People Don't Fit Boxes. Neither Should Your Research Methods
People Don't Fit Boxes. Neither Should Your Research Methods
See why traditional segmentation models are falling short and what insight teams can do to better understand changing consumer behavior.
60 min
Consumer research still relies heavily on demographics like age, income, gender, and class to explain behavior. The problem is that consumers don’t move through the world that neatly anymore. People shift how they identify, what influences them, and how they make decisions based on context, environment, and circumstance.
In this webinar, Attest will share original research across UK and US audiences that highlights the growing gap between traditional segmentation models and real consumer behavior. They will be joined by Reddit for a conversation examining the challenges insights teams face with both changing consumers and faster business decisions, and will discuss a more behavior-first approach to audience understanding, research design, and insight delivery.
What You’ll Learn:
- How to evaluate consumers through a more behavior-first lens rather than relying too heavily on demographic proxies.
- Ways to design research that combines quant for pattern detection and qual for deeper context.
- How to identify where slow insight delivery is limiting business decisions and where faster clarity would have the greatest impact.
Rob Gaige
Global Head of Marketing Insights and Operations, Reddit
Sam Killip
VP of Insight
Attest
One platform to deeply understand your current customers, future consumers or both side-by-side. Smart global research with predictable costs.