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Veylinx

Reveal what consumers truly value with behavioral research.

Quantitative Research

Full Service

International

Featured in 2025 Buyer’s Guide for Data Analysis & Synthesis

Why choose Us

• Real behavioral research
• Skin in the game
• Nobel-Prizewinning method
• Fast results
• Global coverage

Features and attributes

• Qualitative Data Analysis
• Survey Analysis

What is Veylinx?

Veylinx is the most realistic behavioral insights platform for confidently answering critical business questions during all stages of product innovation. To reliably predict demand, Veylinx captures insights through a Nobel Prize-winning approach in which consumers have real skin in the game. This is a major advance from traditional market research practices that rely on what consumers say they would hypothetically buy.

Veylinx's unique research methodology is trusted by the world's most innovative consumer goods companies, including Unilever, PepsiCo, Nestlé, General Mills, Reckitt, and Kimberly-Clark.

Veylinx Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Veylinx.

Research Solutions

• Consumer Market Research
• International Market Research with Consumers
• Price & Pricing Research
• Product Testing
• Brand Loyalty / Satisfaction Research
• Consumer Trends Research
• Psychological / Motivational Research
• Packaging Testing
• Product Market Research
• Concept Development Research
• Concept Optimization Research
• New Product Post-Launch Tracking
• Product Development Research
• Product Optimization Research
• Concept Testing
• Home Use Tests
• Consumer Purchase Behavior Research
• Price Elasticity Analysis

Research Services

• Agile Market Research

Business Issues

• Business Issue: Brand / product / service launch
• Business Issue: Brand repositioning

Industries / Sectors Serviced and Demographics Studied

• Alcoholic Beverages [market sector expertise]
• Cosmetics & Beauty Aids [market sector expertise]
• Packaged Goods [market sector expertise]
• Personal Care Items [market sector expertise]

Veylinx Client Projects and Success Stories

Is Hard Seltzer Bubbling Up or Fizzing Out?\n\nHard seltzer sales in the United States have grown briskly in recent years, with triple-digit increases in 2019 and 2020. However, sales growth for leading brands was slackening in summer 2021, and questions emerged about how long rapid growth could be sustained. Even as new entrants flooded U.S. and international markets, uncertainty about the segment’s long-term prospects was beginning to build.\n\nRead the case study

Research Resources

• Consumer Demand for Women's Multivitamins in the US\n\nReport\n\nWe tested nine popular vitamin brands to see what consumers value, their spending behavior, and more.\n\nby Veylinx\n\nRead the report
• Screen Test: What do U.S consumers look for in a sunscreen?\n\nReport\n\nConsumer insights: demand & claims for six sunscreen brands' variations against a basic benchmark.\n\nby Veylinx\n\nRead the report
• Inflation Reveals the Need for Better Insights\n\nArticle\n\nIn order to offset rising inflation with sensible price adjustments - while continuing to launch successful product innovations - brands must change their approach to capturing consumer insights. More reliable insights require focusing on actual demand instead of intent.\n\nby Anouar El Haji\n\nRead the article

Key personnel

• Anouar El Haji - Founder & CEO
• Rainier Van Rietschoten - Founder & CRO

International capabilities

• United States
• United Kingdom
• Australia
• Canada
• China
• India
• Germany
• Belgium
• Brazil
• Denmark
• France
• Indonesia
• Israel
• Italy
• Japan
• Mexico
• Morocco
• Norway
• Portugal
• Saudi Arabia
• South Africa
• South Korea
• Spain
• Sweden
• Netherlands
• Turkey
• Argentina
• Thailand
• Vietnam