# Virtual Audiences by Yabble

Ask any research question to generate tailored insights and AI personas that help you understand audiences, test ideas, and make confident decisions.

[Product page](https://www.yabble.com/virtual-audiences "Yabble website")

## What is Virtual Audiences

Ask a research topic or question to instantly generate tailored market-insight reports and AI Personas — then chat with those personas to uncover the deeper motivations, desires, and reactions of your audience. Virtual Audiences automatically builds a tailored knowledge lake from public and optional...

## Key features:

- Create AI personas & insights reports
- Generate topic-specific AI personas and tailored market reports by combining public and (optionally) proprietary data.
- Chat using natural language
- Discuss your topic with AI personas to explore preferences, motivations, reactions, and audience insights in plain language.
- Test copy or images
- AI personas can interpret images and copy, then provide segment-specific responses to designs, ads, packaging, and other content.

## Applicable business issues:

- [Brand / product / service repositioning](/content/market-research-firms/brand-product-service-repositioning/index.html)
- [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)
- [Global, multinational branding](/content/market-research-firms/global-multinational-branding/index.html)
- [Develop, revitalise market](/content/market-research-firms/develop-revitalise-market/index.html)
- [Gain new customers](/content/market-research-firms/gain-new-customers/index.html)
- [Increase awareness](/content/market-research-firms/increase-awareness/index.html)
- [Defend sales, volume](/content/market-research-firms/defend-sales-volume/index.html)
- [Defend price premium](/content/market-research-firms/defend-price-premium/index.html)
- [Defend market share](/content/market-research-firms/defend-market-share/index.html)
- [Gain trial](/content/market-research-firms/gain-trial/index.html)
- [Increase sales, volume](/content/market-research-firms/increase-sales-volume/index.html)
- [Increase market share](/content/market-research-firms/increase-market-share/index.html)

## Key personnel

- Kathryn Topp  
CEO & Founder
- Rachel O'Shea  
COO & Co-Founder
- Doug Guion  
Chief Growth Officer
- Sarah Goodhew  
Product Growth Manager