# U&I Collaboration

Guided development of over 500 consumer-desired product launches since 1999. Proprietary Qualitative/Quantitative Research.

### What is U&I Collaboration?

We are a Strategic Business Development & Products Research Technology firm that excels in the development of consumer-desired products and services. Using integrated technologies & understanding complex relationships among people, products & brand choices, we pinpoint innovative products & optimal market spaces. We cut development time & costs by 50% or more. Where 80% is the failure rate for new products, our processes are so effective that product launches we inspire are often 80% successful.

Our work is the cornerstone for over 500 successful product launches since 1999. That's why we say, It Works Everytime!™ We keep our clients ahead of the trends and at the top of the market.

- Proprietary Methods  
- Refined Technologies  
- Unparalleled Results  
- Original Thinking  
- U&I DEFINES SUCCESS

### U&I Collaboration Recognition & Certifications

Women-Owned Small Business

Women-Owned Business

### U&I Collaboration Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by U&I Collaboration

Research Services

- [Moderating with Consumers](/content/market-research-firms/moderating-consumers/index.html)  
- [Ethnography](/content/market-research-firms/ethnography/index.html)  
- [Questionnaire & Survey Design Services](/content/market-research-firms/survey-design/index.html)  
- [Qualitative Market Research Services](/content/market-research-firms/qualitative-research/index.html)  
- [Brainstorming & Facilitation](/content/market-research-firms/brainstorming/index.html)  
- [Sensory Research](/content/market-research-firms/sensory-research/index.html)  
- [Conjoint Analysis / Trade-off/Choice Modeling](/content/market-research-firms/conjoint-tradeoff/index.html)  
- [Qualitative Services - Moderators](/content/market-research-firms/moderator/index.html)  
- [Interviews with Consumers](/content/market-research-firms/interviewing-consumers/index.html)

Industries / Sectors Serviced and Demographics Studied

- [Foods & Nutrition [market sector expertise]](/content/market-research-firms/food-nutrition/index.html)

Research Solutions

- [Consumer Trends Research](/content/market-research-firms/consumer-trends/index.html)  
- [Consumer Lifestyle & Value Trends](/content/market-research-firms/consumer-lifestyles/index.html)  
- [Psychological / Motivational Research](/content/market-research-firms/psychological/index.html)  
- [Product Development Research](/content/market-research-firms/new-product-testing/index.html)  
- [Product Optimization Research](/content/market-research-firms/product-research/index.html)

### Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise U&I Collaboration offers.

#### When should U&A insights inform brand tracking studies?

#### When can optimizing a single attribute guarantee overall product success?

#### What safeguards address consent, storage, and biometric data minimization?

#### How can research better capture migrant or transient populations?

#### When should implicit response be used to validate attitudinal segmentation?