Greenbook Frequently Asked Questions

Everything you need to know about Greenbook, the leading directory and resource hub for the market research and insights industry, including our IIEX events, GRIT Report, and directory services.

What is Greenbook?

Greenbook is a media, events, and content marketing company serving the global insights and analytics community. Founded in 1962 as a directory of market research service providers affiliated with the New York chapter of the American Marketing Association, Greenbook still publishes an online directory of market research service providers and publishes a related Buyer’s Guide.

Currently, Greenbook also publishes articles, hosts podcasts and an industry podcast network, partner webinars, tech showcases. Twice a year Greenbook conducts primary "research on research" and publishes the results in our proprietary GRIT reports.

Greenbook also runs virtual and in-person conferences, including the IIEX event series.

What is the "insights industry"?

Are Greenbook the movie and the historical travel guide related to this Greenbook?

Why does Greenbook use a .org domain?

Is Greenbook a nonprofit?

Is Greenbook the same as IIEX?

What is IIEX?

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