industry product, platform, or service to sell, please read this piece. Simon talks about doing your homework rather than sending… Published on February 20, 2023 - [Micro-Moments and Branding — Greenbook](/content/insights/executive-insights/micro-moments-and-branding/index.html): As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society, new technologies are assuming a greater… Published on January 6, 2023 (717 words) - [Care Partners: Hidden in Plain Sight. Implications for Market Research — Greenbook](/content/insights/market-research-trends/care-partners-hidden-in-plain-sight-implications-for-market-research.html): When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their priorities and needs as articulated by the patients themselves.… Published on January 30, 2023 - [How to Prevent Consumers from Being Survey Tricksters — Greenbook](/content/insights/levelup-your-research/how-to-prevent-consumers-from-being-survey-tricksters.html): Survey takers don’t mean to be tricksters but remember when someone clicks a link to take a survey their mind was almost certainly somewhere else vs. the topic they will… Published on March 14, 2023 - [Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi — Greenbook](/content/podcast-network/the-greenbook-podcast/beyond-the-data-harnessing-domain-expertise-to-drive-better-insights-with-sathyaraj-asaithambi.html): Level up your insights by harnessing the power of domain expertise. In this episode, we sit down with Sathyaraj Asaithambi, 2023 GreenBook Future List Honoree and expert in social media… Published on March 24, 2023 (211 words) - [Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor — Greenbook](/content/podcast-network/the-greenbook-podcast/lessons-in-building-multicultural-personal-perspectives-with-dr-natalia-infante-caylor.html): Are you curious about the next generation of leaders in the market research industry? In this episode, we are joined by Dr. Natalia Infante Caylor, a GreenBook Future List Honoree… Published on March 2, 2023 - [What Does It Take to be a Good Moderator? — Greenbook](/content/insights/research-methodologies/what-does-it-take-to-be-a-good-moderator/index.html): Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including what it takes to… Published on November 16, 2022 - [Breaking Out of the Box: Leveraging New Technology with Randall Beard — Greenbook](/content/podcast-network/the-greenbook-podcast/breaking-out-of-the-box-leveraging-new-technology-with-randall-beard.html): The uncharted territories of generative AI, VR, and Web3 offer an abundance of opportunities for the research community. In this episode, we sit down with Randall Beard, Director of RSB… Published on March 9, 2023 (210 words) - [Innovation Strategy Tools (Part Three) — Greenbook](/content/insights/monthly-dose-of-design/innovation-strategy-tools-part-three/index.html): Last month, we discussed how you can develop an innovation strategy from using the Lean Canvas and how market researchers can use this to develop an innovation strategy that has… Published on March 14, 2023 - [How to Maximize Insight Value — Greenbook](/content/insights/research-methodologies/how-to-maximize-insight-value/index.html): When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are more modest when spending. And… Published on January 6, 2023 - [Zoom into the Future of Video Conferencing — Greenbook](/content/insights/executive-insights/zoom-into-the-future-of-video-conferencing/index.html): Nearly everyone will agree that business conducted in person is far more effective than via email or even the phone. In the past, technological limitations and costs made this impossible,… Published on October 14, 2022 - [Quantifying the Impact of Insight Innovation — Greenbook](/content/insights/insights-industry-news/quantifying-the-impact-of-insight-innovation/index.html): We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifying the innovations that have transformed the insights industry.  This simple idea… Published on February 21, 2023 (739 words) - [Healthcare Insights in 2023: The Year of Innovative Transformers — Greenbook](/content/insights/market-research-trends/healthcare-insights-in-2023-the-year-of-innovative-transformers.html): A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization – a year that will galvanize the… Published on February 7, 2023 (730 words) - [Evolving Client Side Research for Innovation — Greenbook](/content/insights/focus-on-apac/evolving-client-side-research-for-innovation/index.html): Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke about the need for innovation. This raises… Published on November 9, 2022 - [Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies — Greenbook](/content/insights/insights-business-growth/maximizing-case-studies-for-insights-success-a-step-by-step-guide-to-creating-effective-case-studies.html): Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client curiosity, and build trust. However, creating good client stories… Published on February 15, 2023 (1,022 words) - [The Role of Discrete-Choice Conjoint Analysis in FMCG — Greenbook](/content/insights/focus-on-apac/the-role-of-discrete-choice-conjoint-analysis-in-fmcg.html): Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a company’s competitive position in the marketplace. Brands are continuously pressured… Published on February 22, 2023 (926 words) - [IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank — Greenbook](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-dhawal-thaker-of-hdfc-bank.html): Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are the key take aways? Reduce… Published on January 31, 2023 - [Driving Innovation: Lessons from Reckitt — Greenbook](/content/insights/executive-insights/driving-innovation-lessons-from-reckitt/index.html): Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for success. Published on February 7, 2025 (806 words) - [How Generative AI is Changing the Research Industry — Greenbook](/content/insights/the-prompt/how-generative-ai-is-changing-the-research-industry.html): ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awareness and rapid development of myriad applications because of its ease… Published on January 23, 2023 - [Celebrating 10 Years of Innovation with IIEX — Greenbook](/content/insights/insights-industry-news/celebrating-10-years-of-innovation-with-iiex/index.html): Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for Insights and Development. To our GreenBook readers, Ten years… Published on January 16, 2023 - [When to Rethink Your Insights Management Strategy — Greenbook](/content/insights/knowledge-management/when-to-rethink-your-insights-management-strategy/index.html): If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see… Published on November 22, 2022 (702 words) - [Top AI Trends Affecting the Market Research Industry — Greenbook](/content/insights/insights-technology/top-ai-trends-affecting-the-market-research-industry.html): Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI has been playing an instrumental role… Published on January 13, 2023 - [How to Secure Budget for Your Insights Engine — Greenbook](/content/insights/knowledge-management/how-to-secure-budget-for-your-insights-engine/index.html): One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describes insights engines as market research groups… Published on December 27, 2022 - [Emmanuel Probst: Crafting Brand Image Like a Fine Cognac — Greenbook](/content/podcast-network/the-greenbook-podcast/emmanuel-probst-crafting-brand-image-like-a-fine-cognac.html): Creating brand image is deliberate and inventive, like the production of wine, cognac, or whiskey. Emmanuel Probst, Global Lead: Brand Thought-Leadership at Ipsos, joins the GreenBook podcast to discuss the… Published on February 9, 2023 - [The Most Important Brand Tracker Question you are Probably Omitting — Greenbook](/content/insights/levelup-your-research/the-most-important-brand-tracker-question-you-are-probably-omitting.html): I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker.  You know the story…nothing moves and when something does move,… Published on January 10, 2023 - [Bias in Marketing Research: How to Avoid and Minimize — Greenbook](/content/insights/research-methodologies/bias-in-marketing-research-how-to-avoid-and-minimize.html): Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and often look at that interactive… Published on December 14, 2022 (867 words) - [Interview with Peter Hartzbech, Founder & CEO of iMotions — Greenbook](/content/insights/interview-with-peter-hartzbech-founder-ceo-of-imotions.html): Discussing iMotions’s acquisition and nonconscious measurement tech. Published on December 8, 2021 - [The Insights Lighthouse — Greenbook](/content/insights/focus-on-apac/the-insights-lighthouse/index.html): In my career I have had the privilege of establishing an insights function from scratch twice, once for an Asia Pacific regional footprint in an established large global organization, and… Published on December 28, 2022 - [What Really Motivates Consumer Behavior? — Greenbook](/content/insights/gain-retain/what-really-motivates-consumer-behavior/index.html): Should brands communicate trust, purpose, or choice? Published on June 9, 2022 - [The Market Research Industry’s Year in Review — Greenbook](/content/insights/market-research-trends/the-market-research-industry8217s-year-in-review/index.html): Editor’s Note: Usually to end the year we post predictions from a variety of industry leaders. However, this year we decided to take a different tack and sit down with… Published on December 26, 2022 - [Hate Selling? Here’s Why and What You Can Do About It — Greenbook](/content/insights/research-methodologies/hate-selling-heres-why-and-what-you-can-do-about-it.html): “I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and senior executives at larger firms who have “sales”… Published on December 19, 2022 (779 words) - [Why Market Research Firms Should Prioritize Sustainability — Greenbook](/content/insights/market-research-trends/why-market-research-firms-should-prioritize-sustainability.html): How market research and sustainability are connected. Published on April 11, 2022 - [The Most Important Lesson from Narrative Psychology and What it Means for Elite Branding — Greenbook](/content/insights/behavioral-insights-academy/the-most-important-lesson-from-narrative-psychology-and-what-it-means-for-elite-branding.html): Narrative psychology is a field of study that focuses on how customers make sense of their experiences and the world around them through stories and narratives. This approach is beneficial… Published on April 21, 2023 (81 words) - [Is Walmart the Future of Market Research? — Greenbook](/content/insights/market-research-trends/is-walmart-the-future-of-market-research/index.html): Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial customers as a research supplier. This… Published on December 1, 2022 (929 words) - [ChatGPT and Implications for Market Research — Greenbook](/content/insights/the-prompt/chatgpt-and-implications-for-market-research/index.html): Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the latest large language model released by OpenAI.… Published on January 9, 2023 - [Using Behavioral Science to Create Effective Marketing Strategies: An Analogy of a Road Trip — Greenbook](/content/insights/behavioral-insights-academy/using-behavioral-science-to-create-effective-marketing-strategies-an-analogy-of-a-road-trip.html): As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on using behavioral science to get the most impact out of their marketing strategies. In order… Published on April 21, 2023 - [The New Frontier: Behavioral Science Datasets to Unlock eCommerce Sales — Greenbook](/content/insights/behavioral-insights-academy/the-new-frontier-behavioral-science-datasets-to-unlock-ecommerce-sales.html): In today’s digital age, eCommerce has become a vital component of the global economy. With the advent of the internet, the eCommerce industry has truly boomed. In 2021 alone, eCommerce… Published on April 21, 2023 - [IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google — Greenbook](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-muzayun-mukhtar-of-google.html): Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are the key take aways? It’s… Published on January 11, 2023 - [Why Motivational Psychology is the Secret to Elite Brand Advertising and Growth — Greenbook](/content/insights/behavioral-insights-academy/why-motivational-psychology-is-the-secret-to-elite-brand-advertising-and-growth.html): Identifying the core human motivation driving your category is critical for elite brand marketing because it allows insights professionals to help their brand teams tailor their message and approach to… Published on April 21, 2023 - [Using Behavioral Science to Build Elite Brand Equity — Greenbook](/content/insights/behavioral-insights-academy/using-behavioral-science-to-build-elite-brand-equity.html): In today’s marketplace, many comparable products and services are often available, making it difficult for customers to choose one over the others. When a brand can create an emotional connection… Published on April 21, 2023 (282 words) - [Insights Alchemy: Refining the Craft of Research — Greenbook](/content/podcast-network/the-greenbook-podcast/insights-alchemy-refining-the-craft-of-research/index.html): How does the way we present our findings change the way they’re understood? Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook’s guest host and Head of Content, Karen… Published on January 19, 2023 - [Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge — Greenbook](/content/insights/market-research-trends/catch-me-if-you-can-why-objectively-defining-survey-data-quality-is-our-biggest-challenge.html): In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and debates throughout… Published on December 23, 2022 - [The Greatly Maligned Focus Group — Greenbook](/content/insights/gain-retain/the-greatly-maligned-focus-group/index.html): May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The podcast is hosted by brilliant creative, Adam Ferrier and leading… Published on November 10, 2022 (841 words) - [The Consumerization of Information — Greenbook](/content/insights/executive-insights/the-consumerization-of-information/index.html): The concept of information technology began when the Egyptians and Sumerians created the world’s earliest forms of writing more than 5,000 years ago. Since that time, things have obviously changed… Published on November 4, 2022 - [The Big-Idea Wheel of Fortune — Greenbook](/content/insights/gain-retain/the-big-idea-wheel-of-fortune/index.html): You would imagine that a lot has changed since I commenced my career four decades ago. Not everything has. Creative agency practices have been remarkably resistant to change. Back then,… Published on December 8, 2022 - [The Post-War Generation’s POV on Today — Greenbook](/content/insights/interviews-with-market-research-leaders/the-post-war-generations-pov-on-today/index.html): Interviewing Brian Palmer of the Post-War Generation. Published on April 5, 2022 - [Watchers on the Wall: Grant McCracken & Dave McCaughan — Greenbook](/content/podcast-network/the-greenbook-podcast/watchers-on-the-wall-grant-mccracken-dave-mccaughan.html): Are macro-trends changing the way you approach research? Expansion into a tech forward, globalized community is molding the landscape for consumers and creating additional gaps in the world of research.… Published on February 2, 2023 (199 words) - [IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP — Greenbook](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-bharati-dixit-of-hp.html): Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the key take aways? B:… Published on January 25, 2023 - [The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth — Greenbook](/content/insights/research-methodologies/the-journey-of-one-of-pepsicos-iconic-brands-the-research-that-defined-fritos-appealing-human-truth.html): PepsiCo’s brand research on its Frito product. Published on May 23, 2022 - [Typology of Respondents and Model of Empathic Communication — Greenbook](/content/insights/research-methodologies/typology-of-respondents-and-model-of-empathic-communication.html): Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and the growing popularity… Published on December 13, 2022 (1,026 words) - [The Role and Limitations of Consumer Data — Greenbook](/content/insights/research-methodologies/the-role-and-limitations-of-consumer-data/index.html): There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be. Data points collected from… Published on January 6, 2023 - [How Mustard Helped Transform Engagement with Insights at Coca-Cola — Greenbook](/content/insights/insights-business-growth/how-mustard-helped-transform-engagement-with-insights-at-coca-cola.html): “They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to gain attention and… Published on November 2, 2022 (358 words) - [A Year In Review — Greenbook](/content/podcast-network/the-greenbook-podcast/a-year-in-review/index.html): A year of the GreenBook Podcast calls for a full year in review! With 2023 just around the corner, Simon Chadwick, Managing Partner of Cambiar Consulting, joins GreenBook’s host, Lenny… Published on December 8, 2022 - [It is Time to Quit the Mobile Sampling Skepticism — Greenbook](/content/insights/market-research-trends/it-is-time-to-quit-the-mobile-sampling-skepticism/index.html): Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your life and it is mine – and… Published on December 20, 2022 - [Painting a Picture of Identity with Narrative Psychology — Greenbook](/content/podcast-network/the-greenbook-podcast/painting-a-picture-of-identity-with-narrative-psychology.html): Digital artifacts mark a new era of consumer behavior. Drivers in behavior are rooted in identity and the personal narrative that shapes it. Founder & CEO of Threadline, Kristian Aloma,… Published on November 17, 2022 (162 words) - [Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!! — Greenbook](/content/insights/focus-on-apac/five-billion-data-points-synthesized-to-one-implication-storytelling-is-better-than-fact-delivery-dah.html): Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytelling principles have been used for years to… Published on December 14, 2022 - [Why an Insights Engine Is Essential to Business Resilience — Greenbook](/content/insights/consumer-behavior/why-an-insights-engine-is-essential-to-business-resilience.html): If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make smart investments that… Published on October 25, 2022 - [B2B Research And Development During The Covid Era — Greenbook](/content/insights/market-research-trends/b2b-research-and-development-during-the-covid-era/index.html): One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the research and development of several… Published on November 14, 2022 (893 words) - [How to Personalize Customers’ Omnichannel Experience — Greenbook](/content/insights/research-methodologies/how-to-personalize-customers-omnichannel-experience.html): Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or how a customer interacts with your business. As shown above,… Published on November 1, 2022 - [When in Doubt, Bootstrap it Out! — Greenbook](/content/insights/levelup-your-research/when-in-doubt-bootstrap-it-out/index.html): We marketing researchers can create quite complex data systems that start to push the limits of formulas in stat textbooks to determine confidence intervals. RIM weighting Using RIM weighting (also… Published on December 13, 2022 (534 words) - [How to Improve Your Survey Data Quality — Greenbook](/content/insights/focus-on-apac/how-to-improve-your-survey-data-quality/index.html): Data quality control is at the heart of good information The most trusted market research technique for product feature and pricing optimization is called conjoint analysis (see figure 1). Conjoint… Published on October 26, 2022 - [Leverage the “5-Whys” for Deeper Qualitative Insights — Greenbook](/content/insights/generational-insights/leverage-the-5-whys-for-deeper-qualitative-insights.html): Introducing the “5-Whys” method and how it can be applied to MR. Published on March 15, 2022 (156 words) - [Goodbye Covid, Hello Economy: New Research on Travel — Greenbook](/content/insights/market-research-trends/goodbye-covid-hello-economy-new-research-on-travel/index.html): It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrictions and the resulting economic downturn.… Published on November 7, 2022 - [Innovation Strategy Tools (Part one) — Greenbook](/content/insights/monthly-dose-of-design/innovation-strategy-tools-part-one/index.html): Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and skills through the experience of executing work.… Published on November 28, 2022 (536 words) - [insights/market-research-leaders/interview-with-monika-rogers-co-founder-and-ceo-of-digsite-and-vivek-bhaskaran-ceo-of-questionpro.html](/content/insights/market-research-leaders/interview-with-monika-rogers-co-founder-and-ceo-of-digsite-and-vivek-bhaskaran-ceo-of-questionpro.html) - [How to Extend the Reach of Your Insights With Data Storytelling — Greenbook](/content/insights/design-for-market-research-insights/how-to-extend-the-reach-of-your-insights-with-data-storytelling.html): How to hone your comms skills to help make your insights impactful. Published on April 26, 2022 - [Who Are You Asking? New Thinking in Online Research — Greenbook](/content/insights/research-methodologies/who-are-you-asking-new-thinking-in-online-research/index.html): So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that there is no longer… Published on September 23, 2022 (1,242 words) - [How Service Brands Grow — Greenbook](/content/insights/gain-retain/how-service-brands-grow/index.html): The old adage ‘When all the roads to fame are barred, take something simple and make it hard’ is what comes to mind when marketing dogma is passed off as… Published on October 27, 2022 (1,324 words) - [Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making — Greenbook](/content/insights/insights/insights-or-intuition-how-knowledge-management-improves-data-driven-decision-making.html): We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have in order to make… Published on November 7, 2022 (250 words) - [Are We Finally Focusing on New Life Builders? — Greenbook](/content/insights/focus-on-apac/are-we-finally-focusing-on-new-life-builders/index.html): Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days. A long time ago… Published on October 12, 2022 - [What Design Thinking and Human Centered Design can Learn from Marketing Research — Greenbook](/content/insights/gain-retain/what-design-thinking-and-human-centered-design-can-learn-from-marketing-research.html): With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thinking and human centered design practitioners? The answer… Published on October 13, 2022 - [Designing Surveys Optimized for Modern Sampling Technologies — Greenbook](/content/insights/research-methodologies/designing-surveys-optimized-for-modern-sampling-technologies.html): How to improve your survey design. Published on May 16, 2022 - [How Video Insights Help Brands Connect with Target Consumers — Greenbook](/content/insights/insights/how-video-insights-help-brands-connect-with-target-consumers.html): Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insights was challenging for market… Published on October 24, 2022 - [People & Technology: Finding Balance in ResTech — Greenbook](/content/insights/research-methodologies/people-amp-technology-finding-balance-in-restech/index.html): A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few… Published on November 11, 2022 (846 words) - [3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare   — Greenbook](/content/insights/insights/3-ways-pharma-market-researchers-should-respond-to-the-consumerization-of-healthcare.html): Pharma market researchers must adapt to changing consumer desires. Published on May 9, 2022 - [Optimizing the Invitation to Increase the Response Rate in Online Surveys — Greenbook](/content/insights/research-methodologies/optimizing-the-invitation-to-increase-the-response-rate-in-online-surveys.html): Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitation of survey participants. Risks of a Low… Published on October 24, 2022 (1,114 words) - [Interview with Dan Womack — Greenbook](/content/insights/ceo-series-interview-with-dan-womack/index.html): A discussion on career changes and the future of market research. Published on September 30, 2021 (3,416 words) - [Interview with Alex Hunt and Crispin Beale of Behaviorally — Greenbook](/content/insights/interview-with-alex-hunt-and-crispin-beale-of-behaviorally.html): An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president. Published on December 1, 2021 - [Uncovering Human Truths in Healthcare Research — Greenbook](/content/podcast-network/the-greenbook-podcast/uncovering-human-truths-in-healthcare-research/index.html): Consumer research in healthcare can inform precise, personal, and intentional branding strategies. Susan Griffin, Griffin & Skeggs Collaborative, joins GreenBook’s guest host and Head of Content, Karen Lynch to explore… Published on November 25, 2022 (201 words) - [The Corporate Turnaround and the Insights Messenger: Shoot at Will — Greenbook](/content/insights/gain-retain/the-corporate-turnaround-and-the-insights-messenger-shoot-at-will.html): Marketing research as an agent for real change. Published on April 14, 2022 - [What to Make Of the Investment Activity in MRX? — Greenbook](/content/podcast-network/the-greenbook-podcast/what-to-make-of-the-investment-activity-in-mrx/index.html): Investments in the MR space are hotter than ever. Join President of eCGlobal , Adriana Rocha, as well as GreenBook’s host, Lenny Murphy, as they discuss the experience of leading… Published on November 3, 2022 (211 words) - [Data Synthesis and Meta-Analysis in Market Research — Greenbook](/content/insights/focus-on-apac/data-synthesis-and-meta-analysis-in-market-research.html): What synthesis is, why it’s important, and how to do it in MR. Published on May 25, 2022 - [Trust Me, I’m Untrustworthy! — Greenbook](/content/insights/gain-retain/trust-me-im-untrustworthy/index.html): Building consumer trust & dealing with breach of trust in your brand. Published on April 28, 2022 - [Brand Loyalty and the Future of Business — Greenbook](/content/insights/executive-insights/brand-loyalty-and-the-future-of-business/index.html): What is brand loyalty? What tactics do brands employ to solicit it? Published on March 3, 2022 - [Deconstructing Fandom: How to Broaden Your Playing Field — Greenbook](/content/podcast-network/the-greenbook-podcast/deconstructing-fandom-how-to-broaden-your-playing-field.html): Sports research isn’t what it used to be. Edwin Roman, Senior Director, Brand Strategy and Content Insights at ESPN, joins our host Lenny Murphy, to discuss the ever changing landscape… Published on October 27, 2022 (194 words) - [GreenBook 2022 Future List Spotlight: Sascha Eder — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-sascha-eder/index.html): An interview with 2022 Future List honoree Sascha Eder (NewtonX). Published on April 1, 2022 - [Understanding Consumer Behavior and Habits through Frameworks for Change — Greenbook](/content/insights/understanding-consumer-behavior-and-habits-through-frameworks-for-change.html): Varied frameworks from which to view change. Published on January 24, 2022 (819 words) - [GreenBook 2022 Future List Spotlight: Gareth Bowden — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-gareth-bowden/index.html): An interview with 2022 Future List honoree Gareth Bowden (FlexMR). Published on May 27, 2022 - [GreenBook 2022 Future List Spotlight: Laura Jett — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-laura-jett/index.html): An interview with 2022 Future List honoree Laura Jett (Google). Published on July 8, 2022 - [Decisions Over Decimals, Learning Intuition — Greenbook](/content/podcast-network/the-greenbook-podcast/decisions-over-decimals-learning-intuition/index.html): Can intuition be taught? The authors of newly published, Decisions Over Decimals, Paul Magnone (Google), Christopher Frank (American Express), and Oded Netzer (Amazon), prove that it can in a conversation with… Published on November 10, 2022 - [The Skills Your Team Needs to Power Your Insights Engine — Greenbook](/content/insights/knowledge-management/the-skills-your-team-needs-to-power-your-insights-engine.html): Skills you need to increase the impact of your insights Published on May 24, 2022 - [Market Research Predictions for 2022 (Part One) — Greenbook](/content/insights/market-research-predictions-for-2022-part-1/index.html): Industry leaders’ predictions for 2022: growth, tech, and talent. Published on December 27, 2021 - [Saying What’s Desirable and Doing What’s Favorable — Greenbook](/content/insights/research-methodologies/saying-whats-desirable-and-doing-whats-favorable/index.html): The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR. Published on April 27, 2022 - [How to Support Ukrainian Researchers Right Now — Greenbook](/content/insights/insights-industry-news/how-to-support-ukrainian-researchers-right-now/index.html): How the MR community can leverage its strengths in support of Ukraine. Published on April 1, 2022 (1,229 words) - [Interdisciplinary Research: Benefiting from Diversity of Thought — Greenbook](/content/insights/research-methodologies/interdisciplinary-research-benefiting-from-diversity-of-thought.html): Interdisciplinary research helps shape unique MR studies & solutions. Published on June 30, 2022 (864 words) - [The Customer to Customer Revolution — Greenbook](/content/insights/executive-insights/the-customer-to-customer-revolution/index.html): Popularizing the Consumer to Consumer (C2C) model in e-commerce. Published on April 7, 2022 (1,460 words) - [What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia — Greenbook](/content/insights/market-research-trends/what-goes-around-comes-around-the-neuroscience-behind-90s-nostalgia.html): The phenomenon of ’90s nostalgia viewed through neuroscience. Published on May 4, 2022 (983 words) - [Management Tips for Gen Z (Part One) — Greenbook](/content/insights/generational-insights/management-tips-for-gen-z-part-one/index.html): Learn why employers need to pay attention to Gen Z. Published on May 17, 2022 (665 words) - [Embracing Aggregation: What Buyers Need from Suppliers Today — Greenbook](/content/insights/embracing-aggregation-what-buyers-need-from-suppliers-today.html): Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for good.… Published on August 3, 2022 (449 words) - [7 Tips for Adopting Emerging Research Technology — Greenbook](/content/insights/market-research-trends/7-tips-for-adopting-emerging-research-technology/index.html): How to integrate ResTech into your org. Published on May 31, 2022 - [Music: The Generational Unifier + GreenBook’s New Podcast! — Greenbook](/content/insights/generational-insights/music-the-generational-unifier-greenbooks-new-podcast.html): Connecting market research to what we listen to: music, podcasts, etc. Published on May 3, 2022 - [Getting It Right with Zain Raj — Greenbook](/content/insights/getting-it-right-with-zain-raj/index.html): How reducing the number of clients by 90% doubled their revenue. Published on July 14, 2021 - [Is Analysis of Open-Ended Responses Generating Core Insights? — Greenbook](/content/insights/insights/is-analysis-of-open-ended-responses-generating-core-insights.html): The challenges and benefits of analyzing open ends to reveal insights. Published on April 18, 2022 - [COVID-19 Insights Leaders Roundtable: Edition 18 — Greenbook](/content/insights/market-research-leaders/covid-19-insights-leaders-roundtable-edition-18/index.html): What the insights industry might look like in the months ahead. Published on August 7, 2020 - [Order in Chaos, Foresight in Design — Greenbook](/content/podcast-network/the-greenbook-podcast/order-in-chaos-foresight-in-design/index.html): While reading her daughter a bedtime story about Neil Armstrong, Katie Swindler had an epiphany informing her career in insights and design. In this episode: Join GreenBook’s host, Lenny Murphy,… Published on October 20, 2022 (218 words) - [A Female Founder at the Forefront of Inclusion — Greenbook](/content/podcast-network/the-greenbook-podcast/a-female-founder-at-the-forefront-of-inclusion/index.html): From an MTV VJ to a founder of a multinational company, this insights leader has always prioritized people as a key part of her professional journey. In this episode: Amishi… Published on October 13, 2022 - [The Influence of Live Streaming on Future Marketing — Greenbook](/content/insights/insights-technology/the-influence-of-live-streaming-on-future-marketing.html): The potential of live-streaming for online marketing. Published on May 18, 2022 (254 words) - [A/B Testing: Everything That Glitters Is Not Gold — Greenbook](/content/insights/levelup-your-research/ab-testing-everything-that-glitters-is-not-gold/index.html): The variable often missing from ad effectiveness measurement surveys. Published on April 12, 2022 (453 words) - [GreenBook 2022 Future List Spotlight: Sumit Aneja — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-sumit-aneja/index.html): An interview with 2022 Future List honoree Sumit Aneja (Voxco). Published on April 22, 2022 - [Does Your Brand Have a Cold, Wet Nose? — Greenbook](/content/insights/levelup-your-research/does-your-brand-have-a-cold-wet-nose/index.html): Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand.  A brand with high brand equity has lots of… Published on November 8, 2022 - [GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-rogayeh-tabrizi.html): An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice). Published on June 10, 2022 (1,509 words) - [UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn — Greenbook](/content/insights/umgs-cassandra-tan-talks-about-consumer-engagement-during-the-economic-downturn.html): Talking COVID-19, Gen Z, TikTok, and the music industry. Published on October 19, 2021 (618 words) - [Redefining Brand Tracking with a Consumer-Centric Approach — Greenbook](/content/insights/research-methodologies/redefining-brand-tracking-with-a-consumer-centric-approach.html): Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This reality has been fueled by what… Published on October 19, 2022 (521 words) - [Innovation Management: Breakthrough/Radical Innovation (Part Three) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-breakthroughradical-innovation-part-three.html): Diving into breakthrough/radical innovation and how it applies to MR. Published on April 29, 2022 - [Market Research Top Issues & Trends — Greenbook](/content/insights/the-respondent-experience/market-research-top-issues-038-trends/index.html): Identifying the key trends and current challenges in the MR industry. Published on April 19, 2022 - [Succeet: A Place to Meet and Succeed in Germany — Greenbook](/content/insights/insights/succeet-a-place-to-meet-and-succeed-in-germany/index.html): Learn about the German market research landscape & succeet GmbH. Published on August 3, 2022 (251 words) - [Interview with Ivana Taylor (DIY Marketers) — Greenbook](/content/insights/executive-insights/interview-with-ivana-taylor-diy-marketers/index.html): Interview with Ivana Taylor, a small business and marketing expert. Published on May 5, 2022 (817 words) - [Five Customer Experience and Market Research Predictions for 2022 — Greenbook](/content/insights/five-customer-experience-and-market-research-predictions-for-2022.html): Alchemer’s 2022 predictions emphasize the growing importance of CX. Published on January 10, 2022 - [Behaviorally Targeted Surveys: The Marketer’s Secret Weapon — Greenbook](/content/insights/research-methodologies/behaviorally-targeted-surveys-the-marketers-secret-weapon.html): Why should marketers be using behaviorally enhanced surveys? Published on April 21, 2022 - [Put People First: Invest in Skill Development for Growth — Greenbook](/content/insights/put-people-first-invest-in-skill-development-for-growth.html): Technology dominated this year’s GRIT report, but if you skimmed over “skills emphasized for staff development,” you might miss that the leaders in tech provided clear insights into emerging survival… Published on August 3, 2022 (423 words) - [What Brands Can Learn from the Launch of Pinterest Predicts — Greenbook](/content/podcast-network/the-greenbook-podcast/what-brands-can-learn-from-the-launch-of-pinterest-predicts.html): Discussing the quality and relevance of content for consumer demand. Published on May 26, 2022 - [GreenBook’s Top 5 Market Research Podcasts — Greenbook](/content/insights/insights-industry-news/greenbooks-top-5-market-research-podcasts/index.html): GreenBook’s market research podcast recommendations. Published on April 20, 2022 - [GreenBook 2022 Future List Spotlight: Salam Beasan — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-salam-beasan/index.html): An interview with 2022 Future List honoree Salam Beasan (Similarweb). Published on July 22, 2022 - [The Reactive Marketing Reset — Greenbook](/content/insights/focus-on-apac/the-reactive-marketing-reset/index.html): The current and future needs of Asia-Pacific Marketers. Published on March 23, 2022 (998 words) - [The Future of Consumer Feedback is Fun and Fiercely First-Party — Greenbook](/content/podcast-network/the-greenbook-podcast/the-future-of-consumer-feedback-is-fun-and-fiercely-first-party.html): Discussing fun respondent experiences & gamification in MR. Published on May 12, 2022 - [A Moveable Feast: How Do Consumers Talk about Food Delivery? — Greenbook](/content/insights/insights/a-moveable-feast-how-do-consumers-talk-about-food-delivery.html): Digging into the social trends behind popular food delivery services. Published on April 4, 2022 - [What Can Insights Learn from Hollywood? — Greenbook](/content/insights/insights-business-growth/what-can-insights-learn-from-hollywood/index.html): Sprinkling a sliver of Hollywood into your insights communications. Published on May 2, 2022 - [GreenBook 2022 Future List Spotlight: Dr. Jessica Wong — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-dr-jessica-wong.html): An interview with 2022 Future List honoree Jessica Wong (Paramount). Published on June 3, 2022 - [Insight Communities: Flourishing In a Time of Change — Greenbook](/content/podcast-network/the-greenbook-podcast/insight-communities-flourishing-in-a-time-of-change.html): Discussing the changing needs of research service buyers. Published on May 19, 2022 (169 words) - [Set Up Your Centralized Insights Management Platform for Success — Greenbook](/content/insights/knowledge-management/set-up-your-centralized-insights-management-platform-for-success.html): Seven steps to successfully set up your insights management platform. Published on February 22, 2022 - [How to Deliver Quality Insights in a DIY World — Greenbook](/content/podcast-network/the-greenbook-podcast/how-to-deliver-quality-insights-in-a-diy-world/index.html): Discussing DIY research, survey design, and data quality. Published on April 21, 2022 - [Lead by Example: How Insights Managers Can Improve Knowledge Engagement — Greenbook](/content/insights/knowledge-management/lead-by-example-how-insights-managers-can-improve-knowledge-engagement.html): How insights managers can build a culture of knowledge engagement. Published on March 22, 2022 - [GreenBook 2022 Future List Spotlight: Hannah Kirk — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-hannah-kirk/index.html): An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research). Published on May 20, 2022 - [Consumers and the Future of the 5G Wireless Communications Industry — Greenbook](/content/insights/executive-insights/consumers-and-the-future-of-the-5g-wireless-communications-industry.html): How will 5G benefit consumers, investors, businesses, & marketers? Published on February 3, 2022 - [3 Ways Market Researchers Can Be More Agile Right Now — Greenbook](/content/insights/market-research-trends/3-ways-market-researchers-can-be-more-agile-right-now.html): Tune into MR trends and leverage new tools to enhance your insights. Published on April 6, 2022 (850 words) - [How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse? — Greenbook](/content/insights/focus-on-apac/how-likely-are-consumers-in-singapore-and-australia-to-embrace-the-metaverse.html): Consumer attitudes towards 3D virtual worlds in Singapore & Australia. Published on March 2, 2022, Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: How interested would you be in meeting other people to shop / work / socialise in such a virtual 3D space as opposed to meeting them in real-life? (% "very interested" / "somewhat interested"), Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: How interested would you be in meeting other people to shop / work / socialise in such a virtual 3D space as opposed to meeting them in real-life? (% "very interested" / "somewhat interested"), Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: How interested would you be in meeting other people to shop / work / socialise in such a virtual 3D space as opposed to meeting them in real-life?, Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: How interested would you be in meeting other people to shop / socialise / work in such a virtual 3D space as opposed to meeting them in real-life?, Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: Which, if any, of the following shops would you be interested in visiting within a 3D virtual space? Please select all that apply.

, Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: Which, if any, of the following shops would you be interested in visiting within a 3D virtual space? Please select all that apply.

, Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: Which, if any, of the following would make you interested in visiting a shop in a 3D virtual space? Please select all that apply.

, Imagine putting on a VR headset – a pair of goggles that lets you step into a 3-dimensional virtual world – where you can move about and interact as naturally as you would in real life.

Q: What would make you interested in visiting a shop in a 3D virtual space? Please select all that apply.

- [New Ways of Working to Help Researchers Solve Problems, Test and Build Solutions (Part One) — Greenbook](/content/insights/new-ways-of-working-to-help-researchers-solve-problems-test-and-build-solutions.html): Design Thinking, Lean Startup, and Agile are helpful ways of working. Published on June 28, 2021 - [GreenBook 2022 Future List Spotlight: Melina Palmer — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-melina-palmer/index.html): An interview with 2022 Future List honoree Melina Palmer (The Brainy Business). Published on June 17, 2022 (991 words) - [GreenBook 2022 Future List Spotlight: Rob Turnbull — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-rob-turnbull/index.html): An interview with 2022 Future List honoree Rob Turnbull (Twitter). Published on June 24, 2022 (1,021 words) - [Atomic Research: What It Is And Why You Should Be Doing It — Greenbook](/content/insights/research-methodologies/atomic-research-what-it-is-and-why-you-should-be-doing-it.html): Introducing “atomic research” and how it benefits market researchers. Published on April 18, 2022 - [GreenBook 2022 Future List Spotlight: Josipa Majic — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-josipa-majic/index.html): An interview with 2022 Future List honoree Josipa Majic (Tacit). Published on July 29, 2022 - [Why It’s Time for Insights Professionals to Take Their Research In-House — Greenbook](/content/insights/research-methodologies/why-its-time-for-insights-professionals-to-take-their-research-in-house.html): The wide-ranging benefits of bringing your market research in-house. Published on March 31, 2022 (1,071 words) - [When Will There Be Peace Between Creatives and Researchers? — Greenbook](/content/insights/gain-retain/when-will-there-be-peace-between-creatives-and-researchers.html): The friction between insights and creative teams – and the solution. Published on March 24, 2022 - [Interview with Carol Cunningham (BET Networks) — Greenbook](/content/insights/interview-with-carol-cunningham-vp-of-consumer-insights-business-strategy-bet-networks.html): Sitting down with VP of Consumer Insights & Business Strategy at BET. Published on January 27, 2022 - [GreenBook 2022 Future List Spotlight: Katherine Duong — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-katherine-duong.html): An interview with 2022 Future List honoree Katherine Duong (Target). Published on April 8, 2022 - [Innovation Management: Sustaining Innovation (Part Two) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-sustaining-innovation-part-two.html): Digging deeper into “sustaining innovation” and its relevancy to MR. Published on March 28, 2022 (743 words) - [GreenBook 2022 Future List Spotlight: Giovanna Fortuna — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-giovanna-fortuna.html): An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa). Published on April 15, 2022 - [GreenBook 2022 Future List Spotlight: Mark Resnick — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-mark-resnick/index.html): An interview with 2022 Future List honoree Mark Resnick (Zappi). Published on July 15, 2022 (972 words) - [Why I Love the Beta Distribution (Part Two) — Greenbook](/content/insights/levelup-your-research/why-i-love-the-beta-distribution-part-two/index.html): The Beta Distribution is key to estimating consumer preferences. Published on March 8, 2022 (874 words) - [COVID-19 Insights Leaders Roundtable: Edition 12 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-12/index.html): Digitization is here to stay. Published on June 25, 2020 - [Interview with John Dick, Founder and CEO of CivicScience — Greenbook](/content/insights/ceo-series-interview-with-john-dick-founder-and-ceo-of-civicscience.html): Early stages of a new marketing ecosystem powered by personal data. Published on September 10, 2021 (4,279 words) - [Market Research Predictions for 2022 (Part Two) — Greenbook](/content/insights/market-research-predictions-for-2022-part-two/index.html): Industry leaders’ MR predictions for the new year. Published on January 5, 2022 - [Healthcare DIY Needs a Partner to Check Its Vital Signs — Greenbook](/content/insights/research-methodologies/healthcare-diy-needs-a-partner-to-check-its-vital-signs.html): Conducting & designing successful DIY market research in healthcare. Published on March 17, 2022 - [CX-Related Defection – Timing is Everything — Greenbook](/content/insights/gain-retain/cx-related-defection-8211-timing-is-everything/index.html): Diagnosing and solving the question of customer defection. Published on March 10, 2022 - [Let’s Get Conversational! — Greenbook](/content/insights/focus-on-apac/lets-get-conversational/index.html): Introducing conversational surveys, or conversational AI. Published on April 13, 2022 - [If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why. — Greenbook](/content/insights/research-methodologies/if-youre-not-using-ai-in-your-insights-program-youre-behind-heres-why.html): How to optimize your insights program using AI. Published on May 6, 2022 - [GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-gracie-mckinstry-smith.html): An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target). Published on May 13, 2022 - [Insights Worth Shouting About — Greenbook](/content/insights/insights-business-growth/insights-worth-shouting-about/index.html): Effectively communicating insights from a study across a business. Published on March 16, 2022 (449 words) - [Designing a Research Team with Range — Greenbook](/content/podcast-network/the-greenbook-podcast/designing-a-research-team-with-range/index.html): Discussing the creation and innovations of multi-disciplinary teams. Published on March 31, 2022 - [A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey — Greenbook](/content/insights/research-methodologies/a-researcher-who-became-a-respondent-part-two-mapping-the-panelist-journey.html): An insider’s look into the online panelist experience. Published on March 11, 2022 - [COVID-19 Insights Leaders Roundtable: Edition 15 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-15/index.html): Embracing the uncertainty of COVID-19. Published on July 17, 2020 - [Does the Dragon Own the Eagle? — Greenbook](/content/insights/does-the-dragon-own-the-eagle/index.html): Chinese investment in US industries and its impact on American investors. Published on December 2, 2021 - [GreenBook 2022 Future List Spotlight: Adam Colasanto — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-adam-colasanto.html): An interview with 2022 Future List honoree Adam Colasanto (Vizit). Published on March 25, 2022 - [Agile Frameworks – Scrum (Part Six) — Greenbook](/content/insights/agile-frameworks-scrum-part-6/index.html): Learn about the Agile framework Scrum and how can it benefit MR. Published on December 28, 2021 (1,103 words) - [Does Market Research Need a Slow Revolution? — Greenbook](/content/insights/market-research-trends/does-market-research-need-a-slow-revolution/index.html): Applying tenets of the ‘Slow Movement’ to our market research work. Published on March 30, 2022 (987 words) - [GreenBook 2022 Future List Spotlight: Timothy J. Cornelius — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-timothy-j-cornelius.html): An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro). Published on May 6, 2022 (487 words) - [Consumers and the Digital Home Gym Craze — Greenbook](/content/insights/the-digital-home-gym-craze/index.html): The way we workout, both at the gym and at home, is transforming. Published on January 6, 2022 - [Unpacking the ResTech M&A Landscape — Greenbook](/content/podcast-network/the-greenbook-podcast/unpacking-the-restech-ma-landscape/index.html): Discussing M&A, market research trends, and the future of ResTech. Published on March 24, 2022 - [GreenBook 2022 Future List Spotlight: Dr. Clara Mundia — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-dr-clara-mundia.html): An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg). Published on March 18, 2022 (501 words) - [The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer — Greenbook](/content/insights/insights-industry-news/the-spotify-fallout-teaches-us-a-lesson-on-the-voice-of-the-customer.html): The recent Spotify controversy created a window of opportunity. Published on February 11, 2022 (584 words) - [Democratizing Research with Dovetail, the Next ResTech Unicorn — Greenbook](/content/podcast-network/the-greenbook-podcast/democratizing-research-with-dovetail-the-next-restech-unicorn.html): Discussing up and coming trends in ResTech. Published on April 7, 2022 (296 words) - [GRIT Report Sneak Peek: The State of Insights In 2022 — Greenbook](/content/podcast-network/the-greenbook-podcast/grit-report-sneak-peek-the-state-of-insights-in-2022.html): An exclusive sneak peek into the 2022 Insights Practice GRIT Report! Published on February 17, 2022 - [Does MRX Have A Sample Crisis? — Greenbook](/content/podcast-network/the-greenbook-podcast/does-mrx-have-a-sample-crisis/index.html): The current challenges of sample supply & the impacts on the industry. Published on March 10, 2022 - [Innovation Management (Part One) — Greenbook](/content/insights/monthly-dose-of-design/innovation-management-part-one/index.html): The first installment of a new 12-part series on innovation. Published on February 28, 2022 (812 words) - [Making Surveys Human Matters Now More Than Ever — Greenbook](/content/insights/research-methodologies/making-surveys-human-matters-now-more-than-ever/index.html): Humanising survey research is key to improving survey results & data. Published on March 9, 2022 (946 words) - [Applying the Swiss Cheese Model to Survey Fraud — Greenbook](/content/insights/research-methodologies/applying-the-swiss-cheese-model-to-survey-fraud/index.html): The Swiss Cheese Model of Pandemic Defense applied to survey fraud. Published on February 14, 2022 - [GreenBook 2022 Future List Spotlight: Dana Kim — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-dana-kim/index.html): An interview with 2022 Future List honoree Dana Kim (Highlight). Published on July 1, 2022 (806 words) - [Do Customers “Love” Brands? — Greenbook](/content/insights/brand-strategy/do-customers-8220love8221-brands/index.html): We explore whether consumers can love brands, and, if so, how and why. Published on March 1, 2022 (430 words) - [Will Shoppers Make It a Merry Christmas for the US Economy? — Greenbook](/content/insights/will-shoppers-make-it-a-merry-christmas-for-the-us-economy.html): A look at Covid’s impact on holiday spending and the US economy. Published on December 16, 2021 (1,135 words) - [GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp — Greenbook](/content/insights/future-list-honorees/greenbook-2022-future-list-spotlight-chloe-russell-sharp.html): An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch). Published on April 25, 2022 - [Market Research During Times of Inflation — Greenbook](/content/insights/market-research-during-times-of-inflation/index.html): How can market research & businesses adapt to inflation? Published on January 12, 2022 - [insights/aligning-department-and-organizational-goals-with-leapfrog-vtech.html](/content/insights/aligning-department-and-organizational-goals-with-leapfrog-vtech.html) - [How Values and Emotions Chart The Direction Of Your Business — Greenbook](/content/insights/insights/how-values-and-emotions-chart-the-direction-of-your-business.html): Examining consumer perception via sophisticated text analysis tech. Published on February 7, 2022 (1,358 words) - [Post COVID, We Are Finding Connection At Our Local Grocery Store — Greenbook](/content/insights/consumer-behavior/post-covid-we-are-finding-connection-at-our-local-grocery-store.html): Generational POV’s on grocery store preference and frequency. Published on February 15, 2022 (473 words) - [How King’s Hawaiian 10x’d Its Brand Tracking Capabilities — Greenbook](/content/insights/insights/how-kings-hawaiian-10xd-its-brand-tracking-capabilities.html): King’s Hawaiian turns to TapResearch’s Brand Insights solution. Published on March 14, 2022 - [Gamification, Big Data, and Consumers: What’s on the Horizon? — Greenbook](/content/insights/market-research-trends/gamification-big-data-and-consumers-what8217s-on-the-horizon.html): Gamification, data collection, and the the Internet of Behavior (IoB). Published on February 18, 2022 - [Storytelling is Not Just for Reporting: How to Storify Your Survey — Greenbook](/content/insights/research-methodologies/storytelling-is-not-just-for-reporting-how-to-storify-your-survey.html): Applying storytelling to not only data analysis, but survey design. Published on February 25, 2022 (836 words) - [3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products — Greenbook](/content/insights/research-methodologies/3-reasons-why-measuring-behaviour-over-purchase-intent-sells-more-products.html): Applying a “Behavior First” approach to purchase intent. Published on February 24, 2022 (349 words) - [Comparing Generational Happiness Drivers in 2022 — Greenbook](/content/insights/comparing-generational-happiness-drivers-in-2022/index.html): Happiness drivers across four generations. Published on January 4, 2022 - [Overcoming the Most Common Barriers to Insights Team Maturity — Greenbook](/content/insights/knowledge-management/overcoming-the-most-common-barriers-to-insights-team-maturity.html): How to increase your insights team’s influence in your organization. Published on February 9, 2022 (1,131 words) - [Combining Design Thinking, Lean Startup, and Agile into a Single Framework (Part Seven) — Greenbook](/content/insights/combining-design-thinking-lean-startup-and-agile-into-a-single-framework-part-seven.html): Combining Design Thinking, Lean Startup, and Agile into one framework. Published on January 28, 2022 (679 words) - [Building Your Fame Muscle: A Workout for Qualitative Researchers — Greenbook](/content/insights/qualitative-market-research/building-your-fame-muscle-a-workout-for-qualitative-researchers.html): The top skills needed for a Qual Researcher to excel in the industry. Published on February 16, 2022 - [People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way. — Greenbook](/content/insights/people-hate-surveys-but-love-being-listened-to-future-tech-says-theres-a-better-way.html): The potential of digital humans to transform the survey experience. Published on January 26, 2022 (1,198 words) - [Strong Link between Bad News and Loss of Value for Portuguese Banks — Greenbook](/content/insights/strong-link-between-bad-news-and-loss-of-value-for-portuguese-banks.html): A 2021 study reveals the value of unsolicited customer opinions. Published on January 17, 2022 - [The Wild, Wild West of ResearchOps — Greenbook](/content/podcast-network/the-greenbook-podcast/the-wild-wild-west-of-researchops/index.html): Discussing data democratization, ResearchOps, and more. Published on February 3, 2022 - [Why Customer Loyalty is More Important than Ever — Greenbook](/content/insights/insights/why-customer-loyalty-is-more-important-than-ever/index.html): Rising acquisition costs have led to brands’ customer-centric approach. Published on February 21, 2022 (670 words) - [Smart Automation for Higher Data Quality — Greenbook](/content/insights/dynata-smart-automation/index.html): In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become… Published on August 4, 2022 - [Zappi: Net Zero and Hybrid Leadership in 2022 — Greenbook](/content/podcast-network/the-greenbook-podcast/zappi-net-zero-and-hybrid-leadership-in-2022/index.html): Discussing Zappi’s role in global sustainability and company culture. Published on February 10, 2022 (168 words) - [Missing: Why Fractured Data Is Killing Market Research — Greenbook](/content/insights/missing-why-fractured-data-is-killing-market-research.html): What does the massive consolidation in the MR industry indicate? Published on January 25, 2022 (340 words) - [Why I Love the Beta Distribution (Part One) — Greenbook](/content/insights/levelup-your-research/why-i-love-the-beta-distribution-part-one/index.html): The Beta distribution should be in every market researcher’s toolbox. Published on February 8, 2022 - [Eye Tracking: The What, Why, and How — Greenbook](/content/insights/eye-tracking-the-what-why-and-how/index.html): Eye tracking, its benefits, and its many applications. Published on January 20, 2022 - [The Time for Agile Employee Insights — Greenbook](/content/insights/the-time-for-agile-employee-insights/index.html): The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made desperately high job offers… Published on August 3, 2022 - [Verifying Phone Numbers in the UK — Greenbook](/content/insights/verifying-phone-numbers/index.html): The importance of validating phone numbers in samples. Published on February 4, 2022 (780 words) - [Five Key Principles to Improve Data Quality — Greenbook](/content/insights/five-key-principles-to-improve-data-quality/index.html): Helping market researchers prevent fraud and improve data quality. Published on January 31, 2022 - [Determination, Versatility, Adaptability — Greenbook](/content/insights/determination-versatility-adaptability/index.html): Three traits for organizations to embrace in an ever-changing world. Published on January 11, 2022 (1,092 words) - [Not a Small World after All: Are Your Surveys Reaching the Right Audiences? — Greenbook](/content/insights/research-methodologies/not-a-small-world-after-all-are-your-surveys-reaching-the-right-audiences.html): MR that taps into a deep pool of populations reveals valuable insight. Published on March 7, 2022 (548 words) - [Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022 — Greenbook](/content/insights/still-crazy-after-all-these-years-neuroscience-cultural-cycles-and-2022.html): How the recent chaotic years are part of a recurring cultural pattern. Published on January 21, 2022 - [Did Peloton Just Experience the Worst Product Placement in History? — Greenbook](/content/insights/did-peloton-just-experience-the-worst-product-placement-in-history.html): Did Peloton mitigate brand damage after a poor product placement? Published on December 22, 2021 (360 words) - [Attracting the Right Members for a Successful Community — Greenbook](/content/insights/attracting-the-right-members-for-a-successful-community.html): Discussing how to find the right respondents for your market research. Published on December 10, 2021 (893 words) - [Should Surveys Contain Progress Bars? — Greenbook](/content/insights/should-surveys-contain-progress-bars/index.html): Are progress bars in surveys a help or a hinderance? Published on February 1, 2022 - [Why I Don’t like the Five-Point Purchase Intent Question — Greenbook](/content/insights/why-i-dont-like-the-five-point-purchase-intent-question.html): Purchase intent questioning does not accurately mirror shopper choice. Published on January 14, 2022 (822 words) - [Market Research: The Science of People, Not Numbers — Greenbook](/content/insights/market-research-the-science-of-people-not-numbers/index.html): How can we do research that accepts human unpredictability? Published on December 27, 2021 - [The World’s First D2C Product Testing Platform with Dana Kim — Greenbook](/content/podcast-network/the-greenbook-podcast/the-worlds-first-d2c-product-testing-platform-with-dana-kim.html): Innovations in product testing and market research. Published on January 20, 2022 - [Agile Frameworks – Kanban (Part Five) — Greenbook](/content/insights/agile-frameworks-kanban-part-5/index.html): What is Kanban and how can it benefit market researchers? Published on November 29, 2021 - [MRX Predictions for 2021 From Insights Industry Leaders — Greenbook](/content/insights/market-research-trends/mrx-predictions-for-2021-from-insights-industry-leaders.html): Insights and market research leaders share their predictions for what to expect in 2021. Published on December 16, 2020 (4,050 words) - [How Will the Billionaire Space Race Affect Society? — Greenbook](/content/insights/how-will-the-billionaire-space-race-affect-society/index.html): Critically examining the Billionaire Space Race and its impacts. Published on November 18, 2021 - [Marketers should be excited about all of the new trends in mobile marketing. Here's what you should know about four large trends shaping the industry. — Greenbook](/content/insights/4-major-mobile-marketing-trends-shaping-the-industry.html): Four trends for 2022 in mobile marketing and how to succeed in them. Published on January 3, 2022 (825 words) - [The Biggest Challenges Facing Millennials Going into 2022 and Beyond — Greenbook](/content/insights/the-biggest-challenges-facing-millennials-going-into-2022-and-beyond.html): Millennials: their drivers of happiness and their biggest challenges. Published on December 21, 2021 - [How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages? — Greenbook](/content/insights/market-research-trends/how-to-remain-competitive-in-a-context-of-rising-raw-material-prices-and-rising-wages.html): Adapting to inflation while keeping consumers happy. Published on February 17, 2022 - [Trend for 2022: Meet the New Brand Tracker — Greenbook](/content/insights/trend-for-2022-meet-the-new-brand-tracker/index.html): How MR firms can leverage ResTech to create reoccurring revenue. Published on January 18, 2022 - [Bridging the Automation Gap to Meet Today’s Insights Demands — Greenbook](/content/insights/bridging-the-automation-gap-to-meet-todays-insights-demands.html): How do we bridge the data collection and automation gap in MR? Published on December 22, 2021 - [Optimize E-Commerce Images with AI to Maximize Conversion  — Greenbook](/content/insights/optimize-e-commerce-images-with-ai-to-maximize-conversion.html): A new AI-powered platform helps brands optimize e-commerce images. Published on February 2, 2022 (465 words) - [COVID-19 Insights Leaders Roundtable: Edition 3 — Greenbook](/content/insights/market-research-leaders/covid-19-insights-leaders-roundtable-edition-3/index.html): The importance of humanity during the COVID-19 pandemic. Published on April 17, 2020 - [Why Insights Teams Need to Focus on Communication Skills — Greenbook](/content/insights/insights-business-growth/why-insights-teams-need-to-focus-on-communication-skills.html): Learn why insights teams must focus on communication skills. Published on January 19, 2022 - [Unmasking Scents – Your Nose Knows More than You Think — Greenbook](/content/insights/unmasking-scents-your-nose-knows-more-than-you-think.html): Where scent and marketing meet. Published on December 3, 2021 (746 words) - [Validating Advertising Campaigns During a Tumultuous Year — Greenbook](/content/insights/validating-advertising-campaigns-during-a-tumultuous-year.html): A case study focused on an insurance company’s advertising strategy. Published on December 17, 2021 (541 words) - [Brand-building: What Brand Beliefs Can You Really Move? — Greenbook](/content/insights/brand-building-what-brand-beliefs-can-you-really-move.html): Which attribute ratings are most responsive to ad spending? Published on December 27, 2021 - [A Festivus for the Rest of Us Respondents — Greenbook](/content/insights/a-festivus-for-the-rest-of-us-respondents/index.html): Reflecting on how we can improve survey design for respondents. Published on December 23, 2021 (269 words) - [The Rise of the Multi-Billion Dollar ResTech Industry — Greenbook](/content/insights/the-rise-of-the-multi-billion-dollar-restech-industry.html): Online sample is finding its place by driving innovation in ResTech. Published on January 5, 2022 - [Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business — Greenbook](/content/insights/diageo-evolves-its-insight-community-to-improve-response-rates-speed-to-results-and-overall-utility-across-the-business.html): Gaining insight into the changing behaviors of beer & spirit shoppers. Published on December 29, 2021 (323 words) - [Renewable Energies Benefiting Supply Chain Reliability — Greenbook](/content/insights/renewable-energies-benefiting-supply-chain-reliability.html): The link between supply chain reliability and renewable energies. Published on December 15, 2021 - [What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 
 — Greenbook](/content/insights/what-does-the-office-have-in-common-with-the-market-research-sample-supply-chain.html): Similar to the realm of video streaming services, the MR sample space faces increased fragmentation. Published on December 13, 2021 (388 words) - [A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source — Greenbook](/content/insights/fixing-data-quality-at-the-source-a-researcher-who-became-a-respondent.html): How can we improve the sampling process itself? Published on January 7, 2022 - [Inflation Reveals the Need for Better Insights — Greenbook](/content/insights/research-methodologies/inflation-reveals-the-need-for-better-insights/index.html): A focus on consumer demand is needed to offset rising inflation. Published on December 30, 2021 - [Is Online Sample Ignoring Gen X Consumers? — Greenbook](/content/insights/is-online-sample-ignoring-gen-x-consumers/index.html): Are Gen Xers, the “ignored generation”, justifiably brushed aside? Published on January 13, 2022 (423 words) - [Busting Seven Marketing Myths — Greenbook](/content/insights/busting-seven-marketing-myths/index.html): Seven busted myths that will lead to better marketing and research. Published on December 6, 2021 - [5 Ways That Covid-19 Has Impacted Healthcare — Greenbook](/content/insights/5-ways-that-covid-19-has-impacted-healthcare/index.html): Explore some of the ways in which Covid-19 has impacted healthcare. Published on November 15, 2021 (915 words) - [The Rise of Influencer Marketing in Healthcare — Greenbook](/content/insights/market-research-trends/the-rise-of-influencer-marketing-in-healthcare/index.html): Why context is key when considering Digital Opinion Leaders. Published on January 4, 2021 - [Is Money the Best Reward for B2B Respondents? — Greenbook](/content/insights/is-money-the-best-reward-for-b2b-respondents/index.html): Incentivize B2B survey respondents without sacrificing data quality. Published on November 26, 2021 (466 words) - [3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences — Greenbook](/content/insights/3-variations-in-covid-19-vaccine-uptake-which-can-be-explained-by-personality-differences.html): Exploring how personality may influence vaccination rates. Published on October 12, 2021 (911 words) - [Are Proof of Stake Crypto Coins the Future of the Market? — Greenbook](/content/insights/are-proof-of-stake-crypto-coins-the-future-of-the-market.html): Despite its volatility, cryptocurrency is here to stay. Published on November 4, 2021 - [Marketers – Stop Feeling Dirty About Being Cheap — Greenbook](/content/insights/marketers-stop-feeling-dirty-about-being-cheap/index.html): The importance of your brand being considered good value for money. Published on November 11, 2021 (187 words) - [PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing — Greenbook](/content/insights/pepsico-creates-high-impact-walkers-holiday-ad-with-early-stage-testing.html): Using Zappi Amplify TV to vet and refine a high-impact holiday ad. Published on December 23, 2021 - [Data Strategies That Will Make MTA (Multi-Touch Attribution) Work for Your Organization — Greenbook](/content/insights/data-strategies-that-will-make-mta-multi-touch-attribution-work-for-your-organization.html): Multi-Touch Attribution is hard work but essential in the digital age. Published on November 19, 2021 (201 words) - [Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change — Greenbook](/content/insights/eight-in-10-consumers-believe-all-countries-must-come-together-to-combat-climate-change.html): A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to this pressing threat. Published on November 24, 2021 - [Environmental Sustainability: Healthcare and Medical Devices — Greenbook](/content/insights/environmental-sustainability-healthcare-and-medical-devices.html): What impact does medical device production have on the environment? Published on September 23, 2021 - [The Seven Most Common Mistakes in B2B Research — Greenbook](/content/insights/the-seven-most-common-mistakes-in-b2b-research/index.html): Are your B2B market research methodologies up to date? Published on November 1, 2021 - [Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development — Greenbook](/content/insights/clif-bar-company-uses-data-to-lead-better-for-you-and-better-for-the-environment-product-development.html): Mintel’s work with their client, Clif Bar & Company, to expand its brand globally. Published on November 17, 2021 (569 words) - [Tackling Infobesity: A Recipe for Clear Communications — Greenbook](/content/insights/insights-business-growth/tackling-infobesity-a-recipe-for-clear-communications.html): How to mitigate the problem of data overload. Published on December 20, 2021 - [How to Effectively Incentivize Gen Z to Participate in Market Research — Greenbook](/content/insights/how-to-effectively-incentivize-gen-z-to-participate-in-market-research.html): In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key. Published on December 7, 2021 - [5 Upcoming Travel Trends Pushed by UX Innovation — Greenbook](/content/insights/5-upcoming-travel-trends-pushed-by-ux-innovation/index.html): New UX innovations are driving changes in the travel industry. Published on November 2, 2021 (1,130 words) - [Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite — Greenbook](/content/insights/insights-uncovering-the-10-that-matters-most-and-reporting-it-to-the-c-suite.html): Four tips for uncovering and communicating the story in your data. Published on October 6, 2021 (1,419 words) - [A Behavioral Approach to Measuring Pack Effectiveness — Greenbook](/content/insights/a-behavioral-approach-to-measuring-pack-effectiveness.html): What are the critical metrics that drive shopper choice? Published on November 16, 2021 (379 words) - [The Emerging COVID-19 Consumer Tribes — Greenbook](/content/insights/market-research-trends/the-emerging-covid-19-consumer-tribes/index.html): Since the pandemic began, four consumer tribes have emerged, showing the varying emotional states of consumers around the world. Published on December 15, 2020 (852 words) - [Shane Skillen on the Power of Advertisement, Teamwork, and Family — Greenbook](/content/insights/shane-skillen-on-the-power-of-advertisement-teamwork-and-family.html): Launch innovative tools that drive impact and ROI for global insights. Published on July 30, 2021 (2,162 words) - [Scrapbooking as a Research Tool — Greenbook](/content/insights/scrapbooking-as-a-research-tool/index.html): Gathering insights via scrapbooks and collages. Published on December 9, 2021 - [Woops! We Forgot to Define Value! — Greenbook](/content/insights/woops-we-forgot-to-define-value/index.html): Applying the value chain approach to marketing communications. Published on October 28, 2021 - [Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising — Greenbook](/content/insights/retooling-research-to-properly-measure-the-short-and-long-term-effects-of-advertising.html): Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account. Published on November 30, 2021 - [In Today’s Hi-Tech World, What Does the Future of Research Look Like? — Greenbook](/content/insights/in-todays-hi-tech-world-what-does-the-future-of-research-look-like.html): Data Science is making way for more complex meta-analyses. Published on September 15, 2021 - [Imagine Turning TikToks Into Insight — Greenbook](/content/insights/imagine-turning-tiktoks-into-insight/index.html): How can researchers turn TikToks into insight? Published on September 28, 2021 - [What to Make Of the Investment Activity in MR? — Greenbook](/content/insights/what-to-make-of-the-investment-activity-in-mr/index.html): Last year saw an unprecedented level of investment in the MR space. Published on November 4, 2021 (515 words) - [Barriers to AI in Healthcare — Greenbook](/content/insights/barriers-to-ai-in-healthcare/index.html): How AI both revolutionizes and complicates the healthcare industry Published on October 13, 2021 - [‘Living’ Brands: Getting Macs and Avoiding Noids — Greenbook](/content/insights/living-brands-getting-macs-and-avoiding-noids/index.html): In advertising, personification can say what words can’t. Published on August 17, 2021 - [Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education — Greenbook](/content/insights/making-data-driven-decisions-how-do-it-together-research-is-informing-higher-education.html): Leveraging market research to design a highly specialized graduate academic program. Published on December 2, 2021 - [Asia Leads the Way in Esports Growth — Greenbook](/content/insights/asia-leads-the-way-in-esports-growth/index.html): Esports have continued to thrive in Asia during the COVID-19 pandemic. Published on August 30, 2021 (774 words) - [Cannabis – Just Business? — Greenbook](/content/insights/cannabis-just-business/index.html): The implications of the budding cannabis industry. Published on October 21, 2021 - [Tesla Opened the Door: Which New EVs Will Continue the Progress? — Greenbook](/content/insights/tesla-opened-the-door-which-new-evs-will-continue-the-progress.html): Looking at the history and future of electric vehicles. Published on October 7, 2021 (1,282 words) - [Gaming Website UX Testing — Greenbook](/content/insights/gaming-website-ux-testing/index.html): Build an insight community to use for products and industry research. Published on September 13, 2021 - [GRIT Future List Honorees — Greenbook](/content/insights/future-list-honorees/grit-future-list-honorees/index.html): GreenBook is proud to announce the third annual GRIT Future List-an awards program to inspire, support, and celebrate young leaders who are driving consumer insights forward in unexpected ways. The… Published on February 9, 2021 - [Why Targeting Eats Reach-Based Media Strategies for Lunch — Greenbook](/content/insights/why-targeting-eats-reach-based-media-strategies-for-lunch.html): Why targeting ads should be prioritized over expanding their reach. Published on November 22, 2021 (766 words) - [Sparking Transformative Outcomes for the Largest Door Manufacturer — Greenbook](/content/insights/sparking-transformative-outcomes-for-the-largest-door-manufacturer.html): Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry. Published on December 6, 2021 (397 words) - [Future Trends of Market Research and Technology — Greenbook](/content/insights/future-trends-of-market-research-and-technology/index.html): Hear from industry leaders on a variety of topics relevant to all things research: New Technologies, Sample quality, the continuing impact of Covid-19 on in-person research, and how these variables will continue to affect research in 2022. Published on October 3, 2021 (266 words) - [Why Keeping Technology Human Matters Now More Than Ever — Greenbook](/content/insights/why-keeping-technology-human-matters-now-more-than-ever.html): Technological advances shouldn’t be at the expense of the human. Published on October 11, 2021 (819 words) - [Agile Principles for Market Research (Part Four) — Greenbook](/content/insights/monthly-dose-of-design-part-4-agile-principles-for-market-research.html): What is the Agile methodology? How can it benefit your organization? Published on October 26, 2021 - [insights/ceo-series-interview-with-craig-stevens-ceo-of-cooltool.html](/content/insights/ceo-series-interview-with-craig-stevens-ceo-of-cooltool.html) - [Advice for Delivering Digital Education to Health Professionals — Greenbook](/content/insights/advice-for-delivering-digital-education-to-health-professionals.html): Remote learning in the healthcare education sphere. Published on November 3, 2021 - [CX Leaders – Your Expectations Are Too High! — Greenbook](/content/insights/cx-leaders-your-expectations-are-too-high/index.html): Is customer-centricity being taken to an extreme? Published on October 14, 2021 (612 words) - [Is America’s Largest Minority Declining? The Future of Hispanic Identity — Greenbook](/content/insights/is-americas-largest-minority-declining-the-future-of-hispanic-identity.html): A look at the Hispanic/Latino demographic in the U.S. and its future. Published on December 14, 2021 (526 words) - [Has the GDPR Reduced the Amount of Consumer Data? — Greenbook](/content/insights/has-the-gdpr-reduced-the-amount-of-consumer-data/index.html): The ripple effect of the GDPR on the market research industry. Published on October 22, 2021 (848 words) - [The Problem with Blaming the Survey for Poor Data Quality — Greenbook](/content/insights/the-problem-with-blaming-the-survey-for-poor-data-quality.html): Respondent experience remains key to producing quality sample data. Published on November 9, 2021 (217 words) - [Brand Loyalty: The Link between Attitudes and Behaviors — Greenbook](/content/insights/brand-loyalty-the-link-between-attitudes-and-behaviors.html): Bringing attitudinal and behavioral perspectives together for predictive power. Published on November 12, 2021 (174 words) - [Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence — Greenbook](/content/insights/meet-gen-z-dont-trivialize-your-brands-digital-presence.html): Market research, customer experience, and advertising, meet Gen Z. Published on October 25, 2021 (819 words) - [The Pursuit of Happiness — Greenbook](/content/insights/the-pursuit-of-happiness-1/index.html): Applying positive psychology to your brand. Published on October 18, 2021 - [Experience and Insight to Supercharge the Next Frontier of Brand Interaction — Greenbook](/content/insights/experience-and-insight-to-supercharge-the-next-frontier-of-brand-interaction.html): COVID’s impact on Consumer Insight and Experiential Marketing. Published on November 10, 2021 - [Coke vs Pepsi: Modern Day Cola Wars — Greenbook](/content/insights/covid-19/coke-vs-pepsi-modern-day-cola-wars/index.html): It’s 2021 and the Cola Wars are back! Published on February 8, 2021 (805 words) - [Playing the Fame Game: Getting PR Right for Market Researchers — Greenbook](/content/insights/insights-business-growth/playing-the-fame-game-getting-pr-right-for-market-researchers.html): Learn how to communicate effectively with the media. Published on November 5, 2021 (208 words) - [Effective Brand Creation: Where to Start — Greenbook](/content/insights/insights-business-growth/effective-brand-creation-where-to-start/index.html): Company rebranding and its external branding partners. Published on October 20, 2021 - [Tracing Shifts in Marketing and Advertising Trends Post-Pandemic — Greenbook](/content/insights/tracing-the-shifts-in-marketing-and-advertising-trends-post-the-pandemic.html): Do traditional marketing mediums still hold relevance as digitization? Published on September 20, 2021 - [Five Rules of Fame for Insights Teams — Greenbook](/content/insights/insights-business-growth/five-rules-of-fame-for-insights-teams/index.html): Insights and data that are acted on will benefit your organization. Published on October 15, 2021 (1,201 words) - [5 Most Common Reasons Why Brands Think They Can Skimp on User Research — Greenbook](/content/insights/5-most-common-reasons-why-brands-think-they-can-skimp-on-user-research.html): Diving into why UX research shouldn’t be disregarded by brands. Published on October 5, 2021 (1,135 words) - [7 Reasons Why Brands are Adopting Research Technology — Greenbook](/content/insights/7-reasons-why-brands-are-adopting-research-technology.html): Brands are turning to research tech to obtain consumer insights. Published on October 27, 2021 (714 words) - [Most Organizations Are Not Designed for Growth — Greenbook](/content/insights/most-organizations-are-not-designed-for-growth/index.html): How can a business structure itself effectively to drive growth? Published on September 16, 2021 - [Why market research deserves a seat at the table — Greenbook](/content/insights/why-market-research-deserves-a-seat-at-the-table/index.html): How do we get market research back around the decision-making table? Published on August 27, 2021 - [COVID-19 Insights Leaders Roundtable: Edition 1 — Greenbook](/content/insights/market-research-leaders/covid-19-insights-leaders-roundtable-edition-1/index.html): Your guide to navigating COVID-19 from MRX pros. Published on April 3, 2020 (718 words) - [Benchmarking Essentials: Using Online Reviews to Drive Business Growth — Greenbook](/content/insights/benchmarking-essentials-using-online-reviews-to-drive-business-growth.html): Explore the insights from online reviews. Published on October 28, 2021 - [Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3) — Greenbook](/content/insights/ceo-series-logit-influencer-series-episode-3-sample-quality-modern-day-panelists.html): A discussion on panel sample with market research industry leaders. Published on October 27, 2021 - [Why Would a CFO Take a $10 Survey? — Greenbook](/content/insights/why-would-a-cfo-take-a-10-survey/index.html): Learn how to collect high-quality responses from senior decision-makers. Published on August 11, 2021 - [Share of Search – Help or Hindrance to the CMO? — Greenbook](/content/insights/share-of-search-help-or-hindrance-to-the-cmo/index.html): Is Share of Search (SoS) a reliable metric to measure brand success? Published on August 26, 2021 (1,120 words) - [What is Behavioral Science & Why Should You Care? — Greenbook](/content/insights/what-is-behavioral-science-why-should-you-care/index.html): The Science of Design, a methodology rooted in Behavioral Science. Published on August 4, 2021 - [Layer-on-Layer: A Look at Additive Manufacturing in 2021 — Greenbook](/content/insights/layer-on-layer-a-look-at-additive-manufacturing-in-2021.html): Additive manufacturing is almost synonymous with 3-D printing. Published on September 8, 2021 - [We Only Want Your Time, We Don’t Want to Sell You Anything — Greenbook](/content/insights/we-only-want-your-time-we-dont-want-to-sell-you-anything.html): “Cold calls” from market researchers vs telemarketers. Published on September 22, 2021 (58 words) - [Putting the Search in Market Research: The Vital Importance of SEO to Insights — Greenbook](/content/insights/diy-research/putting-the-search-in-market-research-the-vital-importance-of-seo-to-insights.html): Integrate SEO into your communications strategy from the outset. Published on October 29, 2021 (274 words) - [Lies, Damned Lies and Survey Research — Greenbook](/content/insights/lies-damned-lies-and-survey-research/index.html): Data doesn’t have any pure meaning; it must be interpreted. Published on August 13, 2021 (167 words) - [Considering Chatbots and Consumer Interaction in 2021 — Greenbook](/content/insights/chatbots-2021/index.html): The new age of superb customer service and returns on investments. Published on August 18, 2021 - [Combining the Lean Startup and Design Thinking for Market Research (Part Three) — Greenbook](/content/insights/combining-the-lean-startup-and-design-thinking-for-market-research.html): Combine the Lean Startup and Design Thinking strengths for innovation. Published on September 6, 2021 - [Online Sample Has A Good Problem and a Very Bad One – Data Quality — Greenbook](/content/insights/online-sample-has-a-good-problem-and-a-very-bad-one-data-quality.html): The pandemic has impacted the online sample industry – find out how. Published on October 4, 2021 (504 words) - [‘Tis the Season to Donate: Consumer and Corporate Sentiments Around Giving Season — Greenbook](/content/insights/tis-the-season-to-donate-consumer-and-corporate-sentiments-around-giving-season.html): Learn corporate and consumer sentiment about this giving season. Published on October 28, 2021 - [Six Ways Insights Teams Lose Valuable Knowledge — Greenbook](/content/insights/six-ways-insights-teams-lose-valuable-knowledge/index.html): Lost Data is a Universal Business Challenge. Published on August 16, 2021 - [How to Succeed With Insights in 2022 — Greenbook](/content/insights/how-to-succeed-with-insights-in-2022/index.html): Expand your access to insights and bring consumers to the heart of your organization. Published on October 19, 2021 (178 words) - [Diversity in Market Research: Get It Right or Get Left Behind — Greenbook](/content/insights/insights-industry-news/diversity-in-market-research-get-it-right-or-get-left-behind.html): To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered. Published on February 4, 2021 (1,374 words) - [24 Unexpected Behaviors of Generations X, Y, + Z — Greenbook](/content/insights/24-unexpected-behaviors-of-generations-x-y-z/index.html): Three different generations’ shopping habits look very different. Published on August 12, 2021 (993 words) - [A model for change: What market research can learn from B Corps — Greenbook](/content/insights/a-model-for-change-what-market-research-can-learn-from-b-corps.html): Establish B Corp principles and apply them to ensure high standards. Published on August 30, 2021 - [insights/covid-19-insights-leaders-roundtable-edition-14/index.html](/content/insights/covid-19-insights-leaders-roundtable-edition-14/index.html) (5,110 words) - [Revenge Spending? More Like “Cautious Consumerism” — Greenbook](/content/insights/revenge-spending-more-like-cautious-consumerism/index.html): Are consumers “revenge spending” since Covid vaccines? Published on September 27, 2021 (161 words) - [Surveys Are Boring. It’s What You Do With Them That’s Exciting. — Greenbook](/content/insights/surveys-are-boring-its-what-you-do-with-them-thats-exciting.html): Three ideas for beating survey fatigue. Published on September 21, 2021 (612 words) - [First the Phone, Now Our Home: Smart Home UX – Part 2 — Greenbook](/content/insights/first-the-phone-now-our-home-smart-home-ux-part-2/index.html): Investigating the use and security risks of smart home technology. Published on September 7, 2021 (604 words) - [Why Marketers Should Be Excited About Apple’s iOS 15 Update — Greenbook](/content/insights/why-marketers-should-be-excited-about-apples-ios-15-update.html): Everything you need to know about Apple’s iOS 15 update. Published on September 14, 2021 - [Where to Next for Asian Brands? — Greenbook](/content/insights/where-to-next-for-asian-brands/index.html): The key for Asian brands to unlock global growth. Published on August 24, 2021 - [First the Phone, Now Our Home: Smart Home UX – Part 1 — Greenbook](/content/insights/first-the-phone-now-our-home-smart-home-ux-part-1/index.html): You can call smart tech lazy – we call it helpful! Published on August 9, 2021 - [Consumer Centricity: A Fireside Chat with Pepsi Lipton — Greenbook](/content/insights/consumer-centricity-a-fireside-chat-with-pepsi-lipton.html): Learn how to turn consumer-centric vision into action. Published on October 5, 2021 (168 words) - [The Power of the Subject Line — Greenbook](/content/insights/the-power-of-the-subject-line/index.html): Drafting titles and subject lines that are genuinely engaging. Published on November 8, 2021 - [How to Talk to Me: What Clients Really Think of Your Marketing — Greenbook](/content/insights/insights-business-growth/how-to-talk-to-me-what-clients-really-think-of-your-marketing.html): A discussion of what clients are looking for in agency partners. Published on October 8, 2021 - [20% of Gen Z Spends More Than 5 Hours Every Day on TikTok — Greenbook](/content/insights/20-of-gen-z-spends-more-than-5-hours-every-day-on-tiktok.html): Social media plays a central role in the day-to-day lives of Gen Z. Published on August 19, 2021 (445 words) - [Less is Best in CX – Rationing Centricity — Greenbook](/content/insights/less-is-best-in-cx-rationing-centricity/index.html): Driving customer success through memorable experiences. Published on July 16, 2021 - [Brand Purpose – The Slippery Slope for Woke Brands — Greenbook](/content/insights/brand-purpose-the-slippery-slope-for-woke-brands/index.html): Do consumers actually support social justice messaging in advertising? Published on August 9, 2021 (712 words) - [Talking the Language of the C-Suite — Greenbook](/content/insights/talking-the-language-of-the-c-suite/index.html): Best KPI to measure and communicate and maximise impact? Published on August 20, 2021 (736 words) - [10 Things We Learned While Building an Agile Research Platform — Greenbook](/content/insights/10-things-we-learned-while-building-an-agile-research-platform.html): High-growth market research tech startup learned important practices. Published on August 2, 2021 (1,178 words) - [Brand Health and Your Business: Is Your Brand Fit for the Future? — Greenbook](/content/insights/brand-health-and-your-business-is-your-brand-fit-for-the-future.html): Building and maintaining brand health moving forward. Published on August 2, 2021 - [The Paradox of Rising CX Investment and Modest Improvements — Greenbook](/content/insights/the-paradox-of-rising-cx-investment-and-modest-improvements.html): Should digital transformation constitute CX investment? Published on July 29, 2021 (1,205 words) - [The Most Popular Insights and Market Research Blog Articles of the Year — Greenbook](/content/insights/market-research-trends/the-most-popular-insights-and-market-research-blog-articles-of-the-year.html): Our Top 10, plus some bonus content. Have you read them all? Published on December 23, 2020 - [5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout — Greenbook](/content/insights/5-ways-to-optimize-your-diy-surveys-to-reduce-respondent-dropout.html): Optimize DIY surveys to make them more effective and strengthen data. Published on August 9, 2021 - [Unlocking Qualitative Insights with Dynamic Role Play — Greenbook](/content/insights/unlocking-qualitative-insights-with-dynamic-role-play.html): Learn how to unlock human insights even when the behaviors you seek happen behind closed doors. Published on September 22, 2021 (202 words) - [5 Keys to Success for Market Research — Greenbook](/content/insights/5-keys-to-success-for-market-research/index.html): In the traditional research discipline, there has been a reluctance to evolve quickly. We have fallen further behind from our respondents and marketplaces, so it is critical that we seize this opportunity, remove barriers to change, and move the industry forward, faster. Published on September 20, 2021 - [Understanding the Scope and Pitfalls of End-to-End Insights Automation — Greenbook](/content/insights/understanding-the-scope-and-pitfalls-of-end-to-end-insights-automation.html): Automating the data collection process can help companies. Published on August 16, 2021 - [Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour — Greenbook](/content/insights/utilizing-mobile-a-conversation-with-chris-st-hilaire-founder-ceo-of-mfour.html): Adopt the form factor of mobile to ensure questions. Published on July 21, 2021 (3,864 words) - [Why You Should Keep Your Brand KPIs Simple — Greenbook](/content/insights/why-you-should-keep-your-brand-kpis-simple/index.html): The benefits of using a single metric to measure brand development. Published on August 3, 2021 - [3 Key Factors to Successful AI Implementation in the Workplace — Greenbook](/content/insights/insights-technology/3-key-factors-to-successful-ai-implementation-in-the-workplace.html): How can companies use AI while maintaining a cohesive company culture? By answering these 3 questions first. Published on January 12, 2021 (796 words) - [Brand Advertising vs. Performance Advertising: Which Is Right For You? — Greenbook](/content/insights/research-methodologies/brand-advertising-vs-performance-advertising-which-is-right-for-you.html): Which advertising tracking strategy is right for your company? Published on September 1, 2020 - [The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth — Greenbook](/content/insights/the-challenges-of-images-at-digital-shelf-and-the-solution-that-drives-shopper-growth.html): Digitally driving shopper growth by managing online product content. Published on August 2, 2021 (592 words) - [GDPR, Covid-19 and Face-to-Face Interviewing — Greenbook](/content/insights/gdpr-covid-19-and-face-to-face-interviewing/index.html): What are the GDPR implications for interviewers moving to video? Published on July 26, 2021 - [Mars Petcare and Streetbees: The Pawfect Partnership — Greenbook](/content/insights/mars-petcare-and-streetbees-the-pawfect-partnership.html): How does human behavior impact pets? Published on July 22, 2021 - [Building a Culture of Insights Sharing and Engagement: A Conversation with Regeneron’s Commercial Insights & Analytics — Greenbook](/content/insights/building-a-culture-of-insights-sharing-and-engagement-a-conversation-with-regenerons-commercial-insights-analytics.html): Understand the important role culture plays in becoming an insights-driven business. Published on September 9, 2021 - [Landscaping: How to Ensure Your Project Has Focus — Greenbook](/content/insights/landscaping-how-to-ensure-your-project-has-focus/index.html): Landscaping is key for the right focus, and action from your project. Published on July 19, 2021 (335 words) - [How COVID Has Molded Consumers’ Memories — Greenbook](/content/insights/market-research-trends/how-covid-has-molded-consumers-memories/index.html): Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers. Published on February 16, 2021 (1,246 words) - [Matchmaking: What’s UX Got to Do with It? — Greenbook](/content/insights/matchmaking-whats-ux-got-to-do-with-it/index.html): It is human nature to seek out love and companionship, whether through a swipe at a picture or a run-in at a coffee shop. Published on July 12, 2021 (1,099 words) - [How to Create a Success Framework for Your Employee Experience — Greenbook](/content/insights/how-to-create-a-success-framework-for-your-employee-experience.html): Success Framework challenges an organization to think about EX. Published on July 7, 2021 - [Using Internet Data for deep human insights for Innovation, Segmentation, and Communication — Greenbook](/content/insights/using-internet-data-for-deep-human-insights-for-innovation-segmentation-and-communication.html): Colgate-Palmolive and Quilt.AI discuss the secret to digital strategy success. Published on August 30, 2021 - [5 Ways to Effectively Discover Unmet Needs of Your Target Market — Greenbook](/content/insights/5-ways-to-effectively-discover-unmet-needs-of-your-target-market.html): Learn to optimize your research and gain deeper insights from your market data. Published on September 9, 2021 - [Considering the Telephone Preference Service (TPS)? — Greenbook](/content/insights/considering-the-telephone-preference-service-tps/index.html): It makes no sense to speak to people who don’t want to be spoken to. Published on September 1, 2021 (186 words) - [Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights — Greenbook](/content/insights/using-agile-research-to-drive-sales-a-case-study-with-everipe-and-dig-insights.html): Compare how consumers felt about the brand from their competition. Published on August 6, 2021 - [Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE — Greenbook](/content/insights/empowered-to-lead-with-empathy-how-experian-health-used-alida-to-discover-and-act-on-voc-and-voe.html): Listening to voice of customer and employee empowered Experian Health. Published on July 8, 2021 - [Healthcare Trends From Social Listening — Greenbook](/content/insights/research-methodologies/healthcare-trends-from-social-listening/index.html): Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector. Published on December 22, 2020 (530 words) - [You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day — Greenbook](/content/insights/insights/you-didnt-enter-consumer-insights-to-be-a-project-manager-heres-what-you-should-be-doing-all-day.html): Recapture the passion that brought you to market research. Published on April 15, 2019 - [The 4-Step Process to Improve Usability of Web Surveys — Greenbook](/content/insights/research-methodologies/the-4-step-process-to-improve-usability-of-web-surveys.html): How to build surveys that will improve data quality and reduce respondent burden. Published on February 9, 2021 - [7 Steps to Building a Scalable Agile Research Program — Greenbook](/content/insights/insights/7-steps-to-building-a-scalable-agile-research-program.html): Like the idea of becoming more agile but don’t know where to start? These steps will get you started. Published on February 15, 2021 (678 words) - [Two Faces Have I – One to Show, One to Hide — Greenbook](/content/insights/gain-retain/two-faces-have-i-one-to-show-one-to-hide/index.html): There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance. Published on February 11, 2021 (1,516 words) - [How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two) — Greenbook](/content/insights/how-the-lean-startup-can-help-you-reduce-the-risk-in-innovation.html): Lean Startup what is it, why it’s relevant to you, and its advantages. Published on July 27, 2021 (579 words) - [Operationalising CX Using Principles of Psychotherapy — Greenbook](/content/insights/operationalising-cx-using-principles-of-psychotherapy.html): The use of principles from ABA ensures a better customer experience. Published on July 1, 2021 (1,015 words) - [How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing — Greenbook](/content/insights/how-ibm-leveraged-icanmakeitbetter-for-early-stage-ad-testing.html): IBM’s always-on approach anticipates their customers’ evolving needs. Published on July 26, 2021 (658 words) - [The Industry is Changing and So Are We! — Greenbook](/content/insights/insights/the-industry-is-changing-and-so-are-we/index.html): How embracing behavioral science and omnichannel will help clients succeed in this new retail reality. Published on January 21, 2021 (862 words) - [Insights: Game of Skill or Chance? — Greenbook](/content/insights/gain-retain/insights-game-of-skill-or-chance/index.html): Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleading. Published on January 27, 2021 - [COVID-19 Post Pandemic Online Sample — Greenbook](/content/insights/covid-19-post-pandemic-online-sample/index.html): Americans are cautiously optimistic about saying farewell to COVID-19. Published on August 25, 2021 - [Unleashing the Value of Customer Intent and Intelligent Interventions — Greenbook](/content/insights/unleashing-the-value-of-customer-intent-and-intelligent-interventions.html): Customer purchase intent in completing online shopping sessions. Published on July 30, 2021 - [Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products — Greenbook](/content/insights/interdisciplinary-insights-esoteric-descriptors-could-decrease-perceived-appeal-of-products.html): Unknown product descriptors have an effect on price and appeal. Published on July 6, 2021 - [Get to Know GreenBook’s Asia Pacific Regional Representative — Greenbook](/content/insights/get-to-know-greenbooks-asia-pacific-regional-representative.html): Colin Wong talks about his biggest research lessons, tech impacts, and industry trends. Published on July 2, 2021 (719 words) - [The Troubling Legacy of the 2020 Election Polls — Greenbook](/content/insights/brand-strategy/the-troubling-legacy-of-the-2020-election-polls/index.html): Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past? Published on February 19, 2021 - [Essentials When Building an Online Sample Platform — Greenbook](/content/insights/insights-technology/essentials-when-building-an-online-sample-platform/index.html): The three-building blocks you need to master to build a reliable, representative online sample platform. Published on February 2, 2021 - [How to be Bland: Insights From Direct-to-Consumer Branding — Greenbook](/content/insights/brand-strategy/how-to-be-bland-insights-from-direct-to-consumer-branding.html): Towards Utility Chic: Embracing Health-Tech in the Bathroom. Published on November 19, 2020 (1,225 words) - [Classifying CX Initiatives – Part Four Brand Building — Greenbook](/content/insights/classifying-cx-initiatives-part-four-brand-building.html): Why your customer experience must align with your brand promises. Published on June 24, 2021 - [5 Considerations for Human Factors Testing — Greenbook](/content/insights/research-methodologies/5-considerations-for-human-factors-testing/index.html): The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptions or delays. Published on February 18, 2021 - [Ethnography: Does Remote Research Really Count? — Greenbook](/content/insights/market-research-trends/ethnography-does-remote-research-really-count/index.html): If Ethnographers study humans in the “real world” what exactly does that mean for remote research? Published on October 20, 2020 - [16 Insights from the GRIT Future List Honorees — Greenbook](/content/insights/covid-19/16-insights-from-the-grit-future-list-honorees/index.html): An in-depth look into the minds of the 2020 GRIT Future List. Published on April 8, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 7 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-7/index.html): How innovation happens in a pandemic, where clients are spending, and what areas are growing the fastest. Published on May 14, 2020 - [Rethinking the Way We Think — Greenbook](/content/insights/research-methodologies/rethinking-the-way-we-think/index.html): How can we apply System 1 and System 2 thinking to become better market researchers? Published on January 19, 2021 (670 words) - [Automation vs. Uploading, How to Make an Insights Engine Effortless — Greenbook](/content/insights/insights/automation-vs-uploading-how-to-make-an-insights-engine-effortless.html): “Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it. Published on February 15, 2021 (870 words) - [Online DIY Sample Tools, Not A Fit For Most — Greenbook](/content/insights/online-diy-sample-tools-not-a-fit-for-most/index.html): DIY sample buying may look easy, but looks can be deceiving. Published on July 13, 2021 - [Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy — Greenbook](/content/insights/market-research-trends/taking-a-brand-stand-a-head-and-heart-approach-to-cause-marketing-strategy.html): What Subaru, Amazon, and Bombas are getting right about value brand strategy. Published on February 3, 2021 - [Communities: The Key to Strategic Research in the COVID-Era? — Greenbook](/content/insights/research-methodologies/communities-the-key-to-strategic-research-in-the-covid-era.html): Once believed to be a minor player, online communities have become a central pillar of an effective research strategy. Published on December 18, 2020 (735 words) - [Rare Honesty Sparks Rare Disease Drug’s Next Big Leap — Greenbook](/content/insights/insights-that-work/rare-honesty-sparks-rare-disease-drugs-next-big-leap.html): A client’s breakthrough therapy versus the most popular treatment. Who would win? Published on October 20, 2020 - [Personal Data: From Ultimate Commodity to Ultimate Asset — Greenbook](/content/insights/insights/personal-data-from-ultimate-commodity-to-ultimate-asset.html): How we can incent and reward individuals for contributing to the data economy. Published on November 30, 2020 (1,594 words) - [Designing Mixed Methodology Studies for More Prescriptive Insights — Greenbook](/content/insights/research-methodologies/designing-mixed-methodology-studies-for-more-prescriptive-insights.html): Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative. Published on January 6, 2021 (970 words) - [How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers — Greenbook](/content/insights/insights/how-covid-19-has-changed-holiday-shopping-and-what-that-means-for-retailers.html): Why consumer insight will be so valuable during this year’s holiday season in particular. Published on December 7, 2020 - [How to Gain Deeper Insights Through Communities: Four Projective Techniques — Greenbook](/content/insights/how-to-gain-deeper-insights-through-communities-four-projective-techniques.html): Target consumers’ experiences, emotions, and brand perception. Published on June 11, 2021 - [Developing and Testing Your Design Thinking Ideas (Part 4) — Greenbook](/content/insights/research-methodologies/developing-and-testing-your-design-thinking-ideas-part-4.html): Taking your best ideas from paper to prototype. Published on November 4, 2020 (869 words) - [Classifying CX Initiatives – Part One — Greenbook](/content/insights/classifying-customer-experience-cx-initiatives-part-one.html): Do your CX initiatives focus on these three core areas? Published on May 13, 2021 - [Where is Marketing Data Science Headed? — Greenbook](/content/insights/market-research-trends/where-is-marketing-data-science-headed/index.html): Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future holds in store for it. Published on January 26, 2021 - [The Folly of the ‘The Long and the Short of It’ — Greenbook](/content/insights/gain-retain/the-folly-of-the-the-long-and-the-short-of-it/index.html): Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful. Published on January 14, 2021 (835 words) - [Rethinking Segmentation to Discover Future White Spaces — Greenbook](/content/insights/research-methodologies/rethinking-segmentation-to-discover-future-white-spaces.html): Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mirror at worst. Published on January 5, 2021 (549 words) - [Interview With Juan José Mora of Atlantia Search — Greenbook](/content/insights/market-research-leaders/interview-with-juan-jos-mora-of-atlantia-search/index.html): How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products. Published on September 30, 2020 (2,346 words) - [Three Trends That Will Define Market Research in 2021 — Greenbook](/content/insights/insights/three-trends-that-will-define-market-research-in-2021.html): Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?” Published on January 25, 2021 (818 words) - [GreenBook Future List Spotlight: Maya Kantak — Greenbook](/content/insights/diversity-and-cultural-insights/greenbook-future-list-spotlight-maya-kantak/index.html): Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher. Published on February 16, 2021 (840 words) - [Ensuring Data Quality Through Survey Design — Greenbook](/content/insights/insights/ensuring-data-quality-through-survey-design/index.html): Here are some must-read tips to help you with good survey design, even if a template isn’t available. Published on November 23, 2020 - [Hearing is Believing: Reducing Barriers to Amplify the Patient Voice — Greenbook](/content/insights/insights-that-work/hearing-is-believing-reducing-barriers-to-amplify-the-patient-voice.html): How an Automated Voice Response (AVR) platform empowers patients, caregivers, and physicians to tell their stories anytime, anywhere, allowing researchers to leverage AI to extract powerful insights from the voice data. Published on October 20, 2020 - [How BMO Enhanced Marketing Decision Making With Automated Research — Greenbook](/content/insights/insights-that-work/how-bmo-enhanced-marketing-decision-making-with-automated-research.html): How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers. Published on January 28, 2021 (416 words) - [Heartstring Wars – The Festive Season Battleground — Greenbook](/content/insights/gain-retain/heartstring-wars-the-festive-season-battleground/index.html): There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them? Published on December 17, 2020 (830 words) - [Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World — Greenbook](/content/insights/research-methodologies/dancing-with-duality-achieving-brand-growth-in-a-mindful-and-mindless-world.html): How designing brand interventions can influence the decision-making process. Published on December 10, 2020 - [Content Marketing: The Essential Business Development Tool for the MR Industry — Greenbook](/content/insights/market-research-industry/content-marketing-the-essential-business-development-tool-for-the-mr-industry.html): Content inspiration for Market Researchers plus the 10 most popular methods for sharing it. Published on August 4, 2020 - [A Design Thinking Framework for Market Researchers — Greenbook](/content/insights/research-methodologies/a-design-thinking-framework-for-market-researchers/index.html): Can we tailor a Design Thinking Framework for market researchers? Published on December 21, 2020 - [HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry — Greenbook](/content/insights/insights/healthtech-in-asia-technological-advancements-in-asias-healthcare-industry.html): The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world. Published on November 16, 2020 (1,102 words) - [Emotion – Not a Matter For Expert Judgement — Greenbook](/content/insights/gain-retain/emotion-not-a-matter-for-expert-judgement/index.html): How exactly do marketing experts assess the emotional “power” of marketing communications? Fact is, they are judging the message sent and NOT the message received. Published on December 3, 2020 - [Here’s Why 49% Buy Luxury Products in a Pandemic — Greenbook](/content/insights/market-research-trends/heres-why-49-buy-luxury-products-in-a-pandemic/index.html): Learn how the finance industry can fight back with better insights. Published on January 20, 2021 - [The Five Clear Steps to Successful Product Testing Right Now — Greenbook](/content/insights/insights/the-five-clear-steps-to-successful-product-testing-right-now.html): Product testing during COVID is possible with these must-know steps. Published on October 26, 2020 (1,768 words) - [Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy — Greenbook](/content/insights/insights-that-work/bringing-a-new-product-to-market-bridging-the-divide-between-insights-and-activation-through-data-strategy.html): How Nationwide designed a debt-reduction product with differentiated market features. Published on September 16, 2020 - [The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale — Greenbook](/content/insights/insights/the-power-of-a-pivot-recovering-stronger-with-compliant-first-party-data-at-scale.html): The playbook for helping clients make informed data decisions. Published on October 19, 2020 (1,756 words) - [Asian Agencies Are More Flexible in Crisis Response — Greenbook](/content/insights/market-research-trends/asian-agencies-are-more-flexible-in-crisis-response.html): COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response? Published on October 12, 2020 - [English Dominant Hispanics Change How Brands Advertise — Greenbook](/content/insights/international-market-research/english-dominant-hispanics-change-how-brands-advertise.html): Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want. Published on November 12, 2020 (1,196 words) - [The Laws of Supply and Demand: The Only Constant in 2020 — Greenbook](/content/insights/insights/the-laws-of-supply-and-demand-the-only-constant-in-2020.html): In 2020 we saw one thing finally prove true within the Market Research industry – the laws of supply and demand. Published on November 2, 2020 - [Why Virtual Focus Groups Could Become the Norm Post-COVID-19 — Greenbook](/content/insights/market-research-trends/why-virtual-focus-groups-could-become-the-norm-post-covid-19.html): 5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers. Published on December 2, 2020 (693 words) - [In-store vs Online Shopping: Where and What Consumers Buy — Greenbook](/content/insights/insights-industry-news/in-store-vs-online-shopping-where-and-what-consumers-buy.html): Can you guess what consumers said was the most important factor when deciding on a big purchase? Published on December 9, 2020 (886 words) - [COVID-19: Making Esports Mainstream — Greenbook](/content/insights/insights/covid-19-making-esports-mainstream/index.html): COVID-19 and the rise of mobile esports. Published on October 12, 2020 - [2020 Has been Difficult but 2021 is Full of Possibilities — Greenbook](/content/insights/insights-industry-news/2020-has-been-difficult-but-2021-is-full-of-possibilities.html): As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities. Published on November 23, 2020 - [Lead By The Nose: It’s Time to Embrace Scent Advertising — Greenbook](/content/insights/behavioral-science/lead-by-the-nose-its-time-to-embrace-scent-advertising.html): Scent sells (even if the smell is particularly smelly). Published on November 25, 2020 - [Qualtrics on Market Research in 2020: The Year That Changed Everything — Greenbook](/content/insights/insights/qualtrics-on-market-research-in-2020-the-year-that-changed-everything.html): How the lessons learned in 2020 can help you redefine the role of market research in your organization. Published on December 7, 2020 (262 words) - [The Principles of Writing a Good Strategic Brief — Greenbook](/content/insights/data-quality-privacy-and-ethics/the-principles-of-writing-a-good-strategic-brief/index.html): Writing strategic briefs, a guide from A to Z. Published on December 8, 2020 (1,451 words) - [Is In-Person Research Dead? Or Just Hibernating? — Greenbook](/content/insights/insights-technology/is-in-person-research-dead-or-just-hibernating/index.html): Remote research has its limits. But is remote research gone for good? Published on January 13, 2021 (1,082 words) - [Is Organic Web Traffic a Predictor of Brand Choice? – A Closer Look at Les Binet’s “New Way” — Greenbook](/content/insights/gain-retain/is-organic-web-traffic-a-predictor-of-brand-choice-8211-a-closer-look-at-les-binets-new-way8221.html): Is Les Binet correct? Is organic search the one metric to use when tracking brand health? Published on November 18, 2020 - [What Would You Ask The World’s Largest Focus Group? — Greenbook](/content/insights/insights/what-would-you-ask-the-worlds-largest-focus-group/index.html): Do know which key topics, opinions, and brands consumers are talking about? One tool can help you make sense of chatter from across the web. Published on September 21, 2020 - [Why B2B Branding Research Is Essential — Greenbook](/content/insights/business-to-business-market-research/why-b2b-branding-research-is-essential/index.html): Why firms need to monitor and evaluate the roles of sales and advertising on retention. Published on November 5, 2020 (856 words) - [3 No-Cost Things You Can Do to Improve Your Website and Search Rankings — Greenbook](/content/insights/insights-industry-news/3-no-cost-things-you-can-do-to-improve-your-website-and-search-rankings.html): These easy changes will increase your traffic and improve your placement on search results. Published on November 17, 2020 - [Getting started in any career can be quite the task, but you don't have to do it alone. Read on for key tips for making the most out of career opportunities. — Greenbook](/content/insights/see-and-be-seen-four-investments-you-can-make-in-yourself-to-advance-your-career.html): Get yourself ahead of the curve and on track for a successful career. Published on July 27, 2020 (1,747 words) - [How to survive the new COVID scarred retail industry with customer-centric insights. — Greenbook](/content/insights/coronavirus-the-retail-industry-and-what-it-means-for-market-research.html): Survive the new COVID-scarred retail industry with customer insights. Published on July 30, 2020 - [Hispanic Votes Shift in the 2020 U.S. Presidential Election — Greenbook](/content/insights/market-research-trends/hispanic-votes-shift-in-the-2020-us-presidential-election.html): Hispanic voters were more divided than ever during the 2020 presidential election. Published on December 11, 2020 - [The Issue With Living in a Bubble — Greenbook](/content/insights/insights-industry-news/the-issue-with-living-in-a-bubble/index.html): Are we blocking innovation by staying in our safe, little bubbles? Published on September 2, 2020 (1,115 words) - [The Who, What, and Why of Writing Engaging Content For PR — Greenbook](/content/insights/insights-industry-news/the-who-what-and-why-of-writing-engaging-content-for-pr.html): There are three questions you need to ask yourself before you start creating content. Published on November 24, 2020 - [Qualtrics on Market Research in 2021: A Global Snapshot — Greenbook](/content/insights/insights/qualtrics-on-market-research-in-2021-a-global-snapshot.html): Discover the actions researchers from all over the world are prioritizing in 2021. Published on January 25, 2021 (195 words) - [The 5 Changes Accelerating Market Research Innovation — Greenbook](/content/insights/market-research-trends/the-5-changes-accelerating-market-research-innovation.html): Tech, agile, emotional measurement, and more. Published on November 11, 2020 - [How I Applied the Tao of Cooking to Market Research — Greenbook](/content/insights/market-research-trends/how-i-applied-the-tao-of-cooking-to-market-research.html): Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy. Published on October 28, 2020 - [The Five Research Habits of Highly Successful Businesses — Greenbook](/content/insights/insights/the-five-research-habits-of-highly-successful-businesses.html): Five common research habits to set you up for MRX success. Published on September 21, 2020 (1,551 words) - [Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing — Greenbook](/content/insights/amplifying-your-brand-with-thought-leadership-practical-advice-for-the-proper-content-marketing.html): Tips and tricks to get started in your content marketing efforts. Published on June 9, 2020 (2,123 words) - [Still More Dirty Little Secrets of Online Panels — Greenbook](/content/insights/research-methodologies/still-more-dirty-little-secrets-of-online-panels/index.html): Nearly half of your panel data is trash. Here is how to fix it. Published on October 8, 2020 - [2020 Vision: Five Trends Driving the Future of Eye Tracking Research — Greenbook](/content/insights/insights/2020-vision-five-trends-driving-the-future-of-eye-tracking-research.html): Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention. Published on September 14, 2020 (1,018 words) - [COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour — Greenbook](/content/insights/market-research-trends/covid-19-insights-7-key-takeaways-on-consumer-attitude-and-future-behaviour.html): Is your global brand ready for major changes in consumer behavior? Published on August 31, 2020 (1,433 words) - [Avoiding the “Menu of Methodologies” Trap — Greenbook](/content/insights/research-methodologies/avoiding-the-menu-of-methodologies-trap/index.html): “Jack of all trades, master of none” is a figure of speech for a reason. Published on October 6, 2020 - [Framework for Managing Brand vs Performance Advertising — Greenbook](/content/insights/research-methodologies/framework-for-managing-brand-vs-performance-advertising.html): Joel Rubinson provides us with a framework on better understanding when you choose one over the other. Published on May 1, 2019 - [Forces of Change: How Technology and Apps are Supporting Consumers in a Post-COVID World — Greenbook](/content/insights/market-research-trends/forces-of-change-how-technology-and-apps-are-supporting-consumers-in-a-post-covid-world.html): Are people using the same apps they turned to during lockdown? Published on September 3, 2020 (1,264 words) - [Leadership Shifts During the Pandemic — Greenbook](/content/insights/market-research-industry/leadership-shifts-during-the-pandemic/index.html): Has the pandemic brought teams closer together? Takeaways that will make you a better, more fulfilled leader. Published on August 5, 2020 (1,098 words) - [Tracking research is being left behind as market research moves forward. Advancements in technology are making consumer data readily accessible, what are you doing to keep up? — Greenbook](/content/insights/the-death-of-market-research-brand-tracking/index.html): As the world of market research moves forward, we leave what we have known as tracking research behind. Published on August 2, 2021 - [Four Ways to Make Research Truly Representative — Greenbook](/content/insights/insights/four-ways-to-make-research-truly-representative/index.html): Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry. Published on November 16, 2020 - [Practice Better Self Care With a Better Research Workflow — Greenbook](/content/insights/insights/practice-better-self-care-with-a-better-research-workflow.html): Optimize your workflow for better focus, faster analysis, and more successful insights. Published on October 26, 2020 - [Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences — Greenbook](/content/insights/data-quality-privacy-and-ethics/social-listening-data-massive-ever-changing-and-vital-for-understanding-audiences.html): Valuable data from social media is there for the taking but the sheer volume can be overwhelming. Published on October 29, 2020 - [Pictures Speak Louder Than Words — Greenbook](/content/insights/research-methodologies/pictures-speak-louder-than-words/index.html): How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations. Published on October 1, 2020 - [Move to More DIY Research — Greenbook](/content/insights/insights/move-to-more-diy-research/index.html): Clients want a wider range of research that can be delivered without the involvement of external research agencies. Published on November 9, 2020 - [The Need for Speed Driving Data Visualization — Greenbook](/content/insights/insights/the-need-for-speed-driving-data-visualization/index.html): Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world. Published on November 9, 2020 - [The Characteristics Of A Good Analyst — Greenbook](/content/insights/insights-industry-news/the-characteristics-of-a-good-analyst/index.html): All analysts are not alike. So how do you spot a good one? Published on April 20, 2016 - [Is There a Difference Between Consumer Insights and Market Research? — Greenbook](/content/insights/insights-industry-news/is-there-a-difference-between-consumer-insights-and-market-research.html): Edward Appleton explores the difference between research and insights. Published on September 17, 2019 - [COVID-19 Insights Leaders Roundtable: Edition 11 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-11/index.html): What re-opening looks like for market researchers. Published on June 19, 2020 - [GreenBook Future List Spotlight: Olivier Tilleuil — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-olivier-tilleuil/index.html): GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom. Published on November 10, 2020 - [Voice Of The Customer Surveys – Useful Or Fundamentally Flawed? — Greenbook](/content/insights/research-methodologies/voice-of-the-customer-surveys-8211-useful-or-fundamentally-flawed.html): VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers. Published on March 4, 2015 - [Forces of Change: Exploring Our New Culture of Anticipation — Greenbook](/content/insights/market-research-trends/forces-of-change-exploring-our-new-culture-of-anticipation.html): How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape. Published on August 13, 2020 - [COVID-19: 7 Unexpected Consumer Insights from Brandwatch — Greenbook](/content/insights/covid-19-7-unexpected-consumer-insights-from-brandwatch.html): 7 surprising insights into consumer opinion and behavior during COVID-19. Published on July 20, 2020 - [Forces of Change: Navigating Seismic Shifts in Shopping — Greenbook](/content/insights/market-research-trends/forces-of-change-navigating-seismic-shifts-in-shopping.html): Safety. Loyalty, Purpose. How brands can adapt to surprising, new customer behaviors. Published on August 28, 2020 (1,007 words) - [Panel Quality Stinks and Clients Are To Blame — Greenbook](/content/insights/research-methodologies/panel-quality-stinks-and-clients-are-to-blame/index.html): Why should panel companies improve their results when clients accept the status quo and won’t pay for better? Published on August 21, 2020 (1,417 words) - [4 Future of Insights Themes From IIEX North America 2020 — Greenbook](/content/insights/insights/4-future-of-insights-themes-from-iiex-north-america-2020.html): from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America. Published on September 14, 2020 (996 words) - [Read on for ways COVID-19 has directly affected consumer behavior, and what it could look like after. — Greenbook](/content/insights/exploring-our-new-culture-of-uncertainty-and-anticipation.html): Insight into how consumer behavior has changed during COVID-19. Published on June 4, 2020 - [Amazon Prime vs. Walmart Plus—Who Will Win? — Greenbook](/content/insights/insights-industry-news/amazon-prime-vs-walmart-pluswho-will-win/index.html): They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes. Published on September 15, 2020 (920 words) - [What Journalists Want — Greenbook](/content/insights/insights-industry-news/what-journalists-want/index.html): The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool. Published on October 15, 2020 - [What, Why, How, Who, Where: Competitive Intelligence — Greenbook](/content/insights/insights/what-why-how-who-where-competitive-intelligence/index.html): How to leverage competitive intelligence into better marketing strategy. Published on August 24, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 8 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-8/index.html): Only empathetic, flexible, and agile leaders will make it through COVID-19. Published on May 22, 2020 - [Thinking Fast and Slow: How Market Researchers Can Implement System 1 and System 2 Thinking — Greenbook](/content/insights/market-research-trends/thinking-fast-and-slow-how-market-researchers-can-implement-system-1-and-system-2-thinking.html): TRC Market Research looks at Daniel Kahneman’s two forms of human thinking and their implications for consumer decision-making. Published on November 13, 2019 - [Idea Generation For Market Researchers (Part 3) — Greenbook](/content/insights/research-methodologies/idea-generation-for-market-researchers-part-3/index.html): We continue to learn about design thinking with 3 fun techniques for idea generation. Published on September 10, 2020 - [Co-Creating Brand Innovations for a Post-Lockdown World — Greenbook](/content/insights/co-creating-brand-innovations-for-a-post-lockdown-world.html): Why creativity is crucial, in a post-COVID-19 world. Published on July 1, 2020 - [The Top 5 Sessions from IIEX North America — Greenbook](/content/insights/market-research-trends/the-top-5-sessions-from-iiex-north-america/index.html): Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights. Published on October 22, 2020 - [Forces of Change: Surviving the COVID Recession — Greenbook](/content/insights/market-research-trends/forces-of-change-surviving-the-covid-recession/index.html): The financial services industry is notoriously change-adverse. Can it evolve fast enough to meet customer expectations? Published on August 20, 2020 - [Disruption in Marketing Research: Why Full-Service Agencies are Under Threat, and How They Need to Respond — Greenbook](/content/insights/disruption-in-marketing-research-why-full-service-agencies-are-under-threat-and-how-they-need-to-respond.html): A look into how to keep research up to par with digitization. Published on July 15, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 2 — Greenbook](/content/insights/market-research-leaders/covid-19-insights-leaders-roundtable-edition-2/index.html): Insights on the impact of COVID-19, from industry leaders. Published on April 10, 2020 (3,899 words) - [Making the Most Out of Your Marketing in a Recession — Greenbook](/content/insights/research-methodologies/making-the-most-out-of-your-marketing-in-a-recession.html): “You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.” Published on October 14, 2020 - [Help, Hope, Hi-Jinks — Greenbook](/content/insights/help-hope-hi-jinks/index.html): Key learnings from COVID-19, in crisis management. Published on June 10, 2020 - [Interview With Steve King of Black Swan Data — Greenbook](/content/insights/market-research-leaders/interview-with-steve-king-of-black-swan-data/index.html): How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights. Published on October 21, 2020 - [Understanding Consumers Through Their Mobile Activity — Greenbook](/content/insights/insights/understanding-consumers-through-their-mobile-activity.html): The future of insights relies on quick, reliable data. Passive metering provides that and more… Published on October 5, 2020 (763 words) - [Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past — Greenbook](/content/insights/market-research-industry/three-ways-to-reinvent-your-agencys-future-by-leveraging-the-past.html): How you can operationalize antecedents into your strategic planning to reinvent and remarket your organization. Published on August 12, 2020 (1,339 words) - [Framing Your Insights With a “How Might We” Statement (Part 2) — Greenbook](/content/insights/research-methodologies/framing-your-insights-with-a-8220how-might-we8221-statement-part-2.html): Think like a designer and unite your team and stakeholders by framing your insights with a “How Might We?” statement. Published on August 6, 2020 (883 words) - [Interview With James Turner of Delineate — Greenbook](/content/insights/market-research-leaders/interview-with-james-turner-of-delineate/index.html): How delineate has been able to thrive by offering clients what bigger firms can’t. Published on September 23, 2020 (526 words) - [U.S. Hispanics Are Not a Monolith — Greenbook](/content/insights/research-methodologies/us-hispanics-are-not-a-monolith/index.html): There are 60 million Americans of Latino/Hispanic origin representing over 20 Latin American countries. It’s time to treat them as individuals. Published on October 7, 2020 - [The Silver Linings Playback: Insights from COVID-19 Industry Leaders Roundtables — Greenbook](/content/insights/the-silver-linings-playback-insights-from-covid-19-industry-leaders-roundtables.html): A synthesis of learnings on how the market research industry has responded to the coronavirus pandemic. Published on July 13, 2020 - [Understanding Cultural Insights: The New Next Consumer Battleground — Greenbook](/content/insights/research-methodologies/understanding-cultural-insights-the-new-next-consumer-battleground.html): 3 pivotal ways to become a Code Whisperer and edge out your competition. Published on September 24, 2020 - [Improving Written Content for Insights Marketing — Greenbook](/content/insights/advertising-and-marketing-research/improving-written-content-for-insights-marketing/index.html): The 6 do’s and don’ts of writing great marketing content that will get your insights agency noticed. Published on September 8, 2020 - [Playing the Brand Management Game, Defensively AND Offensively! — Greenbook](/content/insights/insights-technology/playing-the-brand-management-game-defensively-and-offensively.html): Are you being defensive about your brand management strategy? Published on September 9, 2020 - [Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead — Greenbook](/content/insights/research-methodologies/stop-hard-selling-during-the-pandemic-use-these-9-soft-touches-instead.html): Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think. Published on September 22, 2020 - [Impact of COVID-19 On Remote Working – The Asian View — Greenbook](/content/insights/insights/impact-of-covid-19-on-remote-working-the-asian-view.html): How isolation, poor internet connectivity, and lack of communication are affecting people working from home in Asia Published on September 8, 2020 (1,150 words) - [3 Tips for Young Professionals in a Global Crisis — Greenbook](/content/insights/insights-careers/3-tips-for-young-professionals-in-a-global-crisis/index.html): What MRX professionals need to know to stand out from the crowd. Published on August 17, 2020 - [‘Build It and They Will Come’. No, They Won’t. — Greenbook](/content/insights/market-research-industry/build-it-and-they-will-come-no-they-wont/index.html): Is your new product set up for success post-launch? Published on August 24, 2020 (896 words) - [Conducting Research in Times of Crisis — Greenbook](/content/insights/market-research-trends/conducting-research-in-times-of-crisis/index.html): Conducting research amidst the COVID-19 pandemic. Published on April 6, 2020 (1,220 words) - [Measure Concept Engagement, Not Just Purchase Intentions — Greenbook](/content/insights/measure-concept-engagement-not-just-purchase-intentions.html): Uncovering richer and more conclusive data with concept testing. Published on June 15, 2020 (793 words) - [Recovery Through Optimism — Greenbook](/content/insights/insights/recovery-through-optimism/index.html): How consumer and business morale can help build economic recovery in Asia. Published on August 10, 2020 (1,013 words) - [The Catch-22 of Technology — Greenbook](/content/insights/market-research-trends/the-catch-22-of-technology/index.html): How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’? Published on July 1, 2015 (551 words) - [COVID-19 dismantled how we think about the customer experience. Here are 4 ways that you can directly impact the customer experience. — Greenbook](/content/insights/redefining-customer-experience-why-67-look-for-safety-before-shopping.html): 4 ways to directly impact the customer experience. Published on July 23, 2020 - [Keeping Safe: The Long-Term Implications of COVID-19 for Healthcare Companies — Greenbook](/content/insights/keeping-safe-the-long-term-implications-of-covid-19-for-healthcare-companies.html): A look into the future of the healthcare industry post-COVID-19. Published on May 21, 2020 (679 words) - [Six Tips for Working with a PR Agency — Greenbook](/content/insights/six-tips-for-working-with-a-pr-agency/index.html): Better utilize PR agencies in your marketing plan. Published on July 21, 2020 (1,099 words) - [How to Gain New Clients Without “Selling” — Greenbook](/content/insights/advertising-and-marketing-research/how-to-gain-new-clients-without-selling/index.html): How to sell without ‘selling’ – Jeff Davis explains how to make your message resonate with potential buyers. Published on August 18, 2020 (906 words) - [What If We Gave a Pandemic and Nobody Came? — Greenbook](/content/insights/market-research-industry/what-if-we-gave-a-pandemic-and-nobody-came/index.html): Since the start of COVID, marketing research blogs have been forecasting dire consequences for the industry. Enough already. Published on August 10, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 17 — Greenbook](/content/insights/market-research-leaders/covid-19-insights-leaders-roundtable-edition-17/index.html): Where the future whitespace may be for insights buyers and suppliers. Published on July 31, 2020 - [Five Ways Your CX Team Can Build Customer Trust — Greenbook](/content/insights/market-research-industry/five-ways-your-cx-team-can-build-customer-trust/index.html): 5 ways to build Customer Trust during the current crisis. Published on August 3, 2020 - [Marketers, How Will the Recession Impact Your Career and Brand? — Greenbook](/content/insights/marketers-how-will-the-recession-impact-your-career-and-brand.html): Navigating marketing in anticipation of an economic crisis. Published on June 25, 2020 - [Providing above and beyond customer service will be what drives business survival in the post-COVID-19 world. — Greenbook](/content/insights/did-you-just-hit-a-covid-19-nerve/index.html): Why you should be hyper-focused on customer experience. Published on July 22, 2020 (751 words) - [Ghost Completions: The Venezuelan Fraud Scheme — Greenbook](/content/insights/ghost-completions-the-venezuelan-fraud-scheme/index.html): An in-depth look into the prevailing issue of survey fraud. Published on June 23, 2020 - [Trust is More Important Than CSAT — Greenbook](/content/insights/trust-is-more-important-than-csat/index.html): What is trust, how do you measure it, and why is it so important? Published on July 8, 2020 - [Insights Teams: Prepare for the Future of Flex Work — Greenbook](/content/insights/insights-teams-prepare-for-the-future-of-flex-work/index.html): Get your team ready for a remote future. Published on June 19, 2020 (1,248 words) - [GreenBook Future List Spotlight: Hannah Marcus — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-hannah-marcus/index.html): Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome. Published on September 29, 2020 - [GreenBook Future List Spotlight: Ujwal Arkalgud — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/greenbook-future-list-spotlight-ujwal-arkalgud/index.html): Getting to know GRIT Future List honoree, Ujwal Arkalgud. Published on August 25, 2020 - [GreenBook Future List Spotlight: Barb Paszyn — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-barb-paszyn/index.html): Getting to know GRIT Future List honoree, Barb Paszyn. Published on August 11, 2020 - [How Pepsico, Kraft Heinz & Unilever Are Shaping the Future of Research — Greenbook](/content/insights/advertising-and-marketing-research/how-pepsico-kraft-heinz-038-unilever-are-shaping-the-future-of-research.html): Learn how leading brands bring the consumer into every business decision. Published on September 8, 2020 - [GreenBook Future List Spotlight: Ellen Pieper — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-ellen-pieper/index.html): Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.” Published on September 16, 2020 - [Get Ready Now For 2021 With These 5 Marketing & Sales Activities — Greenbook](/content/insights/research-methodologies/get-ready-now-for-2021-with-these-5-marketing-038-sales-activities.html): It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021. Published on November 3, 2020 - [3 Core Requirements for Agile Market Research in 2020 — Greenbook](/content/insights/market-research-trends/3-core-requirements-for-agile-market-research-in-2020.html): Learn the key requirements for implementing Agile Market Research. Published on August 20, 2019 - [GreenBook Future List Spotlight: Muriel Silva — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-muriel-silva/index.html): “The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -GRIT Future List honoree, Muriel Silva Published on September 1, 2020 - [Want it Faster, Cheaper, Better? Then You’d Better Sign Up to Prescriptive Analytics — Greenbook](/content/insights/want-it-faster-cheaper-better-then-youd-better-sign-up-to-prescriptive-analytics.html): Using Prescriptive Analytics to navigate the data-filled world. Published on July 16, 2020 - [Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets. — Greenbook](/content/insights/pricing-and-nrm-success-strategies-adapting-after-the-crash.html): 6 tips for adapting pricing and revenue management strategy, post-COVID-19. Published on May 7, 2020 - [GreenBook Future List Spotlight: Fraser Bruce — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/greenbook-future-list-spotlight-fraser-bruce/index.html): Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.” Published on October 13, 2020 (478 words) - [Working in a Virtual Environment: Tips for Effective Communication — Greenbook](/content/insights/working-in-a-virtual-environment-tips-for-effective-communication.html): 5 key tools for implementing effective communication in your team. Published on April 29, 2020 (743 words) - [COVID-19: People-First Leadership — Greenbook](/content/insights/covid-19-people-first-leadership/index.html): Keeping what matters most, people, at the forefront. Published on June 22, 2020 - [Many workers will still be working from home once the pandemic ends, resulting in far-reaching economic, behavioral, and cultural changes. — Greenbook](/content/insights/coming-home-to-big-changes/index.html): A look into the potential long-term impact of working remotely. Published on May 28, 2020 (1,044 words) - [People Are Happy to Take Part in Market Research – So What’s Stopping Researchers? — Greenbook](/content/insights/insights/people-are-happy-to-take-part-in-market-research-8211-so-whats-stopping-researchers.html): 4 reasons COVID-19 has halted research, and how to navigate them. Published on April 27, 2020 - [It isn't too late to update the privacy and data protection policies made outdated by COVID-19. — Greenbook](/content/insights/the-increased-shift-to-online-research-data-privacy-considerations-and-implications.html): Update the privacy and data protection policies made outdated by COVID. Published on July 29, 2020 - [The Hero’s Paradox — Greenbook](/content/insights/the-heros-paradox/index.html): How to make your client their own hero. Published on June 23, 2020 (824 words) - [GreenBook Future List Spotlight: Danielle Todd — Greenbook](/content/insights/interviews-with-market-research-leaders/greenbook-future-list-spotlight-danielle-todd/index.html): GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring. Published on October 27, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 16 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-16/index.html): Addressing the need to do more, with less. Published on July 24, 2020 - [Email is a great way to connect with consumers and establish a well-rounded campaign. Here are 5 tips for taking your email marketing from good, to great. — Greenbook](/content/insights/5-email-marketing-tips-for-dummies-and-marketing-pros.html): Your guide to creating successful marketing emails. Published on May 26, 2020 (1,142 words) - [CARES and FFCRA Acts: What US Businesses Should Know — Greenbook](/content/insights/insights-industry-news/cares-and-ffcra-acts-what-us-businesses-should-know.html): Resources for your business to navigate COVID-19. Published on April 2, 2020 - [The ‘New Normal’: What Social Distancing Could Mean for Brands Long Term — Greenbook](/content/insights/the-new-normal-what-social-distancing-could-mean-for-brands-long-term.html): 4 major insights themes that will define the new normal. Published on May 6, 2020 (897 words) - [30 Industry Leaders Share Their Predictions for 2019 — Greenbook](/content/insights/market-research-trends/30-industry-leaders-share-their-predictions-for-2019.html): Predictions on what 2019 will hold for the insights industry Published on December 28, 2018 - [Virtual Conversations, Real Answers — Greenbook](/content/insights/virtual-conversations-real-answers/index.html): Driving actionable insights, from online qualitative research. Published on June 11, 2020 - [How Brands Should Respond to the COVID-19 Mental Health Crisis — Greenbook](/content/insights/how-brands-should-respond-to-the-covid-19-mental-health-criss.html): The impact of COVID-19 on mental health, and what consumers really need. Published on May 27, 2020 - [5 Services to Help You Successfully Transition Your Mock Jury Trials Online — Greenbook](/content/insights/5-services-to-help-you-successfully-transition-your-mock-jury-trials-online.html): How to effectively conduct mock trials during the pandemic. Published on June 29, 2020 - [How can restaurants recover from COVID? Here are 6 market research-based tips to help restaurants succeed and survive coronavirus. — Greenbook](/content/insights/restaurant-covid-19-recovery-playbook-new-research-insights-to-help-restaurants-get-through-this.html): MRX based tips to help restaurants succeed and survive COVID-19. Published on May 11, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 10 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-10/index.html): Business begins to see an uptick, as quarantining slowly fades out. Published on June 12, 2020 - [Introducing the GRIT ‘Top 50 Most Innovative’ Tech, Service, Analytics, Consulting & Emerging Suppliers — Greenbook](/content/insights/introducing-the-grit-8216top-50-most-innovative8217-tech-service-analytics-consulting-038-emerging-suppliers.html): Take a peek at the GRIT ‘Top 50 Most Innovative Suppliers’ sublists. Published on July 25, 2019 - [Applied Behavioral Economics — Greenbook](/content/insights/research-methodologies/applied-behavioral-economics/index.html): Examples of behavioral economics in action. Published on April 7, 2020 (1,920 words) - [We sit down with Nihal Advani to learn about his career in insights and how he went from tennis to tech. — Greenbook](/content/insights/grit-future-list-spotlight-nihal-advani/index.html): Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights. Published on July 28, 2020 (434 words) - [Making the Journey – From Marketing Based Analytics to HR — Greenbook](/content/insights/making-the-journey-from-marketing-based-analytics-to-hr.html): Why HR and analytics are the perfect pair. Published on July 2, 2020 (788 words) - [Empathy today, Enlightenment tomorrow — Greenbook](/content/insights/empathy-today-enlightenment-tomorrow/index.html): Using behavioral context to understand consumer behavior during COVID-19 and beyond. Published on May 26, 2020 - [Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You — Greenbook](/content/insights/marketers-listen-up-3-reasons-mental-availability-and-brand-salience-may-be-failing-you.html): Why consumers are now relying less on memory-based decision making. Published on May 19, 2020 - [Data, Data, Everywhere And Not A Drop To Analyze — Greenbook](/content/insights/data-data-everywhere-and-not-a-drop-to-analyze/index.html): An argument for the importance of quality over quantity in data. Published on May 18, 2020 - [key considerations for mergers and acquisitions and how to effectively navigate data protection during a merger or acquisition. — Greenbook](/content/insights/mergers-acquisitions-and-data-protection-what-you-need-to-know.html): Key factors for consideration within mergers and acquisitions. Published on July 6, 2020 - [Is it Wise to Invest in Consumer Research Amidst a Global Crisis? — Greenbook](/content/insights/is-it-wise-to-invest-in-consumer-research-amidst-a-global-crisis.html): Continuing research during times of crisis. Published on June 22, 2020 (1,275 words) - [CEO Series: Interview with Gary Laben, CEO of Dynata — Greenbook](/content/insights/market-research-industry/ceo-series-interview-with-gary-laben-ceo-of-dynata/index.html): Interview with Gary Laben, CEO of Dynata. Published on September 11, 2019 - [insights/covid-19-insights-leaders-roundtable-edition-13/index.html](/content/insights/covid-19-insights-leaders-roundtable-edition-13/index.html) - [COVID-19 Insights Leaders Roundtable: Edition 9 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-9/index.html): See how COVID-19 has created an environment for positive disruption. Published on May 28, 2020 - [Company Size Matters: The Differential Impact of COVID-19 — Greenbook](/content/insights/company-size-matters-the-differential-impact-of-the-covid-19.html): A deep dive into the very different experiences of the MRX community during COVID-19. Published on June 1, 2020 (771 words) - [Amazonified Millennials: How to Thrive via The 9 Why’s of Context — Greenbook](/content/insights/research-methodologies/amazonified-millennials-how-to-thrive-via-the-9-whys-of-context.html): Your guide to preparing for the future of retail. Published on April 9, 2020 - [Master of None needed! Today's researchers must be a qual/quant combo. — Greenbook](/content/insights/your-next-standout-researcher-is-a-mathematician-storyteller-scientist-artist-code-breaker-journalist.html): The importance of varying skills for market researchers. Published on June 29, 2020 - [Customer Acquisition Forecast — Greenbook](/content/insights/customer-acquisition-forecast/index.html): How to effectively measure advertising effectiveness. Published on April 30, 2020 - [The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List — Greenbook](/content/insights/the-2019-grit-8216top-50-most-innovative-suppliers8217-list.html): The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here. Published on July 18, 2019 - [2020 GRIT Top 50 Released in Business and Innovation Report — Greenbook](/content/insights/2020-grit-top-50-released-in-business-and-innovation-report.html): Plus, six sublists, recognizing top companies in areas like technology, data & analytics, and more. Published on July 8, 2020 (525 words) - [The Role Technology Plays in the Evolution of Market Research — Greenbook](/content/insights/the-role-technology-plays-in-the-evolution-of-market-research.html): A look into the rising popularity of video tools to capture insights. Published on May 11, 2020 - [GreenBook Future List Spotlight: Jimmy Zollo — Greenbook](/content/insights/grit-future-list-spotlight-jimmy-zollo/index.html): An exclusive interview with GRIT Future List honoree, Jimmy Zollo, co-founder and CEO of Collaborata. Published on June 2, 2020 - [Transitioning to a Machine-Driven Future in Market Research — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/transitioning-to-a-machine-driven-future-in-market-research.html): The future of humanity and AI in insights. Published on April 16, 2020 - [3 Things You Should Be Asking of Your Market Research Suppliers — Greenbook](/content/insights/3-things-you-should-be-asking-of-your-market-research-suppliers.html): Key questions to help guide you in picking the right research supplier. Published on May 18, 2020 - [Building Human Contact in an Ever Artificial Landscape — Greenbook](/content/insights/building-human-contact-in-an-ever-artificial-landscape.html): The importance of human connection in creating insights. Published on June 15, 2020 - [Interview with Andrew Appel of IRI — Greenbook](/content/insights/ceo-series-interview-with-andrew-appel-of-iri/index.html): Insight into in-store data and insights, and the changing landscape of retail. Published on June 3, 2020 - [The Media Doesn’t Care About You: How to us PR to Make Them Care — Greenbook](/content/insights/the-media-doesnt-care-about-you-how-to-us-pr-to-make-them-care.html): Learn how to create content and generate a buzz about your company in the media. Published on July 9, 2020 - [GreenBook Future List Spotlight: Athena Lam — Greenbook](/content/insights/grit-future-list-spotlight-athena-lam/index.html): Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios. Published on July 14, 2020 - [The Causality of Satisfaction — Greenbook](/content/insights/the-causality-of-satisfaction/index.html): How to drastically improving efficiency and accuracy for the purposes of market research. Published on June 1, 2020 - [#ReallyNoFilter? — Greenbook](/content/insights/reallynofilter/index.html): Uncovering bias in researching consumer segments. Published on June 17, 2020 (533 words) - [GreenBook Future List Spotlight: Amy Greenwood — Greenbook](/content/insights/grit-future-list-spotlight-amy-greenwood/index.html): Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR. Published on June 16, 2020 (968 words) - [Mental Health and Market Research: Creating More Empathetic Brand Experiences — Greenbook](/content/insights/insights/mental-health-and-market-research-creating-more-empathetic-brand-experiences.html): The need for empathy and understanding in brand experiences. Published on April 20, 2020 (899 words) - [How to Market Your Agency: Think Like a Baker — Greenbook](/content/insights/how-to-market-your-agency-think-like-a-baker/index.html): Realign focus to your brand purpose to successfully market your agency. Published on April 28, 2020 (852 words) - [COVID-19: Jobs to be Done — Greenbook](/content/insights/covid19-jobs-to-be-done/index.html): COVID-19 highlights the importance of human connection. Published on May 4, 2020 (655 words) - [COVID-19 Crisis Response with Dan Fitzgerald of InCrowd — Greenbook](/content/insights/ceo-series-covid-19-crisis-response-with-dan-fitzgerald-of-incrowd.html): A view into insights from the healthcare industry during COVID-19. Published on May 12, 2020 - [Looking at Market Researchers and Insight Professionals Through a Human Lens — Greenbook](/content/insights/market-research-trends/looking-at-market-researchers-and-insight-professionals-through-a-human-lens.html): A look into the MRX industry and the effect of COVID-19. Published on April 21, 2020 - [IIeX Europe Competition Winner Phebi – AI Powers Voice Analytics For Insights — Greenbook](/content/insights/market-research-leaders/iiex-europe-competition-winner-phebi-8211-ai-powers-voice-analytics-for-insights.html): Interview with Mike Page, CEO of Phebi.AI. Published on April 15, 2020 - [Interview with Eric Salama, CEO of Kantar — Greenbook](/content/insights/market-research-leaders/interview-with-eric-salama-ceo-of-kantar/index.html): Interview with Eric Salama, CEO of Kantar, on the Bain Capital acquisition. Published on August 1, 2019 - [GRIT Insights Practice Deep Dive: Buzzwords — Greenbook](/content/insights/insights/grit-insights-practice-deep-dive-buzzwords/index.html): Decoding the hype around buzzwords. Published on April 20, 2020 (572 words) - [Accelerating Innovation Adoption with Behavioral Economics — Greenbook](/content/insights/market-research-trends/accelerating-innovation-adoption-with-behavioral-economics.html): Learn the 3 factors to accelerate adoption success. Published on March 24, 2020 (1,088 words) - [COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-where-weve-been-and-where-were-headed.html): A look back on past editions of the Insights Leaders Webcast. Published on June 5, 2020 - [The Case for Optimism, According to Behavioral Science — Greenbook](/content/insights/insights-industry-news/the-case-for-optimism-according-to-behavioral-science.html): The fiscal benefits of optimism from a behavioral science standpoint. Published on April 27, 2020 - [Remembering Research Fundamentals in the Age of COVID-19 — Greenbook](/content/insights/research-methodologies/remembering-research-fundamentals-in-the-age-of-covid-19.html): The 7 keys for helping clients navigate COVID-19. Published on April 13, 2020 - [Key Takeaways From IIeX Europe 2020 — Greenbook](/content/insights/market-research-leaders/key-takeaways-from-iiex-europe-2020/index.html): Your cheat sheet to IIeX Europe 2020. Published on March 12, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 6 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-6/index.html): The stability in the uncertainty brought on by COVID-19. Published on May 7, 2020 - [GreenBook Future List Spotlight: Mark Micheli — Greenbook](/content/insights/grit-future-list-spotlight-mark-micheli/index.html): Exclusive interview with the GRIT Future List honoree, Mark Micheli, VP of Kelton Global. Published on May 5, 2020 - [The Majority-Minority Population Drives Demand For Multicultural Sample — Greenbook](/content/insights/the-majority-minority-population-drives-demand-for-multicultural-sample.html): The importance of understanding culture to the future of MRX. Published on May 12, 2020 - [How to Model Data Incorrectly — Greenbook](/content/insights/research-methodologies/how-to-model-data-incorrectly/index.html): A rebuttal to the call to return to simple linear data models. Published on April 22, 2020 - [GreenBook Future List Spotlight: Marin Mrša — Greenbook](/content/insights/grit-future-list-spotlight-marin-mrsa/index.html): Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator. Published on June 30, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 5 — Greenbook](/content/insights/covid-19-insights-leaders-roundtable-edition-5/index.html): DIY tools rise in popularity as COVID-19 causes rapid changes. Published on May 1, 2020 - [Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era — Greenbook](/content/insights/insights/pandemic-and-paradigm-shift-defining-a-market-research-strategy-for-the-covid-19-era.html): The importance of incorporating pandemic forecasting into strategy. Published on April 13, 2020 - [Empathy, Belonging and Authenticity: The Three Pillars of HX (Human Experience) — Greenbook](/content/insights/research-methodologies/empathy-belonging-and-authenticity-the-three-pillars-of-hx-human-experience.html): How to help clients develop a human-centric approach. Published on March 10, 2020 (812 words) - [COVID-19: How Life Has Changed in 75 Days — Greenbook](/content/insights/market-research-trends/covid-19-how-life-has-changed-in-75-days/index.html): A visualization of how COVID-19 has impacted life in the US. Published on April 23, 2020 - [GreenBook Future List Spotlight: Alyona Medelyan — Greenbook](/content/insights/grit-future-list-spotlight-alyona-medelyan/index.html): Exclusive interview with the GRIT Future List honoree, Alyona Medelyan, CEO & co-founder of Thematic. Published on May 19, 2020 - [The State of the Union: Privacy Laws’ Impact on the Sample Industry — Greenbook](/content/insights/market-research-trends/the-state-of-the-union-privacy-laws-impact-on-the-sample-industry.html): A reflection on the current state of data privacy laws. Published on March 24, 2020 (723 words) - [Don’t Grieve for Your Brand Ads, Use your Brand Purpose — Greenbook](/content/insights/market-research-industry/dont-grieve-for-your-brand-ads-use-your-brand-purpose.html): Reframing marketing to adapt to times of crisis. Published on April 1, 2020 - [Is the Experience Frontier the New Innovation Frontier? — Greenbook](/content/insights/market-research-leaders/is-the-experience-frontier-the-new-innovation-frontier.html): Re-focusing on experience innovation, rather than product innovation may seem daunting at first, but it is well worth the risk. Published on June 18, 2019 - [Will AI End Market Research or Lead It to New Heights? — Greenbook](/content/insights/research-methodologies/will-ai-end-market-research-or-lead-it-to-new-heights.html): How AI will change the future of MRX. Published on September 19, 2019 - [How to Work from Home: Tips and Tricks from a Flexible Workplace — Greenbook](/content/insights/insights-industry-news/how-to-work-from-home-tips-and-tricks-from-a-flexible-workplace.html): 7 helpful tricks to master working from home. Published on March 26, 2020 - [Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough — Greenbook](/content/insights/market-research-leaders/tom-hc-anderson-of-odinanswers-on-why-text-analytics-isn8217t-enough.html): Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough. Published on April 23, 2019 - [Working in a Virtual Environment: Tools for Communication Success — Greenbook](/content/insights/working-in-a-virtual-environment-tools-for-communication-success.html): 5 key software and technology tools for enabling communication. Published on May 14, 2020 (568 words) - [Data And Oil — Greenbook](/content/insights/insights-technology/data-and-oil/index.html): The importance of pursuing the discovery and understanding of data. Published on March 16, 2020 (1,102 words) - [National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork — Greenbook](/content/insights/insights-that-work/national-pork-board-uses-reinvented-au-to-understand-the-demand-landscape-for-pork.html): How the National Pork Board uncovered a clear path to innovation. Published on March 27, 2020 - [GRIT Insights Practice Deep Dive: Final Thoughts with Gregg Archibald — Greenbook](/content/insights/grit-insights-practice-deep-dive-final-thoughts-with-gregg-archibald.html): A word on the state of the MRX industry. Published on April 14, 2020 - [The Numbers Are In: 5 Important Attributes to Consider when Selecting a Market Research Partner — Greenbook](/content/insights/the-numbers-are-in-5-important-attributes-to-consider-when-selecting-a-market-research-partner.html): Important considerations in strengthening MRX partnerships. Published on May 4, 2020 - [Making “Agile” Research Accountable — Greenbook](/content/insights/insights/making-agile-research-accountable/index.html): Strengthening your agile approach with behavioral science. Published on March 30, 2020 - [Implications of COVID-19 For The Insights & Analytics Industry — Greenbook](/content/insights/covid-19/implications-of-covid-19-for-the-insights-038-analytics-industry.html): 3 key steps to navigating COVID-19. Published on March 11, 2020 - [COVID-19 Insights Leaders Roundtable: Edition 4 — Greenbook](/content/insights/market-research-leaders/covid-19-insights-leaders-roundtable-edition-4/index.html): Unraveling how COVID-19 will create a new normal moving forward. Published on April 24, 2020 (453 words) - [Ethnography in a Post-Truth World — Greenbook](/content/insights/market-research-industry/ethnography-in-a-post-truth-world/index.html): Utilize ethnography to better reach consumers. Published on October 1, 2019 (1,346 words) - [Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation — Greenbook](/content/insights/qualitative-research/online-tools-democratize-qualitative-research-boost-customer-closeness-and-participation.html): The increasing shift to use of online research tools. Published on April 6, 2020 (645 words) - [UI Interactions (Part 4) — Greenbook](/content/insights/research-methodologies/ui-interactions-part-4/index.html): The fourth installation on the fundamentals of building a digital platform. Published on March 31, 2020 - [9 Ways to Utilize Research in B2B Product Launches — Greenbook](/content/insights/research-methodologies/9-ways-to-utilize-research-in-b2b-product-launches/index.html): How to prevent the failure of new products in the B2B market. Published on July 29, 2019 (1,412 words) - [From Insights to Action: Walk Before You Run With AI — Greenbook](/content/insights/insights/from-insights-to-action-walk-before-you-run-with-ai.html): Introductory tips to implementing AI. Published on March 16, 2020 - [Life After Google — Greenbook](/content/insights/data-quality-privacy-and-ethics/life-after-google/index.html): The repercussions of losing third-party cookies. Published on March 18, 2020 (1,027 words) - [The Near and Long Term Implications of COVID-19 for the MR Industry — Greenbook](/content/insights/covid-19/the-near-and-long-term-implications-of-covid-19-for-the-mr-industry.html): A guide to navigating business changes in the wake of COVID-19. Published on March 30, 2020 (756 words) - [COVID-19: Where and What Customers are Buying — Greenbook](/content/insights/market-research-trends/covid-19-where-and-what-customers-are-buying/index.html): The impact of COVID-19 on consumer spending. Published on March 19, 2020 - [Merrill Dubrow of M/A/R/C Research On Leadership Challenges During COVID-19 — Greenbook](/content/insights/market-research-leaders/merrill-dubrow-of-marc-research-on-leadership-challenges-during-covid-19.html): A word on the changing Insights landscape in the wake of COVID-19. Published on March 23, 2020 (294 words) - [Is Gen Z Fearful of the Increasingly Digital Age? — Greenbook](/content/insights/insights-technology/is-gen-z-fearful-of-the-increasingly-digital-age/index.html): A study of Gen Z, gathering data on opinions, attitudes and habits. Published on August 26, 2019 (721 words) - [Wireframing 101 for Market Researchers — Greenbook](/content/insights/research-methodologies/wireframing-101-for-market-researchers/index.html): 7 tips to build a reliable wireframe for online platforms. Published on August 28, 2019 - [Interview with Deborah Ancona: Seley Distinguished Professor — Greenbook](/content/insights/research-methodologies/interview-with-deborah-ancona-seley-distinguished-professor.html): Qualitative Research takes the front seat in this interview with Deborah Ancona. Published on September 17, 2019 - [The Medical Cannabis Research Challenge — Greenbook](/content/insights/brand-strategy/the-medical-cannabis-research-challenge/index.html): Addressing the research gaps and challenges in medical cannabis as its use becomes popularized in the sports community. Published on May 30, 2019 (1,150 words) - [From Health and Wellness to Sustainability in Brands — Greenbook](/content/insights/market-research-trends/from-health-and-wellness-to-sustainability-in-brands.html): The growing popularity of health and wellness in consumers. Published on March 2, 2020 (1,043 words) - [Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible — Greenbook](/content/insights/insights/setting-your-insights-making-the-competitive-advantage-of-market-research-visible.html): How to reinforce the importance and value of research. Published on March 30, 2020 - [Improving Omnichannel Outcomes Through Thick and Thin — Greenbook](/content/insights/research-methodologies/improving-omnichannel-outcomes-through-thick-and-thin.html): Uncovering and decoding the shopper’s journey. Published on February 25, 2020 - [How to Get More Value Out of Your Customer Interviews — Greenbook](/content/insights/insights/how-to-get-more-value-out-of-your-customer-interviews.html): Get your stakeholders invested in customer interviews. Published on September 23, 2019 - [Applied Neuroscience Outpaces the Growth Rate of the Industry by 3x — Greenbook](/content/insights/behavioral-science/applied-neuroscience-outpaces-the-growth-rate-of-the-industry-by-3x.html): The growing presence of neuroscience in market research. Published on March 2, 2020 - [Agile Research: Misconceptions & Applications — Greenbook](/content/insights/research-methodologies/agile-research-misconceptions-038-applications/index.html): The full breadth of agile market research, and how to use it. Published on September 9, 2019 - [Rethink Your Approach, Are You Making the Most of Your Resources? — Greenbook](/content/insights/research-methodologies/rethink-your-approach-are-you-making-the-most-of-your-resources.html): Start capitalizing on changes in the client’s role spurred by the advancement of technology. Published on June 4, 2019 - [5 Things I learned at IIeX Europe 2019 — Greenbook](/content/insights/brand-strategy/5-things-i-learned-at-iiex-europe-2019/index.html): Mike Stevens on IIeX EU 2019. Published on March 3, 2019 - [Helping J. Richard Hill & Co. Attract Luxury Retailers — Greenbook](/content/insights/insights-that-work/helping-j-richard-hill-038-co-attract-luxury-retailers.html): How a real estate consultancy pulled the interest of luxury retailers. Published on April 3, 2020 - [GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna — Greenbook](/content/insights/insights/grit-insights-practice-deep-dive-8211-interview-with-frederic-charles-petit-ceo-of-toluna.html): A look into the changing atmosphere of the insights industry. Published on March 16, 2020 (858 words) - [The Empathy Opportunity You’re Probably Overlooking — Greenbook](/content/insights/research-methodologies/the-empathy-opportunity-youre-probably-overlooking/index.html): How to better connect with partners through empathy. Published on March 4, 2020 - [From Intention to Purchase to Actioning the Purchase — Greenbook](/content/insights/research-methodologies/from-intention-to-purchase-to-actioning-the-purchase.html): The much-needed revamp for Market forecasting. Published on March 5, 2020 - [Webinar Recap – How Nestlé Applies Agile Principles to Achieve Product Innovation Success — Greenbook](/content/insights/research-methodologies/webinar-recap-8211-how-nestl-applies-agile-principles-to-achieve-product-innovation-success.html): How the Nestlé team implemented an agile, sprint-based approach for innovation. Published on July 9, 2019 (1,065 words) - [How COVID-19 is Impacting Consumer Spending — Greenbook](/content/insights/insights-industry-news/how-covid-19-is-impacting-consumer-spending/index.html): The economic impact of COVID-19. Published on March 9, 2020 - [Who Listens to the People? — Greenbook](/content/insights/brand-strategy/who-listens-to-the-people/index.html): Arundati Dandapani presents key takeaways from AAPOR & WAPOR. Published on July 16, 2019 - [COVID-19 Response with Shane Skillen of Hotspex — Greenbook](/content/insights/market-research-leaders/covid-19-response-with-shane-skillen-of-hotspex/index.html): An in-depth interview on leadership in times of crisis. Published on April 2, 2020 - [Manage the Overwhelming Chaos of Qualitative Research Data — Greenbook](/content/insights/insights/manage-the-overwhelming-chaos-of-qualitative-research-data.html): How to keep qualitative data organized. Published on March 23, 2020 - [How Technology is Changing the Fashion Industry — Greenbook](/content/insights/insights-technology/how-technology-is-changing-the-fashion-industry/index.html): The future of fashion is evolving with the latest trends in tech. Published on August 19, 2019 (1,119 words) - [Witch Hunting: 10 years of Trump’s Tweets — Greenbook](/content/insights/brand-strategy/witch-hunting-10-years-of-trumps-tweets/index.html): A study into Trump’s usage of Twitter. Published on September 18, 2019 - [Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness — Greenbook](/content/insights/insights-that-work/using-besci-and-machine-learning-to-significantly-improve-advertising-effectiveness.html): How a financial institution connected with younger consumers. Published on March 20, 2020 - [How McDonald’s Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research — Greenbook](/content/insights/insights-that-work/how-mcdonalds-used-zappi-to-optimize-concepts-systematically-with-faster-more-cost-effective-research.html): Concept testing with McDonald’s. Published on March 13, 2020 - [The Case for Developing a New Research Mindset — Greenbook](/content/insights/market-research-leaders/the-case-for-developing-a-new-research-mindset/index.html): A thought-provoking interview on the need to constantly evolve as a market researcher. Published on May 22, 2019 - [Data Has 99 Problems and Quality is Just One — Greenbook](/content/insights/research-methodologies/data-has-99-problems-and-quality-is-just-one/index.html): 4 solutions to common data issues. Published on February 26, 2020 (1,045 words) - [Sync, Async, & Hybrid Research: What’s the Difference? — Greenbook](/content/insights/research-methodologies/sync-async-038-hybrid-research-what8217s-the-difference.html): Learn how to create a seamless and intentionally designed study. Published on August 22, 2019 - [Beyond DIY Tools: Building Client Relationships by Activating Research — Greenbook](/content/insights/research-methodologies/beyond-diy-tools-building-client-relationships-by-activating-research.html): Technology is changing how we manage client relationships. Published on July 22, 2019 (868 words) - [Decoding the Omnichannel Path-to-Purchase: Driving Brand Growth through Behavioral Design — Greenbook](/content/insights/insights/decoding-the-omnichannel-path-to-purchase-driving-brand-growth-through-behavioral-design.html): Understanding the Omnichannel Shopper is crucial to surviving in an increasingly digital economy. Published on September 9, 2019 (1,461 words) - [GDPR, One Year On: Implications for the Healthcare Industry — Greenbook](/content/insights/data-quality-privacy-and-ethics/gdpr-one-year-on-implications-for-the-healthcare-industry.html): Learnings from the first year of GDPR. Published on July 23, 2019 - [The Right To Be Wrong — Greenbook](/content/insights/insights-technology/the-right-to-be-wrong/index.html): Twitter has become a hub for news and social interactions in the modern age. Published on August 15, 2019 - [Emerging Methods: Few Signs of Change, but Plenty of Potential — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/emerging-methods-few-signs-of-change-but-plenty-of-potential.html): Methods to keep an eye out for in market research. Published on February 17, 2020 - [How to Choose the Right Data Source — Greenbook](/content/insights/research-methodologies/how-to-choose-the-right-data-source/index.html): Better evaluate consumers with a combination of data sources. Published on September 5, 2019 (1,244 words) - [We Want to Hear From You: Take the GRIT Survey — Greenbook](/content/insights/we-want-to-hear-from-you-take-the-grit-survey/index.html): What’s the next big thing in insights? Take the GRIT survey to share your thoughts. Published on September 19, 2019 (279 words) - [All Text Analysis is Subjective — Greenbook](/content/insights/research-methodologies/all-text-analysis-is-subjective/index.html): How to address inconsistencies in text analytics. Published on March 17, 2020 (510 words) - [Challenges in The Polling Industry & What’s Next — Greenbook](/content/insights/research-methodologies/challenges-in-the-polling-industry-038-whats-next/index.html): Dr. Harry Wilson details what to expect next in the polling industry. Published on August 9, 2019 (1,115 words) - [The Lost Craft of Insight Generation — Greenbook](/content/insights/research-methodologies/the-lost-craft-of-insight-generation/index.html): The craft of uncovering consumer insights is slowly getting lost. Published on June 17, 2019 (1,575 words) - [How to Live Up to the Modern Purpose of the Corporation — Greenbook](/content/insights/research-methodologies/how-to-live-up-to-the-modern-purpose-of-the-corporation.html): Aligning corporations with the community through CSR. Published on September 10, 2019 (1,035 words) - [Identity, Loyalty & Reflection: An American Analysis of a British Research Report — Greenbook](/content/insights/insights/identity-loyalty-038-reflection-an-american-analysis-of-a-british-research-report.html): Self-reflection and empathy can bring consumer decisions to life and provide a rich understanding of the story our insights are telling. Published on May 20, 2019 - [Creating a Culture of Innovation Through L&D — Greenbook](/content/insights/research-methodologies/creating-a-culture-of-innovation-through-l038d/index.html): Amanda Hurlbutt details the importance of L&D programs to extend your teams abilities and to keep improving. Published on June 21, 2019 (940 words) - [Why Researchers Should Care about Marketing Technology — Greenbook](/content/insights/insights-technology/why-researchers-should-care-about-marketing-technology.html): Emerging technologies can provide new opportunities to provide services and expertise that augments data. Published on June 12, 2019 - [Help us take the pulse of the insights industry. Help us take the pulse of the insights industry by taking the GRIT Report survey. Encourage your market research, insights, and data science colleagues to do it too! — Greenbook](/content/insights/get-your-voice-heard-take-the-grit-survey-today/index.html): The world of insights wants to hear from you! Published on April 6, 2021 - [Six Takeaways from Nudgestock — Greenbook](/content/insights/market-research-trends/six-takeaways-from-nudgestock/index.html): Jack Miles shares his most valuable learnings from the recent Nudgestock event. Published on July 10, 2019 - [The Whys and Wherefores of RFPs in Market Research — Greenbook](/content/insights/research-methodologies/the-whys-and-wherefores-of-rfps-in-market-research/index.html): Learn the top 10 benefits of RFPs, and how to write a winning one. Published on September 4, 2019 - [How AI is Ending Redundant Research Waste — Greenbook](/content/insights/research-methodologies/how-ai-is-ending-redundant-research-waste/index.html): Using AI-enabled knowledge management platforms to streamline work. Published on July 24, 2019 - [Choosing the Right Benchmarks — Greenbook](/content/insights/research-methodologies/choosing-the-right-benchmarks/index.html): Benchmarks are an important part of our decision-making, choose them wisely. Published on August 14, 2019 - [The Importance of Good Stories and Design: Viewing Insight as an Art Form — Greenbook](/content/insights/research-methodologies/the-importance-of-good-stories-and-design-viewing-insight-as-an-art-form.html): As much as market research is described as a science, we must not lose sight of it as an art form too. Published on July 15, 2019 (1,171 words) - [How Shell Used Voxpopme to Better Understand Consumer Needs — Greenbook](/content/insights/insights-that-work/how-shell-used-voxpopme-to-better-understand-consumer-needs.html): Utilizing large segmentation studies to better understand consumers. Published on March 6, 2020 - [How Prepared Are You For the Future of Market Research? — Greenbook](/content/insights/market-research-trends/how-prepared-are-you-for-the-future-of-market-research.html): Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019. Published on May 14, 2019 (1,777 words) - [The Most Widely Read Blog Posts From the First Half of 2019 — Greenbook](/content/insights/market-research-trends/the-most-widely-read-blog-posts-from-the-first-half-of-2019.html): Key changes and trends surfacing in the market research industry. Published on July 30, 2019 - [Rethink River Sampling: The Savior of Your Panel Recruitment Strategy — Greenbook](/content/insights/market-research-industry/rethink-river-sampling-the-savior-of-your-panel-recruitment-strategy.html): Discover 3 new ways to integrate traditional and river sampling. Published on September 12, 2019 - [Market Research Fraud: Distributed Survey Farms Exposed — Greenbook](/content/insights/insights-technology/market-research-fraud-distributed-survey-farms-exposed.html): The click farms of the market research industry have been uncovered – distributed survey farms. Published on July 1, 2019 (1,189 words) - [Look Beyond Product for Drivers of B2B Satisfaction and Value — Greenbook](/content/insights/research-methodologies/look-beyond-product-for-drivers-of-b2b-satisfaction-and-value.html): The nuances of customer value in a B2B setting are explored and explained in a framework. Published on May 29, 2019 - [IIeX North America 2019 – Key Research Trends with Food for Thought — Greenbook](/content/insights/market-research-trends/iiex-north-america-2019-8211-key-research-trends-with-food-for-thought.html): Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019. Published on May 24, 2019 (1,478 words) - [You’re All Saying the Same Thing — Greenbook](/content/insights/research-methodologies/youre-all-saying-the-same-thing/index.html): Ron Sellers gives tips on how to prevent your emails from getting lost in an inbox. Published on May 28, 2019 - [Based in Blockchain – Building an Ecosystem of Trust — Greenbook](/content/insights/insights-technology/based-in-blockchain-8211-building-an-ecosystem-of-trust.html): How to collect data in an ethical way, and maintain the trust of consumers using blockchain. Published on August 13, 2019 (750 words) - [As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind — Greenbook](/content/insights/insights/as-q4-approaches-keep-kindness-and-gratitude-front-of-mind.html): The value of a safe and comfortable workspace is priceless. Published on September 16, 2019 - [Machine Learning vs. Statistical Modeling — Greenbook](/content/insights/research-methodologies/machine-learning-vs-statistical-modeling/index.html): Why statistical modeling will stay its ground in market research. Published on August 5, 2019 (1,062 words) - [GRIT Business & Innovation Report Wrap-Up — Greenbook](/content/insights/grit-business-038-innovation-report-wrap-up/index.html): See what customers are really asking for, and how to deliver it. Published on August 21, 2019 - [GRIT Business & Innovation Sneak Peek: The Business Outlook for Market Research — Greenbook](/content/insights/grit-business-038-innovation-sneak-peek-the-business-outlook-for-market-research.html): An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition. Published on June 20, 2019 (897 words) - [3 Reasons MRX Designers Should Embrace the AI Revolution — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/3-reasons-mrx-designers-should-embrace-the-ai-revolution.html): How AI is improving the process of graphic designing. Published on August 12, 2019 - [5 Reasons to Use Biometrics to Measure Voter Response — Greenbook](/content/insights/behavioral-science/5-reasons-to-use-biometrics-to-measure-voter-response.html): Using biometrics to better understand voter opinions. Published on August 6, 2019 - [Dear Grandma, Let Me Tell You About AI — Greenbook](/content/insights/research-methodologies/dear-grandma-let-me-tell-you-about-ai/index.html): In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence. Published on June 24, 2019 - [Data Storytelling for Market Researchers — Greenbook](/content/insights/research-methodologies/data-storytelling-for-market-researchers/index.html): May’s Monthly Dose of Design gives a helpful list on how to effectively tell a data-based story. Published on May 21, 2019 - [Ten Ways to Stay HIPAA Compliant In Web-Enabled Market Research — Greenbook](/content/insights/insights/ten-ways-to-stay-hipaa-compliant-in-web-enabled-market-research.html): A helpful set of guidelines to help in navigating research projects requiring HIPAA compliance. Published on May 13, 2019 (886 words) - [Technology vs Relationships: The Struggle is Real — Greenbook](/content/insights/insights-technology/technology-vs-relationships-the-struggle-is-real/index.html): Keeping clients happy is often times more complicated than offering the simplest technology solutions. Published on July 8, 2019 (922 words) - [White Rabbit Trends — Greenbook](/content/insights/research-methodologies/white-rabbit-trends/index.html): Jason Partridge shares tips on how to keep your head above water and still make the most of consumer-led trends. Published on July 3, 2019 - [A Market Research State of the Nation Review — Greenbook](/content/insights/market-research-trends/a-market-research-state-of-the-nation-review/index.html): Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR. Published on February 5, 2019 - [GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies — Greenbook](/content/insights/grit-business-038-innovation-sneak-peek-top-25-most-innovative-client-companies.html): An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition. Published on June 6, 2019 - [Microbrands and Macrostrategy in Market Research — Greenbook](/content/insights/market-research-trends/microbrands-and-macrostrategy-in-market-research/index.html): A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research. Published on June 26, 2019 - [Prognosis After The Recent MRSI Conference — Greenbook](/content/insights/market-research-leaders/prognosis-after-the-recent-mrsi-conference/index.html): A summary of the takeaways from the recent MRSI annual conference by Satish Pai, highlighting important trends. Published on May 13, 2019 (1,346 words) - [4 Technologies That Will Revolutionize Healthcare — Greenbook](/content/insights/market-research-trends/4-technologies-that-will-revolutionize-healthcare/index.html): Healthcare has always been at the forefront of technological development, and now is no exception. Published on May 10, 2019 (1,221 words) - [Screw Loose! Market Research as a Commodity? — Greenbook](/content/insights/research-methodologies/screw-loose-market-research-as-a-commodity/index.html): Stephan Teuber gives a strong case for the value of fighting standardization in the fight for quality research. Published on May 17, 2019 (1,135 words) - [Back to the Future: Why Cost-Effective, High-Quality Research is Within our Grasp — Greenbook](/content/insights/brand-strategy/back-to-the-future-why-cost-effective-high-quality-research-is-within-our-grasp.html): Should we ever be ok with “just good enough” when it comes to phone interviews? Published on April 17, 2019 - [Predictive Analytics – The How’s, Why’s, and Common Pitfalls — Greenbook](/content/insights/research-methodologies/predictive-analytics-8211-the-how8217s-why8217s-and-common-pitfalls.html): Take a glimpse inside the crystal ball, or rather into the world of predictive analytics. Published on June 25, 2019 - [Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage — Greenbook](/content/insights/insights-technology/taking-consumers-off-the-hot-seat-inclusive-data-collection-for-true-usage.html): Trusting consumers to be honest with their experiences to yield truthful research results can be tricky. Published on April 23, 2019 - [Most Predictions are Flawed, but it’s Important to Keep Making Them — Greenbook](/content/insights/market-research-trends/most-predictions-are-flawed-but-its-important-to-keep-making-them.html): Utilizing the value of predictions. Published on February 28, 2019 (1,776 words) - [Strategizing for Social Media Success — Greenbook](/content/insights/market-research-leaders/strategizing-for-social-media-success/index.html): Breaking through the clutter of brands on social media can be a consistently tough challenge. Published on April 15, 2019 (851 words) - [Piloting Blockchain-Based Surveys — Greenbook](/content/insights/research-methodologies/piloting-blockchain-based-surveys/index.html): Could blockchain revolutionize the insights industry? Published on June 3, 2019 (979 words) - [Instructional and Onboarding Design — Greenbook](/content/insights/research-methodologies/instructional-and-onboarding-design/index.html): Creating a digital platform to enable new research methodologies is a great way to easily onboard research participants. Published on June 27, 2019 (774 words) - [Does Corporate Social Responsibility Matter? — Greenbook](/content/insights/insights/does-corporate-social-responsibility-matter/index.html): CSR is even more valuable in an informed consumer economy, where positive social acts are highly valued. Published on August 12, 2019 (519 words) - [A Tale of Two (Sample) Cities: Paradigm Shifts in the Sample Industry — Greenbook](/content/insights/market-research-trends/a-tale-of-two-sample-cities-paradigm-shifts-in-the-sample-industry.html): Changes in sample have been split up into two separate categories: democratization, and consolidation of panel companies. Published on May 9, 2019 (752 words) - [First day of IIeX North America 2019 Wrap-Up — Greenbook](/content/insights/market-research-industry/first-day-of-iiex-north-america-2019-wrap-up/index.html): Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered. Published on April 24, 2019 (1,354 words) - [How Consumer Insights Can Prevent Brand Disasters — Greenbook](/content/insights/customer-experience/how-consumer-insights-can-prevent-brand-disasters/index.html): Product recalls can have a tangible impact on how a brand is viewed. Published on July 17, 2019 - [Exciting Times for the Market Research Industry Ahead — Greenbook](/content/insights/market-research-trends/exciting-times-for-the-market-research-industry-ahead.html): Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself. Published on March 11, 2019 - [Top 3 Themes from the 2019 GRIT Business & Innovation Report — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/top-3-themes-from-the-2019-grit-business-038-innovation-report.html): Crucial takeaways from the latest GRIT publication. Published on July 31, 2019 (1,624 words) - [How Likely Would You Be To Recommend NPS? — Greenbook](/content/insights/research-methodologies/how-likely-would-you-be-to-recommend-nps/index.html): Longitudinal analysis of 30 data sets over seven years, revealed NPS was an inferior lead indicator of current and future market share. Published on June 11, 2019 (763 words) - [Seven Principles of UX Design for Market Researchers — Greenbook](/content/insights/insights-industry-news/seven-principles-of-ux-design-for-market-researchers.html): An overview the basic principles of UX design for market researchers Published on February 14, 2019 (799 words) - [3 Ways the Consumer Mindset is Disrupting Healthcare — Greenbook](/content/insights/market-research-leaders/3-ways-the-consumer-mindset-is-disrupting-healthcare.html): One of the greatest challenges to traditional healthcare is consumer healthcare. Published on June 13, 2019 - [What is Brand Tracking? — Greenbook](/content/insights/insights/what-is-brand-tracking/index.html): Learn more about brand tracking. Plus resources to start your brand tracking study. Published on September 1, 2020 - [2019 GRIT Top 50 Released in Business and Innovation Report — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/2019-grit-top-50-released-in-business-and-innovation-report.html): The latest edition of the GRIT Report is here, featuring the latest GRIT ‘Top 50 Most Innovative Companies’ list. Published on July 11, 2019 (903 words) - [The Retail Revolution: Success in the New Era — Greenbook](/content/insights/market-research-leaders/the-retail-revolution-success-in-the-new-era/index.html): The retail experience of brick and mortars needs to transform from transactional to experiential. Published on April 29, 2019 (1,277 words) - [Telehealth – Crucial Considerations — Greenbook](/content/insights/insights/telehealth-8211-crucial-considerations/index.html): Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research? Published on May 16, 2019 - [Finding Real Purpose — Greenbook](/content/insights/market-research-leaders/finding-real-purpose/index.html): Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value. Published on April 24, 2019 - [X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image — Greenbook](/content/insights/research-methodologies/x-ray-of-a-football-game-the-power-of-cristiano-ronaldos-image.html): Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships. Published on April 16, 2019 - [36 Market Research Thought Leaders On Predictions for 2018 — Greenbook](/content/insights/market-research-trends/36-market-research-thought-leaders-on-predictions-for-2018.html): Thought leaders in insights & analytics share their predictions for 2018. Published on December 20, 2017 (5,533 words) - [IIeX North America – the SXSW of Market Research? — Greenbook](/content/insights/market-research-leaders/iiex-north-america-8211-the-sxsw-of-market-research.html): Our biggest IIeX North America yet, and there’s still so much more to come. Published on May 3, 2019 - [New Client-Agency Models for the Age of AI — Greenbook](/content/insights/market-research-leaders/new-client-agency-models-for-the-age-of-ai/index.html): Software developments are drastically changing MR’s business models. A number of possible paths forward exist. Published on February 12, 2019 (1,944 words) - [Paying Your Bills — Greenbook](/content/insights/insights-industry-news/paying-your-bills/index.html): Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments. Published on May 23, 2019 (692 words) - [An Insight By Any Other Name — Greenbook](/content/insights/research-methodologies/an-insight-by-any-other-name/index.html): Re-evaluate how you see consumer insights. Published on March 6, 2019 (934 words) - [Telehealth: It’s Not Your Doctor-in-a-Box Anymore — Greenbook](/content/insights/insights/telehealth-its-not-your-doctor-in-a-box-anymore/index.html): How we access healthcare is ever changing as new advancements develop in artificial intelligence and telehealth. Published on April 25, 2019 - [The Robots are Coming: Look Busy! — Greenbook](/content/insights/insights-technology/the-robots-are-coming-look-busy/index.html): How do you thrive in an AI world? Published on April 30, 2019 - [New Research: How Chat Surveys Sent via Messaging Platforms Affect the Respondent Experience — Greenbook](/content/insights/design-for-market-research-insights/new-research-how-chat-surveys-sent-via-messaging-platforms-affect-the-respondent-experience.html): In a recent research on research, Rival Technologies examines how chat surveys impact the respondent experience. Published on April 3, 2019 (1,287 words) - [Transparency: Shedding light on sample — Greenbook](/content/insights/research-methodologies/transparency-shedding-light-on-sample/index.html): Sample suppliers must increase the transparency of sample recruitment and the use of technology in providing quality sample. Published on March 28, 2019 - [That’s a Fact, Jack — Greenbook](/content/insights/market-research-trends/that8217s-a-fact-jack/index.html): A rebuttal by Steve Needel defending the validity of significance testing. Published on May 8, 2019 (1,125 words) - [Super Bowl 2019 Advertising Effectiveness — Greenbook](/content/insights/market-research-trends/super-bowl-2019-advertising-effectiveness/index.html): Super Bowl Ads more effective than ever. Published on February 26, 2019 - [Five Big Themes From IIeX 2019 — Greenbook](/content/insights/insights-technology/five-big-themes-from-iiex-2019/index.html): A look back at the key learnings from IIeX North America. Published on April 29, 2019 (931 words) - [The Uses and Abuses of Stat Testing Marketing Data — Greenbook](/content/insights/research-methodologies/the-uses-and-abuses-of-stat-testing-marketing-data/index.html): Joel Rubinson details the great risks if we abandon the use of stat testing of marketing data. Published on October 17, 2019 (918 words) - [Imagine a World Without Data – Why You Need to Join Your Local Insights Association — Greenbook](/content/insights/data-quality-privacy-and-ethics/imagine-a-world-without-data-8211-why-you-need-to-join-your-local-insights-association.html): Take some time today, and celebrate International Research Day! Published on May 2, 2019 - [The GreenBook Blog Wants You (Part 2)! — Greenbook](/content/insights/market-research-industry/the-greenbook-blog-wants-you-part-2/index.html): Think you have a hot take on industry happenings? Submit your article and be considered for the GreenBook blog. Published on May 15, 2019 - [SAP and Qualtrics are Rebranding Branding — Greenbook](/content/insights/insights-industry-news/sap-and-qualtrics-are-rebranding-branding/index.html): SAP and Qualtrics’ merger reinforces the importance of brand health Published on November 29, 2018 - [AI for Ordinary Folks — Greenbook](/content/insights/insights-technology/ai-for-ordinary-folks/index.html): A good list of sources about AI for market researchers of all levels of expertise is provided. Published on March 27, 2019 (874 words) - [How to Sell A Novel Research Idea — Greenbook](/content/insights/research-methodologies/how-to-sell-a-novel-research-idea/index.html): Sales and research collide in this article, to help explain both excelling in your personal career and becoming a better insights professional with three lessons. Published on April 11, 2019 - [A Foundation Built on Sand – Prevent Client Lists from Sabotaging Your Project — Greenbook](/content/insights/research-methodologies/a-foundation-built-on-sand-8211-prevent-client-lists-from-sabotaging-your-project.html): A foundation built on sand is going to eventually sink, but we don’t know when. Using a flawed client list has the same potential to sink a medical market research project. This article outlines best practices for preventing bad client lists from sabotaging your project. Published on March 20, 2019 (1,328 words) - [Your 2 Step Recipe to Creating an ROI Partnership — Greenbook](/content/insights/brand-strategy/your-2-step-recipe-to-creating-an-roi-partnership/index.html): Simon Chadwick & Andrew Cannon on “ROI Partnerships”. Published on November 12, 2019 (1,486 words) - [Critical Mix Helps Fuel NRG Growth — Greenbook](/content/insights/brand-strategy/critical-mix-helps-fuel-nrg-growth/index.html): Critical Mix case study on helping NRG with customer care in a time of rapid expansion and growth for the company. Published on April 26, 2019 - [Practice Makes Perfect?: U-Shaped Learning Curves — Greenbook](/content/insights/research-methodologies/practice-makes-perfect-u-shaped-learning-curves/index.html): How to pinpoint patterns in the consumer shipping experience and increase brand loyalty. Published on February 6, 2019 (1,152 words) - [Interview with the IIeX North America 2019 Competition Winner, UXReality — Greenbook](/content/insights/market-research-leaders/interview-with-the-iiex-north-america-2019-competition-winner-uxreality.html): An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality. Published on June 5, 2019 - [UXReality is the Newest Winner of the Insight Innovation Competition — Greenbook](/content/insights/market-research-leaders/uxreality-is-the-newest-winner-of-the-insight-innovation-competition.html): UXReality joins the ranks of previous Insight Innovation winners! Published on May 6, 2019 - [How to Avoid “Your Baby is Ugly” Syndrome — Greenbook](/content/insights/insights-industry-news/how-to-avoid-your-baby-is-ugly-syndrome/index.html): When research yields problems and highlights issues that need fixing, don’t run from them. Published on March 14, 2019 (668 words) - [Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research — Greenbook](/content/insights/market-research-leaders/explore-like-you-mean-it-how-brave-contrarian-thinking-catalyzes-better-exploratory-research.html): Use your sense of adventure and see how your exploratory research can improve. Published on April 10, 2019 (785 words) - [Sports Betting – Researching the Revolution — Greenbook](/content/insights/brand-strategy/sports-betting-researching-the-revolution/index.html): Changes in sports, and its effect on market research. Published on April 1, 2019 - [Online Sample Quality – 4 years later — Greenbook](/content/insights/market-research-leaders/online-sample-quality-8211-4-years-later/index.html): Four years after the provocative article & observations from the insides of the online sample machinery. Published on March 22, 2019 - [If You Want Brand Growth, Use Experience Driven Marketing — Greenbook](/content/insights/market-research-leaders/if-you-want-brand-growth-use-experience-driven-marketing.html): Forget the 4 P’s, embrace a new approach – experience driven marketing. Published on June 10, 2019 - [Size Doesn’t Matter… as Much as We Thought — Greenbook](/content/insights/research-methodologies/size-doesnt-matter-as-much-as-we-thought/index.html): Using data journalism to bridge the gap between analysts and decision makers. Published on February 5, 2019 - [Relationship Therapy: Consumer Brands & Customers — Greenbook](/content/insights/customer-experience/relationship-therapy-consumer-brands-038-customers/index.html): How ad personalization has changed the way companies handle customer relationship management. Published on March 25, 2019 (818 words) - [Measuring the Subconscious Impact of Sound to Improve Sonic Appeal & Drive Behavior — Greenbook](/content/insights/insights-that-work/measuring-the-subconscious-impact-of-sound-to-improve-sonic-appeal-038-drive-behavior.html): Man Made Music case study on building brand equity. Published on March 1, 2019 - [Hyperlocalization: Changing the Face of Business and Politics — Greenbook](/content/insights/brand-strategy/hyperlocalization-changing-the-face-of-business-and-politics.html): An understanding of local regions, embodied by personalized and localized messaging, is at the heart of delivering a better experience to people. Published on April 22, 2019 (659 words) - [Tomorrow’s Market Research: Experts Talk AI, Automation, and Acquiring New Skills — Greenbook](/content/insights/insights-careers/tomorrows-market-research-experts-talk-ai-automation-and-acquiring-new-skills.html): GutCheck recently conducted a roundtable with three experts on the changing expectations of market research. Published on February 21, 2019 - [A New Manifesto for the Insights Industry — Greenbook](/content/insights/research-methodologies/a-new-manifesto-for-the-insights-industry/index.html): Susan Schwartz McDonald gives a thought-provoking and provocative take on where the insights industry needs change. Published on May 7, 2019 (1,968 words) - [What is the Real Human Meaning Behind Your Brand? — Greenbook](/content/insights/international-market-research/what-is-the-real-human-meaning-behind-your-brand/index.html): Exploring what community and messaging around brand purpose translates to in public perception. Published on April 9, 2019 - [Storytelling: A Human Technology that Leaves its Mark — Greenbook](/content/insights/research-methodologies/storytelling-a-human-technology-that-leaves-its-mark.html): Engage consumers and their emotions through good storytelling. Published on March 8, 2019 - [Design Considerations for AR/VR — Greenbook](/content/insights/augmented-reality-and-virtual-reality/design-considerations-for-arvr/index.html): The importance of design in virtual and augmented reality. Published on April 2, 2019 - [Do You Have Sound Cues? — Greenbook](/content/insights/insights-technology/do-you-have-sound-cues/index.html): A look at what the rise in popularity of voice-enabled products means for FMCG. Published on January 14, 2019 - [Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data — Greenbook](/content/insights/brand-strategy/human-recall-is-not-perfect-a-quantified-view-of-self-reported-vs-behavioral-data.html): Is human recall reliable enough for conducting shopper research? Published on April 8, 2019 (820 words) - [It’s Good to Talk: Breaking Down Organizational Silos — Greenbook](/content/insights/market-research-leaders/its-good-to-talk-breaking-down-organizational-silos.html): As companies transform themselves, Insights depts. can play a critical role in breaking down the silos that exist. Published on March 7, 2019 - [How to Boost the Efficiency of Facebook Lead Ads with the Right Images — Greenbook](/content/insights/insights-industry-news/how-to-boost-the-efficiency-of-facebook-lead-ads-with-the-right-images.html): Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads. Published on February 13, 2019 - [Using Video to Drive Human-Centric Decisions — Greenbook](/content/insights/insights-that-work/using-video-to-drive-human-centric-decisions/index.html): LivingLens case study on using video to better understand consumers and improve engagement. Published on April 12, 2019 (547 words) - [A Campaign Focused on Consumers from Start to Finish — Greenbook](/content/insights/brand-strategy/a-campaign-focused-on-consumers-from-start-to-finish.html): YouGov case study helping a retailer identify the attributes of the company most indicative of their success. Published on April 19, 2019 (490 words) - [Two Resources to Exponentially Drive the Actionability of Your Insight — Greenbook](/content/insights/research-methodologies/two-resources-to-exponentially-drive-the-actionability-of-your-insight.html): Viewing actionable insight as a goal and lacking the incorporation of its intention within research projects hinders the purpose of the term. Here’s how to take actionability and implement it throughout the research process. Published on March 26, 2019 - [Should You Be Tracking Customer Insights? — Greenbook](/content/insights/insights/should-you-be-tracking-customer-insights/index.html): Consumer Insights 101. What are they and how do you use them? Published on August 15, 2020 (608 words) - [Pharma Company Uses Nudges to Triple Sales — Greenbook](/content/insights/insights-that-work/pharma-company-uses-nudges-to-triple-sales/index.html): Irrational Agency assists a pharmaceutical company in helping nudge doctors towards prescribing an updated version of a product. Published on April 4, 2019 - [Can Augmented Intelligence Help the Disappearing Consumer Insights Department Survive? — Greenbook](/content/insights/market-research-leaders/can-augmented-intelligence-help-the-disappearing-consumer-insights-department-survive.html): Becoming an “augmented intelligence” driven organization. Published on January 23, 2019 (1,236 words) - [Product Management: Do Squeaky Wheels Really Need the Grease? — Greenbook](/content/insights/research-methodologies/product-management-do-squeaky-wheels-really-need-the-grease.html): Prioritization of issues with a product through customer feedback can better help organizations to invest in correcting the right concerns. Published on March 13, 2019 (964 words) - [System 3: The Next Frontier in Market Research — Greenbook](/content/insights/insights/system-3-the-next-frontier-in-market-research/index.html): Consumer decision making does not just come down to rationalizing a purchase and working with a simple desire for the product. Published on March 11, 2019 - [Forget That MBA – In Research, Use Your MD — Greenbook](/content/insights/research-methodologies/forget-that-mba-in-research-use-your-md/index.html): What consumers say they want from marketers, and what is actually most effective, are two different things that shouldn’t be confused. Published on March 19, 2019 - [Breaking the Rules of Ethnography: From Observer to Intruder — Greenbook](/content/insights/research-methodologies/breaking-the-rules-of-ethnography-from-observer-to-intruder.html): How to adopt a more challenging, confrontational model of ethnography. Published on February 6, 2019 (850 words) - [The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers — Greenbook](/content/insights/market-research-trends/the-yolo-market-how-young-adults-spend-money-038-what-that-means-for-brand-marketers.html): Understanding the millennial market and the shift towards a market focused on instant gratification. Published on March 15, 2019 - [Why “Scoping” Research Could be Your Biggest Problem — Greenbook](/content/insights/market-research-industry/why-scoping-research-could-be-your-biggest-problem/index.html): Linking scoping research, and confirmation bias. Published on March 5, 2019 - [Deprivation: Absence Makes the Insights Grow Stronger — Greenbook](/content/insights/research-methodologies/deprivation-absence-makes-the-insights-grow-stronger.html): Can a Deprivation Study be what kick-starts your next big innovation? Published on March 28, 2019 - [How Brands Disrupt — Greenbook](/content/insights/customer-experience/how-brands-disrupt/index.html): Here is a break-down of what disruption really looks like in five hard-hitting trends from the marketplace. Published on March 26, 2019 - [Transforming a Lifestyle Brand — Greenbook](/content/insights/insights-that-work/transforming-a-lifestyle-brand/index.html): Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers. Published on April 5, 2019 - [Driving the Future of Digital Health 2018 — Greenbook](/content/insights/insights-technology/driving-the-future-of-digital-health-2018/index.html): How tech can empower patients and meet Canada’s healthcare challenges Published on December 27, 2018 - [5 Things the Sample Industry Must Do — Greenbook](/content/insights/research-methodologies/5-things-the-sample-industry-must-do/index.html): The sample industry faces a number of challenges and must implement a number of changes to improve the quality of samples. Published on March 21, 2019 - [Virality: From Phenomenon to Metric — Greenbook](/content/insights/market-research-trends/virality-from-phenomenon-to-metric/index.html): Key elements in predicting the potential for content to go viral Published on September 5, 2018 (900 words) - [IIeX Asia Pacific 2018 Overview — Greenbook](/content/insights/market-research-leaders/iiex-asia-pacific-2018-overview/index.html): The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding. Published on January 28, 2019 - [3 Successful Ways How to Use AI For Your Company — Greenbook](/content/insights/insights-technology/3-successful-ways-how-to-use-ai-for-your-company/index.html): AI can be used by brands to help improve relationships with consumers in many ways, including understanding their needs better, and aiding in retention. Published on February 7, 2019 - [Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning — Greenbook](/content/insights/research-methodologies/rotate-your-correspondence-analysis-to-better-understand-your-brand-positioning.html): Tim Bock on utilizing correspondence analysis. Published on February 19, 2019 (744 words) - [Staying Alive – How to Stay Competitive With Constant Change — Greenbook](/content/insights/market-research-leaders/staying-alive-how-to-stay-competitive-with-constant-change.html): Traditional CPG companies need to adopt a more agile and data-driven approach to compete with new online retailers. Published on January 28, 2019 - [Unlocking the Power of Generations — Greenbook](/content/insights/brand-strategy/unlocking-the-power-of-generations/index.html): Generational research can help improve insights. Published on February 25, 2019 - [Get Your Voice Heard in the GRIT Survey — Greenbook](/content/insights/get-your-voice-heard-in-the-grit-survey/index.html): Optimistic about insights? Share your thoughts with us. Published on October 13, 2020 - [To Hear the Voice of the Customer, Your Systems Must Listen Like a Person — Greenbook](/content/insights/market-research-trends/to-hear-the-voice-of-the-customer-your-systems-must-listen-like-a-person.html): Using technology to not just gather insights on what customers think but actively meet changing needs. Published on March 12, 2019 - [California’s Mini GDPR and It What It Means For Market Research — Greenbook](/content/insights/data-quality-privacy-and-ethics/californias-mini-gdpr-and-it-what-it-means-for-market-research.html): How “California’s Mini GDPR” will impact market research in the US Published on August 29, 2018 - [Communities: There’s An App For That! — Greenbook](/content/insights/insights-technology/communities-there8217s-an-app-for-that/index.html): Unleash the true power of your community using apps. Published on February 28, 2019 (852 words) - [Why Small Tweaks Don’t Always Equal Big Changes: A Tale of Two Selves — Greenbook](/content/insights/market-research-leaders/why-small-tweaks-dont-always-equal-big-changes-a-tale-of-two-selves.html): The measure of a good nudge is often lasting behavioral change. Published on March 15, 2019 - [Searching for the Why in AI — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/searching-for-the-why-in-ai/index.html): Asking ‘why’ separates humans from AI technologies. Published on March 7, 2019 - [Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights — Greenbook](/content/insights/market-research-leaders/interview-with-iiex-competition-eu-2019-winner-qualify-by-py-insights.html): Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition. Published on March 14, 2019 - [4 Tips for Conducting Online Research in Latin America — Greenbook](/content/insights/insights/4-tips-for-conducting-online-research-in-latin-america.html): Best practices for conducting data collection in Latin America to avoid critical mistakes, improve data quality, and save money. Published on January 28, 2019 - [Premiumization: The Key to Brand Growth — Greenbook](/content/insights/brand-strategy/premiumization-the-key-to-brand-growth/index.html): How premiumization is changing consumers habits. Published on February 26, 2019 - [Why Simple is Sometimes Best — Greenbook](/content/insights/customer-experience/why-simple-is-sometimes-best/index.html): Going back to the basics of listening to customers and quickly applying insights Published on February 7, 2019 - [The Emergence of Full-Stack Research — Greenbook](/content/insights/market-research-industry/the-emergence-of-full-stack-research/index.html): Results of the recent GRIT Report & industry news point to new era of research business models. Published on January 30, 2019 (1,107 words) - [Using AI to Conduct Qualitative Interviews is Faster, Less Expensive and Viable — Greenbook](/content/insights/insights-technology/using-ai-to-conduct-qualitative-interviews-is-faster-less-expensive-and-viable.html): New opportunities with AI chatbots. Published on March 4, 2019 - [How AI is Completely Transforming Knowledge Management for Businesses — Greenbook](/content/insights/insights-industry-news/how-ai-is-completely-transforming-knowledge-management-for-businesses.html): How AI systems are evolving to solve issues related to enterprise search. Published on February 18, 2019 (720 words) - [Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts — Greenbook](/content/insights/market-research-trends/generation-nation-the-politics-that-tie-and-bind-the-most-divided-cohorts.html): A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands. Published on January 24, 2019 (1,346 words) - [Why Location Still Matters — Greenbook](/content/insights/data-quality-privacy-and-ethics/why-location-still-matters/index.html): The use of digital services is underlined by the physical locations and geographical contexts of where people live. Published on January 30, 2019 - [Why You Shouldn’t Run From Crowds — Greenbook](/content/insights/research-methodologies/why-you-shouldn8217t-run-from-crowds/index.html): Keaton Swett explains the power of crowdsourcing. Published on February 27, 2019 (735 words) - [Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising — Greenbook](/content/insights/brand-strategy/taking-a-stand-the-value-of-neuroscience-in-socially-charged-advertising.html): Using neuroscience for insights into socially-charged advertising messaging. Published on January 23, 2019 (1,130 words) - [Social Analytics Traction… At Last — Greenbook](/content/insights/insights-technology/social-analytics-traction8230-at-last/index.html): Social media analytics appears to finally be on the path of exponential growth. Published on January 21, 2019 - [What Can $20,000 Do For Your Insights Startup? — Greenbook](/content/insights/brand-strategy/what-can-20000-do-for-your-insights-startup/index.html): Submissions are open for the Insight Innovation Competition at IIeX North America 2019. Published on February 27, 2019 - [Social, Not Stupid — Greenbook](/content/insights/insights-industry-news/social-not-stupid/index.html): A look at how brands are getting authenticity right and wrong on social media. Published on January 29, 2019 - [Keith Weed, A Life in Marketing — Greenbook](/content/insights/market-research-leaders/keith-weed-a-life-in-marketing/index.html): An interview with Keith Weed, former CMO of Unilever. Published on February 20, 2019 - [Audio Storytelling: Earn a Steady Share of Voice in Podcasting — Greenbook](/content/insights/market-research-industry/audio-storytelling-earn-a-steady-share-of-voice-in-podcasting.html): The growing popularity of podcasting might make brands increase their share in this rising market Published on December 5, 2018 - [Final Thoughts on GRIT — Greenbook](/content/insights/final-thoughts-on-grit/index.html): Wrap-up GRIT pulling the findings together and discussing larger implications for the industry. Published on January 29, 2019 (702 words) - [Quick! You’ve Got Her Attention! — Greenbook](/content/insights/insights/quick-youve-got-her-attention/index.html): Win your consumer’s attention by creating a rewarding experience for respondents. Published on January 21, 2019 (1,124 words) - [Three Trends Changing Market Research, Forever — Greenbook](/content/insights/market-research-trends/three-trends-changing-market-research-forever/index.html): How the digital transformation in personal data is reshaping the insights industry Published on January 31, 2019 - [Understanding Shopper Reality: The Role of Next Generation In-Context Research — Greenbook](/content/insights/insights/understanding-shopper-reality-the-role-of-next-generation-in-context-research.html): Understanding the “shopper reality” for consumer insights. Published on February 18, 2019 - [Less Is More — Greenbook](/content/insights/design-for-market-research-insights/less-is-more/index.html): Less is more for data visualization and storytelling. Published on January 22, 2019 (726 words) - [The Power of Fluent Devices — Greenbook](/content/insights/market-research-industry/the-power-of-fluent-devices/index.html): Well-loved brand characters provide familiarity for consumers Published on December 18, 2018 (904 words) - [Are Market Researchers Indispensable? 6 Steps to Make Sure — Greenbook](/content/insights/insights-industry-news/are-market-researchers-indispensable-6-steps-to-make-sure.html): Steps market researchers can take now to deliver value to the bottom line. Published on February 4, 2019 (887 words) - [Blinded by Belief & The Insanity Equation — Greenbook](/content/insights/insights-industry-news/blinded-by-belief-038-the-insanity-equation/index.html): The importance for the insights community to challenge precedents and look for change Published on December 12, 2018 (789 words) - [Advancements in Understanding Shopper Data — Greenbook](/content/insights/insights/advancements-in-understanding-shopper-data/index.html): Technological changes in collecting behavioral data. Published on February 25, 2019 - [Beyond Chasing Unicorn — Greenbook](/content/insights/market-research-leaders/beyond-chasing-unicorn/index.html): Being a true data leader begins with building a great data insights team Published on December 17, 2018 (845 words) - [The Most Widely Read Blogs of 2018 – And What It Means For 2019 — Greenbook](/content/insights/market-research-trends/the-most-widely-read-blogs-of-2018-and-what-it-means-for-2019.html): Blog posts related to changes and challenges in MR emerge as the most widely read posts in 2018 Published on January 3, 2019 (617 words) - [Human Experience Takes Center Stage — Greenbook](/content/insights/market-research-trends/human-experience-takes-center-stage/index.html): People control their interactions with brands, and as market researchers, we must tell their stories. Published on January 15, 2019 - [How AI is Transforming Mobile Technology — Greenbook](/content/insights/insights-technology/how-ai-is-transforming-mobile-technology/index.html): AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers. Published on October 15, 2020 - [GRIT “Sneak Peek”: Emerging Research Skills — Greenbook](/content/insights/data-quality-privacy-and-ethics/grit-sneak-peek-emerging-research-skills/index.html): Data Science is clearly the skill most in-demand right now, followed by strong storytelling and critical thinking abilities. Published on January 9, 2019 (653 words) - [Labatt: Why Every Marketer Should Be Rushing to Test Their Digital Ads — Greenbook](/content/insights/insights-that-work/labatt-why-every-marketer-should-be-rushing-to-test-their-digital-ads.html): Labatt Breweries case study on testing digital content advertising. Published on February 8, 2019 - [A Conversation with Stan Sthanunathan of Unilever on His New Book — Greenbook](/content/insights/market-research-leaders/a-conversation-with-stan-sthanunathan-of-unilever-on-his-new-book.html): Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book Published on December 11, 2018 (1,682 words) - [Do Online Pack Shots Need a Hero (Image)? — Greenbook](/content/insights/market-research-trends/do-online-pack-shots-need-a-hero-image/index.html): Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers Published on October 16, 2018 - [Developing an Effective Enterprise-Wide Segmentation — Greenbook](/content/insights/insights-that-work/developing-an-effective-enterprise-wide-segmentation.html): Dig Insights created a segmentation for Rogers Communications enabling a data-driven strategy. Published on January 25, 2019 (533 words) - [The latest GreenBook Research Industry Trends Report captures the changes impacting the insights and analytics industry as a result of the COVID-19 pandemic. — Greenbook](/content/insights/the-newest-edition-of-the-grit-report-is-here/index.html): Featuring this year’s GRIT Most Innovative Supplier and Client lists. Published on July 15, 2021 - [English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys — Greenbook](/content/insights/insights-that-work/english-football-association-wins-with-using-focusvision-decipher-to-capture-fan-journeys.html): FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off. Published on January 18, 2019 - [China and MR: An Almost Unlimited Market — Greenbook](/content/insights/insights/china-and-mr-an-almost-unlimited-market/index.html): Smartphones are a growing tool for insights into the Chinese market. Published on January 21, 2019 (570 words) - [Using the Power of the Crowd to Combat Loneliness and Isolation — Greenbook](/content/insights/insights-that-work/using-the-power-of-the-crowd-to-combat-loneliness-and-isolation.html): Using in-depth, real-time community conversations for targeted insights. Published on February 1, 2019 - [To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments — Greenbook](/content/insights/mobile-market-research/to-be-truly-mobile-first-in-2019-consider-your-customers-micro-moments.html): “Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers. Published on January 10, 2019 - [Offloading Cognition: The New Behavioral Science Approach to Winning Customers — Greenbook](/content/insights/insights-technology/offloading-cognition-the-new-behavioral-science-approach-to-winning-customers.html): How ‘cognitive offloading’ impacts the way your customers make choices Published on January 2, 2019 - [Data Visualization for Conjoint Analysis — Greenbook](/content/insights/research-methodologies/data-visualization-for-conjoint-analysis/index.html): Visualizations can summarize patterns that are commonly hidden in a simulator Published on December 28, 2018 (928 words) - [Influence Your Marketers, or Else — Greenbook](/content/insights/market-research-leaders/influence-your-marketers-or-else/index.html): What makes influencers so special and does it make them marketers? Published on December 13, 2018 (1,187 words) - [How Are We Keeping Consumer Data Safe? — Greenbook](/content/insights/insights-technology/how-are-we-keeping-consumer-data-safe/index.html): Cybersecurity threats abound; defenses against them need to be constantly monitored and updated Published on September 27, 2018 - [GRIT “Sneak Peek”: Trends in Business Outlook — Greenbook](/content/insights/grit-sneak-peek-trends-in-business-outlook/index.html): Research suppliers and buyers both seem optimistic about the MR business outlook, but recognize challenges. Published on January 7, 2019 (621 words) - [Predictive Analytics and Modeling Increase Your Odds of Winning — Greenbook](/content/insights/market-research-leaders/predictive-analytics-and-modeling-increase-your-odds-of-winning.html): Bringing a predictable outcome to big decisions Published on November 20, 2018 (911 words) - [Congruence is King in the Realm of Six-Second Advertising — Greenbook](/content/insights/market-research-trends/congruence-is-king-in-the-realm-of-six-second-advertising.html): Ad placement is paramount to its success Published on December 20, 2018 (806 words) - [3 Best Practices For Digital Marketing In The Market Research Industry — Greenbook](/content/insights/research-methodologies/3-best-practices-for-digital-marketing-in-the-market-research-industry.html): Nicole Burford offers tips on how to build an effective digitial strategy in the research space. Published on July 10, 2017 (939 words) - [Thinking With Our Hands — Greenbook](/content/insights/research-methodologies/thinking-with-our-hands/index.html): Using “Design Thinking” to remove the separation between the creative and research process. Published on January 15, 2019 - [Why Qual Research is Making a Comeback (and Encroaching on Quant Territory) — Greenbook](/content/insights/research-methodologies/why-qual-research-is-making-a-comeback-and-encroaching-on-quant-territory.html): More researchers are turning away from massive surveys and are embracing the power of actual conversations Published on December 4, 2018 - [What Is The Future of Brand Tracking? — Greenbook](/content/insights/market-research-trends/what-is-the-future-of-brand-tracking/index.html): Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal Published on October 17, 2018 - [How to Make Sure Your Brand is Creating Captivating Content — Greenbook](/content/insights/market-research-trends/how-to-make-sure-your-brand-is-creating-captivating-content.html): Many factors need to be taken into account when creating online content that people will want to engage in Published on November 19, 2018 (1,157 words) - [Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service — Greenbook](/content/insights/insights-that-work/innovative-cpg-company-finds-success-embracing-self-service-over-full-service.html): AYTM helped their partner conduct iterative research with ease Published on January 11, 2019 - [Why Your Brand Should Build an Ambassador Community — Greenbook](/content/insights/market-research-trends/why-your-brand-should-build-an-ambassador-community.html): A network of brand ambassadors can have positive effects for brands Published on November 15, 2018 - [Interview with Will Leach of Triggerpoint on His New Book “Marketing to Mindstates” — Greenbook](/content/insights/market-research-leaders/interview-with-will-leach-of-triggerpoint-on-his-new-book-8220marketing-to-mindstates8221.html): Will Leach shares about the exciting release of his new book Published on October 31, 2018 - [Stakeholders’ Shared Experiences Lead to Real-Time Impact — Greenbook](/content/insights/insights-industry-news/stakeholders-shared-experiences-lead-to-real-time-impact.html): Linking learning and decision making in a shared, in-person experience Published on November 8, 2018 (987 words) - [The Business Value of Empathy — Greenbook](/content/insights/insights/the-business-value-of-empathy/index.html): Building empathy into your team’s workflow. Published on January 14, 2019 (408 words) - [Retailers are from Mars, Suppliers are from Venus — Greenbook](/content/insights/insights/retailers-are-from-mars-suppliers-are-from-venus/index.html): How a common “language” can unlock client and supplier collaboration. Published on January 14, 2019 - [Variations on a Theme by Hawking — Greenbook](/content/insights/insights-industry-news/variations-on-a-theme-by-hawking/index.html): It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time. Published on October 4, 2018 (1,114 words) - [The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles — Greenbook](/content/insights/research-methodologies/the-methodology-that-is-overcoming-some-of-market-researchs-biggest-obstacles.html): A new sampling method is discussed for mobile surveys which promises better representativity than current approaches Published on October 11, 2018 (1,318 words) - [How & When to Use Online Qual for Designing Successful Consumer Studies — Greenbook](/content/insights/insights/how-038-when-to-use-online-qual-for-designing-successful-consumer-studies.html): Many researchers are unaware of the multitude of online qual options that can unearth deeper insights Published on December 3, 2018 - [How Real is Patient Centricity in Healthcare Today? — Greenbook](/content/insights/customer-experience/how-real-is-patient-centricity-in-healthcare-today/index.html): The future of healthcare is changing with new technology that streamlines patient data processing Published on November 5, 2018 - [Six-Second Ads: How Marketers Can Make Every Second Count — Greenbook](/content/insights/market-research-trends/six-second-ads-how-marketers-can-make-every-second-count.html): Keeping ads shorter to keep consumers’ attention longer Published on July 5, 2018 (768 words) - [Caveats in the CRM Suite — Greenbook](/content/insights/insights-industry-news/caveats-in-the-crm-suite/index.html): Caveats to consider before adopting a CRM system, from both user experience and business objectives standpoints Published on November 26, 2018 - [The Essential Principles of Design Thinking for Market Researchers — Greenbook](/content/insights/design-for-market-research-insights/the-essential-principles-of-design-thinking-for-market-researchers.html): How design thinking can improve your overall approach to research Published on December 19, 2018 - [Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line — Greenbook](/content/insights/insights-that-work/beans-to-brew-how-keurig-used-zappi-to-add-value-break-down-barriers-and-improve-their-bottom-line.html): Zappi enabled Keurig to release new products based on winning, customer-centric ideas Published on November 9, 2018 - [SAP & Qualtrics: What Were They Thinking? — Greenbook](/content/insights/insights-industry-news/sap-038-qualtrics-what-were-they-thinking/index.html): SAP stuns markets after acquiring Qualtrics for $8 Billion cash Published on November 14, 2018 - [Speed, Creativity and Empathy: How Aaron’s Transformed Old Insights into a New Concept Store — Greenbook](/content/insights/insights-that-work/speed-creativity-and-empathy-how-aarons-transformed-old-insights-into-a-new-concept-store.html): Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc. Published on December 7, 2018 (571 words) - [OdinText Helps Award-Winning Hospitals Optimize Processes and Drive Employee Engagement — Greenbook](/content/insights/insights-that-work/odintext-helps-award-winning-hospitals-optimize-processes-and-drive-employee-engagement.html): OdinText leveraged employee feedback to present actionable ways to grow employee satisfaction Published on November 2, 2018 - [Data Storytelling for the Win — Greenbook](/content/insights/market-research-leaders/data-storytelling-for-the-win/index.html): Using storytelling techniques in presentations is the most effective way to strengthen its impact Published on December 10, 2018 (798 words) - [Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights — Greenbook](/content/insights/insights-that-work/microsoft-038-voxpopme-powering-successful-ad-campaigns-with-agile-video-insights.html): Voxpopme helped Microsoft identify personalities that would resonate with customers Published on November 16, 2018 - [Smart-Size Big Data to Get Better Answers Faster — Greenbook](/content/insights/big-data/smart-size-big-data-to-get-better-answers-faster/index.html): Cutting down big data down to size to extract actionable insights Published on November 28, 2018 - [Artificial Intelligence and the Future of Marketing Analytics — Greenbook](/content/insights/insights-technology/artificial-intelligence-and-the-future-of-marketing-analytics.html): New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically. Published on August 21, 2018 - [Happy Thanksgiving 2018! — Greenbook](/content/insights/market-research-industry/happy-thanksgiving-2018/index.html): We’re taking today to be extra thankful for you! Published on November 22, 2018 - [The Changing Ways We Eat — Greenbook](/content/insights/insights/the-changing-ways-we-eat/index.html): Quick service restaurants need to stand out in food delivery apps to stay relevant Published on December 10, 2018 - [How to Effectively Leverage Behavioral Science in Market Research — Greenbook](/content/insights/research-methodologies/how-to-effectively-leverage-behavioral-science-in-market-research.html): How to simply apply scientifically rigorous approaches to online qualitative research Published on November 6, 2018 (894 words) - [Enabling Unilever’s Consumer-Centric Strategy — Greenbook](/content/insights/insights-that-work/enabling-unilevers-consumer-centric-strategy/index.html): Unilever partnered with Discuss.io to garner voice of consumer insights to keep at the forefront of their decision-making Published on December 14, 2018 - [How We Recruited for a Niche Study Rejected by Every Supplier — Greenbook](/content/insights/insights/how-we-recruited-for-a-niche-study-rejected-by-every-supplier.html): Sample size doesn’t need to stand in the way of a research study Published on November 12, 2018 (594 words) - [The Most Widely Read Blog Posts (So Far) of 2018 — Greenbook](/content/insights/market-research-trends/the-most-widely-read-blog-posts-so-far-of-2018/index.html): Blog posts related to changes and challenges in MR emerge as the most widely read posts (so far) in 2018 Published on October 30, 2018 (586 words) - [When Will the Sample Industry Really Lay Down the Law on Sample Fraud? — Greenbook](/content/insights/research-methodologies/when-will-the-sample-industry-really-lay-down-the-law-on-sample-fraud.html): Technology is both a friend and an enemy when it comes to the problem of sample fraud. Steps must be implemented to combat the problem. Published on October 10, 2018 - [‘Tis the Season — Greenbook](/content/insights/market-research-industry/8216tis-the-season/index.html): Happy holidays from GreenBook Published on December 24, 2018 (104 words) - [Legacy to Lifestyle: Keys to Growth for Stagnant CPG Brands — Greenbook](/content/insights/market-research-leaders/legacy-to-lifestyle-keys-to-growth-for-stagnant-cpg-brands.html): CPG brands must use social sharing principles to evolve from legacy to lifestyle brands Published on October 15, 2018 (1,162 words) - [Submit Your Idea for the Insight Innovation Competition — Greenbook](/content/insights/market-research-leaders/submit-your-idea-for-the-insight-innovation-competition.html): Do you have the next big idea in the world of insights? We want to hear from you! Published on December 5, 2018 - [Retailer Planning: Drowning in Data — Greenbook](/content/insights/insights/retailer-planning-drowning-in-data/index.html): Shoppers are too often left out of the conversation that determines the success for brand growth Published on November 19, 2018 (697 words) - [Voice Your Opinion in the Latest GRIT Survey — Greenbook](/content/insights/voice-your-opinion-in-the-latest-grit-survey/index.html): Where is the insights industry is headed? You tell us. Published on October 24, 2018 - [It’s Time To Believe The Hype On Blockchain — Greenbook](/content/insights/insights-technology/it8217s-time-to-believe-the-hype-on-blockchain/index.html): Lenny Murphy explains why he believes that we are on the cusp of the next great disruptive technology for research. Published on October 3, 2018 - [Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design — Greenbook](/content/insights/insights-that-work/unilevers-ecommerce-journey-with-skim-on-mobile-ready-hero-image-design.html): Unilever & SKIM established mobile image standards to improve the online shopping experience and increase sales Published on November 30, 2018 - [Free Will: Two for the Price of One? — Greenbook](/content/insights/market-research-leaders/free-will-two-for-the-price-of-one/index.html): Emphasizing free will in product campaigns garners a more ethical, altruistic consumer base Published on November 12, 2018 - [What’s Next for ESOMAR? — Greenbook](/content/insights/market-research-leaders/whats-next-for-esomar/index.html): Joaquim Bretcha discusses challenges of the industry and goals for his time as president of ESOMAR Published on December 3, 2018 (664 words) - [Socializing Insights — Greenbook](/content/insights/market-research-leaders/socializing-insights/index.html): Researchers must socialize Insights or face extinction Published on November 27, 2018 (606 words) - [What’s Better Than Two Pie Charts? — Greenbook](/content/insights/design-for-market-research-insights/whats-better-than-two-pie-charts/index.html): Bad visuals stress the need for charts to be interpretable in seconds Published on October 22, 2018 - [How Big Data and AI Are Driving Business Innovation — Greenbook](/content/insights/market-research-leaders/how-big-data-and-ai-are-driving-business-innovation.html): Big data and AI have been integrated into many business applications, including some in MR Published on October 9, 2018 - [IIeX Past, Present & (Very Exciting!) Future — Greenbook](/content/insights/market-research-industry/iiex-past-present-038-very-exciting-future/index.html): IIeX North America 2019 will be moving to Austin, TX, April 23-25 Published on September 19, 2018 (1,012 words) - [How Verizon Uses Voice of Customer Data to Guide Product Launches — Greenbook](/content/insights/research-methodologies/how-verizon-uses-voice-of-customer-data-to-guide-product-launches.html): Interview of data scientist Jingjing Cannon on Verizon’s use of consumer data for product launches. Published on March 6, 2018 - [5 Common Misconceptions of Agile Market Research — Greenbook](/content/insights/research-methodologies/5-common-misconceptions-of-agile-market-research/index.html): Exploring five common misconceptions of agile market research that may be preventing full adoption. Published on November 13, 2018 - [Would People Buy a Plot on the Moon? Crowdfunding Your Disruptive Idea — Greenbook](/content/insights/market-research-trends/would-people-buy-a-plot-on-the-moon-crowdfunding-your-disruptive-idea.html): Predicting new concept success based on attitudes don’t always work. Crowdfunding ideas to put consumers’ skin in the game is an alternative. Published on October 2, 2018 (952 words) - [Interview with BV Pradeep, Global VP of Consumer & Market Insights at Unilever — Greenbook](/content/insights/market-research-leaders/interview-with-bv-pradeep-global-vp-of-consumer-038-market-insights-at-unilever.html): Interview with BV Pradeep, Global VP, CMI Market Clusters at Unilever Published on October 5, 2018 - [A Fusion of Thick and Thin Data — Greenbook](/content/insights/market-research-leaders/a-fusion-of-thick-and-thin-data/index.html): Explore the latest thinking in qualitative and big data at ESOMAR Fusion Published on November 1, 2018 - [How Structural Consumer Collaboration Enabled SONY Pictures Television to be More “C.R.E.A.T.I.V.E.” — Greenbook](/content/insights/insights-that-work/how-structural-consumer-collaboration-enabled-sony-pictures-television-to-be-more-creative.html): InSites Consulting is helping Sony become more creative and consumer-centric Published on October 26, 2018 - [When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad — Greenbook](/content/insights/brand-strategy/when-big-brands-take-social-stances-an-in-depth-analysis-of-nikes-colin-kaepernick-ad.html): Benefits & drawbacks of Nike’s recent socially divisive campaign Published on September 13, 2018 - [Applied Statistics for Restaurant Strategic Menu Choice — Greenbook](/content/insights/research-methodologies/applied-statistics-for-restaurant-strategic-menu-choice.html): How statistical analysis can be used to determine actionable insights for clients. Published on April 18, 2018 (1,522 words) - [The Future of Market Research and Insights is Passive Data Collection — Greenbook](/content/insights/insights/the-future-of-market-research-and-insights-is-passive-data-collection.html): Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data Published on October 15, 2018 - [Market Research – A Key Enabler of Digital Transformation — Greenbook](/content/insights/market-research-leaders/market-research-a-key-enabler-of-digital-transformation.html): MR has the potential to lead in guidance and assessment of new digital programs Published on October 25, 2018 (990 words) - [Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models — Greenbook](/content/insights/market-research-trends/trailblazers-early-adopters-038-late-bloomers-understanding-your-target-market-with-grit-segmentation-models.html): Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming? Published on September 13, 2020 (2,275 words) - [Upstream Personalization & Optimization for Product & Communication Resonance — Greenbook](/content/insights/market-research-leaders/upstream-personalization-038-optimization-for-product-038-communication-resonance.html): Understanding the buy plus why at the speed of your business Published on August 28, 2018 (1,368 words) - [Enhancing Consumer Insights with Digital Tracking — Greenbook](/content/insights/insights/enhancing-consumer-insights-with-digital-tracking/index.html): Digital tracking is a win-win situation for both brands and consumers Published on October 22, 2018 (779 words) - [Research Now SSI and RhythmOne Validate IKEA’s Digital Ad Spend — Greenbook](/content/insights/insights-that-work/research-now-ssi-and-rhythmone-validate-ikea8217s-digital-ad-spend.html): Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data Published on October 19, 2018 - [How to Design Research Game Concepts — Greenbook](/content/insights/research-methodologies/how-to-design-research-game-concepts/index.html): Gamifying research offers a look into players’ implicit and system 1 thinking Published on October 29, 2018 - [Using “Small Multiples” Visualizations for Big Success — Greenbook](/content/insights/insights-industry-news/using-8220small-multiples8221-visualizations-for-big-success.html): Visualizing data can be made easier by utilizing small charts for comparison and analysis Published on August 27, 2018 - [Ethics = Knowing The Difference Between What You Have A Right To Do And What Is Right To Do — Greenbook](/content/insights/insights-industry-news/ethics-knowing-the-difference-between-what-you-have-a-right-to-do-and-what-is-right-to-do.html): Finn Raben of ESOMAR comments on ethics and privacy in the time of Cambridge Analytica: self-regulation, GDPR, the role of trade orgs, and more Published on May 4, 2018 (1,410 words) - [Design Thinking Isn’t B.S. (But the Way We Think About It Is) — Greenbook](/content/insights/market-research-trends/design-thinking-isnt-bs-but-the-way-we-think-about-it-is.html): Empowering orgs to design better consumer products by integrating internal and external perspectives Published on September 21, 2018 - [The Emotional Customer Experience — Greenbook](/content/insights/insights/the-emotional-customer-experience/index.html): Why understanding customer emotions is essential to the customer experience Published on October 8, 2018 (1,068 words) - [The Importance of Transparency in Sample — Greenbook](/content/insights/brand-strategy/the-importance-of-transparency-in-sample/index.html): Lack of transparency in sample supply is bad for everyone, thus a sample marketplace can potentially solve many challenges Published on October 23, 2018 - [How AI Can Amplify Your Marketing — Greenbook](/content/insights/insights-technology/how-ai-can-amplify-your-marketing/index.html): AI is leading a digital transformation for marketing and research in multiple ways Published on July 16, 2018 - [Data Translators – The Must Have Role for the Future — Greenbook](/content/insights/market-research-trends/data-translators-the-must-have-role-for-the-future/index.html): Fusing predictive analytics with market research to offer cogent, compelling conclusions Published on August 30, 2018 - [The Trait Theory of Personality in Consumer Behavior — Greenbook](/content/insights/market-research-trends/the-trait-theory-of-personality-in-consumer-behavior.html): Discussing the Big 5 personality model and how it can be used in market research Published on October 1, 2020 (1,120 words) - [Why We Need More Respect and Empathy in Market Research — Greenbook](/content/insights/market-research-leaders/why-we-need-more-respect-and-empathy-in-market-research.html): The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses Published on September 26, 2018 - [Enhancing Attribution Analytics with Economic-Based Segmentation — Greenbook](/content/insights/insights/enhancing-attribution-analytics-with-economic-based-segmentation.html): Segmentation and attribution can be combined by marketers, helping to optimize budgets and expand target reach Published on October 8, 2018 - [The Importance of Personal Branding for Newcomers Within the Market Research Sector — Greenbook](/content/insights/insights-industry-news/the-importance-of-personal-branding-for-newcomers-within-the-market-research-sector.html): 5 top tips for newcomers entering the market research sector Published on August 31, 2018 - [Searching for Meaning – The Future of Research — Greenbook](/content/insights/research-methodologies/searching-for-meaning-8211-the-future-of-research/index.html): The discrepancy between clients’ worries and vendors’ concerns is an issue when considering the future of the industry Published on September 18, 2018 - [How to Effectively Brand Your Research Projects — Greenbook](/content/insights/market-research-trends/how-to-effectively-brand-your-research-projects/index.html): Determining the key design elements that make a research project recognisable and engaging Published on September 14, 2018 - [What is a Hackathon? — Greenbook](/content/insights/insights-technology/what-is-a-hackathon/index.html): CryptoChicks’ mission to empower female pioneers in the world of tech Published on September 24, 2018 - [This and That: The Conjunction Fallacy in Practice — Greenbook](/content/insights/market-research-trends/this-and-that-the-conjunction-fallacy-in-practice/index.html): Convincing consumers that a product meets multiple needs by relying on the human bias of conjunction fallacy Published on September 25, 2018 - [Predictions for MRX That Are Becoming Reality — Greenbook](/content/insights/market-research-trends/predictions-for-mrx-that-are-becoming-reality/index.html): An update and analysis on the current state of the industry. Published on September 3, 2019 (1,362 words) - [How to Ensure You’re Recruiting the Right Study Participants — Greenbook](/content/insights/insights/how-to-ensure-youre-recruiting-the-right-study-participants.html): Recruiting the best participants is crucial for quality sample Published on October 1, 2018 (831 words) - [12 Questions for Marketers — Greenbook](/content/insights/market-research-leaders/12-questions-for-marketers/index.html): Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process Published on September 10, 2018 - [Focus on Shoppers: How Americans Shop Online for Groceries — Greenbook](/content/insights/market-research-trends/focus-on-shoppers-how-americans-shop-online-for-groceries.html): The growth of online shopping for groceries in America is opening a new realm for consumer research Published on July 3, 2018 (836 words) - [Bridging Science and Public Policy for a Better British Columbia — Greenbook](/content/insights/consumer-behavior/bridging-science-and-public-policy-for-a-better-british-columbia.html): Bridging the gap between behavioural science and policy development Published on September 4, 2018 (794 words) - [How Agile Development Can Help Build a Better Paper Towel — Greenbook](/content/insights/agile-research/how-agile-development-can-help-build-a-better-paper-towel.html): CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry. Published on September 11, 2018 (786 words) - [Small is the New Big — Greenbook](/content/insights/insights-that-work/small-is-the-new-big/index.html): Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers Published on October 12, 2018 (601 words) - [Why Online Marketplaces Are the Future of Qualitative Market Research — Greenbook](/content/insights/research-methodologies/why-online-marketplaces-are-the-future-of-qualitative-market-research.html): Qual sample can be sourced from online marketplaces Published on August 14, 2018 - [Growing the Industry by Funding More Research: Part Twelve — Greenbook](/content/insights/business-to-business-market-research/growing-the-industry-by-funding-more-research-part-twelve.html): Introducing four projects currently funding via Collaborata’s MR marketplace Published on July 13, 2018 - [Why Blockchain Matters for Marketing Researchers — Greenbook](/content/insights/insights-technology/why-blockchain-matters-for-marketing-researchers/index.html): How blockchain is changing the way consumer data is stored and shared Published on April 11, 2018 (1,407 words) - [Consumers in Asia: 8 Noteworthy Trends in 2018 — Greenbook](/content/insights/market-research-trends/consumers-in-asia-8-noteworthy-trends-in-2018/index.html): Key consumer trends in Asia are discussed, along with how they affect consumer buying decisions. Published on July 26, 2018 - [Testing Every Ad Unlocks Cereal Share Growth — Greenbook](/content/insights/insights-that-work/testing-every-ad-unlocks-cereal-share-growth/index.html): System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth Published on October 5, 2018 (541 words) - [Enhancing the Role of Research and the Researcher — Greenbook](/content/insights/market-research-leaders/enhancing-the-role-of-research-and-the-researcher/index.html): Immersing researchers in the creative process to prove worthiness of client spend Published on September 6, 2018 (930 words) - [Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad — Greenbook](/content/insights/insights/understanding-the-why-behind-the-popularity-of-nikes-dream-crazy-ad.html): Nike’s risky ad campaign has proved worthwhile Published on October 1, 2018 (557 words) - [Activating “Germ Hubs” to Drive Brand and Sales Growth — Greenbook](/content/insights/insights-that-work/activating-8220germ-hubs8221-to-drive-brand-and-sales-growth.html): Kantar drives sales lift for Vistar Media’s new product line Published on September 28, 2018 - [5 Lies You’ve Been Told About Behavioral Science Market Research — Greenbook](/content/insights/market-research-trends/5-lies-youve-been-told-about-behavioral-science-market-research.html): Behavioral science terms are flooding the market research community, blessing some while cursing others with actionless insights Published on August 23, 2018 (870 words) - [GRIT Sneak Peek: Adoption of Top 20 Emerging Research Methods — Greenbook](/content/insights/grit-sneak-peek-adoption-of-top-20-emerging-research-methods.html): [GRIT Report] Ray Poynter & Elissa Moses review the adoption of emerging methods. Published on January 2, 2018 (1,732 words) - [Deeper Insights, ROI and the Future of Consumer Neuroscience — Greenbook](/content/insights/research-methodologies/deeper-insights-roi-and-the-future-of-consumer-neuroscience.html): Consumer neuroscience proving worthy for deeper insights and greater ROI Published on August 8, 2018 (756 words) - [Industry Against Culture, or How the Desired Market for the Future Can Be Challenged by Consumer Trends — Greenbook](/content/insights/insights-that-work/industry-against-culture-or-how-the-desired-market-for-the-future-can-be-challenged-by-consumer-trends.html): De La Riva Group helps Nissan revitalize their brand in Mexico. Published on February 22, 2019 - [Maximizing Mobile Study Effectiveness — Greenbook](/content/insights/insights/maximizing-mobile-study-effectiveness/index.html): Capturing mobile respondents’ attention with concise questionnaires Published on July 30, 2018 - [The Unique Value of Consumer Insights: Paving the Way for ROI — Greenbook](/content/insights/insights-industry-news/the-unique-value-of-consumer-insights-paving-the-way-for-roi.html): Market research must prove the ROI of the insights it provides. Published on August 13, 2018 - [Causation in a Nutshell — Greenbook](/content/insights/market-research-leaders/causation-in-a-nutshell/index.html): Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets. Published on July 9, 2018 (1,140 words) - [Breaking Down the Barrier Between Market Research & Data Science — Greenbook](/content/insights/insights-industry-news/breaking-down-the-barrier-between-market-research-038-data-science.html): Combining insights from market research and data science can lead to deeper understanding of marketing issues Published on August 16, 2018 - [The Future is Agile — Greenbook](/content/insights/market-research-trends/the-future-is-agile/index.html): Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making. Published on July 23, 2018 - [Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO — Greenbook](/content/insights/market-research-leaders/exclusive-interview-with-alex-hunt-new-cro-of-prs-in-vivo.html): Alex Hunt, new CRO of PRS IN VIVO discusses what drove the change and what he is looking forward to in this challenge Published on October 1, 2018 (279 words) - [Visualising Consumer Segmentations — Greenbook](/content/insights/market-research-trends/visualising-consumer-segmentations/index.html): How to use interpretive visualisation to enhance consumer segmentation Published on July 30, 2018 (886 words) - [Knitting Narratives: How the Planet Values Wool — Greenbook](/content/insights/insights-technology/knitting-narratives-how-the-planet-values-wool/index.html): Machine intelligence to answer questions about the wool consumer market in real-time Published on August 17, 2018 - [Beating the Odds: How to Use Socio-Emotional Insights to Improve Marketing Outcomes — Greenbook](/content/insights/market-research-trends/beating-the-odds-how-to-use-socio-emotional-insights-to-improve-marketing-outcomes.html): Using emotive insights that focus on why different groups of consumers buy, can help improve marketing efficiency. Published on August 22, 2018 (905 words) - [With So Much Observed Data, Why Bother Asking Questions? — Greenbook](/content/insights/research-methodologies/with-so-much-observed-data-why-bother-asking-questions.html): Bringing together observed and engaged data for client needs Published on July 10, 2018 (1,113 words) - [Which Path is GfK Taking? — Greenbook](/content/insights/insights-industry-news/which-path-is-gfk-taking/index.html): Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry Published on August 9, 2018 (777 words) - [Screenesthesia: The Silent Killer of Brands — Greenbook](/content/insights/brand-strategy/screenesthesia-the-silent-killer-of-brands/index.html): The mismatch of content and screens is a much bigger problem than you think Published on August 7, 2018 - [In the Eye of the Beholder — Greenbook](/content/insights/customer-experience/in-the-eye-of-the-beholder/index.html): CX needs to be placed in context of other shopping factors Published on August 9, 2018 - [Gaining Insights Into Change Across Healthcare — Greenbook](/content/insights/market-research-leaders/gaining-insights-into-change-across-healthcare/index.html): US healthcare changes are forcing change in healthcare research. Published on August 1, 2018 (840 words) - [4 Things I Learned at IIeX North America 2018 — Greenbook](/content/insights/market-research-leaders/4-things-i-learned-at-iiex-north-america-2018/index.html): IIeX this year showcased themes that are changing research now. Published on July 31, 2018 (627 words) - [Presenting The Top 150 Global Companies In Market Research! Kinda… — Greenbook](/content/insights/brand-strategy/presenting-the-top-150-global-companies-in-market-research-kinda8230.html): Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he’s both right and wrong Published on August 6, 2017 - [Talking Ad Research With Joel Rubinson — Greenbook](/content/insights/market-research-leaders/talking-ad-research-with-joel-rubinson/index.html): Joel Rubinson offers his views on how ad research has changed because of digital and what it means for the future Published on June 26, 2018 - [The Forms, Fails and Opportunities of Online Qual Communities — Greenbook](/content/insights/market-research-trends/the-forms-fails-and-opportunities-of-online-qual-communities.html): Pushing past old design frameworks into more creative ways to capture insights Published on August 6, 2018 - [The Existential Crisis Facing the Industry… Correction: ALL Industries! — Greenbook](/content/insights/market-research-leaders/the-existential-crisis-facing-the-industry-correction-all-industries.html): Discussion on the use of data in research & communications industries. Published on March 23, 2018 - [AI: Overhyped and Misunderstood? You Can’t Have Good Data Science Without Good Data — Greenbook](/content/insights/insights/ai-overhyped-and-misunderstood-you-cant-have-good-data-science-without-good-data.html): Ensuring & maintaining data quality is a constant process required for actionable & accurate results Published on May 7, 2018 - [Why ‘Getting it Right’ in Social and VoC Listening is a Human Right — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/why-getting-it-right-in-social-and-voc-listening-is-a-human-right.html): Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects Published on August 2, 2018 (1,399 words) - [4 Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World — Greenbook](/content/insights/brand-strategy/4-ways-to-employ-a-human-centric-approach-in-a-tech-centric-mrx-world.html): Applying human-centricity in market research Published on April 3, 2018 (1,334 words) - [Recruiting Participants the Same Way and Expecting Different Results — Greenbook](/content/insights/market-research-trends/recruiting-participants-the-same-way-and-expecting-different-results.html): Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry. Published on July 17, 2018 - [Successful Product Innovation Leverages New Agile Research Approaches — Greenbook](/content/insights/market-research-trends/successful-product-innovation-leverages-new-agile-research-approaches.html): Achieving sustainable growth and agile innovation in product innovation Published on June 13, 2018 (516 words) - [Representative Intelligence — Greenbook](/content/insights/market-research-leaders/representative-intelligence/index.html): Generating insights in minutes by using AI in online conversations Published on May 25, 2018 (1,075 words) - [The Q1-Q2 2018 GRIT Report Is Here! — Greenbook](/content/insights/the-q1-q2-2018-grit-report-is-here/index.html): Download the latest edition of the GRIT Report to read about industry trends Published on May 30, 2018 - [We Need Your Help to Write the Next GRIT Report — Greenbook](/content/insights/we-need-your-help-to-write-the-next-grit-report/index.html): Share your perspective in the GRIT Survey Published on March 27, 2018 (267 words) - [A New Phase for the GreenBook Blog — Greenbook](/content/insights/market-research-industry/a-new-phase-for-the-greenbook-blog/index.html): The GreenBook team is honored to welcome our newest editor, Dr. Larry Friedman Published on April 27, 2018 (1,034 words) - [10 Step Guide to Using DMPs for Insights — Greenbook](/content/insights/insights-technology/10-step-guide-to-using-dmps-for-insights/index.html): How to leverage Data Management Platforms (DMPs) for insights Published on March 14, 2018 - [What Does a Digitally Transformed Insights Department Really Look Like? — Greenbook](/content/insights/insights-technology/what-does-a-digitally-transformed-insights-department-really-look-like.html): Consumer choice is pushing companies to adapt digitally Published on June 28, 2018 (738 words) - [The Fundamentals of Layout Design for Insights — Greenbook](/content/insights/insights-industry-news/the-fundamentals-of-layout-design-for-insights/index.html): Data visualization is easy with basic design layout design principles. Published on September 1, 2022 (988 words) - [Why Behavioural Science is Good for your Business — Greenbook](/content/insights/research-methodologies/why-behavioural-science-is-good-for-your-business/index.html): Behavioural science offers realistic insights into human behaviour Published on February 26, 2018 - [Treading the Highway to Autonomy — Greenbook](/content/insights/insights-technology/treading-the-highway-to-autonomy/index.html): MRIA discusses the state of Canadian public opinion and legislation on self-driving vehicles. Published on February 6, 2018 (1,603 words) - [Why Viewability is Failing You — Greenbook](/content/insights/insights-industry-news/why-viewability-is-failing-you/index.html): Utilizing eye tracking studies to reveal what drives advertising viewership Published on May 22, 2018 - [Five Signs Your Knowledge Management System isn’t Cutting It — Greenbook](/content/insights/insights-technology/five-signs-your-knowledge-management-system-isn8217t-cutting-it.html): Optimizing use and access of consumer data depends on a strong knowledge management system Published on June 5, 2018 (680 words) - [Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol — Greenbook](/content/insights/market-research-leaders/interview-with-iiex-north-america-competition-2018-winner-owen-hanks-of-measure-protocol.html): IIeX Competition Winner shares about the company’s mission and impact for the insights industry Published on October 8, 2018 (148 words) - [Confirmit Enables NPD Group to Provide Better, Faster Results to Its Customers — Greenbook](/content/insights/insights-that-work/confirmit-enables-npd-group-to-provide-better-faster-results-to-its-customers.html): How to give customers what they need to make the best business decisions possible. Published on March 23, 2018 - [The Buyer Journey: How Insights Buyers Choose Suppliers — Greenbook](/content/insights/marketing-for-market-research/the-buyer-journey-how-insights-buyers-choose-suppliers.html): An innovative core business is key to be on the path-to-purchase for clients. Published on March 12, 2018 (1,487 words) - [Overcoming the Barriers to Lean Innovation in the Enterprise — Greenbook](/content/insights/brand-strategy/overcoming-the-barriers-to-lean-innovation-in-the-enterprise.html): Insights from Bob Dorf, Cindy Alvarez, and Aaron Eden Published on March 20, 2018 - [Why Do Google Apps Want My Sensitive Data? — Greenbook](/content/insights/insights-technology/why-do-google-apps-want-my-sensitive-data/index.html): Gmail case study on data privacy and app permissions Published on February 22, 2018 (1,202 words) - [Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors) — Greenbook](/content/insights/insights-industry-news/country-brands-the-narratives-which-drive-brand-thailand-and-its-competitors.html): A look into Thailand’s brand in the context of its South East Asia neighbours. Published on February 19, 2018 - [Are You a Data Scientist? — Greenbook](/content/insights/insights-careers/are-you-a-data-scientist/index.html): Understanding the many meanings behind the role of a data scientist Published on April 12, 2018 - [Rules of Engagement: How Should Brands Speak to Women in 2018? — Greenbook](/content/insights/market-research-leaders/rules-of-engagement-how-should-brands-speak-to-women-in-2018.html): Understanding the rules of engagement when brands enter the gender equality arena Published on March 9, 2018 - [Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising — Greenbook](/content/insights/behavioral-science/applied-behavioural-science-and-googles-machine-learning-to-create-innovative-advertising.html): Case study on using applied behavioural science for Google advertising Published on April 10, 2018 - [Five Key Takeouts From IIeX Europe 2018 — Greenbook](/content/insights/market-research-trends/five-key-takeouts-from-iiex-europe-2018/index.html): Highlights from IIeX Europe 2018 Published on March 19, 2018 (836 words) - [How Research Leaders Can Play a Bigger Role in an Insight-Driven Business — Greenbook](/content/insights/insights/how-research-leaders-can-play-a-bigger-role-in-an-insight-driven-business.html): Companies are delivering business value by moving from data-driven to insight-driven. Published on March 20, 2018 (914 words) - [Driving Innovation with Empathy — Greenbook](/content/insights/market-research-trends/driving-innovation-with-empathy/index.html): Exceptional respondent experience begins with human empathy Published on April 24, 2018 (569 words) - [How Consumer Research Took La Croix on a Ride to the Top — Greenbook](/content/insights/research-methodologies/how-consumer-research-took-la-croix-on-a-ride-to-the-top.html): A quantitative eye tracking study on La Croix’s branding success Published on March 5, 2018 (557 words) - [The Prediction – How Nate Silver Does It — Greenbook](/content/insights/research-methodologies/the-prediction-8211-how-nate-silver-does-it/index.html): How to use Nate Silver’s probabilistic model for predicting elections. Published on January 16, 2018 (1,596 words) - [How Does the QRCA Membership Expansion Affect You? — Greenbook](/content/insights/market-research-leaders/how-does-the-qrca-membership-expansion-affect-you/index.html): QRCA is broadening its membership to include researchers that work on the client side and at agencies. Published on March 26, 2018 (672 words) - [Reinventing Research: An Interview with Dave Sackman — Greenbook](/content/insights/market-research-leaders/reinventing-research-an-interview-with-dave-sackman.html): Find out what one of the industry’s leaders view for the future holds in this interview. Published on February 14, 2018 (1,187 words) - [(Video) Data Mining in Market Research — Greenbook](/content/insights/insights/video-data-mining-in-market-research/index.html): The challenges & opportunities in understanding unstructured Big Data from video & images Published on February 26, 2018 - [The Shaky Business Case of Insights — Greenbook](/content/insights/insights-industry-news/the-shaky-business-case-of-insights/index.html): How to make the business case for insights as a value add Published on February 27, 2018 (1,187 words) - [Old-School Crosstabs: Obsolete Since 1990, Still Wasting Time and Reducing Quality — Greenbook](/content/insights/research-methodologies/old-school-crosstabs-obsolete-since-1990-still-wasting-time-and-reducing-quality.html): Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes. Published on July 11, 2017 (1,502 words) - [AYTM Automation Makes Research 3x Cheaper & 12x Faster — Greenbook](/content/insights/insights-that-work/aytm-automation-makes-research-3x-cheaper-038-12x-faster.html): Origin CBI adopted automation for their consumer motivation profiling tool Published on March 22, 2018 (510 words) - [The Bottom Line from the 2018 QRCA Annual Conference — Greenbook](/content/insights/market-research-leaders/the-bottom-line-from-the-2018-qrca-annual-conference.html): Summary of the 2018 QRCA Annual Conference on qualitative research & emerging trends Published on February 21, 2018 - [Data Visualization with Tim Bock: 8 Types of Online Dashboards — Greenbook](/content/insights/research-methodologies/data-visualization-with-tim-bock-8-types-of-online-dashboards.html): In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards. Published on October 16, 2017 - [Programmatic Sampling: The Basics — Greenbook](/content/insights/research-methodologies/programmatic-sampling-the-basics/index.html): Learn the ins and outs of programmatic sampling from APIs to automation and data mapping. Published on December 18, 2017 - [Developing an Omnichannel Consumer Decision Journey Strategy — Greenbook](/content/insights/insights-that-work/developing-an-omnichannel-consumer-decision-journey-strategy.html): SKIM develop & implemented an omnichannel strategy to grow e-commerce & retail sales Published on March 15, 2018 - [Humor Wins in 2018 Super Bowl Commercials — Greenbook](/content/insights/research-methodologies/humor-wins-in-2018-super-bowl-commercials/index.html): Eye tracking surveys of Super Bowl advertisements Published on March 13, 2018 - [Do We Need a Copernican Revolution in Market Research? — Greenbook](/content/insights/research-methodologies/do-we-need-a-copernican-revolution-in-market-research.html): Updated behavioral framework focused on the subconscious for insights Published on February 5, 2018 - [Help Us Create New Ethics Code For Collecting Consumer Data — Greenbook](/content/insights/data-quality-privacy-and-ethics/help-us-create-new-ethics-code-for-collecting-consumer-data.html): Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC Published on April 6, 2018 (256 words) - [The Dark Side of Fairy Tales — Greenbook](/content/insights/insights-industry-news/the-dark-side-of-fairy-tales/index.html): Discussion on the negative effect of AI and automation on the market research industry. Published on March 27, 2018 - [JUST EAT Optimizes Advertising Through Quick Concept Testing — Greenbook](/content/insights/insights-that-work/just-eat-optimizes-advertising-through-quick-concept-testing.html): Toluna utilized automated ad testing for a JUST EAT marketing campaign Published on February 22, 2018 - [Game On: Explicit & Implicit Impact of Advertising in Mobile Games — Greenbook](/content/insights/insights-that-work/game-on-explicit-038-implicit-impact-of-advertising-in-mobile-games.html): LRW’s mobile gaming advertising platform test for Telaria’s brand building ads. Published on February 8, 2018 (502 words) - [How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate — Greenbook](/content/insights/insights-that-work/how-nestle-used-agile-research-to-achieve-a-higher-concept-success-rate.html): Early-stage consumer insights to quickly guide Nestlé’s product development Published on March 16, 2018 - [Are You Still Testing Ads When It’s Too Late? — Greenbook](/content/insights/research-methodologies/are-you-still-testing-ads-when-its-too-late/index.html): A blueprint for successful advertising starting with creative design. Published on January 31, 2018 (673 words) - [5 Tips for Starting Your Career in Big Data — Greenbook](/content/insights/insights-careers/5-tips-for-starting-your-career-in-big-data/index.html): How to become a data analyst and its opportunities for the future. Published on January 30, 2018 - [What the Research Now & SSI Merger Really Means — Greenbook](/content/insights/insights-industry-news/what-the-research-now-amp-ssi-merger-really-means/index.html): Research Now and SSI are merging, creating the newest mega market research company. Published on October 15, 2017 - [The Human Side of Market Research — Greenbook](/content/insights/research-methodologies/the-human-side-of-market-research/index.html): Market researched must balance technical skills with the human-side of the profession for successful insights Published on February 6, 2018 - [Growing the Industry by Funding More Research: Part Ten — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-part-ten.html): Collaborata’s current projects on fake news and online grocery delivery Published on February 15, 2018 - [How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns — Greenbook](/content/insights/insights-that-work/how-werkspot-uses-cint-to-approach-new-markets-with-effective-data-driven-brand-awareness-campaigns.html): Cint created a “trend-barometer” to support Werkspot’s new product launch campaign. Published on March 1, 2018 - [Math & Magic: How to Amplify Research Storytelling with Video — Greenbook](/content/insights/insights-that-work/math-038-magic-how-to-amplify-research-storytelling-with-video.html): Voxpopme case study to quickly & effectively operationalize video in research. Published on March 7, 2018 - [GDPR: A Guide for International Business — Greenbook](/content/insights/insights-industry-news/gdpr-a-guide-for-international-business/index.html): A helpful infographic on the basics of EU’s new GDPR Published on June 7, 2018 - [The Art of Storytelling: Resources for Research Storytellers — Greenbook](/content/insights/market-research-leaders/the-art-of-storytelling-resources-for-research-storytellers.html): Become a great storyteller by turning data into a impactful narrative with actionable insights Published on February 8, 2018 (586 words) - [Undertone & System1 Prove Emotion Drives Digital Profit — Greenbook](/content/insights/insights-that-work/undertone-038-system1-prove-emotion-drives-digital-profit.html): Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy. Published on December 15, 2017 - [AI’s the Word . . . But Do You Know What it Means? — Greenbook](/content/insights/insights-technology/ais-the-word-but-do-you-know-what-it-means/index.html): Demystifying AI and how can it be applied to marketing and research. Published on January 10, 2018 (1,055 words) - [Enabling Better Business Decisions Through Real-Time Conversations — Greenbook](/content/insights/insights-that-work/enabling-better-business-decisions-through-real-time-conversations.html): Discuss.io used live video technology to increase consumer engagement for clients. Published on March 8, 2018 (567 words) - [Connecting the Data to Uncover the Best Countries in the World — Greenbook](/content/insights/insights-that-work/connecting-the-data-to-uncover-the-best-countries-in-the-world.html): Lightspeed conducted an extensive global panel for U.S. News & World Report’s Best Countries rankings. Published on March 2, 2018 (570 words) - [How Should Brands Navigate the Social Issue Landscape? — Greenbook](/content/insights/insights/how-should-brands-navigate-the-social-issue-landscape.html): Brands must understand what issues are trending & their divisiveness if they want to remain in good standing with their customers. Published on February 1, 2018 (941 words) - [A Match Made in Heaven… and Other High-Dimensional Spaces — Greenbook](/content/insights/insights-technology/a-match-made-in-heaven-and-other-high-dimensional-spaces.html): Embraising AI as a tool to extract deep human insights and provide real value from big data. Published on February 13, 2018 (665 words) - [Using itracks Video Chat to Further Understand Consumer Segments — Greenbook](/content/insights/insights-that-work/using-itracks-video-chat-to-further-understand-consumer-segments.html): itracks utilized its video interview software to gain deeper understanding of Anki’s target segments Published on February 16, 2018 (619 words) - [Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences — Greenbook](/content/insights/insights-industry-news/every-researcher-should-be-a-ux-expert-6-tips-for-re-thinking-digital-research-experiences.html): Adoption of user experience & accessibility for higher engagement. Published on January 25, 2018 - [Better Together — Greenbook](/content/insights/research-methodologies/better-together/index.html): A creative approach to increase respondent engagement Published on February 1, 2018 - [The Most Promising New Market Research Tool Comes From The 19th Century — Greenbook](/content/insights/research-methodologies/the-most-promising-new-market-research-tool-comes-from-the-19th-century.html): Durk Bosma’s new approach to the old idea of ethnography for understanding behavior Published on February 7, 2018 - [Get Ready For The Next Sea Change In Marketing — Greenbook](/content/insights/market-research-trends/get-ready-for-the-next-sea-change-in-marketing/index.html): 7 ways retailers as publishers & ad networks are changing marketing. Published on January 15, 2018 - [Want to Become a Data Scientist? Read This First. — Greenbook](/content/insights/insights-careers/want-to-become-a-data-scientist-read-this-first/index.html): Interested in becoming a data scientist? Learn the basics about this trending field in Kevin Gray’s interview with Jennifer Priestley. Published on October 10, 2017 (2,201 words) - [Research on Recruitment 2018 — Greenbook](/content/insights/market-research-leaders/research-on-recruitment-2018/index.html): Best-practices to address the issue of accessing quality and representative sample. Published on February 7, 2018 (593 words) - [Big Data: Promises, Challenges and Threats — Greenbook](/content/insights/market-research-trends/big-data-promises-challenges-and-threats/index.html): Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels. Published on February 12, 2018 - [The 6-Step Process to Consolidating Research Technologies — Greenbook](/content/insights/insights-industry-news/the-6-step-process-to-consolidating-research-technologies.html): A guide to evaluating & implementing survey data tools system consolidation. Published on February 28, 2018 - [Let’s Stop Talking About Mobile Surveys — Greenbook](/content/insights/market-research-industry/lets-stop-talking-about-mobile-surveys/index.html): 3 forward-looking solutions to the issue of sample quality Published on January 31, 2018 (1,031 words) - [GRIT Sneak Peek: The Top Challenges & Opportunities in Research — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/grit-sneak-peek-the-top-challenges-038-opportunities-in-research.html): A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report. Published on January 8, 2018 - [Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands — Greenbook](/content/insights/insights-that-work/research-now-038-carat-track-cross-media-campaign-effectiveness-for-three-power-brands.html): Research Now and Carat’s real-time, on brand ad tracking. Published on January 26, 2018 (527 words) - [LESSONS LEARNED: NO.4 Don’t Assume, Get a Professional to Ask — Greenbook](/content/insights/insights-industry-news/lessons-learned-no4-don8217t-assume-get-a-professional-to-ask.html): Dave McCaughan shares his experience from marketing brands across Asia Published on January 29, 2018 - [Researchers and the Love of Learning — Greenbook](/content/insights/insights-industry-news/researchers-and-the-love-of-learning/index.html): MRII’s survey on how the market research industry is doing in career satisfaction, growth opportunities, and learning preferences. Published on November 22, 2017 (1,230 words) - [How AI Can Help Marketers Reach the Distracted Generation — Greenbook](/content/insights/insights-technology/how-ai-can-help-marketers-reach-the-distracted-generation.html): Analyzing AI emotional and eye tracking for millennial advertising with Twitter Published on February 20, 2018 - [‘Insights on Demand’ is Transforming Market Research — Greenbook](/content/insights/insights/insights-on-demand-is-transforming-market-research/index.html): The future of market research is shifting towards democratization of insights that are available in real time Published on February 13, 2018 - [Why Market Research is Like Drilling for Oil — Greenbook](/content/insights/market-research-leaders/why-market-research-is-like-drilling-for-oil/index.html): Problem analysis as a crucial element in market research studies. Published on March 22, 2018 - [How Hershey Canada Turned Agile to Win TV Audiences with Twizzler — Greenbook](/content/insights/insights-that-work/how-hershey-canada-turned-agile-to-win-tv-audiences-with-twizzler.html): ZappiStore utilized agile methods to test Hershey Canada advertising Published on February 2, 2018 - [Brush Your Teeth, Make Your Bed, Talk to Consumers — Greenbook](/content/insights/insights-industry-news/brush-your-teeth-make-your-bed-talk-to-consumers/index.html): Creating customer-centricity in your company culture. Published on January 30, 2018 - [How to Create an Online Choice Simulator — Greenbook](/content/insights/insights-technology/how-to-create-an-online-choice-simulator/index.html): Tim Bock is back to help with all your data visualization needs in this week’s article on how to create an online choice simulator. Published on August 24, 2017 - [5 Changes We Can Expect for the Future of Respondent Engagement — Greenbook](/content/insights/market-research-trends/5-changes-we-can-expect-for-the-future-of-respondent-engagement.html): Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards. Published on November 28, 2017 (2,319 words) - [Facebook Tests Cross-Platform Performance of Mobile-First Videos — Greenbook](/content/insights/insights-that-work/facebook-tests-cross-platform-performance-of-mobile-first-videos.html): Macromill case study on mobile video ad testing for Facebook and Instagram Published on February 23, 2018 (539 words) - [The One Question Every Market Researcher Should Ask — Greenbook](/content/insights/insights-industry-news/the-one-question-every-market-researcher-should-ask.html): Researchers can provide actionable outcomes for clients by looking at its use. Published on January 4, 2018 (1,046 words) - [Everybody Lies. — Greenbook](/content/insights/research-methodologies/everybody-lies/index.html): Move beyond biases to discover deeper, credible consumer insights. Published on January 3, 2018 (556 words) - [Kantar Millward Brown Helps Client Get Unstuck — Greenbook](/content/insights/insights-that-work/kantar-millward-brown-helps-client-get-unstuck/index.html): Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition Published on February 9, 2018 - [What will happen to Market Research in 2018? — Greenbook](/content/insights/market-research-trends/what-will-happen-to-market-research-in-2018/index.html): Hottest topic, biggest disappointment, & rising threat in insights Published on January 17, 2018 (508 words) - [Three New Qualitative Research Technologies That Will Change Marketing and Innovation — Greenbook](/content/insights/insights-technology/three-new-qualitative-research-technologies-that-will-change-marketing-and-innovation.html): Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights. Published on October 30, 2017 (1,419 words) - [4 Ways to Overcome Blind Spots Using Strategic Foresight — Greenbook](/content/insights/research-methodologies/4-ways-to-overcome-blind-spots-using-strategic-foresight.html): How to use unconscious futures modeling. Published on January 10, 2018 - [The Rise of the Personal Data Economy — Greenbook](/content/insights/market-research-trends/the-rise-of-the-personal-data-economy/index.html): Three insights into the rise of the personal data economy. Published on January 24, 2018 - [Why Customers Love it Easy — Greenbook](/content/insights/research-methodologies/why-customers-love-it-easy/index.html): How to grow customer loyalty and create brand advocates. Published on January 9, 2018 - [The Future of Communicating Quantitative Data — Greenbook](/content/insights/insights-industry-news/the-future-of-communicating-quantitative-data/index.html): Digital alternatives to quantitative output dashboards. Published on January 23, 2018 (791 words) - [Demystifying Data Science — Greenbook](/content/insights/insights-industry-news/demystifying-data-science/index.html): Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers. Published on December 11, 2017 (1,228 words) - [Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research — Greenbook](/content/insights/research-methodologies/consumer-power-proprietary-shopper-promiscuity-scoring-system-for-market-research.html): Shopper research can adapt to a changing consumer journey by combining new and traditional approaches. Published on December 7, 2017 (595 words) - [Introducing Savio: A Marketplace for the Insights Industry — Greenbook](/content/insights/insights-technology/introducing-savio-a-marketplace-for-the-insights-industry.html): Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application. Published on August 10, 2017 (1,431 words) - [More Impact for Market Research (And Market Researchers) — Greenbook](/content/insights/insights-industry-news/more-impact-for-market-research-and-market-researchers.html): Four ways to achieve greater results in insights. Published on January 25, 2018 (754 words) - [And The Winner Is….. Results Of The Insights Innovation Competition at IIeX NA 2017 — Greenbook](/content/insights/insights-technology/and-the-winner-is8230-results-of-the-insights-innovation-competition-at-iiex-na-2017.html): A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round. Published on July 3, 2017 (1,535 words) - [Using Creativity to Improve Qualitative Outputs — Greenbook](/content/insights/insights-industry-news/using-creativity-to-improve-qualitative-outputs/index.html): Find out how to make your qualitative outputs delivery your brand identity and stand out in a variety of mediums in the latest edition of Monthly Dose of Design. Published on December 14, 2017 - [Future Trends in Mixed-Method Marketing Research for 2026 — Greenbook](/content/insights/research-methodologies/future-trends-emerging-in-mixed-method-marketing-research.html): Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows. Published on July 20, 2026 (1,443 words) - [Where Has Culture Been Hiding? — Greenbook](/content/insights/research-methodologies/where-has-culture-been-hiding/index.html): Adding culture back into market research. Published on January 18, 2018 - [The Challenge of Scale: Does Your Business Model Support Growth? — Greenbook](/content/insights/insights-industry-news/the-challenge-of-scale-does-your-business-model-support-growth.html): Ready to scale your business? Learn five powerful steps to successful scaling. Published on October 23, 2017 - [Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers — Greenbook](/content/insights/insights-that-work/selfies-038-smartphones-how-an-online-community-helped-p038g-engage-consumers.html): Engagement-driven, social approach to online product testing. Published on January 5, 2018 - [Yes: Corporate Researchers Will Speak — Greenbook](/content/insights/insights-industry-news/yes-corporate-researchers-will-speak/index.html): Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study. Published on December 13, 2017 - [Singing a New but Familiar Tune — Greenbook](/content/insights/insights-industry-news/singing-a-new-but-familiar-tune/index.html): System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada. Published on September 27, 2017 (880 words) - [4 Agile Market Research Techniques to Expect in 2018 — Greenbook](/content/insights/market-research-trends/4-agile-market-research-techniques-to-expect-in-2018.html): See what market research techniques are expected to make news in 2018. Published on November 21, 2017 (657 words) - [The New Information Economy: Why Market Research is Missing the Boat — Greenbook](/content/insights/insights-technology/the-new-information-economy-why-market-research-is-missing-the-boat.html): The New Information Economy creates an opportunity to use data to embrace change and better connect with customers. Published on November 29, 2017 - [Top 7 Video Content Analysis Tools — Greenbook](/content/insights/insights-technology/top-7-video-content-analysis-tools/index.html): Mike Kuehne investigates the landscape of video analysis tools and their common applications. Published on September 14, 2017 - [How SkyTeam is Flying High in Terms of Customer Centricity — Greenbook](/content/insights/insights-that-work/how-skyteam-is-flying-high-in-terms-of-customer-centricity.html): Mobile, real-time response data to grow SkyTeam’s customer experience. Published on January 19, 2018 (530 words) - [Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data — Greenbook](/content/insights/insights-that-work/jiffy-lube-identifying-key-revenue-drivers-in-customer-comment-data.html): In-depth consumer understanding through text analytics. Published on January 12, 2018 - [Getting Brand Assets Right — Greenbook](/content/insights/insights-industry-news/getting-brand-assets-right/index.html): Learn how to distinguish your company’s brand assets to stand out to customers. Published on December 19, 2017 (628 words) - [Lloyd Shapley’s Value — Greenbook](/content/insights/research-methodologies/lloyd-shapleys-value/index.html): Learn the basics of the Shapley Value and its common uses in market research. Published on November 14, 2017 (1,238 words) - [Can Market Research Protect Humanity in a World of AI? — Greenbook](/content/insights/insights-technology/can-market-research-protect-humanity-in-a-world-of-ai.html): Explore the ethical adoption of AI in market research. Published on January 4, 2018 - [Judge or Explorer: The Future Role of the Market Researcher — Greenbook](/content/insights/insights-careers/judge-or-explorer-the-future-role-of-the-market-researcher.html): What’s the Question? with Durk Bosma discusses the role market researchers play in the industry. Published on December 20, 2017 - [The Kid in the Corner — Greenbook](/content/insights/insights-industry-news/the-kid-in-the-corner/index.html): Market research must embrace new players in a broad data ecosystem. Published on January 11, 2018 (546 words) - [What could $20,000 do for your startup? Submit to the Insight Innovation Competition! — Greenbook](/content/insights/brand-strategy/what-could-20000-do-for-your-startup-submit-to-the-insight-innovation-competition.html): Submissions and voting are now open for the latest round of the Insight Innovation Competition held at IIeX Europe, February 19-20 in Amsterdam. Published on December 8, 2017 (412 words) - [Researchers: Is There Poop in Your Brownies? — Greenbook](/content/insights/research-methodologies/researchers-is-there-poop-in-your-brownies/index.html): While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed. Published on November 8, 2017 (917 words) - [Bridging the Gap Between Market Researcher and Marketer — Greenbook](/content/insights/insights-industry-news/bridging-the-gap-between-market-researcher-and-marketer.html): In the first installment of “What’s the Question?” with Durk Bosma learn how to bridge the gap between market research suppliers and users. Published on December 6, 2017 - [Data Visualization with Tim Bock: Using Sparklines to Show Trends in Bar and Column Charts — Greenbook](/content/insights/research-methodologies/data-visualization-with-tim-bock-using-sparklines-to-show-trends-in-bar-and-column-charts.html): Learn how to add sparklines to a line chart with multiple series of data to improve readability and interpretation. Published on November 30, 2017 - [7 Ways to Level the Playing Field with the Giant Research Firms — Greenbook](/content/insights/insights-industry-news/7-ways-to-level-the-playing-field-with-the-giant-research-firms.html): Learn how small research agencies can compete with market research “global giants”. Published on January 3, 2018 - [Complicated vs. Complex — Greenbook](/content/insights/market-research-trends/complicated-vs-complex/index.html): The world exists in a complex system, with everything in a constant state of change and demands hard work. Published on November 7, 2017 (761 words) - [Purpose Built Innovation: Aligning Product to Need — Greenbook](/content/insights/insights-industry-news/purpose-built-innovation-aligning-product-to-need/index.html): Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need. Published on September 20, 2017 - [PIG Is a Great Name for This Strategy — Greenbook](/content/insights/research-methodologies/pig-is-a-great-name-for-this-strategy/index.html): Is the PIG (Pain Is Good) strategy really a smart strategy to follow for customer experience and improving satisfaction? Published on December 12, 2017 - [SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI — Greenbook](/content/insights/market-research-leaders/ssi-embraces-diy-interview-with-chris-fanning-ceo-of-ssi.html): An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company. Published on September 8, 2017 - [The Myth of Millennial Ad Responsiveness — Greenbook](/content/insights/insights-industry-news/the-myth-of-millennial-ad-responsiveness/index.html): Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption. Published on August 22, 2017 - [2017 Predictions in Review — Greenbook](/content/insights/market-research-trends/2017-predictions-in-review/index.html): Look back at what did and did not happen in 2017 from this past year’s market research predictions. Published on December 4, 2017 (605 words) - [Smarten Up: 5 Tips to Become a Research Technologist — Greenbook](/content/insights/insights-careers/smarten-up-5-tips-to-become-a-research-technologist.html): Learn how to stay one step ahead in the changing market research industry by becoming a research technologist. Published on November 16, 2017 (670 words) - [Solving the Real-World Puzzle of People-Based Marketing — Greenbook](/content/insights/insights-industry-news/solving-the-real-world-puzzle-of-people-based-marketing.html): Companies are seeking to create a better customer experience by breaking down marketing silos and shifting to people-based marketing. Published on October 5, 2017 (1,021 words) - [The Next Sea Change in Marketing is Coming Fast. Are You Ready? — Greenbook](/content/insights/insights-industry-news/the-next-sea-change-in-marketing-is-coming-fast-are-you-ready.html): Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing. Published on September 18, 2017 - [The Insights Revolution: Where Behavioral Science Fits In — Greenbook](/content/insights/insights/the-insights-revolution-where-behavioral-science-fits-in.html): Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior. Published on November 1, 2017 - [Automating My Job — Greenbook](/content/insights/insights-careers/automating-my-job/index.html): Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really? Published on October 18, 2017 - [Personal Data: The Ultimate Commodity? — Greenbook](/content/insights/insights-industry-news/personal-data-the-ultimate-commodity/index.html): In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy. Published on September 21, 2017 - [I Have A Dream — Greenbook](/content/insights/research-methodologies/i-have-a-dream/index.html): Category management is being used by retailers and manufacturers to deliver what shoppers want. Published on November 2, 2017 - [Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming Challenges — Greenbook](/content/insights/research-methodologies/market-research-firms-fight-to-survive-top-5-ways-mr-firms-are-overcoming-challenges.html): Learn the five ways MR firms are overcoming challenges from industry change. Published on November 15, 2017 - [Growing the Industry by Funding More Research: Part Nine — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-part-nine.html): Explore part nine of our series on funding more research and discover new trends and insights driving industry growth. Published on December 5, 2017 - [Conducting Latam Online Research? Read This First — Greenbook](/content/insights/research-methodologies/conducting-latam-online-research-read-this-first/index.html): Find out how to conduct successful research in Latin America with this guide to navigating the region. Published on October 11, 2017 (1,038 words) - [12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight — Greenbook](/content/insights/insights-technology/12-crucial-tips-to-designing-smartphone-qualitative-that-gets-great-insight.html): Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects. Published on November 20, 2017 - [New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know — Greenbook](/content/insights/diversity-and-cultural-insights/new-study-shows-workplace-equality-is-still-a-thing-of-the-future-what-working-moms-need-to-know.html): WIRe study explores how parenthood affects gender disparity in the workplace. Published on October 31, 2017 (977 words) - [Vital Statistics You Never Learned…Because They’re Never Taught — Greenbook](/content/insights/market-research-leaders/vital-statistics-you-never-learned8230because-they8217re-never-taught.html): Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics. Published on August 2, 2017 - [The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding — Greenbook](/content/insights/insights-technology/the-fallacies-of-facial-exploring-prophecy-feelings-vs-facial-coding.html): Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing. Published on October 12, 2017 (1,203 words) - [What does 2018 have in Store for Qualitative Research? — Greenbook](/content/insights/market-research-trends/what-does-2018-have-in-store-for-qualitative-research.html): Discuss five trends that will impact the face of market research in 2018. Published on November 27, 2017 - [Happy Holidays From GreenBook — Greenbook](/content/insights/market-research-industry/happy-holidays-from-greenbook/index.html): Wishing you a very merry and bright winter break! Published on December 22, 2017 - [It’s time for the GRIT Survey – please participate now! — Greenbook](/content/insights/it8217s-time-for-the-grit-survey-8211-please-participate-now.html): Please participate in the newest GRIT Survey and help us understand what is shaping our industry. Published on October 3, 2017 (423 words) - [Idea Meritocracy & Its Implications for Market Research — Greenbook](/content/insights/insights-technology/idea-meritocracy-038-its-implications-for-market-research.html): Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making. Published on October 25, 2017 - [Corporate Researchers Speak — Greenbook](/content/insights/insights-industry-news/corporate-researchers-speak/index.html): When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers. Published on September 28, 2017 - [SEMIOFEST 2017: Conference Recap — Greenbook](/content/insights/market-research-trends/semiofest-2017-conference-recap/index.html): Missed Semiofest 2017? Get caught up with this overview of the event. Published on October 24, 2017 - [Empathy2 – An Innovation Catalyst — Greenbook](/content/insights/market-research-leaders/empathysup2sup-8211-an-innovation-catalyst/index.html): Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick. Published on August 1, 2017 - [The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver? — Greenbook](/content/insights/the-respondent-experience/the-right-reward-fifty-percent-of-respondents-demand-it-how-to-deliver.html): Boost engagement by rewarding respondents with incentives they actually want. Published on November 13, 2017 (534 words) - [6 “Back to Basics” Steps Researchers Should Practice — Greenbook](/content/insights/research-methodologies/6-8220back-to-basics8221-steps-researchers-should-practice.html): With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality. Published on July 13, 2017 (1,521 words) - [Improve Your Questionnaires with Visual Design — Greenbook](/content/insights/insights-industry-news/improve-your-questionnaires-with-visual-design/index.html): Improve your questionnaires with visual design for higher respondent engagement. Published on November 6, 2017 (724 words) - [The Innovation Imperative: Incremental vs. Disruptive — Greenbook](/content/insights/insights-industry-news/the-innovation-imperative-incremental-vs-disruptive.html): It’s time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency. Published on August 21, 2017 - [Causation: The Why Beneath The What — Greenbook](/content/insights/market-research-leaders/causation-the-why-beneath-the-what/index.html): Can market research predict what consumers will do next? Find out in this interview with Tyler VanderWeele on causal analysis. Published on July 17, 2017 (1,765 words) - [Mongolian Adventures — Greenbook](/content/insights/market-research-trends/mongolian-adventures/index.html): Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference. Published on October 20, 2017 - [Growing the Industry by Funding More Research: Part 8 — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-part-8.html): Dive into part eight of our series on funding more research to understand how investment drives innovation in the market research industry. Published on November 9, 2017 - [Ranking Plots: Illustrating Data with Different Magnitudes — Greenbook](/content/insights/insights-technology/ranking-plots-illustrating-data-with-different-magnitudes.html): A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude. Published on May 15, 2017 - [Connecting with the Internet of Things — Greenbook](/content/insights/insights-technology/connecting-with-the-internet-of-things/index.html): What is the Internet of Things (IoT) and what does it have in store for the future? Published on May 9, 2017 (1,333 words) - [Dave McCaughan joins GreenBook as Strategic Advisor: Asia Pac — Greenbook](/content/insights/insights-industry-news/dave-mccaughan-joins-greenbook-as-strategic-advisor-asia-pac.html): GreenBook is proud to announce that Dave McCaughan has been appointed to the role of Strategic Advisor, Asia Pac. Published on September 24, 2017 (629 words) - [Improve Your Discussion Guides with Visual Design — Greenbook](/content/insights/research-methodologies/improve-your-discussion-guides-with-visual-design/index.html): In this Monthly Dose of Design, learn how to apply design principles to discussion guides. Published on October 4, 2017 - [How a Human Insights Approach Can Transform Routine Market Research — Greenbook](/content/insights/research-methodologies/how-a-human-insights-approach-can-transform-routine-market-research.html): How does a Human Insights approach change how we go about the routine marketing research projects we do all the time? Published on September 25, 2017 (1,002 words) - [Why Respondents Don’t Like Participating In Research (And What We Can Do About It) — Greenbook](/content/insights/research-methodologies/why-respondents-don8217t-like-participating-in-research-and-what-we-can-do-about-it.html): Most research participants are dissatisfied with their experience. What can we, as an industry, do about it? Published on April 25, 2017 - [Mind Blowing Facts From The “New Sciences” That Will Change The Way You Work — Greenbook](/content/insights/insights-industry-news/mind-blowing-facts-from-the-8220new-sciences8221-that-will-change-the-way-you-work.html): Find out how personal well being impacts not only your health, but your company’s work culture. Published on October 26, 2017 (1,087 words) - [#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise — Greenbook](/content/insights/market-research-trends/mrx-top-10-the-rise-of-the-amateur-of-ai-and-the-death-of-expertise.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 17, 2017 - [The Statistics and Statistical Tools Used in Market Research — Greenbook](/content/insights/insights-technology/the-statistics-and-statistical-tools-used-in-market-research.html): Ray Poynter summarizes results from an August NewMR survey on statistics and statistical tools used by market researchers. Published on September 6, 2017 - [The Role of Measurement, Insights, and Loyalty in Customer Experience — Greenbook](/content/insights/market-research-leaders/the-role-of-measurement-insights-and-loyalty-in-customer-experience.html): Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures. Published on May 25, 2017 - [Neuroscience and Marketing — Greenbook](/content/insights/market-research-leaders/neuroscience-and-marketing/index.html): An interview with Professor Nicole Lazar on neuroscience and its role in market research. Published on February 23, 2017 - [The Giant That Was Greenfield Online — Greenbook](/content/insights/market-research-leaders/the-giant-that-was-greenfield-online/index.html): A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online. Published on June 9, 2017 (912 words) - [What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – July 19, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffrey-henning8217s-mrx-top-10-8211-july-19-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 19, 2017 - [The Top 50 Most Innovative Research Suppliers of 2017 — Greenbook](/content/insights/brand-strategy/the-top-50-most-innovative-research-suppliers-of-2017.html): An excerpt from the most recent GRIT Report, including the “GRIT 50” ranking of the most innovative research suppliers. Published on July 5, 2017 - [Introducing Design Fundamentals For Researchers — Greenbook](/content/insights/research-methodologies/introducing-design-fundamentals-for-researchers/index.html): In this Monthly Dose of Design, get caught up with the fundamentals for market researchers and make your work stand out. Published on August 28, 2017 (897 words) - [Layered Data Visualizations Using R, Plotly, and Displayr — Greenbook](/content/insights/research-methodologies/layered-data-visualizations-using-r-plotly-and-displayr.html): Learn how to create layered data visualizations using R in this week’s blog with Tim Bock. Published on August 31, 2017 - [Being Relevant Facing the New Argentine Consumer — Greenbook](/content/insights/market-research-trends/being-relevant-facing-the-new-argentine-consumer/index.html): How are Argentine consumers changing the way they interact with traditional and disruptive brands? Published on October 2, 2017 - [Correspondence Analysis Moonplots: A Better Visualization for Brand Maps — Greenbook](/content/insights/research-methodologies/correspondence-analysis-moonplots-a-better-visualization-for-brand-maps.html): Tim Bock’s guide to creating brand map visualization using moonplots. Published on August 18, 2017 (824 words) - [Reaching for the Stars While Standing on a Garbage Pile — Greenbook](/content/insights/insights-industry-news/reaching-for-the-stars-while-standing-on-a-garbage-pile.html): Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging. Published on July 24, 2017 - [Brokers of Knowledge: The Currency of Market Research — Greenbook](/content/insights/insights-industry-news/brokers-of-knowledge-the-currency-of-market-research.html): How do research companies deliver actionable insights that contribute to client’s business success? Be brokers of knowledge. Published on October 17, 2017 - [The Global State of Customer Experience 2017 – A Snapshot — Greenbook](/content/insights/market-research-trends/the-global-state-of-customer-experience-2017-a-snapshot.html): What are the major trends in customer experience? Find out with The 2017 Global State of Customer Experience report. Published on October 9, 2017 (532 words) - [The Top 20 Most In Demand Supplier Types At IIeX NA 2017 — Greenbook](/content/insights/insights-industry-news/the-top-20-most-in-demand-supplier-types-at-iiex-na-2017.html): At IIeX NA, 37 clients selected 102 unique suppliers for private meetings. What insights can we gain by analyzing those meetings? Published on June 27, 2017 - [Machine Learning Bolsters Market Research — Greenbook](/content/insights/insights-technology/machine-learning-bolsters-market-research/index.html): From big data to predictive answers and targeting, machine learning technology is changing the market research industry. Published on September 19, 2017 (672 words) - [Who Cares About Evidence? — Greenbook](/content/insights/insights-industry-news/who-cares-about-evidence/index.html): Why bother with evidence? Because it improves the odds that what we believe is actually true. But not always. Published on June 21, 2017 - [ESOMAR at 70 – The future of research and insights associations — Greenbook](/content/insights/brand-strategy/esomar-at-70-8211-the-future-of-research-and-insights-associations.html): As it turns 70, ESOMAR reflects on how the market research industry has changed over the years and where it is heading in the future. Published on August 3, 2017 (801 words) - [Sampling: A Primer — Greenbook](/content/insights/market-research-leaders/sampling-a-primer/index.html): Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray. Published on July 6, 2017 - [Machine Learning in Market Research — Greenbook](/content/insights/insights-technology/machine-learning-in-market-research/index.html): Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges. Published on October 19, 2017 (568 words) - [What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffrey-henning8217s-mrx-top-10-8211-august-8-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 8, 2017 (537 words) - [Can Research be Right if the Participants are Wrong? — Greenbook](/content/insights/market-research-trends/can-research-be-right-if-the-participants-are-wrong.html): Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment. Published on October 13, 2017 (233 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-july-7-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 7, 2017 - [RFL 2017 “Global Top 50 Research Organizations” Reveals New View of Research Market — Greenbook](/content/insights/brand-strategy/rfl-2017-8220global-top-50-research-organizations8221-reveals-new-view-of-research-market.html): RFL Communications, Inc. has released its third annual “Global Top 50 Research Organizations” (GT50) ranking based on 2016 revenue results. Published on July 12, 2017 - [Research Automation Comes Of Age With BrainJuicer/ZappiStore Partnership — Greenbook](/content/insights/market-research-leaders/research-automation-comes-of-age-with-brainjuicerzappistore-partnership.html): BrainJuicer has now placed two of their biggest products into ZappiStore. Research Automation has now come of age. Published on February 16, 2016 - [What’s Hot on Collaborata — Greenbook](/content/insights/market-research-trends/what8217s-hot-on-collaborata/index.html): Profiling two projects currently funding on market research marketplace Collaborata. Published on August 17, 2017 (288 words) - [An Insight Professional’s Biggest Pain Is…?…Creating No Change! — Greenbook](/content/insights/insights-industry-news/an-insight-professional8217s-biggest-pain-is82308230creating-no-change.html): Looking at three areas of pain in the insights industry, and how to ease those pain points. Published on May 16, 2017 (777 words) - [Why Capability Trumps Character for Supporters of the US President — Greenbook](/content/insights/design-for-market-research-insights/why-capability-trumps-character-for-supporters-of-the-us-president.html): What do supporters of Donald Trump value in a President? Tim Bock breaks down the data. Published on July 20, 2017 - [Key Takeaways from IIeX — Greenbook](/content/insights/insights-industry-news/key-takeaways-from-iiex/index.html): Missed IIeX North America 2017? Get caught up with Susan Petoyan’s key takeaways. Published on June 22, 2017 - [“If I Had Asked People What They Wanted” & Other Elitist Myths — Greenbook](/content/insights/insights-industry-news/8220if-i-had-asked-people-what-they-wanted8221-038-other-elitist-myths.html): Customer led inspiration, while often dismissed, is an essential part of a company’s success. Published on July 31, 2017 (401 words) - [The Best of IIeX North America 2017 — Greenbook](/content/insights/market-research-leaders/the-best-of-iiex-north-america-2017/index.html): Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups. Published on June 29, 2017 - [The Future of Video for MRX — Greenbook](/content/insights/insights-technology/the-future-of-video-for-mrx/index.html): Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights. Published on August 4, 2017 - [How Lucid CEO Patrick Comer Plans To Transform Insights — Greenbook](/content/insights/market-research-leaders/how-lucid-ceo-patrick-comer-plans-to-transform-insights.html): An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights. Published on May 16, 2017 (1,078 words) - [WIRe 2017 Gender Diversity Study — Greenbook](/content/insights/diversity-and-cultural-insights/wire-2017-gender-diversity-study/index.html): Take the WIRe 2017 Gender Diversity Study! Published on July 18, 2017 (269 words) - [GRIT Sneak Peek: Adoption and Consideration of Automation Platforms — Greenbook](/content/insights/grit-sneak-peek-adoption-and-consideration-of-automation-platforms.html): From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry. Published on June 2, 2017 - [Visionary: ESOMAR Congress at 70 — Greenbook](/content/insights/brand-strategy/visionary-esomar-congress-at-70/index.html): ESOMAR celebrates 70 years by reflecting on the past and looking to the future of insights. Published on August 9, 2017 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 7, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-7-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 7, 2017 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 21, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-21-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 21, 2017 - [The Future of Research is not AI but IA — Greenbook](/content/insights/insights-technology/the-future-of-research-is-not-ai-but-ia/index.html): Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research. Published on May 31, 2017 (797 words) - [The True Value of Trends Insight is Knowing When and How to Apply It — Greenbook](/content/insights/market-research-trends/the-true-value-of-trends-insight-is-knowing-when-and-how-to-apply-it.html): Trends are an easy bandwagon to join; however, companies need to consider if they are right for their brand and its goals before hopping on. Published on June 5, 2017 - [Getting to Know You: Employing Empathy to Holistically Understand Your Consumer — Greenbook](/content/insights/research-methodologies/getting-to-know-you-employing-empathy-to-holistically-understand-your-consumer.html): To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions. Published on April 28, 2017 - [Social Data Analysis and Insights Requires Labeling Laws — Greenbook](/content/insights/insights-industry-news/social-data-analysis-and-insights-requires-labeling-laws.html): Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it. Published on June 14, 2017 - [2 Essential Questions You Need to Be Asking Your Data Provider — Greenbook](/content/insights/market-research-leaders/2-essential-questions-you-need-to-be-asking-your-data-provider.html): The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters. Published on May 19, 2017 (682 words) - [Marketing Analytics for Data Rich Environments — Greenbook](/content/insights/insights-technology/marketing-analytics-for-data-rich-environments/index.html): Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it. Published on April 27, 2017 - [Real-Time Market Research — Greenbook](/content/insights/research-methodologies/real-time-market-research/index.html): What is real-time market research and how does it change the way researchers understand an experience? Published on June 1, 2017 - [Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner — Greenbook](/content/insights/insights-industry-news/research-buyers-speak-keys-to-engaging-selling-and-becoming-our-preferred-partner.html): An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers. Published on July 28, 2017 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-may-24-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 23, 2017 - [If You Build It, They WON’T Come Willingly! Building An Innovation Mindset & Culture — Greenbook](/content/insights/market-research-leaders/if-you-build-it-they-won8217t-come-willingly-building-an-innovation-mindset-038-culture.html): Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article. Published on June 7, 2017 - [Causation Matters — Greenbook](/content/insights/customer-experience/causation-matters/index.html): Much marketing research involves ideas about causation, for example that a new product failed because it didn’t meet certain consumer needs. Published on June 6, 2016 - [Automatically Write and Email Reports with R, SendGrid, & Displayr — Greenbook](/content/insights/insights-technology/automatically-write-and-email-reports-with-r-sendgrid-038-displayr.html): Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses. Published on September 26, 2017 - [Easily Add Images to a Correspondence Analysis Plot in R — Greenbook](/content/insights/insights-technology/easily-add-images-to-a-correspondence-analysis-plot-in-r.html): You can take your correspondence analysis plots to the next level by including images. Published on May 19, 2017 - [3 Reasons Why Online Surveys are Better Today Than A Year Ago — Greenbook](/content/insights/market-research-trends/3-reasons-why-online-surveys-are-better-today-than-a-year-ago.html): There have been many advancements in the evolutionary process of online survey technology and online sampling. Published on April 24, 2017 - [Information Addiction: The Implications for Society, Brands, Advertising & Research — Greenbook](/content/insights/insights-industry-news/information-addiction-the-implications-for-society-brands-advertising-038-research.html): Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena. Published on March 13, 2017 - [Connecting with Consumers in the Modern Age — Greenbook](/content/insights/insights-industry-news/connecting-with-consumers-in-the-modern-age/index.html): The research landscape is changing through democratization of research, affordability, and self-service. Published on June 21, 2017 (726 words) - [Growing the Industry by Funding More Research – Part Seven — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-8211-part-seven.html): Collaborata highlights projects that are currently funding on their crowdsourcing platform. Published on June 8, 2017 - [4 Design Principles to Help You Build More Actionable Insights — Greenbook](/content/insights/market-research-leaders/4-design-principles-to-help-you-build-more-actionable-insights.html): This Big Ideas article discusses four design principles that can be used to build more actionable insights. Published on May 23, 2017 (697 words) - [Making Great Advertising — Greenbook](/content/insights/market-research-leaders/making-great-advertising/index.html): The essential elements to making creative — and effective — advertising. Published on May 24, 2017 (585 words) - [The Scientific Method: How Does it Relate to Insights and Market Research? — Greenbook](/content/insights/market-research-leaders/the-scientific-method-how-does-it-relate-to-insights-and-market-research.html): Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations. Published on May 3, 2017 (1,100 words) - [Correspondence Analysis of Brand Switching and Other Square Tables — Greenbook](/content/insights/research-methodologies/correspondence-analysis-of-brand-switching-and-other-square-tables.html): How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results. Published on September 7, 2017 - [What’s in Store for International Research? — Greenbook](/content/insights/insights-industry-news/what8217s-in-store-for-international-research/index.html): An American residing in Britain shares their thoughts on the state of market research in the UK. Published on March 27, 2017 - [Behavioral Economics: Measuring Social Desirability — Greenbook](/content/insights/research-methodologies/behavioral-economics-measuring-social-desirability/index.html): A quick look at a method to measure Social Desirability without the ‘self-selection’ error. Published on June 20, 2017 (977 words) - [This Is A Test. This Is Only A Test. — Greenbook](/content/insights/insights-industry-news/this-is-a-test-this-is-only-a-test/index.html): Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work. Published on May 5, 2017 - [When Its Time to Change: Transitioning Your Data Collection Platform — Greenbook](/content/insights/insights-technology/when-its-time-to-change-transitioning-your-data-collection-platform.html): There are a multitude of options for data collection platforms. When is it time to change, and how do you transition successfully? Published on June 7, 2017 (707 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 10, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-may-10-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 10, 2017 - [Silos: Good for Grain, Bad for Market Research — Greenbook](/content/insights/market-research-leaders/silos-good-for-grain-bad-for-market-research/index.html): Overcome silos in the market research process by combining different parts of the data puzzle from the beginning to make them work together. Published on June 2, 2017 - [What Got Us Here Won’t Get Us There — Greenbook](/content/insights/insights-industry-news/what-got-us-here-won8217t-get-us-there/index.html): When embracing new ideas and innovation for the future, organizations also need to take stock of what needs to be stopped in the present. Published on May 3, 2017 (632 words) - [Marketing Research + Digital Data = Amazing Results. PROVEN — Greenbook](/content/insights/market-research-leaders/marketing-research-digital-data-amazing-results-proven.html): Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs. Published on May 18, 2017 - [The Solar System of Social Media — Greenbook](/content/insights/insights-technology/the-solar-system-of-social-media/index.html): If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis. Published on June 13, 2017 - [Automated Market Research: Set Me Free — Greenbook](/content/insights/insights-technology/automated-market-research-set-me-free/index.html): Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers. Published on May 11, 2017 - [The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles — Greenbook](/content/insights/research-methodologies/the-publisher8217s-secret-weapon-using-self-declared-data-to-build-audience-profiles.html): Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace. Published on May 22, 2017 - [Think fast! When facts don’t matter, can connecting on an emotional level work? — Greenbook](/content/insights/market-research-leaders/think-fast-when-facts-don8217t-matter-can-connecting-on-an-emotional-level-work.html): Are facts or emotions the best tool in brand messaging? Big Ideas author Lee Carter argues that emotions are essential in messaging to connect with and win over consumers. Published on May 16, 2017 (853 words) - [Who is Winning the Game of Devices? Mobile vs. Desktop — Greenbook](/content/insights/insights-technology/who-is-winning-the-game-of-devices-mobile-vs-desktop.html): 10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop online traffic. Published on September 17, 2014 - [Q1-Q2 2017 GRIT Report Ranks 50 Most Innovative Companies in Market Research — Greenbook](/content/insights/q1-q2-2017-grit-report-ranks-50-most-innovative-companies-in-market-research.html): The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients. Published on June 5, 2017 - [Making Online Qualitative a Success: Through Their Eyes and in Their Shoes — Greenbook](/content/insights/research-methodologies/making-online-qualitative-a-success-through-their-eyes-and-in-their-shoes.html): Katja Cahoon explores the challenges and benefits of online qualitative research. Published on May 4, 2017 - [Get some GRIT: Perspective on a Research Industry Report — Greenbook](/content/insights/get-some-grit-perspective-on-a-research-industry-report.html): Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences. Published on May 23, 2017 (702 words) - [Consumer-Centric Marketing is Dead — Greenbook](/content/insights/insights-industry-news/consumer-centric-marketing-is-dead/index.html): To be a truly transformative brand – one that enjoys true loyalty, passionate advocacy and a premium price – you have to be human-centric. Published on May 24, 2017 (423 words) - [Writing a survey is easy, right? Not so fast. — Greenbook](/content/insights/research-methodologies/writing-a-survey-is-easy-right-not-so-fast/index.html): Survey design must start at the top with an understanding of the specific business question that it is trying to answer. Published on May 25, 2017 (685 words) - [5 Qualities that Great Brands and Great Characters Share — Greenbook](/content/insights/insights-industry-news/5-qualities-that-great-brands-and-great-characters-share.html): What makes some brands so great? Find out the five qualities they all share in this Big Ideas piece. Published on May 26, 2017 - [GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920 — Greenbook](/content/insights/insights-technology/geolocation-studies-are-cutting-edge-in-2017-but-can-trace-origins-back-to-1920.html): Increased technology has made location-based consumer research less complicated and expensive to obtain. Published on May 26, 2017 - [As with every methodology, there are some potential challenges to overcome with online communities to ensure you generate strong results. — Greenbook](/content/insights/five-challenges-to-overcome-for-successful-market-research-online-communities.html): Market research online communities can deliver unbeatable insights instantly and provide great ROI. Published on July 1, 2020 (797 words) - [Food for Thought: Challenges and Ideas for Addressing Bias — Greenbook](/content/insights/insights-industry-news/food-for-thought-challenges-and-ideas-for-addressing-bias.html): If given the right tools, bias can be overcome. Published on April 11, 2017 - [How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale — Greenbook](/content/insights/market-research-leaders/how-iiex-competition-winners-delvvio-deliver-qual-insights-at-scale.html): An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition. Published on July 25, 2017 - [Twitter Network Analysis: Nordstrom at the Center of Resistance? — Greenbook](/content/insights/insights-technology/twitter-network-analysis-nordstrom-at-the-center-of-resistance.html): Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs. Published on February 17, 2017 (481 words) - [The 5 Second Rule and the Need to Create Instantly Recognizable Visualizations — Greenbook](/content/insights/research-methodologies/the-5-second-rule-and-the-need-to-create-instantly-recognizable-visualizations.html): To create visualizations that engage, we must create images that are instinctively recognized as images capable of portraying meaning. Published on February 21, 2017 - [Using Bubble Charts to Show Significant Relationships in Correspondence Analysis — Greenbook](/content/insights/research-methodologies/using-bubble-charts-to-show-significant-relationships-in-correspondence-analysis.html): Learn how to utilize bubble charts for clear data visualization in correspondence analysis. Published on July 26, 2017 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 26, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-april-26-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on April 26, 2017 - [What is Periscope by McKinsey & What Does It Mean For the Future of Market Research? — Greenbook](/content/insights/insights-technology/what-is-periscope-by-mckinsey-038-what-does-it-mean-for-the-future-of-market-research.html): An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area. Published on February 17, 2017 (1,131 words) - [Why Pie Charts are Better Than Bar Charts — Greenbook](/content/insights/research-methodologies/why-pie-charts-are-better-than-bar-charts/index.html): The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science. Published on March 16, 2017 - [Cheap, Fast & Easy — Greenbook](/content/insights/insights-technology/cheap-fast-038-easy/index.html): In the not-so-distant future, market research will be available and affordable to companies of all sizes. Published on May 9, 2017 (595 words) - [Living in a Rapid Response World — Greenbook](/content/insights/insights-industry-news/living-in-a-rapid-response-world/index.html): How do researchers balance big data in a time-starved world to deliver timely insights? Published on May 10, 2017 - [Innovate With Confidence, Not Buzzwords — Greenbook](/content/insights/insights-industry-news/innovate-with-confidence-not-buzzwords/index.html): Too many organizations resort to innovation theater, but the only real option is to replace buzzwords with action. Published on April 27, 2017 - [It’s 3AM, Do You Know What Your Distinctive Brand Assets Are? — Greenbook](/content/insights/insights-industry-news/it8217s-3am-do-you-know-what-your-distinctive-brand-assets-are.html): Do you know which of your brand identity elements are driving the distinctiveness of your brand? Published on March 14, 2017 (378 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 12, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-april-12-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on April 12, 2017 - [Northstar’s Nine Knock-out Moments from Impact 2017 — Greenbook](/content/insights/market-research-trends/northstar8217s-nine-knock-out-moments-from-impact-2017.html): Northstar shares 9 things that stood out most to them at MRS Impact. Published on April 4, 2017 - [Rethinking Surveys as Part of the Brand Relationship — Greenbook](/content/insights/research-methodologies/rethinking-surveys-as-part-of-the-brand-relationship.html): Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed. Published on May 4, 2017 (449 words) - [I’m Done Talking to Consumers — Greenbook](/content/insights/insights-industry-news/i8217m-done-talking-to-consumers/index.html): Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.” Published on May 17, 2017 - [The Magic Trick That Highlights Interesting Results On Any Table — Greenbook](/content/insights/research-methodologies/the-magic-trick-that-highlights-interesting-results-on-any-table.html): Tim Bock reveals one of his biggest time saving techniques and tips for highlighting significant results on a table. Published on June 28, 2017 (1,969 words) - [What Exactly Is Marketing Science? — Greenbook](/content/insights/research-methodologies/what-exactly-is-marketing-science/index.html): Marketing science is continuously evolving and in 20 years time will probably look quite different from the way it does now. Published on July 13, 2016 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 15, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-15-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 15, 2017 - [Where Pictographs Beat Bar Charts: Proportional Data — Greenbook](/content/insights/research-methodologies/where-pictographs-beat-bar-charts-proportional-data.html): Pictographs are exceptionally good for displaying proportions (e.g. rates, percentages, fractions). Published on May 8, 2017 - [Ever Thought of Researching Ethnic Minorities Online? — Greenbook](/content/insights/research-methodologies/ever-thought-of-researching-ethnic-minorities-online.html): A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities. Published on April 18, 2017 - [How Isobar Is Redefining The Digital Agency/Insights Consultancy Model — Greenbook](/content/insights/market-research-leaders/how-isobar-is-redefining-the-digital-agencyinsights-consultancy-model.html): An interview with Isoabr co-CEO Jeff Maling on what an integrated digital agency and advnaced research organization looks like. Published on May 12, 2017 (528 words) - [How to Put Quality into Automated Market Research — Greenbook](/content/insights/insights-technology/how-to-put-quality-into-automated-market-research/index.html): Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output. Published on May 5, 2017 - [Using Text Analytics to Tidy a Word Cloud — Greenbook](/content/insights/research-methodologies/using-text-analytics-to-tidy-a-word-cloud/index.html): The trick to a great word cloud is to first tidy up the raw text using automated text analytics. Published on April 21, 2017 - [Key Takeaways from 2017 #SXSW — Greenbook](/content/insights/market-research-trends/key-takeaways-from-2017-sxsw/index.html): The key topics from the SXSW Interactive Festival provided signals for how we can approach reaching audiences in innovative ways. Published on March 28, 2017 - [How to Solve the Most Common Data Problems in Retail — Greenbook](/content/insights/insights-industry-news/how-to-solve-the-most-common-data-problems-in-retail.html): Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven. Published on April 19, 2017 - [Neuromarketing: Identifying the Fact From the Fiction — Greenbook](/content/insights/insights-technology/neuromarketing-identifying-the-fact-from-the-fiction.html): Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake? Published on January 19, 2017 (1,924 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 30, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-30-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 30, 2017 - [Some Help in Evaluating Subconscious, Implicit, System 1 Measures — Greenbook](/content/insights/research-methodologies/some-help-in-evaluating-subconscious-implicit-system-1-measures.html): If we claim a measure is “implicit”, let’s define the implicit features we’re measuring. Published on April 26, 2017 - [8 Human Insight Trends for 2017 — Greenbook](/content/insights/market-research-trends/8-human-insight-trends-for-2017/index.html): The team of insights strategists at RealityCheck share their insight predictions for 2017. Published on January 25, 2017 (1,621 words) - [Bias and the Election: What No One is Talking About — Greenbook](/content/insights/insights-industry-news/bias-and-the-election-what-no-one-is-talking-about/index.html): Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers. Published on March 7, 2017 (930 words) - [Weighted NPS Scores: All customers are equal, but some are more equal than others — Greenbook](/content/insights/research-methodologies/weighted-nps-scores-all-customers-are-equal-but-some-are-more-equal-than-others.html): Very few companies and models actually take into account the customer profile when reporting out NPS Scores. Published on March 2, 2017 - [Growing the Industry by Funding More Research – Part Six — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-8211-part-six.html): Collaborata highlights projects that are currently funding on their crowdsourcing platform. Published on April 6, 2017 - [Gradient Boosting: The Coolest Kid on the Machine Learning Block — Greenbook](/content/insights/insights-technology/gradient-boosting-the-coolest-kid-on-the-machine-learning-block.html): Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data. Published on June 15, 2017 - [Monte Carlo Decisions: Which Cell Phone Plan is Really the Most Cost Effective? — Greenbook](/content/insights/insights-technology/monte-carlo-decisions-which-cell-phone-plan-is-really-the-most-cost-effective.html): Monte Carlo simulations are useful in common research applications. Published on April 5, 2017 - [10 Best Practices to Fast Track Your Qual — Greenbook](/content/insights/research-methodologies/10-best-practices-to-fast-track-your-qual/index.html): 10 Best Practices that allow teams to conduct agile qualitative research without compromising depth or quality of insights. Published on April 20, 2017 - [Welcome to the Third Age of Focus Groups — Greenbook](/content/insights/research-methodologies/welcome-to-the-third-age-of-focus-groups/index.html): FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been. Published on March 17, 2017 (886 words) - [Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms — Greenbook](/content/insights/market-research-trends/take-the-latest-grit-survey-and-tell-us-who-are-the-most-innovative-research-firms.html): We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report. Published on April 7, 2017 - [10 Key Product Testing Market Research Insights — Greenbook](/content/insights/research-methodologies/10-key-product-testing-market-research-insights/index.html): Ten key product testing insights that can help put your product launch on-track for short-term adoption and long-term profitability. Published on May 1, 2017 - [Sentiment Analysis is Simple (a Trump’s Tweets Example) — Greenbook](/content/insights/insights-technology/sentiment-analysis-is-simple-a-trump8217s-tweets-example.html): Sentiment analysis allows you to quickly gauge the mood of the responses in your data. Published on March 1, 2017 - [Seeing is not Believing — Greenbook](/content/insights/insights-technology/seeing-is-not-believing/index.html): Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth. Published on April 7, 2017 (932 words) - [Making Your Data Hot: Heatmaps for the Display of Large Tables — Greenbook](/content/insights/research-methodologies/making-your-data-hot-heatmaps-for-the-display-of-large-tables.html): Heatmaps make tabular data easier to digest by replacing the numbers with colors or shades proportional to the numbers in the cell. Published on June 12, 2017 - [Better Marketing for Market Researchers: Lessons from Insights Marketing Day — Greenbook](/content/insights/insights-industry-news/better-marketing-for-market-researchers-lessons-from-insights-marketing-day.html): Lightspeed’s Stefanie Mackenzie recaps her experience at Insights Marketing Day London 2017. Published on March 24, 2017 - [What could $20,000 do for your company? Submit to the Insight Innovation Competition! — Greenbook](/content/insights/insights-industry-news/what-could-20000-do-for-your-company-submit-to-the-insight-innovation-competition.html): Submissions and voting are now open for the newest round of the Insight Innovation Competition. Published on April 6, 2017 (410 words) - [“Winning on Insight” Principles for Innovation — Greenbook](/content/insights/market-research-trends/winning-on-insight-principles-for-innovation/index.html): Whether it’s new product development or packaging innovation, companies know that they must constantly be innovating to survive. Published on August 16, 2016 - [The High Cost of Cheap Sample — Greenbook](/content/insights/research-methodologies/the-high-cost-of-cheap-sample/index.html): The fact is, bad or “cheap” sample can give you information that is dead wrong. Published on April 14, 2017 (598 words) - [Who is Doing Cocaine: Estimating Bad Behavior — Greenbook](/content/insights/research-methodologies/who-is-doing-cocaine-estimating-bad-behavior/index.html): The Item Count method can be used to reduce the effects of social desirability distortion. Published on March 3, 2017 - [The One Thing Most Consumer Research Companies Are Missing — Greenbook](/content/insights/research-methodologies/the-one-thing-most-consumer-research-companies-are-missing.html): Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts? Published on March 6, 2017 (672 words) - [The Return on Investment from Insights Part 2 – How to grow your budget — Greenbook](/content/insights/brand-strategy/the-return-on-investment-from-insights-part-2-how-to-grow-your-budget.html): A ROI audit is the foundation of a strong client-agency partnership. Here’s how to successfully implement a ROI Audit at your organization. Published on July 21, 2016 (1,700 words) - [The Top 12 Most Important Considerations When Choosing a Tablet CAPI Vendor — Greenbook](/content/insights/insights-industry-news/the-top-12-most-important-considerations-when-choosing-a-tablet-capi-vendor.html): In this article, we have set out to summarize the 12 most important considerations when choosing a tablet CAPI vendor. Published on April 25, 2016 (1,494 words) - [How Not To Be Boring and Dull in the World of Market Research — Greenbook](/content/insights/insights-industry-news/how-not-to-be-boring-and-dull-in-the-world-of-market-research.html): When it comes to branding, market research companies aren’t excluded from the need to do this. Published on August 18, 2016 (987 words) - [The Most In Demand Suppliers At IIeX Europe ’17 — Greenbook](/content/insights/insights-industry-news/the-most-in-demand-suppliers-at-iiex-europe-821717/index.html): An analysis of the 154 private Corporate Partner meetings that took place, and what that tells us about the interests of research buyers. Published on February 21, 2017 - [Trump Ads Won the Election (and what marketers and advertisers can learn from it) — Greenbook](/content/insights/insights-technology/trump-ads-won-the-election-and-what-marketers-and-advertisers-can-learn-from-it.html): Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action. Published on January 20, 2017 (1,140 words) - [Paying Forward: Enabling Market Research Leadership for the Future — Greenbook](/content/insights/market-research-leaders/paying-forward-enabling-market-research-leadership-for-the-future.html): The ARIA Alliance is now accepting nominations of young leaders from the MR industry in the Americas for the Manolo Award. Published on March 31, 2017 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 2, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-2-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 2, 2016 - [Going Big with Qualitative Market Research — Greenbook](/content/insights/research-methodologies/going-big-with-qualitative-market-research/index.html): Qualitative research has long had perceived drawbacks of scaling. With advances in sampling, outreach platforms, and text analytics, this is changing. The ability to ask and analyze at scale has given rise to a different breed of qualtative research. Published on July 1, 2016 (483 words) - [Market Research Automation: Our Greatest Fear or Innovation? — Greenbook](/content/insights/insights-technology/market-research-automation-our-greatest-fear-or-innovation.html): What new accomplishments may market researchers reach if they had better-thinking machines to assist them? Published on March 21, 2017 (593 words) - [The Tragic Tale of Research Participants — Greenbook](/content/insights/market-research-trends/the-tragic-tale-of-research-participants/index.html): An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research. Published on March 22, 2017 - [The Restless Resting State, and Why Brain Scanning is Still Valid — Greenbook](/content/insights/insights-technology/the-restless-resting-state-and-why-brain-scanning-is-still-valid.html): Is brain scanning data invalid? Thomas Zoëga Ramsøy shares some perspective on the intended killing of fMRI. Published on August 5, 2016 - [Jeffrey Henning’s #MRX Top 10: Snacking While Second-Screening Sports — Greenbook](/content/insights/market-research-trends/jeffrey-henning8217s-mrx-top-10-snacking-while-second-screening-sports.html): Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted… Published on August 16, 2016 - [Edward Appleton’s Impressions of #IIeX EU 2017 — Greenbook](/content/insights/market-research-trends/edward-appleton8217s-impressions-of-iiex-eu-2017/index.html): Edward Appleton shares what stood out at last week’s IIeX Europe. Published on February 26, 2017 (713 words) - [John Kearon Unveils System1 Group — Greenbook](/content/insights/market-research-leaders/john-kearon-unveils-system1-group/index.html): An interview with John Kearon, CEO of BrainJuicer, on their rebranding, what it means for the company, and the future of market research. Published on February 23, 2017 - [See It First At IIeX — Greenbook](/content/insights/brand-strategy/see-it-first-at-iiex/index.html): IIeX North America is coming up June 12 – 14 in Atlanta. Check out this video to see why it’s a special event in the industry landscape. Published on March 10, 2017 - [Transformation Secret: Transform the What, Not the Who — Greenbook](/content/insights/insights-industry-news/transformation-secret-transform-the-what-not-the-who.html): Culture makes transformation possible. With a strong and consistent culture, companies can change products, services, and industries. Published on August 25, 2016 (534 words) - [Moneyball for Psychology – ‘The Undoing Project’ — Greenbook](/content/insights/insights-industry-news/moneyball-for-psychology-8211-8216the-undoing-project8217.html): Michael Lewis’ new book, The Undoing Project, makes the important work of Daniel Kahneman and Amos Tversky accessible to non-wonks. Published on January 26, 2017 - [Generation Nation: Redefining America’s Boomers, Xers, Millennials, and Gen Z — Greenbook](/content/insights/insights-industry-news/generation-nation-redefining-america8217s-boomers-xers-millennials-and-gen-z.html): It’s time to re-examine and perhaps even re-frame our thinking about the generations. What are the values and attitudes of each generation? Published on February 9, 2017 (669 words) - [How to find the Right Online Qualitative Platform for You — Greenbook](/content/insights/insights-technology/how-to-find-the-right-online-qualitative-platform-for-you.html): Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs. Published on January 30, 2017 (748 words) - [5 Ways to Visualize Relative Importance Scores from Key Driver Analysis — Greenbook](/content/insights/research-methodologies/5-ways-to-visualize-relative-importance-scores-from-key-driver-analysis.html): Tim Bock shares five alternative ways of presenting the results of key driver analysis. Published on May 2, 2017 - [4 Reasons Survey Organizations Choose On-Site Hosting — Greenbook](/content/insights/insights-technology/4-reasons-survey-organizations-choose-on-site-hosting.html): Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting? Published on February 22, 2017 - [CASRO Transformation Series: Collaborata – Eruptive Collaboration — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-collaborata-eruptive-collaboration.html): This month’s blog profiles Collaborata, a platform that enables the co-funding of market research. Published on July 26, 2016 (1,086 words) - [IIeX Europe 2017: Looking Forward to New Innovations in Market Research — Greenbook](/content/insights/market-research-trends/iiex-europe-2017-looking-forward-to-new-innovations-in-market-research.html): Stefan Boom from SSI shares why he is excited to attend IIex Europe. Published on February 10, 2017 (509 words) - [Which 15 Cool Companies Get A Shot At $20K In Cold Cash? — Greenbook](/content/insights/brand-strategy/which-15-cool-companies-get-a-shot-at-20k-in-cold-cash.html): The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next. Published on January 15, 2017 - [Top 9 Considerations When Choosing Tablets for Your CAPI Project — Greenbook](/content/insights/insights-industry-news/top-9-considerations-when-choosing-tablets-for-your-capi-project.html): There are many factors to consider when making the transition to tablets, both hardware and software factors. Published on August 4, 2016 - [Pokemon Go: Gamification Lessons For Research — Greenbook](/content/insights/insights-technology/pokemon-go-gamification-lessons-for-research/index.html): Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as researchers, from the first legitimately successful augmented reality application? Published on July 18, 2016 (992 words) - [Putting the Human Touch Back in Market Research — Greenbook](/content/insights/insights-technology/putting-the-human-touch-back-in-market-research/index.html): Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers. Published on February 7, 2017 (902 words) - [Walking The Rainbow Bridge To Insights Asgard With OdinText: An Interview with Tom H. C. Anderson — Greenbook](/content/insights/market-research-leaders/walking-the-rainbow-bridge-to-insights-asgard-with-odintext-an-interview-with-tom-h-c-anderson.html): An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext. Published on March 8, 2017 (570 words) - [Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA? — Greenbook](/content/insights/market-research-leaders/who-were-the-top-40-most-in-demand-research-suppliers-at-iiex-na.html): We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found. Published on June 22, 2016 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Fenruary 28, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-fenruary-28-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 28, 2017 - [The Analytics of Language, Behavior, and Personality — Greenbook](/content/insights/research-methodologies/the-analytics-of-language-behavior-and-personality/index.html): Computational linguists and computer scientists have been working for over fifty years toward algorithmic understanding of human language. Published on June 23, 2016 (2,222 words) - [Three Things I Learned from Catching Pokemons — Greenbook](/content/insights/market-research-trends/three-things-i-learned-from-catching-pokemons/index.html): What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions? Published on August 15, 2016 - [How I Beat The Pundits and Predicted A Trump Presidency — Greenbook](/content/insights/insights-industry-news/how-i-beat-the-pundits-and-predicted-a-trump-presidency.html): Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he? Published on January 23, 2017 (714 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 15, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-15-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 15, 2017 - [How Pokémon Go’s Popularity Can Benefit McDonald’s — Greenbook](/content/insights/market-research-leaders/how-pokmon-go8217s-popularity-can-benefit-mcdonald8217s.html): How getting the attention of Pokémon players benefits McDonald’s. Published on August 19, 2016 - [Using Palm Trees to Visualize Performance Across Multiple Dimensions — Greenbook](/content/insights/research-methodologies/using-palm-trees-to-visualize-performance-across-multiple-dimensions.html): Palm trees are great looking, easy visualizations to show multiple dimensions in your data. Published on February 15, 2017 (720 words) - [I Went Fishing and All I Caught Was a Red Herring — Greenbook](/content/insights/insights-industry-news/i-went-fishing-and-all-i-caught-was-a-red-herring/index.html): The marketing research industry needs innovation, but the innovation needs to be directed at solving research problems. Published on February 8, 2017 (689 words) - [Are Myths Stopping You From Engaging in Online Qualitative Research? — Greenbook](/content/insights/research-methodologies/are-myths-stopping-you-from-engaging-in-online-qualitative-research.html): Online qualitative research is rapidly gaining in popularity, however, myths about it still abound. Published on February 6, 2017 - [The 3 Surprising Marketing Trends Businesses Should Own in 2017 — Greenbook](/content/insights/market-research-trends/the-3-surprising-marketing-trends-businesses-should-own-in-2017.html): Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017. Published on February 1, 2017 - [Super Bowl 2017 Ad Effectiveness — Greenbook](/content/insights/research-methodologies/super-bowl-2017-ad-effectiveness/index.html): While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”. Published on February 20, 2017 (413 words) - [Exploring the Use of Emojis in Qualitative Research — Greenbook](/content/insights/research-methodologies/exploring-the-use-of-emojis-in-qualitative-research.html): It’s time to stop ignoring emojis and start leveraging them in online qualitative research. Published on February 3, 2017 (980 words) - [The NPS Recoding Trick: The Smart Way to Compute the Net Promoter Score — Greenbook](/content/insights/research-methodologies/the-nps-recoding-trick-the-smart-way-to-compute-the-net-promoter-score.html): Tim Bock shares a smarter way of calculating the Net Promoter Score. Published on April 13, 2017 - [Pokémon Go – Augmenting Reality With Physical Locations — Greenbook](/content/insights/market-research-trends/pokmon-go-8211-augmenting-reality-with-physical-locations.html): Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits? Published on July 25, 2016 - [Facts Remain Stubborn Things — Greenbook](/content/insights/market-research-trends/facts-remain-stubborn-things/index.html): For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision. Published on February 2, 2017 (405 words) - [Growing the Industry by Funding More Research – Part One — Greenbook](/content/insights/insights-industry-news/growing-the-industry-by-funding-more-research-part-one.html): Two Projects explore How Brands Rank Among Youth and What Consumers Want in Online Commerce. Published on August 24, 2016 (505 words) - [Is London now the world’s capital for Market Research? Come and find out for yourself. — Greenbook](/content/insights/insights-industry-news/is-london-now-the-world8217s-capital-for-market-research-come-and-find-out-for-yourself.html): The UK’s largest market research event, The Insight Show, is celebrating 20 years on March 8-9, 2017 in London Published on February 14, 2017 (501 words) - [Text Analytics: A Primer — Greenbook](/content/insights/market-research-leaders/text-analytics-a-primer/index.html): Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics. Published on January 24, 2017 - [Sankey Diagrams: A Better Way to Visualize Decision Trees — Greenbook](/content/insights/research-methodologies/sankey-diagrams-a-better-way-to-visualize-decision-trees.html): Sankey diagrams are perfect for displaying decision trees Published on March 23, 2017 - [Martech Revisited – is ‘Attribution’ the (Researcher’s) Answer? — Greenbook](/content/insights/insights-technology/martech-revisited-8211-is-8216attribution8217-the-researcher8217s-answer.html): Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at Marketing Technology? Published on April 19, 2016 (1,476 words) - [Visualize Response Patterns and Survey Flow Using Sankey Diagrams — Greenbook](/content/insights/research-methodologies/visualize-response-patterns-and-survey-flow-using-sankey-diagrams.html): Sankey Diagrams are a great tool for understanding the response patterns in your survey data. Published on March 30, 2017 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 18, 2017 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-18-2017.