Virtual Audiences by Yabble

Ask any research question to generate tailored insights and AI personas that help you understand audiences, test ideas, and make confident decisions.

Product page

What is Virtual Audiences

Ask a research topic or question to instantly generate tailored market-insight reports and AI Personas — then chat with those personas to uncover the deeper motivations, desires, and reactions of your audience. Virtual Audiences automatically builds a tailored knowledge lake from public and optional...

Key features:

• Create AI personas & insights reports
• Generate topic-specific AI personas and tailored market reports by combining public and (optionally) proprietary data.
• Chat using natural language
• Discuss your topic with AI personas to explore preferences, motivations, reactions, and audience insights in plain language.
• Test copy or images
• AI personas can interpret images and copy, then provide segment-specific responses to designs, ads, packaging, and other content.

Applicable business issues:

• Brand / product / service repositioning
• Brand / product / service launch
• Global, multinational branding
• Develop, revitalise market
• Gain new customers
• Increase awareness
• Defend sales, volume
• Defend price premium
• Defend market share
• Gain trial
• Increase sales, volume
• Increase market share

Key personnel

• Kathryn Topp
  CEO & Founder
• Rachel O'Shea
  COO & Co-Founder
• Doug Guion
  Chief Growth Officer
• Sarah Goodhew
  Product Growth Manager