Verso

Verso uses agentic AI to roll out qualitative research at scale, and uncover consumers’ real opinions - in record time

Qualitative Research

Quantitative Research

What is Verso?

Verso is an AI-native platform transforming qualitative research by enabling deep consumer insights at scale, in record time.

Verso embeds AI agents across the entire research lifecycle:

• From objectives to discussion guides: Verso’s AI translates your research objectives into structured interview guides designed to uncover motivations, beliefs, and lived experiences

• Seamless participant recruitment: through direct integrations with trusted panel partners, Verso recruits the most relevant audiences for your study

• AI-led qualitative interviews at scale: Verso’s AI interviewers conduct hundreds of video or voice interviews simultaneously, in any language, adapting in real time to each respondent while capturing both what people say and how they feel.

• Instant synthesis into actionable insights: Verso’s AI synthesizes interviews into clear, structured insights that you can explore, interrogate, and share immediately

End-to-end, the entire research process can run in under 48 hours, making consumer learning continuous, delivering answers exactly when you need them, not just when time and budget allows.

Over time, Verso becomes your market and consumer intelligence platform, accumulating insights from every study to build a proprietary knowledge base that can be embedded directly into everyday business workflows.

Verso Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Verso