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on January 17, 2017 - [Remesh, a IIeX Competition Winner, Is Poised To Disrupt Qual Research — Greenbook](/content/insights/market-research-leaders/remesh-a-iiex-competition-winner-is-poised-to-disrupt-qual-research.html): Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research. Published on August 21, 2016 - [A Renaissance of Qualitative Research — Greenbook](/content/insights/market-research-trends/a-renaissance-of-qualitative-research/index.html): We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation. Published on August 29, 2016 - [An ‘Outside-In’ Approach to Organizational Empathy in a Consumer-Centric World — Greenbook](/content/insights/research-methodologies/an-8216outside-in8217-approach-to-organizational-empathy-in-a-consumer-centric-world.html): Organizations need to get better at emulating consumers and the worlds they live in, and leverage the power of an “outside-in” model. Published on July 15, 2016 - [Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai — Greenbook](/content/insights/market-research-leaders/where-are-they-now-iiex-eu-2016-competition-winner-heartbeatai.html): We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition. Published on February 13, 2017 - [How Brands & Advertisers Benefit from Emerging Data Collection Techniques — Greenbook](/content/insights/insights-technology/how-brands-038-advertisers-benefit-from-emerging-data-collection-techniques.html): Brands and advertisers can benefit like never before from emerging data collection techniques. Published on January 27, 2017 - [The Future Of Market Research As Seen Through A Silicon Valley Lens — Greenbook](/content/insights/market-research-trends/the-future-of-market-research-as-seen-through-a-silicon-valley-lens.html): Kristof De Wulf shares his key takeaways on the future of the market research industry through a Silicon Valley lens. Published on June 20, 2016 - [IIeX Europe 2017: Opening Up to Innovation — Greenbook](/content/insights/insights-industry-news/iiex-europe-2017-opening-up-to-innovation/index.html): Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken. Published on January 31, 2017 (417 words) - [Level Up: The Possibilities Brought to Life by Pokémon GO — Greenbook](/content/insights/the-respondent-experience/level-up-the-possibilities-brought-to-life-by-pokmon-go.html): It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved. Published on August 10, 2016 (905 words) - [Is Your Sample Quality Getting Better or Worse? — Greenbook](/content/insights/insights-industry-news/is-your-sample-quality-getting-better-or-worse/index.html): The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse. Published on August 17, 2016 (838 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 19, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-july-19-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 19, 2016 (666 words) - [Pairing Eye Tracking With Other Technologies — Greenbook](/content/insights/insights-technology/pairing-eye-tracking-with-other-technologies/index.html): Get the most out of your eye tracking by combining its’ use with other emerging technologies. Published on May 3, 2016 (746 words) - [From Silos to Success: A Decision Maker’s Approach to Big Data — Greenbook](/content/insights/big-data/from-silos-to-success-a-decision-maker8217s-approach-to-big-data.html): The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights. Published on August 9, 2016 - [Expressing Doubts About Neuroscience — Greenbook](/content/insights/research-methodologies/expressing-doubts-about-neuroscience/index.html): Recent findings have created serious doubts and cast aspersions on neuroscience. Published on August 8, 2016 - [What’s The Big Deal About Agile Research? — Greenbook](/content/insights/research-methodologies/what8217s-the-big-deal-about-agile-research/index.html): Agile research is a hot topic. Should it be? Ron Sellers offers a balanced perspective and sage advice as only he can. Published on March 8, 2016 - [Zero-Based Budgeting And It’s Negative Impact On Brand Building — Greenbook](/content/insights/marketing-for-market-research/zero-based-budgeting-and-it8217s-negative-impact-on-brand-building.html): Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine. Published on March 29, 2016 - [The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers — Greenbook](/content/insights/research-methodologies/the-extinction-of-consumer-feedback-and-the-efforts-to-re-engage-consumers.html): Addressing the ever-decreasing pool of willing research participants and drops in response rates Published on July 20, 2016 (1,187 words) - [Five Reasons Why the Market Research Industry Is Ready to Join the Sharing Economy — Greenbook](/content/insights/insights-industry-news/five-reasons-why-the-market-research-industry-is-ready-to-join-the-sharing-economy.html): Market research is clearly one of those industries primed and ready to join the sharing economy to spur meaningful growth. Published on July 6, 2016 - [Feelings. Nothing More Than Feelings. — Greenbook](/content/insights/research-methodologies/feelings-nothing-more-than-feelings/index.html): Stephen Needel share his thoughts on a recent Quirk’s article about a new voice analysis system. Published on September 2, 2016 - [Unlimited Length Mobile Video Uploads – Are we there yet? — Greenbook](/content/insights/insights-technology/unlimited-length-mobile-video-uploads-are-we-there-yet.html): Our challenge as platform providers is getting ever-increasing file sizes to the research platform where they can be viewed and analyzed. Published on August 11, 2016 - [6 Themes from Insight Innovation Exchange (IIeX) 2016 North America — Greenbook](/content/insights/market-research-trends/6-themes-from-insight-innovation-exchange-iiex-2016-north-america.html): Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016. Published on August 3, 2016 (656 words) - [GRIT Says Panel Woes Are Jeopardizing MR’s Future. — Greenbook](/content/insights/mobile-market-research/grit-says-panel-woes-are-jeopardizing-mr8217s-future.html): We have to overcome a common misconception about what mobile research really is, and what it can accomplish. Published on June 23, 2016 - [Millennials Are a Tough Bunch to Market to — Greenbook](/content/insights/market-research-trends/millennials-are-a-tough-bunch-to-market-to/index.html): Visual engagement analytics firm Sticky ran a study to compare how hard it is to engage baby boomers vs. millennials with digital ads. Published on August 26, 2016 - [Transformation IQ: Join the Journey — Greenbook](/content/insights/insights-industry-news/transformation-iq-join-the-journey/index.html): Jeff Resnick provides a glimpse into his new e-book, Transformation IQ, through ten themes for transformational success. Published on July 13, 2016 (861 words) - [Who Do You Know Who Is Shaking Up Market Research? — Greenbook](/content/insights/market-research-leaders/who-do-you-know-who-is-shaking-up-market-research/index.html): Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award. Published on August 12, 2016 (448 words) - [The Panama Papers And Our Industry’s Ethical Compass — Greenbook](/content/insights/brand-strategy/the-panama-papers-and-our-industry8217s-ethical-compass.html): The Panama Papers document the dealings of offshore banking and shell corporations undertaken by Mossack Fonseca. Published on April 8, 2016 - [Steering Marketers Back on Track: Qualitative Research on Millennials “Fills the Gap” — Greenbook](/content/insights/research-methodologies/steering-marketers-back-on-track-qualitative-research-on-millennials-fills-the-gap.html): Marketers’ perception of Millennials isn’t wrong. It’s just incomplete. That’s our conclusion after conducting qualitative research studies. Published on July 27, 2016 - [The First Surveys Were Just For Fun — Greenbook](/content/insights/insights-industry-news/the-first-surveys-were-just-for-fun/index.html): A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun. Published on August 1, 2016 (468 words) - [Bud and the Importance of On-Brand Assets — Greenbook](/content/insights/brand-strategy/bud-and-the-importance-of-on-brand-assets/index.html): Exploring the implications (and the reasoning) of a major beer brand changing its packaging. Published on April 18, 2016 - [Do We Have a Place in the Lives of Respondents? — Greenbook](/content/insights/data-quality-privacy-and-ethics/do-we-have-a-place-in-the-lives-of-respondents/index.html): When we don’t value our respondents’ experience, our data becomes compromised. Published on June 27, 2016 (839 words) - [The Engagement Crisis: There is Light at the End of the Tunnel — Greenbook](/content/insights/insights-industry-news/the-engagement-crisis-there-is-light-at-the-end-of-the-tunnel.html): The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry. Published on August 2, 2016 - [A Monthly Dose of Design — Greenbook](/content/insights/insights-industry-news/a-monthly-dose-of-design/index.html): Introducing a new series that will explore topics related to design, branding and visual communications in the world of research. Published on July 28, 2016 - [“Future Back” To See Where You’re Going — Greenbook](/content/insights/research-methodologies/future-back-to-see-where-you8217re-going/index.html): A favorite technique for Storytelling or Narrative exploration is “Future Back.” Here are the steps in that process. Published on July 22, 2016 (569 words) - [Research on Research Respondents: What Have We Learned? — Greenbook](/content/insights/insights-industry-news/research-on-research-respondents-what-have-we-learned.html): IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving. Published on July 5, 2016 - [Effecting Real Change: A Goal Of Any Good Brand — Greenbook](/content/insights/market-research-trends/effecting-real-change-a-goal-of-any-good-brand/index.html): Brands have the ability to shape our experiences throughout our lives. What if brands used their influence to effect social change? Published on May 17, 2016 - [The Psychology Of The Grocery Store — Greenbook](/content/insights/consumer-behavior/the-psychology-of-the-grocery-store/index.html): How food corporations are leveraging psychology to get millennials and shoppers to purchase more at the store. Published on July 29, 2016 (776 words) - [Analytical Tools For Researchers and Data Scientists — Greenbook](/content/insights/market-research-trends/analytical-tools-for-researchers-and-data-scientists.html): Analytics means different things to different people, and sometimes different things to even the same person. Here is my take. Published on March 14, 2016 (983 words) - [What Automation Means for Healthcare Market Researchers — Greenbook](/content/insights/healthcare-medical-and-pharma-market-research/what-automation-means-for-healthcare-market-researchers.html): I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research. Published on June 22, 2016 (809 words) - [Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch — Greenbook](/content/insights/market-research-trends/six-reasons-why-microsurveys-are-a-grit-2016-trend-to-watch.html): Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today. Published on July 12, 2016 - [It’s all in the Process: 6 Steps for Successful Market Research — Greenbook](/content/insights/brand-strategy/it8217s-all-in-the-process-6-steps-for-successful-market-research.html): To get the most out of the market research consultants you hire, you should follow the process that we share in this article. Published on June 21, 2016 - [The Future of AI: Who Will Be The Winners and Losers? — Greenbook](/content/insights/artificial-intelligence-and-machine-learning/the-future-of-ai-who-will-be-the-winners-and-losers.html): The impact of AI on market research and insight will be much more disruptive than the industry seems to think. Published on March 16, 2016 - [The 5 Lessons Of Zappruption — Greenbook](/content/insights/market-research-leaders/the-5-lessons-of-zappruption/index.html): Jeff Resnick details 5 Rules of Disruption he learned from Steve Phillips pf ZappiStore. Published on April 27, 2016 - [Career Advice: Becoming a Great Market Research Analyst — Greenbook](/content/insights/insights-careers/career-advice-becoming-a-great-market-research-analyst.html): Must-know tips to get in the door for newcomers to the field. Published on August 15, 2020 - [Will Market Research Get Caught With Our AI Pants Down? — Greenbook](/content/insights/insights-industry-news/will-market-research-get-caught-with-our-ai-pants-down.html): If 60% of jobs across all industries are ’automatable’ in the same way they are in ours, what will people be doing? Published on May 2, 2016 - [Teaching Machines to Feel — Greenbook](/content/insights/insights-technology/teaching-machines-to-feel/index.html): The next generation of AI will transcend information processing, which is quantitative nature, and step firmly into the qualitative realm. Published on May 27, 2016 - [Who Are the Most Frequently Mentioned Research Panels? — Greenbook](/content/insights/focus-groups/who-are-the-most-frequently-mentioned-research-panels.html): This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists Published on May 16, 2016 - [Skin In The Game: Revealing The Honest Truth — Greenbook](/content/insights/brand-strategy/skin-in-the-game-revealing-the-honest-truth/index.html): Skin in the game is a powerful concept and is necessary to understand true human reality. Published on July 7, 2016 - [When It Comes to Managing Data Security, Know the Company You Keep — Greenbook](/content/insights/insights-technology/when-it-comes-to-managing-data-security-know-the-company-you-keep.html): Companies shouldn’t wait for the EU-U.S. Data Privacy shield to be finalized to start putting in place measures for managing data transfer. Published on May 31, 2016 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 7, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-7-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 7, 2016 - [5 Guardrails to Guide Qualitative Learning — Greenbook](/content/insights/research-methodologies/5-guardrails-to-guide-qualitative-learning/index.html): Acquiring valuable qualitative insights before applying assumptions to data just might provide that powerful point of difference opportunity Published on June 28, 2016 (851 words) - [Personalizing Respondent Rewards for the Global Marketplace — Greenbook](/content/insights/insights-industry-news/personalizing-respondent-rewards-for-the-global-marketplace.html): Today’s global marketplace necessitates a thoughtful and nimble approach to doing business. Published on June 30, 2016 (658 words) - [Do Respondents Even Understand Our Surveys? — Greenbook](/content/insights/consumer-behavior/do-respondents-even-understand-our-surveys/index.html): Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended? Published on May 20, 2016 - [5 Reasons Online Studies Fail — Greenbook](/content/insights/research-methodologies/5-reasons-online-studies-fail/index.html): Here are five reasons why most online qual studies do not deliver on expectations. And all of them are fixable. Published on June 9, 2016 - [Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek) — Greenbook](/content/insights/top-20-most-innovative-market-research-suppliers-a-grit-2016-sneak-peek.html): Here’s a sneak peek of the upcoming Q1-Q2 2016 GRIT Report with the Top 20 Most Innovative Research Companies. Published on May 13, 2016 (905 words) - [Online Surveys Are Not Enough — Greenbook](/content/insights/research-methodologies/online-surveys-are-not-enough/index.html): Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed? Published on May 23, 2016 - [Hot Dogs, Sandwiches and Digital Rewards: How Incentives Are Changing Market Research — Greenbook](/content/insights/brand-strategy/hot-dogs-sandwiches-and-digital-rewards-how-incentives-are-changing-market-research.html): With instant delivery on multiple digital platforms, virtual cards are only going to become more and more mainstream. Published on June 3, 2016 - [3 Roles Your Brand Can Play in Your Consumers’ Life Story — Greenbook](/content/insights/insights-industry-news/3-roles-your-brand-can-play-in-your-consumers8217-life-story.html): We all have life stories that we create to give meaning to our life experiences. Does your brand have a part in your consumers’ life story? Published on May 18, 2016 - [Are Smartphones in your Survey Sample Yet? — Greenbook](/content/insights/insights-technology/are-smartphones-in-your-survey-sample-yet/index.html): The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing population of smartphone-only internet users. It is important to design online research with this mobile population in mind. Published on May 26, 2016 (822 words) - [Tracker Transformation — Greenbook](/content/insights/research-methodologies/tracker-transformation/index.html): Changing trackers and normed studies is challenging, but it is very do-able with the right preparation and plan. Published on May 11, 2016 - [Why Your Marketing Department Needs Data. Right Now! — Greenbook](/content/insights/research-methodologies/why-your-marketing-department-needs-data-right-now/index.html): It’s critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re ‘scoring’ the business. Published on May 9, 2016 - [Online Panels: The Black Sheep of Market Research: Part 2 — Greenbook](/content/insights/research-methodologies/online-panels-the-black-sheep-of-market-research-part-2.html): Panel companies have the background, knowledge, tools and technologies that can help online market research be great again. Published on June 8, 2016 (610 words) - [People Come First, Or Do They? — Greenbook](/content/insights/customer-experience/people-come-first-or-do-they/index.html): Marketing is mutating and the role of the CMO is changing because the customer too is changing. Published on June 6, 2016 - [CoderRank is a Big Idea — Greenbook](/content/insights/market-research-trends/coderrank-is-a-big-idea/index.html): CoderRank is to text analytics what Google’s PageRank has been to search. Published on June 2, 2016 - [6 Lessons on Marketing a Startup with a Shoestring Budget — Greenbook](/content/insights/insights-industry-news/6-lessons-on-marketing-a-startup-with-a-shoestring-budget.html): Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget. Published on April 7, 2016 - [Quality vs Quantity: The ‘TAO’ of Client Experiences — Greenbook](/content/insights/insights-industry-news/quality-vs-quantity-the-8216tao8217-of-client-experiences.html): How Market Researchers can create a flawless, magical journey for their clients & collaborators. Published on May 26, 2016 - [4 Tips for Successful Customer Co-Creation — Greenbook](/content/insights/agile-research/4-tips-for-successful-customer-co-creation/index.html): Kevin Lonnie shares his four tips towards successful customer co-creation. Published on June 2, 2016 (478 words) - [Dawn of the Promiscuous Consumer: They Are “Shopping Around” — Greenbook](/content/insights/brand-strategy/dawn-of-the-promiscuous-consumer-they-are-shopping-around.html): Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes? Published on May 18, 2016 (482 words) - [Paul DePodesta and the Power of Analytics — Greenbook](/content/null): This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data. Published on February 1, 2016 - [The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived — Greenbook](/content/insights/the-grit-report-q1-038-q2-of-2016-data-has-arrived/index.html): The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016. Published on June 1, 2016 - [What’ a Good Adventure Story without the Photos? — Greenbook](/content/insights/customer-experience/what8217-a-good-adventure-story-without-the-photos/index.html): Taking and sharing photos has become a normal part of life in a way that taking a survey never has. Published on May 11, 2016 - [Millennial Family Passion Points: A new roadmap for marketing to the modern family — Greenbook](/content/insights/research-methodologies/millennial-family-passion-points-a-new-roadmap-for-marketing-to-the-modern-family.html): How well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer? Published on May 11, 2016 (583 words) - [Will MR Follow the Path of Business Intelligence? — Greenbook](/content/insights/insights-industry-news/will-mr-follow-the-path-of-business-intelligence/index.html): What can Market Researchers learn from Business Intelligence to gain more share of mind and market? Published on June 3, 2016 - [How Fetch Rewards Is Going To Disrupt Shopper Insights Forever — Greenbook](/content/insights/market-research-leaders/how-fetch-rewards-is-going-to-disrupt-shopper-insights-forever.html): Fetch has built a model to empower consumers in the store to make the experience easier. Published on July 21, 2015 (4,242 words) - [Conference Success Series: Conference Chicken – It’s What’s for Dinner — Greenbook](/content/insights/insights-industry-news/conference-success-series-conference-chicken-it8217s-what8217s-for-dinner.html): This piece focuses on how conference organizers can best keep hungry attendees happy. Published on February 8, 2016 - [Chasing The Next Big Idea – Prediction Market Volume Forecasting — Greenbook](/content/insights/insights-technology/chasing-the-next-big-idea-prediction-market-volume-forecasting.html): Introducing the industry’s first prediction market-based volume forecasting capability. Published on May 24, 2016 - [Is Qualitative Dead? No. — Greenbook](/content/insights/research-methodologies/is-qualitative-dead-no/index.html): We believe that qual is not dead. It is not about competition between qual and quant, or a race to the top. Published on May 18, 2016 (403 words) - [Information Security: 10 Steps MR Firms Should Take to Manage Supplier Risk — Greenbook](/content/insights/insights-industry-news/information-security-10-steps-mr-firms-should-take-to-manage-supplier-risk.html): In working with suppliers, you extend to them the responsibility you have to your client to keep that data secure. Published on April 26, 2016 - [Fast Forward: 5 Things We Learned From The Future-Of-Insights Report — Greenbook](/content/insights/market-research-trends/fast-forward-5-things-we-learned-from-the-future-of-insights-report.html): The future of insights has always been about disruption. But it’s also always been about adaptation. Published on March 24, 2016 - [11 Impactful Ideas From the MRS Annual Conference — Greenbook](/content/insights/insights-industry-news/11-impactful-ideas-from-the-mrs-annual-conference/index.html): From the MRS Annual Conference: Impact 2016: Here are 11 ideas that stood out for us as particularly relevant and impactful. Published on March 18, 2016 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 15, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-15-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 15, 2016 - [Putting Memory Under the Microscope — Greenbook](/content/insights/market-research-trends/putting-memory-under-the-microscope/index.html): What can be done to overcome the challenges around recall- and memory-bias in market research? Published on June 7, 2016 (456 words) - [The Focus Group Turns 60: Time For An Upgrade? — Greenbook](/content/insights/research-methodologies/the-focus-group-turns-60-time-for-an-upgrade/index.html): Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively. Published on February 15, 2016 (1,019 words) - [Communities Are Simply Conversations — Greenbook](/content/insights/research-methodologies/communities-are-simply-conversations/index.html): Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be. Published on May 10, 2016 (547 words) - [Why Market Research Is The First To Go When Times Are Lean — Greenbook](/content/insights/consumer-behavior/why-market-research-is-the-first-to-go-when-times-are-lean.html): Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude. Published on April 5, 2016 (1,168 words) - [Why Category Insights Should Take a Back Seat in Millennial Family Marketing — Greenbook](/content/insights/research-methodologies/why-category-insights-should-take-a-back-seat-in-millennial-family-marketing.html): An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head. Published on April 22, 2016 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-july-7-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 7, 2014 - [The Dominance of Email: Penetration and Performance — Greenbook](/content/insights/mobile-market-research/the-dominance-of-email-penetration-and-performance/index.html): Analyzing the impact of email in the age of mobile apps, omnichannel integration, and other competitive technology. Published on March 3, 2016 - [What Research Participants Say About Research — Greenbook](/content/insights/insights-industry-news/what-research-participants-say-about-research/index.html): Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. Published on May 19, 2016 (875 words) - [What Is Microsoft Up To With Their New Video Testing Offering? — Greenbook](/content/insights/market-research-leaders/what-is-microsoft-up-to-with-their-new-video-testing-offering.html): Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand. Published on May 5, 2016 (771 words) - [Keys to Successful Outsourcing — Greenbook](/content/insights/insights-industry-news/keys-to-successful-outsourcing/index.html): Companies have many options to weigh, and many concerns to consider when choosing to outsource. Published on May 12, 2016 - [Why You Should Copy Other People’s Ideas. — Greenbook](/content/insights/market-research-leaders/why-you-should-copy-other-people8217s-ideas/index.html): Mark Earls on why IIeX is an ideal opportunity to practice stealing other people’s ideas and getting ready to apply them to your day job. Published on February 23, 2016 - [Big Ideas Are Not Enough — Greenbook](/content/insights/brand-strategy/big-ideas-are-not-enough/index.html): Big Ideas often just aren’t big enough. And if they aren’t big enough or properly coordinated, they can end up working against each other. Published on May 18, 2016 (475 words) - [Using Mobile Qualitative To Answer Big Data’s Little Questions — Greenbook](/content/insights/insights-technology/using-mobile-qualitative-to-answer-big-data8217s-little-questions.html): As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first. Published on April 12, 2016 (837 words) - [How Big Data Augments Marketing Research — Greenbook](/content/insights/big-data/how-big-data-augments-marketing-research/index.html): We suggest that Big Data will enhance the reach of the survey research industry, not replace it. Published on April 6, 2016 (848 words) - [Conference Success Series: Hey buddy, can you spare a comb? — Greenbook](/content/insights/insights-industry-news/conference-success-series-hey-buddy-can-you-spare-a-comb.html): Annie Pettit’s Conference Success series continues. This piece focuses on creating branded freebies attendees will actually want to use. Published on January 27, 2016 - [How MR Conference Exhibitors Can Up Their Game — Greenbook](/content/insights/insights-industry-news/how-mr-conference-exhibitors-can-up-their-game/index.html): Many companies exhibiting at industry shows are selling themselves short. They can and should do a much better job. Here are a few ideas. Published on April 4, 2016 - [Learning How To Fail: Innovating Outside Of The Industry — Greenbook](/content/insights/insights-technology/learning-how-to-fail-innovating-outside-of-the-industry.html): Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste. Published on April 14, 2016 - [Time Is On My Side — Greenbook](/content/insights/insights-industry-news/time-is-on-my-side/index.html): An argument that the need to have answers quickly is often over-played in our industry. Published on April 28, 2016 - [Three Reasons Why Trends are Failing the Modern Organization — Greenbook](/content/insights/market-research-trends/three-reasons-why-trends-are-failing-the-modern-organization.html): Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends. Published on April 11, 2016 - [MR Realities: Panel Pains — Greenbook](/content/insights/insights-industry-news/mr-realities-panel-pains/index.html): Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience. Published on February 29, 2016 (1,217 words) - [Clearing the Misconceptions About Neuroscience — Greenbook](/content/insights/market-research-trends/clearing-the-misconceptions-about-neuroscience/index.html): As an advocate and practitioner of applied neuroscience, I want to address some misunderstandings of what consumer neuroscience is. Published on February 12, 2016 - [Corporate Innovators’ Risk-Reward Dilemma — Greenbook](/content/insights/brand-strategy/corporate-innovators8217-risk-reward-dilemma/index.html): Market leaders and incumbents often have a hard time to adopt innovative working methods, despite their better performance. Published on April 1, 2016 - [Who Are The 50 Most Innovative MR Industry Firms? Take the Latest GRIT Survey! — Greenbook](/content/insights/who-are-the-50-most-innovative-mr-industry-firms-take-the-latest-grit-survey.html): It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey! Published on March 22, 2016 (417 words) - [Startup Brings Crowdfunding To Market Research Industry — Greenbook](/content/insights/market-research-leaders/startup-brings-crowdfunding-to-market-research-industry.html): Collaborata launches in beta this week, bringing crowdfunding to the market-research business. Published on May 4, 2016 (566 words) - [The Technology Dilemma — Greenbook](/content/insights/market-research-trends/the-technology-dilemma/index.html): Market Researchers need to know to keep customers safe from harm. Published on August 1, 2020 - [IIeX Healthcare 2016: Innovation Quicksand — Greenbook](/content/insights/research-methodologies/iiex-healthcare-2016-innovation-quicksand/index.html): Having an appreciation that innovation can be difficult and that it does, indeed, carry some risk. Published on May 10, 2016 (510 words) - [Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016 — Greenbook](/content/insights/brand-strategy/trust-joy-sadness-and-fear-primary-election-emotions-in-2016.html): Analyzing the tweets of the main political players in the run up to 3 significant primaries. Published on March 15, 2016 - [Even Now, In The DIY Era, Communities Still Need to be Managed — Greenbook](/content/insights/insights-industry-news/even-now-in-the-diy-era-communities-still-need-to-be-managed.html): It’s still important to stay close to our communities and provide the kind of management and support clients need. Published on March 22, 2016 (532 words) - [Mobile Surveys Will Beat Traditional Surveys in 2016 — Greenbook](/content/insights/insights-industry-news/mobile-surveys-will-beat-traditional-surveys-in-2016.html): Mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly. Published on January 20, 2016 - [55 Predictions for 2016 by Research Industry Thought Leaders — Greenbook](/content/insights/market-research-trends/55-predictions-for-2016-by-research-industry-thought-leaders.html): Thought leaders from throughout the industry weigh in with their predictions for “big things” that will impact insights in 2016. Published on December 30, 2015 - [Highlights of the APRC/RANZ conference, Auckland 2015– Research without Boundaries — Greenbook](/content/insights/insights-industry-news/highlights-of-the-aprcranz-conference-auckland-2015-research-without-boundaries.html): In case you missed it, here’s a detailed synopsis of the Asia Pacific Research Committee Conference in Auckland, New Zealand. Published on September 11, 2015 - [How to Extract Insight from Images — Greenbook](/content/insights/insights-technology/how-to-extract-insight-from-images/index.html): “Photos are the atomic unit of social platforms,” asserted Om Malik. “Photos and visuals are the common language of the Internet.” Published on July 14, 2015 - [Agile Research And Agile Running Backs — Greenbook](/content/insights/research-methodologies/agile-research-and-agile-running-backs/index.html): What is Agile Research? Jeffrey Henning breaks it down, gives examples, and ties it into football superstitions all in one post. Published on February 5, 2016 (1,180 words) - [Madtech: Friend Or Foe? — Greenbook](/content/insights/insights-industry-news/madtech-friend-or-foe/index.html): We are looking at the new, data & software fueled marketing world order and research doesn’t have a clear role in it. Published on March 7, 2016 - [Will You Leap Into the Future With Me? A Review of IIEX Europe 2016 — Greenbook](/content/insights/market-research-trends/will-you-leap-into-the-future-with-me-a-review-of-iiex-europe-2016.html): Annie Pettit provides her take on the highlights of last week’s IIeX Europe event. Published on March 21, 2016 - [11 Potentially Game-changing Companies From The Insight Innovation Competition 2016 — Greenbook](/content/insights/market-research-leaders/11-potentially-game-changing-companies-from-the-insight-innovation-competition-2016.html): Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next. Published on May 16, 2016 - [Global Marketers Seek A New Model For Insights — Greenbook](/content/insights/market-research-trends/global-marketers-seek-a-new-model-for-insights/index.html): New research from the WFA highlights the need for a step change in the relationship between marketers and their internal insights teams. Published on March 16, 2016 (769 words) - [Conference Success Series: How to Win Attendees and Influence Researchers — Greenbook](/content/insights/insights-industry-news/conference-success-series-how-to-win-attendees-and-influence-researchers.html): Today’s post from Annie Pettit’s Conference Success series focuses on the often overlooked details that make a conference great. Published on January 18, 2016 - [Microsoft’’s Pulse Ushers In The Research Tech Integration Era — Greenbook](/content/insights/market-research-leaders/microsoft8217s-pulse-ushers-in-the-research-tech-integration-era.html): Real-Time Customer Engagement, Research & Insights Service Now Integrates with Multiple Products Across Microsoft. Published on December 15, 2015 - [Survey Respondents: The Polar Ice Caps of Market Research — Greenbook](/content/insights/insights-industry-news/survey-respondents-the-polar-ice-caps-of-market-research.html): In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem. Published on February 22, 2016 - [Ray Poynter Suggests That Researchers Do These 5 Things — Greenbook](/content/insights/insights-industry-news/ray-poynter-suggests-that-researchers-do-these-5-things.html): Here are my 5 top tips for things I think market researchers should do in 2016 – as per my closing keynote at IIeX Amsterdam. Published on March 28, 2016 (773 words) - [CXFusion: Pushing the Envelope to Success — Greenbook](/content/insights/research-methodologies/cxfusion-pushing-the-envelope-to-success/index.html): Noting that their approach to client services was not effective, Wells Fargo began approaching their client service strategy differently. Published on March 28, 2016 - [The Confluence of Agile Research & Customer Co-Creation — Greenbook](/content/insights/market-research-trends/the-confluence-of-agile-research-038-customer-co-creation.html): Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis. Published on March 21, 2016 - [Six Market Research Trends For 2016 — Greenbook](/content/insights/market-research-trends/six-market-research-trends-for-2016/index.html): The next year looks to be an exciting time for research suppliers and clients alike. Published on December 17, 2015 - [For Research Suppliers, Actions Speak Louder than Advertising — Greenbook](/content/insights/insights-industry-news/for-research-suppliers-actions-speak-louder-than-advertising.html): Everyone says they want more business. But how many research vendors make it easy for clients to give them business? Published on November 3, 2015 (1,410 words) - [Are You Alienating Your Customers With Spam Surveys? — Greenbook](/content/insights/research-methodologies/are-you-alienating-your-customers-with-spam-surveys.html): As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it. Published on December 9, 2015 - [The Secret To Combining Knowledge, Skills, Tools and Data Together — Greenbook](/content/insights/insights-industry-news/the-secret-to-combining-knowledge-skills-tools-and-data-together.html): Here’s how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and common sense. Published on October 19, 2015 (352 words) - [Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes — Greenbook](/content/insights/insights-industry-news/sneak-peek-book-excerpt-the-science-of-why-by-dr-david-forbes.html): An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes. Published on June 12, 2015 - [Busting The 3 Myths About Behavioral Economics That Are Holding MR Back — Greenbook](/content/insights/market-research-trends/busting-the-3-myths-about-behavioral-economics-that-are-holding-mr-back.html): There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential. Published on January 12, 2016 (1,323 words) - [Virtual Reality: Changing the Way Marketers are Conducting Research — Greenbook](/content/insights/insights-technology/virtual-reality-changing-the-way-marketers-are-conducting-research.html): Instead of simply observing how consumers behave, companies want to know the reasons behind every decision. Published on February 18, 2016 - [The Place Of Storytelling in MR — Greenbook](/content/insights/insights-industry-news/the-place-of-storytelling-in-mr/index.html): Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience. Published on March 1, 2016 - [100-day Growth Challenge: Can You Take It? — Greenbook](/content/insights/insights-industry-news/100-day-growth-challenge-can-you-take-it/index.html): Challenge yourself as business leaders and research professionals to do something differently over the next 100 days. Published on December 3, 2015 (512 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 2, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-2-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 2, 2016 - [Gain Deeper Insights from Networks PLUS Content — Greenbook](/content/insights/research-methodologies/gain-deeper-insights-from-networks-plus-content/index.html): Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights. Published on October 27, 2015 (1,859 words) - [61 More Predictions for 2016 by Research Industry Thought Leaders — Greenbook](/content/insights/market-research-trends/61-more-predictions-for-2016-by-research-industry-thought-leaders.html): Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions. Published on January 4, 2016 - [How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community — Greenbook](/content/insights/research-methodologies/how-can-the-mr-industry-rewardbetter-cmos-weigh-in-on-the-power-of-community.html): The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community. Published on February 24, 2016 (722 words) - [Attracting and Retaining Millennials — Greenbook](/content/insights/brand-strategy/attracting-and-retaining-millennials/index.html): As Millennials continue to enter the workforce, it is crucial for employers to understand what attracts, motivates, and engages them. Published on January 22, 2016 (844 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 16, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-16-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 16, 2016 - [Fixing The Marketing Research “Brand Image” — Greenbook](/content/insights/brand-strategy/fixing-the-marketing-research-brand-image/index.html): Think of “Marketing Research” as a brand with a branding problem. And, that problem needs to be fixed. Published on February 26, 2016 (790 words) - [Measuring The Long-term “Success” Of A Super Bowl Ad Campaign — Greenbook](/content/insights/brand-strategy/measuring-the-long-term-success-of-a-super-bowl-ad-campaign.html): The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona. Published on February 11, 2016 (760 words) - [The A-Z of IIeX NA — Greenbook](/content/insights/brand-strategy/the-a-z-of-iiex-na/index.html): Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event. Published on June 19, 2015 - [65 and Out: When Panel Companies Ignore Older Folks — Greenbook](/content/insights/diversity-and-cultural-insights/65-and-out-when-panel-companies-ignore-older-folks/index.html): If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger. Published on February 10, 2020 (790 words) - [Looking Back On, Or Forward To, 2016 — Greenbook](/content/insights/market-research-trends/looking-back-on-or-forward-to-2016/index.html): Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year. Published on January 11, 2016 - [Using Frameworks to Find the Story in the Data — Greenbook](/content/insights/research-methodologies/using-frameworks-to-find-the-story-in-the-data/index.html): 5 essential components to a successful insights storytelling framework Published on February 19, 2016 - [Online Panels: The Black Sheep of Market Research, Part 1. — Greenbook](/content/insights/market-research-trends/online-panels-the-black-sheep-of-market-research-part-1.html): It seems people have forgotten the value that a market research panel truly provides. Published on March 9, 2016 - [A Conversion Story Of A Cognitive Researcher To An Emotional Researcher — Greenbook](/content/insights/market-research-trends/a-conversion-story-of-a-cognitive-researcher-to-an-emotional-researcher.html): If you are like me, you have probably avoided the whole question of emotions in your market research career. Published on December 4, 2014 (3,690 words) - [The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek — Greenbook](/content/insights/the-top-20-emerging-methods-in-market-research-for-2015-a-grit-sneak-peek.html): A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry. Published on November 19, 2015 (935 words) - [Who Speaks for the MR Industry? — Greenbook](/content/insights/insights-industry-news/who-speaks-for-the-mr-industry/index.html): Can we name an association that clearly speaks for a majority of researchers? No, they’re all too myopic. Published on January 25, 2016 (539 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 5, 2016 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-5-2016.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on January 5, 2016 - [What Marketers Can Learn From The Trump Campaign — Greenbook](/content/insights/brand-strategy/what-marketers-can-learn-from-the-trump-campaign/index.html): Trump has demonstrated the impressive power of emotion, and it is a lesson marketers would do well to remember. Published on February 2, 2016 - [CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-ssi-rules-of-transformation-in-a-tech-driven-world.html): Panels and sampling are experiencing rapid change and innovation. Here, we share the insights of Chris Fanning, President and CEO of SSI. Published on February 17, 2016 - [Have The Statisticians Have Taken Over The Segmentation Asylum? No. — Greenbook](/content/insights/insights-technology/have-the-statisticians-have-taken-over-the-segmentation-asylum-no.html): Conducting segmentation studies using MaxDiff and Latent Class models represents a powerful combination of tools for marketing researchers. Published on September 14, 2015 - [Ray Poynter’s Predictions for 2016 — Greenbook](/content/insights/market-research-trends/ray-poynter8217s-predictions-for-2016/index.html): Despite Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016. Published on December 18, 2015 (1,002 words) - [“What the Hell is an Insight?”, As Per Robert P. Moran — Greenbook](/content/insights/research-methodologies/what-the-hell-is-an-insight-as-per-robert-p-moran/index.html): My favorite presentation from the MRA’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran. Published on November 23, 2015 - [Are The Days Of Online Research Panels Truly Numbered? — Greenbook](/content/insights/market-research-trends/are-the-days-of-online-research-panels-truly-numbered.html): Panels today are less responsive and respondents do not remain in panels as long. Published on January 20, 2016 - [Market Research: It’s Time To Put Up Or Shut Up — Greenbook](/content/insights/insights-industry-news/market-research-its-time-to-put-up-or-shut-up/index.html): Concerns about panel quality are hardly new. But they are now boiling over into the public domain. Published on December 8, 2015 (1,176 words) - [Bias in Primary Elections and its Applicability in New Product Research — Greenbook](/content/insights/research-methodologies/bias-in-primary-elections-and-its-applicability-in-new-product-research.html): Could there be situations in which some purposely predisposed informational bias is beneficial? Published on February 9, 2016 (544 words) - [Conference Success Series: You Can’t Get There From Here — Greenbook](/content/insights/insights-industry-news/conference-success-series-you-can8217t-get-there-from-here.html): Annie Pettit’s Conference Success series continues. This piece focuses on picking the perfect venue. Published on February 1, 2016 - [CASRO Transformation Series: Vision Critical Is A Vision of Transformation — Greenbook](/content/insights/market-research-leaders/casro-transformation-series-vision-critical-is-a-vision-of-transformation.html): Jeff Resnick continues the series with a look at Vision Critical, an example of one of the most transformative companies in the industry. Published on July 22, 2015 (861 words) - [2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research — Greenbook](/content/insights/2015-grit-top-50-the-50-most-innovative-suppliers-in-market-research.html): The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests. Published on June 9, 2015 (1,827 words) - [Where Are They Now? Catching Up With IIC2016 EU Winners Dalia Research — Greenbook](/content/insights/market-research-leaders/where-are-they-now-catching-up-with-iic2016-eu-winners-dalia-research.html): Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space. Published on December 22, 2015 - [Pew Research Gets On The Right Side Of History — Greenbook](/content/insights/market-research-trends/pew-research-gets-on-the-right-side-of-history/index.html): Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well. Published on January 7, 2016 - [Goodbye Big Data, Hello Thick Data — Greenbook](/content/insights/insights-industry-news/goodbye-big-data-hello-thick-data/index.html): Big Data is only half the job. Thick Data fills the gaps and enables truly people-shaped or human-centred development and visceral business. Published on November 16, 2015 - [10 Critical Market Trends for 2016 — Greenbook](/content/insights/market-research-trends/10-critical-market-trends-for-2016/index.html): A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable. Published on January 5, 2016 - [4 Tips for Better Storytelling — Greenbook](/content/insights/insights-industry-news/4-tips-for-better-storytelling/index.html): When it comes to sharing data, great storytelling can mean the difference between lackluster results and mind-blowing success. Published on January 26, 2016 (434 words) - [A Debate Between Survey Length and Data Quality — Greenbook](/content/insights/research-methodologies/a-debate-between-survey-length-and-data-quality/index.html): The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach. Published on November 12, 2015 (1,079 words) - [Highlights from the 2015 ESOMAR Congress Day 2 — Greenbook](/content/insights/brand-strategy/highlights-from-the-2015-esomar-congress-day-2/index.html): JD Deitch highlights the best of ESOMAR Congress Day 2. Published on September 30, 2015 - [Top Market Research Agencies Announce Launch Of Research Choices — Greenbook](/content/insights/insights-industry-news/top-market-research-agencies-announce-launch-of-research-choices.html): MR agencies comScore, GfK, Kantar, and Nielsen announced an initiative to boost transparency and choice for online audience measurement. Published on January 28, 2016 - [The Dawning of a New Analytic Golden Age — Greenbook](/content/insights/research-methodologies/the-dawning-of-a-new-analytic-golden-age/index.html): This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus. Published on February 4, 2016 - [Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science — Greenbook](/content/insights/research-methodologies/fame-feeling-and-fluency-when-brand-tracking-meets-behavioral-science.html): Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up? Published on November 5, 2015 - [The 33% Rule: Learning from the Past and Embracing the Future — Greenbook](/content/insights/brand-strategy/the-33-rule-learning-from-the-past-and-embracing-the-future.html): The 33% rule teaches us that seasoned players and new entrants alike have an equally important role to play in your growth. Published on January 15, 2016 - [3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis — Greenbook](/content/insights/research-methodologies/3-tips-weather-forecasting-can-teach-us-about-conjoint-analysis.html): With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions. Published on January 30, 2015 (805 words) - [Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI — Greenbook](/content/insights/market-research-leaders/where-are-they-now-catching-up-with-insight-innovation-competition-winners-riwi.html): RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology. Published on November 25, 2015 (1,116 words) - [The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek — Greenbook](/content/insights/mobile-market-research/the-sad-state-of-mobile-first-market-research-a-grit-sneak-peek.html): In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research. Published on November 30, 2015 (937 words) - [‘Tis the Season: What’s Your Holiday Gift Strategy? — Greenbook](/content/insights/insights-industry-news/8216tis-the-season-what8217s-your-holiday-gift-strategy.html): A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients. Published on November 24, 2015 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-best-of-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx in 2015. Published on December 22, 2015 (508 words) - [Enjoy A Festival Of NewMR — Greenbook](/content/insights/insights-industry-news/enjoy-a-festival-of-newmr/index.html): The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions. Published on January 19, 2016 (325 words) - [Is Path to Purchase the Road to Perdition? — Greenbook](/content/insights/research-methodologies/is-path-to-purchase-the-road-to-perdition/index.html): Is there anything like a shopper journey? The answer is sometimes yes and sometimes no. Published on November 4, 2015 - [Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future — Greenbook](/content/insights/insights-technology/microsoft-aims-to-disrupt-market-research-pulse-and-what-it-means-for-the-future.html): Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. Available now for free, Pulse empowers researchers to collect data and garner insights in real-time. Published on July 21, 2015 - [Storytelling: New Science Is Enriching An Ancient Art — Greenbook](/content/insights/insights-industry-news/storytelling-new-science-is-enriching-an-ancient-art.html): Storytelling builds authentic connection, understanding, and persuasion—making it a powerful tool for brands and communicators alike. Published on September 24, 2015 - [Planning for Transformation — Greenbook](/content/insights/insights-industry-news/planning-for-transformation/index.html): Three actions MR firms can take to enhance their success and maximize the probability of their survival through today’s market disruption. Published on December 14, 2015 (709 words) - [Highlights from the 2015 ESOMAR Congress Day 1 — Greenbook](/content/insights/brand-strategy/highlights-from-the-2015-esomar-congress-day-1/index.html): Day 1 of the ESOMAR Congress is in the books; here are the highlights from JD Deitch. Published on September 29, 2015 - [Mark Earls on Building and Using a Better (Insights) Map — Greenbook](/content/insights/research-methodologies/mark-earls-on-building-and-using-a-better-insights-map.html): The new map of human behavior is evidence-based. The insights into human behavior it relies on are based on sound, repeatable experiments. Published on October 29, 2015 - [Ray Poynter offers a fantastic review of the inaugural #IIeX Europe event and his thoughts on how the conference series will fit into the existing ecosystem of industry conferences. — Greenbook](/content/insights/key-learnings-from-iiex-europe/index.html): Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences. Published on February 22, 2014 (1,594 words) - [The Market Research Industry: Early Adopter or Laggard? — Greenbook](/content/insights/market-research-trends/the-market-research-industry-early-adopter-or-laggard.html): The data in the GRIT report suggests that our industry is a strong adopter of technologies. Published on December 7, 2015 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 10, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-november-10-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on November 10, 2015 - [Surveys Are Still In Vogue For The Tech Giants — Greenbook](/content/insights/market-research-trends/surveys-are-still-in-vogue-for-the-tech-giants/index.html): If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants. Published on December 11, 2015 - [Facebook’s Topic Data Offers Marketers Access To What Users Are Saying About Brands — Greenbook](/content/insights/market-research-leaders/facebook8217s-topic-data-offers-marketers-access-to-what-users-are-saying-about-brands.html): Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities. Published on November 18, 2015 - [Time To Let Researchers Participate In Research — Greenbook](/content/insights/the-respondent-experience/time-to-let-researchers-participate-in-research/index.html): We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions. Published on December 21, 2015 - [Five Things to Look Forward to at the ESOMAR 2015 Congress — Greenbook](/content/insights/brand-strategy/five-things-to-look-forward-to-at-the-esomar-2015-congress.html): JD Deitch details what he’s most looking forward to about ESOMAR Congress next week. Published on September 25, 2015 - [Five Learnings From The 2015 FeelMore50 — Greenbook](/content/insights/market-research-trends/five-learnings-from-the-2015-feelmore50/index.html): What trends, developments, and insights can watching fifty feelgood ads provide? Here’s what we learned from that experience. Published on January 14, 2016 - [Has Our Focus On Tech Led To No Sociology Syndrome? — Greenbook](/content/insights/market-research-trends/has-our-focus-on-tech-led-to-no-sociology-syndrome/index.html): In all the advances in analytics taking place, let’s not forget the value social sciences can add to insights. Published on January 13, 2016 (334 words) - [Market Research Is Too Inward Looking — Greenbook](/content/insights/insights-industry-news/market-research-is-too-inward-looking/index.html): The research industry is too busy talking to itself and not busy enough talking to others. It needs to listen more to non-researchers. Published on October 6, 2015 - [Using Older Interns To Spark New Ideas — Greenbook](/content/insights/insights-industry-news/using-older-interns-to-spark-new-ideas/index.html): Let’s create internships for people over 65 to bring new ideas to business and especially the advertising/marketing/market research world. Published on October 16, 2015 (1,070 words) - [Six No Nonsense Tips for Creating Integrated Insight — Greenbook](/content/insights/research-methodologies/six-no-nonsense-tips-for-creating-integrated-insight.html): Six tips on finding and communicating insights, drawn from the No Nonsense Workshop Research Now is hosting in New York on October 15. Published on October 8, 2015 - [GRIT Report for Q3 – Q4 2015 Is Here: Download It Now! — Greenbook](/content/insights/grit-report-for-q3-8211-q4-2015-is-here-download-it-now.html): Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015. Published on December 6, 2015 (340 words) - [How to Handle It When You Mess Up on the Project (and You Will) — Greenbook](/content/insights/insights-industry-news/how-to-handle-it-when-you-mess-up-on-the-project-and-you-will.html): Everyone blows it. How you handle your failure says a lot more about you than whether you blew it in the first place. Published on September 26, 2014 - [Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence — Greenbook](/content/insights/market-research-trends/envisioning-2025-five-technology-changes-that-will-reshape-customer-intelligence.html): Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues. Published on August 26, 2015 - [Web Summit Dublin: “So who feels secure in their job?” — Greenbook](/content/insights/brand-strategy/web-summit-dublin-so-who-feels-secure-in-their-job/index.html): Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans. Published on November 10, 2015 - [Visuals Are The New Language Of Consumers And Market Research — Greenbook](/content/insights/design-for-market-research-insights/visuals-are-the-new-language-of-consumers-and-market-research.html): Visual social allows you to gather in-the-moment insights, both quickly and cost effectively while ensuring a stellar respondent experience. Published on August 12, 2015 (1,410 words) - [The Future of Research, By One of its Agents of Change — Greenbook](/content/insights/market-research-leaders/the-future-of-research-by-one-of-its-agents-of-change.html): Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America. Published on October 21, 2015 - [The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias — Greenbook](/content/insights/research-methodologies/the-future-of-panels-five-investments-needed-to-improve-participation-and-reduce-bias.html): The only way panel companies can ensure future relevance is by thinking and investing like brands. Published on May 14, 2015 - [Guest Post: Why Video is about to Cross the Chasm for Research — Greenbook](/content/insights/insights-technology/guest-post-why-video-is-about-to-cross-the-chasm-for-research.html): Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm. Published on June 13, 2015 (2,391 words) - [Social Media Analytics: Promises, Challenges and the Future — Greenbook](/content/insights/insights-technology/social-media-analytics-promises-challenges-and-the-future.html): Is social media a valuable complement to or a complete substitute of traditional marketing research? Published on August 28, 2015 - [CASRO & MRA to Merge — Greenbook](/content/insights/insights-industry-news/casro-038-mra-to-merge/index.html): Discussions are under way between CASRO and MRA about joining forces to become one, new association serving the U.S. research industry. Published on October 22, 2015 (679 words) - [Can Researchers Trust Online Access Panel Data? — Greenbook](/content/insights/research-methodologies/can-researchers-trust-online-access-panel-data/index.html): 12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying. Published on September 28, 2015 (1,266 words) - [Deconstructing Twitter — Greenbook](/content/insights/research-methodologies/deconstructing-twitter/index.html): Using a corpus of tweets from the NewMR social media study, Andrew Jeavons analyzes the underlying characteristics of Twitter. Published on August 13, 2015 - [MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering — Greenbook](/content/insights/insights-industry-news/mr-disruption-continues-barnes-038-noble-college-rolls-out-research-offering.html): Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students. Published on August 30, 2015 (1,506 words) - [First, Psychology Studies – Is #MRX Next? — Greenbook](/content/insights/data-quality-privacy-and-ethics/first-psychology-studies-8211-is-mrx-next/index.html): What are the implications for market research of the results from the Reproducibility Project? Published on September 22, 2015 - [One Wrong Way To Modernize Market Research? — Greenbook](/content/insights/insights-industry-news/one-wrong-way-to-modernize-market-research/index.html): There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities. Published on October 22, 2015 (548 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 13, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-october-13-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on October 13, 2015 (516 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 4, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-4-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on August 4, 2015 - [Defining ‘Value’ to Understand What Makes People Tick — Greenbook](/content/insights/consumer-behavior/defining-8216value8217-to-understand-what-makes-people-tick.html): Knowing what people value most, provides us with the information to create as much value as possible. Published on November 9, 2015 - [The Telephone Consumer Protection Act: We Reap What We Sow — Greenbook](/content/insights/data-quality-privacy-and-ethics/the-telephone-consumer-protection-act-we-reap-what-we-sow.html): Maybe our own behavior, and the never-ending stream of surveys, has tainted the previously clean karma of the after-work phone survey. Published on September 9, 2015 (719 words) - [Are DIY Platforms Ready for Prime Time? — Greenbook](/content/insights/research-methodologies/are-diy-platforms-ready-for-prime-time/index.html): DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cost optimization. Published on September 10, 2015 (1,186 words) - [The Answer Is Obvious, Too Bad It’s Wrong: A Cautionary Market Research Story — Greenbook](/content/insights/insights-industry-news/the-answer-is-obvious-too-bad-it8217s-wrong-a-cautionary-market-research-story.html): As researchers, we need to guard against the lure of the obvious answer that often obscures the obvious truth. Published on October 15, 2015 - [Cross-Platform Data: Where Sound Bites Meet Research Reality — Greenbook](/content/insights/insights-technology/cross-platform-data-where-sound-bites-meet-research-reality.html): Attempts to get closer to “truly 360-degree measurement” are always appearing, but they bump up against hard, cold realities. Published on September 15, 2015 (639 words) - [Using Creative Incentives to Increase Panel Engagement — Greenbook](/content/insights/research-methodologies/using-creative-incentives-to-increase-panel-engagement.html): Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal. Published on September 16, 2015 - [6 No Nonsense Tips for Mobile Market Research: Part Two — Greenbook](/content/insights/researc-technology-restech/6-no-nonsense-tips-for-mobile-market-research-part-two.html): In advance of their workshop tour, Ray Poynter, Roddy Knowles and Maria Domoslawska share some tips for using mobile market research. Published on October 12, 2015 - [Is Safe Harbor Still Safe? — Greenbook](/content/insights/data-quality-privacy-and-ethics/is-safe-harbor-still-safe/index.html): The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research? Published on October 6, 2015 - [On Technology & Human Nature (And What It Means For Marketing Insights) — Greenbook](/content/insights/insights-industry-news/on-technology-038-human-nature-and-what-it-means-for-marketing-insights.html): Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy. Published on May 18, 2015 (1,773 words) - [Market Research Across Time and Space — Greenbook](/content/insights/consumer-behavior/market-research-across-time-and-space/index.html): The newest season of Dr. Who is underway, and the series in general has a few lessons for market research. Published on October 23, 2015 (476 words) - [Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study? — Greenbook](/content/insights/research-methodologies/does-one-size-fit-all-how-important-is-recruiting-method-to-a-qualitative-study.html): Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work. Published on October 7, 2015 - [How To Get A Graduate Job In Market Research — Greenbook](/content/insights/insights-careers/how-to-get-a-graduate-job-in-market-research/index.html): The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university. Published on August 25, 2015 - [Highlights from IMD 2015: How Researchers Can Become Better Marketers — Greenbook](/content/insights/insights-industry-news/highlights-from-imd-2015-how-researchers-can-become-better-marketers.html): Highlights from Insights Marketing Day (IMD), an event that encouraged research suppliers to look internally at how to be better marketers. Published on October 5, 2015 - [Trick or Treat, IIeX Style! — Greenbook](/content/insights/market-research-trends/trick-or-treat-iiex-style/index.html): All of our events are 30% off for Halloween weekend only. Published on October 30, 2015 - [The Elusive Gold Standard In Market Research — Greenbook](/content/insights/research-methodologies/the-elusive-gold-standard-in-market-research/index.html): The method that gets closest to consumer behavior should be considered the gold standard in market research. Published on October 13, 2015 - [Where Are They Now? Catching Up With Insight Innovation Competition Winners Glimpzit — Greenbook](/content/insights/market-research-leaders/where-are-they-now-catching-up-with-insight-innovation-competition-winners-glimpzit.html): In preparation for the Insight Innovation Competition EU 2016, Gregg Archibald catches up with the winners of last year’s round, Glimpzit. Published on September 2, 2015 - [6 No Nonsense Tips for Mobile Market Research — Greenbook](/content/insights/research-methodologies/6-no-nonsense-tips-for-mobile-market-research/index.html): Here are six tips for using mobile market research from Ray Poynter, Maria Domoslawska and Roddy Knowles. Published on October 2, 2015 - [The Future of Research in Talent & Training — Greenbook](/content/insights/insights-careers/the-future-of-research-in-talent-training/index.html): Talent shortage? Could very well happen if the way in which we hire and train the people doesn’t keep pace with change. Published on September 4, 2015 (839 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 15, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-september-15-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on September 15, 2015 (613 words) - [My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment — Greenbook](/content/insights/insights-technology/my-experience-using-crowdsourcing-via-crowdmed-to-diagnose-a-rare-medical-ailment.html): Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry. Published on August 9, 2015 - [When A Market Researcher Dreams — Greenbook](/content/insights/market-research-trends/when-a-market-researcher-dreams/index.html): Zontziry Johnson shares some recent dreams she has had about what the field of market research could look like in the future. Published on October 1, 2015 - [Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller — Greenbook](/content/insights/market-research-leaders/consumer-insights-lead-to-activation-qampa-with-motivequest8217s-brook-miller.html): Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference in NYC. Published on June 29, 2015 (1,694 words) - [Co-Mingling Survey Data with Marketing Data Provides the Context Management is Seeking — Greenbook](/content/insights/insights-technology/co-mingling-survey-data-with-marketing-data-provides-the-context-management-is-seeking.html): Dapresy North America’s President, Rudy Nadilo, explains how to get everyone in your company on the same page by co-mingling your data. Published on July 24, 2015 (1,369 words) - [“Cool Hand Luke” And The Effects Of Deprivation — Greenbook](/content/insights/focus-groups/cool-hand-luke-and-the-effects-of-deprivation/index.html): What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect. Published on August 4, 2015 (1,012 words) - [A Reality Check For Online Data Quality Best Practices — Greenbook](/content/insights/research-methodologies/a-reality-check-for-online-data-quality-best-practices.html): When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample. Published on August 24, 2015 - [Participate In The Q3-Q4 2015 GreenBook Research Industry Trends (GRIT) Survey — Greenbook](/content/insights/participate-in-the-q3-q4-2015-greenbook-research-industry-trends-grit-survey.html): Join thousands of global researchers and help our community better understand where we are and where we’re headed. Published on September 16, 2015 (451 words) - [Heal Thyself! When Will Market Research Get Serious About Sample Quality? — Greenbook](/content/insights/research-methodologies/heal-thyself-when-will-market-research-get-serious-about-sample-quality.html): Sample quality from online panels is an issue everyone knows about but no one wants to address. Published on August 11, 2015 (1,136 words) - [Ethnography Essentials — Greenbook](/content/insights/research-methodologies/ethnography-essentials/index.html): There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own. Published on September 23, 2015 - [What do clients really think of how MR firms market themselves? GRIT has the answer and here is an excerpt. — Greenbook](/content/insights/what-do-clients-think-of-market-research-supplier-marketing.html): What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt. Published on February 3, 2014 (2,447 words) - [CASRO Transformation Spotlight: BrainJuicer – Transformative Juice — Greenbook](/content/insights/market-research-leaders/casro-transformation-spotlight-brainjuicer-8211-transformative-juice.html): This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research. Published on September 8, 2015 - [50+ Global Thought Leaders Discuss Innovation In Insights — Greenbook](/content/insights/market-research-leaders/50-global-thought-leaders-discuss-innovation-in-insights.html): Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking. Published on June 28, 2014 - [Proving the ROI of Research for Professional Service Firms — Greenbook](/content/insights/brand-strategy/proving-the-roi-of-research-for-professional-service-firms.html): What exactly are the costs and benefits of market research? Published on August 19, 2015 - [Hacking & Collaborating: Disruptive Innovation through Inspiration — Greenbook](/content/insights/insights-technology/hacking-038-collaborating-disruptive-innovation-through-inspiration.html): In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and proposed solutions. This inspiration, dare we say foresight, becomes the spark to drive innovation. Published on May 20, 2015 - [Shocking Incompetence by a Major Brand — Greenbook](/content/insights/insights-industry-news/shocking-incompetence-by-a-major-brand/index.html): How can we have confidence in the future of our industry when a major research vendor has so little basic research competence? Published on August 20, 2015 (805 words) - [“Push” and “Pull” Market Research — Greenbook](/content/insights/insights-industry-news/8220push8221-and-8220pull8221-market-research/index.html): Successful market research should adopt the best of both “push marketing” and “pull marketing.” Published on September 21, 2015 (976 words) - [How Brands Really Grow 5: Shaping What People Want — Greenbook](/content/insights/insights-industry-news/how-brands-really-grow-5-shaping-what-people-want/index.html): Good advertising works by creating mental availability. They find a natural place for the brand in the brain. Published on June 8, 2015 - [The Modern Research Respondent: Holding Their Attention with Dynamic Questions — Greenbook](/content/insights/research-methodologies/the-modern-research-respondent-holding-their-attention-with-dynamic-questions.html): Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions. Published on October 28, 2015 - [Buck the Trend of Market Research Mobile Rewards — Greenbook](/content/insights/research-methodologies/buck-the-trend-of-market-research-mobile-rewards/index.html): Looking past the latest fad in incentive programs to the tried-and-true retention solution. Published on July 10, 2015 (905 words) - [The Memefication of Insights — Greenbook](/content/insights/brand-strategy/the-memefication-of-insights/index.html): To turn an insight into a meme, insight professionals need to shift on 3 levels to establish the ‘Memefication of Insights’. Published on July 27, 2015 - [While Some Things Change, Others Will Stay The Same — Greenbook](/content/insights/research-methodologies/while-some-things-change-others-will-stay-the-same/index.html): Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing? Published on September 1, 2015 - [Jeffrey Henning’s #MRX Top 10 – Gritty Hindsight, Branded Foresight — Greenbook](/content/insights/insights-industry-news/jeffrey-henning8217s-mrx-top-10-gritty-hindsight-branded-foresight.html): Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted… Published on June 7, 2015 - [CASRO and MRA Join Suit Against the FCC’s New TCPA Rules — Greenbook](/content/insights/data-quality-privacy-and-ethics/casro-and-mra-join-suit-against-the-fcc8217s-new-tcpa-rules.html): CASRO and MRA have filed a “motion to intervene” in a court case against new telephone rules from the FCC. Published on August 16, 2015 - [Market Research and Big Data: A Difficult Relationship — Greenbook](/content/insights/insights-technology/market-research-and-big-data-a-difficult-relationship.html): My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniques there where appropriate. Published on March 3, 2015 (2,199 words) - [Quiz: Disrupt or Drown — Greenbook](/content/insights/insights-industry-news/quiz-disrupt-or-drown/index.html): Four questions to see if you will lead the revolution in your industry or be left behind. Published on July 15, 2015 - [Paradigm Shift: From recall to occurrence — Greenbook](/content/insights/research-methodologies/paradigm-shift-from-recall-to-occurrence/index.html): Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing. Published on June 19, 2015 - [Client Side Voices at IIeX — Greenbook](/content/insights/market-research-leaders/client-side-voices-at-iiex/index.html): IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices. Published on June 9, 2015 (1,301 words) - [Why ESOMAR Council Elections Matter To Everyone Involved In Market Research — Greenbook](/content/insights/market-research-leaders/why-esomar-council-elections-matter-to-everyone-involved-in-market-research.html): Elections for the ESOMAR Council are being held now. Here is a rundown of everybody that is running for positions on the Council. Published on September 23, 2014 - [Desperately Seeking Human — Greenbook](/content/insights/insights-industry-news/desperately-seeking-human/index.html): Why we need to find the human soul within a brand. Published on July 28, 2015 - [Measurement Is Falling Short In A Cross-media World — Greenbook](/content/insights/insights-technology/measurement-is-falling-short-in-a-cross-media-world.html): Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world? Published on May 27, 2015 - [How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity? — Greenbook](/content/insights/insights-industry-news/how-procurement-views-market-research-valuable-insight-or-wasted-opportunity.html): The latest Procurement Leaders research sheds some light on client preferences when buying market research. Published on August 21, 2015 - [Keeping up with the Millennials — Greenbook](/content/insights/insights-industry-news/keeping-up-with-the-millennials/index.html): Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research. Published on August 18, 2015 - [Research Should Make a Difference — Greenbook](/content/insights/brand-strategy/research-should-make-a-difference/index.html): MR should make a difference as a fundamental driver of motivation and positive mental health. Published on October 28, 2014 (2,015 words) - [Improving Insight Skills, Status, and Impact — Greenbook](/content/insights/brand-strategy/improving-insight-skills-status-and-impact/index.html): Ray Poynter on his upcoming No Nonsense Tour in the United States. Published on August 2, 2015 - [The Rise of Machines: Is DIY Going to Eliminate Your Job? — Greenbook](/content/insights/insights-technology/the-rise-of-machines-is-diy-going-to-eliminate-your-job.html): Sami Kaipa of GlimpzIt reflects on how DIY research tools have quickly taken the industry by storm. Published on July 2, 2015 - [More With Less: Strategies for Today’s Market Researcher — Greenbook](/content/insights/research-methodologies/more-with-less-strategies-for-today8217s-market-researcher.html): Market researchers today are under pressure to perform, in spite of shrinking budgets, a glut of data sources, and new technologies. Published on July 16, 2015 - [GRIT Report: Top Challenges in the Market Research Industry — Greenbook](/content/insights/market-research-industry/grit-report-top-challenges-in-the-market-research-industry.html): Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs. Published on August 26, 2020 - [How Brands Really Grow 4: Great Advertising — Greenbook](/content/insights/insights-industry-news/how-brands-really-grow-4-great-advertising/index.html): One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them. Published on May 28, 2015 (985 words) - [Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable — Greenbook](/content/insights/research-methodologies/consumer-collaboration-get-it-right-get-it-going-make-it-sustainable.html): Three steps to make your consumer collaboration a real success in the long run. Published on January 29, 2015 - [8 Reasons Your Company Needs an Open Data Strategy — Greenbook](/content/insights/insights-industry-news/8-reasons-your-company-needs-an-open-data-strategy/index.html): Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company. Published on July 6, 2015 (894 words) - [#IIEXHealth Recap: It’s All About the Patient — Greenbook](/content/insights/consumer-behavior/iiexhealth-recap-it8217s-all-about-the-patient/index.html): Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week. Published on May 5, 2015 - [What The LRW Investment Means For The Market Research Industry — Greenbook](/content/insights/insights-industry-news/what-the-lrw-investment-means-for-the-market-research-industry.html): I interview David Sackman, CEO of LRW, on their just announced successful capital raise. Published on July 6, 2015 - [The Crucial Step that Startups Miss: Investing In Market Research — Greenbook](/content/insights/insights-industry-news/the-crucial-step-that-startups-miss-investing-in-market-research.html): Execution strategy, understanding of the marketplace, and, of course, the pitch, need to be polished if startups hope to receive backing. Published on December 2, 2015 - [20 Companies That Are “…The Breakthroughs We Have Been Waiting For…” — Greenbook](/content/insights/insights-technology/20-companies-that-are-82208230the-breakthroughs-we-have-been-waiting-for82308221.html): The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next. Published on May 25, 2015 (1,650 words) - [What The CASRO & TMRE Events Said About The State Of The MR Industry — Greenbook](/content/insights/market-research-trends/what-the-casro-amp-tmre-events-said-about-the-state-of-the-mr-industry.html): Gregg Archibald’s observations after having attending the CASRO Annual Conference and The Market Research Event. Published on November 12, 2014 - [As an Industry, We Need to Unite! Or Do We? — Greenbook](/content/insights/insights-industry-news/as-an-industry-we-need-to-unite-or-do-we/index.html): Trade orgs have to accept that they can’t simultaneously stand for change while also serving the current needs of their core base. Published on July 30, 2015 - [GRIT Sneak Peek: The Secret To Success In 30 Years Is… — Greenbook](/content/insights/grit-sneak-peek-the-secret-to-success-in-30-years-is.html): A sneak peek of the upcoming GRIT report section “If market researchers want to be successful in 30 years, they should be doing this now.” Published on May 19, 2015 - [Be Skeptical of Research Findings and Statistics Quoted by the Media — Greenbook](/content/insights/data-quality-privacy-and-ethics/be-skeptical-of-research-findings-and-statistics-quoted-by-the-media.html): You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use them. Published on June 4, 2015 (1,131 words) - [An Open Discussion on the Impact of Respondent Sourcing — Greenbook](/content/insights/research-methodologies/an-open-discussion-on-the-impact-of-respondent-sourcing.html): Frank Kelly explains how the quality of your research relies on the source of your respondents. Published on July 8, 2015 - [Last week Ray Poynter wrote a well-constructed post wrestling with the question “Why Has Social Media Analytics Met With Limited Success In Market Research?”. Having spent 11 years analyzing social data for some of the biggest Fortune 500 clients, I wanted to point out (in the friendliest manner) why some of his assumptions are wrong. — Greenbook](/content/insights/counterpoint-data-from-social-media-can-turbo-charge-insights-professionals.html): A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?” Published on May 2, 2014 - [Running, Everyday, for 1000 Days! For Life, and against Cancer — Greenbook](/content/insights/insights-industry-news/running-everyday-for-1000-days-for-life-and-against-cancer.html): Vannessa Oshima, VP of Strategy and Insights for Coca-Cola Japan, has an important and inspirational story everyone should read. Published on June 15, 2015 - [When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX — Greenbook](/content/insights/insights-industry-news/when-text-analytics-is-your-brand-what-i-learned-about-personal-branding-at-iiex.html): Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all. Published on June 24, 2015 - [The Top 30 Most Influential Trade Orgs & Information Channels in MR: GRIT Sneak Peek — Greenbook](/content/insights/the-top-30-most-influential-trade-orgs-038-information-channels-in-mr-grit-sneak-peek.html): For the third time, the GRIT study included questions about influential industry trade bodies and information channels. Published on October 22, 2014 - [Guest Post: An IIeX Newbie Falls In Love — Greenbook](/content/insights/insights-industry-news/guest-post-an-iiex-newbie-falls-in-love/index.html): It’s fast, it’s hard selling, it’s a bit brash. But there was more. Exchange sessions that really opened up thought. Published on June 22, 2015 - [Science is Dead – Long Live Marketing Research — Greenbook](/content/insights/mobile-market-research/science-is-dead-long-live-marketing-research/index.html): Research-on-research is a good thing, but not if we build our biases into the design. Published on June 15, 2015 - [CASRO Transformation Spotlight: LRW Says Transformation – So What? — Greenbook](/content/insights/market-research-leaders/casro-transformation-spotlight-lrw-says-transformation-8211-so-what.html): A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation. Published on June 16, 2015 (748 words) - [AMSRS 2014: Context Is King Down Under — Greenbook](/content/insights/insights-industry-news/amsrs-2014-context-is-king-down-under/index.html): The AMSRS 2014 event was a roaring success – a shot of optimism and energy for the industry. Published on September 11, 2014 - [An Investor’s Story – Interview with Alex Gelman, CEO of mTAB — Greenbook](/content/insights/market-research-leaders/an-investor8217s-story-8211-interview-with-alex-gelman-ceo-of-mtab.html): An interview with an investor from outside the market research industry on how he chose his target and the future of research. Published on August 6, 2015 - [Visualize Your Data With Storytelling — Greenbook](/content/insights/research-methodologies/visualize-your-data-with-storytelling/index.html): A review of the presentation possibilities that are now available using modern data presentation platforms, and some common mistakes. Published on September 8, 2014 (1,410 words) - [The AMA Gold Top 50, Confirmit Tech & Innovation Survey & ESOMAR Global Price Study — Greenbook](/content/insights/brand-strategy/the-ama-gold-top-50-confirmit-tech-038-innovation-survey-038-esomar-global-price-study.html): The 2014 AMA Gold Top 50 Research Companies, Confirmit Research Technology & Innovation & ESOMAR Global Prices reports are out! Published on July 7, 2014 (2,305 words) - [How The Emergence of Dashboard Sampling is Impacting Quarantine Periods — Greenbook](/content/insights/research-methodologies/how-the-emergence-of-dashboard-sampling-is-impacting-quarantine-periods.html): Growth in push-suppliers in the MR industry has been exponential and will continue to grow into a real force in the sample supply chain. Published on July 7, 2015 (802 words) - [The Yin and Yang of Market Research Transformation in China — Greenbook](/content/insights/insights-industry-news/the-yin-and-yang-of-market-research-transformation-in-china.html): Camir Wang, Executive Director of Ipsos’ Financial Services Practice in China discusses the transformation of the MR industry in China. Published on June 1, 2015 - [The Q1/Q2 2015 GRIT Report Is Here! — Greenbook](/content/insights/the-q1q2-2015-grit-report-is-here/index.html): The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available! Published on June 2, 2015 (556 words) - [Hashtagging Your Way To Social Media Relevance — Greenbook](/content/insights/brand-strategy/hashtagging-your-way-to-social-media-relevance/index.html): If you are not correctly using hashtags, you are missing out on exposure for you and your brand. Published on July 9, 2015 (687 words) - [Big Data’s Big Hype – Why Big Insights Are So Elusive — Greenbook](/content/insights/insights-technology/big-data8217s-big-hype-8211-why-big-insights-are-so-elusive.html): The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos. Published on June 11, 2015 - [Data: The New Gold Fever — Greenbook](/content/insights/insights-technology/data-the-new-gold-fever/index.html): Data residing in silos is one of the biggest challenges for the market research industry. Published on February 11, 2015 (985 words) - [The Top 10 Most Innovative Market Research Suppliers (GRIT Spring 2015 Sneak Peek) — Greenbook](/content/insights/the-top-10-most-innovative-market-research-suppliers-grit-spring-2015-sneak-peek.html): As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015. Published on April 28, 2015 (963 words) - [What Do Clients Think About MR Impact? — Greenbook](/content/insights/insights-industry-news/what-do-clients-think-about-mr-impact/index.html): We share the results of this fascinating study around 3 uncovered facts linked to our profession. Published on November 20, 2014 (1,643 words) - [Marketing Simplification Is The New Black — Greenbook](/content/insights/brand-strategy/marketing-simplification-is-the-new-black/index.html): Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers. Published on February 2, 2015 - [How Brands Really Grow 2: People Change Their Minds — Greenbook](/content/insights/customer-experience/how-brands-really-grow-2-people-change-their-minds/index.html): Your business or brand will only grow if you change what people want. The question is: how? Published on May 11, 2015 - [A Preview of the Spring 2015 GRIT Report — Greenbook](/content/insights/a-preview-of-the-spring-2015-grit-report/index.html): Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report. Published on May 1, 2015 (302 words) - [LRW’s 2015 Top 25 Market Research Twitter Influencers List — Greenbook](/content/insights/market-research-leaders/lrw8217s-2015-top-25-market-research-twitter-influencers-list.html): Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audience engaged with Twitter. Published on June 17, 2015 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 4, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-may-4-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 4, 2015 - [To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain. — Greenbook](/content/insights/from-the-client-side-brian-cain-of-merck/index.html): An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry. Published on December 26, 2013 (3,809 words) - [Brain Scans, Cultural Popularity And Sample Sizes — Greenbook](/content/insights/research-methodologies/brain-scans-cultural-popularity-and-sample-sizes/index.html): A new study demonstrates how a small sample of brain scanned participants can predict popularity at the cultural level. Published on September 10, 2014 - [Helping Marketers To Sell More Stuff — Greenbook](/content/insights/insights-industry-news/helping-marketers-to-sell-more-stuff/index.html): The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do. Published on October 21, 2014 - [Volunteered Personal Information (VPI) and Valuing Your Personal Data — Greenbook](/content/insights/market-research-trends/volunteered-personal-information-vpi-and-valuing-your-personal-data.html): Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward. Published on July 9, 2014 - [Four Reasons That Surveys Behave Badly And What You Can Do About It — Greenbook](/content/insights/research-methodologies/four-reasons-that-surveys-behave-badly-and-what-you-can-do-about-it.html): Bad survey results are toxic. Here are four reasons that surveys behave badly and what you can do about it. Published on October 13, 2014 - [TNS is taking the lead with a serious look at mobile in market research as a global opportunity. — Greenbook](/content/insights/how-tns-is-validating-mobile-globally/index.html): TNS is taking the lead with a serious look at mobile in market research as a global opportunity. Published on March 28, 2014 (3,498 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 6, 2015 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-6-2015.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on January 6, 2015 (411 words) - [Can technology experts, however user-experience focused, create platforms that truly help the touchy-feeling world of Qualitative Research? If Revelation is an example, then it appears so. — Greenbook](/content/insights/mobile-qualitative-how-does-it-fit-in-the-research-toolkit.html): Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design. Published on April 3, 2014 (2,628 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 21, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-21-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 21, 2014 - [What GRIT Says About Marketing Market Research: Listening: The Secret Sauce Secret — Greenbook](/content/insights/what-grit-says-about-marketing-market-research-listening-the-secret-sauce-secret.html): The true “secret ingredient”, I believe, based on the GRIT report and my experience on the client side, is active listening. Published on November 6, 2014 (1,065 words) - [Mobile Qual: Which Solution Is Right for You? — Greenbook](/content/insights/research-methodologies/mobile-qual-which-solution-is-right-for-you/index.html): When you’re choosing a mobile qual solution, it’s important to take many factors into consideration. Published on September 24, 2014 (1,122 words) - [Is Online Sample Quality A Pure Oxymoron? — Greenbook](/content/insights/research-methodologies/is-online-sample-quality-a-pure-oxymoron/index.html): Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality. Published on January 20, 2015 (1,974 words) - [4 Insights On How Not to Get Left Behind — Greenbook](/content/insights/market-research-trends/4-insights-on-how-not-to-get-left-behind/index.html): It’s unlikely that our future will be created by average people from average backgrounds using average skills that generate average results. Published on August 1, 2014 - [Joan Lewis Talks About How Suppliers Can Get Meetings With Clients — Greenbook](/content/insights/insights-industry-news/joan-lewis-talks-about-how-suppliers-can-get-meetings-with-clients.html): All of us on the consulting and supplier side think we can bring great value to a company. But, they won’t respond back to our email. Published on March 12, 2015 - [A Class in Bridging the Gap – When UX and MR Meet — Greenbook](/content/insights/research-methodologies/a-class-in-bridging-the-gap-when-ux-and-mr-meet/index.html): When face to face, UX and market research experts naturally realize how much they have to learn from each other and begin to build bridges. Published on October 24, 2014 - [The Festival of NewMR – December 1 to 5 — Greenbook](/content/insights/brand-strategy/the-festival-of-newmr-8211-december-1-to-5/index.html): The Festival of NewMR is a virtual event which brings opinion leaders to a global audience through the medium of webinar events. Published on November 8, 2014 - [Social Listening And Online Communities: 1+1=3? — Greenbook](/content/insights/research-methodologies/social-listening-and-online-communities-113/index.html): Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities. Published on April 2, 2015 (615 words) - [ESOMAR Congress: Finding a Role in a Crowded Space — Greenbook](/content/insights/insights-industry-news/esomar-congress-finding-a-role-in-a-crowded-space/index.html): Reflections on the role of face-to-face events in general and ESOMAR Congress in particular. Published on September 8, 2014 (744 words) - [Supercharging The Evolution Of New Market Research — Greenbook](/content/insights/market-research-trends/supercharging-the-evolution-of-new-market-research/index.html): GreenBook and NewMR have formed a strategic alliance – the New Global Strategic Alliance. Published on October 20, 2014 - [CASRO Transformation Spotlight: Luth Research Rides the Wave of Product Innovation — Greenbook](/content/insights/market-research-leaders/casro-transformation-spotlight-luth-research-rides-the-wave-of-product-innovation.html): In CASRO’s ongoing series of profiling MR companies that are in the process of transforming for success, today we look at Luth Research. Published on October 7, 2014 - [The 36 Most In-Demand Types Of Suppliers At IIeX — Greenbook](/content/insights/insights-industry-news/the-36-most-in-demand-types-of-suppliers-at-iiex/index.html): An analysis of the IIeX Corporate Partner Meetings in Atlanta, and what they might tell us about the future of insights. Published on June 29, 2014 - [Ethnography: The Gateway Into Customer Experience Research — Greenbook](/content/insights/research-methodologies/ethnography-the-gateway-into-customer-experience-research.html): The principles that drive traditional ethnography are alive and well in the connected world. Published on October 15, 2014 - [Learnings From CASRO: The Transformation of Marketing Research — Greenbook](/content/insights/market-research-trends/learnings-from-casro-the-transformation-of-marketing-research.html): The future market research professional will be part data scientist, part quality control manager. Published on October 6, 2014 - [To Become A Great Market Researcher Start In B2B! — Greenbook](/content/insights/insights-industry-news/to-become-a-great-market-researcher-start-in-b2b/index.html): Young people seeking to embark on a successful market research career should put B2B firmly in their consideration set. Here’s why. Published on September 22, 2014 (1,395 words) - [Mobile Marketing Master: 3 Principles to Follow into 2015 — Greenbook](/content/insights/insights-technology/mobile-marketing-master-3-principles-to-follow-into-2015.html): Three principles for online marketers to follow when it comes to maintaining their online presence in 2015. Published on November 3, 2014 - [At IIeX Amsterdam we introduced a new feature of the events: Hacking Market Research. The results were one of the highlights of the event and unveiled a whole new way to deliver solutions to the industry. — Greenbook](/content/insights/hacking-the-gap-between-clients-suppliers/index.html): At IIeX Amsterdam we introduced “Hacking Market Research” which unveiled a whole new way to deliver solutions to the industry. Published on March 4, 2014 - [CASRO Transformation Spotlight: Gongos Research – Putting the “H” in Transformation — Greenbook](/content/insights/market-research-leaders/casro-transformation-spotlight-gongos-research-8211-putting-the-8220h8221-in-transformation.html): Gongos continues to experience success which emanates from the core values, culture and purpose that were the foundation of the company. Published on September 9, 2014 - [The Top Influencers In Market Research — Greenbook](/content/insights/market-research-leaders/the-top-influencers-in-market-research/index.html): Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan. Published on September 16, 2014 - [Crowdfunding A Mayoralty Poll in Winnipeg: The Future of Polling? — Greenbook](/content/insights/market-research-trends/crowdfunding-a-mayoralty-poll-in-winnipeg-the-future-of-polling.html): Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption. Published on August 27, 2014 - [Artificial Intelligence 101 — Greenbook](/content/insights/market-research-trends/artificial-intelligence-101/index.html): Kevin Gray offers a glimpse of a very complex subject that has wide ranging implications for not just insights, but the world as we know it. Published on July 6, 2014 - [Why Democratizing Your Brand Is Good For Business — Greenbook](/content/insights/insights-industry-news/why-democratizing-your-brand-is-good-for-business/index.html): Why should you democratize your brand and bring customers inside the business? Here are three key reasons. Published on September 4, 2014 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 30, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-september-30-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on September 30, 2014 - [Purist, Meet Real World — Greenbook](/content/insights/research-methodologies/purist-meet-real-world/index.html): When it comes to developing a purely representative sample, telephone research is still far better than online research. Published on August 25, 2014 - [Why Your Data Visualization Should Be Like Lady Gaga’s Eyeliner — Greenbook](/content/insights/research-methodologies/why-your-data-visualization-should-be-like-lady-gaga8217s-eyeliner.html): The next time you see Lady Gaga’s trademark brows, take notice of how they draw you in and make you pay attention. Published on October 9, 2014 - [Guest Post: The ALS Challenge And The Value Exchange — Greenbook](/content/insights/consumer-behavior/guest-post-the-als-challenge-and-the-value-exchange.html): The ALS Challenge teaches fundraisers that building a relationship between those who give donations and those who receive it is critical. Published on September 3, 2014 - [The Investment Outlook for Insights: A View from the Capital Markets — Greenbook](/content/insights/insights-industry-news/the-investment-outlook-for-insights-a-view-from-the-capital-markets.html): The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector? Published on July 14, 2014 - [It’s a BrainJuicer tradition to present something a little different at Christmas time, and for GreenBook to repost it. Here, with apologies to Charles Dickens, is an insights fable for Christmastime. — Greenbook](/content/insights/a-research-christmas-carol/index.html): It’s a BrainJuicer tradition to present something a little different at Christmas time. Here is an insights fable for Christmastime. Published on December 20, 2013 - [The Promise and Peril of Big Data — Greenbook](/content/insights/insights-technology/the-promise-and-peril-of-big-data/index.html): Big Data holds tremendous promise and opportunity to those that wield it responsibly. Published on October 3, 2014 - [Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience — Greenbook](/content/insights/research-methodologies/thomas-zoga-ramsy8217s-introduction-to-neuromarketing-and-consumer-neuroscience.html): An Introduction to Neuromarketing and Consumer Neuroscience – the most thorough, yet accessible, introduction to the field yet written. Published on August 12, 2014 - [Qual at Quant Scale: The iModerate Vision For The Future Of Consumer Research — Greenbook](/content/insights/market-research-leaders/qual-at-quant-scale-the-imoderate-vision-for-the-future-of-consumer-research.html): An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds. Published on August 20, 2014 - [Marketing Market Research: Finding Your “Secret Sauce” — Greenbook](/content/insights/insights-industry-news/marketing-market-research-finding-your-8220secret-sauce8221.html): The key to building a market research agency’s brand is to “find your company’s ‘secret sauce'”, but what is it and how do you find it? Published on October 2, 2014 (762 words) - [What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of MR and where the future may be taking us? Here is my take. — Greenbook](/content/insights/the-honomichl-top-50-esomar-global-25-the-need-to-re-define-market-research.html): What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of Market Research? Published on September 26, 2013 - [Updated! Market Research Steps Up To The ALS #icebucketchallenge (And Learns About Social Campaigns Too!) — Greenbook](/content/insights/brand-strategy/updated-market-research-steps-up-to-the-als-icebucketchallenge-and-learns-about-social-campaigns-too.html): The ALS #IceBucketChallenge has taken over Twitter and Facebook, and this past week several Market Research industry notables joined in. Published on August 17, 2014 - [CASRO Transformation Spotlight: Schlesinger Associates – Cliff Jumping with Clients — Greenbook](/content/insights/market-research-leaders/casro-transformation-spotlight-schlesinger-associates-8211-cliff-jumping-with-clients.html): Steve Schlesinger, CEO of Schlesinger Associates, discusses the issue of business transformation. Published on August 5, 2014 (1,293 words) - [Nice Was Very Nice Indeed! ESOMAR Congress Review — Greenbook](/content/insights/insights-industry-news/nice-was-very-nice-indeed-esomar-congress-review/index.html): Some locations make conferences better, and Nice (in the south of France, just a few miles from Monaco and Italy) is one such location. Published on September 12, 2014 - [Who Are The Top 25+ Market Research Influencers On Twitter? — Greenbook](/content/insights/market-research-leaders/who-are-the-top-25-market-research-influencers-on-twitter.html): A recent attempt to understand influence and influencers within the market research industry via a variety of social media analytical tools. Published on August 19, 2014 (727 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-5-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on August 5, 2014 (577 words) - [The Top 19 Emerging Methods In Market Research — Greenbook](/content/insights/the-top-19-emerging-methods-in-market-research/index.html): The shift to “everything digital” in 2020 is apparent in the top emerging methods. Published on February 25, 2021 - [Big Brands vs. Makers Movement: Opposites Attract — Greenbook](/content/insights/market-research-trends/big-brands-vs-makers-movement-opposites-attract/index.html): The Makers Movement has caught the attention of big brands trying to tap into the work and success. Published on September 19, 2014 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 1, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-september-1-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on September 1, 2014 - [The Growth Of DIY Sampling Technology — Greenbook](/content/insights/research-methodologies/the-growth-of-diy-sampling-technology/index.html): MR has started to accept and embrace an array of DIY research tools into the day-to-day research tool kit. Published on August 11, 2014 - [A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH. — Greenbook](/content/insights/mobile-market-research-improved-touchpoint-analysis.html): MESH is a relatively new but powerful player in the Research space. The company pioneered the use of mobile in touch-point analysis. Published on March 24, 2014 (1,981 words) - [Creating A Research Transformation Agenda — Greenbook](/content/insights/insights-industry-news/creating-a-research-transformation-agenda/index.html): Research programs fall more and more out of sync with marketing in a digital, social, mobile world. Here is how to get out of that rut. Published on August 26, 2014 - [For a little more information on the Virtual NewMR Festival and questions on research in general, Ray Poynter has generously agreed to answer a few questions. — Greenbook](/content/insights/talking-about-newmr-an-interview-with-ray-roynter/index.html): Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long. Published on May 27, 2014 (1,136 words) - [Tom H. C. Anderson is getting fired up for the upcoming "Battle of the Methodologies" at IIeX North America in Atlanta, pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing. — Greenbook](/content/insights/battle-of-the-methodologies/index.html): Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing. Published on May 30, 2014 - [Gathering Consumer Feedback Has Morphed over the Years … or Has It? — Greenbook](/content/insights/market-research-trends/gathering-consumer-feedback-has-morphed-over-the-years-or-has-it.html): MR has come a long way in the past 60 years. One thing that hasn’t changed is the importance of observation and conversation in research. Published on July 25, 2014 - [What do insights clients say they are looking for that current suppliers are not delivering to them? Here are the Top 12 unmet needs they submitted to the Insight Innovation Challenge. — Greenbook](/content/insights/can-you-deliver-on-the-top-12-unmet-needs-of-insights-clients.html): Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge. Published on May 4, 2014 - [Facebook’s Experiment On Emotional Triggers — Greenbook](/content/insights/market-research-leaders/facebook8217s-experiment-on-emotional-triggers/index.html): Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR? Published on July 1, 2014 (1,276 words) - [A Cool IIeX Infographic from Netvibes — Greenbook](/content/insights/market-research-trends/a-cool-iiex-infographic-from-netvibes/index.html): Our friends at Netvibes just sent over this nifty infographic on #IIeX social media activity and it’s pretty darn cool. Published on October 1, 2014 - [Why Businesses Fail: What The Crumbs Story Can Teach Business Leaders — Greenbook](/content/insights/insights-industry-news/why-businesses-fail-what-the-crumbs-story-can-teach-business-leaders.html): Lessons learned from the unexpected business failure of retail bakery chain Crumbs, and how to avoid a similar fate. Published on August 8, 2014 - [Educating the Market Researcher of Tomorrow is the issue that was confronted by a symposium hosted by the Michigan State University Master of Marketing Research program earlier this month. — Greenbook](/content/insights/insights-careers/educating-the-market-researcher-of-tomorrow/index.html): In one sense, the skills required today are very different and in some ways, the skills that make a good researcher are exactly the same. Published on June 2, 2014 (879 words) - [Is A Digital World War Looming? Would We Survive It? — Greenbook](/content/insights/insights-industry-news/is-a-digital-world-war-looming-would-we-survive-it/index.html): By working together, we can ensure that the smoke over EU/US Safe Harbour does not turn into a real fire. Published on July 8, 2014 - [How Business Process Outsourcing Helps Researchers Build Better Client Relationships — Greenbook](/content/insights/insights-industry-news/how-business-process-outsourcing-helps-researchers-build-better-client-relationships.html): A review of four examples of BPO client service successes Published on September 2, 2014 - [Just Tell Me What You Want — Greenbook](/content/insights/research-methodologies/just-tell-me-what-you-want/index.html): If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them? Published on December 28, 2015 - [IIeX On Demand: 500+ Presentations On Insight Innovation — Greenbook](/content/insights/market-research-trends/iiex-on-demand-500-presentations-on-insight-innovation.html): Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web! Published on August 22, 2014 (291 words) - [The benefits of social research and intelligence are powerful, growing rapidly and has already become truly transformative to those who embrace it with an enlightened approach. — Greenbook](/content/insights/how-enlightened-approaches-to-social-listening-and-intelligence-can-transform-market-research.html): Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach. Published on May 22, 2014 (2,157 words) - [An Experiment In Real-Time Emotional Measurement — Greenbook](/content/insights/insights-technology/an-experiment-in-real-time-emotional-measurement/index.html): Beyond Verbal is proud to have conducted the first real-time, implicit emotions study at a market research conference at IIeX in Atlanta. Published on June 25, 2014 (835 words) - [Designing Research in an Insta-Everything World — Greenbook](/content/insights/research-methodologies/designing-research-in-an-insta-everything-world/index.html): When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research. Published on July 24, 2014 (1,052 words) - [80% Of Your Research Should Be With Your Customers — Greenbook](/content/insights/insights-industry-news/80-of-your-research-should-be-with-your-customers/index.html): For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers. Published on July 22, 2014 (939 words) - [The Upside to the Facebook and OkCupid Experiments — Greenbook](/content/insights/research-methodologies/the-upside-to-the-facebook-and-okcupid-experiments/index.html): Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries. Published on August 14, 2014 - [Rating Scales: A Lack of Drama in 1 Act — Greenbook](/content/insights/insights-industry-news/rating-scales-a-lack-of-drama-in-1-act/index.html): It’s easy to ignore research on research in favor of past practices – when people say, “I’m just comfortable with it. So let’s keep it.” Published on August 7, 2014 - [Is Bias Always a Bad Thing? — Greenbook](/content/insights/insights-industry-news/is-bias-always-a-bad-thing/index.html): Unbiased is better than biased, all else being equal. But all else is NOT equal far more often than taken into considereation. Published on June 23, 2014 (852 words) - [Get To Know The Consumer and Then Do Something With It. — Greenbook](/content/insights/research-methodologies/get-to-know-the-consumer-and-then-do-something-with-it.html): Marketing research should inspire brand ideas to a large number of targetable audience members. Published on July 16, 2014 (715 words) - [Do Marketing Measurements Matter in a Real Time World? — Greenbook](/content/insights/marketing-for-market-research/do-marketing-measurements-matter-in-a-real-time-world.html): With most content access occurring over tablets and phones, measuring marketing effectiveness via traditional approaches is less reliable. Published on August 4, 2014 - [How Disruptions are Born and How It Applies to the Market Research Discipline — Greenbook](/content/insights/market-research-trends/how-disruptions-are-born-and-how-it-applies-to-the-market-research-discipline.html): In our industry, we use the term “disruptive innovation” a lot. But, what does this term really mean? Published on June 9, 2014 (1,481 words) - [Lessons From Amazon vs. Hachette: Focusing On What Counts — Greenbook](/content/insights/insights-industry-news/lessons-from-amazon-vs-hachette-focusing-on-what-counts.html): To win any game, you have to know what counts. Here are five ways to identify and focus on what counts for your business. Published on July 11, 2014 - [A Big Picture of the Trends in Mobile Market Research — Greenbook](/content/insights/market-research-trends/a-big-picture-of-the-trends-in-mobile-market-research.html): Ray Poynter gives a “Big Picture” look at the key trends in mobile market research. Published on July 30, 2014 (726 words) - [Contextual Infographics Made Possible — Greenbook](/content/insights/research-methodologies/contextual-infographics-made-possible/index.html): Traditional market research efforts will slowly make way for contextual insights. Published on July 21, 2014 - [Please join me in congratulating all of the competitors and the finalists competing in the 7th wave of the Insight Innovation Competition! — Greenbook](/content/insights/and-the-finalists-for-the-7th-wave-of-the-iiex-competition-are.html): Please join me in congratulating all of the competitors and the finalists competing in the 7th wave of the Insight Innovation Competition! Published on May 20, 2014 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 26, 2014 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-26-2014.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 26, 2014 - [Last week GreenBook was invited to attend and cover the "Big Rethink" conference by The Economist. Our esteemed long time Board member Rick Kendall attended the event, and here is his take. — Greenbook](/content/insights/thoughts-on-the-economists-big-rethink/index.html): The Economist’s “The Big Rethink” US explores the trends redefining marketing and customer engagement in the twenty-first century Published on March 20, 2014 - [Visionaries, Innovators, Disruptors & Change Agents Wanted — Greenbook](/content/insights/market-research-leaders/visionaries-innovators-disruptors-038-change-agents-wanted.html): The Call For Speakers for the next seven IIeX events are open. Join us in transforming the insights industry! Published on July 1, 2014 - [insights/from-the-client-side-an-interview-with-marc-philippe-witham.html](/content/insights/from-the-client-side-an-interview-with-marc-philippe-witham.html) - [Want to be treated like a rockstar (and see some real rockstars)? Apparently the answer is to become a Qualtrics customer. — Greenbook](/content/insights/qualtrics-insights-summit-recap/index.html): Katie Clark recaps the rockstar treatment at the inaugural Qualtrics Innovation Summit. Published on February 26, 2014 (1,379 words) - [Jeremy Bailenson & Dave Sackman: How Virtual Reality Will Disrupt Almost Everything! — Greenbook](/content/insights/insights-technology/jeremy-bailenson-038-dave-sackman-how-virtual-reality-will-disrupt-almost-everything.html): For 30+ years VR’s been a tech on the verge of being “the next big thing”, but it seems like the tipping point has been reached. Published on June 10, 2014 - [it's time for Wave 7 of the Insight Innovation Competition, this time in conjunction with the Insight Innovation Exchange North America event in Atlanta, Georgia June 16-18. — Greenbook](/content/insights/want-to-win-20k-accelerate-your-biz-enter-the-insight-innovation-competition.html): It’s time for Wave 7 of the Insight Innovation Competition! Submissions and voting are now open and will run through May 16, 2014. Published on April 28, 2014 - [New methods for capturing “Who, What & Where” are shaking our industry, but to stir the passions of our clients we need to answer “Why”. — Greenbook](/content/insights/shaken-not-stirred-the-current-state-of-the-mr-community.html): I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core. Published on May 13, 2014 - [Day Two at IIeX NA 2014: Influence of Social and #MRX Future — Greenbook](/content/insights/research-methodologies/day-two-at-iiex-na-2014-influence-of-social-and-mrx-future.html): Data Privacy, Social Sharing, and the Future of MR were some of the subjects that stood out from Day Two. Published on June 18, 2014 (616 words) - [Qualitative research technology takes a leap forward as FocusVision Worldwide buys Revelation. — Greenbook](/content/insights/focusvision-revelation-why-its-a-new-day-for-qualitative-research.html): With the merger of FocusVision and Revelation, qualitative research now has a technology company that can achieve critical mass. Published on June 3, 2014 - [Tom Ewing gives his take on the MRS Impact 2014 event and lists his key takeaways. — Greenbook](/content/insights/six-lessons-from-the-mrs-impact-2014-conference/index.html): Tom Ewing gives his take on the MRS Impact 2014 event and lists his key takeaways. Published on March 21, 2014 (2,048 words) - [No one is immune from making daft decisions and our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster. — Greenbook](/content/insights/research-no-thanks-im-only-human-a-client-side-perspective.html): Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster. Published on April 15, 2014 - [Forward to the Future, Back to the Basics — Greenbook](/content/insights/insights-industry-news/forward-to-the-future-back-to-the-basics/index.html): With all of the changes in MR, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work. Published on June 11, 2014 (972 words) - [Increasing Intimacy Through Rapport — Greenbook](/content/insights/insights-industry-news/increasing-intimacy-through-rapport/index.html): To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them. Published on July 23, 2014 (1,188 words) - [Tom H. C. Anderson Explains: “What Is Text Analytics?” — Greenbook](/content/insights/insights-technology/tom-h-c-anderson-explains-8220what-is-text-analytics8221.html): Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software Published on July 3, 2014 - [Lazy Humans and the Privacy Paradox — Greenbook](/content/insights/insights-industry-news/lazy-humans-and-the-privacy-paradox/index.html): While we value privacy, the effort required to act is too great. We’d all be more mindful of privacy, if only it were the default option. Published on June 24, 2014 (482 words) - [Believability Is An Issue When Brands Use Social Media — Greenbook](/content/insights/research-methodologies/believability-is-an-issue-when-brands-use-social-media.html): What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems. Published on June 14, 2014 (544 words) - [This weekend I took some time to round up 10 of the questions we heard asked, and sometimes even answered, at this year’s conference: — Greenbook](/content/insights/top-10-insights-from-tmre/index.html): Julie Kurd of CMB rounds up 10 of the questions heard asked, and sometimes even answered, at TMRE. Published on October 29, 2013 (1,273 words) - [The firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX are: — Greenbook](/content/insights/12-companies-delivering-on-the-unmet-needs-of-insights-clients.html): Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX. Published on May 12, 2014 - [Top 5 Takeaways from IIeX Day 1 — Greenbook](/content/insights/market-research-trends/top-5-takeaways-from-iiex-day-1/index.html): Personalizing MR, cheaper, faster, and higher quality research, and uncommon partnerships were among the topics on hand. Published on June 17, 2014 - [Our new techniques tempt us to use them, and in so doing invite the purpose-process disconnect. They are wonderful techniques, but let’s take the time to choose them correctly. — Greenbook](/content/insights/the-newest-research-technologies-need-solid-traditional-thinking-toward-their-use.html): New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly. Published on June 6, 2014 (987 words) - [Of the 2,304 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-brandfailures-emergingcities-and-bigdata.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 27, 2014 (545 words) - [The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness is that it can’t answer most of the questions that market researchers’ clients ask. — Greenbook](/content/insights/why-has-social-media-analytics-met-with-limited-success-in-market-research.html): The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness is that it can’t answer most of the questions that market researchers’ clients ask. Published on April 25, 2014 - [Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More — Greenbook](/content/insights/market-research-trends/day-one-at-iiex-na-2014-virtual-reality-mexican-food-and-more.html): Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance. Published on June 17, 2014 (599 words) - [To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This fifth interview continues the discussion about Next Generation insights techniques and the future of the consumer insights industry with Stacey Symonds of Orbitz, Worldwide. — Greenbook](/content/insights/from-the-client-side-interview-with-stacey-symonds-senior-director-of-consumer-insights-for-orbitz-worldwide.html): This interview continues the discussion about Next Generation insights techniques and the future with Stacey Symonds of Orbitz, Worldwide. Published on March 31, 2014 - [An IIeX Participant’s Take on Day 2 — Greenbook](/content/insights/market-research-trends/an-iiex-participant8217s-take-on-day-2/index.html): After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2. Published on June 18, 2014 - [IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent — Greenbook](/content/insights/insights-industry-news/iiex-day-3-maintaining-work-life-balance-and-recruiting-new-talent.html): Day 3 of the IIeX NA conference focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent. Published on June 23, 2014 (441 words) - [Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research. — Greenbook](/content/insights/market-research-is-like-a-collection-of-some-of-the-best-mr-analogies.html): Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research. Published on April 10, 2014 (1,634 words) - [Collaborative Research – Join the Movement! — Greenbook](/content/insights/research-methodologies/collaborative-research-join-the-movement/index.html): Can Market Research learn from start-ups such as Uber, Kickstarter and Airbnb and join the Collaborative Economy movement? Published on June 8, 2014 - [The rallying cry that spurs interest in new and shiny things is “Innovate or Die”. Here’s the problem – there’s no validation of this statement. — Greenbook](/content/insights/its-new-and-its-shiny-so-what/index.html): The rallying cry that spurs interest in new and shiny things is “Innovate or Die.” But there’s no validation of this statement. Published on March 25, 2014 - [Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks. — Greenbook](/content/insights/how-marketing-and-marketing-research-can-act-on-the-promise-of-big-data.html): Joel Rubinson gives a summary of a discussion he led on how marketing and research must master big data in a digital age. Published on March 11, 2014 (1,172 words) - [As a marketing science and analytics person I am bombarded by sales pitches of various sorts, frequently pertaining to "new" or "innovative" methodologies or software. I'd like to share a few thoughts about how to separate the wheat from the baloney. — Greenbook](/content/insights/innovation-or-sales-pitch/index.html): As a marketing science person I am bombarded by sales pitches for innovative products. Here’s how to separate the wheat from the baloney. Published on April 14, 2014 - [Much of what is posted on this site comes from research vendors, rather than from the client side. To hear more from the perspective of the corporate researcher, this new occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. — Greenbook](/content/insights/from-the-client-side/index.html): To hear more from the perspective of the corporate researcher, this feature will spend some time with a researcher From the Client Side. Published on July 1, 2013 (3,888 words) - [Edward Appleton pulls together 10 key statistics aiming to give a snapshot on mobile usage across the globe that are of relevance to market researchers. — Greenbook](/content/insights/top-10-key-mobile-facts-for-market-research/index.html): Mobile has already arrived as a major force in data collection. Here are 10 key statistics that give a snapshot on mobile usage across the globe and how it is relevant to market research. Published on March 16, 2014 (1,452 words) - [In his new book, The Zero Marginal Cost Society, Rifkin argues that capitalism's own "extreme productivity" is speeding it toward its next iteration, a decentralized market economy operating globally in the online "collaborative commons." — Greenbook](/content/insights/the-next-economy-after-marketworld/index.html): In his new book, The Zero Marginal Cost Society, Jermey Rifkin analyzes the trends leading us toward a “near zero” marginal cost economy. Published on April 21, 2014 (1,102 words) - [Both Apple & Samsung have used Conjoint studies in their legal battles. How & Why? — Greenbook](/content/insights/how-apple-samsung-and-conjoint-came-together/index.html): Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle. Published on May 1, 2014 - [As mobile usage becomes more dominant the options for better, faster and more useful information grow exponentially. — Greenbook](/content/insights/is-your-focus-strategic-or-tactical-why-not-both/index.html): It is important to consider both the strategic and the tactical to get a complete picture of your research. Published on April 7, 2014 (930 words) - [If market research is to continue to break barriers in quickly and accurately predicting consumer choice, then our techniques must be fused with those technologies that intimately attach themselves to all the depth and breadth of observable human behavior. — Greenbook](/content/insights/the-single-direction-technology-is-moving-and-why-its-vital-to-consumer-behavior-research.html): Our techniques must be fused with those that intimately attach themselves to all the depth and breadth of observable human behavior. Published on April 22, 2014 (1,118 words) - [It doesn't matter if your data is big or little. More important is that it is relevant and gets used. — Greenbook](/content/insights/navigating-the-big-data-hype/index.html): It doesn’t matter if your data is big or little. More important is that it is relevant and gets used. Published on May 8, 2014 (711 words) - [Of the 2,025 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-market-research-disappointments-old-fashioned-surveys-social-media-analytics-and-clients-unmet-needs.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 13, 2014 (467 words) - [Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-research-lectures-confidential-concepts-and-mobile-qual-and-quant.html): Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. Published on April 15, 2014 (550 words) - [Brands want to engage with us at an emotional level. So emotional benefits must be key to understanding what motivates people to buy, right? Perhaps not! — Greenbook](/content/insights/do-people-connect-with-brands-at-an-emotional-level.html): Emotional engagement with brands is much less prevalent than many marketers assume. Published on October 14, 2013 - [It's almost time for the next Insight Innovation Exchange (IIeX) conference in the U.S., Even though I haven't completed my to-do list of ideas generated by the last conference, I'm looking forward to discovering new opportunities at this year's event! — Greenbook](/content/insights/time-for-iiex-but-im-still-working-on-my-to-dos-from-last-year.html): As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year’s conference. Published on May 16, 2014 (503 words) - [Each of us has to figure out which business we want to be in - the one that works in the efficiency business, focusing on marginal improvements, or the one that strives for effectiveness, impact. — Greenbook](/content/insights/effective-or-efficient-which-market-research-business-are-you-in.html): Here’s my take: we don’t really understand the importance of being not just efficient but being effective. Published on May 6, 2014 - [A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness, and comforted by family and friends. — Greenbook](/content/insights/jack-honomichl-a-research-life-remembered/index.html): A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness. Published on December 11, 2013 - [Mobile self-ethnography is clearly an area with massive potential - many of us document our daily lives in one way or other using our Smartphones. — Greenbook](/content/insights/market-research-and-mobile-self-ethnography-an-interview-with-siamack-salari.html): Mobile self-ethnography is clearly an area with massive potential, but also full of potential biases. Published on March 18, 2014 (1,492 words) - [The IIeX Experience, supported by Lieberman Research Worldwide is an interactive space to experience firsthand some of the disruptive technologies reshaping our world today and tomorrow such as virtual reality, augmented reality smart glasses, 3D holographic images, and voice analytics. — Greenbook](/content/insights/the-power-of-experiencing-disruptive-technology-first-hand.html): The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world. Published on February 10, 2014 - [This is the second of two blogs on the ARF ReThink 2014 conference. — Greenbook](/content/insights/big-data-big-research-possibilities-emerge-at-rethink.html): There are three broad classes of big data applications that were brought to life at this conference. Published on April 4, 2014 (886 words) - [Captain America: The Winter Soldier deals with many of the very real concerns we have in our very real lives today, including what might be modern society’s new unmentionable “A”-word: Algorithm. — Greenbook](/content/insights/whos-afraid-of-the-big-bad-algorithm/index.html): Captain America deals with many of the very real concerns we have in our very real lives today, including Algorithms. Published on April 8, 2014 (1,217 words) - [Of the 2,271 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-bold-experiments-in-a-multi-screen-world.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on April 1, 2014 (557 words) - [I'm thrilled to introduce SocialGlimpz, the Insight Innovation Competition Wave 4 Winners! — Greenbook](/content/insights/is-a-glimpz-worth-a-thousand-words-were-about-to-find-out.html): A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi. Published on May 15, 2014 (993 words) - [Procter & Gamble, Unilever, Philips, Heineken, AIMIA & Lowe's conducted over 80 private meetings with MR suppliers last week at IIeX Europe. What were they looking for? — Greenbook](/content/insights/the-20-capabilities-clients-were-looking-for-at-iiex.html): Corporate Partners scheduled over 80 private meetings with 55 different research suppliers at IIeX Europe. What were they looking for? Published on February 23, 2014 (1,073 words) - [We believe making data free and open needs to be guided to ensure high impact and meaningful engagement. Guided engagement can play a part in defining a critical set of questions that need to be answered. — Greenbook](/content/insights/we-should-adopt-open-data-with-caution/index.html): We believe making data free and open needs to be guided to ensure high impact and meaningful engagement. Published on March 2, 2014 (1,117 words) - [Are clientside researchers, and the industry overall, in good shape - or are we simply one of many industries being disrupted by web-based technologies? — Greenbook](/content/insights/data-data-everywhere-what-price-an-insight/index.html): Are researchers in good shape? Or, are we simply one of many industries being disrupted by web-based technologies? Published on April 17, 2014 - [In this short article I'd like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist. — Greenbook](/content/insights/insights-careers/what-do-marketing-scientists-really-do/index.html): I’d like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist. Published on February 11, 2014 (1,442 words) - [The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available! — Greenbook](/content/insights/the-grit-report-for-winter-2014-is-now-available/index.html): The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available! Published on January 28, 2014 - [In preparation for the Insight Innovation Exchange European event we launched the second phase of The Insight Innovation Challenge. Here are the top 15 Unmet Needs for this round of the Challenge and the 17 companies we've selected to meet them. — Greenbook](/content/insights/15-unmet-needs-of-client-researchers-17-companies-rising-to-the-challenge.html): Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them. Published on January 6, 2014 - [Here are four strategies neuromarketing needs to pursue to win over the huge market of mainstream research buyers who have so far sat on the sidelines as investors in neuromarketing solutions. — Greenbook](/content/insights/can-neuromarketing-get-its-groove-back-part-2/index.html): Here are four strategies neuromarketing needs to pursue to win over the huge market of still skeptical mainstream research buyers. Published on December 19, 2013 - [I believe the key causes of neuromarketing’s failure to capture a significant share of global market research spend can be traced to a series of strategic and tactical mistakes made by neuromarketers themselves. Neuromarketing firms (not all of them, but enough to paint the whole field) have overpromised, underdelivered, and failed to provide a compelling value proposition to their customers. — Greenbook](/content/insights/can-neuromarketing-get-its-groove-back-part-1/index.html): Despite a clear and ongoing need for new approaches in market research, neuromarketing has so far failed to live up to expectations. Steve Genco explores what went wrong and the four requirements that neuromarketing is failing to meet. Published on December 12, 2013 (1,522 words) - [The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards. — Greenbook](/content/insights/nominations-open-for-2014-ginny-valentine-badge-of-courage-awards.html): The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards. Published on April 9, 2014 (636 words) - [While Big Data won’t answer all our questions, it is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods. — Greenbook](/content/insights/why-big-data-will-never-replace-market-research/index.html): Big Data is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods. Published on May 19, 2014 - [An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living. This third interview continues the conversation about vendor marketing – what vendors do in their sales and promotion efforts that attracts and repels client-side researchers. — Greenbook](/content/insights/from-the-client-side-interview-with-bill-tamulonis-of-erickson-living.html): An interview with client-side researcher Bill Tamulonis, Director of Product Development and Market Research at Erickson Living. Published on October 28, 2013 (2,912 words) - [How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions. — Greenbook](/content/insights/the-shape-of-mobile-market-research-over-the-next-three-years.html): How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions. Published on February 2, 2014 (1,228 words) - [Ahead of the IIEX Europe conference in Amsterdam,Phil Rance examines where market research is in technology adoption. Today: Photos & Videos — Greenbook](/content/insights/iiex-focus-series-technology-market-research-3-of-5-photo-video.html): Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos Published on February 20, 2014 (364 words) - [After several weeks of intense competition in the 5th wave of the Insights Innovation Competition, the results are in and 6 finalists have decisively risen to the top of the list based on votes by you, the global market research community. — Greenbook](/content/insights/announcing-the-finalists-of-the-5th-wave-of-the-insight-innovation-competition.html): After several weeks of intense competition, 6 finalists have decisively risen to the top of the list. Published on March 26, 2014 - [Inspired by the IIEX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Data & Analysis — Greenbook](/content/insights/iiex-focus-series-technology-market-research-4-of-5-data-analysis-other-stuff.html): Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis. Published on February 21, 2014 - [What would happen if the privacy bubble pops? What will become of the brave new world of consumer insights if its foundation develops an unexpected crack in it? — Greenbook](/content/insights/privacy-is-the-new-black-how-a-breakdown-in-trust-and-the-battle-for-privacy-will-shape-the-future-of-insights-part-i.html): What if the privacy bubble pops? What happens to the brave new world of consumer insights if its foundation develops unexpected cracks? Published on March 10, 2014 (1,001 words) - [It's become a tradition to debut some sneak peeks at the results from the most recent wave of each GRIT Study here on the blog, and here is the first one from the Fall/Winter 2013 report. — Greenbook](/content/insights/grit-sneak-peek-how-does-the-industry-really-feel-about-change.html): Here’s a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report. Published on November 21, 2013 - [Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization tools. — Greenbook](/content/insights/50-new-tools-democratizing-data-analysis-visualization.html): Just as we’ve seen the shift to “DIY” data collection platforms, we’re also seeing the development of a whole new class of self-service data exploration and visualization tools. Published on August 4, 2013, Whether you love or hate data analysis tools like Excel or SPSS, you’ll enjoy Statwing’s fresh, modern approach to data analysis. Learn how Statwing works as a freestanding tool and as an integrated partner of research tool platforms to make statistical analysis fast for experts and easy for those looking to level up from Excel. About Statwing Statwing makes it easy to visualize and statistically analyze survey results and business data. Analysts and market researchers say they analyze data more deeply and five times more quickly in Statwing than in Excel or SPSS. Statwing is available as a standalone tool and via integrations with survey tool providers. Statwing was founded by two Stanford alums and is funded by Y Combinator. To test out Statwing, try out one of the demonstration datasets on our front page, or sign up to analyze your own data. - Download as a PPTX, PDF or view online for free, Stop the Insanity! Using the same old reporting tools doesn’t meet clients increasing demands for better data visualization. Rudy will show how to move beyond static slides and provide dynamic, visually engaging reporting of marketing research data. - Download as a PPTX, PDF or view online for free - [Guest post by Alesia Siuchykava of the Text Analytics Summit West on the challenges that clients are facing today and their hopes for the future. — Greenbook](/content/insights/the-challenges-of-text-analytics-from-clients-in-the-trenches.html): We recently sat down with some forward thinking text analytics professionals to see what challenges they are facing. Published on October 4, 2013 - [Ahead of the IIEX Europe conference in Amsterdam, I’ve tried to pull together my thoughts on where we are in use of technology in Market Research. — Greenbook](/content/insights/iiex-focus-series-technology-market-research-2014-1-of-5-mobile.html): Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile. Published on February 18, 2014 (886 words) - [Three new studies on the topic of market research and incentives indicate that the old idea of a transactional model of incentives may not be enough and that research participants are looking for something more. — Greenbook](/content/insights/do-incentives-commoditize-surveys-or-reinforce-the-relationship-economy.html): New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough. Published on October 14, 2013 - [With remarkably low response rates to telephone and online panel surveys at this time, Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS). — Greenbook](/content/insights/cat-polling-to-replace-traditional-political-polling.html): Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1. Published on March 31, 2014 (466 words) - [This is the first part of a two part blog series on learnings from the ARF Rethink 2014 conference. Part two will be on “Big data, big research possibilities”. — Greenbook](/content/insights/the-arf-captures-our-marketing-and-research-industry-journey.html): Part one of a two part blog series on learnings from ARF Rethink 2014. Part two will be on “Big data, big research possibilities”. Published on March 26, 2014 (763 words) - [SoLoMo and Market Research: A Panel Discussion — Greenbook](/content/insights/market-research-leaders/solomo-and-market-research-a-panel-discussion/index.html): The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.” Published on April 13, 2012 (746 words) - [The infographic below from the New Jersey Institute of Technology, "How technology is Shaping the Future of Marketing," highlights the growing usage of mobile technology and how that relates to traffic and ultimately marketing strategies. — Greenbook](/content/insights/how-technology-is-shaping-the-future-of-marketing-infographic.html): An infographic from the New Jersey Institute of Technology highlights the growing usage of mobile technology. Published on March 14, 2014 - [After several weeks of intense competition with 22 firms competing in the 4th wave of the Insights Innovation Competition, 19891 views and 2692 votes the results are in and 6 finalists have decisively risen to the top of the list based on votes by you, the global market research community. — Greenbook](/content/insights/announcing-the-finalists-of-the-4th-wave-of-the-insights-innovation-competition.html): After several weeks of intense competition, the results are in for the 4th wave of the Insights Innovation Competition. From 22 entrants, six finalists have decisively risen to the top based on votes by you, the global market research community. Published on December 18, 2013 - [Of the 2,180 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-behavioral-economics-consumer-psychology-understanding-emotions.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 17, 2014 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 4, 2014 — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-a-survey-of-surveys-on-happiness-brand-expectations-privacy-and-corporate-research.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 4, 2014 (551 words) - [Context can be the difference between research and insights. Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings. — Greenbook](/content/insights/context-is-the-key-to-research/index.html): Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings Published on January 28, 2014 - [The year is pulling to a close, and rather than look forward and make predictions about what 2014 will bring, I have taken a look back at 2013 and pulled out what for me were the year's highlights - the things that stick in my mind as having import for the Market Research Industry. — Greenbook](/content/insights/2013-the-market-research-year-in-review-a-client-perspective.html): I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry. Published on December 31, 2013 (1,295 words) - [Of the 1,966 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted... — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-predictions-for-2014-2017-and-2030.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 19, 2014 - [Apparently the number of mobile fieldwork suppliers with fully functional geofencing, as I write this in Spring of 2014, is amazingly low. Why? — Greenbook](/content/insights/how-widespread-is-geofencing-in-market-research/index.html): Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why? Published on April 28, 2014 (483 words) - [How Are Marketers Utilizing Big Data? The Super Bowl is a prime example. — Greenbook](/content/insights/how-the-big-game-is-driven-by-big-data/index.html): Big Data will have big implications moving forward for just about everything, including marketing. Published on February 1, 2014 (917 words) - [Of the 1,791 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-gamifying-and-gaming-research-and-marketing.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on November 15, 2013 (618 words) - [Here are the lessons I learned in 2013 that shape my view of GRIT data. Perhaps it will be useful as you put your own pieces together. — Greenbook](/content/insights/my-final-thoughts-on-the-latest-grit-report/index.html): Here are the lessons I learned in 2013 that shape my view of GRIT data. Perhaps it will be useful as you put your own pieces together. Published on February 5, 2014 (1,047 words) - [Mixing data collection modes is bad research and no amount of convenience or expediency will change that. — Greenbook](/content/insights/getting-back-to-basics-mixed-modal-is-garbage/index.html): Mixing data collection modes is bad research and no amount of convenience or expediency will change that. Published on March 13, 2014 (759 words) - [The 50 Most Innovative Companies in Market Research — Greenbook](/content/insights/market-research-industry/the-50-most-innovative-companies-in-market-research.html): The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here. Published on August 14, 2020 - [Market research is at a cross-roads right now. Researchers need to fully utilize the tools (in this case data) that we already have and further there needs to be some thought given to understanding what contributions are actually useful. — Greenbook](/content/insights/the-opportunity-for-insights-in-2014/index.html): Market research is at a cross-roads right now. Nothing has changed and yet the possibility is there for everything to change. Published on December 30, 2013 (677 words) - [Ahead of the IIEX Europe conference in Amsterdam,Phil Rance examines where market research is in technology adoption. Today: social media. — Greenbook](/content/insights/iiex-focus-series-technology-market-research-2-of-5-social-media.html): Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media. Published on February 19, 2014 (513 words) - [A new report from the Global Research Business Network on attitudes to personal and sensitive data has revealed that 40% of UK citizens and 45% of people living in the US saying they are very concerned about how their data is used. — Greenbook](/content/insights/personal-data-usage-is-a-matter-of-trust/index.html): A new report from the GRBN on attitudes to personal and sensitive data has profound implications for the market research industry. Published on February 27, 2014 (631 words) - [To start 2014 out right we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative. — Greenbook](/content/insights/the-10-most-innovative-companies-in-market-research-a-grit-2013-sneak-peek.html): To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative. Published on January 2, 2014 (850 words) - [Behavior change is inherently linked with material progress and innovation – but what happens when people behave in ways that are inconsistent with your business objectives? How do you proactively initiate change? — Greenbook](/content/insights/changing-consumer-behavior-to-suit-your-business/index.html): Behavior change is inherently linked with material progress and innovation. How do you proactively initiate behavior change? Published on November 13, 2013 - [An indepth conversation with Paul McDonald of Google Consumer Surveys on where they have been, what's in store for 2014 and how GCS is evolving to deliver more impact and value to consumers, researchers and other Google products. — Greenbook](/content/insights/the-transformation-series-paul-mcdonald-of-google-consumer-surveys.html): I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry. Published on February 17, 2014 (421 words) - [Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values. — Greenbook](/content/insights/real-time-marketing-the-rise-of-agile-market-research.html): Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values. Published on January 13, 2014 (636 words) - [Amazon's success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone. Leaders wanting to accelerate top line growth should look to Amazon as a model. — Greenbook](/content/insights/leadership-lessons-for-mr-from-amazon/index.html): Amazon’s success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone. Published on March 6, 2014 - [Over the last few weeks I have had conversations with many research managers about the state of research in their organizations and their research needs for 2014. Here is what I have been hearing. — Greenbook](/content/insights/mr-needs-to-go-back-to-the-future-to-deliver-on-client-needs.html): Ellen Woods summarizes conversations with research managers about the state of research and their research needs for 2014. Published on November 4, 2013 (775 words) - [To bring more attention to the role emotional engagement plays in advertising effectiveness, yesterday BrainJuicer launched FeelMore50™ – a ranking of the 50 most effective, emotional ads in the US in 2013. — Greenbook](/content/insights/feel-more-buy-more-brainjuicer-establishes-a-new-ad-benchmark.html): BrainJuicer’s FeelMore50™ is a ranking of the 50 most effective, emotional ads in the US. Published on January 7, 2014 (915 words) - [General Mills proves that continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns — Greenbook](/content/insights/quit-using-quant-as-a-crutch/index.html): Continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns. Published on January 21, 2014 - [#post_excerpt #separator_sa #taxonomy_title #separator_sa #current_date — Greenbook](/content/insights/multinational-market-research-what-are-the-pitfalls.html): Are we making progress on the local versus global front, or simply swinging like a pendulum from one to the other? Published on November 11, 2013 - [There's a revolution happening in analytics...we are now able to give better answers to more questions more quickly than ever before. But, there are downsides. — Greenbook](/content/insights/analytics-revolution/index.html): There’s a revolution happening in analytics. We can answer more questions more quickly than ever before. But, there are downsides. Published on October 23, 2013 - [Findings from the Brand Keys 12th annual Super Bowl Engagement Survey shows that when it comes to winning, only half of this year’s Super Bowl XLVIII’s advertisers will score big based on their big investments. — Greenbook](/content/insights/super-bowl-xlviii-ad-engagement-review-how-emotional-engagement-research-can-help-advertisers-forecast-wholl-win-lose-or-draw.html): The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands. Published on January 26, 2014 (943 words) - [These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods of brand engagement, new business models, new technologies, and for those who embrace them, new and profitable opportunities. — Greenbook](/content/insights/14-brand-trends-for-2014/index.html): These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods and profitable opportunities. Published on December 11, 2013 - [Last year I posted about my very personal adventures with neuroscience. Here is a brief update for those interested. — Greenbook](/content/insights/my-adventures-in-neuroscience-part-2/index.html): Last year I posted about my very personal adventures with neuroscience. Here is a brief update for those interested. Published on February 9, 2014 (531 words) - [Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014. — Greenbook](/content/insights/how-to-become-a-research-diva/index.html): Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014. Published on May 19, 2014 - [In keeping with our SOP of the last few years though, we're doing a few "sneak peeks" on some subjects we covered in the most recent GRIT study. One of the perennial favorite topics is the adoption of newer approaches into the researcher toolkit, so here is at least a little bit of what we found. — Greenbook](/content/insights/grit-sneak-peek-the-top-5-emerging-methods-in-market-research.html): An early look at the adoption of new research methodologies section from the upcoming GRIT Report. Published on December 5, 2013 - [An example of the power of triangulation and methodological agnosticism, in infographic form. — Greenbook](/content/insights/the-key-to-a-compelling-market-research-story-transparency-methodological-agnosticism.html): An example of the power of triangulation and methodological agnosticism, in infographic form. Published on January 17, 2014 - [New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions. — Greenbook](/content/insights/the-ted-of-the-market-research-industry-is-here/index.html): New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions. Published on January 8, 2014 - [Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a difference. — Greenbook](/content/insights/wave-4-of-the-insight-innovation-competition-is-live.html): Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a difference. Published on November 22, 2013 (1,273 words) - [Of the approximately 20,000 links shared in the past year by the #MRX community, here are the Top 10 links for the year. — Greenbook](/content/insights/jeffrey-hennings-top-10-mrx-tweets-for-2013/index.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last year. Published on December 18, 2013 - [The most pressing challenge for Market Research in the future is in my view actually using all the methodological innovations for superior business impact. — Greenbook](/content/insights/a-client-side-view-on-the-opportunities-threats-for-the-future-of-research.html): The most pressing challenge for Market Research in the future is using all the methodological innovations for superior business impact. Published on December 5, 2013 - [People who really care about the wisdom of the crowds need to think beyond "clicking" and sifting through "likes" and "shares" to gain insights that matter. — Greenbook](/content/insights/what-wisdom-of-what-crowds/index.html): People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter. Published on November 20, 2013 (707 words) - [At the end of the day, linguistic analysis is not only a description of what was said (reactions), but also an understanding of the meaning and the motivational capabilities of information — Greenbook](/content/insights/the-difference-between-analyzing-text-and-analyzing-language-the-confidence-of-linguistic-analysis.html): Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information. Published on December 9, 2013 - [After decades of watching neuroscience move from being a strange stepsister of psychology to cutting-edge medical research, the inevitable backlash is in full swing. — Greenbook](/content/insights/beware-the-brain-science-backlash/index.html): There is considerable backlash towards neuroscience. However, neuroscience will point the way to greater self-knowledge for the human race. Published on October 31, 2013 - [Being “iconic” as the term gets so loosely tossed around today – a synonym for “recognizable” – doesn't quite work as well for brands as it did in years past. — Greenbook](/content/insights/for-21st-century-brands-iconic-means-more-than-recognizable.html): Being “iconic”, often a synonym for “recognizable”, doesn’t quite work as well for brands as it did in years past. Published on November 8, 2013 - [Google Consumer Surveys just revealed the next phase of their growth plan which was to say the least, aggressive, with clear intent to own as much market share as possible. — Greenbook](/content/insights/google-consumer-surveys-unleashes-g-force-change/index.html): Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible. Published on September 25, 2013 (1,743 words) - [Growth for many brands will come through selling into developing markets. How do you conduct research in these populations where literacy is marginal? Mobile. — Greenbook](/content/insights/the-mobile-advantage-in-illiterate-or-limited-literacy-populations.html): Growth for many brands will come through selling into developing markets. How do you conduct research where literacy is marginal? Mobile. Published on January 20, 2014 (953 words) - [There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research. Perhaps most importantly, “Is it predictive of what will happen in the marketplace?” — Greenbook](/content/insights/whats-going-to-happen-to-your-brand/index.html): There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research. Published on January 16, 2014 (455 words) - [In preparation for the upcoming IIeX conference in Atlanta, GreenBook has re-aunched the Insight innovation Challenge aiming to give marketing and insights professionals an opportunity to share their challenges and find new insight-generation solutions. — Greenbook](/content/insights/the-return-of-the-insight-innovation-challenge/index.html): GreenBook has just announced a new round of the Insight Innovation Challenge, an initiative that aims to challenge experts and innovators to directly solve brands’ unmet needs. Published on April 22, 2014 (611 words) - [I propose that your job as a researcher on the corporate side is to develop a theory of your brand. Your job as a research supplier is to provide research that helps test that theory. It’s really that simple. — Greenbook](/content/insights/in-theory-there-is-no-difference-between-theory-and-practice-in-practice-there-is.html): You should develop a theory of your brand, which you use to direct your future marketing and research activities. Published on November 7, 2013 - [Every category has its own set of engagement drivers. Today, these drivers end up being more emotional than rational in structure, which is why, when correctly configured, marketers are able to predict how consumers will behave. If you measure the drivers correctly, they also identify expectation levels consumers hold for them. — Greenbook](/content/insights/what-do-consumers-want-a-phone-with-a-camera-or-a-camera-with-a-phone.html): If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them. Published on October 9, 2013 - [The advent of the IoT is creating new ways of looking at old Market Research problems. Forward-looking businesses have the opportunity to use the resulting intelligence to make better decisions so as to optimize dynamic messaging, pricing, stock levels, store layouts, staffing and service delivery and in the process drive economic growth and improve quality of life. — Greenbook](/content/insights/driving-better-business-decisions-with-social-media-research-and-the-internet-of-things.html): The advent of the Internet of Things is creating new ways of looking at old Market Research problems. Published on November 29, 2013 (1,021 words) - [To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors on the holiday, we conducted research and found some surprising results. — Greenbook](/content/insights/is-america-breaking-up-with-thanksgiving/index.html): To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors on the holiday, we conducted research and found some surprising results. Published on December 1, 2013 (864 words) - [Waleed Al-Atraqchi of Affinnova — Greenbook](/content/insights/market-research-trends/waleed-al-atraqchi-of-affinnova/index.html): Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm that will flourish in the future of market research. After reading this interview with CEO Waleed Al-Atraqchi I think you’ll see why. Published on April 24, 2012 - [Of the 1,612 unique links shared on the Twitter #MRX community in the past two week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-opportunities-and-threats-and-mrx.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on December 10, 2013 - [The GRIT Consumer Participation in Research (CPR) report is our effort to answer the who, what, when, where, and why of global consumer participation. — Greenbook](/content/insights/a-new-member-of-the-family-the-grit-consumer-particpation-in-research-report-is-here.html): The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation. Published on October 20, 2013 - [My interest for capturing The Wisdom of Crowds lies in successful product ideation and I feel the best option to achieve that lies in customer co-creation and not crowdsourcing. — Greenbook](/content/insights/power-of-crowd-is-in-co-creation-not-crowdsourcing/index.html): The best option for successful product ideation lies in customer co-creation and not crowdsourcing. Published on November 6, 2013 - [Data is behind every interaction and transaction we make. Do we need protections, common sense laws and agreements among people, governments and business – absolutely. Will we get there tomorrow? Probably not … — Greenbook](/content/insights/dont-be-scared-its-just-data/index.html): A pragmatic and common sense view on an issue that seems to invite hysteria from all quarters: Big Data and personal privacy. Published on November 12, 2013 - [Of the 1,780 unique links shared on #MRX in the past two week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-think-globally-research-locally-south-america-africa-and-middle-east-initiatives.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on November 27, 2013 (482 words) - [5 emerging trends contributing to the consolidation of the advertising industry. — Greenbook](/content/insights/what-the-publicis-omnicom-merger-reveals-about-the-future-of-marketing.html): Five marketing trends highlighted by the Publicis/Omnicom merger. Published on August 8, 2013 - [Interview with Han De Groot, CEO of MetrixLab on their acquisition of Insight Innovation Competition Phase 3 runner-up RawData and the future of MR. — Greenbook](/content/insights/an-interview-with-metrixlab-ceo-han-de-groot-on-the-rawdata-acquisition.html): Han De Groot, CEO of MetrixLab, talks about their acquisition of RawData and the future of market research. Published on July 25, 2013 (1,859 words) - [Accounting for diversity allows people to more accurately identify themselves, improves the quality of your data, and validates minority groups that are so often overlooked. — Greenbook](/content/insights/the-impact-of-other/index.html): Accounting for diversity improves the quality of your data, and validates minority groups that are so often overlooked. Published on December 3, 2013 (712 words) - [The Market Research Event is next week and I am very much looking forward to attending. Here is what I'm looking forward to: — Greenbook](/content/insights/what-im-looking-forward-to-about-the-market-research-event.html): Lenny Murphy is excited about The Market Research Event next week! Here is what he is looking forward to in Nashville. Published on October 18, 2013 (449 words) - [We recently attended the GeekWire Summit to learn about the latest trends in technology development. During the event, we heard many visions for how technology will evolve and affect the user experience. As we listened to their ideas, we realized these developments will have important implications for the world of marketing research. — Greenbook](/content/insights/research-insights-from-the-geekwire-summit/index.html): The GeekWire Summit shared many visions for how technology will affect the user experience. Here are some implications for the world of MR. Published on October 10, 2013 (682 words) - [The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open and will run until October 31st, 2013. — Greenbook](/content/insights/insight-innovation-comes-to-europe/index.html): The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open. Published on September 17, 2013 - [At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge - a series of real-world market research challenges posed by end users. — Greenbook](/content/insights/iiex-insight-innovation-challenge-a-rapid-fire-series-of-solutions-for-research-clients.html): Each vendor had only 5 minutes to present. It was a rapid-fire series of great ideas. Following are summaries of each of the presentations. Published on June 19, 2013 (1,885 words) - [Much has been written about IIeX already and I won't rehash the kudos, summaries, and exposition. So what does the success of the event mean for the industry as a whole and what will come next? In this post I'm going to give my take on that. — Greenbook](/content/insights/getting-down-to-business-lessons-learned-at-iiex-what-happens-now.html): What does the success of the event mean for the industry as a whole and what will come next? Published on July 7, 2013 - [Whether someone is buying a car or a pack of pens, that decision is sealed in the last 30 seconds of the thought. There is no process that can optimize that moment. So how do you close the deal? — Greenbook](/content/insights/using-predictable-irrationality-to-drive-the-purchase-process.html): Whether you buy into it or not, Dan Airely’s term “Predictably Irrational”, is a great descriptor of human behavior in its native form. Published on September 20, 2013 - [Neuroscience Doesn’t Have To Be That Complicated! — Greenbook](/content/insights/neuromarketing-theres-no-secret-sauce/index.html): What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it. Published on June 25, 2013 - [The Festival this year runs 2nd – 6th December, with the following events included: — Greenbook](/content/insights/the-best-of-new-market-research-brought-to-your-desk.html): The Festival of NewMR this year runs 2nd – 6th December, with the following events included: Published on November 26, 2013 - [The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why. — Greenbook](/content/insights/women-in-research-wire-nyc-chapter-meet-up-delivers.html): The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why. Published on November 5, 2013 - [Can MR be Motorola and move willingly with our clients and our respondents into the mobile world, or will we be Nokia, dragged kicking and screaming into it with little choice left? — Greenbook](/content/insights/smartphones-wont-be-mainstream-in-emerging-markets-until-now.html): Mobile research will become the methodology of choice for much of our work in emerging markets. Published on November 19, 2013 - [Last week, at the MRMW Conference in London, the future of market research as we know it was challenged by Jan Hofmeyr. Ray Poynter gives the details and his take. — Greenbook](/content/insights/jan-hofmeyr-challenges-the-future-of-market-research.html): Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take. Published on October 15, 2013 - [We have launched our survey to investigate the sources of the ideas for new market research ideas and approaches. — Greenbook](/content/insights/where-do-the-new-ideas-for-market-research-approaches-come-from.html): We have launched our survey to investigate the sources of the ideas for new market research ideas and approaches. Published on November 18, 2013 - [Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study. — Greenbook](/content/insights/the-global-view-how-localization-is-the-key-to-success-in-brazilian-research.html): Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study. Published on December 4, 2013 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 29, 2013 — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-big-data-is-only-human/index.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on October 29, 2013 (508 words) - [Face CEO Andrew Needham and US Office Head, Philip McNaughton, were at the Insight Innovation Exchange conference in Philadelphia earlier this week. I could not attend, and I was rather disappointed so I hopped on Pulsar TRAC. — Greenbook](/content/insights/iiex-the-insight-innovation-exchange-summarized-using-online-buzz.html): Using Pulsar TRAC to track mentions of the conference and #IIeX to gather the digital buzz. That’s the next best thing to being there. Published on June 21, 2013 (1,117 words) - [How can our industry change while not selling out the principles that should drive market research? Here are five tips that I’ve used in coming up with new solutions. — Greenbook](/content/insights/5-tips-for-effective-and-inexpensive-message-testing.html): How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions. Published on September 25, 2013 (757 words) - [Although there was much that stood out for me at TMRE, one thing rose above all other: Virtual Reality, courtesy of Lieberman Research Worldwide. — Greenbook](/content/insights/market-research-enters-the-matrix-my-adventures-with-virtual-reality-at-tmre.html): Although there was much that stood out at TMRE, one thing rose above others: Virtual Reality, courtesy of Lieberman Research Worldwide. Published on October 24, 2013 - [To mistake what consumers want us to think for what consumers actually think can prove a dangerous research course indeed. — Greenbook](/content/insights/social-media-can-tell-us-a-lot-about-brands-too-bad-so-much-of-it-isnt-true.html): Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent to validate social media findings with other direct measures of brand attitude. Published on December 16, 2013 - [A glimpse into what a holiday party at GreenBook is really like. — Greenbook](/content/insights/happy-holidays-from-the-greenbook-team/index.html): A glimpse into what a holiday party at GreenBook is really like. Published on December 19, 2013 (114 words) - [Second in a three part series on the future of marketing research practices. Part 2 focuses on the impact of changing marketing questions on research approaches. — Greenbook](/content/insights/new-marketing-questions-drive-new-research-approaches.html): Second in a 3-part series on the future of MR practices. Part 2 focuses on the impact of changing marketing questions on research approaches Published on September 30, 2013 (942 words) - [Co-creation 3.0 uses skilled consumers at the right point in the co-creative process, and offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’ — Greenbook](/content/insights/co-creation-3-0/index.html): Co-creation 3.0 offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’ Published on October 1, 2013 (734 words) - [Historically, marketing researchers run projects. We must go beyond the project to THE BUSINESS QUESTION as the organizing principle, where all relevant data will be brought together into synthesized insights and immediate action plans. — Greenbook](/content/insights/creating-the-marketing-research-playbook-for-a-digital-social-mobile-future.html): Historically, marketing researchers run projects. We must go beyond the project to the Business Question. Published on October 7, 2013 (890 words) - [The latest entry to the pile of neuromarketing books is the one to rule them all. Why is neuromarketing important? Why should you use brains in marketing? A Neuromarketing for Dummies book was what it took! — Greenbook](/content/insights/becoming-brain-wiser-with-a-book-for-dummies/index.html): The latest entry to neuromarketing books rules them all. Why is neuromarketing important? Why should you use brains in marketing? Published on August 27, 2013 - [Are some iconic brands actually less popular than we think? — Greenbook](/content/insights/new-yr-study-explores-the-hidden-side-of-brands/index.html): Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes. Published on October 18, 2013 - [I've written about the need for re-shaping perceptions, expanding our toolkit, getting better at the Actionable part of insights and much besides - essentially, retooling MR for the future. I wonder if my hopes and wishes for MR are in fact misplaced. — Greenbook](/content/insights/is-mr-transformation-essentially-wishful-thinking/index.html): Edward Appleton wonders if his hopes and wishes for transformation in Market Research are in fact misplaced. Published on September 26, 2013 - [History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road. — Greenbook](/content/insights/consumer-values-as-leading-indicators/index.html): History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road. Published on October 25, 2013 - [Of the 2,117 unique links shared on #MRX last week, here are 10 of the most retweeted... — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-keeping-quant-principles-quant-literacy-from-becoming-quaint.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on October 16, 2013 (502 words) - [A few tips for newcomers working at MR agencies on the "Marketing Research 101" basics of how to respond to a client brief. — Greenbook](/content/insights/some-abcs-of-rfps/index.html): A few tips for newcomers working at MR agencies on the “Marketing Research 101” basics of how to respond to a client brief. Published on August 22, 2013 (1,421 words) - [Marketing Science is a lot more Art than we may realize. — Greenbook](/content/insights/marketing-science-jazz/index.html): Data… Science… Statistics… Machine Learning… Sounds dull and dreary. Mechanical and not very creative, right? Maybe not. Published on September 12, 2013 (888 words) - [You’ve only just got used to content marketing – now KBS+ Ventures has introduced a new term to the marketing lexicon: intent marketing. Here is a crash course and some important questions about this new model. — Greenbook](/content/insights/is-the-road-to-marketing-success-paved-with-good-intentions.html): Here is a crash course on intent marketing, and some important questions about this new model. Published on September 18, 2013 (1,224 words) - [We are entering an era where, thanks to technology like facial imaging, “soft-data” on emotions – traditionally the province of qualitative studies or smaller scale specialized surveys - will become “big-data” that provides very hard results. — Greenbook](/content/insights/facial-imaging-the-big-data-solution-for-emotion-research.html): The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured. Published on September 5, 2013 - [Chart The Future Of Research: Participate In The Summer 2014 GRIT Survey — Greenbook](/content/insights/chart-the-future-of-research-participate-in-the-summer-2014-grit-survey.html): We invite you to share your experiences and perspective with us in the Summer 2014 GreenBook Research Industry Trends (GRIT) Survey. Published on July 29, 2014 - [This week, I attended a market research and technology conference in Philadelphia, The Insight Innovation Exchange. I considered myself fairly up to date as to what was at the forefront of market research technology and insight generation. Little did I know what this conference held in store. — Greenbook](/content/insights/iiex-market-research-goes-nuclear/index.html): Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week. Published on June 24, 2013 - [Of the 2036 unique links shared on #MRX last week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-ten-a-consumer-a-brand-and-a-researcher-walk-into-a-bar.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on September 17, 2013 (497 words) - [Continuing our series of interviews with leaders transforming the marketing insights space or transforming their businesses to compete effectively in the new marketplace , today we have an interview with David Sackman, CEO of Lieberman Research Worldwide. — Greenbook](/content/insights/the-transformation-series-interview-with-david-sackman-ceo-of-lieberman-research-worldwide.html): Continuing our series of interviews, today we have an interview with David Sackman, CEO of Lieberman Research Worldwide. Published on October 13, 2013 (812 words) - [A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years. — Greenbook](/content/insights/how-emerging-media-behaviors-shape-the-future-of-marketing-research-practices.html): A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years. Published on September 23, 2013 - [Continuing our series of interviews with leaders transforming the marketing insights space, today we have a deep interview with Diane Hessan, CEO of Communispace — Greenbook](/content/insights/the-transformation-series-interview-with-diane-hessan-ceo-of-communispace.html): A deep interview on transformation in the insights industry with Diane Hessan, CEO of Communispace. Published on September 16, 2013 - [Of the 2,024 unique links shared on #MRX last week, here are 10 of the most retweeted... — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-big-data-bigger-role-for-humans.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on October 2, 2013 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 20, 2013 — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-taxi-driver-numb3rs-the-thick-of-it.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on August 20, 2013 - [For me, IIeX is a place to be brave – to embrace innovative technologies but more importantly to champion transformative ways of thinking. And hopefully, for our industry, acting — Greenbook](/content/insights/fortune-favours-the-brave-our-adventures-at-iiex-philadelphia.html): IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking. Published on June 27, 2013 - [Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make. — Greenbook](/content/insights/meet-the-new-consumer/index.html): Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make. Published on September 11, 2013 (939 words) - [Of the 1,674 unique links shared by the Twitter #MRX community in the past week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-predicting-behavior-using-text-analytics-hashtags-and-snark.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on July 24, 2013 (496 words) - [Continuing our series of interviews with leaders transforming the marketing insights space, today we have a deep interview with Group Chief Strategy Officer of Toluna, George Terhanian. — Greenbook](/content/insights/the-transformation-series-interview-with-george-terhanian-cso-of-toluna.html): A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian. Published on October 3, 2013 - [The key to success is the ability to sell one’s own brain, not labor hours. — Greenbook](/content/insights/selling-your-brain-not-your-labor/index.html): The key to success is the ability to sell one’s own brain, not labor hours. Published on August 18, 2013 (1,226 words) - [At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Ari Popper led a panel discussion on data philanthropy and began with "Data philanthropy can totally change the world. It is a radical idea, and a controversial idea." — Greenbook](/content/insights/iiex-data-philanthropy-giving-and-receiving/index.html): Jeffrey Henning summarizes Ari Popper’s panel discussion on data philanthropy at IIeX in Philadelphia today. Published on June 18, 2013 (753 words) - [Customer expectations continue to rise as consumers continue to want more and more and more. Brands able to meet or even exceed these expectations will always do better in the marketplace. And, no surprise, those that can’t eventually get gobbled up and/or vanish from the competitive landscape. — Greenbook](/content/insights/what-happens-to-brands-that-cant-keep-up-with-consumer-expectations.html): Brands that are unable to meet or exceed customer expectations will get gobbled up or vanish from the competitive landscape. Published on September 2, 2013 (976 words) - [An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision of the community becoming the central hub of the insights process. — Greenbook](/content/insights/the-ceo-series-andrew-reid-of-vision-critical-on-mobile-the-future-of-insights-crm-systems.html): An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision. Published on August 11, 2013 - [Beyond new business functions, a new consumption model is rising and will impact core business models. Have a look into some indicators. — Greenbook](/content/insights/the-collaborative-economy/index.html): A trend that can lead to companies running the risk of becoming disintermediated by customers who connect with each other. Published on September 15, 2013 - [Industry veteran Bill Weylock has passed away after a battle with Pulmonary Fibrosis. — Greenbook](/content/insights/in-memoriam-market-research-loses-a-true-pioneer-in-bill-weylock.html): Industry veteran Bill Weylock has passed away after a battle with Pulmonary Fibrosis. Published on August 15, 2013 - [Continuing the unofficial series of chatting with industry leaders that are driving transformation in the research industry today we have a discussion with Andrew Leary of IpsosSMX. — Greenbook](/content/insights/the-ceo-series-interview-with-andrew-leary-of-ipsossmx.html): Continuing the series of chatting with industry leaders driving transformation, today we have a discussion with Andrew Leary of IpsosSMX. Published on August 25, 2013 - [During the last few decades marketers have grown comfortable with research methodologies that are not designed to fully engage the onslaught of Millennial consumers who will become their new target. — Greenbook](/content/insights/millenials-will-disrupt-consumer-research-heres-how.html): Here’s how Millenials will fundamentally change how marketers conduct consumer research. Published on July 18, 2013 (753 words) - [The challenge to producing consistent and reliable marketing data is only partly one of sample representativeness. Marketers and marketing researchers need to think more like behavioral economists. — Greenbook](/content/insights/what-marketing-research-can-borrow-from-behavioral-economics.html): Marketing researchers must become more like behavioral economists and study how people make choices, not just the choices they make. Published on July 22, 2013 (927 words) - [Are we - myself included - kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants? Or is "New MR" more necessary than ever? — Greenbook](/content/insights/new-market-research-still-a-ways-to-go/index.html): Are we – myself included – kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants? Published on July 29, 2013 - [The researcher formerly known as Angry MR Client (aka Oana Stroie) weighs in on how technology and social media are changing research. — Greenbook](/content/insights/from-pen-pals-to-social-intelligence-how-research-is-changing.html): The researcher formerly known as Angry MR Client (aka Oana Stroie) weighs in on how technology and social media are changing research. Published on August 6, 2013 (1,136 words) - [Interview with Andrew Needham of Face — Greenbook](/content/insights/market-research-leaders/interview-with-andrew-needham-of-face/index.html): An in-depth interview on the best practices in MRX. Published on October 30, 2012 - [Going a little deeper than what is normally discussed about System 1, I’d like to emphasize four areas in which System 1 operates and manifests itself. These four areas combine to reveal “hidden forces” that influence behavior. — Greenbook](/content/insights/exploring-system-1-a-little-more-deeply/index.html): Four areas in which System 1 operates and manifests itself that combine to reveal “hidden forces” that influence behavior. Published on July 23, 2013 - [There’s always been a paradox in economies where the times that generate the best opportunity for risk takers become the times that companies are least likely to take risks. — Greenbook](/content/insights/the-risk-aversion-paradox/index.html): The times that generate the best opportunity for risk takers become the times that companies are least likely to take risks. Published on August 28, 2013 - [Creating a powerful brand success system for a digital, social, mobile age. — Greenbook](/content/insights/an-insider-look-at-reinventing-brand-equity-tracking.html): Having analyzed the brand equity of hundreds of brands, CPG and non-CPG, US and global, I want to share my thoughts on this subject. Published on August 20, 2013 (902 words) - [Every brand everywhere is looking to find ways to provide exposure to their brands in what’s turned into a 21st century mediascape. But if the past few years have taught us anything about the digital world and e-commerce it’s that it’s easy to be out there, and it’s easy to target, but it’s not so easy to engage. — Greenbook](/content/insights/come-see-the-more-expensive-side-of-sears-rolex-chanel-jimmy-choo-alaia-stella-mccartney.html): Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it. Published on August 1, 2013 (774 words) - [When we run crosstabs and other common tests of significance, these tests assume normalized populations and samples drawn randomly. I argue this scenario is a rarity in real-world conditions. — Greenbook](/content/insights/raise-your-hand-if-the-truth-starts-at-05/index.html): I was taught, .05 is an arbitrarily agreed to compromise that splits the chances of making a Type 1 and Type 2 error. Published on September 6, 2013 (821 words) - [Updated! Everything You Ever Wanted To Know About Google Consumer Surveys — Greenbook](/content/insights/market-research-leaders/updated-everything-you-ever-wanted-to-know-about-google-consumer-surveys.html): Four unique interviews with the Google Consumer Surveys team – compiled for your review. Published on June 10, 2012 (5,834 words) - [Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference. Really enjoyed the IIeX Greenbook conference. I generally concurred with the opinions expressed and many of the presentations gave me ideas on how we might better serve our clients. Thought I might share some of my reflections here. — Greenbook](/content/insights/talking-researchers-off-the-ledge/index.html): Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week. Published on June 20, 2013 - [Of the 1956 unique links shared by the Twitter #MRX community last week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-newmr-text-analytics-behavioral-marketing.