Insights & Innovators Podcast

Learn actionable strategies and stay informed about business analytics trends. Tune in and level up your research game.

Episodes

50+

Listen now

Listen to the latest episode

Beyond the Hype: Real Evidence from AI-Moderated Research with Matteo Cera - Insights & Innovators Podcast from MRII

Episode 73 • 30th July 2026 • Insights & Innovators Podcast from MRII • The Greenbook Podcast Network

00:00:00 00:27:15

Notes

A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo Cera, CEO, Glaut, about independent studies testing AI-moderated interviews against human-moderated interviews and traditional surveys. They unpack biometric findings from Curtin University on comfort, stress, and disclosure, plus controlled experiments from the University of Mannheim and Human Highway showing longer, more varied responses and more themes than static surveys. They also discuss when humans still matter most, the role of voice vs text, built-in detection of uncooperative respondents during fieldwork, and why AMIs may be better framed as an evolution of survey methodology rather than “qual at scale.”

Chapters

• 00:00 Big Question Setup
• 00:36 Meet the Guest
• 01:14 Rapport vs Disclosure
• 02:20 Anxiety and Biometrics
• 03:29 When Humans Matter
• 04:26 Independent Study Design
• 07:31 Why Not Qual at Scale
• 10:47 Richer Data KPIs
• 12:23 Voice vs Text Findings
• 13:33 Honesty and Openness
• 15:03 Data Quality and Cleaning
• 17:14 Respondent Experience Wins
• 20:23 Industry Impact and ROI
• 22:02 Researchers Role and Myths
• 24:36 Wrap Up and Subscribe

Links

Download Audio
Explore more episodes and resources → https://www.greenbook.org/podcast-network

About the Podcast

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII's Insights and Innovators talks to today's top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.