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140 - What Happens When AI Starts Making the Buying Decisions - The Exchange

Episode 140 • 27th July 2026 • The Exchange • The Greenbook Podcast Network

Duration: 00:00:0000:43:09

Shownotes

AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to purchase, why old measurement standards are cracking under the weight of streaming and AI, and what it actually takes to turn data into decisions instead of just dashboards.

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About the Podcast

Join industry trailblazers Lenny Murphy and Karen Lynch as they unpack the week’s most important news, trends, and breakthroughs shaping the insights and analytics world. Originally streamed live every Friday on LinkedIn and YouTube, The Exchange distills the buzz of the moment into thoughtful, fast-paced conversation for curious minds and seasoned pros alike.

Karen Lynch
Chief Programming Officer

Leonard Murphy
Chief Advisor for Insights and Development