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on August 7, 2013 - [Of the 1,965 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted. 51 insight and co-creation techniques, how to make your questionnaire mobile-ready, and notes for a non-researcher conducting qual research. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-getting-tracking-on-track-sight-brand-relevance.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on September 4, 2013 - [A look at a few of the key disruptors for the MR industry. — Greenbook](/content/insights/a-patch-a-niche-a-disruptor-something-over-the-horizon.html): In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry. Published on September 3, 2013 (447 words) - [The last week a couple of Market Research articles caught my attention and made me wonder if the term "New MR" has effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream. — Greenbook](/content/insights/is-the-term-new-mr-still-meaningful/index.html): Has the term “New MR” effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream? Published on July 15, 2013 - [As someone who believes that embracing the ridiculous (to borrow a thought from Albert Camus) is an important element in innovation, I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine. — Greenbook](/content/insights/5-things-that-will-become-obsolete-in-mr-sooner-than-you-think.html): As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity. Published on July 9, 2013 (1,140 words) - [Hail To The Chief: An Interview With ESOMAR President Dan Foreman — Greenbook](/content/insights/market-research-leaders/hail-to-the-chief-an-interview-with-esomar-president-dan-foreman.html): ESOMAR President Dan Foreman on ESOMAR, the future of the research industry, our mobile future, and other topics. Published on January 30, 2013 - [Today I'm very pleased to bring you an interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia. — Greenbook](/content/insights/interview-with-neil-seeman-of-riwi-corporation-winners-of-the-insight-innovation-competition.html): An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia. Published on July 25, 2013 (634 words) - [The study of emotions as they drive consumer behavior is still a relatively new focus for market researchers. It seems important at this early point to begin clarifying the various options for this type of research – the various types of phenomena that can be called “emotions.” — Greenbook](/content/insights/all-emotions-are-not-created-equal/index.html): It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion. Published on September 9, 2013 - [Successful bids bring work. But unsuccessful bids should still build your brand. — Greenbook](/content/insights/building-your-brand-through-failure/index.html): Successful bids bring work. But unsuccessful bids should still build your brand. Published on July 31, 2013 - [Interview With Ari Popper, CEO of the Coolest Company In The World – SciFutures — Greenbook](/content/insights/market-research-leaders/interview-with-ari-popper-ceo-of-the-coolest-company-in-the-world-8211-scifutures.html): An interview with Ari Popper of SciFutures on using science fiction story telling as a path to help brands understand and create the future. Published on October 15, 2012 - [ESOMAR Congress Was A Pivotal Event For Market Research — Greenbook](/content/insights/market-research-trends/esomar-congress-was-a-pivotal-event-for-market-research.html): ESOMAR Congress was the first trade event to really explore and embrace what the future of market research is going to be like. Published on September 18, 2012 (1,641 words) - [Second in a series of blogs by Joel Rubinson from the ARF Audience Measurement Conference 8.0 about the marketing challenges and opportunities of our brave new digital world. — Greenbook](/content/insights/arfam8-cross-platform-measurement-how-espn-is-moving-the-chains-upfield.html): An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms. Published on June 14, 2013 - [4 Steps To Innovating Your Vision — Greenbook](/content/insights/insights-industry-news/4-steps-to-innovating-your-vision/index.html): David Brudenell on how to break Vision into four applied operational areas to ensure that it has implementable ideas. Published on February 13, 2013 - [A Little Bit Of Holiday Cheer… — Greenbook](/content/insights/insights-industry-news/a-little-bit-of-holiday-cheer8230/index.html): Happy Holidays from all of us at GreenBook! Thanks for making 2013 one heck of a ride! Published on December 21, 2012 (190 words) - [At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today the presentation round of the Insight Innovation Challenge was held. — Greenbook](/content/insights/iiex-innovation-insight-competition/index.html): At the GreenBook Insight Innovation Exchange in Philadelphia today, the presentation round of the Insight Innovation Challenge was held. Published on June 17, 2013 - [I look around and see a buffet of webinars, whitepapers, and similar musings, mostly by authors who have never once been in a mobile research study as a participant. What I see little of, are frank discussions of mobile research ‘quality.’ This is a broad term, so let’s define. — Greenbook](/content/insights/mobile-research-quality-absolute-vs-relative/index.html): Defining mobile research quality, in absolute and relative contexts. Published on July 16, 2013 - [While the emergence of gamification is certainly an exciting prospect for market researchers and consumer insights professionals, it is not the end all be all, so proceed with caution! — Greenbook](/content/insights/for-the-love-of-the-game-using-gamification-in-mr-as-a-complimentary-tool.html): Gamification, although an exciting prospect for market researchers, is not the end all be all, so proceed with caution. Published on July 8, 2013 (879 words) - [Here is the advice I give my advertiser clients to rebuild understanding of brand-building in a digital, social, mobile age — Greenbook](/content/insights/brand-building-in-a-multi-screen-digital-social-mobile-marketing-era.html): Here is the advice I give my advertiser clients to rebuild understanding of brand-building in a digital, social, mobile age. Published on July 3, 2013 (494 words) - [Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research? — Greenbook](/content/insights/why-survey/index.html): Survey research has been declared dead before, yet it is still with us. In the ’90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research? Published on June 28, 2013 (1,626 words) - [For many years, marketing and market research charted the course for businesses and they optimized products accordingly. They were the both the secant and the sonar; but today they are the logistics team. What does that mean for market research? — Greenbook](/content/insights/what-sailing-teaches-us-about-navigating-change/index.html): Anyone who spends a lot of time in or around large bodies of water knows that the wind is often a harbinger of change. Published on August 23, 2013 - [Market research began nearly a century ago to fill a very specific need: to develop information to make good business decisions. — Greenbook](/content/insights/the-coming-rebirth-of-market-research/index.html): In a world where we don’t necessarily need to ask questions to get answers, what is the role of the market research industry? Published on June 13, 2013 - [Spoiler alert! Big Data can be dry, but there's some nice pesci in here! — Greenbook](/content/insights/big-data-neuroscience-and-dead-salmons/index.html): Researchers reported that they could find brain activation during interspecies social interaction – in a dead salmon. Published on July 11, 2013 - [A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the world. — Greenbook](/content/insights/20-signs-youre-a-market-researcher/index.html): A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the world. Published on August 15, 2013 - [An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards — Greenbook](/content/insights/market-research-leaders/an-interview-with-tom-anderson-on-the-ngmr-disruptive-innovation-awards.html): With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics. Published on November 1, 2012 - [Bravo TV research leads, Eric Cavanaugh and Dave Kaplan, gave an encore presentation at the ARF’s series of “AM Plus” sessions on July 22. It was the perfect case study for advertisers and others obsessed with understanding where the TV content experience is going. — Greenbook](/content/insights/the-future-of-engaging-with-tv-bravo-provides-the-perfect-case-study.html): A look at Bravo TV’s “Last Chance Kitchen” and what it tells us about what consumers want. Published on August 2, 2013 - [Snapshot Of The Future: Under The Radar Reveals Accelerated Disruption Of MR — Greenbook](/content/insights/market-research-trends/snapshot-of-the-future-under-the-radar-reveals-accelerated-disruption-of-mr.html): This is the first of a series of articles on the sessions from Under the Radar, held on November 16, 2012 in San Francisco. Published on December 28, 2012 (2,038 words) - [How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still the biggest and hairiest beast, but maybe not quite as large relative to the other creatures in the jungle as it once was. — Greenbook](/content/insights/arfam8-day-1-review-why-we-need-cross-platform-media-measurementtv-is-now-the-720-pound-gorilla.html): As smartphones and tablets disrupt how people use media to be entertained, learn things and to shop, the measurement gap is increasing. Published on June 11, 2013 - [At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks "Have we forgotten how to innovate outside of our codified bast-practice models?" — Greenbook](/content/insights/iiex-frugal-by-necessity-or-by-choice/index.html): At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have we forgotten how to innovate outside of our codified bast-practice models?” Published on June 17, 2013 - [Of the 877 unique links shared by the Twitter #MRX community in the past week, here are 10 of the most retweeted. — Greenbook](/content/insights/jeffrey-hennings-mrx-top-10-generational-shifts-in-research.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on July 9, 2013 - [The Broader Implications Of The Communispace/Promise Deal For Market Research — Greenbook](/content/insights/focus-groups/the-broader-implications-of-the-communispacepromise-deal-for-market-research.html): We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Published on December 2, 2012 (2,122 words) - [Lucky Thirteen: 13 Marketing & Branding Trends — Greenbook](/content/insights/market-research-trends/lucky-thirteen-13-marketing-038-branding-trends/index.html): The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends. Published on December 9, 2012 - [The Ripple Effect: The Influence Of Others On What We Buy — Greenbook](/content/insights/insights-industry-news/the-ripple-effect-the-influence-of-others-on-what-we-buy.html): Conventional marketing and market research thinking significantly underestimates the power of social influence. Published on January 21, 2013 - [Data Visualization – The New Art Of Understanding — Greenbook](/content/insights/research-methodologies/data-visualization-8211-the-new-art-of-understanding.html): As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a subtle shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers. Published on September 17, 2012 - [The Night Before Christmas: A Behavioural Audit — Greenbook](/content/insights/research-methodologies/the-night-before-christmas-a-behavioural-audit/index.html): What can ‘The Night Before Christmas’ tell us about human behavior and how we analyze it? Published on December 20, 2012 - [Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together” Solution — Greenbook](/content/insights/market-research-trends/everyone-is-a-research-agency-under-the-radar-presents-the-snap-together-solution.html): “New media companies” are offering a slice and/or an internal solution that disintimediates core offerings of the MR industry. Published on January 11, 2013 - [Imran Anwar of Microsoft helped set the stage for Day 2 at the GreenBook Insight Innovation eXchange (#IIeX) event in Philadelphia with a thoughtful analysis of disruptive innovation in the past, present and future. — Greenbook](/content/insights/iiex-inspiration-for-disruptive-innovation/index.html): Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future. Published on June 18, 2013 - [Two CEOS speak about the experience with media measurement. — Greenbook](/content/insights/arfam8-measurement-issues-from-the-ceo-perspective/index.html): Two CEOS speak at ARFAM about their experience with media measurement. Published on June 12, 2013 - [At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Proctor & Gamble shared a research request that demonstrates the intimacy and comfort that research participants have with their smart phones. — Greenbook](/content/insights/iiex-they-showed-you-what/index.html): A research request that demonstrates the intimacy and comfort that research participants have with their smart phones. Published on June 18, 2013 (485 words) - [At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation. — Greenbook](/content/insights/iiex-innovating-when-your-ceo-is-not-a-genius/index.html): At the IIeX in Philadelphia, Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation. Published on June 17, 2013 - [The Quantity of Presidential Polls and the Quality of Marketing Research — Greenbook](/content/insights/data-quality-privacy-and-ethics/the-quantity-of-presidential-polls-and-the-quality-of-marketing-research.html): This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?” Published on October 23, 2012 - [A successful customer co-creation experience starts with that initial spark. Knowing how to ignite that spark and spread that into a creative flame is an art form. — Greenbook](/content/insights/come-on-down-what-game-shows-can-teach-us-about-co-creation.html): A few ideas to bring to your next customer co-creation challenge, inspired by television game shows. Published on August 14, 2013 (724 words) - [Insight Innovation Exchange (#IIeX) in Philadelphia starts off with the VP of North American consumer insights for Campbell Soup Company stressing the need for brands to become "digitally fit". — Greenbook](/content/insights/iiex-digital-fitness-the-new-insights-imperative/index.html): Charles Vila, the VP of North American consumer insights for Campbell Soup Company, stresses the need for brands to become “digitally fit”. Published on June 17, 2013 (550 words) - [Financial Services, Gambling, & Behavioral Economics: Busting The Myth Of Rationality — Greenbook](/content/insights/research-methodologies/financial-services-gambling-038-behavioral-economics-busting-the-myth-of-rationality.html): Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research. Published on June 12, 2012 - [An Angry Market Research Client Speaks — Greenbook](/content/insights/market-research-leaders/an-angry-market-research-client-speaks/index.html): In this interview, Angry_MR_Client delves more deeply into what they think is ailing the industry and what needs to be done about it. Published on September 12, 2012 (1,959 words) - [Marketing and Insights in Today’s Cluttered, Techy World — Greenbook](/content/insights/insights-technology/marketing-and-insights-in-todays-cluttered-techy-world.html): Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals. Published on December 7, 2012 (1,709 words) - [Why Social Media Measurement Is A Competitive Advantage — Greenbook](/content/insights/research-methodologies/why-social-media-measurement-is-a-competitive-advantage.html): Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth. Published on January 25, 2013 (1,007 words) - [What Makes Social Networks Tick? — Greenbook](/content/insights/insights-technology/what-makes-social-networks-tick/index.html): What underlies the evolutionary success of the human race and allows social networks to function? Published on November 16, 2012 (1,379 words) - [#TMRE Recap: Actionable Insights, Storytelling And Big Change — Greenbook](/content/insights/market-research-trends/tmre-recap-actionable-insights-storytelling-and-big-change.html): A summary of key takeaways from TMRE, as recorded in Twitter. Published on November 19, 2012 (606 words) - [How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs. — Greenbook](/content/insights/arfam8-kelloggs-targets-weight-conscious-women-hh-with-addressable-tv-campaign.html): How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs. Published on June 11, 2013 - [Who Is Leading Insight Industry Transformation? — Greenbook](/content/insights/market-research-trends/who-is-leading-insight-industry-transformation/index.html): Thoughts on ARF Industry Leader Forum (ILF) Nov 30, 2012 – Leading Insights into the Future: Tools for Transformation by Ian Lewis. Published on December 4, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – December 11, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-december-11-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on December 11, 2012 - [Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide between social impressions and clicks with real-world sales lift. — Greenbook](/content/insights/arfam8-award-winning-paper-what-drives-successful-telco-digital-marketing-roi-on-facebook.html): Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide between social impressions and clicks with real-world sales lift. Published on June 11, 2013 (344 words) - [In partnership with Arbitron, Six Flags reinvigorated its marketing mix models (MMM) by using more granular PPM radio rating data. These new models led to the record success of its Fright Fest Campaign in 2012. — Greenbook](/content/insights/arfam8-how-six-flags-achieved-record-success-by-improving-its-marketing-mix-models.html): The fundamentals of marketing mix modeling (MMM) and. specifically, its importance to Six Flags. Published on June 12, 2013 - [(Dis)functional Insight — Greenbook](/content/insights/research-methodologies/disfunctional-insight/index.html): Insight functions are functionally driven to dehumanize their subjects and specialize the human out of the customer. Published on January 9, 2013 - [The Conundrum of Changes in Market Research and Predictive Analytics — Greenbook](/content/insights/insights-industry-news/the-conundrum-of-changes-in-market-research-and-predictive-analytics.html): Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset. Published on January 2, 2013 (1,064 words) - [The next Insight Innovation eXchange North America 2014 will be held in Atlanta on June 16-18, 2014. Registration and call for speakers are now open. — Greenbook](/content/insights/the-call-for-speakers-for-iiex-north-america-is-now-open-2.html): Registration and call for speakers for Insight Innovation eXchange North America 2014 are now open. Published on January 23, 2014 - [A Bayesian Approach to Modeling the Market Research Conference Selection Dynamic — Greenbook](/content/insights/insights-industry-news/a-bayesian-approach-to-modeling-the-market-research-conference-selection-dynamic.html): Do you find this post’s title impressive? Ostentatious? Incomprehensible? Your answers will indicate which conferences you should attend. Published on October 12, 2012 (1,234 words) - [The future through the Starcom lens is to create measurement that focuses on the “how and the why” – how do consumers go across channels and why do they make these jumps between devises. — Greenbook](/content/insights/arfam8-what-measurement-of-the-future-looks-like/index.html): The future through the Starcom lens is to create measurement that focuses on the “how and the why.” Published on June 10, 2013 (227 words) - [Predictions for 2013 Part 2: Leslie Townsend, Simon Chadwick & Lenny Murphy — Greenbook](/content/insights/market-research-leaders/predictions-for-2013-part-2-leslie-townsend-simon-chadwick-038-lenny-murphy.html): Part 2 of 2 as we answer questions following a webinar hosted by Research for Good on “Predictions for 2013.” Published on November 27, 2012 (867 words) - [Cool Is For Fools: An Interview With Romi Mahajan — Greenbook](/content/insights/market-research-leaders/cool-is-for-fools-an-interview-with-romi-mahajan/index.html): An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book. Published on October 5, 2012 - [It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D — Greenbook](/content/insights/insights-technology/it-all-makes-sense-for-market-research-cognitive-computing-makes-market-research-5d.html): What would it mean for our research if our participants’ hardware could share their senses? Published on January 29, 2013 - [Isn’t It About Time Market Research Grew Up? — Greenbook](/content/insights/market-research-trends/isn8217t-it-about-time-market-research-grew-up/index.html): The emergence of social media, big data and other technologies forces MR to finally confront the limitations of the traditional paradigms. Published on November 23, 2012 - [Market Research 2012 – The Year in Review From A Client-side Perspective — Greenbook](/content/insights/market-research-trends/market-research-2012-8211-the-year-in-review-from-a-client-side-perspective.html): Edward Appleton comments on seven observations that characterize the world of market research in 2012. Published on December 27, 2012 (731 words) - [Ode To The Unsung Heroes Of The Market Research Industry — Greenbook](/content/insights/insights-industry-news/ode-to-the-unsung-heroes-of-the-market-research-industry.html): Predicting the future is a tricky business. If you don’t agree, ask these people … Published on January 3, 2013 - [Online Tools To Help You Tell A Good Story — Greenbook](/content/insights/insights-industry-news/online-tools-to-help-you-tell-a-good-story/index.html): A review of free or almost free online tools to help researchers create more engaging presentations and reports. Published on January 16, 2013 (502 words) - [Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. — Greenbook](/content/insights/arfam8-marketing-roi-the-200bn-opportunity/index.html): Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. Published on June 10, 2013 (320 words) - [How To Make An Market Research Client Angry In 7 Easy Steps — Greenbook](/content/insights/insights-industry-news/how-to-make-an-market-research-client-angry-in-7-easy-steps.html): The 7 steps to making Market Research Clients Angry, by the original Angry Market Research Client. Published on December 19, 2012 - [Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota and NBC Universal applied a multi-screen approach to integrated advertising. — Greenbook](/content/insights/arfam8-impact-of-multi-screen-strategy-across-the-purchase-funnel.html): Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota and NBC Universal applied a multi-screen approach to integrated advertising. Published on June 10, 2013 - [Big minds got together in the Marriott Ballroom following a short break to discuss the definition and use cases of Big Data and it’s impact on Research. — Greenbook](/content/insights/arfam8-how-can-big-data-move-research-forward/index.html): Big Data: It’s definition, uses cases, and impact on research. Published on June 10, 2013 - [The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space — Greenbook](/content/insights/arfam8-going-beyond-currency-a-new-approach-to-advertising-testing.html): The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space Published on June 10, 2013 (256 words) - [Cartograms: A Visualization Technique for Researchers — Greenbook](/content/insights/research-methodologies/cartograms-a-visualization-technique-for-researchers.html): As market researchers seek out better visualization techniques, it is worth investigating the cartogram. Published on November 15, 2012 - [What Value Does Disintermediation Bring Without Expertise? — Greenbook](/content/insights/insights-technology/what-value-does-disintermediation-bring-without-expertise.html): DIY MR is a powerful tool, but a potentially dangerous one. DIY MR is also clearly here to stay, and seemingly on the increase. Published on September 20, 2012 (752 words) - [Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders — Greenbook](/content/insights/market-research-leaders/next-gen-research-new-techniques-neuro-nonsense-038-the-hidden-persuaders.html): John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights. Published on December 13, 2012 - [A synopsis of the presentation on Project Blueprint; a proposed industry-first single source measurement platform across TV, Radio, PC, Smartphone and Tablet. — Greenbook](/content/insights/arfam8-a-path-to-a-multi-platform-solution/index.html): A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet. Published on June 10, 2013 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 28, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-november-28-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on November 28, 2012 - [Scurrilous Scalawags and Other Alliterative Miscreants — Greenbook](/content/insights/market-research-trends/scurrilous-scalawags-and-other-alliterative-miscreants.html): It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its members only, rather than for the benefit of the industry as a whole, with the members reaping the benefits thereof. Published on December 14, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 13, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-november-13-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on November 13, 2012 - [Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012) — Greenbook](/content/insights/market-research-trends/using-research-to-predict-the-future-in-three-easy-steps-lessons-from-amsrs-conference-2012.html): Whatever the future, the research industry can choose to lead the way, so long as it remains open to change. Published on October 16, 2012 - [Sliders: Good for White Castle, Bad for Research — Greenbook](/content/insights/research-methodologies/sliders-good-for-white-castle-bad-for-research/index.html): Using sliders in online surveys may increase engagement, but also introduce bias. Published on January 18, 2013 (745 words) - [Does Big Data Need To Become Small Data? — Greenbook](/content/insights/insights-technology/does-big-data-need-to-become-small-data/index.html): Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked? Published on November 2, 2012 (771 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 8, 2013 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-8-2013.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on January 8, 2013 (573 words) - [GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile — Greenbook](/content/insights/mobile-market-research/grit-sneak-peek-continued-mainstreaming-of-communities-social-mobile.html): For this report, we wanted respondents to take a more general view on potential future changes in the research industry. Published on October 26, 2012 - [Announcing GRIT 2012: A New Approach To Understanding Research Transformation — Greenbook](/content/insights/announcing-grit-2012-a-new-approach-to-understanding-research-transformation.html): We are taking a holitic and synthesis-based approach to GRIT to ensure it delivers maximum value and impact to everyone. Published on September 27, 2012 (835 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-best-of-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last year. Published on December 20, 2012 (563 words) - [Why (And When) We Like Google Consumer Surveys — Greenbook](/content/insights/insights-technology/why-and-when-we-like-google-consumer-surveys/index.html): Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making. Published on November 13, 2012 (935 words) - [Is Market Research Like The Shoemaker’s Children? — Greenbook](/content/insights/insights-industry-news/is-market-research-like-the-shoemaker8217s-children.html): Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem. Published on October 18, 2012 (981 words) - [Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange — Greenbook](/content/insights/market-research-trends/driving-innovation-in-the-insight-function-introducing-insight-innovation-exchange.html): Addressing a glaring gap in the MR industry: a multi-approach and holistic platform dedicated to advancing innovation within this space. Published on December 10, 2012 - [Are Cognitive Biases On The Increase? — Greenbook](/content/insights/research-methodologies/are-cognitive-biases-on-the-increase/index.html): Are we in Market Research spending less time than we should in thinking about the consequences of Behavioral Economics? Published on January 7, 2013 - [Social Networks & Human Behavior — Greenbook](/content/insights/insights-industry-news/social-networks-038-human-behavior/index.html): The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas. Published on October 31, 2012 - [The High Cost of Dissatisfaction — Greenbook](/content/insights/research-methodologies/the-high-cost-of-dissatisfaction/index.html): How patient satisfaction surveys are being used to reward and punish hospitals. Published on November 6, 2012 (509 words) - [Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers. — Greenbook](/content/insights/market-segmentation-for-digital-natives-vs-digital-immigrants.html): Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers. Published on August 29, 2013 (616 words) - [What If Big Data Doesn’t Work? — Greenbook](/content/insights/insights-technology/what-if-big-data-doesn8217t-work/index.html): Big Data’s promise relies on assumptions, none of which may be valid (or, in fairness, may not be valid today but might be in the future). Published on November 8, 2012 (774 words) - [Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology — Greenbook](/content/insights/market-research-trends/dueling-keynotes-how-two-esomar-speakers-reveal-very-different-takes-on-technology.html): Two keynote addresses at ESOMAR Congress had differing viewpoints on the impact of technology on online communications. Published on September 28, 2012 - [Six 2013 New Year’s Resolutions For Marketing And Insights — Greenbook](/content/insights/competitive-intelligence/six-2013-new-years-resolutions-for-marketing-and-insights.html): This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives. Published on December 18, 2012 (785 words) - [What Career Paths Can Market Researchers Aspire To? — Greenbook](/content/insights/insights-careers/what-career-paths-can-market-researchers-aspire-to/index.html): What can Market Research do to attract top talent coming out of top universities? Part of that is providing attractive career paths. Published on October 9, 2012 - [Advertising Research Foundation Announces President & CEO Barocci’s Retirement — Greenbook](/content/insights/market-research-trends/advertising-research-foundation-announces-president-038-ceo-baroccis-retirement.html): Advertising Research Foundation Announces President & CEO Bob Barocci’s Retirement. His successor will have quite a few challenges to contend with. Published on December 5, 2012 (670 words) - [Submissions And Voting Now Open for Insight Innovation Competition — Greenbook](/content/insights/market-research-leaders/submissions-and-voting-now-open-for-insight-innovation-competition.html): Insight Innovation aims to help the marketing research industry adapt to the rapid changes due to surfacing technologies. Published on January 10, 2013 (654 words) - [Misc. Thoughts On AMSRS, ESOMAR & Social Media Quality — Greenbook](/content/insights/market-research-trends/misc-thoughts-on-amsrs-esomar-038-social-media-quality.html): A collection of thoughts and updates from the mind of Lenny Murphy for your reading pleasure on a pre-Holiday Friday. Published on August 31, 2012 (1,971 words) - [Radial Landscape Map- A Revolution in Brand Mapping and Data Visualisation — Greenbook](/content/insights/research-methodologies/radial-landscape-map-a-revolution-in-brand-mapping-and-data-visualisation.html): The Radial Landscape Map provides both visual clarity and analytical rigor in displaying brand attributes and corresponding brands. Published on October 10, 2012 (884 words) - [Like It Or Not? — Greenbook](/content/insights/research-methodologies/like-it-or-not/index.html): In research, too often we’re concerned with whether consumers like or dislike things. But like and dislike are only part of the equation. Published on December 17, 2012 (710 words) - [Market Research in the Mobile World — Greenbook](/content/insights/trends/market-research-in-the-mobile-world/index.html): Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam. Published on April 18, 2012 (1,890 words) - [Insights: The Needle In The Haystack — Greenbook](/content/insights/insights-industry-news/insights-the-needle-in-the-haystack/index.html): Our industry is moving to a business model based on discovering elusive needles in the haystack. Published on January 17, 2013 - [Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys — Greenbook](/content/insights/market-research-trends/jeffrey-henning8217s-mrx-top-10-all-atwitter-about-twitter-surveys.html): Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Published on October 15, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 27, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-october-27-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on October 27, 2012 - [Old World To New World — Greenbook](/content/insights/market-research-trends/old-world-to-new-world/index.html): There are three drivers to incorporating tech and innovation in your thinking. Published on December 20, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 2, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-october-2-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on October 2, 2012 (725 words) - [We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights? — Greenbook](/content/insights/market-research-leaders/we8217re-going-to-vegas-baby-what-will-ces-tell-us-about-the-future-of-insights.html): What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out. Published on January 1, 2013 (303 words) - [A Client-side Perspective On The Quality Of Market Research — Greenbook](/content/insights/insights-industry-news/a-client-side-perspective-on-the-quality-of-market-research.html): From working on the client-side there are some practices that can help the different parties work together more collaboratively. Published on October 7, 2012 - [About That Gen 2 Advisors Announcement…. — Greenbook](/content/insights/brand-strategy/about-that-gen-2-advisors-announcement8230/index.html): Lenny Murphy provides some details about the launch of Gen2 Advisors. Published on November 12, 2012 (707 words) - [Get Into Their Shoes Before Getting Into Their Minds — Greenbook](/content/insights/insights-industry-news/get-into-their-shoes-before-getting-into-their-minds.html): Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find. Published on September 21, 2012 - [#TMRE Debrief: Market Research At A Critical Inflection Point — Greenbook](/content/insights/insights-industry-news/tmre-debrief-market-research-at-a-critical-inflection-point.html): Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise? Published on November 16, 2012 - [The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns — Greenbook](/content/insights/market-research-trends/the-inaugural-effie-report-learn-what-drives-winning-marketing-campaigns.html): Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness. Published on October 10, 2012 - [What Can The CES Tell Us About The Future Of Market Research? — Greenbook](/content/insights/market-research-trends/what-can-the-ces-tell-us-about-the-future-of-market-research.html): The science fiction vision of a smart home is now a reality and it is going to open up a whole new world of insights. Published on January 15, 2013 (648 words) - [The Ugly Duckling That Was Market Research — Greenbook](/content/insights/insights-industry-news/the-ugly-duckling-that-was-market-research/index.html): The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan. Published on October 24, 2012 (393 words) - [Let’s Stop Demonizing DIY — Greenbook](/content/insights/insights-technology/let8217s-stop-demonizing-diy/index.html): DIY research can usually be grouped into three categories. None of these DIY situations is likely to do any irreparable harm to vendors. Published on October 22, 2012 (1,091 words) - [Getting Taken Seriously: A Hispanic Researcher’s POV — Greenbook](/content/insights/insights-industry-news/getting-taken-seriously-a-hispanic-researcher8217s-pov.html): Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next. Published on November 7, 2012 - [Friday Rewind: Google, Twitter & Facebook… Oh My! — Greenbook](/content/insights/insights-industry-news/friday-rewind-google-twitter-038-facebook8230-oh-my.html): The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever. Published on July 17, 2014 (1,483 words) - [The Client-side View: We Ignore Social Media Research At Our Peril — Greenbook](/content/insights/brand-strategy/the-client-side-view-we-ignore-social-media-research-at-our-peril.html): Is Social Media getting a bad deal? I can’t speak for Marketing, but for Insights I’d say we ignore Social Media at our peril. Here’s why. Published on November 30, 2012 (671 words) - [Predictions for 2013 Part 1: Reineke Reitsma of Forrester — Greenbook](/content/insights/market-research-leaders/predictions-for-2013-part-1-reineke-reitsma-of-forrester.html): Part 2 of 2 as we answer questions following a webinar hosted by Research for Good on “Predictions for 2013.” Published on November 26, 2012 (1,867 words) - [Market Research in the Post-PC Era — Greenbook](/content/insights/research-methodologies/market-research-in-the-post-pc-era/index.html): Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry? Published on September 26, 2012 - [Man vs. MR’s Goldmine, Mobile: The Medium Is The Message — Greenbook](/content/insights/market-research-trends/man-vs-mrs-goldmine-mobile-the-medium-is-the-message.html): I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I came away with one very clear message – the MR industry was about to experience imminent upheaval. Published on November 14, 2012 - [When it Comes to Political Research, the Answers Aren’t Always in the Data Book — Greenbook](/content/insights/research-methodologies/when-it-comes-to-political-research-the-answers-arent-always-in-the-data-book.html): In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evokes, than it is to uncover whether they are simply favorable or unfavorable. Published on September 24, 2016 (655 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 15, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-september-15-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on September 15, 2012 - [ESOMAR Congress Day 1: A Client Side Highlights Reel — Greenbook](/content/insights/market-research-industry/esomar-congress-day-1-a-client-side-highlights-reel.html): I look around at ESOMAR and see what looks like the biggest, most capable bunch of people I’ve seen in one place in a long time: Professionalism and creativity ooze from this venue; the conversations are engaging and just plain cool. Published on September 11, 2012 - [Taking Care of Retailers In A Manufacturer Focused Research World — Greenbook](/content/insights/research-methodologies/taking-care-of-retailers-in-a-manufacturer-focused-research-world.html): Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot. Published on September 27, 2012 (801 words) - [Is Market Research Reliable? — Greenbook](/content/insights/brand-strategy/is-market-research-reliable/index.html): Findings from Morpace’s May 2012 omnibus survey shed light on how reliable normal people find market research results. Published on October 29, 2012 (286 words) - [The Most Important Presentation at Esomar Congress — Greenbook](/content/insights/insights-industry-news/the-most-important-presentation-at-esomar-congress/index.html): The presentation from ESOMAR Congress that has stayed with me featured none of the hot topics in market research. Published on October 8, 2012 (482 words) - [How VoteIT Is Planning To Reshape Decision Making: An Interview With Jim Longo — Greenbook](/content/insights/insights-technology/how-voteit-is-planning-to-reshape-decision-making-an-interview-with-jim-longo.html): And the disruption of the traditional market research continues. The latest example? VoteIt. Published on September 10, 2012 (1,407 words) - [Should DIY Be A Dirty Little Word? — Greenbook](/content/insights/market-research-trends/should-diy-be-a-dirty-little-word/index.html): The pejorative tone that many people associate with DIY raises a few thoughts… Published on September 19, 2012 - [How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak. — Greenbook](/content/insights/market-research-trends/how-market-researchers-can-avoid-the-fate-of-tower-records-borders-and-kodak.html): If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dramatically. Yes, it takes a little while for people’s habits to change—but once they start to change, your category can transform rapidly. Published on September 25, 2012 - [Will Market Research Still Exist In 20 Years? — Greenbook](/content/insights/market-research-trends/will-market-research-still-exist-in-20-years/index.html): Will your company continue to exist and thrive 20 years from now? Is it well set to survive the digital revolution? Published on October 1, 2012 (606 words) - [A Blizzard Of Insights At The Sentiment Symposium — Greenbook](/content/insights/market-research-trends/a-blizzard-of-insights-at-the-sentiment-symposium/index.html): Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day. Published on November 5, 2012 (849 words) - [Garbage In Garbage Out Part Deux (aka Panels Suck) — Greenbook](/content/insights/research-methodologies/garbage-in-garbage-out-part-deux-aka-panels-suck/index.html): What’s the difference between a $6 respondent and a $25 respondent? Is a $25 respondent better in terms of recruiting practices? Published on September 13, 2012 (745 words) - [The Influencer Myth — Greenbook](/content/insights/research-methodologies/the-influencer-myth/index.html): A problem with much of the research into influence is that it is based on the human tendency to see patterns, even if patterns don’t exist. Published on September 5, 2012 - [Why Consumer Is King: Moving With Our Mobile Market — Greenbook](/content/insights/research-methodologies/why-consumer-is-king-moving-with-our-mobile-market/index.html): I wonder why we continue to question whether our industry should adopt mobile research as a core methodology? Published on September 6, 2012 - [Interview with Vivek Bhaskaran of Survey Analytics — Greenbook](/content/insights/market-research-leaders/interview-with-vivek-bhaskaran-of-survey-analytics/index.html): QuestionPro (one of the Survey Analytics family of research products) has acquired PollBob. Here is an interview on why the deal happened. Published on August 21, 2012 - [Kristof De Wulf of InSites Consulting — Greenbook](/content/insights/market-research-leaders/kristof-de-wulf-of-insites-consulting/index.html): Continuing my series of interviews with companies shaping the future of MR, we have a chat with Kristof De Wulf, CEO of InSites Consulting. Published on May 9, 2012 - [Richard Owen of Satmetrix — Greenbook](/content/insights/market-research-leaders/richard-owen-of-satmetrix/index.html): Regardless of your opinion on NPS, it is definitely a widely used metric and Satmetrix is certainly one of the leaders in that field. Published on April 11, 2012 - [Tamara Barber On The Potential Growth Of Latin American Research — Greenbook](/content/insights/insights-industry-news/tamara-barber-on-the-potential-growth-of-latin-american-research.html): Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market. Published on September 14, 2012 - [Updated: Market Research in the Mobile World Day 2 by RW Connect — Greenbook](/content/insights/market-research-trends/updated-market-research-in-the-mobile-world-day-2-by-rw-connect.html): A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect. Published on April 19, 2012 (3,433 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 3, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-september-3-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on September 3, 2012 (645 words) - [Google Makes Their Market Research Play: Now What? — Greenbook](/content/insights/brand-strategy/google-makes-their-market-research-play-now-what/index.html): The announcement that Google had launched a formal market research offering sent shock waves through the industry today. Published on March 29, 2012 - [10 Key Takeaways From Market Research in the Mobile World — Greenbook](/content/insights/market-research-trends/10-key-takeaways-from-market-research-in-the-mobile-world.html): Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference. Published on July 24, 2012 (2,028 words) - [More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind — Greenbook](/content/insights/market-research-trends/more-thoughts-on-pmrg-2012-conference-get-on-board-the-innovation-train-or-get-left-behind.html): I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data. Published on April 4, 2012 - [10 Steps For Stretching Marketing Research For More And Better Insights — Greenbook](/content/insights/insights-industry-news/10-steps-for-stretching-marketing-research-for-more-and-better-insights.html): Marketing research and analytics are foundational tools to help firms discover compelling actionable insights. Published on May 29, 2012 - [Riding The Whirlwind: Observations On The Pace Of Industry Change in Market Research — Greenbook](/content/insights/market-research-trends/riding-the-whirlwind-observations-on-the-pace-of-industry-change-in-market-research.html): An acceleration of change seems to be occurring. We have reached the tipping point, and the flood of change is about to be felt by us all. Published on May 17, 2012 - [Do MR Clients Always Recognize Quality When They See it? — Greenbook](/content/insights/insights-industry-news/do-mr-clients-always-recognize-quality-when-they-see-it.html): ”..clients sooner or later will buy cheap data over good data every time”. Is that true? Published on August 7, 2012 - [Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies — Greenbook](/content/insights/brand-strategy/thoughts-on-the-2012-honomichl-report-of-top-50-market-research-companies.html): What does the 2012 Honomichl Top 50 Report tell us about the possible future of the industry? Published on June 29, 2012 (1,272 words) - [Access Panel Recruitment: The Real Dirty Secret? — Greenbook](/content/insights/research-methodologies/access-panel-recruitment-the-real-dirty-secret/index.html): One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels. Published on March 6, 2012 - [The Best Of The Web – An Explosion of Social Media in Asia Pac — Greenbook](/content/insights/market-research-trends/the-best-of-the-web-8211-an-explosion-of-social-media-in-asia-pac.html): The Chinese, in particular, are not slow to make their feelings known – displaying a willingness to write negative reviews. Published on July 14, 2010 - [Breaking Market Research Rules to Drive Business Results — Greenbook](/content/insights/insights-industry-news/breaking-market-research-rules-to-drive-business-results.html): I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today. Published on June 27, 2012 (768 words) - [Why Recall Must Die: Capturing the Point of Emotion — Greenbook](/content/insights/market-research-trends/why-recall-must-die-capturing-the-point-of-emotion/index.html): Most market researchers give little to no thought to their reliance on recall and, in doing so, fail to better understand respondents. Published on April 24, 2012 (1,362 words) - [MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou — Greenbook](/content/insights/market-research-trends/mrmw-day-2-synopses-by-dana-stanley-038-illustrations-by-betty-adamou.html): Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing! Published on April 19, 2012 - [Why Do Companies Buy Cheap Market Research? — Greenbook](/content/insights/insights-industry-news/why-do-companies-buy-cheap-market-research/index.html): Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases. Published on August 13, 2012 - [The Nobel of Market Research Innovation — Greenbook](/content/insights/brand-strategy/the-nobel-of-market-research-innovation/index.html): This years’ NGMR (Next Gen Market Research) Award Nominations are due in just under 2 weeks. Have you submitted your nominations yet? Published on September 5, 2012 - [Online Customer Reviews and The Link Between Customer Experience and Revenue — Greenbook](/content/insights/brand-strategy/online-customer-reviews-and-the-link-between-customer-experience-and-revenue.html): Reviews drive a significant portion of total booking revenues. These reviews interact and expand the total impact of media and marketing. Published on June 24, 2012 (651 words) - [AIMing For Research Relevance In Latin America — Greenbook](/content/insights/market-research-trends/aiming-for-research-relevance-in-latin-america/index.html): After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The region is ripe with opportunity and is developing fast. Here is why I think that. Published on August 20, 2012 - [Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX — Greenbook](/content/insights/market-research-trends/mobile-perspectives-africa-privacy-roi-and-beyond-mrmw-mrx.html): Annie Pettit live blogs select sessions from the Market Reseasrch in the Mobile World Conference in Cincinnati. Published on July 19, 2012 (665 words) - [The Battle for the Future of MR has Begun: Empowered Consumers Versus “Darth Data” — Greenbook](/content/insights/insights-industry-news/the-battle-for-the-future-of-mr-has-begun-empowered-consumers-versus-8220darth-data8221.html): When we look at New MR, we see tools that are perfectly suited to support both sides of the marketplace. Published on August 17, 2012 (1,062 words) - [Storytelling in Six Slides! A Blueprint for Maximum MR Impact — Greenbook](/content/insights/insights-industry-news/storytelling-in-six-slides-a-blueprint-for-maximum-mr-impact.html): I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report. Published on June 18, 2012 (505 words) - [Transparency In How Technology Companies Approach Market Research — Greenbook](/content/insights/market-research-trends/transparency-in-how-technology-companies-approach-market-research.html): Transparency in how technology companies approach MR will be much less than you are accustomed to. Published on August 29, 2012 (648 words) - [4 Common Myths About Human Decision Making — Greenbook](/content/insights/insights-industry-news/4-common-myths-about-human-decision-making/index.html): Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making. Published on August 27, 2012 (1,015 words) - [Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley — Greenbook](/content/insights/market-research-trends/updated-with-illustrations-market-research-in-the-mobile-world-day-1-by-dana-stanley.html): Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam. Published on April 18, 2012 - [What is this thing called “Insight”? — Greenbook](/content/insights/insights-industry-news/what-is-this-thing-called-8220insight8221/index.html): Edward Appleton defines and gives examples of insights in market research. Published on August 20, 2012 (266 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 25, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-25-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 25, 2012 - [How loyal are your loyal buyers, really? — Greenbook](/content/insights/insights-industry-news/how-loyal-are-your-loyal-buyers-really/index.html): What percent of the time do your loyal buyers actually buy your brand? The data might surprise you. Published on September 4, 2012 (813 words) - [When Marketing Research is Like a Sunset On Pluto — Greenbook](/content/insights/research-methodologies/when-marketing-research-is-like-a-sunset-on-pluto/index.html): Imagining a sunset on Pluto is difficult due to our incomplete knowledge. Why do we ask respondents questions we know they can’t answer? Published on July 26, 2012 (789 words) - [Treating Survey Respondents As Real People — Greenbook](/content/insights/research-methodologies/treating-survey-respondents-as-real-people/index.html): Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. Published on April 25, 2012 - [My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity — Greenbook](/content/insights/market-research-leaders/my-life-on-the-8220v-list8221-how-social-media-reach-038-influence-translate-into-offline-opportunity.html): Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Published on February 12, 2012 - [How Research Can Help Prevent Mis-Selling Scandals: Monitoring Service & Advice — Greenbook](/content/insights/research-methodologies/how-research-can-help-prevent-mis-selling-scandals-monitoring-service-038-advice.html): Video mystery shopping is an excellent tool to capture the reality of the customer experience and the nature of advice given. Published on July 10, 2012 - [insights/market-research-leaders/interview-with-julie-wittes-schlack-of-communispace.html](/content/insights/market-research-leaders/interview-with-julie-wittes-schlack-of-communispace.html) (3,913 words) - [When the Conclusion Isn’t Supported by the Methodology, and why RateStars is Nonsense — Greenbook](/content/insights/research-methodologies/when-the-conclusion-isn8217t-supported-by-the-methodology-and-why-ratestars-is-nonsense.html): RateStars is a new website that promises to identify “The Top 100 in any Industry.” Sounds cool, right? Not so fast. Published on August 6, 2012 (790 words) - [Is Latin America Going To Lead The Research Revolution? — Greenbook](/content/insights/market-research-trends/is-latin-america-going-to-lead-the-research-revolution.html): I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why. Published on August 10, 2012 - [Why Screeners Must Go Away — Greenbook](/content/insights/research-methodologies/why-screeners-must-go-away/index.html): Why are we screening out people so badly in research studies? Especially where you can avoid these screeners? Published on August 14, 2012 - [The Avenger’s Guide to Qualitative Respondents — Greenbook](/content/insights/research-methodologies/the-avenger8217s-guide-to-qualitative-respondents/index.html): Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. Published on May 17, 2012 (1,231 words) - [Market Research in the Mobile World: Recap, Blogs, & Photos — Greenbook](/content/insights/insights-industry-news/market-research-in-the-mobile-world-recap-blogs-038-photos.html): MRMW had over 300 attendees from both sides of the table. Here’s a recap of real-time blogging and photos from the event. Published on July 23, 2012 - [Creating Positive Feedback Loops through Engagement in MROCs — Greenbook](/content/insights/research-methodologies/creating-positive-feedback-loops-through-engagement-in-mrocs.html): When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops. Published on July 2, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 23, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-july-23-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 23, 2012 - [MRMW: Kids in a Candy Store — Greenbook](/content/insights/research-methodologies/mrmw-kids-in-a-candy-store/index.html): At MRMW, the stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them? Published on July 19, 2012 - [The Black Hole of Research: Dull but Critical — Greenbook](/content/insights/research-methodologies/the-black-hole-of-research-dull-but-critical/index.html): Fieldwork to many researchers is frequently the least exciting part of a project, but it is a critical part of your success as a researcher. Published on August 6, 2012 (951 words) - [Choosing A Position: Navigating The Tightrope Of The Personal Brand — Greenbook](/content/insights/insights-industry-news/choosing-a-position-navigating-the-tightrope-of-the-personal-brand.html): Ray Poynter with some advice on personal branding and how to decide what position to take. Published on July 9, 2012 - [We need more contrarians and curmudgeons! — Greenbook](/content/insights/market-research-trends/we-need-more-contrarians-and-curmudgeons/index.html): Conferences have become so specialized that only the faithful are likely to attend. Are we missing out on important debates? Published on July 25, 2012 - [Repealing Reg’s Law — Greenbook](/content/insights/insights-industry-news/repealing-reg8217s-law/index.html): Transparency is a long-held value of the research profession, as it is with any discipline that claims to be scientific in its methods. Published on August 29, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 3, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-3-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 3, 2012 - [Revisting 8 Things I Would Do if I Were a Market Research Company — Greenbook](/content/insights/market-research-trends/revisting-8-things-i-would-do-if-i-were-a-market-research-company.html): Jason Anderson revisits his ‘8 Things I Would Do if I Were a Market Research Company’ after two days of discussion and sharing at MRMW. Published on July 30, 2012 (634 words) - [Fresh Voices: Twitter Buzzwords Are Insights Buzzkill — Greenbook](/content/insights/market-research-industry/fresh-voices-twitter-buzzwords-are-insights-buzzkill.html): We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But maybe it’s time to get back to what the buzzwords actually mean. Maybe we should be defining our insights rather than just adding a too-often used label. We should give our insights their due. Published on August 30, 2012 (757 words) - [MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped — Greenbook](/content/insights/market-research-trends/mrmw-some-new-options-for-remote-participation-038-my-thanks-to-all-who-helped.html): The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees. For those unable to attend, MRIA is offering a live simulcast. Published on July 13, 2012 (1,125 words) - [Lead up to MRMW: Interview with Rebecca West of Civicom — Greenbook](/content/insights/market-research-industry/lead-up-to-mrmw-interview-with-rebecca-west-of-civicom.html): For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of new market research, how being part of the MRMW community has been a benefit and a sneak peek of the case study she’ll be discussing in July. Published on June 28, 2012 - [CEO Series: Gongos Research Mourns the Loss of Founder & CEO John Gongos — Greenbook](/content/insights/insights-industry-news/ceo-series-gongos-research-mourns-the-loss-of-founder-038-ceo-john-gongos.html): Gongos Research is deeply saddened to announce the sudden passing of John Gongos, its beloved founder and CEO, on July 25, 2012. Published on July 26, 2012 - [Fresh Voices: The Qualundrum of Innovation Development — Greenbook](/content/insights/research-methodologies/fresh-voices-the-qualundrum-of-innovation-development.html): Is there a role for qualitative consumer research in the innovation development process or is risk taking and self belief the key? Published on August 1, 2012 (745 words) - [Fresh Voices: Make Your Participants Better — Greenbook](/content/insights/insights-industry-news/fresh-voices-make-your-participants-better/index.html): We all know that sense of frustration when people just don’t understand what you want from them. Published on August 14, 2012 (701 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 19, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-august-19-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 19, 2012 - [You Like Me, You Really Like Me! — Greenbook](/content/insights/market-research-leaders/you-like-me-you-really-like-me/index.html): Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter. Published on May 25, 2012 (955 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 11, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-11-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 11, 2012 (545 words) - [Improving Upon EFM Tools — Greenbook](/content/insights/research-methodologies/improving-upon-efm-tools/index.html): How can we improve on the undoubted utility of EFM tools while at the same time better harnessing social media? Published on June 25, 2012 - [Information is free. Insight is expensive. Action is priceless. — Greenbook](/content/insights/insights-industry-news/information-is-free-insight-is-expensive-action-is-priceless.html): How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson. Published on August 28, 2012 - [Highlights from the start of Market Research in the Mobile World — Greenbook](/content/insights/market-research-industry/highlights-from-the-start-of-market-research-in-the-mobile-world.html): Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World. Published on July 18, 2012 (384 words) - [Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted — Greenbook](/content/insights/market-research-trends/jeffrey-henningss-mrx-top-ten-8211-the-want-button-client-side-tweeters-quality-surveys-038-researcherconsultants-wanted.html): Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted. Published on July 7, 2012 - [Innovating The Innovation Conference — Greenbook](/content/insights/insights-industry-news/innovating-the-innovation-conference/index.html): Our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. Published on May 22, 2012 (1,759 words) - [Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer — Greenbook](/content/insights/research-methodologies/lessons-from-frito-lay8217s-facebook-co-creation-by-david-bauer.html): Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand. Published on August 3, 2012 (637 words) - [Danger Will Robinson! — Greenbook](/content/insights/insights-technology/danger-will-robinson/index.html): Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent. Published on November 23, 2010 (1,091 words) - [TMRTE: Showcasing The New PGA of Market Research — Greenbook](/content/insights/insights-technology/tmrte-showcasing-the-new-pga-of-market-research/index.html): What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on… Published on May 6, 2012 (533 words) - [CEO Series: An Interview With Matt Warta of GutCheck — Greenbook](/content/insights/market-research-leaders/ceo-series-an-interview-with-matt-warta-of-gutcheck.html): An interview with Matt Warta, CEO of GutCheck, on the future of market research. Published on February 9, 2012 - [Lead up to MRMW: Interview with Leslie Townsend of Kinesis — Greenbook](/content/insights/market-research-leaders/lead-up-to-mrmw-interview-with-leslie-townsend-of-kinesis.html): An interview with Leslie Townsend of Kinesis ahead of Market Research in the Mobile World. Published on July 12, 2012 - [The Dangers Of Assuming The Status Quo Is Right — Greenbook](/content/insights/insights-industry-news/the-dangers-of-assuming-the-status-quo-is-right/index.html): Research needs to consider what new technologies add to the mix, rather than try to fit them to some outdated model of what research is. Published on July 31, 2012 - [Lead up to MRMW: Interview with Kevin Lonnie of KL Communications — Greenbook](/content/insights/market-research-leaders/lead-up-to-mrmw-interview-with-kevin-lonnie-of-kl-communications.html): An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World. Published on July 17, 2012 (686 words) - [Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting — Greenbook](/content/insights/market-research-leaders/lead-up-to-market-researchmw-interview-with-elias-veris-amp-filip-de-boeck-of-insites-consulting.html): An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World. Published on July 10, 2012 - [Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys — Greenbook](/content/insights/market-research-industry/lead-up-to-mrmw-interview-with-paul-mcdonald-of-google-consumer-surveys.html): As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something quite near and dear to my heart: caring for the folks participating in the research through the process. Published on June 22, 2012 - [3 Lessons for Market Research Project Managers From the Facebook IPO — Greenbook](/content/insights/insights-industry-news/3-lessons-for-market-research-project-managers-from-the-facebook-ipo.html): Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices. Published on May 30, 2012 - [Establishing Social Media Research Benchmarks With Ford, P&G & Coke — Greenbook](/content/insights/insights-industry-news/establishing-social-media-research-benchmarks-with-ford-p038g-038-coke.html): A major barrier to widespread adoption of social media research techniques is the lack of standard benchmarks across the industry. Published on June 11, 2012 (895 words) - [Lead up to MRMW: Interview with Scott Stein of QuestBack — Greenbook](/content/insights/market-research-industry/lead-up-to-mrmw-interview-with-scott-stein-of-questback.html): Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19. Published on July 5, 2012 - [Digital Publishing in an Age of Convergence Series: Innovation in Context — Greenbook](/content/insights/market-research-trends/digital-publishing-in-an-age-of-convergence-series-innovation-in-context.html): In spite of technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old. Published on April 2, 2012 (2,256 words) - [Lead up to Market ResearchMW: Interview with Tom Anderson of Anderson Analytics — Greenbook](/content/insights/market-research-leaders/lead-up-to-market-researchmw-interview-with-tom-anderson-of-anderson-analytics.html): An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World. Published on June 25, 2012 - [DIY Tools and the Changing World of Marketing Research — Greenbook](/content/insights/insights-industry-news/diy-tools-and-the-changing-world-of-marketing-research.html): Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego. Published on June 5, 2012 (1,166 words) - [The Insights Supplier- Part 1: Choosing a Direction — Greenbook](/content/insights/insights-industry-news/the-insights-supplier-part-1-choosing-a-direction/index.html): Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success. Published on February 2, 2012 - [Digital Publishing in an Age of Convergence Series: Change is the New Constant — Greenbook](/content/insights/insights-technology/digital-publishing-in-an-age-of-convergence-series-change-is-the-new-constant.html): Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant. Published on March 9, 2012 - [A Technologist’s Research Manifesto: Introduction — Greenbook](/content/insights/insights-industry-news/a-technologist8217s-research-manifesto-introduction.html): The practice of market research is itself an information industry, initially existing as a result of industrialization. Published on June 12, 2012 - [DeepMR: Market Research Mines Social Sentiment — Greenbook](/content/insights/research-methodologies/deepmr-market-research-mines-social-sentiment/index.html): Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups? Published on May 1, 2012 - [Lead up to Market ResearchMW: Interview with Matt Dusig of uSamp — Greenbook](/content/insights/market-research-leaders/lead-up-to-market-researchmw-interview-with-matt-dusig-of-usamp.html): An interview with Matt Dusig of uSamp ahead of Market Research in the Mobile World. Published on July 8, 2012 (638 words) - [Lessons from Thinking, Fast & Slow: System 1 and System 2 — Greenbook](/content/insights/insights-industry-news/lessons-from-thinking-fast-038-slow-system-1-and-system-2.html): System 1, System 2, AND System 3? How systemic thinking can improve your insights. Published on August 1, 2020 (1,409 words) - [Getting Ready For #MRMW: A Client’s Perspective — Greenbook](/content/insights/insights-technology/getting-ready-for-mrmw-a-client8217s-perspective/index.html): Jason Anderson is packing light for MRMW, thanks to advances in technology. Are you ready to ride the mobile wave? Published on July 17, 2012 (343 words) - [#MRMW Preview: Why Location is the Killer Feature of Mobile Research — Greenbook](/content/insights/market-research-trends/mrmw-preview-why-location-is-the-killer-feature-of-mobile-research.html): That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here are the top 5 reasons why. Published on July 3, 2012 (762 words) - [Market Research Software I Wish I Had — Greenbook](/content/insights/insights-technology/market-research-software-i-wish-i-had/index.html): Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for. Published on July 11, 2012 (417 words) - [TMRTE 2012 – Viva la Revolution!! — Greenbook](/content/insights/market-research-trends/tmrte-2012-8211-viva-la-revolution/index.html): Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their impressions, thoughts, inspirations, and enthusiasm for the recent The Market Research Technology Event. This is a fun and insightful post for both those who did and did not attend TMRTE. Published on May 20, 2012 - [Are The Heavy Users Of #MRX #SM Ahead Of The Curve Or Just Talking To Themselves? — Greenbook](/content/insights/market-research-trends/are-the-heavy-users-of-mrx-sm-ahead-of-the-curve-or-just-talking-to-themselves.html): Are the social media heavy users in #MRX ahead of the curve, or are they simply talking to each other? Published on June 15, 2012 - [What Sort Of Skill Set Do Researchers Need To Be Considered “Consultants”? — Greenbook](/content/insights/insights-industry-news/what-sort-of-skill-set-do-researchers-need-to-be-considered-8220consultants8221.html): if we aspire to being business partners, what consultancy skills do MR folk need in future? Published on June 22, 2012 - [The 50 Most Innovative Companies in Market Research (A GRIT Excerpt) — Greenbook](/content/insights/the-50-most-innovative-companies-in-market-research-a-grit-excerpt.html): A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report. Published on March 15, 2012 - [The Role of Marketing Researchers — Greenbook](/content/insights/market-research-leaders/the-role-of-marketing-researchers/index.html): The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant. Published on June 20, 2012 (751 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 30, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-may-30-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on May 30, 2012 (523 words) - [Do Market Researchers Get Prickly About Social Web Data? — Greenbook](/content/insights/research-methodologies/do-market-researchers-get-prickly-about-social-web-data.html): A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations. Published on July 5, 2012 (496 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 2, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-april-2-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week. Published on April 2, 2012 - [Lead up to MRMW: Interview with Navin Williams of Mobile Measure — Greenbook](/content/insights/market-research-industry/lead-up-to-mrmw-interview-with-navin-williams-of-mobile-measure.html): In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews with some of the speakers. First up is Navin Williams of Mobile Measure re-imagining the possibilities of mobile research. Published on June 13, 2012 - [An Interview With Kristin Luck of Decipher — Greenbook](/content/insights/market-research-leaders/an-interview-with-kristin-luck-of-decipher/index.html): Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher. Published on January 30, 2012 (2,029 words) - [CEO Series: Interview With Janet Kosloff of InCrowd — Greenbook](/content/insights/market-research-leaders/ceo-series-interview-with-janet-kosloff-of-incrowd/index.html): InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo. Published on March 5, 2012 (2,279 words) - [Re:thinking Research with the ARF — Greenbook](/content/insights/market-research-trends/rethinking-research-with-the-arf/index.html): Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Published on March 22, 2012 - [ADVENTURES IN WONDERLAND — Greenbook](/content/insights/market-research-trends/adventures-in-wonderland/index.html): What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out. Published on May 16, 2012 - [Smartphones: The New Brazilian Passion and the Opportunity for Market Research — Greenbook](/content/insights/insights-technology/smartphones-the-new-brazilian-passion-and-the-opportunity-for-market-research.html): With consumers going digital, researchers should embrace mobile research methodologies and technologies now. Published on May 14, 2012 - [Implications of Behavioural Economics for Research — Greenbook](/content/insights/insights-industry-news/implications-of-behavioural-economics-for-research/index.html): People are often irrational in their decision making. This has major implications for how we conduct and analyze market research. Published on March 27, 2012 - [Lead up to MRMW: Interview with Alistair Hill of On Device Research — Greenbook](/content/insights/market-research-trends/lead-up-to-mrmw-interview-with-alistair-hill-of-on-device-research.html): As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I’m particularly excited about how he will demonstrate the new access market researchers are given because of mobile. Published on June 17, 2012 (381 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-may-15-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on May 15, 2012 - [Timing Is Everything: Specific Time Frames in Question Design — Greenbook](/content/insights/insights-industry-news/timing-is-everything-specific-time-frames-in-question-design.html): Say you want to gauge how often people wash their cars. Or drink orange juice… There are two primary ways you can ask this. Published on May 21, 2012 - [Why Do We Need An Insights Approach? — Greenbook](/content/insights/market-research-trends/why-do-we-need-an-insights-approach/index.html): We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it. This means different processes and different tools for insights discovery and insights adoption. In my new book The Insights Advantage: knowing how to win (2012) I discuss how firms can adopt an approach that leads to more and better insights and will lead to more insights-driven decisions. This is the first of a series of blogs that will summarize selected topics out of the book or additional thoughts on the topic of the book: how to win with insights. Published on May 24, 2012 - [Market Researchers Need to Focus on Client Needs — Greenbook](/content/insights/insights-industry-news/market-researchers-need-to-focus-on-client-needs/index.html): We as researchers don’t get to define quality for our clients. We need to view things from a client perspective. Published on May 22, 2012 - [The Customer Journey Through the Eyes of Mobile Research — Greenbook](/content/insights/insights-technology/the-customer-journey-through-the-eyes-of-mobile-research.html): Mobile research enables new opportunities to explore the customer journey from awareness to purchase. Published on May 8, 2012 - [Gamification in Market Research – Is Respondent Engagement More Important than Bias? — Greenbook](/content/insights/research-methodologies/gamification-in-market-research-8211-is-respondent-engagement-more-important-than-bias.html): Does Gamification actually move the perceptual goalposts with its brain-engaging techniques? Published on June 6, 2012 - [MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed — Greenbook](/content/insights/market-research-trends/mr-suppliers-less-bullish-on-the-future-feeling-the-squeeze-of-quality-and-speed.html): In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative. Published on May 6, 2012 (736 words) - [Batteries, Einstein and Effective Thinking for Researchers — Greenbook](/content/insights/research-methodologies/batteries-einstein-and-effective-thinking-for-researchers.html): Mike Sherman’s NewMR presentation led to an interesting exchange that highlights the change in thinking that market research must make. Published on August 4, 2011 (754 words) - [Millward Brown Shows Love To Emotional Measurement & BrainJuicer Returns The Favor — Greenbook](/content/insights/insights-industry-news/millward-brown-shows-love-to-emotional-measurement-038-brainjuicer-returns-the-favor.html): A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived. Published on February 14, 2012 (1,272 words) - [Google Consumer Surveys and Disintermediation: A Client Perspective — Greenbook](/content/insights/insights-technology/google-consumer-surveys-and-disintermediation-a-client-perspective.html): Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Published on April 9, 2012 - [What Facebook’s Instagram Acquisition Means for the Market Research Industry — Greenbook](/content/insights/mobile-market-research/what-facebook8217s-instagram-acquisition-means-for-the-market-research-industry.html): The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social. Published on April 30, 2012 (694 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 20, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-20-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 20, 2012 (569 words) - [Biasing Your Research by the Act of Doing Research — Greenbook](/content/insights/research-methodologies/biasing-your-research-by-the-act-of-doing-research/index.html): One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research. Published on April 23, 2012 (1,023 words) - [Linking Insights to Marketing Strategy! A Client-Side Perspective — Greenbook](/content/insights/insights-industry-news/linking-insights-to-marketing-strategy-a-client-side-perspective.html): To ensure insights are linked to strategy and decision making, it is essential to integrate Action Planning into the MR process. Published on April 18, 2012 - [#MRMW: ‘Social, Local and Mobile’ Will Take Over the World — Greenbook](/content/insights/market-research-trends/mrmw-social-local-and-mobile-will-take-over-the-world.html): The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want to get in touch with, and how can I get them to talk to me? 2.) Contact: Where are the people I want to get in touch with, and how can I get them to talk to me? Published on April 8, 2012 - [A front-row seat as the “NextGen” of MR talent steps into the spotlight at ARF — Greenbook](/content/insights/market-research-industry/a-front-row-seat-as-the-nextgen-of-mr-talent-steps-into-the-spotlight-at-arf.html): Among many engaging moments at last week’s ARF Great Minds Awards luncheon, two stand out – perhaps because they serve as bookends on the past and future of market research. Published on April 5, 2012 - [The Frontiers of Research 2012 (May 8th, NYC) — Greenbook](/content/insights/market-research-leaders/the-frontiers-of-research-2012-may-8th-nyc/index.html): TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics with speakers from four Ivy League schools, and presentations that range from poker to motion picture box office, this should be an informative and enjoyable day. Published on April 26, 2012 - [Counteracting the Dirty Little Secrets of Online Panels — Greenbook](/content/insights/insights-industry-news/counteracting-the-dirty-little-secrets-of-online-panels.html): How can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices? Published on February 13, 2012 - [Behavioral Economics Is Invaluable Once It Is Taken Seriously — Greenbook](/content/insights/market-research-trends/behavioral-economics-is-invaluable-once-it-is-taken-seriously.html): Behavioral economics is ready for its serious phase. That complex, but scientifically measurable, cognitive model is what runs your mind. Published on March 26, 2012 - [GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012? — Greenbook](/content/insights/grit-sneak-peek-what-emerging-research-techniques-will-be-used-in-2012.html): In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012. Published on February 20, 2012 - [Corporate Insights Leaders Share Most Pressing Needs — Greenbook](/content/insights/market-research-leaders/corporate-insights-leaders-share-most-pressing-needs.html): Ian Lewis sumarizes the key takeaways from a panel discussion focusing on client needs featuring three corporate research leaders. Published on April 17, 2012 (1,004 words) - [5 Ways to Fight the Market Research Industry’s “Global Warming” Problem — Greenbook](/content/insights/market-research-trends/5-ways-to-fight-the-market-research-industry8217s-8220global-warming8221-problem.html): Greg Heist offers five things you can start doing today to avert market research’s “global warming” problem: consumer engagement. Published on March 29, 2012 (822 words) - [PMRG 2012 Thoughts and Impressions: Day One — Greenbook](/content/insights/customer-experience/pmrg-2012-thoughts-and-impressions-day-one/index.html): Diane Hayes summarizes her thoughts from the first day of presentations and networking at PMRG in Orlando. Published on March 29, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-april-17-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on April 17, 2012 (601 words) - [Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-tom-h-c-anderson-ceo-of-anderson-analytics.html): In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renowned industry business leader, blogger, speaker, and founder of the “Next Generation Market Research” social network: Tom Anderson, CEO of Anderson Analytics. Published on February 28, 2011 - [Framing the World of Predictive Analytics — Greenbook](/content/insights/insights-technology/framing-the-world-of-predictive-analytics/index.html): The three types of predictive analytics and the three types of companies pursuing the predictive analytics market. Published on April 4, 2012 - [Should Researchers Be More Like “Advertising Planners”? — Greenbook](/content/insights/insights-industry-news/should-researchers-be-more-like-advertising-planners.html): Increasingly, insights are going to be so readily available that the focus on tangible value-add needs to increase. Published on April 1, 2012 - [Sharpening the Saw: The Market Research Technology Event — Greenbook](/content/insights/insights-technology/sharpening-the-saw-the-market-research-technology-event.html): Attending The Market Research Technology Event to sharpen the saw on my command of Technology and how it is impacting Market Research. Published on April 9, 2012 - [The Net Gain Of MR Augmentation — Greenbook](/content/insights/market-research-trends/the-net-gain-of-mr-augmentation/index.html): The transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before. Published on February 6, 2012 - [RESEARCH OUTLAWS: THE ROUND-UP — Greenbook](/content/insights/research-methodologies/research-outlaws-the-round-up/index.html): Tom Ewing of BrainJuicer gives a full recounting of his Research Outlaws panel at MRS last week. Published on March 25, 2012 (912 words) - [VCU: A Labour of Love — Greenbook](/content/insights/insights-technology/vcu-a-labour-of-love/index.html): Ray Poynter gives details on an exciting new resource for the industry: Vision Critical University. Published on April 11, 2012 (565 words) - [Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR — Greenbook](/content/insights/market-research-leaders/interview-jill-chiara-of-forrester-on-new-tools-new-strategies-038-the-future-of-mr.html): An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry. Published on August 3, 2011 (2,121 words) - [The Insights Supplier- Part 2: Organizing for Success — Greenbook](/content/insights/insights-industry-news/the-insights-supplier-part-2-organizing-for-success.html): Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer. Published on February 23, 2012 (1,355 words) - [Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks. — Greenbook](/content/insights/jeffrey-hennings-top-10-mrx-stories-merger-mania-mobile-mania.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on August 8, 2011 - [What is Google Up To With Consumer Surveys? — Greenbook](/content/insights/insights-technology/what-is-google-up-to-with-consumer-surveys/index.html): GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence. Published on April 1, 2012 - [MR Gets Dissed at the 84th Academy Awards! — Greenbook](/content/insights/insights-industry-news/mr-gets-dissed-at-the-84th-academy-awards/index.html): Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process. Published on March 2, 2012 - [Questionnaire Piloting: A User Guide — Greenbook](/content/insights/research-methodologies/questionnaire-piloting-a-user-guide/index.html): What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions. Published on April 8, 2011 - [Honesty of Responses: The 7 Factors at Play — Greenbook](/content/insights/behavioral-science/honesty-of-responses-the-7-factors-at-play/index.html): 30% of survey respondents lie. Here is why. Published on September 13, 2020 (1,166 words) - [The Global View: Targeting In Time and Space – The Marketing Promise of Big Data — Greenbook](/content/insights/big-data/the-global-view-targeting-in-time-and-space-the-marketing-promise-of-big-data.html): Real-time strategic marketing models that shift based on what is happening right now and estimate what will happen further down the timeline Published on February 27, 2012 (1,542 words) - [Does Market Research Need a Marketing Plan? — Greenbook](/content/insights/insights-industry-news/does-market-research-need-a-marketing-plan/index.html): Let’s imagine our industry were a product – what do we do to rejuvenate it? How would we diagnose ourselves? Published on March 23, 2012 (608 words) - [More Dirty Little Secrets of Online Panel Research — Greenbook](/content/insights/research-methodologies/more-dirty-little-secrets-of-online-panel-research/index.html): Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality. Published on January 30, 2012 - [GRIT Sneak Peek: The Top 10 Most Innovative Market Research Firms Of 2011 — Greenbook](/content/insights/grit-sneak-peek-the-top-10-most-innovative-market-research-firms-of-2011.html): A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies. Published on January 15, 2012 - [Research Outlaws — Greenbook](/content/insights/research-methodologies/research-outlaws/index.html): In a world where it’s illegal to ask consumers direct questions, what would researchers do? Published on March 8, 2012 (755 words) - [Biased Research, No Matter What the Methodology — Greenbook](/content/insights/research-methodologies/biased-research-no-matter-what-the-methodology/index.html): It’s imperative to understand what type of skew your selected methodology may be bringing to the data. Published on March 19, 2012 (888 words) - [Results of the BRITE-NYAMA Marketing Measurement in Transition Study — Greenbook](/content/insights/big-data/results-of-the-brite-nyama-marketing-measurement-in-transition-study.html): Announcing the results of a new study on issues impacting marketers in the areas of data collection, marketing measurement, and integration. Published on March 12, 2012 - [Games: Playtime’s Over — Greenbook](/content/insights/market-research-trends/games-playtimes-over/index.html): Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on Games and Play at the MRS this year. Published on March 15, 2012 (925 words) - [The GreenBook Research Industry Trends Report for Spring 2012 is Now Available! — Greenbook](/content/insights/market-research-trends/the-greenbook-research-industry-trends-report-for-spring-2012-is-now-available.html): This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011. Published on March 14, 2012 - [Mental Spring Cleaning — Greenbook](/content/insights/market-research-trends/mental-spring-cleaning/index.html): Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf. Published on January 31, 2011 - [Research Transformation: 3 Companies That Are Getting It Right. — Greenbook](/content/insights/insights-technology/research-transformation-3-companies-that-are-getting-it-right.html): A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards. Published on June 12, 2011 - [Emotions & Authenticity Matter In More Ways Than One — Greenbook](/content/insights/insights/emotions-038-authenticity-matter-in-more-ways-than-one.html): How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK. Published on January 24, 2012 - [Digital Publishing in an Age of Convergence Series: Setting the Stage — Greenbook](/content/insights/insights-technology/digital-publishing-in-an-age-of-convergence-series-setting-the-stage.html): Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content. Published on March 1, 2012 (860 words) - [Harvard Business Review – What do Opinion Leaders Think of Market Research? — Greenbook](/content/insights/market-research-leaders/harvard-business-review-8211-what-do-opinion-leaders-think-of-market-research.html): Edward Appleton looks at what the Harvard Business Review is saying about the market research industry, and why we should worry. Published on March 1, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 5, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-march-5-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on March 5, 2012 - [Is Market Research Ready for Big Data? — Greenbook](/content/insights/research-methodologies/is-market-research-ready-for-big-data/index.html): Big Data is set to be the biggest disruptive change that market research has seen since the arrival of the telephone. Published on March 20, 2012 (507 words) - [Collaborative Approach to Mobile – Any Questions? — Greenbook](/content/insights/market-research-industry/collaborative-approach-to-mobile-8211-any-questions.html): I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. The focus of my talk will be the Client perspective: what role for mobile, what issues I see, what boxes it has to tick, how it fits into a toolkit. Question I’m pondering as I shape the narrative – how can I maximize the take-home value for attendees? Published on March 4, 2012 - [Market Research in the Mobile World — Greenbook](/content/insights/insights-industry-news/market-research-in-the-mobile-world/index.html): Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam. Published on March 1, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 22, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-22-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 22, 2012 (433 words) - [The Nitty GRITty of the Research Industry Infographic — Greenbook](/content/insights/the-nitty-gritty-of-the-research-industry-infographic.html): In case you missed it, here is the GRIT Report summary Infographic that summarizes a few (but by no means all) key findings of the study. Published on March 22, 2012 (235 words) - [The Global View – Gamification: An Option Or A Requirement? — Greenbook](/content/insights/insights-technology/the-global-view-gamification-an-option-or-a-requirement.html): Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM. Published on February 20, 2012 - [The MR Manifesto: A Call to Action — Greenbook](/content/insights/insights-technology/the-mr-manifesto-a-call-to-action/index.html): Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-ch-ch-Changes (Turn and face the strain) Ch-ch-Changes Don’t… Published on October 3, 2010 (1,724 words) - [Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox — Greenbook](/content/insights/research-methodologies/mobilizing-market-research-moving-forward-038-using-the-mobile-toolbox.html): Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today. Published on June 28, 2011 - [Need A Primer For MRMW? Attend The NewMR Mobile Research in 2012 Virtual Event — Greenbook](/content/insights/insights-industry-news/need-a-primer-for-mrmw-attend-the-newmr-mobile-research-in-2012-virtual-event.html): The first NewMR Event in 2012 will be on February 22 and will focus on mobile research. Published on February 17, 2012 (512 words) - [I just completed a survey (as a respondent). I honestly have no idea how the client is going to get any valid data from the mish-mash of garbage I just had to wade through in order to complete the study. As a respondent, I felt this was a frustrating abuse of my time. As a researcher, I felt this was a frustrating abuse of our industry. There is enough of this nonsense going on in research that it’s time we stand up and call out the worst offenders, and use them as examples of what not to do. Because it’s hurting the end users of the research, and it’s hurting the professionals who actually know and care what they’re doing. — Greenbook](/content/insights/worst-questionnaire-design/index.html): A light take on terrible survey design that leads to bad data, bogus answers and useless information. Published on August 8, 2011 - [Towards a Holistic View in Market Research – Contextual Insights — Greenbook](/content/insights/brand-strategy/towards-a-holistic-view-in-market-research-contextual-insights.html): We have all heard the need to do things better, faster, and cheaper. ‘Better’ (aka more impactful) is the focus here. Published on February 27, 2012 (724 words) - [Smart Hiring Pays Big Dividends — Greenbook](/content/insights/insights-careers/smart-hiring-pays-big-dividends/index.html): Are Market Research executives really embracing this “New Talent for A New Age”concept? Published on January 21, 2012 (919 words) - [Predicting The Unpredictable: A Call For Reason — Greenbook](/content/insights/the-respondent-experience/predicting-the-unpredictable-a-call-for-reason/index.html): I’ve recently spent some time reading predictions about the future of the MR industry (probably because at year-end, they proliferate). Published on January 8, 2012 - [Innovation in online survey platforms is almost oxymoronic these days, but leave it to Vision Critical to find a way to make it happen. With Quick Reports being incorporated into their Sparq offering, Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process. — Greenbook](/content/insights/a-sparq-of-innovation-for-online-research-vision-critical-does-it-again.html): Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform. Published on August 25, 2011 - [Who’s Responsible for Lousy Questionnaire Design? — Greenbook](/content/insights/research-methodologies/who8217s-responsible-for-lousy-questionnaire-design.html): Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take. Published on January 17, 2012 (610 words) - [The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage — Greenbook](/content/insights/market-research-trends/the-first-greenbookresearch-access-webinar-turning-big-data-from-a-headache-to-a-competitive-advantage.html): Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headache to a Competitive Advantage”. Published on February 17, 2012 (593 words) - [Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward — Greenbook](/content/insights/market-research-trends/jeffrey-henning8217s-mrx-top-10-looking-backward-looking-forward.html): Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Published on January 9, 2012 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 6, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-february-6-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on February 6, 2012 - [Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-matt-kleinschmit-of-vision-critical.html): An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event. Published on April 4, 2011 - [From Collectors to Curators: How Market Research Can Maintain Relevance — Greenbook](/content/insights/insights-industry-news/from-collectors-to-curators-how-market-research-can-maintain-relevance.html): Enjoy this new contribution to the debate from Nick Palmer of Hall & Partners | Open Mind; I know it will make you think. Published on June 23, 2011 (1,313 words) - [How Persuasive Should MR Be? — Greenbook](/content/insights/market-research-industry/how-persuasive-should-mr-be/index.html): I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-attuned approach to putting our view of “the truth” on the line. Published on February 19, 2012 (575 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 11, 2011 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-july-11-2011.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 11, 2011 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2012 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-january-23-2012.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on January 23, 2012 - [How Authentic are we Online? — Greenbook](/content/insights/research-methodologies/how-authentic-are-we-online/index.html): Online is a medium that changes the way we express ourselves. How researchers approach the issue of online authenticity is an important one. Published on February 1, 2012 - [2012 Through The Lens Of Client Needs — Greenbook](/content/insights/insights-industry-news/2012-through-the-lens-of-client-needs/index.html): Technology is changing faster than consumers. Consumers are changing faster than organizations. Organizations need to catch up with that. Published on January 13, 2012 (1,071 words) - [21st Century Innovation Inputs and Validation Part 2: Ideation and Insights-Gathering — Greenbook](/content/insights/qualitative-market-research/21st-century-innovation-inputs-and-validation-part-2-ideation-and-insights-gathering.html): Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, online communities, and self-ethnography. But, with all of these new ways of eliciting ideas and gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly. Published on July 27, 2011 - [Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-vivek-bhaskaran-of-survey-analytics.html): 3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo. This strategy has put them dead-center in the “DIY” debate, and getting his take on that issue is one of the highlights of the interview. I think you’ll find this interview lively, engaging, and very relevant to what’s happening within the market research industry today. Published on April 6, 2011 - [A Quick Take On The Honomichl Top 50 Market Research Firms for 2010 — Greenbook](/content/insights/brand-strategy/a-quick-take-on-the-honomichl-top-50-market-research-firms-for-2010.html): MRWeb posted an analysis of the Honomichl Report on the Top 50 Firms. After two consecutive down years, revenues are up and growth is occurring, though perhaps not quite to previous levels. Published on June 15, 2011 - [What The Consumer Electronics Show (CES) Reveals About The Future Of Market Research — Greenbook](/content/insights/market-research-trends/what-the-consumer-electronics-show-ces-reveals-about-the-future-of-market-research.html): How MR can more seamlessly become a natural part of consumers’ lives—and how we as researchers can truly “be in the moment” with them. Published on January 17, 2012 (569 words) - [Quick Picks: Surveys, Social Media & Punditry — Greenbook](/content/insights/market-research-trends/quick-picks-surveys-social-media-038-punditry/index.html): Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry. Published on June 29, 2011 - [The Changing Landscape of Online Qualitative Research — Greenbook](/content/insights/insights-technology/the-changing-landscape-of-online-qualitative-research.html): Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research. Published on August 3, 2011 (1,181 words) - [My Mobile Qual “Must Read” List from MRMW2011 — Greenbook](/content/insights/market-research-industry/my-mobile-qual-must-read-list-from-mrmw2011/index.html): Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future. Published on July 29, 2011 - [Lead up to the IIR TDMR: Interview With Robert Moran of StrategyOne — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-robert-moran-of-strategyone.html): Robert Moran discusses MROCs. the future of MR, evolving ethics, Neuromarketing, the Tech Driven Market Research event & more GRIT sneak peeks! Published on February 21, 2011 - [The Limiting Adjective of “Marketing” Research — Greenbook](/content/insights/market-research-trends/the-limiting-adjective-of-marketing-research/index.html): All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a supporting act for the marketing department. Published on July 7, 2011 - [Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011 — Greenbook](/content/insights/research-methodologies/two-cheers-for-mobile-maybe-maybe-not-mrmw-2011/index.html): Whether it’s ready for prime time or not mobile research is not just here to stay, it’s poised to grow very quickly. Published on July 23, 2011 - [Will Social Media Kill MR? — Greenbook](/content/insights/market-research-trends/will-social-media-kill-mr/index.html): Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR nose out of joint. This is the root cause of the “self-service” model that hits a nerve with the MR industry. Is there a solution to this tension? Published on February 1, 2012 (660 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 25, 2011 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-july-25-2011.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on July 25, 2011 - [The Insights Golf Ball — Greenbook](/content/insights/insights-industry-news/the-insights-golf-ball/index.html): Fundamental insights are vitally important, but they don’t have to be complicated. Published on July 18, 2011 (854 words) - [Mobile Research Conference Wrap-Up Interview — Greenbook](/content/insights/market-research-leaders/mobile-research-conference-wrap-up-interview/index.html): Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference. Published on July 28, 2011 (352 words) - [Debriefing on Market Research in the Mobile World — Greenbook](/content/insights/market-research-industry/debriefing-on-market-research-in-the-mobile-world/index.html): Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation. Published on July 22, 2011 - [How Business Savvy a Market Researcher are You? — Greenbook](/content/insights/insights-industry-news/how-business-savvy-a-market-researcher-are-you/index.html): To what extent do we market research professionals really understand the realities of those making the decisions? Published on July 12, 2011 - [Evolution of Innovation: Discussing Affinnova with Jeffrey Henning and Tamara Barber — Greenbook](/content/insights/market-research-leaders/evolution-of-innovation-discussing-affinnova-with-jeffrey-henning-and-tamara-barber.html): Emerging as a global powerhouse in 2011, Affinnova is an unstoppable force that is touching the lives of virtually everyone on the planet. Published on July 5, 2011 - [Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry — Greenbook](/content/insights/big-data/updated-again-the-data-privacy-debate-defining-the-future-of-an-industry.html): A public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion. Published on August 7, 2011 - [Has Gongos Research Proven The Validty of Smartphone Research Or Not? — Greenbook](/content/insights/research-methodologies/has-gongos-research-proven-the-validty-of-smartphone-research-or-not.html): Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research. Published on June 23, 2011 - [The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint. — Greenbook](/content/insights/counterpoint-mobile-is-much-more-than-hype/index.html): The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint. Published on August 8, 2011 (519 words) - [Mobilizing Market Research: Best Practices & What’s Next? — Greenbook](/content/insights/research-methodologies/mobilizing-market-research-best-practices-038-what8217s-next.html): Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry. Published on June 20, 2011 - [Market Research Innovation Challenges — Greenbook](/content/insights/market-research-trends/market-research-innovation-challenges/index.html): Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation. Published on June 21, 2011 (1,023 words) - [A Client Speaks Out On Selecting a Market Research Partner — Greenbook](/content/insights/insights-industry-news/a-client-speaks-out-on-selecting-a-market-research-partner.html): Here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want. Published on July 27, 2011 (861 words) - [A New Model for Respondent Engagement — Greenbook](/content/insights/research-methodologies/a-new-model-for-respondent-engagement/index.html): Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents. Published on July 10, 2011 (1,022 words) - [Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After all, we’ve all played something that just wasn’t fun. And if it’s not fun, what was the point of gamifying it in the first place? — Greenbook](/content/insights/if-gamification-is-great-why-arent-game-companies-gamifying-their-research.html): Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After all, we’ve all played something that just wasn’t fun. And if it’s not fun, what was the point of gamifying it in the first place? Published on September 12, 2011 (602 words) - [Tom Anderson Describes The New Face of Marketing Research Intelligence — Greenbook](/content/insights/market-research-leaders/tom-anderson-describes-the-new-face-of-marketing-research-intelligence.html): Tom Anderson writes one of the best deconstructions of some of the critical issues impacting market research today. Published on June 2, 2011 - [Looking Back & Looking Ahead — Greenbook](/content/insights/market-research-trends/looking-back-amp-looking-ahead/index.html): Lenny Murphy looks back at the previous 12 months and summarizes some of the best predictions from industry thought leaders. Published on December 29, 2010 - [Creating A Culture Of Innovation Pays Off — Greenbook](/content/insights/insights-industry-news/creating-a-culture-of-innovation-pays-off/index.html): Meet eCGlobalPanel, an example of a company that has built a culture that is designed solely to facilitate creative innovation. Published on April 17, 2011 - [Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn? — Greenbook](/content/insights/market-research-trends/mark-your-calendars-for-the-great-debate-8211-mobile-research-great-hope-or-false-dawn.html): Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Published on June 29, 2011 (582 words) - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 28, 2011 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-28-2011.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 28, 2011 (763 words) - [Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-john-williamson-of-qualvu.html): An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future. Published on April 12, 2011 - [Optimizing International Research — Greenbook](/content/insights/market-research-industry/optimizing-international-research/index.html): If you’re a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything across cultures to a high level, including research, is in my view a complex undertaking and requires a high degree of intercultural sensitivity if genuine insights are to be accessed. This goes well beyond offering a great translation service. Here are some thoughts on how to optimize international research: Published on July 31, 2011 - [What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 10, 2011 — Greenbook](/content/insights/market-research-trends/what8217s-trending-on-mrx-jeffery-henning8217s-mrx-top-10-8211-june-10-2011.html): Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks. Published on June 10, 2011 (941 words) - [The Futures(s) of Research: A Slew of Views — Greenbook](/content/insights/market-research-trends/the-futuress-of-research-a-slew-of-views/index.html): Five industry thought leaders share their views on the future of market research. Published on May 19, 2011 - [The Dilemma of Social Media Measurement — Greenbook](/content/insights/research-methodologies/the-dilemma-of-social-media-measurement/index.html): There appear to be three approaches towards social media measurement: Word Counters, Influence Enumerators, and The Linguists. Published on July 14, 2011 - [Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform — Greenbook](/content/insights/insights-technology/free-is-good-survey-analytics-offers-a-3-month-free-trial-of-their-mobile-platform.html): I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months to see if this is right for you. Published on August 3, 2011 (477 words) - [Mobilizing Market Research: Benefits & Current Uses (Part 3 of 9) — Greenbook](/content/insights/research-methodologies/mobilizing-market-research-benefits-038-current-uses-part-3-of-9.html): The benefits of mobile research include further engaging participants, as well as providing them with increased convenience. Published on May 30, 2011 - [Radio Free Market Research! A Multi-Media Experiment: Radio NewMR — Greenbook](/content/insights/insights-industry-news/radio-free-market-research-a-multi-media-experiment-radio-newmr.html): GreenBook Blog, in partnership with NewMR, is launching a trial of a weekly 25-minute broadcast exploring the market research industry. Published on July 16, 2011 - [Mobilizing Market Research: Part 1 of a 9 Part Series — Greenbook](/content/insights/research-methodologies/mobilizing-market-research-part-1-of-a-9-part-series.html): This white paper uncovers the state of mobile data collection methods and where they are headed. Published on May 17, 2011 (1,496 words) - [Time To Get GRITty: Launch of the 2011 Spring/Summer Study! — Greenbook](/content/insights/marketing-for-market-research/time-to-get-gritty-launch-of-the-2011-springsummer-study.html): It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market research industry as we attempt to understand where we are and where we might be going as an industry. in other words, it’s time for the GreenBook Research Industry Trends Study for Spring/Summer 2011! Published on July 17, 2011 - [Can’t Make It To The Technology Driven Market Research Event? We Have You Covered! — Greenbook](/content/insights/insights-technology/can8217t-make-it-to-the-technology-driven-market-research-event-we-have-you-covered.html): Lenny Murphy is attending THE breakout event of the year so far, the Technology Driven Market Research Conference. Published on April 29, 2011 - [Open Innovation Is An Attractive Destination; Collaboration Is Key To Getting There — Greenbook](/content/insights/market-research-trends/open-innovation-is-an-attractive-destination-collaboration-is-key-to-getting-there.html): What you get from the open innovation process depends on who you include. Collaboration is the key to making it work. Published on July 20, 2011 (613 words) - [Innovation and the 2010 Honomichl 50 — Greenbook](/content/insights/brand-strategy/innovation-and-the-2010-honomichl-50/index.html): Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms. Published on June 27, 2011 (647 words) - [Mobilizing Market Research: Limitations & The Future (Part 4 of 9) — Greenbook](/content/insights/market-research-trends/mobilizing-market-research-limitations-038-the-future-part-4-of-9.html): Exploring some of the current limitations of the mobile model and asking what does the future hold? Published on June 6, 2011 (1,306 words) - [Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-dr-ak-pradeep-of-neurofocus.html): An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event. Published on March 29, 2011 - [Mobilizing Market Research: Going Forward – The Mobile To-Do List — Greenbook](/content/insights/research-methodologies/mobilizing-market-research-going-forward-8211-the-mobile-to-do-list.html): Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption. Published on June 13, 2011 - [Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients? — Greenbook](/content/insights/which-grit-top-50-mr-firms-are-perceived-as-most-innovative-by-clients.html): Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients. Published on June 12, 2011 (1,072 words) - [21st Century Innovation Inputs and Validation — Greenbook](/content/insights/research-methodologies/21st-century-innovation-inputs-and-validation/index.html): With all of the new ways of gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly. Published on June 22, 2011 (668 words) - [The Innovation Funnel: Bringing Ideas To Life — Greenbook](/content/insights/insights-industry-news/the-innovation-funnel-bringing-ideas-to-life/index.html): An innovation funnel is a common model used to manage the new product development process. What are the key parts of an innovation funnel? Published on June 4, 2011 (592 words) - [New tools and how to use them: The SmartPen — Greenbook](/content/insights/insights-technology/new-tools-and-how-to-use-them-the-smartpen/index.html): The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive. Published on July 29, 2011 - [Where Can Online Market Research Go From Here? — Greenbook](/content/insights/research-methodologies/where-can-online-market-research-go-from-here/index.html): Some recent sharings and an upcoming panel discussion webinar on the future of market research. Published on May 8, 2011 - [Following up on the Great Mobile Research Debate — Greenbook](/content/insights/insights-technology/following-up-on-the-great-mobile-research-debate/index.html): Thanks to everyone involved in making yesterday’s virtual debate on mobile research such a huge success. Published on July 8, 2011 (670 words) - [A Client’s Wish List — Greenbook](/content/insights/insights-industry-news/a-client8217s-wish-list/index.html): A client-side researcher’s wish list for research agencies looking to add more value. Published on June 19, 2011 - [The Future of Market Research Debate: Getting From Here To There — Greenbook](/content/insights/market-research-trends/the-future-of-market-research-debate-getting-from-here-to-there.html): A summary of last Thursday’s webinar debate on the “Future of Market Research”, hosted by Vision Critical, and the striking conclusions. Published on May 16, 2011 - [Interview with Join the Dots on the Future of Market Research — Greenbook](/content/insights/market-research-leaders/interview-with-join-the-dots-on-the-future-of-market-research.html): Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research. Published on July 4, 2011 - [Moderator or Road Warrior? — Greenbook](/content/insights/market-research-trends/moderator-or-road-warrior/index.html): How do you feel about traveling in the morning and moderating in the evening? Published on July 20, 2011 - [re:Think 2011: Can You Spare Any Change? — Greenbook](/content/insights/market-research-trends/rethink-2011-can-you-spare-any-change/index.html): Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research. Published on March 24, 2011 - [Reinventing Panels — Greenbook](/content/insights/insights-technology/reinventing-panels/index.html): Companies are making some big changes. Right now it looks like the space is falling into five strategic categories. Published on June 11, 2011 (969 words) - [Smartphone Surveys Prove Their Validity in Marketing Research — Greenbook](/content/insights/insights-technology/smartphone-surveys-prove-their-validity-in-marketing-research.html): A recent study shows that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices. Published on June 16, 2011 (680 words) - [The Authenticity Formula – A Corporate Researcher Speaks Out! — Greenbook](/content/insights/insights-industry-news/the-authenticity-formula-a-corporate-researcher-speaks-out.html): A corporate researcher’s take on authenticity in the workplace. Published on June 13, 2011 (811 words) - [Licensed To Drive. Surveys. — Greenbook](/content/insights/research-methodologies/licensed-to-drive-surveys/index.html): If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses. Published on May 23, 2011 - [The great response to my interview with Jill Chiara of Forrester made me think that a "trilogy" of interviews with thought leaders in the market research space who have also been in the news recently might be interesting. Lucky for me two people whom I respect immensely, have had the opportunity to collaborate with, and also like very much fit that description: Ray Poynter and Jeffrey Henning. Today I'm publishing the interview with Ray, and tomorrow I'll post the interview with Jeffrey. — Greenbook](/content/insights/vision-critical-newmr-the-future-of-market-research-an-interview-with-ray-poynter.html): An interview with Ray Poynter,a bona fide thought leader and change agent in market research. Published on August 11, 2011 (2,299 words) - [Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-kevin-lonnie-of-kl-communications.html): Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research. Published on February 23, 2011 (2,552 words) - [How Do You Assure Online Panel Quality? — Greenbook](/content/insights/research-methodologies/how-do-you-assure-online-panel-quality/index.html): Ron Sellers shares some steps you can take to increase your likelihood of getting quality data from online panels. Published on May 31, 2011 (1,142 words) - [Social Lens Research | United States | Greenbook](/content/company/social-lens-research-llc/index.html): Social Lens Research - Social Lens Research uncovers breakthrough diverse audience insights through innovative design and powerful video storytelling. - [The New Netnography: Intel Launches “The Museum of Me” — Greenbook](/content/insights/design-for-market-research-insights/the-new-netnography-intel-launches-8220the-museum-of-me8221.html): An app that compiles the content from your Facebook profile and allows users to “Create and explore a visual archive of your social life”. Published on June 2, 2011 - [The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean — Greenbook](/content/insights/brand-strategy/the-great-conjunction-what-the-e-rewards-and-microsoft-acquisitions-mean.html): What the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype mean for the market research industry. Published on May 11, 2011 (634 words) - [ARF re:Think 2011: The Great Neuromarketing Debate — Greenbook](/content/insights/insights-technology/arf-rethink-2011-the-great-neuromarketing-debate/index.html): One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said. Published on March 28, 2011 - [Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it's a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it. — Greenbook](/content/insights/efm-past-future-innovation-star-trek-an-interview-with-jeffrey-henning.html): Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it’s a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it. Published on August 12, 2011 - [The Game Mechanics of Social Media — Greenbook](/content/insights/insights-technology/the-game-mechanics-of-social-media/index.html): Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game. Published on May 6, 2011 - [Highlights from The 1st Annual Crowdsortium Conference in Mountain View, CA! — Greenbook](/content/insights/research-methodologies/highlights-from-the-1st-annual-crowdsortium-conference-in-mountain-view-ca.html): Kevin Lonnie summarizes his key takeaways from the first conference on crowdsourcing, Crowdsortium. Published on May 25, 2011 - [Technology Driven Market Research Event: The Kickoff Session Video — Greenbook](/content/insights/insights-technology/technology-driven-market-research-event-the-kickoff-session-video.html): Lenny Murphy shares video of the opening session at the Technology Driven Market Research event. Published on May 10, 2011 - [Celebrating our 1st Anniversary by Launching the GreenBook Newsletter & Blog Badges! — Greenbook](/content/insights/market-research-trends/celebrating-our-1st-anniversary-by-launching-the-greenbook-newsletter-038-blog-badges.html): Thanks for making our first year such a spectacular success; we’ll continue to explore new ways to make your time with us worth your while! Published on June 4, 2011 - [ARF re:Think 2011: Networking, Clubbing & Revolutionaries — Greenbook](/content/insights/brand-strategy/arf-rethink-2011-networking-clubbing-038-revolutionaries.html): re:Think 2011 inspired me to take advantage of local opportunities to engage and interact with others. Published on March 28, 2011 - [An Era of Unparalleled Creativity In Research — Greenbook](/content/insights/insights-technology/an-era-of-unparalleled-creativity-in-research/index.html): This is just the start of an incredibly creative era in research and that our best years are ahead of us – thanks to the plethora of new methodologies, techniques, sciences and approaches that seem to be invading the market research industry. Published on April 18, 2011 - [Don’t Let Mobile Research Leave You Behind! — Greenbook](/content/insights/insights-technology/don8217t-let-mobile-research-leave-you-behind/index.html): Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on Market Research in the Mobile World (July 19-20 in Atlanta), Qualvu has created an exclusive online community for everyone registered or interested in participating in the conference. It’s a way for you to join the conversation on the future of mobile research so you can hit the ground running. Published on June 9, 2011 - [The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available! — Greenbook](/content/insights/market-research-trends/the-greenbook-research-industry-trends-report-for-spring-2011-is-now-available.html): I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)! Published on April 19, 2011 - [Don’t blame the focus group for leaders’ shortcomings — Greenbook](/content/insights/market-research-industry/dont-blame-the-focus-group-for-leaders-shortcomings.html): One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising… Published on August 19, 2022 (1,361 words) - [Lead-up to the IIR Technology Driven Market Research Event: Interview with John Dick, CEO of CivicScience — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-technology-driven-market-research-event-interview-with-john-dick-ceo-of-civicscience.html): Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation. Published on March 3, 2011 (1,389 words) - [The Future of Research Through Gaming — Greenbook](/content/insights/insights-technology/the-future-of-research-through-gaming/index.html): The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise. Published on April 21, 2011 - [Live From New York, It’s re:THINK 2011 – ARF 75th Anniversary Annual Convention — Greenbook](/content/insights/market-research-trends/live-from-new-york-it8217s-rethink-2011-8211-arf-75th-anniversary-annual-convention.html): Lenny Murphy will be at the ARF re:THINK convention in NYC next week. Here is the best way to follow all of the activity live. Published on March 18, 2011 - [Lead Up To The IIR TDMR: Interview With Warren Sukernek of Alterian — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-warren-sukernek-of-alterian.html): With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conducting with various presenters at the conference. I have 6 wrapped up already, and hope to finish a couple more prior to the event. To start off this next wave of posts, we have an interview with Warren Sukernek, Senior Director of Social Media Services at Alterian. Published on March 28, 2011 - [Why Are We Hiring Cheerleaders When We Need Quarterbacks? — Greenbook](/content/insights/insights-industry-news/why-are-we-hiring-cheerleaders-when-we-need-quarterbacks.html): I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response rates. Ideas have ranged from short-term solutions (have in-person interviewers use iPads, to create interest in the project) to the slightly absurd (give each respondent a free trip). There have even been lengthy arguments about replacing the word survey with something “sexier,” such as market intelligence or research science. I think these arguments tend to have things a little backwards. In my own humble opinion, response rates are falling because we’ve been abusing respondents for years, and they’re tired of it. Published on May 5, 2011 (583 words) - [Blog Round-up — Greenbook](/content/insights/insights-industry-news/blog-round-up/index.html): Lenny Murphy shares a collection of recent interesting blog posts from across the market research industry. Published on August 3, 2010 - [Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR — Greenbook](/content/insights/market-research-industry/only-2-weeks-to-go-see-the-future-of-market-research-take-shape-at-the-iir-tdmr.html): The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 at the Wyndham Hotel Chicago in Chicago, IL. Brought to you by the producers of The Market Research Event, the Technology Driven Market Research Event focuses on presenting ground-breaking tools and technologies that are being used NOW and those on the horizon. These technologies are enabling “in the moment” research to more clearly understand consumer behavior. Published on April 13, 2011 - [Market Research In The Mobile World: The MUST ATTEND Event Of The Summer! — Greenbook](/content/insights/market-research-trends/market-research-in-the-mobile-world-the-must-attend-event-of-the-summer.html): Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile World. Since everyone knows that I am a huge adherent of the belief that the convergence of mobile and social media technologies constitute a major aspect of the paradigm shift that is impacting market research, it should come as no surprise that I jumped at the chance. Today, the primary partners in this endeavor, the Merlien Institute and GreenBook are exceedingly pleased to formally launch the pre-conference information site for this truly exceptional conference! Published on April 29, 2011 (597 words) - [Introducing Our Sister Site: New Qualitative Research! — Greenbook](/content/insights/market-research-industry/introducing-our-sister-site-new-qualitative-research.html): I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and context specific related sites to the GreenBook Directory and GreenBook Blog, each serving a unique constituency and need within the marketplace. Published on April 6, 2011 (479 words) - [Blogging Live from Technology Driven Market Research Event — Greenbook](/content/insights/insights-technology/blogging-live-from-technology-driven-market-research-event.html): GreenBook Blog is pleased to offer real-time coverage from the IIR’s Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter. Published on May 3, 2011 - [Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series) — Greenbook](/content/insights/market-research-leaders/mobilizing-market-research-industry-insights-part-2-of-a-9-part-series.html): Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research. Published on May 23, 2011 - [A Jersey Researcher in the Crowdsourcing Court — Greenbook](/content/insights/market-research-trends/a-jersey-researcher-in-the-crowdsourcing-court/index.html): Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will be held within Google’s Headquarters. With apologies to Mark Twain, I do feel a bit like “A Jersey Researcher in the Crowdsourcing Court”. Even the agenda itself is wide open and speaks to the “anything is possible” entrepreneurial spirit. In fact, I can’t help but notice how different the mindset is from my world of MR. Published on May 22, 2011 (524 words) - [Winds of Change Series: Fishing the River — Greenbook](/content/insights/market-research-trends/winds-of-change-series-fishing-the-river/index.html): The next few years will see a paradigm shift for market research. Research in 2021 will be a continuous and organic flow of knowledge. Published on May 16, 2011 - [Market Research In The Mobile World — Greenbook](/content/insights/market-research-trends/market-research-in-the-mobile-world/index.html): The 2nd International Conference on Market Research in the Mobile World is coming to Atlanta July 19-20. Published on May 27, 2011 - [Be There Or Be Square! — Greenbook](/content/insights/market-research-trends/be-there-or-be-square/index.html): Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences and seminars! There are a… Published on January 5, 2011 (1,252 words) - [Generally Specific — Greenbook](/content/insights/market-research-industry/generally-specific/index.html): Why do so many organizations ask broadly general questions and then try to turn them into specifics? As researchers, aren’t we better than that? Published on June 15, 2011 (549 words) - [Power To The People: Why Market Research Doesn’t Need Protectionism — Greenbook](/content/insights/market-research-trends/power-to-the-people-why-market-research-doesn8217t-need-protectionism.html): Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change. Published on March 16, 2011 - [The Disinhibition Effect — Greenbook](/content/insights/market-research-industry/the-disinhibition-effect/index.html): It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk about their experiences and their feelings towards products brands and services, but is the dialogue ‘real’ enough? Published on May 10, 2011 - [Gamification: Finally In Demo Mode? — Greenbook](/content/insights/market-research-industry/gamification-finally-in-demo-mode/index.html): Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequent contributor Romi Mahajan kicked things off with a post on why he thinks Gameization is Game-Changing: Published on May 18, 2011 (405 words) - [Technology Driven Market Research Day 1 & 2 Videos! — Greenbook](/content/insights/insights-technology/technology-driven-market-research-day-1-038-2-videos.html): Ben Smithee of Spych Research did a series of interviews and recorded the opening session at the TDMR event. Published on May 5, 2011 (222 words) - [Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle — Greenbook](/content/insights/market-research-leaders/lead-up-to-the-iir-tdmr-interview-with-chris-hobson-of-txteagle.html): Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle. Published on February 13, 2011 (1,753 words) - [ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends — Greenbook](/content/insights/insights-technology/esomar-paper-smart-mr-using-dumb-phones-part-2-top-5-mobile-research-future-trends.html): If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Market Research Trends” presented at ESOMAR’s 2011 APAC conference at Melbourne. Published on April 14, 2011 - [GRIT 2010 Sneak Peek: Top 10 Market Research Companies Perceived to be Innovative — Greenbook](/content/insights/grit-2010-sneak-peek-top-10-market-research-companies-perceived-to-be-innovative.html): A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study Published on February 15, 2011 - [Market Research and the Innovation space? — Greenbook](/content/insights/insights-technology/market-research-and-the-innovation-space/index.html): Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating? Published on January 18, 2011 - [Cool Updates On Gamification And The AMA Market Research Executive Forum — Greenbook](/content/insights/insights-technology/cool-updates-on-gamification-and-the-ama-market-research-executive-forum.html): Some recent publications on the topic of gamification in market research, plus a report on the Executive Leadership Forum put on by the AMA. Published on April 29, 2011 (307 words) - [The Meme Game — Greenbook](/content/insights/insights-industry-news/the-meme-game/index.html): Lenny Murphy shares his favorite entries to the NGMR research meme contest, as well as one of his own submissions. Published on May 22, 2011 (161 words) - [Viva la Revolucion! — Greenbook](/content/insights/market-research-trends/viva-la-revolucion/index.html): The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web! Published on April 21, 2011 - [A Vision Of The Future of Market Research — Greenbook](/content/insights/market-research-trends/a-vision-of-the-future-of-market-research/index.html): Lenny Murphy notes some recent writings on the future of market research from across the industry. Published on September 11, 2010 (2,533 words) - [TMRE 2010: Monday Morning Social Media for Breakfast — Greenbook](/content/insights/insights-technology/tmre-2010-monday-morning-social-media-for-breakfast.html): This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research Events,… Published on November 8, 2010 - [Set Research Free! — Greenbook](/content/insights/market-research-trends/set-research-free/index.html): The Research Liberation Front invites like-minded research revolutionaries to a secret meeting next week in New York City. Published on March 15, 2011 (525 words) - [Winds of Change Series: DIY – Friend or Foe? — Greenbook](/content/insights/insights-technology/winds-of-change-series-diy-friend-or-foe/index.html): by Beth Rounds, Partner at Cambiar Last week Leonard Murphy posted on the scope of the issue and potential implication of DIY (Do-It-Yourself) technology on the market research industry. Continuing… Published on February 2, 2011 - [The Future Is…Now! — Greenbook](/content/insights/market-research-trends/the-future-isnow/index.html): Unleashing our creativity, imaginations, and entrepreneurial spirit will lead us to a marvelously interesting future. Published on October 28, 2010 - [ARF 2011 re:Think Conference, Connect the Dots and Tell a Story — Greenbook](/content/insights/market-research-industry/arf-2011-rethink-conference-connect-the-dots-and-tell-a-story.html): I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future needs to “connect the dots” to create insights. Published on March 27, 2011 - [Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make” — Greenbook](/content/insights/market-research-industry/nokia-microsoft-ri-tns-two-albatrosses-do-not-a-dinosaur-make.html): A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger partner and who will gain the most leverage (if any!) from this going forward. It will be at least 12 months before any serious impact is seen on the ground. Published on April 4, 2011 - [7 learnings from the Super Bowl XLV (2011) Mobile Ethnography — Greenbook](/content/insights/research-methodologies/7-learnings-from-the-super-bowl-xlv-2011-mobile-ethnography.html): How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned. Published on February 7, 2011 (1,299 words) - [Labels Are Easy and Usually The Surest Path To Confusion and Wrong — Greenbook](/content/insights/market-research-industry/labels-are-easy-and-usually-the-surest-path-to-confusion-and-wrong.html): There’s no blanket answer to what defines a Catholic, or a liberal, or most other subgroups. Labels are easy and definitions are challenging – but going simply by labels without a complete understanding of the definition is a sure path to confusion and wrong assumptions Published on March 28, 2011 (737 words) - [SalesForce Acquisition of Radian6: Is Market Research Paying Attention? — Greenbook](/content/insights/brand-strategy/salesforce-acquisition-of-radian6-is-market-research-paying-attention.html): Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research. Published on March 30, 2011 (674 words) - [Mobile MR: Hope or Hype? — Greenbook](/content/insights/market-research-trends/mobile-mr-hope-or-hype/index.html): Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers. Published on December 17, 2010 - [“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award — Greenbook](/content/insights/brand-strategy/behind-the-counter-convenience-store-research-wins-first-qrca-qually-award.html): QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.” Published on April 14, 2011 (231 words) - [2nd International Conference On Market Research In The Mobile World — Greenbook](/content/insights/market-research-trends/2nd-international-conference-on-market-research-in-the-mobile-world.html): How to get involved with the 2nd Market Research in the Mobile World conference as a presenter, sponsor, exhibitor, or attendee. Published on February 11, 2011 (1,144 words) - [Mirror Mirror On The Wall… — Greenbook](/content/insights/market-research-trends/mirror-mirror-on-the-wall8230/index.html): Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going. Published on December 12, 2010 - [Sample, Social Media & Emerging Techniques, Oh My! — Greenbook](/content/insights/insights-technology/sample-social-media-038-emerging-techniques-oh-my/index.html): It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the activity… Published on September 26, 2010 (2,128 words) - [Can’t Miss Events — Greenbook](/content/insights/brand-strategy/can8217t-miss-events/index.html): Lenny Murphy profiles three upcoming events that are of interest to the market research industry. Published on November 4, 2010 - [Where Does the Buck Stop Again? — Greenbook](/content/insights/market-research-industry/where-does-the-buck-stop-again/index.html): When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be responsible for the inaccuracy of their estimate (or the unexpected length of the actual questionnaire)? I would love to hear your take on this, because I honestly don’t know. Published on March 3, 2011 - [ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot — Greenbook](/content/insights/insights-technology/esomar-paper-smart-mr-using-dumb-phones-part-1-setting-the-mobile-plot.html): I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Sometime last year I had submitted an abstract for consideration titled – “Smart MR using Dumb Phones”. Lo and behold I was asked to submit a paper and speak at the conference in March. Published on April 10, 2011 - [Frankie Johnson Takes a Bumpy Ride With Me — Greenbook](/content/insights/insights-technology/frankie-johnson-takes-a-bumpy-ride-with-me/index.html): Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being asked to share my thoughts on that topic. Since this is also the focus of my presentation at the Technology Driven Market Research event in 2 weeks I found myself diving pretty deep and for the first time really collecting all of my ideas in one place. Frankie titled the piece: Lenny Murphy shares his Thoughts on the Bumpy Future of Market Research Published on April 19, 2011 - [Can Qualitative Research Be As Smart As Your Phone? — Greenbook](/content/insights/insights-technology/can-qualitative-research-be-as-smart-as-your-phone/index.html): The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs. Published on March 6, 2011 - [On the Scene at TDMR with Ben Smithee — Greenbook](/content/insights/insights-technology/on-the-scene-at-tdmr-with-ben-smithee/index.html): Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research. Published on May 3, 2011 - [Truth & Transformation: Acitvating Research to Lead Growth — Greenbook](/content/insights/market-research-industry/truth-038-transformation-acitvating-research-to-lead-growth.html): It’s was a great day here in Atlanta at the AMA Marketing Research Executive Forum. Chairperson Kelley Styring and the AMA have put together a great model for developing an engaging and highly interactive 2 days of brainstorming and collaboration to implement a culture of change in MR. The collective brainpower in this room is impressive to stay the least; it was a bit of a dream come true to have so many senior client-side and supplier-side researchers gathered together for an open exchange of information in order to help co-create the future of market research. Published on March 7, 2011 (705 words) - [So How Do Market Researchers Become Strategic Insight Consultants? — Greenbook](/content/insights/insights-industry-news/so-how-do-market-researchers-become-strategic-insight-consultants.html): Thoughts on the opinion that we must increasingly assume the roles of “Strategic Insight Consultants”. Published on August 17, 2010 - [Live Blogging From the AMA Marketing Research Executive Forum and ARF Re:think 2011 — Greenbook](/content/insights/insights-industry-news/live-blogging-from-the-ama-marketing-research-executive-forum-and-arf-rethink-2011.html): Join us this month as we live blog from the AMA marketing Research Executive Forum and ARF RE:Think Conference! Published on March 6, 2011 - [Leonard Murphy on Quora — Greenbook](/content/insights/market-research-industry/leonard-murphy-on-quora/index.html): I've taken the plunge and joined Quora, a great community that combines the best elements of crowdsourcing, wikis, social networking, and topic focused communities. I think it will prove to… Published on January 29, 2011 - [The AMA MRC, Innovative Offerings, MR News & Researchvibes — Greenbook](/content/insights/market-research-industry/the-ama-mrc-innovative-offerings-mr-news-amp-researchvibes.html): Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has impacted events like this; not only did… Published on September 30, 2010 - [Key Findings From The GreenBook Research Industry Trends Study Q1 & Q2 — Greenbook](/content/insights/market-research-trends/key-findings-from-the-greenbook-research-industry-trends-study-q1-amp-q2.html): In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initially focused on data collection issues, the scope of GRIT… Published on September 20, 2010 - [Market Research Is Dead, Long Live Market Research — Greenbook](/content/insights/insights-industry-news/market-research-is-dead-long-live-market-research/index.html): Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011. Published on January 11, 2011 (598 words) - [China: The Next Great MR Growth Market? — Greenbook](/content/insights/market-research-trends/china-the-next-great-mr-growth-market/index.html): As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become. And this is not restricted to selling cars, coal and mobiles (well…maybe it is a bit!); MR gets a major boost from this growth! An opportunity amongst opportunities – nations within a nation: “China”. I see more and more people coming and joining the growth story as it’s hard to see this pace anywhere else (except India – though let’s stick to China for now!). Published on March 16, 2011 - [Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc. — Greenbook](/content/insights/market-research-industry/lead-up-to-the-iir-tdmr-interview-with-guy-powell-of-demandromi-inc.html): As a lead up to the Technology Driven Market Research Event (May 2-3, Chicago) I am conducting interviews with as many of the wonderful thought leaders that are presenting as possible. We’re starting the series off by talking with Guy Powell of DemandROMI, (www.DemandROMI.com). Guy has spoken at many events and facilitated many workshops around the world. He is recognized as one of the foremost authorities on the issues of marketing effectiveness and how to use data-driven analytics to improve strategic and tactical marketing decision-making. Published on February 11, 2011 (1,723 words) - [A Zombie Walks Into A Neuromarketing Lab…. — Greenbook](/content/insights/market-research-industry/a-zombie-walks-into-a-neuromarketing-lab8230/index.html): Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior team of NeuroFocus in… Published on December 11, 2010 (909 words) - [Do It (Yourself) Or Die — Greenbook](/content/insights/market-research-trends/do-it-yourself-or-die/index.html): DIY technology platforms are creating cost, time, and data integration efficiencies and clients are flocking to them in droves. Published on January 28, 2011 - [Check-ins And Badges…Where We’re At And Where We’re Going — Greenbook](/content/insights/market-research-trends/check-ins-and-badges8230where-we8217re-at-and-where-we8217re-going.html): By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now evolving into… Published on February 8, 2011 (981 words) - [What Doesn’t Kill Us Makes Us Stronger — Greenbook](/content/insights/insights-industry-news/what-doesn8217t-kill-us-makes-us-stronger/index.html): The past two years have been a challenging time for many businesses and individuals, myself included. Published on November 16, 2010 (1,573 words) - [I Wonder How the Cobbler’s Children Feel? — Greenbook](/content/insights/insights-industry-news/i-wonder-how-the-cobbler8217s-children-feel/index.html): Bill Guerin of Cambiar ponders the irony of the cobbler’s shoeless children and some apparent contradictions with market research firms. Published on February 14, 2011 (626 words) - [Time To Pop The Bubble — Greenbook](/content/insights/market-research-industry/time-to-pop-the-bubble/index.html): Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good For?, written by James Heskett, a Baker Foundation… Published on August 11, 2010 - [A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research — Greenbook](/content/insights/insights-technology/a-big-glass-of-good-stuff-from-brainjuicer-038-others-on-mobile-market-research.html): A collection of recent content on mobile market research from across the industry. Published on August 24, 2010 - [YouScan | Software & Technology from Cyprus | Greenbook](/content/company/you-scan/index.html): YouScan - AI-powered Social Listening for Deep Consumer Insights. (513 words) - [Has Market Research Waited Too Long (To Evolve)? — Greenbook](/content/insights/market-research-trends/has-market-research-waited-too-long-to-evolve/index.html): New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to. Published on February 27, 2011 - [Connecting The Dots… — Greenbook](/content/insights/market-research-trends/connecting-the-dots8230/index.html): So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together to tell… Published on October 12, 2010 - [What’s With This Guy? Tom Anderson Interviews Lenny Murphy — Greenbook](/content/insights/market-research-trends/what8217s-with-this-guy-tom-anderson-interviews-lenny-murphy.html): Tom Anderson interviewed me as well while I was interviewing him for the IIR TDMR series. He asked some tough questions. Published on March 1, 2011 - [TMRE 2010: Morning of Metrics (With Feeling!) — Greenbook](/content/insights/market-research-industry/tmre-2010-morning-of-metrics-with-feeling/index.html): By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to miss some of Richard… Published on November 10, 2010 - [Watching the Watchers: Mobile Ethno Throws a Super Bowl Party — Greenbook](/content/insights/research-methodologies/watching-the-watchers-mobile-ethno-throws-a-super-bowl-party.html): This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers. Published on February 3, 2011 - [It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010! — Greenbook](/content/insights/market-research-trends/it8217s-time-for-the-greenbook-research-industry-trends-study-fallwinter-2010.html): Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research. Published on December 8, 2010 - [Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers? — Greenbook](/content/insights/market-research-industry/explosive-growth-of-smartphones-whats-in-store-for-marketers-advertisers-and-researchers.html): Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In Store For Marketers, Advertisers And Researchers? Published on February 18, 2011 - [Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right? — Greenbook](/content/insights/market-research-industry/online-conversations-8211-sense-or-nonsense-what-do-we-need-to-know-to-get-it-right.html): by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative to focus groups and in-depth interviews. As social… Published on January 25, 2011 (885 words) - [The 2009 Honomichl Top 50 Report — Greenbook](/content/insights/insights-industry-news/the-2009-honomichl-top-50-report/index.html): America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. 2009 non-US research revenue at $9.47bn represented 52.4% of the total generated, and was also down on the figure two years earlier ($9.81bn). Published on June 17, 2010 (318 words) - [A Market Research Opportunity In India — Greenbook](/content/insights/insights-industry-news/a-market-research-opportunity-in-india/index.html): Romi Mahajan has an idea for a budding market research genius; you can make a mark and make a ton of money if you do this one right. Published on January 13, 2011 - [The Firehose — Greenbook](/content/insights/market-research-industry/the-firehose/index.html): Have you ever heard of the Twitter “firehose” or the “sprinkler” ? If you have, you have probably been doing software development work on connecting to Twitter. The “firehose” and… Published on January 15, 2011 - [Can We Stop Arguing Over What’s The “Best” Methodology? — Greenbook](/content/insights/research-methodologies/can-we-stop-arguing-over-what8217s-the-8220best8221-methodology.html): There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand. Published on February 21, 2011 (441 words) - [The Brave New World Of A Converged Mobile Future — Greenbook](/content/insights/mobile-market-research/the-brave-new-world-of-a-converged-mobile-future/index.html): The combined forces of the social media revolution and converged mobile will have a more profound impact on our industry than any other socio-technological trend ever has. Published on July 10, 2010 - [Voxco | Data Collection from Canada | Greenbook](/content/company/voxco-survey-tools/index.html): Voxco - From multi-mode surveys to text analytics, Voxco is the all-in-one platform for faster, smarter, and more secure research insights. (700 words) - [Join Us At The Gaming and NewMR – Online Event, 20 January 2011 — Greenbook](/content/insights/insights-technology/join-us-at-the-gaming-and-newmr-8211-online-event-20-january-2011.html): The Gaming and NewMR online event is an exploration of the context and opportunities created for market research by gaming. Published on January 19, 2011 - [The Winds of Change — Greenbook](/content/insights/market-research-trends/the-winds-of-change/index.html): Simon Chadwick of Cambiar introduces the five winds of change that are facing the market research industry. Published on November 22, 2010 (776 words) - [The GreenBook Research Industry Trends Study Summer 2010 is Released — Greenbook](/content/insights/market-research-trends/the-greenbook-research-industry-trends-study-summer-2010-is-released.html): The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats. Published on October 7, 2010 - [Sentient’s 2011 Marketing Trends And Economic Predictions — Greenbook](/content/insights/market-research-trends/sentients-2011-marketing-trends-and-economic-predictions.html): By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda… Published on December 22, 2010 (592 words) - [Is Mobile The “5th Methodology”? The Market Speaks… — Greenbook](/content/insights/insights-technology/is-mobile-the-82205th-methodology8221-the-market-speaks8230.html): It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lot about… Published on August 20, 2010 - [Will Smartphones Save the Survey? — Greenbook](/content/insights/research-methodologies/will-smartphones-save-the-survey/index.html): While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones. Published on February 1, 2011 - [How To Become a (Research) Rockstar — Greenbook](/content/insights/market-research-industry/how-to-become-a-research-rockstar/index.html): Here is some news you can use! The GreenBook website is releasing practical advice to buyers of custom market research by making the new publication “How to Hire & Manage… Published on November 19, 2010 - [More News & Notes on MR Innovation — Greenbook](/content/insights/market-research-trends/more-news-038-notes-on-mr-innovation/index.html): The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of technological innovation occurring from… Published on July 30, 2010 (1,571 words) - [Xcel Global Panel | Panels / Communities, India | Greenbook](/content/company/xcel-global-panel/index.html): Xcel Global Panel - Global online market research panel with 5M+ respondents in 80+ countries, delivering B2C, B2B, healthcare and expert insights with ... (305 words) - [TMRE 2010: Evolve or Go Extinct — Greenbook](/content/insights/market-research-trends/tmre-2010-evolve-or-go-extinct/index.html): by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graphic was a vice, and he… Published on November 9, 2010 - [Your Consumers Have Gone Mobile, Has Your MR? — Greenbook](/content/insights/market-research-industry/your-consumers-have-gone-mobile-has-your-mr/index.html): If you have been following recent MR forums and blogs you can be forgiven for thinking that Mobile MR is a brand new phenomena. For those who have been in… Published on September 7, 2010 (1,332 words) - [Advertising Points The Way For The Future Of MR — Greenbook](/content/insights/market-research-trends/advertising-points-the-way-for-the-future-of-mr/index.html): By Navin Williams, CEO of MobileMeasure The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the advertising industry and then… Published on November 29, 2010 (548 words) - [What A Long, Strange Trip It’s Been; I Can’t Wait For The Next Leg Of The Journey! — Greenbook](/content/insights/insights-industry-news/what-a-long-strange-trip-it8217s-been-i-can8217t-wait-for-the-next-leg-of-the-journey.html): Holiday wishes and thanks to the community for a great year as 2010 comes to a close. Published on December 22, 2010 - [Wanted: Management Consultants, Polymaths and Specialists — Greenbook](/content/insights/market-research-leaders/wanted-management-consultants-polymaths-and-specialists.html): The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client market research (MR) departments, satisfying C-suite demands for MR that ‘gets… Published on January 3, 2011 - [Mingleverse: Next Level Of Skype… And Maybe A New Paradigm For Virtual Focus Groups? — Greenbook](/content/insights/insights-technology/mingleverse-next-level-of-skype8230-and-maybe-a-new-paradigm-for-virtual-focus-groups.html): Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offers virtual online voice chat rooms… Published on January 13, 2011 - [Screening & Incentivizing for Crowdsourcing Ideation? “No” & “No”! — Greenbook](/content/insights/market-research-industry/screening-amp-incentivizing-for-crowdsourcing-ideation-no-amp-no.html): By Kevin Lonnie, CEO of KL Communications “The most imaginative influences often come from the most unlikely sources.” The above is a quote from a recent TED Conference on nurturing… Published on January 19, 2011 - [Winds of Change: Three Ideas for Doing More with Less — Greenbook](/content/insights/market-research-leaders/winds-of-change-three-ideas-for-doing-more-with-less.html): by Monica Wood, Cambiar Partner In the world of Market Research often times the function and its deliverables are thought of as a cost center. This is an obvious problem… Published on December 9, 2010 - [The Festival Of NewMR Is Here! — Greenbook](/content/insights/market-research-trends/the-festival-of-newmr-is-here/index.html): The Festival of NewMR is here, with the Main Stage Webinar set to start! The Main Stage runs for 22 hours on Wednesday, December 8. Published on December 7, 2010 - [It’s The Little Things That Mean A Lot — Greenbook](/content/insights/insights-industry-news/it8217s-the-little-things-that-mean-a-lot/index.html): What have the holiday greetings you have sent (or the ones you haven’t) communicated about your brand? Published on December 23, 2010 - [Making Market Research Sexy? Yep, & Here Is The Proof! — Greenbook](/content/insights/market-research-leaders/making-market-research-sexy-yep-038-here-is-the-proof.html): The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR. Published on October 14, 2010 - [MROC Tip (TMRE post #5) & “Insight” (TMRE part #6) — Greenbook](/content/insights/insights-technology/mroc-tip-tmre-post-5-038-insight-tmre-part-6/index.html): by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Instead of utilizing a massive intake survey… Published on November 8, 2010 (334 words) - [Would You Be Loyal to You? — Greenbook](/content/insights/insights-industry-news/would-you-be-loyal-to-you/index.html): Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management. Published on October 12, 2010 - [EXPLOR Awards Winner Is… — Greenbook](/content/insights/brand-strategy/explor-awards-winner-is/index.html): Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award. Published on November 9, 2010 (104 words) - [TMRE 2010: Projectability and a Challenge To Online Panels — Greenbook](/content/insights/market-research-industry/tmre-2010-projectability-and-a-challenge-to-online-panels.html): by Bill Weylock, Action Insights – First session of my afternoon: relative projectibility and sampling reliability. REI determined that the rising percentage of cell-phone-only users makes land lines an unreliable… Published on November 9, 2010 (710 words) - [What Does Market Research Sell? — Greenbook](/content/insights/insights-industry-news/what-does-market-research-sell/index.html): In order to effectively compete, we simply must focus on our mission: selling success. Published on October 19, 2010 - [Remesh | Data & Analytics from United States | Greenbook](/content/company/remesh/index.html): Remesh - Remesh is a hybrid insights platform that allows you to speak with your audience as one, whether live, asynchronous or via video for deeper ins... (637 words) - [Macro-Forces and Coca-Cola’s Strategy — Greenbook](/content/insights/market-research-trends/macro-forces-and-coca-cola8217s-strategy/index.html): Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation. Published on November 8, 2010 - [Co-creation, Innovation, Insight: The New Brand Paradigm — Greenbook](/content/insights/market-research-trends/co-creation-innovation-insight-the-new-brand-paradigm.html): Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary. Published on August 10, 2010 (846 words) - [News and Notes on Innovation, New Media, and the State of the Market Research Industry — Greenbook](/content/insights/insights-industry-news/news-and-notes-on-innovation-new-media-and-the-state-of-the-market-research-industry.html): Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure! Published on July 26, 2010 (1,073 words) - [Scraping By — Greenbook](/content/insights/insights-technology/scraping-by/index.html): Andrew Jeavons comments on recent articles and debates on web privacy. Published on November 4, 2010 (387 words) - [TMRE Recap From An Exhibitor’s Perspective — Greenbook](/content/insights/market-research-trends/tmre-recap-from-an-exhibitor8217s-perspective/index.html): Diane Liebenson shares her key themes and takeaways from The Market Research Event. Published on November 11, 2010 - [Touchstone Research, Inc. | United States | Greenbook](/content/company/touchstone-research-inc/index.html): Touchstone Research, Inc. - Tech-driven full-service research firm. Specialists in youth, Gen Z, and family. Qual, quant, UX, communities, and proprieta... - [That Darn Paradigm Continues To Shift — Greenbook](/content/insights/market-research-trends/that-darn-paradigm-continues-to-shift/index.html): Here are just a few recent examples of news items that make the point of just how much the game is changing. Published on July 21, 2010 (997 words) - [We want to give you personal service, (INSERT NAME)! — Greenbook](/content/insights/insights-industry-news/we-want-to-give-you-personal-service-insert-name/index.html): Attempts to capture attention or make it sound more personal can make you appear foolish and inattentive, or like outright liars. Published on October 15, 2010 - [Unconquered Mobile Market Research — Greenbook](/content/insights/research-methodologies/unconquered-mobile-market-research/index.html): As mobile interfaces improve, the applicability of mobile in market research will only grow. Published on July 28, 2010 (1,552 words) - [Mobile Screens – Size Does Matter? — Greenbook](/content/insights/insights-technology/mobile-screens-8211-size-does-matter/index.html): The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research. Published on August 20, 2010 - [Crowdsourcing…Counterintuitive? — Greenbook](/content/insights/market-research-industry/crowdsourcingcounterintuitive/index.html): The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middle managers as those crazy hippies… Published on November 5, 2010 - [BBC Global Minds Community Case Study — Greenbook](/content/insights/research-methodologies/bbc-global-minds-community-case-study/index.html): Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical. Published on November 8, 2010 - [TMRE 2010: How To Get Your Research Truly Understood — Greenbook](/content/insights/insights-industry-news/tmre-2010-how-to-get-your-research-truly-understood.html): Getting research understood and appreciated is our job. It is not enough to be right. You have to get read. Published on November 9, 2010 - [TMRE 2010: Explor Awards Finalists profiled — Greenbook](/content/insights/market-research-leaders/tmre-2010-explor-awards-finalists-profiled/index.html): After a great presentation by Chris Anderson the Explor panel got off to a bit of a late start. During setup Matt Dusig and Beth Rounds did a pretty fair… Published on November 9, 2010 - [Elusive Search for the Silver Bullet – Emotion Measurement — Greenbook](/content/insights/research-methodologies/elusive-search-for-the-silver-bullet-8211-emotion-measurement.html): As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”. Published on September 8, 2010 (830 words) - [Privacy Fondly Remembered — Greenbook](/content/insights/market-research-industry/privacy-fondly-remembered/index.html): Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Respondents and Data.” The first paragraph of… Published on October 27, 2010 - [When It Comes To Quality, We Are The French — Greenbook](/content/insights/insights-industry-news/when-it-comes-to-quality-we-are-the-french/index.html): Why does McDonald’s keep opening new restaurants in France? Because French people keep eating at McDonald’s! Yet, McDonald’s is seen as the villain. The French protest the presence of McDonald’s when the company is only providing what they want. Published on July 12, 2010 - [Thanks a Million: How to Recognize the Ultra-Luxury Shopper — Greenbook](/content/insights/insights-industry-news/thanks-a-million-how-to-recognize-the-ultra-luxury-shopper.html): Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards. Published on August 16, 2010 - [Veridata Insights, LLC | United States | Greenbook](/content/company/veridata-insights-llc/index.html): Veridata Insights, LLC - Global data collection and qualitative and quantitative market research provider for B2B, B2C, and healthcare audiences. - [IFC Redesigned Through Ethno-Segmentation — Greenbook](/content/insights/research-methodologies/ifc-redesigned-through-ethno-segmentation/index.html): A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography Published on November 9, 2010 (451 words) - [Scaling the Wall: New Marketing Opportunities in Social Media — Greenbook](/content/insights/research-methodologies/scaling-the-wall-new-marketing-opportunities-in-social-media.html): By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities. Published on August 24, 2010 (968 words) - [More Show & Less Tell, Please? — Greenbook](/content/insights/insights-industry-news/more-show-038-less-tell-please/index.html): Is your technique or methodology superior to all the others? Ron Sellers is skeptical. Published on August 1, 2010 - [Another Sneak Peek at GreenBook’s RIT Q1 Study — Greenbook](/content/insights/market-research-trends/another-sneak-peek-at-greenbook8217s-rit-q1-study/index.html): In this sneak peak at the 2010 GreenBook Research Industry Trends Report, we share some highlights from the iModerate interviews. Published on August 1, 2010 (1,162 words) - [Lessons Fron The Great Recession of 2009 — Greenbook](/content/insights/brand-strategy/lessons-fron-the-great-recession-of-2009/index.html): My parents were products of the Great Depression and they always taught me to “plan for the worst and hope for the best”, which in my personal and professional life has usually proved to be sound advice. Published on July 5, 2010 - [Talent Drives Innovation — Greenbook](/content/insights/insights-industry-news/talent-drives-innovation/index.html): Talent is a combination of experience, natural ability, personality, intelligence, and initiative. Published on August 8, 2010 - [Ubercool (TMRE Part 8) — Greenbook](/content/insights/market-research-trends/ubercool-tmre-part-8/index.html): by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily future and trends focused. So… Published on November 9, 2010 (302 words) - [Caution: Influencers At Work — Greenbook](/content/insights/market-research-industry/caution-influencers-at-work/index.html): Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our lives. Because of the nature… Published on August 6, 2010 - [From Microsoft to Southwest… capturing Social Media — Greenbook](/content/insights/market-research-trends/from-microsoft-to-southwest8230-capturing-social-media.html): Bill Weylock’s account of the presentations from the first day of The Market Research Event. Published on November 9, 2010 - [Transforming Vendors Into Partners — Greenbook](/content/insights/market-research-industry/transforming-vendors-into-partners/index.html): My post about getting nickel-and-dimed by focus group facilities got quite a bit of response.  Many of you agreed that getting charged $11 for copies is absurd. But some of… Published on November 1, 2010 (474 words) - [Are You A Linchpin? — Greenbook](/content/insights/market-research-leaders/are-you-a-linchpin/index.html): If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin.  The premise of the book is that we live and work in a hyper… Published on October 3, 2010 - [Now With More Coverage! New and Improved Ways to Win the CPG Consumer — Greenbook](/content/insights/market-research-trends/now-with-more-coverage-new-and-improved-ways-to-win-the-cpg-consumer.html): Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all.… Published on September 9, 2010 - [Bursting Bubbles: Discovering and preserving new worlds of loyalty — Greenbook](/content/insights/market-research-industry/bursting-bubbles-discovering-and-preserving-new-worlds-of-loyalty.html): If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists have been. Research shows that a… Published on July 30, 2010 (719 words) - [Weekly Wrap-up – How We Saw Things in June of 2010 — Greenbook](/content/insights/market-research-trends/weekly-wrap-up-8211-how-we-saw-things-in-june-of-2010.html): Every so often, it’s fun to go back and see how we saw things then (like Brands expected to disapper in 2011). Published on June 25, 2010 - [Culture and Trends Symposium (TMRE post #2) — Greenbook](/content/insights/market-research-industry/culture-and-trends-symposium-tmre-post-2/index.html): by Robert Moran, Strategy One Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m particularly looking… Published on November 8, 2010 (253 words) - [Vertemis | Consulting from Portugal | Greenbook](/content/company/vertemis/index.html): Vertemis - Transforming insights & analytics teams - [Keeping The View On The Wider Landscape Of Human Experiences — Greenbook](/content/insights/consumer-behavior/keeping-the-view-on-the-wider-landscape-of-human-experiences.html): Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only the smallest fraction of that has to do with being a consumer. It all has to do with being human. Published on July 13, 2010 - [The Partnership Between Research Buyer And Vendor — Greenbook](/content/insights/insights-industry-news/the-partnership-between-research-buyer-and-vendor/index.html): From our experience as sample vendors, there have been times when price has been negotiated to fit a budget without fully understanding the specs, leading to an under-performing project. This hurt the vendor-client relationship. Published on July 20, 2010 (553 words) - [This Week’s Quick Summary Of My Take On The “Best Of The Web” — Greenbook](/content/insights/market-research-trends/this-week8217s-quick-summary-of-my-take-on-the-best-of-the-web.html): Lenny Murphy catches up with what’s been happening while he was away. Published on June 7, 2010 - [We’re Always Looking for Guest Blog Contributors; Come Join Us! — Greenbook](/content/insights/insights-industry-news/we8217re-always-looking-for-guest-blog-contributors-come-join-us.html): The primary mission of the GreenBook Blog is to collect and post interesting news, opinions, and insight about our industry, and our guest contributors can sign up to post compelling articles and wrap it up with a little context. Published on June 29, 2010 - [Weekly Wrap-up – How We Saw Things in July of 2010 — Greenbook](/content/insights/market-research-trends/weekly-wrap-up-8211-how-we-saw-things-in-july-of-2010.html): Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve problems and deepen their understanding of their customers. Published on July 5, 2010 - [Think Like Your CEO: Creating a Lasting Seat at the Table for Market Research and Competitive Intelligence — Greenbook](/content/insights/market-research-leaders/think-like-your-ceo-creating-a-lasting-seat-at-the-table-for-market-research-and-competitive-intelligence.html): In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example, we are so very good… Published on September 22, 2010 - [Creature of Habit — Greenbook](/content/insights/insights-industry-news/creature-of-habit/index.html): Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits. Published on August 8, 2010 (786 words) - [Wellness (TMRE part #3) — Greenbook](/content/insights/market-research-industry/wellness-tmre-part-3/index.html): by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 data was based on an online convenience sample… Published on November 8, 2010 - [Brother, Can You Spare A (Nickel &) Dime? — Greenbook](/content/insights/insights-industry-news/brother-can-you-spare-a-nickel-038-dime/index.html): Ron Sellers is sick and tired of being nickeled and dimed by research suppliers. Published on September 19, 2010 - [Scaling The Experience Ladder — Greenbook](/content/insights/market-research-industry/scaling-the-experience-ladder/index.html): I just had a great research conversation with my car dealer. Shortly after I took my vehicle in for service, I got a customer satisfaction questionnaire by e-mail.  