# The Exchange

Welcome to The Exchange – Your Front-Row Seat to What’s Next in Market Research

## Listen to the latest episode

### 140 - What Happens When AI Starts Making the Buying Decisions - The Exchange

Episode 140 • 27th July 2026 • The Exchange • The Greenbook Podcast Network

**Duration:** 00:00:0000:43:09

### Shownotes

AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to purchase, why old measurement standards are cracking under the weight of streaming and AI, and what it actually takes to turn data into decisions instead of just dashboards.

### More Episodes

#### [What Happens When AI Starts Making the Buying Decisions │The Exchange: Episode 140](https://www.youtube.com/watch?v=NyV_73xNkNI) 
July 25, 2026

#### [The Synthetic Respondent Problem Nobody's Talking About │The Exchange: Episode 139](https://www.youtube.com/watch?v=hKc2_gzm6ng) 
July 18, 2026

#### [The Quiet Shift Reshaping Market Research │The Exchange: Episode 138](https://www.youtube.com/watch?v=QvTVOrgvQds) 
July 11, 2026

#### [Connecting the Dots: The Rise of AI Decision Intelligence │The Exchange: Episode 137](https://www.youtube.com/watch?v=LxjGNG5jEqg) 
June 26, 2026

#### [Your Next Competitor Might Be an AI Agent │The Exchange: Episode 136](https://www.youtube.com/watch?v=ZSBoCm1TznY) 
June 13, 2026

#### [How AI Agents Are Changing Market Research in 2026 │The Exchange: Episode 135](https://www.youtube.com/watch?v=jtzfYKrRHUM) 
June 6, 2026

#### [AI Agents Are Changing Everything. Are Insights Firms Ready? │The Exchange: Episode 134](https://www.youtube.com/watch?v=8wUkGENW2EU) 
May 30, 2026

#### [The Infrastructure Shift: Why Everyone's Buying Data Companies │The Exchange: Episode 133](https://www.youtube.com/watch?v=YkbNE242PoU) 
May 23, 2026

## About the Podcast

Join industry trailblazers Lenny Murphy and Karen Lynch as they unpack the week’s most important news, trends, and breakthroughs shaping the insights and analytics world.  Originally streamed live every Friday on LinkedIn and YouTube, The Exchange distills the buzz of the moment into thoughtful, fast-paced conversation for curious minds and seasoned pros alike.

**Karen Lynch**  
Chief Programming Officer

**Leonard Murphy**  
Chief Advisor for Insights and Development