GRIT Report: Thought Leadership and Advertising

Reach thousands of senior insights professionals & leaders in the most popular, actionable, strategy-planning report in insights

What is the GRIT Report?

The GRIT Report (Greenbook Research Industry Trends) is a free report based on the leading survey of the insights industry worldwide. Over 15,000 market researchers, marketers, and executives - both clients & suppliers - use each edition to understand the trends impacting the insights function, industry, and profession. They see GRIT as an invaluable resource to future-proof their organizations, departments, and careers, in ways both strategic and tactical.

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Upcoming GRIT Editions

2026 GRIT Business & Innovation Report

• Data collected: Q3 2026
• Publish date: November 2026
• Opportunity
• Price
• Objective
• GRIT Edition
• Premium Partner

GRIT Commentary

• Price
• Brand Awareness
• Business & Innovation
• Insights Practice
• Show details

Display Advertising Package

• Price
• Brand Awareness
• Business & Innovation
• Insights Practice
• Show details

Survey Incentives Partner

• Price
• Brand Awareness
• Business & Innovation
• Insights Practice
• Show details

Sneak Peek Email

• Price
• Thought Leadership
• Business & Innovation
• Insights Practice
• Show details

Hollis Shoor

Product Research Manager, Facebook
More than ever organizations are looking to research to help navigate and position our products and services for the future reality. GRIT helps provide the broader perspective and chart out where we want to be heading.

Released Reports

GRIT Insights Practice Report

• Data collected: Q1 2026
• Publish date: June 2026
• OPEN

GRIT Business & Innovation Report

• Data collected: Q3 2025
• Publish date: November 2025
• OPEN

GRIT Latin America Report

• Data collected: Q4 2022
• Publish date: March 2023
• OPEN

Dana Stanley

Greenbook’s Chief Revenue Officer
dstanley@greenbook.org
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We’d love to show you how Greenbook can help you reach your marketing goals.

Greenbook provides a wide variety of sponsorship, branding, and lead generation services. For current offerings, pricing, and custom recommendations, please contact our sales team.

Explore All Greenbook Marketing Opportunities

• [Directory Listing
  Reach market research buyers to grow your business.](/content/create-company-listing/index.html)
• [Content Marketing
  You have a vision. We have a platform.](/content/for-suppliers/content-marketing/index.html)
• [Podcast
  You have a story. We have a podcast.](/content/for-suppliers/podcasts/index.html)
• [Event Sponsorship
  You have a voice, we have a stage.](/content/for-suppliers/events/index.html)