They wanted… Published on August 10, 2010 (676 words) - [Sago Atlanta | Data Collection, United States | Greenbook](/content/company/sago-atlanta/index.html): Sago Atlanta - Qual & Quant Solutions. Digital Qual Platforms. Facilities in key US & European Markets. Consumer, Healthcare & B2B Recruitment Specialists. (525 words) - [A Push to Innovate — Greenbook](/content/insights/market-research-trends/a-push-to-innovate/index.html): In order to transform our industry, we must innovate. To do that, we need to bring in talented creatives from other industries. Published on June 17, 2010 (574 words) - [The Model Respondent Comes with the Model Provider — Greenbook](/content/insights/research-methodologies/the-model-respondent-comes-with-the-model-provider/index.html): As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents. Published on August 5, 2010 - [Charging Backwards — Greenbook](/content/insights/insights-industry-news/charging-backwards/index.html): ISO certification for market research is an expensive distraction that will ultimately be irrelevant to all but a handful of firms. Published on July 25, 2010 (619 words) - [A Few Quick Notes On The AMA MRC — Greenbook](/content/insights/market-research-trends/a-few-quick-notes-on-the-ama-mrc/index.html): Lenny Murphy shares some notes from the AMA Market Research Conference in Atlanta. Published on September 27, 2010 - [Garbage In, Garbage Out — Greenbook](/content/insights/research-methodologies/garbage-in-garbage-out/index.html): Posting a poll on your website does not make it valid research. Published on September 6, 2010 - [Worldmetrics | United States | Greenbook](/content/company/worldmetrics/index.html): Worldmetrics - Independent market research platform offering custom research, industry reports, software advisory, and data-driven market intelligence. (178 words) - [Are We Smart Enough For Mobile Market Research? — Greenbook](/content/insights/insights-industry-news/are-we-smart-enough-for-mobile-market-research/index.html): If we want to reach our target audience, we should go out and reach them irrespective of the phone they use. The debate about penetration of mobile phones has all but died out. Now it’s about how to target these consumers. Published on July 14, 2010 (953 words) - [VST | Software & Technology from United Kingdom | Greenbook](/content/company/20vst/index.html): VST - VST is the retail data AI platform bringing shelf, sales and planogram data together so CPG brands turn shelf visibility into category growth (688 words) - [A Festival Of NewMR — Greenbook](/content/insights/market-research-industry/a-festival-of-newmr/index.html): An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in an open… Published on September 9, 2010 - [The Need For A Grassroots Voice For The Market Research Industry — Greenbook](/content/insights/insights-industry-news/the-need-for-a-grassroots-voice-for-the-market-research-industry.html): Tom Anderson, a pioneer in harnessing the power of social media for research, is passionate about our industry, and he raises a good point in his recent blog post “An Ode to Disruption: Social Media’s Impact on Research-As-Usual”. Published on July 9, 2010 - [Stats, More Stats, and Innovation! — Greenbook](/content/insights/market-research-trends/stats-more-stats-and-innovation/index.html): Results from recent studies of online adoption and consumer usage of the channel. And, some new posts on innovation. Published on June 18, 2010 (580 words) - [Luxury Has Gone To Your Head — Greenbook](/content/insights/behavioral-science/luxury-has-gone-to-your-head/index.html): The brain values and therefore seeks out even small amounts of pleasure and satisfaction in daily life. In times of economic strife, that subconscious pursuit of luxury becomes harder to satisfy, so our implicit luxury pursuit strategies change. Published on July 12, 2010 - [Insight Needs An Energy Boost! — Greenbook](/content/insights/research-methodologies/insight-needs-an-energy-boost/index.html): Insight should be seen as a process, a way of working and thinking rather than merely an object that can be picked up and counted. Published on July 16, 2010 - [Some Of The Best Discussions Happening On LinkedIn — Greenbook](/content/insights/market-research-trends/some-of-the-best-discussions-happening-on-linkedin/index.html): LinkedIn group discussions can provide a tremendous amount of value, and here are just a few examples. Published on May 27, 2010 (546 words) - [Verisoul | Data & Analytics from United States | Greenbook](/content/company/verisoul/index.html): Verisoul - Good Users = Good Data. Verisoul automatically prevents survey fraud - like duplicates, Bots & AI, and geo-spoofing. (502 words) - [Social Media By The Numbers — Greenbook](/content/insights/the-respondent-experience/social-media-by-the-numbers/index.html): It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market share to new entrants from outside the MR space will not just continue, but accelerate. Published on July 19, 2010 (471 words) - [Mobile, Mobile Everywhere… But, Hopefully, You Knew That Already — Greenbook](/content/insights/market-research-trends/mobile-mobile-everywhere-but-hopefully-you-knew-that-already.html): Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is what caught my eye Published on June 17, 2010 - [Looking at the Consumer Experience — Greenbook](/content/insights/market-research-leaders/looking-at-the-consumer-experience/index.html): Brand image is all about the consumer experience, and the meaning that people associate with a specific product. Published on July 27, 2010 (332 words) - [Welcome to the GreenBook Blog — Greenbook](/content/insights/market-research-industry/welcome-to-the-greenbook-blog/index.html): The GreenBook Blog is dedicated to providing global market researchers with access to the most interesting content posted daily across the internet, coupled with original insight and thought leadership from a industry movers and shakers from both sides of the table. Published on May 15, 2010 - [The Times, They Are A Changin’ — Greenbook](/content/insights/market-research-trends/the-times-they-are-a-changin8217/index.html): Transforming the research industry and charting a course for he future has reached critical mass in the global industry online conversation. Published on June 14, 2010 (727 words) - [Signposts On the Road Ahead — Greenbook](/content/insights/market-research-trends/signposts-on-the-road-ahead/index.html): A trio of interesting articles related to digital marketing, new models for branding, and the role of agencies in the age of social media. Published on June 17, 2010 - [Voxpopme | Panels / Communities, United Kingdom | Greenbook](/content/company/voxpopme/index.html): Voxpopme - Voxpopme is the video-first customer intelligence platform - [The Buzz from the ARF AMC: Talkin’ ’bout a Revolution… — Greenbook](/content/insights/market-research-trends/the-buzz-from-the-arf-amc-talkin8217-8217bout-a-revolution.html): By 2042, groups generally categorised as “minorities” – like Hispanics, Asians and African Americans – will make up the majority in the US. Published on June 25, 2010 (499 words) - [Hearing the Voice Of The Customer: A CEO Love Story — Greenbook](/content/insights/insights-industry-news/hearing-the-voice-of-the-customer-a-ceo-love-story/index.html): This CEO is an experienced, savvy businessman. He’s smart enough to know that a customer’s superlative experience with an organization goes a long way toward building a relationship with that organization, and those relationships go a long way toward bringing in more funds. Published on July 21, 2010 (475 words) - [The ISO Debate Continues… — Greenbook](/content/insights/insights-industry-news/the-iso-debate-continues8230/index.html): Research-live.com has a great summary of the recent debate raging on the Next Gen Market Research group on LinkedIn on a discussion thread asking whether ISO would matter to US research buyers. Published on July 5, 2010 - [XYZ Field srl | International from Italy | Greenbook](/content/company/xyz-field/index.html): XYZ Field srl - XYZ Field is a fieldwork agency, recognised for its expertise in international field coordination and hard‑to‑reach, low‑incidence recru... (406 words) - [Measuring the Future of Market Research — Greenbook](/content/insights/market-research-trends/measuring-the-future-of-market-research/index.html): A thought-provoking piece in which multiple thought leaders weigh in on where MR is going. Published on June 7, 2010 (652 words) - [Using Social Gaming As A Model For Respondent Engagement — Greenbook](/content/insights/insights-technology/using-social-gaming-as-a-model-for-respondent-engagement.html): “Serious gaming” is certainly a major opportunity to engage respondents in new forms of data collection. Published on June 7, 2010 - [WMM - Weber Marketing- & Marktforschung GmbH | Greenbook](/content/company/wmm-weber-marketing-and-marktforschung-gmbh/index.html): WMM - Weber Marketing- & Marktforschung GmbH - We connect you to your users and customers. We deliver authentic, actionable insights and we help our cli... - [Wyckoff Partners | Consulting from United States | Greenbook](/content/company/wyckoff-partners/index.html): Wyckoff Partners - Wyckoff Partners elevates the qualitative research experience through a focus on decoding the meaning of human interactions in resear... (418 words) - [Well Dressed Walrus | United States | Greenbook](/content/company/well-dressed-walrus/index.html): Well Dressed Walrus - Spokane marketing agency offering Voice of the Customer research to help small businesses understand what their customers truly va... - [Veylinx | Quantitative Research from Netherlands | Greenbook](/content/company/veylinx/index.html): Veylinx - Reveal what consumers truly value with behavioral research. (496 words) - [Werk Insight | Full Service from United States | Greenbook](/content/company/werk-insight/index.html): Werk Insight - Werk Insight is an award-winning B2B market research agency. - [Help Define The Taxonomy Of The Market Research Industry! — Greenbook](/content/insights/market-research-trends/help-define-the-taxonomy-of-the-market-research-industry.html): GreenBook Marketing Research Directory needs your help in undertaking the task of defining a new taxonomic classification system. Published on July 13, 2010 - [YouGov | Full Service from United States | Greenbook](/content/company/yougov/index.html): YouGov - YouGov is a global research data and analytics group with a panel spanning 55 countries, providing unparalleled insight into what the world thi... (759 words) - [A Sneak Peak of The Largest-Ever MR Survey — Greenbook](/content/insights/market-research-trends/a-sneak-peak-of-the-largest-ever-mr-survey/index.html): Here is a little preview of a few data points courtesy of Tom Anderson and iCharts. Published on June 14, 2010 - [Yasna.ai | Data & Analytics from Slovakia | Greenbook](/content/company/yasna-ai/index.html): Yasna.ai - The easiest way to conduct in-depth interviews with real people. - [Vernon Research Group | United States | Greenbook](/content/company/vernon-research-group/index.html): Vernon Research Group - Our experienced analysts and business experts help organizations make decisions with confidence thru thoughtfully designed and w... - [Yabble | Data & Analytics from New Zealand | Greenbook](/content/company/yabble/index.html): Yabble - Unlock AI-driven insights at every research milestone with Yabble's innovative research platform. Explore data, uncover trends, test ideas, and... - [SKIM | Full Service from United States | Greenbook](/content/company/skim/index.html): SKIM - Global insight-based consultants helping leading companies optimize their marketing strategies. - [The Eight Qualities of an Effective Marketing Leader — Greenbook](/content/insights/insights-industry-news/the-eight-qualities-of-an-effective-marketing-leader.html): John Ellett has written a great article on Texas CEO magazine about qualities that make up leadership in the marketing function. Too often, in the MR industry, it appears that many of the leaders of MR organizations do not evidence these qualities. Published on May 27, 2010 - [Various Views Research | United States | Greenbook](/content/company/various-views-research/index.html): Various Views Research - Full service data collection company that provides marketing research services from its headquarters located in Cincinnati, OH. - [Virtual Incentives | United States | Greenbook](/content/company/virtual-incentives/index.html): Virtual Incentives - Virtual Incentives is the innovator in B2B global reward & payment fulfillment. (234 words) - [The Future of Research: Some Intriguing New Perspectives — Greenbook](/content/insights/market-research-trends/the-future-of-research-some-intriguing-new-perspectives.html): The future of research will one in which companies that are strategic partners “make it”. Published on June 9, 2010 - [Peanut Labs Webinar, Online Qual’ Via Social Media: The Good, the Bad and the Future — Greenbook](/content/insights/insights-technology/peanut-labs-webinar-online-qual8217-via-social-media-the-good-the-bad-and-the-future.html): Peanut Labs continues to help direct the industry conversation on what the future looks like. Published on May 29, 2010 - [What Do Consumers Think? Don’t Even Bother Asking — Greenbook](/content/insights/market-research-trends/what-do-consumers-think-don8217t-even-bother-asking.html): If we want to truly understand what motivates consumers, then we need to get into their heads and hearts Published on May 29, 2010 - [Checking In On Location-based Services — Greenbook](/content/insights/insights-technology/checking-in-on-location-based-services/index.html): I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wrap… Published on August 31, 2010 - [WebMD/Medscape Market Research | United States | Greenbook](/content/company/webmd-medscape-market-research/index.html): WebMD/Medscape Market Research - Physician ,Healthcare Professional, Patient and Caregiver recruitment and research solutions. (431 words) - [PepsiCo And The Ongoing Shift Towards “Pull” Vs. “Push” Marketing — Greenbook](/content/insights/market-research-leaders/pepsico-and-the-ongoing-shift-towards-pull-vs-push-marketing.html): Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inherent in this switch is the idea of engaging consumers in the feedback and innovation process. Published on May 31, 2010 - [Future Of Insight On Transformation — Greenbook](/content/insights/market-research-trends/future-of-insight-on-transformation/index.html): Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR. Published on May 27, 2010 - [Zintro | Full Service from United States | Greenbook](/content/company/zintro-inc/index.html): Zintro - The Leading Market Research Expert Network - Custom project recruitment and surveys with B2B, Healthcare, and non-consumer audiences. - [VHR Qualitative Research LLC | United States | Greenbook](/content/company/vhr-qualitative-research-llc/index.html): VHR Qualitative Research LLC - We specialize in Hispanic market, work in 3 languages, and focus on human insights seen through a cultural lens. - [WAC of Miami | United States | Greenbook](/content/company/wac-of-miami/index.html): WAC of Miami - Expansive Focus Group Complex. Featuring: 4 focused suites, theater-style seating for 50 respondents, client lounges (367 words) - [Casro Professional Certifications Is Favoring Process Over Creativity & Inspiration — Greenbook](/content/insights/insights-industry-news/casro-professional-certifications-is-favoring-process-over-creativity-038-inspiration.html): Lenny Murphy weighs in on whether Casro’s Professional Certifications fail to address client requirements for both new research processes and creative approaches to providing insights and consultation. Published on May 23, 2010 (251 words) - [Wilkins Research Services, LLC | United States | Greenbook](/content/company/wilkins-research-services-llc/index.html): Wilkins Research Services, LLC - Data collection firm committed to quality research with competitive pricing. 105-station call center, equipped with pre... (371 words) - [WAC of Ft Lauderdale | United States | Greenbook](/content/company/wac-ft-lauderdale/index.html): WAC of Ft Lauderdale - Expansive Focus Group Complex. Featuring: 3 focused suites, theater-style seating for 50 respondents, (347 words) - [Truth In Consumer Anthropology — Greenbook](/content/insights/research-methodologies/truth-in-consumer-anthropology/index.html): The ultimate goal of MR is to give marketing organizations the key insights needed to help brands engage with their customers. Published on June 7, 2010 (360 words) - [Yolo Communications Limited | United Kingdom | Greenbook](/content/company/yolo-communications-limited/index.html): Yolo Communications Limited - UK market research and communications agency specialising in surveys, social intelligence and marketing services based in ... - [The Top 10 Retweets From The Twitter #MRX community — Greenbook](/content/insights/insights-industry-news/the-top-10-retweets-from-the-twitter-mrx-community/index.html): “Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX. Published on May 26, 2010 - [Rosenthal Research | International from Spain | Greenbook](/content/company/rosenthal-research-2022/index.html): Rosenthal Research - Data Collection Agency, specialized in international fieldwork. B2C and B2B interviewing, CAWI, CATI, F2F, Focus Groups, and IDI’s ... - [Wonderflow.ai | Data & Analytics, Netherlands | Greenbook](/content/company/wonderflow-ai/index.html): Wonderflow.ai - Wonderflow is the AI-powered Product Intelligence Platform that helps consumer brands build better products, drive demand, and deepen cu... (282 words) - [Ten Trends Shaking Up The Way Research Is Conducted — Greenbook](/content/insights/market-research-trends/ten-trends-shaking-up-the-way-research-is-conducted.html): These ten trends, in combination, are shaking up the way we work. Here’s how you can stay on top of them. Published on May 24, 2010 - [Location-Based Social Media And The Future For Mobile Research — Greenbook](/content/insights/market-research-trends/location-based-social-media-and-the-future-for-mobile-research.html): Location based social networks are the current darling of social media. Foursquare is leading the way. Published on June 3, 2010 (266 words) - [Emerging Markets Are Better Poised To Adopt New Technologies — Greenbook](/content/insights/market-research-trends/emerging-markets-are-better-poised-to-adopt-new-technologies.html): As we look at the new shape of global markets, will real growth in new MR techniques come from emerging markets? Published on May 27, 2010 - [Online Unplugged, Four Industry Figures Weigh In On The Issues — Greenbook](/content/insights/market-research-leaders/online-unplugged-four-industry-figures-weigh-in-on-the-issues.html): Have we faced up to questions about representivity? Indeed! This is a great dialogue between several industry thought leaders. Published on May 27, 2010 - [“Social Entertainment” Is Transforming Media — Greenbook](/content/insights/market-research-trends/8220social-entertainment8221-is-transforming-media/index.html): 63% prefer to access content and services on different devices. 56% would be prepared to pay for it. Published on May 24, 2010 - [Worldwide Market Research, Inc. | United States | Greenbook](/content/company/worldwide-market-research-inc/index.html): Worldwide Market Research, Inc. - The more accurate participants, the better the data. A completed survey doesn't always make for a quality survey–it ha... (469 words) - [For The Right Content, Millennials Will Pay To Play — Greenbook](/content/insights/insights-industry-news/for-the-right-content-millennials-will-pay-to-play/index.html): The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, content and user experience are the key drivers of participation in online activities. Published on May 23, 2010 (214 words) - [User Research International | United States | Greenbook](/content/company/user-research-international/index.html): User Research International - We provide research, analysis, recruitment, staffing, usability labs, and support for qualitative and quantitative studies. (559 words) - [Watch Me Think | Full Service from United States | Greenbook](/content/company/watch-me-think/index.html): Watch Me Think - In-the-moment behaviours. Analysed by humans. Turned into let's-do-it actions. (274 words) - [Vurvey | Panels / Communities from United States | Greenbook](/content/company/vurvey/index.html): Vurvey - Vurvey is an AI research company shaping the next era of innovation, brand loyalty, and human creativity. (344 words) - [Weiden Haus Co., Ltd. | Japan | Greenbook](/content/company/weiden-haus-co-ltd/index.html): Weiden Haus Co., Ltd. - We are a Tokyo-based brand marketing firm. - [Russell Research | Full Service, United States | Greenbook](/content/company/russell-research/index.html): Russell Research - Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over ha... - [BP, P&G And The Ongoing Strugge Against Negative Word Of Mouth — Greenbook](/content/insights/insights-technology/bp-p038g-and-the-ongoing-strugge-against-negative-word-of-mouth.html): As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but even more importantly, a channel for consumers to engage with brands. Published on May 28, 2010 - [W5 | Full Service from United States | Greenbook](/content/company/w5/index.html): W5 - Clients hire W5 to uncover human truths that translate into business strategies supporting innovation, brand growth, and memorable campaigns. (378 words) - [Thrivable | Quantitative Research, United States | Greenbook](/content/company/thrivable/index.html): Thrivable - Thrivable is the strategic patient insights partner for life sciences and healthcare organizations in the cardiometabolic space. (359 words) - [WinterGreen Research | United States | Greenbook](/content/company/wintergreen-research/index.html): WinterGreen Research - The Premier Global Market Research Company (175 words) - [Zebra Strategies | Full Service, United States | Greenbook](/content/company/zebra-strategies/index.html): Zebra Strategies - Focus Groups, Recruiting, Exit Interviews, Intercept Interviews, Field Management, Multicultural Research Services/Moderating, Execut... - [Terac | Full Service from United States | Greenbook](/content/company/terac/index.html): Terac - Terac is an AI-powered research platform that conducts personalized, scalable interviews to generate actionable customer insights in hours, not ... (533 words) - [The CASRO Tech Conference – Let’s Connect! — Greenbook](/content/insights/insights-industry-news/the-casro-tech-conference-8211-let8217s-connect/index.html): I’ll be in NYC starting Wednesday through Friday of this week. Let’s connect! Published on June 1, 2010 - [Wordibly | Support Services from United States | Greenbook](/content/company/wordibly/index.html): Wordibly - Fast, precise, and accurate transcription powered by experienced HUMAN transcribers and AI. - [Brand Owners Still Fail To Win The Trust Of Consumers — Greenbook](/content/insights/market-research-trends/brand-owners-still-fail-to-win-the-trust-of-consumers.html): 62% of people in the UK and 54% in the US argued corporations were “only interested” in selling them products, Published on May 23, 2010 (268 words) - [Weinman Schnee Morais Inc. | United States | Greenbook](/content/company/weinman-schnee-morais-inc/index.html): Weinman Schnee Morais Inc. - Research Experts with PhD's in Psychology, Anthropology, Communication. Cost-Effective Quant & Qual Research that Helps Unl... - [Starlight Analytics | United States | Greenbook](/content/company/starlight-analytics/index.html): Starlight Analytics - Starlight Analytics blends time-tested research methods and alternative data sources to deliver actionable insights for sustainabl... (637 words) - [We Are Family Agency LTD | United Kingdom | Greenbook](/content/company/we-are-family-agency-ltd/index.html): We Are Family Agency LTD - The UK's leading kids, teens and family research & strategy agency. Helping brands understand, reach and engage young audienc... (355 words) - [SODA Market Research | Data Collection, Poland | Greenbook](/content/company/soda-market-research/index.html): SODA Market Research - SODA is full service market research and fieldwork agency specializing in single and multi-country studies, mainly in the Central... 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Insights that drive confident decisions. - [SOM | Full Service from Canada | Greenbook](/content/company/som/index.html): SOM - With its full range of MR services, including innovative BX, CX and EX solutions, SOM helps you grow your business. - [Voiceform | Software & Technology from Canada | Greenbook](/content/company/voiceform/index.html): Voiceform - Voiceform lets you create voice, video, audio and text surveys and forms that feel like a conversation. - [SIS Market Research - Focus Group Facility | Greenbook](/content/company/sis-market-research-focus-group-facility/index.html): SIS Market Research - Focus Group Facility - SIS International offers a NYC Focus Group facility, respondent recruiting, on-staff moderators, report-wri... - [Wissen Research Pvt. Ltd. | United States | Greenbook](/content/company/wissen-research/index.html): Wissen Research Pvt. Ltd. - SOC 2 Type II certified IP/technology research firm offering patent support, market research and proprietary search and comp... - [Warner Insights | Full Service, United States | Greenbook](/content/company/warner-insights/index.html): Warner Insights - Full Service domestic and international market research firm, providing moderation, UX research, field management, transcription and a... (201 words) - [The Langston Co. | United States | Greenbook](/content/company/the-langston-co/index.html): The Langston Co. - Strategic insights partner for modular research, brand health tracking, consumer segmentation, market sizing, and foundational catego... (521 words) - [ViralMoment Inc. | United States | Greenbook](/content/company/viralmoment-inc/index.html): ViralMoment Inc. - Social intelligence evolved. AI to see social video clearly, at scale and across millions of topics, to anticipate what consumers wil... 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Quality recruiting, hosting an... - [Focus99 | Full Service from United States | Greenbook](/content/company/focus99-miami/index.html): Focus99 - Facility in Miami, and nationwide recruiting and fieldwork services. - [FOLIO | Data Collection from United States | Greenbook](/content/company/folio-games/index.html): FOLIO - A gamified market research platform delivering insights on perceived consensus vs personal preference using prediction polls. - [Focus Centre of Chicago | United States | Greenbook](/content/company/focus-centre-of-chicago/index.html): Focus Centre of Chicago - Prestigious, trend-setting facility in downtown Chicago just steps from North Michigan Avenue. - [Food and Drug Research, Inc. | United States | Greenbook](/content/company/food-and-drug-research-inc/index.html): Food and Drug Research, Inc. - Food & Drug Research, Inc. is a medical market research company that specializes in hard-to-reach patient recruits. 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(284 words) - [Beehive Research Ltd | United Kingdom | Greenbook](/content/company/beehive-research-ltd/index.html): Beehive Research Ltd - Delivering insight that drives transformational business change - [Navin Williams — Greenbook](/content/insights/authors/navinwilliams/index.html): Navin Williams is the founder and Chief Mobile-Measure at MOBILEMEASURE Consultancy Limited. Navin has extensive experience in Market Research, Technology, Media & Telecom sectors. Navin has worked for some of the world‚Aos Market Research leaders across the disciplines of Media, Consumer (IMRB, RI & Nielsen) & Retail (Nielsen). He has held senior roles in four countries, spanning two continents. His last assignment with Nielsen was as Head of Consumer Research (FMCG) in China. Navin was also part of Nielsen‚Aos global multi-country mobile data collection pilot. His quest to drive digital adoption in Market Research led him to found MOBILEMEASURE. 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Originally from Germany, Sascha was a member of the German national track and field team and is still a passionate runner. - [Alternate Routes, Inc. | United States | Greenbook](/content/company/alternate-routes-inc/index.html): Alternate Routes, Inc. - Alternate Routes is a research and strategy company - specialists in solving challenging marketing problems through impactful r... (352 words) - [Steve Genco — Greenbook](/content/insights/authors/sgenco/index.html): Steve Genco is a leading neuromarketing writer, speaker, and consultant. He is co-author of Neuromarketing for Dummies (Wiley, 2013), a comprehensive overview of neuromarketing science, applications, methodologies, and ethics. In 2006, he founded one of the first neuromarketing research firms, and from 2009 to 2012 he was Chief Innovation Officer at one of the largest. He is currently Managing Partner at Intuitive Consumer Insights, where he focuses on neuromarketing education and consulting, promoting his book, and helping clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing. Dr. Genco has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling. He holds a doctorate, a master's degree, and a bachelor's degree from Stanford University, and a master's degree from the University of British Columbia. (268 words) - [Bakersfield Market Research | United States | Greenbook](/content/company/bakersfield-market-research/index.html): Bakersfield Market Research - Data Collection Methodologies Qualitative Qualitative/Recruiting Services and Facilities • Focus Group Facility • Recruiti... (264 words) - [Ray Poynter — Greenbook](/content/insights/authors/rpoynter/index.html): Ray is the founder of NewMR, Managing Director of The Future Place, author of The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research, he is a content author for the University of Georgia's Principles of Marketing Research course, and was the independent consultant for the last four ESOMAR Global Pricing studies. Ray is a consultant to several companies and organizations, including his role at Vision Critical University. In 2015 Ray is also a visiting lecturer at Tokyo's Saitama University. (328 words) - [Carol Fitzgerald — Greenbook](/content/insights/authors/cfitzgerald/index.html): Carol Fitzgerald, President & CEO at BuzzBack - [Baires 53 srl | Recruiting from Italy | Greenbook](/content/company/baires-53-srl/index.html): Baires 53 srl - Baires 53 has set the benchmark in Italy by delivering bespoke market research solutions to research institutes, fieldwork teams, and co... (160 words) - [Aron Wilson — Greenbook](/content/insights/authors/aron-wilson/index.html): Aron has been in the market research industry for over 15 years, with roles at Ipsos, Behaviorally, and now at EMI. He has a wealth of market research experience and a solid foundation in consumer psychology, behavioral science, and statistics. He earned his Bachelor of Arts in Psychology from Kent State University and, driven by a deep passion for understanding human behavior, returned to academia to pursue a master’s degree in Consumer-Industrial Research at Cleveland State University. When he’s not diving into data or decoding consumer behavior, Aron enjoys spending time with his family, traveling, and listening to music/podcasts (just not simultaneously). - [Bayes Price | United Kingdom | Greenbook](/content/company/bayes-price/index.html): Bayes Price - AI enhanced insights solutions for decision-makers who need to navigate data effectively. - [Jessica Sage — Greenbook](/content/insights/authors/jessicasage/index.html): Jessica oversees communications and programming for WIRe’s growing global community. She received her Masters in Critical Theory from Pacific Northwest College of Art where she served as a thesis advisor for graduate-level and bachelors-level students and her BA from Evergreen State College in Olympia, Washington. A lifelong proponent of slow and local food, she co-founded a local farmer’s market and has worked with organizations such as the YWCA in the service of eliminating racism and empowering women. In her spare time she’s a freelance content writer, enthusiastic knitter, and overly-indulgent dog owner. - [Reach3 Insights — Greenbook](/content/insights/authors/reach3insights/index.html): Reach3 Insights, at Reach3 - [Emma Galvin — Greenbook](/content/insights/authors/egalvin2/index.html): Emma is a multidisciplinary designer that helps brands communicate their stories and create meaningful experiences. Emma has five years' experience working across a variety of areas including branding, web, motion, and UX/UI. Emma has worked with brands such as Arm, Cadence, Colt, and RightsDD. - [Olivier Blanchet — Greenbook](/content/insights/authors/oblanchet/index.html): Olivier is the CEO at PRS IN VIVO, leading innovation and marketing. Olivier is an FMCG expert for both moments of truth: shopper and consumer, working on restaging and innovation initiatives for both start-ups and global companies. Olivier is also an enthusiastic behavioral science practitioner. (103 words) - [Roger Jackson — Greenbook](/content/insights/authors/rjackson/index.html): Roger Jackson, (90 words) - [Greg Tucker — Greenbook](/content/insights/authors/greg-tucker/index.html): Greg Tucker, Chief Journey Mapper at GOLD RESEARCH INC (82 words) - [Douglas Pruden — Greenbook](/content/insights/authors/dpruden/index.html): Douglas Pruden and Terry G. Vavra are Senior Partners at Customer Experience Partners, LLC.. They both have a passion for customer retention and loyalty. Vavra is lead author of five books on the subject including Aftermarketing (1992), The Customer Delight Principle (2001) and Loyalty Myths (2005). He founded and led Marketing Metrics, Inc. from 1984 to 2003 managing a portfolio of international clients. Pruden started his customer retention work as a SVP at J. Walter Thompson in the late 1990‚Aos, was a SVP with Marketing Metrics for nine years, and from 2003-2007 was General Manager of Ipsos Loyalty. He has managed CSM engagements for clients ranging from AARP to Mercedes-Benz USA. - [Lianna Willoughby — Greenbook](/content/insights/authors/lwilloughby/index.html): Open Mind Strategy, LLC is a research and brand strategy company specializing in actionable insights. OMS was founded by Robin Hafitz, in 2010, with the mission of providing "more human intelligence"‚ Ai research intelligence that respects consumers as human beings, and that is tailored to meet the needs of demanding clients. OMS (http://www.openmindstrategy.com/) provides insight services, including qualitative and quantitative research, brand studies, show and message testing, segmentation, and customized inquiries, as well as strategic brand consulting and educational workshops. The OMS team is proud to have worked with leading clients, such as A&E Networks, AMC, Amazon, Clear Channel, Cond√© Nast, Gannett, Kao Brands, MTV, NBCUniversal, Scripps Networks, Unilever, USA Today, Yahoo!, and many more. - [Caroline Frankum — Greenbook](/content/insights/authors/cfrankum/index.html): Caroline Frankum is a multi-award-winning CEO with a high-level of expertise in Media, Digital, First-Party Data, Brand & Comms Strategy, Tech-Driven Automation, and Change Leadership. She is part of the Kantar Exco and, as Global CEO of the Kantar Profiles Division, is also responsible for running our multi-million-dollar first-party data division that powers insight delivery and analytics for world-leading Consumer, Media, Tech, Publisher, Consultancy, Healthcare, Market Research and e-commerce brands. One of Caroline’s biggest passions is helping businesses transform and grow in profitable and purposeful ways by creating more inclusive and diverse environments, where the only barriers to success are a personal choice and professional competence. This has led to her being voted a 2020 Business Woman of The Year by CEO Today, and a Top 100 HERoe Executive Champion of Women in Business in 2020, 2019, and 2018. - [Astrea Analytics | United States | Greenbook](/content/company/astrea-analytics/index.html): Astrea Analytics - Analytics and research firm specialized in choice modeling to help you optimize your assortment and Price/Pack Architecture strategy. (169 words) - [Ashley Lightfoot — Greenbook](/content/insights/authors/alightfoot/index.html): Ashley is a Content Marketing Manager who’s passionate about exploring how brands build their identity and foster relationships with consumers. With more than six years of marketing experience, Ashley has worked on bringing all manner of campaign types to life. You can find him on LinkedIn. - [Zach Simmons — Greenbook](/content/insights/authors/zsimmons/index.html): Zach Simmons, (105 words) - [Amanda Peterson — Greenbook](/content/insights/authors/apeterson/index.html): Amanda Peterson, Writer at Enlightened Digital (101 words) - [Jay Rampuria — Greenbook](/content/insights/authors/jrampuria/index.html): Jay Rampuria, EVP, Global Business & Corporate Development at Toluna - [Stewart Tippler — Greenbook](/content/insights/authors/stippler/index.html): Stewart Tippler, (105 words) - [Divya Shroff — Greenbook](/content/insights/authors/dshroff/index.html): Divya has 9 years of experience in market research, on the supplier side at Nielsen BASES, and on the client side at Constellation Brands. As a product marketer at SurveyMonkey, she helps build and launch new market research products. Divya grew up in Mumbai, India and has an MBA from the University of Southern California. She lives in San Francisco and enjoys exploring the Bay Area, traveling, watching soccer and spending time with friends and family. (115 words) - [Liwen Xu — Greenbook](/content/insights/authors/lixu/index.html): Liwen Xu is a product marketing manager at Momentive (maker of SurveyMonkey), with a focus on market research and insights solutions. Previously, she worked across various growth and marketing roles. She has a Bachelor of Business Administration and Creative Writing from Emory University. (131 words) - [Emily Hall — Greenbook](/content/insights/authors/ehall/index.html): Emily Hall, Content Marketing Manager at Relative Insight - [Alex Hunt — Greenbook](/content/insights/authors/ahunt/index.html): Based in New York, Alex is the CEO of Behaviorally. He is a recognized pioneer in the practical application of behavioral science to shopper marketing in order to help clients develop consumer experience that drives business growth. Prior to his role at Behaviorally, Alex served as global CEO of PRS IN VIVO, spent a decade building System1 Research (formerly BrainJuicer), and served as an Executive Director of the System1 Group PLC Board. - [Sophia Papagregoriou — Greenbook](/content/insights/authors/spapagregoriou/index.html): Sophia Papagregoriou, - [Joe Piteo — Greenbook](/content/insights/authors/jpiteo/index.html): Joe is the Director of Strategy & Development of Maru/Matchbox Agency practice. Joe‚Aos focus is on collaborating with agencies across North America helping them connect with and better understand consumers, so agencies can help their clients tell their brand stories in a smart meaningful way. (160 words) - [Anton Nicolaides — Greenbook](/content/insights/authors/anicolaides/index.html): Anton Nicolaides, Partner, Business Development & Research at Decision Point Research (67 words) - [Joey Goldberg — Greenbook](/content/insights/authors/jgoldberg/index.html): Joey Goldberg, Marketing Manager at Tobii Pro (68 words) - [Lisa Horwich — Greenbook](/content/insights/authors/lhorwichgreenbook-org/index.html): Lisa Horwich, Founder & Research Principal at Pallas Research Associates (77 words) - [Seán McNally — Greenbook](/content/insights/authors/smcnally/index.html): Seán is the Founder and Managing Director of Eris Strategy. Seán founded Eris Strategy as a consultancy to help clients build evidence-based strategies founded on actionable insights into consumer decision-making behaviour. With over 30 years of experience in research, Seán has worked in client and consultancy roles on many leading global brands in consumer goods, healthcare, financial services, and education sectors. - [Niels Schillewaert — Greenbook](/content/insights/authors/nschillewaert/index.html): Niels Schillewaert, PhD, is Head of Research & Methods at Conveo.ai – an end-to-end AI-led insights platform. Niels combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a Professor of Marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, and others. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g. Columbia, NYU, University of Georgia. He is the Former President of ESOMAR – the association of the global insights and analytics community. - [Sharon Dexter — Greenbook](/content/insights/authors/sharondexter/index.html): A hands-on, technically savvy leader that leads technical projects and teams to build exceptional applications that drive business results. From identifying requirements for enterprise level systems to responsive sites and implementing effective eCommerce & CRM solutions. I assist clients with implementing and developing the strategic direction they need for growth. (343 words) - [Nina Glynn — Greenbook](/content/insights/authors/ninaglynn/index.html): Nina writes for Bulbshare, the customer collaboration platform your whole business will love. Bulbshare gets brands closer to their consumers for rapid turnaround insight, user generated content, and agile customer advocacy. (170 words) - [Tamara Irminger — Greenbook](/content/insights/authors/tiunderwood/index.html): Tamara Irminger Underwood is the Director of Content for InterQ Research, a full-service qualitative market research company based in San Francisco. Tamara received her degree in journalism and geology, but found that rocks don't give the best interviews, so she now focuses on content in the market research and customer experience space. (171 words) - [Tara Beard-Knowland — Greenbook](/content/insights/authors/tbeardknowland/index.html): Tara Beard-Knowland, - [Peter Hartzbech — Greenbook](/content/insights/authors/phartzbech/index.html): Peter Hartzbech is the Founder & CEO of iMotions, a software company based in Denmark, with headquarters in Boston, MA. - [Stu Sjouwerman — Greenbook](/content/insights/authors/stu-sjouwerman/index.html): Stu Sjouwerman is co-founder and CEO of ReadingMinds.ai and author of "Agent Powered Growth: Deploy AI Agents that Build your Marketing Pipeline 24/7" [Wiley 2026], which achieved bestseller status on USA Today. (154 words) - [Liz Thompson — Greenbook](/content/insights/authors/liz-thompson/index.html): Liz Thompson is the Head of North America for Brand Genetics, an award-winning consultancy that uses behavioral science to drive growth. Merging a background in neuroscience and psychology with commercial strategy, she specializes in closing the consumer "say-do" gap. With over 12 years of experience advising companies like ABInBev, Diageo, Mars Wrigley and Nestle, Liz believes that asking people what they want is rarely enough you must understand the hidden mechanisms that drive their actual behavior. She helps clients move beyond surface-level data to find the ruthless truths that trigger decision-making, and what to do about it. - [Sania Haq — Greenbook](/content/insights/authors/shaq/index.html): As well as servicing major corporate clients, one of Sania’s specialisms relates to optimising methodologies to ensure research more accurately represents the experiences/views of lesser-heard groups. - [Brian Singh — Greenbook](/content/insights/authors/bsingh/index.html): Brian F. Singh is the Founder and Managing Director of Zinc Research. Brian is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager with regional, national and international private- and public-sector clients in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology. Brian is a Certified Marketing Research Professional (CMRP) and a qualified Focus Group Moderator. He holds a Master of Arts degree in Economics (University of Toronto), and was a PhD candidate in Epidemiology (University of Toronto). Brian has spoken at numerous conferences and has a UNIDO methodology publication. He is a former member of the Canadian Tourism Commission‚Aos research committee, past president of the Alberta Chapter of the Marketing Research and Intelligence Association, and a former member of Tourism Calgary‚Aos board of directors. He currently sits as Conference Portfolio Chair for MRIA. He is an amateur chef, and can be found awake at odd hours following important cricket matches throughout around the world. Brian is available for speaking engagements and research seminars. brian@zincresearch.com - [Luke Burns — Greenbook](/content/insights/authors/lukeburns/index.html): Luke Burns leads our dedication to world-class support in propelling each client’s experience with Lucy. His role extends from client adoption of Lucy to leveraging her for long-term business success. Luke began with the company as a customer success manager, gaining both experience and a successful track-record of managing client support, user experience and market research. Previously, he worked at Wells Fargo building relationships and servicing customers in the technology, media, telecom, and private equity industries. - [Maor Daniel — Greenbook](/content/insights/authors/mdaniel/index.html): Maor Daniel is the Director of Microsoft Search Advertising, Canada. - [Tony Costella — Greenbook](/content/insights/authors/tcostella/index.html): Tony Costella, - [Frank Kelly — Greenbook](/content/insights/authors/fkelly/index.html): Frank Kelly is Senior Vice President, Global Marketing & Strategy at GMI Lightspeed. He is responsible for directing the global marketing portfolio through strategic planning and branding initiatives. He oversees marketing, communications, advertising, client materials and online media platforms. Previously, Frank served as Senior Vice President, Global Panels, in which he oversaw client and panel operations throughout the Americas region. He was instrumental in the integration of the TNS 6th dimension and the Lightspeed online panel businesses, which began with a merger announced in mid-2009. Frank is a veteran of more than 20 years in the market research industry. Over the past decade, he has worked to build and operate the industry‚Aos leading global panels across Europe, the Americas and Asia Pacific. He previously held senior management positions with TNS, Greenfield Online and The Nielsen Company after beginning his research career with Colgate Palmolive Company and Sherwin Williams. Frank is a graduate of Northeastern University, where he earned an M.B.A. degree, and Babson College, from which he holds a B.S. degree in Business Administration. (271 words) - [Jason Brownlee — Greenbook](/content/insights/authors/jbrownlee/index.html): Jason Brownlee is the founder of Colourtext, an audience research and consumer insights company based in the UK focused on market segmentation, advertising effectiveness, and data analytics. (149 words) - [Rogayeh Tabrizi — Greenbook](/content/insights/authors/rtabrizi/index.html): Rogayeh is the Co-Founder and CEO of Data Science firm Theory+Practice, that specializes in bringing advanced AI solutions to the Financial Services and Retail Industries. She received her MSc in experimental particle physics at Simon Fraser University, and worked on the ATLAS Detector at CERN in Geneva. She earned her PhD in Economics and became fascinated with game theory and the behavioural patterns in social networks. She spent extensive time at the Economics department at Stanford University studying with renowned Economist, Prof. Matthew Jackson. With a physicist’s approach to uncovering hidden trends and indicators in big data coupled with a microeconomist’s focus on behavioural economics, game theory, and social and economic networks, Rogayeh is uniquely skilled to explore how organizations can create true value from their data. - [Tim Glowa — Greenbook](/content/insights/authors/tglowa/index.html): Tim Glowa, - [Julie Kurd — Greenbook](/content/insights/authors/jkurd/index.html): Julie Kurd is an amplifier, listener, blogger, socializer, spotter and friend, dedicated to connecting the dots between business decision makers and researchers. Going on her 7th year with CMB, Julie focuses on cultivating new business and deepening relationships for repeat business among key clients. Julie contributes her natural curiosity and business knowledge, brainstorming with business leaders on key challenges. She thrives on the teamwork typical of CMB and actively participates in scoping custom solutions to help world leading brands grow their business, and focus on the right things, better and faster than ever. Julie earned her M.B.A. from Boston University and her B.A. from Colby College. You can follow her on Twitter @julie1research - [Emmanuel Probst — Greenbook](/content/insights/authors/eprobst/index.html): Emmanuel is Global Lead, Brand Thought-Leadership at Ipsos and an adjunct at the University of California at Los Angeles. In his book Brand Hacks, Emmanuel explains how to build and grow brands by fulfilling the consumer’s quest for meaning. He also teaches Consumer Market Research at the University of California at Los Angeles (UCLA) and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. (127 words) - [Erin Russeck — Greenbook](/content/insights/authors/erin-russeck/index.html): Erin Russeck thrives on staying ahead of an evolving industry by developing custom research design strategies, leveraging the latest in advanced analytics and pushing the boundaries of storytelling and data visualization. She has been delivering consumer and shopper insights to a wide range of CPG and retailer clients for more than 20 years. As Chief Research Officer at AMC Global, Erin applies her extensive expertise in many qualitative and quantitative approaches—including AMC’s ResponseCash® PFU™ system, a patented methodology that captures insights at the moment of launch. She has a M.S. in Experimental Psychology from Villanova University and a B.S. in Psychology from the University of Pittsburgh. - [Georg Wittenburg — Greenbook](/content/insights/authors/georg-wittenburg/index.html): Georg founded Inspirient after five years of ICT research and three years as a management consultant at the Boston Consulting Group (BCG). As CEO of an AI-first company, he looks back at a number of industry firsts, incl. the first time an AI-generated slide was presented at a company’s board meeting. His current focus is on translating the most recent advances in AI technology to generate value for data-driven businesses. Georg received his PhD from Freie Universität Berlin, with 20+ peer-reviewed publications and patents, and subsequently conducted research in distributed systems and pattern recognition at INRIA Paris-Saclay. At BCG, he advised international corporations in the logistics, automotive and media sectors; and was selected to join the firm’s think tank, the BCG Henderson Institute, to push the envelope on topics including innovation strategy and organizational algorithmics. - [Cynthia Harris — Greenbook](/content/insights/authors/charris/index.html): As the Managing Director of 8:28 Insights, Cynthia is an accomplished thought leader in the cultural insights space. Cynthia is a qualitative researcher and master moderator that uses a variety of methodologies to connect brands to the consumers they serve. With over 15 years of client-side and agency marketing research experience, Cynthia believes in going beyond the “what” and digging into the “so what now” through dynamic and engaging research. As a Board Member of the Qualitative Researchers Consultants Association (QRCA), an accomplished speaker, and an active community leader, Cynthia consistently finds ways to give back to the industry. - [McKenzie Lawton — Greenbook](/content/insights/authors/mckenziel/index.html): McKenzie Lawton, Director of Qualitative Operations at Suzy (125 words) - [Peter Zollo — Greenbook](/content/insights/authors/pzollo/index.html): Peter Zollo is Co-Founder of Collaborata, the market-research marketplace, which brings collaboration and co-funding to the marketing-research industry. They enable clients and suppliers to connect with each other in order to shape projects, while sharing the results and costs. He is the founder and former CEO of TRU, the firm that contemporized youth insights. He exited the business in 2013, after a global expansion into 40 markets and an acquisition by WPP/Kantar. (299 words) - [John Schiela — Greenbook](/content/insights/authors/jschielajengelin/index.html): John Schiela, at Phoenix Marketing International (118 words) - [Jacqueline Rosales — Greenbook](/content/insights/authors/jrosales/index.html): Jacqueline Rosales is COO of SoapBoxSample and a Founding Member of SampleCon. She has spent the last three years growing an online research company from the ground up at breakneck speed. With her enthusiasm and unconventional leadership style, Jacqueline has cultivated a company that consistently exceeds clients‚Ao expectations by focusing on technological solutions and innovative approaches. A more-than-twenty-year veteran of Market Research, Jacqueline has helped build organizations and teams across the industry. Recently Jacqueline emerged as a thought leader in entrepreneurship, speaking about her professional and personal experiences through her blog, Tell Tale 10 (www.telltaleten.com). - [Claire Bruce — Greenbook](/content/insights/authors/cbrucebenes/index.html): Claire Bruce, Client Director at Toluna - [Robert Vagi — Greenbook](/content/insights/authors/rvagi/index.html): Robert Vagi, (105 words) - [Jay York — Greenbook](/content/insights/authors/jyork/index.html): Jay York, senior digital marketing strategist for EMSI Public Relations (www.emsincorporated.com), is an internet marketing expert with extensive experience in social media marketing dating back to the early days of MySpace and LiveJournal. Since graduating from the University of South Florida Business School, Jay has worked as marketing coordinator for an international IT training company; business development and branding manager for a startup restaurant management group; and CEO of his own social media management firm. - [Maria Thomas — Greenbook](/content/insights/authors/mthomas/index.html): Maria Thomas is the Content Marketing Manager and Product Specialist at GreyCampus with eight years rich experience on professional certification courses like PMI- Project Management Professional, PMI-ACP, Prince2, ITIL (Information Technology Infrastructure Library), Big Data, Cloud, Digital Marketing and Six Sigma. (66 words) - [Leonard Murphy — Greenbook](/content/insights/authors/greenbookblog/index.html): With over 20 years of high visibility leadership roles in the Market Research industry Leonard ‚"Lenny" Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world. As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, CSO of data-privacy platform Veriglif, Board Member at Savio RXC and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Chief Advisor for Insights and Development at GreenBook. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can. - [Nick Graham — Greenbook](/content/insights/authors/nick-graham/index.html): Nick is a 20+ year veteran of the insights industry, a regular conference speaker & award judge and recently had the honor of being named one of the Insights 250 by ESOMAR. Having started his career in advertising and brand & innovation strategy, Nick spent almost a decade at PepsiCo leading insights for PepsiCo's US and Global Beverages business units, before moving to Mondelez International, where he was SVP, Global Head of Insights & Analytics for over 3 years and worked to build the company’s long-term growth strategy and futureproof the insights function. He now acts as an independent consultant, helping organisations transform their insights functions through a blend of empathy, technology and behavioral science. - [Natalia Infante — Greenbook](/content/insights/authors/nataliacaylor/index.html): Natalia Infante Caylor, Ph.D., is the founder of Hola Insights, a multicultural/Hispanic market research firm. She brings a unique perspective to her role as a research expert and Hispanic consumer, fluent in Spanish and English and well versed in the nuances of Spanish speaking cultures. While leading the team at Hola Insights, Natalia moderates focus groups and individual interviews in both English and Spanish and designs research studies based on clients’ goals. Her efforts have allowed companies in a variety of industries to better understand their customers, reach new markets and create culturally sensitive messages. Natalia is an elected QRCA Board of Directors member. - [Sivakumar Somanathan — Greenbook](/content/insights/authors/sivakumarsomanathan/index.html): Siva has over 22 years of Market Research experience across diverse product categories and research methodologies. Over these years, have helped clients make better decisions at every stage of the Product / Brand Lifecycle - Product Innovation & Design, Brand & Communication and Stakeholder Management. Currently runs a consumer behavior consultancy, Curious Cat Consulting, which focuses on going behind survey data and understanding consumer behavior to address marketing questions. (132 words) - [Mary Lois Smith — Greenbook](/content/insights/authors/mary-lois-smith/index.html): Mary Lois Smith is a seasoned expert in consumer insights, specializing in the Tech and Financial Services sectors. As VP, Market Research at Suzy, Mary Lois combines her deep expertise with a forward-thinking approach, driving innovation in how consumer insights inform business decisions. Passionate about AI development, she is dedicated to exploring how AI can transform both her professional projects and personal endeavors. - [Robert Passikoff, — Greenbook](/content/insights/authors/rpassikoff/index.html): Robert Passikoff is Founder & President of Brand Keys, Inc. and a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories. He has pioneered work in the area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty, and the Women's Wear Daily Fashion Brand Engagement. - [Miklos Kremser — Greenbook](/content/insights/authors/mkremser/index.html): Miklos currently works as the Director of Analytics and Insights at Sawtooth Software. Prior to it, Miklos worked as an advanced analytics consultant helping companies optimize pricing and product offerings. His clientele included Lyft, Procter and Gamble, Bridgestone, General Motors, Universal Studios, Wells Fargo and many others. Miklos focused on using choice-based research techniques (such as conjoint analysis) to find customers' willingness to pay for product features and help optimize pricing. Prior to it Miklos worked in advanced analytics capacities using statistical approaches to optimize marketing spend. Miklos hold an MBA from The University of Iowa, and a BA from Brigham Young University. Miklos lives with his wife and four children in Salt Lake City, UT. USA. - [Simone Somekh — Greenbook](/content/insights/authors/ssomekh/index.html): Simone Somekh manages marketing and communications at Revuze, a tech company that focuses on AI-powered market research. He also teaches communications at Touro College in New York City. (134 words) - [Sasha McCune — Greenbook](/content/insights/authors/smccunegreenbook-org/index.html): Strategic insights and design research leader, innovator, vision-setter, avid traveler, espresso-junkie, and tropical plant lover. As Director at Conifer Research, Sasha specializes in ethnographic research, innovation programs, and remote research techniques, bringing teams and individuals grow, shine, and stay relevant and better connect to the audiences they serve. (144 words) - [Caroline Kim — Greenbook](/content/insights/authors/ckim/index.html): As a Product Marketing Manager at DISQO, Caroline crafts effective product messaging, drives go-to-market strategies, and works to provide marketers with leading-edge insights and data quality at scale. Her experience in market research and consumer insights from both the supplier side and the client side gives her a deeper understanding of the industry’s unique needs. - [Agathe Caron — Greenbook](/content/insights/authors/acaron/index.html): Agathe Caron worked has worked for PRS IN VIVO as a market researcher in New York, London, and finally in Paris, before moving to an internal position of Knowledge and Innovation Manager. She is especially interested in innovation, behavioral science and improving internal capabilities as they relate to humans, processes, tools, and services. - [Amanda Pizarek — Greenbook](/content/insights/authors/apizarek/index.html): Amanda Pizarek, Director of Research - Americas at Watch Me Think - [Kim Malcolm — Greenbook](/content/insights/authors/kim-malcolm/index.html): Kim Malcolm is Vice President of Product Solutions at Zappi and has more than 20 years of experience in market research, product strategy and commercialization. - [Jana Rosewarne, PhD — Greenbook](/content/insights/authors/jana-rosewarne-phd/index.html): As a researcher at KJT, Jana helps healthcare organizations translate insights into innovation to improve patient care and quality of life outcomes. - [Durk Bosma — Greenbook](/content/insights/authors/dbosma/index.html): Durk is a market research architect with over 20 years of experience. He is the writer of a much-appraised market research book ‘What’s the Question?’, and in 2013, he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA. In 2019, he founded Future of Food Institute and since then specializes in consumer insights in sustainable food, helping sustainable food companies to innovate faster and communicate with more impact. He loves to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. His goal is to empower consumers to make food choices that are good for them as well as for the planet. - [Casey Bernard — Greenbook](/content/insights/authors/cbernard/index.html): Casey earned a master’s degree in marketing research in 2003 from The University of Texas at Arlington and was immediately drawn to digital qualitative work from the earliest days of online bulletin boards. Since then, she’s excelled at both qualitative and quantitative methodologies, social media research, and digital approaches in industries ranging from consumer packaged goods to pharmaceuticals. (194 words) - [Sean Case — Greenbook](/content/insights/authors/peanutlabs/index.html): Sean Case, SVP, Peanut Labs, Inc. Sean leads the market research division of Peanut Labs, Inc. This includes managing both Peanut Labs' sales team and client services team, designing and implementing product improvements, marketing oversight and ensuring adherence to Peanut Labs' high quality standards. He has over 15 years of experience in sales, management and operational development both inside and outside the market research industry and brings over six years of experience within online market research. www.peanutlabs.com - [Yauhen Zaremba — Greenbook](/content/insights/authors/yzaremba/index.html): Yauhen Zaremba is the Senior Director of Demand Generation at PandaDoc. Yauhen is a growth-focused market leader with more than 14 years of B2B and B2C marketing experience. For the past seven years, he has focused entirely on the electronic signature, proposal, and document management markets. - [Ralf Llanasas — Greenbook](/content/insights/authors/rllanasas/index.html): Ralf is a digital marketing expert and tech blogger, he writes about the latest news on marketing and mobile technology. He currently works at WhatPhone as a content manager and his writings can be seen on several publications aimed at the IT industry. He is also into photography and loves taking pictures when free. (112 words) - [Robin Wedewer — Greenbook](/content/insights/authors/rwedewergreenbook-org/index.html): Robin Wedewer, (103 words) - [Paul Hudson — Greenbook](/content/insights/authors/phudson/index.html): Paul Hudson, - [Piers Lee — Greenbook](/content/insights/authors/plee/index.html): Piers has founded and run four market research firms in Asia and was formerly the President of the Market Research Society in Singapore. He is also on the editorial team of Asia Research Media, the trade publication for the market research industry in Asia. In recent years, he has researched the impact of AI on the consumer insight industry, and how the supply market will evolve with AI-enabled agencies. - [Brian Madden — Greenbook](/content/insights/authors/bmadden/index.html): Brian Madden is a moderator and report writer at iModerate. He has always been interested in marketing, sociology and advertising as much as music, golf and skiing; so naturally he enjoys the market research industry. Brian started out producing phone advertisements before moving to broadcast television. As an account executive for FOX, ABC and The CW, Brian was able to dig into branding, events and Neilsen ratings. Now, as a moderator/report writer for iModerate, Brian leans on Cognitive Theory to better understand how consumers think in order to engage them in meaningful conversations and provide more relevant analysis on the back end. - [Rob Clark — Greenbook](/content/insights/authors/rclark/index.html): Robert Clark is Senior Vice President at Azure Knowledge Corporation, where he leads a team responsible for implementing Azure’s business growth in North America through new client acquisition, building existing and new client relationships, marketing and branding, and augmenting sales revenue through other initiatives. He has extensive research industry and consulting experience, and previously served as a Senior Vice President at Nielsen, Senior Vice President and General Manager at LRW, and Senior Vice President and Director at Opinion Research Corporation. In each role Robert led research and consulting engagements with a cross section of global clients, from inception through delivery of insight. - [Michelle Smyth — Greenbook](/content/insights/authors/msmyth/index.html): Michelle Smyth, - [Michael Chukwube — Greenbook](/content/insights/authors/michael-chukwube/index.html): I'm a digital marketer, content writer, and tech enthusiast with a passion for making complex concepts accessible to everyone. Over the years, I've had the privilege of writing extensively for reputable publications on topics such as cybersecurity, technology trends, and digital marketing strategies. My work has been featured on platforms like Infosecurity Magazine, Techopedia, and ReadWrite, where I aim to provide insights that bridge technical depth with everyday understanding, offering value to a broad audience. - [Aaron Paquette — Greenbook](/content/insights/authors/apaquette/index.html): Aaron Paquette is Executive Vice President, TV & Film at Vision Critical. Aaron has more than 17 years of experience in entertainment research, including primary and secondary, quantitative and qualitative, and television, film and new media. Before joining Vision Critical in 2012, Aaron served for nearly three years as SVP of Client Services at Nielsen Entertainment, where he oversaw creative testing and primary research for some of the Company‚Aos largest network and studio accounts. Prior to joining Nielsen, Aaron ran the television practice at OTX for more than six years, overseeing program and creative testing, ad sales research, brand health tracking, demand studies, segmentations and many other custom studies. Aaron also spent eight years on the client side at CBS and Sony Pictures Television, conducting program testing and using a variety of research techniques to improve the programming, scheduling and marketing of the CBS lineup as well as those of SPT‚Aos network and station partners. You can follow him on Twitter at @aaronpaq (278 words) - [Frank Smadja, — Greenbook](/content/insights/authors/fsmadja/index.html): As Executive Vice President of Engineering, Frank Smadja leads the IT and engineering operations of Toluna utilizing his expertise in users’ communities and innovative applications and services. He also brings with him the unique business perspective of having co-founded two successful startups: RawSugar, an early social bookmarking site, and ASAPNews, an internet news aggregator, which was acquired by Elron Software in 2003. Earlier experiences include a stint at Lehman Brothers as a senior software engineer developing information filtering solutions for news feeds and Bellcore as a research associate in computational linguistics. Frank is a prolific writer and researcher, having authored more than 20 research papers and articles. He has also been a co-author on multiple patents for web and text mining technologies. He holds an Engineering degree, majoring in math and physics, from Ecole Centrale de Paris, an MSc (DEA) in Computer Science from Université Pierre et Marie Curie (Paris VI), and a PhD in Computer Science, Computational Linguistics from Columbia University. - [Dan Prince — Greenbook](/content/insights/authors/dpricegreenbook-org/index.html): Dan Prince, VP of Customer Engagement–Health at Service Management Group (116 words) - [Laura Glanz — Greenbook](/content/insights/authors/lglanz/index.html): Laura Glanz, Director of Marketing at FocalCast - [Roy Sadaka — Greenbook](/content/insights/authors/roy-sadaka/index.html): Roy Sadaka, Director of Machine Learning at Toluna - [Pam Cusick — Greenbook](/content/insights/authors/pcusick/index.html): Pam Cusick is an experienced research professional with more than 30 years of expertise in study design, implementation, and analysis. Her background in public health communications and research, coupled with her passion for patient advocacy, dovetail with Rare Patient Voice’s mission and vision. She hopes to expand Rare Patient Voice’s panels to include all patients and caregivers who want to share their opinions and impact their disease category. Pam earned a BA in Psychology from Sweet Briar College, and a MA in Psychology from the New School for Social Research. She is Past-President of the Board of Directors and Scientific Advisory Council Lead for the Horses and Humans Research Foundation. As Senior Vice President, Pam’s focus is on the continued growth and success of RPV, with an eye on client services, business development, and oversight of patient outreach, panel management, and marketing. (182 words) - [Steve Hansen — Greenbook](/content/insights/authors/shansen/index.html): Steve Hansen, - [Michael Priem — Greenbook](/content/insights/authors/mpriem/index.html): Michael Priem, - [Parry Bedi — Greenbook](/content/insights/authors/pbedi/index.html): Parry Bedi is Cofounder and CEO of GlimpzIt. He cofounded GlimpzIt after feeling the pain first hand of gathering consumer insights through traditional means. Parry applied his deep technical skills to the problem space and after numerous iterations, GlimpzIt was born. Today GlimpzIt's patent pending technology is able to seamlessly process both structured and unstructured (including visual) data to deliver accurate, relevant and actionable insights in real time. Previously, Parry worked at Microsoft, where he shipped several multimillion-dollar enterprise software products on a variety of platforms including SaaS, mobile and web and was selected for the company's high potential talent program - Technical Leadership Select. Parry has an MS in Computer Systems Engineering from Technical University of Denmark and an MBA (with honors) from the Wharton School of Business, University of Pennsylvania. Follow him @parrybe (200 words) - [Abigail Stuart — Greenbook](/content/insights/authors/abigail-stuart/index.html): Abigail is a seasoned expert at the intersection of technology and healthcare market research, data and insights. Her objective has always been straightforward: to combine the untapped power of technology with the critical thinking of human intelligence. Abigail is a regular speaker at industry events on the topic of technological innovation and a 2023 winner of Campaign 40 over 40 award which recognises outstanding contributions to the advertising, marketing, media and technology industry. (163 words) - [Christian Bartens — Greenbook](/content/insights/authors/cbartens/index.html): Christian Bartens, Marketing Measurement Leader at Equifax - [Ben Kaplan — Greenbook](/content/insights/authors/bkaplan/index.html): Ben Kaplan, - [Westley Ritz — Greenbook](/content/insights/authors/writz/index.html): Westley Ritz, (147 words) - [ISA Corp — Greenbook](/content/insights/authors/isacorp/index.html): ISA Corp, - [Simon Dunn — Greenbook](/content/insights/authors/sdunn/index.html): Simon has worked as a design director in the market research industry for over 15 years, owning his own design company before joining Mustard as Creative Director in 2012. He is responsible for creating several leading insights brands including, most recently, Aspen Finn. Before Mustard, Simon was the Graphic Design Leader at TNS/Research International for over seven years. Simon is an expert in all things graphical - design, print, websites, and data visualisation, particularly in the research and B2B field. (211 words) - [Carol Tobler — Greenbook](/content/insights/authors/ctobler/index.html): Carol Tobler, Director, Quant Operations at Shapiro+Raj - [Mike Gunion — Greenbook](/content/insights/authors/mikegunion/index.html): Passionate, high-energy senior executive business leader, entrepreneur, cross-functional team leader, motivator & innovator. Mike is focused on results, building winning processes, teams, and execution plans. Broad-based skills built and applied across Clean Tech, Medical Equipment, Telecommunications, Information Technology, IoT, Financial Services, Manufacturing, and HVAC industries. Successful in enterprises large and small, building and growing businesses from VC-backed start-up ventures to running P&Ls in Fortune 500 firms with hundreds of employees. Deep background and interest in developing and scaling technology-based product and service businesses - from strategy development through operational and financial planning. Particular interest in AI and IoT. - [Jim Jacobs — Greenbook](/content/insights/authors/jimjacobs/index.html): Jim Jacobs, CEO and Founder at Focus Insite (53 words) - [Isaac Rogers — Greenbook](/content/insights/authors/irogers/index.html): Isaac Rogers, at Schlesinger Group - [June WestHolland — Greenbook](/content/insights/authors/jwestholland/index.html): As an experienced Market Research and Insights Executive, June WestHolland is an authentic leader with demonstrated success managing hundreds of market research initiatives, providing primary and secondary insights and intelligence support for strategic initiatives. For over 20 years, most recently with Kimberly-Clark, she has analyzed results to develop compelling strategic stories within a wide range of organizations from B2B and consumer products both domestically and abroad. She specializes in utilizing a wide variety of creative, effective approaches, leveraging traditional and hybrid research to achieve results. June earned a bachelor‚Aos degree in Journalism and Business from the University of Georgia and a master‚Aos degree Summa Cum Laude from Mercer University. She and her husband live in Roswell, Georgia. When not immersed in a Market Research endeavor or foraging for consumer insights, she can be found hiking the trials along the Chattahoochee River. (262 words) - [Hector Garcia — Greenbook](/content/insights/authors/hectorgarcia/index.html): Hector Garcia, - [Jan Hofmeyr — Greenbook](/content/insights/authors/jhofmeyr/index.html): Jan Hofmeyr graduated from the University of Cape Town in 1979 with a Ph.D. in the philosophy and psychology of belief formation. For 15 years he taught in the Dept of Religious Studies at the UCT specialising in the philosophy/psychology of religion and Eastern religions. In 1985 he developed ideas about the psychological mechanisms of religious conversion. In 1986 he got involved in progressive South African political organization, using his ideas to persuade white South Africans to convert to non-racial democracy. In 1987, his method - which became known as the Conversion Model - was used in survey research for the first time in political polling in the South African.   The company that did the polling was called ‚AoResearch Surveys‚Ao. Butch Rice, joint founder and MD of the company, realized the commercial potential of the Conversion Model and in 1988 it was applied for the first time in a marketing research context to analyse the merger of two banks. In1989 the method successfully predicted a major shift in beer market shares in South Africa. An early adopter of the method outside South Africa was Levy‚Aos in 1990.   Jan left the University of Cape Town in 1990 to join Butch Rice; and to focus full-time on developing the Conversion Model business worldwide. By 2000 it had become the most widely used measure of commitment in the world, used by 80% of the worlds most valuable brands. The business was sold to TNS in 2000.   As CEO of the Customer Equity Company from 2000 - 2006, Jan ran and continued to build the Conversion Model business for TNS. He left TNS in 2005 and joined Synovate as global Chief Innovations Officer in 2006. In that role, he developed a variety of metrics for Synovate in the equity, communications, and customer experience practice areas. When Ipsos bought Synovate in 2011, Jan accepted a position as Chief Research Officer at TNS with responsibility for developing Intellectual Properties for TNS. He has served on the TNS board since 2014 with responsibility for guiding its offer development strategy.   Jan is also the co-founder (2009) of the technology company, Intellection Software, which specialises in the automation of expertise for marketing research companies.   He is a prolific inventor of measurement metrics for marketers including: The Conversion Model, Brand Value Creator, True Customer View, Connections, and prompted the development of the Intellection Software products. As a co-founder of Intellection, he is also a share holder in ZappiStore, the online marketing research app store.   Jan is a frequent speaker at conferences and seminars; and has won a number of awards including Esomar best paper etc. etc. (Lenny - this stuff is on Linked In). He has written or co-written three books: ‚AuReligion, Intergroup Relations, and Social Change in South Africa‚Au (1986); a pot boiler called ‚AuThe Cynics Guide to the Stock Exchange‚Au (1982, 1987, 2000); and ‚AoCommitment-Led Marketing (2000). - [Stephen Phillips — Greenbook](/content/insights/authors/sphillips/index.html): Stephen Philips is the CEO of ZappiStore and Chairman of Tonic Insight. His passion is understanding consumer motivation and behaviour and using this insight to power brands. His recent focus is on using technology to make this happen faster, better and cheaper than ever before. He has lived in and worked across 4 continents and continues to focus on international research. His work on Consumer Purchase Journeys has won multiple awards and he is a regular speaker on this topic at industry events. He has also become a devotee of Behavioural Economics and his work on the impact this thinking has on market research won the ESOMAR Best Paper award in 2011. He has also won the "Best New Thinking" award at the MRS Conference, is a recipient of both the ARF Great Minds certificate and the industries Innovation award. Stephen is a member of The Supper Club and prior to creating ZappiStore, he had been a Partner at Tuned In Research and served as the Chief Happiness Officer at Spring Research. - [Peter Orban — Greenbook](/content/insights/authors/porban/index.html): Peter brings Consumer, mobile Marketing, Advertising, Research, Content & Social insights to Brands. A leader and innovator in the Mobile & Social space mapping out, documenting and drilling deep into use cases, user behaviors, effective marketing & advertising practices, transactions, consumer research & analytics in the mobile ecosystem. He has worked globally for 20 years developing brands & their businesses through understanding and influencing their consumers. Since the mid 2000‚Aos he has focused mainly on the digital space specializing in innovation through effective consumer research. - [Mark Michelson — Greenbook](/content/insights/authors/mmichelson/index.html): Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences. In addition to founding MMRA, Mark also co-founded the Mystery Shopping Providers Association (MSPA) and has served on the board of the Qualitative Research Consultants Association (QRCA) Mark's experience as a market researcher includes 30 years of developing and implementing strategic marketing research programs for many of the world‚Aos leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is also President/CEO of Threads Qualitative Research (www.threadsqualitative.com), a global qualitative consultancy with partner offices in 22 countries. (239 words) - [Conjoint.ly — Greenbook](/content/insights/authors/conjointly/index.html): Conjointly is an online service for pricing and product research using state-of-the-art discrete choice methods (conjoint analysis), Van Westendorp, Gabor-Granger, monadic concept testing, conversational and video surveys, and other techniques. Our focus on pricing and product development helps brands make confident decisions about product features and price levels for a single product or a whole line of products. We started in 2016 and have since helped hundreds of clients, students, and academics across the globe perform 10,000+ experiments on the platform or through custom projects. The platform is SOC 2 Type 1 and 2 accredited and fully GDPR compliant. - [Sarah Faulkner — Greenbook](/content/insights/authors/sfaulkner/index.html): Sarah Faulkner, (70 words) - [Amanda Martin — Greenbook](/content/insights/authors/amartin/index.html): Amanda Martin, Regional Content & Communications Manager at GfK (30 words) - [April Chow — Greenbook](/content/insights/authors/april-chow/index.html): Based in Singapore, April has been an integral part of the company since early 2019, bringing her extensive research experience to the table. Prior to joining Human8 (formerly InSites Consulting), April honed her skills on the client side with Samsung, Fraser and Neave. In her role, April has led and managed numerous multi-market studies and online communities, with a particular focus on the banking and finance sectors. She is deeply passionate about research in the areas of finance and insurance, believing firmly in the power of good insights. April's dedication to her field is evident in the quality of her work and her commitment to driving meaningful change for clients. Outside of the office, April leads a vibrant and active lifestyle. She is a dedicated yoga practitioner who live and breathe in lululemon gear. April also has a soft spot for community cats, often spending her free time searching for them and giving them well-deserved tummy rubs. Her interests extend beyond wellness and animals, as she is also excited about the latest developments in data analytics techniques and most recently in cryptofinance. (228 words) - [Tara Grabowsky, — Greenbook](/content/insights/authors/tgrabowsky/index.html): Tara Grabowsky,, (109 words) - [Tim Hoskins — Greenbook](/content/insights/authors/thoskins/index.html): Tim Hoskins, (119 words) - [Catriona Oldershaw — Greenbook](/content/insights/authors/coldershaw/index.html): Catriona Oldershaw, - [Luis Carlos Chacón J. — Greenbook](/content/insights/authors/luis-carlos-chacn-j/index.html): Luis Carlos Chacón J., Foresight & Innovation Strategy for Global FMCGs at BusinessCase - [Malcolm Stewart — Greenbook](/content/insights/authors/mstewart/index.html): Mr. Stewart is the Chief Executive Officer of YouEye, Inc. For over 20 years, he has propelled growth for prominent technology firms as a senior executive, board member, and investor. Prior to joining YouEye, Stewart served as VP of Strategy at Avaya, Director of Strategic Planning at Microsoft, and VP of Corporate Development at Verio. Mr. Stewart earned a Juris Doctor from Boston College and a Bachelors of Science in Computer Science from the University of Southern California. - [Ujwal Arkalgud — Greenbook](/content/insights/authors/uarkalgudgreenbook-org/index.html): Ujwal Arkalgud, - [Steven Naert — Greenbook](/content/insights/authors/snaert/index.html): Steven Naert, - [Katie Gillespie — Greenbook](/content/insights/authors/katie-gillespie/index.html): Katie Gillespie, PhD, is Head of Research at Sympler with 15+ years of experience in qualitative social science research. Having started her career in academia, she applied ethnographic methods in her own research as well as taught qualitative methods and topics-based courses in the social sciences. Her passion for intellectual inquiry, ethnography, and qualitative research is grounded in her quest to understand fundamentally what it means to be human in today’s world. (194 words) - [Jim Whaley — Greenbook](/content/insights/authors/jwhaley/index.html): Jim Whaley is General Manager ‚Ai Insights & Strategy at Gazelle. He was previously EVP and cofounder of Globalpark, Inc. a U.S. based MROC company. Before that, he was president of Whaley Research, Inc., an Insights Firm based in Atlanta, Georgia. (85 words) - [Hassan K Paige — Greenbook](/content/insights/authors/hassan-k-paige/index.html): Hassan K Paige, Principal at Eavesdrop - [Bethan Turner — Greenbook](/content/insights/authors/bturner/index.html): Bethan Turner, Head of Data Insights at Honeycomb (107 words) - [Chris Facer — Greenbook](/content/insights/authors/cfacer/index.html): Chris Facer, - [Renee Smith — Greenbook](/content/insights/authors/rsmith/index.html): Renee Smith, - [Betty Adamou — Greenbook](/content/insights/authors/badamou/index.html): Betty Adamou is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of ‘Games and Gamification in Market Research’ (Kogan Page, 2018), the first book on the subject, published in three languages. Her 10+ years of research and design work is focused on creating engaging and data-driven games to solve commercial problems. As an in-demand Gamification designer, workshop leader, keynote speaker, and consultant, Betty regularly works with a range of clients, from Fortune 500 brand to start-ups and charities, with her games played by 20,000+ people worldwide. - [Wayne Goodreau — Greenbook](/content/insights/authors/wgoodreau/index.html): Wayne Goodreau, (148 words) - [Emma Galdo — Greenbook](/content/insights/authors/egaldo/index.html): Emma Galdo is the Director of Customer Success at Bloomfire, a knowledge and insights management software company based in Austin, Texas. In her role, she oversees the teams that provide world-class service, consultation, and support to Bloomfire's customers. She is an expert in implementing knowledge engagement programs and developing long-term adoption, success, and ROI from KMS platforms. - [David Swart — Greenbook](/content/insights/authors/dswart/index.html): David Swart, Research Intern at Reach3 Insights (21 words) - [Manisha Dikshit — Greenbook](/content/insights/authors/mdikshit/index.html): Manisha Dikshit, (104 words) - [Narek Vardanyan — Greenbook](/content/insights/authors/narek-vardanyan/index.html): Narek Vardanyan, CEO at Prelaunch.com (121 words) - [Bill McDowell — Greenbook](/content/insights/authors/bmcdowell/index.html): Bill McDowell, Senior Partner, COO at Accelerant Research - [Sam Pisani — Greenbook](/content/insights/authors/sampisani/index.html): Sam Pisani, Managing Partner at The Logit Group - [Marina Ilishaev — Greenbook](/content/insights/authors/milishaev/index.html): Marina Ilishaev, Vice President, Product Marketing at Suzy - [Andreea Hanko — Greenbook](/content/insights/authors/ahankogreenbook-org/index.html): Andreea Hanko, at Generation1.ca (99 words) - [Mike Bruening — Greenbook](/content/insights/authors/mike-bruening/index.html): Mike Bruening has over 25 years of Market Research and Consulting experience at IBM, and Nielsen, specializing in monitoring consumer trends using predictive analytics. His clients have included Samsung, Mondelez, Post Foods, Johnson & Johnson, Mission Foods, Unilever, Ocean Spray, General Mills, and Danone. Mike has a bachelor’s degree in Marketing from Western New England University and an MBA in Finance from Seton Hall University. He is a college guest lecturer and a paid speaker at industry conferences. Mike’s published articles include: • “New Price Promotion Solutions Offers Executives Better Visibility,” The Journal of Trading Partner Practices. • “Embedded Analytics Transforms Promotion Optimization” Promotion Optimization Institute. • “Make the Most Out of Customer Service Front Lines”, Marketing News. • “Balking at Analytics” Food Processing Magazine - October 2018 (249 words) - [Josh Monroe — Greenbook](/content/insights/authors/joshmonroe/index.html): Josh Monroe, SVP, Client Development & Strategy at Jasper Colin - [Lindsay Cannon — Greenbook](/content/insights/authors/lcannon/index.html): Lindsay Cannon, Project Catalyzer at Ability to Engage (82 words) - [Ryan Sullivan — Greenbook](/content/insights/authors/rsullivan/index.html): As Quality Control Manager at iModerate, Ryan Sullivan helps ensure the highest quality products by testing survey functionality and reviewing reports. He's previously worked as a Data Processor and Quality Control Specialist at Benenson Strategy Group and in the email marketing industry at Swiftpage. He uses his background in anthropology and archaeology to offer alternative approaches in market research. - [Purvi Mathur — Greenbook](/content/insights/authors/purvi-mathur/index.html): Purvi Mathur, Global Head - Culture, Diversity & Leadership Development at Mastek Ltd - [Tiago Sobreira — Greenbook](/content/insights/authors/tsobreira/index.html): Tiago is BA in International Relations, Marketing and Law, specialized in data analysis and statistics. Currently he's Brazil Field's Communication and Business Manager. - [Helene Fleischer — Greenbook](/content/insights/authors/hfleischer/index.html): Helene Fleischer, Content Marketing Manager at Voxco Survey Software - [Dave Christiansen — Greenbook](/content/insights/authors/dchristiansen/index.html): Dave is a Managing Partner of Ezentria, Inc., which specializes in delivering shared CISO and training services to clients in the areas of information security program management, security policy and risk assessment and treatment. Dave‚Aos background includes several entrepreneurial leadership roles in software application development and architecture, SAAS application support and professional services. At RSA (the security division of EMC) Dave lived InfoSec, he was part of the leadership team to develop RSA‚Aos fist SAAS product to help financial organizations meet the FFIEC guidance for fraud prevention and strong online authentication. He later led global teams to provide customer implementation and product support. Educated at Daniel Webster College and Boston University, Dave holds numerous information security professional certifications. (243 words) - [Ansie Collier — Greenbook](/content/insights/authors/ansie-collier/index.html): Ansie leads the adoption of new research methods using AI at MMR Research. Ansie leverages Conversational AI to enhance consumer engagement and product innovation. - [Jacilyn Bennett — Greenbook](/content/insights/authors/jbennett/index.html): Jacilyn Bennett has more than 15 years of experience in the technology and marketing-based industries, with a strong focus on loyalty, incentive and recognition program sales. She brings a consultative approach to the sales process, and works hard to meet the specific needs of each client. Prior to joining the Virtual Incentives team, Bennett spent more than a decade in leadership roles as a top sales performer in the business-to-business rewards and incentives space. She holds a bachelor’s degree in business administration from Troy University and is based in the Atlanta, Georgia area. (195 words) - [Tim Wragg — Greenbook](/content/insights/authors/twragg/index.html): Tim is Global CEO at Omnicom research agency Hall & Partners, the insights agency that blends creativity with science to reveal uncommon insights that help brands find opportunities for growth. - [Thomas Zoëga — Greenbook](/content/insights/authors/thomasramsoy/index.html): Thomas Z. Ramsoy is a PhD in neurobiology and an Assistant Professor in Marketing & Neuroscience at the Copenhagen Business School. Besides heading his own lab at the Decision Neuroscience Research Group, he also Founder and CEO of Neurons Inc., an innovation and tech company that provides disruptive and scalable solutions for business. (217 words) - [Evencia Leite — Greenbook](/content/insights/authors/eleite/index.html): Evencia brings over 16 years of experience in business development, brand management, sales and marketing in the retail category. She was a key player in launching product lines for retailers such as Nordstrom, QVC, HSN, Amazon.com, Walmart and Anthropologie. Prior to joining TrendSource, she co-founded Sesh, Inc., a SAAS company that caters to ecommerce. Sesh brought forth the first co-browsing SAAS, catapulting the customer experience to the next level from both the customer service and online shopping satisfaction perspectives, which ultimately lead to strong customer loyalty. Drawing from her rich background, Evencia takes a consultative approach with her clients to ensure they reach their objectives. - [Nick Drew — Greenbook](/content/insights/authors/ndrew/index.html): Nick Drew, - [Morgan Molnar — Greenbook](/content/insights/authors/mmolnar/index.html): Morgan has spent a decade in the market research industry, beginning her career at Nielsen consulting for CPG clients like Procter and Gamble. In her current role as Director of Product Marketing at SurveyMonkey, she gets to build new, innovative research products and take them to market. She lives in Redwood City, California with her husband, Alex, and quarantine puppy, Penny. - [Ellen Brain — Greenbook](/content/insights/authors/ellen-brain/index.html): Ellen has 2+ years in research, previously lecturing in academia. She’s passionate about qual research, exploring consumer behavior across sectors to uncover what truly drives them. (72 words) - [Gomathy Lakshminarayanan — Greenbook](/content/insights/authors/gomathy-lakshminarayanan/index.html): Gomathy Lakshminarayanan, Behavior Researcher at Socialtrait - [Scott Weinberg — Greenbook](/content/insights/authors/sweinberg/index.html): Scott Weinberg is the Founder of Tabla Mobile LLC, a supplier-neutral mobile research advisory service, and also the Immediate Past President of the MN / Upper Midwest MRA Chapter. Scott received his BA in Psychology from Hamline University and his MS in I/O Psychology from the University of Wisconsin. In addition to thinking about new blog topics Scott lays awake at night yearning for the acceptance of non-parametric statistics by market research practitioners. (221 words) - [Neil Seeman — Greenbook](/content/insights/authors/nseeman/index.html): Neil Seeman is Founder and CEO of The RIWI Corporation, a global online respondent data collection company. http://riwi.com - [Heaven Russell — Greenbook](/content/insights/authors/heaven-russell/index.html): Heaven Russell was the Bazis Americas lead on this pilot market research study. She has a Master’s Degree in the Social Sciences with a concentration in Sociology from The University of Chicago. - [Shawn Nason — Greenbook](/content/insights/authors/snason/index.html): Shawn Nason, - [Chuck Miller — Greenbook](/content/insights/authors/cmiller/index.html): Chuck Miller is a pioneer and innovator in online marketing and marketing research. He is continually exploring the ever-changing digital world to bring the best solutions to clients. - [Joseph Chen — Greenbook](/content/insights/authors/jchengreenbook-org/index.html): Joseph Chen, Insights Lead at Mondelēz International (153 words) - [Riki Neill — Greenbook](/content/insights/authors/rneill/index.html): Riki Neill caught the MR bug on a work experience placement at 17. Following on from a BSc in Psychology and a MSc in Advanced Interactive Technology design, he spent over three years working in qualitative commercial research before moving to Face in 2010 to pursue his interests in emerging methodologies. Since joining Face he has worked extensively on digital approaches to traditional techniques, social media analysis, netnography and fuelling innovation through insight and co-creation (111 words) - [Hilary DeCamp — Greenbook](/content/insights/authors/hdecamp/index.html): As Senior Vice President and Global Director of LRW's Marketing Science and Methods department, Hilary runs LRW‚Aos advanced analytics function and personally specializes in market segmentation studies. In addition, she leverages her 20+years of experience to consult with a wide variety of clients on study and questionnaire design, sampling and weighting, online data quality management, cross-cultural comparability, and analysis in report writing. She holds a BA in Quantitative Psychology from UCLA and earned her Masters in Marketing Research at the University of Georgia. (141 words) - [Emily Coughlin — Greenbook](/content/insights/authors/ecoughlin/index.html): Emily Coughlin, Senior Marketing Manager at KnowledgeHound (114 words) - [Tyler Douglas — Greenbook](/content/insights/authors/tdouglas/index.html): Tyler Douglas, - [Sabine Hedewig-Mohr — Greenbook](/content/insights/authors/shedewigmohr/index.html): Sabine Hedewig-Mohr, - [Akanksha Singh — Greenbook](/content/insights/authors/akanksha-singh/index.html): Akanksha Singh is a global marketing and consumer insights leader with 8+ years of experience driving data-driven growth strategies across international markets. As a Delivery Manager at Acuity Analytics, she leads qualitative and quantitative primary research, competitive intelligence and thought-leadership initiatives for global clients. Passionate about closing the insight-to-action gap, she specializes in turning complex data into clear, strategic narratives that strengthen brand positioning and customer engagement. - [Ben Jacobson — Greenbook](/content/insights/authors/bjacobsonsmccune/index.html): Ben Jacobson, Partner and Director at Conifer Research (115 words) - [Kathryn Ticknor — Greenbook](/content/insights/authors/kticknor/index.html): Kathryn Ticknor, Head of Research at inVibe Labs (46 words) - [Alex Holmes — Greenbook](/content/insights/authors/alex-holmes/index.html): Alex has over 15 years of research and strategy experience spanning sectors like automotive, creative agencies, travel and technology. As a trained design thinker, he is passionate about exploring target customers, identifying needs and Jobs to Be Done, shaping propositions, and refining design and NPD. - [Kristi Zulke — Greenbook](/content/insights/authors/kristi-zulke/index.html): Kristi co-founded KnowledgeHound, a Chicago, IL startup with a mission to unlock the potential hidden in every organizations' survey data. (114 words) - [Dr. Jake — Greenbook](/content/insights/authors/jbeniflah/index.html): Dr Jake Beniflah is the Head of Insights and Foresights at mitú, a leading social media company, responsible for driving key insights for brands and future research directions for the company. Jake is also the founding editor of the Journal of Cultural Marketing Strategy. He is a public speaker with work published in a number of peer-reviewed marketing journals. Jake is a postdoctorate fellow at Loyola Marymount University and received his doctorate in business administration from Golden Gate University in 2010. (204 words) - [Ian Brocklehurst — Greenbook](/content/insights/authors/ian-brocklehurst/index.html): Ian Brocklehurst, EVP, Product and Marketing at Dynata - [Nathan Wimble — Greenbook](/content/insights/authors/nwimble/index.html): Nathan Wimble, (95 words) - [Rhiannon Price — Greenbook](/content/insights/authors/rprice/index.html): Rhiannon Price, - [Alan Zorfas — Greenbook](/content/insights/authors/alanzorfas/index.html): A 30-year marketing veteran, Alan Zorfas co-founded Motista with Scott Magids in 2007. He has led the creation of its breakthrough consumer intelligence product and is now driving the company's go-to-market plan. Prior to co-founding Motista, Alan spent 25 years in senior roles within leading advertising agencies. Alan joined Mullen Advertising (now part of Interpublic Group) in 1982 when it was a startup and played a key account services role during Mullen's rapid growth. He left Mullen to start and build his own $20M agency, which he later sold to DDB. At DDB, Alan started and ran the agency's Integrated Marketing Practice, reporting to the agency's CEO. Alan served as Chief Strategy Officer and an executive committee member of Earle Palmer Brown (EPB), a network of high-growth agencies with combined revenue exceeding $100M. In addition, Alan founded Aspirient, a boutique brand consulting and research firm that integrated brand strategy with customer experiences. During his career, Alan has closely consulted leading brands across industries, including Citigroup, DuPont, ExxonMobil, Novartis, Timberland and Volkswagen. (458 words) - [Amanda Jeppson — Greenbook](/content/insights/authors/ajeppson/index.html): Amanda Jeppson, Social Media Data Analyst at Campus Sonar - [Brad Marsh — Greenbook](/content/insights/authors/bmarsh/index.html): Brad Marsh is the Chief Executive Officer at Consensus Point and brings over 20 years of executive experience leading client service, marketing, analytic, and product teams. Prior to Consensus Point, he served as Chief Marketing Officer and head of client service for Directions Research, Executive Vice President - Consumer Sector and Areas of Expertise for TNS North America, and Senior Vice President of Global Accounts for NFO WorldGroup. Over the course of his career, Brad has worked closely with clients in packaged goods, technology, financial services, retail, restaurant, and healthcare industries. Brad continues to be driven by his passion to help his clients and his teams lead the industry with new methods and capabilities. His experience in front and back-end innovation, brand health, communications, shopper marketing, and customer experience, provides a great foundation to help agencies and brands integrate prediction market research into their arsenal of predictive tools. (205 words) - [Chris Young — Greenbook](/content/insights/authors/chrisyoung/index.html): Chris Young, AVP, Business Development at InnovateMR (42 words) - [Rodrigo dos Reis — Greenbook](/content/insights/authors/rodrigodosreis/index.html): Rodrigo dos Reis, founder at Zeitgeist, is a mixed methods market research executive from Brazil with 20+ years of experience running local and international studies across a wide scope of industries. - [Kevin Lonnie — Greenbook](/content/insights/authors/klonnie/index.html): In 1974, Mr. Lonnie entered Rutgers College of Engineering with every intention of pursuing a degree in Electrical Engineering like his dad. But he shortly found he was far more interested in his Business classes than his Chemistry classes. With that, he switched to a major in Business Administration. Along the way, without bothering to tell anyone, he also decided to pursue a double major in both Business and Psychology. In the final semester of his senior year, Mr. Lonnie took a course in Marketing Research and realized he had found a profession that incorporated the disciplines of both Business and Psychology. Voil√°, a lifelong career in Marketing Research was hatched. Currently, Mr. Lonnie is President & CEO of KL Communications, a cutting edge research firm. He is Vice President of Communications for the Interactive Marketing Research Organization (IMRO) and also serves on the Leadership Committee for the Journal of Online Research. Until recently he served as VP of Communications for the New Jersey division of the American Marketing Association. From 1983 to 1987, Mr. Lonnie was Marketing Manager of New Products for NFO Research and helped reposition the nation's largest panel company from traditional mail surveys to an interactive future. From 1988 to 1996, he was VP of Client Services for Visual Research Communications. In that capacity he oversaw all research services. Mr. Lonnie lives in Red Bank, NJ with his wife Susan, daughter Kathleen and identical twin sons, Michael and Sean. You can contact Kevin at klonnie@klcommunications.com - [Jefferson Tukimata — Greenbook](/content/insights/authors/jtukimata1/index.html): Jefferson Tukimata, of Niue descent, grew up in an environment rich with different cultures in South Auckland. He possesses a technical background from his years specializing in hardware and networking, and working with SQL and VB.NET. He works with various clients and organisations in New Zealand, primarily in the commercial and building industries. - [Colin Buckingham — Greenbook](/content/insights/authors/cbuckinghamsbuckle/index.html): Colin Buckingham, CEO of Rainmakers and at Senior Director of Rainmakers (79 words) - [Craig Griffin — Greenbook](/content/insights/authors/craig-griffin/index.html): Craig Griffin, Founder & Chief Insight Officer at FUEL ASIA (121 words) - [Adam Dietrich — Greenbook](/content/insights/authors/adietrich/index.html): Adam Dietrich, VP, Global Client Services at EMI Research Solutions (61 words) - [Jeff Claypoole — Greenbook](/content/insights/authors/jeff-claypoole/index.html): Jeff Claypoole is Managing Director of Toluna’s North America enterprise business, which recently unified Toluna, MetrixLab, and GutCheck under the Toluna brand. With a proven track record in market research and innovation, Jeff previously held successive commercial leadership roles at Nielsen, Affinnova, and BASES. His career reflects a deep expertise in guiding Fortune 500 clients through data-driven brand, product, and communication decisions across evolving consumer landscapes. - [Carey Rellis — Greenbook](/content/insights/authors/carey-rellis/index.html): Carey Rellis, Co-Chair 2026 Conference at QRCA - [Mike Dickerson — Greenbook](/content/insights/authors/mdickerson/index.html): Mike Dickerson, - [Skilled — Greenbook](/content/insights/authors/skilled/index.html): We recognize that finding the right developer for your project and understanding the options available to you can be daunting for those without experience. That’s why our team have made it their mission to test and review a comprehensive list of web development agencies and other sources. We let you know the good, bad and ugly, so you never have waste time and money again trying to get your idea off the ground. (109 words) - [Pureprofile — Greenbook](/content/insights/authors/pureprofile/index.html): Pureprofile , - [Dale Preston — Greenbook](/content/insights/authors/dale-preston/index.html): Dale Preston, Head of Global Client Research & Insights Digital Channels at Standard Chartered Bank - [Amy Spencer — Greenbook](/content/insights/authors/amy-spencer/index.html): Amy brings over 20 years of expertise as a qualitative researcher. She is a Quirk’s Award winner and is still just as passionate about talking to people now as she was all those years ago. She specializes in concept and product development, positioning and audience understanding. With a BA in psychology, her grasp of audience insights has benefited leading-edge clients like EA, PlayStation, Diageo, adidas, and Coca-Cola. Amy is the Co-Founder of The Research Heads, a non-agency agency committed to empowering clients by supporting them with any challenges, whether big or small, operational or strategic. - [Stephan Shakespeare — Greenbook](/content/insights/authors/sshakespearegreenbook-org/index.html): Stephan Shakespeare, (106 words) - [Brock Jones — Greenbook](/content/insights/authors/bjones/index.html): Brock Jones, Head of Demand Generation and Partnerships at KnowledgeHound (110 words) - [Charlie Grinnell — Greenbook](/content/insights/authors/charlie-grinnell/index.html): Charlie Grinnell is the Co-CEO of RightMetric, where he leads a team specializing in audience research, competitor benchmarking, and content analysis. Under his leadership, RightMetric has helped brands like Meta, The Home Depot, lululemon, and Red Bull uncover strategic marketing opportunities. Charlie’s background includes roles at Red Bull, Aritzia, and Arc’teryx. In 2019, he was named to BC Business magazine’s 30 Under 30. He is a frequent speaker, sharing insights on emerging marketing trends, competitive strategy, and audience behavior. - [Daniel Graff-Radford — Greenbook](/content/insights/authors/daniel-graff-radford/index.html): Daniel Graff-Radford is the CEO of Discuss and a veteran of private equity-backed SaaS companies. With a 20-year track record of scaling technology leaders, Daniel excels at bridging complex markets and operations. At Voxco he orchestrated the combination of Voxco, Ascribe, and Discuss to form an industry leader unifying AI with qualitative depth and quantitative scale. This vision was validated in 2026 when Discuss was named a Forrester Wave™ Leader. (139 words) - [Mary Emerson Baker — Greenbook](/content/insights/authors/mary-emerson-baker/index.html): Mary Emerson Baker, VP, Market Research at Suzy - [Tom H.C. — Greenbook](/content/insights/authors/tomhcanderson/index.html): Tom H. C. Anderson is Founder & CEO of Text Analytics SaaS firm OdinText (www.OdnText.com). He tweets under @TomHCAnderson, blogs at www.tomhhcanderson.com and manages one of the largest and most engaged market research groups on LinkedIn, Next Gen Market Research. - [Stu Shulman — Greenbook](/content/insights/authors/sshulman/index.html): Stu Shulman, - [Josh Leighton — Greenbook](/content/insights/authors/jleighton/index.html): Josh is a Market Analyst at IDR Medical, a medical market research company that specialise in qualitative and quantitative insights within the medical device field. He has experience working on a broad range of projects and specialisms including Radiology, Telehealth, Continence and Respiratory Care. (73 words) - [Isaiah Adams — Greenbook](/content/insights/authors/iadams/index.html): Isaiah is the Manager of Social Media Development at Optimization Group, a marketing research and analytics firm that uses cutting edge technology to help clients make fact-based decisions. Optimization Group has a dedicated place on its site where agencies can learn how to use research to help their clients succeed called the Advertising Agency Hub. (187 words) - [Heather Williams — Greenbook](/content/insights/authors/hwilliams/index.html): Heather leads the digital offer at Firefish, with her focus on designing and delivering methodologies that get our clients closer to people, in the moment. With her years of experience, she ensures the high quality and detail of our digital findings. www.firefish.us.com - [Kevin Garcia — Greenbook](/content/insights/authors/kevin-garcia/index.html): Kevin is a devotee for all things market research, brand awareness, campaign management, digital marketing and supply chain. Understanding brands needs, allows him to tailor and execute marketing and supply chain initiatives to generate the greatest amount of engagement and awareness while maximizing the resources at hand. - [JD Deitch — Greenbook](/content/insights/authors/jddeitch/index.html): JD Deitch, Chief Operations Officer at Cint (220 words) - [Reid Searls — Greenbook](/content/insights/authors/rsearls/index.html): Reid Searls, VP, Product Development at NAILBITER - [Art Klein — Greenbook](/content/insights/authors/aklein/index.html): Art Klein, Partner, Co-President at MSW Research - [Kimberly Nasief-Westergren — Greenbook](/content/insights/authors/knwestergren/index.html): Kimberly Nasief-Westergren is President & Founder of Measure Consumer Perspective. Kimberly founded her first mystery shopping and consumer research firm in 2001 and has grown to become one of the most experienced mystery shopping industry professional in Kentucky, as well as an industry thought leader in customer experience management and social media. Prior to her entrepreneurship, Kimberly‚Aos career in advertising sparked an observation that positive consumer experiences‚Ainot advertising‚Aiare what ultimately lead to valuable repeat business for a company. Kimberly founded Measure CP to provide clients with only the most cutting-edge consumer insight. Incorporating the science of social anthropology with market research and social technology form the basis of Kimberly‚Aos company. Under her guidance, her clients range from Fortune 500 companies to small businesses and interest groups. Category experience includes multi-family housing, senior housing, financial services, insurance, fine dining, retail outlets, ad agencies, and market research firms. Kimberly is a Centre College graduate with a Bachelor of Arts degree in theology. Her studies in anthropology, contemporary cultural trends, and tourism led her to pursue the career she loves. She is civically-minded and believes in giving back to the community where she lives and works. Kimberly was named a finalist in the 2006 NAWBO Woman Business Owner of the Year program; a 2007 Today‚Aos Woman Way to Go Woman winner; a 2009 40 under 40 recipient; and a graduate of Focus Louisville, Ignite Louisville, and Leadership Louisville. She is put up with by her amazing husband, darling daughter, and new son, as well as her co-workers. She has an affinity for sock monkeys, and is a lover of social networking. She can be found online talking with other professionals and business owners about all things customer service. - [Jessica Dubin — Greenbook](/content/insights/authors/jessica-dubin/index.html): Jessica Dubin, Remesh's Chief Product Officer, brings a diverse blend of academic and professional experiences to her work. She holds multidisciplinary degrees from Georgetown and Harvard and has over a decade of professional experience in product development. Jessica's background covers a range of business environments, including EdTech, E-commerce, Collaboration Software, and Research.Over the past three years at Remesh, she's been at the forefront of propelling product processes and driving innovation within the Product, Design, and Customer Success teams. Leveraging her expertise in design thinking, Jessica actively nurtures teams that prioritize values like collaboration, embracing risk, and fostering innovation. Based in San Francisco, she balances her tech-driven world with treks and ski adventures in the mountains alongside her family. - [Pete Cape — Greenbook](/content/insights/authors/pcape/index.html): Pete Cape, Director, Global Knowledge at Dynata - [Timothy Cornelius — Greenbook](/content/insights/authors/tcornelius/index.html): Timothy is Director of Operations at QuestionPro, a provider of online surveys and research. He’s also founder of P3 Technologies, an organization dedicated to making the world a more accessible and equitable place for Americans with disabilities. - [Richard Thornton — Greenbook](/content/insights/authors/rthornton/index.html): Richard Thornton is NED at Walr, the res-tech company behind the Walr data creation platform. A consultative and operational executive leader, Richard has a passion for helping clients grow and optimise their businesses through smarter technology adoption and automation. Having worked with customers and partners for over 20 years in consultancy and commercial roles, Richard's background is in working with data & insights driven, high-growth tech-enabled and/or SaaS platform propositions, going in early stage and helping scale and accelerate growth and evolving businesses to a purer recurring revenue model. Previous experience includes CCO/COO at Cint Group, and part of the management team that led the business to a successful IPO in February 2021, helping to scale Cint from 2M EUR to 100M EUR in revenue and a 10x 'unicorn' valuation. (210 words) - [Ken Peterson — Greenbook](/content/insights/authors/kpeterson/index.html): Ken Peterson, President, Customer Experience at QuestionPro - [Alexandra Gil — Greenbook](/content/insights/authors/alexandra-gil/index.html): Alexandra Gil is a Research Manager at NewtonX, specializing in competitive intelligence and innovative B2B research methodologies. (158 words) - [Max Zalewski — Greenbook](/content/insights/authors/mzalewski/index.html): Max Zalewski, Director, Innovation Team at PRS IN VIVO (117 words) - [Kathy Cheng — Greenbook](/content/insights/authors/kcheng/index.html): Kathy Cheng is the Co-founder and CEO of Nexxt Intelligence, with 20+ years of global market research experience, Kathy is deeply qualitative at heart. Kathy founded Nexxt Intelligence with a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. Kathy has achieved this with the development of inca, Nexxt Intelligence’s Conversational AI platform for Qual x Quant insight. - [Michael Lieberman — Greenbook](/content/insights/authors/mlieberman/index.html): Michael Lieberman is founder and president of Multivariate Solutions, a New York consulting firm offering data science and marketing strategy. - [Duane Varan, — Greenbook](/content/insights/authors/dvaran/index.html): Duane Varan,, Founder & CEO at MediaScience (29 words) - [Doron Wesly — Greenbook](/content/insights/authors/dwesly/index.html): Doron Wesly is Chief Marketing Officer of of Face2Face Health, the first holistic digital care coordination platform for children with challenges, where he leads marketing, communications, and insights . Face 2 Face Health seeks to improve the lives of every child and empower caregivers to better manage their treatment Prior to Face 2 Face Health, Doron was Senior Vice President and Chief Marketing Officer at Lotame, a data management platform, where he spearheaded global marketing, communications, and research and insights for a global team of data management specialists, enabling marketers, agencies, and publishers to harness audience data across all digital devices. Prior to Lotame, Doron spent more than three years at Tremor Video (NYSE: TRMR) as head of Market Strategy, where he helped brand marketers understand the advertising impact of online video relative to all screens. As online video expanded to more viewers and devices, Doron played a critical role in helping advertisers understand the advanced analytics emerging from these campaign, enhanced by his deep knowledge of cross-¬¨media studies, marketing mix models, attribution modelling, and more than 20 years of experience spanning traditional media planning to the frontiers of digital. Prior to joining Tremor Video, Doron served as Senior Managing Partner, Managing Director, Leader Business Science and Planning, North America, for Mindshare, based in New York, where he led a multi¬¨disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning, and advanced analytics. Doron‚Aos marketing and research career has also included time as Global Media Director at Cheil Worldwide, Samsung‚Aos in¬¨house ad agency, based in Seoul, South Korea, and Millward Brown‚Aos Strategic Services. He spent time at the Interactive Advertising Bureau (IAB) leading industry research efforts, and he has worked for Terra Lycos, Interevco, and Hotbar.com. Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew, and English. He is also proficient in German and French and enough Korean (to be dangerous). Doron speaks regularly on marketing and media topics at industry events and universities in the U.S., Europe, and Asia. (340 words) - [Anouk Willems — Greenbook](/content/insights/authors/awillems/index.html): Anouk is Research Innovation Manager at InSites Consulting, engagement expert with a passion for co-creation. At the ForwaR&D Lab, she develops solutions to activate insights to increase the business impact of #MRX. Next to that, she is product manager of Consumer Consulting Boards, searching for new opportunities how to grow communities within companies. - [Hemali Pandya — Greenbook](/content/insights/authors/hpandya/index.html): Curious and creative researcher with 16+ yrs. of experience. Project management and organizing chaos are my forte; currently working on my passion project – digitalization with L’Oréal R&I. - [Becky Holton — Greenbook](/content/insights/authors/bholton/index.html): Becky Holton, (41 words) - [ Edward Bell — Greenbook](/content/insights/authors/edward-bell/index.html): Edward Bell, General Manager of Insights, Brand and Marketing at Cathay (117 words) - [Leslie Albright — Greenbook](/content/insights/authors/lalbrightrmanocha/index.html): Leslie Albright, at Confirmit, Delvinia - [Katrina Lerman — Greenbook](/content/insights/authors/klerman/index.html): As a Senior Researcher at Communispace, Katrina conducts in-depth studies that explore participation trends and social dynamics within private online communities, shed fresh light on current trends, and engage consumers in real conversations about their lives. Past research has explored topics such as the role of trust in engaging Chinese consumers, multinational online community dynamics, and the local buying movement. Her work serves both internal and external clients, helping to provide thought leadership and support Communispace's value proposition. (219 words) - [Nikki Westoby — Greenbook](/content/insights/authors/nwestoby/index.html): Nikki Westoby, (98 words) - [Laura Robbie — Greenbook](/content/insights/authors/lrobbie/index.html): Laura Robbie is CEO of APAC at YouGov. She is a non-executive director at the Australian Data and Insights Association (ADIA) and Australian Polling Council (APC), and a member of the Research Society. (101 words) - [Michael Wolfe — Greenbook](/content/insights/authors/mwolfe/index.html): Michael brings 30 years of direct experience in marketing analytics both on the client and consulting side. On the former, Michael has worked for Coca-Cola, Kraft Foods, Kellogg's and Fisher-Price. He has also consulted with such blue-chip firms as AT&T, McDonald's, Coca-Cola, Hyatt Corp., L'Oreal, FedEx and more recently Starbucks. Michael has broad experience in marketing analytics covering marketing ROI modeling, social media analytics, pricing and brand strategy. Recently, Michael's expertise in marketing ‚Aimix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands under his own consultancy, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa. (384 words) - [Andrew Reid — Greenbook](/content/insights/authors/andrewreid/index.html): Andrew Reid is the Founder and CEO of Rival Technologies, Co-CEO of Rival Group, and Founder and Former President of Vision Critical (now called Alida). As an entrepreneur, Andrew’s purpose is to close the gap between how people live their digital lives and how companies engage with people for insights. - [Srini Pagidyala — Greenbook](/content/insights/authors/srinipagidyala/index.html): Srini Pagidyala is the cofounder of aigo.ai. He is a seasoned digital transformation entrepreneur and a high-impact, high-energy, hands-on executive focused on driving business outcomes. His career includes over 20+ years of experience in technology entrepreneurship, driving software sales, implementation, adoption, innovation, growth strategies, creating high-performance teams, and, most importantly, value creation through partner ecosystem orchestration. 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Their goal is to simplify healthcare with smarter business decisions, better bottom lines, and stronger patient relationships. - [Greg Matheson — Greenbook](/content/insights/authors/mathesongreg/index.html): Greg Matheson, Co-CEO at Quest Mindshare (80 words) - [Davide Berretta — Greenbook](/content/insights/authors/davide-berretta/index.html): Davide leads marketing activity at Pulsar Platform, bringing years of experience in business journalism and brand storytelling to the field of audience intelligence. (104 words) - [Tim Bock — Greenbook](/content/insights/authors/tbock/index.html): Tim Bock is the founder of Displayr. Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization. He has conducted data science projects for numerous companies, including Pfizer, Coca Cola, ACNielsen, KFC, Weight Watchers, Unilever, and Nestle. He is also the founder of Q www.qresearchsoftware.com, a data science product designed for survey research, which is used by all the world's seven largest market research consultancies. He studied econometrics, maths, and marketing, and has a University Medal and PhD from the University of New South Wales (Australia's leading research university), where he was an adjunct member of staff for 15 years. - [Jason Burnham — Greenbook](/content/insights/authors/jburnham/index.html): Jason Burnham thinks systemically about the impact business has on society. He has dedicated his career to helping his clients deliver triple bottom-line (economic, social, and environmental) results. Burnham’s professional purpose is to improve how businesses operate and innovate towards creating a better tomorrow. He believes that by empowering businesses to satisfy the collective needs of their stakeholders in a socially responsible way, businesses can become culture designers for a sustainable future. - [Snorri Gudmundsson — Greenbook](/content/insights/authors/sgudmundsson/index.html): Snorri Gudmundsson is a business matchmaker. In his capacity as Marketing Director for the Icelandic Development Agency, he aims to bridge the gap between EC funding and US VCs by connecting EU and US ICTs in a way that will increase their intrinsic value. He also serve as EC expert evaluator for proposals aimed at securing Europe's global competitiveness by bringing research closer to the market. These activities lead to close working relationships with domestic and international investment funds and private investors that seek new opportunities. He doubles as CEO of IceStat Market Intelligence, which provided the Icelandic government with vital data on banking activities leading to the economic collapse October 2008, and is currently exploring ways to unfreeze capital trapped in banks. He likes to network and seek to merge solutions to deliver robust and scalable platforms that improve the lives of millions of people. Having worked as CFO for an engineering firm that exported solutions for big industries all over the world, he became sensitized to how multiple economic factors affect organizations. A Master's in Marketing Management from Boston University coupled with financial experience has greatly influenced how he approaches and perceives marketing. In order for a business to grow, it has to synchronize with the outside economic environment. That means mapping the chain from supplier to consumer and the major factors that influence the growth strategy. Having worked with statistical and financial information since 1997, he's fascinated with many new solutions that have been introduced to the market, specifically those that convert text to quantifiable data. He networks regularly with forward thinkers on the market research arena and is always looking for new models to convert data to real business impact. - [Phil Sandy — Greenbook](/content/insights/authors/psandy/index.html): With over 20 years in consumer insights spanning client & supplier sides, Phil is a guy who knows what it takes to move ideas through large organizations, and how to prove the value research brings to keeping the consumer truth at the heart of innovation. Client-side roles include Global Category Market Research Director (Top-400 role) at Reckitt Benckiser and Regional Market Research Manager at SC Johnson Wax. Now as Chief of Research at Winkle, Phil works closely with clients as well as in training the team, overseeing quality and excellence, and developing proprietary IP, all in the name of delivering high impact research to accelerate business growth. Successes span brand strategy, positioning/communication and product innovations. Phil has long been fascinated by the study of human behaviour and is an honours graduate in Psychology from the University of Hull. To get his juices flowing, Phil enjoys walking in the Chiltern Hills with Basil and Parsley, his Golden Retrievers, discovering new music, or enjoying his garden. - [Sandro Kaulartz — Greenbook](/content/insights/authors/skaulartz/index.html): Sandro Kaulartz, - [Fatima Al-Toma — Greenbook](/content/insights/authors/fatima-al-toma/index.html): Fatima Al-Toma, Partner at Hall & Partners - [Stephanie Vance — Greenbook](/content/insights/authors/stephanie-vance/index.html): Stephanie, VP of Research and Client Enablement, oversees aytm's client-facing functions including Client Support and Success, Research Services, and Solution Strategy. Joining aytm in 2015 as Director of Research, she previously worked in both MR (quant and qual research) and Consumer Insights at a F100 tech company. She holds a PhD in experimental psychology, specializing in implicit cognition. (182 words) - [Michael Rosenberg — Greenbook](/content/insights/authors/michaelrosenberg/index.html): Michael Rosenberg has spent 40+ years as an industry exec conducting research, building products, generating revenue and managing people. His latest venture, GMIFY, serves as an innovative panel management tool. (71 words) - [Andrew Kelly — Greenbook](/content/insights/authors/andrew-kelly/index.html): Andrew Kelly, Product Marketer (and ex-researcher) at Displayr - [Matt Warta — Greenbook](/content/insights/authors/mwarta/index.html): Over the past 15 years, Matt Warta has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to founding GutCheck, he was a General Partner with Village Ventures growing the firm's investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte's financial services practice. Matt is also a diehard Jayhawk having graduated from the University of Kansas with a BA and MBA. (304 words) - [Charu Gupta — Greenbook](/content/insights/authors/cgupta/index.html): Charu Gupta, Marketing Director at InCrowd (127 words) - [Desirae Cox — Greenbook](/content/insights/authors/desirae-cox/index.html): Desirae Cox is a Senior Project Director at 10KHumans (formerly Echo Market Research). 10KHumans is a full-service market research firm specializing in qualitative recruitment, research design, and crafting custom solutions for all levels of research needs. She holds a Master of Arts Degree in Strategic Communication and Social Media Marketing from Bowling Green State University. Desirae has 8 years of Market Research experience and is well-versed in all project management and recruitment facets. She’s a lifelong martial artist who also enjoys writing, making music, and gaming in her spare time. She draws on her background in market research to also craft marketing campaigns for non-profit organizations such as the Women’s Football Alliance (WFA). As a serial hobbyist, her favorite categories of research are those where she can lean on experience from her own passions. Desirae enjoys facing challenges head-on, working collaboratively with clients and peers to solve problems creatively and find the most effective solutions for encounters at any stage of the project life cycle." - [Stan Sthanunathan — Greenbook](/content/insights/authors/ssthanunathanlfriedman/index.html): Stan Sthanunathan, - [Nelie Shah — Greenbook](/content/insights/authors/nshah/index.html): Nelie Shah, Esq.is the President of Nothing Falls Short Marketing. Nelie provides guidance across a number of practices including idea/concept examination, product testing and development, product usability and user interface studies, product packaging, brand/reputation assessment, customer satisfaction measurement, website functionality and interaction design, advertising creation and evaluation, internal and external corporate communications, strategic crisis management, competitive intelligence, growth and management strategy as well as corporate image and reputation appraisal. Her experience covers a broad spectrum of industries including apparel, sports and entertainment, beverage, education, publishing, consumer packaged goods, telecomm, technology, pharmaceutical, healthcare, life sciences, hospitality, automotive and transportation, oil and gas, energy, precious metals, science-based products/services, aerospace and defense, banking, insurance and financial services. She has developed research instruments and reports for a range of Fortune 500 companies, academic institutions, associations and non-profit organizations across multiple industry sectors with an eye towards crafting analyses that are actionable for her clients. Nothing Falls Short Marketing's success was cited in the summer 2010 issue of Entrepreneur Magazine's Startups. Nelie also utilizes her background as a practicing attorney to conduct pre-trial focus groups to measure the reaction of potential jurors to visual stimuli, graphics and messaging, helping trial lawyers and their clients identify and sharpen the arguments and presentations that will win their cases. (242 words) - [Jian Huang — Greenbook](/content/insights/authors/jhuanggreenbook-org/index.html): Jian Huang, Co-Founder & CEO at Survature - [Chris Hauck — Greenbook](/content/insights/authors/chris-hauck/index.html): Chris Hauck is president of Score Metrics, a company dedicated to evolving NPS programs for a new generation. He is also the president of HauckEye LLC, a full-service marketing research consultancy developing creative solutions for clients. Chris applies his 37 years of marketing research experience to research designs that are simple and effective for his clients.  He is the inventor of several research techniques, including Sort & Score, a unique and rather simple way to develop relative value between rank-ordered attributes.  - [Dirk Huisman — Greenbook](/content/insights/authors/dhuisman/index.html): Dirk Huisman, Founder & Chairman at SKIM Group Holding - [Madeline Jacobson — Greenbook](/content/insights/authors/mjacobson/index.html): Madeline Jacobson is the Senior Content Marketing Manager at Bloomfire, a knowledge and insights management software company based in Austin, Texas. In her role, she manages Bloomfire's content strategy and editorial calendar, interviews insights leaders, and writes on topics including communicating research to decision-makers and building an organization-wide culture of insights engagement. (260 words) - [Finn Raben — Greenbook](/content/insights/authors/fraben/index.html): A lifelong practitioner of evidence-based consultancy, Finn has always been a staunch advocate of the unique role data, insights and analytics play in guiding better business decisions. An alumnus of both boutique and multi-national research companies, educational institutions and global representative bodies, Finn has witnessed many transformational changes in the sector, and the impact a lack of rigour can lead to. As a teacher of the new generation, a company advisor, a board member and the executive director of a Quality auditing company, Finn is now directly involved in assessing what successful digital transformation looks like, in our fast-evolving A.I. technology dependent world. (337 words) - [Ben Doepke — Greenbook](/content/insights/authors/bdoepke/index.html): Ben Doepke, Principal, Insight & Strategy at IX - [Over the — Greenbook](/content/insights/authors/overtheshoulder/index.html): The Over the Shoulder platform is used by leading research practitioners to gather in-the-moment, in-the-emotion consumer insight for Fortune 100 clients. Over the Shoulder was designed by insight hunters for insight hunters, so it combines: 1) Powerful capabilities that other platforms don't have. 2) A design that leverages the intimacy people feel with their smartphones in a way that goes far beyond what can be done with message-boards and web apps. 3) Industry-leading analysis tools to help you sift through your data, find compelling consumer stories and easily bring them to life for your clients. 4) Full project design, building, monitoring and recruiting services that will help you get top-tier results on your projects even if you're new to the smartphone-based insight game. Our design & support teams have unparalelled design and execution experience that can make it easy for you to deliver industry-leading projects and insights to your clients. - [Feby Ramadhani — Greenbook](/content/insights/authors/feby-ramadhani/index.html): Feby Ramadhani is a Senior Product Researcher at ParagonCorp, where she explores consumer behavior and decision-making to shape product development and brand strategy in the beauty and personal care space. With a decade of experience across the private sector, academia, and international development, her work has consistently centered on translating human stories into actionable insights. - [Scott Ernst — Greenbook](/content/insights/authors/sernst/index.html): Scott Ernst, - [Tuomas Syrjänen — Greenbook](/content/insights/authors/tsyrjanen/index.html): Tuomas Syrjänen, - [Ana Scarborough — Greenbook](/content/insights/authors/ana-scarborough/index.html): Ana Scarborough is a consumer insights strategist with a passion for uncovering the why behind human behavior and translating it into actionable strategy. She is currently exploring full-time roles in consumer insights, brand strategy, or media planning, where I can grow within a team, contribute meaningful research, and help brands better understand and reach the people they serve. (99 words) - [Elli Denison — Greenbook](/content/insights/authors/edenisongreenbook-org/index.html): Elli Denison, Director of Research at The Center for Generational Kinetics (27 words) - [Dearbhail Bracken-Roche — Greenbook](/content/insights/authors/dbrackenroche/index.html): Dearbhail Bracken-Roche, Strategist at Fresh Squeezed Ideas - [Kaysha Yonehara — Greenbook](/content/insights/authors/kyonehara/index.html): Kaysha Yonehara, Digital Marketing Assistant at dataSpring (116 words) - [Market Research Institute International (MRII) — Greenbook](/content/insights/authors/market-research-institute-international-mrii-undefined.html): MRII is dedicated to advancing leadership, practice and industry knowledge in market research and insights worldwide. We provide a wide range of valuable and accessible educational resources covering core knowledge, best practices and industry trends. Our learning materials, delivered through various channels, aim to enhance the expertise of insights professionals and anyone looking to better understand practice of market research.  - [Nis Frome — Greenbook](/content/insights/authors/nfrome/index.html): Nis Frome, Co-Founder & VP of Product at Feedback Loop (117 words) - [Masood Akhtar — Greenbook](/content/insights/authors/makhtar/index.html): Masood Akhtar is a trained Economist and Statistician with over 10 years of experience in the fields of market research and advanced analytics. This includes media mix optimisation and ad-hoc digital and social media analytics. Masood‚Aos broad breadth of experience has exposed him to a mix of sectors ranging from global consumer research publishers, academic institutions, finance houses, soft drinks manufacturers and healthcare providers. For a brief spell, Masood was also Director of Analytics at McCann Erikson. Masood is able to bring a real business angle to any analytics discourse and thus acts as a conduit between shrewd marketers, market researchers and technical analysts. He‚Aos an innovative analytics consultant that is constantly striving to push the boundaries with data. Masood is currently a partner in Bottom-Line Analytics LLC, a full-service marketing analytics firm with offices in Atlanta, the UK, Australia and also partners with an Bangalore, India analytics firm, Rainman Consulting. BLA‚Aos offerings cover marketing ROI modelling, social media analytics, brand positioning research, segmentation, pricing research and a special capability to measure and monetize social media. - [Larry Gorkin — Greenbook](/content/insights/authors/lgorkin/index.html): Lawrence (Larry) Gorkin is Managing Director of Stonebridge Consulting Group. He has over 30 years experience helping companies accelerate growth, as both a line executive and consultant. Larry's expertise includes growth strategy, new business development, marketing, sales, and turnarounds. As a line executive, Larry was Senior Vice President of Marketing and Strategy for GE Capital's Consumer Financial Services unit. He was also Director of Marketing for business customers at MCI, and Brand Manager for Pampers at Procter & Gamble. At GE Capital, Larry helped to establish the company as a top 10 issuer of bank credit cards, and introduced the GE Rewards MasterCard. Larry began his consulting career at McKinsey & Company. Later, he co-led the growth strategy practice at CSC Weston Group. In 1998, Larry co-founded Stonebridge Consulting Group. As Managing Director, he oversees client relationships, leads engagements, and helps prepare project deliverables. Larry has deep industry knowledge in Technology, Financial Services, Health Care, and Consumer Goods/Services. He has served senior executives at market leading companies like IBM, MasterCard Worldwide, Baxter International, and Procter & Gamble. He has worked across all distribution channels. Larry has an MBA in Finance from the NYU Stern Graduate School of Business. He is married with three children and lives in Connecticut. (376 words) - [Kea Wheeler — Greenbook](/content/insights/authors/kwheeler/index.html): Kea Wheeler is a Senior Project Manager at Morpace, Inc. She has over 9 years of experience in marketing research with Qualitative research being the focus for the last 4 years. Kea currently splits her time between moderating & qualitative research project management for Morpace's Qualitative Practice. In her role as a moderator, she has conducted a wide range of interviews in a variety of places and spaces, both off and online (Webcam Focus Groups & Bulletin Boards). Kea has experience in the Automotive, Retail & Consumers goods, and Health care industries, and conducts interviews with professionals and consumers alike. Kea has a B.S. of Communications from the University of Tennessee, Knoxville and a Principles of Market Research Certificate from the University of Georgia. When she is not wearing her researcher hat, Kea likes to try her hand at a variety of activities including dancing, writing, and fantasy football. If you need any tips about qualitative research or who to select in the first round of your fantasy draft, Kea can be reached at kwheeler@morpace.com. (212 words) - [Sean Fallon, — Greenbook](/content/insights/authors/sfallonmweiss/index.html): Sean Fallon,, at QualSights & SIVO Insights - [Jason Smikle — Greenbook](/content/insights/authors/jsmiklegreenbook-org/index.html): Jason Smikle, Managing Director at fNograph - [Gilad Barash — Greenbook](/content/insights/authors/gbarash/index.html): Gilad Barash, - [Cyrus Deyhimi — Greenbook](/content/insights/authors/cdeyhimi/index.html): Cyrus Deyhimi, Partner & Chief Executive Officer, has 20 years of experience in the high-technology and consulting industries. His accomplishments include nearly $1B in new outsourcing business from global 500 companies in the travel, transportation, and communication sectors. Positions he has held: HP Account Executive Continental Airlines, Director Market Intelligence and Contact Centers Cendant Corporation, President DVI International (clients: Goldman Sachs, Fastwired), Supervising Consultant BSG Consulting and Research and Development Engineer IBM Microprocessor Design Group. Most recently he was Account Manager (sales, delivery, and financials) of Hewlett Packard‚Aos Continental Airlines Outsourcing Relationship for both the Application Practice along with their Software as a Service Practice. He was awarded HP‚Aos Organic Growth Contract of the year in 2007. He received his undergraduate degree in Electrical and Computer Engineering from the University of Texas at Austin and his MBA in Finance from NYU Stern School of Business, both with honors. Cyrus also serves as an Advisory Board Member for Infinity Squared Ventures. - [Bethany Wilczynski — Greenbook](/content/insights/authors/bwilczynski/index.html): Bethany Wilczynski is Director of Marketing for Colorado-based research technology firm iModerate. Originally from New York, she's adapted well to the Rocky Mountains. Bethany is a runner, a skier and a dog lover. However, her favorite way to pass time is coming up with creative ideas about market research. - [Stefanie Mackenzie — Greenbook](/content/insights/authors/smackenzie/index.html): Stefanie Mackenzie, - [Mitch Barns — Greenbook](/content/insights/authors/mbarns/index.html): Mitch Barns, - [Tim Brightwell — Greenbook](/content/insights/authors/tbrightwell/index.html): Tim Brightwell is a product manager at Infotools, a New Zealand based software and services company committed to empowering research professionals to get more from their data. - [Simon Chadwick — Greenbook](/content/insights/authors/schadwick/index.html): Simon Chadwick, (105 words) - [Dan Wasserman — Greenbook](/content/insights/authors/dan-wasserman/index.html): Dan Wasserman is KJT’s COO, steering strategy and operations. His expertise lies at the nexus of primary market research, health outcomes, and innovative tech like generative artificial intelligence. - [Mintel — Greenbook](/content/insights/authors/mintel/index.html): Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. - [Mario Carrasco — Greenbook](/content/insights/authors/mxcarrascogreenbook-org/index.html): Mario Carrasco, - [Eric Sandberg — Greenbook](/content/insights/authors/esandberg/index.html): Eric Sandberg, Managing Director Advertising Solutions at Dynata (100 words) - [Rick West — Greenbook](/content/insights/authors/rickwest/index.html): Rick West, - [Tony Cosentino — Greenbook](/content/insights/authors/tconsentino/index.html): Tony is a market research analyst in the technology industry. After spending a number of years in systems integration with General Electric, Tony entered the market insights field. Since then, he's worked almost exclusively with large technology firms and systems integrators in the areas of business development and planning, product development, brand and loyalty. Tony holds a BA in Political Science from the University of California, San Diego, and is author of Into the River: How Big Data, The Long Tail, and Situated Cognition are Changing the World of Market Insights Forever (©Foundational Insights, LLC., 2011.) He lives with his wife and son in Portland, Oregon. - [Mark Garratt — Greenbook](/content/insights/authors/mgarratt/index.html): Mark Garratt, (99 words) - [Rob Klein — Greenbook](/content/insights/authors/rob-klein/index.html): Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement communications evaluation and measurement and service line development, working with hospitals and health systems for more than 35 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. (239 words) - [Jackie Lorch — Greenbook](/content/insights/authors/jlorch/index.html): Jackie Lorch has been with SSI since 1990. She was a member of the team which developed SSI‚Aos first online panel and managed the panel for several years. In her current role, she conducts research on research in support of SSI client research objectives and quality best practices. She is a frequent writer and speaker on research topics, especially on quality and the research participant experience, including at AMA, ARF, CASRO, ESOMAR and MRA Annual conferences. Jackie is an ESOMAR Representative for the US and a member of the Board of Directors of the Marketing Research Institute International. (175 words) - [Kathryn Felke — Greenbook](/content/insights/authors/kfelke/index.html): Kathryn Felke, - [Batukhan Taluy — Greenbook](/content/insights/authors/btaluy/index.html): Batukhan is a tech entrepreneur and founder of Uservision. He created award-winning research methodologies and is evangelizing human-centered, agile, and interdisciplinary research. - [Molly Purcell — Greenbook](/content/insights/authors/mpurcellgreenbook-org/index.html): Molly Purcell, Digital Marketing Specialist at Greenbook - [Dan Foreman — Greenbook](/content/insights/authors/dforeman/index.html): Dan Foreman is an experienced entrepreneur and leader. Dan brings over 20 years of business experience. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million dollar revenues (and exits). Dan began his career at WPP before progressing to senior client, advertising and consulting roles. These days Dan operates in investment, advisory and entrepreneurial positions, currently chairing or advising the boards of several data, technology, marketing, social media and research. He also personally invests in many early-stage businesses. Dan is the current Past President for ESOMAR (holding elected position of 100,000 professionals 2013-14, the first President under the age of 40), Founder of TEDxRoyalTunbridgeWells, winner of the prestigious AMA ‚Au4 under 40‚Au award, holder of the Disruptive Innovator MR Change Agent of the Year and a frequent guest lecturer at a number of business schools. He holds a BSc in Psychology and Mathematics from University of Leicester, UK. Dan is able to tap into a wide network of people to help with different projects and ideas. - [Kate Bunton — Greenbook](/content/insights/authors/kate-bunton/index.html): Kate has over a decade experience speaking directly to consumers. She oversees operations and production at Orchard. - [Paul Neto — Greenbook](/content/insights/authors/pneto/index.html): Paul Neto, - [Billee Howard — Greenbook](/content/insights/authors/billee-howard/index.html): Billee Howard is the Co-Founder and CEO of Brandthro the only AI research company that scores customer emotion via human input to create the first ever emotional segmentation datasets. She was a key architect in the building of Brandthro, the first technology company to be able to measure emotion predictively and quantifiably. Billee’s vision is to create better ways for marketers to understand their customers with an eye on leveraging precise emotional understanding to generate better customer experiences. Billee is a passionate insights innovator, customer advocate, marketing strategist and C-suite advisor who counsels the world’s top brands and their leadership, on how to build data-backed strategies that drive emotional engagement across all stakeholder groups in ways that lead to improved loyalty, trust and spend. Billee also previously served as an IBM Futurist and advisor for the company in regard to advancing the future impact of AI on marketing, creativity, emotion and storytelling, in particular. She is also author of the book WE-Commerce, a senior marketing contributor for Forbes and is on the board of Fast Company. (225 words) - [Sue Bell — Greenbook](/content/insights/authors/sbell/index.html): Sue Bell is a Sydney-based qualitative researcher. She runs the boutique micro agency Susan Bell Research. Sue is a Fellow of The Research Society. She has an Honours degree in English & Linguistics, a Graduate Diploma in Psychology, a Marketing Diploma, and Certificates in Advanced Semiotics, and in Plain Language and is currently studying anthropology. She has presented papers at many industry conferences including IiEX, QRCA and Esomar, and has been published in Research News, Qualitative Market Research: an International Journal, Clarity - Journal of the international association promoting plain legal language, and the International Journal of Market Research. In 2016, she became interested in Sensemaking and started to develop qualitative research techniques to understand how people make sense of confusing and difficult situations. This led her to become interested in the growth of various forms of vegetarianism. Website: www.sbresearch.com.au - [Andrew Jeavons — Greenbook](/content/insights/authors/ajeavons/index.html): Andrew has worked in software technology and the market research industry in Europe, the USA and the Pacific Rim for over 20 years. He is a noted writer, speaker and thought leader. Most recently he served as CEO for Survey Analytics, a leading SaaS survey software company based in Seattle and Cincinnati. His current focus is the development of affordable advanced text analytic tools, he also serves as an advisor to Squark Surveys and Research Through Gaming. (308 words) - [InsightsNow Blogger — Greenbook](/content/insights/authors/insightsnow/index.html): Founded in 2003 in Corvallis, Oregon, by David Lundahl, Ph.D., InsightsNow is the leading research company for product innovation and development, serving global consumer packaged goods businesses. Grounded in the science of consumer behavior, innovative research approaches and technology, InsightsNow rapidly delivers insights that allow companies to accelerate products to market with more success than ever before. - [Rich Raquet — Greenbook](/content/insights/authors/rrachet/index.html): Rich Raquet, - [Greenbook — Greenbook](/content/insights/authors/gbmarketing/index.html): Greenbook , Editorial Team at Greenbook - [Lara Truelove — Greenbook](/content/insights/authors/ltruelove/index.html): Lara leads the Center for Experience Management, an initiative by SAP, with Qualtrics and Singapore Economic Development Board (EDB). The Center provides benchmark research resources, knowledge sharing and skill building in XM (experience management). Based in Singapore since 2003, Lara’s career spans customer experience and insights leadership, marketing, product management and consulting. - [Daniel Lewis — Greenbook](/content/insights/authors/daniel-lewis/index.html): I'm Daniel Lewis, working as a Manager, Partnerships and Marketing Initiatives, with a disruptive deep tech company, Tooliqa Innovations. In my current role, I'm driving impactful collaborations and strategic marketing initiatives in the ever-evolving tech landscape. (82 words) - [Emily Fullmer — Greenbook](/content/insights/authors/efullmer/index.html): Emily Fullmer began working at GreenBook as an intern and then jumped in full-time after graduation. She serves as Project Coordinator: contributing to agenda-building for IIeX, scouting out the coolest tech companies from outside the MR industry, and acting as a professional Lenny-wrangler. She‚Aos lately taken an interest in the role of data and market research as vehicle for social good, and hopes to continue enlightening the GreenBook blog readers on the subject. In her spare time, she enjoys plotting and planning her travels, whether it be home to California or road tripping in Costa Rica. - [Mike Bartels — Greenbook](/content/insights/authors/mbartels/index.html): Mike Bartels is the Director of Marketing Research and UX at Tobii Pro North America. Mr. Bartels has a master’s degree in experimental psychology and 12 years of experience within the field of eye-tracking research and attention measurement, across a range of different areas of commercial and academic fields. He is a published author of a book chapter in Eye Tracking in User Experience Design (published in 2014 by Schall and Bergstrom), a contributor to several marketing research magazines on the topic of eye tracking-related articles, and a speaker on the topic at scientific conferences including Human-Computer Interaction International Conference and the Eye Tracking Research and Applications conference. Contact information: mike.bartels@tobiipro.com (185 words) - [Chloe Alana Williams — Greenbook](/content/insights/authors/chloe-alana-williams/index.html): Chloe Williams is a Partner at 8TH DAY, applying Imagination Science to uncover cultural shifts and help brands turn insight into lasting growth. - [Jeh Daruvala — Greenbook](/content/insights/authors/jdaruvalagreenbook-org/index.html): Jeh Daruvala, Founder & CEO at Yactraq Online Inc. (62 words) - [Dave Stewart — Greenbook](/content/insights/authors/davestewart/index.html): Dave Stewart, Vice President at ENGINE - [Naomi Cook — Greenbook](/content/insights/authors/ncook/index.html): Naomi Cook is a sports betting analyst with expertise in creating various content pieces across different platforms. Cook's love for math is best seen in how good she is with numbers. Cook has broad knowledge of online gaming and possesses betting proficiency for major sports. In her free time, she loves to try the latest fitness workouts and do research on nutrition for her and her family. (134 words) - [Chen Sasson — Greenbook](/content/insights/authors/csasson/index.html): Chen Sasson is the Global Marketing Manager at Dooblo, the leader in tablet CAPI software used by more than 500 market research firms (including Nielsen, Ipsos, GfK, Gallup etc) in over 80 countries. To learn more about me through Linkedin:https://il.linkedin.com/in/chen-sasson-835b16111 - [Eric Salama — Greenbook](/content/insights/authors/esalama/index.html): Eric Salama, CEO at Kantar - [Jan Kestle — Greenbook](/content/insights/authors/jkestle/index.html): Jan Kestle, CEO at Environics Analytics - [Sam Hope — Greenbook](/content/insights/authors/sam-hope/index.html): Sam Hope has deep expertise in strategic decision-making and advisory, and a strong foundation in multiple therapy areas. As CEO of Beyond Blue, she's instrumental in the pragmatic application and embedding of research and execution, and regularly facilitates strategic workshops that drive innovation and alignment across pharmaceutical teams. (162 words) - [Evan Williams — Greenbook](/content/insights/authors/evan-williams/index.html): Evan Williams is an Executive Strategy Consultant to Stravito and founder of Perennial Mind. A former Chief Product Officer at YouGov, he specializes in turning data and research into actionable strategies that drive business growth. (168 words) - [Laura Craig — Greenbook](/content/insights/authors/lcraig/index.html): Laura Craig, Co-founder CRIS Research, Owner at Elsient - [Steve Seiferheld — Greenbook](/content/insights/authors/steve-seiferheld/index.html): Steve Seiferheld, Sr. Director, Center of Excellence Research & Design Strategy at Suzy (158 words) - [David Albert — Greenbook](/content/insights/authors/dalbert/index.html): David Albert, - [Warc — Greenbook](/content/insights/authors/warc/index.html): Warc is the global provider of ideas and evidence for marketing people. Warc combines current new thinking and trends with best practice so that you can make the most informed decisions about your marketing strategy, with access to over 6,000 award-winning case studies, in-depth trend analysis, and research reports in one place. Warc is relied upon as an independent and authoritative source by marketing professionals worldwide and is the strategic knowledge partner of the World Federation of Advertisers. No other service provides as many detailed solutions to real marketing challenges. Established in 1985, Warc combines its own content with that of respected industry partners worldwide to ensure our service is comprehensive and relevant to today‚Aos marketer. Alongside the Warc service we have two other areas of activity: Magazines and Journals: we publish five highly respected magazines and journals: Admap, Market Leader, International Journal of Advertising, Journal of Advertising Research and International Journal of Market Research. Events: we organize practical conferences on key industry issues such as measuring advertising performance. (216 words) - [Hetul Bhavsar — Greenbook](/content/insights/authors/hbhavsar/index.html): Hetul brings 14 years of experience in quantitative research and online project management and has managed ad-hoc and tracker studies for Fortune 500 clients in various industries. His expertise includes survey instrument design, sampling, and management of programming, data collection, and data processing for domestic and international studies. - [Eileen McPhee — Greenbook](/content/insights/authors/emcphee/index.html): Eileen McPhee, Communications Manager at Digital Health Canada (116 words) - [Jennifer Reid — Greenbook](/content/insights/authors/jreidgreenbook-org/index.html): Jennifer Reid is the Co-CEO and Chief Methodologist at Rival Group, the parent company of Rival Technologies and Reach3 Insights. A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of mobile-first communities and other conversational research approaches. - [Matteo Cappai — Greenbook](/content/insights/authors/mcappaiwwells/index.html): Matteo Cappai, at Ipsos (106 words) - [David Sackman — Greenbook](/content/insights/authors/dsackman/index.html): David Sackman, - [Crispin Beale — Greenbook](/content/insights/authors/crispinbeale/index.html): Crispin Beale is the CEO of IDX, a global digital communications and marketing company partnering with over 1,600 organizations to drive brand performance through its proprietary ConnectedContent™ approach. He specializes in the intersection of marketing services, corporate communications, data and insights, and the application of AI to deliver evidence-based, commercially grounded solutions. Alongside IDX, he chairs AI-driven insights platform QuMind, leads Insights250, and advises US tech firm mTab, making him one of the most connected figures across the communications and insights landscape. A chartered accountant turned communications strategist, Crispin is a Fellow of the RSA, MRS and ICAEW, an Insights Association Laureate, and the UK representative for ESOMAR. When he's not thinking about the future of communications, he can be found running a working farm and rescue centre for animals in the Kent Downs, which is proof that his instinct for taking on complex operations doesn't stop at the office door! (325 words) - [Wim Hamaekers — Greenbook](/content/insights/authors/whamaekers/index.html): Wim Hamaekers, (114 words) - [Laeeq Khan — Greenbook](/content/insights/authors/laeeq-khan/index.html): Laeeq Khan, PhD, is an Associate Professor at Ohio University and director of its Social Media & Analytics Research Term (SMART) Lab. Dr. Khan also is Editor-in-Chief, Oxford Intersections on Social Media. (164 words) - [Ankitha Ramakrishnan — Greenbook](/content/insights/authors/aramakrishnangreenbook-org/index.html): Ankitha Ramakrishnan, Content and Social Media Strategist at Edkent Media Digital Marketing - [Chasson Gracie — Greenbook](/content/insights/authors/eozer/index.html): Chasson Gracie, - [Eli Portnoy — Greenbook](/content/insights/authors/eportnoy/index.html): Eli Portnoy is the co-founder and CEO of Sense360, a business-intelligence firm providing behavioral insights from it's panel of more than 2M mobile devices. Eli is also a prolific writer and has been a contributor for Forbes, TechCrunch, AdExchanger, and others. Eli has a BA from the University of Pennsylvania and an MBA from Harvard Business School. - [Felicia Hu — Greenbook](/content/insights/authors/felicia-hu/index.html): Felicia Hu, an NVPC Company of Good Fellow with 15+ years in comms & research, leads Assembled Singapore. She delivers complex qualitative insights for global brands across the region. - [Jasmine Matthews — Greenbook](/content/insights/authors/jmatthews/index.html): Jasmine Matthews, Head of Marketing (123 words) - [Graham Steffen — Greenbook](/content/insights/authors/graham-steffen/index.html): Graham Steffen leverages a background in fabrication, caregiving, and an anthropology PhD from the University of Chicago to conduct deep healthcare insights. He excels at translating complex human experiences, systemic friction, and diverse perspectives into actionable strategies for more humane care. - [David Brudenell — Greenbook](/content/insights/authors/dbrudenell/index.html): As Executive Vice President, David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile‚Aos global direct sales operations. He also developed and manages the company‚Aos operations in Sydney, London, Mumbai, New York and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients. David‚Aos main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada. David holds an MBA from the Sydney Business School and a Honors degree in Biology from the University of Western Ontario, both of which were awarded with distinction. A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh. (422 words) - [Allie Webster — Greenbook](/content/insights/authors/awebster/index.html): Allie helps lead the social intelligence practice data strategy and innovation to unlock new data sets and structures to inform business insights at Microsoft. (114 words) - [Rebecca West — Greenbook](/content/insights/authors/rwest/index.html): Rebecca West, - [Melina Palmer — Greenbook](/content/insights/authors/mpalmer/index.html): Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, "What Your Customer Wants and Can’t Tell You," publishes May 2021. - [Caleb Costa — Greenbook](/content/insights/authors/ccosta/index.html): Caleb leads the clients services team at InCrowd Inc. and has spent the last five years specializing in healthcare market research for Biopharmaceutical and leading health system clients across the US. He has built and effectively commercialized innovative products and services in the market research, business intelligence and payments industries. Caleb holds a B.S. in Business Administration from SUNY Stony Brook University and an Executive M.B.A. from the Silberman School of Business at Fairleigh Dickinson University. (116 words) - [Sharon Keating — Greenbook](/content/insights/authors/skeating/index.html): Sharon Keating has an ex Research Executive with top global companies, has also worked in research agencies, is a certified Change Management Practitioner, and holds various wellbeing certifications including Ayurvedic Lifestyle Consultant, Body-Mind Nutritionist and Health Coach, and Kinesiology Practitioner. She now supports those who work in Research, Data and Insights to improve both personal and workplace performance in uncertain times. It takes a brave leader to experiment with new ways of improving workplace performance, which is why Sharon created the increasingly popular Platform To Greatness for Emerging Companies program. It is specifically designed to support those workplaces who rely on people and their creativity. More importantly, it supports a new approach to elevating customer experiences from inside-to-out. - [Jared Feldman — Greenbook](/content/insights/authors/jfeldman/index.html): Jared Feldman is the founder and CEO of Canvs AI, the fastest and easiest insights platform for analyzing open-ended text. (50 words) - [Research World — Greenbook](/content/insights/authors/research-world-connect/index.html): Research World Connect provides a platform for the industry to share the new and sometimes radical trends in market research and offers a podium for open debate and discussion on these topics and more. Research World Connect is an on-going project that will feature articles from some of the most innovative practitioners and thought leaders in the industry. The platform will present archived and current Research World articles and will also feature unique and original content from those at the forefront of market research. However, at its core, Research World Connect will be powered by you. We openly encourage industry professionals to share their thoughts, methodologies, techniques and trends with the community at large. If you have something to say about the industry or its future, you now have a platform. If you are interested in contributing to RW Connect or the Research World print edition, or if you have any questions, queries or suggestions please contact Adam Warner at rwc@esomar.org. (278 words) - [Rhys Hillan — Greenbook](/content/insights/authors/rhys-hillan/index.html): Rhys Hillan, Research + Marketing at Conveo, designing AI-led qual studies from Super Bowl ad testing to large-scale global brand work. Previously Research Manager at Ballpark, Appinio and Zappi. - [Jackie Anderson — Greenbook](/content/insights/authors/janderson2/index.html): Jackie Anderson, Consulting Partner at ScaleHouse - [Aneesh Dhawan — Greenbook](/content/insights/authors/aneesh-dhawan/index.html): Aneesh Dhawan is the CEO and Co-founder of Knit, the researcher-driven AI platform. Before founding Knit, Aneesh served as the CEO of PurPics, an influencer platform that supported CPG brands in launching new products. Today, Knit enables over 60 enterprise brands to go from survey to story in days instead of weeks. Over the past three years, Aneesh has grown Knit into a team of more than 60 globally. (193 words) - [Martin Filz — Greenbook](/content/insights/authors/martin-filz/index.html): Martin Filz is one of the most highly respected and influential leaders in global research and was appointed as CEO of Pureprofile in 2020. A pioneer of online measurement and research, Martin has more than two decades of experience as a leader across the technology, media and research sectors. At Pureprofile, Martin leads a global team across North America, Europe and APAC. He has been responsible for restructuring and reorienting the business towards growth and building the company’s market-leading data and insights capabilities. Martin has deep knowledge and expertise across business processes, technology and sales and marketing methodologies. Prior to joining Pureprofile, he was Managing Director of Eureka AI, where he also acted as Global Chief Revenue Officer. He previously held senior positions at Kantar-owned Lightspeed Research – including stints as CEO EMEA and CEO APAC. Previous to that he was Managing Director (EMEA and APAC) at Research Now (now Dynata) and has also worked in leadership roles at Capgemini, Nielsen and Citect. Martin is active in many digital and research bodies including The Australian Data and Insights Association (ADIA) - where he currently holds the position of Non-Executive Director, The Research Society (TRS), ESOMAR, the Market Research Society (MRS), and the Interactive Advertising Bureau (IAB). - [Sej Patel — Greenbook](/content/insights/authors/spatel/index.html): Sej has over 18 years’ experience in introducing and building pioneering global insight and technology-enabled data companies in Australia. He launched Lightspeed (a Kantar company) in 2003, as well as setting up YouGov in 2015. (137 words) - [Mercedes Lois — Greenbook](/content/insights/authors/mlbull/index.html): Mercedes Lois, - [Enric Cid — Greenbook](/content/insights/authors/enric-cid/index.html): Enric has been on the front lines of building Netquest from concept to a 250+ employee venture that disrupted consumer data collection in the Market Research Industry. During this 15-year journey, he had led people on the ground in Spain, Brazil, Chile, and the USA. Today, back in his hometown, Barcelona, Enric drives Bilendi Group’s innovation-led growth program. (Bilendi acquired Netquest in February 2025.) - [David Bauer — Greenbook](/content/insights/authors/dbauer/index.html): David Bauer has spent nearly 20 years analyzing consumer perceptions and behaviors and the resulting implications for business strategy. He feels that one of the best ways to uncover strategic insights is to share experiences with people in their natural habitats. To do this, he has spent time with people as they purchased coffee in Philadelphia convenience stores at 7:00am, shopped for software with small business owners in Paris, had beers with bar-goers in Detroit, toured a logistics facility in Switzerland, and participated in an IT network administrators conference at Disneyland. He has also conducted hundreds of focus groups, depth interviews, user experience interviews and quantitative research projects. David especially enjoys working on brand strategy, advertising and design development, communications and web strategy, and product development. His top categories are technology, retail, food and beverage, healthcare, and consumer electronics. David founded Hemispheres in 2003. Prior to Hemispheres he has worked in research and strategy at Q2 Brand Intelligence, Publicis, and TATTOO brand consulting. His career started in 1992 at Morla Design. He earned a BA in writing and marketing from Santa Clara University and was the president of the school‚Aos National English Honor Society. He is a member of the research associations QRCA and ESOMAR. (243 words) - [Andy Dexter — Greenbook](/content/insights/authors/adexterajeavons/index.html): Andy Dexter, at Signoi (87 words) - [Whitney Dunlap — Greenbook](/content/insights/authors/whitneydunlapfowler/index.html): Whitney is an independent brand strategist specializing in mapping culture to empower her expertise in semiotics and brand strategy. With 10+ years of experience she is passionate about helping clients build culturally intelligent brands in order to flourish beyond today. She also found Insights In Color, a diversity initiative for multicultural market research & insights professionals. (108 words) - [Scott Downing — Greenbook](/content/insights/authors/scottdowning/index.html): Scott Downing is a CX expert with experience across the SaaS, Telco and Financial Service sectors in multiple regions and countries. - [Nikos Acuña — Greenbook](/content/insights/authors/nacuna/index.html): Nikos Acuña, - [Adam Di — Greenbook](/content/insights/authors/adipaula/index.html): Adam Di Paula is Managing Director at Sentis Market Research Inc., a research company based in Vancouver, B.C. A social psychologist by training, Adam is a 15-year research industry veteran and a quantitative and qualitative research practitioner. His areas of focus include customer experience measurement and the application of implicit measures to predict judgment and choice in marketing and politics. A U.S. expat from the great state of New Jersey, Adam has been living in Vancouver for the past 20 years. He received his PhD in psychology from the University of British Columbia (UBC). (174 words) - [Nancy Jose — Greenbook](/content/insights/authors/njose/index.html): Nancy is insights professional with agency and not for profit experience. Given her educational background in Psychology, one constant factor has been her interest in studying human behaviour in the assignments she has worked on. She has designed qualitative and quantitative research for categories like E-commerce/other online apps, telecom, real estate, personal care, home care and socially impactful products. In her last assignment, she worked with children on the Autism Spectrum and other developmental disorders using principles of Applied Behaviour Analysis (ABA) and research-based interventions for behaviour management. Currently, Nancy heads consumer insights at a telecom company in India, ACT Fibernet and is a key team member of the customer experience initiative at the organisation. In her leisure time, she enjoys travelling, reading and listening to music in various different languages - [Jim Chastain — Greenbook](/content/insights/authors/jchastain/index.html): Jim Chastain, at RealityCheck - [Catherine Hill — Greenbook](/content/insights/authors/catherine-hill/index.html): Catherine “Mickey” Hill is Master Moderator and Founder at Advanced Insights, a custom market research boutique based in the San Francisco Bay Area. She has 30+ years of experience in market research design and implementation, as well as brand/marketing strategy. She holds a bachelor’s degree in marketing from the University of Cincinnati. A lifelong learner, she has completed several business/professional development programs, is semi-fluent in Spanish and is currently learning French. A former competitive swimmer, she enjoys surfing, SUP and SCUBA. Mickey is widely regarded for her strategic vision and ability to harvest customer-driven insights, especially among African Americans. She often works with companies seeking to better understand how to position their products or services, develop new audiences or how to bring forth an innovation or new technology. She is also experienced in facilitating user-centered research; knows how to reveal and explore the user experience, is capable of surfacing technology/device and/or design issues, and is very adept at spotting patterns, trends, and meaningful nuances. Her scope of work for both enterprise and consumer research encompasses a diverse array of categories which include: Internet-based products and services, computer hardware and software, mobile devices, consumer electronics, telecommunications, automotive, and consumer packaged goods to name a few. She has conducted global research with IT professionals to help Cisco Systems explore a new interface and customer features on its website. She has also facilitated numerous software and packaging design studies (Microsoft and Adobe) among IT professionals. (293 words) - [Robert Moran — Greenbook](/content/insights/authors/rmoran/index.html): Robert leads Brunswick's insights function in the Americas, advising clients on strategy based on his extensive knowledge of market and opinion research, corporate reputation, message development, issues management, crisis communications and brand positioning. Robert was previously President of StrategyOne's US operations, Edelman's strategic research consultancy, where he led their $20m US operations. Prior to that, Robert was Vice President at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies. Robert is a published thought leader having written for pollster.com and frequent speaker on trends in the market research industry and public opinion. He lectured at the National War College and is President-elect for the Mid Atlantic Chapter of the Marketing Research Association. Robert has worked across sectors and geographies with clients that include Visa, Walmart, SC Johnson, Humana, Monsanto, DuPont, Boeing, Ingersoll-Rand, Mubadala and the United Arab Emirates. - [Michał Matukin — Greenbook](/content/insights/authors/mmatukin/index.html): Expert in continuous measurement of emotion and attention. Leader of Research and Development Department at NEUROHM, responsible for scientific rigor and quality. Local Chair for Poland of Neuromarketing Science and Business Association (NMSBA). (57 words) - [Jason Anderson — Greenbook](/content/insights/authors/janderson/index.html): Jason Anderson is an entrepreneur, thinker, speaker, and technologist with over 20 years experience in the software, technology, and entertainment industries. He serves as President at Datagame.io where he applies gamification to marketing and insights, and President of Insights Meta (the full service research arm for Datagame). He previously managed global consumer insights at Blizzard Entertainment, a premier global publisher of entertainment software. He's also managed business intelligence teams at Microsoft Xbox and led the consulting practice at International Development Group, a boutique agency catering to the needs of the interactive entertainment industry. You can follow Jason on Twitter via @dirkgently. - [Amy Knowles — Greenbook](/content/insights/authors/aknowlesgreenbook-org/index.html): Amy Knowles, Senior Vice President at research strategy group - [Megan Nicollerat — Greenbook](/content/insights/authors/mnicollerat/index.html): Megan Nicollerat, - [Oana Stroie — Greenbook](/content/insights/authors/oanastroie/index.html): I am a Consumer Insights professional, currently working as the commercial lead of the qualitative team at FACE UK. I am on an ongoing quest to find hidden insights in the voice of consumers, understand how to win their hearts and minds and help marketers bring magic with logic. I also enjoy being up to date with the trends that will shape market research in the next decade such as gamification, mobile research, behavioral economics, or co-creation through online communities. I am therefore really excited to be part of the New Market Research revolution. - [Greenbook Team — Greenbook](/content/insights/authors/greenbook/index.html): GreenBook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. - [Antarika Sen — Greenbook](/content/insights/authors/antarikasen/index.html): Antarika Sen, Head of Research Innovation at Milieu Insight (84 words) - [Kristi Zuhlke — Greenbook](/content/insights/authors/kzuhlke/index.html): Kristi Zuhlke, KnowledgeHound at CEO & Co-Founder (96 words) - [Steve Cohen — Greenbook](/content/insights/authors/scohen/index.html): Over 30 years of leadership in marketing research in the US and around the globe, serving clients in industries such as packaged goods, IT, retailing, restaurants, medical devices and pharmaceuticals, entertainment, and heavy industry. An award-winning entrepreneur, specializing in design of research, analysis of marketing data, and using marketing science tools to solve business problems. I have won lots of awards for excellence in research methodologies, particularly in the area of choice-based analytics and conjoint analysis. I am proudest of winning the 2011 AMA Parlin Award for lifetime achievement in marketing research. Being in the same company as AC Nielsen, Peter Drucker, Ted Levitt, Paul Green, Jordan Louviere, and Glen Urban is truly an honor. In 2016, Steve won the Buck Weaver Award from The Institute of Marketing Science for his lifetime controibutions to the field. Undergrad in Mathematics, CUNY, Masters in Communications Research, and PhD (ABD) in Mathematical Sociology, Boston University. When I realized that opening a sociology store would not pay very much, I enrolled in the school of hard knocks and entrepreneurship. Things seem to be working out OK so far. My partner, Mark Garratt, and I set out to form and grow a company that would apply the latest and most up-to-date marketing science to the solution of business problems, extending existing solutions and innovating new ones when needed. We have pushed one another to achieve more than any of us could have done alone. Steve may be reached at steve@in4ins.com. - [Keri Vermaak — Greenbook](/content/insights/authors/kvermaak/index.html): Keri Vermaak is the Regional Engagement Director for Infotools and in this role she gets to indulge in her passion for creating excellent client experiences. She has worked internationally in the research industry for more than 20 years in both agency and client-side roles. - [Gemma Joyce — Greenbook](/content/insights/authors/gjoyce/index.html): Gemma Joyce, Content Manager at Brandwatch - [Rudly Raphael — Greenbook](/content/insights/authors/rudly-raphael/index.html): Rudly Raphael , CEO/Founder at Eyes4Research - [Lisa Wilding-Brown — Greenbook](/content/insights/authors/lwbrown/index.html): Lisa Wilding-Brown has been in the industry for nearly 20 years. Lisa’s specialties include executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management across a multitude of industry sectors. As Chief Executive Officer at InnovateMR, Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Lisa and the InnovateMR executive team deliver transformational research strategies for their clients by harnessing the power of technology-enabled solutions that accelerate and activate insights for agencies and brands alike. In 2021, Lisa and the InnovateMR team launched the Vision Suite, a fully integrated and hyper-intuitive research platform that allows market researchers and marketing professionals the autonomy to conduct high quality research; expediting the insights journey and answering the resounding call for democratized and accessible insights. (226 words) - [Stephen Thompson — Greenbook](/content/insights/authors/sthompson/index.html): Stephen Thompson, (99 words) - [David Frankle — Greenbook](/content/insights/authors/dfrankle/index.html): David Frankle, (112 words) - [Julia Maier, — Greenbook](/content/insights/authors/jmaier/index.html): Julia Maier is the Xpert Solutions Product Manager who develops best practice tools for clients to use in their DIY research. She has a Ph.D. in social psychology from Iowa State University, and applies her understanding of the attitude-behavior link and principles of psychometrics to market research. She has published in Quirk's, Insights Association, Psychology of Popular Media Culture, and Pediatrics. - [Deb Boyda — Greenbook](/content/insights/authors/dboydagreenbook-org/index.html): Deb Boyda, CEO at Isobar Marketing Intelligence - [Ellie Hecht — Greenbook](/content/insights/authors/elliehecht/index.html): Ellie Hecht, Head of 10k Causes and Academic Research at 10k Humans (240 words) - [Michael Kelly — Greenbook](/content/insights/authors/mkelly/index.html): Mike is a Senior Group Director at NAXION who designs and manages major engagements for clients seeking to develop B2B and B2C business strategies based on customer insight and advanced market analytics. Leveraging his skill in devising new modeling techniques and integrating multiple data streams, Mike has helped clients in Information Technology, Energy, Consumer Electronics, and Manufacturing optimize pricing strategies, guide product bundling, sharpen targeting, and prioritize service improvements that drive customer loyalty. Mike has notable subject matter expertise in the fields of cognition and computational linguistics, where his highly regarded academic work has been a platform for innovation on behalf of clients, while building the firm’s intellectual capital in advanced methodologies. (203 words) - [Joaquim Bretcha — Greenbook](/content/insights/authors/jbretcha/index.html): Joaquim Bretcha, ESOMAR President at International Director Netquest - [Katie Hollier — Greenbook](/content/insights/authors/khollier/index.html): Passion for insight. Deep FMCG and tech experience. Focusing on insight, strategy, innovation, proposition development, customer experience, communication preferences. 