# Top Firms for Positioning & Concept Optimization

Top market research companies providing positioning optimization and concept optimization services. Find a firm to help you identify a new concept or positioning or to modify an existing one to better reflect changing customer needs and preferences. Ideally, this research will attempt to identify a benefit or benefits that will resonate the most with your customers.

## Featured Experts in Top Firms for Positioning & Concept Optimization

- [decision point](/content/company/Decision-Point/index.html)  
- [TRC Insights](/content/company/TRC-Insights/index.html)  
- [C Space](/content/company/C-Space/index.html)  
- [Nailbiter](/content/company/NAILBITER/index.html)

### Compare Concept Optimization Research Companies

**decision point**  
**Consulting**  
**Qualitative Research**  
**Quantitative Research**  
**LOCATION**  
Madison, Wisconsin

Decision Point is your expert partner for Concept Optimization Research. We empower B2C and B2B clients with data-driven insights to refine product ideas, enhance brand strategies, and ensure market fit, guiding you every step of the way for impactful results.

**Why choose decision point**  
- Custom designed research  
- Unparalleled analytics  
- Insights into action  
- Strategic consultants  
- Excellent client service

[Learn more](/content/company/Decision-Point/index.html)

**TRC Insights**  
**Data & Analytics**  
**Full Service**  
**Quantitative Research**  
**LOCATION**  
Fort Washington, Pennsylvania

TRC Insights is a premier research & analytics firm specializing in concept optimization research. We deliver high-quality insights through innovative approaches, helping clients enhance product development, messaging, and brand equity for sustained growth.

**Why choose TRC Insights**  
- Synthetic Data  
- HiTRUST Audited Data  
- 100s of conjoints  
- Team of in-house analysts  
- In business for 35+ yrs

[Learn more](/content/company/TRC-Insights/index.html)

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**C Space**  
**Consulting**  
**Panels / Communities**  
**Full Service**  
**LOCATION**  
Boston, Massachusetts

C Space is the world's leading online community, customer strategy & innovation agency, putting relationships at the heart of brands to drive growth.

**Why choose C Space**  
- Insight Communities  
- Customer-Centric Innovation  
- Customer Strategy  
- Storytelling & Activation

[Learn more](/content/company/C-Space/index.html)

**Nailbiter**  
**Data & Analytics**  
**Full Service**  
**Quantitative Research**  
**LOCATION**  
Herndon, Virginia

Nailbiter measures behavior in the moment of truth, capturing video in-store, at-home, and online and quantifying those behaviors with Videometrics.

**Why choose Nailbiter**  
- See & hear real people  
- Capture real behaviors  
- Truly omnichannel  
- Full service consulting  
- Real, not recall

[Request a demo](https://nailbiter.com/grit.php?utm_source=Greenbook&utm_medium=directory)

### Related Specialties

- [Concept Testing](/content/market-research-firms/concept-testing/index.html)  
- [Concept Development Research](/content/market-research-firms/concept-development/index.html)  
- [Test Marketing](/content/market-research-firms/test-marketing/index.html)  
- [Market Research Solutions for New Products](/content/market-research-firms/new-products/index.html)  
- [Market Measurement & Evaluation Studies](/content/market-research-firms/market-evaluation/index.html)  
- [Idea Generation](/content/market-research-firms/new-product-idea/index.html)  
- [Product Development Research](/content/market-research-firms/new-product-testing/index.html)  
- [Market Segmentation](/content/market-research-firms/market-segmentation/index.html)