CEO Series

Join Greenbook’s Lenny Murphy as he interviews the CEOs redefining the future of market research. Get sharp insights, bold strategies, and candid conversations you won’t find anywhere else.

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Staying Relevant in the Age of AI with Aksel Bedikyan - CEO Series
Episode 35 • 30th July 2026 • CEO Series • The Greenbook Podcast Network

00:00:00 00:38:50

Shownotes

What makes a business, brand, or insights professional truly relevant in the age of AI? Aksel Bedikyan, founder of OhGee Insights, joins Lenny Murphy to explore how technology is reshaping research, brand relationships, and entrepreneurship. Drawing on a career spanning aerospace engineering, analytics, media, and consulting, Aksel explains why AI should strengthen human expertise rather than replace it. They discuss the growing importance of meaning-making, the tension between personalization and privacy, and the value of combining AI-moderated research with human interviews. Aksel also shares practical advice for entrepreneurs.

Key Discussion Points

• How an engineering mindset shaped Aksel’s approach to research, analytics, and business problem-solving.
• Why relevance—not process—is becoming the defining source of value for brands and insights professionals.
• How AI can increase efficiency while giving researchers more time for interpretation, strategy, and meaning-making.
• The balance between personalized brand experiences, consumer convenience, privacy, and the risk of becoming intrusive.
• Why AI-moderated interviews and human-led qualitative research work best as complementary approaches.
• Aksel’s lessons for entrepreneurs on experimentation, generosity, relationships, and professional community.

Resources and Links

• OhGee Insights

You can reach out to Aksel Bedikyan on LinkedIn

Many thanks to Aksel Bedikyan for being our guest.

About the Podcast

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

Leonard Murphy
Chief Advisor for Insights and Development
With over 20 years of high visibility leadership roles in the Market Research industry, Leonard 'Lenny' Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world.

As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, CSO of data-privacy platform Veriglif, Board Member at Savio RXC and Founding Partner of strategic consultancy Gen2 Advisors, his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry.

His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy, and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.