30yrs of experience in marketing and sales, both client side and agency. Start-ups include WIN, Mobile365, The Cloud and The Engine Shed. Corporates P&G, O2. Focussed on insights and strategy for over 15yrs. weseethrough has conducted breakthrough in-home (or workplace) behavioural studies for brands including Kelloggs, Unilever, Hilti, Novozymes, Reckitt Benckiser and P&G by understanding pain points and opportunities to drive growth through observation. - [Dushyant Gupta — Greenbook](/content/insights/authors/dushyant-gupta/index.html): Dushyant Gupta , Chief Operating Officer at Borderless Access - [Daniel Kyne — Greenbook](/content/insights/authors/dkyne/index.html): Daniel Kyne is the co-founder and CEO of OpinionX, a social survey platform that discovers the biggest unmet needs, pains and motivations of any group of people in just one click. He is a former Digital & Innovation Lead at Unilever, a Global Shaper at the World Economic Forum and multiple time 30 Under 30 listee. (101 words) - [Matthew Gerhold — Greenbook](/content/insights/authors/mgerhold/index.html): I started applying cognitive-neuroscience methodologies (electroencephlography: EEG), to answer questions about perception of musical structures. I used EEG/ERP to study the neural correlates of expectations of melodic structures within musical cultures and musical systems that were not euro-centric in their origin. The research demonstrated a universal bio-marker for melodic expectation. This work is in the process of being submitted for publication. I continued to study and grow my knowledge in EEG while working in Business Process Outsourcing (BPO) where I predominantly dealt with statistical data-analysis and modelling of operational data to improve operational performance. I have worked on applying EEG and eye-tracking to commercial business processes in the area of market research during my post-graduate studies and while working for HeadSpace Neuromarketing, a neuromarketing research company that studies consumer group responses to television advertisements. I acted as a role of a consultant from 2011 prior to joining the company, aiding in procurement of technology, and the implementation of market research related measurements, as well as defining and building business processes with in the R & D business function. I am active in the area of clinical cognitive-neuroscience research, studying the ill-effects of maternal alcohol consumption during the gestation period on subsequent human development: how this maternal behaviour affects their off-springs' overt behaviour and underlying brain-wave patterns, specifically related to impulse control and attentional processing. I'm passionate about applying biological measurements outside controlled experimental environments. I believe that beyond many of the challenges in the commercialisation of EEG technology lie rich insights and applications that will enhance the quality of life of those with disabilities and benefit healthy populations of consumers in their day-to-day lives. - [Alex Sunley — Greenbook](/content/insights/authors/alex-sunley/index.html): Alex Sunley is the co-founder of SurveyMind, a transcription and analysis platform helping researchers find insights faster than ever before. - [Ray Fischer — Greenbook](/content/insights/authors/rfischer/index.html): Ray Fischer, - [Greg Cicatelli — Greenbook](/content/insights/authors/gcicatelli/index.html): Greg Cicatelli is based in the Hyperwallet San Francisco headquarters as Senior Vice President of Strategic Partnerships & Global Sales. Prior to Hyperwallet, Greg was at Blackhawk Network where he served as Vice President, Digital Sales driving key strategic global partnerships to distribute gift card products in the digital and mobile wallet space. Greg also was Vice President & General Manager at American Express Prepaid running the North America Sales team and was Vice President of Business Development at Green Dot leading the domestic sales efforts for the cash reload line of business. He also spent time at Visa in a variety of sales leadership roles during his 9 year tenure as well as 7 years at General Electric focused on new business development in the corporate credit card space. Greg received his BA in Mass Communications from St. Bonaventure University in upstate New York. (268 words) - [Tamara Franklin — Greenbook](/content/insights/authors/tfranklin/index.html): Tamara Franklin, Content Marketing Manager at AYTM (109 words) - [Suzanne Carbonell — Greenbook](/content/insights/authors/suzanne-carbonell/index.html): Suzanne Carbonell is a Partner based in Los Angeles and has been with Hall & Partners since 2002. Prior to that she spent time on the creative agency side at TBWA Chiat/Day working on automotive brands and on the client side for Boys Wheels research at Mattel. She has a Bachelor of Arts degree in Psychology and a minor in Marketing from Loyola Marymount University. She’s a hybrid researcher at heart and enjoys integrating multiple workstreams and methodologies to uncover insights. She is fascinated by consumer decision-making and the nuances driving choice across high and low involvement categories. Her experience with journey research spans food/beverage, travel and finance. Suzanne has also managed domestic and global brand health tracking for many verticals, across consumer and B2B. Within retail, she has worked on several Attitude & Usage studies, exploring shopper dynamics for the apparel industry, health/beauty, home goods & food/beverage. As a Partner, her role involves supporting new business development and R&D/Innovation initiatives. Suzanne recently led the relaunch of Hall & Partners’ Segmentation+ offering, which goes beyond segment creation to activation within the client’s business. - [Aaron Kechley — Greenbook](/content/insights/authors/aaron-kechley/index.html): Aaron Kechley is the CEO of Zappi, a leading consumer insights platform trusted by hundreds of brands worldwide. The company empowers brands to make faster, smarter and consumer-driven decisions by leveraging real-time, continuous consumer feedback. - [Annie McDannald — Greenbook](/content/insights/authors/amcdannald/index.html): Annie McDannald is the Global Vice President for Civicom MRS. She leads the team of project facilitation specialists and manages the operation of delivering marketing research services to clients. (86 words) - [Dana Stanley — Greenbook](/content/insights/authors/dstanley/index.html): Dana Stanley is Chief Revenue Officer at Greenbook. He has been a market research industry practitioner, speaker, marketer and business developer for over twenty years. Trained in qualitative and quantitative research by pollsters Mark Mellman and Celinda Lake, he was part of the online research revolution at Greenfield Online from 2000 to 2005. Dana also has served in leadership roles at Research Now and at Survey Analytics. He is the former Editor-in-Chief of the industry blog Research Access. Dana is a graduate of Bowdoin College and a resident of Maine. (414 words) - [Greg Rendell — Greenbook](/content/insights/authors/greg-rendall/index.html): Greg is Director of Advanced Analytics at We Live Context. He has a passion for humanising data and democratizing 'black box' methodologies. He is valued for his agile approach to analytics solutions and for blending science with art when it comes to data modeling. (171 words) - [Kevin Keane — Greenbook](/content/insights/authors/kkeane/index.html): Kevin Keane is the CEO and co-founder of Brainsights, a research firm that uses neuroscience and bio-metric measurement to understand how people emotionally respond to content, using this data to advise advertisers, media companies and communicators on being more persuasive and engaging with their content and messaging. - [Lolitta Suffian — Greenbook](/content/insights/authors/lolitta-suffian/index.html): Lolitta Suffian is a creative force in the world of Customer Experience, with over 23 years of leadership across industries - from fintech to logistics, mobility to telecommunications, and now banking. She recently joined Bank Simpanan Nasional (BSN) as Senior Vice President of Customer Experience, where she champions financial inclusion by reshaping how underserved communities interact with banking. Known for turning complex journeys into intuitive, human centred experiences that is anchored in empathy and powered by technology, Lita brings a unique perspective shaped by her roots in the creative arts. Trained in visual storytelling and design, she has an instinct for spotting patterns where others see problems, and possibilities where others see limits. At BSN, she is driving the transformation of customer touchpoints to ensure banking is not only efficient and secure, but also accessible, supportive, and emotionally resonant. She is a vocal advocate for using automation and AI responsibly while enhancing customer insights and service delivery, without losing the human connection. Lita is a WeQual Award APAC winner in 2024 and is recognised for her executive leadership and impact. She continues to push the frontier of CX by blending data, design thinking, and empathy, proving that customer experience is not just about technology or process it is about people and the belief that every interaction can build trust, dignity, and inclusion. - [Jonathan Williams — Greenbook](/content/insights/authors/jwilliams/index.html): Jonathan Williams, Founder at Discover.AI (115 words) - [Patrick Stokes — Greenbook](/content/insights/authors/pstokes/index.html): Patrick Stokes is a 15-year veteran of the online sample space and is the founder and CEO of Rep Data, a data collection solutions firm. Through this and his previous positions at Dynata and Lucid, he has garnered a reputation for consistency, trust, and reliability from his peers and loyal customers. He is passionate about creating consistent survey execution and positively impacting customer experiences, industry-wide. He founded Rep Data to put long-term client needs first and foremost. (238 words) - [Josh Seltzer — Greenbook](/content/insights/authors/joshseltzer/index.html): Josh Seltzer is CTO at Nexxt Intelligence. Josh is an expert in AI and large language models, specifically in applications for market research leveraging. (68 words) - [Amy Savin — Greenbook](/content/insights/authors/asavin/index.html): Amy Savin is the President of Savin Management Group and is a Co-Chair of the QRCA Online SIG. Before becoming a QRC Amy spent over 20 years in Brand Management at Fortune 500 companies. Amy has an MBA from Harvard Business School and a BA from Yale College. If you want to learn more about the best of qualitative research, find Amy at savinmg.com. (129 words) - [Phil Moyer — Greenbook](/content/insights/authors/pmoyer/index.html): Phil Moyer is senior director, crowd operations of InCrowd, provider of a real-time market intelligence solution to the life sciences. (141 words) - [Brittany Nicols — Greenbook](/content/insights/authors/bnicols/index.html): Brittany manages the development of the marketing team and executes global strategies through impactful content. She also lends her deep knowledge of research to sales integration and operations. (89 words) - [Jeremy Hollow — Greenbook](/content/insights/authors/jhollow/index.html): Jeremy Hollow is the Founder and CEO of Listen + Learn Research, which he’s actively building into the leading global authority on the human side of social data. - [Ellen Gordon, PhD — Greenbook](/content/insights/authors/ellen-gordon-phd/index.html): Ellen in an accomplished senior insights professional. Her understanding of client needs spans R&D, digital health, and commercial strategy, positioning her as a trusted partner for life science companies. Ellen is passionate about using emerging technology such as genAI to enhance market research. Ellen holds a PhD from the University of Michigan. (187 words) - [Costis Kompis — Greenbook](/content/insights/authors/ckompis/index.html): Dr. Costis Kompis is CTO of DigitalMR. Costis has 18 years of professional experience, combining international R&D with innovation management and technology commercialization. During the last six years he helped setup and deliver R&D and innovation projects with value in excess of ‚C¨80m including the European projects FeedNetBack, RAPPORT, PUMA MIND and VIGOR++. His technical work has received several awards, including a Marie Curie Postdoctoral Fellowship, an EPSRC Realizing Our Potential Award, a Nokia Invention Award, and the Ericsson First Award of Excellence in Telecommunications. He holds a PhD in Computer Science (on Machine Learning), an MSc in Technology and Innovation Management and a MEng in Electronic and Computer Engineering. He has also been trained in project management, intellectual property exploitation, strategic road-mapping and contract law. His main responsibility is to ensure delivery of DigitalMR‚Aos technology roadmap. - [Corey Luskin — Greenbook](/content/insights/authors/cluskin/index.html): Corey Luskin has over 20 years of experience in investment banking and corporate development, and brings extensive experience completing mergers, acquisitions, divestitures and financing transactions, primarily for information services, digital media, financial technology and financial services companies. Prior to joining England & Company, Mr. Luskin was an investment banker focused on technology and financial services companies at major firms such as Dresdner Kleinwort Wasserstein (formerly Wasserstein Perella) and Smith Barney, as well as with the boutique advisory firms Landmark Ventures and the Garros Group, where he was a member of the founding team. In addition to his advisory experience, Mr. Luskin has served as Senior Vice President for Corporate Development at BISYS Group, Inc., which was a leading financial services technology and outsourcing firm later acquired by Citigroup, and as Vice President of Corporate Development for Innodata, Inc. Mr. Luskin received his BA in Economics with high honors from the University of Michigan and his MBA in Finance from the Wharton School at the University of Pennsylvania. He is also a CFA charterholder. (222 words) - [Anna Shevalova — Greenbook](/content/insights/authors/anna-shevalova/index.html): Anna Shevalova: Anna has led numerous studies with a variety of healthcare respondents (patients, caregivers, providers, KOLs, payers, government officials), consistently working to amplify patient voices in underserved communities. An active member of market research associations like Intellus Worldwide and PMRC, Anna regularly attends conferences across the market research industry, where she advances patient-centric healthcare research methodologies and discusses strategies for improving access to treatment. - [Julie Dellert — Greenbook](/content/insights/authors/jdellert/index.html): Julie Dellert, Vice President of Product Leadership at Nielsen BASES (111 words) - [Floriane Locatelli — Greenbook](/content/insights/authors/floriane-locatelli/index.html): Floriane has developed her market research expertise over a decade, conducting hundreds of quantitative surveys both at client-side institutions (McKinsey, Saint-Gobain), and at agencies (Dynata, IntelliSurvey). She is deeply invested in Research-On-Research and advancing quant methodologies and tools. - [Philip Derham — Greenbook](/content/insights/authors/pderham/index.html): Philip, of Derham Insights Research, is an experienced researcher who specialises in finance, retail & franchise, communications, professions, B2B, and in-business & consumer research. - [Rhiannon Bryant — Greenbook](/content/insights/authors/rbryant/index.html): Rhiannon Bryant, Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last five. Originally from Wales, Rhiannon has travelled and lived around the world due to her father's career, settling in Amsterdam 20 years ago. As well as her established career at ESOMAR, Rhiannon has previously held event director roles at a commercial events company and worked as a freelance PR and Marketing professional for several international techno DJs based in Amsterdam. Her love of events and traveling has taken her all over the world, and her passion for bringing the latest ground-breaking content from the world of data, research and insights keeps her constantly innovating. - [Chris Wiggins — Greenbook](/content/insights/authors/cwigginsgreenbook-org/index.html): Chris Wiggins, Vice President and Chief Research Officer at research strategy group (113 words) - [Diane Liebenson — Greenbook](/content/insights/authors/dliebenson/index.html): Diane is the Publisher of the GreenBook & GreenBook Health Directories and brings over 15 years of product development, sales, and marketing experience in the healthcare field. She was founder and publisher for 11 years of the Center for Healthcare Information (now Dorland Healthcare Information), which publishes print and Internet directories, market research reports, and databases of healthcare and managed care organizations for pharma, hospital, and other healthcare clients. Diane has worked in senior marketing, sales, strategy and market research capacities at a number of organizations, including: Dorland Healthcare Information, Caremark Inc., The Lewin Group, The RAND Corporation, and the U.S. Office of Management and Budget. Ms. Liebenson received her BA with distinction from Stanford University, and a Masters degree in public policy from the Kennedy School of Government at Harvard University. Diane can be contacted at dliebenson@nyama.org - [Gillian Drewett — Greenbook](/content/insights/authors/gdrewett/index.html): Gillian Drewett, Global Head of Offer, Brand Health Tracking at Ipsos (117 words) - [Alessia Lamonaca — Greenbook](/content/insights/authors/alamonaca/index.html): Alessia Lamonaca, Director of Marketing at Medallia LivingLens (141 words) - [Catherine Schwartz — Greenbook](/content/insights/authors/catschwartz/index.html): Catherine is a marketing & e-commerce specialist who helps brands grow their revenue and move their businesses to new levels. - [Kelvin Calveria — Greenbook](/content/insights/authors/kclaveria/index.html): Kelvin Calveria, Marketing Director at Rival Technologies - [Bradley Taylor — Greenbook](/content/insights/authors/bradley-taylor/index.html): Bradley has 20 years of experience pioneering decision intelligence which uses multiple data sources and disciplines including social media data, consumer research, psychology, and behavioural economics as well as advanced analytics to understand the consumer’s mind and forecast future outcomes. This work has helped number of Fortune 500 companies to find opportunities and configure their businesses to provide industry-leading products and services to their customers. Recently Bradley co-invented GfKnewron as the Global VP of Product for GfK. He then went on to be a Director of Advanced Analytics for KPMG UK. Bradley now leads the development of Converseon's Advanced Analytics product offering. (168 words) - [Katia Pallini — Greenbook](/content/insights/authors/kpallini/index.html): Katia is part of the ForwaRD lab team at InSites Consulting. Her focus is on innovation within survey research, where the goal is to ensure richer and better data while at the same time creating an engaging experience for participants. Before she joined the R&D department, Katia worked as a research consultant for a broad range of clients. Her experience and passion for surveys is what drives her to bring change and improvement to the world of survey research. She is an ambitious young researcher who has set her first steps on industry congresses, presenting her work related to consumer collaboration through (survey) research. - [Carrie Robbins — Greenbook](/content/insights/authors/crobbins/index.html): Carrie Robbins recently joined Lieberman Research Worldwide in Los Angeles after completing a dual masters degree in Global Media & Communications from the London School of Economics and theAnnenberg School for Communication and Journalism at the University of Southern California. She completed her Bachelor‚Aos Degree atWesleyan University, graduating with Honors in Romance Languages and Literatures. She is from Boston and has lived in Spain, Argentina, Italy and the United Kingdom and speaks Spanish and Italian. Her experience working for a software start-up in Buenos Aires sparked her interest in issues of the digital divide between Latin America and the U.S., which led her to pursue a dual masters degree. Carrie will be attending the 2nd International Conference on Market Research in the Mobile World in Atlanta as a panelist in July, 2011. She has been a member of the International Communication Association (ICA) since February, 2011 and the Business Marketing Association (BMA) since January, 2011. For more info on Carrie, find her online at http://carrierobbins.com/ - [Kerry Hecht — Greenbook](/content/insights/authors/khecht2/index.html): Kerry began her career as a phone interviewer for M/A/R/C Opinion Research in Dallas at the age of 19 and has worked her way up in the industry ever since. Being an intuitive thinker and tireless people watcher led her to take on more research-focused roles, where she can focus on the "why". She fuels her passion for online qualitative research as a Director of Research for Ramius/Recollective, Client Advocate/Industry Liaison for GreenBook, and Advisor for Glimpz.it. Prior to joining Ramius/Recollective, Kerry worked for Dub, Added-Value, and Hall and Partners. (229 words) - [Vanessa Roddam — Greenbook](/content/insights/authors/vroddam/index.html): Vanessa Roddam, (86 words) - [Katie O’Connor — Greenbook](/content/insights/authors/katie-oconnor/index.html): Katie O’Connor is the Senior VP of Key Accounts at Behaviorally, where she teams up with global brands to create standout packaging and shopper strategies. She’s passionate about market research and tech, always on the lookout for fresh, innovative ways to shake up the insights world and help brands grow. Connect with her on LinkedIn! (164 words) - [Catherine Rickwood — Greenbook](/content/insights/authors/crickwood/index.html): Catherine Rickwood, (118 words) - [Carlos De — Greenbook](/content/insights/authors/cdelarivagreenbook-org/index.html): Carlos De, - [Bianca Marcu — Greenbook](/content/insights/authors/bmarcu/index.html): Bianca Marcu, Senior Advocacy & Standards Program Coordinator at ESOMAR - [Mayra Munguia — Greenbook](/content/insights/authors/mmunguia/index.html): Mayra Munguia, - [Susan Petoyan — Greenbook](/content/insights/authors/spetoyan/index.html): Susan is a 20-year insight-driven business strategist and CEO/founder of Imagine If Research & Insights. She helps Fortune 100 and 500 clients from various industries make better business decisions and create positive impact through a better understanding of their target customers. Susan combines client-and supplier-side experience and a deep passion for democratizing business decisions by bridging C-suite with consumers in new, authentic, and compelling ways. Her passion for understanding and inspiring people (both consumers and business partners), and making a meaningful difference, is the catalyst for Imagine If. Before Imagine If, Susan was VP of Strategy Research & Insights at the Walt Disney Company, where she established a new custom research practice and introduced one-of-a-kind methods, advanced analytics, global research, and consumer co-creation communities. As a result, she fundamentally evolved corporate culture by bringing the voice of the consumer to the decision-making table. Her passionate intrepreneurial focus on longer term growth and business strategies inspired fellow executives in marketing, tech, product development, creative, CRM, etc. and fueled the success of various profitable products and brands. Before Disney Susan spent a year on the agency side as a trusted, senior level advisor to clients like GE, Disney, Levi Strauss, Nestle, FedEx, Macy's, AT&T, Lowe's, Avery Dennison, Jack in the Box and others. Focused on new product development, pricing strategy, brand, communication, she led the A-to-Z of the research-and-insights journey based on her strong foundation of sophisticated study design, survey methodologies, advanced analytics, and storytelling. - [Jason Buchanan — Greenbook](/content/insights/authors/jbuchanan/index.html): Jason Buchanan, Asia Pacific Representative at GreenBook - [James Forr — Greenbook](/content/insights/authors/jforr/index.html): James Forr is Head of Insights at Olson Zaltman. He has presented at conferences including IIEX, QRCA, Qual360, and Intellus and led research for clients such as Amazon, P&G, Intuit, and MolsonCoors. (155 words) - [Anurag Porwal — Greenbook](/content/insights/authors/anuragporwal/index.html): Anurag Porwal, Head of Insights & Analytics - APAC BCC at Kimberly Clark - [Jim Longo — Greenbook](/content/insights/authors/jlongo/index.html): Jim Longo is the Co-Founder and Chief Strategy Officer at Discuss, a purpose-built qualitative research platform. He brings 35 years of domain expertise in the market research industry. Jim has consulted with brands and research agencies around the world on how to have insightful online conversations. Jim is considered a thought leader with regard to online behavior and market research technology. - [Hamish Asser — Greenbook](/content/insights/authors/hasser/index.html): Hamish Asser, Director of Brand & Comms Research at Populus - [Dominique Romanowski — Greenbook](/content/insights/authors/dromanowski/index.html): Dominique Romanowski is Vice President at MMR Strategy Group. Dominique is an experienced marketer with expertise in brand management, marketing, strategy, and surveys. She has held marketing and brand management positions at a variety of consumer products and services companies, including Reckitt & Colman, Polaroid, and Procter & Gamble. She has also been a management consultant at a leading Italian strategic management consulting firm. Dominique is fluent in Italian and Chinese. At MMR Strategy, Dominique has worked with a variety of clients in industries including consumer goods, consumer services, retailing, restaurants, travel, and other industries. Her marketing research experience includes concept tests, product tests, tracking studies, usage and attitude studies, market segmentation studies, pricing optimization, advertising testing, as well as other types of marketing and strategy research. Dominique holds BA and MBA degrees from the University of Chicago, where she was awarded a Heller Scholarship. (185 words) - [Alistair Vince — Greenbook](/content/insights/authors/avince/index.html): Alistair Vince, - [Sheryl Brie — Greenbook](/content/insights/authors/sheryl-brie/index.html): Sheryl Brie is the Senior Vice President and Head of Behavioral Qualitative at Behaviorally. With over two decades in market research and spending her recent 15 years working in CPG shopping and packaging insights, Brie has conducted over 500 research projects and has spoken to more than 10,000 individuals about their shopping decision process. She is a behavioral science geek and is fascinated with how human perceptions filter their world and guide their choices and behaviors. Brie is also a recent empty nester with two adult children. Her daughter is following in her footsteps and is also in the market research industry. Her son is a U.S. Marine. - [Felix Rios — Greenbook](/content/insights/authors/frios/index.html): Felix Rios is Market Research Technology Manager at Ugam, leading the technology team with a strong focus on innovation and process automation. He is passionate for technology and has seven years‚Ao experience managing data collection operations teams for large scale, complex, multi-country and multi-mode projects. In his years on the frontline, he became fascinated with improving the survey experience by integrating learnings from other technology industries. He has a good understanding of the industry‚Aos data collection platforms, which allows him to spot opportunities for crossover. When he is not busy trying to write third-person bios, you can find him questioning every step of the lifecycle of a market research project. (179 words) - [Lindsay Fordham — Greenbook](/content/insights/authors/lindsay-fordham/index.html): Lindsay Fordham, SVP of Product at Cint (117 words) - [Jessica Lewis — Greenbook](/content/insights/authors/jlewis/index.html): Jessica Lewis, Senior Content Marketing Manager at Relative Insight - [Tiffany McNeil — Greenbook](/content/insights/authors/tmcneil/index.html): Tiffany McNeil is a client-side research manager whose circuitous career path brought her most recently to a Strategy and Insights role in the CPG world. Before that, she spent time in New York and London, where she worked primarily in the television industry, including content and editorial research roles at UKTV and Channel Five in London. She is passionate, smart, and opinionated um . . . and modest charming, but she wrote this herself, so take that how you will. She lives in San Francisco(ish) with her family and spends most her time making lists. (178 words) - [Kate Finley — Greenbook](/content/insights/authors/kate-finley/index.html): Kate Finley is the founder of Belle Communication, a nationally ranked PR and influencer marketing agency, and creator of Brilli™, an influencer-led consumer insights tool. - [Mike Marzano — Greenbook](/content/insights/authors/mike-marazano/index.html): Mike Marzano, Professor at St Joseph's University - [Matt Mahan — Greenbook](/content/insights/authors/mmahan/index.html): As Director of Research at AYTM, Matt consults with clients to design research engagements that will deliver compelling consumer insights and inform critical business decisions. Before joining AYTM in February 2020, Matt led research initiatives around emerging technology for a corporate healthcare player and had previous supplier-side experience in the automotive industry. Matt gained his foundational market research knowledge through Michigan State University’s MSc. In Market Research program. - [Corey Schwartz — Greenbook](/content/insights/authors/cschwartz/index.html): Corey is the Managing Director of Communispace Health. She arrived at Communispace with more than 10 years of brand management and consumer packaged goods marketing experience. Prior to joining Communispace, Corey worked for Wyeth, where she marketed leading brands such as Advil, ChapStick, Robitussin and Dimetapp and also evaluated Rx-to-OTC switch candidates. Before joining Wyeth, Corey worked for Revlon, where she managed Revlon hair care and hair color products. She is an expert in new product development, integrated marketing, and brand vision development as well as distribution channel strategy and partner relations. Corey is a graduate of Boston University and her MBA is from New York University Stern School of Business. - [Debra Caruso — Greenbook](/content/insights/authors/dcarusomarrone/index.html): Debra Caruso, - [Ryan Baum — Greenbook](/content/insights/authors/rbaum/index.html): Ryan Baum, - [Ulli Appelbaum — Greenbook](/content/insights/authors/uappelbaumgreenbook-org/index.html): Ulli Appelbaum, (120 words) - [Ant Franklin — Greenbook](/content/insights/authors/afranklin/index.html): Ant's passion for market research stretches back over 30 years, and he's proud to have pioneered the use of innovative analysis tools in the market research industry. - [Vanessa Oshima — Greenbook](/content/insights/authors/voshima/index.html): Vanessa Oshima, (110 words) - [David Melançon — Greenbook](/content/insights/authors/dmelancongreenbook-org/index.html): David Melançon, Managing Principal at the Ito Partnership (52 words) - [Paul Long — Greenbook](/content/insights/authors/plong/index.html): Paul Long has been in the Market Research industry for 15 years, and currently works as a market research manager at CPA Canada. He has also worked as a customer insights manager for a major Canadian retailer, and a market research consultant for a market research supplier. You can find him on Twitter @paul_long or occasionally blogging at paullong.ca. - [Marc Dinsbach — Greenbook](/content/insights/authors/marc-dinsbach/index.html): Marc Dinsbach is the Chief Operating Officer at Epiphany RBC. With over 20 years of experience, Marc has a deep understanding of consumer behavior and its influence on business strategies. He has successfully driven initiatives from consumer insights to product launches and marketing plans, working with iconic brands like Adidas, ASICS, and Coty. Under his leadership, Epiphany RBC recently introduced Lisa™, an AI-powered digital moderator that revolutionizes traditional surveys by fostering dynamic, empathetic conversations. Marc’s passion for innovation aligns with the company’s mission to find the human perspective that empowers transformation. (178 words) - [Karen Hansen Ph.D — Greenbook](/content/insights/authors/karen-hansen-phd/index.html): Karen Hansen Ph.D, - [Amanda Kealey — Greenbook](/content/insights/authors/akealey/index.html): Amanda Kealey is a Partner in the healthcare research practice at uncommon insights agency, Hall & Partners. She has worked in research for nearly 20 years and has held Proles as Executive Vice President at Brado, The SBR Group, a business optimization company, and The Polling Company. She has a BA in Anthropology from Macalester College. (105 words) - [Monica Zinchiak — Greenbook](/content/insights/authors/mzinchiak/index.html): Monica Zinchiak, - [Dan Bonner — Greenbook](/content/insights/authors/dan-bonner/index.html): Dan Bonner, Board Certified Patient Advocate - [Andrew Cannon — Greenbook](/content/insights/authors/acannon/index.html): Andrew is the Executive Director of the Global Research Business Network (GRBN), a not-for-profit organization that connects 40 national market, social and opinion research associations and over 3500 research businesses on five continents. More than US$25 billion (‚C¨18.8 billion) in annual research revenues (turnover) are generated by these businesses. The GRBN‚Aos key strategic initiatives are: 1. Strengthening National Associations 2. Improving Researchers Knowledge and Skills 3. Developing Industry Insight and Promoting the Business of Research - [Emily James — Greenbook](/content/insights/authors/ejamesgreenbook-org/index.html): Emily writes on topics of market research, data and engagement for FlexMR. She explores strategy, key trends and creative expression - contributing recently to the award-winning Insight as Art campaign. - [Susan Griffin — Greenbook](/content/insights/authors/susan-griffin/index.html): Susan Griffin is Principal in the communication design and marketing strategy consultancy, Griffin + Skeggs Collaborative, and the co-producer of Story Conversations, an inspirational podcast about narrative, story and storytelling. (167 words) - [Emily Taylor — Greenbook](/content/insights/authors/etaylor/index.html): Emily Taylor, Senior Research Analyst at Drive Research - [Iryna Lozynska — Greenbook](/content/insights/authors/ilozynska/index.html): Iryna Lozynska, Senior Research Consultant at M-Brain Group - [Zarina de — Greenbook](/content/insights/authors/zderuiter/index.html): Zarina de, - [Claudia Jeffrey — Greenbook](/content/insights/authors/cjeffrey/index.html): Claudia Jeffrey is currently working as a Senior Editor at Crowd Writer, where she helps students with the best personal statement writing service UK. Claudia is a single mother who lives with two beautiful daughters. She loves playing guitar and often blogs at Word Count Jet. - [Kristof De — Greenbook](/content/insights/authors/kdewulf/index.html): Kristof De Wulf started his career at Vlerick Business School, obtaining a PhD in Applied Economic Sciences and later becoming Associate Marketing Professor and Partner at Vlerick Business School. Together with 3 Vlerick colleagues, Kristof co-founded InSites Consulting in 1997, acting as CEO of the company since 2012, providing strategic direction and energy to the 5 teams and more than 125 employees spread across Belgium, Netherlands, UK, US and Romania. With over 20 years of relevant experience with world leading FMCG brands, Kristof is still very much involved in supporting clients. He is account director for PepsiCo, Mars, Danone and Unilever, helping them to unlock the consulting potential that resides in ‚"ordinary" consumers. Kristof has published numerous articles in A-rated journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research, International Marketing Review, Services Management, Journal of Retailing and Consumer Services, Journal of Business Ethics, etc. He has been awarded with the MOAward for Agency Researcher of the year 2010 and is a regular speaker at various research and marketing events worldwide. He is included in "The Ultimate List of Social CEOs on Twitter", just a few places behind Oprah Winfrey, Richard Branson, Donald Trump and Rupert Murdoch. (352 words) - [Anil Kaul — Greenbook](/content/insights/authors/akaul/index.html): Anil Kaul, CEO at Absolutdata - [Mikayla Ford — Greenbook](/content/insights/authors/mfordaspalding/index.html): Mikayla Ford, (89 words) - [Marilyne Meesters Chew — Greenbook](/content/insights/authors/marilyne-meesters-chew/index.html): Marilyne hails from the Innovations arm at Mastercard. She is responsible for the Mastercard Experience Center (MEC) in Singapore and serves as the regional lead for the Asia Pacific region. She looks to actively share Mastercard’s evolving story as one of the leading technologies and innovation brands with both customers and employees who frequent the Experience Center. In her global capacity, she also contributes thought leadership pieces published by the Foundry at Mastercard. Her 18+ years of Market research experience prior to joining Mastercard enables her to deep dive into the customer psyche and better explain the motivations that drive response to new products and solutions. Marilyne is also part of the Innovation and Customer solutions team in the region, supporting the team in the design and curation of bespoke engagements, customer roundtables and workshops. (185 words) - [Bonnie Breslauer — Greenbook](/content/insights/authors/bbreslauergreenbook-org/index.html): Bonnie is an online research pioneer with 25+ years of experience. As CCO, she is DISQO’s liaison to the insights community, advocating data quality, innovation, and optimization of client value. - [Taejin In — Greenbook](/content/insights/authors/tin/index.html): Taejin In, (163 words) - [Rick Kieser — Greenbook](/content/insights/authors/rickkieser/index.html): Rick Kieser is CEO of Ascribe, a leading provider of online software solutions for managing verbatim texts. Founded in 1999, Ascribe has developed an integrated suite of text analytics solutions (natural language processing, machine learning and semi-automated technologies) to generate insights from open-ends. Rick is an experienced senior executive and entrepreneur with 25 years managing P&L’s, growing businesses and completing growth capital investments. Prior to joining Ascribe, Rick led the venture funding and eventual sale of Intelliseek, a pioneering text analytics firm that specialized in measuring consumer sentiment through online word-of-mouth feedback (acquired by Nielsen BuzzMetrics eventually called Nielsen Online). - [Steven Millman — Greenbook](/content/insights/authors/smillman/index.html): Steven Millman, Global Head of Research & Data Science at Dynata - [James Redden — Greenbook](/content/insights/authors/james-redden/index.html): James oversees 2CV’s business in Asia. For over 20 years he has been working with leading brands and agencies in the US, Asia, and Australia. (72 words) - [Jamie Jones — Greenbook](/content/insights/authors/jjones/index.html): Jamie Jones, Director, Marketing & Communications at Kantar Millward Brown - [Sophie Grieve-Williams — Greenbook](/content/insights/authors/sgwilliams/index.html): Sophie Grieve-Williams, - [Sam Killip — Greenbook](/content/insights/authors/sam-killip/index.html): Sam Killip is VP of Insights at Attest, helping brands understand customers and anticipate what’s next. She leads global teams that translate real consumer voices into strategic clarity, enabling confident, future-focused decisions. With experience across agency and SaaS environments, Sam brings a strong commercial lens and deep understanding of how insights drive growth. A former lawyer who made a happy career pivot, she applies critical thinking, structured challenge and sharp questioning to uncover what matters most for brands including Nestle, Reddit and Netflix. She champions combining human intelligence with AI-powered tools to connect data, context and impact for sustainable growth. - [Kurt Stuhllemmer — Greenbook](/content/insights/authors/kurt-stuhllemmer/index.html): Kurt Stuhllemmer is a strategic Partner at Hall & Partners, based in London. Having worked for over 18 years in research and consultancy with a particular focus on brand engagement and communications research. Kurt provides strategic advice for his clients helping to understand the intersection of brands, people, and culture. He has worked closely with global organizations, across multiple categories, to build stronger brands, more effective communication and deliver better customer experiences. He enjoys bringing the voice of the consumer to life, ensuring brands remain customer centric and to inform strategies for growth. His experience helps clients bring together disparate sources of research and data to provide insight that inspires action. - [David Lovo — Greenbook](/content/insights/authors/david-lovo/index.html): David has been working in the MR world for around six years, in both qual and quant. He lives in El Salvador and loves showcasing the great things El Salvador has to offer! - [Carl Wong — Greenbook](/content/insights/authors/cwonggreenbook-org/index.html): Carl Wong, CEO at LivingLens - [Subhra Bardhan — Greenbook](/content/insights/authors/subhrabardhan/index.html): Subhra Bardhan is a highly experienced and accomplished Consumer Insights and strategy professional with over 13 years of experience in the industry. He has extensive experience in research, data analytics, and understanding customer behavior. He has a proven track record of partnering with global brands to generate valuable insights and recommendations that drive growth and innovation. Subhra is a thought leader in his field and has a deep understanding of the latest market trends and consumer behavior. Currently, he leads the Consumer Insights & User Research function for Kotak Mahindra Bank, and prior to this, he was leading the same at Zomato. - [Katja Cahoon — Greenbook](/content/insights/authors/kcahoon/index.html): Bridging the mind sciences and business, Katja is a veteran market analyst, trained psychotherapist, and founder of Beacon Insight Group. She started her career in trend and future research with Audi before becoming Director of Strategic Initiatives at Olson Zaltman. Passionate in her work, Katja has presented at conferences such as ESOMAR and IIEX as well as served as adjunct faculty at William James College and Stephen's College. Having lived in different countries from an early age, Katja learned to be a close observer of human nature - this later transformed into a desire to understand more deeply and to have a positive impact on behavior. (280 words) - [Samantha Bond — Greenbook](/content/insights/authors/sambond/index.html): Samantha Bond is a Research Executive at Northstar Research. Samantha joined the Northstar team in early 2012 having developed a passion for research whilst studying Sociology and Social Policy at the University of Nottingham. After university, she experienced a broad range of methodologies while interning at quantitative, qualitative and brand innovation agencies, working on a range of diverse brands and sectors, including Clarks, Persil and SABMiller. From both her degree and industry experience, Samantha has developed a particular interest in qualitative research and has a genuine curiosity for consumers' desires and aspirations, what motivates their behaviour and how this information can be used to build creative solutions to meet client's needs. When not working, Samantha is happiest traveling the world and exploring new places. (243 words) - [Mark Simon — Greenbook](/content/insights/authors/msimon/index.html): Mark Simon, - [Luis Ladd — Greenbook](/content/insights/authors/luis-ladd/index.html): Luis spent the first decade of his career building businesses and consumer insights capabilities at Procter & Gamble, earning the Global CEO Award. His pioneering of multiscreen tools fortified the consumer products giant's bond with customers. Subsequently, as Global Director, Consumer Intelligence & Analytics at Genomma Lab, he established and nurtured the insights team and capacities. Now at Hotspex, Luis helms a squad of behavioral and data scientists as well as full stack technology developers. His team develops and deploys analytics and insights products from concept to implementation, spotting opportunities, overseeing technical development and managing launches. (187 words) - [Mike Mabey — Greenbook](/content/insights/authors/mmabey/index.html): Mike Mabey, (88 words) - [Sanjay Tiwari — Greenbook](/content/insights/authors/sanjaytiwari/index.html): Sanjay Tiwari is a Branding & Marketing Communication Advisor, Entrepreneur & Author with 30+ years of experience. He was Founding CEO of JuxtConsult. He currently advises Teamarcs Technologies, India (143 words) - [Ludo Milet — Greenbook](/content/insights/authors/lmilet/index.html): Ludo Milet, Managing Director, Asia Pacific at Toluna - [Dean Macko — Greenbook](/content/insights/authors/dmacko/index.html): Dean Macko is MD, North America of Voxpopme. He brings over 20 years of research experience across both client and agency side. With five years specializing in video research he ensures the company is constantly delivering the highest quality campaigns for clients worldwide. - [Methodify by — Greenbook](/content/insights/authors/jmallett/index.html): Methodify by, (79 words) - [Sasha Laferte — Greenbook](/content/insights/authors/slafertedcarruthers/index.html): Sasha Laferte, - [David Harris — Greenbook](/content/insights/authors/dharris/index.html): David Harris, (105 words) - [Katherine Mendoza — Greenbook](/content/insights/authors/katherine-mendoza/index.html): Over 27 years of diverse experience in Science, R&D Innovation and Consumer Research across the Academe and FMCG, FMCH and Nutrition industries. Kathy leads the Consumer Science & Product Experience Global Community of Practice (CSPX COP) responsible for defining, shaping and influencing the CSPX innovation strategy including developing leading-edge capabilities on consumer and sensory science in Haleon. Previous to this, Kathy led the CSPX for APAC and China where she created and championed product experiences that are relevant and preferred by consumers. She provided leadership in driving and influencing the innovation pipeline and portfolio across multiple categories in consumer healthcare (OTC – Pain Relief, OTC Respiratory health, Wellness and Oral Care) for APAC and China markets. As CSPX lead, she enabled the design of superior product experiences and drives consumer empathy and centricity in Haleon. Kathy has enabled successful launches in the market for brands like Centrum, Caltrate, Sensodyne, Panadol, Iodex, Voltaren, ENO, TUMS, Scott’s and Benefiber. Prior to Haleon, Kathy worked 6 years at Johnson & Johnson Consumer Healthcare, leading consumer, claims and clinical strategy and innovation for brands like Neutrogena, Clean and Clear, Aveeno and Johnson’s Baby and 8 years at Unilever leading the Consumer Technical Insight for the Deodorants Category for brands like Rexona, Axe and Dove. Kathy has led teams, set up facilities and established capabilities on consumer and sensory science driving pivotal consumer researches, insight to innovation programs, transformational programs driving innovation, employee engagement and digitalization, and the development and launches of consumer winning products. (292 words) - [Isabela Sangiorgi — Greenbook](/content/insights/authors/isabelasangiorgi/index.html): Isabela Sangiorgi is a Jr. Research Associate at 10k Humans, and part of the company's Latin American team. As an author for the Focus on LATAM expert channel, Bela helps grow the world’s understanding of the LATAM market. - [Orlando Wood — Greenbook](/content/insights/authors/owood/index.html): Orlando is Managing Director of BrainJuicer Labs, the Company's R&D division. His work on using emotional response to communications to predict their efficiency has won numerous awards, including: The Jay Chiat Gold Award for Research Innovation (2011), The Market Research Society's David Winton Award and Best Paper Award (2010), ESOMAR's Award for Best Methodological Paper (2007) and the ISBA Advertising Effectiveness Award (2007). Orlando's industry achievements were further recognised in 2011 with a '4 Under 40 Emerging Leader' Award from the American Marketing Association and a Research Distinction Award from the Advertising Research Foundation. His work draws extensively from the study of behavioural economics, mass-ethnography and games, helping to deliver research techniques that better explain and predict human behaviour. (236 words) - [Nichola Quail — Greenbook](/content/insights/authors/nquail/index.html): Nichola Quail has worked in the market research industry for over 20 years. After her early years with two boutique Sydney research agencies ANOP and Galileo Kaleidoscope, she launched Fresh Focus in 2007. Working across Australia and NZ, with a suite of clients from SMEs to Enterprise, Nichola created a unique and high-value offering by working with a collective of independent researchers and operating a lean business model. In 2020, she launched Insights Exchange - a platform that connects business and fast-growth brands with independent market research and data specialists in Australia, NZ, and around the world. Nichola is excited about the potential to solve commercial challenges and global issues through the exchange of collective human intelligence, experience and connection. - [Tim Rotolo — Greenbook](/content/insights/authors/trotolo/index.html): Tim Rotolo, - [Alexandra Kuzmina — Greenbook](/content/insights/authors/alexandrakuzmina/index.html): Alexandra Kuzmina is an award-winning, MRS qualified mixed methods researcher, a futurist and early adopter of new technology. In her current role as an Innovation Consultant at the tech innovation team NOVA at MMR Research Worldwide, Alexandra explores and road-tests new technology, software, hardware, techniques, and methodologies to ensure that they deliver value by making insights better, quicker, or cheaper. - [Stefan Kulik — Greenbook](/content/insights/authors/skulik/index.html): Stefan Kulik, (108 words) - [Madhav Mirani — Greenbook](/content/insights/authors/madhavmirani/index.html): Based in New York, Madhav Mirani oversees the market research business at Ugam. He was part of the founding team 15 years ago that helped create and build Ugam into the market leader in research operations that it is today. He has a deep knowledge of the market research industry and a significant network of industry professionals that helps Ugam stay ahead of the changing trends impacting the industry. Madhav has a bachelor's degree in engineering from the University of Pennsylvania and a business degree from the Wharton School. - [James Cummings — Greenbook](/content/insights/authors/james-cummings/index.html): James Cummings has led global insights and business analytics for market-leading manufacturers including Kenvue, Mars Snacking, and AB InBev. - [Dr. David — Greenbook](/content/insights/authors/drdforbes/index.html): Dr. David Forbes holds a Ph.D. in clinical and cognitive psychology from Clark University, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a business consultant. He founded the Forbes Consulting Group in 1982. - [Wayne St. — Greenbook](/content/insights/authors/wstamand/index.html): Wayne St., (122 words) - [Beatrice Joan Dy — Greenbook](/content/insights/authors/beatrice-joan-dy/index.html): Has 17 years of experience with TNS Philippines and Unilever in the Philippines and Singapore. She is a Director of the Marketing and Opinion Research Society of the Philippines, and an ESOMAR member. (162 words) - [Tim Gorham — Greenbook](/content/insights/authors/tgorham/index.html): Tim Gorham, (171 words) - [Per Håkansson — Greenbook](/content/insights/authors/phakansson/index.html): Per Håkansson, - [Thor Olof Philogène — Greenbook](/content/insights/authors/tphilogene/index.html): Thor Olof Philogène is CEO and Founder of Stravito, an AI-powered platform that the world’s largest brands use to move quickly from insight to outcome, making smarter, evidence-backed business decisions they can act on. Today, the business counts world-leading brands such as Heineken, Comcast and Nestlé as customers. Prior to Stravito, Thor was Chief Revenue Officer and VP Growth at fintech company iZettle (now Zettle by Paypal following a $2.2bn acquisition in 2018). Thor holds a M.Sc. in Business Administration from Stockholm School of Economics. - [John Bird — Greenbook](/content/insights/authors/jbird/index.html): John Bird currently serves as an Executive Vice President for Infotools (www.infotools.com). His experience spans B2B and B2C work and he has conducted research programs in over 70 countries. He is focused on fueling curiosity and moving clients from three ring binders and “death by PowerPoint” to Infotools Harmoni, a SaaS data design, investigation and reporting platform. - [Dipesh Mistry — Greenbook](/content/insights/authors/dmistry/index.html): Dipesh Mistry, Senior Research Executive at Northstar Research (35 words) - [Sinead Hasson — Greenbook](/content/insights/authors/shasson/index.html): Sinead Hasson is Managing Director of Hasson Associates. Sinead founded the company in 2008 and now has more than 17 years of experience gained in roles with Pricejamieson and RPCushing. Hasson Associates is a niche consultancy specialising in placing marketing and market research/insight professionals in research agencies, brand and strategic marketing consultancies, market analysis and business information providers as well as in-house research teams in the UK and internationally. Hasson Associates works with Smart Works, an organisation that promotes the economic independence of women who are trying to get back into the workplace, to provide interview coaching and mentoring in preparation for interviews. Additionally, the team work with the Social Mobility Foundation which was set up to support high-achieving young people from low-income backgrounds by providing internships, mentoring and help with university applications. (230 words) - [Nick Herff — Greenbook](/content/insights/authors/nherff/index.html): Nick Herff, Content Strategy Manager at GutCheck - [Lori Vellucci — Greenbook](/content/insights/authors/lori-vellucci/index.html): Lori leads CMB’s Financial Services practice. Lori is an experienced market researcher with over two decades focused on strategic marketing research initiatives. Lori delivers insights and the ever-important “now what?” through a deep understanding of consumer behavior always translated through the lens of business needs and realities. Lori’s areas of expertise include translating marketing questions into actionable research solutions, providing a unique perspective on segmentation, brand strategy, tactical and strategic marketing initiatives. Lori has been called upon by clients across many different industries including financial services, banking, and consumer goods for both strategic and tactical initiatives to build brand and drive business results. ​ Lori earned a B.S. in Business Administration from University of Connecticut, is Synectics® trained in creative brainstorming facilitation, and is a recurring guest lecturer at Stonehill College and Johnson & Wales University. In addition to driving the sales of CMB’s products and services, Lori is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates. (335 words) - [Bala Rajan — Greenbook](/content/insights/authors/brajan/index.html): Bala is SVP at Reach3 Insights, a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. - [Ruth Stanat — Greenbook](/content/insights/authors/ruth-stanat/index.html): Ruth Stanat is the CEO of SIS International, With over 40 years of experience, she is a recognized author who helps brands unlock valuable consumer insights, driving innovation and growth. (226 words) - [Janine Katzberg — Greenbook](/content/insights/authors/jkatzberg/index.html): Janine Katzberg, Senior Project Manager at Happy Thinking People (104 words) - [Art Hall — Greenbook](/content/insights/authors/ahall/index.html): Art Hall, Media Channel Integration Consultant at Quad/Graphics - [Dara St. Louis — Greenbook](/content/insights/authors/dara-st-louis/index.html): Dara St. Louis is the EVP and founding partner of Reach3 Insights, a full-service, conversational insights consultancy. Dara has over 20 years experience in market research with deep knowledge in CPG, Tech, Retail and Experiential. (147 words) - [Rafa Cespedes — Greenbook](/content/insights/authors/rafa-cespedes/index.html): Rafa Cespedes, CEO Chile at PROVOKERS - [Ben Flavel — Greenbook](/content/insights/authors/bflavel/index.html): Ben Flavel is the founder of innovation consultancy firm NeoCogs and tech startup CheckinLine. Why not follow his ramblings on Twitter (https://twitter.com/NeoCogs) or Facebook (http://www.facebook.com/NeoCogs)? You might as well‚A¶ - [Dana Cassady — Greenbook](/content/insights/authors/dcassady/index.html): Dana Cassady, Manager, Client Development at Recollective (122 words) - [Andrew Needham — Greenbook](/content/insights/authors/aneedham/index.html): Andrew Needham is Founding Partner & CEO of Face, the Co-creation Agency. Andrew is a serial entrepreneur and innovator with a 15 year track record of building successful media and marketing businesses aimed at niche segments. Throughout his career Andrew has pioneered new techniques and methodologies of working with consumers from peer to peer marketing in the 1990‚A≤s to co-creating with consumers for research and innovation in the last five years. He is passionate about understanding customer audiences, being instrumental in setting up Face‚Aos collaboration communities, Headbox (aimed at youth) and Mindbubble (aimed at women) and how to market with consumers rather than at them. He brings 15 years of combined experience in brand marketing research and innovation having worked with clients such as Orange, Unilever, Boots, GSK and Reckitt Benckiser. Andrew is Vice President of WOMMA UK, a member of the Marketing Society and the MRS and is a regular panel speaker at insight, innovation and marketing conferences and contributes often to the research and marketing press. Outside of work Andrew can be found running, doing endless activities with his three children, watching cricket or sailing. - [Matt Hay — Greenbook](/content/insights/authors/mhay/index.html): Matt is the founder and CEO of Bulbshare, a co-creation technology platform that helps the world's leading brands stay ahead of the game through customer collaboration. - [Leigh Admirand — Greenbook](/content/insights/authors/ladmirand/index.html): Leigh Admirand is executive vice president and founding partner at Reach3 Insights, pioneers of mobile-first conversational research methods and technology. With extensive experience in global quantitative and qualitative research, she brings a creative, strategic approach to business development and leadership. www.reach3insights.com - [Devin Harold — Greenbook](/content/insights/authors/devin-harold/index.html): Senior UX leader with 13+ years industry experience. I lead diverse teams to career success while shaping research departments driving optimal business impact. I’m an avid writer, speaker, & traveler. (112 words) - [Lynnette Leathers — Greenbook](/content/insights/authors/lynnette/index.html): Lynnette Leathers, CEO at Mindspot Research (115 words) - [Joel Rubinson — Greenbook](/content/insights/authors/jrubinson/index.html): Joel is President and Founder of Rubinson Partners, Inc., a marketing and research consultancy. As Chief Research Officer at the ARF, Joel interacted directly with hundreds of research leaders and drove the organization's initiatives. Joel is also a published author of numerous papers in professional journals and a frequent speaker at industry conferences. - [Christopher Robson — Greenbook](/content/insights/authors/crobson/index.html): Christopher Robson, Principal at Deckchair Data Science - [Ana Galindo — Greenbook](/content/insights/authors/agalindo/index.html): Ana Galindo, VP, Marketing Insights & Strategy at VANTEDGE - [Holly Collins — Greenbook](/content/insights/authors/hcollins/index.html): Holly Collins, Research Analyst at Trinity McQueen Research (102 words) - [Luke Heffron — Greenbook](/content/insights/authors/lukeheffron/index.html): Luke is one of the early innovators of data driven direct marketing. He brings over 20 years of experience in creating meaningful and effective customer communication through a clearer viewpoint of why customers buy. He has developed effective marketing programs for world leading companies in the areas of acquisition, retention, win-back and loyalty. (168 words) - [Richie Heron — Greenbook](/content/insights/authors/rheron/index.html): Richie has worked in the market research industry for over 20 years. Having secured a Batchelor of Science in Statistics, he spent several years in the Healthcare sector developing various forecasting and modelling techniques. He has worked at a number of leading research agencies, focusing on innovation techniques and evolving methodologies. Richie joined Toluna in 2016 and continues to lead the development and delivery of next generation research solutions and tools. - [Jackie Drees — Greenbook](/content/insights/authors/jdrees/index.html): Jackie is a content specialist for Phreesia Life Sciences, which empowers companies to connect with clinically relevant patients by delivering targeted health content in a one-to-one setting. - [Olivier Tilleuil — Greenbook](/content/insights/authors/otilleuil/index.html): Olivier Tilleuil, CEO and Founder at EyeSee - [Chris Wells — Greenbook](/content/insights/authors/cwells/index.html): Chris Wells, Managing Director at Adience (108 words) - [Bobby Stevenson — Greenbook](/content/insights/authors/bobby-stevenson/index.html): Bobby Stevenson, Executive Vice President, Client Success and Head of Research at Nailbiter - [Aaron Platshon — Greenbook](/content/insights/authors/aplatshon/index.html): Aaron Platshon is the CEO and co-founder of TapResearch, a market research technology company focused on reaching targeted audiences through innovative digital channels and methods. Prior to TapResearch, Aaron was the co-founder and head of marketing at Wheelz and product marketing manager at Better Place. Early in his career, he worked as the head of strategic initiatives at Turo. - [Alec Maki — Greenbook](/content/insights/authors/amaki/index.html): Alec Maki is a software guy that somehow got wrangled into marketing research, innovation, and brand growth. Working with dozens of Fortune 500 companies, seeking to help them do a better job of creating value, he‚Aos become a domain expert on consumer behavior and product innovation. As a result, he‚Aos been doing really cool stuff tied to behavior economics to fuel growth in consumer-oriented categories ranging from sugar cookies to deodorants to digital media/mobile apps. Alec works at Bellomy Research, focused on ""next generation design."" While this is a mouthful, it's all about continuous improvement -- in particular, how we can continuously gain a better appreciation and understanding of the human condition and apply that to help customers make more 1) informed marketing decisions and 2) money. Luckily, he is surrounded by brilliant and passionate people who make this possible. In the past, he led the BehaviorLens business at InsightsNow, for which he was given an individual award (""4 under 40"" emerging leaders award by the American Marketing Association) -- which is more an outcome of team's hard work in turning ideas into reality. In addition, they won the 2012 EXPLOR award for marketing research innovation by partnering with AOL and BBDO on a landscape study of mobile moments. This has helped AOL, BBDO, digital marketers and brands rethink conventional wisdom of mobile phone behaviors. Above and beyond that, he has five kids, a passion for bold innovation and an appetite for creative destruction. He‚Aos also seen first-""hand"" why Shaquille O'Neal couldn't make free-throws despite being one of the most dominant basketball players ever. The guy has bigger fingers than Alec‚Aos thighs. HUGE. - [Stacy Bolger — Greenbook](/content/insights/authors/sbolger/index.html): As Vice President of Employee Experience at InMoment, Stacy Bolger offers vision and strategic guidance for solution design, go-to-market strategy, and sales enablement, providing clients a supportive, dynamic, and holistic employee experience solution. Stacy has 15 years of experience in CX and EX leadership positions, and she believes leaders are to assess, nurture, and collaborate a collection of personal interests and professional talents, driving personal fulfillments, organizational growth, and business results. (169 words) - [Rick Kelly — Greenbook](/content/insights/authors/rickkelly/index.html): Rick Kelly is Chief Strategy Officer at Fuel Cycle, where he focuses on strategy, AI innovation, and the future of research technology. He works at the intersection of market research, enterprise software, and decision intelligence, helping organizations turn customer understanding into faster, better business decisions. Rick holds an MBA from UNC-Chapel Hill and a master’s degree in political science. - [Patricia Houston — Greenbook](/content/insights/authors/phouston/index.html): Patricia (Tricia) Houston founded MMR LIVE, an experience strategy group, around the belief that everything communicates. This venture melds together the two defining disciplines of her career, experiential marketing and marketing research. She is building a new discipline and creating new energy at her parent company MMR Research Associates. Title: COO / Founder of MMR LIVE, a division of MMR Research Associates. - [Chris Bretschger — Greenbook](/content/insights/authors/chris-bretschger/index.html): Chris Bretschger, Managing Partner at Bastion Agency, is a seasoned marketer with over 20 years of experience in integrated marketing. He has developed brand strategies, managed media campaigns, and built analytics tools for clients like Mazda, Adidas, Jenny Craig, and Kia. When not leading Bastion, Chris enjoys superyacht regatta racing on the open seas. (175 words) - [Rebecca Brooks — Greenbook](/content/insights/authors/rbrooks/index.html): A believer that excellent work can only be achieved in an environment that fosters passion, creativity and reverence, Rebecca Brooks is a proud partner and co-founder of Alter Agents (www.alteragents.com), a respected Los Angeles-based market research firm. With almost twenty years experience in the research industry uncovering intelligent shopper insights, her passion and commitment to forging new brand directions is stronger than ever in the convergence of research in the digital world. Over the last few months, she has led the development and upcoming launch of Shopper STAT, a new tool that represents the next generation of shopper intelligence research. Shopper STAT uncovers habits of promiscuous shoppers for brand giants such as eBay, Google, Hyundai, Yahoo, Viking River Cruises. Prior to the birth of Alter Agents, Rebecca worked at Hall & Partners, a brand and advertising consultancy, where she was Managing Partner responsible for overseeing all quantitative research in the Los Angeles office (over $20mm annually). (345 words) - [Stan Knoops — Greenbook](/content/insights/authors/sknoops/index.html): Stan Knoops, (101 words) - [Frederic-Charles Petit — Greenbook](/content/insights/authors/fpetit/index.html): Frederic-Charles Petit, Chief Executive & Founder at Toluna - [Jon Bostock — Greenbook](/content/insights/authors/jbostock/index.html): Jon Bostock was a tethered elephant at General Electric for eleven years until he made his move and became the COO at Big Ass Fans (true story, real name). After restructuring the company and focusing on long-term economic sustainability, he was successful in shepherding the company’s landmark sale. These concepts of disruption and sustainability inspired Jon to break free and start Truman’s, a company designed to reduce waste and clutter in the consumer cleaning products industry. Jon lives in New Orleans with his wife, Marigny, and their two children, Evan and Will. (122 words) - [Chrissy Brogan — Greenbook](/content/insights/authors/chrissybrogan/index.html): Chrissy is an experienced research and data expert with extensive business strategy and product marketing experience gained at companies including NielsenIQ and Target Corporation. - [David Stanton — Greenbook](/content/insights/authors/dstanton/index.html): David Stanton is Vice President of Marketing Communications at GfK, which he joined as part of the company‚Aos recent acquisition of Knowledge Networks. He is currently involved in projects relating to PR, social media, and other aspects of GfK mar-comm. David started in market research as communications director for Statistical Research, Inc. (SRI), in 1997. He has also worked extensively in publishing and holds a journalism degree from the University of Southern California. His articles have appeared in the Los Angeles Times, The Washington Post, and other publications. - [Mike Page — Greenbook](/content/insights/authors/mpage/index.html): Mike Page is Co-founder and CEO at Phebi.ai, a leader in voice tech and nonconscious analysis for market research. He has over 20 years of experience in data-centric software and new technologies. Mike is a serial innovator responsible for bringing many software products to market. Before founding Phebi he was the Managing Director for Cognicient, a business intelligence technology company he co-founded focused on analytics and enabling the creation of research data marts. Over the course of his career, Mike has held various executive positions including VP Technology at Blue Ocean Market Intelligence, Director of Operations Europe for Synovate, Global Account Director with SPSS, and Global Head of Research Technology for Research International. - [Mary Mathes — Greenbook](/content/insights/authors/mmathes/index.html): Mary is an expert in revealing strategic, data-driven stories, whose career path is anything but status quo. From starting out in traditional market research at Nielsen BASES, to her pivot to international relations as a political and leadership analyst in Washington DC, and now to helping brands grow with insights and strategy via The 9WHYs of human behavior, Mary has honed a unique ability to distill crucial insights, place situations in context, and devise tangible solutions. - [Shaima Abdelmageed — Greenbook](/content/insights/authors/sabdelmageedgreenbook-org/index.html): Shaima Abdelmageed, (119 words) - [Aleksandar Simic — Greenbook](/content/insights/authors/asimic/index.html): Aleksandar Simic, Business Development Manager, EyeSee Research (New York), has nine years of global corporate experience in product development and strategy, with two years in business development and sales with start-ups. Born in Serbia, he holds a diploma in Marketing Management from Ryerson University, Canada, and an MSc. in Business Performance Management from Aarhus University, Denmark. - [Alastair Gordon — Greenbook](/content/insights/authors/agordon/index.html): One of Asia-Pacific‚Aos most experienced market research professionals, Alastair has provided support to clients in sectors ranging from consumer goods to telecommunications and social policy. Before the setup of Gordon & McCallum, Alastair held a variety of senior roles with the Nielsen Corporation. His global responsibilities included driving Nielsen‚Aos proprietary brand health and customer equity services (Winning Brands and eQ), and heading their Custom Research R&D function. He has held managerial and research positions throughout Asia at regional (Head of Custom Research in Asia-Pacific) and local level (including Managing Director of the Nielsen companies in Philippines and Malaysia and Board Director in Taiwan). Prior to his work in Asia Alastair was a Partner in Applied Research Consultants, a New Zealand consultancy providing research advice to major political parties, financial institutions and government departments. An experienced market research trainer, Alastair has also been a regular speaker at international marketing and research conferences. Alastair holds an MA (Hons) in Political Science from the University of Canterbury and is a Fellow of the New Zealand Market Research Society and a member of ESOMAR. Alastair has particular expertise in the areas of brand health management, brand equity and advertising communications research. His core interest is in helping agencies and clients work together to design staff development and research systems that combine both improvements in productivity and an increase in ‚Auinsight value‚Au. email Alastair Gordon at: Alastair@gordon-mccallum.com Alastair‚Aos LinkedIn profile: http://nz.linkedin.com/in/alastairgordon - [TeenVoice Team — Greenbook](/content/insights/authors/teen-voice/index.html): TeenVoice is a research and insights platform designed to get you fast, actionable insights directly from today’s youth. (125 words) - [Steve Male — Greenbook](/content/insights/authors/smale/index.html): Steve Male, VP Innovation & Strategic Partnerships at The Logit Group (149 words) - [Florence Broder — Greenbook](/content/insights/authors/florencebroder/index.html): Florence Broder has over 10 years of marketing experience in global SaaS companies. She's currently creating content to help leading brands get the most out of their consumer insights with Revuze. (153 words) - [William Cimarosa — Greenbook](/content/insights/authors/wcimarosa/index.html): Will leads the market research practice at Suzy, where he’s focused on driving brand growth for clients. Previously, he held global insight and strategy positions at Mead Johnson Nutrition and GSK. (113 words) - [Incite Marketing — Greenbook](/content/insights/authors/incite/index.html): Helen Donald is an Associate at Incite, working across FMCG, financial services, consumer health and not-for-profit sectors. Helen has worked on behavior change studies for 5 years, initially working with leading behavioral economists on a study to improve financial capability among consumers. Helen strongly believes in the importance of de-mystifying behavior change, making the principles accessible to researchers and clients alike. Mark Yeomans is a Director at Incite, working in the financial services and technology sectors, but who first came into contact with behavior change when working for a number of public sector bodies. Having worked in consumer research for over 25 years he is a strong advocate of ensuring that all business challenges are examined from the perspective of the consumer and what it means for them in terms of changes they may have to take on board. - [Ryan Barry — Greenbook](/content/insights/authors/rbarrygreenbook-org/index.html): Ryan Barry, - [Jeff McDonald — Greenbook](/content/insights/authors/jmcdonald/index.html): Jeff McDonald, CEO of the Americas at Delineate - [Stephen Cribbett — Greenbook](/content/insights/authors/scribbett/index.html): Stephen Cribbett is Co-founder & CEO of Dub. He is a leading authority in online research communities and co-creation. When he's not bunny-hopping over taxi bonnets, you'll find him honing his skills to managing and growing the business, and ensuring clients are happy people. Before starting Dub, he helped grow leading creative agencies including Conran Design Group and Landini. Stephen is a member of ESOMAR and part of the Visceral Business network. - See more at: http://dubishere.com/the-team/#sthash.AIws2xwb.dpuf - [Chris Benham — Greenbook](/content/insights/authors/cbenham/index.html): Chris knows that great marketing is created by listening to your customers - not talking at them. He’s applied this thinking to help elevate several companies to market-leading positions. Running marketing for Alchemer provides Chris with an unparalleled opportunity to create marketing that is relevant to customers based on their feedback. Chris joined Alchemer after holding executive marketing roles at Symantec, Avast, Webroot, and Yellowfin BI. - [Sage — Greenbook](/content/insights/authors/sage/index.html): Sage , - [Rachel Redondo — Greenbook](/content/insights/authors/rredondo/index.html): Rachel Redondo, (116 words) - [Anna Peters — Greenbook](/content/insights/authors/apeters/index.html): Anna Peters has been helping brands to Co-Create around the globe for the last 8 years. Her career has spanned 3 continents: London, Dubai and New York, and 3 organizations: JWT, Promise and Clear (M&C Saatchi). She has the full complement of ‚Aotraditional‚Ao research techniques in her back pocket and has spent time co-creating for blockbuster brands, such as Diageo, MARS and Unilever. Anna is passionate about co-creation and the mutual value that this can bring to consumers and organizations (and has been known to evangelize about the benefits of Co-Creation at conferences in Europe and North America). She is Director of co-creation at Bright Young Minds (http://brightyoungminds.net). - [Simon Arrowsmith — Greenbook](/content/insights/authors/sarrowsmith/index.html): Simon Arrowsmith, Founder and Editor-in-Chief at Iambic Creative - [Merlien Institute — Greenbook](/content/insights/authors/merlien/index.html): Merlien Institute is an independent organization dedicated to the advancement of qualitative research in academia, business and policy environments. Our mission is to provide an effective cross-fertilization platform for academics and practitioners to discuss, debate and disseminate best practices in qualitative research. Specifically, Merlien Institute aims to: * Cross-fertilize knowledge between academics and practitioners * Advance qualitative research methods and techniques * Promote scientific approaches to qualitative market research * Influence policy makers' utilization of qualitative research findings * Promote the use of qualitative methods to complement quantitative work * Orientate and prepare academic researchers for a career in market research We fulfill these aims by bringing together academics and practitioners who have the passion to discuss critical and topical issues in a highly interactive, productive and fun meeting environment! - [Jeni Lee — Greenbook](/content/insights/authors/jlchapman/index.html): Jeni is a senior business manager, insight seeker and idea generator with 20 years working in marketing research from Madrid to New York City. She is known for providing the energy and enthusiasm needed in organizations to make things happen, having built new client relationships and solutions, developed teams and created new marketing strategies during her tenures at companies like Demoscopia, Ross Cooper Lund and TNS (now Kantar). Most recently she has been at Harris Interactive as EVP, for their Global Brand & Communications biz & as Head of Strategic Innovation. At Harris, she has focused on developing an innovation pipeline that includes new ways of integrating social and mobile intelligence into research - for example the metric WONsm (Word of Network), conceptually a digitalized measure of word of mouth. Her entrepreneurial career began in Europe, where she spent 9 years before moving back to the US. Fluent in Spanish, she is a wife and proud momma who also makes a mean paella. - [Eva Gott — Greenbook](/content/insights/authors/eva-gott/index.html): Eva brings 25 years of strategy and research expertise across advertising and market research to thinqinsights. She is a trained moderator and expert in quantitative and qualitative methodologies. (116 words) - [Ross McLean — Greenbook](/content/insights/authors/rmclean/index.html): Ross McLean is the Co-founder and Executive Director of the Over The Shoulder Company. Part brand strategist, and part creative technologist, so it was natural for me to pioneer designing and developing cutting edge tools like Over the Shoulder. I have a passion for designing the tools I wish existed when I was doing qualitative research and strategy and putting them in the hands of great strategists everywhere. Prior to starting the Over the Shoulder Company, Ross was a brand strategist for several advertising agencies, most recently Executive Vice President, Director of Strategic Planning at Foote Cone & Belding Chicago where he worked on iconic brands including Oreo, Jello-O Coors Light, Kraft Mac & Cheese, Volkswagen, Kentucky Fried Chicken and Taco Bell. He's fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival. (226 words) - [Aihui Ong — Greenbook](/content/insights/authors/aonggreenbook-org/index.html): Aihui Ong, SVP of Tech at SnackNation - [Margaux Fisher — Greenbook](/content/insights/authors/mfisher/index.html): Margaux Fisher, - [Hunter Thurman — Greenbook](/content/insights/authors/hthurman/index.html): Hunter is the founder of Alpha-Diver, the unique insights and strategy firm that uses neuroscience to help the world’s leading brands, and the Wall Street analyst community, continually explain, measure, and predict consumer behavior. - [Arun Kumar — Greenbook](/content/insights/authors/arun-kumar/index.html): Arun is the Global Data + Analytics lead at Material and a recognized industry leader in AI and data-driven marketing strategy developing cutting-edge solutions for global businesses. - [Alfredo Rivera — Greenbook](/content/insights/authors/alfredo-rivera/index.html): Alfredo is a project assistant, researcher, and engineer who assists in carrying out a variety of tasks to provide customers with what they need. After spending more than 7 years working with project coordination companies, Alfredo knows what truly drives customer service-oriented projects. (164 words) - [Igboanugo David Ugochukwu — Greenbook](/content/insights/authors/igboanugo-david-ugochukwu/index.html): Igboanugo David Ugochukwu is a cybersecurity specialist, technical writer, and tech enthusiast. He has contributed extensively to notable platforms like EM360, StartupNation, and Information Security Buzz, offering insights on cybersecurity, IoT, and technology trends. With a knack for simplifying complex ideas for a wide audience, David bridges the gap between technology and everyday understanding. His expertise extends to digital transformation, startup innovation, and secure business strategies, making his work valuable to professionals navigating the rapidly evolving tech landscape. (117 words) - [Nelson Whipple — Greenbook](/content/insights/authors/nwhipple/index.html): Nelson Whipple, - [Adam Probolsky — Greenbook](/content/insights/authors/adam-probolsky/index.html): Adam Probolsky is President of Probolsky Research, a national Latina and woman-owned market and opinion research firm. - [Brooke Patton — Greenbook](/content/insights/authors/bpatton/index.html): Brooke Patton, Director of Marketing at Kaseware - [Michael Sankey — Greenbook](/content/insights/authors/msankey/index.html): Michael Sankey, (36 words) - [Scott Lee — Greenbook](/content/insights/authors/scott-lee/index.html): Scott Lee is Senior Business Director for Hong Kong at Human8, leading a team of approximately 35 consultants. He manages a diverse portfolio of premier finance and insurance clients including HSBC, AIA, and Prudential. In his role as Global Head of Experience, Scott drives innovation through offerings centered on Signature Delights and Personalized Customer Journeys. Prior to this, Scott served as Head of Growth for APAC, where he catalyzed the region's return to growth in 2025 by launching AI-enabled workflows and consulting solutions. With deep experience across leading finance brands in APAC, he has also held the role of Global Client Partner for Finance and Fintech at Human8. With nearly 30 years in marketing insights consultancy, Scott combines advanced quantitative and qualitative expertise with a psychology degree from Cambridge University. His passion for understanding human needs and behaviors has been shaped by roles at Ipsos, Pegram Walters, and Synovate. An industry innovator and entrepreneur, Scott introduced community-based research to Asia in 2012 by founding ABN Impact in Hong Kong, dedicated to building insight communities. This venture evolved into Human8 following its acquisition by InSites Consulting in 2019. - [Georgia Psyllidou — Greenbook](/content/insights/authors/gpsyllidou/index.html): Georgia Psyllidou, Director, Digital & Marketing Analytics at ZappiStore - [Jonathan La — Greenbook](/content/insights/authors/jlagreca/index.html): For over 15 years, Jonathan has been spearheading brand strategy and innovation, while leading high performing teams across 5 different industries. Currently as Vice President of Strategic Growth and Brand Building at Hotspex, Jonathan has fostered and strengthened many of Hotspex‚Aos relationships with 15 of the Top 20 global advertising brands in over 30 countries, by driving growth in a rapidly changing industry. Jonathan has also ensured that Hotspex has ranked among the top 20 global most innovative insights consultancies for 3 consecutive years by building awareness for Hotspex‚Aos cutting edge marketing and behavioural science methodologies. Jonathan is an innovator and brand builder that is also fiercely passionate about wellness, having founded a mindfulness studio and outdoor boot camp program. - [Kim Solana — Greenbook](/content/insights/authors/kim-solana/index.html): Kim Solana, VP, Survey at Numerator - [Sue Cardwell — Greenbook](/content/insights/authors/suecardwell/index.html): A keen proponent of effective data visualization for business success, Sue Cardwell has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, New Zealand and works for Infotools. Sue is an inveterate blogger and self-confessed chart geek who loves creating new vizzes in her spare time. - [Becki Gonsalves — Greenbook](/content/insights/authors/bgonsalves/index.html): Becki is driven by a passion for both data and people to deliver compelling, human-focused content that helps businesses build for better. She brings over 13 years of in-house experience in driving high-impact marketing strategy and implementation of the full marketing spectrum, most recently responsible for the rollout of Kantar’s Inclusion Index and Sustainable Transformation Asia-Pacific Practice. She is currently supporting the marketing efforts of a number of businesses in the region, with a vision to help amplify brand voice where it matters most. - [Kai Fuentes — Greenbook](/content/insights/authors/kfuentes/index.html): I am the President and Founder of Ebony Marketing Systems, Inc. (EMS), a multicultural market research firm. (94 words) - [Tre Rials — Greenbook](/content/insights/authors/trials/index.html): Tre Rials, - [Pala Kuppusamy — Greenbook](/content/insights/authors/ipinion/index.html): Pala Kuppusamy is the CEO of mobile market research technology provider Research Now Mobile, formerly iPinion. he founded iPinion in 2010 and built a high performance team to make it a leader in the Mobile market research and consumer insights space. iPinion was acquired by eRewards Inc, owner of Research Now, in May 2012. (133 words) - [Patricio Pagani — Greenbook](/content/insights/authors/ppagani/index.html): Patricio Pagani is a company director at Infotools, responsible for product innovations. He is president of the New Zealand Market Research Society and ESOMAR representative. Previously with Coca-Cola, he joined Infotools to lead the expansion of the account to more than 100 countries. More recently, Patricio managed the growth of Infotools business with Microsoft and throughout Latin America. As an Argentinean living in New Zealand, he is now very fond of rugby while staying loyal to football. - [Jim White — Greenbook](/content/insights/authors/jwhite/index.html): Jim White, a founding partner of RealityCheck Consulting Network and RealityCheck Technology, is a marketing research consultant with 20 years experience in consumer insights, marketing and brand strategy. He is a pioneer and expert in online qualitative research and analysis, having been instrumental in the design and development of online research platforms and analytical approaches for RealityCheck. Jim started his professional career as a newspaper reporter and, in many ways, still approaches research like a journalist. He believes that good research, like good reporting, is about finding ‚Authe lead‚Au ‚Ai that single-most important insight ‚Ai and conveying it in a simple yet compelling narrative. (311 words) - [David Pulaski — Greenbook](/content/insights/authors/dpulaski/index.html): David Pulaski, (149 words) - [Nizar Maulana — Greenbook](/content/insights/authors/nizar-maulana/index.html): Product Research Lead at Bluebird Group, exploring how trust, relationships, and organizational culture shape whether research creates real impact. - [Charles Allison — Greenbook](/content/insights/authors/charles-allison/index.html): Charles Allison, Insights Lead at Conveo (86 words) - [Nik Samoylov — Greenbook](/content/insights/authors/nsamoylov/index.html): Nik Samoylov, (119 words) - [Sofia Alfaro — Greenbook](/content/insights/authors/sofia-alfaro/index.html): Sofia Alfaro, Sr. Project Assistant (53 words) - [Matthew Unger — Greenbook](/content/insights/authors/munger/index.html): Matthew Unger is the founder and CEO of iComplyICO (iComply Investor Services Inc.), the world's first automated compliance protocol that enables ICO issuers, security token platforms, and investors to both launch and trade coins or tokens in compliance with global securities, identity, and privacy regulations. He will be presenting at the MRIA's National Conference in June 2018 in Vancouver here. - [Brianna Sylver — Greenbook](/content/insights/authors/bsylvergreenbook-org/index.html): Brianna Sylver is a nationally recognized innovation strategist who helps Fortune 1000 organizations and city governments unlock growth, align teams, and lead through complexity. She is the founder and president of Sylver Consulting, a global research and strategy firm that blends the disciplines of Market Research (MR), User Experience/Design (UX), and Business Strategy to drive transformative change. Brianna is the author of "Leading Through Free Fall: How Innovators Turn Turbulence into Trust", a practical guide for leaders navigating uncertainty, change, and team dynamics in high-stakes environments. Brianna’s insights have been spotlighted by PDMA, QRCA, and HSM Management (Brazil). Known for her clarity and candor, Brianna delivers tools—not just talk—that help audiences take action. She holds a BFA in Communication Design from the University at Buffalo and a MDes from the Institute of Design at Illinois Tech. Connect with Brianna on LinkedIn: www.linkedin.com/in/briannasylver (189 words) - [Adriana Rocha — Greenbook](/content/insights/authors/arocha/index.html): Adriana is co-founder and CEO of eCGlobal, a leading provider of marketing- technology solutions for the global market research industry. As an entrepreneur, Adriana also co-founded eCMetrics, one of the first Digital Market Research Agencies in Latin America, and was the Managing Director for Global Market Insite (GMI) in early start-up phase, growing their business and operations in the region. Speaker at international Congresses and Conferences, she is the author of several papers and articles, and has been featured by LatinVision as one of the most active and prestigious entrepreneur within the US Hispanic and Latin America Business Community. Adriana has a MBA in Market & Communication from ESPM (Escola Superior de Propaganda e Marketing) and BS in Computer Science from Federal University of Bahia, Brazil. - [Camille Nicita — Greenbook](/content/insights/authors/cnicita/index.html): Camille Nicita, - [Aji Ghose — Greenbook](/content/insights/authors/aghose/index.html): Aji Ghose, Vice President, Data and Research at Chattermill (98 words) - [Tsahi Ben — Greenbook](/content/insights/authors/tbenyosef/index.html): Tsahi Ben, (97 words) - [Denyse Drummond-Dunn — Greenbook](/content/insights/authors/dddunn/index.html): Denyse Drummond-Dunn has over 30 years' experience in some of the best marketing organisations around (including Gillette, Philip Morris & Nestl√©). She now runs her own consultancy C3Centricity. If you liked this post, you‚Aoll be inspired by her ideas on future strategies, insight and innovation improvement, as well as the unique training program of 1-Day Catalyst sessions. Give her a call or drop her an email to discuss anything related to her posts!¬† (143 words) - [Ramona Daniel — Greenbook](/content/insights/authors/ramona-daniel/index.html): As a researcher with over 25 years of experience at leading research and data organizations, including Ipsos, Kantar, and WPP, I bring a unique blend of strategic thinking and practical execution. My strength lies in being a generalist - equally comfortable crafting compelling data narratives, while also streamlining processes for operational excellence. What I Offer • Strategic Research Consultancy: I design and implement research strategies that align with business objectives. This includes mapping cultural shifts, audience segmentation, and creating actionable insights. • Knowledge Transfer & Training: I help teams adapt to the evolving research landscape, combining traditional methodologies with emerging AI capabilities. Through hands-on workshops and practical guidance, I support researchers in leveraging AI tools for data analysis while maintaining methodological rigor and developing critical evaluation skills for AI-generated insights. • Research Leadership & Optimization: I assess and enhance existing research processes, streamlining global workflows, and provide interim research leadership for organizations in transition. Consultancy Topics • Cultural Insights & Trend Analysis: Uncovering deep cultural patterns and emerging trends across markets, helping organizations anticipate and respond to shifting consumer landscapes and societal changes. • Multi-Market Research Strategy: Managing complex, large-scale research programs across multiple regions, ensuring consistency while accounting for local nuances and cultural contexts. • Thought Leadership: Transforming research findings into compelling narratives and strategic insights that position organizations as industry thought leaders. - [Chuck Bean — Greenbook](/content/insights/authors/cbean/index.html): Chuck Bean, Partner & CMO at The Martec Group (108 words) - [Aditi Bhonsle — Greenbook](/content/insights/authors/abhonsle/index.html): Aditi has over 18 years of experience in market research and analytics. She led many client engagement initiatives that require a deep understanding of market research and has worked extensively in technology research and managed studies. (67 words) - [Katrina Noelle — Greenbook](/content/insights/authors/knoelle/index.html): Katrina Noelle, - [Mila Milosavljevic — Greenbook](/content/insights/authors/mmilosavljevic/index.html): Mila Milosavljevic, Senior Insights Manager & Digital Consultant at EyeSee - [Rebecca "Bex" — Greenbook](/content/insights/authors/rbcarson/index.html): Rebecca "Bex", - [Betsy Leichliter — Greenbook](/content/insights/authors/betsy/index.html): Betsy Leichliter is Qualitative Advisor at NYC- and Chicago-based Leichliter Associates Market Research / Idea Development, which provides US and global clients with custom qualitative and interactive research for new products, services, environments, and experiences. In keeping with her company motto ‚Ai Open Minds Open Minds¬Æ ‚Ai Betsy is recognized as an early adopter/adapter of new communications technologies for qualitative research. She can be reached at betsy@leichliter.com. - [Kelly Morrison — Greenbook](/content/insights/authors/kmorrison/index.html): Kelly Morrison works on a broad range of projects, including many that focus on rare diseases and that require custom recruitment. She knows that her ability to success fully complete projects for clients has a real impact on the medical community and is proud to be working toward improving people’s health. Prior to joining MedSurvey two years ago, Kelly gained 10 years of experience in marketing and advertising, including six years at the local ESPN affiliate in Philadelphia. A former D1 athlete in rowing, Kelly keeps active by playing tennis and dancing around the house to 90s music with her kids. Kelly holds a B.A. in Sociology from Saint Joseph’s University. - [Monica Bush — Greenbook](/content/insights/authors/monica-bush/index.html): Monica Bush, VP of Information Security at Tango, a division of Blackhawk Networks (BHN) (144 words) - [Lucy Davison — Greenbook](/content/insights/authors/ldavison/index.html): Lucy Davison is a strategy and communication expert with over 30 years’ experience in B2B marketing. She founded Keen as Mustard Marketing in 2006 as a specialist agency to provide marketing communications support to clients in data, research and insight. Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries. She started her career in architecture and interior design and worked as a consultant with several branding and ad agencies and property clients. Lucy has written reports for The Financial Times and articles for The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, is a Council member of ESOMAR and a member of The MRS. She has a degree in English from University College London, a degree in Landscape Architecture from the University of Greenwich and received a scholarship to study at Dartmouth College in the US. - [Shirin Oreizy — Greenbook](/content/insights/authors/soreizy/index.html): Shirin Oreizy is the Founder and CEO of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA. Shirin has a degree in Engineering & Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on Behavioral Science and Positive psychology. Her work applying Behavioral Science in marketing & growth is regularly featured on Forbes, INC. & the Huffington Post. Sheʼs on the board Entrepreneurs' Organization (EO) San Francisco, and a guest lecturer at Stanford University. (115 words) - [Mark Murray — Greenbook](/content/insights/authors/mmurray2/index.html): Mark Murray, - [Elis Freire — Greenbook](/content/insights/authors/elis-freire/index.html): Elis Freire is a Brazilian journalist and Reporter at Jornal Correio in Salvador, Bahia. She is also a supporting researcher at UFBA's Center for Communication, Democracy, and Citizenship (CCDC/UFBA), helping monitor rights violations in the media. - [Cambiar — Greenbook](/content/insights/authors/cambiar/index.html): Cambiar assists market research agencies and corporate research departments who seek to thrive in a changing, challenging world. - [Vivek Bhaskaran — Greenbook](/content/insights/authors/vbhaskaran/index.html): Vivek Bhaskaran is the founding member and executive chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As an executive chairman, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the QuestionPro journey. In 2008, the company made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers. Vivek completed his primary education in India before moving to Russia and then the U.S. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah. (181 words) - [Jason Partridge — Greenbook](/content/insights/authors/jpartridgegreenbook-org/index.html): Jason Partridge, President at MotivIndex Inc. - [Anthony Martin — Greenbook](/content/insights/authors/anthonymartin/index.html): Anthony has been at the forefront of the integration of ethnographic, photo-journalism and documentary-making into the world of strategic insight. He is a founder of BAMM (established 2007), a leader in visually compelling strategic and multi-country research. - [Mark Earls — Greenbook](/content/insights/authors/mearls/index.html): Mark Earls (aka HERDmeister) is a pioneering and award-winning writer and consultant on marketing, communications and behavior change. He has written a number of highly influential books and articles like HERD, I‚Aoll Have What She‚Aos Having and Copy, Copy, Copy which apply insights from contemporary behavioral science to modern business and behavior change challenges. In particular, his work on the emerging social models of behavior (social influence and social decision-making) are probably only 2nd by that of Young Mr Zuckerberg in making ‚Auwe‚Au vs. ‚Aume‚Au popular and useful. While Mark spent the first half of his career working for creative businesses like the revolutionary St Luke‚Aos and the unstoppable Ogilvy, he now works independently in collaboration with others (Alex Bentley and Smithery). He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also an ambassador for The School of Life, having been a strong supporter since the start. - [Ron Ruffinott — Greenbook](/content/insights/authors/rruffinott/index.html): Ron leads the research solutions team, bringing 25+ years of experience helping clients make strategic and tactical business decisions across a wide variety of industries. - [Dom Wong — Greenbook](/content/insights/authors/dom-wong/index.html): Dom Wong is CEO and Co-Founder of Pogo. Pogo’s consumer app — the #1 loyalty app in the U.S. (Newsweek, 2024 & 2025) — helps 3M+ people in America monetize their own purchase data. Built on a foundation of nearly half a trillion dollars in consumer spend, Pogo’s AI research platform lets brands run thousands of AI-moderated video interviews with verified buyers of any product within hours. Pogo is backed by $32M in funding. (188 words) - [Kathryn Topp — Greenbook](/content/insights/authors/ktopp/index.html): An award-winning researcher with 20 years’ experience in data and insights, Kathryn Topp is the Founder and CEO of Yabble. Yabble's revolutionary AI tools make market research faster and easier than ever before, instantly generating actionable insights that drive growth and innovation and propel your business into the future. (118 words) - [Scott Stein — Greenbook](/content/insights/authors/sstein/index.html): Scott Stein, (96 words) - [Simran Sethi — Greenbook](/content/insights/authors/ssethi/index.html): Simran Sethi, (104 words) - [Ellen Baron — Greenbook](/content/insights/authors/ebarongreenbook-org/index.html): Ellen Baron, Owner and CEO at Ruby Cha Cha - [Daniel S. — Greenbook](/content/insights/authors/danielsfitzgerald/index.html): Daniel S. Fitzgerald is CEO of Apollo Intelligence, LLC and president of its board of directors. Apollo is the parent to InCrowd, a pioneer of real time, automated insights to the life sciences, and Survey Healthcare Global, a global market leader of first-party healthcare data collection and custom survey solutions. Dan has over 25 years of management experience in diverse vertical markets and is a leader in tech-driven research systems and data insights platforms for the life science and healthcare industries. - [Shapiro+Raj — Greenbook](/content/insights/authors/shapiroraj/index.html): Shapiro+Raj , (103 words) - [Steve Needel, — Greenbook](/content/insights/authors/sneedel/index.html): Dr. Stephen Needel is Managing Partner of U.S.-based Advanced Simulations. This international company uses virtual reality simulations to study retailing, marketing, and shopper consumption issues. As principal of Simulation Research, he helped introduce virtual reality to the marketing research world in 1993. His previous jobs included Vice President for Product Development and for Analytical Services at A.C. Nielsen, as well as head of the advanced analytical team at Information Resources. Earlier jobs included analytical roles at Burke Marketing Research and Quaker Oats and a lecturer at the University of Connecticut, where he received his doctorate in Social Psychology. He is a frequent speaker on topics such as virtual reality's role in marketing research and on category management research. He has recently authored book chapters on assortment research and the role of consumer insights in marketing research. - [Riaz Marzban — Greenbook](/content/insights/authors/rmarzban/index.html): An entrepreneur who has set-up several businesses, Riaz is the driving force behind Ethnic Opinions, a specialist fieldwork and recruitment agency that provides qualitative and quantitative research participants among ethnic minorities. Riaz is passionate about ensuring that ethnic and minority voices are heard and understood and ensuring that the marketplace recognises the commercial potential of obtaining a greater understanding of each of the groups' views, experiences, and needs. Riaz has a BSC (Hons.) in Multimedia Computer Information Systems Design. Riaz has been creative from a young age. The likes of Bridget Riley, Ellsworth Kelly and Anish Kapoor have had a significant influence on him. Since school and college, he has developed a deep passion for sculpture, painting and photography, which he now looks forward to doing in his spare time. - [Adam Froman — Greenbook](/content/insights/authors/afroman/index.html): Adam Froman, CEO at Delvinia , Methodify (57 words) - [Ashok Sethi — Greenbook](/content/insights/authors/ashok-sethi/index.html): Ashok Sethi works in skill development, consultancy, and thought leadership in consumer insights and marketing. Ashok has over 40 years of experience in providing consumer insights and marketing advice to a wide range of multinational and local companies. He has been studying Chinese consumers for the past 25 years and is the author of “Chinese consumers - Exploring the World’s Largest Demographic”. The book examines both the macro-socioeconomic forces shaping Chinese consumers and the cultural underpinnings of their behavior. It also examines contemporary trends shaped by extraordinary transformations in Chinese consumers’ lives, including the digital revolution. https://link.springer.com/book/10.1007/978-981-10-8992-3 Ashok has pioneered the use of Behavioral Science and Behavioral Economics to understand consumers and explain their consumption behavior. He had developed a unique framework, one of the very few in the world, for applying behavioral economics to consumer behavior. Ashok focuses on adding an additional layer of interpretation to consumer insights, drawing on contemporary thinking in behavioral economics, helping clients develop a more comprehensive and effective nudge strategy, as compared to merely traditional positioning and persuasion strategies. - [Anoushka Gupta — Greenbook](/content/insights/authors/agupta/index.html): Anoushka Gupta, Senior Director at Ethnographic Insights at Research Strategy Group Inc. (122 words) - [Ester Marchetti — Greenbook](/content/insights/authors/ester-marchetti/index.html): With 20+ years in insights, Ester Marchetti drives AI-powered innovation at Bolt Insight, merging human understanding with tech to transform how brands run qualitative research at scale. (140 words) - [Ashley D'Annunzio — Greenbook](/content/insights/authors/ashley-dannunzio/index.html): Ashley D’Annunzio leads AMC’s in-house qualitative team and is an innovative, RIVA-trained moderator who effectively uncovers consumer motivations and marketplace trends. Her expertise in exploratory and consumer sensory research extract the depth, detail and articulation required to yield actionable insights for brands in various verticals. - [Jeremy King — Greenbook](/content/insights/authors/jking/index.html): Jeremy King is CEO and founder of Attest, a consumer research platform based in London and NY. He’s also a trained scientist and passionate about education charity. - [Nina Pascual — Greenbook](/content/insights/authors/nina-pascual/index.html): Nina Pascual is a data-driven Insights and Analytics Strategist with end-to-end expertise across the full Marketing and Sales / Shopper funnel. She has pioneered Efficiency and Effectiveness Measurement at FrieslandCampina, shaped opportunities in the Creator Economy at YouTube, and driven Innovation, Digital, Media Insights at Unilever. (177 words) - [May Nguyen — Greenbook](/content/insights/authors/mnguyen/index.html): May Nguyen grew up in an entrepreneurial family of small business owners. When it was time to choose a career, she decided to venture away from what was familiar. She attended New York University at the Tisch School of Arts and studied film and television production. Following graduation, she worked in the entertainment industry in numerous high profiled projects that were national and international in scope. She's worked on the Comedy Central sitcom Strangers with Candy, the CBS Early Show and a number of media events covering the Rolling Stones, Janet Jackson, Prince, Tommy Hilfiger and Pepsi. After a number of years in the entertainment industry, she decided to change course in pursuit of a more balanced life. She was seeking challenge but also desiring a high quality of life. linkexperts.gifShe found her niche in the dot-com world, in sales. Her journey has almost taken her full circle, as currently Nguyen finds herself most at home in the entrepreneurial spirit of small- to mid-sized dot coms. Currently May works for pureprofile, a leader in developing solutions to help consumers, brands & marketing insights organizations leverage the personal data economy for value delivery. - [Karen Lopez — Greenbook](/content/insights/authors/karen-lopez/index.html): A content writer at Marketing Digest, specializing in SEO-focused content strategies. Passionate about creating engaging and informative content to help businesses strengthen their online presence and effectively connect with their target audience. (126 words) - [Copernicus Marketing Consulting Research — Greenbook](/content/insights/authors/copernicus-marketing-consulting-research/index.html): Copernicus Marketing Consulting Research, (116 words) - [Romy Jacobs — Greenbook](/content/insights/authors/rjacobs/index.html): Romy Jacobs is a market research analyst living in NYC. She has been a contributing writer since 2016. Aside from articles that layman-ize marketing, she has also written travel blogs for amateur hikers in the US. (77 words) - [Pauline Brown — Greenbook](/content/insights/authors/pbrown/index.html): Pauline Brown is the VP of Marketing at Dataiku, the maker of the all-in-one data science software platform Dataiku Data Science Studio (DSS), a unique advanced analytics software solution that enables companies to build and deliver their own data products more efficiently. (161 words) - [Marni Mandell — Greenbook](/content/insights/authors/mmardellgreenbook-org/index.html): Marni Mandell, (106 words) - [David Wolfe — Greenbook](/content/insights/authors/dwolfe/index.html): David Wolfe, (97 words) - [Leigh Caldwell — Greenbook](/content/insights/authors/lcaldwell/index.html): Leigh is the co-founder and partner at The Irrational Agency, where psychological interviewing and implicit research tools help clients understand their customers - finding out what they really want and providing guidance on how to change consumer behavior for mutual wins successfully. Its many tools and methodologies tap into the largely non-conscious narratives consumers tell themselves and provide insight into what were previously hidden stories. (341 words) - [James Daily — Greenbook](/content/insights/authors/jdaily/index.html): James Daily, - [Melinda Han — Greenbook](/content/insights/authors/mhwilliams/index.html): Melinda Han Williams is the VP of Data Science and Analytics at Dstillery. Before joining the ad tech industry, Melinda worked as a physicist developing third generation photovoltaics and studying electronic transport in nanostructured graphene devices. Her peer-reviewed journal publications have been cited over 5,000 times. Melinda holds bachelor's degrees in Applied Math and Engineering Physics from the University of California at Berkeley, and earned her Ph.D. in Applied Physics with distinction from Columbia University, where she held a National Science Foundation Graduate Research Fellowship. (265 words) - [Sandeep Singh — Greenbook](/content/insights/authors/sandeepsingh/index.html): Sandeep Singh is Managing Director for APAC at InnovateMR, he oversee the strategic direction, growth, and performance of the region, delivering innovative and reliable market research solutions to clients across various industries and sectors. Sandeep has more than 20 years of experience Market research and Online Data Collection as well leading, managing, and mentoring operations and sales teams. Sandeep has worked for companies like Kantar, Greenfield Online, uSamp, SSI and Dynata in his illustrious career of 22 years. He hold a Masters in International Relations from JNU and a Masters in Business Administration from FMS, New Delhi. (231 words) - [Julie Reina — Greenbook](/content/insights/authors/jreina/index.html): Julie Reina, Head of Sales and Client Engagement at 1Q - [The Northstar — Greenbook](/content/insights/authors/northstarteam/index.html): Northstar Research Partners is a premier strategy, insights and analytics firm utilizing proven marketing principles and approaches to accelerate the growth of your business. We offer full-service global insights through our offices in the US, Canada, Europe and partnerships in Asia and Latin America. Our capabilities include, but are not limited to qualitative and quantitative research, consumer anthropology, statistical analysis and digital research. Our experience spans both consumer and B2B research: across every imaginable industry vertical. (168 words) - [Mike Misel — Greenbook](/content/insights/authors/mmisel/index.html): Mike Misel is Vice President of North America Sales. He has spent the last 5 years as a sampling consultant for both tech companies and full service market research firms solidifying strategic partnerships by realizing efficiencies. - [Jesse Itzkowitz — Greenbook](/content/insights/authors/jitzkowitz/index.html): Jesse Itzkowitz, Senior Vice President, Behavioral Science Center at Ipsos NA - [Sebastián Corzo — Greenbook](/content/insights/authors/scorzo/index.html): Sebastián has degree in Business Management from the University of Buenos Aires (diploma with merit) and a postgraduate specialization in Marketing from University of San Andrés, where he currently give classes. Sebastián started his career in 2002 at Millward Brown as a Research Executive. He became Account Director in 2006, managing clients from different industries (FMCG, Financial services, Automobiles and Technology) both at a local and regional level. Between 2010 and 2012 he has developed and leaded the Innovations area, introducing new research methodologies related to Neuroscience, Digital and Social Media. After two years in Consumer Insights at Mondelez International (Buenos Aires), Sebastián came back to Kantar Millward Brown to support all the teams and enhance the analytical skills of the account directors by giving them a better client’s perspective. He is focused on big accounts, such us Coca Cola and Google. For AB Inbev, he has been collaborating with ECT projects in Argentina, Bolivia, Paraguay, Chile and Uruguay. - [Ed Staples — Greenbook](/content/insights/authors/estaples/index.html): Ed Staples, Senior Director of Business Development at ProdegeMR (92 words) - [Gavin Winter — Greenbook](/content/insights/authors/gwinter/index.html): Gavin Winter is SVP CEM at Vision Critical. Gavin‚Aos early career saw him rise to a senior management-level with Mercedes-Benz wholesale and retail in the United Kingdom where he led their inaugural Customer-First initiative. Following his departure he returned to Mercedes in a consultative capacity as part of the performance improvement company Maritz Europa in 1995 with whom he then helped to establish their European Research arm and then later as a Board Director of the combined Maritz.TRBI company. Gavin gained rich and deep experience in multi-national customer experience in the automotive, banking and hospitality sectors. In 2005 Gavin moved to Canada to join Synovate‚Aos Global Motoresearch Group where he helped spearhead its rapid growth to a $100m entity by 2009, again largely due to major business wins in the US and Global automotive sectors. A 2.5 year stint followed as Director and SVP of Synovate‚Aos Global Customer Experience Practice where he continued to grow the business in other industry verticals with multi-million $ studies in the Telecoms, Insurance, Banking and Hotel industries. During this time, Gavin was also responsible for Synovate‚Aos data visualization strategy and software platform partnerships. He gained a deep understanding and appreciation of the emerging value of SaaS applications in the Customer Experience space and as a consequence recently joining VisionCritical where he now heads-up business development for their CEM Enterprise-wide Feedback Management platform. - [Neel Banerjee — Greenbook](/content/insights/authors/nbanerjee/index.html): With over two decades in the marketing and consulting services industry, Neel is a seasoned customer strategy and digital marketing specialist. His expertise is in driving strategic thinking, planning, and governance with C-suites to help organizations build compelling and sustainable engagements with their customers. Neel has a wide breadth of knowledge across industry domains, blended with an appreciation for human-centred design of customer experiences across Asia. - [Carmen Chan — Greenbook](/content/insights/authors/cchan/index.html): Carmen Chan, - [Reg Baker — Greenbook](/content/insights/authors/regbaker/index.html): Reg Baker is president and chief operating officer of Market Strategies International. He is a 30-year veteran of the research industry having worked in its commercial and academic sectors. Throughout his career, Reg has held a number of managerial positions overseeing a broad range of functions including systems development, information technology, advanced analytics, sampling, data processing and survey operations. He has a longstanding interest in the evolution of survey research methods in response to changing technologies, spanning such key innovations at CATI, CAPI, Web surveys and online panels. He is widely viewed as an expert in survey technologies, presenting frequently at industry conferences and authoring numerous papers and articles. His blog, the survey geek , has an international following. Reg is active in a number of national and international industry and professional associations. He has served on a number of CASRO committees and is a member of the Advisory Board of the CASRO Institute on Research Quality. He is a longtime member of AAPOR, where he chairs its Standards Committee and sits on its Executive Council. In addition, he has served on a number of ESOMAR task forces charged with development of guidelines for research. Prior to joining Market Strategies in 1995, Reg was VP of Research Operations Services at NORC at the University of Chicago. He earned a doctorate in history from the University of Pittsburgh and is a graduate of LeMoyne College. - [Cam Wall — Greenbook](/content/insights/authors/cam-wall/index.html): Cam Wall spent sixteen years at a full-service market research firm as a client and project manager, innovation leader, and company executive. His frustrations with panel survey data quality peaked after the famous CASE/IA webinar on panel fraud in the spring of 2022, inspiring him to start Ola Surveys and develop the ID-verified Survey Diem app/panel for US consumers. He is a passionate data quality advocate. - [John Hoeppner — Greenbook](/content/insights/authors/john-hoeppner/index.html): JOHN HOEPPNER is the founder of Brand Name Quest, the first and most experienced company dedicated to global brand name development and research. Recognized worldwide as a leading branding expert, John has received numerous professional honors, including five consecutive American Association of Marketing Edison New Product Awards, the Governor’s Award for Outstanding Industry Contributions, the N.A.M.A. Best of the Heartland Award, and more than 80 other marketing and communications awards. John has lectured at several prestigious universities, including the Thunderbird School of Global Management, and has been a featured speaker at the International Trademark Association (INTA) and the American Marketing Association. He has served as a director of six organizations spanning business, education, and public service sectors. He is the author or the Amazon best-selling book "Winning the Naming Game When You're Not First: Smart Strategies for Second Place Brands." With a diverse array of accomplishments, John was one of the founders of the metro Phoenix area community of Cave Creek, Arizona. He is also an award-winning artist and photographer, an all-conference track and field athlete, a world-class Polocrosse player, and a Senior Olympic Gold Medalist. - [Julie Diaz-Asper — Greenbook](/content/insights/authors/jdasper/index.html): Julie Diaz-Asper is the founding partner of Social Lens Research (SLR), responsible for overall strategy and day-to-day operations. SLR helps companies to engage social media influencers in their product and marketing campaign development. SLR is powered by GigCoin, an influencer network with thousands of socially savvy content producers with deep knowledge of their speciality (e.g., educational bloggers, food bloggers, fitness, personal finance, green living). She has spent more than 20 years helping large organizations to innovate and pursue new market opportunities. As a strategy consultant at Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create market opportunities for telecom and media companies. Later Julie worked at American Express for nearly ten years to innovate how to reach, service, and engage its commercial card customer base using new technologies. She worked with AARP on a financial literacy 2.0 site called LifeTuner that leverages community, interactive tools and social media to reach 20 and 30 year olds to help them better manage their finances. Her work for LifeTuner included managing a private community of target users to co-create the LifeTuner offering (from branding to features and functionality). She has managed a wide range of research projects including usability labs, online surveys, private community facilitation and focus groups. Julie‚Aos community activities include serving as Chief Researcher for Latinos in Social Media (LATISM) and on the board of the Organization of American States Art Museum of the Americas. Find her on Twitter: @Juliediazasper - [Joeri Van — Greenbook](/content/insights/authors/jvandenberghadeceuninck/index.html): Joeri Van, Future-Consumer expert and Managing Director US at InSites Consulting (30 words) - [Jackie Cuyvers — Greenbook](/content/insights/authors/jcuyvers/index.html): Jackie Cuyvers, CEO at Convosphere (138 words) - [Tom H. — Greenbook](/content/insights/authors/tanderson/index.html): Tom H., Founder at OdinAnswers (51 words) - [Jake Hoare — Greenbook](/content/insights/authors/jhoare/index.html): Jake Hoare, (74 words) - [Hannibal and — Greenbook](/content/insights/authors/hmbrooks/index.html): Hannibal and, Insights Associates at Olson Zaltman - [David Pangilinan — Greenbook](/content/insights/authors/davidpangilinan/index.html): David Pangilinan, Manager, Audience Impact & Intelligence at Paramount (122 words) - [Liam Corcoran — Greenbook](/content/insights/authors/lcorcoran/index.html): Liam Corcoran, Vice President Ad and Audience Measurement EMEA at Research Now - [Rachel Dreyfus — Greenbook](/content/insights/authors/rdeyfus/index.html): Rachel Dreyfus is a Marketing Insights professional recognized for linking consumer insights to brand growth. Her talent in delivering consumer insights has led to groundbreaking innovations in products and customer experiences, navigating competitive threats and brand-building. In her most recent position as VP of Marketing Intelligence for Time Warner Cable in New York City, Rachel built and led a centralized research capability and broadened the scope of research to support Engineering, New Product Line Management (Wireless and Intelligent Home), and Customer Experience departments. Her team delivered insights specific enough to guide business decisions, contributing to more than 200% growth in Broadband market share and 400% growth in home phone market share during her tenure. Prior to joining Time Warner Cable, Rachel was Executive Director, Strategic Planning and Research for Gemstar-TV Guide, where she led the consumer research for TV Guide Magazine and TVG Online. Rachel is an award-winning member of CTAM (Cable Television Association of Marketers) and is also an active member of the Customer Experience Professionals Association. She is a graduate of Emory University in Atlanta, GA and now resides in Fairfield, CT with her husband and two teenage children. - [Karine Pepin — Greenbook](/content/insights/authors/kpepin/index.html): Karine is a seasoned quantitative researcher with over 20 years of experience. As a passionate advocate for the power of insights, she is dedicated to designing high-quality research focused on impact and actionability. Quirk’s Award winner and featured on industry podcasts and publications discussing data quality and the participant experience, Karine is the Co-Founder of The Research Heads, a non-agency agency committed to empowering in-house researchers by supporting them with any challenges, whether big or small, operational or strategic. - [Hakan Yurdakul — Greenbook](/content/insights/authors/hakan-yurdakul/index.html): Hakan Yurdakul, CEO at BoltChatAI - [Christopher Boon — Greenbook](/content/insights/authors/cboon/index.html): Boon, SVP of Dstillery’s Enterprise Solutions Group, is a creative, entrepreneurial leader with over two decades of success driving sales and marketing strategies to generate sustainable revenue growth for organizations, including RedBull, VitaminWater, and The Advertising Research Foundation. - [Mike Boehm — Greenbook](/content/insights/authors/mboehm/index.html): Mike Boehm, - [Steve Henke — Greenbook](/content/insights/authors/shenke/index.html): Steve Henke is Founder & President of Harpeth Marketing, experts in marketing & sales solutions for the Market Research Industry. Before starting Harpeth Marketing in 2012, Steve was President of 20|20 Research for six years. Steve is a sought-after speaker in our industry, having presented at numerous events hosted by GreenBook, the Insights Association (and CASRO & MRA before that), Quirk’s and QRCA. He is also the most prolific writer about sales & marketing in our industry, having authored more than 400 articles and a dozen eBooks. You can reach him at Steve@HarpethMarketing.com. - [Marco Vriens — Greenbook](/content/insights/authors/marcovriens/index.html): Dr. Vriens has led analytics, research and insights teams at Microsoft, GE Healthcare, and at various marketing research firms. His work and insights contributed to tackling emerging new competitors, increasing marketing efficiency and customer satisfaction, and significantly increased acceptance and usage of customer and marketing insights. He is the co-editor of the Handbook of Marketing Research, jointly with Dr. Rajiv Grover, published by Sage Publishing in 2006. This handbook won the 2006 Outstanding Title Award. He is the author of a new book: The Insights Advantage: Knowing how to win (2012). This book outlines a new approach to marketing research, analytics and data that leads to more and better insights and will help in closing the insights-action gap. He won the David K. Hardin Award for best paper in the AMA‚Aos Marketing Research Magazine. He can be reached via mvriens@msn.com - [Angela Muzzo — Greenbook](/content/insights/authors/amuzzo/index.html): Angela Muzzo is the founder of The Clean Slate Shop Inc., which specializes in the curation and synthesis of information and raw data from multiple sources. She can be reached at: amuzzo@cleanslateshop.ca 647.463.4650 www.linkedin.com/in/angelamuzzo (147 words) - [Pascal De — Greenbook](/content/insights/authors/pdburen/index.html): Pascal De, - [Nicole Alfano — Greenbook](/content/insights/authors/nalfano/index.html): Nicole Alfano is the Senior Product Manager at Behaviorally (Formerly PRS) in the Innovation Group specializing in the omnichannel path-to-purchase practice. She is a self-avowed Super Shopper herself, juggling the challenges of being a super researcher as well as a super mom to 2 little ones. If you have challenges or questions regarding omnichannel shoppers for your brands, she is only too happy to make time to help. Nicole.Alfano@behaviorally.com. (185 words) - [Kevin Gianatiempo — Greenbook](/content/insights/authors/kgianatiempo/index.html): With a traditional and digital media career that spans more than 15 years, Kevin brings a unique perspective to today's digital media landscape where multiple data sets are required to ensure accurate communications with consumers at all touchpoints along the customer journey. He currently leads Cint's Partnerships & Alliances team in the Americas structuring partnerships with Ad Tech Platforms (DMP/DSP/SSP) to leverage Cint's 40MM+ self-declared, 1st-party audience profiles to help deliver the right ad, to the right user, at the right time, on the right device. Prior to Cint, Kevin held business development roles at SpotX including managing programmatic platform partnerships with DSPs and building SpotX's re-seller business into a significant revenue driver. Prior to SpotX, Kevin was SVP Sales at TubeMogul, a video DSP, where he helped launch the company's advertising agency business to achieve revenue milestones. Kevin is based in Cint's San Francisco office. - [Jamie Jurgaitis — Greenbook](/content/insights/authors/jamie-jurgaitis/index.html): Jamie Jurgaitis, - [Janet Standen — Greenbook](/content/insights/authors/jstanden/index.html): Janet Standen, - [Monika Karamchandani — Greenbook](/content/insights/authors/monika-karamchandani/index.html): I have 17 years of work experience in consumer problem spotting and problem solving to make their lives better including expertise in various research types - Innovation (disruptive, transformational and beyond the core), trend spotting, qualitative, quantitative with latest digital tools across consumer insights and sensory science by understanding of global markets such as Asia Pacific, Europe, Australia etc. (150 words) - [Kevin Gray — Greenbook](/content/insights/authors/kgray/index.html): Kevin Gray is a marketing science and analytics consultant who has worked in marketing research for more than 30 years. His background covers dozens of product and service categories and over 50 countries. Kevin began his career on the client side in New York and he has done the A-Z of marketing research. This includes advanced analytics and new product development for Nielsen Customized and Kantar (Research International). He founded his consultancy, Cannon Gray, in 2008 and works with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. He's a strong believer in taking advantage of new research tools and data to their fullest...but without letting the tools and data become the ends instead of the means. - [Satpal Daryanani — Greenbook](/content/insights/authors/satpal-daryanani/index.html): Satpal has 10 years of experience working in Asia, Europe, and Africa. - [Kip Creel — Greenbook](/content/insights/authors/kcreel/index.html): Kip Creel, Principal at Chooseology (26 words) - [Mike Sherman — Greenbook](/content/insights/authors/mshermanngains/index.html): Mike Sherman, - [Derek Sawchuk — Greenbook](/content/insights/authors/dsawshuck/index.html): Derek Sawchuk is the Marketing Manager at Itracks, an innovative solutions company that helps marketers engage in meaningful conversations with their customers through online feedback and social networking. Derek is an enthusiastic marketing professional who enjoys employing strategic initiatives to increase reach and voice. Drawing on his international marketing and overseas work experience he successfully leads Itracks‚Ao product marketing, product management, marketing communications and public relations. He also finds himself slightly obsessed with marketing in general, global trends, qual research, technology, social media, public speaking and the future. Derek manages several online forums including Oq, the largest group of its kind for online qualitative practitioners, and was instrumental in launching the first ever online community for qualitative researchers. Visit http://www.itracks.com. - [Larry Burns — Greenbook](/content/insights/authors/lburns/index.html): Larry Burns is the CEO of StartSampling, a "digital pioneer" that created the online product sampling industry and continues to provide thought leadership and innovation today. He has more than 30 years of marketing research and consumer packaged goods experience with firms that include Heinz USA, Cadbury Beverages, General Foods and Information Resources, Inc. (IRI). Burns regularly shares his thoughts on a variety of topics on his blog, www.eclecticallysampling.com and you can follow him @JLarryBurns. Founded in 1999, StartSampling today distributes millions of product samples each month and offers a full range of sampling services. StartSampling helps marketers navigate the entire "How Sampling Works" process from targeting and media choices, through program packaging and digital asset design and development, physical assembly and fulfillment (USPS mail), compliant data handling, real-time monitoring and follow-on research. The company provides turn-key sampling solutions for the online sampling centers of major retailers such as Walmart, Sam's Club, Costco and many others. - [Abhijit Sah — Greenbook](/content/insights/authors/asah/index.html): I am passionate about exploring the way we feel, think and “decide”. Human Behaviour, Social Interactions and Perceptions are what excite me. I enjoy decoding the emotional world entrenched in the web of rationality to arrive at the skews and the balances. Application of Consumer Insights is the name of the game and belief in progressive methodologies drives me My curiosity is my passion & expanse drives the depth of my thoughts. - [Jack Wilson — Greenbook](/content/insights/authors/kwilson/index.html): As the Innovation Lead at 2CV – Jack is always on the lookout for ways to leverage technology to enhance the quality, depth and efficiency of research. Applying AI as an assistive tool in the research process is a particular passion area – Jack is at the forefront of spearheading 2CV’s adoption and assimilation of these tools into everyday research practice. (133 words) - [Lisa Yu — Greenbook](/content/insights/authors/lyu/index.html): Lisa Yu, Vice President at Ipsos Social Media Exchange - [Glen Kushner — Greenbook](/content/insights/authors/gkushner/index.html): Glen Kushner, Chief Innovation Officer at Converseon.AI - [Kelley Styring — Greenbook](/content/insights/authors/kstyring/index.html): Kelley Styring is principal of InsightFarm Inc. a market research and consumer strategy consulting firm. She has led insights for Procter & Gamble, Pepsico, Black & Decker and NASA prior to founding her own firm in 2003. Kelley is a published author and has been featured in USA Today, ABC News, Good Morning America, Brandweek, Fortune, Quirk's Marketing Research and The Market Research Daily Report from RFL Online. (107 words) - [Monika Rogers — Greenbook](/content/insights/authors/monika-rogers/index.html): Monika Rogers [Wingate] is a strategic growth leader with experience building brands and leading sales and marketing teams. In her role as CMB’s VP, Growth Strategy she will oversee Business Development and Marketing in close partnership with Account Executives, Product Development & Innovation, Client Services, and others. Most recently, Monika was VP and Head of Client Services at Illuminas where she led account growth for F500 brands in the healthcare and tech industries. She also launched and grew the research tech platform Digsite, which sold to customer experience company QuestionPro in 2022. Monika started her career in Consumer Insights at General Mills and later held innovation and brand strategy positions within Advertising and Brand Consulting agencies. She holds a master’s degree in marketing from University of Wisconsin-Madison, where she taught graduate and executive education classes. In her free time, she enjoys road cycling as well as following the Green Bay Packers and U.S. Women’s Soccer team. - [Alesia Siuchykava — Greenbook](/content/insights/authors/asiuchykava/index.html): Alesia Siuchykava is a Project Director at Data Driven Business and EyeforTravel. She focuses on producing and running high-level business events and conducting marketing campaigns; currently working on the 12th Annual Text Analytics West and Smart Travel Analytics summits. Alesia has a professional experience in Project Management, Marketing, PR and Journalism, and diverse background in financial services, travel, health care, automotive, pharmaceutical, and media industries. Alesia holds a Master‚Aos degree in Psychology from BSU. (198 words) - [Kevin Mabe — Greenbook](/content/insights/authors/kmabegreenbook-org/index.html): Kevin Mabe, Chief Analytics Officer at Corus (141 words) - [Dan Fleetwood — Greenbook](/content/insights/authors/dfleetwood/index.html): Dan Fleetwood is President of Research & Insights at QuestionPro, a global provider of online research and survey software - [Richard Evensen — Greenbook](/content/insights/authors/revensen/index.html): Richard is the SVP of Sales & Client Success at Phronesis Partners, a provider of global sample, primary and secondary research. He has spent more than 20 years in the industry as an analyst, consultant and project manager and successful developed distributed delivery systems and modular research services portfolios which significantly lowered the cost of delivery/research while driving high revenue growth. His previous experience includes tenures at IDC, Forrester Research and other consulting firms. He studied at the University of Florida and Nijenrode Universiteit (in the Netherlands), and speaks 8+ languages. - [Brant Cruz — Greenbook](/content/insights/authors/brant-cruz/index.html): Proud Chadwick Martin Bailey lifer (22+ years) who has had the privilege of working on some of the most interesting assignments ever awarded by the world's best clients. Brant has worked across industries and methodologies, and is particularly accomplished in global segmentation, product/service development, brand and NPS assignments, and work with many of the top platform, digital media, entertainment, eCommerce, and financial services brands. He is the holder of several self-claimed titles, including Segmentation Prophet; Funniest Man in Market Research; Kingmaker; Queenmaker; Slayer of Sacred Cows. Brant specializes in self-deprecating humor and is the proud Group Owner of the “Wicked Smahht Consumer Insights and Analytics Pros” invite-only group on LinkedIn". (118 words) - [Rajiv Ibrahim — Greenbook](/content/insights/authors/rajiv-ibrahim/index.html): Rajiv Ibrahim is the Head of UX Research at Telkom, with over 12 years of experience in market and user research. He has worked at tech companies like Gojek, combining analytical skills with an understanding of user patterns. - [Jan Zwang — Greenbook](/content/insights/authors/jzwang/index.html): Jan Zwang, Sr. Market Manager & Customer Insights at VodafoneZiggo (145 words) - [Ian Floyd — Greenbook](/content/insights/authors/ianfloyd/index.html): Ian Floyd, Head of Research and Insights at Tremendous (43 words) - [Norbert Sari — Greenbook](/content/insights/authors/norbert-sari/index.html): Norbert (he/him) is a seasoned brand storyteller, strategist, and designer in the insights space. Over the past decade, he's worked with countless insights companies globally to bring strategy, creatives, and copy together to inspire growth. He strives to bring about a positive change in the way we approach branding and marketing in the research industry. Norbert is a passionate DE&I advocate and a member of ESOMAR and MRS. - [Lee Frederiksen — Greenbook](/content/insights/authors/lfrederiksen/index.html): Lee is a managing partner at Hinge, a premier professional services branding and marketing firm. He brings over 30 years of experience to the firm's clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story. He is co-author of Spiraling Up: How to Create a High Growth, High Value Professional Services Firm. (201 words) - [Chris Harvey — Greenbook](/content/insights/authors/charvey/index.html): Chris Harvey is the Founder of Activate Research. Activate Research inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. (156 words) - [Fernando Hernandez — Greenbook](/content/insights/authors/fernando-hernandez/index.html): Fernando Hernandez, Sr. Project Assistant at 10K Humans - [Paul Conner — Greenbook](/content/insights/authors/pconner/index.html): Paul Conner has been a consumer/marketing researcher since 1982 serving a variety of businesses and working for all company types‚ Agency, client, and supplier. In 2004 he founded Emotive Analytics, a consumer research firm devoted to assessing the emotional dynamics of consumer behavior. Mr. Conner's works and thinking have been published in Quirk's, QRCA Views, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Furthermore, he has spoken at AMA, QRCA, IFT, Path to Purchase Institute, Design & Emotion Society, and CTAM conferences and events. - [Kate Parish — Greenbook](/content/insights/authors/kateparish/index.html): Kate Parish is a chief marketing officer at Onilab. Kate sees the marketing mission in ensuring business growth. She helps businesses create campaigns, solve problems, and enhance website metrics. - [Arundati Dandapani — Greenbook](/content/insights/authors/adandapani/index.html): Arundati Dandapani, CMRP, MLITT, leads the Social Media and Publications initiatives with the MRIA’s Emerging Leaders Task Force, has worked for prime global media, education and research brands including most recently with the Rotman School of Management at the University of Toronto, and is on Twitter at @itadnura. - [Tasbhih Amin — Greenbook](/content/insights/authors/tasbhih-amin/index.html): Tasbih Amin is the Marketing Manager at Cirface, an award-winning Asana Platinum Solutions Partner based in Toronto, Canada. A Marketing Operations specialist, she focuses on designing content systems and workflow strategies that help teams use Asana more effectively—from intake and approvals to execution and follow-through. - [Scott Litman — Greenbook](/content/insights/authors/slittmangreenbook-org/index.html): Scott Litman is an entrepreneur in search of new ways technology can advance organizations' mission. From the early days of the Internet and the first websites to business portals of the dot com era and then 1:1 marketing, and now the latest generation of AI—Scott has a broad history of building businesses that help clients take advantage of cutting-edge digital transformation. Today, Scott is the Co-founder of Lucy, Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches, and learns all of the data you share with her—a one-stop AI-powered knowledge platform for all the information you own and license. The needs of our clients shaped her, and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers. (383 words) - [Mark Hammer — Greenbook](/content/insights/authors/mhammer/index.html): Mark Hammer, CEO at Bloomfire (99 words) - [Melanie Courtright — Greenbook](/content/insights/authors/mcourtright/index.html): Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research, including online, mobile and social. Melanie has a Bachelor's degree in business administration and marketing. She also serves on the board for the Marketing Research Association, and is a respected writer and speaker. She currently serves as Vice President of Research Services at Research Now. (265 words) - [Ben Hookway — Greenbook](/content/insights/authors/bhookway/index.html): Ben Hookway is the CEO of Relative Insight, and it was he who took the company from an academic spin out into a commercial SAAS platform used by leading customer-focused organisations such as Comcast, Nespresso and Delta. An early innovator in text analytics, Ben is one of those CEOs who is truly passionate about his technology, and crucially how it works. He knows first-hand how Relative Insight's tech helps brands effectively engage with their customers by deeply understanding how different audiences speak. - [Rafał Sobczak — Greenbook](/content/insights/authors/rsobczak/index.html): Rafał Sobczak- co-creator of innovative IT systems of the enterprise scale (internet panels, systems supporting the implementation of research with any techniques, questionnaire systems, etc.). In the years 2003-2017, he was associated with Kantar Polska, where he was the head of the sample and database technology selection team. Research and Development Director and CEO of SoftArchitect. From May 2020, he is the content consultant of the Radio Research Committee. (158 words) - [Anuradha Mohan — Greenbook](/content/insights/authors/amohankumar/index.html): Dr. Anuradha is a Consumer Psychologist currently working in the Insights Function at PepsiCo Foods North America. Her journey spans an experience in copywriting, researching the role of brands in establishing identity and status in one’s social group, front-end Innovation in the foods and personal care space, and foresights. She has led research for the launch of Mary Kay’s Botanical Effects, Tostitos Avocado Salsa, and Salsa Verde. (146 words) - [Kirk Hendrickson — Greenbook](/content/insights/authors/khendrickson/index.html): Kirk Hendrickson, CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University. - [Prashant Hari — Greenbook](/content/insights/authors/prashanthari/index.html): Prashant Hari is the Technical Services Innovation Specialist at Australian firm Colmar Brunton, where he plays an active role in the development, implementation and execution of new products and is recognized as a thought-leader in the Social Media space. Prashant is a member, speaker and contributor to the Australian Market and Social Research Society. In addition to his work in innovation for Colmar Brunton, Prashant describes himself like this: Social media evangelist, Brand geek, obsessed with mass communication, popular taste, psychology, history and the art of global collaboration in Social Media ranging from Mumbai to Sydney. On a mission to prove two way dialogues between people has the ability to change your personal life, business or brand ONLY if you're willing to collaborate and listen! He is also the Editor of Social Wizz (http://socialwizz.com/), where he puts his thoughts and ideas about Social Media and show how it can add value to your personal life, business or brand, and what trends and technologies are emerging globally, and also engage in discussions with other like-minded individuals. He is currently working on his first E-book YOURALITY- How the digital landscape is changing your reality (381 words) - [Ali Henriques — Greenbook](/content/insights/authors/ali-henriques/index.html): Ali leads research innovation for Qualtrics Market Research business, which comprises AI-powered tools and solutions, wrapped in human-powered strategy and services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Qualtrics Market Research, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. - [Cecilia Sylvan — Greenbook](/content/insights/authors/ceciliasylvanmartin/index.html): Cecilia is a Senior Director at The Big Picture a strategic insight consultancy specializing in innovation, design and brand experience. Using design thinking and behavioral science they unlock insights that create impactful brands. - [Tasneem Dalal — Greenbook](/content/insights/authors/tasneem-dalal/index.html): Tasneem Dalal (Tas) is a Customer Success Director at Product Hub – Powered by MMR, helping brands uncover real consumer insights and maximize market research technology. Passionate about impact, Tas builds strong relationships, turns insights into action, and empowers teams to deliver exceptional experiences. Tas loves networking, attending conferences, and staying on top of industry trends, always seeking new ways to innovate and drive meaningful change. - [Colleen Kennedy — Greenbook](/content/insights/authors/ckennedy/index.html): Colleen Kennedy, Director of Marketing at GreenBook - [Alice Kerry — Greenbook](/content/insights/authors/akerry/index.html): Alice Kerry, Associate Director at YouGov - [Fiona Blades — Greenbook](/content/insights/authors/fbladesgreenbook-org/index.html): Fiona Blades, President and Chief Experience Officer at MESH Experience (177 words) - [Tony Jarvis — Greenbook](/content/insights/authors/tjarvis/index.html): A global advertising and media research architect, Tony's diverse international experience encompasses all facets of marketing whether serving the brand advertiser, ad agency, media seller or the research vendor segment. He has enjoyed primary roles with some of America's largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. As a global champion of new, more accountable methods for media measurement he was a member of the Steering Board and Technical Committee of the ESOMAR Global Guidelines on Out-of-Home Audience Measurement. He was instrumental in the development of "New Postar" now "Route" in the UK and "Eyes-On" in the US. He is a regular speaker at international Symposia including the ESOMAR Worldwide Multi-Media Measurement (WM3) Conference where he served as the Conference Chairman in Berlin in 2010 and co-presented, "Reach & Frequency Challenges as Traditional Media go Digital". In 2012, he authored the Green Paper, "Time to Take Ownership" regarding the measurement and harmonization of DOOH metrics globally. His presentation, "Value of OOH Global Currencies - Where do we go next?" at the 2012 FEPE International OOH Congress was widely acclaimed. He was a member of a blue ribbon panel on "Big DATA" where he presented, "The Third Edge of the Sword" at the EACA Autumn Meeting in Brussels, September 2013. At the Transit Media Group's OOH-Transit Congress in Saint Petersburg, July 2014, Tony presented the keynote, ""The Media Olympic Games: Can Transit become a Mandatory Sport?"" which he co-authored with Cindy Rosenblum. He has been a long standing Judge for both the "Creative Media Awards" and the "Digital Out of Home Awards" sponsored annually by Media Post. - [Elizabeth Dean — Greenbook](/content/insights/authors/edean/index.html): Elizabeth Dean is a senior experience management (XM) scientist with 20+ years of designing and leading research for commercial, academic, and government customers. Her expertise is in survey and market research design, UX research, brand health, technology adoption, and cross-cultural research. She is passionate about designing questionnaires, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process. Liz has published research in the International Journal of Social Research Methodology, Military Psychology, and Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press. - [Nicholas Lee — Greenbook](/content/insights/authors/nlee/index.html): Nicholas is a multidisciplinary designer with specialties in branding, user experience, and advertising. He possesses 13+ years of design experience in boutique branding studios and major design agencies suchnas DDB, Possible Worldwide, Blue Marlin, and Wunderman. He has helped companies create meaningful brand experiences and stay true to themselves in a multi-sensory world across all channels. He has brought a wide range of brands to life through creating brand stories and giving them the right tone of voice through design and strategy. (338 words) - [Sabine Weich — Greenbook](/content/insights/authors/sweich/index.html): As Communications Manager at succeet GmbH, Sabine is in charge of all things editorial and content. She is really curious about market research and its topics - no wonder, as she was previously an editor and member of the chief editorial team at the former magazine “Research & Results”. - [Holland Martini — Greenbook](/content/insights/authors/holland-martini/index.html): Holland Martini is redefining the role of research in business by blending data with creativity, empathy, and emotional intelligence. As co-founder of GoodQues, she challenges traditional qualitative and quantitative research models to make business decisions more human-centered. A sought-after speaker at FastCompany and Social Media Week, Holland is passionate about transforming raw numbers into compelling narratives that inspire action and drive meaningful innovation. (205 words) - [Ofri Ben — Greenbook](/content/insights/authors/obporat/index.html): Ofri Ben, (95 words) - [Brett Watkins — Greenbook](/content/insights/authors/bwatkins/index.html): Brett Watkins earned his BA in Political Science at UNC-Asheville, and has been in market research for 23 years – 13 of which have been at L&E. Brett loves helping others be successful. He's thrilled to spend his days providing opportunities for others to make the things they’re passionate about even better. According to Brett, he has the greatest job in the world – paying people to tell companies how to improve! He's a bit of a sports nut. He likes to golf, but really enjoys most any sport. His favorites are the Redskins and UNC Basketball. If he's not watching a game, he loves to cook, eat, drink and be merry with friends and family. (220 words) - [Steve Orlick — Greenbook](/content/insights/authors/sorlick/index.html): Steve Orlick, - [John Williamson — Greenbook](/content/insights/authors/qualvu/index.html): John founded Qualvu in 2007 with a vision to disrupt the $6 billion qualitative research category, by taking research out of the focus group and into consumers‚Ao lives. Qualvu provides businesses an online platform and a smartphone application to gather online video-based insights from their customers faster and more cost effectively than ever before. As Qualvu‚Aos Chief Executive Officer, John is responsible for the company‚Aos strategic vision and execution, and has grown Qualvu from start-up to the leader in video-based qualitative intelligence, more than tripling revenues in 2010 with over 1,400 projects and over 100,000 video responses. Qualvu‚Aos clients include some of the world‚Aos most influential brands, including Procter & Gamble, Microsoft, Unilever, Chrysler, Toyota, Disney, Kellogg‚Aos, and Yahoo!. Formerly, John was a founding partner of VerusLive, a pioneer in the field of online in-depth interview techniques. Innovations he helped design have been used by companies such as Microsoft, Ericsson and Comcast to conduct more than 1,000 webcam interviews across the globe. John also co-founded Jabbits, the world‚Aos first video-based online Q&A community. John has held leadership positions in the technology industry, including Guardent, which was acquired by VeriSign in 2005, and eSoft, where he assisted on their IPO in 1999 and served as Managing Director of international sales in London. John has also successfully built various start-ups. He founded and ultimately sold Maxwell Express, a transportation logistics firm that pioneered development of technology-based delivery systems. He earned a Bachelor of Fine Arts degree in Marketing and Advertising from Southern Methodist University. - [Drew Bishop — Greenbook](/content/insights/authors/dbishop/index.html): Drew Bishop, Contributing Writer & Media Specialist at MeriTalk - [James Rogers — Greenbook](/content/insights/authors/jrogers/index.html): James Rogers, - [Annie Pecoraro — Greenbook](/content/insights/authors/apecoraro/index.html): Annie Pecoraro, Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation - [Val Razo — Greenbook](/content/insights/authors/val-razo/index.html): Val Razo is a freelance SMM consultant who highlights the importance of using social media for business growth. - [Charlotte Sibley — Greenbook](/content/insights/authors/csibley/index.html): Charlotte Sibley is the President of Sibley Associates and a MRII Board Director - [Matt Michaud — Greenbook](/content/insights/authors/mmichaud/index.html): Matt Michaud, (124 words) - [Z Johnson — Greenbook](/content/insights/authors/z-johnson/index.html): Z Johnson started her career in market research as a survey programmer over 20 years ago in the basement of a United States national laboratory. Since then, she has had held leadership roles supplier-side, brand-side, and with market research technology firms. Her broad experience has provided her unique perspectives on the industry. She pulls these perspectives into play when working with customers through MRXplorer, where she helps close the gap between brands purchasing research technology and using that research technology. In her spare time, she enjoys as wide a range of hobbies as her career experience: reading, watercolor painting, boardgames, piano playing, calligraphy, and, on occasion, 3D printing. (443 words) - [Jonathan Price — Greenbook](/content/insights/authors/jprice/index.html): Jonathan Price is a pioneer in the incentive and reward industry, and has led Virtual Incentives to develop an industry leading incentive platform that enables businesses to reward in a way that is simple, cost-effective, secure, reliable, green and, most importantly, instant. - [Virtual Incentives — Greenbook](/content/insights/authors/virtualincentives/index.html): Virtual Incentives (VI) provides the market research industry incentive solutions proven to increase response rates, strengthen engagement and maintain panel loyalty. As the leading provider of Visa® rewards, Global Visa® Virtual and offering eGift cards from 250+ merchants, VI serves 1000+ corporate customers, including more than 40 Fortune 100 companies. VI simplifies the order and delivery process in a way that is cost-effective, flexible and completely customizable. With VI, there is no minimum order size, rewards can be delivered globally, and superior customer service is provided to both customers and their clients. (141 words) - [Jake Wolff — Greenbook](/content/insights/authors/jwolff/index.html): Jake Wolff, Chief Commercial Officer at Cint (117 words) - [Kristin Marino — Greenbook](/content/insights/authors/kristin-marino/index.html): Kristin Marino, Chair 2026 Conference at QRCA (133 words) - [Brian Tarran — Greenbook](/content/insights/authors/btarran/index.html): Brian is the editor of Research Magazine and Research-Live.com. Get in touch if you have ideas for articles or interviews that you'd like to discuss with us. You can find our writing guidelines at http://bit.ly/writeforresearch Contact Info Brian Tarran Editor Tel: +44 (0)20 7566 1864 E-mail: brian.tarran@researchmagazine.co.uk - [Allison Spoelhof — Greenbook](/content/insights/authors/aspoelhof/index.html): Allison Spoelhof, Director of Institutional Effectiveness at Northwood University (124 words) - [InterQ Research LLC — Greenbook](/content/insights/authors/interq-research-llc/index.html): InterQ Research LLC, - [Fitria Sabaruddin — Greenbook](/content/insights/authors/fitria-sabaruddin/index.html): Fitria Sabaruddin, Head of Research - Food Pod at Gojek - [Chris St. — Greenbook](/content/insights/authors/csthilaire/index.html): Chris St., - [Severine Tarayre — Greenbook](/content/insights/authors/severine-tarayre/index.html): Severine Tarayre is a French-American insights professional with 20+ years of experience, who has helped brands like Circana, Capital One, or Gogo squeeZ shape brand strategy and product innovation. She was a freelance researcher for the past few years before recently joining Capital One as Senior Manager, Marketing insights. (136 words) - [Nick White — Greenbook](/content/insights/authors/nick-white/index.html): Nick has more than 10 years' experience in consumer insights on both agency and brand sides. As part of Attest’s Customer Research Team, Nick supports clients to uncover opportunities for growth. (117 words) - [Priscilla McKinney — Greenbook](/content/insights/authors/pmckinney/index.html): Priscilla McKinney, (112 words) - [Alim Barnes-Gaskins — Greenbook](/content/insights/authors/abarnesgaskins/index.html): Alim Barnes-Gaskins, Insights Analyst, Behavioral Qualitative at PRS IN VIVO - [Danielle Garan — Greenbook](/content/insights/authors/danielle-garan/index.html): Danielle Garan, (80 words) - [Yogesh Chavda — Greenbook](/content/insights/authors/yogesh-chavda/index.html): Yogesh Chavda is Lecturer in Marketing, and AI in Marketing at the University of South Carolina, a former global brand insights lead at P&G, Pinterest and global head of always on marketing at Spotify and the founder of Y2S Consulting. He writes a weekly newsletter In Search of Normal on AI, synthetic data and brands operating in stigmatized industries. He is also the host of Next Frontier in Insights podcast. - [Rimma Teper, — Greenbook](/content/insights/authors/rtepergreenbook-org/index.html): Rimma Teper,, (105 words) - [Joan Cassidy — Greenbook](/content/insights/authors/jcassidy/index.html): Joan Cassidy, Vice President at Lieberman Research Worldwide - [Jon Puleston — Greenbook](/content/insights/authors/johnp/index.html): Jon Puleston, is Vice President of GMI Interactive, part of the GMI group based in London. GMI (Global Market Insite, Inc.) is a leading provider to the global online research industry headquartered in Seattle, USA. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry‚Aos first ever flash survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. His company was purchased by GMI in 2006. Over the last 3 year he has been conducting extensive research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK demonstrating how some of these techniques have been successfully been put into practice. - [Christine Lally — Greenbook](/content/insights/authors/clally/index.html): Christine Lally, President at Fieldwork Boston (111 words) - [Clare McHatton — Greenbook](/content/insights/authors/claremchatton/index.html): Clare McHatton is Director of Business Development at Walr. With 15 years of progressive, successful, and diverse experience, McHatton has carried out business with a client base including brands such as Tesco, McDonalds, and Orange, and has also forged global partnerships with some of the largest market research companies. - [Dan Kvistbo — Greenbook](/content/insights/authors/kvistbo/index.html): Originally an emergency management officer, Dan Kvistbo joined Norstat in 2002 and is currently their director of R&D. Kvistbo regularly attends at international market research conferences and has spoken at corresponding events in the Nordics. He writes articles on methodological issues for Norstat‚Aos quarterly newsletter 'Top of Mind'. You'll find him at @Kvistbo. - [Eliza Jacobs — Greenbook](/content/insights/authors/ejacobs/index.html): Eliza Jacobs, Director, Consumer Insights & Analysis at PBS - [Nikki Lavoie — Greenbook](/content/insights/authors/nlavoie/index.html): Nikki Lavoie, Director of the up-and-coming MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants. - [Martha Wyatt — Greenbook](/content/insights/authors/mwyatt/index.html): Martha is an Associate Consultant at IDR Medical. She has over 5 years experience working on market research projects encompassing a range of specialisms, including Radiology, Neonatal Care, Continence Care and Wound Care, in both established and emerging markets. - [Tallulah Thompson — Greenbook](/content/insights/authors/tthompson/index.html): Tallulah Thompson, - [Greg Dunbar — Greenbook](/content/insights/authors/gdunbar/index.html): Greg Dunbar, EVP, Enterprise Solutions has more than 20 years of experience in media and enterprise technology spanning both successful start-up businesses, one of the world’s most recognised media companies, and the Salesforce software eco-system. Prior to joining Cint in 2016, Greg spent seven years on the Advertising Board of Time, Inc., and was most recently EVP of CloudSense, an Enterprise SaaS vendor and tech consultancy specialising in digital transformation. Outside work, Greg enjoys spending time with his family and coaching his local junior cricket team. - [Brent Snider — Greenbook](/content/insights/authors/brent-snider/index.html): Based in New York, Brent Snider is Managing Director, Global Business Development and Marketing at Behaviorally. He leads new business growth across key verticals, including Health & Well-Being, Technology, Retail, and Alcohol, and supports the company’s broader commercial expansion. Brent brings more than 20 years of experience in market research and global commercial leadership, including senior roles at leading behavioral science-based research companies. He is focused on applying behavioral science, technology, and AI to improve speed, accuracy, and business outcomes for clients. - [Andy Whitmore — Greenbook](/content/insights/authors/andy-whitmore/index.html): Andy Whitmore, Strategy Director at 438 Marketing (88 words) - [Nicole Maher — Greenbook](/content/insights/authors/nmaher/index.html): Nicole Maher, - [Emily Simmonds, — Greenbook](/content/insights/authors/esimmondshwells/index.html): Emily Simmonds,, at Fresh Squeezed Ideas - [Florian Kahlert — Greenbook](/content/insights/authors/fkahlert/index.html): Florian Kahlert is Managing Director of GfK MRI. He can be reached at florian.kahlert@gfk.com. - [Elaine Riddell — Greenbook](/content/insights/authors/elaine-riddell/index.html): Elaine is a managing director at Oaklins DeSilva+Phillips in New York. She has deep operational expertise in the data, analytics and insights-led consulting industry supporting healthcare and, in particular, life sciences as well as consumer-driven sectors and on a global basis. She understands the disruptive market dynamics shaping these industries and influencing M&A priorities and spending. - [Michael Howard — Greenbook](/content/insights/authors/michaelhoward/index.html): Michael Howard is the Head of Marketing at Infotools (www.infotools.com). He is a data-driven marketer with nearly 20 years of experience in helping B2B and B2C businesses provide exceptional experiences to their customers. He currently serves as the Deputy Chair for Research Association New Zealand (RANZ) and is the Esomar Representative for New Zealand. - [Rob Press — Greenbook](/content/insights/authors/rpress/index.html): Rob Press is a content marketing manager at Deputy, a robust scheduling software that can be used to manage your workforce in a wide variety of different industries. Aside from helping businesses reach operational efficiency, he keeps up to date with the latest trends in SaaS, B2B, and technology in general. (132 words) - [Lucy Manole — Greenbook](/content/insights/authors/lucymanole/index.html): Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling. (155 words) - [Carly Fink — Greenbook](/content/insights/authors/cfink/index.html): With nearly 20 years of experience, Carly Fink has worked extensively in marketing strategy, competitive analysis, innovative and traditional research across a variety of industries. Carly previously worked at Harris Interactive, J. Walter Thompson, and Grey Advertising. She is a recognized authority on advertising strategies and market research across multiple channels (brand, digital, CRM, and social media). Carly currently teaches Advertising Strategic Planning, Marketing, and Market Research at Baruch College and New York University. She has contributed to multiple articles, scholarly journals and books, as well as spoke at several conferences. Carly graduated from Lafayette College with honors, and was awarded a dual MS from Boston University in Applied Communication Research and Advertising. She also received her MBA in Marketing at Baruch College. Carly currently serves on the board of Mosaic, a 500-person digital marketing association. - [Larry Friedman — Greenbook](/content/insights/authors/lfriedman/index.html): LARRY FRIEDMAN, Ph.D. is former Chief Research Officer, TNS North America. Larry has over 30 years of experience in research, and has worked on both the client and research company sides of market research. Larry consults extensively with senior level client executives on the business implications of their research. He also publishes widely, and speaks before numerous industry forums, including ARF, IIR, AMA and ESOMAR conferences. He is a winner of a 2009 ARF "Great Mind in Innovation" Award. Larry's market research experience began at General Foods Corporation. Since then he has worked in numerous categories, including FMCG, financial services, pharmaceuticals (OTC and Rx), IT, telecoms, automotive and others. He has considerable experience in a wide variety of research areas, including brand equity research, tracking research, communications research (digital and traditional), social media, customer experience research, strategic/segmentation studies, and new product development. He has extensive experience with integrating these different types of research, and distilling larger strategic implications from them. Larry received his Ph.D. in Social Psychology from Columbia University. (432 words) - [Katie Warwick — Greenbook](/content/insights/authors/katie-warwick/index.html): Katie Warwick is a Partner at brand research agency Hall & Partners, where she has worked for 15 years supporting global brands across telecoms, finance and consumer goods sectors. She has a BA in Marketing from the University of Portsmouth. - [Jordan Neve — Greenbook](/content/insights/authors/jordan-neve/index.html): Jordan Neve is a Client Strategy and Insights Manager at Orchard, leveraging nearly four years of deep industry exposure to drive impactful, client-focused research. Beyond project execution, Jordan has been instrumental in growing and training a high-performing team, ensuring every client receives focused, strategic guidance rooted in real consumer behavior. With a sharp analytical mindset and a passion for translating complex data into actionable strategy, she helps bridge the gap between what consumers say and what they actually do—turning insights into business advantage. (135 words) - [Mike Stevens — Greenbook](/content/insights/authors/mstevens/index.html): Mike Stevens, (130 words) - [Paul Rubenstein, — Greenbook](/content/insights/authors/prubenstein/index.html): Paul Rubenstein, Ph.D., is President & CEO At Accelerant Research. Dr. Rubenstein is responsible for the firm's development and management of client relationships and business strategies. Prior to starting Accelerant, Paul served as MAi's Leader in its Financial Services Practice. In this capacity, Paul managed over 100 studies for Bank of America and other clients in a wide variety of industries. His previous position was Director of Marketing Research at Bank of America. Prior to his tenure at Bank of America, Paul was employed by J.P. Morgan, PSI Global and Bozell Advertising. Paul's areas of specialization include customer satisfaction and loyalty, consumer segmentation, product development, and communications research. Most of his career has been focused in the financial services industry. Paul has a Ph. D. in Psychometrics from Fordham University. Join Paul's LinkedIn network at http://www.linkedin.com/pub/0/474/849 - [Laura Davies — Greenbook](/content/insights/authors/ldavies/index.html): Laura Davies is Senior Vice President at Vision Critical, currently heading up Vision Critical University, a new initiative in education and thought leadership. Prior to this, she managed Vision Critical's National Panels and associated services in the U.S., Canada and the U.K. She joined Vision Critical in 2006 as VP Panel Strategy and consulted with many key clients on aspects of panel design, recruitment and health, as well as architecting the panel management service programme. Laura hales from the UK where she began her career at YouGov, the U.K.'s pioneering online research agency, cutting her teeth in public opinion and media research before carving out a role in all things panel-related. Laura has an M.A. from Oxford University and the Advanced Certificate in Market and Social Research. You can reach Laura at laura.davies AT visioncritical.com - [Peter Aschomeit — Greenbook](/content/insights/authors/peteraschomeit/index.html): Peter Aschmoneit walked away from the "perfect" CMO career to dismantle the very industry he served. After leading global brands for giants like Unilever and Danone, he realized that traditional marketing was still flying blind on gut feel. In 2014, he founded quantilope to turn the insights industry upside down. With a doctorate from the University of St. Gallen and a veteran’s perspective on the CPG world, Peter is on a mission to replace manual execution with an AI-native consumer intelligence platform. Today, he is empowering brands to free every decision from guesswork and drive growth at the speed of the agentic era. (179 words) - [Diane Hayes — Greenbook](/content/insights/authors/dhayes/index.html): Diane gravitated to epidemiology while in graduate school, drawn by a love for data and a curiosity to see what she might learn. Most people hate statistics but Diane loves it, at heart she is a true scientist. She spent time in academia, working on large NIH sponsored clinical trials but the bulk of her career has been in the business world. Diane enjoys taking an idea, molding it, making it happen ‚Ai she has the perfect drive for an entrepreneur. Diane will tell you that since her days of playing college basketball she has loved being part of a team; it appeals to her desire to work with others, make a plan and execute together. She finds the InCrowd team an inspiring group and can learn something from them every day. Diane runs operations for InCrowd and manages the respondent side of the business. Currently that means recruiting, engaging and developing a very large Crowd of healthcare professionals. She blogs on a variety of data, panel management and mobile market research topics. During her free time Diane enjoys walking on the beach and swimming in the ocean (a perk of living in Florida), watching any sporting event (except the Red Sox), learning a new technology and spending time with family and friends. (294 words) - [Steven Snell, PhD — Greenbook](/content/insights/authors/steven-snell-phd/index.html): As Head of Research at Rep Data (www.repdata.com), Steve advises on survey programs for brand, product, employee, customer, and marketing research. Steve's expertise includes questionnaire design, concept and product testing, segmentation, experimental design, brand tracking, and longitudinal research. (162 words) - [Ashley Shedlock — Greenbook](/content/insights/authors/ashedlock/index.html): Ashley has specialized in blog writing and content creation. She enjoys creating meaningful content that helps tell a story. Before joining the Greenbook team, she created a variety of content in different areas and obtained a Bachelor of Arts degree in Communication with a concentration in Journalism and a minor in Global Affairs. When she’s not at work, she enjoys writing, and photography. (354 words) - [Dr. Bruce — Greenbook](/content/insights/authors/bisaacson/index.html): Dr. Bruce Isaacson is President of MMR Strategy Group. Bruce is a leading expert on marketing, research, and strategy. His speaking engagements, consulting, planning, and coaching focus on using insight about consumers and customers to grow products, brands, and businesses. Before joining MMR, he served as the West Coast Practice Leader of Executive Development for an international strategy consulting firm. Earlier in his career, he was a marketing and strategy consultant at The Boston Consulting Group. Bruce has worked as General Manager at a publicly traded data processing company, as Division President at a software and media services company, and as Vice President responsible for marketing and strategy at a national financial services company. Earlier, he was a Dean‚Aos Doctoral Fellow at Harvard Business School, where he wrote best-selling teaching materials. He has taught marketing and strategy for executive groups and an executive MBA program. He is on the editorial boards of the Journal of Business to Business Marketing and The Trademark Reporter. Bruce is a frequent speaker at conferences and at client events on topics relating to customers, brands, products, and strategy. He regularly speaks and teaches on topics relating to marketing, marketing research, and marketing and sales planning, and often testifies as an expert on topics relating to marketing, research, and consumer behavior. Bruce holds both MBA and Doctor of Business Administration degrees from Harvard Business School, where he graduated with highest distinction as a Baker Scholar. He also holds a Bachelor of Science degree in engineering from Northwestern University. - [Ruben Alcaraz — Greenbook](/content/insights/authors/ralcaraz/index.html): Ruben Alcaraz is often described as inventive, assertive and high performing marketing professional who is credited with combining marketing and management expertise to boost brand awareness for major organizations such as Nielsen, Miller Brewing Co., and Meijer across highly competitive business markets. Strategist, innovator, and tactical leader of enterprise and nationwide events and initiatives that build brand value resulting in sustainable, profitable growth. Ruben has also served in the advisory board for Michigan State University's Masters of Science in Market Research and the Nielsen Retail Advisory Board. Ruben resides with his family in Huntington Beach, California. - [Ari Popper — Greenbook](/content/insights/authors/aripopper/index.html): Ari Popper is an industry leader and has over 20 years' experience as marketing, consumer research and innovation consultant working with the world's leading brands. Ari has grown and led small and large market research organizations and is currently the Founder and CEO of two cutting edge technology and consultancy firms. A regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related, Ari is currently working on a number of freelance assignments for Greenbook - the premier online website for the market research industry. - [Martin Oxley — Greenbook](/content/insights/authors/martinoxley/index.html): Martin has been the Managing Director of BuzzBack Europe since its inception in 2007. In his 20+ years in research, he’s worked for two of the biggest global custom firms, Ipsos and TNS. Martin is the recipient of a 2009 MRS Fellowship and is a regular speaker and chair of MRS and ESOMAR events. (174 words) - [Lois Conklin — Greenbook](/content/insights/authors/loisconklin/index.html): Lois has extensive research experience having moderated for over 25 years in the pharmaceutical, consumer health, and high technology industries. She received her advanced certification from Burke Market Research Institute. Burke Institute: Qualitative and Quantification Advanced Certification Pennsylvania State University Winner of the QEC excellence award in innovation Authored Best Practice Paper: Communications Research - [Paul Hagen — Greenbook](/content/insights/authors/paul-hagen/index.html): Paul Hagen, Principal Director at Alida - [InnovateMR — Greenbook](/content/insights/authors/innovatemr/index.html): InnovateMR , at InnovateMR - [Kristin Luck — Greenbook](/content/insights/authors/kluck/index.html): Kristin Luck is a growth hacking consultant and serial entrepreneur specializing in nontraditional sales and marketing strategies. She is a regular contributor to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) and is consistently ranked as one of the top sales and branding experts to follow on Twitter. Kristin most recently served as a partner and President/CMO of Decipher. She currently serves as a strategic growth hacking consultant in the marketing measurement industry. You can check out Kristin's work at www.kristinluck.com or contact her at kristin@kristinluck.com. - [Michelle Joseph — Greenbook](/content/insights/authors/michelle-joseph/index.html): With the benefit of a significant career in pioneering leadership in talent acquisition and executive search, Michelle Joseph has now created Inter-rupt Communications — The Ideas Distillery, where innovation meets human potential. A reframing of how organisations attract, develop, and retain exceptional talent through the groundbreaking Fractal Search® methodology, a multi-disciplinary approach that uncovers the ‘Hidden Variable’ driving extraordinary performance. Known for a human-centric, insightful approach, Michelle partners with organisations and professionals alike to uncover unique value propositions, align cultures, and foster innovative talent strategies that transform businesses. Through workshops, advisory, and thought leadership, she has a track record of inspiring leaders to see talent not as fungible resources but as the ultimate source of asymmetrical advantage. Before founding Inter-rupt Communications, Michelle served as Director of Skills2Recruit from 2002 to 2025, where they redefined executive search as a strategic journey to attract the market’s top-tier game-changers. Their expertise spans diverse industries including Financial Services, FMCG, Market Research, Media, Technology, and Professional Services, consistently delivering talent who don’t just meet expectations — they exceed them. At the core of Michelle’s work is a deep commitment to connecting purpose-driven professionals with visionary businesses. By balancing traditional job requirements with the often-overlooked unspoken role needs, Michelle helps clients build and protect their talent moat — a unique ecosystem of high-value, hard-to-replicate talent that fuels sustainable competitive advantage and reduces turnover risk. - [Nichole Clinkinbeard — Greenbook](/content/insights/authors/nclinkinbeard/index.html): Nichole Clinkinbeard is the Director of Strategic Insights and has been with Quester for 12 years. With a background in Psychology and Sociology, Nichole has a passion for understanding the way people think and how their thought process impacts their behavior. Applying Quester's Psychiatric and Linguistic techniques, she strives to understand the impact, of even the slightest, language nuances can have on decision making and uncover the richness and vibrancy within the consumer mind. Nichole handles strategic research initiatives for Quester and develops new research designs using innovative approaches to ensure we bring the voice of the consumer to life and Quester meets the unique objectives of every client. - [Lisa Ricard — Greenbook](/content/insights/authors/lisa-ricard/index.html): Lisa is an expert community insight researcher who specializes in B2B insights. Lisa brings 6 years of experience to this space. (148 words) - [Richard Jerome — Greenbook](/content/insights/authors/rjerome/index.html): Richard Jerome, (102 words) - [Jessica Petrie, — Greenbook](/content/insights/authors/jpetrie/index.html): Jessica works with clients to uncover actionable insights from customer and employee satisfaction data to improve their business outcomes. Her experience spans automotive, retail, education and food services. (76 words) - [Zain Raj — Greenbook](/content/insights/authors/zraj/index.html): Zain Raj, Chairman & CEO at Shapiro+Raj (71 words) - [Anita Idnani — Greenbook](/content/insights/authors/aidnani/index.html): Anita Idnani, Director at Northstar Research Partners (23 words) - [Vijay Raj — Greenbook](/content/insights/authors/vijay-raj/index.html): I worked at Unilever for 26 years including the last 5 as the Global CMI head for Unilever. I am recognized as a leader in the Insights industry. In recognition of my contribution to the industry, I have been awarded the Insights 250 Legends award. I have also been made an Honorary Fellow of the MRS UK. (102 words) - [Annie Pettit — Greenbook](/content/insights/authors/apettit/index.html): Annie Pettit, PhD, CAIP FCRIC is Chief Research Officer, North America, at E2E Research. She is a research methodologist who specializes in participant engagement, data quality, and innovative methods, and is the author of “People Aren’t Robots: A practical guide to the psychology and technique of questionnaire design". Annie is also Chair of the Canadian ISO Standards Committee (ISO 20252). Most importantly, she’s an avid ukulele player and ASL student. (372 words) - [Cristina de la Peña — Greenbook](/content/insights/authors/cristina-de-la-pea/index.html): Cristina de la Peña is the Founder and CEO of Synapbox, an AI platform that helps brands in predicting and enhancing content performance. As an innovator, she has earned recognition from both Forbes 30 under 30 and MIT Innovators under 35. Synapbox is headquartered in Los Angeles, with offices in Mexico and Colombia. The company currently partners with big names like Warner Media, AB InBev, Essity and Bimbo to refine their creative content strategies. - [Paula Kramer — Greenbook](/content/insights/authors/paulakramer/index.html): Paula joined Beacon Research in February of 2014 and is responsible for supporting all ongoing projects. She is particularly passionate about information technology and social media, and enjoys being able to bring her background and expertise to this cutting edge qualitative market research firm. - [Scott Owens — Greenbook](/content/insights/authors/scott-owens/index.html): Scott designs and executes research, offering surveys, data analysis, and reports. Through Robust Insight, he takes a collaborative, personalized approach, understanding your business to deliver tailored results. Need reliable, data-driven decisions? Scott's expertise and commitment ensure your project is in excellent hands. - [Dan Weber — Greenbook](/content/insights/authors/dweber/index.html): Dan Weber, Owner at Itracks (72 words) - [Kristine Kliewer — Greenbook](/content/insights/authors/kristine-kliewer/index.html): Kristine has more than a decade's experience working on agency design teams, providing expert guidance to clients on how to best communicate their ideas through visual representation. She's now leading the design team at Orchard Insights, making sure every research test launches with visual authenticity. - [Laura Livers — Greenbook](/content/insights/authors/llivers/index.html): Laura Livers is CEO of Focus Pointe Global, a leading marketing research data collection company that leverages new techniques and technologies to make market insights more accessible, accurate, and affordable. