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YouGov

YouGov is a global research data and analytics group with a panel spanning 55 countries, providing unparalleled insight into what the world thinks.

Why choose Us

Features and attributes

Shopper Insights

User Research

Sampling Solutions

Brand Solutions

Online Qualitative

What is YouGov?

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does.

With operations in the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of 30 million+ registered members across 55 countries, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov is the most quoted market research source in the world.

Rapid, accurate surveys: Rapid answers from the right audience. Researcher supported, fast-turnaround surveys. From Gen Pop to niche audiences, consumers to businesses, reach 70+ markets with our Omnibus and targeted research options.

Brand tracking: Always-on tracking across 16 key brand health metrics in our industry-leading platform, BrandIndex. Our new BrandIndex Voices solution leverages AI-conducted interviews to engage consumers in exploratory conversations that reveal the why behind changes in brand impression, buzz, reputation and more.

Audience intelligence: Know who your target audience really is with our market-leading audience intelligence platform spanning 49 markets.

Custom research: Need deep dives tailored to your needs? Get insights you can trust from a team of award-winning YouGov research experts, with our full end-to-end service.

Behavioral insights: Fully permissioned and verified data on what consumers really do online across each of their devices.

YouGov Client Projects and Success Stories

Vauxhall/Opel increase purchase consideration 15% with ad testing

Operating in a highly competitive market, Vauxhall wanted to understand brand perception, brand image and consideration ahead of a TV advertising campaign launching their new SUV, the all-new Mokka. The intention of the messaging of the ad – ‘Unbox Yourself’ – was to change brand perception and communicate that drivers of the new Mokka are confident individuals who do not follow the crowd. The ad was a new creative route for Vauxhall, designed to be provocative, with the intention of reaching and delivering new customers, while maintaining current customer loyalty, sponsorships and partnerships.
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Allison + Partners used audience insights to inform TikTok’s campaign launch

TikTok, through Allison + Partners (a global marketing and communications agency), wanted to identify how consumers define creativity. In particular, what role TikTok and content creators play in growing the creative landscape in Southeast Asia. The end goal was to strengthen people’s appreciation of TikTok as a home for creative expression via TikTok’s first ever All-Star Southeast Asia (SEA) campaign. The campaign encourages new creators to submit their video entries to TikTok and be judged by a panel of celebrities, before advancing for a public vote.
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Lufthansa gained brand perception with YouGov BrandIndex

Globally operating aviation group Lufthansa to complement brand-relevant insights from internal customer satisfaction surveys to get a more comprehensive picture of their brand perception. For this, the client needed to collect highly up-to-date, valid, and reliable data on their external brand perception. At the same time, Lufthansa needed robust insights into the brand perception of competitors through a uniform survey methodology.
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Market Research FAQs with Expert Insights

What practices ensure inclusivity in recruitment and screening?

Will tighter privacy rules reduce data-sharing for new tech pilots?

Do bigger language models guarantee higher research accuracy?

When should publisher logs reconcile with third-party audience estimates?

What's a clean plan to test parental controls and restrictions?

Prepared by Greenbook editors. Technology was used in the editorial process.