# W5

Clients hire W5 to uncover human truths that translate into business strategies supporting innovation, brand growth, and memorable campaigns.

## Services Offered

- Full Service
- Qualitative Research
- Quantitative Research

## Why choose Us

- Creative, fresh thinking
- Fiercely independent
- Design-driven reporting
- Agile and flexible
- Established boutique

## Features and attributes

### Brand Solutions

- Custom tracking surveys

### Online Qualitative

- Qual & quant integration

## What is W5?

W5 is an independent, custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products and services for brands and advertising agencies. We deliver knowledge that empowers our clients to confidently make decisions to drive sustainable growth for their business.

Our solutions range from immersive, cultural in-context qualitative inquiry to robust quantitative techniques and advanced analytics, all packaged as design-driven deliverables to encourage adoption, implementation, and socialization of research findings.

## W5 Recognition & Certifications

Minority-Owned Business

Women-Owned Business

## W5 Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by W5:

### Research Solutions

- [B2B Research with Professionals & Executives](/content/market-research-firms/B2B-professionals/index.html)
- [Market Segmentation](/content/market-research-firms/market-segmentation/index.html)
- [Brand Equity Research](/content/market-research-firms/brand-equity/index.html)
- [Brand Positioning Research](/content/market-research-firms/brand-positioning/index.html)
- [Consumer Attitude & Usage Research](/content/market-research-firms/attitude-usage/index.html)
- [Shopper Insights](/content/market-research-firms/shopper-insights/index.html)
- [Advertising Concept Testing](/content/market-research-firms/advertising-research-concept-testing/index.html)
- [Brand Image Tracking](/content/market-research-firms/brand-image-tracking/index.html)

### International Expertise

- [Multi-Country Studies](/content/market-research-firms/international/index.html)

### Research Services

- [Tracking Research](/content/market-research-firms/tracking/index.html)
- [Ethnography](/content/market-research-firms/ethnography/index.html)
- [Online Surveys](/content/market-research-firms/online-surveys/index.html)
- [Full Service Market Research](/content/market-research-firms/full-service/index.html)
- [Online Focus Groups](/content/market-research-firms/online-focus-groups/index.html)
- [Online In-Depth & One-on-One Interviews](/content/market-research-firms/in-depth-online-interviewing/index.html)
- [Conjoint Analysis / Trade-off/Choice Modeling](/content/market-research-firms/conjoint-tradeoff/index.html)
- [Mobile Ethnography](/content/market-research-firms/mobile-ethnography/index.html)

## Contact Information

- Website: [w5insight.com](https://w5insight.com/?utm_source=Greenbook&utm_medium=directory) 
- Email: [Send an Email](/content/company/W5/email/index.html) 
- Phone: [(919) 932-1117](tel:(919)932-1117) 
- Address: 3211 Shannon Road, Suite 610, Durham, NC, United States, 27707

### International capabilities

- United States, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Belgium, Brazil, Chile, France, Hong Kong, Indonesia, Italy, Japan, Mexico, Poland, Russia, Singapore, South Korea, Spain, Sweden, Netherlands, Venezuela

## Industry affiliations

- Insights Association (United States)

## Key personnel

- Martin Molloy - Partner
- Andrew Willard - Partner
- Amy Castelda - Partner

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise W5 offers.

### FAQs

- What practices ensure competitive intelligence avoids confirmation bias?
- Where do AI-driven qual methods most need to improve?
- Which business problems are best solved with expert-led interviews?
- What new tactics keep mobile diary participants engaged beyond day three?
- How should we measure reach for short-form vertical video surfaces?