# Ethnography - Examples of Video Reports

Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.

|     |     |
| --- | --- |
| **Intimate Revelations** |  |
|  | When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique.<br>Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras. |
| _Find out how often a woman cleans her bathroom and what a man does behind his wife’s back._ |  |
| **New Product Benefits** |  |
| _See a woman finding a new benefit in a skin lotion and another woman redefining “clean.”_ | Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area. |
| **See How They Buy** |  |
|  | Watch how consumers shop your product category. See how and why they select a brand. |
| _Watch a mom and her son fight over a toothpaste brand in a supermarket._ |  |

_This content was provided by Housecalls, Inc. Visit their website at [www.housecallsobserve.com](http://www.housecallsobserve.com/)._