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena and is the former president of mystery shopping firm Shop ‘n Chek Worldwide. (296 words) - [Joris De — Greenbook](/content/insights/authors/jdebruyengreenbook-org/index.html): Joris De, Partner at EyeSee Research - [Thomas Ramsøy — Greenbook](/content/insights/authors/tramsoy/index.html): Dr. Ramsøy is a neuroscientist with decades of experience in consumer neuroscience & neuromarketing. a bestselling author who decodes and predicts human choice and behavior for the world's leading Fortune 500 companies using neuroscience, psychology, and AI. - [Tim McCutcheon — Greenbook](/content/insights/authors/tmccutcheon/index.html): Tim McCutcheon, M.A is Senior Vice President, Research & Operations at Market Probe. Tim directs research projects, supervises staff operations and performs client consultations for Market Probe Canada. His research career spans 12 years and he has extensive experience in custom and customer satisfaction / loyalty research. Over the past several years, Tim has managed and reported on many large-scale tracking programs for clients in a wide variety of industries including financial services, pharmaceutical, transportation and telecommunications. Tim's qualitative experience includes moderating focus groups and conducting in-depth, one-on-one interviews with B2B respondents. Tim earned both a B.A. (Honours) and a Master of Arts from the University of Western Ontario. He has completed all required coursework and comprehensive examinations toward his Ph. D. in Sociology at the University of Waterloo. When not at work in the winter, Tim can be found at one of Toronto's many arenas, coaching two of his boys' competitive hockey teams. During warmer months, relaxing with a book at the cottage and playing golf are favourite activities. - [Nitika Chaudhary — Greenbook](/content/insights/authors/nitika-chaudhary/index.html): Nitika Chaudhary is the Co‑Founder and CEO of Survey Sherpa, a full‑service research company delivering fast, high‑quality insights for brands, agencies, and researchers. With deep expertise in panel management and project execution, she builds trusted research partnerships. - [Audrey Nesbitt — Greenbook](/content/insights/authors/anesbitt/index.html): Audrey Nesbitt, Managing Director, Marketing & Development at SpinSpirational Marketing & PR (32 words) - [Jennifer Passini — Greenbook](/content/insights/authors/jpassini/index.html): Over the past 19 years, Jennifer Passini, Ph.D., has grown up designing and implementing experience improvement programs. Today, she is a strategist dedicated to supporting the needs of InMoment clients. Jennifer has been responsible for managing a variety of customer satisfaction programs, within the Financial Services and Retail sectors. She earned her Ph.D in Applied Experimental Psychology, with an emphasis in Consumer Behavior. - [Athena Lam — Greenbook](/content/insights/authors/alam/index.html): Athena Lam, Content Strategy Lead at Dalia Research (109 words) - [Tracy H. Bills — Greenbook](/content/insights/authors/tracy-h-bills/index.html): Tracy H. Bills, - [Ted Pulsifer — Greenbook](/content/insights/authors/tpulsifer/index.html): Ted Pulsifer leads the Enterprise Solutions team at Schlesinger Group helping clients gain global access to audiences across consumer, B2B and healthcare and driving the continuous evolution of our services. - [Kate Sowder — Greenbook](/content/insights/authors/ksowder/index.html): Kate Sowder, Director, Research Science at GutCheck (130 words) - [Jack Pratten — Greenbook](/content/insights/authors/jpratten/index.html): Jack Pratten, CEO at Respondent Inc - [Lauri Goodman — Greenbook](/content/insights/authors/lgoodman/index.html): Lauri changes the way organizations think about work and place. She works with executives to “future-cast”, challenging them to redefine the purpose of bringing people together at work. Lauri advises the world’s most influential industry leaders including, ExxonMobil, Hines, HP, Chevron, and Sonos, developing strategies to break through the Innovation Barrier and position their organizations for the future. Her Business, Workplace, Engagement, and Design Strategies have been transforming business for 30 years. Lauri believes thoughtful placemaking connects people and inspires organizations to thrive. She is the ultimate optimist about the opportunity of automation to free humans to focus on work that matters. Under her leadership, PDR has grown into a hub for innovators and creatives who develop live-work-play-learn environments that elevate the Work Experience. - [Ted Marzilli — Greenbook](/content/insights/authors/tmarzilli/index.html): Ted Marzilli, (97 words) - [Shopper Intelligence — Greenbook](/content/insights/authors/shopper-intelligence/index.html): Shopper Intelligence, (109 words) - [Keaton Swett — Greenbook](/content/insights/authors/kswettgreenbook-org/index.html): Keaton Swett, Co-Founder, CEO at MindSumo - [Karen Goldstein — Greenbook](/content/insights/authors/kgoldstein/index.html): Karen Goldstein, Principal XM Scientist at Qualtrics (109 words) - [Yvette Montero — Greenbook](/content/insights/authors/ymsalvatico/index.html): Yvette is driven by the desire to help organizations and individuals discover their innate and untapped ability to create the future. With 15+ years of corporate finance, HR and leadership experience, she is uniquely positioned to successfully leverage the power of strategic foresight for complex organizations and entrepreneurial start-ups alike. Yvette understands that while leaders continually tout the necessity of futures thinking on their teams, they fail to structure their business processes in a way in which long-term thinking is valued or rewarded. This fundamental disconnect is what causes businesses and organizations to miss opportunities and ultimately fail, and it’s this disconnect that she consistently helps to address and eliminate. Yvette is currently Principal and Managing Director at Kedge (a foresight, creativity, and strategic design consultancy) and founder and lead instructor of The Futures School (a 3-day, foresight certificate program held all over the world). (167 words) - [Isabelle Marchand — Greenbook](/content/insights/authors/imarchand/index.html): Isabelle Marchand, Data Journalist at Lloyds Banking Group - [Melanie Solka — Greenbook](/content/insights/authors/melanie-solka/index.html): Melanie Solka is a Principal Consultant at Solka & Company and Vice President of Education and Events at Insights Career Network. (63 words) - [COLLOQUY — Greenbook](/content/insights/authors/colloquy/index.html): COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY¬Æ, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY‚Aos Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe. - [Kathryn Korostoff — Greenbook](/content/insights/authors/kkorostoff/index.html): Kathryn Korostoff, Founder & President, Research Rockstar Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research‚Aian agency that she founded and led for 13 years‚Ai to its new parent company. Kathryn can be reached at KKorostoff@ResearchRockstar.com (255 words) - [Susan Abbott — Greenbook](/content/insights/authors/sabbott/index.html): Susan Abbott is a qualitative researcher, facilitator and consultant specializing in customer experience. She helps organizations discover insights, design innovative solutions, and deliver results. Prior to starting Abbott Research + Consulting, Susan was a vice-president of TD Bank Financial Group, one of North America's leading banks. She has an MBA from Ivey Business School, holds the CMRP research designation, and is on the board of the Qualitative Research Consultants Association (QRCA). She speaks and writes frequently on topics related to insight and innovation, publishes the CustomerCrossroads [www.customercrossroads.com] blog, and is author of The Innovative Organization, published by Schulich School of Business. Her preferred transportation when the weather is good is a Dragon Red Vespa 150S. She can be reached at susan@abbottresearch.com. (189 words) - [Nicky Marks — Greenbook](/content/insights/authors/nicky-marks/index.html): Nicky Marks is CEO at Censuswide, London, which she has spent nearly 14 years building into the research partner for global B2B and B2C brands. She holds a degree in business and management from Exeter University and Censuswide is a member of the British Polling Council. - [Julie Aebersold — Greenbook](/content/insights/authors/jaebersold/index.html): Julie Aebersold, - [Ruben Nazario — Greenbook](/content/insights/authors/rnazario/index.html): Ruben Nazario is the Vice President of Digital Shopper Innovation at Behaviorally (Formerly PRS). He has over 12 years of experience in the insights industry and has lived in Mexico City, New York City, and now currently resides in Atlanta. He is always up for a good challenge having been responsible for bringing numerous solutions to market and in his spare time, he loves spending time with his dog, Oslo. (138 words) - [Jocelyn Simon — Greenbook](/content/insights/authors/jsimon/index.html): Jocelyn Simon, - [Adam Bai — Greenbook](/content/insights/authors/adam-bai/index.html): Adam Bai - CSO and CCO at Panoplai. Former Nomadic exec. Published in HBR, Ad Age, and more has led transformation at IBM, PepsiCo, and others. - [Dipesh Soneji — Greenbook](/content/insights/authors/dsoneji/index.html): Dipesh Soneji, Director of Quant at Ruby Cha Cha - [William Leach — Greenbook](/content/insights/authors/williamleach/index.html): Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and the author of the best-selling book Marketing to Mindstates. - [Bharati Dixit — Greenbook](/content/insights/authors/bharatidixit/index.html): Bharati Dixit is a UX Research Lead within Global Experience Design team at HP. Bharati has 16 years of experience across research insights and design roles. She is a certified Design Thinker from MIT Sloan University with a background in marketing and economics. Based in Singapore currently, she joined HP Singapore Print Hardware Services team 2 years back. Currently, she is leading the S&O research efforts and has worked on Home/ SOHO portfolio as well. Prior to HP, she has worked on commercial and public sector projects globally. She has been a speaker at several conferences including IIEX APAC, Qual 360 APAC, ESOMAR Middle East, Merlien Europe and MRSI India. She has been recognized for several of her projects including work on Sensorial Branding, Network Planning Strategy, Emotion Design, HX and Policy Design recommendations. - [Sam Salama — Greenbook](/content/insights/authors/ssalama/index.html): Sam is passionate about using learnings from behavioural science and marketing science to help brands grow. - [Peter Harris — Greenbook](/content/insights/authors/pharris/index.html): Peter Harris builds customer relationships by balancing technology with the human touch. With experience in research, marketing, and strategy, he has pioneered customer intelligence since 2000. - [Rick Kendall — Greenbook](/content/insights/authors/rkendall/index.html): Rick Kendall is a consultant specializing in marketing and market research strategy and has done extensive assignments for Internet-based companies in the fields of pharmaceuticals, human resources, healthcare and publishing. Prior to starting his own practice, Rick was President of Impakt Health, the consumer division of InnoVision Health Media, the nation's leading publisher in the field of integrative medicine. Before he joined InnoVision, he was Vice President of Marketing for Cinemax where he had responsibility for consumer and trade marketing for the brand. Before assuming the Cinemax marketing role, Rick was director of market research at HBO. Earlier in his career, Rick worked in market research at Yankelovich, Skelley and White in New York and Abt Associates, Inc. in Cambridge, MA. He has done research in package goods, public opinion and voter polls, newspaper and magazine readership, finance, and social policy issues, as well as media and telecommunications. Rick is past president of the New York American Marketing Association and also sits on the board of NYACS, publisher of the GreenBook directories. He holds a Ph.D. in psychology from New York University. (291 words) - [Reg Price — Greenbook](/content/insights/authors/rprice2/index.html): Reg’s passion is showing B2B companies how to strengthen business relationships by doing an outstanding job of listening. He is co-founder of MirrorWave, which specialises in using the longitudinal approach to tell relationship stories to help deepen enduring B2B relationships. He also co-founded Feedback Avatars, which makes giving feedback easy and engaging with a world-first hyper-realistic digital human feedback avatar. - [Georgina Nelson — Greenbook](/content/insights/authors/gnelson/index.html): Georgina Nelson, Founder & CEO at TruRating - [Rado Raykov — Greenbook](/content/insights/authors/rraykov/index.html): Rado Raykov, (103 words) - [Jan Kienhuis — Greenbook](/content/insights/authors/jan-kienhuis/index.html): Jan Kienhuis is the CEO and founder of Epiphany RBC, a tech-enabled research consultancy headquartered in Amsterdam. With a strong focus on transforming traditional survey methodologies, Jan pioneered the concept of Conversation Design™, integrating gamification and interactive elements to elevate user engagement. This innovative approach has enabled Epiphany RBC to deliver deeper and more engaging consumer insights. Under Jan’s leadership, the company has experienced significant growth, providing strategic marketing solutions to global clients. As the driving force behind Lisa™, Jan led the development of this AI-powered digital moderator, marking a significant shift away from the traditional, lengthy surveys that the industry has long relied on. - [Kate Dennis — Greenbook](/content/insights/authors/kdennis/index.html): Kate Dennis, Founder & Head of Insights at Open Door Insights - [Carrie Butler — Greenbook](/content/insights/authors/cbutler/index.html): Carrie Butler, - [Sentient Insight — Greenbook](/content/insights/authors/sentient-insight/index.html): Sentient Decision Science, LLC was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Our mission is to become the most sought after resource for behavioral insight by providing unrivaled business advantage to our clients and advancing human knowledge on the drivers of behavior. Businesses need sharp, functional research methods and clear incisive recommendations that provide a strategic advantage in the marketplace. Practical methods built off visionary insight that informs game changing action is where our mission begins. Innovation in the human sciences is progressing a rapid pace, yet business, the spoken champion of innovation, is lagging in its adoption of cutting edge behavioral research methods. Psychology, Economics, Sociology, and Cultural Anthropology all currently possess advances in understanding of human behavioral drivers that have yet to be implemented by the broader business community. There is great promise for businesses who embrace and adopt the leading edge methods for predicting behavior, and at Sentient our passion is achieving that promise for businesses by providing unrivaled insight into the why‚Aos of market behavior. We‚Aore in the business of behavioral insight because we find behavior infinitely interesting and we find winning in business exhilarating. We‚Aore here to advance the objectives of our clients and in doing so we seek to move the market research industry forward. You can contact Sentient via our website http://www.sentientdecisionscience.com/ or via email at info@sentientdecisionscience.com. (285 words) - [Danielle Todd — Greenbook](/content/insights/authors/dtodd/index.html): Danielle Todd is a Research Manager at Relish Research. Following an MA(Hons) in Geography, and MSc (Res) in Social Research from the University of Edinburgh, Danielle has spent the last four years in the world of research following her curiosity in pursuit of understanding the human condition, as well as how brands can help make the world a better place. She was ESOMAR Young Researcher of the Year runner-up in 2013, WARC Rising Star 2014, and regularly blogs for ESOMAR, MRS or Relish Research. Her personal interests range from geopolitics (how the world came to be how it is), feminism (how the world can be a better place) and post-apocalyptic literature (how the world could be if we mess it all up). (215 words) - [Richard Owen — Greenbook](/content/insights/authors/rowengreenbook-org/index.html): Richard Owen, (104 words) - [Giselle Rodriguez — Greenbook](/content/insights/authors/gisellerodriguez/index.html): Giselle Rodriguez, Research Associate at Echo Market Research - [Terry G. — Greenbook](/content/insights/authors/tvavradpruden/index.html): Douglas R. Pruden and Terry G. Vavra, Ph.D. are Senior Partners at Customer Experience Partners, LLC.. They were among the first to challenge the marketing community to evolve its thinking from customer acquisition to customer retention. Pruden started his customer retention work as SVP at J. Walter Thompson in the late 1990’s, was SVP with Marketing Metrics for nine years and from 2003-2007 and was General Manager of Ipsos Loyalty, USA. He has managed CSM engagements for clients ranging from AARP to Mercedes-Benz USA, and from Cirrus Design to MasterCard. Vavra is author of five books on retention marketing and customer satisfaction, including Aftermarketing: How to Keep Customers for Life through Relationship Marketing (1992), The Customer Delight Principle (2001) and Loyalty Myths (2005). He founded and led Marketing Metrics, Inc. from 1984 to 2003 managing ongoing customer loyalty and satisfaction measurement programs for clients such as Rolls-Royce, Motorola, AT&T Wireless, and Toys R Us. pruden@customerexperiencepartners.com;vavra@customerexperiencepartners.com. - [Tamara Barber — Greenbook](/content/insights/authors/tbarber/index.html): Tamara Barber is a marketing and research consultant specializing in digital culture, the future of market research, and emerging markets. She was previously Sr Director of Strategic Marketing at innovation software and services firm Affinnova. Prior to joining Affinnova, she was a Senior Analyst at Forrester Research, where she advised market insights professionals on the changing landscape of research methodologies and technologies. She is also a leading expert in Hispanic consumer behavior and technology adoption. She launched Forrester's Hispanic research product in 2005 and received the 2010 ad:tech industry achievement award for her work in the multicultural marketing space. Before this, she was a consultant at CANIETI (Mexico's chamber of commerce for the telecom, electronics, and IT industry), where she conducted primary research and analysis on the industry's competitiveness and innovative capacity. She began her technology and marketing career as a corporate PR manager at Apple. Tamara holds a Master's degree in international business and development economics from the Fletcher School at Tufts University. Outside of work, she's insanely busy with her husband and three kids, and as a volunteer for the American Heart Association. (470 words) - [Babita Earle — Greenbook](/content/insights/authors/bearle/index.html): Babita is Head of Strategic Partnerships at Zappistore. She is responsible for driving mutually successful relationships between Zappi and it's Partners, identifying those Partners and ensuring that together they bring the benefits and value of automation to the research and insight world. Babita is recent senior hire to the Zappistore team who is passionate about technology and how it is changing our industry. She also believes it is one the most diverse and coolest industries to be in, something we need to be shouting more about. Babita started her career as a Statistician but has since spent 20 years in the research industry holding a diverse set of roles from managing senior commercial teams to spearheading new behavioral based digital research techniques. - [Victoria McRitchie — Greenbook](/content/insights/authors/victoria-mcritchie/index.html): Victoria McRitchie is the Director of Research and Insights at Phronesis Partners (www.phronesis-partners.com), a global research and analytics firm. Victoria has worked in the data and insights industry for over 20 years, both as a practitioner and a leader. She is an enthusiastic advocate for the revealing power of data to inspire change. As well as a Masters in Data Analytics, Victoria has a vast range of experience in using research to help clients with brand strategy, marketing, customer experience and product development. Her fervent curiosity and ability to tailor her research approach to meet the specific needs of each audience has made her a valuable asset to clients seeking to make data-driven decisions. - [Laura Pulito — Greenbook](/content/insights/authors/laura-pulito/index.html): Laura Pulito, VP of Research at Recollective Inc., brings over a decade of market research experience. Having worked on both client and supplier sides, she specializes in digital research methods, including insight communities. Laura's expertise spans various brands and sectors, helping clients and agencies innovate research through emerging technologies and answer challenging business questions.. - [Andrew Konya — Greenbook](/content/insights/authors/akonya/index.html): Andrew Konya, CEO at Remesh - [Rudy Nadilo — Greenbook](/content/insights/authors/rudynadilo/index.html): Rudy Nadilo, (111 words) - [Olaf Lenzmann — Greenbook](/content/insights/authors/olaflenzmann/index.html): Olaf Lenzmann is the Co-Founder | Chief Innovation & Product Officer at Market Logic Software. He co-founded Market Logic Software to change the way companies create, curate, and apply insights in innovation, marketing, and sales. The company now serves many of the world’s leading brands including American Express, Unilever, Procter & Gamble, Colgate Palmolive and Dyson. Olaf drives product strategy and execution to accelerate Market Logic’s growth and extend category leadership. Under his stewardship, the product team discovers and unlocks new value propositions by creating differentiated and innovative products that supercharge the knowledge business decision-makers. (221 words) - [Gary Laben — Greenbook](/content/insights/authors/gary-laben/index.html): Gary Laben, Chief Executive Officer at Research Now SSI - [Michalis Michael — Greenbook](/content/insights/authors/mmichael/index.html): Michalis is a thought leader on unstructured data analytics, CX Measurement, social intelligence, and online communities. A graduate of T.U. Berlin in Aerospace Engineering, Michalis received his business training through courses at HBS. (301 words) - [Leia Reid — Greenbook](/content/insights/authors/lreid/index.html): Leia Reid, Data Journalist at Brandwatch - [Melody Sciumbata — Greenbook](/content/insights/authors/melody-sciumbata/index.html): Melody Sciumbata is a Language and Literature educator from Buenos Aires, working independently as an author. (166 words) - [Gary Rudman — Greenbook](/content/insights/authors/garyrudman/index.html): For over 25 years, Gary Rudman has specialized in online and in-person custom qualitative research focusing on Gen Alpha, GenZ, Millennials, and gatekeeper parents. He gets it because he has been in the trenches with this age group for so long. He has worked in virtually every industry but his key competencies include videogames, entertainment, tech, CPG, personal care products, automotive, retail and fashion, food and beverages, and social marketing (anti-tobacco/anti-drug, etc.) (159 words) - [Emily Trentacosta — Greenbook](/content/insights/authors/emily-trentacosta/index.html): Emily Trentacosta brings over 20 years of both client and supplier side market research experience to her role at AMC. She greatly enjoys working closely with her clients and developing customized research solutions to address their business needs. She has a strong background in quantitative methodologies with a focus on CPG and consumer healthcare. Before joining the team at AMC, Emily worked as a market research manager at GlaxoSmithKline Consumer Healthcare. (120 words) - [Joe Belechak — Greenbook](/content/insights/authors/jbelechakgreenbook-org/index.html): Joe Belechak, Head of Sales at Adrich - [Sidi Lemine — Greenbook](/content/insights/authors/sidi-lemine/index.html): Sidi Lemine started Jade Kite in 2019 to get to deeper insights and more powerful strategy with the use of AI, and strongly believes in a future where technology brings us closer together and makes our work more human and more enjoyable. - [Suzy — Greenbook](/content/insights/authors/suzy/index.html): Suzy , (93 words) - [Malcolm De — Greenbook](/content/insights/authors/maldeleo/index.html): Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. Currently, Malcolm is the Chief Evangelist at Mountain View, California's NetBase Solutions, a SaaS solution company that utilizes a patent pending, natural language processing engine to read billions of conversations from more than 75 million social media sources. In this role, Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and was responsible for proactively expanding Daymon's business model to identify new sources of product and service revenue, as well as creating a culture capable of innovating at a higher level. Before Daymon, Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure. Malcolm holds a Ph.D. in Inorganic Chemistry from the University of California at Santa Barbara and a MBA in Technology Management from the University of Phoenix. - [Phil Sutcliffe — Greenbook](/content/insights/authors/psutcliffe/index.html): Phil Sutcliffe is the Managing Partner at Nexxt Intelligence with a focus on reimagining online research. Phil has a keen interest in market research technology and is particularly excited by the potential of Conversational AI, such as inca, to both provide participants with better experiences and businesses with better insights. Phil has almost 30 years’ experience working with many of the world’s biggest brands on their market research challenges at agencies like Research International, TNS, Kantar and his own consultancy triple i. - [Ben Jenkins — Greenbook](/content/insights/authors/ben-jenkins/index.html): Ben has spent 25 years studying the emotions & motivations of consumers across the globe, for brands that include Levis, Johnnie Walker, British Airways & Axe. The first half was as a brand strategist in leading ad agencies - including BBH, Droga5, and Ogilvy. More recently as the co-founder of Okay Human (formerly Sympler), he has taken his experiences in qualitative & ethnography - pairing them with today's most exciting breakthroughs in AI. (192 words) - [Rasto Ivanic — Greenbook](/content/insights/authors/rivanic/index.html): Rasto Ivanic is a co-founder and CEO of GroupSolver® - a market research tech company. GroupSolver has built an intelligent market research platform that helps businesses answer their burning why, how, and what questions. Before GroupSolver, Rasto was a strategy consultant with McKinsey & Company and later he led business development at Mendel Biotechnology. During his career, he helped companies make strategic decisions on developing and managing new businesses, pursuing market opportunities, and building partnerships and collaborations. Rasto is a trained economist with a Ph.D. in Agricultural Economics from Purdue University, where he also received his MBA. - [Abhishek Bhatia — Greenbook](/content/insights/authors/abhishek-bhatia/index.html): Abhishek is a seasoned research professional with 18 years of experience across market research and financial research services. Abhishek has worked with brands like AON & Capgemini. (111 words) - [Neal Cole — Greenbook](/content/insights/authors/ncole/index.html): Neal Cole is a freelance digital marketing consultant and writer who provides analysis and advice on website optimisation. Neal worked in market research for over 10 years before moving into website optimisation for a major online retailer. He has a passion for consumer psychology and applying insights to marketing problems. He writes regularly on his website, Conversion-Uplift, and has contributed articles for the user experience site Usabilla as well as for the GreenBook Blog. (350 words) - [Heath Greenfield — Greenbook](/content/insights/authors/hgreenfield/index.html): Heath currently leads product strategy and development for Kantar Marketplace globally. In this role, he works to evolve the Kantar Marketplace products to better address the needs of Kantars’ clients. He brings over 25 years of experience in developing strategies, platforms, products, channels, communications, and clients. (99 words) - [Alex Gontsarov — Greenbook](/content/insights/authors/agontsarov/index.html): Aleksei Gontsarov is a Procurement Leader Research Analyst. He comes from a research background with strong skills in data analysis and experience in the pharmaceutical industry. (129 words) - [Thaddeus Fulford-Jones — Greenbook](/content/insights/authors/tjones/index.html): An expert in the emerging field of consumer location analytics, Dr. Thaddeus Fulford-Jones is CEO of Locately. Originally from London, Thaddeus earned his Bachelor's and Master's degrees from Harvard University, with a thesis in wireless sensor networks. After a period working as a research engineer for wireless sensor startup 10Blade, Thaddeus entered the PhD program at MIT's School of Engineering, graduating in 2008. His team is pioneering the development of new analytical tools to make sense of huge volumes of GPS data for consumer/shopper insights professionals and advertising effectiveness researchers. Locately's location analytics platform is the real-world equivalent of web analytics. Their technology deciphers how real consumers visit physical retailers, respond to advertising, and make decisions about how to spend their time. - [Seth Grimes — Greenbook](/content/insights/authors/sgrimes/index.html): Seth is an analytics strategist with Washington DC based Alta Plana Corporation. He is contributing editor at TechWeb's InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget's BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics. You can find Seth at http://sethgrimes.com/ - [Vittorio Raimondi — Greenbook](/content/insights/authors/vittorio-raimondi/index.html): With 20+ years in insights and analytics across several industries, Vittorio pioneered System Dynamics and scenario modeling to understand consumer behavior and support marketing actions. (162 words) - [Jitesh Marlecha — Greenbook](/content/insights/authors/jmarlecha/index.html): Jitesh Marlecha is assistant vice president at Ugam, a provider of data and analytics for retailers, brands and market research firms. (137 words) - [Mike Kelly — Greenbook](/content/insights/authors/mikekelly/index.html): Mike Kelly, Senior Group Director at NAXION (29 words) - [Martin Cawley — Greenbook](/content/insights/authors/mcawley/index.html): Martin first joined Sample Answers in 2000 before moving to SSI and kick-starting their UK office. After roles with Global Data (Canadean as was) and Opinium, working predominantly with food and beverages clients, Martin has returned to Sample Answers as associate director. Notable highlights include presenting “future trends in cider” to Carlsberg in Copenhagen and working with Budweiser-Budvar (the better beer, not the so-called King of beers) to understand their brand equity in the UK. An alumnus of Durham University, Martin has yet to return to the northeast of England after all those years. He enjoys craft beer, supporting his local rugby team Rosslyn Park and endures following Middlesex county cricket club. When not doing any of those three things, Martin is most likely found at the BFI watching old, cult, and classic movies. - [Neil Dixit — Greenbook](/content/insights/authors/neil-dixit/index.html): Neil Dixit, Founder and CEO at Panoplai (85 words) - [Zappi — Greenbook](/content/insights/authors/zappi/index.html): Zappi , at Zappi (46 words) - [Tom Lancaster — Greenbook](/content/insights/authors/tlancaster/index.html): Tom Lancaster is CTO of InCrowd, provider of a real-time market intelligence solution to the life sciences. - [Robert Beatus — Greenbook](/content/insights/authors/rbeatus/index.html): With over 20 years international experience of developing cutting edge insight techniques to help global clients grow, Robert is a proven expert in solving next generation of problems in the field of marketing.   For the last two decades he has been enjoying leading R&D roles in international growth companies within Marketing Science. Robert has worked closely with many leading global brands over the years such as Mars, Unilever, P&G and Carlsberg.    Since 2015 he has been Global Head of R&D at Nepa, an innovation driven market research and analytics agency, specializing in making sense of marketing data. Over these years Nepa has grown fast and is establishing itself as a global specialist for data driven brand building with approximately 300 employees and offices over 3 continents.   (177 words) - [Sima Vasa — Greenbook](/content/insights/authors/svasa/index.html): Sima is a passionate, curious, and successful entrepreneur in the Market Research space, enjoying being forefront of trends in the industry, building and growing market-research businesses. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on accelerating new and emerging businesses in the market research space ‚Ai specifically with creative mobile platforms. Sima also is the co-founder of Paradigm Sample where she continues to serve as Chief Evangelist Officer and sits on the Board of Directors. Prior to Paradigm, Sima was a Senior Partner at Momentum Market Intelligence, the President of NPD Techworld at The NPD Group, and the Program Manager of IBM Market Intelligence Group. Sima is currently a member of the SampleCon 2016 Conference Board. - [Anne Beall — Greenbook](/content/insights/authors/annebeall/index.html): A leader in the field of market research and one of the few female CEOs in the industry, Anne E. Beall is the author of Strategic Market Research: A Guide to Conducting Research that Drives Businesses, (now in its 4th edition), and several other books. She has also published in noted journals and has been interviewed by NBC, NPR, and WGN. Anne E. Beall is the CEO and founder of Beall Research, a strategic market research firm in Chicago, Illinois. Her company specializes in conducting large-scale complex strategic studies for Fortune 500 companies. Major companies who are adapting to unprecedented changes in their markets have sought Beall’s expertise on how emotions influence purchasing and loyalty behaviors. Previously she was at The Boston Consulting Group (BCG). Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University and lives in Chicago. - [Mai Marcelo — Greenbook](/content/insights/authors/mai-marcelo/index.html): Mai Marcelo, Head, Customer Intelligence at Globe Telecom - [Shifra Cook — Greenbook](/content/insights/authors/scook/index.html): Shifra Cook, CEO and Founder at Particity (108 words) - [Michael Wood — Greenbook](/content/insights/authors/mwood/index.html): Michael Wood, (112 words) - [Jordan Von — Greenbook](/content/insights/authors/jvontress/index.html): Jordan Von, Senior Manager, Communication and Engagement at Lucid - [Mike Fishbein — Greenbook](/content/insights/authors/mfishbein/index.html): Mike Fishbein is the host of This is Product Management, a podcast with over 15,000 weekly listeners that’s featured product and innovation leaders from companies such as Adobe, Shopify, Viacom, and Under Armour. (129 words) - [Paul Metz — Greenbook](/content/insights/authors/pmetz/index.html): Paul Metz, Executive Vice President at C+R Research (117 words) - [Ed Lorenzini — Greenbook](/content/insights/authors/edlorenzini/index.html): Ed Lorenzini leading Analyze Corporation as CEO and CTO respectively, drive the company's success with their broad expertise and innovative solutions like Analyze 360. (147 words) - [Tatiana Urrea — Greenbook](/content/insights/authors/tatiana-urrea/index.html): Tatiana Urrea is on the analytics team at Infotools (www.infotools.com). She is a psychologist with master’s degrees in Research and in Brand Management & Communication. For the past 12 years, Tatiana has worked in market research, translating numbers, trends and consumer signals into insights that help organizations make better decisions. (172 words) - [Ben Elliott — Greenbook](/content/insights/authors/ben-elliott/index.html): Ben Elliott is Director of Strategic Insights at NewtonX, leading research teams across Europe and North America. - [Tom Deruyck — Greenbook](/content/insights/authors/tderuyck/index.html): Tom Deruyck, (125 words) - [Gyurka Jansen — Greenbook](/content/insights/authors/gjansen/index.html): Gyurka Jansen is a research consultant at R2 Research, dedicated to combine solid market-research knowledge with the ever expanding opportunities that the online environment offers. He is an avid blogger, part of the editorial board of Dutch blog DeJaap, and writes on new-media, research, communications and marketing for several other Dutch blogs. You may have heard him on Dutch radio as well, where he is occasionally asked for his expert opinion on a variety of internet-related topics. Above all he tries to make a case for better and 'smarter' research as the opportunities and technology that is available is as vast as the knowledge in the industry. It's all about combining them in the right way and daring to embrace new opportunities. - [Molly Fleming — Greenbook](/content/insights/authors/mfleminggreenbook-org/index.html): Molly Fleming, - [Saul Hopper — Greenbook](/content/insights/authors/shopper/index.html): Saul Hopper, (116 words) - [James Burge — Greenbook](/content/insights/authors/jburge/index.html): James Burge is passionate about growing businesses through innovation, technology, and data-driven insights. With deep expertise in market research and consulting, James has been leading business strategy, delivering profitable and sustainable growth regionally for over 20 years at organisations like Nielsen, Dynata, and more. James is an active member of industry associations such as ESOMAR and ADIA, and regularly speaks at industry conferences and events across the Asia Pacific region. - [Matthew Lintern — Greenbook](/content/insights/authors/matthew-lintern/index.html): Matthew Lintern, Global CEO of MMR Research Worldwide, leads the company’s mission to create world-class sensory and product experiences that drive brand growth. With over 25 years in the insights industry, he is passionate about challenging convention, driving innovation, and harnessing AI to improve research efficiency and dive deeper into consumer understanding. (156 words) - [Kushank Poddar — Greenbook](/content/insights/authors/kpoddar/index.html): Kushank Poddar, Head of Business at Karna AI (127 words) - [Lee Carter — Greenbook](/content/insights/authors/lcarter/index.html): Lee Carter, (143 words) - [Hannah Mann — Greenbook](/content/insights/authors/hannah-mann/index.html): Hannah Mann is a healthcare market insight and strategy expert with over two decades of experience. She is the co-founder of Day One Strategy, a fast-growing UK and US based insights and strategy agency that leverages hybrid thinking to deliver precision intelligence to the world’s leading healthcare companies. - [Komal Sahni — Greenbook](/content/insights/authors/ksahni/index.html): Komal Sahni, Global Strategy Director at Streetbees (98 words) - [Lenny Murphy — Greenbook](/content/insights/authors/gbbeditors/index.html): Lenny Murphy, Co-Editors at GreenBook Blog - [Dr. Aaron — Greenbook](/content/insights/authors/areid/index.html): Dr. Aaron, Founder & CEO at Sentient Decision Science - [Marlena Pracalo — Greenbook](/content/insights/authors/mpracalo/index.html): Marlena Pracalo is a business psychologist specializing in advertising and marketing communication. She is responsible for the comprehensive implementation of the marketing, sensory, and employee research process around the world. She has gained experience running projects in sectors such as pharmacy, banking, insurance, and FMCG. - [Laura Sigman — Greenbook](/content/insights/authors/lsigman/index.html): Laura Sigman, Marketing Director, Americas at Lightspeed - [Finch Brands — Greenbook](/content/insights/authors/jferreira/index.html): Finch Brands, at Finch Brands - [Emily Geisen — Greenbook](/content/insights/authors/egeisen/index.html): Emily Geisen is a Senior Experience Management Scientist at Qualtrics. She specializes in questionnaire design & user experience best practices to improve data quality and reduce respondent burden. (142 words) - [Matt Gibbs — Greenbook](/content/insights/authors/mgibbs/index.html): Matt is a founder of Bayes Price, and Chair of the TSAPI Steering Group. Specializing in working with survey data, he tries to promote our insights industry, share knowledge, and is keen to facilitate communications between anyone interested in better connecting our sector with the wider world. - [Mack Turner — Greenbook](/content/insights/authors/mackturner/index.html): Mack is a marketing consultant specializing in research methodology, leveraging both qualitative and quantitative techniques. He lives in Charlotte, North Carolina in the US. (153 words) - [Jessica Murdoch — Greenbook](/content/insights/authors/jmurdoch/index.html): Jessica Murdoch is VP of ANZ Sales and Customer Success at Cint. She applies her extensive industry experience to drive strategic growth; having started her career at TEG Research and Lightspeed Research (now part of Kantar). - [Greg Haudek — Greenbook](/content/insights/authors/ghaudek/index.html): With a Ph.D. in industrial-organizational psychology, Greg has 20 years of experience in both the public and private sector. He has been involved in a wide range of projects that include building, validating, and implementing an online video-based adaptive assessment for use across the entire US federal government. He has worked for and served as an advisor to both large corporations and small start-up companies regarding topics like maximizing the accuracy of their selection systems and in-depth analysis of psychometric data. Greg has been instrumental in developing Morphii research, analysis and visualization strategies, and has also helped Vizbii partners develop contextually relevant assessments incorporating Morphii technology. (156 words) - [Melissa Paluch — Greenbook](/content/insights/authors/melissa-paluch/index.html): Melissa Paluch, Director with the Insights Career Network and NEW research and strategy lead at IBIS Public Sector. She is a third-generation Ukrainian American and ‘Dido’ (John Paluch) was her great grandfather (Dido). Paluch has volunteered with the group ENJIN, as an English language partner for Ukrainians living in the war torn country. Here is her LinkedIn profile: https://www.linkedin.com/in/melissapaluch/ (177 words) - [Oliver Sweet — Greenbook](/content/insights/authors/osweet/index.html): Oliver Sweet, (89 words) - [Brian Lamar — Greenbook](/content/insights/authors/blamar/index.html): Brian has spent his entire 20+ year career in marketing research. He currently supports clients and a team of industry experts with both internal and external consulting on questionnaire and sample design, business planning and analysis. He is passionate about data quality, providing actionable research to clients, and staying on top of industry trends. He is an active member of the AMA leading the market research signature speaker series and previously worked at TNS and Synovate. Brian also holds a Master‚Aos of Marketing Research from the University of Georgia. (217 words) - [Michelle Turner — Greenbook](/content/insights/authors/mturner/index.html): Michelle Roseman-Turner works as Director of Product Management at MaritzCX. She has spent her career dreaming up, developing, and launching products that customers can't live without. As a former engineer, her passion is sitting in front of a blank white board with a simple question scrawled across the top ‚"So how do we?" - [Ivan Lozano — Greenbook](/content/insights/authors/ilozano/index.html): Ivan is a market researcher and insights professional with a career spanning over 17 years ago across both agency and client-side. In the client sude, Ivan has worked as Insights and Research Manager for leading companies such as Nestle, Snap, La Trobe University and currently Tabcorp. Ivan holds a bachelors' degree in Speech Therapy, a bachelors' degree in Business Studies, an Advanced Certificate in Market and Social Research, and he's currently completing a Masters of Research at Central Queenland University. (121 words) - [Geoff Lowe — Greenbook](/content/insights/authors/glowe/index.html): Geoff Lowe, Executive Director at Infotools - [Dr. Carl — Greenbook](/content/insights/authors/cmarci/index.html): Dr. Carl, Chief Neuroscientist at Nielsen Consumer Neuroscience (110 words) - [Katie Casavant — Greenbook](/content/insights/authors/katie-casavant/index.html): Katie Casavant is head of commercial at Data Quality Co-op (www.dataqualityco-op.com), where she helps elevate industry standards for transparency and trust in data. She has built and led data and insights businesses across retail, analytics, and consulting, driving transformative growth and innovation. - [David Waterhouse — Greenbook](/content/insights/authors/dwaterhouse/index.html): David Waterhouse, Communications Director at Realeyes - [Greg Heist — Greenbook](/content/insights/authors/hgeist/index.html): Greg Heist is Chief Innovation Officer of Gongos, Inc. In this role, Greg is responsible for driving the innovation strategy at Gongos. From future trends to product development, Greg guides the company‚Aos innovative spirit, helping clients get closer to ‚Audecision intelligence‚Au through the synthesis, curation and socialization of knowledge. He leads the company's Innovation Think Tank and collaborates with an eager team of developers and external experts. A former practitioner with over 20 years of experience under his belt, Greg is a visionary at heart. He believes our industry is in the midst of a revolution, and plans to help pave the way. When he‚Aos not being a daddy, he can be found tweeting, blogging and frequenting his HootSuite account. - [Rob Berger — Greenbook](/content/insights/authors/rberger/index.html): Rob Berger, - [Adam Stanley-Smith — Greenbook](/content/insights/authors/adam-stanley-smith/index.html): With a military background and consultant experience, Adam joined the market research industry when he founded Meaningful to explore new solutions to gather and analyze qualitative data. - [Thibault Cousot — Greenbook](/content/insights/authors/tcousot/index.html): Thibault Cousot, Senior Vice President, Head of Product at Behaviorally - [Mirna Đurić — Greenbook](/content/insights/authors/mduric/index.html): Mirna Đurić, (111 words) - [Tom Ewing — Greenbook](/content/insights/authors/tewing/index.html): Tom started in the industry in 1998 at Research International, working in their quantitative modeling department. As the only arts graduate in a team of hardcore statisticians, he found his niche as the "internet guy", and moved on to do audience measurement and analysis at Nielsen NetRatings. While at NetRatings, Tom took on copywriting, PR, and marketing duties, then returned to RI in a marketing and editorial role. Meanwhile Tom has been blogging and running online communities since 2000, and became interested in their connections to research. He moved to Kantar Operations as Social Media Knowledge Leader, consulting on social media research strategy and practice throughout the Kantar Group. At BrainJuicer Labs, Tom is working on a combination of all of his interests: social media; online culture; writing, building, and thinking; and above all, learning more about people. - [Jonathan Ephraim — Greenbook](/content/insights/authors/jephraim/index.html): Jonathan has over 20 years of experience as a researcher and thought leader. Jonathan co-founded IntelliSurvey in 2001, and has been involved in many thousands of successful data collection efforts for leading professional service organizations. - [Marc Rappin — Greenbook](/content/insights/authors/mrappincbacon/index.html): Marc Rappin, - [Matt Dusig — Greenbook](/content/insights/authors/mdusig/index.html): Matt Dusig, (101 words) - [Karen Lynch — Greenbook](/content/insights/authors/klynch/index.html): Karen Lynch is Chief Programming Officer at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry. (347 words) - [Istvan Hajnal — Greenbook](/content/insights/authors/ihajnal/index.html): Istvan Hajnal is a veteran of more than 20 years in the fields of data analysis, survey methodology and market research. First at the University of Leuven, Belgium and then about 10 years with The Nielsen Company, the world's largest Market Research Company. Istvan is a Data Scientist for Hajnalytics. He received a master's degree in computer science (Leuven), a master's degree in quantitative applications in the social sciences (Brussels) and finally a Phd in Social sciences from the University of Leuven. He blogs about Data Science but occasionally also on management and leadership in general and the Market Research Industry in particular. - [Maisie Furneaux — Greenbook](/content/insights/authors/mfurneaux/index.html): Maisie Furneaux, (97 words) - [Malkit Kaur — Greenbook](/content/insights/authors/mkaur/index.html): Malkit Kaur, - [ DataStar, Inc. — Greenbook](/content/insights/authors/datastar-inc-undefined/index.html): DataStar, Inc., - [Edward Franczek — Greenbook](/content/insights/authors/efranczek/index.html): Edward Franczek is Senior Vice President, Database Business Unit Leader at Gladson. He joined Gladson in May 2009, bringing the company extensive senior marketing and sales experience from The Nielsen Company, where he was senior vice president of marketing, North American Consumer Group. Ed heads the strategic development of the Gladson product database and category management services, including mentoring sales and account management and building customer relationships. A business leader with experience in fostering a company‚Aos brand vision and strategy and developing high-performance teams to achieve profitable growth, Franczek has also held executive marketing and sales positions for Goliath Solutions, W.W. Grainger and Kraft Foods. Ed earned his MBA and B.S. degrees from Michigan State University. - [Hiral Rana Dholakiya — Greenbook](/content/insights/authors/hiral-rana-dholakiya/index.html): Hiral Rana Dholakiya is a Digital Marketing Consultant with over 10 years of experience. She's passionate about all things Digital & Social Media and has conducted training programs at institutes like GLS University and L.J. Institute of Media & Communications. Hiral also shares her insights and knowledge with the audience of publications like AdWeek, Entrepreneur Magazine, Social Media Today and Social Media Examiner to name a few. You can follow her on X (Twitter) @IamHiralRana. (149 words) - [Jennifer Allison — Greenbook](/content/insights/authors/jallison/index.html): Jennifer Allison serves as the Chief Commercial Officer at Getwizer. Jenn is a business growth leader with several years of experience overseeing and nurturing business relationships with some of the world's leading brands. She brings a truly unique combination to the table: Her deep expertise in the marketing research domain and her proven track record as a business driver in enterprise companies. Prior to joining Getwizer, Jenn worked at Nielsen as SVP and Global Business Partner for PepsiCo and at Bases as VP of client consulting. She studied Marketing Management and Information Systems at Boston College. - [Sally Nicholls — Greenbook](/content/insights/authors/snicholls/index.html): Sally Nicholls, - [George Kuhn — Greenbook](/content/insights/authors/george-kuhn/index.html): George is the Owner and President of Drive Research, LLC. He has more than 15 years of experience working on the client and supplier side of market research. He has consulted for hundreds of regional, national, and global organizations. George has vast experience with all types of market research design and project management. He is a certified VoC professional with a focus on innovation and new product management. - [Devora Rogers — Greenbook](/content/insights/authors/drogers/index.html): Devora Rogers is Chief Strategy Officer for Alter Agents (www.alteragents.com), a full-service, strategic market research consultancy. Consumer and shopper insights and strategy have been her passion for more than a decade. Devora has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, and worked with dozens of global brands. Devora's research philosophy is centered around understanding what drives decision making for shoppers and consumers and then helping brands develop a strategy to activate. Devora is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 times. She lives in Los Angeles with her husband, daughter and ornery cat. - [Courtney Williams — Greenbook](/content/insights/authors/cwilliams/index.html): Courtney Williams is the Executive Director of Quality at Lucid, the world’s largest audience platform for sourcing and understanding human answers. She brings more than 15 years of Marketing Research experience to Lucid, with 10+ years spent working on the operations side of research, in both leadership and support roles. Courtney has an extensive background in quantitative research, with specialties in ad hoc as well as syndicated research. She is passionate about quality in research and has dedicated much of her career to it. A lifetime learner, she holds a BS in Business Administration, an MBA with a focus in Marketing, has maintained her Professional Researcher Certification (PRC) since 2007, and is a graduate of the University of Georgia Principles of Marketing Research program. (191 words) - [Keith Sutherland — Greenbook](/content/insights/authors/ksutherland/index.html): Keith Sutherland, Senior Consultant, Brand Engagement at MetrixLab (122 words) - [Ofer Heijmans — Greenbook](/content/insights/authors/oheijmans/index.html): Ofer Heijmans, (114 words) - [Sjoerd Koornstra — Greenbook](/content/insights/authors/skoornstra/index.html): Sjoerd Koornstra, - [Vidisha Hegde — Greenbook](/content/insights/authors/vidisha-hegde/index.html): Vidisha Hegde currently leads Insights across Data Science and User Research for Spotify across India, Middle East and Africa. She has over 15 years of deep consumer tech experience primarily across internal strategy and operations, data science and user research. She's worked with organisations such as KPMG, Quicksand Design, and Swiggy, one of India's largest food-tech startups before her current role at Spotify. Over the last few years, she learnt the craft of qualitative and quantitative research, and discovered the power of using these methods along with data science to understand user behaviour more deeply. She is also adept in using design research principles to uncover unmet user needs that can guide new product building. Her unique experience combines business & product acumen, along with consumer insights understanding to help evidence based decision making for Spotify's leadership for India, Middle East and Africa. She holds an MBA from the Indian School of Business in Hyderabad, and currently resides in Bangalore, India with her husband and two daughters. - [Jenna Bunnell — Greenbook](/content/insights/authors/jbunnell/index.html): Jenna is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways. (79 words) - [Laura Cartwright — Greenbook](/content/insights/authors/lcartwright/index.html): Laura Cartwright, CREATION.co at Insights Data Analyst (38 words) - [[Webinar Recording] Why ResearchTech is the Next Big Thing in Your Marketing Technology Stack — Greenbook](/content/marketing-research/webinar-recording-why-researchtech-is-the-next-big-thing-in-your-marketing-technology-stack.html): View the recording to learn why ResearchTech needs to be part of your marketing technology stack. - [Steve Wigmore — Greenbook](/content/insights/authors/swigmore/index.html): Steve started his career in the advertising and media industry in 1996 before transitioning to market research in 2003. Joining the Profiles division of Kantar in 2005, Steve has focused on working with clients and project managers to create surveys which maximise respondent engagement and deliver high quality data to clients. He now works to develop technology to improve the effectiveness of fast turnaround or self-serve solutions for clients. - [Megan Ritter — Greenbook](/content/insights/authors/mritter/index.html): Megan Ritter is an online business journalist with a background in marketing and business telecommunications. In addition to discussing the value of mobile marketing in the social age, her writing also covers media marketing, startups and entrepreneurship, virtual technology and customer service. Follow her on Twitter @megmarieritter to find more of her writing! - [Fresh Squeezed — Greenbook](/content/insights/authors/freshsqueezedideas/index.html): Fresh Squeezed Ideas impacts marketing decisions through the lens of behavioral science and cultural anthropology. We challenge marketing best practices by first starting with INSIGHT - developing an intimate understanding of your target customer by uncovering the values and underlying motivations that drive their behavior. Then develop BRAND PURPOSE AND STRATEGY through collaboration with our multi-disciplinary team of behavioral scientists, anthropologists, design thinkers, innovation experts, and marketers, that results in a powerful values-based brand proposition that differentiates your brand and attracts customers. Lastly, with solid insights and a sound strategy in place, we work with our clients to develop on-target marketing EXECUTIONS that connect with your customers and help drive your business. - [Jonathan Ewert — Greenbook](/content/insights/authors/jewert/index.html): Jonathan Ewert is president of TransforMedia and is currently pursuing acquisition and investment opportunities in partnership with Catalyst Investors, a lower middle market growth equity firm headquartered in New York. Prior to Transformedia, Mr. Ewert served as President and CEO of Codero, a dedicated and cloud hosting company based in Kansas City. At Codero, Mr. Ewert led the company through a restructuring following the divestiture of two business units, recruited his successor, and currently serves on the Board of Directors. Mr. Ewert currently serves on the Board of APH Management and AudienceFUEL, as well as the Advisory Boards of Simply Engage and Cancer101. He is a past board member of the Interactive Advertising Bureau, Advantage Business Media, and Wowd Inc., which was sold to FaceBook in 2010. Mr. Ewert earned his B.A. in Political Science in 1986 from the College of the Holy Cross. - [Simon Kearney — Greenbook](/content/insights/authors/skearneygreenbook-org/index.html): Simon Kearney, (100 words) - [Jamin Brazil — Greenbook](/content/insights/authors/jbrazil/index.html): As the previous CEO of FocusVision, Jamin was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996, and founded a top survey platform, Decipher, in 2000. Today, Brazil is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast. - [Junu Yang — Greenbook](/content/insights/authors/junu-yang/index.html): Junu is a serial entrepreneur with a background in product, design and user research. He has founded and sold multiple B2C and B2B startups that were both VC backed and bootstrapped. Earlier in his career, he helped design products used daily by millions of people through his work at global design firms such as IDEO, Frog and RGA - https://www.linkedin.com/in/junetic/ (212 words) - [Terence McCarron — Greenbook](/content/insights/authors/tmccaron/index.html): Terence McCarron is the CEO & Founder of OpinionRoute LLC, a Cleveland, OH-based Data Collection Services & Technology firm. Terence’s Market Research career spans 20+ years including leadership positions for leading firms Cint AB (STO: CINT), Kantar Health (now Cerner), and Greenfield Online (now ToLuna). - [Freddie Tubbs — Greenbook](/content/insights/authors/ftubbs/index.html): Freddie Tubbs is a digital marketing strategist at Academized. He regularly takes part in online marketing and tech conferences, and contribute posts to Australian help and Paper Fellows blogs. - [Dr. Jannik Meyners — Greenbook](/content/insights/authors/dr-jannik-meyners/index.html): Dr. Jannik Meyners is the Director of Data Science at quantilope where he is leading the automation of advanced methods as well as the application of machine learning and AI within the quantilope platform. Before joining quantilope, Jannik was a consultant for marketing analytics at McKinsey & Company supporting many well-known companies in the application and automation of quantitative marketing methods. Jannik holds a Ph.D. in Marketing Science from the University of Hamburg. His research has been published in leading academic journals and has received several awards. - [Build a Winning Loyalty Program Strategy for Your Panel — Greenbook](/content/insights/research-methodologies/build-a-winning-loyalty-program-strategy-for-your-panel.html): This article outlines the four key building blocks for creating a great panel loyalty program strategy. Published on May 30, 2017 - [Patrick Comer — Greenbook](/content/insights/authors/pcomer/index.html): Patrick Comer has been a founder, investor and executive for startups since 1998 and in the market research industry since 2003. In 2010 Patrick founded Lucid to bring programmatic to sampling. He also launched Federated Sample and Fulcrum, the the industry's largest DSP and Exchange. In 2005, he improved sample acquisition and matching technology for OTX Research. Patrick was Founder and VP of Operations at Sample Czar and previously worked at IFILM. He was Chief of Staff at govWorks, a Silicon Alley darling‚Aiknown for their documentary, Start-up.com. Patrick holds a BA from Sewanee and an MBA from Columbia Business School. He sits on the Board of The Idea Village, The Arts Council of New Orleans, and St. Martin's Episcopal School. Patrick is a founding member of SampleCon. - [Iosetta Santini — Greenbook](/content/insights/authors/iosetta-santini/index.html): Iosetta is a creative and enthusiastic professional in the B2B PR industry. Having supported international clients across multiple sectors, Iosetta knows how to turn complex messages into interesting stories and how to build strong relationship with journalists in the trade and national press. After starting her media career as a reporter in Italy, she came to London for an MA in Comms and never left. With Keen as Mustard Iosetta has consolidated and deepened her knowledge of the insights sector, and has been shortlisted for prominent industry awards such as the Greenbook Future List and Significant Insights’ 30 under 30. - [Koen Pauwels — Greenbook](/content/insights/authors/koen-pauwels/index.html): Koen Pauwels, - [Lindsey Plocek — Greenbook](/content/insights/authors/lplocek/index.html): Lindsey Plocek is a Marketing and Business Development Manager specialized in social technology. At Crowdtap, Lindsey explores how leading brands can collaborate with consumers to develop better product, services, and messages. Prior to joining Crowdtap, Lindsey was a member of the Business Development team at Gigya where she helped bring the organization‚Aos Identity Management product to market, providing brands with tools to access, consolidate, and manage social identity and behavior data. Previously, Lindsey worked in pharmaceutical Advertising & Branding at GSW Worldwide on the Lilly Diabetes portfolio. She has also worked in publishing at the San Francisco Chronicle and PR at Random House Knopf. She graduated from Ohio University with a degree in Journalism. She is an active fiction writer and lives in New York. - [TRC Market — Greenbook](/content/insights/authors/trc/index.html): Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center. As a result they fail to capture what's truly important to the consumer. That's not actionable research. TRC believes that the best research asks people to make hard decisions - to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and help our clients solve problems related to new product development, segmentation, brand equity, marketing mix modeling, and satisfaction and loyalty. * We're experts in choice modeling and choice-based techniques. * TRC's academic partnerships give us access to the latest developments in market research and marketing analytics. * Our researchers listen first, challenge assumptions, and design customized solutions. * Market Research and Marketing Analytics capabilities under one roof, delivered with a senior-level and small-team approach. The Senior Team is comprised of veteran thought leaders in applied marketing research to solve complex business issues and regularly contribute to trade journals, academic publications, and social media outlets. (423 words) - [Kaleem Khan — Greenbook](/content/insights/authors/kkhangreenbook-org/index.html): Kaleem Khan, Associate Manager at BIS Research - [Brian Fletcher — Greenbook](/content/insights/authors/bfletcher/index.html): Brian Fletcher is the Vice President of Consulting Services for Insights in Marketing (IIM), a research-based marketing consultancy that helps clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. For more information about Brian and Insights in Marketing visit http://www.insightsinmarketing.com. - [Brian Brackeen — Greenbook](/content/insights/authors/bbrackeen/index.html): Brian Brackeen is the Founder of Kairos, a innovative facial recognition company that graduated the NewMe Accelerator's 2nd class. The Kairos API are helping companies everywhere to change the way they interact with their employees, patients, and customers. Prior to Kairos, Brian cut his technological teeth at Apple in Cupertino California. As a Sr. Project Manager / Architect he designed solutions that managed Apple's workforce across the globe including Apple's interests in Hong Kong, Rome, London, Toronto, San Francisco, New York, etc. Before Apple, Brian held Senior positions at IBM, Comcast, the New York Metropolitan Museum of Art, General Motors, PetSmart, Scottrade, and others. His specialty is helping companies to create a positive culture, utilize technology to manage your workforce effectively, and helping companies large and small navigate robust growth and international expansion. (253 words) - [Wale Omiyale — Greenbook](/content/insights/authors/womiyale/index.html): Wale Omiyale, - [Oliver Morris — Greenbook](/content/insights/authors/omorris/index.html): I have previously worked for a tech startup and consulted with data scientists on the latest AI tools to improve communication and media. (67 words) - [Christa Arite — Greenbook](/content/insights/authors/carite/index.html): Christa joined GMO Research in 2018. In her current position, Christa oversees Business Development and Operations for the North American region. Christa is passionate about connecting people and ideas to solve problems and create solutions in interesting and innovative ways. She has demonstrated her abilities within the technology, retail, advertising and now market research sectors. She is excited about bringing solutions for conducting effective and successful research projects in Asia to the North American Market. -----------Mariana leads GMO Research’s Sales and Project Management teams based in Europe, ensuring our clients receive the best service. Before becoming director of EMEA in 2019, Mariana led the Project Management team, during which time she contributed to the quality of the service provided, helping build and strengthen client relationships. Mariana also helped to analyse and design optimised procedures and workflows. Prior to joining GMO Research, Mariana spent five years working as a full-service project manager within the Romania Hub of Ipsos Interactive Services. - [How to Leverage ALL Your Data to Improve Customer Experiences — Greenbook](/content/insights/research-methodologies/how-to-leverage-all-your-data-to-improve-customer-experiences.html): These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering insights and have been for… Published on September 20, 2022 (618 words) - [A 360-Degree Insights Engine to Drive the Customer-Centric Organization — Greenbook](/content/insights/research-methodologies/a-360-degree-insights-engine-to-drive-the-customer-centric-organization.html): Better understand the customer lifecycle journey with a 360 approach. Published on August 7, 2019 - [Braden MacDonald — Greenbook](/content/insights/authors/bradenmacdonald/index.html): Braden MacDonald, Account Executive at Keen as Mustard - [[Webinar Recording] Future Trends of Market Research and Technology — Greenbook](/content/marketing-research/webinar-recording-future-trends-of-market-research-and-technology.html): Hear from industry leaders on a variety of topics relevant to all things research: New Technologies, Sample quality, the continuing impact of Covid-19 on in-person research, and how these variables will continue to affect research in 2022. - [Olga Dubanevych — Greenbook](/content/insights/authors/odubanevych/index.html): Olga Dubanevych, - [Joe Radwich — Greenbook](/content/insights/authors/jradwichgreenbook-org/index.html): Joe Radwich, Vice President & Partner at Isurus Market Research & Consulting - [Katie Clark — Greenbook](/content/insights/authors/kclark/index.html): Katie Clark, aka "InsightsGal", is a self described hybrid market researcher/project manager/social media diva. She works with companies large and small to help them tune in to the ‚AuVoice of the Customer‚Au through research and social media to create actionable insights to drive the business forward. She has worked with and for a smorgasbord of different companies and industries, from software to seafood, from fragrance to finance, and more. Katie is uber-connected and intensely curious early adopter, fascinated with how people (and brands) connect and interact digitally. She has been deeply immersed in the Internet as long as she can remember (case in point: she was the only girl in computer programming ‚"summer camp" in grade school‚and this is back in the '80's). You can find her on LinkedIn (http://www.linkedin.com/in/katieeclark) or at About.Me (http://about.me/katieclark) ‚A¶And of course, on Twitter (http://twitter.com/insightsgal)! Note: This is a personal weblog. The opinions expressed here represent her own and not those of her employer. (220 words) - [Adam Rossow — Greenbook](/content/insights/authors/arossow/index.html): Adam Rossow is VP of Marketing for iModerate. Adam heads up marketing for iModerate, bringing over a decade of experience to the table. Adam has been a core member of the iModerate team since the company‚Aos inception, and has helped shape the iModerate brand as well as the product lines. Adam brings a strategic, integrated approach to sales and marketing, ensuring that both departments work in tandem to deliver relevant and effective solutions to the marketplace. A veteran public relations and integrated marketing executive, Adam previously worked at Dan Klores Communications and G.S. Schwartz and CO., both located in New York City. At both firms he spearheaded media relations, integrated marketing activities, strategic planning and general communications for Fortune 500 companies as well as prominent celebrities and business magnates. Adam earned his bachelor‚Aos degree from the University of Wisconsin-Madison, and majored in communications. - [Jeffrey Henning — Greenbook](/content/insights/authors/jhenning/index.html): Jeffrey Henning, IPC, is the chief research officer of Researchscape. He’s annoyed millions of respondents in his career. - [Mary Meehan — Greenbook](/content/insights/authors/mmeehan/index.html): In 1992, Mary Meehan co-founded the international consumer trend agency Iconoculture, developing the research industry's first theoretical framework for translating trends into practical insights. In 2015, Mary co-founded Metametrix, converting that qualitative process into the first and only text analytic platform to identify values and emotions in unstructured text and making first-party data an accessible and affordable insights resource. - [Emily Kavanagh — Greenbook](/content/insights/authors/emily-kavanagh/index.html): Emily Kavanagh is a marketing and growth leader specialising in the intersection of insights and AI. She has experience bringing disruptive, AI-powered research products to market and is deeply passionate about helping businesses serve people in more meaningful and impactful ways through research and human understanding. - [Greg Lipper — Greenbook](/content/insights/authors/glipper/index.html): Greg Lipper, CEO at People Data Company, Inc. - [Sabrina Trinquetel — Greenbook](/content/insights/authors/strinquetel/index.html): Sabrina Trinquetel, U.K. Sales Director for Measure Protocol, is an insight and sales professional with a passion for great research. She has held leadership roles at some of the top market research companies in the world over the past 10 years and is committed to bettering the industry while also focusing on growth initiatives for Measure. She is a member of the Market Research Society’s Pride Steering Committee and co-hosts its OUTsights podcast. - [Edward Appleton — Greenbook](/content/insights/authors/eappleton/index.html): Edward Appleton is Director Global Marketing with Happy Thinking People, a global qualitative consultancy with offices in Berlin, Munich, Paris, Zurich and Mumbai. Prior to joining the firm for many years he was a clientside Consumer Insights Manager based in Berlin, Germany. A graduate of Oxford University, he has over 20 years research experience, on both client and supplier side ‚Ai Research Manager at Coca-Cola, Group Manager Research at Nestle UK, Insights Manager at Avery Dennison Europe, Insights and Planning Director at Grey Communications Germany were positions that followed his start in research at Mass Observation UK. He blogs regularly at http://researchandreflect.blogspot.de. Edward is bi-cultural English/ German, speaks fluent French.and is a founding Board Member of Mobile Research in the Mobile World (MRMW). Views expressed are his own and in no way represent those of his company. (400 words) - [Matt Celuszak — Greenbook](/content/insights/authors/mceluszak/index.html): Matt Celuszak, (104 words) - [Danika Smit — Greenbook](/content/insights/authors/dsmit/index.html): Danika Smit, Young ESOMAR Society Community Manager at ESOMAR - [Stefan Bildea — Greenbook](/content/insights/authors/sbildea/index.html): Stefan Bildea, PhD, is Co-founder and Data Scientist at Plotto. He has a background in computer science and mathematics and currently works both in academia and as a commercial Data Scientist. (122 words) - [[Webinar] ‘Tis the Season to Donate: Consumer and Corporate Sentiments Around Giving Season — Greenbook](/content/marketing-research/webinar-tis-20the-season-to-donate-consumer-and-corporate-sentiments-around-giving-season.html): Learn corporate and consumer sentiment about this giving season. (322 words) - [The GutCheck — Greenbook](/content/insights/authors/gutcheck/index.html): GutCheck is a global, online agile market research solution that enables our clients to get quick consumer reads to address business questions, whenever they need to be answered. Whether it's scheduled research or an un-planned question, our flexible quantitative and qualitative platform enables us to instantly recruit your target audience. Our full-service team designs and moderates the discussion to give you the insights and confidence you need to react and move your business forward. - [Jordan Slabaugh — Greenbook](/content/insights/authors/jslabaugh/index.html): Jordan has 15 years of marketing, communications, and leadership experience at both high-growth B2B technology companies and global marketing agencies. She is responsible for leading marketing, developing Bloomfire’s go-to-market strategy, and creating advocacy for the power of knowledge management. - [Lida Hujić — Greenbook](/content/insights/authors/lida-huji/index.html): Author, public speaker, curator, insight-led innovation consultant, Dr Lida Hujić’s practice revolves around her passion for non-conformists, who challenge the status quo for the better good. - [[Webinar Recording] Consumer Centricity: A Fireside Chat with Pepsi Lipton — Greenbook](/content/marketing-research/webinar-recording-consumer-centricity-in-action-a-fireside-chat-with-pepsi-lipton.html): Learn how to turn consumer-centric vision into action. (323 words) - [Ellen Woods — Greenbook](/content/insights/authors/ewoods/index.html): Ellen Woods has been a part of the research community for over twenty years and has extensive experience in qualitative and quantitative research, including consultative experience in strategy, program and project design, project execution and the development of meaningful insights. She currently works with clients who are streamlining data systems with MR architectures to create an interactive presence within the digital marketing arena. She can be reached via email @ the following address: ewoods@qedstrategies.com (349 words) - [[Webinar Recording] How to Succeed With Insights in 2022 — Greenbook](/content/marketing-research/webinar-recording-how-to-succeed-in-insights-in-2022.html): Expand your access to insights and bring consumers to the heart of your organization. - [NEW RESEARCH SHOWS CINEMA MEDIUM’S POWER TO LIFT UN WORLD FOOD PROGRAMME BRAND — Greenbook](/content/marketing-research/new-research-shows-cinema-power/index.html): Heartrending Cinema Ad from Sir John Hegarty Proves Impactful - [Jason Horine — Greenbook](/content/insights/authors/jhorine/index.html): Jason Horine is Vice President, Client Development, and Director of Online Qualitative Solutions for Schlesinger Associates and Schlesinger Interactive. Utilizing more than a decade of experience in the industry, all with Schlesinger Associates, Jason‚Aos primary aim is to develop client relationships by increasing awareness of Schlesinger Interactive capabilities, as well as identifying growth and partnership opportunities. Jason has direct, personal experience with every facet of what Schlesinger Associates has to offer. He grew up with the expansion of the Chicago office, ultimately running the Chicago office and then the San Francisco office as he developed and launched the online qualitative solutions division. He handles client development with Schlesinger Interactive. The direct, hands-on operations experience in a variety of roles has provided him with specific knowledge into Schlesinger‚Aos suite of products and services that allows him to be an educator and consultant for all things data collection. Jason has a unique perspective with online qual and for recruitment for online qual. With experience coordinating a range of online qualitative methodologies, including OLBBs, OLFGs, MROCs, Mobile Ethnographies, and Video Diaries, he has line of sight into dozens of research platforms and technologies. He also manages our relationships with the technology providers we have partnered with to deliver a turnkey solution for our clients. Jason holds a BA in Liberal Arts & Sciences from the University of Kansas, and continues to root on his beloved Jayhawks throughout basketball season. (284 words) - [Truong Trung — Greenbook](/content/insights/authors/tnguyen/index.html): Hieu is a research executive at Ipsos. Together with his colleagues, he helps companies to make smart decisions by providing high quality research data quickly and at a competitive price. Hieu holds a master‘s degree in Communication Science and Media Research at the University of Hohenheim in Stuttgart, Germany. He specializes in quantitative research and has interest in methods to ensure and assess data quality. Before joining Ipsos, he worked at Gruppe Nymphenburg in Munich, Germany. Hieu is looking forward to new contacts in the insights and analytics industry. (204 words) - [April Leonard — Greenbook](/content/insights/authors/april-leonard/index.html): April Leonard has nearly a decade of experience supporting qualitative medical market research at L&E Research. Prior to joining L&E, April practiced as a Registered Nurse for 12 years in a variety of inpatient bedside care specialties. April's clinical experience coupled with her market research industry knowledge have led her to be a valued and sought out consultative resource for clients conducting qualitative market research within the healthcare space. April oversees L&E Health and its team of , L&E Research's health centric specialty division. L&E Health provides project feasibility, research design and methodology consultative services, along with project management throughout recruitment and project execution. (188 words) - [Kaylor Hildenbrand — Greenbook](/content/insights/authors/khildebrand/index.html): Kaylor Hildenbrand is Principal Consultant, PARK Research Partners Kaylor began working as a professional marketing research consultant in 1996. A skilled writer and moderator, Kaylor embraces the evolutionary nature of qualitative methodologies and easily adapts to changes and challenges. With her easy yet professional style and demeanor, she establishes a quick rapport with respondents, encouraging open and candid discussions of even the most sensitive and personal topics. Kaylor's wide range of experience means she brings to the table a wealth of insights and ability, and an uncanny intuition that often leads her to ask the very questions that rest at the tip of her client's tongue. She is equally comfortable conducting business to business and consumer research and has a knack for quickly grasping the most complicated concepts and strategies. Kaylor's philosophy of partnering with her clients means she spends the time and attention needed to ensure a clear understanding of each project's objectives. Debriefing with clients at the close of the sessions means your team leaves the room with key findings identified. Thoughtful analysis and detailed reporting is always provided on a timely basis. While specializing in the conduct of qualitative research, Kaylor is also well-versed in the conduct of quantitative studies and is available to consult on the design and management of the research, particularly when conducted as prelude or follow-up to the qualitative phase. A graduate of Florida State University, Kaylor continues to learn and grow as a professional consultant and moderator through memberships and active participation in the industry's professional associations. - [Michael McCrary — Greenbook](/content/insights/authors/mmccrarygreenbook-org/index.html): Michael McCrary, CEO at PureSpectrum - [SCHLESINGER GROUP ACQUIRES AUSTRALIAN SAAS PLATFORM TELMY - A DIGITAL QUALITATIVE SOLUTION — Greenbook](/content/marketing-research/schlesinger-group-acquires-telmy/index.html): Schlesinger Group, a leading international data and research services company, announced today that it has added Telmy, an Australian-developed SaaS platform, to its portfolio of research technology. (315 words) - [Jeffrey Adler — Greenbook](/content/insights/authors/jadler/index.html): Jeff is Managing Director ‚Ai Primary Market Research Practice Lead of Centrac ‚Ai A Division of Veris. He was previously Founder of Centrac DC, a boutique research firm founded in 1997 ‚Ai specializing in the development and deployment of ‚AuEmerging Market Research Techniques.‚Au Jeff has over thirty years experience in marketing research, which includes positions at Procter & Gamble and Florida National Bank. Jeff served as Supervisor, Market Research at P&G in the mid 1980s. In that role he assisted in literally ‚Auwriting the book‚Au used to train all P&G market research managers. He has personally supervised over 2,000 marketing research projects. He was one of the first few individuals to receive the Expert level of Professional Researcher Certification from the Marketing Research Association (PRC certifies an individual is proficient in current research practices and signifies that the individual has met a stringent set of criteria and possesses the knowledge and practical experience in marketing research necessary to earn PRC). Jeff graduated with honors from the Wharton School of the University of Pennsylvania with a B.S.E. in Marketing and Decision Sciences, and is currently a regular guest lecturer there in Marketing Research and New Product Development. Jeff has received consistently high ratings as a faculty member of the American Marketing Association‚Aos Market Research Boot Camp‚N¢. - [[Webinar Recording] Unlocking Qualitative Insights with Dynamic Role Play — Greenbook](/content/marketing-research/webinar-recording-unlocking-qualitative-insights-with-dynamic-role-play.html): Learn how to unlock human insights even when the behaviors you seek happen behind closed doors. (321 words) - [ Stage 1: Acquisition -- Get Better Results from the 4 Stages of Your Customer Lifecycle — Greenbook](/content/marketing-research/customer-lifecycle-stage-one-acquisition/index.html): The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile and also deciding which prospects don’t meet the company’s criteria for acquisition and eliminating them as acquisition targets. (1,751 words) - [Scott Brill — Greenbook](/content/insights/authors/sbrill/index.html): Scott Brill is the Managing Director and leads Behaviorally’s technology arm, eFluence™, which helps clients optimize e-commerce images to drive conversion with an AI-powered platform. Previously, Scott was the Chief Commercial Officer at Behaviorally managing the Market Development Team, focused on driving growth through new and innovative shopper research solutions. He has nearly 20 years of experience in market research and has led a global research function across six international regional offices. (109 words) - [Susan Schwartz — Greenbook](/content/insights/authors/sschwartzgreenbook-org/index.html): Susan is CEO of NAXION and long-time marketing practitioner whose career focus has been on the development and protection of robust brands. Susan holds MA and PhD degrees from UPenn’s Annenberg School of Communication. She writes frequently on industry topics and issues of broader interest. Her commentary on language and culture can be found at www.smartmouth.blog. 215.496.6850 smcdonald@naxionthinking.com - [Rare Patient Voice Celebrates a Lucky 7 Milestone! — Greenbook](/content/marketing-research/rare-patient-voice-celebrates/index.html): Rare Patient Voice Celebrates a Lucky 7 Milestone! Over $7 Million Awarded to Patients and Caregivers Since 2013. - [Lava Kumar — Greenbook](/content/insights/authors/lava-kumar/index.html): Lava Kumar, Founder and CPO at Entropik - [[Webinar Recording] 7 Key Insights to Help You Predict the Next Shift in Your Market — Greenbook](/content/marketing-research/webinar-recording-7-key-insights-to-help-you-predict-the-next-shift-in-your-market.html): Find out how your data can help you foretell the future of your industry. (163 words) - [Chris Rife — Greenbook](/content/insights/authors/crifeandjfrenchgreenbook-org/index.html): Chris Rife, at Intellus WorldWide - [Janice Caston — Greenbook](/content/insights/authors/jcaston/index.html): Janice Caston is an industry veteran and EVP of Marketing at Dynata, where she leads global marketing strategy, brand, and go‑to‑market execution. She brings decades of experience driving growth for insights and data companies, including Toluna and Foursquare. Known for her clear point of view on data quality, AI, and human‑driven insights, Janice helps organizations translate complex data into confident business decisions. (129 words) - [SCHLESINGER GROUP LAUNCHES MODERATE ANYWHERE™ — Greenbook](/content/marketing-research/schlesinger-group-launches-moderate-anywhere/index.html): Moderate Anywhere uses proprietary online research technology to host in-person IDIs, focus groups, and CLTs with respondents in the Schlesinger Group network of US facilities, while streaming a live two-way video experience to the moderator. Every session is secure, fully recorded, and transcribed. - [[Webinar Recording] The Evolution of Agile Insights: What You Need to Know in 2021 — Greenbook](/content/marketing-research/webinar-recording-the-evolution-of-agile-insights-what-you-need-to-know-in-2021.html): Agile insights trends and how they are transforming how businesses go to market. (243 words) - [Carlos Garcia — Greenbook](/content/insights/authors/cgarcia/index.html): Carlos E. Garcia is SVP of Multicultural research at GfK. Prior to joining GfK (as part of the Knowledge Networks acquisition), he founded Garcia Research Associates, a multicultural MR firm that he ran for over twenty years. Garcia has expertise with a broad range of product categories and services, including packaged goods, healthcare, entertainment, and financial services. Earlier, Garcia directed the quantitative divisions of two minority marketing research firms, and was Research Manager with Maritz Marketing Research in their Los Angeles office. - [[Webinar Recording] Insights 2021: How Hershey, Ferrero, Nestle' & GSK Are Transforming Market Research — Greenbook](/content/marketing-research/webinar-recording-insights-2021-how-hershey-ferrero-gsk-are-transforming-market-research.html): The MR landscape is changing, and innovation is now crucial to survival. - [Market Researchers recognized for Bravery at the Ginny Valentine Badge of Courage Awards — Greenbook](/content/marketing-research/market-researchers-recognized-for-bravery/index.html): The Ginny Valentine Badge of Courage is awarded to those who fought long odds and showed exceptional determination to produce great market research. - [CRATER LAKE & CO LAUNCHES — Greenbook](/content/marketing-research/crater-lake-and-co-launches/index.html): MAKING SENSE OF IT ALL: CRATER LAKE & CO LAUNCHES TO BRING MARKET RESEARCH, DATA ANALYTICS, ATTRIBUTION AND OPTIMISATION TOGETHER INTO A SINGLE NARRATIVE - [Sami Kaipa — Greenbook](/content/insights/authors/skaipa/index.html): Sami Kaipa is COO and Co-Founder of GlimpzIt Inc. He graduated with a Bachelors degree in Economics and Computer Science from Stanford University and obtained an MBA double majoring in Marketing and Entrepreneurial Management from the Wharton School of Business, University of Pennsylvania. While obtaining an MBA, worked as a marketing strategy consultant for a bay area startup called Prescreen. He also co-founded EMR Xpress, a provider of emergency room management software delivering high quality care, efficiency and cost savings in healthcare. Prior to the MBA, he worked for CrossWorlds Software for two years before it was acquired by IBM. While there he developed expertise in delivering Enterprise Application solutions for Fortune 1000 companies, and experience across a number of functional areas within the software industry such as technical support, product development, sales and consulting. As if that isn't enough, Sami also possess real global experience, having spent 2 years working in Munich, Germany and several years managing a global consulting practice. He enjoys playing music, tennis, golf, skiing, cooking and traveling. - [[Webinar] Benchmarking Essentials: Using Online Reviews to Drive Business Growth — Greenbook](/content/marketing-research/webinar-benchmarking-essentials-using-online-reviews-to-drive-business-growth.html): Explore the insights from online reviews. (246 words) - [José Macaluso — Greenbook](/content/insights/authors/jos-macaluso/index.html): I am a highly experienced International Partnership Manager with over 15 years of expertise in business development, sales management, and international market expansion. Throughout my career, I have successfully developed and managed partner networks, driven sales growth, and implemented successful business strategies. In addition to my specialization in these areas, I am a disruptive thinker and have over 35 years of experience in multiple fields, including Business Development, Software Engineering, Telecommunications, Service Provision, and Teaching. My main positions have included CTO, Systems Manager, Project Manager, Sales Manager, and International Business Development Manager with extensive experience in consulting. I have helped companies in process improvement, developing new markets, and managing alliances. My leadership skills involve managing, coaching, developing, and motivating teams, and I possess exceptional analytical, design, and problem-solving skills. I am dedicated to maintaining a high-quality standard in all aspects of my work, and I am able to work independently or as part of a team. With a passion for disruptive thinking and innovation, I am excited to bring my expertise to your organization and help take your business to the next level. - [SCHLESINGER GROUP BRANDS ITS CLINICAL DIVISION AS SCHLESINGER CLINICAL RESEARCH — Greenbook](/content/marketing-research/schlesinger-clinical-research/index.html): Schlesinger Clinical Research addresses an unmet need in the market by encompassing all data collection aspects necessary for clinical research under one roof. (513 words) - [Key Observations for MR Industry — Greenbook](/content/marketing-research/key-observations-for-mr-industry-1002909/index.html): Fall 2014 GRIT Report commentary by Mark Simon, Managing Director, North America at Toluna, sharing his thoughts on the current state of the market research industry. - [ LUCID ANNOUNCES THE APPOINTMENT OF NEW BOARD MEMBER — Greenbook](/content/marketing-research/lucid-announces-appointment-new-board-member/index.html): Company Elects Deborah Elam to Empower Executives to Elevate Diversity - [[Webinar Recording] 5 Keys to Success for Market Research — Greenbook](/content/marketing-research/webinar-recording-5-keys-to-success-for-market-research.html): In the traditional research discipline, there has been a reluctance to evolve quickly. We have fallen further behind from our respondents and marketplaces, so it is critical that we seize this opportunity, remove barriers to change, and move the industry forward, faster. This is an opportunity for our industry to do things differently, to really address and solve the key issues that challenge us? - [David Roberts — Greenbook](/content/insights/authors/droberts/index.html): David Roberts, CEO at SurveyGizmo - [What people ask AI: a new layer of consumer insights — Greenbook](/content/marketing-research/ai-20is-20no-20longer-20just-20a-20channel-20it-20is-20part-20of-20the-20decision-20itself-20-20-20that-20changes-20how-20influence-20works-20and-20raises-20new-20questions-20for-20marketers.html): AI is now part of the decision itself. That changes how influence works and raises new questions for marketers (57 words) - [Toluna expands sales and research team for strategic growth — Greenbook](/content/marketing-research/toluna-expands-sales-and-research-team/index.html): Toluna expands sales and research team for strategic growth. - [[Webinar Recording] An Introduction To The Field Guide to Your Best MRX Buyers — Greenbook](/content/marketing-research/webinar-recording-an-introduction-to-the-field-guide-to-your-best-mrx-buyers.html): Who is in the market for your services and what do they need? - [[Webinar Recording] Who Cares About Data Quality? — Greenbook](/content/marketing-research/webinar-recording-who-cares-about-data-quality/index.html): View the recording to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights. (602 words) - [[Webinar Recording] Transforming Social Data into Predictive Insight — Greenbook](/content/marketing-research/webinar-recording-transforming-social-data-into-predictive-insight.html): Learn how to transform social data from descriptive and reactive to predictive. - [[Webinar Recording] 5 Steps to Building a Better Brand Tracker — Greenbook](/content/marketing-research/webinar-recording-5-steps-to-building-a-better-brand-tracker.html): Learn 5 practical steps to get the most out of your brand tracking. - [[Webinar Recording] What Comes Next? How to Adapt Your Skill Set for the New Era of Market Research — Greenbook](/content/marketing-research/webinar-recording-what-comes-next-how-to-adapt-your-skill-set-for-the-new-era-of-market-research.html): Learn how to succeed in today’s evolving MR landscape. (538 words) - [PRS IN VIVO USA REBRANDS AS BEHAVIORALLY — Greenbook](/content/marketing-research/prs-in-vivo-usa-rebrands-as-behaviorally/index.html): Applying a Digital-First, Behavioral Approach to Drive Shopper Growth - [Diminishing Returns on the Need For Speed: Where’s the Limit? — Greenbook](/content/insights/market-research-trends/diminishing-returns-on-the-need-for-speed-wheres-the-limit.html): The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed and innovative technology in research is growing, and we and many others keep pushing the boundaries of what is possible. Published on February 9, 2021 - [LUCID DEBUTS INAUGURAL RESTECH CONFERENCE — Greenbook](/content/marketing-research/lucid-restech-conference/index.html): Virtual Event at New Orleans Entrepreneur Week to Explore the Rise of Research Technology (436 words) - [Qualtrics CoreXM — Greenbook](/content/insights/authors/qualtricscorexm/index.html): Qualtrics CoreXM, - [Stefanie Francis — Greenbook](/content/insights/authors/stefanie-francis/index.html): Stefanie Francis is the founder and CEO of Hootology, a market research platform with tools leveraging genAI to make qualitative research more trustworthy at scale. (134 words) - [[Webinar Recording] Insights 2021: The Key to Human-Driven Market Research — Greenbook](/content/marketing-research/webinar-recording-insights-2021-the-key-to-human-driven-market-research.html): Join us for a panel discussion all about how brands can design surveys with the respondent experience in mind. (168 words) - [Dr. Thomas Rodenhausen Leaves Executive Board — Greenbook](/content/marketing-research/dr-thomas-rodenhausen-leaves-executive-board/index.html): Dr. Thomas Rodenhausen leaves the executive board of Harris Interactive AG as planned by the end of July 2021 and will continue advising Toluna Group CEO on strategic growth initiatives. Gabriele Stockl and Dr. Orhan Kocyigit to join Harris Interactive Germany Senior Executive Leadership Team. - [[Webinar] Discussion Guide Strategies for New Qualitative Research — Greenbook](/content/marketing-research/webinar-recording-discussion-guide-strategies-for-new-qualitative-research.html): Learn How to Optimize Discussion Guide Writing for New Qual Research Methods. (198 words) - [[Webinar Recording] It Takes Guts to Take a Challenger Brand to a Global Powerhouse - Learn How it’s Done — Greenbook](/content/marketing-research/webinar-recording-it-takes-guts-to-take-a-challenger-brand-to-a-global-powerhouse.html): Learn what it takes to consistently build great innovations and well-loved brands. - [[Webinar Recording] Improving NPD Success Rates: Lessons Learned & Best Practices — Greenbook](/content/marketing-research/webinar-recording-improving-npd-success-rates-lessons-learned-best-practices.html): The newest behavioral NPD testing – and how to increase your success rates! - [Jane Boutelle — Greenbook](/content/insights/authors/jboutelle/index.html): Jane has spent her career in marketing and product management, with an emphasis on creating and sharing technology products that improve people's lives. She's the CMO and co-founder of Digsite, an on-demand qualitative community platform that makes it fast and cost-effective to get in-depth consumer feedback. Jane was the original product manager for QuickBooks, which is now more than a $1 billion business. She also worked in Business Marketing at Apple. She had her own marketing consulting practice for several years, working with startups, education and non-profit clients. Jane lives in Madison, Wisconsin, which is also home base for Digsite. (143 words) - [[Webinar Recording] The Key Methods You Should Be Using to Optimize Your Segmentation — Greenbook](/content/marketing-research/webinar-recording-the-key-methods-you-should-be-using-to-optimize-your-segmentation.html): Join us to start your journey towards more accurate market segmentation. - [[Webinar Recording] Leading with Empathic Experiences — Greenbook](/content/marketing-research/webinar-recording-leading-with-empathic-experiences.html): Register to explore the power and importance of leading with empathy. - [George Carey — Greenbook](/content/insights/authors/gcarey/index.html): George Carey, - [ PRS IN VIVO Announces Expansion of Executive Leadership — Greenbook](/content/marketing-research/prs-in-vivo-leadership-expansion/index.html): Appointments to Support Strategic Growth Initiatives - [Greg Deinzer — Greenbook](/content/insights/authors/gdeinzer/index.html): The author: Greg Deinzer has over 15 years of primary market research experience in various sectors including CPG, telecommunications and technology. Greg is currently a Research Director with Morpace Market Research & Consulting (www.morpace.com), and has designed and executed projects in the US and internationally addressing a broad range of marketing issues using the full scope of methodologies. Along with ensuring research data quality and integrity, Greg enjoys creative writing and meeting people with a good sense of humor. (185 words) - [[Webinar Recording] Building a Culture of Insights Sharing and Engagement: A Conversation with Regeneron’s Commercial Insights & Analytics — Greenbook](/content/marketing-research/webinar-recording-building-a-culture-of-insights-sharing-and-engagement.html): Understand the important role culture plays in becoming an insights-driven business. (248 words) - [Susan Vidler, Managing Director, Harris UK promoted to European Chief Research Officer, Toluna — Greenbook](/content/marketing-research/susan-vidler-toluna/index.html): Susan Vidler, Managing Director, Harris UK promoted to European Chief Research Officer, Toluna (115 words) - [[Webinar Recording] No Methodology is the New Methodology: Taking a Hybrid Approach — Greenbook](/content/marketing-research/webinar-recording-no-methodology-is-the-new-methodology-taking-a-hybrid-approach.html): Learn how being methodologically agnostic helps deliver key insights. (288 words) - [Op4G Continues Developing Sales Team with John Sadler, Newest Senior Director of Client Development — Greenbook](/content/marketing-research/op4g-continues-developing-sales-team/index.html): With over 15 years of in-sales experience, John comes to Op4G with a finely tuned background. He is especially knowledgeable when it come to working with clients in the business and healthcare industries. John is based out of Op4G’s Chicago office. - [Burke, Inc. Promotes Jane Thurston to SVP, Client Services — Greenbook](/content/marketing-research/burke-inc-promotes-jane-thurston/index.html): A strong and trusted strategic partner, Dr. Thurston provides teams with insightful consulting based in a rich combination of rigorous academic training and decades of experience. - [SCHLESINGER GROUP & 20|20 RESEARCH LAUNCH LOCAL LANGUAGE PLATFORM SUPPORT FOR ONLINE QUAL — Greenbook](/content/marketing-research/launch-of-local-language-platform/index.html): SCHLESINGER GROUP & 20|20 RESEARCH LAUNCH LOCAL LANGUAGE PLATFORM SUPPORT FOR ONLINE QUAL - [[Webinar Recording] 5 Ways to Effectively Discover Unmet Needs of Your Target Market — Greenbook](/content/marketing-research/webinar-recording-5-way-20to-effectively-discover-unmet-needs-of-your-target-market.html): Learn to optimize your research and gain deeper insights from your market data. - [MAPP Internship Program to Promote Greater Diversity — Greenbook](/content/marketing-research/mapp-internship-program/index.html): CINCINNATI MARKETING RESEARCH AND INSIGHT FIRMS PARTNER ON NEW INTERNSHIP PROGRAM TO PROMOTE GREATER DIVERSITY IN THE INDUSTRY - [DigitalMR announces rebranding to DMR — Greenbook](/content/marketing-research/digitalmr-announces-rebranding/index.html): The company is changing its name to DMR, with technology and use cases beyond Market Research. - [Test — Greenbook](/content/null): Test - [Market Research to Predict Black Friday 2020 Shopping Trends — Greenbook](/content/marketing-research/market-20research-20to-20predict-20black-20friday/index.html): Our data showed only 1 in 6 American shoppers are planning on shopping in-person on Black Friday. - [KNOWLEDGEHOUND LAUNCHES ALL-NEW ANALYSIS EXPERIENCE — Greenbook](/content/marketing-research/knowledgehound-launches-analysis-experience/index.html): New functionality gives users superpowers to uncover insights like never before - [[Webinar Recording] From Grooming to Beautification: What Do Men Want? — Greenbook](/content/marketing-research/webinar-recording-from-grooming-to-beautification-what-do-men-want.html): Learn how to tap into men’s attitudes towards personal care and aging. - [FIONA BLADES JOINS ESOMAR’S CONTENT ADVISORY BOARD FOR TRANSFORMATION & TRUST — Greenbook](/content/marketing-research/fiona-blades-joins-esomar-content-advisory/index.html): MESH Experience Founder and President, Fiona Blades, commented, “I am very honored to be invited to join this advisory board. The world of research and insight is changing rapidly so having high caliber content to help us all stay abreast of key business topics is vital.” (475 words) - [Olivia Senneville, SVP Financial Planning and Analysis Promoted to Executive Vice President Finance, Toluna — Greenbook](/content/marketing-research/olivia-senneville-toluna/index.html): Olivia Senneville, SVP Financial Planning and Analysis Promoted to Executive Vice President Finance, Toluna - [[Webinar Recording] Emotion AI: Innovation Trends in Media and Shopper Research — Greenbook](/content/marketing-research/webinar-recording-emotion-ai-innovation-trends-in-media-and-shopper-research.html): Learn how Emotion AI-driven consumer research is saving 4X time for big brands. - [[Webinar Recording] COVID-19, One Year On: Top Tips For Marketers — Greenbook](/content/marketing-research/webinar-recording-covid-19-one-year-on-top-tips-for-marketers.html): Unpack the mysteries of post-COVID consumer behavior. - [[Webinar Recording] How A Better User Experience = Better Data Quality — Greenbook](/content/marketing-research/webinar-recording-how-a-better-user-experience-better-data-quality.html): Learn how to increase ROI of sample by 3X by optimizing the respondent UX. - [[Webinar Recording] How to Get Quick Insights on Your Product and Marketing Concepts — Greenbook](/content/marketing-research/webinar-recording-how-to-get-quick-insights-on-your-product-and-marketing-concepts.html): Test your product and marketing concepts so you can go to market with confidence. (92 words) - [[Webinar Recording] Now What? A Look Beyond COVID for Brands & MRX Suppliers — Greenbook](/content/marketing-research/webinar-recording-now-what-a-look-beyond-covid-for-brands-mrx-suppliers.html): Discover what the future holds for the most influential force to your business - consumer habits. (275 words) - [[Webinar] CX: Market Researcher's Top Priority in 2021 — Greenbook](/content/marketing-research/webinar-cx-market-researchers-top-priority-in-2021/index.html): Learn how to improve CX and partner with your CX team to drive growth. - [[Webinar Recording] Happy Hour? What Alcohol Brands Need to Know Next — Greenbook](/content/marketing-research/webinar-recording-happy-hour-what-alcohol-brands-need-to-know-next.html): What’s next for alcohol brands post-COVID? - [[Webinar Recording] Brave New World: Expanding Market Share With Product Innovation — Greenbook](/content/marketing-research/webinar-recording-brave-new-world-expanding-market-share-with-product-innovation.html): Grow your confidence that your next product will be the right one. - [[Webinar] 3 Tips for Turning Reviews & Ratings Into Actionable Insights — Greenbook](/content/marketing-research/webinar-recording-3-tips-for-turning-reviews-ratings-into-actionable-insights.html): See what it takes to turn messy, fragmented review data into actionable insights. - [MESH Experience wins two golds at IBX Awards — Greenbook](/content/marketing-research/mesh-experience-wins-ibx-awards/index.html): MESH Experience won two golds at the International Business Excellence Awards. - [[Webinar] What Happens When Technology Empowers Empathy (Spoiler Alert: Success) — Greenbook](/content/marketing-research/webinar-what-happens-when-technology-empowers-empathy-spoiler-alert-success.html): Learn how it’s possible to employ empathy at scale, and how it will make you a better innovator and marketer. (299 words) - [[Webinar Recording] In Conversation with Pernod Ricard: Democratizing Insights — Greenbook](/content/marketing-research/webinar-recording-in-conversation-with-pernod-ricard-democratizing-insights.html): Get actionable takeaways to apply to your insights processes and strategies. - [[Webinar Recording] Enabling Decision Quality and Reach With Insights at Kellogg's — Greenbook](/content/marketing-research/webinar-recording-enabling-decision-quality-and-reach-with-insights.html): Make sure stakeholders use your insights in their decisions. (248 words) - [[Webinar Recording] Building an Insights Engine to Democratize Market Insights — Greenbook](/content/marketing-research/webinar-recording-building-an-insights-engine-to-democratize-market-insights.html): Democratize insights to innovate and empower better business decisions. 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Not days. - [[Webinar Recording] Voice of the Customer - Is It Really Necessary? — Greenbook](/content/marketing-research/webinar-recording-voice-of-the-customer-is-it-really-necessary.html): Learn why the voice of the customer IS necessary for your company’s ROI. 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AS SENIOR VICE PRESIDENT IN CLIENT SERVICES — Greenbook](/content/marketing-research/james-sorensen-joins-burke-inc/index.html): As retail continues to experience sizable changes due to shifts in shopper attitudes and behaviors, Mr. Sorensen’s expertise and leadership will help expand the range of Burke’s shopper insights solutions. - [LUCID LAUNCHES A PARTNER PROGRAM FOR SUPPLY TECHNOLOGY PARTNER — Greenbook](/content/marketing-research/lucid-launches-program/index.html): Lucid, the leading programmatic research technology platform, has announced the launch of the Lucid Partner Program – a global framework to sustain growth throughout Lucid products and solutions. - [Neuroscience in Market Research: Beyond the Hype — Greenbook](/content/insights/market-research-trends/neuroscience-in-market-research-beyond-the-hype/index.html): In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health-funded lab at UCLA. He left academia to enter… Published on November 3, 2022 - [[Webinar Recording] Findings & Trends from the GRIT Insights Practice Report — Greenbook](/content/marketing-research/webinar-recording-findings-trends-from-the-grit-insights-practice-report.html): View the recording for the latest findings & trends from the GRIT Insights Practice Report! 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THOMAS TO SENIOR VICE PRESIDENT, HEAD OF CLIENT SERVICES — Greenbook](/content/marketing-research/burke-inc-promotes-john-thomas/index.html): In his new role, Mr. Thomas will oversee Burke’s Client Services function while continuing to serve as Managing Director of Burke’s Healthcare Practice. - [Brands need to communicate empathy, compassion for their employees — Greenbook](/content/marketing-research/brands-need-to-communicate-empathy/index.html): “A very comforting and understanding tone that doesn't make me feel like I'm stressing out over nothing. 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Tips & Tricks for Exhibitors, Sponsors and Speakers — Greenbook](/content/marketing-research/webinar-recording-get-most-out-of-iiex-eu-2020/index.html): View the recording to learn how to maximize your ROI from IIeX. - [MESH EXPERIENCE FOUNDER INVITED TO JOIN ADVISORY BOARD OF TRUE ROYALTY — Greenbook](/content/marketing-research/mesh-experience-founder/index.html): MESH Experience has conducted research to help guide True Royalty in promoting their new documentary – Meghan for President? – exploring the global appeal and power of the Duchess of Sussex, Meghan Markle. - [[Webinar Recording] Updates in Qualitative Research Technology — Greenbook](/content/marketing-research/webinar-recording-updates-in-qualitative-research-technology.html): Come hear about the latest updates in qualitative research technology. 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Magazine Annual List of America’s Fastest-Growing Private Companies. - [[Webinar Recording] The Essentials of Online Qual Success — Greenbook](/content/marketing-research/webinar-recording-the-essentials-of-online-qual-success.html): Listen to the recording by the Civicom Marketing Research Services for a comprehensive guide into winning at Online Qualitative Research. 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(220 words) - [Provoke Insights Releases its Beta Version of its Free Significant Difference Calculator — Greenbook](/content/marketing-research/provoke-insights-releases-beta-version/index.html): The tool is being introduced in beta testing and will transition into a permanent tool on the website in the new year. - [Automation Will Change Marketing’s Role In 2 Big Ways — Greenbook](/content/marketing-research/automation-will-change-marketings-role/index.html): Automation, data collection, and data analysis through artificial intelligence are the primary reasons for rapid growth within the marketing industry. - [[Webinar Recording] When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. — Greenbook](/content/marketing-research/webinar-recording-when-should-we-ask-when-should-we-measure.html): Learn more about the relationship between self-reported vs. behavioral data. (360 words) - [Directions Expands Board of Directors to Reflect Growth — Greenbook](/content/marketing-research/directions-expands-board/index.html): Directions Expands Board of Directors to Reflect Growth - [[Webinar Recording] How to Use Social Network Data to Find Truly Representative Participants — Greenbook](/content/marketing-research/webinar-recording-how-to-use-social-network-data-to-find-truly-representative-participants.html): Learn how to find better participants using social data. - [[Webinar Recording] Winning the War: How Self-Service Research Is Driving Innovation at a Major CPG — Greenbook](/content/marketing-research/webinar-recording-winning-the-war-how-self-service-research-is-driving-innovation-at-a-major-cpg.html): Join Senior Product Engagement Manager at Aytm, Janel Hagaman, presents a detailed case study on a global CPG that has adopted agile self-service research to drive innovation and competitiveness in a rapidly changing consumer retail environment. - [CINEMA THE SUPERHERO MEDIUM: GROUND-BREAKING GLOBAL STUDY REVEALS THE BRAND IMPACT GENERATED BY CINEMA’S EXPERIENTIAL EFFECTIVENESS — Greenbook](/content/marketing-research/cinema-the-superhero-medium/index.html): A study comparing cinema with all other touchpoints, paid, owned and earned, has uncovered new evidence as to why cinema is such a powerful medium for boosting brand influence. (687 words) - [[Webinar Recording] How an Agile Brand Tracker Helped Founders Brewing Co. Inform Its Future Brand Strategy — Greenbook](/content/marketing-research/webinar-recording-how-an-agile-brand-tracker-helped-founders-inform-its-future-brand-strategy.html): Learn how Founders Brewing Co. used an agile brand health tracker to drive purchase and loyalty in an increasingly competitive climate. (163 words) - [Unlocking the Future of Market Research in the Healthcare Sector — Greenbook](/content/insights/healthcare-market-research-experts/unlocking-the-future-of-market-research-in-the-healthcare-sector.html): Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcare sector. Published on March 22, 2024 (1,418 words) - [ Phoenix Marketing International Continues to Demonstrate Outstanding Commitment to Information Security by Receiving ISO/IEC 27001 Certification — Greenbook](/content/marketing-research/phoenix-marketing-international-iso-certification/index.html): Phoenix Marketing International Continues to Demonstrate Outstanding Commitment to Information Security by Receiving ISO/IEC 27001 Certification - [[Webinar Recording] Why Big Consulting is Eating Market Research's Lunch — Greenbook](/content/marketing-research/webinar-recording-why-big-consulting-is-eating-market-researchs-lunch.html): Learn about five key consulting skills researchers need to get their place at the executive table. (286 words) - [[Webinar Recording] Stop Tracking Trends. Start Measuring Their Volatility. — Greenbook](/content/marketing-research/webinar-recording-stop-tracking-trends-start-measuring-their-volatility.html): Stop hunting trends. Starting measuring their volatility. - [Remesh Named In Top 20 of GRIT Most Innovative Companies List — Greenbook](/content/marketing-research/remesh-named-in-top-20/index.html): Remesh, the software company utilizing artificial intelligence (A.I.) to reinvent the way organizations conduct research, was named in the top 20 of the GRIT Top 50 Most Innovative Companies List for 2019. This is the fourth year in a row Remesh has made the list. (345 words) - [[Webinar Recording] How the Trend of "Sleep Quality" is Impacting Various Categories in Unexpected Ways. — Greenbook](/content/marketing-research/webinar-recording-how-the-trend-of-sleep-quality-is-impacting-various-categories-in-unexpected-ways.html): Learn how sleep might be creating new opportunities for your business. (211 words) - [SCHMIEDL MARKTFORSCHUNG INTRODUCES RESEARCH APARTMENT IN BERLIN — Greenbook](/content/marketing-research/schmiedl-marktforschung-introduces-the-apartment/index.html): The Apartment accommodates various fields of domestic life including cooking, dining, housekeeping, media usage, relaxation, personal care, and family life. The intimate and natural environment is also particularly suitable for physician interviews, patient interviews, children’s research, and sensitive topics. (247 words) - [Queen’s Award winner, Language Insight become ISO 17100:2015 accredited — Greenbook](/content/marketing-research/queen-e2-80-99s-20award-20winner/index.html): Language Insight, a leading language service provider based in Preston, have been awarded the internationally recognised ISO 17100:2015 accreditation. - [[Webinar Recording] Transform Your Research Strategy With Digital Consumer Intelligence — Greenbook](/content/marketing-research/webinar-recording-transform-your-research-strategy-with-digital-consumer-intelligence.html): Unlock the value of digital consumer intelligence. - [GROWTH AT MESH EXPERIENCE TRIGGERS A NEW OFFICE IN LONDON — Greenbook](/content/marketing-research/growth-at-mesh-experience/index.html): MESH Experience has taken on new, larger offices in Soho, London. - [[Webinar Recording] How Agile Market Research Powers Growth and Innovation — Greenbook](/content/marketing-research/webinar-recording-how-agile-market-research-powers-growth-and-innovation.html): Find out how start-ups use agile research. (281 words) - [[Webinar Recording] What is a Datagraph, and Why Should You Care? — Greenbook](/content/marketing-research/webinar-recording-what-is-a-datagraph-and-why-should-you-care.html): View the recording to learn about real-time, privacy-compliant, inter-connected data is the future. - [Join the Dots expands globally with a series of new hires — Greenbook](/content/marketing-research/join-the-dots-expands-globally/index.html): Following the recent appointment of Maria Spinelli as head of Asia, leading the team in Singapore – the agency has also grown its teams in the U.S. and U.K. (436 words) - [Brian Major joins Directions — Greenbook](/content/marketing-research/brian-major-joins-directions/index.html): Directions hired Brian Major as VP, Client Service with a special focus on our restaurant and CPG practices. - [Lucid Announces Bridget Bidlack as New SVP, Product — Greenbook](/content/marketing-research/lucid-announces-bridget-bidlack/index.html): In her new role, Bidlack will drive Lucid toward continued growth and innovation in its product suite. She will focus on optimizing Lucid’s existing solutions while developing new offerings for the company’s global platform. (330 words) - [Rafael Gonzalez Joins Op4G as Senior Director of Client Development — Greenbook](/content/marketing-research/rafael-gonzalez-joins-op4g/index.html): Online market research panel, Op4G, is pleased to announce the addition of Rafael “Raf” Gonzalez as Senior Director of Client Development based in the Fairfield, Connecticut office. - [[Webinar Recording] Halve Your Analysis and Reporting Time! — Greenbook](/content/marketing-research/webinar-recording-discover-how-you-could-be-halving-your-analysis-time-now.html): View the recording and walk away a new market researcher! - [MMR Research Associates Expands CPG Expertise — Greenbook](/content/marketing-research/mmr-research-associates-expands/index.html): MMR Research Continues Growth Trend Michele Johnson Joins Market Research Firm - [nn — Greenbook](/content/marketing-research/ddd/index.html): sss - [[Webinar Recording] Differentiating Among DIY Platforms: What to Look for in a Self-Serve Research Provider — Greenbook](/content/marketing-research/webinar-recording-differentiating-among-diy-platforms.html): View the recording to learn why not all DIY platforms are the same. (453 words) - [Remesh Announces Internal Growth, New Hires to Expand Leadership in Market Research — Greenbook](/content/marketing-research/remesh-announces-internal-growth/index.html): Senior leaders bring diverse experience in market research and beyond to accelerate Remesh’s growth (418 words) - [[Webinar] The problem with AI: How Contextual Intelligence Will Shape the Way Consumer Insight and Innovation Teams Predict Human Behavior — Greenbook](/content/marketing-research/webinar-recording-the-problem-with-ai/index.html): View the recording to learn how Context gives AI the ability to decode trends and quantify demand spaces. - [[Webinar Recording] Unveiling Deeper Human Truths to Drive Smarter Business Decisions — Greenbook](/content/marketing-research/webinar-recording-unveiling-deeper-human-truths-to-drive-smarter-business-decisions.html): View the recording to discover how video is delivering richer insight and greater business impact through powerful storytelling. - [Savanta expands its presence in the Americas — Greenbook](/content/marketing-research/savanta-expands-presence/index.html): To continue their strong growth, Savanta has hired Stephanie Johnson as a Director on the commercial team (186 words) - [P2Sample Releases “The New Reality of Online Sample: What You Need to Know” — Greenbook](/content/marketing-research/p2sample-releases-ebook/index.html): New e-book by P2Sample’s J.D. Deitch examines changes in the market research landscape, how to navigate them and what it means for how we do business - [[Webinar Recording] Proving the ROI of CX: How Greyhound Turned Customer Feedback into Buy-In & Results — Greenbook](/content/marketing-research/webinar-recording-proving-the-roi-of-cx-how-greyhound-turned-customer-feedback-into-buy-in-results.html): View the recording to learn how to prove the ROI of CX and secure executive buy-in. - [[Webinar Recording] How to Use AI to Go Beyond the "What" and Understand the "Why" in Research — Greenbook](/content/marketing-research/webinar-recording-how-to-use-ai-to-go-beyond/index.html): View the recording to learn about the next stage of AI-driven qual methodologies. (312 words) - [MESH Experience Finance Director shortlisted for FDs’ Excellence Award — Greenbook](/content/marketing-research/mesh-experience-finance-director/index.html): The Finance Director of MESH Experience, the award-winning global data, analytics and insight company, has been shortlisted for the 2019 FDs’ Excellence Awards. (319 words) - [SCHLESINGER GROUP ACQUIRES BALTIMORE RESEARCH — Greenbook](/content/marketing-research/schlesinger-group-acquires-baltimore-research/index.html): Schlesinger Group, a leading international data collection and research services provider has acquired Baltimore Research. - [Focus Pointe Global (FPG) Expands its CX Solution Set — Greenbook](/content/marketing-research/focus-pointe-expands/index.html): FPG supplements its suite of marketing research data collection solutions by adding robust customer experience measurement and analysis tools. - [DANA DIGREGORIO JOINS MESH EXPERIENCE TO LEAD US RETAIL BANK STUDY — Greenbook](/content/marketing-research/dana-digregorio-joins-mesh/index.html): Dana DiGregorio joins as Managing Director leading the US unit for Vertical Subscription Studies. (331 words) - [By sharing your knowledge and experience in our survey, you can now help to identify the best practices in executing and using insights to increase marketing effectiveness. — Greenbook](/content/insights/improve-the-impact-that-insights-have-on-marketing/index.html): Participate in our industry survey to help identify the best practices in executing and using insights to increase marketing effectiveness. Published on December 13, 2013 (322 words) - [BVA Group appoints Alex Hunt — Greenbook](/content/marketing-research/bva-group-appoints-alex-hunt/index.html): Leadership shift reflects BVA Group’s strategy for growth. (777 words) - [[Webinar Recording] Consumer Trends Researchers Need to Know — Greenbook](/content/marketing-research/webinar-recording-consumer-trends-researchers-need-to-know.html): View the recording to understand how to best engage with your consumers by knowing what devices they use, what media they consume, what data they will share, and exactly how they communicate. - [Online Versus In-Person Focus Groups — Greenbook](/content/insights/qualitative-market-research/online-versus-in-person-focus-groups/index.html): Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approaches. Published on December 4, 2024 (896 words) - [Speaking to Millennials in Their Language - The Struggle is Real! — Greenbook](/content/marketing-research/speaking-to-millennials/index.html): Check out our “cheat sheet” here to learn more about how Millennials express themselves and what it means to your research - [CNN International coverage of US election - Toluna Providing Data — Greenbook](/content/marketing-research/cnn-toluna-providing-data/index.html): CNN International expands U.S. election coverage with 'State of the Race with Kate Bolduan' - [[Webinar Findings] Findings From the 2019 GRIT Business & Innovation Report — Greenbook](/content/marketing-research/webinar-recording-grit-business-innovation-2019-review.html): View the recording for a review of the newest GRIT Business & Innovation Report. - [Language Insight Wins Prestigious Queen’s Award for International Trade — Greenbook](/content/marketing-research/language-insight-wins/index.html): Language Insight provide transcription, translation and interpreting for a wide range of sectors and industries, with a special focus on market research translation. (415 words) - [[Webinar Recording] L&E Technology Partners: A Deeper Look at Qual Research Technology — Greenbook](/content/marketing-research/webinar-recording-a-deeper-look-at-qual-research-technology.html): View the recording to hear about the latest technologies used in qualitative research. - [[Webinar Recording] Understanding Brand Trust in an Era of #FakeNews & Volatile Social Media — Greenbook](/content/marketing-research/webinar-recording-understanding-brand-trust-in-an-era-of-fake-news-volatile-social-media.html): View the recording to understand Brand Trust in an Era of #FakeNews. Can't make it? We send a recording link to everyone who registers. (331 words) - [[Webinar Recording] How to Prepare for The Future of Knowledge Sharing: WPP Health Practice’s Digital Transformation Story — Greenbook](/content/marketing-research/webinar-recording-how-to-prepare-for-the-future-of-knowledge-sharing-wpp-health-practices-digital-transformation-story.html): View the recording to learn WPP Health Practice’s digital transformation journey. Can't make it? Register and receive a link to the recording. - [Infotools announces new integrations with leading data collection platforms Voxco and FocusVision Decipher — Greenbook](/content/marketing-research/infotools-announces-new-integrations/index.html): Infotools Harmoni analysis software connects seamlessly, in real time, with popular market research data collection platforms - [SocialCX, Now Available from MaritzCX, Enhances Online Reputation and Improves Customer Experience Outcomes — Greenbook](/content/marketing-research/socialcx-from-maritzcx/index.html): CX teams can encourage positive reviews for local branches or storefronts and easily respond to social feedback within a centralized CX platform - [InCrowd Debuts MicroTracker — Greenbook](/content/marketing-research/incrowd-debuts-microtracker/index.html): InCrowd debuts MicroTracker, automated solution for life science market research tracking studies - IDEA - contribution on How Timelines are Changing Tracking Surveys - [Join the Dots launches Insight Ecosystem — Greenbook](/content/marketing-research/join-the-dots-launches-insight-ecosystem/index.html): The agency’s intention with the Ecosystem is to pre-empt the transformation of online communities as we know them, by developing a more flexible solution for clients. - [[Webinar Recording] Market Research is Ready for AI - Are You? — Greenbook](/content/marketing-research/webinar-recording-market-research-is-ready-for-ai-are-you.html): View the recording to learn how Big Data is Fuel for Insights and AI is the Engine. - [[Webinar Recording] Fast & Furious: Accelerating Insights with Artificial Intelligence and New Technologies — Greenbook](/content/marketing-research/webinar-recording-fast-furious-accelerating-insights-with-artificial-intelligence-and-new-technologies.html): View the recording to discover how brands are utilizing AI and new technologies to make decisions faster. - [Custom Recruiting: Restoring Trust in Sample Quality — Greenbook](/content/insights/custom-recruiting-restoring-trust-in-sample-quality.html): It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to… Published on August 4, 2022 (423 words) - [[Webinar Recording] What’s Missing from Customer Decision Journey Work? — Greenbook](/content/marketing-research/webinar-recording-whats-missing-from-customer-decision-journey-work.html): View the recording to learn how to guide comms planning, build CX, and train AI tools off human decision journeys. - [LIGHTSPEED GMI RECOGNIZED FOR INNOVATION AND CREATIVITY AND ANNOUNCES CONTINUED GROWTH MILESTONES — Greenbook](/content/marketing-research/lightspeed-gmi-recognized-20for-innovation/index.html): Company Recently Achieved 27th Industry Accolade. Jon Puleston and Alexander Wheatley Named 2016 Atticus Award Winners. Data Collection Innovators Utilizing 15 Million Survey Health Score Data Points to Drive Quality - [Dynata Granted U.S. Patent for Innovative Graphing System to Support More Accurate, Current Profile Data — Greenbook](/content/marketing-research/dynata-granted-patent/index.html): Innovative graphing solution spans multiple systems in a complex network to improve accuracy of thousands of attributes for millions of individuals. - [Who’s who in mental health? — Greenbook](/content/marketing-research/medical-market-research-review/index.html): A medical market research overview. - [[Webinar Recording] 2018 3Q4Q GRIT Report Review — Greenbook](/content/marketing-research/webinar-recording-grit-3q4q-review/index.html): View the recording for a review of findings for the 2018 3Q4Q GRIT report. (136 words) - [[Webinar Recording] Innovation vs. Disruption: Have you future proofed your career? — Greenbook](/content/marketing-research/webinar-innovation-vs-disruption-have-you-future-proofed-your-career.html): View the recording to hear the Hotspex take on the future of the MR industry. (172 words) - [[Webinar Recording] Emotional Certainty or Hesitation? Different Applications of Response Time. — Greenbook](/content/marketing-research/webinar-recording-emotional-certainty-or-hesitation.html): View the recording to see real-life case studies of how response time can sharpen your insights. - [ Elizabeth Plotkin Joins Forte Research Group — Greenbook](/content/marketing-research/elizabeth-plotkin-joins-forte/index.html): The Forte Research Group is a global insights and strategy consultancy which believes research must be conducted in the intended environment to produce the most authentic and meaningful results. (223 words) - [[Webinar Recording] How Nestlé Is Applying Agile Principles to Achieve Product Innovation Success — Greenbook](/content/marketing-research/webinar-recording-how-nestle-is-applying-agile-principles-to-achieve-product-innovation-success.html): View the recording to learn how to leverage agile principles and research methodologies to accelerate time to market and empower your teams to make confident, consumer-driven decisions. - [Join the Dots appoints new head of Asia as Schofield to step down as managing director — Greenbook](/content/marketing-research/join-the-dots-asia/index.html): Karen Schofield will step down as managing director of Join the Dots Singapore at the end of March 2019 to pursue other interests. - [[Webinar Recording] Get the Most Out of IIeX... Tips & Tricks for Exhibitors, Sponsors and Speakers — Greenbook](/content/marketing-research/webinar-recording-get-most-out-of-iiex-2019/index.html): View the recording for an exclusive IIeX participant-only webinar to learn how to maximize your ROI. (367 words) - [[Webinar Recording] Key Insights for Ad Effectiveness — Greenbook](/content/marketing-research/webinar-recording-key-insights-for-ad-effectiveness.html): View the recording to learn how top advertisers are maximizing their budgets and optimizing their ads! (288 words) - [GONGOS APPOINTS CHIEF FINANCIAL OFFICER & CHIEF PEOPLE OFFICER — Greenbook](/content/marketing-research/gongos-appointees-2019/index.html): Decision Intelligence Company Announces Key Roles Alongside Growth - [[Webinar Recording] A Time of Transformation — Greenbook](/content/marketing-research/webinar-recording-a-time-of-transformation/index.html): View the recording and join the insights revolution and start questioning everything. - [5 reasons you should be running communities in patient market research — Greenbook](/content/marketing-research/five-reasons-for-communities/index.html): The top five reasons why you should be putting MROCs on your to-do-list for your next patient market research study - [Focus Pointe Global Welcomes Todd Napier — Greenbook](/content/marketing-research/focus-pointe-global-welcomes/index.html): Focus Pointe Global welcomes Todd Napier to its Executive Management Team. (381 words) - [[Webinar Recording] Strategic Insights From the 2017 Q3 -Q4 GRIT Report — Greenbook](/content/marketing-research/webinar-recording-grit-3q4q/index.html): View the recording for this must see webinar for anyone interested in learning where the Market Research industry is headed. (882 words) - [Increasing the Speed and Quality of Concept Testing — Greenbook](/content/insights/insights-that-work/increasing-the-speed-and-quality-of-concept-testing.html): How a top-10 food and beverage company streamlined concept testing. Published on February 7, 2020 (317 words) - [MESH EXPERIENCE’S SHANE BAXENDALE AWARDED DOCTORATE — Greenbook](/content/marketing-research/mesh-experience-shane-baxendale/index.html): Shane Baxendale, VP, Data Science, at MESH Experience, the award-winning global data, insight and analytics company, has been awarded a doctorate from Cranfield School of Management. - [Dapresy Announces Record Growth in First Half of 2016 — Greenbook](/content/marketing-research/dapresy-announces-record-growth/index.html): Data Visualization and Data Integration Software Firm Adds Key Executives, Clients; Launches Innovative Products. - [[Webinar Recording] The Fastest Way to the Deepest Insights: The Automation of Behavioral Science — Greenbook](/content/marketing-research/webinar-recording-automation-of-behavioral-science/index.html): View the recording to learn how to automate behavioral science for a competitive edge. registers! (204 words) - [Cint Expands Technology and Product Teams with Stefan Hök as CPO and Daniel Hecker as SVP of Products — Greenbook](/content/marketing-research/cint-expands-technology-and-product-teams/index.html): CPO promotion and SVP appointment will aid Cint in its mission to empower marketers and researchers with faster access to business insights - [Civicom® Launches CCam focus Portable 360° with Video Curation for Focus Groups — Greenbook](/content/marketing-research/civicom-launches-ccam/index.html): Civicom Marketing Research Services has been at the forefront of supporting market researchers in conducting IDIs and focus groups all over the world since the beginning of web-enabled technology. - [[Webinar Recording] How Automation Leads to Market Research at 1/5th of the Cost & Time of Traditional Methodologies — Greenbook](/content/marketing-research/webinar-recording-how-automation-leads-to-faster-cheaper-market-research.html): View the recording to learn how to be a part of the union of man and machine that will promote market research progress in the future. - [Glide Central™: Multimedia Management Solution for Market Researchers — Greenbook](/content/marketing-research/glide-central-multimedia-management-solution/index.html): Glide Central™ is a powerful solution that provides market researchers with better multimedia content curation capabilities for reporting and analysis. - [Infotools and MDI Global release paper on in-the-moment data collection and interrogation — Greenbook](/content/marketing-research/infotools-and-mdi-global-release-paper/index.html): New market research agency model uses mobile app as a consumer research tool and technology-driven methods for interpreting massive amounts of incoming data. - [Former Coke, Kraft and Johnson & Johnson Research Executive Joins FocusVision’s Board of Directors — Greenbook](/content/marketing-research/focusvision-board-of-directors/index.html): Technology Leader Welcomes Dave Singleton and Announces Executive Promotions - [[GRIT COMMENTARY] Sample Quality: Did You Know? — Greenbook](/content/marketing-research/grit-commentary-sample-quality-did-you-know-06413/index.html): 2016 Q3-Q4 GRIT Report commentary by Melanie Courtright, Executive Vice President, Global Client Services, Research Now, sharing her thoughts on the current state of the market research industry. - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report-48752.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. (990 words) - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report/index.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. - [Annie Pettit, PhD Receives Ginny Valentine Badge of Courage Award — Greenbook](/content/marketing-research/annie-pettit-receives-ginny-valentine-badge/index.html): This award recognizes the brave acts of market researchers who challenge the status quo by placing themselves in difficult situations or pushing the limits of research. - [[Webinar Recording] Gen Z: Immense Buying Power, But Know Their Playbook — Greenbook](/content/marketing-research/webinar-recording-gen-z-immense-buying-power-but-know-their-playbook.html): Join Focus Pointe Global to learn how to engage with Gen Z, the generation that has grown up with a smart phone in their hands. - [How to Effectively Conduct Research with Gen Z — Greenbook](/content/insights/meet-gen-z-how-to-effectively-conduct-research-with-gen-z.html): The types of communications that Gen Z tolerates. Published on November 16, 2021 (340 words) - [CMI Strengthens Healthcare and Life Sciences Practice — Greenbook](/content/marketing-research/cmi-strengthens-healthcare/index.html): As a consulting firm focused in the evolved BC² market, CMI provides valuable information based on the principles of market research that accelerates marketing productivity. - [Bill Soule named Senior Director of Client Development at Op4G — Greenbook](/content/marketing-research/bill-soule-named-senior-director/index.html): Bill is committed to uncovering client business challenges, delivering exceptional service and developing long-term relationships that lead to increased business performance results. - [[Webinar] The Symbiotic Intersection of Data Science, Analytics & Marketing Research — Greenbook](/content/marketing-research/webinar-symbiotic-intersection/index.html): The time is now for market research, data science and analytics teams to converge and provide game-changing insights that unlock unprecedented growth and expose new opportunities. Learn how the best and brightest are doing just that – advancing their teams and companies from being data driven to insight driven. (459 words) - [[Webinar Recording] 360 Video Facilitation and Curation Tools for In-Person Interviews and Focus Groups — Greenbook](/content/marketing-research/webinar-recording-360-video-facilitation/index.html): View the recording to discover how you can achieve a game-changing focus group experience. (376 words) - [Abbey Clemens of LRWTonic elected onto AQR board — Greenbook](/content/marketing-research/abbey-clemens-aqr-board/index.html): Abbey Clemens, a senior director at LRWTonic, was voted onto the board. (202 words) - [Jay White To Retire From Baltimore Research — Greenbook](/content/marketing-research/jay-white-to-retire/index.html): Jay White acquired Baltimore Research in 1996 following many years as a client of the firm - [SCHLESINGER LAUNCHES INTERACTIVE WALL FOR RESEARCH ENGAGEMENT & SYNTHESIS — Greenbook](/content/marketing-research/schlesinger-launches-interactive-wall/index.html): A dynamic, multi-window, interactive wall for free-form or structured display of variety of study stimuli, or as a central repository of information from which insights can be actioned. - [[Webinar Recording] The EU General Data Protection Regulation: Are You In The Know? Practical Guidance for Research and Insights Organizations — Greenbook](/content/marketing-research/webinar-recording-the-eu-general-data-protection-regulation-are-you-in-the-know.html): Are you prepared to field research in Europe once the EU GDPR becomes law in May 2018? - [New Features Added to Toluna's QuickSurveys Platform - Powers Suite of Automated Insights Tools — Greenbook](/content/marketing-research/new-features-added-to-toluna-quicksurveys/index.html): New Features Added to Toluna’s QuickSurveys Platform Powers Suite of Automated Insights Tools - [CX Inspector Enables Experience Professionals to Make Better Decisions — Greenbook](/content/marketing-research/ascribe-new-product-cxinspector/index.html): Ascribe launches its fourth-generation text analytics solution that is feature rich yet easy to use. (350 words) - [Aimee Welsh Promoted To Leadership Team — Greenbook](/content/marketing-research/aimee-welsh-promoted/index.html): Aimee Welsh Promoted To Leadership Team - [Research Now Launches New Eye Care Panel — Greenbook](/content/marketing-research/research-now-eye-care-panel/index.html): A Global Resource for Creating In-depth Insights into Eye Care - [Join the Dots named High Growth Business of the Year by British Chamber of Commerce — Greenbook](/content/marketing-research/join-the-dots-named/index.html): News from Join the Dots which was named High Growth Business of the Year at the British Chamber of Commerce awards, and was the only consumer insight agency involved at a national level. (470 words) - [IVP LAUNCHES NEURO OMNIBUS VIDEO TESTING — Greenbook](/content/marketing-research/ivp-launches-neuro-omnibus/index.html): Neuro Omnibus for Video Testing which allows companies to receive information relating to the subconscious response of consumers to web or broadcast video (308 words) - [ESTUARDO TORRES JOINS JIBUNU AS VICE PRESIDENT OF CLIENT SUCCESS — Greenbook](/content/marketing-research/estuardo-torres-joins-jibunu/index.html): In his new role, based out of Chicago, IL, Estuardo will support client success for both existing and new client relationships. - [SEEK Joins Directions, Adding Empathy to Insight — Greenbook](/content/marketing-research/seek-joins-directions/index.html): Directions Research, Inc. announced today its acquisition of SEEK, an insights and innovation consultancy focused on connecting brands and humans through empathy. (238 words) - [Ethnographic Methods Enrich Market Research — Greenbook](/content/insights/research-methodologies/ethnographic-methods-enrich-market-research/index.html): Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely honors this principle could have prevented a recent… Published on September 13, 2022 - [[Webinar Recording] IIeX Speaker Webinar...Tips and Tricks for a Successful Presentation — Greenbook](/content/marketing-research/webinar-recording-iiex-tips-tricks-for-a-successful-presentation.html): View the recording for some tips and tricks for a successful IIeX presentation - [InCrowd Named a 2016 Cool Vendor in Life Sciences — Greenbook](/content/marketing-research/incrowd-named-cool-vendor/index.html): Among the Life Science Vendors Cited as Innovative, Impactful, and Intriguing; Timely Life Science Market Insights via Mobile, Web, Cloud-Based Technology. 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Zoë will lead the company's new Research Strategist Group, a premium resource now available to all FocusVision customers. - [[Webinar Recording] TLDR – Improving the Communication of Insights to Stakeholders — Greenbook](/content/marketing-research/webinar-recording-improving-the-communication-of-insights-to-stakeholders.html): View the recording to learn how to transform your stakeholder insight communication with Keen as Mustard and Coca-Cola’s great internal communication experiment. (256 words) - [New Survox xLOG Service Helps Call Centers Threatened by TCPA Lawsuits — Greenbook](/content/marketing-research/new-survox-helps-call-centers/index.html): New Survox xLOG Service Helps Call Centers Threatened by TCPA Lawsuits. - [ Virtual Incentives Michelle Andre Honored in Women World Awards — Greenbook](/content/marketing-research/michelle-andre-honored/index.html): Vice president of marketing for Virtual Incentives, digital rewards and incentives company, honored in the Executive of the Year category - [Dave Williams Returns to CMI for Round Two — Greenbook](/content/marketing-research/cmi-dave-williams/index.html): CMI announced today that Dave Williams has re-joined the firm as Manager of Technology Services. 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When it comes time for customers to look for a business partner, they’ll turn to you out of familiarity and trust. - [[GRIT COMMENTARY] Keeping Humans at the Heart of Research — Greenbook](/content/marketing-research/grit-commentary-keeping-20humans-at-the-heart-of-research.html): 2017 Q1-Q2 GRIT Report commentary by Laura Livers, CEO of Focus Pointe Global, sharing her thoughts on the current state of the market research industry. - [Added Value and ZappiStore Launch SNAPSHOT — Greenbook](/content/marketing-research/added-value-zappistore-launch-snapshot/index.html): Added Value and ZappiStore launch self-service tool SNAPSHOT answering your big brand questions. - [SSI Launches Smart Cell Sample Increasing Incidence Rates — Greenbook](/content/marketing-research/ssi-launches-smart-cell-sample/index.html): Most Comprehensive Cell Phone Database Offering Advanced Targeting by Geographic and Demographic Variables (423 words) - [ Redefining Insights for a Dynamic Future through Innovation and Collaboration — Greenbook](/content/insights/grit/redefining-insights-for-a-dynamic-future-through-innovation-and-collaboration.html): Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for businesses. 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Drive it. — Greenbook](/content/marketing-research/webinar-recording-non-conscious-behavior-measure-it-understand-it-drive-it.html): Listen to the recording to learn how Behavioral Research and Design is Empowering Next Generation Insights and Marketing. . - [[GRIT COMMENTARY] Revisiting Automation: Efficiency, Transformation, and the Path to Smarter Research — Greenbook](/content/marketing-research/grit-commentary-revisiting-automation-efficiency-transformation-and-the-path-to-smarter-research.html): 2017 Q1-Q2 GRIT Report commentary by Mayer Danzig, SVP Product Management, Research Now, sharing his thoughts on the current state of the market research industry. - [[GRIT COMMENTARY] Most Innovative Suppliers – a Glimpse Into a Collaborative Future? — Greenbook](/content/marketing-research/grit-commentary-most-innovative-suppliers-a-glimpse-into-a-collaborative-future.html): 2017 Q1-Q2 GRIT Report commentary by Terry Lawlor, EVP, Product Management at Confirmit, sharing his thoughts on the current state of the market research industry. - [[Webinar Recording] Are Machines Taking Over Research? 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Will Make Fieldwork More Efficient While Reducing Sample Waste — Greenbook](/content/marketing-research/webinar-recording-cint-ai/index.html): View the recording to learn how Cint is using Artificial Intelligence to make fieldwork more efficient while drastically reducing sample waste. (449 words) - [[Webinar] Remesh: An Authentic Approach to Modern Research — Greenbook](/content/marketing-research/webinar-remesh-an-authentic-approach-to-modern-research.html): Join Remesh on May 17 at 12:30 PM ET for a new perspective on authenticity in research. - [[Webinar Recording] How Social Data Predicted Trump’s Win When Traditional Polling Failed — Greenbook](/content/marketing-research/webinar-recording-how-social-data-predicted-trumps-win-when-traditional-polling-failed.html): View this webinar recording to accelerate your path to deep consumer understanding by tapping into the power of social data to not only understand what people really think and why, but how it can be used to predict future behavior. (608 words) - [[GRIT COMMENTARY] How Brand Marketers Can Develop a Human Insights Listening Culture — Greenbook](/content/marketing-research/grit-commentary-how-brand-marketers-can-develop-a-human-insights-listening-culture.html): 2017 Q1-Q2 GRIT Report commentary by Jim Chastain, Founding Partner & Insights Strategist at RealityCheck, sharing his thoughts on the current state of the market research industry. 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Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Archibald leads them through an exploratory conversation focused on the latest GRIT findings. - [Generating Insights & Ideas Online — Greenbook](/content/marketing-research/generating-insights-ideas-online/index.html): Improved internet access, increased bandwidths and new Web 2.0 technologies have laid the foundation for “Smart Companies” to conduct more and more of their innovation research online. - [Customer Experience Mythologies: The Net Promoter® Score Decomposed — Greenbook](/content/marketing-research/customer-experience-mythologies-the-net-promoter-c2-ae-score-decomposed.html): The study of customer satisfaction, or customer experience, or whatever the latest moniker is, does not occur in a vacuum; typically, it takes place in the context of the large corporation. - [Consumer Insights as Alignment with Customer Needs — Greenbook](/content/marketing-research/consumer-insights-as-alignment-1024098/index.html): We often think of our customer’s relationship to our product category in isolation, removing crucial outside influences that may shape purchasing behavior. Consumer preferences are a bit more complicated. - [[Webinar Recording] Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing — Greenbook](/content/marketing-research/webinar-recording-marketing-intelligence-for-a-new-age.html): Listen to the recording to find out how marketing intelligence helps you solve the puzzle of people-based marketing. (262 words) - [SKIM Welcomes Fred Church as Director of Healthcare — Greenbook](/content/marketing-research/skim-welcomes-fred-church/index.html): SKIM Welcomes Fred Church as Director of Healthcare - [[GRIT COMMENTARY] The Age of Automation — Greenbook](/content/marketing-research/grit-commentary-the-age-of-automation-1023533/index.html): 2016 Q3-Q4 GRIT Report commentary by Stephen Phillips, CEO, ZappiStore, sharing his thoughts on the current state of the market research industry. (684 words) - [[Webinar Recording] Let Them Swipe: New in-the-Moment Idea Screening — Greenbook](/content/marketing-research/webinar-recording-let-them-swipe-new-in-the-moment-idea-screening.html): Listen to the recording to view the unveiling of our NEWEST methodologies for in-the-moment idea screening. - [[GRIT COMMENTARY] Three Lessons from Client Research Innovators — Greenbook](/content/marketing-research/grit-commentary-three-lessons-from-client-research-innovators.html): 2017 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director at Toluna North America, sharing his thoughts on the current state of the market research industry. - [[Webinar Recording] Win with Quality: Next-Gen Measurement of Sample Quality through Technology — Greenbook](/content/marketing-research/webinar-recording-win-with-quality/index.html): Understand sample quality and the next-gen measurement tools now available to ensure quality in sample and data. - [[Webinar] Gen Z: Immense Buying Power, But Know Their Playbook — Greenbook](/content/marketing-research/webinar-gen-z-immense-buying-power-but-know-their-playbook.html): Join Focus Pointe Global to learn how to engage with Gen Z, the generation that has grown up with a smart phone in their hands. - [[Webinar Recording] Keeping Up with Your Consumers: Adding Agility to Attitudes & Usage Studies — Greenbook](/content/marketing-research/webinar-recording-keeping-up-with-your-audience-adding-agility-to-your-au-studies.html): Listen to the recording and learn how to keep up with your quickly changing consumers. . - [[GRIT COMMENTARY] Evolving with the Times: Taking Qualitative Research into the Modern Age — Greenbook](/content/marketing-research/grit-commentary-evolving-with-the-times-taking-qualitative-research-into-the-modern-age.html): 2017 Q1-Q2 GRIT Report commentary by Zach Simmons, Founder of Discuss.io, sharing his thoughts on the current state of the market research industry. (581 words) - [[GRIT COMMENTARY] The Race to Automate — Greenbook](/content/marketing-research/grit-commentary-the-race-to-automate/index.html): 2017 Q1-Q2 GRIT Report commentary by Stephen Phillips, CEO of ZappiStore, sharing his thoughts on the current state of the market research industry. - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report-1020398.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. - [SIS International Expands London EMEA Office and Fieldwork Facilities — Greenbook](/content/marketing-research/sis-international-expands-london-office-1001252/index.html): SIS EMEA relocated its offices to expand its team, Qualitative Fieldwork and Data Collection capabilities. - [[Webinar] The Top Ten Trends In Marketing Research — Greenbook](/content/marketing-research/webinar-the-top-ten-trends-in-marketing-research/index.html): Learn what the top ten trends in market research are and discover how they will affect your future. - [[Webinar Recording] Leverage the Power of Mobile to Understand the Customer Journey — Greenbook](/content/marketing-research/webinar-recording-leverage-the-power-of-mobile-to-understand-the-customer-journey-1000302.html): View this webinar recording to learn how to leverage the power of mobile to truly understand the customer journey. - [[Webinar Recording] Rethink Your Tracker: Get More From Your Tracking System — Greenbook](/content/marketing-research/webinar-recording-rethink-your-tracker/index.html): Join Kelton to learn how to elevate your tracker from isolated measurement to a tool that delivers comprehensive, nuanced understanding of your brand’s place in the market. (284 words) - [[Webinar Recording] How to Transform Market Research Reports into State-of-the-Art Dashboards — Greenbook](/content/marketing-research/webinar-recording-how-to-transform-market-research-reports-into-state-of-the-art-dashboards.html): Join Dapresy to learn how you can transform your market research reports into actionable insights to improve your overall business. (191 words) - [[Webinar Recording] Beating the Cheaters of Qual and Quant Research — Greenbook](/content/marketing-research/webinar-recording-beating-the-cheaters-of-qual-and-quant-research.html): Join the Elevated Insights team to learn how to beat the cheaters at every phase of your research project. (490 words) - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report-1023533.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report-1023635.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. (441 words) - [[Webinar] Online Qual: When Failure is Not an Option — Greenbook](/content/marketing-research/webinar-online-qual-when-failure-is-not-an-option/index.html): Create and execute an online study for clients with high standards. (359 words) - [[Webinar] The EU General Data Protection Regulation: Are You In The Know? Practical Guidance for Research and Insights Organizations — Greenbook](/content/marketing-research/webinar-the-eu-general-data-protection-regulation-are-you-in-the-know.html): Are you prepared to field research in Europe once the EU GDPR becomes law in May 2018? (433 words) - [Cherishing Complexity: Alter Agents Explores the Emotional Side of Market Research with New eBook — Greenbook](/content/marketing-research/cherishing-complexity-alter-agents-explores-emotional-side.html): Market research firm explores capturing the human element; includes case study from global brand Philips Lighting - [[Webinar] Findings from the Q1–Q2 2017 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-findings-from-the-q1-q2-2017-greenbook-research-industry-trends-report.html): Listen to our experts share their knowledge and perspectives in an exploratory conversation focused on the latest GRIT findings. (426 words) - [[Webinar Recording] Online Qual: When Failure is Not an Option — Greenbook](/content/marketing-research/webinar-recording-online-qual-when-failure-is-not-an-option.html): Create and execute an online study for clients with high standards. (324 words) - [SHC Appoints New President — Greenbook](/content/marketing-research/shc-universal-appoints-president/index.html): SHC Universal has named Phil Sofia as the Company’s new President. (317 words) - [[Webinar] Winning at “Duty Free”: Using Behavioral Economics Levers To Influence the Travel Retail Shopper — Greenbook](/content/marketing-research/webinar-winning-at-duty-free/index.html): Learn how to become more successful in the travel retail channel. - [[Webinar Recording] The Top Ten Trends In Marketing Research — Greenbook](/content/marketing-research/webinar-recording-the-top-ten-trends-in-marketing-research.html): Learn what the top ten trends in market research are and how they will affect your future. (407 words) - [[Webinar Recording] The Why Behind the What: Using Customer Insights to Create More Relevant Content — Greenbook](/content/marketing-research/webinar-recording-the-why-behind-the-what/index.html): Join Google Surveys to learn how to create more relevant content for your customers. - [SHC Universal Features Results of Pharma Pulse Study — Greenbook](/content/marketing-research/shc-universal-pharma-pulse-study/index.html): SHC Universal Features Results of Pharma Pulse Study - [[Webinar] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-findings-q3-q4-2016-grit-report/index.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. (493 words) - [[Webinar Recording] Best Practices for New Product Development: From Early-Stage Concepts to In-Market Success — Greenbook](/content/marketing-research/webinar-recording-best-practices-for-new-product-development.html): Should you be rethinking your research when it comes to new product development? - [[Webinar Recording] Does the Product Meet the Promise: Bridging Advertising to Product Development through Applied Neuroscience — Greenbook](/content/marketing-research/webinar-recording-does-the-product-meet-the-promise.html): Join the HCD team to learn how to bridge the gap between product and promise with applied neuroscience. - [SHC Universal promotes Niraj Patel to role of Managing Director — Greenbook](/content/marketing-research/shc-universal-promotes-niraj-patel-1002029/index.html): Niraj Patel has been promoted to the role of Managing Director Europe, based out of London. (187 words) - [Focus Pointe Global Announces Its New FPG Think Tank™ Platform — Greenbook](/content/marketing-research/focus-pointe-global-announces-1004178/index.html): Focus Pointe Global (FPG), a marketing research data collection company with 18 research centers across the United States, has unveiled its new FPG Think Tank™ - [MyProductAdvisor launches Responsive-Design User Experience — Greenbook](/content/marketing-research/myproductadvisor-launches-user-experience-1024115/index.html): Consumer-facing Recommender System optimizes Mobile Device Interface (220 words) - [[Webinar] How to Transform Market Research Reports into State-of-the-Art Dashboards — Greenbook](/content/marketing-research/webinar-how-to-transform-market-research-reports-into-state-of-the-art-dashboards.html): Join Dapresy to learn how you can transform your market research reports into actionable insights to improve your overall business. - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report-35381.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. - [[GRIT COMMENTARY] Every Brand Needs To Find Its Story — Greenbook](/content/marketing-research/grit-commentary-every-brand-needs-to-find-its-story-35381.html): 2016 Q3-Q4 GRIT Report commentary by Rebecca West, Global Vice President, Marketing Research Services at Civicom, sharing her thoughts on the current state of the market research industry. - [[Webinar Recording] Advanced Survey Analysis with SPSS Statistics — Greenbook](/content/marketing-research/webinar-recording-advanced-survey-analysis-with-spss-statistics.html): Join IBM to learn how to unlock your survey data and discover what your constituents truly feel and think. - [[Webinar] Advanced Survey Analysis with SPSS Statistics — Greenbook](/content/marketing-research/webinar-advanced-survey-analysis-with-spss-statistics.html): Join IBM to learn how to unlock your survey data and discover what your constituents truly feel and think. (368 words) - [[Webinar] Rethink Your Tracker: Get More From Your Tracking System — Greenbook](/content/marketing-research/webinar-rethink-your-tracker/index.html): Join Kelton to learn how to elevate your tracker from isolated measurement to a tool that delivers comprehensive, nuanced understanding of your brand’s place in the market. (288 words) - [[Webinar] The Why Behind the What: Using Customer Insights to Create More Relevant Content — Greenbook](/content/marketing-research/webinar-the-why-behind-the-what/index.html): Join Google Surveys on June 1 at 1PM ET to learn how to create more relevant content for your customers. - [[GRIT COMMENTARY] The North Star in Data Innovation: Using Measurement Science to Link Traditional and Emerging Research Methods — Greenbook](/content/marketing-research/grit-commentary-the-north-star-in-data-innovation-1023635.html): 2016 Q3-Q4 GRIT Report commentary by Pat A. Pellegrini, President and Chief Research Officer, Simmons Research, sharing his thoughts on the current state of the market research industry. (486 words) - [[Webinar] Leverage the Power of Mobile to Understand the Customer Journey — Greenbook](/content/marketing-research/webinar-leverage-the-power-of-mobile-to-understand-the-customer-journey-1000302.html): View this webinar recording to learn how to leverage the power of mobile to truly understand the customer journey. (520 words) - [[Webinar Recording] The EXPERTations Game: Why are "experts" wrong so often and how can marketers avoid the trap? — Greenbook](/content/marketing-research/webinar-recording-the-expertations-game/index.html): Listen to Mike Berendes from Custom Intercept Solutions as he explores how you can build a stronger foundation for analytics. (241 words) - [[GRIT COMMENTARY] Big Data in a Post-Digital Age — Greenbook](/content/marketing-research/grit-commentary-big-data-in-a-post-digital-age-1020398.html): 2016 Q3-Q4 GRIT Report commentary by Wale Omiyale, SVP, Confirmit, sharing his thoughts on the current state of the market research industry. (679 words) - [[Webinar] How Social Data Predicted Trump’s Win When Traditional Polling Failed — Greenbook](/content/marketing-research/webinar-how-social-data-predicted-trumps-win-when-traditional-polling-failed.html): View this webinar recording to accelerate your path to deep consumer understanding by tapping into the power of social data to not only understand what people really think and why, but how it can be used to predict future behavior. - [[Webinar Recording] Connecting the Dots: Quantifying Marketing Impact With Cloud-Based Applications — Greenbook](/content/marketing-research/webinar-recording-connecting-the-dots/index.html): Learn how to quantify marketing impact and improve results. - [China’s Tsinghua & Peking Universities — Greenbook](/content/marketing-research/endorsement-for-consumer-market-insight-and-recommendation-company.html): China’s Tsinghua & Peking Universities Endorsement for Consumer Market Insight & Recommendation Company (309 words) - [University of Michigan Students utilize MyProductAdvisor in Integrated Vehicle Systems Design Coursework — Greenbook](/content/marketing-research/university-of-michigan-students-myproductadvisor-1024115.html): Consumer-Facing Tool Affords a Window to Shopper Sensitivities - [China’s Auto Shoppers to Embrace Highway Autonomous Driving Ahead of USA and Germany — Greenbook](/content/marketing-research/chinas-auto-shoppers-embrace-highway-autonomous-driving.html): Shopping Intender Preference Data Provides Insight - [[Webinar Recording] Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q3-q4-2016-grit-report-1015427.html): View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting. - [[Webinar] Best Practices for New Product Development: From Early-Stage Concepts to In-Market Success — Greenbook](/content/marketing-research/webinar-best-practices-for-new-product-development/index.html): Should you be rethinking your research when it comes to new product development? (342 words) - [[GRIT COMMENTARY] The Changing Advertising Landscape: Where Big Data Is Stepping Up and Marketing Research Is Falling Short — Greenbook](/content/marketing-research/grit-commentary-the-changing-advertising-landscape-40523.html): 2016 Q1-Q2 GRIT Report commentary by Matt Warta, CEO and Co-Founder of GutCheck, sharing his thoughts on the current state of the market research industry. (533 words) - [[Webinar Recording] Knock Down the Data Silos — Greenbook](/content/marketing-research/webinar-recording-knock-down-the-data-silos-06413/index.html): Learn how by collaborating, market research and Big Data/CRM organizations can enable greater insights and make better informed decisions. (424 words) - [[Webinar] Learn from a Top 20 GRIT Innovator: How to Use Innovative Methods to Grow Brands and Your Career — Greenbook](/content/marketing-research/webinar-how-to-use-innovative-new-methods/index.html): Hotspex has been a GRIT Top 20 Innovator for three years running. We invest a very large percentage of sales into R&D to create new methodologies for and with 15 of the top 20 global advertisers. - [CUSTOMER JOURNEY MAPPING: 10 SURE FIRE STEPS TO SUCCESS! — Greenbook](/content/marketing-research/customer-journey-mapping-1023206/index.html): THRIVE extensively uses customer journey mapping as a means of informing the definition of new products, services, and experiences. (1,519 words) - [If the Questions Don’t Matter to Your Customers, the Insights Won’t Matter to Your Business — Greenbook](/content/marketing-research/if-the-questions-dont-matter-to-customers-1024098/index.html): If the short survey is still asking consumers questions that don’t matter to them, then the answers will still be distorted by our respondents’ boredom. What can we do as researchers to improve the situation? - [World's Fastest Voice-Response Market Research Platform Adds Payors to its Healthcare Panel — Greenbook](/content/marketing-research/worlds-fastest-voice-response-market-research-platform-1024140.html): World's Fastest Voice-response Market Research Platform Adds Payors to its Healthcare Panel. - [[WEBINAR RECORDING] The Anatomy of a Multi-Day Online Qual Study: 4 Activities That Deliver Richer Human Insights — Greenbook](/content/marketing-research/webinar-recording-anatomy-of-a-multi-day-online-qual-study.html): Learn how to create richer, deeper, and more engaging online qual studies. (405 words) - [Maximizing Your Exhibiting Efforts at IIeX — Greenbook](/content/marketing-research/webinar-maximizing-your-exhibiting-efforts-at-iiex/index.html): Join Steve Henke of Harpeth Marketing to discover how to maximize your exhbiting efforts at IIeX. - [[Webinar Recording] Applying Behavioral Economics: How Small “Nudges” Can Have a Major Impact on Shoppers — Greenbook](/content/marketing-research/webinar-recording-applying-behavioral-economics/index.html): “Nudge” is a revolutionary new approach to understanding and influencing consumer behavior. Rooted in behavioral economics and the research of Richard Thaler, Nudge has long been used to develop more effective public policy. In this webinar, PRS IN VIVO shows how Nudge principles are now being successfully applied to consumer goods marketing. - [Seeing is Believing: Visualizing Market Research Data — Greenbook](/content/marketing-research/webinar-visualizing-market-research-data-1020398/index.html): Join Confirmit to learn how you can automate and streamline your processes while providing your clients with high-quality research that drives business results. - [[Webinar Recording] Learn from a Top 20 GRIT Innovator: How to Use Innovative Methods to Grow Brands and Your Career — Greenbook](/content/marketing-research/webinar-recording-how-to-use-innovative-new-methods.html): Hotspex has been a GRIT Top 20 Innovator for three years running. We invest a very large percentage of sales into R&D to create new methodologies for and with 15 of the top 20 global advertisers. (209 words) - [[GRIT COMMENTARY] Alternative Data Collection Methodologies — Greenbook](/content/marketing-research/grit-commentary-alternative-data-collection-methodologies.html): 2016 Q3-Q4 GRIT Report commentary by Rick Kelly, VP Client Services, FUEL CYCLE, sharing his thoughts on the current state of the market research industry. (514 words) - [[WEBINAR RECORDING] Minimizing Survey Fatigue — Greenbook](/content/marketing-research/webinar-recording-minimizing-survey-fatigue-1020398.html): Confirmit has compiled a set of practical best practices from our own expertise and from discussions with some of our Market Research customers, to help you overcome challenges linked with survey fatigue. (463 words) - [[Webinar] A New Approach to Rapid Concept Screening, Optimization & Accuracy — Greenbook](/content/marketing-research/webinar-a-new-approach-to-rapid-concept-screening-optimization-accuracy.html): Join BuzzBack for a webinar to discover how to accelerate your concept development. - [[GRIT COMMENTARY] Where’s Waldo and The Uncertain Adoption of Market Research Innovations — Greenbook](/content/marketing-research/grit-commentary-uncertain-adoption-of-market-research-innovations-48752.html): 2016 Q3-Q4 GRIT Report commentary by John McGarr, President and Founding Partner, Fresh Squeezed Ideas, sharing his thoughts on the current state of the market research industry. (733 words) - [[WEBINAR RECORDING] Findings from the Q1-Q2 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q1-q2-2016-grit-report-40523.html): The GRIT Report is designed to help insights professionals better understand where the industry is heading so you can make the right decisions for your organization. Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Archibald leads them through an exploratory conversation focused on the latest GRIT findings. - [[Webinar] The EXPERTations Game: Why are "experts" wrong so often and how can marketers avoid the trap? — Greenbook](/content/marketing-research/webinar-the-expertations-game/index.html): Listen to Mike Berendes from Custom Intercept Solutions as he explores how you can build a stronger foundation for analytics. (233 words) - [ Market Insight Corporation Launches “ShopprDNA” — Greenbook](/content/marketing-research/market-insight-corporation-launches-shopprdna-1024115.html): Data Services Company “breaks ground” with Real-Time Intender Sensitivities (180 words) - [[GRIT COMMENTARY] Killing the Error of Omission — Greenbook](/content/marketing-research/grit-commentary-killing-the-error-20of-omission-35147.html): 2015 Q3-Q4 GRIT Report commentary by Brett Watkins, President of L&E Research, sharing his thoughts on the current state of the market research industry. - [[Webinar Recording] Seeing is Believing: Visualizing Market Research Data — Greenbook](/content/marketing-research/webinar-recording-visualizing-market-research-data-1020398.html): Learn how you can automate and streamline your processes while providing your clients with high-quality research that drives business results. (342 words) - [Rubio, Clinton Far Ahead of Opponents with Double-Digit Latino Voter Leads — Greenbook](/content/marketing-research/rubio-clinton-far-ahead-with-double-digit-latino-voter-leads-1002134.html): According to New Survey Marco Rubio Takes 11-Point Lead Over a Donald Trump and Ted Cruz Tie; Hillary Clinton Leads by 35 Points over Bernie Sanders, According to New Survey from Burson-Marsteller, Research Now, New American Dimensions and the Center for Multicultural Science. - [[WEBINAR] Win with Quality: Next-Gen Measurement of Sample Quality through Technology — Greenbook](/content/marketing-research/webinar-win-with-quality/index.html): Understand sample quality and the next-gen measurement tools now available to ensure quality in sample and data. - [SHC Universal announces participation in the EU-U.S. Privacy Shield program. — Greenbook](/content/marketing-research/shc-universal-privacy-shield-program-1002029/index.html): SHC Universal, a leader in global healthcare data collection solutions, is pleased to announce its participation in the EU-U.S. Privacy Shield program, the replacement for the Safe Harbor agreement with which SHC Universal was already compliant. - [Connecting the Dots: Quantifying Marketing Impact With Cloud-Based Applications — Greenbook](/content/marketing-research/webinar-connecting-the-dots/index.html): Learn how to quantify marketing impact and improve results. - [[Webinar Recording] The ABC's of Gen Z: Attitudes, Behaviors & Concerns — Greenbook](/content/marketing-research/webinar-recording-the-abcs-of-gen-z/index.html): View the recording to hear BuzzBack share results from their new Gen Z study. - [QUICK-FIRE BRAND INSPIRATION IN A SNAP — Greenbook](/content/marketing-research/added-value-zappistore-launch-self-service-tool-1000778.html): Added Value and ZappiStore launch self-service tool SNAPSHOT answering your big brand questions. - [[Webinar Recording] Introducing Google Surveys 360 — Greenbook](/content/marketing-research/webinar-recording-introducing-google-surveys-360/index.html): Introducing Google Surveys 360, the newest product in the Analytics 360 Suite. - [SENIOR APPOINTMENT IN SCHLESINGER QUALITATIVE TEAM — Greenbook](/content/marketing-research/senior-appointment-in-20-schlesinger-qualitative-team-1001867.html): Gina Jaeger has joined Schlesinger Associates as Account Director, Schlesinger Qualitative. (360 words) - [[WEBINAR RECORDING] Prediction Market Based Volume Forecasting — Greenbook](/content/marketing-research/webinar-recording-prediction-market-based-volume-forecasting.html): View the webinar recording to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly or adapted in order to perform volumetric forecasting. - [[Webinar Recording] Focus for Speed: How Industry Leaders Apply Agile to Market Research — Greenbook](/content/marketing-research/webinar-recording-focus-for-speed-40523/index.html): Discover how agile research methodologies are helping to answer today's business challenges. - [The Right Focus for Winning Innovation — Greenbook](/content/marketing-research/the-right-focus-for-winning-innovation-1011614/index.html): Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars. (686 words) - [GLOBALEXICON OPENS NEW OFFICE IN CHICAGO — Greenbook](/content/marketing-research/globalexicon-opens-new-office-1015961/index.html): MR TRANSLATION LEADER GLOBALEXICON OPENS NEW OFFICE IN CHICAGO. (260 words) - [[GRIT COMMENTARY] Travel Companions — Greenbook](/content/marketing-research/grit-commentary-travel-companions-02528/index.html): 2015 Q3-Q4 GRIT Report commentary by Dan Weber, CEO of itracks, sharing his thoughts on the current state of the market research industry. (704 words) - [[WEBINAR] Applying Behavioral Economics: How Small “Nudges” Can Have a Major Impact on Shoppers — Greenbook](/content/marketing-research/webinar-applying-behavioral-economics-1000232/index.html): “Nudge” is a revolutionary new approach to understanding and influencing consumer behavior. Rooted in behavioral economics and the research of Richard Thaler, Nudge has long been used to develop more effective public policy. In this webinar, PRS IN VIVO will show how Nudge principles are now being successfully applied to consumer goods marketing. (410 words) - [sad test — Greenbook](/content/null): test - [[WEBINAR RECORDING] Findings from the Q1-Q2 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q1-q2-2016-grit-report-1000218.html): The GRIT Report is designed to help insights professionals better understand where the industry is heading so you can make the right decisions for your organization. Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Archibald leads them through an exploratory conversation focused on the latest GRIT findings. (643 words) - [[GRIT COMMENTARY] Shared Goals Linked by a Shared Challenge — Greenbook](/content/marketing-research/grit-commentary-shared-goals-linked-by-a-shared-challenge-06413.html): 2015 Q3-Q4 GRIT Report commentary by Melanie Courtright, EVP, Products and Client Services for Research Now, sharing her thoughts on the current state of the market research industry. - [[Webinar] The Hows & Whys of Survey Research — Greenbook](/content/marketing-research/webinar-hows-and-whys-of-survey-research/index.html): Learn how IBM can help your organization turn survey data into more profitable decisions. - [[GRIT COMMENTARY] What price relevance? Research transformation and how we get from here to there — Greenbook](/content/marketing-research/grit-commentary-what-price-relevance-1000302/index.html): 2015 Q3-Q4 GRIT Report commentary by Jackie Lorch, Vice President, Global Knowledge Management for SSI , sharing her thoughts on the current state of the market research industry. - [[WEBINAR RECORDING] Findings from the Q3–Q4 2015 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-research-now-findings-from-the-q3-q4-2015-grit-report-06413.html): The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution has just begun. - [[WEBINAR] Prediction Market Based Volume Forecasting — Greenbook](/content/marketing-research/webinar-prediction-market-based-volume-forecasting/index.html): View the webinar recording to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly or adapted in order to perform volumetric forecasting. - [[Webinar Recording] Mobile Survey Best Practices — Greenbook](/content/marketing-research/webinar-recording-mobile-survey-best-practices/index.html): View the webinar recording to learn more about mobile survey best practices. (276 words) - [How Smart Companies Will Generate Winning Ideas in the Future — Greenbook](/content/marketing-research/how-smart-companies-will-generate-winning-ideas-1011614.html): Michael Simpson focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify winning insights and ideas in the future, in a context of a much tougher economic and environmental climate. - [[GRIT COMMENTARY] The Potential of Technology and Observational Research — Greenbook](/content/marketing-research/grit-commentary-the-potential-of-technology-and-observational-research-35147.html): 2016 Q1-Q2 GRIT Report commentary by Brett Watkins, President of L&E Research, sharing his thoughts on the current state of the market research industry. (570 words) - [[WEBINAR RECORDING] Findings from the Q1-Q2 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q1-q2-2016-grit-report/index.html): The GRIT Report is designed to help insights professionals better understand where the industry is heading so you can make the right decisions for your organization. Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Archibald leads them through an exploratory conversation focused on the latest GRIT findings. - [[GRIT COMMENTARY] Understanding the Path to Purchase in the Age of IoT — Greenbook](/content/marketing-research/grit-commentary-understanding-the-path-to-purchase-1002909.html): 2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry. (585 words) - [[Webinar] Focus for Speed: How Industry Leaders Apply Agile to Market Research — Greenbook](/content/marketing-research/webinar-focus-for-speed-40523/index.html): Discover how agile research methodologies are helping to answer today's business challenges. - [Ten Top Tips for Winning Ideas — Greenbook](/content/marketing-research/ten-top-tips-for-winning-ideas-1011614/index.html): Ideas First Lists The Ten Top Tips for Winning Ideas. - [Mobile Survey Best Practices — Greenbook](/content/marketing-research/webinar-mobile-survey-best-practices/index.html): Join GutCheck to learn more about mobile survey best practices. - [[Webinar] Knock Down the Data Silos — Greenbook](/content/marketing-research/webinar-knock-down-the-data-silos-06413/index.html): Learn how by collaborating, market research and Big Data/CRM organizations can enable greater insights and make better informed decisions. (536 words) - [[WEBINAR RECORDING] Findings from the Q3–Q4 2015 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-from-the-q3-q4-2015-grit-report-1020398.html): The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution has just begun. (1,083 words) - [[WEBINAR RECORDING] How to test video content on demand with Microsoft's Video Pulse — Greenbook](/content/marketing-research/webinar-recording-test-video-content-on-demand-with-microsofts-video-pulse.html): Microsoft Pulse for Research is a leading solution that gives you instant market research – anytime, anywhere, with any sample size, for free. With our latest offering, Video Pulse, you can now test video content on demand and at scale. Join our team as we discuss how Video Pulse can make market research more affordable and accessible for your organization. - [[WEBINAR RECORDING] Findings from the Q1-Q2 2016 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-q1-q2-2016-grit-report-06413.html): The GRIT Report is designed to help insights professionals better understand where the industry is heading so you can make the right decisions for your organization. Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Archibald leads them through an exploratory conversation focused on the latest GRIT findings. - [MR TRANSLATION LEADER GLOBALEXICON ACHIEVES 3RD YEAR OF OVER 50% GROWTH — Greenbook](/content/marketing-research/mr-translation-leader-globalexicon-achieves-3rd-year-of-over-50-percent-growth-1015961.html): GlobaLexicon, the leading market research language and translation service provider, has today announced that it has achieved its third consecutive year of over 50% revenue growth. - [[GRIT COMMENTARY] Need to get your research rolling? No need to reinvent the wheel! — Greenbook](/content/marketing-research/grit-commentary-need-to-get-your-research-rolling-06413.html): 2016 Q1-Q2 GRIT Report commentary by Will Robinson, Vice President of Corporate and Product Development for Research Now, sharing his thoughts on the current state of the market research industry. - [Customers, Consumers & Shoppers: What's the Difference? — Greenbook](/content/marketing-research/customers-consumers-shoppers-whats-the-difference-1021617.html): If you ever wondered what the difference is and what impact this might have on a business, have a little read below. - [[Webinar] Introducing Google Surveys 360 — Greenbook](/content/marketing-research/webinar-introducing-google-surveys-360/index.html): Introducing Google Surveys 360, the newest product in the Analytics 360 Suite. - [The ABC's of Gen Z: Attitudes, Behaviors & Concerns — Greenbook](/content/marketing-research/webinar-the-abcs-of-gen-z/index.html): Join BuzzBack as they share results from their new Gen Z study. - [[WEBINAR] The Anatomy of a Multi-Day Online Qual Study: 4 Activities That Deliver Richer Human Insights — Greenbook](/content/marketing-research/webinar-anatomy-of-a-multi-day-online-qual-study/index.html): Learn how to create richer, deeper, and more engaging online qual studies. (412 words) - [[GRIT COMMENTARY] The Market Research Industry: Early Adopter or Laggard? — Greenbook](/content/marketing-research/grit-commentary-the-market-research-industry-early-adopter-or-laggard-40523.html): 2015 Q3-Q4 GRIT Report commentary by Matt Warta, CEO and Co-Founder of GutCheck, sharing his thoughts on the current state of the market research industry. - [InterQ Research Hires Andrew Barnes as Chief Operating Officer — Greenbook](/content/marketing-research/interq-research-hires-andrew-barnes-1022244/index.html): In his role as COO and Head of Client Engagement, Andrew Barnes will oversee client relationships, business development, and operations. (376 words) - [[WEBINAR RECORDING] Google Consumer Surveys: Smarter, Faster Market Research — Greenbook](/content/marketing-research/webinar-recording-google-consumer-surveys/index.html): Google Consumer Surveys gets you better, faster data, without compromising quality. Learn more about our advanced targeting features and customer use cases. (225 words) - [[Webinar Recording] The Hows & Whys of Survey Research — Greenbook](/content/marketing-research/webinar-recording-hows-and-whys-of-survey-research/index.html): Learn how IBM can help your organization turn survey data into more profitable decisions. - [[GRIT COMMENTARY] Emotional Motivations and the Long-Term Adoption of Innovative Insights — Greenbook](/content/marketing-research/grit-commentary-emotional-motivations-and-the-long-term-adoption-of-innovative-insights-40679.html): 2016 Q1-Q2 GRIT Report commentary by Niels Schillewaert, PhD, Managing Partner USA and Co-Founder of InSites Consulting, sharing his thoughts on the current state of the market research industry. (552 words) - [[WEBINAR] How Clorox reinvented Knowledge Management to become a more consumer driven company — Greenbook](/content/marketing-research/webinar-how-clorox-reinvented-knowledge-management/index.html): Learn how to unlock hidden insights from your existing market research. (329 words) - [[WEBINAR] How to Keep Online Respondents Engaged Using Projective Techniques — Greenbook](/content/marketing-research/webinar-how-to-keep-online-respondents-engaged-40523.html): Listen as Laura Jett, Research Manager at GutCheck, explores how to use creative projective techniques to keep online respondents engaged and encouraged to share rich, actionable feedback. - [Start-ups: Why & When to do Market Research — Greenbook](/content/marketing-research/start-ups-why-and-when-to-20do-market-research-1022081.html): In fact, Market Research is that business tool that provides a clear picture about what is actually available in the market and what the business plans to launch to fill the gap. - [[Webinar Recording] How to Keep Online Respondents Engaged Using Projective Techniques — Greenbook](/content/marketing-research/webinar-recording-how-to-keep-online-respondents-engaged-40523.html): Listen as Laura Jett, Research Manager at GutCheck, explores how to use creative projective techniques to keep online respondents engaged and encouraged to share rich, actionable feedback. (241 words) - [Can Virtual Relationships Impact Research Quality? — Greenbook](/content/marketing-research/can-virtual-relationships-impact-research-quality-03185.html): How do clients and researchers build a relationship in this virtual age? (417 words) - [Best Practices Webinar: Minimizing Survey Fatigue — Greenbook](/content/marketing-research/webinar-minimizing-survey-fatigue-1020398/index.html): Confirmit has compiled a set of practical best practices from our own expertise and from discussions with some of our Market Research customers, to help you overcome challenges linked with survey fatigue. - [[WEBINAR] How to test video content on demand with Microsoft's Video Pulse — Greenbook](/content/marketing-research/webinar-test-video-content-on-demand-with-microsoft-video-pulse.html): Microsoft Pulse for Research is a leading solution that gives you instant market research – anytime, anywhere, with any sample size, for free. With our latest offering, Video Pulse, you can now test video content on demand and at scale. Join our team as we discuss how Video Pulse can make market research more affordable and accessible for your organization. - [How Biometrics is Changing Market Research — Greenbook](/content/marketing-research/how-biometrics-is-20changing-market-research-1022244.html): Many of us associate biometrics with our company’s health screening day. The biometrics we’re talking about here are slightly different. (663 words) - [Content-Rich Communications — Greenbook](/content/marketing-research/content-rich-communications-1020338/index.html): Exploring the need to embed rigor into the creative process, Forethought CEO, Ken Roberts, looks to a future of content-rich, science-driven communications. - [[WEBINAR] Increasing Advertising Effectiveness: How to Incorporate Consumer Feedback Early & Often — Greenbook](/content/marketing-research/webinar-increasing-advertising-effectiveness-1013504.html): With the knowledge that clients are continually facing challenges around incorporating iterative consumer feedback early and throughout the creative process, GutCheck and Millward Brown came together to create Pre-LinkNow. - [CMI Adds Another to the Client Services Team — Greenbook](/content/marketing-research/cmi-adds-to-client-services-team-02993/index.html): CMI, a research and consulting firm, has added Andrea Burns to their Client Services team. - [[WEBINAR RECORDING] How Clorox reinvented Knowledge Management to become a more consumer driven company — Greenbook](/content/marketing-research/webinar-recording-how-clorox-reinvented-knowledge-management.html): Learn how to unlock hidden insights from your existing market research. - [Cint launches world’s first multi panel app and global mobile panel — Greenbook](/content/marketing-research/cint-launches-worlds-first-multi-panel-app-1011808/index.html): Panelists will enjoy a better user experience, with an overview of all of their survey panels from one single access point, making access to surveys easier, more engaging and ‘PC-free’. Additionally they will be able to improve their profiling points, resulting in more and better matched surveys - which mean more incentives for them and increased revenue for their panel owners. - [Op4G Strengthens Sales Team with New Hire, Marco Otero — Greenbook](/content/marketing-research/op4g-strengthens-sales-team-1011520/index.html): Marco Otero will be responsible for new business development and growing existing accounts within the organization. - [[WEBINAR RECORDING] Integrating Web and Social Data into your Market Research Strategy: Real-World Case Study with a Luxury Automotive Manufacturer — Greenbook](/content/marketing-research/webinar-recording-integrating-web-and-social-data/index.html): Watch this webinar recording, hosted by Netvibes, in which we explore how to use diverse sources of web and social data to better understand your customers, market trends and competitors, as well as your own brand and products. - [A Lot Can Change in Three Days of Transformative Thinking — Greenbook](/content/marketing-research/a-lot-can-change-in-three-days-of-transformative-thinking-1011680.html): QRCA’s 8th Biennial Worldwide Conference on Qualitative Research, Vienna, Austria • April 13-15, 2016 - [IVP ANNOUNCES INTEGRATED EMOTIONAL & BEHAVIORAL MEASUREMENT LAB SOLUTION — Greenbook](/content/marketing-research/ivp-announces-measurement-lab-solution-1003925/index.html): IVP ANNOUNCES INTEGRATED EMOTIONAL & BEHAVIORAL MEASUREMENT LAB SOLUTION - [Schlesinger Celebrates 50th Anniversary — Greenbook](/content/marketing-research/schlesinger-celebrates-50th-anniversary-1000273/index.html): Schlesinger Associates is celebrating 50 years of data collection. (347 words) - [A Happy Future for Market Research…? — Greenbook](/content/marketing-research/a-happy-future-for-market-research-1021332/index.html): A summary of TMRE from Tonic Insight’s CEO, Nick Priestley - [[WEBINAR] 5 ways Instant Incentives are changing Market Research — Greenbook](/content/marketing-research/5-ways-instant-incentives-are-changing-market-research.html): Learn how incentives delivered instantly on any device are making market research faster, cheaper and global. (186 words) - [[Webinar] Google Consumer Surveys: Smarter, Faster Market Research — Greenbook](/content/marketing-research/webinar-google-consumer-surveys-smarter-faster-market-research.html): Google Consumer Surveys gets you better, faster data, without compromising quality. Join us to learn more about our advanced targeting features and customer use cases. (225 words) - [[WEBINAR RECORDING] Opening up the Open Question: how to get more from your open questions — Greenbook](/content/marketing-research/webinar-recording-opening-up-the-open-question-1000302.html): How can researchers make the most of open questions, especially with the diverse capabilities of modern technology? Listen as SSI Director of Global Knowledge Pete Cape opens up the open question, including a close look at gamification’s benefits and best practices. (288 words) - [Three Proven Ways to Enter and Succeed in a New B2B Market — Greenbook](/content/marketing-research/proven-ways-to-succeed-in-a-b2b-market-1022244/index.html): What steps will set a B2B company up for success? - [[WEBINAR] Opening up the Open Question: how to get more from your open questions — Greenbook](/content/marketing-research/webinar-opening-up-the-open-question-1000302/index.html): How can researchers make the most of open questions, especially with the diverse capabilities of modern technology? Listen as SSI Director of Global Knowledge Pete Cape opens up the open question, including a close look at gamification’s benefits and best practices. - [How Market Research Will Help You Understand Generation Z — Greenbook](/content/marketing-research/how-market-research-helps-understand-generation-z-1022244.html): we’re going to talk about Generation Z. Because their impact is going to be Huge. With a capital H. - [Research Now Announces New Global Capacity — Greenbook](/content/marketing-research/research-now-20-announces-new-global-capacity-1002134.html): New Partners, New Technology, New Markets (429 words) - [Toluna Expands its Presence in Asia Pacific with the Opening of New Malaysian Office — Greenbook](/content/marketing-research/toluna-expands-presence-in-asia-pacific-1002909/index.html): Toluna’s Kuala Lumpur office marks the first digital data collection and technology company to open a business entity in Malaysia. (535 words) - [Instantly’s Leet joins Dalia as Chief Commercial Officer  — Greenbook](/content/marketing-research/instantlys-leet-joins-dalia-as-coo-29102/index.html): Instantly’s Leet joins Dalia as Chief Commercial Officer. (156 words) - [BURKE, INC. PROMOTES JOHN THOMAS — Greenbook](/content/marketing-research/burke-inc-promotes-john-thomas-1001368/index.html): BURKE, INC. PROMOTES JOHN THOMAS TO SENIOR VICE PRESIDENT & MANAGING DIRECTOR, BURKE HEALTHCARE - [Quester Adds David Guenthner to Their Client Services Team — Greenbook](/content/marketing-research/quester-adds-david-guenthner-to-team-46235/index.html): Quester Adds to Client Services Team. - [CMI Continues Expansion by Adding Seasoned Research Practitioner — Greenbook](/content/marketing-research/cmi-continues-expansion-adds-seasoned-research-practitioner-02993.html): CMI Continues Expansion by Adding Seasoned Research Practitioner (324 words) - [[WEBINAR RECORDING] Increasing Advertising Effectiveness: How to Incorporate Consumer Feedback Early & Often — Greenbook](/content/marketing-research/webinar-recording-increasing-advertising-effectiveness-1013504.html): With the knowledge that clients are continually facing challenges around incorporating iterative consumer feedback early and throughout the creative process, GutCheck and Millward Brown came together to create Pre-LinkNow. - [Nichols Research, Inc. Under New Ownership — Greenbook](/content/marketing-research/nichols-research-inc-under-new-ownership-1002247/index.html): AMS Ventures, Inc., a company established by partners Amy Shields, PRC, Michael Mermelstein and Steve Zuppas, CPA, finalized the purchase of Nichols Research (previously Nichols Research, Inc.) for the purpose of broadening the depth and breadth of the company’s reputation, products and services. - [Counter-Trends: 5 Consumer Food Truths That Just Don’t Change — Greenbook](/content/marketing-research/consumer-food-truths-that-dont-change-03185/index.html): We noted remarkable consistency in 5 food attitudes and behaviors across food projects, year-to-year. - [Be A Fly on the Wall! 3 Ways to Identify White Space Opportunities — Greenbook](/content/marketing-research/3-ways-to-identify-white-space-opportunities-03185/index.html): Use one or more of these approaches to allow you to get inside consumers’ heads and discover their unmet, unexpressed needs - [Senior Appointments In Quantitative Team — Greenbook](/content/marketing-research/senior-appointments-in-quantitative-team-1000273/index.html): SCHLESINGER MAKES SENIOR APPOINTMENTS FOR ONLINE QUANTITATIVE SOLUTIONS. - [Why the world needs CATI Interviewing — Greenbook](/content/marketing-research/why-the-world-needs-cati-1022081/index.html): Why the world needs CATI Interviewing? (Why the world needs superman theme) - [[WEBINAR] Integrating Web and Social Data into your Market Research Strategy: Real-World Case Study with a Luxury Automotive Manufacturer — Greenbook](/content/marketing-research/webinar-integrating-web-and-social-data/index.html): Watch this webinar recording, hosted by Netvibes, in which we explore how to use diverse sources of web and social data to better understand your customers, market trends and competitors, as well as your own brand and products. (515 words) - [How to Overcome Key Stakeholder Challenges in Market Research — Greenbook](/content/marketing-research/how-to-overcome-key-stakeholder-challenges-in-market-research-1021617.html): The use of market research is driven by creating sustainable competitive advantage; regardless of whether the competitive strategy is to enter new markets, attract new customer segments, introduce new products to existing customers or improve the experience with the current product, the understanding of the customers is highly valuable. - [SoapBoxSample Hires Product Development Expert — Greenbook](/content/marketing-research/soapboxsample-hires-product-development-expert-1015316.html): SoapBoxSample Hires Product Development Expert. (311 words) - [Hope and excitement at Qual 2015 — Greenbook](/content/marketing-research/hope-and-excitement-at-qual2015-1021332/index.html): Hope and excitement at Qual 2015 (1,041 words) - [LIGHTSPEED GMI CELEBRATES 10 YEAR MILESTONE IN EMEA — Greenbook](/content/marketing-research/lightspeed-gmi-ten-year-milestone-in-emea-1000218/index.html): Marking a Decade of Marketing Research Innovation and Client Excellence in Paris, Munich and ‘s-Hertogenbosch. (362 words) - [How to Capture the Voice of the Customer with Market Research — Greenbook](/content/marketing-research/how-to-capture-the-voice-of-the-customer-1022244/index.html): Voice of the Customer (VOC) programs and team members are integral to a company’s success. (498 words) - [BrainJuicer Announces Partnership with ZappiStore — Greenbook](/content/marketing-research/brainjuicer-partnership-with-zappistore-1015414/index.html): BrainJuicer Announces Partnership with ZappiStore - Scale, Speed and Validated, Award-Winning System 1 Methodologies (261 words) - [[WEBINAR RECORDING] Findings from the Q3–Q4 2015 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-from-the-q3-q4-2015-grit-report.html): The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution has just begun. - [Michael Laux Promoted to VP, Client Services Manager — Greenbook](/content/marketing-research/michael-laux-promoted-to-vp-1001368/index.html): Michael Laux was recently promoted to Vice President, Client Services Manager. - [marketing-research/how-virtual-reality-will-change-market-research-1022244.html](/content/marketing-research/how-virtual-reality-will-change-market-research-1022244.html) - [Lessons Learned from Zelda and Mario: 4 Tips for Adapting Gaming Principles for Deeper Qualitative Insights — Greenbook](/content/marketing-research/lessons-learned-from-zelda-and-mario-03185/index.html): Here are 4 ways to leverage key gaming elements in your qualitative projects. (396 words) - [Morpace Hires New CFO — Greenbook](/content/marketing-research/morpace-hires-new-cfo-1000172/index.html): Dave Salkowski joins Morpace as Chief Financial Officer. - [Store Intercepts or On-Site Surveys to Measure Customer Loyalty — Greenbook](/content/marketing-research/0using-store-intercepts-on-site-surveys-to-measure-loyalty-1020978.html): Four Errors Even the Most Experienced Researchers Make and How to Avoid Them - [Maximizing Your Exhibiting Efforts at IleX — Greenbook](/content/marketing-research/webinar-maximizing-your-exhibiting-efforts-at-ilex/index.html): Steve Henke, president of Harpeth Marketing, shares his tips for maximizing your exhibiting efforts at IIeX. - [SCHLESINGER MAKES SENIOR APPOINTMENTS — Greenbook](/content/marketing-research/schlesinger-makes-senior-appointments-1000273/index.html): SCHLESINGER MAKES SENIOR APPOINTMENTS FOR ONLINE QUANTITATIVE SOLUTIONS (379 words) - [Common Pitfalls in Using Store Intercepts — Greenbook](/content/marketing-research/common-pitfalls-in-using-store-intercepts-1020978/index.html): Common Pitfalls in Using Store Intercepts (795 words) - [10 Reasons Your Agency Needs To Put MROCs in Your Proposals — Greenbook](/content/marketing-research/ten-reasons-your-agency-needs-mrocs-1021675/index.html): Market research online communities (MROCs) are a modern, super-charged version of the focus group that has a wealth of extra advantages to offer companies looking to utilize the latest and greatest market research methods. - [Jason Mantel promoted at Morpace — Greenbook](/content/marketing-research/jason-mantel-promoted-at-morpace-1000172/index.html): Mantel has sustained his team's reputation for innovation in research for the past 10 years and has also played an active role in supporting technology integration for the company. - [[WEBINAR RECORDING] Findings from the Q3–Q4 2015 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-from-the-q3-q4-2015-grit-report-40523.html): The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution has just begun. (1,099 words) - [[WEBINAR RECORDING] 5 ways Instant Incentives are changing Market Research — Greenbook](/content/marketing-research/webinar-recording-5-ways-instant-incentives-are-changing-market-research.html): Learn how incentives delivered instantly on any device are making market research faster, cheaper and global. - [Virtual Incentives Expands National Sales Team — Greenbook](/content/marketing-research/virtual-incentives-expands-national-sales-team-1020675.html): Incentives solutions company expands team to grow client base in the market research, consumer promotions and employee benefits clients - [ 20/20 Research Names CEO of Tech Subsidiary — Greenbook](/content/marketing-research/20-20-research-names-ceo-of-tech-subsidiary-1000318.html): Chief Innovation Officer to lead 20|20 Research tech subsidiary. - [LIGHTSPEED GMI EXPANDS B2B CAPABILITIES IN US — Greenbook](/content/marketing-research/lightspeed-gmi-expands-b2b-capabilities-1000218/index.html): Launches New IT Professional Online Panel. - [[WEBINAR RECORDING] Findings from the Q3–Q4 2015 GreenBook Research Industry Trends Report — Greenbook](/content/marketing-research/webinar-recording-findings-from-the-q3-q4-2015-grit-report-01466.html): The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution has just begun. - [FocusVision Teams Up with EQT to Drive Continued Market Research Technology Innovation — Greenbook](/content/marketing-research/focusvision-teams-up-with-eqt-03524/index.html): Global investment firm has acquired FocusVision, will help support both geographic expansion and the advancement of technology solutions. (436 words) - [SSI Teams with SessionM to Grow Mobile Access — Greenbook](/content/marketing-research/ssi-teams-with-sessionm-to-grow-mobile-access-1000302.html): -- Strengthens SSI’s Global Mobile Solution -- - [How to conduct medical market research with children and young people — Greenbook](/content/marketing-research/how-to-conduct-medical-market-research-with-children-1003082.html): When conducting medical market research within younger age groups, researchers need to ensure that the children’s rights are protected physically, mentally, ethically and emotionally. - [Mobile Ethnography Research Terms to Know — Greenbook](/content/marketing-research/mobile-ethnography-terms-to-know-1022244/index.html): Along with new technology comes a new set of terms to use. If you’re curious about mobile ethnographic methods, we’ve got a few essential terms to know. - [[GRIT COMMENTARY] The Importance of the Story and How It’s Told — Greenbook](/content/marketing-research/grit-commentary-the-importance-of-the-story-and-how-its-told.html): 2015 Q1-Q2 GRIT Report commentary by Jackie Lorch, Vice President, Global Knowledge Management for SSI, sharing her thoughts on the current state of the market research industry. (701 words) - [Why are CCGs important for medical market research? — Greenbook](/content/marketing-research/why-are-ccgs-important-for-medical-market-research-1003082.html): CCGs work closely with a range of other public and private bodies, including local authorities and the voluntary sector, to plan, commission and deliver services. - [SSI LAUNCHES U.S. VOTER PANEL — Greenbook](/content/marketing-research/ssi-launch-new-online-voter-panel-1000302/index.html): -- Combines Deep Behavioral Attributes with SSI’s Vast Political Polling Experience -- (477 words) - [Laura Livers promoted to CEO of Focus Pointe Global — Greenbook](/content/marketing-research/laura-livers-promoted-to-ceo-1004178/index.html): Focus Pointe Global promotes Laura Livers to CEO (372 words) - [What is the ideal Sample Size in Qualitative Research? — Greenbook](/content/marketing-research/what-is-the-ideal-sample-size-in-qualitative-research-1022244.html): Let’s explore the whole issue of panel size and what you should be looking for from participant panels when conducing qualitative research. (610 words) - [[WEBINAR RECORDING] Rethinking the Brand Tracker — Greenbook](/content/marketing-research/webinar-recording-rethinking-the-brand-tracker/index.html): It's time to take a fresh look at brand trackers. As new technologies make consumer culture increasingly fast–paced, the traditional brand tracker falls short of delivering actionable insights for brand growth. How can a company like Hunt’s, with little marking differentiation from its largest competitor, leverage a traditional brand tracker? (777 words) - [SHC Universal Continues Expansion — Greenbook](/content/marketing-research/shc-universal-continues-expansion-1002029/index.html): Lisa Valerio joins SHC as Global Healthcare Community Manager. - [5 New Year Resolutions Every Market Researcher Should Make — Greenbook](/content/marketing-research/5-new-year-resolutions-every-market-researcher-should-make-1022081.html): Here the 5 new year resolutions every market researcher should make to bring success in the year ahead. 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(965 words) - [[WEBINAR RECORDING] Converging & Diverging: The Wildly Dynamic World of Multicultural Marketing — Greenbook](/content/marketing-research/webinar-recording-converging-diverging-1002701/index.html): Multicultural marketers need fresh understanding in the face of a rapidly changing American consumer profile. Listen as we challenge key assumptions about multicultural marketing and research to help your brand succeed in this dynamic. (390 words) - [Store Intercept and On-Site Survey Research Mantra: Don’t Measure Performance In A Vacuum — Greenbook](/content/marketing-research/store-intercept-and-on-site-survey-research-mantra-1020978.html): Store Intercept and On-Site Survey Research Mantra: Don’t Measure Performance In A Vacuum - [SCHLESINGER ASSOCIATES ANNOUNCES FACIAL CODING FOR QUALITATIVE RESEARCH — Greenbook](/content/marketing-research/schlesinger-associates-announces-facial-coding-for-qualitative-research-1000273.html): SCHLESINGER ASSOCIATES ANNOUNCES FACIAL CODING FOR QUALITATIVE RESEARCH - [InCrowd Ranked on Top Company Cultures List by Entrepreneur and CultureIQ — Greenbook](/content/marketing-research/incrowd-ranked-on-top-company-cultures-list-40823/index.html): InCrowd, Janet Kosloff's firm, named a top company culture in the US by Entrepreneur Magazine. - [SHC Universal and Rare Patient Voice announce Preferred Partnership — Greenbook](/content/marketing-research/shc-universal-and-rare-patient-voice-partnership-1002029.html): SHC Universal and Rare Patient Voice announce Preferred Partnership (276 words) - [Morpace Inc. and Keller Fay Group, an Engagement Labs Company Announce Strategic Alliance — Greenbook](/content/marketing-research/morpace-announces-strategic-partnership-in-automotive-1000172.html): The Two Companies will bring Word of Mouth Advocacy and Influencer Marketing Solutions to the Automotive Sector. - [Virtual Incentives’ Michelle Andre Wins 2015 Best in Biz Award — Greenbook](/content/marketing-research/virtual-incentives-michelle-andre-wins-best-in-biz-award-1020675.html): New vice president of marketing named in the Marketing Executive of the Year category. - [Customer Satisfaction and Loyalty Research — Greenbook](/content/marketing-research/customer-satisfaction-and-loyalty-research-four-errors-and-how-to-avoid-them-1020978.html): Here are four errors even the most experienced researchers sometimes make and how to avoid them. - [Can the Smartwatch Transform Qualitative Market Research? — Greenbook](/content/marketing-research/can-the-smartwatch-transform-qualitative-market-research-1021675.html): Smartwatches are one of the most innovative and most coveted gadgets in the marketplace right now, and they are gaining new abilities practically by the minute. 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PROMOTES TARA MAROTTI TO SENIOR VICE PRESIDENT, HEAD OF CLIENT SERVICES. - [SEGMEDICA ANNOUNCES NEW BRAND XSPERIENT® — Greenbook](/content/marketing-research/segmedica-announced-launch-of-xsperient-1015962/index.html): SEGMEDICA ANNOUNCES NEW BRAND XSPERIENT® TO COMPETE IN FIELDS OF NUTRITION, FOOD & BEVERAGE, AND GENERAL HEALTH & WELLNESS (277 words) - [Segmedica Names David Knight New Director of Client Solutions — Greenbook](/content/marketing-research/segmedica-appoints-david-knight-director-of-client-solutions.html): As a member of Segmedica’s Sales team, Mr. Knight will work towards promoting xsperient®, Segmedica’s newest brand, in an effort to expand business into the health and wellness markets. (232 words) - [FocusVision Wins 2015 International Golden Bridge Award for Company Growth — Greenbook](/content/marketing-research/focusvision-wins-2015-international-golden-bridge-award-03524.html): FocusVision, a comprehensive technology company for quantitative and qualitative research, was honored as a gold level award winner Annual 2015 Golden Bridge Awards® for Company Growth of the Year (462 words) - [Lightspeed GMI Introduces Multilingual Versions of Its Website — Greenbook](/content/marketing-research/lightspeed-gmi-introduces-multilingual-versions-of-website-1000218.html): Seven New Sites Showcase Global Breadth of Online Marketing Research Services. - [[WEBINAR RECORDING] Get More Out of Your Online Qual: Humanize Your Studies — Greenbook](/content/marketing-research/webinar-recording-get-more-out-of-your-online-qual/index.html): Design your online studies using a human touch to deliver rich and strategic insights. - [[WEBINAR] Converging & Diverging: The Wildly Dynamic World of Multicultural Marketing — Greenbook](/content/marketing-research/webinar-converging-diverging-1002701/index.html): Multicultural marketers need fresh understanding in the face of a rapidly changing American consumer profile. Join us as we challenge key assumptions about multicultural marketing and research to help your brand succeed in this dynamic. - [Morpace Inc. and Qualtrics Announce Strategic Partnership — Greenbook](/content/marketing-research/morpace-inc-and-qualtrics-announce-strategic-partnership.html): World-class research and technology solutions are now jointly available to clients globally. - [Marketing and Growth Expert Kristin Luck Joins Virtual Incentives as Consultant — Greenbook](/content/marketing-research/kristin-luck-joins-virtual-incentives-as-consultant-1020675.html): Luck takes advisory role with growing digital rewards company; uses entrepreneurial and market research industry experience to help guide corporate strategy - [Confirmit Explores New Frontiers in Market Research — Greenbook](/content/marketing-research/confirmit-explores-new-frontiers-in-market-research-1020398.html): Executives and industry experts gathered to discuss how to share and drive change with Market Research insights at Confirmit seminar. (537 words) - [ CXFusion 2016 Customer Experience Conference Opens Registration — Greenbook](/content/marketing-research/cxfusion-2016-customer-experience-conference-opens-registration-1000172.html): Customer experience (CX) professionals and business leaders from around the world will gather to experience three high-energy days of innovation, education and networking at CXFusion 2016. - [Marketing Science journal publishes Forethought and Kmart Practice Prize Paper — Greenbook](/content/marketing-research/marketing-science-journal-publishes-forethought-and-kmart-practice-paper.html): Published in the preeminent journal of Marketing Science, Forethought reveals the power in modelling the rational and implicit emotions driving choice, to build effective communications and lead the turnaround of one of Australia’s household brands. 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(728 words) - [The Value of Customer Research: Why the Customer is Still King — Greenbook](/content/marketing-research/the-value-of-customer-research-why-the-customer-is-still-king-1021617.html): Customers acting as brand ambassadors and spreading brand awareness are not the only reasons why customer research is of high value. There are five more key reasons why businesses should care about what their customers think about them.. (797 words) - [[WEBINAR RECORDING] Soaring Through Co-Creation — Greenbook](/content/marketing-research/webinar-recording-soaring-through-co-creation/index.html): Discover how Fortune 500 brands transform their passive online communities into co-creation profit centers. - [LIGHTSPEED ANNOUNCES EXECUTIVE LEADERSHIP CHANGES — Greenbook](/content/marketing-research/ghtspeed-announces-executive-leadership-changes-1000218.html): Martin Filz Transitions to Chief Executive Officer, Asia Pacific. David Day Assumes Dual Leadership Roles. 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(355 words) - [Top 3 Reasons to Conduct Focus Groups in San Francisco — Greenbook](/content/marketing-research/top-reasons-to-conduct-focus-groups-in-san-francisco-1022244.html): Focus groups in San Francisco are a great choice if you’re seeking product concept feedback or marketing feedback from a well-informed, tech-savvy, and highly educated demographic. - [Telephone In-Depth Interview Software to Enhance Research and Save Time — Greenbook](/content/marketing-research/telephone-in-depth-interview-software-to-20enhance-research-02528.html): itracks has created new telephone interview software with a focus on efficiency and enhanced research experience. (440 words) - [icanmakeitbetter Partners with Virtual Incentives to Increase Panel Engagement — Greenbook](/content/marketing-research/creative-incentives-programs-increase-market-research-respondent-engagement-1020675.html): Insight community and incentive solution company increases reward offerings to help deliver quality responses for clients. (347 words) - [InCrowd and SHC Universal Deliver the Future of Market Research and Data Insights to More Healthcare Sectors — Greenbook](/content/marketing-research/incrowd-and-shc-universal-deliver-the-future-1002029.html): As Demands Shift, InCrowd Now Engages SHC's Gateway and Access Platforms to Deliver Even Faster Market Insights to a Broader Community of Healthcare Decision Makers. (472 words) - [Should You Do Focus Groups? — Greenbook](/content/marketing-research/should-you-do-focus-groups-1022244/index.html): Should you do focus groups? As is the case for many questions in life, the answer is: It depends. Let’s break it down - [A Little Attention Eliminates Fraud — Greenbook](/content/marketing-research/a-little-attention-eliminates-fraud-1022081/index.html): A little attention at the right time aids in eliminating fraud by establishing complete control and that is the true secret for the success of a business. - [SHC Universal and Truth On Call Launch Joint Venture — Greenbook](/content/marketing-research/shc-universal-and-truth-on-call-launch-joint-venture-1002029.html): SHC Universal and Truth On Call now provide game-changing verified physician insights in 24 hours. - [Rethinking the Brand Tracker: How to Revive Your Brand Tracker and Turn it into a Forward-Oriented Brand Navigator — Greenbook](/content/marketing-research/rethinking-the-brand-tracker/index.html): It's time to take a fresh look at brand trackers. As new technologies make consumer culture increasingly fast–paced, the traditional brand tracker falls short of delivering actionable insights for brand growth. How can a company like Hunt’s, with little marking differentiation from its largest competitor, leverage a traditional brand tracker? (608 words) - [Lieberman Research Worldwide Names Former P&G Executive Joan Lewis to Board of Directors — Greenbook](/content/marketing-research/lieberman-research-worldwide-names-joan-lewis-to-board-of-directors-1002701.html): Lieberman Research Worldwide (LRW), a leading market research and data analytics company, named Former P&G Executive Joan Lewis to Board of Directors. (381 words) - [Michelle Andre Joins Virtual Incentives as Vice President of Marketing — Greenbook](/content/marketing-research/michelle-andre-joins-virtual-incentives-1020675/index.html): Michelle Andre Joins Virtual Incentives as Vice President of Marketing. (360 words) - [Focus Groups versus In-Depth Interviews — Greenbook](/content/marketing-research/focus-groups-versus-in-depth-interviews-1022244/index.html): In this blog, we’ll discuss the differences between the two approaches, and explain what types of studies each method is best suited for. - [The increasing complexity of data driven world — Greenbook](/content/marketing-research/the-increasing-complexity-of-data-driven-world-1022081.html): With easy access to consumer demographics and habits, no doubt marketing companies are able to easily access valuable data. However, along with it also comes the anxiety and stress of obtaining the important information and putting it to the correct use to improve the consumer relationship in a data driven world. This acts as a crucial and daily challenge for most organizations. - [[WEBINAR RECORDING] New Frontiers in Market Research — Greenbook](/content/marketing-research/webinar-recording-new-frontiers-in-market-research/index.html): Over the past 100 years market research has gone through many changes. But, since the 1970s we’ve seen an explosion in technological advances, from early computers to modern day iPhones. But, now technology is growing faster than ever and researchers are challenged to adopt technologies that add value to the research process. - [World’s Largest Customer Experience Company MaritzCX Launches in Sydney — Greenbook](/content/marketing-research/maritzcx-launches-in-sydney-1000172/index.html): Qantas and JAX Tyres sign on as two of MaritzCX’s first ANZ customers. - [Instantly and Viggle Partnership Announcement — Greenbook](/content/marketing-research/instantly-and-viggle-partnership-announcement-29102.html): Integration of Instantly into Viggle App Will Drive Viggle Revenue and Increase Users’ Opportunities to Earn Rewards While Enhancing Instantly’s Measurement of Mobile Ad Effectiveness. (550 words) - [Sandy Janzen of Ipsos Helms AYTM Client Program — Greenbook](/content/marketing-research/sandy-janzen-of-ipsos-helms-aytm-client-program-1013099.html): Sandy Janzen of Ipsos Helms AYTM Client Program - [CMI Strengthens Client Services Team — Greenbook](/content/marketing-research/cmi-strengthens-20client-services-team-1000994/index.html): CMI Strengthens Client Services Team. - [Paul Allen Appointed PMRG Vice President for 2016 — Greenbook](/content/marketing-research/paul-allen-appointed-pmrg-vice-president-1009732/index.html): Paul Allen Appointed PMRG Vice President for 2016 (216 words) - [How long is long interview? (Keeping respondents engaged, the tricks of the trade) — Greenbook](/content/marketing-research/how-long-is-long-interview-1022081/index.html): How long is long interview? (Keeping respondents engaged, the tricks of the trade) (605 words) - [Cint Opens Hong Kong Office — Greenbook](/content/marketing-research/cint-opens-hong-kong-office-1011808/index.html): Cint opens an office in Hong Kong, makes key strategic APAC hire and gears up for further growth in Japan with office expansion - [Social Research Agency CFE Selects Confirmit Horizons to Drive Efficiency and Innovation — Greenbook](/content/marketing-research/social-research-agency-cfe-selects-confirmit-horizons-1020398.html): Ability to manage large longitudinal surveys and maximize accessibility key to investment. (656 words) - [Online Research: What is Social Media Listening? — Greenbook](/content/marketing-research/online-research-what-is-social-media-listening-1022244.html): Here at InterQ, we have our own social media listening team, headed by Kate Minkner. Joanna Jones, our Director of Research, recently sat down with Kate and asked her to enlighten us on exactly how this social media listening online research process works. (1,141 words) - [How Tesla Uses Focus Groups to Create Amazing Cars — Greenbook](/content/marketing-research/how-tesla-uses-focus-groups-to-create-amazing-cars-1022244.html): A recent Bloomberg Businessweek article discussed the much-anticipated release of the Model X, but the article’s actual main point was about Tesla’s big bet with the Model X: Courting women drivers. (502 words) - [[WEBINAR] New Frontiers in Market Research — Greenbook](/content/marketing-research/webinar-new-frontiers-in-market-research/index.html): Over the past 100 years market research has gone through many changes. But, since the 1970s we’ve seen an explosion in technological advances, from early computers to modern day iPhones. But, now technology is growing faster than ever and researchers are challenged to adopt technologies that add value to the research process. - [The Amazing Evolution of Qualitative Research — Greenbook](/content/marketing-research/the-amazing-evolution-of-qualitative-research-28384.html): Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels. (2,628 words) - [FocusVision Grows International Sales Team — Greenbook](/content/marketing-research/focusvision-grows-international-sales-team-03524/index.html): New hires and internal promotions help expand the FocusVision team to accommodate recent company growth. - [Common Pitfalls In Testing New Product or Service Concepts And How To Avoid Them — Greenbook](/content/marketing-research/common-pitfalls-in-testing-new-product-or-service-concepts-1020978.html): Here are the most common pitfalls associated with this type of research and how to avoid them. (717 words) - [ 20|20 RESEARCH DEVELOPS COLLAGE TOOL, THEN GIVES IT AWAY — Greenbook](/content/marketing-research/20-20-research-develops-collage-tool-1000318/index.html): Projective technique for qualitative research expected to become industry standard. 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(409 words) - [HERE'S WHAT AMERICA REALLY WANTED TO HEAR AT WEDNESDAY'S DEBATE; 20|20 RESEARCH RELEASES FLASH POLL RESULTS — Greenbook](/content/marketing-research/heres-what-america-really-wanted-to-hear-at-wednesdays-debate-1000318.html): A Cross-Section of America’s Voters Speak Out on the Burning Questions no Debate Reporter Dared Ask ... The Questions Americans REALLY Had on their Minds - [SHC Universal Expands, Offering Healthcare Research locally in Europe — Greenbook](/content/marketing-research/shc-universal-expands-offering-healthcare-research-1002029.html): The company is pleased to announce a major European expansion with appointments of Matt Walmsley, Senior Vice President of New Product Development and Niraj Patel, Senior Director of its London office. (206 words) - [[WEBINAR RECORDING] How T–Mobile Used Simple Qualitative Research to Drive Conversion by 5X — Greenbook](/content/marketing-research/webinar-recording-how-t-mobile-used-simple-qualitative-research-to-drive-conversion-by-5x.html): Learn how to scale your qualitative research efforts to increase customer conversions. (484 words) - [Alan Czarnomski joins Morpace as Vice President — Greenbook](/content/marketing-research/alan-czarnomski-joins-morpace-1000172/index.html): Alan Czarnomski joins Morpace Inc. as Vice President on the Brand Strategy Team. - [[WEBINAR RECORDING] Get Instant Market Research for Free with Microsoft’s Bing Pulse for Research — Greenbook](/content/marketing-research/webinar-recording-get-instant-market-research-for-free-with-microsofts-bing-pulse-for-research.html): Learn more about Microsoft’s Pulse for Research (626 words) - [Soaring Through Co-Creation — Greenbook](/content/marketing-research/soaring-through-co-creation/index.html): Discover how Fortune 500 brands transform their passive online communities into co-creation profit centers. - [Qualitative Research Consultants Association (QRCA) Elects Officers and Directors — Greenbook](/content/marketing-research/qrca-elects-officers-and-directors-1011680/index.html): QRCA Elects Officers and Directors. (223 words) - [Applying Market Research to Higher Education Course Development — Greenbook](/content/marketing-research/applying-market-research-to-higher-education-course-development-1021617.html): We believe there are a number of parallels between new course development and new product development. (997 words) - [InSites Consulting launches award-winning innovation, the Insight Activation Studio — Greenbook](/content/marketing-research/insites-consulting-launches-the-insight-activation-studio-1013556.html): InSites Consulting launches award-winning innovation, the Insight Activation Studio. (318 words) - [Jibunu Introduces RICK - Roundtable Interview Conversation Kickstarter — Greenbook](/content/marketing-research/jibunu-introduces-rick-roundtable-interview-conversation-kickstarter-1009464.html): Jibunu Introduces RICK - Roundtable Interview Conversation Kickstarter. 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(297 words) - [[WEBINAR] Get Instant Market Research for Free with Microsoft's Bing Pulse for Research — Greenbook](/content/marketing-research/get-instant-market-research-for-free-with-microsofts-bing-pulse-for-research.html): Learn more about Microsoft’s Pulse for Research - [[WEBINAR] Shopper Insights 2.0: Leveraging Agile Research for Rapid Shopper Insights — Greenbook](/content/marketing-research/shopper_insights_2/index.html): Watch this webinar recording to hear how leveraging agile research methods can get you shopper insights in near real-time and in the shopper’s context, which gives you the insights advantage and enables growth in sales and market share - [Instantly™ Enhances Audiences Solutions to Provide Industry Greater Access to Sample — Greenbook](/content/marketing-research/instantly-enhances-audiences-solutions-29102/index.html): New features give market researchers direct access to Instantly Automated Sample™ and predefined audiences. 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(632 words) - [Global ISO Team Meets in Toronto to Finalize 19731 Digital Analytics Standards — Greenbook](/content/marketing-research/global-iso-team-meets-in-toronto-1022012/index.html): Global ISO Team Meets in Toronto to Finalize 19731 Digital Analytics Standard (528 words) - [[WEBINAR RECORDING] Embracing Innovation in Healthcare Insights: How Bold Companies are Leading an Industry Ripe for Change — Greenbook](/content/marketing-research/webinar-recording-embracing-innovation-in-healthcare-insights.html): Discover the latest innovations in the world of healthcare market insights. - [[GRIT COMMENTARY] It’s an Uber World After All — Greenbook](/content/marketing-research/grit-commentary-its-an-uber-world-after-all/index.html): 2015 Q1-Q2 GRIT Report commentary by Jeff Reynolds, President of LRW, sharing his thoughts on the current state of the market research industry. (697 words) - [Cross-Tab Wins ‘Best-in-Biz” International Award — Greenbook](/content/marketing-research/cross-tab-wins-best-in-biz-international-award-1002849.html): The Cross-Tab Group, one of the world’s leading market research and analytics providers has been recognized with an international award for ‘Most innovative product version of the year’ for the ctOSTM Livewire platform. - [Jibunu Introduces CLONE – Consistent Layout, Only New Elements — Greenbook](/content/marketing-research/jibunu-introduces-clone-consistent-layout-only-new-elements-1009464.html): Jibunu is providing a unique survey cloning feature to small, enterprise and research industry clients. (421 words) - [[WEBINAR] How T–Mobile Used Simple Qualitative Research to Drive Conversion by 5X — Greenbook](/content/marketing-research/how-t-e2-80-93mobile-used-simple-qualitative-research-to-drive-conversion-by-5x.html): Learn how to scale your qualitative research efforts to increase customer conversions. - [Jibunu Introduces CATE – Client Adjustable Testing Environment — Greenbook](/content/marketing-research/jibunu-introduces-cate-client-adjustable-testing-environment-1009464.html): Jibunu introduced CATE, a new tool that lets customers control their survey testing environment. - [Are There Really Plenty More Fish in the Sea? — Greenbook](/content/marketing-research/are-there-really-plenty-more-fish-in-the-sea-1000273.html): James Sallows, Managing Director of Schlesinger Interactive Europe, ponders if there really are plenty more fish in the sea. (1,207 words) - [Markelytics Expands Horizon Into The Middle East — Greenbook](/content/marketing-research/markelytics-expands-horizon-into-the-middle-east-1021785.html): Markelytics Solutions has recently forayed into the Middle East & North Africa (MENA) region. - [Ascribe Announces Auto Speech-to-Text Data Analysis Capability — Greenbook](/content/marketing-research/ascribe-announces-data-analysis-capability-1014747/index.html): Powerful new combination of Ascribe’s text analytics suite and auto speech-to-text feature turns customer call center data into actionable insights with concept & sentiment extraction. (393 words) - [$10 Million investment planned for Toluna QuickSurveys — Greenbook](/content/marketing-research/ten-million-investment-planned-for-toluna-quicksurveys-1002909.html): Revenues skyrocket for third consecutive year – fastest growing digital insights platform. (480 words) - [CFMC becomes Survox — Greenbook](/content/marketing-research/cfmc-becomes-survox-1000048/index.html): New Corporate Identity Reflects Innovations in Respondent Targeting for Phone-Based Market Research and Opinion Polling. - [Tom Goderis steps up to partnership at InSites Consulting — Greenbook](/content/marketing-research/tom-goderis-steps-up-to-partnership-at-insites-consulting-40679.html): Tom Goderis steps up to partnership at InSites Consulting. - [The Essential Questions Every Company Needs to Ask — Greenbook](/content/marketing-research/the-essential-business-questions-every-company-needs-to-ask-1022244.html): Let's explore the essential questions that every company should be asking, and how market research helps answer these questions. (855 words) - [[GRIT COMMENTARY] Play With All Of Research’s New Toys, But Don’t Dismiss Qualitative Research — Greenbook](/content/marketing-research/grit-commentary-play-with-all-of-researchs-new-toys-but-dont-dismiss-qualitative-research.html): 2015 Q1-Q2 GRIT Report commentary by Brett Watkins, President of L&E Research, sharing his thoughts on the current state of the market research industry. (651 words) - [7 Steps for Segmentation Success — Greenbook](/content/marketing-research/7-steps-for-segmentation-success-07355/index.html): Seven Steps for Segmentation Success (1,494 words) - [Winners of Qualitative Research Consultants Association (QRCA) 2015 Young Professionals Grant Announced — Greenbook](/content/marketing-research/winners-of-2015-young-professionals-grant-announced-1011680.html): Winners of Qualitative Research Consultants Association (QRCA) 2015 Young Professionals Grant Announced - [Confirmit Puts the Spotlight on Location-Based Customer Insight — Greenbook](/content/marketing-research/confirmit-releases-location-and-beacon-triggering-solution-1020398.html): Location and Beacon Triggering solution harnesses context-rich, in-the-moment feedback. - [Satisfaction Research Mantra: Don’t Measure Performance In A Vacuum — Greenbook](/content/marketing-research/satisfaction-research-mantra-dont-measure-in-20a-vacuum-1020978.html): Satisfaction Research Mantra: Don’t Measure Performance In A Vacuum. - [Ready for the focus groups of the future? — Greenbook](/content/marketing-research/ready-for-the-focus-groups-of-the-future-1021675/index.html): How technology is transforming market research - [[GRIT COMMENTARY] “Always Cloudy The Future Is” - Yoda — Greenbook](/content/marketing-research/grit-commentary-always-cloudy-the-future-is/index.html): 2015 Q1-Q2 GRIT Report commentary by Rich Raquet, President of TRC, sharing his thoughts on the current state of the market research industry. - [[GRIT COMMENTARY] "Me Wants the Data" — Greenbook](/content/marketing-research/gritcommentary-me-wants-20the-data/index.html): 2015 Q1-Q2 GRIT Report commentary by Melanie Courtright, EVP, Global Client Services for Research Now, sharing her thoughts on the current state of the market research industry. (627 words) - [20|20 RESEARCH PUSHES THE TECHNOLOGY; LAUNCHES MARKETING RESEARCH APP FOR JUST-RELEASED APPLE WATCH — Greenbook](/content/marketing-research/20-20-research-launches-marketing-research-app-for-apple-watch-1000318.html): First wearable app in marketing research expands the limits on information that can be gained in a study. - [SoapBoxSample Expands Team Rapidly — Greenbook](/content/marketing-research/soapboxsample-expands-team-rapidly-1015316/index.html): Several New Team Members Brought on Board to Support Continued Growth. - [JD Deitch Joins AYTM as Chief Operating Officer — Greenbook](/content/marketing-research/jd-deitchjoins-aytm-as-chief-operating-officer-1013099.html): JD Deitch Joins AYTM as Chief Operating Officer - [DIGSITE TRANSFORMS HOW BUSINESSES CONNECT WITH CUSTOMERS WITH UPDATED VERSION OF ITS SOCIAL-MEDIA-INSPIRED RESEARCH PLATFORM — Greenbook](/content/marketing-research/digsite-transforms-how-businesses-connect-with-customer-1021315.html): Affordable and easy-to-use, Digsite’s enhanced interface continues to redefine online research category. - [Leading MR Platform Players Partner In First-Of-Its-Kind Integration — Greenbook](/content/marketing-research/leading-mr-platform-players-partner-in-first-of-its-kind-integration-1011808.html): Leading MR platform players partner in first-of-its-kind supply API integration. - [LIGHTSPEED GMI EXPANDS GLOBAL FOOTPRINT OF HONESTY DETECTOR — Greenbook](/content/marketing-research/lightspeed-gmi-expands-global-footprint-of-honesty-detector-1015630.html): Product Expansion to 27 Markets Reinforces Commitment to ‘Quality as Global Standard’ (443 words) - [LIGHTSPEED GMI CAPS MILESTONE YEAR WITH EXPANSION OF SURVEY PROGRAMMING SERVICES — Greenbook](/content/marketing-research/lightspeed-gmi-caps-milestone-year-with-expansion-1015630.html): New QuestionArts Leadership Team to Accelerate Global Growth and Expansion. QuestionArts Delivers Enhanced Data Quality through Optimized Respondent Experience. - [Confirmit Acquires Australian-based IRM — Greenbook](/content/marketing-research/confirmit-acquires-australian-based-irm-1020398/index.html): Expansion deepens Confirmit’s presence and highlights its commitment to the growing Asia-Pacific market. (798 words) - [The Role of Market Research in a Big Data World — Greenbook](/content/marketing-research/the-role-of-market-research-in-a-big-data-world-1021617.html): If the world is moving ever faster towards markets dominated by Big Data and the trends they predict, does market research have a place in it? - [Why Survey “Trap Questions” Are Questionable For Market Research — Greenbook](/content/marketing-research/why-survey-trap-questions-are-questionable-for-market-research-39650.html): Two new studies indicate the conventional methodology of “trap questions” for online surveys may not be as effective as originally supposed. (686 words) - [[WEBINAR RECORDING] 15 Years into the Future of Market Research — Greenbook](/content/marketing-research/webinar_recording_15_years_into_the_future_of_market_research.html): Toluna turns 15 this year, and we're not looking back – we're looking ahead to the next 15 years and what the future holds. - [FocusVision Honored As a Stevie Award Winner In The 2015 American Business Awards — Greenbook](/content/marketing-research/focusvision-honored-as-stevie-award-winner-03524/index.html): FocusVision was presented with a Stevie® Award in the Company of the Year category in The 13th Annual American Business Awards in Chicago earlier this week. (557 words) - [Embracing Innovation in Healthcare Insights: How Bold Companies are Leading an Industry Ripe for Change — Greenbook](/content/marketing-research/embracing-innovation-in-healthcare-insights/index.html): Discover the latest innovations in the world of healthcare market insights. - [Poplar Partners Acquires Productive Access Inc., Makers Of mTAB® — Greenbook](/content/marketing-research/poplar-partners-acquires-productive-access-inc-1003093.html): Poplar Partners acquires Productive Access Inc., makers of mTAB® (495 words) - [Why Startups Need More Than Growth Hacking To Succeed — Greenbook](/content/marketing-research/why-startups-need-more-than-growth-hacking-to-succeed-1022244.html): Even the most skilled growth hacker can’t replace what a good marketer can – and what does a good marketer do? He or she is constantly keeping the pulse of how customers think, behave, talk, and act. (700 words) - [Creating a Better Research Model Through Recruiting Partnerships — Greenbook](/content/marketing-research/creating-a-better-research-model-through-recruiting-partnerships-1000273.html): Rob Ramirez, Senior Vice President of Strategic Partnerships, discusses creating a better research model through recruiting partnerships. - [Why Conduct a Market Research Online Community? — Greenbook](/content/marketing-research/why-conduct-a-market-research-online-community-1021675.html): The Advantages of Market Research Online Communities. - [20|20 RESEARCH ANNOUNCES BUSINESS DEVELOPMENT TEAM — Greenbook](/content/marketing-research/20-20-research-announces-business-development-team-1000318.html): Four with global marketing research experience to drive further growth. (650 words) - [[WEBINAR RECORDING] Agile Creative Development — Greenbook](/content/marketing-research/webinar_recording_agile_creative_development/index.html): Make sure the right creative gets to air by bringing the consumer into the conversation early and often. (262 words) - [Women will be early adopters of connected living technology — Greenbook](/content/marketing-research/women-will-be-early-adopters-of-connected-living-technology-08738.html): Survey reveals that more than 85% of American women will welcome the Internet of Things technology; 57% for household chores - [Market Strategies International Adds Jeremy Bowler to Financial Services Leadership Team — Greenbook](/content/marketing-research/market-strategies-international-adds-jeremy-bowler-to-financial-services-leadership-team-28384.html): Research industry veteran, marketing expert broadens firm’s capabilities in insurance service category. - [20|20 RESEARCH MOVES DIAL TESTING ONLINE, EXPANDING REACH AND AUDIENCE — Greenbook](/content/marketing-research/20-20-research-moves-dial-testing-online-expanding-reach-and-audience-1000318.html): New tool greatly increases access, reduces cost, time and complexities. - [OfficeReports Announces Partnership With Gen2 Advisors — Greenbook](/content/marketing-research/officereports-announces-partnership-with-gen2-advisors.html): Gen2 Advisors to help OfficeReports on strategic matters including marketing, product direction and industry trends. - [[WEBINAR RECORDING] Getting the Biggest Bang for Your Buck: How Small Brands Level the Playing Field — Greenbook](/content/marketing-research/webinar-recording-getting-the-biggest-bang-for-your-buck.html): Learn how Kernal Season’s leveraged an agile, quantitative method to quickly prioritize concepts and gain consumer understanding to move forward with their product development plan. - [[WEBINAR] Agile Creative Development — Greenbook](/content/marketing-research/agile-creative-development/index.html): Make sure the right creative gets to air by bringing the consumer into the conversation early and often. - [W5 on Design Driven — Greenbook](/content/marketing-research/w5-on-design-deliverables-06410/index.html): Design Driven Deliverables include any method of communicating research findings that goes beyond the standard research report. - [SCHLESINGER ASSOCIATES IS APPOINTED FACILITY & RECRUITMENT PROVIDER FOR WARNER BROS. MEDIA LAB — Greenbook](/content/marketing-research/schlesinger-associates-20-appointed-20facility-recruitment-provider-for-warner-bros-media-lab-1000273.html): SCHLESINGER ASSOCIATES IS APPOINTED FACILITY & RECRUITMENT PROVIDER FOR WARNER BROS. MEDIA LAB. (507 words) - [The Iron Triangle Of Market Research Data Collection: Cost, Quality & Speed — Greenbook](/content/marketing-research/the-iron-triangle-of-market-research-data-collection-1022081.html): Market research data collected acts as a bridge linking the customer to the respective marketer. (484 words) - [Powerful and Realistic Tools for Marketing Decision Making - Full Profile Conjoint Analysis — Greenbook](/content/marketing-research/powerful-and-realistic-tools-for-marketing-decision-making-3475.html): This paper discusses Full Profile Conjoint Analysis. (1,815 words) - [How Caregivers can add valuable insight to your Healthcare Market Research — Greenbook](/content/marketing-research/how-caregivers-can-add-valuable-insight-to-your-healthcare-market-research-1003082.html): Given the critical role that caregivers play in the lives of patients, it’s obvious that they should be included when it comes to healthcare market research. - [[WEBINAR RECORDING] Going From "Or" to "And": How Caribou Coffee Got Insights Fast Leveraging an Agile Qual and Quant Solution — Greenbook](/content/marketing-research/webinar-recording-going-from-or-to-and/index.html): Watch this webinar to learn how Caribou Coffee got insights fast leveraging an agile qual and quant solution. (450 words) - [Patient Empowerment: What does it mean for medical market research? — Greenbook](/content/marketing-research/patient-empowerment-what-does-it-mean-for-medical-market-research-1003082.html): What does patient empowerment mean for medical market research? - [Research Now Sweeps Online Sample Categories for Second Year in a Row — Greenbook](/content/marketing-research/research-now-sweeps-the-online-sample-categories-06413.html): Unprecedented topping of the charts solidifies its standing as an industry leader in five categories. - [Research Now Launches Dermatology Panel for Online Market Research — Greenbook](/content/marketing-research/research-now-launches-dermatology-panel-for-online-market-research-06413.html): New ailments panel provides access to expert opinions on a wide variety of skin conditions. - [A 4-Dimensional View of the Digitally Engaged Consumer — Greenbook](/content/marketing-research/research-now-a-four-dimensional-view-of-the-digitally-engaged-consumer-06413.html): This paper¹ examines work that has been carried out in support of a single-source methodology in order to understand how, when applied to consumers’ devices, the new research tracking technologies complement and enhance the traditional survey question approach. The aim of this research is to better understand the complex world of multiple devices and how consumers engage with them, and to establish standards for a research methodology that assesses the current multi-channel communication scheme. - [W5 on Segmentation — Greenbook](/content/marketing-research/w5-on-segmentation-06410/index.html): Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs. - [A Gen Y Guide — Greenbook](/content/marketing-research/a-gen-y-guide-13094/index.html): 5 Steps to Building New Product and Brand Awareness Using Visual Social Media (831 words) - [Back to the Future: Recruiting Quality Respondents — Greenbook](/content/marketing-research/back-to-the-future-recruiting-quality-respondents-1000273.html): Anne Hedde, Executive Vice President of Schlesinger Interactive, discusses the topic of recruiting quality respondents. (1,493 words) - [W5 on Strategic Tracking Research — Greenbook](/content/marketing-research/w5-on-strategic-tracking-research-06410/index.html): W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes. (2,428 words) - [Tonic Launches Q-Club — Greenbook](/content/marketing-research/tonic-launches-q-club-1021332/index.html): Tonic has solidified the way it works with its clients and research participants in the form of Q-Club; a collaborative way of working that places ongoing and long-term human connections at its core. - [Multimode, Global Scale Usage — Greenbook](/content/marketing-research/research-now-multimode-global-scale-usage-06413/index.html): This white paper is entitled: Multimode, Global Scale Usage Understanding respondent scale usage across borders and devices. - [What Is Qualitative Research? — Greenbook](/content/marketing-research/what-is-qualitative-research-1022244/index.html): Questions qualitative research answers: (45 words) - [An Industry Changing Behavior — Greenbook](/content/marketing-research/an-industry-changing-behavior-1021332/index.html): Reviewing the IIeX Behavioral Marketing Forum, NYC November 9th. - [SCHLESINGER ASSOCIATES LAUNCHES NEW THOUGHT LEADER SERVICE FOR THE HEALTHCARE INDUSTRY — Greenbook](/content/marketing-research/schlesinger-associates-launches-new-thought-leader-service-for-the-healthcare-industry-1000273.html): SCHLESINGER ASSOCIATES LAUNCHES NEW THOUGHT LEADER SERVICE FOR THE HEALTHCARE INDUSTRY. (436 words) - [CMI Appoints Scott Layne as New President and COO — Greenbook](/content/marketing-research/cmi-appoints-scott-layne-as-new-president-and-coo-02993.html): CMI Appoints Scott Layne as New President and COO. (325 words) - [Focus Pointe Global Announces The Appointment Of Melissa Rubio — Greenbook](/content/marketing-research/focus-pointe-global-announced-appointment-of-melissa-rubio-1004178.html): Focus Pointe Global (FPG) announced the appointment of Melissa Rubio as Account Manager, Online Services, to its Online Division. - [[WEBINAR] Going From "Or" to "And": How Caribou Coffee Got Insights Fast Leveraging an Agile Qual and Quant Solution — Greenbook](/content/marketing-research/going_from_or_to_and/index.html): Watch this webinar to learn how Caribou Coffee got insights fast leveraging an agile qual and quant solution. 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FORDYCE AWARD. - [Improve The Targerting And Effectiveness Of Marketing Campaigns To Convert More Leads For Less — Greenbook](/content/marketing-research/improve-the-targeting-and-effectiveness-of-marketing-campaign-1022244.html): Improve The Targerting And Effectiveness Of Marketing Campaigns To Convert More Leads For Less. - [[WEBINAR] 15 Years into the Future of Market Research — Greenbook](/content/marketing-research/15-years-into-the-future-of-market-research/index.html): Toluna turns 15 this year, and we're not looking back – we're looking ahead to the next 15 years and what the future holds. (313 words) - [SCHLESINGER ASSOCIATES APPOINTS SENIOR STRATEGIC LEADER FOR CONSUMER RESEARCH — Greenbook](/content/marketing-research/schlesinger-associates-appoints-senior-strategic-leader-for-consumer-research-1000273.html): Patty Altman has joined Schlesinger Associates as Senior Vice President, Strategic Development. (394 words) - [Instantly Ad Effectiveness™ — Greenbook](/content/marketing-research/instantly-ad-effectiveness-29102/index.html): The goal of the partnerships is to help marketers effectively measure the impact of advertising campaigns on mobile and outdoor platforms. - [Socialize Your Insights: 7 Steps to Implement Your Marketing Research Insights Using Salesforce — Greenbook](/content/marketing-research/socialize-your-insights-7-steps-for-using-salesforce-13094.html): “Socialize Your Insights” e-book presents ways you, or any market research professional, can raise awareness and accelerate implementation of your insights using Salesforce. This e-book will guide you to take your insights to a higher level, a social level. Bring your insights to where your colleagues and peers live, their Salesforce cloud. - [Research Now Acquisition Complete — Greenbook](/content/marketing-research/research-now-acquisition-complete-06413/index.html): Research Now Acquisition Complete - [CASRO names Morpace as its 2014 Research Organization of the Year — Greenbook](/content/marketing-research/morpace-wins-prestigious-award-1000172/index.html): CASRO names Morpace as its 2014 Research Organization of the Year. (544 words) - [ SSI Partners with Avios to Expand B2B inSSItes Solution — Greenbook](/content/marketing-research/ssi-partners-with-avios-to-expand-b2b-inssites-solution-06484.html): ‘Rewards for Thoughts’ Gives SSI Access to Millions of Business Professionals. 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(346 words) - [Accessorizing Your Research Project: Amp up the Value for Your Clients — Greenbook](/content/marketing-research/accessorizing-your-research-project-amp-up-the-value-for-your-clients-35051.html): Accessorizing Your Research Project: Amp up the Value for Your Clients (1,132 words) - [Lunny Named Chief Operating Officer of 20|20 Technology — Greenbook](/content/marketing-research/lunny-named-chief-operating-officer-of-2020-technology-06665.html): 20?20 Research, a global research technology and service firm, today named Robert Lunny chief operating officer (COO) of its 20?20 Technology subsidiary. - [Lightspeed All Global Launches New Brand — Greenbook](/content/marketing-research/lightspeed-all-global-launches-new-brand-1015630/index.html): This announcement unveils the new Lightspeed All Global brand and website (www.allglobal.com), inclusive of a refreshed corporate logo. - [Cint announces global agreement with SurveyMonkey — Greenbook](/content/marketing-research/cint-announces-global-agreement-with-surveymonkey-1011808.html): Cint announces global agreement with SurveyMonkey - [M/A/R/C® Research Announces New Qualitative Specialist — Greenbook](/content/marketing-research/marc-research-announces-new-qualitative-specialist-03188.html): M/A/R/C® Research welcomes Adrianne Dulio as Qualitative Specialist and the newest member of the M/A/R/C® team. - [Multidimensional Segmentation — Greenbook](/content/marketing-research/multidimensional-segmentation-02585/index.html): Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments. - [SCHELSINGER ASSOCIATES PARTNERS WITH INTERACTIVE VIDEO PRODUCTIONS TO OFFER EEG NEUROMARKETING — Greenbook](/content/marketing-research/schelsinger-associates-partners-with-interactive-video-productions-to-offer-eeg-neuromarketing-1000273.html): SCHELSINGER ASSOCIATES PARTNERS WITH INTERACTIVE VIDEO PRODUCTIONS TO OFFER EEG NEUROMARKETING. (428 words) - [Sample Wars, Smart Technology and the Future of Data Quality — Greenbook](/content/marketing-research/sample-wars-smart-technology-and-the-future-of-data-quality-29102.html): Sample Wars, Smart Technology and the Future of Data Quality - [mQuest Release 9.0: Mobile survey software now available for Apple iOS devices — Greenbook](/content/marketing-research/mquest-release-mobile-survey-software-now-available-for-apple-ios-40748.html): cluetec, the specialist for mobile software solutions, launches today a new update of its mobile survey and market research software mQuest®. The release 9.0 marks the next stage of development for the software. (577 words) - [In-the-Moment Research Arrives with Qualtrics Mobile — Greenbook](/content/marketing-research/in-the-moment-research-arrives-with-qualtrics-mobile-45524.html): Qualtrics, the world’s leading enterprise survey provider, today announced Qualtrics Mobile, a research solution for reaching on-the-go consumers. 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Measurement tools discussed include surveys, biometrics like heart rate and facial muscle activity, eye tracking, and implicit tests. - View online for free - [20|20 RESEARCH LAUNCHES VIRTUAL REALITY PLATFORM FOR MARKET RESEARCH — Greenbook](/content/marketing-research/20-20-research-launches-virtual-reality-platform-1000318.html): Research technology company achieves long-time industry goal. (532 words) - [Op4G Strengthens North American Insights Team, Alexis Schultz — Greenbook](/content/marketing-research/op4g-strengthens-north-american-insights-team-34571.html): Op4G Strengthens North American Insights Team, Alexis Schultz (412 words) - [Is Rogue IT the New Normal? — Greenbook](/content/marketing-research/is-rogue-it-the-new-normal-28384/index.html): This article discusses rogue IT, and what it means for the market research industry. 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(503 words) - [CMI Celebrates 25th Anniversary — Greenbook](/content/marketing-research/cmi-celebrates-25th-anniversary-02993/index.html): CMI Celebrates 25th Anniversary - [Civicom Webinar on FRONT ROW™ Delivers the Best Seat in the House — Greenbook](/content/marketing-research/civicom-webinar-on-front-row-35381/index.html): Civicom Marketing Research Services has hosted a sneak preview of their new research tool FRONT ROW™ - a mobile internet-driven research solution that allows live, two-way, remote interviews using a smart phone or tablet. (530 words) - [The Customer Contribution Continuum: Should customers be part of your team? — Greenbook](/content/marketing-research/customer-contribution-continuum-01466/index.html): Winter 2014 GRIT Report commentary by Kevin Lonnie, sharing his thoughts on the current state of the market research industry. - [Borderless Access Launches its consumer panels in Nigeria, Colombia and New Zealand — Greenbook](/content/marketing-research/borderless-access-launches-panels-in-nigeria-colombia-and-new-zealand-31148.html): The emerging markets panel specialist extends its coverage to 17 countries by launching proprietary panel in 3 more countries. - [Quality and Innovation for Long Term Success — Greenbook](/content/marketing-research/quality-and-innovation-for-long-term-success-13094/index.html): Winter 2014 GRIT Report commentary by Beth Surowiec, sharing her thoughts on the current state of the market research industry. - [Tips To Successfully Organize International Research — Greenbook](/content/marketing-research/tips-to-successfully-organize-international-research-35051.html): This article discusses the different project management stages and special requirements of global projects. 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Client: "I need all three." — Greenbook](/content/marketing-research/time-cost-and-quantity-pick-two-40523/index.html): Winter 2014 GRIT Report commentary by Matt Warta, sharing his thoughts on the current state of the market research industry. - [Traditional Shop-Alongs with a Twist — Greenbook](/content/marketing-research/traditional-shop-alongs-with-a-twist-35051/index.html): The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist. (1,283 words) - [What's the Big Idea? — Greenbook](/content/marketing-research/what-s-the-big-idea-28384/index.html): Learn four ways to optimize research-driven thought leadership when you read What’s the Big Idea? 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(634 words) - [Evolution of an Insight: A Tale of Mixed Methodologies with CultrDig — Greenbook](/content/marketing-research/mixed-methodologies-cultrdig-39086/index.html): This case study demonstrates how Dub’s online qual software, IdeaStream, together with traditional focus groups, helped market research agency CultrDig research deliver some impactful end results for not-for-profit organization ClearWay Minnesota’s smoking cessation program. - [Qualitative Research Consultants Association Announces Young Professionals Grants — Greenbook](/content/marketing-research/qualitative-research-consultants-association-announces-young-professionals-grants-35051.html): QRCA’s first-ever Young Professionals Grant (YPG) will offer enthusiastic young qualitative research professionals the opportunity to attend the association’s 2014 annual conference in New Orleans. (301 words) - [Top 4 Reasons Why You Should Take a Big Data Analytics Approach to Research — Greenbook](/content/marketing-research/top-4-reasons-to-take-a-big-data-analytics-approach-to-research-48752.html): There is a lot of raw data available, surely it can be mined for value marketers can exploit - the trend is real and applicable, so what does it mean for your business? Here are 4 reasons why a big data analytics approach could be valuable to you. - [Defining Consumer-Driven Value in Healthcare — Greenbook](/content/marketing-research/defining-consumer-driven-value-in-healthcare-28384/index.html): To answer the question of how consumers define value, Market Strategies worked with Novant Health to develop a means to measure, analyze and track consumer perceptions of value in healthcare. (912 words) - [Mobile defines the family guy: how mobile segmentation discovered a new millennial male — Greenbook](/content/marketing-research/mobile-defines-the-family-guy/index.html): Mobile devices have become an extension of who we are. They are always on, always with us, and we check them over 150 times each day. There are over six billion active mobile subscriptions and, as the fastest adopted technology worldwide, mobile is now seen as a promising tool for understanding purchasing behavior and defining customer segments. - [Focus Pointe Global announces the expansion of its Online Division — Greenbook](/content/marketing-research/focus-pointe-global-announces-the-expansion-of-its-online-division-1004178.html): Focus Pointe Global (FPG), a leading provider of qualitative and quantitative marketing research data collection solutions with 18 focus group locations nationwide, today announced the expansion of its online division, Focus Pointe Online. - [The Benefits of Using Outside Qualitative Research Consultants — Greenbook](/content/marketing-research/benefits-of-using-outside-qualitative-research-consultants-35051.html): Most great consumer marketing companies never execute their own qualitative research. So why do they hire outside Qualitative Research Consultants (QRCs)? Because they get better results. (738 words) - [Civicom's Front Row™ — Greenbook](/content/marketing-research/civicoms-front-row-35381/index.html): Civicom’s Front Row™ – Market Researchers Now Have the Best Seat in the House. - [Quester Names Tim Hoskins President — Greenbook](/content/marketing-research/quester-names-tim-hoskins-president-46235/index.html): Quester, a leader in online marketing research, announces the appointment of Tim Hoskins as President. - [Millennials & Social Media — Greenbook](/content/marketing-research/millennials-and-social-media-28384/index.html): . (38 words) - [Qualitative Research is Dead - Long Live Qual! — Greenbook](/content/marketing-research/qualitative-research-is-dead-long-live-qual-48752/index.html): There are boundaries that limit our ability to understand the customer. The marketing and research industries are to a degree perpetuating these boundaries that keep clients from achieving the understanding they need. (985 words) - [Connecting Cafe Direct to its leading-edge customers — Greenbook](/content/marketing-research/connecting-cafe-direct-to-its-leading-edge-customers-39086.html): Cafédirect approached Dub wanting to engage their leading customers in a more innovative and creative way. The result was not just a branded research community, but the emergence of a new culture of research and customer-centric development. - [Millennials, Moments and Life Slices — Greenbook](/content/marketing-research/millennials-moments-and-life-slices-28384/index.html): This article, devoted to Millenials, includes a groundbreaking generational study, a new shopper experience technique, and an innovative technology for in-the-moment research. - [A New Lens On Your Target Market — Greenbook](/content/marketing-research/a-new-lens-on-your-target-market-01949/index.html): New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways. - [What Will Payment Processing Be Like in the Next 10 Years? — Greenbook](/content/marketing-research/what-payment-processing-will-be-like-in-ten-years-28384.html): This article discusses what payment processing might be like in the next ten years. - [Print Magazine Ads Motivate — Greenbook](/content/marketing-research/gfk-starch-shows-print-magazine-ads-motivate-03050/index.html): GfK’s Starch Syndicated Research has measured consumer response to over half a million print magazine ads. - [Home Appliances Case Study — Greenbook](/content/marketing-research/home-appliances-case-study-12587/index.html): IIM conducted a series of in-depth, one-on-one interviews and leveraged video-based homework of people performing household chores to identify emotional, meaningful insights. (244 words) - [KJT Group Hires Director of European Practice — Greenbook](/content/marketing-research/kjt-group-hires-director-of-european-practice-34907.html): KJT Group, Inc. is pleased to announce the continued growth of its global operations with the hiring of Nicola Guerra, PhD, MSc as the Director of European Practice in its Amsterdam office. (400 words) - [Civicom to Lead MMRA Workshop on Mobile Quantitative Research Tools at MRMW Minneapolis — Greenbook](/content/marketing-research/civicom-to-lead-mmra-workshop-on-mobile-quantitative-research-tools-35381.html): The Mobile Marketing Research Association (MMRA) has chosen Civicom Marketing Research Services to lead a kick-off workshop preceding Market Research in the Mobile World (MRMW) North America 2013 in Minneapolis, July 16-18. (587 words) - [[Webinar] Rethinking Market Segmentation: Achieving Effective Segmentation to Drive Action and Results — Greenbook](/content/marketing-research/rethinking-market-segmentation/index.html): Learn how market segmentation is changing and how to achieve effective segmentation that drives action and results in today's landscape. - [Bracket - new product development technique to understand consumer priorities — Greenbook](/content/marketing-research/bracket-new-product-development-technique-07355/index.html): When options increase in number or complexity, traditional techniques can fall short. Bracket overcomes these challenges, merging a more engaging and relevant choice-based process with powerful individual-level utility scores that reveal both the rank order of choice factors and the distance between ranks. - [Quester And Eki Offer First Mobile Market Research Platform With Probing Technology — Greenbook](/content/marketing-research/quester-and-eki-offer-first-mobile-mr-platform-with-probing-technologies-46235.html): Quester’s software-based interviewer can now chat with consumers via a newly launched mobile research platform called Survelytics®. - [How to Interpret Standard Deviation and Standard Error in Survey Research — Greenbook](/content/insights/research-methodologies/how-to-interpret-standard-deviation-and-standard-error-in-survey-research.html): Understand the difference between Standard Deviation and Standard Error—key measures in data analysis that reveal distribution shape and sample accuracy. Published on December 4, 2024 (1,238 words) - [Survey Analytics Ready for Launch in New Zealand and Australia — Greenbook](/content/marketing-research/survey-analytics-ready-for-launch-in-new-zealand-and-australia-39650.html): Survey Analytics will bring forward new innovative technology for research to the mobile emerging marketplace in New Zealand and Australia. - [GfK Names Kahlert as Managing Director of GfK MRI — Greenbook](/content/marketing-research/gfk-names-kahlert-as-managing-director-of-gfk-mri-03050.html): GfK has appointed Florian Kahlert as Managing Director of GfK MRI, a highly respected research brand and leading source of insight on US media and consumers. (633 words) - [Cross-Tab Marketing Services Launches Livewire — Greenbook](/content/marketing-research/cross-tab-marketing-services-launches-livewire-1002849.html): Livewire is a reporting and data analysis tool part of the Cross-Tab’s advanced research operations technology platform called ctOSTM (Cross-Tab Optimizer Suite) (451 words) - [Insights in Marketing Wins Best Speaker Award At The Marketing to Women Conference — Greenbook](/content/marketing-research/insights-in-marketing-wins-best-speaker-award-at-marketing-to-women-conference-12587.html): Tinesha Craig and Chad Hinkle from Insights in Marketing, LLC’s i-on-Women™ team, won the 2013 best speaker award at the Ninth Annual M2W® – The Marketing to Women Conference. (734 words) - [Financial translation - a flying start on board LBBW — Greenbook](/content/marketing-research/financial-translations-a-flying-start-on-board-lbbw-34859.html): In spring 2011, all engines were firing as Landesbank Baden-Württemberg (LBBW) recruited a new team to translate its daily financial reports: CLS Communication. Following a thorough assessment, the bank decided in favour of a crew with financial knowledge and expertise, efficient project management and cutting-edge translation technologies. - [CMI Deepens Expertise in the Financial Services Industry — Greenbook](/content/marketing-research/cmi-deepens-expertise-in-financial-services-industry-02993.html): CMI, an insights and consulting firm, has added Bill Dunn to their Financial Services Business Development team, further expanding their expertise in this important vertical. (355 words) - [Six reasons to embrace experience innovation — Greenbook](/content/marketing-research/six-reasons-to-embrace-experience-innovation-01949/index.html): Experience innovation’s key attraction lies in its ability to pioneer paradigms and to uncover inventive ways to attract and satisfy customers. It’s also developmental in nature, which means that it points to the creation of new features, unique benefits, fresh processes and original formats. (673 words) - [On-Demand Insights: H&M Wins Hearts and Minds with Plus-Size Swimwear Model — Greenbook](/content/marketing-research/on-demand-insights-h-and-m-swimwear-40523/index.html): H&M followed words with actions by hiring a size 12 model as the star of this summer’s swimsuit ad campaign. Here at GutCheck, we wanted to dive a level deeper than the current media coverage to understand the brass tacks insights underneath the buzz. (448 words) - [[Video] Building Realistic Models of Choice in Practice Part 2 of 4 — Greenbook](/content/marketing-research/video-building-realistic-models-of-choice-in-practice-p2-07355.html): Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. - [3 Keys to Capitalizing on the Big Data Opportunity — Greenbook](/content/marketing-research/3-keys-to-capitalizing-on-the-big-data-opportunity-04157.html): Success or failure using big data will be determined by the degree to which organizations can make three key transitions of mindset and value creation. (589 words) - [B2B International posts its best ever start-of-year figures — Greenbook](/content/marketing-research/b2b-posts-its-best-ever-start-in-2013-10757/index.html): Hot on the heels of its best ever year for growth in 2012, when revenue expanded by 28% to $8m (£5.1m), business-to-business market research and business intelligence agency B2B International is setting more records. - [Discuss.IO Releases Interceptor to Enable Hybrid Quant/Qual Market Research — Greenbook](/content/marketing-research/discuss-io-releases-interceptor/index.html): Discuss.IO announces the release of Interceptor, a browser-based scheduling tool designed for qualitative market research. Interceptor allows researchers to recruit live webcam respondents from surveys, social media and market research online communities (MROCs). - [51% of Total US Population Watches Streaming Video Weekly - New GfK Study — Greenbook](/content/marketing-research/new-gfk-study-streaming-video-is-now-mainstream-03050.html): Connected TVs, mobile devices, videogame consoles, and streaming services such as Netflix have helped turn a “tecchie” phenomenon into a mainstream entertainment source. - [Full Circle Announces New Partnership with Kinesis Survey Technologies — Greenbook](/content/marketing-research/full-circle-announces-new-partnership-with-kinesis-49268.html): With its launch only one month ago, Full Circle Research Co. continues to redefine the online market research client-respondent relationship by announcing its partnership with Kinesis Survey Technologies. (458 words) - [[Webinar] Researching Like It’s the 1990’s? Get Agile and Leap to 2013 — Greenbook](/content/marketing-research/webinar-agile-research-40523/index.html): In addition to an Agile Research overview, this webinar features two case studies from large corporations highlighting how this approach is allowing their insights teams (internal as well as agency-side) to impact more decisions. - [Panel Communities: Tent Communities with CMI — Greenbook](/content/marketing-research/panel-communities-tent-communities-with-cmi-08738/index.html): Over the 2012 holiday season, CMI wanted to obtain ongoing feedback from ‘holiday shoppers’ on behalf of their many retail clients. While in prior years, CMI typically conducted ad hoc research to understand consumer’s holiday shopping behaviors, they felt that an online community - dedicated to shopping enthusiasts - could be an interesting way to extract additional insight that might not be obtained otherwise. (388 words) - [Kinesis Adds New Gamification and Nested Loop Features to Its Market-Leading Survey Programming Solution — Greenbook](/content/marketing-research/kinesis-adds-gamification-and-nested-loop-features-07856.html): Kinesis today announced availability of the latest version of its online survey solution, Kinesis Survey, which includes several major functional enhancements. This latest version further streamlines online survey programming tasks and also provides new cutting-edge capabilities to enhance the survey participation experience for respondents. - [Focus Pointe Global Launches Mobile-Friendly Respondent Website — Greenbook](/content/marketing-research/focus-pointe-global-launches-mobile-friendly-respondent-website-1004178.html): Focus Pointe Global launches mobile-friendly respondent website. The site has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing users to access available research opportunities on the go. (369 words) - [TolunaMobile: Ad Testing — Greenbook](/content/marketing-research/tolunamobile-ad-testing-08738/index.html): An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors. - [On-Demand Research Communities (and how they're giving this large brand an edge) — Greenbook](/content/marketing-research/on-demand-research-communities-40523/index.html): P&G’s Alexandra Warbasse recapped her team’s use of GutCheck to deliver an on-demand research community for a 2-day path-to-purchase study on Cyber Monday fragrance shoppers. - [Revelation Releases Public Version of Word Tree Text Analysis Tool — Greenbook](/content/marketing-research/revelation-releases-public-version-of-word-tree-text-analysis-tool-43295.html): Revelation, the leading provider of immersive qualitative web and mobile apps, is proud to announce our public-facing Word Tree tool. Revelation Word Tree allows you to get oriented with data, discover patterns, and find killer quotes. (276 words) - [Quester And Eki Enhance Mobile Survey Experience For Multi-Cultural Consumers — Greenbook](/content/marketing-research/quester-and-eki-enhance-mobile-survey-experience-for-multi-cultural-consumers-46235.html): Quester has integrated its technology within Eki Communications’ new mobile platform to help companies better understand, and communicate to, the multi-cultural consumer. (531 words) - [Does Your Value Proposition Need a Facelift? — Greenbook](/content/insights/insights/does-your-value-proposition-need-a-facelift/index.html): Attracting new customers and exciting existing ones through a clear, targeted message on your brand value Published on August 27, 2018 - [The Research Path to Uncovering Consumers’ Deeper Thoughts — Greenbook](/content/marketing-research/the-research-path-to-uncovering-consumers-deeper-thoughts-06791.html): Market researchers ultimately want to understand - [QuestBack Ask & Act Survey Solution Offers Mid-size Companies Real-time Customer and Employee Feedback for Actionable Business Insights — Greenbook](/content/marketing-research/questback-ask-and-act-survey-solution-offers-real-time-feedback-08678.html): Automated approach provides faster survey output, mobile device accessibility and effortless collaboration. (538 words) - [Keeping Up with Market Research Technology — Greenbook](/content/marketing-research/keeping-up-with-market-research-technology-46235/index.html): Technology has infiltrated its way into our personal lives, our jobs, and into all aspects of business at an alarming rate. Market research in this century is driven by advanced technology that is smart enough to not even require a minute of human interaction. (622 words) - [Friendly Captivity and Customer Intelligence — Greenbook](/content/marketing-research/friendly-captivity-and-customer-intelligence-01136/index.html): I attended a conference in San Francisco earlier this month, titled “The Future of Customer Intelligence.” We need to begin a journey of “knowing more about what we do not know”. One place to start the journey is to begin paying attention to social conversations. - [CMI Names Beth Rounds Chief Operating Officer — Greenbook](/content/marketing-research/cmi-names-beth-rounds-chief-operating-officer-02993.html): CMI, a market research and customer experience company, has appointed Beth Rounds as its Chief Operating Officer, a new position within CMI. (458 words) - [Toluna QuickSurveys offers enhanced data reporting, visualization and analysis — Greenbook](/content/marketing-research/toluna-quicksurveys-offers-enhanced-data-reporting-08738.html): Combined with the TolunaAnalyticsTM reporting, visualization and analysis tool, users can now create field reports, cross tabulations and PowerPoint presentations within minutes of launching a survey. - [B2B International posts its best-ever half year figures, up 70% year-on-year — Greenbook](/content/marketing-research/b2b-international-posts-its-best-ever-half-year-figures-10757.html): On the back of 2012 being its best ever full year for growth and Q1 of 2013 posting its best ever start-of-year figures, business-to-business market research and business intelligence agency B2B International is pleased to report its most profitable half-year ever. (408 words) - [GfK Appoints New North American Leaders in Health, Financial Services — Greenbook](/content/marketing-research/gfk-appoints-new-north-american-leaders-in-health-financial-services-03050.html): Edge takes reins at Health, while Neri will direct Financial Services. (445 words) - [[Webinar] Applying Neuroscience to Communications Research — Greenbook](/content/marketing-research/applying-neuroscience-to-communications-research/index.html): View the webinar recording and slides for Applying Neuroscience to Communications Research. (146 words) - [Modern traffic surveyors are equipped with smartphones with cameras and Internet access — Greenbook](/content/marketing-research/modern-traffic-surveyors-equipped-with-smartphones-40748.html): Small mobile devices equipped with a camera, Internet access and a high performance mobile application make performing fieldwork much easier. The following case study based on a traffic survey that counted passengers using the mobile survey software mQuest® traffic shows how modern technology allows for more convenience, controls, time savings and better quality. - [New iPoll App on a Mission to Make More Money for Smartphone Users — Greenbook](/content/marketing-research/new-ipoll-app-to-make-more-money-for-smartphone-users-29102.html): uSamp, a leader in providing mobile audiences for consumer insights, has announced the newest version of its mobile app, iPoll (available on iTunes), with improved performance and user experience. Users will now see more missions or surveys available in their overall region, rather than just their general vicinity, providing them the opportunity to make more money. - [Toluna Launches the TolunaMobile Diary App — Greenbook](/content/marketing-research/toluna-launches-the-tolunamobile-diary-app-08738/index.html): Toluna today announces the launch of the TolunaMobile™ Diary, an app that enables companies to gather in-the-moment feedback on consumer activities in real-time. The TolunaMobile™ Diary is ideal for market research projects that capture in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide. - [Research on Research: Mobile Versus Online Results — Greenbook](/content/marketing-research/research-on-research-mobile-vs-online-39650/index.html): The purpose of this research-on-research study is to document how, and to what extent, respondents completing research on Smartphones differ on their attitudinal ratings and behavioral data reported from those found among the general online population. - [Improve Loyalty and Business Results: Link Employee Surveys to Customer Surveys — Greenbook](/content/marketing-research/improve-loyalty-and-business-results-34754/index.html): There is compelling research outlining the benefits of identifying and correcting disconnects between customer and employee perceptions of importance and performance. Companies with a clear understanding of the views of each group and what it takes to resolve those disconnects outperform their competitors by substantial margins. - [StandPoint WINS AMY Award for Marketer of the Year — Greenbook](/content/marketing-research/standpoint-wins-amy-award-for-marketer-of-the-year-40622.html): StandPoint wins the AMY Award for Marketer of the Year in the Market Research Innovation category. (304 words) - [Civicom Sponsors Online Portal for GreenBook IIeX NA Conference Video on Demand — Greenbook](/content/marketing-research/civicom-sponsors-online-portal-iiex-na-conference-35381.html): Civicom will sponsor the web portal featuring on demand video of program content generated though the GreenBook Insight Innovation Exchange (IIeX NA). - [Electronic Devices Case Study — Greenbook](/content/marketing-research/electronic-devices-case-study-12587/index.html): IIM leveraged a combination of observation based research and large quantitative studies to help identify key, unmet consumer needs. (331 words) - [[Webinar] More Research, Less Resources, No Problem: How John Deere Gets it Done — Greenbook](/content/marketing-research/more-research-less-resources-no-problem-how-john-deere-gets-it-done.html): View the latest webinar recording presented by iModerate and John Deere. - [SKIM Communication and Social Media Research Expert Sourabh Sharma to Present at InnoCos — Greenbook](/content/marketing-research/skim-sourabh-sharma-to-present-at-innocos-12413/index.html): Join SKIM’s communication and social media research expert, Sourabh Sharma, at InnoCos USA 2013 in New York City July 10-11. Sharma will kick off day two of the summit with a presentation of SKIM’s latest research regarding beauty industry trends in digital communications and social media. (450 words) - [Unlocking Mobile, Respondent First — Greenbook](/content/marketing-research/unlocking-mobile-respondent-first/index.html): Google Consumer Surveys explains why mobile presents a tremendous opportunity and why you should focus on cross-platform respondent-optimized strategy. - [Why Inspiration Matters — Greenbook](/content/marketing-research/why-inspiration-matters-01949/index.html): Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration. (676 words) - [StandPoint Announces a New Service Offering: The Activation Workshop — Greenbook](/content/marketing-research/standpoint-announces-new-service-offering-the-activation-workshop-40622.html): ATLANTA—StandPoint, a leader in new product development research, is pleased to announce a new service offering, the Activation Workshop, an engaging and inspiring workshop designed to put market research into action. - [Frieden Qualitative Services — Greenbook](/content/marketing-research/frieden-qualitative-services-07946/index.html): Gary Frieden, Ph.D. has conducted thousands of Focus Groups - online focus groups via webcams, telephone focus groups and IDIs, and video streaming for remote viewing. - [[Video] Building Realistic Models of Choice in Practice Part 4 of 4 — Greenbook](/content/marketing-research/video-building-realistic-models-of-choice-in-practice-p4-07355.html): Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. (303 words) - [[Webinar] The Multi-Channel Data Era — Greenbook](/content/marketing-research/webinar-the-multi-channel-data-era-12587/index.html): Join our panel of experts for a discussion on how organizations are addressing the emerging need to interact with consumers on their terms using a variety of data sources, tools and techniques to collect data. - [What’s the Interest in Pinterest: Leveraging Pinterest for Qualitative Market Research Through Secret Boards — Greenbook](/content/marketing-research/whats-the-interest-in-pinterest-35051/index.html): In 2012, Pinterest unveiled a new feature – Secret Boards. Secret Boards can be applied in a multitude of ways and can aid in the execution of qualitative research. (692 words) - [Aligning Brand & Creative Strategy through Agile Market Research — Greenbook](/content/marketing-research/aligning-brand-creative-strategy-agile-market-research.html): We frequently hear stories about the brand team and the creative team struggling to find the right balance of strategy versus creative. With the historical absence of agile market research solutions, many of these struggles are often solved by opinion and gut feel. It is no wonder that only 20 percent of advertising is proven to be effective. Listen and learn: - The struggles every company faces when trying to fuse brand strategy and creative to develop effective advertising - How to leverage agile research solutions to drive collaboration and create more effective advertising - Real-life examples of companies who have dealt with this challenge and the results they gained from using agile research solutions (121 words) - [Borderless Access Launches Proprietary Health & Wellness Panel — Greenbook](/content/marketing-research/borderless-access-launches-proprietary-health-and-wellness-panel-31148.html): The emerging markets panel specialist expands its offerings with the launch of a proprietary health & wellness panel. (231 words) - [Food Insights & Innovation with The Brand Nursery — Greenbook](/content/marketing-research/food-insights-innovation-the-brand-nursery-39086/index.html): Dub have been working with The Brand Nursery for over four years, across projects for business-to-consumer and consumer-to-consumer brands including Tesco, Speedy Equipment Hire and The English Provender. - [GreenBook Connects the Market Research Industry to $76B+ in Private and Public Funds to Support Innovation — Greenbook](/content/marketing-research/greenbook-connects-research-industry-to-76b-in-private-and-public-funds-12587.html): GreenBook has just announced its partnership with key stakeholders to boost innovation in market research by connecting the industry to $76B+ in private and public funds through the third round of the Insight Innovation Competition. (922 words) - [[Video] Building Realistic Models of Choice in Practice Part 1 of 4 — Greenbook](/content/marketing-research/video-building-realistic-models-of-choice-in-practice-07355.html): Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. (281 words) - [Kinesis Celebrates 10th Anniversary; Launches New Corporate Brand Identity and Website — Greenbook](/content/marketing-research/kinesis-celebrates-10th-anniversary-launches-new-brand-identity-07856.html): Kinesis Survey Technologies today announces the tenth anniversary of the company’s founding, and the launch of a new corporate brand identity and website in support of its growing worldwide presence. - [5 Things That Will Become Obsolete in MR Sooner Than You Think — Greenbook](/content/marketing-research/5-things-that-will-become-obsolete-in-mr-04157/index.html): As technological progress occurs at an increasingly rapid rate, we're seeing creative destruction happen with alarming regularity. I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine. - [Healthcare & the Smartphone Paradox — Greenbook](/content/marketing-research/healthcare-and-the-smartphone-paradox-28384/index.html): The paradox of smartphones is that they both divide us and bring us together. When your friends, family members and colleagues take out their smartphone, you may feel pangs of isolation. But when your survey respondents do, there is an opportunity to connect with them more deeply in the moment and gain a glimpse into their lives and their experiences. (1,110 words) - [Best Branding Practices in China: Luxury Industry — Greenbook](/content/marketing-research/best-branding-practices-in-china-luxury-industry-12053.html): The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online. - [INGATHER Research Opens its NEW Downtown Denver Location — Greenbook](/content/marketing-research/ingather-research-opens-new-downtown-denver-location-09713.html): INGATHER Research, a leader in qualitative and sensory research for 13 years announces the opening of a new facility in the trendy Lodo (lower downtown Denver) district on June 10th, 2013. - [Insights in Marketing Demonstrates How Psychological Profiling Helps Marketers — Greenbook](/content/marketing-research/insights-in-marketing-demonstrates-how-psychological-profiling-helps-marketers-12587.html): i-on-Women Team to Lead Interactive Workshop on How to Better Connect with Women At The 9th Annual M2W® - The Marketing to Women Conference - [[Video] Building Realistic Models of Choice in Practice Part 3 of 4 — Greenbook](/content/marketing-research/video-building-realistic-models-of-choice-in-practice-p3-07355.html): Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. - [Revelation Releases 15 Languages for Next Web-Based Platform — Greenbook](/content/marketing-research/revelation-releases-15-languages-for-next-web-based-platform-43295.html): Revelation, a global provider of online and mobile qualitative research tools, is pleased to announce the addition of 15 languages available on the Revelation | Next web-based platform. (209 words) - [Moving Projective Techniques to Online Bulletin Boards — Greenbook](/content/marketing-research/moving-projective-techniques-to-online-bulletin-boards-35051.html): Projective techniques are a key element of the qualitative toolkit. But, what are the pros and cons of incorporating them into online methodologies? What needs to be considered as specific techniques are chosen? - [How to Improve Your Market Segmentation — Greenbook](/content/marketing-research/how-to-improve-your-market-segmentation-07355/index.html): Bob Hull from TRC talks about a market research technique for market segmentation and ways of improving them. (131 words) - [Inspiring Adoration from Your Clients — Greenbook](/content/marketing-research/inspiring-adoration-from-your-clients-35051/index.html): If only the courtship between researcher and client was apparent and enduring. What if you could create a sense of togetherness and teamwork that has your name and insights as MUST HAVES for every project? Keep reading for three tips that work to do just that. (1,201 words) - [[Webinar] Leveraging Hybrid Approaches in Online Qualitative Research — Greenbook](/content/marketing-research/webinar-leveraging-hybrid-approaches-in-online-qualitative-research-12587.html): Join Insights in Marketing as we partner with 20/20 Research to lead a webinar focused on the benefits of leveraging multiple technology-based tools within a single project to achieve deeper engagement with consumers and uncover the insights that truly matter. - [The Role of Packaging and In-Store Environment — Greenbook](/content/marketing-research/the-role-of-packaging-and-in-store-environment-00707.html): Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success. - [Brand Love - Why One May Be the Loneliest Number — Greenbook](/content/marketing-research/why-one-may-be-the-loneliest-number-28384/index.html): Customer loyalty in the telecommunications world is built on varied and complex relationships which have driven some of the world’s best communications and products. (1,192 words) - [SIS NYC Focus Group Facility Renovations — Greenbook](/content/marketing-research/sis-nyc-focus-group-facility-renovations-28721/index.html): After undergoing a recent improvement project, the New York focus group facilities of SIS International Research has completed a technological and aesthetic renovation of its qualitative research facilities. (386 words) - [FACE launches Pulsar TRAC, the First Social Media Research Platform Made for Big Data — Greenbook](/content/marketing-research/face-launches-pulsar-trac-social-media-platform-42977.html): Pulsar TRAC moves the industry beyond simple social media monitoring, with its advanced social intelligence platform (781 words) - [Afro Punk - The Newest Emerging African American Identity — Greenbook](/content/marketing-research/afro-punk-the-newest-emerging-african-american-identity-00242.html): As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action. - [Using Social Media to Enable Qualitative Research — Greenbook](/content/marketing-research/using-social-media-to-enable-qualitative-research-35051.html): There are a million and one ways to use social media to better your qualitative research. In rare occasions, social media research can be conducted as a stand-alone, but more often than not, it helps the qualitative researcher to robustly meet in-person qualitative research objectives. Here are a few of my favorite ways. - [Online Market Research and Public Displays of Technology (PDT) — Greenbook](/content/marketing-research/oneline-market-research-and-public-displays-of-technology-01136.html): You've heard of the PDA (public display of affection). Now we have the PDT (public display of technology). (775 words) - [How to get the Most out of your Online Qualitative Research — Greenbook](/content/marketing-research/how-to-get-the-most-out-of-your-online-qualitative-research-37076.html): Would you like to know how to get the most out of your online qualitative research? Here is some advice based on the experiences of the creators of BlogNog. (1,092 words) - [Research Now and Vision Critical Partner to Offer Insight Community Technologies Worldwide — Greenbook](/content/marketing-research/research-now-vision-critical-partner-to-offer-insight-community-technology-06413.html): Vision Critical, the leading provider of insight community technologies, and Research Now, the global leader in digital data collection, today announced a strategic partnership to provide Research Now clients and prospects with Vision Critical Insight Communities. (621 words) - [Panel Communities: Using Fans and Friends for Feedback — Greenbook](/content/marketing-research/panel-communities-using-fans-and-friends-for-feedback-08738.html): The University of Northampton needed to look beyond its current research program to get a better read on student satisfaction. - [Ramius partners with eCGlobal Solutions to expand Recollective implementations in Latin America — Greenbook](/content/marketing-research/ramius-partners-with-ecglobal-solutions-to-expand-recollective-implementations-38009.html): Ramius Corporation, developer of Recollective, an online marketing research platform, today announced it has entered a partnership agreement with eCGlobal Solutions to grow its presence in the Latin American marketplace. - [Climate researchers in New Zealand and Fiji use mobile survey technology from cluetec GmbH — Greenbook](/content/marketing-research/climate-researchers-use-mobile-survey-technology-from-cluetec-gmbh-40748.html): cluetec GmbH, specialist in mobile software solutions based in Germany, won the New Zealand company Landcare Research as a new client. The companies are collaborating with the University of the South Pacific on a research project looking into the effects of climate change on poverty and community resilience in Fiji. (607 words) - [Use of video in online research — Greenbook](/content/marketing-research/use-of-video-in-online-research-38009/index.html): We’ve just completed a round of interviews with customers using our Recollective platform to talk about what they anticipate to be important online research capabilities for 2013. Many spoke about the increasing importance of video in their presentation of findings and recommendations. - [Management Changes and New Hires for Toluna North America — Greenbook](/content/marketing-research/management-changes-and-new-hires-for-toluna-north-america-08738.html): Toluna, one of the world’s leading online research panel and survey technology providers, today announces a series of management changes and new hires to take effect on April 1st, 2013. - [CMI Partners with Imperium to Further Enhance Data Quality and Security Solutions for Online Research — Greenbook](/content/marketing-research/cmi-partners-with-imperium-to-further-enhance-data-quality-and-security-solutions-02993.html): CMI, a leader in customer experience and strategic market research and consulting, announced today a partnership with Imperium. This alliance will further strengthen CMI’s capabilities delivering high quality online research results. (463 words) - [Marketing Research in the New America: How Will Our Industry Survive? — Greenbook](/content/marketing-research/marketing-research-in-the-new-america-04157/index.html): It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography. (2,168 words) - [Panel Communities: Research of Low-Incidence Groups — Greenbook](/content/marketing-research/panel-communities-research-of-low-incidence-groups-08738.html): Macmillan developed an online panel community to improve their insights program and help them connect more effectively with their audience. - [How the Super Bowl Ads Could Have Been Better — Greenbook](/content/marketing-research/how-the-superbowl-ads-could-have-been-better-08738/index.html): Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising. (757 words) - [Adding Research Value with Predictive Insights — Greenbook](/content/insights/levelup-your-research/adding-research-value-with-predictive-insights/index.html): Why your insights should be both descriptive and predictive. Published on May 10, 2022 - [Dapresy and Voxco Sign Partnership — Greenbook](/content/marketing-research/dapresy-and-voxco-sign-partnership-06953/index.html): Canadian survey software company Voxco has partnered with Dapresy, a specialist in online analysis and dynamic dashboard reporting for marketing research, to broaden the reach of both companies. - [Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Thanksgiving — Greenbook](/content/marketing-research/using-location-analytics-and-in-store-mobile-surveys-40847.html): To understand shopper behaviors and discover the “whys” behind shopper choices, Locately conducted a custom next-generation intercepts study during the 10 days before Thanksgiving. - [Case Study: Point of Sale - Survey — Greenbook](/content/marketing-research/case-study-point-of-sale-survey-40748/index.html): A leading company in Point of Sale market research in Germany used cluetec's mobile market research application mQuest. The advantages of using the mobile application are detailed in this case study. - [Market Research Firm ReconMR Makes Strides in Reaching All Consumers — Greenbook](/content/marketing-research/market-research-firm-reconmr-makes-strides-in-reaching-all-consumers-43355.html): ReconMR recently conducted a self-funded study on an important issue for many market researchers, the declining response rates to consumer surveys. Our study explores and measures the efficiency of three distinct telephone samples - Enhanced Cell Phone, Random Digit Dialing (RDD) Cell Phone, and Landline. - [Mike Israel Joins the iModerate Team as SVP, Sales — Greenbook](/content/marketing-research/mike-israel-joins-the-imoderate-team-as-svp-sales-06791.html): iModerate Research Technologies, a leading qualitative research firm, recently hired Mike Israel as SVP of Sales. In this role Mike will be responsible for the strategic sales vision as well as the day-to-day management of iModerate’s business development team. (383 words) - [Improve Your Loyalty Research Business Results By Better Planning, Execution and Deployment — Greenbook](/content/marketing-research/improve-your-loyalty-research-business-results-34754.html): Many customer loyalty initiatives fail due to poor front-end planning, poorly executed surveys or lack of effective back-end deployment. Managing the stages of the customer lifecycle more effectively to improve loyalty and retention is what produces increased revenue and profits. (909 words) - [Eva Laparra appointed Managing Director for UK and Northern Europe — Greenbook](/content/marketing-research/eva-laparra-appointed-managing-director-for-uk-and-northern-europe-09839.html): WorldOne is pleased to announce that Eva Laparra is now Managing Director for UK and Northern Europe. (347 words) - [Time is of the essence! Translating on tight deadlines — Greenbook](/content/marketing-research/translating-on-tight-deadlines-34859/index.html): People are waiting - important decisions can’t be made without the right information. High volumes, very tight deadlines and complex processes: a challenge CLS revels in meeting every day. (675 words) - [What Mobile Payments and Aluminum Foil Dresses Have in Common — Greenbook](/content/marketing-research/what-mobile-payments-and-aluminum-foil-dresses-have-in-common-28384.html): Mobile payments have been “on their way” in the US for a long time, but it feels like 2013 is going to be the tipping point. Presenting over-the-top ideas may stretch our willingness to try more “run-of-the-mill” advancements. - [B2B International helps global leadership training and education company Berlitz assess leadership training patterns — Greenbook](/content/marketing-research/b2b-helps-berlitz-assess-leadership-training-patterns-10757.html): Berlitz recently commissioned B2B International to conduct an assessment of the market for global leadership training, finding that over two thirds of organizations use an external supplier and that many organizations are over-managed and under-led. - [Kinesis Expands Survey Incentive Redemption Options with iCardMall Partnership — Greenbook](/content/marketing-research/kinesis-expands-survey-incentive-redemption-options-with-icardmall-partnership-07856.html): Kinesis now provides automated electronic gift card redemption for market research participants. - [Civicom Launches CiviSelect to Provide Recruits for Market Research Studies — Greenbook](/content/marketing-research/civicom-launches-civiselect-to-provide-recruits-for-market-research-studies-35381.html): Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect - Civicom’s respondent recruiting service. (479 words) - [The Strengths and Weaknesses of Facebook in Recruitment — Greenbook](/content/marketing-research/the-strengths-and-weaknesses-of-facebook-in-recruitment-35051.html): Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments - [Acuity4 Social now called SEMEON Analytics — Greenbook](/content/marketing-research/acuity4-social-now-called-semeon-analytics-06953/index.html): SEMEON is the name of a Social Media Monitoring and Analytics new company that is officially launched today. SEMEON is a spin-off from Voxco that has lead the development of that social media analytics solution, formerly named Acuity4 Social and that is now known as SEMEON Analytics. (420 words) - [[WEBINAR] The Real Opportunity for Social Media Insights — Greenbook](/content/marketing-research/webinar-the-real-opportunity-for-social-media-insights-45950.html): Join Vinu George of Microsoft and Gregg Archibald of Gen2 Advisors as they discuss how companies are using social media analytics to find actionable answers to a variety of marketing questions today, and what it takes to “get there” - from an organizational, resource, and technology perspective. (266 words) - [Kinesis and Federated Sample Expand Solutions Integration, Offer New Revenue Opportunities — Greenbook](/content/marketing-research/kinesis-and-federated-sample-expand-solutions-integration-offer-new-revenue-opportunities-07856.html): Kinesis announces a comprehensive integration to Federated Sample’s Fulcrum platform, enabling monetization of panel assets while retaining control over their use. - [Civicom Text Analytics Webinar Shows Qualitative Researchers How to Manage Mountains of Data — Greenbook](/content/marketing-research/civicom-text-analytics-webinar-shows-qualitative-researchers-how-to-manage-data-35381.html): Civicom presented their new and innovative Qualitative Text Analytics service in a webinar entitled “Getting to the Insights You Need with Text Analytics.” Participants in the online event got to know the capabilities of Civicom Text Analytics and learned how market researchers can benefit from using these services to reduce research analysis time and uncover key insights. (635 words) - [Understanding the Basics of Incidence — Greenbook](/content/marketing-research/understanding-the-basics-of-incidence-08081/index.html): When talking about online sample, incidence (or incident rate) is always part of the discussion. This article provides an overview of incidence and the terms targetable and Net Incidence. - [Research Now and Vision Critical Partner to Offer Insight Community Technologies Worldwide — Greenbook](/content/marketing-research/research-now-vision-critical-partner-to-offer-insight-community-technology-07244.html): Vision Critical, the leading provider of insight community technologies, and Research Now, the global leader in digital data collection, today announced a strategic partnership to provide Research Now clients and prospects with Vision Critical Insight Communities. - [[Webinar] Gauging the Payout and Payoff of Super Bowl Advertising — Greenbook](/content/marketing-research/gauging-the-payout-and-payoff-of-super-bowl-advertising-08738.html): Carol Haney presents a case study presentation that will show you how Toluna combined real-time mobile surveying techniques with facial recognition data to provide actionable insight into how to optimize ad performance. (139 words) - [Andrea Schrager Named to New Jersey’s Best 50 Women in Business — Greenbook](/content/marketing-research/andrea-schrager-named-to-new-jerseys-best-50-women-in-business-00590.html): Andrea Schrager, founder and CEO of Meadowlands Consumer Center Inc. has been named one of New Jersey’s Best 50 Women in Business. The NJBIZ award honors New Jersey’s most dynamic women in business who have been making headlines in their field. (581 words) - [New Crowdsourced Initiative Aims To Find Solutions To Brands’ Unmet Consumer Insight-Related Needs — Greenbook](/content/marketing-research/new-crowdsourced-initiative-aims-to-find-solutions-to-brands-unmet-consumer-insight-related-needs-12587.html): Insight Innovation has just announced a new initiative that aims to challenge experts and innovators both inside and outside of the market research industry to directly solve brands’ unmet insights needs: the Insight Innovation Challenge. (551 words) - [Double-Digit Revenue Growth Contribute to a Strong 2012 for QuestBack — Greenbook](/content/marketing-research/double-digit-revenue-growth-contribute-to-strong-2012-for-questback-08678.html): Leading provider of enterprise feedback management reports 25% revenue growth in 2012. - [Strategic Action Navigator - Making Data Work — Greenbook](/content/marketing-research/strategic-action-navigator-making-data-work-34754/index.html): Customer Lifecycle, LLC has developed the Strategic Action Navigator, your GPS for successful implementation of product and service improvements. This analysis and reporting technique provides guidance on how to actually get from where you are to where you want to be and achieve buy-in from your management team. - [Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Valentine's Day — Greenbook](/content/marketing-research/using-location-analytics-and-in-store-mobile-surveys-valentines-40847.html): Locately conducted a custom next-generation intercepts study around Valentine’s Day 2013. We invited shoppers to opt in and share their GPS data via the Locately app on their smartphone. - [[Webinar] Data Philanthropy: All For One and One For All — Greenbook](/content/marketing-research/data-philanthropy-webinar-12587/index.html): Join this esteemed panel of global leaders as they explore how Data Philanthropy is reshaping the world. Leave this webinar with a clear perspective on how the insights industry is uniting to help social good and business growth - and what you can do. (247 words) - [Civicom® Launches Dial-in App for Mobile Shopper Insights — Greenbook](/content/marketing-research/civicom-launches-dial-in-app-for-mobile-shopper-insights-35381.html): Civicom has launched a mobile App to support its unique dial-in technology for mobile marketing research studies. Consumers participating in research activities use the App to simply dial in and record their thoughts while going about their shopping experience. - [Leonard Murphy Interviews O2 Integrated — Greenbook](/content/marketing-research/leonard-murphy-interviews-02-integrated-04157/index.html): Interview with Jason Raguso and Camille Nicita of Gongos Research. Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. - [Registration Open for SKIM’s Spring 2013 Marketing Research Webinar Series — Greenbook](/content/marketing-research/registration-open-for-skim-spring-2013-marketing-research-webinar-series-12413.html): All new content includes social media research, online moderating, and pricing and revenue management. (810 words) - [Master Your Story with Apps + Video Collages! — Greenbook](/content/marketing-research/master-your-story-with-apps-and-video-collages-00179.html): It is time to rethink the way we share mobile pictures and videos — and consume other mobile media — and look for tech-savvy time-savers. - [StandPoint is a FINALIST for the AMY Award for Marketer of the Year — Greenbook](/content/marketing-research/standpoint-is-a-finalist-for-the-amy-award-for-marketer-of-the-year-40622.html): StandPoint was honored as a finalist for the AMY Award for Marketer of the Year in the Market Research Innovation category. The award was presented at the American Marketing Association’s annual event in Atlanta, Georgia. - [uSamp Expands Consumer Insights Division Through Mobile Platforms — Greenbook](/content/marketing-research/usamp-expands-consumer-insights-division-through-mobile-platforms-29102.html): uSamp announced its commitment to the rapid growth of the consumer insights industry through mobile and self-serve technologies. Robert Clancy has joined the team as the Senior Director of Insights and Strategy to aid in driving consumer insights through a variety of strategies and platforms. - [Marketing Researchers Use Civicom’s Mobile Solution to Listen to Consumers Right In-the-Moment — Greenbook](/content/marketing-research/marketing-researchers-use-civicoms-mobile-solution-35381.html): What if a marketing researcher could pinpoint for a client the exact reasons why a customer makes a certain purchase? Civicom Marketing Research Services provides exactly that opportunity through its Civicom InSitu® Mobile Qualitative capability, which enables researchers to listen remotely to the in-the-moment comments made by real consumers as they go about the decision making process of being buyers. - [Ancient Greeks and The Focus Group — Greenbook](/content/marketing-research/ancient-greeks-and-the-focus-group-28384/index.html): In his Rhetoric, Aristotle notes that there are three principal components of any argument: logos, pathos, and ethos. Survey research is a brilliant tool for isolating the kernel that underlies logos—for stripping away the elements of persuasion that go beyond the pure logical appeal of an argument. - [Stage 4: How to Retain Your Profitable Customers — Greenbook](/content/marketing-research/stage-4-how-to-retain-your-profitable-customers-34754.html): Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers. - [TranscriptionWing Announces ListenLink - A Solution to Provide More Leverage for Researchers — Greenbook](/content/marketing-research/transcriptionwing-announces-listenlink-35381/index.html): Civicom’s TranscriptionWing™ provides transcription services that are suited to meet even the most stringent requirements of today’s market researchers as it announces ListenLink™. - [Segmentation Overview — Greenbook](/content/marketing-research/segmentation-overview-34754/index.html): The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps. (898 words) - [Research on Research: A Case Study Examination of the Quality, Cost, & Speed of Online Qualitative Research — Greenbook](/content/marketing-research/online-qualitative-research-quality-cost-speed-case-study-37076.html): Accelerant Research conducted a "BlogNography" to test the viability of an online platform to facilitate a truly in-depth study in qualitative research. - [Product Configuration with Michael Sosnowski — Greenbook](/content/marketing-research/product-configuration-with-michael-sosnowski-07355/index.html): Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research? - [Q Research Software opens in New York — Greenbook](/content/marketing-research/q-research-software-opens-in-new-york-48518/index.html): Sydney based Q Research Software has expanded operations to New York. Opening later this month, the New York office will be led by former Illuminas-Global research executive, Steven Kawalek. (259 words) - [Qualitative Package Design Research — Greenbook](/content/marketing-research/qualitative-package-design-research-02585/index.html): While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan. - [Why (and How) the Growth of Social Media has Created Opportunities for Market Research — Greenbook](/content/marketing-research/social-media-opportunities-for-market-research-37076.html): Social media usage has developed and become widespread very quickly. Social media marketing has reacted to this trend showing its own growth on a similar trajectory. What are the opportunities for online methodology in qualitative research? - [Request for Quotes: Part One - Sampling — Greenbook](/content/marketing-research/request-for-quotes-part-one-sampling-08081/index.html): As a partner providing respondents for market research surveys, we know that “translating” the quotes you receive from vendors can be the key to a successful, in budget market research project. Let’s discuss putting together a project proposal to get the most for your money without any unwelcome surprises. (467 words) - [Smartphones Invade Healthcare — Greenbook](/content/marketing-research/smartphones-invade-healthcare-28384/index.html): What work-related activities physicians do on their smartphones? Here are insights from an online survey among physicians from the Medefield panel. - [Kinesis Showcases Industry’s Most Powerful Panel Query Capabilities, Panelist Engagement Options, and More — Greenbook](/content/marketing-research/kinesis-showcases-industrys-most-powerful-panel-query-capabilities-07856.html): Kinesis Panel 4.0 Delivers More Flexibility and Productivity for Research Panel Management (422 words) - [Gongos Forms Decision-Support Consultancy "O2 Integrated" — Greenbook](/content/marketing-research/gongos-forms-decision-support-consultancy-o2-integrated-04157.html): Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. (498 words) - [How to measure the value of a brand? — Greenbook](/content/marketing-research/how-to-measure-the-value-of-a-brand-07355/index.html): Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. - [Borderless Access Launches Its 11th Panel in South Korea — Greenbook](/content/marketing-research/borderless-access-launches-its-11th-panel-in-south-korea-31148.html): The Emerging Markets panel specialist adds South Korea to its growing base of online panels in emerging markets. - [What Facebook Teaches Us About the Potential of Mobile Research Communities — Greenbook](/content/marketing-research/facebook-and-mobile-research-communities-04157/index.html): Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come. - [Rich Raquet Market Research Consulting — Greenbook](/content/marketing-research/rich-raquet-market-research-consulting-07355/index.html): Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. (173 words) - [Dialogue Selects Toluna’s PanelPortal™ Online Communities to Power Community Panel — Greenbook](/content/marketing-research/dialogue-selects-tolunas-panelportal-onine-communities-08738.html): Toluna, one of the world’s leading online research panel and survey technology providers, announces partnership with Dialogue, a full-service quantitative and qualitative research/brand consultancy that focuses on providing clients with research for the digital age. (495 words) - [eCGlobalNet at ComputerWorld and BandNews Radio Station in Brazil — Greenbook](/content/marketing-research/ecglobalnet-at-computerworld-and-bandnews-radio-station-in-brazil-08552.html): Adriana Rocha shares her perspective on how companies have recognized the potential of the Internet in creating a network of continuous communication with consumers, including the use of social networking on mobile phones. (604 words) - [Voxco launches a new Website for Acuity4 Survey — Greenbook](/content/marketing-research/voxco-launches-a-new-website-for-acuity4-survey-06953.html): Acuity4 Survey, the Voxco Web survey solution now has a new website. The launch coincides with the release of a new version of Acuity4 Survey that now offers panel management, intelligent mobile rendering, and integration with Dapresy for creating interactive dashboards. - [The Virtues of Virtual Focus Groups — Greenbook](/content/marketing-research/virtues-of-virtual-focus-groups-04157/index.html): Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations. - [“Having It All” Doesn’t Give Women What They Really Want — Greenbook](/content/marketing-research/having-it-all-doesnt-give-women-what-they-really-want-12587.html): What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising and extremely interesting. Most importantly, we think this information can change the way many businesses think about their female customers. - [Unintentional Mobile Respondents: Too Many Questions, So Little Time — Greenbook](/content/marketing-research/unintentional-mobile-respondents-too-many-questions-so-little-time-28384.html): More and more, respondents are choosing to do surveys on smartphones, whether we designed them with mobile in mind or not. In an increasingly mobile world, we now have another compelling reason to shorten and simplify our surveys. - [Conjoint or DCM? Choice Models Overview — Greenbook](/content/marketing-research/conjoint-or-dcm-choice-models-overview-34754/index.html): Comparing and contrasting conjoint and discrete choice and when they should be used. (1,138 words) - [Custom Packaging Packs a Marketing Wallop — Greenbook](/content/marketing-research/custom-packaging-packs-a-marketing-wallop-00707/index.html): Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again. - [KL Communications Acquires Grupthink; Creates New CrowdWeaving™ Platform — Greenbook](/content/marketing-research/kl-communications-acquires-grupthink-creates-new-crowdweaving-platform-01466.html): KL Communications, Inc., a Red Bank, NJ based collaborative research agency, has acquired Grupthink, a company that specializes in collaborative online discussions that allow participants to provide feedback on moderated challenges and problems. - [A New Role for Market Researchers? — Greenbook](/content/marketing-research/a-new-role-for-market-researchers-08552/index.html): Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO). - [Catching the moving targets — Greenbook](/content/marketing-research/catching-the-moving-targets-06413/index.html): With multitude of channels available, proliferation of media screaming with brand exposures, it has become a complex world of moving targets when it comes to gaining consumer insights. In this presentation, we see some exciting applications of mobile research that are NOT just conceptual, but are being applied in the industry by some early movers. - [Submissions and Voting Now Open for Insight Innovation Competition — Greenbook](/content/marketing-research/submissions-and-voting-now-open-for-insight-innovation-competition-12587.html): The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. - [SIS adds Director of EMEA to London Office — Greenbook](/content/marketing-research/sis-adds-director-of-emea-to-london-office-03767/index.html): SIS International Research announced the addition of Federica Sacchi as Director of Business Development EMEA to its London office, focused on Europe, Middle East and Africa. (276 words) - [Immerse Yourself in Qualitative Research Trends — Greenbook](/content/marketing-research/immerse-yourself-in-qualitative-research-trends-35051.html): The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the coming year and beyond. - [Vision Critical Acquires DiscoverText to Bring Text Analytics to Insight Communities — Greenbook](/content/marketing-research/vision-critical-acquires-discovertext-to-bring-text-analytics-to-insight-communities-07244.html): Customers Gain Deeper Insight to Make Business Decisions Faster and More Accurately - [Breaking Old Paradigms: The New Trilogy of Mobile Research — Greenbook](/content/marketing-research/breaking-old-paradigms-the-new-trilogy-of-market-research-04157.html): Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds. - [Interview: Tom Anderson on Data Mining and Social Media — Greenbook](/content/marketing-research/interview-data-mining-social-media/index.html): This interview with Tom Anderson conducted by Dana Stanley covers the basics of data mining, approaches to making connections on social media sites, and where the research industry is headed. - [How to reach new audiences online — Greenbook](/content/marketing-research/how-to-reach-new-audiences-online-34859/index.html): Seeking to offer insights and thought leadership to new audiences online, a leading UK asset manager was launching an innovative new website. This would be a “content-hungry” site, requiring considerable editorial resources. The asset manager decided to enlist a language services partner to help it cope with this task. (428 words) - [Modern "Social" Online Qualitative Research — Greenbook](/content/marketing-research/modern-social-online-qualitative-research-38009/index.html): Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. - [Marketing Researchers to Gain Insight Into Mobile Research Tools at Civicom Workshop in Kuala Lumpur — Greenbook](/content/marketing-research/marketing-researchers-to-gain-insight-into-mobile-research-tools-at-civicom-workshop-in-kuala-lumpur-35381.html): Marketing Research Services global provider Civicom will share their expertise on how to identify and choose the mobile research solutions that offer the best fit for a variety of client projects at a workshop on “Understanding Mobile Research from A to Z” at the Mobile Marketing Research Association Asia Pacific meeting of Marketing Research in the Mobile World in Kuala Lumpur, Malaysia on Tuesday, January 29th. - [Using mobile technologies to understand consumer needs — Greenbook](/content/marketing-research/using-mobile-technologies-to-understand-consumer-needs-42563.html): Proctor & Gamble and Communispace Corporation have conducted a range of mobile-enabled research projects in conjunction with activities conducted within P&G’s private online communities of women representing different target markets. In this session, Jen Furia and Julie Wittes Schlack will share examples of mobile projects that have yielded powerful insights. - [Kinesis Survey Technologies Partners with StartSampling for Comprehensive In-Home Product Testing Services — Greenbook](/content/marketing-research/kinesis-partners-with-startsampling-for-comprehensive-in-home-product-testing-07856.html): The company’s process enables quantitative insight to be gathered by having consumers experience products in a ‘real world’ environment, and then supplying their feedback through online surveys that are powered by Kinesis’ survey software platform, Kinesis Survey™. (616 words) - [CMI Further Strengthens Pharmaceutical Practice with Addition of Qualitative Leader — Greenbook](/content/marketing-research/cmi-further-strengthens-pharmaceutical-practice-with-addition-of-qualitative-leader-02993.html): CMI, a leader in marketing research services and insight, announced today that Beth Thompson has joined as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research. (421 words) - [Using Digital Qual to Understand Key Moments in Product Transitions — Greenbook](/content/marketing-research/using-digital-qual-to-understand-key-moments-in-product-transitions-43295.html): In this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers. - [Connect with the Customer Through Open-ended Context — Greenbook](/content/marketing-research/connect-with-the-customer-through-open-ended-context-01136.html): Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. (1,773 words) - [L&E Research Announces New Charlotte NC Recruiting Facility for Researchers — Greenbook](/content/marketing-research/l-e-research-announces-new-charlotte-nc-recruiting-facility-for-researchers-35147.html): L&E Research, a qualitative research facility and recruitment services company headquartered in Raleigh, NC with offices in Tampa, FL, is pleased to announce it is working with their friends at Leibowitz Market Research in opening a new office in Charlotte, NC. - [Getting into the Shower and other Private Places with Mobile Qualitative — Greenbook](/content/marketing-research/getting-into-the-shower-and-other-private-places-with-mobile-qualitative-35381.html): Key insights: mobile ethnography creates privacy options that free consumers, consumers open up when given control, and sentiment becomes clearer with mobile qualitative tools. (121 words) - [Capturing Customer Experience in the Mobile World...Instantly — Greenbook](/content/marketing-research/capturing-customer-experience-in-the-mobile-world-instantly-29102.html): The advanced capabilities of mobile devices today empower companies to engage customers in real-time to gather rich media responses that are truly in-the-moment. Going beyond what customers have to say, we can now identify where they are, what they see, and what they hear in order to paint a more comprehensive picture of the customer's overall experience. - [Marketing Insights Experts Announce the Launch of Gen2 Advisors — Greenbook](/content/marketing-research/marketing-insights-experts-announce-the-launch-of-gen2-advisors-45950.html): A New Company Aiming to Transform How Marketers and Insights Professionals Leverage Innovation to Understand their Target Market - [Creating with Customers: A Sony Electronics Case Study in Customer Collaboration — Greenbook](/content/marketing-research/creating-with-customers-sony-electronics-case-study-01466.html): When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. - [GreenBook Announces New Content Platform to Aid the Innovation of the Insight Function — Greenbook](/content/marketing-research/greenbook-announces-new-content-platform-to-aid-the-innovation-of-the-insight-function-12587.html): Through global knowledge sharing and collaboration, the new platform launched by GreenBook promises to help “Chart the Future of Market Research™” (666 words) - [i-on-Women Study Reveals Only 9 Percent of Women Feel Marketers are Marketing Effectively to HER — Greenbook](/content/marketing-research/i-on-women-study-reveals-only-9-percent-of-women-feel-marketers-are-marketing-effectively-12587.html): A new study by Insights in Marketing, LLC's i-on-Women team reveals that marketers are failing to connect with female consumers. Only 9 percent of women feel like marketers are marketing effectively to HER. Considering that women control more than 80 percent of purchases across a range of categories, marketers are missing a valuable opportunity. - [ActiveGroup introduces the first mobile app built for professional qualitative researchers — Greenbook](/content/marketing-research/activegroup-introduces-first-mobile-app-for-professional-qualitative-researchers-02060.html): First videostreaming, now mobile. ActiveGroup continues its culture of innovation, introducing the first mobile app built for professional qualitative researchers, called Capture. (385 words) - [Communispace and Promise combine to create a new force in the consumer-driven consultancy and insight sectors — Greenbook](/content/marketing-research/communispace-and-promise-combine-to-create-a-new-force-42563.html): This acquisition allows Communispace to marry its unique research approach with the strategic consulting tools and processes that Promise has successfully pioneered over the past decade. - [Selling the Sizzle: The Importance of Managing Expectations — Greenbook](/content/marketing-research/selling-the-sizzle-the-importance-of-managing-expectations-06431.html): A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. (2,012 words) - [Online Sample Company SoapBoxSample™ Launches — Greenbook](/content/marketing-research/online-sample-company-soapboxsample-launches-00437/index.html): New online sample company addresses the need for an expansive, diverse respondent pool. - [The Research Community That Is Always On — Greenbook](/content/marketing-research/the-research-community-that-is-always-on-40679/index.html): This presentation will discuss the use of a mobile community application that allows the community participant to be connected to the research community 24/7, and what impact it has on engagement, results and insights stemming from the community. Best practices towards boosting community engagement, and what the role of mobile therein is, will be shown. - [B2B International posts best ever year for growth, with revenue expanding by 28% to $8m — Greenbook](/content/marketing-research/b2b-international-posts-best-ever-year-for-growth-10757.html): Another exceedingly strong year of growth for international business-to-business market research and market intelligence specialists. - [Don’t Show Me the Money, Just Give Me Some Time — Greenbook](/content/marketing-research/dont-show-me-the-money-just-give-me-some-time-08081.html): Most Americans are overloaded with ‘things to do,’ jumping from one task to the next. We reached out to past respondents of surveys to ask questions that focused on their lack of participation. The overwhelming top two reasons for non-participation were “I was too busy to participate at the time” and “I don’t remember getting an email survey invitation.” (380 words) - [Understanding the TRUE Shopper Journey — Greenbook](/content/marketing-research/understanding-the-true-shopper-journey-40847/index.html): How locations analytics and GPS-triggered mobile surveys were used for next-generation shopper insights. (122 words) - [The adoption of technological change — Greenbook](/content/marketing-research/the-adoption-of-technological-change-00998/index.html): Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. - [Smart MR Using Non Smart Phones — Greenbook](/content/marketing-research/smart-mr-using-non-smart-phones-03434/index.html): Presentation that highlights studies where respondents used both smart phone and non smart feature phones. - [Competing for respondent attention in the mobile world — Greenbook](/content/marketing-research/competing-for-respondent-attention-in-the-mobile-world-04799.html): What are the challenges for respondent attention span in the mobile world? - [“Made in the USA” Matters To Shoppers — Greenbook](/content/marketing-research/made-in-the-usa-matters-to-shoppers-00707/index.html): In the latest shopper research survey conducted by Perception Research Services International (PRS), results indicate that 4 out of 5 shoppers notice “Made in the USA” claims on packaging. (579 words) - [Perception Research Services Promotes Jenic Mantashian to VP Qualitative Research — Greenbook](/content/marketing-research/perception-research-services-promotes-jenic-mantashian-to-vp-qualitative-research-00707.html): Perception Research Services (PRS), the global leader in packaging and shopper research, has announced the promotion of Jenic Mantashian to Vice President of Qualitative Research. (338 words) - [StandPoint names Justin Blomgren as Director of Business Development — Greenbook](/content/marketing-research/standpoint-names-justin-blomgren-as-director-of-business-development-40622.html): Justin Blomgren brings years of technology and market research experience to StandPoint. Justin will be responsible for expanding StandPoint’s business by informing prospects about StandPoint’s new suite of tools designed to bring new products to market. - [QualMonkey: When technology blurs the lines — Greenbook](/content/marketing-research/qualmonkey-when-technology-blurs-the-lines-02060/index.html): As the future changes, our definition of a "mobile device" begins to change and mobile becomes more pervasive. the ability of the respondent to become the researcher will blur the lines of not only traditional roles but also of methodology. - [Getting the Most Out of Mobile Insights — Greenbook](/content/marketing-research/getting-the-most-out-of-mobile-insights-02345/index.html): How we got over the incredibly inspiring awesomeness of mobile qual and learned to develop some killer new insights approaches. - [The Mobile Impact on Market Research Panels — Greenbook](/content/marketing-research/the-mobile-impact-on-market-research-panels-07856/index.html): How increasing mobile survey participation is now impacting market research panels and communities. Plus practical steps that can be taken to expand online panels and offer full mobile support for panelists. (76 words) - [PRS’ Singapore Office Relocates To Accommodate Continued Growth — Greenbook](/content/marketing-research/prs-singapore-office-relocates-to-accommodate-continued-growth-00707.html): Perception Research Services International (PRS), a global leader in packaging and shopper research, has announced its office relocation. The new location will also provide clients with access to PRS’ Retail Lab by the end of 2012. (383 words) - [Modern "Social" Online Qualitative Research — Greenbook](/content/marketing-research/modern-social-online-qualitative-research-02162/index.html): Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. - [[Webinar] Big Data or Big Hype? — Greenbook](/content/marketing-research/webinar-big-data-or-big-hype-12587/index.html): One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. - [Revelation Names Todd McLean New Chief Operating Officer — Greenbook](/content/marketing-research/revelation-names-todd-mclean-new-chief-operating-officer-43295.html): Revelation, a leading provider of online and mobile qualitative research tools, has named Todd McLean its new chief operating officer. McLean will help the company grow its mobile research software and full service capabilities. - [Using Research To Drive Business Impact — Greenbook](/content/marketing-research/using-research-to-drive-business-impact-00524/index.html): Presentation by Tim McCutcheon, Senior Vice President of MarketProbe. (30 words) - [cluetec Launches QR-code Controlled Customer Survey Tool mQuest Direct Response — Greenbook](/content/marketing-research/cluetec-launches-qr-code-controlled-customer-survey-tool-mquest-direct-response-40748.html): cluetec, the specialist for software solutions in the area of mobile market research based in Germany, is introducing a new product for direct customer surveys: mQuest direct response. The QR-code controlled tool makes it possible to carry out spontaneous and immediate market research directly at the point of interest or point of sale. (665 words) - [Private vs. Public Cloud: Which is the next big thing? — Greenbook](/content/marketing-research/private-vs-public-cloud-40073/index.html): As business has become global in the true sense with virtually no boundaries, it has become all the more important for today’s enterprises to have their operations running 24 X 7. It has become imperative to venture into the emerging economies, like India. Exploring the Indian cloud landscape by small, medium and large enterprises in the overall cloud ecosystem provides more opportunities for the cloud computing services in India. - [Revelation to Host Latest Installment in Great Research Thinking Webinar Series — Greenbook](/content/marketing-research/revelation-to-host-latest-installment-in-great-research-thinking-webinar-series-43295.html): Guest presenter Simon Chadwick to explore the impact of the digital era – and what it means for the future of research. (522 words) - [Doing More with Less: Getting Greater Value from Mobile Quant — Greenbook](/content/marketing-research/doing-more-with-less-getting-greater-value-from-mobile-quant-07355.html): What “more with less” means with respect to mobile MR, and examples from traditional online studies to challenge existing assumptions about what will and will not work on a mobile device. (195 words) - [Majestic MRSS recognized for ‘Technology Innovation’ — Greenbook](/content/marketing-research/majestic-mrss-recognized-for-technology-innovation-28502.html): Majestic MRSS was presented with the prestigious award for ‘Technology Innovation’ at the Market Research Awards during the World Brand Congress 2012 at Taj Lands. (284 words) - [US Latinos and Innovation in Qualitative Research — Greenbook](/content/marketing-research/latinos-and-innovation-in-qualitative-research-35051.html): Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding the US-Hispanic family relation is a way to see who they are; in turn US companies can seize new market opportunities. (692 words) - [Research Now and Protobrand Create New Smartphone Research Tool — Greenbook](/content/marketing-research/research-now-and-protobrand-create-new-smartphone-research-tool-06413.html): Protobrand, a research and branding firm headquartered in Boston, MA, formally released a smartphone version of Meta4 Insight, the world’s only online metaphor elicitation tool for brand research. - [Five Tips to Rock Online Survey Research — Greenbook](/content/marketing-research/five-tips-to-rock-online-survey-research-08081/index.html): Smart companies are kicking up the volume and quality of their research data with well-designed online surveys. Dial in better response rates and data collection with these five tips for online surveys. - [Kinesis Survey Technologies President Appointed to TrueSample Quality Council — Greenbook](/content/marketing-research/kinesis-president-appointed-to-truesample-quality-council-07856.html): Leslie Townsend joins the council committed to elevating online research quality. (590 words) - [Research with Boomers and Seniors: 3 things you need to know — Greenbook](/content/marketing-research/research-with-boomers-and-seniors-3-things-you-need-to-know-03185.html): With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups. - [Record Revenues for Voxco in the First Quarter of 2012 — Greenbook](/content/marketing-research/record-revenues-for-voxco-in-the-first-quarter-of-2012-06953.html): Voxco posted record revenues in the first quarter of its 2012-2013 financial year. The gain of major clients in the US, and growth in its market share in Latin America and Australia largely account for the increased revenues. - [Does Your Social Media Monitoring Lack Passion? — Greenbook](/content/marketing-research/does-your-social-media-monitoring-lack-passion-12413.html): Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening. (577 words) - [2012 the Year of Access — Greenbook](/content/marketing-research/2012-the-year-of-access-03524/index.html): Connecting with the overwhelmed consumer remains a major challenge for researchers in every industry. Data from the focus group index project conducted at FocusVision showed that while webcam research is on the rise, traditional facility research is also growing at +4%. The amount of research conducted is not a zero sum game. - [Mobile Apps - A Prescription for Physician Research — Greenbook](/content/marketing-research/mobile-apps-a-prescription-for-physician-research-03050.html): The healthcare industry can leverage mobile research for actionable and timely insights. Using insights from a case study with oncologists and their patient interaction, we draw must-know conclusions for market researchers about emerging mobile market research and its ability to deepen our understanding of physician and patient interactions. - [Qualitative Research Consultants Association Elects New Board of Directors — Greenbook](/content/marketing-research/qualitative-research-consultants-association-elects-new-board-of-directors-35051.html): The nine-member board is led by President Susan Saurage-Altenloh, founder of Saurage Research in Houston, TX. She is joined by 8 experienced qualitative researchers. - [Civicom Exhibits at the 2012 QRCA Conference in Montreal Canada — Greenbook](/content/marketing-research/civicom-exhibits-at-2012-qrca-conference-in-montreal-35381.html): Marketing Research Services Global Leader Civicom is an exhibitor at the 2012 QRCA Annual Conference in Montreal, Canada to show support to the marketing research industry in discussing and exploring new ways and tools to better understand the evolving mind of the consumer. - [Don’t blame the focus group for leaders’ shortcomings — Greenbook](/content/marketing-research/dont-blame-focus-groups-for-leaders-shortcomings-35051.html): One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research. - [Kinesis Licenses Federated Sample’s Fulcrum Platform — Greenbook](/content/marketing-research/kinesis-licenses-federated-samples-fulcrum-platform-07856.html): Long-term partnership to deliver best-of-breed panel delivery capabilities. (533 words) - [Complex Screeners - Could Less Be More? — Greenbook](/content/marketing-research/complex-screeners-06431/index.html): One of the problems in highly specific recruiting is that all too often it merely verifies the assumptions people make about the nature of the problem they are researching. - [17th Annual LGBT Travel Survey Results — Greenbook](/content/marketing-research/17th-annual-lgbt-travel-survey-results-08165/index.html): 17th Annual LGBT Travel Survey Offers Insights into LGBT Travelers. With over 8,000 qualified, community-representative respondents, this LGBT tourism-dedicated study offers valuable insights about consumers who may be reached through LGBT-dedicated marketing initiatives. (228 words) - [Civicom will Speak at the Corporate Research Conference 2012 in Dallas — Greenbook](/content/marketing-research/civicom-will-speak-at-the-corporate-research-conference-35381.html): Marketing Research Services Global Leader Civicom is speaking at the Corporate Researchers Conference in Dallas Sept 19-21, to share their expertise on how to use Pinterest for marketing research. - [Online Qual – A Researcher’s View — Greenbook](/content/marketing-research/online-qual-a-researchers-view-39086/index.html): Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. - [uSamp Targets Major Expansion in Europe — Greenbook](/content/marketing-research/usamp-targets-major-expansion-in-europe-29102/index.html): uSamp announced revenue growth of 104 percent in Europe over the past year, as well as the promotion of George Llorens to Executive Vice President, Global Head of Sales. - [A Tale of Two Emotions: Mobile Research and the Emotional Experience at Two Coffee/Donut Franchises — Greenbook](/content/marketing-research/mobile-research-and-the-emotional-experience-06251/index.html): Capturing the Moment with MindSight® - A mobile platform tool for assessing consumer emotional states in target lifestyle moments. - [CMI Partners with Toluna for Online Communities — Greenbook](/content/marketing-research/cmi-partners-with-toluna-for-online-communities-02993.html): CMI has partnered with Toluna, a leading independent online panel and survey technology provider, to provide online community and panel solutions to CMI’s clients worldwide. (522 words) - [VideoStreaming: What to Look for in a VideoStreaming Supplier — Greenbook](/content/marketing-research/videostreaming-what-to-look-for-in-a-supplier-03524.html): videostreaming, webcam, online research, data security, ethnography, qualitative research, online focus group (2,359 words) - [Concept Optimization: At the Heart of 4 Trends Transforming Innovation — Greenbook](/content/marketing-research/concept-optimization-4-trends-transforming-innovation-40730.html): How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. (107 words) - [Revelation Adds New Languages to Revelation Project - Polish, Dutch, Swedish languages now available — Greenbook](/content/marketing-research/revelation-adds-new-languages-to-revelation-project-43295.html): Revelation, a leading provider of online and mobile qualitative research applications, today announced the addition of three new languages to its flagship product, Revelation Project. - [Paul Gondek Joins CMI’s Healthcare Solutions Practice — Greenbook](/content/marketing-research/paul-gondek-joins-cmi-healthcare-solutions-practice-02993.html): Paul Gondek has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. - [The Facts Marketers Need to Know Before Using QR Codes — Greenbook](/content/marketing-research/facts-marketers-need-to-know-before-using-qr-codes-02753.html): We set out to ask consumers what they think about the 2D bar codes known as Quick Response or QR codes. Here's what stood out, from a marketing perspective. (405 words) - [Research Basics - Working With Focus Groups — Greenbook](/content/marketing-research/research-basics-working-with-focus-groups-03524/index.html): Here's a short list of tips and reminders for your research project - the basics of setting up your focus group room, how to organize your research after the session, and technology tips and ideas. (2,068 words) - [Survey Tabulation Basics: Statistics — Greenbook](/content/marketing-research/survey-tabulation-basics-statistics-03377/index.html): This article provides a summary of the basic descriptive statistics typically shown in crosstabs and other survey data analyses. Included are the basic measures with which all researchers should be comfortable. - [Changes in Grocery Shopping Patterns Driven by Demo’s and Technology — Greenbook](/content/marketing-research/changes-in-grocery-shopping-patterns-driven-by-demos-and-technology-11906.html): There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today. (498 words) - [Abt SRBI Chooses Voxco’s Command Center Multi Mode Survey Platform — Greenbook](/content/marketing-research/abt-srbi-chooses-voxcos-command-center-multi-mode-survey-platform-06953.html): Voxco, the leader in multi-channel data collection software, announced today that the Voxco Command Center and PRONTO Dialer platform was selected as the key technology component of Abt SRBI’s continuing commitment to providing high quality, timely and cost effective research and analysis. - [How to Check Market Research Agency Credentials — Greenbook](/content/marketing-research/how-to-check-market-research-agency-credentials-hm23.html): There are literally hundreds of market research agencies from which you can choose. Of course, finding ones that have the right qualifications can be tricky. There is no professional certification required in the field, so you need to do a little work. Read on for some tips on checking potential research partners for appropriate credentials. - [NORC at the University of Chicago Partners with Voxco to Expand Research Capabilities — Greenbook](/content/marketing-research/norc-at-university-of-chicago-partners-with-voxco-06953.html): NORC at the University of Chicago has selected the Command CenterTM, multichannel data collection platform to meet its increasing needs and requirements for research data gathering and survey capabilities. - [Tim Willke, Former BASES + Nielsen Key Executive, Joins PRS — Greenbook](/content/marketing-research/tim-willke-joins-perception-research-services-00707.html): Perception Research Services International (PRS), the global leader in packaging and shopper research, today announced that Timothy Willke has joined the company as an Executive Vice President. 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Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. - [QuestBack Turns Social Conversations into Structured Dialogue with Listen & Act Solution — Greenbook](/content/marketing-research/questback-turns-social-conversations-into-structured-dialogue-08678.html): First of its kind solution integrates with existing CRM systems enabling a holistic customer engagement and feedback management program. - [Moving Beyond the Voice of the Customer — Greenbook](/content/marketing-research/moving-beyond-the-voice-of-the-customer-39578/index.html): Grab the technological bull by the horns and harness these technologies to instill change. Data can only take you so far.